64478f04__Marketing_Function___FT_Press__Comments
[Supply Side] Multisourcing [Demand Side] Open innovation [Comments] 
Supply chains run most efficiently when the value chain is balanced between what the company does well and what outsourcers do well. Innovation produces more value at a fast speed when it's open, and new ideas and capabilities can come from both inside and outside the company.
Improve Your Marketing to Grow Your Business | Information Technology Will Reinvent the Marketing Function | FT Press