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[0] “Shoktidoi” Strength Yogurt; Grameen Danone Food Ltd. [2] Missed the goal…The Shokti ladies were not able to generate enough revenue to treat the position as a full time endeavor, instead using it as supplemental income. As a result of this and several other mismatches to consumer preferences, Shokidoi yogurt didn’t take off under that business structure. [3] • All-In Approach Can Make or Break: Employees were not full time and could not be fully engaged with the company and the customer. For a small business to thrive and really understand its customer, it should take an all-in approach.• Mismatching Results in Failure: Executives believed that urban sales were integral to offsetting rural sales without fully addressing the rural sales issue. [1] 
Grameen Bank created Grameen Danone Food Ltd. (GDFL) and worked with Danone, a French food & beverage company, to sell healthy yogurt specifically designed to alleviate child malnutrition in rural areas of Bangladesh. Originally, GDFL distributed the yogurt packets, selling at 6 takas a serving, through a trained force of female sales representatives, “Shokti ladies,” who were to sell the product door to door in rural communities.31
Generating demand for clean cookstoves in developing countries | Deloitte University Press