08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] MKTG 532 [Overview] This course is designed to 1) examine and understand the processes of building, designing, measuring and maintaining brand equity; 2) discuss actual applications of Brand Management strategies and methodologies presented in class, together with cases and exercises; and 3) provide MBA students with the analytic and strategic skills necessary for internships or early careers in Brand Management. [Course Title] 
Brand Management
Second Year Course List — Penn State Smeal College of Business