08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] ENTR 504 [Overview] Primary objectives of the course are to teach students the key elements required in a compelling business plan and provide students an opportunity to write a business plan. The course will enable students to construct business plans that present the key points in a direct, clear and appealing way. Five issues are addressed in detail including understanding the target audience, writing a powerful executive summary, key considerations in staffing and building a startup, planning key functional activities, and presenting financial information. Students will hone their skills by writing and reviewing business plans. [Course Title] 
Business Planning
Second Year Course List — Penn State Smeal College of Business