4486f4ff___Test_2_Flashcards___Cram_com___thoughts_and_interpretations_
[encoding and decoding] -clients may switch to competing suppliers. -buyers may be transferred to other jobs within their firms. -client firms may be taken over by other firms. -some current customers may go bankrupt.
Salespeople continuously prospect because:
MAR3400 - Professional Selling - Test 2 Flashcards - Cram.com