When they see your tweet on their feed your goal is to evoke certain feelings of kindred spirit or joyousness, (or whatever your brand strategy is) and they will RT, share, and support your cause, if you’ve done your job correctly, because you’ve created an emotional connection with them.

Idan jama'arka sun ba da gudummawa da shigarwa suna da kyau, wasu mambobin kungiyar za su fara la'akari da ku da daraja don kula da su.
