08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] MKTG/EBIZ 543 [Overview] Offers students the concepts and tools to design and deploy marketing strategies to help their organizations develop enduring relationships with their customers in a global, networked, and digital economy. Covers such topics as emerging market mechanisms. [Course Title] 
e-Biz/Marketing Strategy
Second Year Course List — Penn State Smeal College of Business