Provide advice to trail users and people in general to help them engage with their surroundings while travelling.
Trail users, all people really, need to remember to not wall off the world with earplugs and music and especially not have their eyes locked on the damn phone. Keep your head up and looking around, be aware of your surroundings. There's some nice things to see in the world when you actively engage with it instead of travelling through it in an electronic cocoon.