9d18f9be_es___Deloitte_University_Press__1
[0] Solar Battery ReadySet & Fenix International [2] Demonstrated Results!Fenix joined forces with MTN, a mobile service provider ranked as Africa’s most valuable brand at $9.3 billion; MTN has co-branded the ReadySet with their logo and is leveraging their sales, marketing, distribution and after-sales service network to extend the reach of the product. [3] • People Believe it When They See It: Fenix’s business relationship with a big, well-known commercial brand, MTN, enabled the product to not only access the company’s distribution network but also become a well known product for consumers. [1] 
The Fenix ReadySet is an intelligent plug-and-play energy system that can power mobile phones, lights, water purifiers and even medical applications. More than 2,000 ReadySet energy systems have been sold across East Africa, each empowering an entrepreneur to become a micro-utility to their communities.30
Generating demand for clean cookstoves in developing countries | Deloitte University Press