9d18f9be_es___Deloitte_University_Press__1
[0] Treadle Pumps & International Development Enterprises (IDE) [2] Demonstrated Results!Invested almost one third of the final price of its marketing and sales outreach strategy, which centered around product demonstrations. [3] • Convince the Consumer: Dedicated marketing efforts to product demonstrations, including video vans, live shows at farmer meetings, and promotional materials. Use Donor Funds• Creatively: Utilized donor funding exclusively for marketing outreach, illustrating that the public sector can play a role where it has a comparative advantage. [1] 
IDE India, a non-profit that manufacturers and distributes irrigation pumps, created a treadle pump that significantly improves yields for small share farmers, but costs more than lower quality substitutes readily available on the market.25
Generating demand for clean cookstoves in developing countries | Deloitte University Press