08492b20_tate_Smeal_College_of_Business__Penn_State_Smeal_MBA_Program__Course_Title
[Course Name] MKTG 542 [Overview] The course has two objectives. The first objective is to expose the students to the various tools needed in NPD and to familiarize the students with the NPD process (market opportunity identification, customer analysis, concept generation, selection and testing, prototyping, launch and product life cycle management). The capstone of this is a team project that gives the students an opportunity to practice these process/tools discussed in the classroom. The second aim is to help students understand and tackle some key NPD challenges facing senior management and management consultants. [Course Title] 
New Product Development
Second Year Course List — Penn State Smeal College of Business