4486f4ff___Test_2_Flashcards___Cram_com___thoughts_and_interpretations_
[encoding and decoding] -an objective should be established for every sales call. -objectives should be specific. -objectives should be measurable. -objectives should be aimed at customer action.
Which of the following statements about sales call objectives is TRUE?
MAR3400 - Professional Selling - Test 2 Flashcards - Cram.com