e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] Which Distribution Strategy Should A Firm Choose?
The optimal strategy depends on the relative costs and benefits of each alternative When price is important, a shorter channel is better each intermediary in a channel adds its own markup to the products When the retail sector is very fragmented, a long channel can be beneficial economizes on selling costs can offer access to exclusive channels
IB Chapter 17 Flashcards - Cram.com