e9dc77af_apter_17_Flashcards___Cram_com__tion_strategy_Pricing_strategy
[What Is The Marketing Mix?] Channel length
the number of intermediaries between the producer and the consumer short channel - when the producer sells directly to the consumer – common with concentrated systems long channel - when the producer sells through an import agent, a wholesaler, and a retailer – common with fragmented retail systems
IB Chapter 17 Flashcards - Cram.com