8ef65f86_artner_of_the_Adelaide_Fringe___Success_rating
[Objective] Launch and drive awareness about BankSA’s three new Fringe initiatives aimed at enhancing the event [Achievement] 19 media hits on TV, radio and newspaper about the initiatives. Awareness demonstrated by strong general public support for BankSA initiatives as mentioned. The launch of Support Act (PR only) media coverage and direct communication resulted in 600 people signing up within a week to become involved in the artist support program and 100 artists registering for assistance. [Success rating] 
High
H i g h
E x t r e m e l y s u c c e s s f u l
S u c c e s s r a t i n g
V e r y h i g h
E x t r e m e l y h i g h
"BankSA - Principal Partner of the Adelaide Fringe"