4486f4ff___Test_2_Flashcards___Cram_com___thoughts_and_interpretations_
[encoding and decoding] -is usually one or two written sentences -should be specific and measurable -explains how a product or service can help add shareholder value -should be tied to the prospect's mission statement
The value proposition:
MAR3400 - Professional Selling - Test 2 Flashcards - Cram.com