ae9f28dc_Chick_Evans___mgoblog__Body
[Date] 3 weeks 3 days ago [Title] This is the case and how [Body] 
This is the case and how these contracts work. Again, it will be easier to analyze this once the details come out. Nike does sell better here in the US, that's a given. But to your point of the kids wanting KD's and Kobe's and such, that's becuase of the name attached to it. Kids want the Lebron's because they're Lebron's, not Nike's. This is part of the reason why adidas chose to let go of the NBA contract. People don't buy Kevin Durant jerseys because they love adidas, they do it because they love Kevin Durant. Similarly, (outside of the <.05% of the fan base that posts on here) people don't buy Michigan apparel because they love Nike or adidas, they do it because they love Michigan. These deals are far more valuable to the apparel companies than the schools, you'd be naiive to think otherwise. Now I'm not saying I don't expect to see a spike in apparel sales, I totally do and I think the fanbase as a whole is ready to move on from the DB/RR/Hoke era, and the Nike contract ushers in a fresh start. Will it make up for the money we left on the table with adidas? I HIGHLY doubt that, but it remains to be seen. The thing that scares me is that it's a 12 year deal. That's a long time. A lot can change in 12 years. 12 years ago Under Armour was just gaining momentum, and still was only making baselayer/compression gear. Look where they are now. Just something to think about.
Chick Evans | mgoblog