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The Morning Quickie.
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She s a lifestyle blogger extraordinaire.
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Fantastic.
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And he s a serial entrepreneur.
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A very smart cookie.
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And now Lauren Everts and Michael Bostick are bringing you along for the ride.
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Get ready for some major realness.
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Welcome to The Skinny Confidential, him and her.
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I m not good at a lot of things, but I am good at relationships.
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And I found that when you build, especially in your 20s and your 30s, it never ends, but that s the time where you have the most flexibility to build a network and say yes to everything.
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I m in my 50s, I say no to mostly everything, but in my 20s, I said yes.
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to as many things as I can because I wanted to put myself in a situation where I could get lucky.
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Luck doesn t happen sitting home watching the Kardashians.
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It happens when you go somewhere where the universe can reward you and then you got to be good at whatever you do.
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Hello, everybody.
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Welcome back to The Him and Her Show, kicking off the New Year s with another very strong episode, Jesse Itzler.
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Jesse has to be one of the most highly requested guests on this show.
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I m surprised it took so long to do this with him, but I m also very glad that it did take this long because this is an incredible episode.
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So many people had recommended having Jesse come on the show.
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Jesse is an Emmy Award winning artist, a New York Times bestselling author.
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He s part owner of the Atlanta Hawks.
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He s an ultra marathon runner, an exceptional husband, father, businessman.
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He has mastered the art of success.
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He s married to Sarah Blakely as well.
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He s got four children and he s just someone that both Lauren and I really look up to.
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For years, we had spoken at so many different events with Jesse and we d kind of crossed paths, but we never had the ability to get him on the show.
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Then one day he reached out and he said, hey, I m coming to Austin.
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We invited him over to the house.
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I tried to cook him in our sauna.
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I tried to freeze him in our ice bath.
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And he continued to persevere and then did the show right after.
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We ended up talking for almost two hours on and off air.
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And like I said, I think this is an incredible episode to start the new year.
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Anyone that wants to feel better, they want to perform, they want to be inspired.
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They just want to be all around better.
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This episode s for you.
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Jesse Itzler, welcome to The Skinny Confidential, him and her show.
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This is the Skinny Confidential, him and her.
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We almost melted you before, before you even got on the show.
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That was, I got to say, maybe the hottest sauna session that we ve ever done.
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Cause normally we start cold and then we warm up.
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That was a different level.
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Do you guys keep an attorney at your house?
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Because like, I mean, it was so hot.
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You could get sued for that.
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Well now, no, Jesse came to the house and he s like, listen, you need a pool gate here.
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You need a fire extinguisher here.
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These guys up on the ladder, like, so no, I m just gonna keep you around.
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I ve been a dad for 15 years, so I m looking at houses differently than some of your guests.
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By the way, you guys need a fire extinguisher by your sauna too, immediately.
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Do you actually?
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Yes.
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He was leaving, he s like, listen, put the fire extinguisher.
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I m gonna put a checklist together for you guys.
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I also wanna switch my sauna because of Jesse to a wood-burning sauna instead of an electric.
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What s your sauna protocol?
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If someone s listening, what s your, what s your ice bath sauna, Jesse, it s slur protocol.
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So it s a big part of my life.
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Cause I love the way that it makes me feel, but I like to go in the sauna first for like 20 minutes and then I ll go in the cold plunge for like two minutes.
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Half of you, Lauren, half of you, you re a four minute person.
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And then I ll do that like two times, two or three times.
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And that s usually about a 45 minute session total.
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You are so productive.
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Like, that s how I would describe you as a person.
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What things do you do on a daily basis that support you being this productive?
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Well, you know, I don t dilly dally anymore.
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So I have four children, you know, I have a, I have businesses.
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My wife has her business.
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Obviously she had Spanx for 20 plus years.
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So as you get older and you evolve your life system has to evolve.
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So like when I first started out in business, I was working.
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I was eating dinner at 11 o clock and now I eat dinner at 5.30.
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So you have to change your day-to-day system as you evolve.
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So my life looks way different at 55 than it looked when I was 37.
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And for me, it s really important that I do things every day that
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I love to do, I have to check the Jesse box because if I don t do that and someone takes that away from me, if my wife says, you can t run right now, we have to do this, or I m going to resent her.
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I m gonna resent my boss or my team or whatever.
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So I really prioritize me every day and make sure that I do a couple of things that I like every day.
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And sauna and cold plunging is one, you know, playing with my kids.
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All those things are really important to me.
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So I make sure that I do that every day.
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You know, it s interesting, we have so many high performers, including yourself on the show.
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And I always, you know, what we try to do is we try to extrapolate the information for the audience to, you know, apply that, you know, tactic or advice to their own life.
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But as you were just talking, and as we were talking in the sauna,
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I was thinking you re so right about iterating your life as you go on.
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I think about how I used to operate in my early 20s until even my early 30s before I had children when we were first starting out and compared to how I operate now.
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I think we re still really in it.
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We re still young.
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But I d be lying if I said it s the same kind of grind that it was when I was in my early twenties.
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And so I think what s interesting when you talk is people will listen to someone like yourself on stage or they ll listen to you talk on a podcast like this and like, Oh, I m going to do what Jesse does.
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But I wonder when you re giving advice to say that 25 year old Jesse, would you change the way you operated then and say to operate the way you do now?
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Or would you do what you did at that point?
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Do you get what I m saying?
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I think the greatest gift I gave to myself in my 20s is that I lived my 20s.
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Like I was 20.
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A lot of my friends lost their 20s chasing, you know, work or trying to get promoted or whatever.
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And you know, you re 20, you re going to make four, you ll make 10 times as much money.
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Not everybody, but most people listening in their forties and fifties than they will in their twenties and thirties, because you re going to learn from your mistakes.
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You can have a bigger network.
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You re going to be better at whatever it is you re doing.
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You re going to be really good.
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You might not be really good and you ll be really good in your thirties and forties.
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You can monetize it then.
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So I m really glad that I got to try different things in my twenties and figure it out.
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Like, what am I good at?
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What do I like to do?
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What am I passionate about?
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What don t I like to do?
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What am I not good at?
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So when I look back on it, look, it worked out pretty well for me, but that was the best gift that I gave to myself.
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I didn t worry about the fact that other people were on Wall Street making a lot more money than me and I was sleeping on my friend s couches trying to figure out businesses that were failing.
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How do I make that work?
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Because at the end of the day, I m playing the long game.
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And I wasn t worried about, Oh, so-and-so is making this or doing this.
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And I m only here.
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It s easy to compare.
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You never win when you compare yourself to someone else.
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There s always going to be someone better or making more money.
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So I never had that.
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I was really like comfortable.
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I believe, you know, I think if you re in your twenties, it s really important to believe in your, in the end of your story, like
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You have to believe he or she s out there.
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You have to believe that, you know, you re going to be a millionaire.
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Like, so I used to, I used to walk into my office.
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My journey was really interesting.
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I had a very unconventional journey as an entrepreneur.
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And in my, between the ages of 18 to 22, I slept on like really like 18 different couches.
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My friends, I wasn t like homeless, but my friends were putting me up couch to couch to couch.
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And I remember walking into my office at like 20 and turning to my partner and saying to him, like, we re millionaires.
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They just haven t paid us yet.
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And like, I believe that I knew that was coming for me.
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And I think that that conviction is really important early on in your journey, like how you talk to yourself.
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in your twenties creates an environment of what you will become in your thirties and forties.
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I really believe that.
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Who taught you to think like that?
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You mentioned, we were talking, you know, before when we got out of the sauna, your father, was it your dad that taught you that?
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Was it a friend?
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Like how do you, like that young, how did you start thinking like that?
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Well, it s interesting because my father owned a plumbing supply house and we never talked about money.
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I mean, he definitely breathed a lot of confidence and self-esteem and love into me, which is amazing.
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But like, we never talked about money.
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I didn t know anything.
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Like, you know, I never met, like my first real millionaire I met, I was like 22 years old.
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I couldn t believe I knew someone that was a million.
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I m like, Steve Starker is a millionaire.
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I m like, come rub your elbow next to me, man.
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I need some of that.
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My dad didn t give me like business lessons, but he gave me a lot of, you can, you know, try everything.
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Wisdom, you know, and like, it s okay to fail and, and those kinds of messages.
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And that was important to me.
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I don t know.
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Like, I just look, I think that everybody is born with a baseline of grit.
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They say that grit s like the number one indicator of future success.
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If we all raise grittier kids, there s a better chance they d be successful.
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And when you do things that are challenging, you take your baseline up.
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Even just what we just did in the sauna, as crazy as it sounds, we all wanted to get out.
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But we all stayed in.
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I wanted to get out.
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That sauna was intense.
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I was okay.
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I m just kidding.
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No, but when you do those things, you take your baseline up and it never goes back down.
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So I was always doing those kind of things, getting out of my comfort zone early.
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Yeah, I haven t articulated this well on the show, but I think the last time I had a job was McDonald s when I was in high school.
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And ever since then, I ve worked for myself in some form or another.
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And what I try to point out to maybe people that are not as far along on the entrepreneurial path, and you re much further than me, is that
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I ve had so many punches in the nose in these last 16, 17 years that that grid has just slowly been built over time.
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And what I try to tell people is that s, to me, what those early years are for, is take the punches, learn from your mistakes, have some tenacity, build the grid, keep going.
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But where I used to get in so much trouble is I felt at a young age, I had to have it all at that point.
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And looking back, I wish I would have enjoyed a little bit more in that quote-unquote 20s than putting so much pressure on myself.
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Because I don t think, to your point, you need to get some of that experience and some of that grip before you can even start really being taken seriously as an entrepreneur.
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Does that make sense?
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Oh, definitely.
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If I met a guy like you and you re like, hey, I m 22 years old and I met a girl, like, hey, that s good, but you need more repetitions.
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And still so.
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And so I think what I try to point out to people now is that you have so much time
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And if you can enjoy yourself a little bit more figuring out who you are in that 20 to 30 year period, I just think it s invaluable.
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You actually just reminded me of something I never thought about in my life ever.
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And it just came to me as like thinking about my dad and like what, you asked a good question, like what was it?
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And you know, my dad was really comfortable being embarrassed.
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He was goofy.
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He was a goofy guy, like he would wear stuff that didn t fit in in my town.
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And he was like, he didn t care.
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And he taught myself, my brother, and my two sisters that it s okay to be embarrassed.
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And I ll tell you, man,
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Once you get over the fear of being embarrassed, it s so liberating.
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It s so ridiculously liberating.
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And I think that s really the difference maker for me, that I was okay getting thrown out of offices.
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I got thrown out of offices all the time.
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I was okay with the word no.
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It didn t stop me from going until I got a yes.
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And that s been a theme in my life.
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My book got rejected by 14 publishers till number 15 gave me a chance.
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Every record company threw me out until number 21, Delicious Vinyl, signed me.
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It just goes on and on.
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And I think that comes from my dad and my mom just being like, it s okay if you get embarrassed or kicked down.
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And I think that s where it came from.
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Tell us a story of when you were kicked out of a building.
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Like, what do you mean?
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You gotta give us a detail on that.
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I mean, it s happened.
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Early in my journey, I was selling carrot and celery sticks door to door in New York City.
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Amazing.
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Yeah.
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I was like, people like are too, they don t have time.
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This is like before Uber Eats.
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They don t have time to go out and get lunch.
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Like, I like carrot and celery sticks.
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Everybody probably likes carrot and celery sticks.
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I m going to be the carrot and celery king.
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So I like went to the Korean deli.
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I got like all these different, you know, I got all these carrots and I showed up at these offices and started selling them, you know, door to door, knocking on the door that lasted a day.
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Then I sold t-shirts at Giant Stadium that I made up.
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I m still banned from Giant Stadium.
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No way.
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I was selling them illegally in the parking lot.
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I got thrown out of that.
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Still to this day, you can t go there.
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I mean, I m sure I look different, but I m sure I m on a list.
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And even as I got older, Marquee Jet, which was a company that my partner and I started, when we had our first meeting at NetJets, which is the company that we ended up partnering with, our meeting went 12 minutes.
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They had 650 airplanes, private jets, and we wanted to use that fleet to create a company to sell a private jet card.
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They were the only game in town.
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They say, no, there s no business.
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So we had to get a yes.
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And we got a meeting with the CEO, and 11 minutes into the meeting, I was 28 years old, he literally looked at my partner and I, and he said, if you think I m giving two 28-year-old kids
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who probably didn t break 1,000 on their SAT, which I got a 980 on my SAT, he said, piss me off.
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He s like, there s no chance, and he threw us out.
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And we ended up getting a follow-up meeting, and ultimately at that meeting convinced him that our idea was valid, and that company went on to do $5 billion in sales.
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For the audience, if they don t know what that is, can you explain what kind of card you created?
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Yeah.
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So our idea was, could we make flying private more accessible and affordable to a bigger audience?
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So we created a 25-hour debit card.
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So basically, it would be like you owned your own plane.
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Your plane would be ready on
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six hour notice anywhere in the country, you would prepay for 25 hours.
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So let s say you paid a hundred grand, you get 25 flight hours.
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And if you flew from Austin to Atlanta and it was a two hour flight, you d have 23 hours left.
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So you had all the benefits of owning your own airplane without having to own it.
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And then when the card was expired and you were out of hours, you could just buy another card.
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So you don t have to buy a plane, no pilots.
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We did all that.
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And the benefit to the person who owns that plane is they get to offset some of their costs by people booking time when they re not using it, right?
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No, the benefit of it was that they literally had, it was like they own their own private jet without having to own it.
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No, no, what I m saying for the owner of that plane, they got to offset some of the costs that they would have to operate the plane and then- It was much cheaper, much cheaper, much cheaper.
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Okay.
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Yeah.
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So when you re, when you re coming, it worked by the way.
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No, yeah.
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When, when you re coming up and you re getting all of these no s, what s going through your mind to keep pushing forward?
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Cause I think a lot of people, one, you know, a lot of people have a fear of just getting started in the first place to your point, maybe it s fear of rejection or they don t want to be embarrassed or they don t, you know, they re just, you know, they re, they re worried about what that says about them as a person, but after, as you re getting the no s, how are you motivating yourself to keep going?
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Cause I think that s also important to talk about.
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Yeah, I think, well, just to take one step back, there s an art to saying no.
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Now, you know, like no is so important to us.
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We have, we have, we re busy.
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We have kids and like, we can t say yes to everything.
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So if you invite me out to dinner on Thursday night, you know, first of all, I don t need to give you a reason why I can t go.
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A lot of people think like they come up with an excuse, like Michael, thank you so much.
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I just can t make it on Thursday.
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You guys, you and a bunch of guys go out to dinner now.
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I, when you re at dinner, I m having fun at my house, I m playing, I m going out on a date with Sarah, whatever I m doing, I just call the host at the restaurant and say, hey, my friend Michael s there, I wanna buy them dessert and send them a note saying, hey guys, wish I could be there thinking of you guys, I ll get the next one.
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Dessert s on me, drinks are on me, the meal s on me.
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And now everyone there is like, oh my God, this guy s not even here and he s thinking of us?
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Like I m now the star.
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I turned a no into the start.
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of the dinner.
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So there s an art to saying no, and I don t delegate that.
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If it s a big no, it s coming from me.
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It s not coming from my assistant or anyone else.
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A big no isn t getting delegated.
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So there s like no is actually an opportunity to do amazing things.
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So just that s for starters.
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That s a good tip.
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Great tip.
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It s a good tip.
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And so I m not scared, but what that did is it doesn t make me scared because no one wants to,
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I don t want to be like, oh my God, I asked Jesse for 15 minutes of his time and he said, no, what a jerk.
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I want to be liked.
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We all want to be liked.
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In my 20s, I was really good at marketing and networking and I had no budget.
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So I used to write 10 handwritten letters a day, literally for a year.
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When I was 22, 23-ish.
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I would write handwritten letters to about five to 10 people every day.
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That was my marketing campaign.
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Think about that.
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If you write 10 letters a day, that s 3,000 people.
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That s 3,000 seeds that you re planting.
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It over the course of a year now they re not gonna be customers are your best friend but you only like one or two so so for starters i was really good at that.
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And and and the nose that i got were really just the beginning of relationships because even though it was a no i now permission at a restaurant.
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to go and say, oh, you know, I sent you an email, you didn t respond, but I just, you know, I just want to introduce them.
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I have permission to do that now.
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I m not coming out of thin air.
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So I m always, even to this date, I m still planting a lot of seeds.
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I still write handwritten letters because, you know, emails get deleted.
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There s just so much layers to get to the person, but everybody reads a handwritten letter.
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No one screens my mail for me, you know?
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So it s still a really effective strategy for me.
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And the other thing I would just add to that, I don t mean to go on and on, but I think- No, no, go on.
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I know that I m a little bit older, so I m talking from experience.
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I have the right to say this because I ve done it.
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I literally, I call it like the three-minute miracle, but every day I invest about three minutes and I write a DM, because DMs are also a good way, a handwritten letter or a text or an email, and I send it to three people because if I do three minutes,
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If I just take three minutes a day over the course of a year, that s 1,000 seeds I m planting.
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This is how it works, man.
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You gotta put yourself out there.
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Going back to my dad, it s okay if you don t get 997 people responding, but three people are interested in whatever you re doing.
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So I m really always top of mind consistently as a habit reaching out to people, and it s always one way.
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You know, I was like, Michael, I heard you like, I thought you might like this video on a new sauna heater that, cause I know you like saunas.
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I m just, it s one way.
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I m not asking for anything.
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You know, Lauren, I know you like pink.
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So I just saw this really interesting thing about, you know, I m sending things that I think people would be interested in.
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I m thinking of them.
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And that s a great way to break through the clutter.
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And it s a great way for people to feel like, wow, like he listens or he or she listens and cares.
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To round out your point, what you re saying,
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If you go back to your DMs, I think I reached out about, I want to say like five times before you came on the podcast.
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I feel like I reached out in 2000, 2021.
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We kind of talked back and forth.
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We kind of talked in 2022.
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We tried to make it like having you on the podcast was a result of planting seeds slowly.
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And so to see you at the house today when I saw you, I said, this is so full circle because I ve wanted you on the podcast for so long.
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You know, it s funny, like even with the size of the platform that this has reached this, you and I have kind of been slowly talking.
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I was just like, like, I m looking, it s like May of 21, just like slowly, Hey, what s going on to see each other here and there.
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And like my whole thought process is like the right time will come along when it fits into your calendar, when there s, when something lines up.
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But I think some people, they, they send a message one time.
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It doesn t go the way they want it to go.
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They get discouraged.
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They never send it again.
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And I think there s, there s an art to one being patient, but two,
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I d like you to elaborate a little bit more on when you mean one way, because I think sometimes people come in with an ask, but it s a self-serving ask.
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Yeah.
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Does that make sense?
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That s difficult.
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It s like if for someone like you, who s, who s reached a level of success that you have, and there s lots of people DMing you all the time.
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And if I came and said, Jesse, you need to come on the show because I need you to come on the show.
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Cause it ll help me with my show.
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That s, that s a wrong way to approach you.
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And I think that d be the wrong way to approach me or Lauren or anyone else.
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I think people,
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should understand a little bit more about the proper way to approach somebody.
2
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Yeah.
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I think that, you know, people are smart and people have in their intuition, usually, you know, you, you can, you could tell if someone has a different motive or a different plan.
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And when you authentically reach, reach out to somebody, you know, and compliment them, or, you know, guys, you guys, I was with you guys today.
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You re amazing parents.
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I got, I could just see how much you care about your kids, those little girls.
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you know, how you prioritize your life together and it s like, it s inspiring.
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That s one way.
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I m giving you an authentic compliment at a time where other people might not be doing it.
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You re going to remember it.
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If I send you information, that s one way, meaning I m not asking for anything in return.
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Hey, if you come on my podcast, I ll come on your, like that s, that s traded.
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That s horse trading.
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We don t horse trade.
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That s not, that s not relationship building.
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And I found that, you know, I m not good at a lot of things, but I am good at relationships.
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And I found that when you build, especially in your twenties and your thirties, it never ends, but that s the time where you have the most flexibility to build a network and, you know, say yes to everything.
2
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Like I m in my fifties, I say no to mostly everything.
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But in my twenties, I said yes to as many things as I can, because I wanted to put myself in a situation where I could get lucky.
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Luck doesn t happen sitting home watching the Kardashians.
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It happens when you go somewhere where the universe can reward you.
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And then you got to be good at whatever you do.
2
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So in my twenties, I was putting myself, I was putting myself out there and I was really, you know, networking.
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And when you build those deep, authentic relationships early on the people in your twenties and thirties in your forties will be the people that are in positions of power.
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They ll be the decision makers.
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They ll be the owners of the studio.
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They won t be the podcasters.
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They ll be owners of the whole damn network.
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And when you build those relationships, the floodgates open.
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And I think that, you know, people look at business and through the lens, through the financial lens, they overemphasize the financial lens and they under index on the spiritual side of it.
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Seriously, the spiritual side of the business, you know, how did you not, what did you do?
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How d you do it?
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What was the culture you built?
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Were you philanthropic?
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What was your retention rate?
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Were you kind to your customers?
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Like that s a whole nother side.
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And any, not everyone s going to be great on the financial side.
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It s hard.
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Anybody can care the most.
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Anybody can care the most.
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You don t need a 1500 on your SAT.
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And people feel that man, they, customers feel that you guys are where you are because they feel the connection between you.
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They feel like you re really trying to provide, even me, you re trying to pull out tips.
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You want your customers to get value.
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People feel that.
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And, and, and that s something that often is neglected.
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When you look back on everything you do, what was the first big break that you had?
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The first break I ever had was at 22 years old, right after college, I got signed to a record deal.
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And I signed to a record label called Delicious Vinyl in California.
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And the reason why it was the biggest moment in my life, even to this date, other than meeting my wife, is because I had no connections.
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My dad owned the plumbing supply.
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I didn t have a lawyer.
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I didn t have a manager.
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I didn t have an agent.
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I had nothing.
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And I went to 14, like I said, all these record companies on my own, I would sit in the, in the lobby and hand them a cassette tape that I made on my answering machine with my, like, I know.
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And I got rejected, rejected, rejected, rejected.
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And then I got a
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deal and what that did to me.
3
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And for anyone listening, I think this is the lesson is it proved to me that if I stay with something that matters to me, I can be successful.
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And I, and it proved to me that, wow, I could do this myself.
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I don t need, you know, like I just did, if I just did this myself,
3
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What else can I do?
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And when people, we re on a day after here when we re recording this of the New York Marathon, for all the people that just ran the New York Marathon, they proved to themselves, all the first timers, that they can go further than they ve ever gone in their life.
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And it s sending a message, they proved to themselves that they have more in the tank.
3
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And the lesson is that our greatest problem is the limitations we put on ourselves are often self-imposed.
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So when you break through those limitations, it opens up this thing like, wow, I m going to go double my business plan.
3
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Like I got more in me, like let s double the business plan here, man.
3
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So I got that at 21 and then it was like, okay, all right.
3
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I m gonna start a jet company.
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I have no airplanes.
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I have no money.
3
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I don t know anyone in aviation.
3
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We started a private jet company with no airplanes and no money and did $5 billion in sales.
3
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It wouldn t have happened if I didn t get the record deal.
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If I went to door number one and they said, you re out of here, and I said, oh, okay, I stink.
3
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I m not sitting here with you guys.
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Yeah, it s just flexing that muscle and being able to understand that you can break past what you think you can do originally.
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And I think like, again, going back to enjoying 20s and 30s, the way that you think as you start to notch some of these wins under your belt and start to prove, I mean, even little things like going from the cold plunge and doing a minute and then going to two.
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The next time you re not, you re going to realize like, okay, I m not going to even think about a minute.
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Cause I know already, I know I can do two, like that s the floor.
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Now you re just setting these little things.
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And I think about that in business and in relationships and everything else.
3
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Like once, you know, you can break past this, that s your new starting point.
3
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Like that s not the end now.
3
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That s the beginning.
3
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And by the way, I m not suggesting that you don t work hard in business in your twenties, but you know, time is undefeated.
3
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And you re never getting your 20, no one s beaten time.
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And the only way that you can really even compete is to do things that time can t take away.
3
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So for example, I just rode my bike across the country with 10 friends.
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If I were to get sick tomorrow and couldn t do that again, time can t take that away.
3
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I already did it.
3
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It can t take away marquee jet or my record deal or selling carrot and celery sticks.
3
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I already did it.
3
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So what I m saying is in your 20s, when you have an opera, even in any age, if you have an opportunity to create a memory or a moment or do something, you take it and you get more of those opportunities usually in your 20s because just, you know, you re young and vibrant, healthy enough to do it.
3
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And that s what I m saying.
3
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take advantage of that.
3
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We were talking, Michael and I were talking before long about my dad who passed away recently from Alzheimer s.
3
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And I had never really had grief in my life.
3
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I ve had such a lucky life.
3
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I mean, the luckiest
3
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situation, you know, never really experienced anyone super close to me dying, just came from a great house, married a great girl, have healthy kids.
3
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I mean, I always say to Sarah, like, look where we are right now.
3
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Cause how does it get better?
3
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Like, you know, your parents are alive.
3
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Like it s important to take time and think about that stuff, man.
3
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Like we got healthy kids, you know, lucky we are.
3
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that we have healthy kids.
3
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Like, do you think you have problems?
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I don t think there s any greater stress than when the kid, when a kid gets sick.
3
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And I, when I think about parents that go through that, I was like, I don t know anything.
3
SPEAKER_01
I don t think there s anything worse.
3
SPEAKER_02
Right.
3
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So when my dad passed away, I had no regrets because I completely emptied the tank in our relationship and he emptied the tank in like in his relationship with me.
3
SPEAKER_02
And when you pour all your soul into something, you don t have any regrets.
3
SPEAKER_02
For me, I feel weird just talking about this, but I really live my life, I feel like this is like a memoir for me, you guys are getting me emotional, pouring so much soul into what I do.
3
SPEAKER_02
Like I was saying about the relationships and stuff.
3
SPEAKER_01
When you say you guys poured everything out of the tanks in the relationship, do you just mean like you guys, like you got everything you needed to get out with each other?
3
SPEAKER_01
You went through every issue.
3
SPEAKER_01
You talked about everything you wanted to talk.
3
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I don t think, I mean, I don t think a lot, I think a lot of people unfortunately don t get there with their parents.
3
SPEAKER_00
Very rare.
3
SPEAKER_02
No, I know.
3
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And I feel so lucky about that.
3
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My dad showed up for everything.
3
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Every picture in my photo book, my parents are in it, of big moments in my life.
3
SPEAKER_02
They re in every picture.
3
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And when I had kids, I didn t get a manual, but I had my mom and my dad.
3
SPEAKER_02
For a lot of people growing up, when they become parents, if they didn t have a great relationship or they came from a maybe dysfunctional household, like maybe their role models were someone they saw on the parents they saw on like on TV, like the Brady bunch or the, you know, whoever, like, so I got to, to experience that.
3
SPEAKER_02
And now I get to pass it on to my kids.
3
SPEAKER_01
No, I think that s huge.
3
SPEAKER_01
And to your point, like not a lot of people are that lucky.
3
SPEAKER_01
So when, when your dad was going through Alzheimer s, how early on did you know that that s what it was and what did you do personally to kind of manage it?
3
SPEAKER_01
Cause that s a very, my grandmother passed from Alzheimer s and I obviously was closer, but not nearly as close as I am with my father.
3
SPEAKER_01
I imagine that was extremely trying on you.
3
SPEAKER_01
How do you manage that and stay patient and not get frustrated and still give him the care that he needs?
3
SPEAKER_02
Well, the crazy thing is if we were all born a hundred years ago,
3
SPEAKER_02
If we were born a hundred years ago, where do your parents live?
3
SPEAKER_02
They live in San Diego still.
3
SPEAKER_02
And what about you Lauren?
3
SPEAKER_00
San Diego.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
So you guys, you guys live 2000 miles from your parents.
3
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If we were born a hundred years ago, you d live in the same house, you know, on the same block or in the same town and wherever, wherever you based, no one was living 2000 miles away, you know?
3
SPEAKER_02
And now I m here, my brother s in Florida, my mom s over here, everyone s so scattered.
3
SPEAKER_02
So in my 30s, 40s, and 50s, because I went from college right to the pros.
3
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I was right in it.
3
SPEAKER_02
And my parents moved down to Florida.
3
SPEAKER_02
I didn t see them that much.
3
SPEAKER_02
I mean, I thought I did, but maybe I saw him three times a year.
3
SPEAKER_02
So from 20 to 70, if I saw him two times a year, I saw him like a hundred times ever again in my life, you know?
3
SPEAKER_02
And when I got older and had kids, you know, as my parents, I see him like twice a year.
3
SPEAKER_02
So the last five years of my parents  life, think about it.
3
SPEAKER_02
If you only see your parents a couple of times a year and they live, you see them twice a year, they live five years, you get 10 visits with them.
3
SPEAKER_02
I wish I had that time back.
3
SPEAKER_01
I don t think I ve heard anyone ever contextualize it that way.
3
SPEAKER_01
It gets your wheels spinning a lot more, especially as you have aging parents, if you start to think about it in terms of visits instead of years.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
I mean, I was talking to my friends the other day, because I m 55 and I had a group of entrepreneurs that I was coaching at my house.
3
SPEAKER_02
And I was saying, where are you going to be five years from now?
3
SPEAKER_02
No one really can answer it.
3
SPEAKER_02
But I said, no, think about it.
3
SPEAKER_02
My mom s 92.
3
SPEAKER_02
So in five years, my son is 14.
3
SPEAKER_02
One of my oldest son.
3
SPEAKER_02
So in five years from now, I doubt my mom.
3
SPEAKER_02
I hope she s here, but like, is she going to live to be 97?
3
SPEAKER_02
I don t know, man.
3
SPEAKER_02
My son will be in college.
3
SPEAKER_02
I ll be 60.
3
SPEAKER_02
I ll be 60, 20 years from 80.
3
SPEAKER_02
Like, so when I think about that, it creates a lot of urgency around what I want to do right now and how I want to spend the time with my son.
3
SPEAKER_02
you know, because if he s in college, he s gone.
3
SPEAKER_02
So, you know, when you think of, when you think about five people, no, but people are so obsessed with right now, what am I doing this weekend?
3
SPEAKER_02
What are you guys doing for Thanksgiving?
3
SPEAKER_02
It s in two weeks.
3
SPEAKER_02
Well, what s your, what does it look like for you in five years when you re 42 and you know, and your daughters are now in going into eighth or ninth grade, you know, whatever eighth grade,
3
SPEAKER_02
What does that look like for you?
3
SPEAKER_00
I m dying that you re calling it my daughters because it s a daughter and a son but I have to tell you something really funny.
3
SPEAKER_00
I was close.
3
SPEAKER_00
As a side note, no everyone thinks that he is a girl because he has such long hair.
3
SPEAKER_02
Oh, I didn t even think about that.
3
SPEAKER_00
His hair is so long and the other day someone said to Michael.
3
SPEAKER_02
Have I been saying daughters?
3
SPEAKER_00
It s really funny though because someone came up to Michael like this old guy
4
SPEAKER_00
at church the other day and he said, you have a beautiful daughter.
4
SPEAKER_00
And we re not, we re like, like dressing him appropriately, but he just sat in a sauna that was 297 degrees for 45 minutes.
4
SPEAKER_00
I think it s funny that you keep saying daughters.
4
SPEAKER_00
It s hysterical.
4
SPEAKER_02
No, but I mean, but it, no, I think to your point, looking at time that way,
4
SPEAKER_02
It s such a different approach.
4
SPEAKER_02
Unfortunately, I think many people, I mean, you know, time is undefeated, like you said, and I think sometimes we think we have a lot more than we actually do.
4
SPEAKER_02
We re all living longer, these long, beautiful lives, but I think when you contextualize it into visits or time with kids or time, it starts to feel a lot smaller.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
I mean, I always like to think of it in terms of summers because the average American lives to be 78.
4
SPEAKER_01
So even if you re 37, that s only 40 summers left, you know?
4
SPEAKER_01
And like, that s not a lot of summers or 40 ski trips or whatever.
4
SPEAKER_01
And when you think of it that way, you know, like you don t want to waste
4
SPEAKER_01
a minute of those summers.
4
SPEAKER_01
It just forces you to be, at least for me, it repositions me to be a doer.
4
SPEAKER_01
Just being aware of it makes me want to take the trip I wasn t going to take or not push it.
4
SPEAKER_02
Because you don t want to waste the summer.
4
SPEAKER_02
You don t want to waste the time.
4
SPEAKER_00
Let me tell you about a hack that has saved my life.
4
SPEAKER_00
I need my sleep, and I have two kids under three, so it s a lot.
4
SPEAKER_00
One thing I have done that I could not live without, though, is I ve implemented a gently weighted sleep sock.
4
SPEAKER_00
The one that I use is by Dreamland Baby.
4
SPEAKER_00
It s so cute.
4
SPEAKER_00
It s neutral.
4
SPEAKER_00
But most importantly, my baby, Townes, associates it with sleep.
4
SPEAKER_00
So when I pull it out, he knows it s time to go to bed and he immediately calms down because it s gently weighted.
4
SPEAKER_00
And it makes so much sense because I use a weighted blanket at night and it does something to your nervous system that just like immediately relaxes you.
4
SPEAKER_00
So this one is very, very slightly weighted.
4
SPEAKER_00
It just gives you a feeling like the baby is like in a hug and it helps them sleep.
4
SPEAKER_00
It helps them stay asleep too.
4
SPEAKER_00
This is one gift that I will give every single new mother like all my friends who are new mothers I m like you have to try this.
4
SPEAKER_00
It s super interesting The brand was created by this woman who noticed when she put through a blanket on her, baby He would immediately calm down.
4
SPEAKER_00
So she had this moment and she s like, oh my god.
4
SPEAKER_00
I have to create these gently weighted sleep sacks and
4
SPEAKER_00
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One thing I do not screw around with, and one thing that I do not change, because I love it so much, is my multivitamin.
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The one that I take has a heavy emphasis on vitamin D. A lot of people don t get vitamin D in their diet.
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So this is really important.
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It is by ritual.
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Why I m obsessed with this brand is everything is traceable.
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Everything is clean and bioavailable.
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And most importantly, there s nine key nutrients in their two delayed release capsules.
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So I take two per day.
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I do it on an empty stomach.
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It s super gentle on an empty stomach.
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It has like a minty essence, so it s not harsh in the morning.
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And this is a brand that I ve been taking throughout the last three years.
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I took the prenatal when I was pregnant with Zaza.
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I took the postnatal after both my babies.
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And I just believe in the brand so much so that I even had the founder on.
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I just love her ethos and her mission.
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Quick break to talk about Hinge.
4
SPEAKER_02
I am sitting here looking at my producer, Carson, and we were talking the other day.
4
SPEAKER_02
I did this whole poll in the office.
4
SPEAKER_02
I say, hey, what is the best dating app out there?
4
SPEAKER_02
And Carson said, I found my current girl on Hinge.
4
SPEAKER_02
And then many of the women in this office also said that they had found their partners on Hinge.
4
SPEAKER_02
So what is Hinge?
4
SPEAKER_02
Hinge is the dating app designed to be deleted.
4
SPEAKER_02
Why?
4
SPEAKER_02
Hinge gives you a sense of someone s personality and lets you share your own.
4
SPEAKER_02
You get to know potential dates through their unique answers to prompts, plus get a sense of someone s dating intentions and what they re looking for.
4
SPEAKER_02
I think this is for the serious data, the person who s
4
SPEAKER_02
actually interested in developing meaningful relationships.
4
SPEAKER_02
I love that this app is designed to be deleted because it means it s designed to get people in actual relationships with people that they can actually build a life with.
4
SPEAKER_02
When it comes to successful online dating, the office results are in.
4
SPEAKER_02
Hinge seems to be the clear winner where people are finding meaningful, lasting relationships where people can actually get to know people in a meaningful way.
4
SPEAKER_02
and where they can authentically share themselves as well.
4
SPEAKER_02
So definitely check it out if you re thinking about getting into the online dating scene or you re looking to switch it up and meet new people.
4
SPEAKER_02
So if you re somebody who s sick of putting yourselves out there and not getting a reciprocal return, and you just want to meet quality people who are looking for quality relationships, not trying to mess around, not trying to play the field, looking to get in a serious relationship with a like-minded person, definitely check out the Hinge app.
4
SPEAKER_02
Download Hinge and find someone worth deleting the app for now.
4
SPEAKER_02
Again, download the Hinge app on the App Store now.
4
SPEAKER_00
What s so interesting to me about you is that you have done so many things after another.
4
SPEAKER_00
So what I m trying to say is I think a lot of young guys that make money would have a hit like you had.
4
SPEAKER_00
with your jet situation.
4
SPEAKER_00
And then they would kind of maybe open a restaurant or try something else or put the kind of sit on the money.
4
SPEAKER_00
But you kept going.
4
SPEAKER_00
You are a doer.
4
SPEAKER_00
What propels that when you sold your first company?
4
SPEAKER_00
Did you immediately want to do something else?
4
SPEAKER_00
Or have you always been like someone who wants that momentum?
4
SPEAKER_01
I think for me, like a couple of things come to mind for starters, when I m at the end of the journey, I don t want to look back and be like, I was the 80% version of me.
4
SPEAKER_01
I don t want to be like, that s a B minus.
4
SPEAKER_01
I don t want to be a B minus.
4
SPEAKER_01
So it s, and I don t, I m not one to celebrate like past.
4
SPEAKER_01
I don t have any pictures.
4
SPEAKER_01
I don t own a marquee jet hat or Zico coconut, any of the businesses that I have.
4
SPEAKER_01
I don t have any, like it s done.
4
SPEAKER_01
I m like, okay, I did that.
4
SPEAKER_01
What like I have like a what s next mentality.
4
SPEAKER_01
And that s just the way that I m wired.
4
SPEAKER_01
I love newness and challenges.
4
SPEAKER_01
And I, and I still have an underdog mentality.
4
SPEAKER_01
I still like, I think I never got all fancy, you know, I still, I m still hungry.
4
SPEAKER_01
I still feel like I have a chip on my shoulder, like a lot to prove I m competitive.
4
SPEAKER_01
So I think all of those things come into play.
4
SPEAKER_02
How do you think you can, if somebody wants to have more of those traits, how do you think you can cultivate that?
4
SPEAKER_02
Do you think you can, or do you think that s something you re born with?
4
SPEAKER_01
Again, I can only talk about it from my own perspective.
4
SPEAKER_01
Let me answer it this way.
4
SPEAKER_01
My son, my brother asked me how my son was doing in swimming.
4
SPEAKER_01
He s a pretty good swimmer when he was like nine.
4
SPEAKER_01
And I m like, he s doing all right, but he just doesn t have that eye of the tiger.
4
SPEAKER_01
And my brother said, oh, that s okay, as long as he s happy.
4
SPEAKER_01
And I m like, nah, he s happy playing Fortnite and eating Haagen-Dazs.
4
SPEAKER_01
Is that really what we want?
4
SPEAKER_01
Is, should he like try to reach his potential?
4
SPEAKER_01
Like he s, so to me, it s like, it s that common for everybody.
4
SPEAKER_01
I think it s like, we all have so much potential.
4
SPEAKER_01
There s so much opportunity in front of all of us, regardless of our skill levels.
4
SPEAKER_01
I think it s important, at least for me, it s important.
4
SPEAKER_01
Like, I feel like I have so much more in me.
4
SPEAKER_01
I feel like I haven t even done.
4
SPEAKER_01
the big thing yet.
4
SPEAKER_01
I really do.
4
SPEAKER_01
I just feel like that.
4
SPEAKER_01
I feel very driven.
5
SPEAKER_02
young men, especially.
5
SPEAKER_02
And I think people glamorize the hit.
5
SPEAKER_02
Like, I m going to do this and I m going to have this one big hit and then I m going to be happy and then I m going to settle down.
5
SPEAKER_02
And I try to tell people that, like, it s not the hit that you that you re actually going to like as much as the process and continuing to get better at that process.
5
SPEAKER_01
I agree with you.
5
SPEAKER_01
And I think when I look back on my journey, what I m most proud of is I ve had I ve had
5
SPEAKER_01
a couple of exits in business, I ve had a lot of failures too.
5
SPEAKER_01
I ve had a lot of businesses that didn t work or certainly a few, but what I m really proud of is how I did it, first of all, but also that on the other side of that business, which took a lot of energy, I ve really invested a lot in my life resume because that s my business resume.
5
SPEAKER_01
But equally, if not more important is your life resume.
5
SPEAKER_01
So I just, I mentioned earlier, like the bike ride across the country, those kinds of things, like to mix adventure and spend time with my kids and have great relationships with my friends and all that is, is again, back to the spiritual side is so important.
5
SPEAKER_01
So it s not so much like selling a company, then starting another one.
5
SPEAKER_01
To me, that was just business.
5
SPEAKER_01
I don t even really sell it.
5
SPEAKER_01
I never think about it.
5
SPEAKER_01
But I think about my life resume a lot, you know, the adventures I want to take.
5
SPEAKER_01
And as we enter 2024.
5
SPEAKER_01
You know, before the show started, I was showing you guys this calendar that I had and how I kind of map out.
5
SPEAKER_01
I m a big planner.
5
SPEAKER_01
I m like calendar obsessive.
5
SPEAKER_01
I feel like if you don t plan it, it won t happen.
5
SPEAKER_01
And like, it s hard to create newness because we live in routine.
5
SPEAKER_01
It s like, where does newness come from?
5
SPEAKER_01
You have to like plan it, you know?
5
SPEAKER_01
And I ve been doing something for the last.
5
SPEAKER_01
I didn t even realize I was doing it, but now I know I m doing it.
5
SPEAKER_01
Now I plan it.
5
SPEAKER_01
But I do three things every year around this time that really helped me with that life resume.
5
SPEAKER_01
The first thing that I do is there s an old Japanese ritual.
5
SPEAKER_01
Have you guys ever heard of this?
5
SPEAKER_01
Called the Misogi.
5
SPEAKER_02
Yeah, it s like a challenge that s almost unattainable.
5
SPEAKER_02
It almost breaks you, but you can... Michael s the fourth Japanese.
5
SPEAKER_01
Yeah, so we ve kind of taken the liberty to tweak that, but the notion around it is that you do one big year-defining thing a year.
5
SPEAKER_01
So like at the end of 2023, we re working so hard, we have families, like, what do you have to show for it?
5
SPEAKER_01
What d you do?
5
SPEAKER_01
You know, it s important that you can look back on your journey and be like, oh, in 2015, I wrote a book, Living With The Seal.
5
SPEAKER_01
2017, I launched a new company.
5
SPEAKER_01
2019, we started our podcast.
5
SPEAKER_01
Like, what s that one?
5
SPEAKER_01
So every year I have one big year defining thing.
5
SPEAKER_01
And so I put that on my calendar.
5
SPEAKER_02
And it doesn t always have to be a business thing.
5
SPEAKER_02
It could be like, what was the bike thing?
5
SPEAKER_01
Right.
5
SPEAKER_01
Just anything that s challenging.
5
SPEAKER_01
So I do that.
5
SPEAKER_01
And I m going to tell you why this is important and you re going to freak out.
5
SPEAKER_01
The second thing I do is I add every other month, I do something I normally would have done on like one weekend day.
5
SPEAKER_01
So like instead of watching the Georgia football game, I might take my kids fishing.
5
SPEAKER_01
I might go to a museum.
5
SPEAKER_01
I might go to a lecture.
5
SPEAKER_01
I do like a mini adventure.
5
SPEAKER_01
So I ll do like every other month,
5
SPEAKER_01
Every eight weeks, I should be able to take a day, like one out of every 60 days, to do something I normally wouldn t have done.
5
SPEAKER_01
So at the end of the year, I ll have six little mini adventures.
5
SPEAKER_01
Now here s why that s so important.
5
SPEAKER_01
If you re 37, I m just gonna go to you, Michael, for a second, I m looking at you, and again, you live to be 77, the average American, you re gonna live way longer, especially the way you re doing your biohacking, but that s 40 years.
5
SPEAKER_01
That would give you 40,
5
SPEAKER_01
You re defining things on your life resume forty unbelievable things and that will give you two hundred and forty mini adventures that you didn t have.
5
SPEAKER_01
If you if you re seventy eight you have forty insane events in your life and two hundred and forty mini adventures like you crushed life.
5
SPEAKER_01
Forgetting about the business.
5
SPEAKER_01
You fucking crushed life.
5
SPEAKER_01
And how do you decide what these mini adventures are?
5
SPEAKER_01
I m just super intentional about adding things throughout the year that I normally wouldn t have done.
5
SPEAKER_01
And usually it s around my friends.
5
SPEAKER_01
It could just be like my college friends come over.
5
SPEAKER_01
I took my son to Washington DC on a father-son trip last year.
5
SPEAKER_01
We went skiing.
5
SPEAKER_01
It s just things like that.
5
SPEAKER_01
And I put them on my calendar, because if you don t,
5
SPEAKER_01
Your calendar, if you don t put them on your calendar early, your calendar is going to fill up with Zoom calls, weddings, appointments, kids  sporting events, you know, and then you have nothing to show for it.
5
SPEAKER_02
Lauren and my best friend, they make fun of me because they re like, why is this guy planning these trips and these excursions?
5
SPEAKER_00
I don t make fun of you.
5
SPEAKER_00
I love it.
5
SPEAKER_00
I m obsessed with it.
5
SPEAKER_00
Keep planning it.
5
SPEAKER_00
I m going to put it on my big ass calendar.
5
SPEAKER_00
You keep planning it.
5
SPEAKER_02
Similar to you, I feel if I don t plan it that way, it s just not going to get done.
5
SPEAKER_02
I m going to get stuck running this.
5
SPEAKER_02
Michael s a big planner.
5
SPEAKER_02
Are you a planner?
5
SPEAKER_00
I m a planner like a psycho from a micro perspective.
5
SPEAKER_00
But day to day.
5
SPEAKER_00
Yes.
5
SPEAKER_00
Michael s looking way far out.
5
SPEAKER_00
I m more detail.
5
SPEAKER_02
He s more like I always get, you know, my cross to bear.
5
SPEAKER_02
And sometimes I get in trouble is that I maybe sometimes live too far in the future.
5
SPEAKER_02
I don t live in the past at all.
5
SPEAKER_02
I don t think about what happened yesterday.
5
SPEAKER_00
You should have your like five years written out.
5
SPEAKER_00
He has his five years written out in months.
5
SPEAKER_02
Yeah.
5
SPEAKER_00
Yeah.
5
SPEAKER_00
He s very,
5
SPEAKER_00
That s the Japanese in him.
5
SPEAKER_02
He s very, very... That s my problem.
5
SPEAKER_02
I go so far sometimes that I gotta bring it down to the... He will be talking about when we re 62.
5
SPEAKER_00
I m like, can I just get through the fucking morning?
5
SPEAKER_00
I need a coffee and I need to get a workout in this sauna.
5
SPEAKER_02
Here s why, and I hate to be one of these corny people, but everything I ve ever written down, and even if it s vague, if it s written down a year or two, three, I ve either hit it or gone past it.
5
SPEAKER_00
This is true.
5
SPEAKER_02
And I look back on some of this writing because I keep the notes and I read it sometimes to be like, oh wow, look what I thought I could do compared to what I actually did.
5
SPEAKER_02
And this could be anything.
5
SPEAKER_02
It d be like, I want to be able to get in shape or I want to be able to run this far.
5
SPEAKER_02
I want to be able to lift little things.
5
SPEAKER_02
But
5
SPEAKER_02
I think sometimes the difficulty in my personal life is if I m living too far, you have to anchor yourself sometimes with the presence.
5
SPEAKER_02
But to your point, I don t think about the past at all.
5
SPEAKER_02
If I have a success or if I sell a win, it s like that happened, I move on.
5
SPEAKER_02
I don t think on it.
5
SPEAKER_02
I don t dwell on it.
5
SPEAKER_02
If someone upsets me, I don t think on it.
5
SPEAKER_02
I don t dwell on it.
5
SPEAKER_02
I m never angry with anybody.
5
SPEAKER_02
It s just like, go, go, go.
5
SPEAKER_01
Yeah.
5
SPEAKER_01
I m very similar in that.
5
SPEAKER_00
When you move from your first company to your second company, how do you decide to go from what you re doing to beverage?
5
SPEAKER_00
What s the interim?
5
SPEAKER_00
I want to know what is going through your head of how you decide to do something that s completely different on your next business.
5
SPEAKER_01
I follow my enthusiasm.
5
SPEAKER_01
Let me tell you where I m at now.
5
SPEAKER_01
And then I m going to go back to when I was 20.
5
SPEAKER_01
Now it s aggravation versus reward.
5
SPEAKER_01
Like I want low aggravation.
5
SPEAKER_01
So if something is high aggravation, but it might have high reward, you have to weigh the aggravation factor.
5
SPEAKER_00
Give an example of what you mean by that.
5
SPEAKER_01
Well, like I had an idea recently that I, that had to do with aviation, making commercial aviation feel like private aviation.
5
SPEAKER_01
It was a big idea.
5
SPEAKER_01
And I had a partner lined up and I showed the whole plant and my wife and she s like, this is an unbelievable idea.
5
SPEAKER_01
Don t do it.
5
SPEAKER_01
And I was like, what are you talking about?
5
SPEAKER_01
This is bigger than marquee jet.
5
SPEAKER_01
Like this is huge.
5
SPEAKER_01
She s like, it is.
5
SPEAKER_01
But do you want to take calls at two in the morning from a customer that shows up?
5
SPEAKER_01
Do you want to, blah, blah, blah.
5
SPEAKER_01
Do you want to go to Japan?
5
SPEAKER_01
And I was like, no.
5
SPEAKER_01
She s like, it s just not worth it at this stage of your life.
5
SPEAKER_01
So it was a high aggravation to build it, to build a team, to get a CEO, to build the infrastructure.
5
SPEAKER_01
So I decided not to do it.
5
SPEAKER_01
So that, that would be an example of that.
5
SPEAKER_01
Another example would be like getting into a partnership was for a great idea, but the people like I m on friend reduction right now.
5
SPEAKER_01
I m on friend reduction.
5
SPEAKER_00
What is friend reduction?
5
SPEAKER_01
Like I don t, like if it s a high aggravation management team or I don t love the guys or girls that are doing it, that would be another example of high aggravation.
5
SPEAKER_01
Like this is just, this person is like, oh, we, you know, always down or, you know, so that, that would be another high aggravation person.
5
SPEAKER_01
Friend reduction is just like, I ve outgrown a lot of my friends and they ve outgrown me.
5
SPEAKER_01
We ve got, which is okay.
5
SPEAKER_01
We were great friends when we were 30s, but you ve changed so much.
5
SPEAKER_01
I have four kids and I m married.
5
SPEAKER_02
I m not getting invited to as many bachelor parties as I used to.
5
SPEAKER_01
I m not going to the bar.
5
SPEAKER_01
You re single.
5
SPEAKER_01
I ve changed.
6
SPEAKER_00
You re right.
6
SPEAKER_00
I always say, like Lauren says, are you upset your friends aren t calling?
6
SPEAKER_00
I m like, listen, I got two young kids at home.
6
SPEAKER_00
My friend, I m not out at the bars or the club.
6
SPEAKER_00
So two and I can t be, I look like a total creep if I was.
6
SPEAKER_01
Exactly.
6
SPEAKER_00
It s just, it s just what it is.
6
SPEAKER_00
It s not that I don t love those guys more that we didn t have great times.
6
SPEAKER_00
It s just like they re single.
6
SPEAKER_00
I m not.
6
SPEAKER_01
Wait 10 more years and watch what happens.
6
SPEAKER_01
Cause your friends, you know, of the 10 guys that I rode my bike across the country with, I only knew one of them 10 years ago.
6
SPEAKER_01
And now they re like my closest friends.
6
SPEAKER_01
Nine of those guys I met over the last 10 years.
6
SPEAKER_01
So, you know, your friend groups are going to change as you get older and your friends are going to become the parents of your, of your children s friends and people you meet in school.
6
SPEAKER_01
It just, you, like I said, your life in the beginning, when we opened up this talk, your life model is going to evolve and that s okay.
6
SPEAKER_02
So what, what, when you decided to switch career or I guess you didn t switch, but you decided to, to move on to the next thing, was that a lot of aggravation?
6
SPEAKER_01
So that that s now, so back then it was enthusiasm.
6
SPEAKER_01
It was, I saw an opportunity, you know, like I switched from private aviation to coconut water.
6
SPEAKER_01
Entrepreneurs do one of two things.
6
SPEAKER_01
They either make something that exists better.
6
SPEAKER_01
or they create something new.
6
SPEAKER_01
And I m a runner.
6
SPEAKER_01
So I had this private jet company.
6
SPEAKER_01
I m a big runner.
6
SPEAKER_01
I was training for a hundred mile race that I did.
6
SPEAKER_01
And I did a lot of research around hydration and nutrition and discovered coconut water.
6
SPEAKER_01
And this is in 2006.
6
SPEAKER_01
So I started drinking coconut water.
6
SPEAKER_01
I felt great.
6
SPEAKER_01
And I m like, this is the fountain of youth.
6
SPEAKER_01
Like this is going to be the next big thing in beverage.
6
SPEAKER_01
And that s what led me on.
6
SPEAKER_01
And there was nothing in the marketplace.
6
SPEAKER_01
So, so I, as an entrepreneur, so an opportunity to create something new, bring something new to the market.
6
SPEAKER_01
And, and I was really, I had a lot of enthusiasm about that.
6
SPEAKER_01
You know, if the passion, you can have a great idea, but if the passion isn t there,
6
SPEAKER_01
The obstacles are gonna be too big.
6
SPEAKER_01
You have to have the passion and the enthusiasm around the journey, not even your widget, around the journey of what you signed up for for it to be successful.
6
SPEAKER_01
Do you know what I mean by that?
6
SPEAKER_00
Yeah, I think when people, sometimes when we speak, and the last time we saw you we were all speaking, I always say to people that when people say, hey, if you find your passion, you won t work a day in your life, there s some truth to that, but the thing is you re always gonna work.
6
SPEAKER_00
It s just the passion gives you the ability to get through all the shit that comes with the work.
6
SPEAKER_01
Yeah.
6
SPEAKER_01
Right.
6
SPEAKER_01
I never liked selling airplanes at Marquis Jet and like we had a private jet.
6
SPEAKER_01
That s what we did.
6
SPEAKER_01
We sold airplanes, but I had incredible enthusiasm for the customer service, for meeting people, for building the relationships, for like the journey of that entrepreneurial.
6
SPEAKER_01
It wasn t about the airplanes.
6
SPEAKER_01
People think it s like always the product.
6
SPEAKER_01
Of course you have to believe in your product and like your product.
6
SPEAKER_01
But I had such a passion for like starting this company.
6
SPEAKER_01
that it didn t matter if it was whatever it was.
6
SPEAKER_01
It happened to be airplanes that I was going to get behind it.
6
SPEAKER_00
Yeah, I always get nervous.
6
SPEAKER_00
We talked a little bit about this in the sauna.
6
SPEAKER_00
Sometimes you ll hear people, and maybe they haven t ever had a business or they haven t worked, and they re telling you, well, you find your passion, you don t work and do this.
6
SPEAKER_00
You re always going to have to work.
6
SPEAKER_00
You re going to have to work in the gym, you re going to have to work on yourself, you re going to have to work in a relationship, you re going to have to work on your business.
6
SPEAKER_00
But the excitement and the passion enables you to get through all of that when it gets really challenging, which it inevitably will in every area.
6
SPEAKER_01
I totally agree.
6
SPEAKER_01
And that, that s why I think it s important to have things on your calendar that excite you, because if you re stuck at a job that you don t love or, you know, or, or you re, you re on a downward spiral or whatever, and you have something on your calendar that you re excited for, it changes the game a little bit, you know, like it really gives you something to look forward to and shoot for it becomes your North star.
6
SPEAKER_01
And, and that s really helped me a lot getting through certain situations.
6
SPEAKER_01
Like this is a tough time, but I m.
6
SPEAKER_01
I m going to Puerto Rico on Thanksgiving.
6
SPEAKER_01
It s going to, you know, it helps me get there.
6
SPEAKER_02
What point through all of this in your career, did you meet your wife and how did you guys meet?
6
SPEAKER_02
Was it like a first date?
6
SPEAKER_00
As a husband and a father, you ve obviously done very well.
6
SPEAKER_00
It s relevant to talk about.
6
SPEAKER_01
Yeah.
6
SPEAKER_01
I met my wife later in life.
6
SPEAKER_01
So I met Sarah had Spanx.
6
SPEAKER_01
She started Spanx when she was, I want to say like 28, 30, something like that.
6
SPEAKER_01
And I met her when she was 36 and I was, I got married at 40 and Sarah was 37.
6
SPEAKER_02
And you had already sold your beverage company by this time.
6
SPEAKER_01
I sold marquee jet and I sold the beverage company a year into our marriage.
6
SPEAKER_01
And she still owned a hundred percent of Spanx.
6
SPEAKER_01
And we met at a, she was a customer of ours at marquee jet.
6
SPEAKER_01
We met at a party that we had in Vegas and we got married a year later.
6
SPEAKER_02
Did you guys like each other right away?
6
SPEAKER_01
So the way that this was set up was we had 4,000 customers.
6
SPEAKER_01
Every rep from each territory was allowed to invite one person.
6
SPEAKER_01
So Georgia, our Georgia sales rep was allowed to invite one person to this party, this poker tournament we re having in Vegas.
6
SPEAKER_01
And the Georgia rep sent a picture of Sarah.
6
SPEAKER_01
She had like an apple on her head.
6
SPEAKER_01
It was like a promo picture.
6
SPEAKER_01
And I was like, don t send anyone other pictures or anyone.
6
SPEAKER_01
Make sure she goes to the Vegas.
6
SPEAKER_01
Make sure she comes.
6
SPEAKER_01
And, uh, yeah, we were married a year later.
6
SPEAKER_02
So you guys were synergistic.
6
SPEAKER_01
She didn t know.
6
SPEAKER_01
I knew.
6
SPEAKER_01
I don t think she did.
6
SPEAKER_01
I had to like, I had to, you know, I had to put on a whole, it took me like, I had to fight.
6
SPEAKER_02
I think it s so cool because you guys are both powerhouses on your own and you ve been able to come together and support each other without from what I see.
6
SPEAKER_02
You guys are cheerleading each other.
6
SPEAKER_02
There s no jealousy.
6
SPEAKER_02
That s not always the case.
6
SPEAKER_02
I ve interviewed a lot of people where there s been divorces because the husband can t handle the woman s success or the woman can t handle the man s success.
6
SPEAKER_02
How have you guys maintained such a synergistic, happy marriage with four children?
6
SPEAKER_02
I mean, what are the tips?
6
SPEAKER_00
She said, what, 16 years now?
6
SPEAKER_01
Yeah.
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And four kids.
6
SPEAKER_01
Wow.
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SPEAKER_01
I think part of it is we got married later in life.
6
SPEAKER_01
And Sarah, to go through all of her 20s and 30s, like, when are you going to get married?
6
SPEAKER_01
Are you dating anyone?
6
SPEAKER_01
And she went all the way to 37.
6
SPEAKER_01
Not all the way, but she was 37.
6
SPEAKER_01
But she was already independent with Spanx, and I was independent.
6
SPEAKER_01
So that helped a little bit.
6
SPEAKER_01
Getting married later, we had
6
SPEAKER_01
I wasn t ready to get married and neither was she in our 20s or even our early 30s.
6
SPEAKER_01
She was focused on her business.
6
SPEAKER_01
But to answer your question, so I think that helps.
6
SPEAKER_01
No, I think, look, when Sarah s star is shining bright, I m her biggest cheerleader.
6
SPEAKER_01
And when my star shines, she s my biggest cheerleader.
6
SPEAKER_01
Without that, like, it would be so weird.
6
SPEAKER_01
I don t know.
6
SPEAKER_01
So no, I m, and, and part of being in a partnership is like, when you struggle, the other person feels it, you know?
6
SPEAKER_01
And like, we, we both share in that and it s worked out great, but it s, you know, it s, I could see how it could be really hard to be married to a successful woman.
6
SPEAKER_00
Well, I think this is, you know, we talked about this a little bit when we got out of the sauna.
6
SPEAKER_00
I think a lot of men struggle if they are not maybe the main breadwinner or the main star of the household.
6
SPEAKER_00
I mean, that s, you know, the way that most people, the most examples of household, especially our generation is like,
6
SPEAKER_00
The guy went to work, the mom stayed home.
6
SPEAKER_00
That s obviously changed drastically.
6
SPEAKER_00
My example as a kid is my mom always worked, so I ve always been attracted to women that were doing that kind of thing.
6
SPEAKER_00
But I think a lot of men are excited for their wife or their girlfriend until all of a sudden maybe the wife or their girlfriend starts to be more successful in some area.
6
SPEAKER_00
And I wonder your perspective on that.
6
SPEAKER_01
I love, I mean, I love when great things happen to Sarah and I m always asking her, like, how can I support her in that?
6
SPEAKER_01
And she does the same for me.
6
SPEAKER_01
And I think that s what a team that s an important part of it, of a team is zero competition at all.
6
SPEAKER_01
and we re a team.
6
SPEAKER_01
If she s winning, our family s winning.
6
SPEAKER_01
If she s losing, and we share that with our kids too.
6
SPEAKER_01
We have family dinner almost every night, or certainly if we re both in town every night, and we talk about these things.
6
SPEAKER_01
We ask our kids, what happened this week that was good at school?
6
SPEAKER_01
What happened that wasn t good at school?
6
SPEAKER_01
And we have family meetings on Sunday mornings and everyone gets to talk about their week.
6
SPEAKER_01
And then each one of the, of my, of the, of my, my sons and my daughter, their brother, brothers and sisters stick up for each other.
6
SPEAKER_01
Like it s important that, that, that.
7
SPEAKER_02
team and that family unit is aligned.
7
SPEAKER_02
So it s not just Sarah and I, it s even our kids.
7
SPEAKER_02
I mean, yeah.
7
SPEAKER_02
So communication is really important.
7
SPEAKER_00
It sounds like that with the story that you told about your big idea when you told her and she said, do you really want to be doing it?
7
SPEAKER_00
It sounds like you guys are very aligned as a team.
7
SPEAKER_02
Yeah, we are.
7
SPEAKER_02
I mean, she sometimes she ll give me input and I and I ll be like, no, this is I really want to do it.
7
SPEAKER_00
Uh huh.
7
SPEAKER_00
And again, you know, that feels like you have to come to your own senses and you have to make it seem like it s their idea, even though it s not their idea.
7
SPEAKER_00
And it s the woman s idea.
7
SPEAKER_00
And we ve puppeteered the whole thing.
7
SPEAKER_00
It s exhausting.
7
SPEAKER_02
Yeah.
7
SPEAKER_02
Oh, my God.
7
SPEAKER_02
It s just business.
7
SPEAKER_02
We re not defined by that.
7
SPEAKER_02
Outside, Sarah is known as the Spanx girl.
7
SPEAKER_02
You re the Spanx lady.
7
SPEAKER_02
She gets that a lot, but we never talk about it.
7
SPEAKER_02
She s not defined by it in our house.
7
SPEAKER_02
She s Charlie s mom.
7
SPEAKER_02
She s Tepper s mom.
7
SPEAKER_02
I never talk about my, I never even think about business or my, or the, what the public thinks.
7
SPEAKER_02
Like, I never think about that.
7
SPEAKER_02
I m thinking about how do I get my kids better for their football game?
7
SPEAKER_02
How do they do better on a test?
7
SPEAKER_02
How do I help them deal with like bullying and like, how do they say thank you and please, like, that s the only thing on my mind.
7
SPEAKER_00
How are you guys with all your successes going to raise kids?
7
SPEAKER_00
Like, like what, like, how are you doing it in this day and age?
7
SPEAKER_00
It s real.
7
SPEAKER_00
It s how, how do you also, there, there is such a gray area with this in a finesse of how to raise children with you guys have been so successful.
7
SPEAKER_00
How do you keep them humble?
7
SPEAKER_00
I m just curious, like how you guys look at it.
7
SPEAKER_02
The hardest thing for me is as a parent is one of the hardest things is recognizing that like,
7
SPEAKER_02
Our children on their own journey.
7
SPEAKER_02
And it s not my journey.
7
SPEAKER_02
So like, you know, like I used to play basketball till midnight at my mom, like Jesse, get inside.
7
SPEAKER_02
My kid wants to play.
7
SPEAKER_02
My oldest son was playing Fortnite.
7
SPEAKER_02
I can t be like, that s his journey.
7
SPEAKER_02
At first, that would tear me apart.
7
SPEAKER_02
I d be like, why aren t you outside playing basketball?
7
SPEAKER_02
That s what I did when I was a kid.
7
SPEAKER_02
Then I d be like, whoops, this is his journey.
7
SPEAKER_02
He doesn t want to play basketball.
7
SPEAKER_00
You can make a shitload of money playing Fortnite.
7
SPEAKER_00
A shitload.
7
SPEAKER_00
Those kids make billions of dollars now.
7
SPEAKER_01
My dad told me all the time, he s like,
7
SPEAKER_01
I know you re right.
7
SPEAKER_00
I would not be surprised if I m interviewing your son in 10 years.
7
SPEAKER_02
Get inside and play Fortnite.
7
SPEAKER_02
Stay inside and play.
7
SPEAKER_02
You need more.
7
SPEAKER_00
He s sitting on the mic.
7
SPEAKER_00
I m like, so how was your childhood?
7
SPEAKER_00
He s like, well, my dad used to tell me that I should go play basketball, but all I really wanted to do was play Fortnite.
7
SPEAKER_01
I always say my dad used to give me so much shit for playing video games all the time when I was a kid.
7
SPEAKER_01
And so I quit.
7
SPEAKER_01
And I was like, if I was born a little bit later, I d be a multimillionaire Fortnite streamer instead of a podcaster.
7
SPEAKER_01
Right.
7
SPEAKER_01
Right.
7
SPEAKER_01
This is like the opportunities that exist.
7
SPEAKER_01
But still, no, I hear what you re saying.
7
SPEAKER_01
It s just we think about this all the time.
7
SPEAKER_00
It s just I want to keep my kids humble and grateful.
7
SPEAKER_00
And like you said, saying thank you.
7
SPEAKER_00
And I want to make sure without micromanaging it, it s a finesse.
7
SPEAKER_01
No, but I want to also like I don t.
7
SPEAKER_01
There s this book that Lauren and I are reading together in bed.
7
SPEAKER_01
It s a weird, interesting book that I stumbled across on Amazon.
7
SPEAKER_01
It s 32 letters from Rockefeller to his son.
7
SPEAKER_01
And the very first letter starts out with basically saying, your start does not guarantee where you finish.
7
SPEAKER_01
And he s basically coaching his son saying, you re going to start a lot further than where I did.
7
SPEAKER_01
That s phenomenal.
7
SPEAKER_01
It s such a good book.
7
SPEAKER_00
It s such a good book.
7
SPEAKER_00
It s unbelievable.
7
SPEAKER_01
He talks about how he had very humble upbringings and how his books in high school were given to him by neighbors and how he had to work for $5 a week and all this stuff.
7
SPEAKER_01
And his son was obviously going to start
7
SPEAKER_01
off the heels of the richest man in the world.
7
SPEAKER_01
And he basically coaches, like was basically warning him, like you have to put in this effort.
7
SPEAKER_01
And he tells this story about these kids that he s like, they re self-made millionaires.
7
SPEAKER_01
And this guy says, yeah, they started with 20 and now they only have one.
7
SPEAKER_01
And the letters are interesting because Lauren and I, obviously we want to work and we want to, you know, be able to provide, but at the same time, we want to go back to what you were talking about earlier, which is like, how do you give these kids enough grit so that they don t rest on their laurels?
7
SPEAKER_01
Yeah.
7
SPEAKER_02
You know, for Sarah and I, we try to like, the most important thing is, is our children s self-esteem, that they have good self-esteem.
7
SPEAKER_02
So we want to do things that boost their self-esteem.
7
SPEAKER_02
So part of that is putting them in situations like we praise the effort.
7
SPEAKER_02
We praise the effort.
7
SPEAKER_02
So it s not like, oh, you scored three touchdowns today.
7
SPEAKER_02
It s like, you know, I love watching how all that hard work you, you, you, you did this week paid off.
7
SPEAKER_02
You know, I love watching how hard you tried.
7
SPEAKER_02
It s always the, we praise the effort and then, you know, disappointments been stripped from kids.
7
SPEAKER_02
They make every team there s participation trophies.
7
SPEAKER_02
You have to invite every kid to the birthday party and where I go to where our kids go to school, like every kid in the classroom has to go to the birthday parties and disappointments, a part of life.
7
SPEAKER_02
Like you can t take away disappointment in a, in a kid s childhood.
7
SPEAKER_02
You can t like, you know, so.
7
SPEAKER_02
My dad, when they used to throw out a baseball catch, if my mitt was down, my dad would let the ball hit me in the face instead of catching it.
7
SPEAKER_02
I want to block every ball that comes at my kids, but you need to get hit in the face sometimes, and we have to let our children experience disappointment.
7
SPEAKER_02
So nothing to do with money, nothing to do with stat.
7
SPEAKER_02
Let your kid, it s okay.
7
SPEAKER_02
They need to have a coping mechanism.
7
SPEAKER_02
So those little things are really important.
7
SPEAKER_02
Self-esteem is really important.
7
SPEAKER_02
You know, sticking up for yourself, feeling good about, so doing things that make your kids feel good about themselves is really important.
7
SPEAKER_02
And we try to put them in situations.
7
SPEAKER_02
Not give them, put them in situations where they can experience that.
7
SPEAKER_01
And what are things that you guys might consider disciplining them for?
7
SPEAKER_01
Like, is there a behavior or something that they would maybe do that you re saying like, Hey, we don t allow that.
7
SPEAKER_01
Or like Lauren and I always say, like if we, if our kids ever bullying anyone, like that s going to be a big problem for them.
7
SPEAKER_01
It s not going to fly.
7
SPEAKER_02
I think the most, I think that s an individual decision for, for each parent.
7
SPEAKER_02
But I think, you know, when you re dating.
7
SPEAKER_02
Before you get married, I never said to Sarah, how do you want to discipline our kids when we have children?
7
SPEAKER_02
Do you want to send them to a religious school?
7
SPEAKER_02
Do you want them to date within our religion?
7
SPEAKER_02
Do you want them to eat healthy foods or fast food?
7
SPEAKER_02
We never had that conversation, ever.
7
SPEAKER_02
When we were dating, I was like, when we were engaged, I m like, okay, let s talk about the children we don t have and get aligned.
7
SPEAKER_02
So more importantly is being aligned on that stuff now.
7
SPEAKER_02
So like, it s less about how we do it.
7
SPEAKER_02
It s more about we have to be aligned.
7
SPEAKER_02
And if we re not aligned, like we had this the other night, we had a disagreement about something over like food or something, like late at night.
7
SPEAKER_02
In the old days, Sarah or I, I m saying Sarah, but it could easily be me, would correct each other in front of the kids.
7
SPEAKER_02
I d be like, oh no, Sarah.
7
SPEAKER_02
They can t, you know, and we would like disagree or I would trump her.
7
SPEAKER_02
No, your mom is not right.
7
SPEAKER_02
It s okay.
7
SPEAKER_02
But now, two nights ago, I was like, sweetie, can I talk to you for a second?
7
SPEAKER_02
It was more like this, sweetie, can I talk to you for a second in private over here?
7
SPEAKER_02
And then I was like, please don t ever do that again.
7
SPEAKER_02
You trumped me, which takes away my authority.
7
SPEAKER_02
And we had a conversation.
7
SPEAKER_02
So those things are really important.
7
SPEAKER_02
Just a tip.
7
SPEAKER_01
No, no, no.
7
SPEAKER_01
It s hard.
7
SPEAKER_01
We re both guilty of trumping each other.
7
SPEAKER_02
Yeah, to do it in... And then the other thing I would say about that is I was giving a speech in the afternoon.
7
SPEAKER_02
I always go to listen to the speakers before.
7
SPEAKER_02
I love... I m a student of public speaking.
7
SPEAKER_02
So I love listening to lectures and talks.
7
SPEAKER_02
And there were all these breakout groups and there was one gal at a breakout session about parenting and marriage.
7
SPEAKER_02
So I went to it, it was phenomenal.
7
SPEAKER_02
By the way, and now we work together.
7
SPEAKER_02
I hired her as a coach and now we work together in my programs and whatever.
7
SPEAKER_02
Dr. Karen, Karen Gordon, she s amazing.
8
SPEAKER_02
And one of the things that she said in this talk was it s important that your kids see that you, that mommy and daddy come first.
8
SPEAKER_02
And I d always been taught the kids come first.
8
SPEAKER_02
It s like, Oh no, it s our, our kids.
8
SPEAKER_02
No, like they have to know that mommy and daddy are right.
8
SPEAKER_02
And that like we go on dates and that we re connected, that s gotta be the number one thing.
8
SPEAKER_02
And then they come second because otherwise they re running the house.
8
SPEAKER_00
Yeah.
8
SPEAKER_00
Then they feel like they have almost leverage over you.
8
100%.
8
SPEAKER_00
You have to show a synergy as parents, just like you show synergy in business.
8
SPEAKER_00
You have to show it to the kids and show them who s boss.
8
SPEAKER_01
No, it s incredible how even at a young age, how quickly they can try to flip that and take authority over you if you re not careful.
8
SPEAKER_01
This one s for the pet lovers out there, the dog lovers.
8
SPEAKER_01
If you re not a dog lover, not a pet lover, what the hell are you doing listening to this show?
8
SPEAKER_01
We love the farmer s dog so much.
8
SPEAKER_01
This has been a longtime partner that we use every single day in our household for our pets that we love so much.
8
SPEAKER_01
Lauren and I spend so much time talking about different ways that we can take care of ourselves and not enough time talking about how to take care of our furry friends, our pets, the ones that give us the most love in life.
8
SPEAKER_01
For those of you that are unfamiliar with the farmer s dog, it s developed by vets, nutritionally balanced, and made from real healthy ingredients to human food safety standards.
8
SPEAKER_01
It s the best option for dogs at all life stages because it s not kibble, it s not canned goo, it s just real healthy food.
8
SPEAKER_01
Again, why would you not want to give your pets real healthy food?
8
SPEAKER_01
Traditional dry and wet dog food options are highly processed, can use much lower quality ingredients they claim to, and are extremely difficult to portion accurately.
8
SPEAKER_01
The farmer s dog makes it super easy for us.
8
SPEAKER_01
They send these packets straight to our door and then we re able to portion control them for our pets every single day.
8
SPEAKER_01
They are thriving.
8
SPEAKER_01
They are happy.
8
SPEAKER_01
They get so excited whenever we pull out the packs.
8
SPEAKER_01
A fresh diet has been found to have all sorts of benefits from healthier coat and skin to better breath, even easier digestion and smaller, better poops.
8
SPEAKER_01
A healthy diet isn t just important for humans.
8
SPEAKER_01
It s also extremely important for our dogs and dogs of any age at any stage can try the farmer s dog.
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SPEAKER_01
We, of course, have an incredible offer for you.
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SPEAKER_01
Get 50% off your first box of fresh, healthy food at thefarmersdog.com slash skinny.
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Just go to thefarmersdog.com slash skinny to get 50% off.
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That s thefarmersdog.com slash skinny.
8
SPEAKER_01
Quick break to talk about one of our longest running show partners, one of our favorite services, one of our favorite brands, and that is Thrive Market.
8
SPEAKER_01
Thrive Market has been our go-to for all of our grocery and household essentials for years now.
8
SPEAKER_01
I think since the history of this show, we might be going on seven, eight years running.
8
SPEAKER_01
Using Thrive Market, longtime listeners will remember that they played a huge part in the early years of this show as one of our first partners.
8
SPEAKER_01
And we ve continued to work with them because we love their service so much.
8
SPEAKER_01
I love that Thrive Market carries brands with the highest quality ingredients and sourcing methods.
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SPEAKER_01
They restrict hundreds of ingredients across their food and cleaning categories, and I can use their on-site filters to suit my lifestyle needs.
8
SPEAKER_01
So whether you re looking for organic kids, food, snacks, low sugar alternatives, or
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SPEAKER_01
gluten-free pantry essentials, you can curate your own shopping experience.
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SPEAKER_01
Lauren and I for years have been using the service to find all of the healthiest, all of the cleanest, all of the best ingredients.
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Outside of finding the best products, best ingredients, and saving some money, you are also helping a family in need with their
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They ve done this for years.
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It s an incredible program.
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That s thrivemarket.com slash skinny thrivemarket.com slash skinny.
8
SPEAKER_01
Check it out.
8
SPEAKER_00
There are three things that I have every single day and I am addicted to them.
8
SPEAKER_00
And I am pretty strict with what I eat when I m at home because I really like to do high protein and I m like 80 20.
8
SPEAKER_00
So when I travel, I m like more of the 20.
8
SPEAKER_00
But when I m at home, there s three things, like I said, that I eat and they are all by Chroma Wellness.
8
SPEAKER_00
First thing, their beauty matcha.
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Oh my God, it is so good.
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I froth it with raw milk.
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and some water and I do it over ice or I just do it with hot water.
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I do two scoops and I feel like I m getting a caffeine boost that tastes delicious.
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That s super low sugar, but has protein in it.
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The next thing is, and this is something that Michael s also implemented into his diet is they have this like kind of spicy, not too spicy cranberry hydration elixir.
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And I ll use a frother again and froth it up with water and ice.
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And the last thing that I eat, a scoop in bed, is they have this, oh my god, cookie butter.
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And it has goji berries on the top of it.
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And it tastes like a cookie butter.
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But it s chewy with the goji berries.
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I am telling you, these three sort of treats get me through my day.
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And Chroma is offering free shipping on all five day resets through the end of January, as well as an exclusive 15% discount for TST listeners only.
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Go to chroma wellness.com and enter code skinny at checkout.
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The five day reset is such a good one after the holidays.
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I would be crazy not to talk to you about daily routines, time management, productivity.
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What are things that you do to be the most productive?
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I know you talked about the big ass calendar, but what are things that you do on a micro level?
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What are, do you employ certain people to do certain things?
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How do you stay so productive, so energized every single day?
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Well, you know, I don t have like a routine that like at six o clock I get up and like four, five, eight o clock I do this.
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Like, I feel like that s so much pressure and I can never, I m not, it s just not the way I operate.
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I couldn t keep that.
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So I, my routine, but, but the things that I like to do, like, like sauna and cold plunging, for example, is part of my routine, but I don t, it s not like I do that every day at 10.
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It s just something I want to squeeze in during the day.
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So for starters, my day starts the night before.
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You hear so much about morning routines, but like evening routines.
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So I lay out my day for the following day in advance.
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So like, I can t just wake up and wing it.
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Like the competitions do good.
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So like I have, I lay out my day the night before and I follow that schedule, but that schedule changes.
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Is this in Google calendar?
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I handwrite it.
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You handwrite it.
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See, I, this is why I love talking to all different entrepreneurs.
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You handwrite it.
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So the night before you sit down, you re like at eight o clock.
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There s all kinds of studies about handwriting.
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I m obsessed with it.
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Tell us.
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So you sit down on just like a regular pad of paper and handwrite it.
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Yeah.
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Huh?
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And what are you writing down?
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Are you writing your goals for the day?
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Are you writing specifically the time?
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No, I lay it out.
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So I d be like, I m going to go, I m going to run from eight to 10.
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You know, I m going to exercise, whatever.
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10 to four, I m working on whatever.
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I have a call at one and I lay it out.
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So I m like, and I m following it.
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So that s the first thing.
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So like, I don t wake up like, what am I doing today?
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What s the best use of my time?
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I do that every night.
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And I actually, I have an assistant, so we, she sends it to me and I can tweak it, but I have it all laid out.
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That s the most important thing.
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And then I used to put a lot of pressure on myself day to day.
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And now I think in terms of weeks, let me give you an example.
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I m a runner.
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So I d be like, I m going to run seven miles every day this week, but inevitably something happens at my kid.
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I tried to get my son, get him a strep test.
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I can t run.
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So like, oh, I, I set myself up for failure.
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So instead of that, I say like, I m going to run, you know, 49 miles, seven, whatever, 35 miles this week.
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So if I miss a day, I can make it up.
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So if you, if you miss seven miles one day, you could do like 10 miles the next day and whatever.
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I ve greatly increased my odds of success.
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It s like, I m an author.
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I m going to write, I m writing a book.
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I m gonna write 10 pages a day.
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I can never do that every day.
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I m going to write 70 pages this week.
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So if I miss two days, I can make it up, you know?
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So I m thinking in terms of weeks versus day to day and that s, Oh, it s much better.
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Much better.
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It takes the pressure.
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I have enough pressure.
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We don t want to put that much pressure on me.
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Every 365, I just took 365 days and I shrunk it down to 52 weeks of practice.
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52 verse 30, 65.
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Well, especially with the, I mean, speaking of my friends without
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kids when they give me these elaborate routines, but they don t have kids yet.
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And they have like, there s nothing that s going to derail their day.
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I m like, listen, like, I don t know.
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Someone gets sick.
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So my kid could throw up.
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That s like a hundred percent.
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You can t, you need flexibility.
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And then, and then the other things for me is like, I have a list of like, I made a list of like five or 10 things that I like if time wasn t an issue or money was an issue, what do I love to do?
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I love playing sports with my kids and hopefully they love it too.
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Hopefully I can keep it fun enough that they love it.
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So I want to make sure that like, and like when I had Marquee Jet, a guy that worked for me, I was single at the time, came in and he was like, my, I said, what d you do this weekend?
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He s like, oh, I took my son to soccer.
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How d he do?
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He scored nine goals.
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I was like, what?
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Paley doesn t score nine goals.
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Like, what are you talking about?
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How d he get so good at soccer?
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He s like, oh, I spent five minutes a day with him.
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I m like, what?
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He s like, yeah, all the other kids, they have one practice a week and then they play in a game.
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But we play five minutes every day.
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SPEAKER_01
So when we come back at the end of the month, we ve spent three or four more hour, whatever the math is, more than the other kids playing soccer.
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And it s just compounded, he s really good.
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So I m like, I m spending five minutes a day, and I do.
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I was spending 5.5.
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You re five?
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Yeah.
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I m gonna spend 10.
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So that has been like a lesson I never forgot, ever.
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There s actually something, I posted this today, called the rule of 100.
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And the rule of 100 states that if you spend 18 minutes a day, adults, that s 109 hours a year, 18 minutes a day, so 100 hours, let s just say, the rule of 100, in any discipline, so playing the piano, MMA fighting,
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Whatever, archery, you ll be better than 95% of the world s population in that discipline.
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So imagine if your kids, I mean, it s not realistic, but every year they chose one thing, this year we re going to get really good at the trampoline or whatever.
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By the time they re like 40, they ll be Jason Bourne.
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Your son will be Jason Bourne.
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If you, it doesn t take a lot.
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It just takes consistency.
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So back to your question, Lauren, I made a list of the things I love to do playing sports with my kids, sauna and cold plunging breath work.
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I love doing like Wim Hof breathing.
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And every day I try to do like two or three of the things I love to do.
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like every day, wherever it s scheduled.
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It s not the when, it s the what.
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I try to do a couple of things every day that I love to do because I show up so much better as a dad, as a husband, as a boss, in meetings, everywhere, when I check my box.
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We took a sauna and a cold plunge today, I went for a run.
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Those are two.
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Those are my two vitamins, my daily vitamins.
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And I do that at religiously every day.
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And you know what?
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I m so enthusiastic.
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I have so much energy and so much zest for life, like because of that.
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And I ve been doing it since I m a frigging teenager.
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I didn t realize it.
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This wasn t something that you became successful in?
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No.
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You always did it.
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And it has nothing to do with money.
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I love riding my bike.
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I love running.
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I love swimming.
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I love doing breath work.
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All the things I just mentioned.
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I can t do them all every day, but I m doing two or three of them every day.
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And this is crazy.
9
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When I had Marquee Jet, we flew the, I was 29.
9
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We flew the who s who of pop culture, CEOs, athletes, and entertainers on our airplanes, and I was obsessed with their habits.
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I m a byproduct of this.
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Anytime I had a free moment, I would ask these amazing
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actors and athletes and CEOs like, what time do you wake up?
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You sound like me.
9
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Where do you vacation?
9
SPEAKER_01
Oh, vacation, that s a good one.
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How do you live rich?
9
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So when I was 30, got a little older in my 30s, I had a meeting with one of our customers.
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This guy was incredibly wealthy.
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And I said to him, I m not gonna say his last name.
9
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I said, Jim, how do you live rich?
9
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Like, what do you do?
9
SPEAKER_01
And he told me that every day, first he said, I wake up and I read six newspapers.
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Again, some of this stuff doesn t resonate with me.
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I m never gonna do that.
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SPEAKER_01
But some of it did.
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And he went through a whole checklist of things he did.
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And he goes, I take three hours a day cumulative for me.
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I m like, tell me about that.
9
SPEAKER_01
He goes, yeah, like I might go, you know, read a paper for 20 minutes, go in the sauna for 20 minutes.
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SPEAKER_01
I might go for a walk, but cumulatively throughout the 24 hours a day, cumulatively.
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I ll take two or three hours a day from me.
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And I m like, I m doing that.
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And I asked him why.
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He s like, oh, I m the happiest guy in the world.
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When you check the box, now if my wife says, I wanna go to the opera, I don t wanna go to the opera, Sarah.
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I hate the opera.
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But if I did my bike ride and I m sauna, I m more than happy to go to the opera.
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If the opera takes away from the bike ride and the sauna, I m resenting my wife.
9
SPEAKER_01
So, those two or three things, now I can go to my, I went to my daughter s softball game for two hours yesterday.
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It was so boring, I loved it.
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Because before that, I did those things for me.
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So, I m showing up way better as a parent and as a husband because of it.
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It s critical, man.
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I also think to perform at the level that I think all of us want to perform at and to show up as the parents that we want to show up with, that we have to run our personal life as athletes and an athlete wouldn t just show up to play a game.
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They would, they d go to their stretcher, they, they go practice, they go meet with a psychologist, like whatever they do to get, to get in the headspace.
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They don t just show up and play the basketball game.
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Well, again, we were talking in the sauna and everybody knows we put a big emphasis on doing wellness things.
9
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And sometimes people have asked, like, hey, do Michael and Lauren really actually do those things they talk about?
9
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And I said, no, you don t understand.
9
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Doing those things enables us to do the other things.
9
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If we didn t do those things, we couldn t do the things that maybe, quote unquote, we re known for.
9
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Does that make sense?
9
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Well, I saw it firsthand.
9
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It s like your house is like a training compound.
9
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No, it s like because you know, it s so funny.
9
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Like I would say it s gnarlier than the cold plunge.
9
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Let me tell you.
9
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No, you re you re cold plunge game.
9
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No, Lauren s gnarly.
9
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Lauren is next level.
9
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Do you think Wim would approve?
9
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You are Wim Hof approved.
9
SPEAKER_00
Really?
9
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You re elite.
9
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She s gnarly.
9
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She s elite.
9
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No, she s gnarly.
9
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And, and she s, here s another thing, like she s full conversation in it and she comes out, the shivering didn t even impact.
9
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She s like, she literally said, I love the shiver.
9
SPEAKER_02
yeah no she s listen you took the shit you freaked shivering out i ll take shivering jesse it s like no shivering pull the clip and show everyone no listen i will feel like i can cold plunge with the best one then i ll cold plunge with my wife and i m like i am a total i m not gonna lie and this is not even to brag i could have done five no no i know you could it s it s wow okay
9
SPEAKER_02
I would be personally remiss if I didn t ask you a selfish question.
9
SPEAKER_02
I think a lot of the audience has maybe experienced you and knows you from speaking, and I mean this as an extreme compliment.
9
SPEAKER_02
I think you are one of the best speakers I ve ever seen publicly.
9
SPEAKER_02
Not just the way that you speak, but you know how to get into the crowd, you re moving around.
9
SPEAKER_00
He pulls you in.
9
SPEAKER_02
You pull people in and you- It s a charisma.
9
SPEAKER_02
It s not like, when you see a Jesse speech, and I ve seen you speak a few times, you re not just, you don t just sit up there on stage with a mic and talk behind a podium.
9
SPEAKER_02
You re really active.
9
SPEAKER_02
I always say this on the show, one of my personal biggest fears years ago was public speaking.
9
SPEAKER_02
I obviously now speak all the time for a living and do this show, but what do you personally think makes an impactful speaker?
9
SPEAKER_01
But first of all, thank you.
9
SPEAKER_01
You know, I spent a lot of time on it and it took a lot of reps.
9
SPEAKER_01
It matters so much to me.
9
SPEAKER_01
I think the first thing is it really matters to me.
9
SPEAKER_01
I think the number one thing for, for anyone doing public speaking is to talk with conviction, you know, uh, and to be, you hear the word authentic, but to be yourself and tell, I think the things that, that make the biggest difference is I tell stories that only I can tell because they happen.
9
SPEAKER_01
They only happened to me.
9
SPEAKER_01
So I m telling stories about.
10
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my business journey, my bike ride, et cetera.
10
SPEAKER_01
They re things that I ve experienced.
10
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The more you experience, the more you have to offer.
10
SPEAKER_01
And that alone makes me unique than the other 8 billion people in the world, because I m not saying get comfortable being uncomfortable.
10
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Like anyone can say that.
10
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I m saying, this is how I felt when I wrote across America and this is how I dealt with it.
10
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And this is what I ve learned from it.
10
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This is why it s important.
10
SPEAKER_01
And this is how you can do it in your life.
10
SPEAKER_01
So that s a lot different than saying, you know, a lot of people are saying things like you have to have good habits, no shit.
10
SPEAKER_01
How do you do that?
10
SPEAKER_00
Right.
10
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You know, like no shit.
10
SPEAKER_00
It s like saying drink water.
10
SPEAKER_00
Like when someone says, how do you get your skin like that?
10
SPEAKER_00
And they say, drink water.
10
SPEAKER_01
When I was in college, I took a public speaking class.
10
SPEAKER_01
It was a throwaway class.
10
SPEAKER_01
I did a three credits and my friends were like, take the public speaking class.
10
SPEAKER_01
It s a joke.
10
SPEAKER_01
It s so easy.
10
SPEAKER_01
I walked in there and I was like, this is the most important class I took in all of college.
10
SPEAKER_01
My college tuition is now where I went to school at American universities, $40,000 a year.
10
SPEAKER_01
That s $160,000.
10
SPEAKER_01
If I only took that class,
10
SPEAKER_01
It would have paid for itself.
10
SPEAKER_01
And I remember my public speaking teacher saying, giving me a framework and I still use it today.
10
SPEAKER_01
I use it in presentations and meetings.
10
SPEAKER_01
I use it in front of, on a big stage.
10
SPEAKER_01
I use it in front of my team.
10
SPEAKER_01
The first thing is I always have an icebreaker.
10
SPEAKER_01
So there s a story.
10
SPEAKER_01
It doesn t have to be relevant about what I m talking about today, but something that s either makes me vulnerable or it s funny or whatever.
10
SPEAKER_01
And it can be as simple as like, I m making this up, but like, oh my God, I was walking in here today to do your show and someone recognized it.
10
SPEAKER_01
Like, oh my God, I love you.
10
SPEAKER_01
I m a huge fan of yours, Jamie.
10
SPEAKER_01
You know, no, it s Jesse, you know?
10
SPEAKER_01
So that s like already like, that s an icebreaker.
10
SPEAKER_01
Anyway, it s great to be here.
10
SPEAKER_01
So there s like, you know, I don t think that already says, I don t take myself serious.
10
SPEAKER_01
I ve said whatever, I m using that as a bad example.
10
SPEAKER_01
So you want to have an icebreaker.
10
SPEAKER_01
Two is you want to tell people in the audience what, what it is you re talking about.
10
SPEAKER_01
People want to follow along and know what it is you re going to be talking about today.
10
SPEAKER_01
Guys today, I m so glad we got the whole office today.
10
SPEAKER_01
Today, I want to talk about more sales.
10
SPEAKER_01
Oh, okay, I know what he s gonna talk about.
10
SPEAKER_01
So icebreaker, you wanna tell people what you re gonna talk about.
10
SPEAKER_01
Number three is you wanna deliver on that promise.
10
SPEAKER_01
So whatever you tell them you re gonna talk about, you wanna deliver on that.
10
SPEAKER_01
And then four is you wanna leave people with actionable takeaways so they can leave and actually implement something.
10
SPEAKER_01
I m not here to entertain you.
10
SPEAKER_01
You wanna leave our talk with something that you can apply into your everyday life.
10
SPEAKER_01
And that s always been the framework.
10
SPEAKER_01
And then it s just transitions between.
10
SPEAKER_01
And then for me, I m a storyteller.
10
SPEAKER_01
I like to tell stories that have humor or emotion.
10
SPEAKER_01
I want to make people laugh.
10
SPEAKER_01
I want to make people cry.
10
SPEAKER_01
And I want to make people think.
10
SPEAKER_01
So I try to.
10
SPEAKER_01
All that goes into the framework of, but now I do this for a living, but for anyone listening, I still think the framework of an icebreaker, letting people know what you re going to talk about, delivering on that, and giving them takeaways is critical.
10
SPEAKER_02
No, I think you could apply this to anything, a business lecture, you could apply it to a meeting, anything.
10
SPEAKER_02
Last quick follow-up question before that, and I think a lot of people think about this, a lot of people have stage fright.
10
SPEAKER_02
Maybe you never had it.
10
SPEAKER_02
I don t know if you did or didn t.
10
SPEAKER_02
If you did, how did you get over it or how would you coach people to get over it?
10
SPEAKER_01
Well, I think being nervous is okay.
10
SPEAKER_01
And I think that it shows that, you know, it matters to you.
10
SPEAKER_01
It, it go, I still get that, but it goes away.
10
SPEAKER_01
You know, when it goes away, when you re confident, you know, when you, when you feel prepared, it goes away.
10
SPEAKER_01
Then it s just, then it shifts to enthusiasm to deliver what you re excited to deliver.
10
SPEAKER_01
Obviously it comes with reps and reps could be even in front of, when I started speaking.
10
SPEAKER_01
I took three people in my office and said, I need you for 45 minutes.
10
SPEAKER_01
I want you to critique this and tell me, and I filmed it.
10
SPEAKER_01
And I want you to tell me what you like, where can I make it better?
10
SPEAKER_01
Do I lose you?
10
SPEAKER_01
Is it punchy?
10
SPEAKER_01
It s an art form, man.
10
SPEAKER_01
And you can t, again, like Lauren said, pro athletes don t just show up.
10
SPEAKER_01
They get reps, they practice.
10
SPEAKER_01
So I asked these three people and then I went back, is this better?
10
SPEAKER_01
I looked at myself on tape.
10
SPEAKER_01
When I give a new speech now, I still film myself and then watch the whole thing.
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I didn t like this, it s dragging.
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How do I make it 10% better?
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This shit matters, man.
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How do I make it better?
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How can I make this better?
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Am I losing anybody?
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So I m really diving into it.
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Barry Arnold Schwarzenegger, he does that too.
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It s very, and I mean, he s obviously incredibly successful.
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He watches himself speak.
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And I think that s a, such a great tip because you can actually see yourself from a different perspective.
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And, and the other thing that s important is like, some people will go through it in their head.
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You re not doing it in your head when you re on stage, you re talking, you talk faster in your head.
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So I time it.
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I like to hold, I don t use a head thing.
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You know, are you using a handheld mic or using a, what s it called?
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A lavalier or one of those things on your, what are you using?
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Because if you re not holding something, if you re holding something in the hand, well then you have a free hand, but you only have one free hand because your mic s up.
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So you have to practice that.
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If you have two free hands, that s weird.
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So you have to practice what you re using.
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I only use handhelds.
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When you practice speaking, even for a presentation, you want to look around the room.
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When you go through your rehearsal or whatever, you re not looking in a mirror.
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Because then you re looking at yourself, you re not looking at yourself on stage, you re looking at the audience.
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And you re not looking at your mannerisms.
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So I practice in front of a room of nothing, like I m projecting out to thousands of people.
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And then the last thing I would say that s a tip for me is when I go into a, and maybe you guys do the same thing, I don t know, but when I m going to speak in front of a crowd, let s say a big crowd,
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I ll look at the, I ll look at the stage.
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So I ll like, I ll go to the back of the room or the side of the room and I ll look at the stage.
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And then I will, in my mind s eye, see myself on the stage looking out so I can see, I know the size of the stage.
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I know the audience.
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I have a visual of what it s going to feel.
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I m visualizing what it s going to feel like to project out to the audience from the angle of me on the stage.
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That s different.
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very different than just walking on there for the first time.
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I ve already been out there in my mind s eye.
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You understand what I m saying?
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No, no.
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Listen, the reason I felt compelled to ask you this is I think a lot of people will see someone like yourself speak and they ll think, well, this is natural ability, which I m sure there is some natural ability.
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But again, we ve interviewed a lot of people.
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And what I will say is like, none of this stuff happens by accident.
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And to hear you talk about all of the different ways that you prep and to think about this, I think it s going to trigger something in people s mind of like, oh, this isn t just like some guy that rolled out of a van at a speaking event and then just showed up and won it.
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You know what I mean?
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Like there s a lot of prep and a lot of care.
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And I study it.
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I watch TED Talks.
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Like I said, I ve been to, I don t know, maybe I gave 50 speeches this year.
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I m usually the only one on the roster that s in the back row watching the other people.
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I will attest that you did that.
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I saw you do it.
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No, I m not making it up.
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I saw you do it.
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Yeah, I know.
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And it s not like- I m gonna steal a lot of the stuff you just said.
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I m gonna listen back to this clip.
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I already wrote it down, the framework.
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And by the way, I m rooting for everybody.
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I ll share anything.
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I feel like I won the lottery.
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I have nothing to hide.
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There s no trade secrets.
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There are several people in the speaking circuit, high level, that I ve written their TED Talks for.
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I m not going to mention them.
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I ve written their TED Talks, and then there s people that are competitive with me on the speaking circuit who I ve gone over to and said, I have a suggestion.
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I think you should do it this way.
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I couldn t care less.
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I m competing with me.
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Well, again, because you re speaking from experiences that only happen to you.
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So they can t compete.
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I hope you guys crush it.
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Like, do I care?
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You have a calendar company called Big Ass Calendar.
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Yes.
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You guys made me one in baby pink.
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It s absolutely gorgeous.
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It s going to sit in my office.
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I m going to send you guys
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is you and Taylor a picture of my calendar that s filled up with all the trips that Michael Bostick s planned.
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I m going to make him do the work.
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I ll put the Post-its on, though.
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And I m going to send you a picture.
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I m so excited to use this in my own life.
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I ve never actually looked at my entire life from a year view.
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And to be able to go back and look at it every single year is something I d want to show my kids.
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And it s inspiring.
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I think it s such a great idea.
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So you guys made one in baby pink for me, and I asked you before this if we could do one for our audience in baby pink.
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So it s on the site.
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You guys can go shop Jetsy Itzler dot com slash skinny.
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So go shop the pink calendar.
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It s the big ass calendar.
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You guys can all get your own in pink.
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It s so pretty.
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They also have it in blue, though, too.
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Yeah.
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And what s great about it is it s all 365 days of the year on one page.
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So you can track towards goals and you can put, you know, it s super visual and humans are visual.
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So for me, it s like the number one planning tool that I have.
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I think what I ll do is I ll put all my post-its on it, and then I ll try to show you guys how I ve used mine in my office.
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I also want to just say that I noticed that the one that you brought of yours is sort of beat up, which tells me that you re not precious about it.
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You bring it around.
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It s not like sitting on a wall.
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Is that right?
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Yeah.
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It, I, I, it does sit on my wall, but I also, it travels with me too.
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Okay.
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So you re looking at it.
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I m unique in that.
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No, I like that.
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I like that.
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I m obsessed with that.
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Where can everyone find you?
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Where can everyone find what you re doing?
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Pimp yourself out, Jesse, and come back anytime.
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First of all, thank you guys.
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And this year, I hope you go on a trip with me, Michael.
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Do it.
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One of these mini adventures, we should have the same date on our calendar for something.
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I gotta work up to your level.
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I gotta get that endurance up.
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No, man, I saw your sauna game.
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I think it might be the reverse.
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No, I m just on all the socials at jesseitsler and jesseitsler.com.
11
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Pretty simple.
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Love it.
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Thank you so much for coming on.
11
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Thank you guys.
11
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I loved that episode.
11
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Today was fun.
11
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It was fun.
11
SPEAKER_00
Oh, I loved it, man.
11
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Thank you.
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Two things before you go, you can watch us now on YouTube.
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So you can go on YouTube, search the Skinny Confidential and watch our entire episodes on your computer or TV.
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Also, you should know Michael and I are doing a him and her newsletter.
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So basically it s a him and her tip of the day, five days a week.
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and the tips are very specific as you can imagine.
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And then we also have a monthly favorites.
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So basically we collect all our monthly favorites, everything we ve bought and used and tried and put it in one monthly newsletter for you.
11
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To sign up for that, go to shopskinnyconfidential.com and sign up for the newsletter.
11
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Thank you so much for listening and we ll see you next time.