Comment on the possible motives of the perpetrator of a violent incident and suggest a strategy for the media to deal with such events in the future.
Perhaps his motive is just fame, which he is achieving in spades thanks both to the assinine NRA assisting him with weapons availability and the idiotic media with non-stop advertising. Maybe do like Fareed Zakaria on CNN this morning and deliberately don't mention the SOB's name or show his disgusting picture. The same for all future such incidents so these utter losers get no notoriety from their actions.