bee0f5df_Creating_product_branding__Editing_Instructions
[Field] name [Where is it shown] Workbench windows [Editing Instructions] 
Change this to match the name of your product (e.g. Cool Stuff). If your product name is lengthy you may want to use a shorter version of it for this field. The value of this field is shown in the title of Workbench windows.
Creating product branding