e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] Retail concentration
concentrated or fragmented in a concentrated retail system, a few retailers supply most of the market – common in developed countries in a fragmented retail system there are many retailers, no one of which has a major share of the market – common in developing countries
IB Chapter 17 Flashcards - Cram.com