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The following podcast is a Dear Media production.
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She s a lifestyle blogger extraordinaire.
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Fantastic.
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And he s a serial entrepreneur.
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A very smart cookie.
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And now Lauren Everts and Michael Bostic are bringing you along for the ride.
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Get ready for some major realness.
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Welcome to the Skinny Confidential.
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Him and Her.
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We knew what was working in the business and what we needed to invest money into.
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And I think that for new founders, it s like, don t get distracted by those headlines about like who raised what.
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Like stay in your lane, really figure out what is resonating with your audience.
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And then when you re going out to raise, it s just better conversations.
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Immediately we were like, okay, we want to hire very specific team members because Sif and I can t hire interns anymore.
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So we want to level up the team.
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We wanted to, you know, up our creative.
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We really wanted to up the people that we were dealing with in terms of partnership.
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We want to work with better people.
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We wanted to be able to work, guys, even with like celebrities.
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And this is a story behind how even Haley Bieber ended up investing in the company because of these efforts.
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Sif and Nish are back on our show.
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This conversation truly goes everywhere.
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It is like you are out to drinks with us.
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We talk about everything in this episode.
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Friendships, relationships, being married, working together, entrepreneurship, building a business from scratch.
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We even go in to product innovation.
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But what I liked about this episode and I told them this after was it felt like it was just like friends catching up.
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We were laughing our ass off.
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I think that you guys are going to like this because this one really represents what our show is all about, which is like a bag of Chex Mix.
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You never know what you re going to get.
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Also, the Skinny Confidential has launched a collab with Array.
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Could not be more excited about this.
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We launched a tincture.
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It s called la de puff and basically it s designed To enhance your water in the morning.
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It s so easy.
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You re probably already doing something really healthy to your water Maybe you re adding lemon ginger mint, whatever
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but now you can add a tincture of La De Puff to your water.
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I m obsessed.
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I ve been drinking this probably for the past, like, six months.
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I do it in my water every single morning.
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It s, like, really herbal-tasting, really natural, holistic.
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It has dandelion root, lemon balm, fennel seed, yellow dock, and red raspberry leaf.
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And I am telling you, every single ingredient is designed to debloat.
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Anyway, we get into it in this episode, amongst other things.
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On that note, Sif and Nish from Array, the company that is absolutely crushing it on social media, Haley Bieber is an investor and a fan.
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Sif and Nish, welcome back to the show.
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This is The Skinny Confidential, him and her.
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I want to start this episode out because obviously we ve had interactions multiple times over the last years, but the last time you were on the show, I was looking it up right when we sat down, was June 28th of 2021.
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You guys have to go and listen to that episode.
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For many reasons, you ll hear why in this episode, but not that you need this praise from me, but I think I m not proud, more proud of two people that we ve had on the show.
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You guys have just fucking crushed the game.
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You know that.
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I don t want to tell you.
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But I think what s crazy and what I like about doing this podcast is we get to meet different people at different times in their lives.
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And then we ve been doing it long enough now where you see them later.
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But I m not kidding.
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In a two-year period, you guys have done so much.
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And I think it s so inspirational, not only for us, but for people listening to see how much you can get done, which is a spark of an idea.
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And so it s a short period of time with a little bit of, not a little bit, but a lot of hard work and dedication.
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So congrats.
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Thank you.
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I feel like we ve lived a hundred lifetimes.
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Like we were talking about it when we got here yesterday.
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We re like, oh my God, we were here in May and cause for dear media.
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Right.
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And we were like, oh my God, like it s only been four months and it feels like a billion things have happened.
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Like in that time, this has materialized.
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Like we re, we re, we re going live with this.
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Like it s, it s wild.
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It s crazy because when we last talked to you guys, we were literally in the midst of moving to the US.
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We didn t have visas.
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We were still in Canada.
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It was me and Sif and two other people on the team who were not even full time.
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So it s basically just me and Sif running the business.
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Now we have 14 people on the team.
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We have a office in LA.
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We have moved there full time.
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We have four products.
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We ve raised money, which you guys are been amazing investors of.
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We have grown the business, literally guys, like 40X, 40X the business.
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I love to hear that.
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In two years.
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It s insane.
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And we re going, it s like a rocket shift.
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How long have you guys been in business?
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All together now, three and a half years.
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Three and a half years.
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And what I find so impressive, and we can really hit on this, is your execution.
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You guys execute.
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You move.
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You sort of like don t sit still with your... It s almost like a tumbleweed.
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Can you guys talk about from when you were on the podcast with you and Sif as employees and two others to now with 13 employees?
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Talk about the evolution of that.
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And I really still recommend people go back and listen to that.
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Listen to this one, but then definitely listen to the other one.
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So I know that you guys have talked about this as well, but it s something that Nish and I really, really believe in, which is launch fast and iterate.
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And I think that s something that we have never been afraid to do is just go for it and do things.
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And we re not afraid to make mistakes and listen to our customers and iterate based on feedback.
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I feel like we ve just been really quick.
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We experiment with things all the time.
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We re constantly testing things.
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Niche comes from kind of a tech background, right?
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And so our company motto, I feel like, is A-B test.
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A-B test all of it.
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Yeah, I think we just prefer speed over everything right now, just in the early stages of the company.
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If we re not moving fast enough, it drives everybody on the team nuts.
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And so what s been really important for us is like, okay, what product are we going to launch next?
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How are we going to execute on the marketing behind it?
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And the most important thing actually, guys, is we ve been so focused.
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Like we have not strayed from the mission of the company one bit since when we talked about it two years ago.
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And we ve just, we re doing more of the same thing than doing more of many things.
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So what I mean by that is like, until we are at the 1% of operating the business in, so I ll just give you an example.
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So until we are one of the 1% of people who are doing influencer marketing the best, we don t stop iterating on that.
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Until we re the best at Facebook ads, we don t stop iterating on that.
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Like we re not, we don t care about TV ads.
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We don t care about, you know, big commercials until we were just the best at what we were doing today.
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And so we just try to achieving scale of what we re doing in the moment.
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i want to talk about a lot of this i think there s so many directions but
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One thing I think is so interesting about this conversation is we had documented on this show the initial conversation when you guys were just getting started.
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It s something that I wish that Lauren and I did more of in the early days.
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I mean, we did some of it, but I wish we did a lot more because I think there s so many lessons and so much value for people that are thinking about getting started.
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And at a point, so many people get overwhelmed thinking, hey, I have too little resources, or I don t have money, or I ve never done this, or I ve never tried.
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And I think you guys are both examples of literally, we had that conversation and then you guys have been executing so hard ever since.
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And I think back then it was before you had raised… Was it before you had raised money?
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Yeah.
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When we came in, it was like literally we were talking to you about how gnarly it was to raise money.
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Yeah.
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And so I want to talk about that because I think, again, people think that they need to have all of these resources to get started.
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But you guys, you know,
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we re doing a lot of stuff before you had that, and then you did it.
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So maybe talking about some of the early days of what you guys actually did, because I think it s a drastic change to where you are now from where you came from.
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For sure.
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When we started the company, guys, we did not think of raising money.
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Raising money was the last thing on our mind.
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For us, it was Steph and I put our wedding money into the business.
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That s how we started the company.
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It was, it was not a lot of money.
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We put it, we bought inventory and we went really hard on things that mattered.
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For us, what mattered the most was really good products.
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We put everything into product development.
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We put into brand because we knew this, we wanted to
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you wanted to build a brand that would last.
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So you put a lot of money into thinking behind the brand, story behind the brand.
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And lastly, just one way of marketing it.
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And honestly, like there was like two people that put us in the map, Lauren, you re one of them and Melissa Wood.
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That s it.
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That s all it took.
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It was like, it was you guys.
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Like I, and I m like eternally grateful to Lauren and Melissa for like everything that they ve done with them.
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I always tell people, like we wouldn t be where we are
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especially in the early days.
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I m not joking.
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So I feel like we were so hyper-focused because the thing is, we didn t have the money to pour into all of these things.
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We didn t have the money for a big, splashy launch.
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But what we did was, number one, focus on getting the product into the hands of people who we thought would A, love the product and B, move the needle for us.
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And number two is also creating community around it.
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So like even just with our customers, our whole thing has been like, how do we treat our consumers like influencers as well?
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So like creating virality through like, for example, like for our first year, we would send out Polaroids to every single customer.
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And like it was Nish and I manually taking Polaroids, like hundreds of Polaroids.
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What were the Polaroids?
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Were you just Nish with a shirt on?
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I remember that.
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Yeah, that s why people buy them.
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Exactly, there we go.
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That s why all the girls are loving it, Michael.
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All right, all right.
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You know, there s this proverb.
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Is that how you say it?
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It says if you chase two rabbits, you only catch one and you guys are an example.
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I think it s what you chase to you don t catch either.
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Yeah.
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Carson, double check that for me, but I think it s if you chase two rabbits, you end up catching none.
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Sorry, he s right.
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That s what I meant to give you a little bit.
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If you chase two rabbits, you catch none is what I was trying to say.
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But you guys are an example.
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You ve chased one and you ve chased it hard and that really shows.
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You see so many entrepreneurs now get so many different ideas and they try to do all these different things and it s like too much.
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Carson gave me the thumbs up that I was right, but keep going.
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Okay.
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Michael, Michael was right.
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Another record.
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But you guys have done the opposite of that and you ve done it so well.
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So I think that there s something to be said about, like Nish said, really focusing in.
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Can you talk about how you learn to have that focus and is it a discipline that you do every day?
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Like where does that focus come from?
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So at the end of the day, the goal is to build the biggest thing possible and as fast as you can, because we are all so excited to build.
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And we were thinking about this, we re like, well, you know, in order to build the biggest thing possible, should we start Array?
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And then should we add on a second line of pet supplements to this?
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And then should we do, you know, clothing?
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And then we were really thinking of all these options and we re like, well, no, because if you were to do that, then you need more team members.
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And all of a sudden you get distracted and we are having such a hard time even doing this one thing, why would we do the second?
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And then in the process of thinking big, you realize the actual way to get to that end point of being as big as you want to be is actually focusing on one thing and doing it as well as you can.
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And what I would notice about myself is whenever I would go and speak to people who were doing more things than I would be doing,
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that company was never bigger than my company, but the entrepreneurs would always speak as if they were doing more than me.
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And I was like, this doesn t really make sense.
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And then when I go speak to people who are actually doing it, they have like, they re just doing a few things, but doing it really, really well.
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And it s a matter of a little bit of experience because I mean, this experience from working in other companies where we have just focused on very few things and done them really well.
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And also just like talking to people is
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It s just so blatantly obvious that the biggest companies have founders who are focused on nothing but just the company and they don t need it.
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It s more of an ego thing than it is like, Oh, let me go and let me go and actually execute on the company.
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Also, I think that one of the, one of the, I guess like curses, quote unquote, of being an entrepreneur is you have a lot of ideas.
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Okay.
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And like, you think that a lot of things are good ideas and it s not that things are not good ideas.
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It s just that time is a finite resource.
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And if you can t focus on one thing and like doing it really, really fucking well,
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I feel like you lose the plot, you know, and it s so tempting to be like, oh my God, like there s that idea.
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No one s really done it and it would be so great if, but no, just like keep on doing the thing that you re doing.
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No, you re a hundred percent.
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Somebody, I m not going to say what and how much, but somebody came to me with an opportunity
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day.
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And I said, unless it is going to be X amount of revenue or money per year, I m absolutely not interested.
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And we re not talking like, it wasn t like, oh, this is a little bit, it was like a good amount, but I m like, unless it s this level, I can t.
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And the reason I said it is it s all opportunity costs.
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If I start focusing on this, even if it s a meaningful quote unquote number,
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but it takes away from the main thing that I m building, it actually costs me more to do that.
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This is where people get fucked up and they get distracted.
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It s like, oh, okay, I ve got this thing.
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I hear all these people talking about building multiple revenue streams.
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I don t think they think about this the right way.
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It s like you can build one really, really strong revenue stream that could be massive, and then maybe you can get some passive activities.
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But if you re trying to build two or three active revenue streams, you re just going to diminish the first one.
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Yeah, I couldn t agree more.
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I think that in order to do something really well, you need a lot of intense focus and just intentionality behind what you re doing.
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Even when we were talking to Lauren just before we stepped into this interview, and we re like, this is the first collaboration we ve done, right?
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It s the first co-brand that we ve done.
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And the amount of work that went into this and just the amount of focus that s required to crush something like this, it s like laser focus.
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I would love for you guys to just tell me when you say the word focus and you say you re focusing on something, what is that focus?
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Like, is it supplements?
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Is it bloat?
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Is it community?
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What are the things that you focus on?
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So for us, when we launched Array, the idea was we re going to solve an array of problems for people, okay?
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So this could have gone a lot of ways.
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However, something, but what happened over time was that we started to notice our consumer feedback and they ve really trusted us for like gut health things.
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Okay.
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And gut health kind of lies at the center of everything else, but we were like, okay, we can do 600 supplements for different issues.
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Or we can be the leaders in this particular category.
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So when you go to a CVS aisle, for example, you re seeing all kinds of crap there for like over the counter things for gut health slash digestion issues.
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There s so much and there s so much crap out there, literally.
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And so we were like, we want to be the brand that really solves this for people and be the leader here.
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So that like when I when we say focus, like that s what we mean, that like we hone into that piece of feedback and like try to be the best at it.
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And, and just like one thing that happened actually, that was, this was not the original root of the company.
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We started off and we wanted to, we were in the midst of building other products and we actually had put in money into building other products when this came to us.
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This idea of like really just focusing on gut health.
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And so like to the extent of talking about Focus Lauren, we literally have inventory of products sitting there, which we invested money into.
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And it s great.
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Yeah, that we re never going to launch and they re amazing products because it does not fit the focus of the company about what we believe in and the route that we decided to take instead.
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And, and so, and this also actually just dives also into the way we structured our entire team.
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So we have this thing called a top five where every single person in the company is focused on five things for the entire month.
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And that way, like everybody knows exactly what it is that they re working on.
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And it s order of priority.
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Literally, guys, you go and ask anybody on the team, hey, what are you working on?
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They will have things on a piece of paper, which is like numerically driven things that they can point to being like, I m working on this.
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This is going to result in this.
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And by the way, all of my team members, it ladders up to what I want to do.
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And why do I feel like that get Lauren s assets is on someone s list?
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Yeah, this is on five people in Flint.
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It is number one!
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Get Lauren s assets!
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Why hasn t Lauren turned in TikTok?
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Where is Lauren s pictures?
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I am actually dead, honestly.
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I will say, though, about my wife.
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I know she drives people nuts with this stuff, but she always comes through.
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I know, I know.
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Go ahead with your top five.
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I ll tell you in a second.
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Go ahead.
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She drives me nuts with it, too.
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Trust me.
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And the reason we do top five is because usually people can only really get through three things and these are really big things, okay?
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And the reason we have five is because we have two things that are thresholds and then the two things we put there because it gives an indication of how much can this person do and
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If there s two more things we want to do, why are we not able to do them?
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Do we need more people?
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Is it because the person who s in charge of them cannot do them?
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Is it because the organization is not set up to do so?
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It also gives us visibility in the future.
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And this whole team, all of Array, is structured around this goal.
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goal.
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And it s just so aligned, guys, like everybody, the ship is moving together.
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Give us an example, if you can, of a couple of these things on someone s list besides Rangel Warren.
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So it can be something really simple.
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Right.
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And we like break it down into micro goals.
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So, for example, like we re doing our launch with like Butcher s Daughter, for example.
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Right.
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So it could be like get like get all the assets out to Butcher s Daughter.
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That could be one for like our head of events, for example.
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Or like for another person, it could be like, get every piece of asset to Lauren for approval first.
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Like it s like for my team, it s like specific things like that, right?
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And it s like typically like five things where like for me, it s like have a successful launch, which means A, B, C, D, E.
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You know what I mean?
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So it s like- Yeah, but just to get deeper in this, when you say have a successful launch, right, you re actually associating what the definition of a successful launch.
2
SPEAKER_03
So it means like, okay, whether it s selling through a number of units, whether it is becoming profitable on the partnership we re doing, how quickly do we actually want to sell through that?
2
SPEAKER_03
And then there s strategies associated to that launch metric that you want to do, which your team is also putting like numerical numbers behind.
2
SPEAKER_03
So it s very tangible exactly what they want to achieve.
2
SPEAKER_02
Drop the mic, Nish.
2
SPEAKER_01
Do you guys run your life like this, your personal life?
2
SPEAKER_01
Yes, I have a top five for my personal life as well.
2
SPEAKER_01
Like every month I have a top five for my personal life.
2
SPEAKER_02
You know what s interesting about you two?
2
SPEAKER_02
Michael and I are polar opposites of brains.
2
SPEAKER_02
I m way over this way and he s way over that way.
2
SPEAKER_02
But you two actually are, to me, similar.
2
SPEAKER_01
In this sense, so Niche actually taught me to be data driven because by nature, I m extremely creative and I veer more towards you, Lauren, where like I m organized in the way that like there s like a method to my madness, but it s because of Niche and we ve been together for like 12 years now that I m able to think this way, you know, where it s like there s like a lot of focus behind everything that I do.
2
SPEAKER_01
Like everything that I do in my life is like data driven now and like I m not naturally like
2
SPEAKER_02
Okay, but what does that mean in your personal life?
2
SPEAKER_02
Like, what do you mean it s data-driven in your personal life?
2
SPEAKER_02
You mean, like, you setting goals of how much money you want to make?
2
SPEAKER_00
You setting goals— This is smirking.
2
SPEAKER_00
I got her trained up.
2
SPEAKER_02
I want to understand how you apply all these practices to your personal life, because Michael s gonna, like, get a boner.
2
SPEAKER_02
He loves this shit so much.
2
SPEAKER_01
So, for example, I was saying to Lauren, Michael, I think you ll be happy about this because I m part of Dear Media.
2
SPEAKER_01
I was telling her that when it comes to my podcast, I m a very data-driven person in the sense that I want to know what people want to listen to.
2
SPEAKER_01
Like, what are they interested in?
2
SPEAKER_01
And I get a hint of that by looking at my numbers.
2
SPEAKER_01
And so, when I m talking to my producer at the end of every month, I m like, I need to know, like, what are my top performing episodes?
2
SPEAKER_01
Like, where are people putting their focus?
2
SPEAKER_01
And that s… What s your best episode?
2
SPEAKER_01
Ooh, honestly, guys, it s been my solos, which is really shocking to me.
2
SPEAKER_01
No, that s not shocking.
2
SPEAKER_00
Do you know what I mean?
2
SPEAKER_00
I keep saying this to everybody.
2
SPEAKER_00
Like if you put the Dear Media hat on, like the audience I ve seen, I mean, not just with this show, but I ve seen across a lot of the shows.
2
SPEAKER_00
Now I see a lot of the data, like they come for the host and people forget that sometimes they think it s just like a guest.
2
SPEAKER_00
It s like the guest is only going to do so much.
2
SPEAKER_00
People have to love the host.
2
SPEAKER_01
But that was the data driven piece because I was like, I don t want to do solos.
2
SPEAKER_01
And like my my producer was like, that s always in your top 10 episodes.
2
SPEAKER_01
Like, please do more solos.
2
SPEAKER_01
And so I was like, OK, I guess I ll try it.
2
SPEAKER_01
I don t know why people care, but they do.
2
SPEAKER_01
And, you know, so that that was like a data driven piece or like another one with health, for example, is I noticed my H.R.V.
2
SPEAKER_01
levels were very low.
2
SPEAKER_01
OK, it s because I have thalassemia, which is like a genetic
2
SPEAKER_01
disease, disorder, whatever you want to call it.
2
SPEAKER_01
And I really wanted to work on that.
2
SPEAKER_01
And I wanted to work on my resting heart rate also to do with my thalassemia.
2
SPEAKER_01
So I was like, I whatever wellness practices I do is catered towards like working on these two numbers and these two numbers only.
2
SPEAKER_01
And that was like my like my life s focus on wellness was like to do with that.
2
SPEAKER_01
So that s what I mean by data driven.
2
SPEAKER_01
Like I look like, of course, not everything is metric driven, but these are just like examples of certain things that are metric driven even in my life.
2
SPEAKER_02
When it comes to planning a future, are you guys, like, I don t know, I rehearse my future in my head every single morning.
2
SPEAKER_02
I, like, will rehearse not only how it looks, but how it feels.
2
SPEAKER_02
Joe Dispenza, shout out.
2
SPEAKER_02
Like, I will literally feel grateful for things that have not happened to me as I m rehearsing my future.
2
SPEAKER_02
I swear to fucking God it works.
2
SPEAKER_02
I do it every single morning.
2
SPEAKER_02
Michael knows not to bother me.
2
SPEAKER_02
You did bother me the other day and I almost beat your ass.
2
SPEAKER_02
But
2
SPEAKER_02
What do you guys have things that you do to really plan your future?
2
SPEAKER_02
You strike me as two people that do.
2
SPEAKER_01
You guys, I m going to tell you guys the craziest story.
2
SPEAKER_01
OK, so we it was a long road to get our U.S.
2
SPEAKER_01
visa.
2
SPEAKER_01
OK, like we re Canadian.
2
SPEAKER_01
And it was just like long because of covid.
2
SPEAKER_01
It was like a whole thing.
2
SPEAKER_01
And every day in my journal, every fucking day, I wrote about the very specific home I was living in in West Hollywood.
2
SPEAKER_01
This home did not exist.
2
SPEAKER_01
OK, it was a figment of my imagination.
2
SPEAKER_01
I couldn t like I wasn t even legally in the country, but I was like, this is my house.
2
SPEAKER_01
It has this much natural light.
2
SPEAKER_01
This is what my kitchen looks like.
2
SPEAKER_01
This is my backyard.
2
SPEAKER_01
This is how my life is going to be.
2
SPEAKER_01
I m going to wake up and I m going to make coffee in this corner like it was so specific.
2
SPEAKER_01
should you not, the house that we live in, like I ve looked at old journal entries and it s exact.
2
SPEAKER_01
So when like Lauren, you know, you re talking about like, do you have specific ways of planning my future?
2
SPEAKER_01
No, I m like, I am psychotic because I m a very visual person and I need to talk about how a place that future kind of makes me feel.
2
SPEAKER_01
And I m very granular.
2
SPEAKER_00
That s not surprising to me at all.
2
SPEAKER_00
I think I had a meeting with some of the team members of Dear Media early on, and I remember telling them, listen, I m living in 2024 already.
2
SPEAKER_00
That s where my mind is.
2
SPEAKER_00
My mind is not in 2021.
2
SPEAKER_00
It doesn t exist here.
2
SPEAKER_00
I m actually already living there.
2
SPEAKER_00
And I think the reason people get in so much trouble when it s building a business or a relationship or a life is they have no idea where they re going or where they want to go.
2
SPEAKER_00
It s just, they re just running around like a ship in the wind without a rudder.
2
SPEAKER_00
They just have, there s no, there s no vision or, and no belief of where they re actually going to go.
2
SPEAKER_00
They just, Oh, I m going to go through life.
2
SPEAKER_00
And one day I ll figure this.
2
SPEAKER_00
Like, no, you have to have a vision.
2
SPEAKER_00
You have to have a goal.
2
SPEAKER_00
And not only that, you have to actually in your brain, see yourself already as that person living in that space, easier said than done, because if you don t, you have nothing to aim for.
2
SPEAKER_00
And that s where I think people get in trouble.
2
SPEAKER_00
It s like, if you don t,
2
SPEAKER_00
It s, it s not even like the people use that word manifestation.
2
SPEAKER_00
It s not manifestation.
2
SPEAKER_00
It s actually like the firm belief that you already are that thing living that way.
2
SPEAKER_00
And that s what gives you the target to get there.
2
SPEAKER_01
And I think like you have to have tangible practices that will lead you to that point.
2
SPEAKER_01
Right.
2
SPEAKER_01
Like if, for example, like I m manifesting a collaboration, a co-brand collaboration, like I can t sit on my couch all day.
2
SPEAKER_01
Like there s shit I have to do in order to make that happen.
2
SPEAKER_00
You know, this is where people really fight.
2
SPEAKER_00
Yeah.
2
SPEAKER_00
They think it s just like they can manifest in their minds.
2
SPEAKER_00
It s going to happen.
2
SPEAKER_00
It s like, no, you got to go do the shit.
2
SPEAKER_02
How did we even get, like, I can t remember the moment we decided to do this.
2
SPEAKER_02
What was this?
2
SPEAKER_01
So I actually remember very specifically like what kind of led to this.
2
SPEAKER_01
So it was one of our, I think it was our second call that we had.
2
SPEAKER_01
So once you guys invested, like we would have our calls every month.
2
SPEAKER_01
Which you don t need anymore.
2
SPEAKER_01
I mean, listen, you can reach out whenever you want, but you don t need it.
2
SPEAKER_01
You re good.
2
SPEAKER_01
I still remember that specific conversation where you were like, Sif, traditional influencer slash brand partnerships are so boring.
2
SPEAKER_01
I feel like the future is brand and influencer co-brands.
2
SPEAKER_01
And I was like,
2
SPEAKER_03
This was two years ago.
2
SPEAKER_01
This was two years ago.
2
SPEAKER_01
I still remember it so clearly.
2
SPEAKER_01
I remember where I was sitting and I was like, she s fucking right.
2
SPEAKER_01
Like we got to do a co-brand and like, I just like, it had to be with you because I feel like our brands have like so much in common.
2
SPEAKER_01
You, when, when, when we were thinking of like who the array girl is like so much of you came into my mind.
2
SPEAKER_01
Cause I was like, this is,
2
SPEAKER_01
not just a wellness girl.
2
SPEAKER_01
You know, this is someone who has a life outside of their wellness practices.
2
SPEAKER_01
Like that is our array girl that like, yes, she has her morning routine.
2
SPEAKER_01
Yes, she cares about her lymphatic drainage and she cares about like her meditation or whatever, like mindfulness practices.
2
SPEAKER_01
But she s also someone who goes out to have a margarita at night or go out with her friends or like have a light tonight.
2
SPEAKER_01
Us tonight, exactly.
2
SPEAKER_01
And so, like, I remember, like, it was that conversation that, like, really sparked it, where I was like, this would be a really cool collaboration product.
2
SPEAKER_01
And, I mean, I think we re both really about upgrading our morning routines.
2
SPEAKER_01
And I feel like this was just, like, the perfect product.
2
SPEAKER_02
All right.
2
SPEAKER_02
Thank you, NoDiamonds.
2
SPEAKER_02
Probably not as much as you think.
3
SPEAKER_00
Like over a billion years old, the natural diamond is still very much a part of the present.
3
SPEAKER_00
Our engagement ring, the gift from a partner, or the jewelry we buy to celebrate a win sparks a lot of joy obviously.
3
SPEAKER_00
But did you know that the stone is connected to 10 million people around the world?
3
SPEAKER_00
So from Canada to Africa to Australia, the natural diamond industry has transformed local communities from which the diamonds originate with healthcare education and infrastructure over the last two decades.
3
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Each natural diamond promises a more sparkling future for generations to come.
3
SPEAKER_00
Discover so much more natural diamond truths at naturaldiamonds.com slash thank you.
3
SPEAKER_00
That s naturaldiamonds.com slash thank you.
3
SPEAKER_00
The diamond industry has undergone significant positive transformations over the past 20 plus years.
3
SPEAKER_00
To learn more about the stringent ethical standards, visit naturaldiamonds.com slash thank you.
3
SPEAKER_00
Visit naturaldiamonds.com slash thank you.
3
SPEAKER_00
I have learned all about magnesium on this podcast, and it is really one of the most important supplements to take.
3
SPEAKER_00
And I ve learned that through interviewing a lot of scientists, a lot of people who are in the supplement industry, and even Andrew Huberman.
3
SPEAKER_00
So if you re going to pick one, magnesium would probably be one of my top three.
3
SPEAKER_00
So if you re going to pick one, I would say magnesium.
3
SPEAKER_00
I m a big fan of magnesium.
3
SPEAKER_00
I like to take it at night.
3
SPEAKER_00
I find that it really helps support muscle relaxation, recovery, and also it just like calms my nervous system down.
3
SPEAKER_00
The one that I take is the Advanced Magnesium from JS Health Vitamins.
3
SPEAKER_00
I originally got introduced to it because
3
SPEAKER_00
I had followed Jessica who owns it.
3
SPEAKER_00
She s an expert nutritionist forever, like probably for 10 years.
3
SPEAKER_00
And I invited her on the podcast and she came on and talked about her specific magnesium that she has.
3
SPEAKER_00
It s actually from Australia and they re known for super high supplement standards.
3
SPEAKER_00
and the magnesium that she has has three magnesiums in it and it s like a very advanced formula hence why it s called advanced magnesium what I ve done is I ve habit stacked it into my nighttime routine so I just know at night when I do my body sculpting and my pink ball sculpting when I m winding down when my red lights on when the five to eight hertz goes on
3
SPEAKER_00
that I pull out my magnesium.
3
SPEAKER_00
And I have to tell you the main thing though that I ve noticed is just like a better sleep.
3
SPEAKER_00
They re also famous for their collagen, which is great for skin elasticity and their hormone and PMS supplement.
3
SPEAKER_00
So if you re in the market for a magnesium, you should definitely check this one out.
3
SPEAKER_00
Of course, we have a code for you.
3
SPEAKER_00
Go to jshealthvitamins.com slash skinny.
3
SPEAKER_00
Jessica gave you code skinny for 20% off your order or first subscription order.
3
SPEAKER_00
They have all kinds of supplements on her site.
3
SPEAKER_00
It s jshealthvitamins.com slash skinny.
3
SPEAKER_00
This episode is sponsored by eBay Authenticity Guarantee.
3
SPEAKER_00
With eBay Authenticity Guarantee, whether you re looking for a head-turning handbag or a watch that says it all, eBay has you covered.
3
SPEAKER_00
I am a fan of going on eBay and finding really great designer vintage coin purses or wallets.
3
SPEAKER_00
It s been like a thing that I ve been doing, and I love using eBay because I know it s actually authentic.
3
SPEAKER_00
There are a lot of sites that are not authentic and eBay is not one of them.
3
SPEAKER_00
They literally make sure you re getting the real deal.
3
SPEAKER_00
All you have to do is search and you can just look for that blue checkmark and it will say Authenticity Guarantee.
3
SPEAKER_00
So it sort of like takes any pain points out of shopping for designer online.
3
SPEAKER_00
They also have watches, they have jewelry, they have shoes, they have all the good stuff and the best designer stuff.
3
SPEAKER_00
So I actually bought like a baby blue Celine little wallet situation.
3
SPEAKER_00
I use it as a handbag.
3
SPEAKER_00
Sometimes I ll put it in a big handbag.
3
SPEAKER_00
It s absolutely beautiful.
3
SPEAKER_00
It came in crisp, stunning condition, and I know it s real and it s authentic.
3
SPEAKER_00
Every stitch, sole logo, and every inch of it, they re making sure it s the real thing for you.
3
SPEAKER_00
I also love how they re so committed to the process like they have meticulous experts who are so passionate about making sure that your goods are authentic.
3
SPEAKER_00
Ensure your next purchase is the real deal.
3
SPEAKER_00
Visit ebay.com for terms.
3
SPEAKER_00
That s ebay.com for terms.
3
SPEAKER_00
That s ebay.com for terms.
3
SPEAKER_00
Well, what I think is so great about array is like it s holistic, but it s not granola.
3
SPEAKER_00
Yes.
3
SPEAKER_00
And that s why I think it resonated with me is it s not like it s not so I don t even know what the what s the crunchy and crunchy granola is.
3
SPEAKER_04
It s not it s not simple and done before.
3
SPEAKER_00
Yes, but it s also there s practices from traditional practices from a long time ago that you guys have pulled through.
3
SPEAKER_00
Yes.
3
SPEAKER_00
But it s fresh.
3
SPEAKER_00
Yes.
3
SPEAKER_00
And modern.
3
SPEAKER_00
Does that make sense?
3
SPEAKER_00
Yes.
3
SPEAKER_00
I m not saying it eloquently.
3
SPEAKER_01
No, you are.
3
SPEAKER_01
And that was the whole thing, that there was so much in holistic wellness, which was there as answers to our day-to-day issues, but it was very convoluted and very complicated for consumers.
3
SPEAKER_01
Personally, for me,
3
SPEAKER_01
I remember when I got into the holistic world, I was so overwhelmed, and there was no simple chic.
3
SPEAKER_01
There was none of that.
3
SPEAKER_01
I remember going into places like Sephora, and I was like, this is so easy for me to understand that I need this for my under eyes.
3
SPEAKER_01
hyperpigmentation or whatever I have and there was no answer like that in wellness and let alone something that was like beautiful so people would actually want to use it and I have a life you guys like I want to eat the pasta and I wanted like answers to not feeling like shit.
3
SPEAKER_04
It s crazy, guys.
3
SPEAKER_04
The level of unregulation in the supplement industry is just absolutely insane.
3
SPEAKER_04
And so, you know, even today, majority of these supplements, they don t work, they make crazy claims.
3
SPEAKER_01
Oh my god, the claims?
3
SPEAKER_01
We saw one, shit you not, it was for money manifestation.
3
SPEAKER_01
A money manifestation supplement.
3
SPEAKER_01
I swear I will send it to you guys afterwards.
3
SPEAKER_02
It s crazy.
3
SPEAKER_01
We like circulated it.
3
SPEAKER_01
Our next co-brand.
3
SPEAKER_01
Wait a minute.
3
SPEAKER_02
That s what I wanted to do with Michael.
3
SPEAKER_00
Michael, that s your... So wait, no, no, no.
3
SPEAKER_00
Hold on.
3
SPEAKER_00
I have to know about the supplement regulation.
3
SPEAKER_00
So what s an example of something that we should be like, like knowing?
3
SPEAKER_04
This is OK.
3
SPEAKER_04
This is maybe not applicable to the regular person, but I m going to tell them about the crazy rhinos.
3
SPEAKER_04
OK, so this is insane, guys.
3
SPEAKER_04
OK, there s this there s a product.
3
SPEAKER_04
We met this Chinese guy in one of the expos and he s selling crazy rhino pills.
3
SPEAKER_04
These pills... Have you guys heard of this?
3
SPEAKER_04
I don t know if you guys have heard of this, but... Is this part of the rhino dick?
3
SPEAKER_00
Yes!
3
SPEAKER_02
Yes, Michael!
3
SPEAKER_02
Lauren, listen, I read far and wide.
3
SPEAKER_00
Michael takes Rhin-O-Dick.
3
SPEAKER_02
Carson, Carson, get rid of the Rhin-O-Dick pills in my office.
3
SPEAKER_02
No, do not.
3
SPEAKER_02
I m just kidding.
3
SPEAKER_04
Michael, this pill, okay, it cost them $2 to make.
3
SPEAKER_04
They only sell it at petrol stations.
3
SPEAKER_04
Okay, they sell it for $14.
3
SPEAKER_04
And this thing gives you an erection for 14 days.
3
SPEAKER_02
But hold on, they claim it does or it does?
3
SPEAKER_01
No, it actually does.
3
SPEAKER_01
And they say it s all natural.
3
SPEAKER_01
Have you tried it?
3
No!
3
SPEAKER_01
You guys, they claim it s on day 12.
3
SPEAKER_02
Hold on, let me tell you guys something.
3
SPEAKER_02
If I had an erection for 14 days, I would be freaking the fuck out.
3
SPEAKER_02
I d be pissed off.
3
SPEAKER_00
That s kind of hot.
3
SPEAKER_00
Let s go on a trip for 14 days.
3
SPEAKER_00
No, it would not be fun.
3
SPEAKER_00
Wait, is it Viagra?
3
SPEAKER_00
It s actually... No, so they say it s all natural, but it s laced with Viagra.
3
SPEAKER_04
No, it s laced with like bad Viagra.
3
SPEAKER_04
It s laced with all... And then the ingredients on the back say all these different... Say all these natural things.
3
SPEAKER_02
Wait, hold on though.
3
SPEAKER_02
So you could be just sort of average Joe going to fill up your car at a petrol station.
3
SPEAKER_02
And you re like, hey, I m going to try this Rhino supplement.
3
SPEAKER_02
And the next thing you know, you re running around hard for 14 days straight.
3
SPEAKER_02
14 days is nuts.
3
SPEAKER_02
I would be having a fucking meltdown.
3
SPEAKER_04
And the package says nothing about a bag or nothing about lace or whatever.
3
SPEAKER_04
It s got lace.
3
SPEAKER_04
It s laced with all kinds of shit.
3
SPEAKER_04
Literally, my friend told me that they come, they come to the hospital because it s 14 days.
3
SPEAKER_02
Well, of course, we have to go pick up my kid at school.
3
SPEAKER_04
Exactly.
3
SPEAKER_04
And my friend had to cut the base of the dick to bleed them out so the dick would become soft again.
3
SPEAKER_04
It s crazy.
3
SPEAKER_04
And then stitch it back up.
3
SPEAKER_00
Oh, you know what I love about Michael?
3
SPEAKER_00
I will say one thing I love about my husband.
3
SPEAKER_00
My husband eliminates
4
SPEAKER_02
all distraction.
4
SPEAKER_02
Like there s there s no rhino dick for him because he just does it all of he s like a person like a horse with blinders.
4
SPEAKER_02
He eliminates all distraction.
4
SPEAKER_02
So I don t have to worry about cutting a hole in your penis to let the blood come out.
4
SPEAKER_03
Have you ever seen that movie like Yes Man?
4
SPEAKER_03
Is that what it s called with Jim Carrey?
4
SPEAKER_03
Yeah.
4
SPEAKER_03
I m the fucking opposite.
4
SPEAKER_03
No, I m the no man.
4
SPEAKER_03
I want to I think people don t say no enough.
4
SPEAKER_02
It s like a big compliment because going out to dinner after podcasting.
4
SPEAKER_02
Guess what?
4
SPEAKER_02
With you two.
4
SPEAKER_02
Yeah, well, of course.
4
SPEAKER_01
We re so excited.
4
SPEAKER_03
No, I m excited.
4
SPEAKER_02
He does not do this often.
4
SPEAKER_02
Let him go.
4
SPEAKER_02
No, he d be like, no.
4
SPEAKER_02
He was so excited.
4
SPEAKER_02
He s like, sip and nish.
4
SPEAKER_02
Weston got in on it.
4
SPEAKER_03
And the next thing I know, Weston s like, can I go?
4
SPEAKER_02
You break the mutual.
4
SPEAKER_02
Oh my God.
4
SPEAKER_03
That s hilarious.
4
SPEAKER_03
No, but here s the thing.
4
SPEAKER_03
I think there s like raps and everything.
4
SPEAKER_03
Again, I mean, I don t know about this horny rhino dick thing, but that s what it s called.
4
SPEAKER_03
But that seems extreme and I would caution people against it.
4
SPEAKER_02
I m going to give you a little sprinkle.
4
SPEAKER_03
going back to focus.
4
SPEAKER_02
That s a transition.
4
SPEAKER_03
I think that so many people just get distracted with so much shit in life and they can t focus on anything.
4
SPEAKER_03
And as soon as something gets tough or challenging or as soon as something they get met with a speed bump, it s like in order to still feel like a success or feel like they re productive, they jump into that other thing to distract themselves from something that s either not working or something they shouldn t be paying attention to.
4
SPEAKER_03
And again, as a compliment, I think what s so crazy when I
4
SPEAKER_03
see what you guys are doing now compared to the last conversation is this has been so fast in such a short period of time.
4
SPEAKER_03
And I m well aware of the resources you had.
4
SPEAKER_03
And I wanted to end that with asking you after that conversation, what were the first things where you started putting wins on the board where it s like, okay, this is actually going to be something.
4
SPEAKER_00
We, okay.
4
SPEAKER_00
So I think going back to what you said, I think people, you know, people really underestimate what they can do in five years and overestimate what they can do in three months.
4
SPEAKER_00
Right.
4
SPEAKER_00
Or five months.
4
SPEAKER_00
And, and for us, when we, like, so when we got the money immediately, we knew we had a plan for exactly what we wanted to do.
4
SPEAKER_00
We went in.
4
SPEAKER_03
When you first got it, when people invested.
4
SPEAKER_00
When people invest it, like we went to raise money with knowing exactly what we wanted to do.
4
SPEAKER_00
Like the company was already doing well.
4
SPEAKER_00
We wanted like fuel for the fire.
4
SPEAKER_00
Right.
4
SPEAKER_00
So immediately we like, okay, we want to hire very specific team members because Sif and I can t hire interns anymore.
4
SPEAKER_00
So you want to level up the team because your company is as good as your team.
4
SPEAKER_00
So level up the team, that s number one.
4
SPEAKER_00
Number two, we invested heavily in things that really matter to the brand.
4
SPEAKER_00
So we wanted to, you know, up our creative.
4
SPEAKER_00
We really wanted to up the people that we were dealing with in terms of partnership.
4
SPEAKER_00
We want to work with better people.
4
SPEAKER_00
We wanted to be able to work, guys, even with like celebrities.
4
SPEAKER_00
And this is a story behind how even Hailey Bieber ended up investing in the company because of these efforts.
4
SPEAKER_00
So we just leveled up the people, leveled up the investment in the things we were doing already, just to like really
4
SPEAKER_00
Do better in those things.
4
SPEAKER_00
Yeah.
4
SPEAKER_03
So it sounds like when you got the capital, you knew specifically what you were going to use it for.
4
SPEAKER_03
And a lot of people just think, Hey, I need money.
4
SPEAKER_03
And then I ll figure it out later.
4
SPEAKER_03
Like you guys knew really smart.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
And the thing is guys that like, I think a lot of people feel again, that they need to raise all this capital to get a business started.
4
SPEAKER_01
I think with us, because we refrained from raising money for like a year and a half.
4
SPEAKER_01
Okay.
4
SPEAKER_01
Like we were really like, we knew what was working in the business and what we needed to invest money into.
4
SPEAKER_01
And I think that for new founders, it s like, don t get distracted by those headlines about who raised what.
4
SPEAKER_01
Stay in your lane, really figure out what is resonating with your audience.
4
SPEAKER_01
And then when you re going out to raise, it s just better conversations.
4
SPEAKER_01
It s just so much easier.
4
SPEAKER_00
You know guys, we have not even told anybody that we ve raised money yet.
4
SPEAKER_00
Like, there s not a single headline about Nish and Sip found us a rig, go and raise X amount of money.
4
SPEAKER_00
Like, nobody s ever said that.
4
SPEAKER_01
Like, Hailey Bieber is one of our investors.
4
SPEAKER_01
We could have, you know, done like press around that.
4
SPEAKER_01
We just chose not to.
4
SPEAKER_00
And the reason is because we re thinking about it.
4
SPEAKER_00
We re like, if you announced it, what, like what positive effect does it have on the business?
4
SPEAKER_00
Apart from making Stef and I look really, really cool.
4
SPEAKER_00
And like, it obviously gets other investors really excited, but we care about the consumers.
4
SPEAKER_00
Like there s, I feel like a lot of founders care about what the other founder community thinks of them.
4
SPEAKER_00
We care about what the consumers think of us.
4
SPEAKER_02
This is so true.
4
SPEAKER_02
I m going to say something that I said behind the scenes on the podcast right now.
4
SPEAKER_02
I was talking to a PR company and they wanted me to do a dinner for influencers with my new product launch, which is what every founder does.
4
SPEAKER_02
Not shitting on it.
4
SPEAKER_02
I get it.
4
SPEAKER_02
You want to get all the influencers with the dinner.
4
SPEAKER_02
And this is actually going to pull back to the butcher s daughter.
4
SPEAKER_02
You want to get all the influencers out sitting at the table, have the product, have them posted on Instagram and do a story.
4
SPEAKER_02
So basically the influencers are using you for free product and the dinner and to maybe get a brand deal.
4
SPEAKER_02
And then you re using the influencers to get social.
4
SPEAKER_02
And I said to the PR company, I said, I don t want an influencer dinner.
4
SPEAKER_02
If I m going to throw a dinner, I m going to throw it for the community.
4
SPEAKER_02
And I m going to invite the community to come interact with the product because the community at the end of the day is one, in my opinion, incredibly influential.
4
SPEAKER_02
And it s way more organic.
4
SPEAKER_02
And I want to give back to the community.
4
SPEAKER_02
I would rather have a dinner with the people who have supported me.
4
SPEAKER_02
I m not to be honest.
4
SPEAKER_02
I really don t.
4
SPEAKER_02
I almost kind of think it s a waste of time to just placate to influencers because that s the box you re supposed to check.
4
SPEAKER_02
Which brings us to the Butcher Daughter event that we re doing.
4
SPEAKER_02
We are involving the community, which we didn t even have this conversation.
4
SPEAKER_02
We re just both on the same frequency of like, how can we do something that integrates the consumer?
4
SPEAKER_03
This is exactly like, I think part of the problem is that people that are
4
SPEAKER_03
Running companies, many people just look at what other people have done, like, okay, that s what I need to do to be successful.
4
SPEAKER_03
And they re not actually in touch with the person that they re actually trying to reach.
4
SPEAKER_01
Yes.
4
SPEAKER_01
And I think like this goes back to, you guys remember last year, there was like a de-influencing trend, right?
4
SPEAKER_01
Like where people were like, oh, like influencers, just like people are pissed off.
4
SPEAKER_01
And I think the reason was because brands had
4
SPEAKER_01
So how can you
4
SPEAKER_01
not treat your consumer like an influencer.
4
SPEAKER_01
So I think for us, like it was and I like it was really important for us to have something that involved our consumer.
4
SPEAKER_00
Because everybody says this.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
We actually put our money where our mouth is.
4
SPEAKER_00
Right.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
Literally make a lot of our budget.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
Huge percentage of our budget.
4
SPEAKER_00
Chunk of our budget.
4
SPEAKER_00
Majority of the budget.
4
SPEAKER_02
It s not just budget, though, that you guys do.
4
SPEAKER_02
And it s not for me.
4
SPEAKER_02
It s not just budget.
4
SPEAKER_02
It s time.
4
SPEAKER_02
Yes.
4
SPEAKER_02
Like, you know, if I get to meet someone in person, like I ll go an extra mile of sending them a card or a book.
4
SPEAKER_02
There s just ways to like serve the client.
4
SPEAKER_02
Agree.
4
SPEAKER_02
And it s it is, of course, the budget.
4
SPEAKER_02
But what you guys also do well is putting in the time and the effort.
4
SPEAKER_02
taking the Polaroid.
4
SPEAKER_02
I know you guys do events all the time.
4
SPEAKER_02
We re doing an event together for the community.
4
SPEAKER_02
I think like it s it is budget, but brands also need to realize that it s time and it s effort.
4
SPEAKER_02
And the efforts can t just be towards making money all the time.
4
SPEAKER_02
Yeah, because here s what I ve learned.
4
SPEAKER_02
People talk in person.
4
SPEAKER_02
I know people don t understand this, but people go to happy hour with their friends and people s brands, reputations are on the line in my opinion.
4
SPEAKER_02
And they re talking kids, girls, whatever, are talking to each other and they re talking about the brands offline.
4
SPEAKER_02
And I think that that s missed and there s a missing piece to it.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
I remember again, like when we first started talking, Lauren, you were like, Sif, you know, I m very much over brands just pouring all this money into just like influencer content.
4
SPEAKER_01
Like, why don t you focus more on content from your community?
4
SPEAKER_01
That s what I m doing.
4
SPEAKER_01
And I was like, this is what I call like smart and like ahead of the curve because you were thinking
4
SPEAKER_01
ahead before other brands were following suit.
4
SPEAKER_01
And like I think, Lauren, something you ve done really well is put your audience first.
4
SPEAKER_01
Like you started doing it with your blog.
4
SPEAKER_01
I still remember where you were like, I follow girls within my community, not just other influencers, because I want to see what they re up to.
4
SPEAKER_01
And I think like that s the lens that brands need to think from, you know, like you need to know what matters to your consumers and how they can feel like they re a part of your brand too.
4
SPEAKER_02
I think brands are spent too much time focusing on how they can serve the influencer as opposed to
5
SPEAKER_03
the community.
5
SPEAKER_03
And to me, I actually think it s more valuable to see my product out in the wild.
5
SPEAKER_03
Yes.
5
SPEAKER_03
And how people are really interacting with it than people that I have paid to do it.
5
SPEAKER_03
And I will tell you my favorite content that I ve ever seen posted is someone who bought my product and really loved it and went on stories or tick tock and talked about it.
5
SPEAKER_03
It s so much more
5
SPEAKER_03
rewarding to a founder, in my opinion, to hear a real, honest, authentic review of someone who s just fucking obsessed with the product than someone who s been paid to say it.
5
SPEAKER_03
I think the focus with brands moving forward needs to be more on the people who have already bought from you
5
SPEAKER_03
and less on just putting budget towards influencers and throwing it at the wall and seeing what sticks.
5
SPEAKER_04
Yeah, I couldn t agree more.
5
SPEAKER_05
There was a time in New York, if you remember, we were crossing the street and one of our customers in the car yelled out.
5
SPEAKER_05
It was like, oh, my God, are you guys Nation Civ from Array?
5
SPEAKER_05
I was like, yeah.
5
SPEAKER_05
And then we freaked out.
5
SPEAKER_01
We were like, they re like, we love your product.
5
SPEAKER_01
I m like, how do you know?
5
SPEAKER_01
They re like, is that plenty of fish?
5
SPEAKER_01
Oh, my God, you look like him, but your muscles are so big.
5
SPEAKER_00
Wait, isn t it Plenty of Niche?
5
SPEAKER_00
It s Plenty of Niche!
5
SPEAKER_04
But you know, it came from Plenty of Fish.
5
SPEAKER_04
I came up with that name because I was like, this is hysterical.
5
SPEAKER_03
Like, you ve got to be Plenty of Niche.
5
SPEAKER_03
Maybe we need to do like a Plenty of Niche, like another Instagram account.
5
SPEAKER_03
Something funny.
5
SPEAKER_03
That s the next brand.
5
SPEAKER_05
Yeah, it is.
5
SPEAKER_05
It is.
5
SPEAKER_00
I have an unrelated question, which I feel like we could go down the rabbit hole on business topics.
5
SPEAKER_00
For you two personally, okay, so when we met you guys were doing this, Mary, but like I know it s not easy to run a company as a married couple all the time.
5
SPEAKER_00
How do you guys navigate that dynamic now and how do you know when to disconnect?
5
SPEAKER_00
I don t know if there is a way to disconnect.
5
SPEAKER_03
Yeah, like are you having sex talking about data?
5
SPEAKER_05
Dude, it s, you know, okay, you know what s so funny, Lauren?
5
SPEAKER_05
It s on my personal top five.
5
SPEAKER_05
I m like, I need to give Sif 100 orgasms this year.
5
SPEAKER_03
What?
5
SPEAKER_05
100.
5
SPEAKER_05
Yeah.
5
100.
5
SPEAKER_03
100.
5
SPEAKER_03
Michael gave me 100 last night.
5
SPEAKER_00
You re definitely on the rhino.
5
SPEAKER_00
Yeah, I m on the rhino dick.
5
SPEAKER_00
No.
5
SPEAKER_04
It s actually Michael s company.
5
SPEAKER_00
Rhino dick.
5
SPEAKER_00
No, but listen, see, this is important because I think again, like
5
SPEAKER_00
Lauren and I have to do, I will say, actually figuring out the working piece is, if you could figure that piece out, the other stuff in the relationship actually becomes, I think the working piece is the hardest thing to figure out.
5
SPEAKER_04
Yeah.
5
SPEAKER_04
I think, like we, personally, I have like certain boundaries and I think like one person needs to be more vocal than the other.
5
SPEAKER_04
So, and that s me.
5
SPEAKER_04
What are your boundaries?
5
SPEAKER_04
So at night, so we have different schedules.
5
SPEAKER_04
Okay.
5
SPEAKER_04
I m a morning person, like psycho, and he s a night person, also psycho.
5
SPEAKER_04
And sometimes- I m neither, but go on.
5
SPEAKER_04
You guys, he comes into the room, like this was early days, obviously, like we ve cut that shit because like it was giving me such anxiety.
5
SPEAKER_04
He d come into the bedroom at like 10 when I m trying to sleep and he s like, okay, well, Sif, this is the operational issue we re dealing with.
5
SPEAKER_03
I m like, I m like, out, out, immediately, no.
5
SPEAKER_03
You know what s even worse than that?
5
SPEAKER_03
And you ll, I m sure he s done this one, is when you re in the room, you re so relaxed, you re with your Kindle, you re just like winding down, you have your iPads on, whatever you re doing.
5
SPEAKER_03
And they come in, but they don t say anything.
5
SPEAKER_03
But there s a heavy lumbering energy.
5
SPEAKER_03
So it s like it s like this.
5
SPEAKER_03
Everything s quiet.
5
SPEAKER_03
I have my five to eight hertz on chimes are being and it s this.
5
SPEAKER_01
Oh, shit.
5
SPEAKER_01
Oh,
5
SPEAKER_01
I gotta do this thing tomorrow.
5
SPEAKER_01
And sometimes it s just pacing.
5
SPEAKER_01
Yeah.
5
SPEAKER_01
Pacing.
5
SPEAKER_03
I m like, get the fuck out.
5
SPEAKER_03
That s worse to me than talking.
5
SPEAKER_01
Yes.
5
SPEAKER_03
The heavy door slam.
5
SPEAKER_03
The shit makes me, when he says shit, I m like, I m out.
5
SPEAKER_03
I don t care.
5
SPEAKER_03
The house is running down, and it s like a trigger.
5
SPEAKER_03
I m like, get the fuck away.
5
SPEAKER_03
He s saying shit because, like, he dropped the hanger on the floor.
5
SPEAKER_03
I m like, get the fuck out of my room.
5
SPEAKER_00
Well, there s a bigger issue than the hanger, but it all made sense.
5
SPEAKER_00
There s clearly a bigger issue than the hanger, guys.
5
SPEAKER_03
Or they want to talk.
5
SPEAKER_03
Like, they want to talk.
5
SPEAKER_03
You re, like, trying to do something on your phone or something, and they re like, are you listening to me?
5
SPEAKER_00
We re gonna have to turn down your mic on this episode.
5
SPEAKER_00
You re blowing out my eardrum.
5
SPEAKER_04
I m not listening to you.
5
SPEAKER_04
I am not listening to you.
5
SPEAKER_04
Yeah, so I have like boundaries where I m like, no.
5
SPEAKER_04
When I m in bed, we are not talking about work because it impedes on my quality of sleep.
5
SPEAKER_04
My deep sleep is interrupted, okay?
5
SPEAKER_04
Like I track that shit on my aura ring, okay?
5
SPEAKER_04
The anxiety is not it.
5
SPEAKER_00
But what if he wants to talk to you?
5
SPEAKER_00
What if you want to talk to him about it in the morning?
5
SPEAKER_04
I m not just gonna wake him up at 6 a.m.
5
SPEAKER_04
Which is when I m up and he s snoring being like, hey Nish.
5
SPEAKER_04
He needs mouth tape, he s snoring.
5
SPEAKER_05
No, I m not snoring guys, this is a lie.
5
SPEAKER_03
I have a recorded voice note swear on my life.
5
SPEAKER_05
It s breathing, I m just breathing Michael.
5
SPEAKER_03
No, we can t be breathing out of our mouth.
5
SPEAKER_03
We can t be breathing out of our mouth.
5
SPEAKER_05
Fine.
5
SPEAKER_03
I m gifting you mouth tape.
5
SPEAKER_03
I think I have some.
5
SPEAKER_03
You have to sleep with mouth tape.
5
SPEAKER_03
There s no mouth breathing.
5
SPEAKER_00
For real?
5
SPEAKER_00
There s no, I ve learned sometimes in a marriage.
5
SPEAKER_03
I ll tell you offline.
5
SPEAKER_03
There s no mouth breathing.
5
SPEAKER_00
All you have to do to trigger your wife is just breathe.
5
SPEAKER_00
It s just how it goes sometimes.
5
SPEAKER_05
Consistently triggered by my breathing.
5
SPEAKER_04
You guys.
5
SPEAKER_04
So I took voice note recordings of him snoring in the morning.
5
SPEAKER_04
Anyway, I m not going to wake him up when he s like, this tape is mouth shut.
5
SPEAKER_05
Oh my God.
5
SPEAKER_00
So you guys have the boundaries, but.
5
SPEAKER_05
No, Michael, look, yes, there s certain boundaries or whatever, but we are not plugging out from this, like our company, like we are consistent.
5
SPEAKER_05
Let s be real about this for a second, right?
5
SPEAKER_05
Like when things are going this fast, you re consistently in it.
5
SPEAKER_05
Me and Sif are so
5
SPEAKER_05
so deep in this right now that we, we love it.
5
SPEAKER_05
Like we can t get enough.
5
SPEAKER_05
We are consistently rolling with adrenaline.
5
SPEAKER_05
Like we are, we re in it full time.
5
SPEAKER_05
We re talking about this all the time, the good and the bad, but like our life is, has
5
SPEAKER_05
you know, 10x in all aspects in the last two years.
5
SPEAKER_05
Like, how can we not be happy about everything that s happening?
5
SPEAKER_00
Well, this is, this is, I think, an important topic because initially, like, Lauren would try to, not to pick on you, Lauren, but you would try to do this thing where it s like, we re going to separate
5
SPEAKER_00
the business part of our life from the personal part of our life and i kept trying to say like the business is our life and so is the person it s all it s all one big thing the same parent i think this is where couples need to really be thoughtful like when you when you decide to get with someone are you aligned in the kind of life you want to live like
5
SPEAKER_00
I don t want to unplug all the time and talk about butterflies and rainbows and stuff like that.
5
SPEAKER_00
I want to talk about the stuff that I do.
5
SPEAKER_00
I am not talking about butterflies and rainbows, bitch.
5
SPEAKER_00
I don t want to talk about what s going on at the PTA meeting at school.
5
SPEAKER_00
That s not the kind of dad I am.
5
SPEAKER_00
I want my kid to have a good time, but that s just not me.
5
SPEAKER_00
So you have to find a person that s aligned in the life that you re building to be happy.
5
SPEAKER_02
I am someone who travels a lot and I m constantly trying to be healthy when I travel, but it is a struggle.
5
SPEAKER_02
But leave it to the Westin Hotels to fix this issue.
5
SPEAKER_02
Okay, you guys, first of all, they have over 200 destinations around the world and they re committed to all things wellness.
5
SPEAKER_02
So what they ve done is they ve made travel an opportunity to actually enhance your well-being.
5
SPEAKER_02
They have like this whole situation that s dedicated to move, eat, and sleep well.
5
SPEAKER_02
They even have a Westin workout fitness studio.
5
SPEAKER_02
It s equipped with state-of-the-art equipment and you can customize your workouts while on the go.
5
SPEAKER_02
They have like Bala products that you can borrow during your stay.
5
SPEAKER_02
They really thought of everything.
5
SPEAKER_02
You can do your own thing in your guest room with workout and recovery gear.
5
SPEAKER_02
It s all available on on-demand through Westin s gear lending program.
5
SPEAKER_02
You should know they also have eat well.
5
SPEAKER_02
They have Westin chefs and craft design dishes to keep your well-being in mind.
5
SPEAKER_02
So they ve really zoned in on portion control.
5
SPEAKER_02
They think about nutritional balance.
5
SPEAKER_02
They re just committed to helping you eat healthy nourishing meals.
5
SPEAKER_02
And lastly, they have sleep well.
5
SPEAKER_02
This is all about recharging your body and mind with a restorative sleep.
5
SPEAKER_02
Westin s even has a renowned heavenly bed.
5
SPEAKER_02
So they really thought of all the things health and wellness wise at Westin Hotels.
5
SPEAKER_02
There s amenities and offerings aimed to help you move well, eat well, and sleep well, so you can keep your well-being close while away.
5
SPEAKER_02
Find wellness on your next day at Westin.
5
SPEAKER_03
All right, there is this sleep pack by Momentous.
5
SPEAKER_03
I heard about it
6
SPEAKER_02
from Andrew Huberman and Michael started taking it.
6
SPEAKER_02
And at first I was like, okay, like this is Michael s like new thing.
6
SPEAKER_02
It is absolutely amazing for sleep.
6
SPEAKER_02
It s like this little packet and it has three natural ingredients.
6
SPEAKER_02
Okay.
6
SPEAKER_02
It comes with magnesium and there s three different kinds.
6
SPEAKER_02
I feel like I m in a flub the words.
6
SPEAKER_02
but it s L-threonate, L-pentagon, and L-theanine.
6
SPEAKER_02
And basically everything in this little sleep pack is helped you to achieve a restful and rejuvenating sleep experience.
6
SPEAKER_02
The supplements that Momentus does are like 10 out of 10 and I tried it.
6
SPEAKER_02
I couldn t believe it.
6
SPEAKER_02
It was like my sleep was so deep.
6
SPEAKER_02
So I fell asleep faster.
6
SPEAKER_02
And also this is so weird, but like the sleep depth was like a deep, deep sleep.
6
SPEAKER_02
I also felt like it really supported relaxation and like going into a sleep.
6
SPEAKER_02
So then we got to interview one of the founders of Momentous, and I found out that they are so meticulous and intentional when it comes to sourcing ingredients.
6
SPEAKER_02
Everything is third-party tested, so it s no surprise that someone like Andrew Huberman, that s really well-respected in the supplement industry, is obsessed with the sleep pack.
6
SPEAKER_02
This is what I would try for Momentous.
6
SPEAKER_02
They have a lot of different products.
6
SPEAKER_02
I also like their creatine.
6
SPEAKER_02
They have like a collagen peptide, but you got to try their sleep pack.
6
SPEAKER_02
I know you guys are going to DM me about it.
6
SPEAKER_02
Visit livemomentous.com slash skinny and use code skinny at checkout.
6
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You get 15% off your first purchase.
6
SPEAKER_02
That s live momentous.
6
SPEAKER_02
M-O-M-E-N-T-O-U-S.com slash skinny.
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SPEAKER_02
Use code skinny for 15% off your first order.
6
SPEAKER_01
So say, for example, we have date night or like we have something that we re doing, which is like to connect with the two of us.
6
SPEAKER_01
If we re talking business at that point, like we re not talking about something that has like gone dreadfully wrong.
6
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OK, like if we re in the middle of a shitstorm, like we ve been dealing with it all day, all week, all month.
6
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that time, we ll still talk about the business if we need to, but it ll be like something we re excited about.
6
SPEAKER_01
Like, oh, like this is what I think will really move the needle for us next.
6
SPEAKER_01
Or like, this is the thing that I m focusing on, which is like really exciting versus like the things that ll drain your energy.
6
SPEAKER_01
So I think like, even though the business is always top of mind, like I think certain things will just drain you of your energy because like, you know, there s like operational shit going wrong all the time, you know?
6
SPEAKER_03
Of course.
6
SPEAKER_02
You guys both seem really aligned though with your overall vision, not just business.
6
SPEAKER_03
It sounds like your ambitions in life are aligned.
6
SPEAKER_03
For sure, for sure.
6
SPEAKER_03
This nice woman, and I m not going to put her on blast either, wrote me this message.
6
SPEAKER_03
I showed it to Lauren and it was basically like, hey, I wanted to ask you, I m in this relationship and
6
SPEAKER_03
Like she s super ambitious, but her partner s not.
6
SPEAKER_03
And like, she wants this stuff, but he doesn t.
6
SPEAKER_03
And she says, is love enough?
6
SPEAKER_03
And I just bluntly responded.
6
SPEAKER_03
I said, absolutely not.
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SPEAKER_03
It s not, it s not enough.
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SPEAKER_03
You re not going to, I go at some point and you re, he s going to become resentful of your ambition and you re going to become resentful of his lack of ambition.
6
SPEAKER_03
Not that one s better than the other, but like, that s, and I was like, it s just not going to work out.
6
SPEAKER_03
It s just, you re not aligned in life.
6
SPEAKER_02
My trainer, Brent told me that he has trained so many couples together.
6
SPEAKER_02
And he says that they either really thrive together because they re both on the same page about their fitness goals.
6
SPEAKER_02
Or one gets in really great shape and the other one sits on the couch and drinks beers or watches reality television.
6
SPEAKER_02
And he says, most of those marriages end up in divorce that he s seen.
6
SPEAKER_02
And I thought that was interesting because you could apply that to all aspects.
6
SPEAKER_02
It s true what Michael s saying.
6
SPEAKER_02
You can get resentful if one of, if one of you is like so driven and wants this for the business and the other one s like, I really just don t care.
6
SPEAKER_03
Same thing can happen with children.
6
SPEAKER_03
Say somebody wants to have four or five children and they want to raise a family and that s what they want to do.
6
SPEAKER_03
Another person s like, I really only want one.
6
SPEAKER_01
It s like, yeah, you get this balance.
6
SPEAKER_01
I think like that alignment is incredibly important.
6
SPEAKER_01
And I think like, you know, your business, like what you want to do with your life, like that s pretty major.
6
SPEAKER_01
Like that s not just something to sweep under the rug.
6
SPEAKER_01
Like Nish and I are so aligned with like what we want to do.
6
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in terms of work, in terms of the vision that we have for our health, the expectations that we have for self-growth.
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And I think if you don t have that, I don t know what you re connecting on.
6
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That s for sure.
6
SPEAKER_00
But Seth, also, I think one thing you and I do really well, especially more recently, is we have found things that bring us intense amounts of joy independently.
6
SPEAKER_00
Both of us are so excited, completely independent of each other.
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SPEAKER_00
That s healthy.
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To just have a good time in our lives ourselves.
6
SPEAKER_00
For me,
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For me, that s been like getting a personal trainer and working out all the time.
6
SPEAKER_00
Like I cannot get enough of going to gym for the one hour a day where we have a plan.
6
SPEAKER_00
I m trying to, you know, dunk right now.
6
SPEAKER_00
So like I have this whole thing that I m trying to do and it s like the most fun I m having by myself.
6
SPEAKER_00
So that s one of them.
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SPEAKER_00
The second one is.
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Like travel in general.
6
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Those are things we all do together.
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SPEAKER_00
No, I know some of them we do together, but like it s just sometimes you also travel kind of like I want to go to Toronto to hang out with my friends.
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SPEAKER_00
You hate Toronto as an example.
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SPEAKER_00
I don t hate Toronto.
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SPEAKER_00
I ll go to Toronto alone.
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SPEAKER_00
I don t care.
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SPEAKER_00
I m having a great time in Toronto.
6
SPEAKER_00
We just went to Toronto together.
6
SPEAKER_00
You re complaining the whole time.
6
SPEAKER_00
It s not a point.
6
SPEAKER_00
You re complaining the whole fucking time.
6
SPEAKER_02
What is your interest outside of niche?
6
SPEAKER_02
Read.
6
SPEAKER_02
Read.
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SPEAKER_02
I love to read.
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SPEAKER_00
That s so boring.
6
SPEAKER_00
But yeah, whatever it s about.
6
SPEAKER_00
No, it s not.
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SPEAKER_01
I love reading.
6
SPEAKER_01
What are you reading right now?
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Okay, honestly, guys, this is going to sound crazy, but I m rereading Harry Potter all over again.
6
SPEAKER_02
That s not crazy.
6
SPEAKER_02
That s not crazy.
6
SPEAKER_01
We love that.
6
SPEAKER_01
So I, like, this was like my favorite childhood book, obviously.
6
SPEAKER_01
It has been like five, six years since I last read it.
6
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Then I was at a dinner party and this girl, Sophie Elkis, I don t know if you know her,
6
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Congratulations to her.
6
SPEAKER_02
She just got married.
6
SPEAKER_01
I know.
6
SPEAKER_01
Her wedding was beautiful, but she was like, we both love books and we were just connecting on it.
6
SPEAKER_01
And I gave her a book recommendation.
6
SPEAKER_01
She s like, Sif, do you know what I just read?
6
SPEAKER_01
I just reread Harry Potter.
6
SPEAKER_01
I went home that very night.
6
SPEAKER_01
The way I downloaded all those five books.
6
SPEAKER_01
Anyway, I m rereading all of that.
6
SPEAKER_01
You know what it is?
6
SPEAKER_03
People think it s weird to reread books, but they rewatch movies all the time.
6
SPEAKER_01
Exactly.
6
SPEAKER_01
Also from the nonfiction side, I m finishing up Made to Stick.
6
SPEAKER_01
So love that as well.
6
SPEAKER_01
It was a great book.
6
SPEAKER_01
And I know you guys are a big fan of Robert Greene.
6
SPEAKER_01
I m obsessed with Robert Greene, obsessed with art history.
6
SPEAKER_01
So like those are my things that I like.
6
SPEAKER_01
What is Made to Stick?
6
SPEAKER_01
So it s a book on messaging and certain like how to make sure that whatever message you have around your brand or like if you re a founder or even like an employee that like you re speaking to people in a way that like
6
SPEAKER_01
they understand you.
6
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Because the thing is that I think that like one of the central cruxes of this book is like the curse of knowledge, where if you know a lot, it s hard to distill it down and like dumb it down for someone who doesn t know and have that context.
6
SPEAKER_01
And I think like people lose other people when they re messaging something, when they have all this knowledge and they assume that the other person does as well.
6
SPEAKER_01
So this really like teaches you how to speak to people in a way that they ll like understand it no matter what circumstance and context they re in.
6
SPEAKER_02
I m obsessed with this.
6
SPEAKER_02
Situation that you just said I call it long in the tooth Michael I know it s the wrong thing, but I call it long in the tool in the tooth means old I know but when someone I I m coining this new thing someone winded no I like call it long in the tooth I Think that when someone is long in the tooth.
6
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I
6
SPEAKER_02
You re saying every saying wrong.
6
SPEAKER_02
You guys are going to steal this saying.
6
SPEAKER_02
Trust me, you re going to be saying- Long in the tooth means old.
6
SPEAKER_02
I know, but I m making up my own context to it.
6
SPEAKER_01
Okay, tell me you re new.
6
SPEAKER_01
What?
6
SPEAKER_01
Long in the tooth.
6
SPEAKER_01
I ve never heard of this.
6
SPEAKER_01
To me, this is Lauren.
6
SPEAKER_02
Long in the tooth, Lauren TM.
6
SPEAKER_02
Yes, keep going.
6
SPEAKER_02
Long in the tooth is when you get on a Zoom call with someone and they take 45 minutes to explain to you something that could be wrapped in a bow in a minute.
6
SPEAKER_02
That s long in the tooth.
6
SPEAKER_02
Long in the tooth when you re an investor.
6
SPEAKER_02
Don t, this is-
6
SPEAKER_03
No, long in the tooth comes from horse s teeth growing so long, which indicates age, Lauren.
6
SPEAKER_02
I m saying that it indicates too long winded.
6
SPEAKER_02
No, that is- I like it.
6
SPEAKER_02
It s catchy.
6
SPEAKER_02
I will take this.
6
SPEAKER_02
Long winded is long winded.
6
SPEAKER_02
I m going to make March that says long in the tooth.
6
SPEAKER_02
But another long in the tooth situation.
6
SPEAKER_00
This is wild.
6
SPEAKER_00
We re just changing English.
6
SPEAKER_03
If we re going to use it in this context, this is a little bit long in the tooth.
6
SPEAKER_02
I m trying to get my message to stick.
6
SPEAKER_02
Okay, long in the tooth when you are pitched something about a brand.
6
SPEAKER_02
Have you ever been, you ve been pitched to invest.
6
SPEAKER_02
When someone takes 25 minutes to explain their brand to me, I m like, if you can t explain to me your brand in a minute, go back to the drawing board.
6
SPEAKER_02
That is long in the tooth.
6
SPEAKER_02
No, that is long-winded.
6
SPEAKER_02
I agree.
6
SPEAKER_02
That is the definition of long in the fucking tooth.
6
SPEAKER_01
Let me tell you, there s nothing worse.
6
SPEAKER_01
I speak to younger entrepreneurs a lot and they re like,
7
SPEAKER_02
like, how do you distill your message?
7
SPEAKER_02
And like, how are you so clear about what Array is?
7
SPEAKER_02
I was like, we can talk about what Array is in 30 seconds.
7
SPEAKER_02
Like, we can tell you in 30 seconds.
7
SPEAKER_02
And like, that s something that we had to refine as well when we started going and doing pitches.
7
SPEAKER_03
Yeah, I mean, it s not even just Array stuff.
7
SPEAKER_03
I think this is actually so funny.
7
SPEAKER_03
We were just talking about this, even with the team.
7
SPEAKER_03
Like, it is your job, when you talk to the team, like, this is a skill to have.
7
SPEAKER_03
And it s actually a really difficult skill to have, where everyone s talking about different ideas, and it is your job to direct the conversation in the piece that really, really matters.
7
SPEAKER_03
So everyone s talking about a problem.
7
SPEAKER_03
You re distilling the most important problem that requires time to solve.
7
SPEAKER_03
All the other problems can be solved outside, offline, individually.
7
SPEAKER_03
But when you re together, you re all, everyone s thinking of something and it is your job to direct everybody s thoughts into the one problem that matters and be like, okay, guys, this is the actual thing that matters.
7
SPEAKER_03
Let s go and solve this.
7
SPEAKER_03
Everything else is simple things that you can solve on your own.
7
SPEAKER_03
But it s a really difficult skill to have.
7
SPEAKER_01
You ve got to strain the pasta.
7
SPEAKER_00
people really, really need to understand in an email, in a conversation, in a meeting.
7
SPEAKER_00
Like if it can be, like if you re sitting there and saying, I need 15, 20 minutes to get my point across, then you haven t thought about the best delivery yet.
7
SPEAKER_01
Getting to the point is a skill.
7
SPEAKER_01
It s a skill to be practiced and refined and edited.
7
SPEAKER_01
And to me, it s a sign of high intelligence because if you re not getting to the point, there s two reasons to me.
7
SPEAKER_01
If you re not getting to the point,
7
SPEAKER_01
you re being self-indulgent.
7
SPEAKER_01
You want to hear yourself talk, to just talk.
7
SPEAKER_01
The other one is that you re not doing your job.
7
SPEAKER_01
So what you re doing is you re talking and talking and talking, but doing and saying nothing at the same time.
7
SPEAKER_01
So you re trying to overcompensate for a lack of a good job.
7
SPEAKER_01
Those are the two reasons that people over-talk.
7
SPEAKER_00
Or you just don t understand the concept well enough.
7
SPEAKER_01
And then a long-winded email, like you re taking someone s time.
7
SPEAKER_03
Nuts, yeah.
7
SPEAKER_01
I like, I tune out.
7
SPEAKER_01
I m like, how am I supposed to read this?
7
SPEAKER_01
This is like a novel.
7
SPEAKER_01
And it s so esoteric sometimes.
7
SPEAKER_01
Do you want to know what, like, is orgasmic for me?
7
SPEAKER_01
If anyone wants to email me, just send me an email with a subject line.
7
SPEAKER_01
Love.
7
SPEAKER_02
Love.
7
SPEAKER_01
The dream.
7
SPEAKER_01
Love your blog.
7
SPEAKER_01
Love Layla.
7
SPEAKER_00
Perfect.
7
SPEAKER_00
Not long in the tooth.
7
SPEAKER_00
Animals communicate about this long winded, not long in the tooth.
7
SPEAKER_02
They long in the tooth it.
7
SPEAKER_00
People just, they overdo it.
7
SPEAKER_00
Yeah, I don t know.
7
SPEAKER_00
I think it s a skill set that everybody could work on.
7
SPEAKER_00
Okay.
7
SPEAKER_01
You know what s not long in the tooth?
7
SPEAKER_01
The morning cleansing drops that we are launching together.
7
SPEAKER_03
Oh my God.
7
SPEAKER_01
La de puff.
7
SPEAKER_01
I could not be...
7
SPEAKER_03
Wait, Lauren, can we talk about this for a second?
7
SPEAKER_03
Tell people what this is.
7
SPEAKER_01
Okay, so the reason, I m gonna need to stick this, the reason that I love Array is because I was taking a lot of the elements in Array separately.
7
SPEAKER_01
So I would buy the bromelain, I would buy the dandelion root, and I was like putting these things together.
7
SPEAKER_01
But with you guys, you get all the things for bloat in one.
7
SPEAKER_01
So one, I really love that.
7
SPEAKER_01
Two, I am a person that likes to sex up my water.
7
SPEAKER_01
I always have done this.
7
SPEAKER_01
You can go back to my blog like 13 years ago.
7
SPEAKER_01
I love adding to my water because I m going to drink water anyway.
7
SPEAKER_01
So why not habit stack it with something that makes it better than it is?
7
SPEAKER_01
Optimization.
7
SPEAKER_01
And I have always wanted to do something for depuffing.
7
SPEAKER_01
I run Puffy and the brands just merged.
7
SPEAKER_01
The synergy of it all, it s literally perfect.
7
SPEAKER_01
So we have a tincture launching.
7
SPEAKER_01
It s pink.
7
SPEAKER_01
It s beautiful.
7
SPEAKER_01
You just put a few drops in your morning water.
7
SPEAKER_01
You could add lemon if you wanted to.
7
SPEAKER_01
You could add it to a smoothie.
7
SPEAKER_01
You can add it to tea.
7
SPEAKER_01
It s delicious.
7
SPEAKER_02
And it s actually incredible because not only does it de-puff because it has anti-inflammatory properties, it s also really rich in antioxidants.
7
SPEAKER_02
It also supports liver health, which is really like the center of detoxification in your body.
7
SPEAKER_02
So the number of benefits that this thing has, and if you start your morning routine off with it, it s just like it starts things off on the right foot.
7
SPEAKER_02
Like you re detoxing, you are
7
SPEAKER_02
de-inflamming?
7
SPEAKER_02
Is that a word?
7
SPEAKER_03
Yeah, you re kind of de-stressing the inflammatory markers in your body.
7
SPEAKER_03
And then it also actually really helps the bowel movements.
7
SPEAKER_03
And the whole thing is in a tincture form, which is a really effective, easy mechanism to kind of get into your body.
7
SPEAKER_03
And the product tastes amazing as well.
7
SPEAKER_02
I m drinking it right now.
7
SPEAKER_02
Yeah, there we go.
7
SPEAKER_00
Is it bad I have it before we go to dinner?
7
SPEAKER_00
No, it s really good.
7
SPEAKER_01
I like it when I m hungover.
7
SPEAKER_01
I think it s great when I m hungover.
7
SPEAKER_01
I have had it every single morning.
7
SPEAKER_01
I told you guys this off air.
7
SPEAKER_01
I have enjoyed it every single morning.
7
SPEAKER_01
I m drinking it right now.
7
SPEAKER_01
I really like it in ginger tea.
7
SPEAKER_01
The taste to me has hints of raspberry, but it s a little… It s very like herbal, which I like.
7
SPEAKER_01
So it s not gonna be some sweet sugar added bullshit artificial gross and the ingredients are organic dandelion, organic lemon balm, we also have a little organic yellow dock, fennel extract and organic raspberry leaf and every single thing is designed to de-puff, to de-bloat,
7
SPEAKER_01
And I have to say it s so pretty.
7
SPEAKER_01
This is not a bottle that you re shoving in your medicine.
7
SPEAKER_01
No, I m obsessed.
7
SPEAKER_01
It is so cute.
7
SPEAKER_02
It s like it s actually it s gorgeous.
7
SPEAKER_02
It s just it s I m so proud of this product.
7
SPEAKER_02
Like we are so excited about this.
7
SPEAKER_02
Like I think it s going to like people are going to love this.
7
SPEAKER_02
It s so natural.
7
SPEAKER_00
Which are excited.
7
SPEAKER_01
That s the energy.
7
SPEAKER_01
Do you hear that?
7
SPEAKER_03
When we launched this, we also have a very limited edition kit that we re having.
7
SPEAKER_03
Oh my God, Lauren, this is crazy, okay?
7
SPEAKER_03
When you have the Le DePuff product, the bitters, the drops, and then also the ice roller, the face looks so smashed.
7
SPEAKER_03
It s wild.
7
SPEAKER_01
I know.
7
SPEAKER_01
So I obviously have DePuffing tools.
7
SPEAKER_01
We now have this co-branded product together that makes so much sense.
7
SPEAKER_01
And then we decided to do a kit.
7
SPEAKER_01
The Menage-A-Trois.
7
SPEAKER_00
The Menage-A-Trois.
7
SPEAKER_01
Am I pronouncing it right?
7
SPEAKER_01
Yes, that was actually perfect pronunciation.
7
SPEAKER_00
That s good, that s good.
7
SPEAKER_01
That one she nailed.
7
SPEAKER_01
The Menage-A-Trois kit.
7
SPEAKER_01
And it is the ice roller.
7
SPEAKER_01
It is the bloat supplement that I ve been obsessed with for the last three years.
7
SPEAKER_01
And then it s our new co-branded morning cleansing drop.
7
SPEAKER_02
And I feel like that s going to sell out in like a day.
7
SPEAKER_02
So it is.
7
SPEAKER_01
This is exclusive, you guys.
7
SPEAKER_01
It s going to sell out.
7
SPEAKER_01
I m buying like 20 for my house because I literally want to take it for the rest of my life.
7
SPEAKER_00
She does that.
7
SPEAKER_00
She buys something like.
7
SPEAKER_00
Yeah, because I buy my own.
7
SPEAKER_01
Yeah.
7
SPEAKER_01
What do you mean?
7
SPEAKER_01
I buy my own stuff.
7
SPEAKER_01
If you re a business owner and you re not buying your own products, then you re in your products, not all over your house.
7
SPEAKER_01
What are you doing?
7
SPEAKER_01
Yeah, it s true.
7
SPEAKER_01
It s very true.
7
SPEAKER_01
Okay.
7
SPEAKER_01
So yeah, I am buying 20 of this.
7
SPEAKER_01
The menage a trois kit is so, so cute, but I want to say this too, since this is going to sell out very quickly, what I would recommend doing is getting a lot of the menage a trois kits or a lot of the morning cleansing drops and giving them as a gift.
7
SPEAKER_02
I agree.
7
SPEAKER_01
It is literally the most cute gift.
7
SPEAKER_01
You could wrap it in adorable paper.
7
SPEAKER_01
It s perfect to give.
7
SPEAKER_01
Like I feel like the ages of like 21 to 45.
7
SPEAKER_01
Oh yeah.
7
SPEAKER_01
Love it.
7
SPEAKER_01
I m giving this to my mom.
7
SPEAKER_01
She s going to give it to her friends.
7
SPEAKER_01
It s cute.
7
SPEAKER_01
It s very cute.
7
SPEAKER_01
And the thing is about the cleansing drops, they fit in a stocking.
7
SPEAKER_01
So you could also put them in a stocking.
7
SPEAKER_01
And then the kit is big and pink and cute and adorable.
7
SPEAKER_01
I m so proud of this.
7
SPEAKER_01
Out of all the co-brands I have done, this is so exciting because there is so much history.
7
SPEAKER_01
I m such a fan of your brand and I m so excited to be affiliated with it.
7
SPEAKER_01
Where can everyone shop the kits and the drops?
7
SPEAKER_01
Array.com.
7
SPEAKER_03
It s going to be on Array.com.
7
SPEAKER_03
You ll see the first thing on the website.
7
SPEAKER_03
Yeah, that s it.
7
SPEAKER_01
You guys can use code SKINNY for 15% off Array.com.
7
SPEAKER_01
And we ll be doing a lot of like social stuff so you can see what it looks like.
7
SPEAKER_01
It s very chic.
7
SPEAKER_01
And can we do a giveaway for one Menage a Trois?
7
SPEAKER_00
Absolutely.
7
SPEAKER_01
Okay.
7
SPEAKER_01
All you guys have to do is follow at array.co on Instagram.
7
SPEAKER_01
And tell us what you want to hear more of.
7
SPEAKER_01
We d love to know.
7
SPEAKER_01
Wellness, health, diet on my latest post at Lauren Bostic.
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Rhino dick.
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Rhino dick.
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Don t be long in the tooth.
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Thank you guys for coming on.
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Pimp yourself out and tell us where we can find your podcast, Sif.
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All my social media is at Sif Heider and my podcast is the Dream Bigger podcast, part of Dear Media.
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You can find me wherever podcasts are found.
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And you?
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You can find me at Plenty of Niche.
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Not to be confused with fish.
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Very different.
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With an underscore.
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I m mad at whoever owns... It s the first one that shows up.
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But yeah, you can find me on Instagram.
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And that s where I m most active on TikTok.
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Just a note, I m going on Sif s podcast right now.
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I don t know what she s going to ask me.
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It s going to be really fun.
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You guys are crushing it.
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Go listen there.
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Appreciate you guys.
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Thanks guys.
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Wait, do not go.
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We are giving away three La Depuffs.
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All you have to do is tell us your favorite takeaway from this episode on my latest post at Lauren Bostick, and three of you will win the new Tink shirt.
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You re going to love it in your water.
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Of course, you can also go to array.com and shop the new collab.