e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] How a product is delivered depends on the firm’s market entry strategy
firms that manufacturer the product locally can sell directly to the consumer, to the retailer, or to the wholesaler firms that manufacture outside the country have the same options plus the option of selling to an import agent
IB Chapter 17 Flashcards - Cram.com