aab17a24_od_Business_Plan___For_Dummies_Elements_of_a_Business_Plan_Section
[Purpose] Shows expected profitability of the company under various scenarios [Weakness] May assume sales targets will simply happen when more proof is needed to show how sales will occur [Section] 
Financial plan
E x e c u t i v e s u m m a r y
B a c k g r o u n d i n f o r m a t i o n
M a r k e t i n g p l a n
O p e r a t i o n s p l a n
F i n a n c i a l p l a n
R i s k a n a l y s i s
The Elements of a Good Business Plan - For Dummies