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The moment you start thinking you made it, plateaus around the corner.
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The moment you fall for the trap of, you know, flattery.
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Flattery is a very dark thing and it s used in a very eloquent way by your opponents and you don t even know it.
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Welcome to the School of Greatness.
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My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.
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And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
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Thanks for spending some time with me today.
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Now let the class begin.
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Welcome back, everyone, to The School of Greatness.
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Very excited about our guest.
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We have the inspiring Patrick Bette David, who is the founder of Valuetainment and now best-selling author of Choose Your Enemies Wisely, Business Planning for the Audacious Few.
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Good to have you back on, sir.
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Great to be on.
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Great to see you.
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I m very excited.
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My audience is pumped.
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And we did a poll, and we said, what do you want to hear the most from Patrick?
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And they asked, and I m sure you ve answered this before,
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But they said if you had to start all over again, because you are an audacious guy, let s say for some reason everything goes bust one day.
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You saw Elon talking about this the other day.
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I hope everyone s, you know, what if it all goes bankrupt?
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I m going to go for bigger moves.
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And if you had to start all over again, with nothing in your pocket, what would be your first three moves?
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So if I m 25, I would be less concerned about the industry.
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Because back then, I may have been cocky, but I wasn t yet certain if my philosophies were right or wrong.
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Because there s not validation in the marketplace yet.
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You wrote a book about this, where you re kind of covering the facade to kind of impose you got, but you don t know.
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And if you re 25 today, though, with all the chaos that s happening, and insecurities, and uncertainties, and you ve never made money before, really, what would you be thinking about then?
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I m making a list of 10 people and 10 circles I want to be in.
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And I would make a draft pick of these 10 circles.
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I would say, OK, what s my number one circle I want to be a part of?
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Then I would go all the way down to number 10.
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I would research, I would look at guys that I like, guys that I admire, the way they carry themselves, the way they handle themselves.
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So this circle, I would say, those guys are really close to each other.
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I like the way they are.
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Boom.
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That s one circle.
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Boom.
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I really like this circle.
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That s pretty cool how these guys are always, they ve known each other for all these years, they re so tight, it looks like they re enjoying it.
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Boom, boom, boom.
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Then I would make individuals.
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Because I have more odds.
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So if I ve got 10 circles I can get in.
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I want to work for number one first.
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I reach out to number one.
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Then I go to second draft pick, third draft pick, boom, boom, boom, boom, boom.
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Because I m more interested in working for a guy.
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Like for example, the girl I promoted to be the president of our insurance company today, Merwall, she s been with me for 13 years.
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She used to be my banker at Wamu.
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And when I would go to her, she handled me very well.
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If I was upset, if I was annoyed, if I wasn t happy with something, she knew how to bring me from a 9 to a 5.
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And I liked that skill set.
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So I m like, if this is how you are with me, I want you in my company.
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So I brought her in.
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And over the last 12 years, obviously the last year she got promoted to become the president of the insurance company.
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But the 12 years, she spent the most time in the rooms negotiating chaotic moments, conflict, about to go out of business, finances, all these things that we got to do.
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She saw so much of that, that now when those things come up, she s not even thinking about it.
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She s like, yeah, here s what we re going to do.
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Here s what we re going to do.
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Here s what we re going to do.
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Here s what we re going to do.
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We re going to do this.
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Because she s seen.
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She s seen how to manage that.
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So the edge is working under somebody That s a killer and you re able to get behind closed doors Not just the front because the front is an act but I want to get in the room with five people were negotiating for example like let you see we re about to Negotiate a big deal.
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Typically if we re doing a big negotiation deal Will debrief we debrief before to prepare and what s okay guys?
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What do you think he s going to say?
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What do you think she s going to say?
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What do you think is going to be their concerns?
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Let s write it down.
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What do you think is going to be their objection?
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What do you think they re going to want?
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What do you think they re not going to want?
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Where do they have leverage?
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Where do we have leverage?
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How are you going to answer this?
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How are you going to answer this?
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Boom.
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Anything I m missing?
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What s my blind spot?
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What do you think about what he just said?
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Do you agree with him?
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Do you agree with her?
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So, if you re in these types of meetings for a thousand times, and then we go into the real meeting.
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Then when you re in the real meeting and the guy says, hey, Lewis, do you mind if we ask you to step out?
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And you re like, yeah, no problem, because we ve role-played it.
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What if they ask you to step out?
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Totally fine.
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You don t even look.
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You want me to step out?
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We would role-play.
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Don t be offended.
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Just very nice.
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Absolutely.
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Get up and walk out because it shows we re not insecure.
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We re not worried.
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Oh, wow.
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They were comfortable about it.
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Hey, Patrick, you mind if you step out?
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Totally fine.
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I m going to go in and use the restroom.
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Shows confidence.
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They re okay with not being in the room.
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And then after the meeting, okay, so how do we do?
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You did this.
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You did that.
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You did this.
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This was good.
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I like the way you said this.
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How do you think you could have said this better?
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Maybe you could have said this.
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Do you think, well, I like what you said.
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Fantastic.
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Okay, great.
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What s the next step?
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We re not going to follow up.
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We ll wait for 48 hours and then I m going to send the email first.
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They ask for this.
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Make sure you send that.
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Send them a box of this.
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Remember when he talked about his daughter as a birthday coming up, let s make sure we send that birthday present.
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Go on the wife s Instagram account and see what she likes and send them that gift.
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Boom, boom, boom.
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Okay, great.
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We move on, okay?
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So that situation you re in, you know how much inventory that is.
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You re not gonna get that in a college degree or an MBA.
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You go get two, 300 case studies.
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So that s the guy then, okay?
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The 25, 22.
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Finding someone you respect that you wanna go work with and learn from.
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Get into the right circle and go work under a killer.
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By far, accelerate your amount of learning by a decade.
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It s not even close.
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Right.
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But if I m 45 today and I lose everything, I m not worried about it at all.
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I m not worried about it at all, because the way the market works is in the following way.
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It s mathematically impossible, mathematically impossible, for the market to not pay you what you are worth, period.
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It s mathematically impossible.
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You could lose it all.
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The market will say he s going through a bad season, she s going through a bad season.
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Within a year, two years, three years, the market s still going to come back and give you that money.
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If you ve made a fatal mistake if you ve made a royal mistake What does that mean if you lost your money over the last 20 years because the way people saw who you were for 20 years?
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Was a profile of a guy who did this this this this this great and then all of a sudden you flip
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And you all of a sudden start doing something dumb that has not been part of who we ve known you for 20 years, then yes, the market is not gonna pay the same thing.
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You just ruined your reputation in the marketplace, and you re gonna take a hit, and you re gonna have to come back and try to rebuild that.
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You can still do it, but it s gonna be a lot of work.
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But if you lost it because of a business decision, if you lost it because something happened to the market,
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The money s gonna come back up.
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Really?
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No question about it.
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People fear that too much.
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No question about it.
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If you re still willing to tee it up, if you re still willing to go out there and, you know, improve yourself.
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You know, earlier today I wrote something on my notes.
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this temptation of falling for a few traps.
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The moment you start thinking you ve made it, plateau is around the corner.
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The moment you fall for the trap of flattery, and flattery is a very dark thing and it s used in a very eloquent way by your opponents and you don t even know it.
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Can you give me an example?
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So for example, hey, Lewis, I got to tell you, man, all these other guys, I know you and Jay are good friends, but, dude, Jay s not at your level.
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You re 10 times better than Jay.
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You know you re better than Jay.
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And I think Jay kind of picked some of the stuff that you re doing, da, da, da.
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Now, you and Jay are friends.
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Yeah, yeah.
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What a move.
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Right.
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That s flattery.
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Yeah, interesting.
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So I m pinning you against somebody.
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A friend, a peer.
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A friend.
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So now you re going to walk away and say, oh, but he s right.
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And the next time you see Jay and you re talking to him, you kind of like are drugged up and you don t even know it because somebody.
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So you have to be.
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And by the way, this happens in marriages.
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This happens in relationships.
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People will say things like, well, look, let s face it, you know, Lewis.
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She s lucky.
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She s got a guy like you.
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You know, any woman will be lucky to marry a guy like you.
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And then guess what people are telling her?
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Hey, he s lucky to have a girl like you.
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Him, he s super lucky to have a girl.
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You can have any guy you want.
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This is a form of flattery, you know?
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And then when you re winning, I don t think they appreciate you enough.
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I don t think the company appreciates you.
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I don t think they appreciate you.
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Use her more, yeah.
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You know what?
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How many times you see these wide receivers, divas, they flip against a team with a quarterback.
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Your quarterback doesn t throw you the ball.
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The team doesn t do this to you, right?
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You have to be like this right and understand all this gamesmanship Wow, thank you telling yourself.
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I m not there yet if this gets to your head Follows around the corner.
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Look what happened to Scotty Pippen You went from being the top 50 greatest players of all time your book comes out the guy asked you How do you want to be remembered?
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I want to be remembered as the greatest you ain t the greatest play with the greatest Why are you undermining Michael?
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Well, the last dance wasn t about us.
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It was only about Michael because Michael s the goat.
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We watched the last dance for Michael.
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We didn t watch it for you.
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You re the best
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carrier ever you re the best Robin ever but someone behind closed doors told Scotty Michael would have never won because of you
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Michael doesn t give you enough credit.
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Michael doesn t do this.
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Whoever fed that flattery into him is what caused him to lose his reputation.
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Now, when people watch Scotty say stuff, he s got a lot of credibility because he s one of the greatest of all time.
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But you kind of look at him and say, you re a little bit delusional if you think you re better than Michael.
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You re not.
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So flattery is a very, very dangerous element you ve got to be aware of.
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With Choose Your Enemies Wisely, Business Planning for the Audacious Few, this book, I want people to get.
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Do you think Elon is choosing the right enemy with Disney and all these other brands and advertisers?
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Yes, because I think Elon is choosing his vision over wanting to cave to these guys who have ESG money from BlackRock, from State Street, from Vanguard, and he s telling them, no, I don t need your money.
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There s power in saying no to sponsorship.
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Can you imagine a guy comes and says, I ll give you a million dollars for you to do a one minute whatever, and I need you to do this.
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And you say, no, I ll give you two million.
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Brother, you give me 20 million, I m not going to do it.
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You know how much power there is in the no?
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You know how much power there is in a guy to say, don t do it.
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Don t do it.
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And a New York Times interview is like, you know, what did you say?
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But, but, but, but go F yourself.
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Don t do it.
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Yeah, Bob, don t need your money.
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What is Bob going to do?
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Bob came out today and said he s stepping down in 2026.
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This guy writes one of the best books of all time in business.
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Great book.
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Right of a lifetime.
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Great book.
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He has been probably the best executive we ve had in the last 40 years.
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I don t think we ve had a better executive.
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I didn t say founder.
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I didn t say founder.
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Founder is different.
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But he s probably the best non-founder executive we ve had in the last 40 years.
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Maybe you take Welch.
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In that category, but he s one of those running and building the business just no one s been a bigger deal maker than this guy You know Star Wars and Fox and Marvel among Pixar all this stuff that he s not just fascinating what this guy s done He goes from right of a lifetime to putting Bob shape act and he has to come back five movies back to back to back flop
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They lose $195 billion in market valuation, like a year, year and a half.
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Their stock is down 56%.
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He s trying to divide the companies into two or three so he can sell them at pieces.
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There s only one company that can buy them, and that is Apple.
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And Tim Cook is brilliant.
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They re sitting on a bunch of money of cash.
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nearly a couple hundred billion dollars of cash and guess what Tim is going to do?
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Tim s like, they re still going to go down.
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They re still going to go down.
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They re still going to go down.
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They re still going to go down.
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They re still going to go down.
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He s going to buy them at a discount.
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And then this is going to be under Apple.
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And Apple is going to be the most powerful company in the world.
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If not, there already are.
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They ve been the most powerful company in the world.
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And he made a few mistakes.
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The mistakes Apple made, I m sorry, Bob Iger made, he forgot who his customers were.
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Whoever controls the remote control
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is your customer.
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He thought the kids are his customers.
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The kids are not your customers, buddy.
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I control the remote.
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I m your customer.
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Well, no, no, no, no.
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I m your customer.
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I can say, we will never watch Disney ever again unsubscribed.
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SPEAKER_00
Because you re imposing certain movies on my kids that I don t like.
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SPEAKER_00
We re done with Disney, OK?
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SPEAKER_00
Whoa.
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So his allies were a 1% sect of America to please them to increase his ESG score, or DEI score, or CI score.
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And he forgot there was all of these other parents that all they want is for their kids to be entertained, not to be getting all these other messages.
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He forgot this.
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So he chose this as the ally.
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He chose the parents as an enemy.
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He got destroyed.
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He lost $200 billion.
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Blockbuster.
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You know who Blockbuster s enemies were?
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Blockbuster s enemies.
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They re like, we re Blockbuster.
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SPEAKER_00
Netflix, can you buy us for $50 million?
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SPEAKER_00
No, we re Blockbuster.
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SPEAKER_00
Who are you guys?
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SPEAKER_00
We re Blockbuster.
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SPEAKER_00
Are you kidding me?
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SPEAKER_00
But your customers, this is late fee.
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SPEAKER_00
I m sorry I haven t returned it for 18 days.
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SPEAKER_00
It was in the bottom of my cart.
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SPEAKER_00
I don t care.
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18 days times $3.99, you ve got to pay us $72.
1
SPEAKER_00
This movie is worth $19.
1
SPEAKER_00
It s late.
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SPEAKER_00
Can you really make a break?
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SPEAKER_00
No, I m not going to.
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I mean, when you did that, customers are like, screw you, we re out of here.
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An $8 billion empire falls because they were their own enemies.
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They didn t think there were threats from smaller companies coming up.
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SPEAKER_00
Boom, Blockbuster s gone.
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SPEAKER_00
How many movies did you and I go rent at Blockbuster?
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SPEAKER_00
That was like Friday night, Saturday night, let s get two, let s get three.
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You d come back, you d watch it.
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There s so many of these situations of choosing the wrong enemy.
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I think Elon.
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The market is going to dictate whether it s the right enemy or not.
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That s going to take a minute.
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But I think Elon is feared and envied by all these guys because all these guys, they can go in and get whatever they want by throwing around some money.
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And when you can t buy people or win people over by throwing around money, you don t like that.
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And they do not like that.
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And Elon doesn t give
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The leverage goes to him.
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Now he s got to prove his argument right, though.
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It might have some pain for a few months.
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That s right.
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Or years, by the way.
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SPEAKER_00
Or years.
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SPEAKER_00
Yeah, then how are you going to shift and adjust?
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And that s on him.
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SPEAKER_00
He chose this life.
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He chose this vision.
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Guess what?
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SPEAKER_00
Go.
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What do you think is going to happen in the next 12 months?
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SPEAKER_00
I don t know about 12 months, but I think
1
SPEAKER_00
I think Elon s going to win, and I think Elon s going to be a target, and I think Elon s just getting started with the enemies he s creating.
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SPEAKER_00
He s just getting warmed up.
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This is the beginning.
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SPEAKER_00
When did Elon start having enemies?
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SPEAKER_00
A year and a half ago.
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SPEAKER_00
Think about when Elon started having enemies.
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SPEAKER_00
A year and a half ago.
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And Elon doesn t care if he ll never be invited to those parties ever again, because he s been to those parties and more.
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SPEAKER_00
He s dated all of the girls.
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Every one of them, he s hooked up with all of them that we don t even know about.
1
SPEAKER_00
Elon s dated some of the hottest girls in the world, he s partied, he s had a blast, he s played the video, he s done everything.
1
SPEAKER_00
You think Elon s sitting there saying, I want to be invited to your flippin  party?
1
SPEAKER_00
I don t care if you ve never been.
1
SPEAKER_00
There is so much power.
1
SPEAKER_00
Liberation in not caring to be invited to those groups anymore Because you know how you re doing it like like let me bring it to our level You know how you got a certain guest that you want to interview Okay, and you have your list of guests you want to interview?
1
SPEAKER_00
Okay So what do you do these guests you want to have?
1
SPEAKER_00
You have to protect them.
1
SPEAKER_00
You can t say bad things about them so you have to almost match the values they got and
1
SPEAKER_00
Because if you don t, they may not come on your show and all this other stuff.
1
SPEAKER_00
And then, you know, maybe this happens, maybe that happens, maybe this happens.
1
SPEAKER_00
But what are you doing?
1
SPEAKER_00
It s not a real show that they own you.
1
SPEAKER_00
I don t want to be owned.
1
SPEAKER_00
I want to be fair.
1
SPEAKER_00
I want to tell you how I live.
1
SPEAKER_00
This is what I stand for.
1
SPEAKER_00
Bro, if you don t like it, totally understand.
1
SPEAKER_00
Sometimes I don t like myself.
1
SPEAKER_00
I don t blame you.
1
SPEAKER_00
But at the same time, if you want to have a real conversation with a guy that s not going to fake it, and he s just going to talk to you like a brother, and he s still going to give you love, and he s going to give you opinions that maybe you disagree with, let s sit down and have the conversation.
1
SPEAKER_00
If that s not what you like, I m not your cup of tea.
1
SPEAKER_00
And I m okay.
1
SPEAKER_00
By the way, the day
1
SPEAKER_00
I made that decision to know I don t care if I interviewed those guests, we blew up.
1
SPEAKER_00
Really?
1
SPEAKER_00
I swear to God.
1
SPEAKER_00
Wow.
1
SPEAKER_00
We blew up.
1
SPEAKER_00
I m like, you know what?
1
SPEAKER_00
I don t care.
1
SPEAKER_00
I m good.
1
SPEAKER_00
Yeah, I m good.
1
SPEAKER_00
I don t care.
1
SPEAKER_01
And you may never get those guests, but you ll have other great things too.
1
SPEAKER_00
By the way, I will end up getting all of them.
1
SPEAKER_00
Oh, wow.
1
SPEAKER_00
You know why?
1
SPEAKER_00
Because in the market,
1
SPEAKER_00
When when you re the biggest in a market if you re able to prove that you can have real conversations and then that one person who doesn t want to come 75 people around them say you have to have to there Then that guy s being pressured by the people that love him to say you got to go there That would be the way by the way, this doesn t mean they re gonna be here but the point is this kind of a position gets the market to say what they re gonna say is
1
SPEAKER_00
You gotta at least respect, like, yeah, look at Howard Stern.
1
SPEAKER_00
You think Howard Stern did easy interviews?
1
SPEAKER_00
Like, what do you think Howard does?
1
SPEAKER_00
Eventually everybody went to Howard, so... And he s caving now a little bit, he s playing a different game now, but he s obviously got all the money, he s playing a different life, but for me...
1
SPEAKER_00
When that happened to me, when I no longer cared, I raised tens of millions of dollars.
1
SPEAKER_00
Business blew up.
1
SPEAKER_00
I let everybody around me better.
1
SPEAKER_00
I interviewed better.
1
SPEAKER_00
I got better guests.
1
SPEAKER_00
I got better opportunities.
1
SPEAKER_00
I got everything changed.
1
SPEAKER_00
But you can t be a jerk.
1
SPEAKER_00
You can t be arrogant.
1
SPEAKER_00
As long as you re not having that, you ll be forgiven eventually for the values you believe in.
1
SPEAKER_00
You just can t have this.
1
SPEAKER_00
I don t know if that makes sense.
1
SPEAKER_01
You gotta be kind, you gotta be nice, you gotta be considerate, respectful.
1
SPEAKER_00
You do.
1
SPEAKER_01
You can have your opinion and be honest.
1
SPEAKER_00
No problem.
1
SPEAKER_00
But you can t be a jerk.
1
SPEAKER_00
No, you cannot be.
1
SPEAKER_00
Because then you re just not attractive as a personality.
1
SPEAKER_00
It s like, you know what, I just don t want to deal with a personality like that.
1
SPEAKER_00
That s a different story.
1
SPEAKER_00
But if you double
2
SPEAKER_00
on your values, kind of like Elon is.
2
SPEAKER_01
Mark is like us, and we love or hate him.
2
SPEAKER_01
That freaking guy is telling you who he is.
2
SPEAKER_01
You ve had some big moves in the last, you know, couple of years, but in the last year, it just seems like things keep exponentially growing for you in every area of life.
2
SPEAKER_01
What has been the biggest lessons in the last year you ve learned that have helped you with that exponential growth?
2
SPEAKER_00
Compounding efforts works, man.
2
SPEAKER_00
Keeping your head down and
2
SPEAKER_00
minimizing distractions, minimizing dumb mistakes, minimizing falling for the trap of flattery, falling for the trap of you ve made it already, you re successful, you re rich, look at this, look what that guy said about you, look what this guy said about you.
2
SPEAKER_00
No, I have one fear.
2
SPEAKER_00
I have one big fear.
2
SPEAKER_00
And my biggest fear I got as a man is losing favor of God.
2
SPEAKER_00
Nothing I fear is a bigger fear than that.
2
SPEAKER_00
When I tell you nothing, I don t fear anything more than that.
2
SPEAKER_00
I fear losing favor from God.
2
SPEAKER_00
So how do you lose favor?
2
SPEAKER_00
Think about how you, like imagine if you re the head coach of a football team, 52 kids, okay?
2
SPEAKER_00
And
2
SPEAKER_00
I m the running back, but I m the backup running back.
2
SPEAKER_00
But you like me.
2
SPEAKER_00
Because I bust my ass.
2
SPEAKER_00
I stay practiced.
2
SPEAKER_00
I do this, I do that.
2
SPEAKER_00
In the locker room, I got a good attitude.
2
SPEAKER_00
I m like, yes, coach.
2
SPEAKER_00
Hey, Johnny.
2
SPEAKER_00
Come on, man.
2
SPEAKER_00
You got it.
2
SPEAKER_00
What are we doing, bro?
2
SPEAKER_00
Let s get it.
2
SPEAKER_00
I m like nonstop the entire time.
2
SPEAKER_00
I m training.
2
SPEAKER_00
I m there with you.
2
SPEAKER_00
I m watching the tape.
2
SPEAKER_00
I m on time.
2
SPEAKER_00
Everything.
2
SPEAKER_00
So, I m your guy.
2
SPEAKER_00
Okay, so I have your favor.
2
SPEAKER_00
Not the most talented guy.
2
SPEAKER_00
I m not.
2
SPEAKER_00
I m not at all.
2
SPEAKER_00
But I have your favor.
2
SPEAKER_00
Okay, so I m setting a good example for you to say look at Patrick, look at Patrick, look at Patrick.
2
SPEAKER_00
So what do you do?
2
SPEAKER_00
Boom.
2
SPEAKER_00
Hey, David, get in there.
2
SPEAKER_00
Get in there, coach.
2
SPEAKER_00
Get in there.
2
SPEAKER_00
Boom.
2
SPEAKER_00
I get six yards.
2
SPEAKER_00
Come on.
2
SPEAKER_00
Boom.
2
SPEAKER_00
Great job, PBD.
2
SPEAKER_00
OK.
2
SPEAKER_00
All right.
2
SPEAKER_00
Get in there.
2
SPEAKER_00
Boom.
2
SPEAKER_00
Boom.
2
SPEAKER_00
Get the first down.
2
SPEAKER_00
Get in there.
2
SPEAKER_00
You got to get the pass.
2
SPEAKER_00
11 yards.
2
SPEAKER_00
Great job.
2
SPEAKER_00
OK.
2
SPEAKER_00
Game ball.
2
SPEAKER_00
Boom.
2
SPEAKER_00
But PBD, great job today.
2
SPEAKER_00
All right.
2
SPEAKER_00
Hey, thanks, coach.
2
SPEAKER_00
And he comes afterwards.
2
SPEAKER_00
Hey, I want to see you in my office afterwards.
2
SPEAKER_00
What s up, coach?
2
SPEAKER_00
You play like this.
2
SPEAKER_00
You re going to have big things happen to you.
2
SPEAKER_00
You keep doing this.
2
SPEAKER_00
No problem.
2
SPEAKER_00
Three games, four games, five games.
2
SPEAKER_00
Then the sixth game, like,
2
SPEAKER_00
How come you re not putting me in coach?
2
SPEAKER_00
What a freak, you should have put me in.
2
SPEAKER_00
If you would have put me, I would have gone the first down.
2
SPEAKER_00
Why don t you put me in?
2
SPEAKER_00
You should have put me in.
2
SPEAKER_00
And then, oh really?
2
SPEAKER_00
Yeah.
2
SPEAKER_00
Okay.
2
SPEAKER_00
Then you come in, you sit all the way in the back.
2
SPEAKER_00
And you re not even taking notes from B. You re on your phone.
2
SPEAKER_00
You show seven minutes late.
2
SPEAKER_00
You re talking back to the trainer.
2
SPEAKER_00
You re talking.
2
SPEAKER_00
He hears one of the leader offensive line.
2
SPEAKER_00
Here s you talking about the coach and the offensive line.
2
SPEAKER_00
That s a veteran been there for 12 years goes and tells a coach.
2
SPEAKER_00
I think you lose him at David man.
2
SPEAKER_00
He s saying such and such to the other running back and I don t think he s good for locker room anymore.
2
SPEAKER_00
Guess what happens?
2
SPEAKER_00
I m being traded or dropped and I m done because I lost favor.
2
SPEAKER_00
This concept of losing favor applies too.
2
SPEAKER_00
The people you work with, it applies with your clients, it applies with your audience, it applies with your customers, it applies with God, it applies with all of it.
2
SPEAKER_00
But remember, number one to me in life is to be a leader, right?
2
SPEAKER_00
To be a leader amongst leaders.
2
SPEAKER_00
So that s number one.
2
SPEAKER_00
And number one fear is losing favor of God, not losing favor from mainstream media, not losing favor from YouTube, not losing favor from X, Y, Z people.
2
SPEAKER_00
It s losing favor from God.
2
SPEAKER_00
When I put those two
2
SPEAKER_00
At the top so you know it s it s very uh, you know, so when all of a sudden it s like hey Look what you got.
2
SPEAKER_00
Oh, do you see what i m doing man?
2
SPEAKER_00
You see how much of a big deal?
2
SPEAKER_01
No, no, no, how do you how do you manage your ego or your when very when okay i m You know part owner of the new york yankees.
2
SPEAKER_01
This has been my dream my whole life How do I talk about it in a positive and empowering way to?
2
SPEAKER_01
to showcase how far I ve come and acknowledge my hard work, but also not just brag about it every day, that look at me, I m a New York Yankees owner, all these things.
2
SPEAKER_01
Here s a big multi-hundred million dollar exit, here s this thing, we re number one.
2
SPEAKER_01
How do you promote it and market it for business opportunity and momentum, but not allow ego to consume you to think you ve got, your shit doesn t stink.
2
SPEAKER_00
So here s where the contradiction comes in.
2
SPEAKER_00
So brace for impact, because it s going to get very confusing very soon.
2
SPEAKER_00
So for me, you know, we ve gone away from the life of the rich and famous.
2
SPEAKER_00
As kids, we used to be like, oh, my God, one day I want to be picked up in a limo.
2
SPEAKER_00
Yeah.
2
SPEAKER_00
What happened to limos, by the way?
2
SPEAKER_00
They re gone.
2
SPEAKER_00
Can you see?
2
SPEAKER_00
When s the last time you saw a limo?
2
SPEAKER_00
Dead, right?
2
SPEAKER_00
Imagine all these Armenians were in the limo business.
2
SPEAKER_00
They re like, what are they doing with the limo?
2
SPEAKER_00
They re driving their kids to school in a limo.
2
SPEAKER_00
And no one cares today, right?
2
SPEAKER_00
So, but it was like, oh my God, you know, that guy s got a helicopter.
2
SPEAKER_00
What if I can have a swimming pool, rodeo drive going shopping and a shopper takes me in the mansions and the, oh my goodness, bedroom is so big and you got all this stuff.
2
SPEAKER_00
So, we went from the life of the rich and famous to now the life of the poor and the victims.
2
SPEAKER_00
Now we re turning that into heroes.
2
SPEAKER_00
So it s like, oh, if I complain, I get 88,000 likes.
2
SPEAKER_00
But if I talk about how I took responsibility and I went out there and did this, 2,200 likes.
2
SPEAKER_00
So I m going to cry more and complain more because it s going to get me more eyeballs.
2
SPEAKER_00
Oh my god, I can t stop crying.
2
SPEAKER_00
Why am I crying?
2
SPEAKER_00
Why am I crying?
2
SPEAKER_00
Why am I crying?
2
SPEAKER_00
Dylan, stop crying.
2
SPEAKER_00
Why am I crying?
2
SPEAKER_00
Oh my God, that s disgusting.
2
SPEAKER_00
It s like victim credibility.
2
SPEAKER_00
It is disgusting for me.
2
SPEAKER_00
I mean, my skin hurts watching this kind of stuff that we got.
2
SPEAKER_00
So, there s an element of this whole thing that we have to also sell why you ought to win, why you ought to go out there and set the example for others to say, I want to also go out there and win and have the life that you have.
2
SPEAKER_00
You have to also show that you can manage it together, how you re not arrogant about it, yet at the same time, I like a nice car.
2
SPEAKER_00
I like driving a nice million dollar car.
2
SPEAKER_00
I like having my 10 million dollar car collection.
2
SPEAKER_00
I like having my both parked outside.
2
SPEAKER_00
We re on the weekend.
2
SPEAKER_00
I like having my few watches here and there.
2
SPEAKER_00
I like having my nice clothes in.
2
SPEAKER_00
I like going to nice restaurants.
2
SPEAKER_00
I like it.
2
SPEAKER_00
I like all of that.
2
SPEAKER_00
I like being pampered and taken care of.
2
SPEAKER_00
It s one of the reasons why I work so hard, because I want it.
2
SPEAKER_00
phenomenal service.
2
SPEAKER_00
I can t stand bad service.
2
SPEAKER_00
If you want great service, you have to pay premium to get great service.
2
SPEAKER_00
You can t expect premium from McDonald s when you re buying a $3.99 Big Mac.
2
SPEAKER_00
You can t expect it.
2
SPEAKER_00
This is a reason why 90% of McDonald s nationwide, you go on Yelp, they re all 1.5 stars.
2
SPEAKER_00
There s a reason for that.
2
SPEAKER_00
What are you expecting from me?
2
SPEAKER_00
They re not paying me a lot anyways.
2
SPEAKER_00
Go to a three michelin-star restaurant and see what they re doing.
2
SPEAKER_00
Go to an 11 madison Go to a casa d angelo go to some of these big places and nobles in the right places See what kind of food they go to catch last night where I catch We ordered this wagyu, you know tomahawk thing the guy brought with the salt on top of it.
2
SPEAKER_00
Oh my god It was insane the food and the service was phenomenal.
2
SPEAKER_00
So there s an element of selling that
2
SPEAKER_00
And where this is a possibility that you can have this if you work very hard, but not from the standpoint of show off, I m better, you re not.
2
SPEAKER_00
From the standpoint of, listen, if you got big dreams, here s what I did.
2
SPEAKER_00
It was hard.
2
SPEAKER_00
If you stick it out, it can happen to you as well.
2
SPEAKER_00
That s the concept of capitalism that most capitalists today don t know how to sell entrepreneurship like they used to back in the days.
2
SPEAKER_00
Today, they re embarrassed.
2
SPEAKER_00
They re ashamed.
2
SPEAKER_00
We have to be comfortable selling that as well, because the next generation, like we had, need the right heroes to emulate.
2
SPEAKER_00
If you don t talk about your winning, who the hell am I going to emulate?
2
SPEAKER_01
Yeah.
2
SPEAKER_00
I need somebody to emulate.
2
SPEAKER_00
Wow.
2
SPEAKER_00
So I need to know what it s like when you win.
2
SPEAKER_01
Who s the dead mentor that gives you the best advice most frequently?
2
SPEAKER_01
Who s the dead mentor that gives me the best advice?
2
SPEAKER_01
Mm-hmm.
2
SPEAKER_01
Who tells you you re just a man?
2
SPEAKER_00
Oh, that s Marcus Aurelius.
2
SPEAKER_00
Oh.
2
SPEAKER_00
He s whispering that into your ear as you re walking down the street.
2
SPEAKER_00
Marcus Aurelius, the greatest emperor Rome ever had from 62 to 69 AD.
2
SPEAKER_00
And he had a slave telling him in his ear, you re nobody.
2
SPEAKER_00
You re nobody.
2
SPEAKER_00
You re just a man.
2
SPEAKER_00
You re nobody.
2
SPEAKER_00
You re nobody when he s gone.
2
SPEAKER_00
He was a legend.
2
SPEAKER_00
I mean, meditation is the mandatory reading for any man, any man,
2
SPEAKER_00
Drop everything you re doing, pause the video, go order Meditations, before you order Choose Your Enemies Wisely and go read the book.
2
SPEAKER_00
That is a must read for any man, human, to read, you ve got to read Meditations.
2
SPEAKER_00
It was a journal.
2
SPEAKER_00
It was not even supposed to be a book.
2
SPEAKER_00
It was just a couple of the writings that took off.
2
SPEAKER_00
But probably him.
2
SPEAKER_00
Because again, for me, my number one goal in life is being a leader amongst leaders.
2
SPEAKER_00
And that guy was a leader amongst leaders.
2
SPEAKER_00
He was able to bring peace in a country with chaos and put it all together.
2
SPEAKER_00
And he was a synergist that didn t buy his own hype.
2
SPEAKER_00
Not easy to do.
2
SPEAKER_00
This is why my favorite movie is probably Gladiator.
2
SPEAKER_00
It s an amazing movie, man.
3
SPEAKER_00
God, it s just freaking, it s just such a great one.
3
SPEAKER_00
I m watching that this weekend after I watched Chosen.
3
SPEAKER_00
What was the AI one you were talking about?
3
SPEAKER_00
Oh, Creator.
3
SPEAKER_00
Creator.
3
SPEAKER_00
Oh, dude, you re going to love it.
3
SPEAKER_00
I m going to watch that this weekend.
3
SPEAKER_00
You re going to love it.
3
SPEAKER_00
It s going to make you think.
3
SPEAKER_00
Yeah.
3
SPEAKER_00
It s going to make you think.
3
SPEAKER_00
So he s the one that speaks to you and tells you you re just a man.
3
SPEAKER_01
Yes.
3
SPEAKER_00
What does God say to you?
3
SPEAKER_01
I talk to him the most.
3
SPEAKER_01
That s why I didn t say dead mentor, because to me, I don t consider him dead.
3
SPEAKER_01
He s alive.
3
SPEAKER_01
But he s number one.
3
SPEAKER_01
Nothing is more than that, where I m like, hey, am I doing the right thing?
3
SPEAKER_01
What s going on with this?
3
SPEAKER_01
Why are you doing this right now?
3
SPEAKER_01
What s the purpose of this right now?
3
SPEAKER_01
What do you want me to learn from this?
3
SPEAKER_01
Tell me what I m supposed to take away from this, because I m confused.
3
SPEAKER_01
Can you please clarify for me what this is all about?
3
SPEAKER_01
And some of the things, you re not going to find out for decades, which kind of sucks.
3
SPEAKER_01
But I wish I would get a text back saying, here s a 7-year-old mom doing it.
3
SPEAKER_01
He doesn t do that.
3
SPEAKER_01
He makes it hard for you.
3
SPEAKER_01
What do you say to him and what does he say to you most frequently?
3
SPEAKER_01
What do you want me to do in the space of my life?
3
SPEAKER_01
I want to do this with the vision.
3
SPEAKER_01
I think I m on the right track.
3
SPEAKER_01
I think the world needs this.
3
SPEAKER_01
I think you ve given me this weird life of experiences and put this fire in my belly.
3
SPEAKER_01
I can t get rid of, I fought not talking about politics on YouTube for flipping five years.
3
SPEAKER_01
I kept saying, Mario, don t let me talk politics.
3
SPEAKER_01
Don t let me create, we would do 20 minute clip.
3
SPEAKER_01
We would delete the video and never go live because it would say, Pat, you talk politics.
3
SPEAKER_01
And I wouldn t be pissed, pissed at Mario.
3
SPEAKER_01
We re arguing.
3
SPEAKER_01
It s 12 o clock at night.
3
SPEAKER_01
Midnight, I m like, but it wasn t politics, Pat.
3
SPEAKER_01
That s politics.
3
SPEAKER_01
Look at what you just said here.
3
SPEAKER_01
Five years we re cutting, cutting, cutting all the political clips.
3
SPEAKER_01
And I m like, why d you put this in my heart?
3
SPEAKER_01
Why are you putting this in my heart?
3
SPEAKER_01
Everybody s saying, watch, PBD s about to lose everything.
3
SPEAKER_01
You know, this guy s going to go from entrepreneurship and he s going to lose everything because you never talk politics and he s going to collapse.
3
SPEAKER_01
And you know, there s no way in the world, you know, you go to a PBD podcast, talk all this politics, you take the clips, you put it on by 8am and your audience is going to get so pissed off, it s done.
3
SPEAKER_01
It s the kiss of death.
3
SPEAKER_01
Okay, we grew it did the complete and grow a lot of thing that we thought it was going to do but it was a risk.
3
SPEAKER_01
But the reason why I did is because
3
SPEAKER_01
He gave me comfort.
3
SPEAKER_01
If it s in my heart, I m going.
3
SPEAKER_01
If he put that here, why d you put it here?
3
SPEAKER_01
Take it out.
3
SPEAKER_01
Why is it an obsession?
3
SPEAKER_01
I don t want to think about this.
3
SPEAKER_01
Life s a lot more peaceful if I m not dissecting every policy and thing that person is doing and destroying this great state and destroying that thing.
3
SPEAKER_01
Why are you doing this to me?
3
SPEAKER_01
Let me just be a business guy and go do what I m doing with the business.
3
SPEAKER_01
Nope.
3
SPEAKER_01
The fire gets bigger and bigger and bigger and mom s family, communist, dad s family, imperialist, and then boom, and you re living in a refugee camp and you re coming from this chaotic environment of 10 years in Iran.
3
SPEAKER_01
And then eventually, you know what?
3
SPEAKER_01
What?
3
SPEAKER_01
I trust.
3
SPEAKER_01
Let s go.
3
SPEAKER_01
You made me like this.
3
SPEAKER_01
This is your doing.
3
SPEAKER_01
It s not my doing.
3
SPEAKER_01
So guess what?
3
SPEAKER_01
I m going to do whatever best I can with me, but this is your creation.
3
SPEAKER_01
I didn t create PBT.
3
SPEAKER_01
You created PBT.
3
SPEAKER_01
So if you created me with the help of Diana and Gabriel,
3
SPEAKER_01
This is either your right doing or your mistake.
3
SPEAKER_01
So if it s your mistake, hey man, I didn t do it, you did it.
3
SPEAKER_01
But I ll do the best I can with this guy and I m gonna try to make you proud because that s the ultimate thing, you wanna make him proud.
3
SPEAKER_00
What if you had that fire again five, 10 years away where you felt like you were supposed to be doing something else but you thought, oh, this is gonna ruin everything.
3
SPEAKER_00
Like literally my business will end, right?
3
SPEAKER_00
Everything I ve built will be over if I choose to do what I feel God is telling me to do.
3
SPEAKER_00
After years of resisting and pushing in and deleting and cutting, the next thing, whatever that is, how would you feel if you lost it all, but you had the favor of one?
3
SPEAKER_00
I don t care.
3
SPEAKER_00
I m good.
3
SPEAKER_01
I don t care.
3
SPEAKER_01
I don t care.
3
SPEAKER_01
Oh man, what a question you re asking.
3
SPEAKER_00
Yeah Yeah, all the money all the business although wait, let me tell you man the Yankees the everything you do it, you know, I
3
SPEAKER_01
When my wife and I, what the hell is this all about?
3
SPEAKER_01
Frickin  A, I do a million interviews and this never happens.
3
SPEAKER_01
No, it s changed my life.
3
SPEAKER_00
You guys grab a tissue if you got a tissue box out there?
3
SPEAKER_01
No, man.
3
SPEAKER_01
Ah, it s just so annoying.
3
SPEAKER_00
But real man, I mean, it s not annoying, it s how you feel, and I think it s a beautiful thing for people to know that when you care about so deeply, yes, you are a killer in business, and yes, you are a media, you re building a media empire, and yes, you re talented, but for people to know how much you care about God, and your relationship to God, and how much you love
3
SPEAKER_01
You know the gifts he s given me?
3
SPEAKER_01
My wife and I, we have three kids at the time.
3
SPEAKER_01
And she comes home and she says she wants a Ford.
3
SPEAKER_01
I said, really?
3
SPEAKER_01
Yeah.
3
SPEAKER_01
OK.
3
SPEAKER_01
You want a Ford?
3
SPEAKER_01
I thought you said you re done.
3
SPEAKER_01
When she was pregnant with Sena, we re having dinner at Fleming s in Preston Hollow, Highland Park.
3
SPEAKER_01
And we re out on her birthday, February 14, Valentine s Day.
3
SPEAKER_01
And she says, babe, I want one gift from you.
3
SPEAKER_01
I said, what s that?
3
SPEAKER_01
I don t want you to pressure me to have any more kids.
3
SPEAKER_01
It s about I don t want to talk about it right and she says no we got to talk about it Says I just want that gift from you.
3
SPEAKER_01
I don t want any more.
3
SPEAKER_01
This is too much for me You said this she s saying it to me.
3
SPEAKER_01
Yeah, and I said, huh?
3
SPEAKER_01
interesting
3
SPEAKER_01
So, I have a hard time receiving that because we talked about five kids before we got married, 101 questions to us before we get engaged.
3
SPEAKER_00
So, she had already made an agreement, commitment.
3
SPEAKER_01
So, this is a problem.
3
SPEAKER_01
So, watch what happens because you re not in charge.
3
SPEAKER_01
God is in charge.
3
SPEAKER_01
So, then we
3
SPEAKER_01
Half Senna, first daughter, first kid I ever cried.
3
SPEAKER_01
My two boys were born, I was very happy.
3
SPEAKER_01
But Senna, I cried.
3
SPEAKER_01
First time Senna.
3
SPEAKER_01
I felt Senna was freaking life changing.
3
SPEAKER_01
It was different.
3
SPEAKER_01
So then she tells me this in the house in Plano, she says, I want a fourth.
3
SPEAKER_01
She went a fourth baby.
3
SPEAKER_01
I do.
3
SPEAKER_01
You want a fourth baby?
3
SPEAKER_01
I do.
3
SPEAKER_01
Huh?
3
SPEAKER_01
You sure?
3
SPEAKER_01
Yeah.
3
SPEAKER_01
Positive?
3
SPEAKER_01
Yeah.
3
SPEAKER_01
And she s crying.
3
SPEAKER_01
I mean, dude, I m going to go right now.
3
SPEAKER_01
Like, what do you want to do?
3
SPEAKER_01
I want to fit.
3
SPEAKER_01
So then she s pregnant.
3
SPEAKER_01
She says, babe, I m pregnant.
3
SPEAKER_01
No way.
3
SPEAKER_01
Yes.
3
SPEAKER_01
We go to the doctor.
3
SPEAKER_01
Pregnant.
3
SPEAKER_01
Awesome.
3
SPEAKER_01
Then we go to kind of see where it s like week eight or nine, whatever.
3
SPEAKER_01
So I got news for you.
3
SPEAKER_01
What?
3
SPEAKER_01
You re having twins.
3
SPEAKER_01
No.
3
SPEAKER_01
Yeah.
3
SPEAKER_01
I m laughing so hard.
3
SPEAKER_01
She s crying because we said five and we re going to have five.
3
SPEAKER_01
ecstatic.
3
SPEAKER_01
We come back, testing every week, all this stuff.
3
SPEAKER_01
And at week 10, we go and the doctor says, we have a problem.
3
SPEAKER_01
One of the kids is, what do you call it, not, could potentially be
3
SPEAKER_01
Not fully developed.
3
SPEAKER_01
What s the word for it?
3
SPEAKER_01
We re Different deformation.
3
SPEAKER_01
Yeah, it s not gonna be it s good.
3
SPEAKER_01
It s gonna be a kid You re gonna be having problems with for the rest of your life.
3
SPEAKER_01
Mm-hmm And we re like, oh my god, what do you want us to do?
3
SPEAKER_01
And so they come in and they re having a meeting and they re telling you all this stuff, you know Could be this it could be that it could be this look.
3
SPEAKER_01
Okay interesting
3
SPEAKER_01
Then we go home, and it still hasn t hit us, whether this is gonna happen or not.
3
SPEAKER_01
And then we sit down and we start watching videos, raising a child that is, you know.
3
SPEAKER_00
Disabilities or some type of, yeah.
3
SPEAKER_01
Disabilities and all this stuff, and how it affects kids.
3
SPEAKER_01
And every night for four weeks, we re dealing with this.
3
SPEAKER_01
What do we do?
3
SPEAKER_01
What do we not do?
3
SPEAKER_01
Do we go through this?
3
SPEAKER_01
Do we go through that?
3
SPEAKER_00
And she s like, what, two, three months pregnant at this time?
3
SPEAKER_01
Yeah, she s two, three months pregnant, 11, 12 weeks pregnant at this time.
3
SPEAKER_01
And they said, you know, you re going to have a problem with this.
3
SPEAKER_01
And you have to accept you want to do this.
3
SPEAKER_01
And doctors are recommending, hey, my recommendation is, you know, if you guys don t risk it, you know, the average person would abort because it s going to affect your family.
3
SPEAKER_01
This is going to affect this.
3
SPEAKER_01
It s going to affect you.
3
SPEAKER_01
You re 42 years old.
3
SPEAKER_01
You re no longer 35 years old or 32 years old.
3
SPEAKER_01
So then we go in.
3
SPEAKER_01
We finally accept the fact that you know Scott s doing we re good.
3
SPEAKER_01
Let s roll we go in two weeks later One of them doesn t make it Now we don t know which one didn t make it So they re saying there s most likely the one that didn t make it isn t
4
SPEAKER_01
the healthy one, but you don t know till the baby s born.
4
SPEAKER_00
Really?
4
SPEAKER_01
Yeah.
4
SPEAKER_01
So, we re like, well, you know, and they re giving these percentages and all this stuff.
4
SPEAKER_01
We suggest you do this and we re researching how you shouldn t do that because it can hurt the kid that s left and that kid can get hurt if you go and try to do this procedure with the needle that all this stuff they got.
4
SPEAKER_01
I don t like to do it.
4
SPEAKER_01
Just show me.
4
SPEAKER_01
Eventually, we re just praying and Brooklyn is born.
4
SPEAKER_01
Brooklyn, Ivy, Beth, David.
4
SPEAKER_01
Brooklyn is the most animated kid we have in our family.
4
SPEAKER_01
And her twin, the brother, didn t make it.
4
SPEAKER_01
But Brooklyn is the most animated kid in the family.
4
SPEAKER_01
And she changed everything.
4
SPEAKER_01
I can t imagine Louis living life never meeting Brooklyn.
4
SPEAKER_01
Wow.
4
SPEAKER_01
I can t imagine that.
4
SPEAKER_01
To me, when people say, well, we just want to have one, I say, dude, you don t even know you ve got two more.
4
SPEAKER_01
You can t wait to meet.
4
SPEAKER_01
Life s going to change you.
4
SPEAKER_01
Go for the three and four.
4
SPEAKER_01
If you re able to do it, if your doctor says you re healthy, go for it.
4
SPEAKER_01
Why am I giving you that story?
4
SPEAKER_01
You know, when we moved to Boca, Florida, the first month I was going through a lot when moving people by myself, did I make the right decision?
4
SPEAKER_01
Should I have stayed?
4
SPEAKER_01
You re leaving a company, haven t even sold yet, and all you re doing it for is because of this.
4
SPEAKER_01
Did you make the right move?
4
SPEAKER_01
Your wife and kid, they re living in here in this house, you re renting, and your 100 employees at PHP are in Addison, Texas, you re in Boca.
4
SPEAKER_01
So every night at 11 o clock, Mario and I would walk.
4
SPEAKER_01
He can tell you stories himself, he ll give you a completely different perspective.
4
SPEAKER_01
And I would listen to Amazing Grace by this lady that sings it.
4
SPEAKER_01
And it s a picture.
4
SPEAKER_01
The thumbnail of the video, and I would listen to Amazing Grace, got like 70 million views.
4
SPEAKER_01
And I would just listen to it on repeat.
4
SPEAKER_01
It s a photo on YouTube.
4
SPEAKER_01
It s a photo, but it s a song.
4
SPEAKER_01
But the thumbnail is just a photo, right?
4
SPEAKER_01
And it starts with the sound of rain, and then she sings.
4
SPEAKER_01
It s the best voice for Amazing Grace.
4
SPEAKER_01
There s a lot of great ones.
4
SPEAKER_01
Nothing comes close to this lady here.
4
SPEAKER_01
I ll give you her name afterwards.
4
SPEAKER_01
Matter of fact, I want to give it, because if the audience wants to listen to it, I don t want them to miss out on this great opportunity.
4
SPEAKER_01
So I listen to this thing every day.
4
SPEAKER_01
for one hour while walking and Louis, I m in tears.
4
SPEAKER_01
Amazing Grace, it s called, best version by far, The Hour I First Believed is what it says on the cover.
4
SPEAKER_01
It s 5 minutes and 14 seconds.
4
SPEAKER_01
It takes about 45 seconds until she starts singing and the rain sound comes, but worth listening to it.
4
SPEAKER_01
So I m crying, and I probably talked to God the most during that month.
4
SPEAKER_01
And I said, God, I think I made the right decision, but I need your help right now.
4
SPEAKER_01
I need you to be here with me.
4
SPEAKER_01
The amount of times this man s done what he s done for me, I owe my entire life to him.
4
SPEAKER_01
Are you kidding me?
4
SPEAKER_01
He can take me today.
4
SPEAKER_01
That s my weak spot.
4
SPEAKER_01
He s done a lot for me.
4
SPEAKER_01
My life s been a great life.
4
SPEAKER_01
Iran was tough.
4
SPEAKER_01
All these other things was different.
4
SPEAKER_01
Life s been a great life.
4
SPEAKER_00
Wow.
4
SPEAKER_01
Yeah.
4
SPEAKER_00
I wanted to ask you kind of, I m loving this part of the conversation by the way, but I feel like people are going to want to learn about money and the mindset of money in a big way because I feel like you ve been pretty fearless in how you ve approached money.
4
SPEAKER_00
And I ve heard your story, you know, many different times about, you know, the bodybuilding days, being broke and getting on a sales job and all these different things.
4
SPEAKER_00
But what is it you think that blocks people from making money the most?
4
SPEAKER_00
Is it mental?
4
SPEAKER_00
Is it an emotional thing that blocks them?
4
SPEAKER_00
What holds people back from earning more or making more?
4
SPEAKER_01
Well, I mean, one of them is whatever you hate or you don t respect, you re not going to get.
4
SPEAKER_01
So if you don t respect rich people, you re not going to be rich.
4
SPEAKER_01
If you don t respect people who make a lot of money, you always talk trash about them behind their backs, you re not going to be that person.
4
SPEAKER_01
You re just not.
4
SPEAKER_01
If you admire somebody that s a great executive and an earner and recreating themselves, then guess what?
4
SPEAKER_01
You ll eventually make that money.
4
SPEAKER_01
So, you know, money and success is not attracted to people that talk down to them.
4
SPEAKER_01
Just like anything else.
4
SPEAKER_01
They re not attracted to you.
4
SPEAKER_01
They want to be respected.
4
SPEAKER_01
Money wants to be respected.
4
SPEAKER_01
Not loved, but money wants to be respected.
4
SPEAKER_01
It wants you to say, you know what, I respect what we can do with money and how much power you can bring to my family.
4
SPEAKER_01
I respect it.
4
SPEAKER_01
What do I need to do to get more of it?
4
SPEAKER_01
Well, guess what?
4
SPEAKER_01
Right now, your market value is $68,000 per year.
4
SPEAKER_01
You want to improve it?
4
SPEAKER_01
I do.
4
SPEAKER_01
Here s what you got to do.
4
SPEAKER_01
Boom, boom, boom, boom, boom.
4
SPEAKER_01
OK, great.
4
SPEAKER_01
And the way of making money, for the longest time, everybody wants to say entrepreneurship, entrepreneurship, entrepreneurship.
4
SPEAKER_01
There s many other ways of making it.
4
SPEAKER_01
That s one way to go.
4
SPEAKER_01
You can be a creator.
4
SPEAKER_01
Mr. Beast has proven the fact that you can be a billionaire by being a YouTuber.
4
SPEAKER_01
The guy s got 300, 400 million subscribers.
4
SPEAKER_01
Probably by the time this video comes out, he s at 500 million subscribers.
4
SPEAKER_01
The way he s growing, you can make a lot of money being a YouTuber, talent, creator, behind the scenes, growing a company to the next level, sales, communication, executive, leadership, but no matter what you do, I don t care what you do.
4
SPEAKER_01
Whatever business you re in, I m interested in learning skill sets that are evergreen to 100% of industries.
4
SPEAKER_01
What are those skill sets?
4
SPEAKER_01
Let s talk about that.
4
SPEAKER_01
So one is leadership, okay?
4
SPEAKER_01
In every environment, like we have a team of 30 people in our production team at the office, right?
4
SPEAKER_01
And it was a lot of chaos two weeks ago, three weeks ago.
4
SPEAKER_01
And I held a meeting.
4
SPEAKER_01
In a meeting I held, I m watching to see who s showing signs of leadership on what s going to happen.
4
SPEAKER_01
This is an opportunity for them to show who s the leader.
4
SPEAKER_01
And then the person you weren t expecting stood up, and the person you were expecting to lead is kind of like quiet and not saying anything.
4
SPEAKER_01
Well, maybe this guy s not a leader.
4
SPEAKER_01
He s a technical expert, but he s not a leader.
4
SPEAKER_01
This person is not technically as much of an expert as this person, but this guy knows how to bring everybody together and get all the productions to be done, on time, delivered, high quality, thumbnails, everything, that guy s a better leader.
4
SPEAKER_01
Even though technically he s not as good as this.
4
SPEAKER_01
The market pays for great leaders.
4
SPEAKER_01
So, whether I m an assistant, whether I m an executive assistant, whether I m a salesperson, whether I m a coder, an editor, whether I m a
4
SPEAKER_01
You know, in the military, whether I m a cop, firefighter, politician, an athlete, it does not matter.
4
SPEAKER_01
Steve Kerr wasn t technically the best player, but he s one of the best coaches in the league today, right?
4
SPEAKER_01
So why is he where he s at?
4
SPEAKER_01
Because of leadership, right?
4
SPEAKER_01
So leadership is what?
4
SPEAKER_01
Getting people to do things they wouldn t do on their own and setting a great example.
4
SPEAKER_01
Great.
4
SPEAKER_01
So that means you have to be able to do what?
4
SPEAKER_01
You have to learn how to build relationships with people to win them over.
4
SPEAKER_01
You have to be able to give tough news, bad news, direct news in a gentle way where it s received.
4
SPEAKER_01
You have to be able to bring people together.
4
SPEAKER_01
You have to be able to challenge people, poke them, challenge them, have the tough conversations with them, manage expectations with them, challenge them to recreate themselves when they hit a plateau.
4
SPEAKER_01
We had a talent dinner this week, two nights ago at the house.
4
SPEAKER_01
I brought everybody over, and I brought my chiropractor over.
4
SPEAKER_01
Everybody got adjustments at the end, until God knows what time.
4
SPEAKER_01
But we re sitting there with the talent dinner, and I said, guys, there s one word I want you to be thinking about going into 2024.
4
SPEAKER_01
I want everybody here to keep this one word as their M.O., is to recreate yourself going into 2024.
4
SPEAKER_01
And I gave them goals, what I want by entertainment to happen, what I want by entertainment comedy to do, what I want this to do and that to do and this to do and all this other stuff that we got.
4
SPEAKER_01
But what s the most annoying thing about recreating yourself?
4
SPEAKER_01
The most annoying thing about recreating yourself is you have to accept the fact that the current you is not good enough for the next level.
4
SPEAKER_01
Nobody likes that.
4
SPEAKER_01
Whenever you get good at the level you re at, you kind of have this warm, fuzzy feeling, you re getting the accolades, you re getting the respect, you re getting the fame, you re like, look at me, I m so special.
4
SPEAKER_01
But to go to the next level, it s like, oh my God, nobody here cares about my success.
4
SPEAKER_01
I am so small here.
4
SPEAKER_01
But you re not good enough for the next level.
4
SPEAKER_01
So what do I need to do to recreate myself to get to that next level?
4
SPEAKER_01
Do I need to read more?
4
SPEAKER_01
Do I need to study more?
4
SPEAKER_01
Do I need to watch myself more?
4
SPEAKER_01
sit down with other people that know me well and ask them to give me very sincere direction.
4
SPEAKER_01
Do I need to hire somebody to give me feedback?
4
SPEAKER_01
What do I need to be doing?
4
SPEAKER_00
What is that for you?
4
SPEAKER_00
What do you need to reinvent next year for yourself?
4
SPEAKER_01
For me?
4
SPEAKER_01
It s just hiring tents.
4
SPEAKER_01
What do I need to do to hire tents?
4
SPEAKER_01
I read this book by Stephen Schwartzman.
4
SPEAKER_01
I think it s called whatever it takes or so.
4
SPEAKER_01
It s a blue book blue blue book billionaire 20 30 billion dollar guy is this the Blackstone guy?
4
SPEAKER_01
phenomenal phenomenal they used to be partners with
4
SPEAKER_01
Larry Fink, and they had a falling out, and that s how BlackRock and Blackstone got started.
4
SPEAKER_01
One of them wanted to give equity to all their employees.
4
SPEAKER_01
The other one kind of didn t want to do it.
4
SPEAKER_01
They wanted different structures.
4
SPEAKER_01
Both of them are very successful.
4
SPEAKER_01
But Schwarzman talks about what happened to their company when they started hiring 10s.
4
SPEAKER_01
And there s a difference between you think a person is a 10, and then a person is a 10.
4
SPEAKER_01
That person could be an 8.5, but in your world, you ve never hired an 8.5.
4
SPEAKER_01
I feel like a 10.
4
SPEAKER_01
So to you, that s a 10.
4
SPEAKER_01
But that s an 8.5 in a Blackstone.
4
SPEAKER_01
That s an 8.5 in maybe an Apple or something like that.
4
SPEAKER_01
But in your company, there are 10 today.
4
SPEAKER_01
So I know the power of getting people that are smarter.
5
SPEAKER_01
Sharper to bring him in here.
5
SPEAKER_01
So right now we re hiring a lot of people that means we have to pay bigger salaries That means we have to be creative on our comp that means we have to have a better offering We have to bring better brains and right now.
5
SPEAKER_01
I just see a big opportunity with David consulting We have the first three phases are scored away the last two phases are gonna come here the next 24 to 36 months very excited about that and so to me is We re getting the most random people right now applying yet by attainment.
5
SPEAKER_01
I
5
SPEAKER_01
People that are super qualified from executives at Disney, I won t give the position because then you ll Google who it is and it s that person.
5
SPEAKER_01
Executives at Apple who are very happy with what happened, but they want to be part of a company that s going to go from zero to the next level and they want to bring the value to it and they see it.
5
SPEAKER_01
And they kind of like some of the philosophies that we stand for.
5
SPEAKER_01
But now it s about, do we want to spend the money to get these guys?
5
SPEAKER_01
How do we need to create the environment to have the upside for them to come here?
5
SPEAKER_01
Do we have the climate?
5
SPEAKER_01
Our benefits plan right now is solid.
5
SPEAKER_01
Very good benefits package that we re offering 401k health insurance.
5
SPEAKER_01
But everything s about creating the right climate.
5
SPEAKER_01
to attract and retain them with us long-term to take the companies to the next level.
5
SPEAKER_01
So that s probably my biggest obsession.
5
SPEAKER_00
Right climate, meaning the right climate and culture, kind of that type of environment, the whole environment.
5
SPEAKER_01
Yes, culture, benefits package.
5
SPEAKER_01
One of the reasons why I moved away from Dallas and I went to Fort Lauderdale instead of even going to Tampa, because at first I was looking at Tampa.
5
SPEAKER_01
Then I was going to go to Manalapan and Palm Beach, and I was going to go to Miami.
5
SPEAKER_01
And then I said, we re going to make Fort Lauderdale the Burbank of East Coast is what we re going to do.
5
SPEAKER_01
We re going to make Fort Lauderdale the Burbank of East Coast.
5
SPEAKER_01
So I chose that because it s easy to recruit people to Florida.
5
SPEAKER_01
It s not that easy to recruit creatives to Dallas.
5
SPEAKER_01
Well, you can recruit creatives to LA.
5
SPEAKER_01
Why are people still in LA?
5
SPEAKER_01
Give me a better weather than a place like this and a climate and water, all this stuff.
5
SPEAKER_01
But Florida, if Texas and California had a baby,
5
SPEAKER_01
It s Florida.
5
SPEAKER_01
Florida gives you the best of both worlds, so that part was intentional to be able to recruit talent to move there.
5
SPEAKER_00
So that s leadership is the skill set, number one skill set.
5
SPEAKER_00
What would be another skill set or two to help people increase their value in the marketplace?
5
SPEAKER_01
What is the better thing they can do to increase their value in the marketplace?
5
SPEAKER_00
So, as you said, market pays for great leaders first.
5
SPEAKER_00
What would be another skill or two?
5
SPEAKER_01
I mean, I would put within leadership sales negotiation and conflict resolution.
5
SPEAKER_01
Because a great leader typically knows how to sell a vision.
5
SPEAKER_01
A great leader typically knows how to communicate.
5
SPEAKER_01
A great leader typically knows how to negotiate.
5
SPEAKER_01
A great leader typically knows how to resolve conflict.
5
SPEAKER_01
A great leader knows how to bring people together.
5
SPEAKER_01
To me, a great leader is a multifaceted person, period.
5
SPEAKER_01
Steve Kerr, there s a scene where he s sitting there and Steph Curry s been missing all these threes.
5
SPEAKER_01
He says, hey son, I want to tell you something.
5
SPEAKER_01
You know what happened that one time when Michael went such and such when we were playing together?
5
SPEAKER_01
You know what he kept doing?
5
SPEAKER_01
He kept shooting.
5
SPEAKER_01
He said, you keep shooting, son.
5
SPEAKER_01
Keep shooting.
5
SPEAKER_01
We trust you.
5
SPEAKER_01
Right?
5
SPEAKER_01
So, what is that?
5
SPEAKER_01
He s selling him, trust yourself.
5
SPEAKER_01
Trust yourself.
5
SPEAKER_01
That is selling.
5
SPEAKER_01
That is selling.
5
SPEAKER_01
When he s calling out the refs, what is he doing?
5
SPEAKER_01
He s negotiating Right when he s going in the media and they re trying to pin the team against each other with draymond green and pool He s negotiating in conflict resolution This is this is our leadership.
5
SPEAKER_01
So and that s why you get paid the big buck.
5
SPEAKER_01
That s why you get paid a big buck so if you choose if you choose your number one thing to become
5
SPEAKER_01
Like, if you become maniacal on one thing in 2024 and you only order everything is on leadership, strategy, planning, all of that, you re ahead of the game.
5
SPEAKER_01
But the pillar has to be leadership.
5
SPEAKER_01
That s the pillar.
5
SPEAKER_01
If the pillar is the leader, everything else comes from there.
5
SPEAKER_01
And the market s going to know it very quickly.
5
SPEAKER_01
We d be in meetings, right?
5
SPEAKER_01
And we re trying to, you know, there s a conflict that happens.
5
SPEAKER_01
Unpredictable conflict that happens, right?
5
SPEAKER_01
And then all of a sudden you re like, huh.
5
SPEAKER_01
Instead of you solving it, you kind of back down a little bit, because this is how you filter people out.
5
SPEAKER_01
And say, Mary, what do you think about what John just said?
5
SPEAKER_01
I disagree with him.
5
SPEAKER_01
Why is that?
5
SPEAKER_01
Well, because I don t think that John sees blah, blah, blah, blah, blah.
5
SPEAKER_01
Jack, do you agree with Mary?
5
SPEAKER_01
I mean, I understand what Mary s saying, but I kind of like Mario s point, but I think we re missing the point here.
5
SPEAKER_01
What s that, Jack?
5
SPEAKER_01
Do you mind if I get on the stage here and just kind of write something on the board?
5
SPEAKER_01
Absolutely.
5
SPEAKER_01
Can I grab the marker?
5
SPEAKER_01
Here s a marker.
5
SPEAKER_01
See, we re all focused on this, but we re not thinking about the real problem and what we re solving for.
5
SPEAKER_01
Pat, six months ago you said this was our goal for 2021.
5
SPEAKER_01
Yeah?
5
SPEAKER_01
If we re trying to do this,
5
SPEAKER_01
We have to look beyond this and go to da-da-da-da-da.
5
SPEAKER_01
What do you think about what he said?
5
SPEAKER_01
I think he s got a good point.
5
SPEAKER_01
What do you think about what Jack just said?
5
SPEAKER_01
I can t see what he s saying.
5
SPEAKER_01
He just became a leader.
5
SPEAKER_01
He just became a leader in that meaning right there.
5
SPEAKER_01
Right?
5
SPEAKER_01
So, that s the dynamic of being a leader.
5
SPEAKER_01
You automatically are seen amongst a group of 100, bingo, you re spotted.
5
SPEAKER_01
You re different.
5
SPEAKER_01
You re a leader.
5
SPEAKER_01
You re somebody that we can rely on.
5
SPEAKER_01
You re somebody that s going to come through.
5
SPEAKER_01
You re the guy that s going to come through with the words when you say we re going to hit the deadline, we hit it.
5
SPEAKER_01
You re the guy that brings people together.
5
SPEAKER_01
So, I don t want to give too many things.
5
SPEAKER_01
I would much rather have the audience obsess over one thing for 2024, and that s leadership.
5
SPEAKER_00
The book, Choose Your Enemies Wisely, Business Planning for the Audacious Few.
5
SPEAKER_00
I want people to get a copy of this book.
5
SPEAKER_00
But something I m curious about on how you would apply the message from this book.
5
SPEAKER_00
If someone s in their 20s and they wanna give it a shot in business, they wanna start their own business, be an entrepreneur, which I don t think is for everyone, but give it a shot.
5
SPEAKER_00
But if someone wanted to start their own business in their 20s,
5
SPEAKER_00
And they said, I ve never really made any money, right?
5
SPEAKER_00
I ve never really made any money.
5
SPEAKER_00
I m just getting started.
5
SPEAKER_00
There s so many options in 2024.
5
SPEAKER_00
There s so many different industries and sectors and all these different things.
5
SPEAKER_00
And they said, my goal is to make my first million dollars.
5
SPEAKER_00
If they set out to make a million dollars, how long should they be thinking about making that first million in sales?
5
SPEAKER_00
How many years, months, whatever it might be?
5
SPEAKER_00
And should they be choosing enemies from the beginning?
5
SPEAKER_00
Also, should they hate their enemies?
5
SPEAKER_00
Or should they be friends with their enemies?
5
SPEAKER_01
Yeah, great question.
5
SPEAKER_01
So to me, you re asking that there s a logical component to this and there s an emotional component.
5
SPEAKER_01
So let s address both.
5
SPEAKER_01
For the long today, I visit my old office in Granada Hills and I
5
SPEAKER_01
Pointed on my office that I used to have in a corner right off the 45 freeway and I said that was the first time I ever did a real business plan because you know most of your life were were were generally wingers.
5
SPEAKER_01
We wing a lot of stuff right if you think about it.
5
SPEAKER_00
I would try this thing dabble.
5
SPEAKER_01
Yeah, we re winging and by the way.
5
SPEAKER_01
You may be a prolific guy in one area, but we re still winging 19 other areas in our life.
5
SPEAKER_01
You don t need to be prolific in every aspect of your life, by the way, right?
5
SPEAKER_00
So how old are you during this time?
5
SPEAKER_01
I m 25 years old at Granada Hills.
5
SPEAKER_01
At least this office space is 35.
5
SPEAKER_01
3660 square feet at buck 70.
5
SPEAKER_01
I get this from a guy named Shane Pugh was a countrywide guy and I take the office space I go in one day.
5
SPEAKER_01
My partner s like well, I got this health issues.
5
SPEAKER_01
I m gonna go to Costa Rica.
5
SPEAKER_01
I got to do surgery I said you re going to Costa Rica to do surgery and how long you gonna be there nine months what?
5
SPEAKER_01
So I got to pay the rent now no help what?
5
SPEAKER_01
Anyways, just okay Pat you re either about to lose everything or you got to figure this thing out.
5
SPEAKER_01
So I sit down and I do a real business plan and
5
SPEAKER_01
And that was the first time I wrote out a plan where I believed it, I was excited about it, and I wanted to read it constantly.
5
SPEAKER_01
I wanted to go through it over and over and over again.
5
SPEAKER_01
Then I realized a couple things.
5
SPEAKER_01
I had a guy I was working with that on paper, he would have been the best insurance agent out there.
5
SPEAKER_01
The guy had a Northrop Grumman background, he had a master s degree, he had this, he had that, he had a great market, all this stuff.
5
SPEAKER_01
And then I had another guy who was super emotional, super big reasons to win, no education, no 8-year, no 4-year, nothing.
5
SPEAKER_01
But this guy was emotionally charged to prove people wrong and to win at the highest level, right?
5
SPEAKER_01
This guy was like, yeah, I think if I do this much sales and this much, I m going to make $100,000 and here s what s going to happen and I m planning on buying a house for my
5
SPEAKER_01
Wife I m here and I get married and we re gonna do this that I don t know Okay, so but why are you doing this?
5
SPEAKER_01
I shouldn t make I m at a phase of my life that I need to be doing this I m at that age.
5
SPEAKER_01
No emotion.
5
SPEAKER_01
No emotion.
5
SPEAKER_01
Hmm.
5
SPEAKER_01
So who s right?
5
SPEAKER_01
Is it this guy or is it this guy?
5
SPEAKER_01
So then I m like, well, let me kind of test this out.
5
SPEAKER_01
I don t know yet I m only 25.
5
SPEAKER_01
So I m like this guy sounds more convincing cuz I would buy from this guy Well, man, this guy s embarrassing if you put him in front of a client, he may scare the crap out of
6
SPEAKER_00
Declined because he has no clue what he s talking about.
6
SPEAKER_00
He talks slang his ghetto a little bit Who the hell is gonna win here?
6
SPEAKER_00
And you kind of size it up and you realize neither one of them are gonna win Because one without the other is not gonna happen.
6
SPEAKER_00
So then I said you need you need both you need emotional logic The best people have both in the book There s 12 building blocks six are logical building blocks six of them are emotional building blocks this whole concept on why I wrote this book when I talked to the CEO penguin and
6
SPEAKER_00
I said there s not a single book out there.
6
SPEAKER_00
I can talk about a leadership book, you ll give me 20 recommendations.
6
SPEAKER_00
I can talk about a sales book, there s plenty of recommendations.
6
SPEAKER_00
I can talk about a strategy book, plenty of them.
6
SPEAKER_00
There s not a single book on Amazon you can go find right now on business planning
6
SPEAKER_00
That is simple, that a billionaire can read, a brand new person can read, a politician can read, a military person can read, and they can put a plan together.
6
SPEAKER_00
You will literally see this today.
6
SPEAKER_00
There s not a single business planning book on Amazon.
6
SPEAKER_00
So, the answer to your question.
6
SPEAKER_00
25 years old wants a million bucks.
6
SPEAKER_00
Industry, product, average sale per commission, are you the only one that s selling it?
6
SPEAKER_00
How many other people can you get to sell it?
6
SPEAKER_00
What is your method of getting clients?
6
SPEAKER_00
If you re going to do digital, what is the ROAS?
6
SPEAKER_00
How much cash do you have?
6
SPEAKER_00
How soon can you get access to cash?
6
SPEAKER_00
So the road to a million, it s a mathematical formula on how you re going to take it.
6
SPEAKER_00
I don t know how you re going to take it.
6
SPEAKER_00
I don t know the industry.
6
SPEAKER_00
I don t know the product.
6
SPEAKER_00
Is it real estate?
6
SPEAKER_00
Is it insurance?
6
SPEAKER_00
Is it courses?
6
SPEAKER_00
Is it solar?
6
SPEAKER_00
Is it being a lawyer where you re dealing with cases?
6
SPEAKER_00
What is it?
6
SPEAKER_00
All of that is the mathematical formula and how many hours I need to be working, how much do I need to be prospecting, following up, the right habits, being different than the guys that are out there, what is my differentiator, all this other stuff you ve got to be thinking about.
6
SPEAKER_00
On the other side is, which reality is going to set, which is, when you write out the plan, you re all excited, like, let s go.
6
SPEAKER_00
Let s go.
6
SPEAKER_00
We re going to take over the world.
6
SPEAKER_00
Boom, right off the bat, it s like, you know how you watch the movie Gladiator?
6
SPEAKER_00
Ah, boom, guy s killed, right?
6
SPEAKER_00
Right off the bat, you come out and a guy hits you with like a, you know, hammer.
6
SPEAKER_00
Oh, I m dead already.
6
SPEAKER_00
So you got all this excitement and drive and passion, but then boom.
6
SPEAKER_00
Boom, you re going to get hit.
6
SPEAKER_00
Rejection, first week, first day, first second, first call.
6
SPEAKER_00
They re like, maybe this business plan is bad.
6
SPEAKER_00
It s not the business plan.
6
SPEAKER_00
The reason why enemies are the most important element of the 12 building blocks, because something has to get you to tolerate the pain that you re going to go through.
6
SPEAKER_00
It s guaranteed.
6
SPEAKER_00
If you don t have a real reason, and it s typically the right enemy, you re not going to tolerate that pain.
6
SPEAKER_00
So one day on a flight back from Chicago.
6
SPEAKER_00
I take my yellow notepad and I m writing down, not the typical affirmations we write, which is what?
6
SPEAKER_00
I m the greatest.
6
SPEAKER_00
I m a leader.
6
SPEAKER_00
You re a this.
6
SPEAKER_00
No.
6
SPEAKER_00
Write down 20 things if you can come up with most painful, piercing things anyone s ever told you before.
6
SPEAKER_00
What a weird exercise.
6
SPEAKER_00
So I start writing it down.
6
SPEAKER_00
And I m on this planet, I m like, that one time that ex said this.
6
SPEAKER_00
And she also said this.
6
SPEAKER_00
And that one time Miss Rose, my ceramics teacher said this.
6
SPEAKER_00
And that one time that cousin said this, or this kid said this, or that teacher said this.
6
SPEAKER_00
or that one guy in the army said this, or that one relative said this, and then you re going, and then you read it, and you say, which one gets you emotional the most?
6
SPEAKER_00
Oh, then you rank them.
6
SPEAKER_00
This is my number one.
6
SPEAKER_00
This really doesn t do anything.
6
SPEAKER_00
Oh, this is the other one too.
6
SPEAKER_00
Four, three, yep, I got my five, boom.
6
SPEAKER_00
Imagine you start your day with that.
6
SPEAKER_00
God.
6
SPEAKER_00
That s fire.
6
SPEAKER_00
Oh, you kidding me?
6
SPEAKER_00
Somebody rejects you.
6
SPEAKER_00
Yeah, okay, no problem.
6
SPEAKER_00
Totally fine.
6
SPEAKER_00
Because if I feel sorry for myself, these guys are gonna be right.
6
SPEAKER_00
So unless if you don t wanna go through the pain of getting to the number that you want that s a million bucks, don t do it.
6
SPEAKER_00
These guys will forever be able to say, I m right and
6
SPEAKER_00
You re wrong.
6
SPEAKER_00
You quit.
6
SPEAKER_00
You re a quitter.
6
SPEAKER_00
For the rest of your life you have to live the fact that you quit and you prove them right.
6
SPEAKER_00
How do you feel about that?
6
SPEAKER_00
Then you have to kind of answer that question.
6
SPEAKER_00
So for me, you know, that person, you have to have the mathematical logical formula on how many calls, how many contacts, how many appointments, how many employees, how many sales people, how much money you need to have to be able to do the ads and software and technology and tools and all this other stuff.
6
SPEAKER_00
But you need to know why you re going to go through the pain.
6
SPEAKER_00
And if you don t spend time with this part, you re going to quit on this one in no time.
6
SPEAKER_00
So you need to know that.
6
SPEAKER_00
And what s the difference between an enemy and a competitor?
6
SPEAKER_00
Competitor is logical.
6
SPEAKER_00
For example, we re competitors, but you don t drive me.
6
SPEAKER_00
I don t drive you.
6
SPEAKER_00
You re not an enemy to me.
6
SPEAKER_00
I m not an enemy to you, but we re competitors away.
6
SPEAKER_00
What do your data look like?
6
SPEAKER_00
What s looking like?
6
SPEAKER_00
Let me see what you re doing on social blade.
6
SPEAKER_00
What s going on with this?
6
SPEAKER_00
What s working for these guys?
6
SPEAKER_00
Do you notice how they re doing this?
6
SPEAKER_00
Look at the greatness Instagram account out there others Competitors say it s it s friendship.
6
SPEAKER_00
It s not a but you have to study the competition Yeah, I look at it more like collaborators, but yeah, totally fine But what I are the word we use as competitors is you look at the entire marketplace, but they don t produce anything
6
SPEAKER_00
There s nothing there s nothing you and I every time we spend time together and you know Some people would say we re in the same space because we re doing interviews I ve never once looked at shoe as a person that s gonna drive me and I m sure you ve never looked at me as a person That s gonna drive you right celebrate your success.
6
SPEAKER_00
So likewise, it s a likewise, you know relationship that we have but now You go through this exercise and then all of a sudden you re like no man That s an enemy.
6
SPEAKER_00
I remember one time.
6
SPEAKER_00
I m 20 25 years old
6
SPEAKER_00
24 years old when Glendale at this Christmas party and my dad and I are there and While we re at this Christmas party My one of my dad s relatives makes a condescending remark to my dad Nothing bad, but it s condescending and I saw my dad s shoulders in his back kind of got down a little bit and he laughed You know the laugh like you laugh at yourself, but it s like, you know, which laugh I m talking about, right?
6
SPEAKER_00
We did it as kids when we were 13 14.
6
SPEAKER_00
So being punked
6
SPEAKER_00
And I look at the guy in the face.
6
SPEAKER_00
It didn t feel good for him.
6
SPEAKER_00
Oh, no way.
6
SPEAKER_00
I look at my dad and I m like, and I look at that man and I m.
6
SPEAKER_00
The level of rage I felt here, I can t describe you.
6
SPEAKER_00
So, I look at my dad and I said, Dad, we re leaving.
6
SPEAKER_00
He said, what are you talking about?
6
SPEAKER_00
I said, we re leaving.
6
SPEAKER_00
He said, what do you mean?
6
SPEAKER_00
I said, we re leaving.
6
SPEAKER_00
We re not going to be here.
6
SPEAKER_00
We ve got to go home right now.
6
SPEAKER_00
He said, you re not going to leave?
6
SPEAKER_00
We re here.
6
SPEAKER_00
We just got here.
6
SPEAKER_00
It s Christmas.
6
SPEAKER_00
I said, Dad, I m telling you right now, we re leaving.
6
SPEAKER_00
We re fighting.
6
SPEAKER_00
Eventually, it s so bad that we have to leave.
6
SPEAKER_00
So we tell everybody we re leaving.
6
SPEAKER_00
The walk to the car, we re fighting.
6
SPEAKER_00
We get in the car, we re screaming at each other.
6
SPEAKER_00
I said, Dad?
6
SPEAKER_00
That man can never talk to you like that ever again.
6
SPEAKER_00
I said, number two, I brought my sister, my brother-in-law over to the house.
6
SPEAKER_00
I said, they re going to have to kill me.
6
SPEAKER_00
but the world s gonna know your last name.
6
SPEAKER_00
The world is gonna know your last name.
6
SPEAKER_00
Do you know that s when I started working 80 to 100 hours a week?
6
SPEAKER_00
I dropped clubbing, I dropped everything.
6
SPEAKER_00
I said, the world is going to know your last name.
6
SPEAKER_00
You ve been such an incredible father to me.
6
SPEAKER_00
Without you, I wouldn t be the man that I am.
6
SPEAKER_00
Who the hell is he to talk to you like that?
6
SPEAKER_00
It s game over.
6
SPEAKER_00
Do you know that scene from 20 years ago till today still fires me up?
6
SPEAKER_00
Do you know that?
6
SPEAKER_00
And by the way, I ve told this story multiple times.
6
SPEAKER_00
It s still,
6
SPEAKER_00
Fires me up till today.
6
SPEAKER_00
So so that s your enemy My enemy is my dad was the you know certain people you can use the word sweet Like he s a sweet man.
6
SPEAKER_00
My dad s a sweet man And he was so good to everybody.
6
SPEAKER_00
It was very good to everybody.
6
SPEAKER_00
You don t you don t talk to my dad that way You just don t talk to you.
6
SPEAKER_00
Call me whatever you want to tell me go for it.
6
SPEAKER_00
I don t have a problem with it But that moment and by the way, sometimes in life, you don t even know
6
SPEAKER_00
That s what drives you but you got to use it.
6
SPEAKER_00
You can t miss that opportunity Like, you know, you re at a place and you see a girl and she s looking at you.
6
SPEAKER_00
You re looking at her and you know who she is Because at a different event they were trying to introduce you to each other You know, she s a good girl and you kind of want to date her but then you don t go talk to her and you walk away and 20 minutes later Another guy goes talks to her.
6
SPEAKER_00
They re married 15 years a day.
6
SPEAKER_00
They got two kids you see her at the mall and
6
SPEAKER_00
And you re like, hey.
6
SPEAKER_00
And she says, hey.
6
SPEAKER_00
Yeah.
6
SPEAKER_00
Yeah.
6
SPEAKER_00
Did you know that you would say yes?
6
SPEAKER_00
Yes.
6
SPEAKER_00
Could have been a completely different life.
6
SPEAKER_00
Crazy, right?
6
SPEAKER_00
OK.
6
SPEAKER_00
So when an emotion comes and you feel it and it does something to you,
6
SPEAKER_00
Don t walk away.
6
SPEAKER_00
And I know some people say, well, walk away.
6
SPEAKER_00
It s a very different philosophical thing than I m saying, right?
6
SPEAKER_00
To me, it s use it and see if it s something that s temporary that s going to bring the ugly side of you, or keep it and say, no, this is fuel for 20 years.
6
SPEAKER_00
The way I measure the right enemy is lifespan of the emotion and the fire and the level of the fire.
6
SPEAKER_00
So it s the lifespan.
7
SPEAKER_00
It could be as 30 seconds.
7
SPEAKER_00
I can hit it longer than you.
7
SPEAKER_00
I did it.
7
SPEAKER_00
It s gone.
7
SPEAKER_00
Yeah.
7
SPEAKER_00
But then it s a level nine and a half for 20 years.
7
SPEAKER_00
You re part of the lucky few.
7
SPEAKER_00
If you read Ilan s book, I don t know if you read Ilan s book, you read Ilan s book.
7
SPEAKER_00
I haven t yet, no.
7
SPEAKER_00
Walter Isaacson.
7
SPEAKER_00
You will realize why this guy s as driven as he is.
7
SPEAKER_00
Really?
7
SPEAKER_00
Oh, no question about it.
7
SPEAKER_01
I m excited.
7
SPEAKER_01
I read Bob Iger.
7
SPEAKER_01
I thought it was a great book.
7
SPEAKER_01
Amazing book.
7
SPEAKER_00
You ll be blown away by it, Moss.
7
SPEAKER_01
I m going to check this one out, too.
7
SPEAKER_01
after people check this one out, make sure you get the must book as well.
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And Meditations, which was your number one recommendation.
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We re just selling a lot of books today.
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We re book salesmen today.
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Choose your enemies wisely, business planning for the audacious few.
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If you guys want to learn these 12 tenets, these 12 strategies to help you really launch your business to the next level, and have a clear game plan, and know which enemies to choose wisely, then make sure to get a copy of this.
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follow you everywhere, vt.com now, is that right?
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Congrats on that.
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Your podcast on YouTube is the main place, I think.
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I see clips everywhere, but I ll follow you there.
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Where are you spending the most time for people to try to get in your comments section or your feed?
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Where do you see and notice comments the most?
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Well, Manect is the only place where I respond to 100% of the messages.
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Manect is an app we developed seven years ago.
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I talked to a lawyer of mine for seven minutes, and he charged me for 30 minutes, and I was upset at him.
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And I called the lawyer.
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I said, what do you charge by the minute?
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And he says, no lawyer charges by the minute.
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I said, one day I m going to build an app.
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So Manect is, do you have a minute to connect?
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Let s manect on my neck.
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We have thousands of experts and influencers and consultants.
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You can ask for any questions You can DM them you can get back a response in text audio video or you can do 15 minute FaceTime if you manect me a hundred percent I m responding back to you.
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Really?
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Yeah, how much does a manect call?
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It varies if you want to do a text a video call or FaceTime it varies and there s a bunch of guys on there and
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that you came in at.
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Like, we had a guy came in, he asked 20 different real estate experts the same exact question, and they all gave different strategies.
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And he took that as like, okay, this guy s winning, that guy s winning, this could work in my market.
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It s a great tool to use to ask experts questions.
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M-E, what s it?
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M-I-N-N-E-C-T, Minact.
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Minact.
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Minact.
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Minact.com.
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Minact.com, you can get the app on Android and Apple.
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Love that.
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A couple final questions for you, but is there anything on your heart that you want to share before I ask those couple final questions?
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Yeah, I mean, listen, on my heart, you got me to cry today, bro.
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What else you want me to do for you today?
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You kidding me?
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I do interviews, and you asked the one question like no one asked me.
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my relationship with God.
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I don t think I ve ever seen you cry in an interview.
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No, no.
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God, to me, is a very emotional place to go.
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It s life-changing for me.
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I don t cry about it.
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But that one area, man, you hit it.
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Oh, man.
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Yeah.
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I wasn t trying.
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I was just curious.
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No, listen.
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It was a great conversation.
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It wasn t a strategy.
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It was just curiosity.
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I ve asked you about your three truths before.
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So I want to not ask you that this time.
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Maybe the next time around, I ll see where you re at with that.
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But I do want to ask you about something that is on your heart, which is God.
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And say you get to live as long as you want, and live all these dreams that you have.
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And you re 85, and then you re 105, and however long you extend your life, you got the family there, you got everyone with you.
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You got the annoying in-laws, whatever it might be, they re all there, but you re having this dream life of yours.
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And you re looking back and you re realizing all that you were able to create, accomplish, overcome, reinvent, all these different things that you did at every stage and season of life.
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But then it s over, and you meet your maker.
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What are the three things you hope God would say to you in that moment?
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I m proud of you, right?
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I m proud of you.
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He s probably going to critique me and say, that one time, or that two times, or that three times, or that one time you did this.
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But what do you hope he really says?
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It s really the, I m proud of you.
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You know, I m proud of what you did with your life.
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I m proud of the example you did your best to set.
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That you didn t waste the time here.
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You were able to enjoy.
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It s very important to also enjoy it, because you can t just be in grind mode.
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You have so many things to enjoy.
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We sometimes forget to do that as well.
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But yeah, it s simply good for you.
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Like, I wasn t expecting you to do this.
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But you were not on my list of guys that were gonna do XYZ, but guess what you showed up and I respect it I m proud of you.
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Oh, that s cool.
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It s almost like a You re 199 draft pick and you win seven Super Bowls where it s kind of like, you know, and your name is Tom Brady Yeah, I don t know if I thought you were gonna be one of my guys but respect.
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Yeah, that s the The moment that s what you want.
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I m looking forward to it.
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Yeah, I want to acknowledge you before that
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I love watching your content.
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I love the times we get to connect or text because you show up with a set of values, principles, and energy
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that is caring, that is giving, that is courageous, and that is clear.
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And I m just grateful for the example that you set for myself and so many people to just watch, to learn from, and to gain value from.
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So I m grateful for you, I m grateful for you leading the way, and I appreciate your wisdom constantly.
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It s a lot of fun, and I can t wait to have you back on in the future.
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Appreciate you, very kind words, man.
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Of course.
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Final question, what s your definition of greatness?
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I don t have a definition of greatness.
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It s the same for me.
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It s been the same for me for, I want to say, 15, 14 years.
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It s purely alignment.
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Like, if you are living, if your life matches your values and principles, I think you re experiencing greatness.
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So you first have to figure out your values and principles, what it is, and then your behavior on a day-to-day basis on everything you do matches that.
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The more that sometimes we go out of whack and we kind of lose ourselves and we come back in,
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The goal is to make those two be as aligned as possible.
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I ve found myself when that s out of whack, I am bitter and unhappy.
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And I have found when those two are 100% aligned, I am at peace and very happy.
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So I would say alignment.
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PBD, appreciate you, man.
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Thanks so much.
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My man, appreciate you.
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This was great.
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I hope you enjoyed today s episode and it inspired you on your journey towards greatness.
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Make sure to check out the show notes in the description for a full rundown of today s episode with all the important links.
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And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.
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And now it s time to go out there and do something great.