a99777e4_Team_3_Capstone__Definition
[Strategy] Agenda Setting [Example] Exxon Valdez oil spill. Exxon DID NOT have an agenda in responding to issues in media, resulting in media-driven issues and information release. [Definition] 
Everything is on the record, especially during the beginning phase of a crisis. Communicate your values first, and then worry about what the media is asking.
Team 3 Capstone