e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] Which Is Better – Push Versus Pull?
The choice between strategies depends on product type and consumer sophistication a pull strategy works well for firms in consumer goods selling to a large market segment a pull strategy works better with longer distribution channels Media availability a pull strategy relies on access to advertising media a push strategy works well for industrial products Channel length a push strategy may be better when media is not easily available
IB Chapter 17 Flashcards - Cram.com