8ef65f86_artner_of_the_Adelaide_Fringe___Success_rating
[Objective] Launch and raise awareness of BankSA’s Principal Partnership with the Adelaide Fringe; [Achievement] Coverage on Launch on Channel 9, Channel 10, The Advertiser, Nova, Triple M, SA.FM, 5AA, Mix.FM, a major photo story in The Advertiser and article in the City Messenger (appendix A, ix and CD). Utilised key messages to clearly address and eliminate issues of “me too” comparisons with the Adelaide Bank Festival of Arts and negative connotations of corporatisation of the event (Advertiser article, appendix A, ix, and speech notes, appendix A, iv). Directly communicated partnership and positive intentions to 300 target publics at the Fringe Poster launch (speech notes, appendix A, vi). Following the initial partnership announcement (PR only) independent research showed a higher association of BankSA and the Fringe than the established partnership of Adelaide Bank and the Festival of Arts (excerpt of research, appendix A, viii). Further research following the Fringe showed prompted awareness of the partnership among Fringe-goers had risen to 44 per cent (research except page 20, appendix A, x). [Success rating] 
High
H i g h
E x t r e m e l y s u c c e s s f u l
S u c c e s s r a t i n g
V e r y h i g h
E x t r e m e l y h i g h
"BankSA - Principal Partner of the Adelaide Fringe"