8e76b167_esponsibility_Report_2009_2010__How_it_is_managed
[Issue] Marketing ethics, compliance with marketing standards, and increasing transparency about our marketing practices. [Aims] Comply with all laws and industry codes governing marketing material. Improve standards and measurement in marketing practices. [How it is managed] 
Managed by our operating companies with referral to WPP directors as necessary.
CR at WPP - WPP Corporate Responsibility Report 2009/2010