a99777e4_Team_3_Capstone__Definition
[Strategy] Single Spokesperson [Example] Exxon CEO DID NOT respond to media queries and was no where to be found during first phase of crisis, resulting in negative publicity for company. [Definition] 
Create, train, and equip a single source to answer all internal and external queries regarding your role in the crisis: CEO or wing commander equivalent.
Team 3 Capstone