64478f04__Marketing_Function___FT_Press__Comments
[Supply Side] Enterprise Resource Planning (ERP) software [Demand Side] Enterprise marketing management software [Comments] 
Software is the answer to pulling together all the integration of operations. On the demand side, enterprise marketing management software links knowledge to insight creation to innovation to marketing and sales programs.
Improve Your Marketing to Grow Your Business | Information Technology Will Reinvent the Marketing Function | FT Press