bfc39bc9_ology_II_Flashcards___Cram_com__sented_to_activate_a_concept__
[Prime] Peripheral (heuristic) route
a persuasive route wherein people attend to relatively simple, superficial cues related to the message, such as the length of the message or the expertise or attractiveness of the communicator.
Social Psychology II Flashcards - Cram.com