8ef65f86_artner_of_the_Adelaide_Fringe___Success_rating
[Objective] Create goodwill regarding the partnership from the public and artists [Achievement] Artists were introducing themselves to BankSA MD Mr Rob Chapman and thanking him for the support. All media coverage was positive (a prime example is channel 10 story on Support Act, appendix A, CD, with endorsement from artists and Fringe-goers of Support Act). The Advertiser also highlighted the partnership in its “Encore Encore” listing of milestones for the arts (appendix A, ix). a). Strong support and endorsement from the Premier, Minister of Arts, Fringe Board and artists - creating excellent word of mouth at Fringe launches. Strong general public support for BankSA shown in popularity of initiatives including 332,951 hits to the TalkFringe.com, 4,011 Support Act registrations. [Success rating] 
Extremely successful
H i g h
E x t r e m e l y s u c c e s s f u l
S u c c e s s r a t i n g
V e r y h i g h
E x t r e m e l y h i g h
"BankSA - Principal Partner of the Adelaide Fringe"