bee0f5df_Creating_product_branding__Editing_Instructions
[Field] detailedName [Where is it shown] About dialog [Editing Instructions] 
Do not edit this field since it has been externalized. We will edit it by changing product.properties. Typically this field is the same as the name field however if your product name is lengthy you may opt to use the name field for a shorter version of the product name.
Creating product branding