8e76b167_esponsibility_Report_2009_2010__How_it_is_managed
[Issue] Risk to WPP’s reputation from undertaking controversial client work. [Aims] Protect WPP’s reputation by taking decisions at the appropriate level. [How it is managed] 
Upward referral within operating companies and consideration at WPP ethical review meetings.
CR at WPP - WPP Corporate Responsibility Report 2009/2010