08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] MKTG 521 [Overview] The overall objective of the course is to provide an introduction to and practice in the various marketing research techniques currently used, the tools associated with these techniques, and the reasoning behind the utilization of these practices and their respective methods of implementation. [Course Title] 
Scientific Marketing Analysis
Second Year Course List — Penn State Smeal College of Business