e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] For price discrimination to work
must be able to keep national markets separate countries must have different price elasticities of demand - measure of the responsiveness of demand for a product to changes in price demand is elastic when a small change in price produces a large change in demand demand is inelastic when a large change in price produces only a small change in demand Typically, price elasticities are greater in countries with lower income levels and larger numbers of competitors
IB Chapter 17 Flashcards - Cram.com