5b20a255__2010___The_Board_of_Directors__Potential_impact
[Issue] Damage to WPP’s reputation from undertaking controversial client work. [How it is managed] Upward referral within operating companies and consideration at WPP ethical review meetings and WPP Business Code of Conduct. [Potential impact] 
The operating companies may undertake controversial client accounts and may not always consider the impact on the Group.
WPP Annual Report 2010 - The Board of Directors