9d18f9be_es___Deloitte_University_Press__1
[0] Latrines and Modern Sanitation Devices & Bangladesh’s Total Sanitation Campaign [2] Demonstrated Results!Creative marketing that spoke directly to local consumer choice and leveraged cultural pressures. [3] • It Pays to Go Local:A locally driven approach (municipal government ownership) enabled leaders to utilize effective messaging channels to reach the target population. Government Involvement• Ain’t All Bad: Leveraged the government’s specific ability to sponsor mass social mobilization and marketing. [1] 
Total Sanitation Campaign disseminated modern toilets and latrines into rural communities to address serious public health risks. Implemented through municipalities, the Campaign increased willingness to invest by over 200%, and increased sanitation coverage to almost 90%.24
Generating demand for clean cookstoves in developing countries | Deloitte University Press