08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] MKTG 571 [Overview] This course is intended to help review and integrate concepts presented in other product and market development courses. It examines marketing related issues and solutions to problems arising from market and product development of products or services in competitive business environments. It focuses on business-level marketing strategy, not corporate strategy or business policy. [Course Title] 
Marketing Strategy
Second Year Course List — Penn State Smeal College of Business