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Calling all conscious achievers who are seeking more community and connection, I ve got an invitation for you.
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Join me at this year s Summit of Greatness this September 7th through 9th in my hometown of Columbus, Ohio, to unleash your true greatness.
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This is the one time a year
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that I gather the greatness community together in person for a powerful, transformative weekend.
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People come from all over the world and you can expect to hear from inspiring speakers like Inky Johnson, Jaspreet Singh, Vanessa Van Edwards, Jen Cinchero, and many more.
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So if you re ready to learn, heal, and grow alongside other incredible individuals in the greatness community, then you can learn more at lewishouse.com slash summit 2023.
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Make sure to grab your ticket, invite your friends, and I ll see you there.
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I think society was sort of designed so that we wouldn t talk about money.
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It s designed so that we have a few people at the top and a lot of people at the bottom.
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I think that s part of the reason why it s like employers saying, don t tell your coworkers how much you re making because I m paying you more than I m paying this one and I don t want
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Welcome to the School of Greatness.
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My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.
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And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
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Thanks for spending some time with me today.
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Now let the class begin.
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Welcome to this special masterclass.
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We brought some of the top experts in the world to help you unlock the power of your life through this specific theme today.
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It s going to be powerful, so let s go ahead and dive in.
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Why is it such a taboo topic in general?
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Yes.
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I think for all classes, all individuals.
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I totally agree.
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It s like you have, it s so funny because, and I wrote about this in my book, like for women, we have shame if we don t have enough money, but we also have shame if we have quote unquote too much.
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Really?
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Yes.
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Why?
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Because it s like, you know, oh, I have more than them and let me hide it because people are going to think I m showing off or they have imposter syndrome.
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Right.
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Am I worthy of having this much money?
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I ve experienced that myself at different times.
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Right.
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Like you ve worked hard for it, but you think that you don t deserve it for some reason.
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And I think that we just have.
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I think society was sort of designed so that we wouldn t talk about money.
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Why?
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Because I think it s designed so that we have a few people at the top and a lot of people at the bottom.
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And so now, you know, then, of course, the middle class emerged.
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And we ve gone through different things as a middle class, as a collective.
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Right.
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But I think it s I think that s part of the reason why it s like, don t tell, you know, employers saying, don t tell your coworkers how much you re making, because I m paying you more than I m paying this one.
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And I don t want
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y all to know right so it s like it comes from those places but it s reinforced everywhere you know right um everyone s reinforcing it exactly and i think not just corporations or yes and because there s so much mystery it s like i don t i don t know how much you make right you you don t know maybe you know how much i make because i talk about all the time but
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But you know what I mean?
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So we don t know.
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And we re scared to make assumptions.
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And we re sort of guessing.
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And we re like, well, if I put mine out there, I might be embarrassed because I discovered that I m actually either making too much related to my peers or too little.
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And I think it goes back to belonging.
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We just want to belong to a community, to a group.
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You know what I mean?
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And so because of that, it s like we don t want to do anything that s going to make us not belong.
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It s such an inherent human need to belong.
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And so I think that we don t talk about money because we think it s going to affect our ability to belong, whether it means we re too broke or we have too much, you know, or somewhere in the middle.
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So what conversations should we be having around money?
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How consistently should we be having them and with who?
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Yes.
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Okay.
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So in terms of the conversations I m having, I m telling people like, if I get a speaking gig, here s how much they paid me.
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Right.
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And I asked them more and they gave it to me.
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So make sure you do that too.
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Right.
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Or, I negotiated for higher pay, or I negotiated for profit sharing, or I asked for more vacation days, right?
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Like, we need to share our money-earning strategies with each other, especially with, you know, women and people of color, right?
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Like, putting more money, like, that s what allyship is, in my opinion, is putting money in the pockets of the groups who need them, right?
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And who, you know, we have this huge wealth chasm in this country.
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So like, how can we start to change that?
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And so that s why I share how much I got paid for a book deal, like all these things you re not supposed to share.
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I m like, I m gonna tell y all.
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This is how much I got, this is how I got it, you know?
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And I think it s important.
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So I think sharing money making strategies is very important.
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I also think one of the things that has been so valuable to me with some of my peers, especially I will say my white guy peers in particular, have showed me like they have taught me things about like
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you know, investing strategies, or, you know, like, oh, here s a strategy that I m doing with my money, or I m investing in real estate, or I m doing these different things.
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Like, what are people doing with money once you have some, right?
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Like, once you have a little bit more than you need to live off of, what do you do with the excess?
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And sharing those things, right?
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Sharing that information, because it s usually hidden.
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And it s like, there s a small group of people that know, and you don t know until you have peers who have done it, and then you find out, right?
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in those quiet conversations that aren t on, you know, on Facebook, right?
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Should people be talking with their friends, their family members, their spouses about money?
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Yes.
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What if someone s really uncomfortable and says, you know what, I don t want to talk about the money I make and what we should be doing?
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What conversation can you have?
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Yeah, I ll break the wall down Well, I think you could say here s why I want to talk about money and here s why like we have to be I think if we re willing to be transparent people will be transparent with us That s what I found in the conversations that I ve had and that s how I ve learned a lot about money is by having conversations You know like the friend that I was spending time with last night.
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She s an investor and a financial advisor and so I was asking her like
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Okay, well, what are you investing in and how are you thinking about it?
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And what is an investment thesis?
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Like, I don t even know what that means, right?
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Like, you know, we were having conversations and she was teaching me all of this stuff, because I was willing to tell her like, okay, here s how much money I want to invest, but I don t know where
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to where best to put it, you know, that kind of thing.
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So I think you just got to be willing to put yourself out there first.
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And I find that people want to talk about it.
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So when I bring it up and I start sharing, they immediately start sharing because it s like they were like waiting for an opportunity to talk about this is what I find.
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So I think we just got to start doing it and create more transparency around it.
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And then, yeah, it creates opportunity for all.
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And that s the other piece of it is like I recognize that, you know, even someone who would be considered a direct competitor, maybe they sell the same thing I sell, I don t believe in competition in that way.
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There s more than enough money to go around.
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I think there s more than enough opportunity to go around.
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Yes.
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And I choose to, like, be friendly with and and support my my competitors, quote unquote, and vice versa.
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And that just means that we all get better at what we re doing.
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We all can serve our clients better.
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Right.
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We all can make more money.
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But I don t want to be a person who s closed.
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So I m just going to, I just got to be me and it is what it is, right?
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Like there s going to be some occupational hazards when you re being transparent.
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Um, and you just got to navigate that as best you can.
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But I just choose to be who I want to be in the world instead of who I feel like I need to protect myself.
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You know, what was harder for you making your first hundred thousand dollars in a year or making your first million dollars in a year?
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$100,000 for sure.
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Why is making $100,000 harder than making a million in a year?
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Because it s like, I think we re just figuring it out.
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I also think we re charging too little for our work at that point.
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Is this when you re working as a career or when you had your own business or freelancing?
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I never made a hundred grand prior to starting my business.
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You know, I went from a college to like, I had a job in between college and law school and then I went to law school and then I started my own practice.
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So you didn t work at a law firm after law school.
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So you started pretty much right away being an entrepreneur, which is really hard to do.
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Yes, my last salary before I became an entrepreneur was $41,000 a year and like really good health insurance.
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And I was thrilled.
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That was in between law school or in between school and law school.
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Yes.
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No, in between.
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This was after law school because this was my clerkship.
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Okay.
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Gotcha.
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Yeah.
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So, you know, you kind of sign on for a year, you, your paycheck is not that big, but like, and you re a lawyer, right?
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You re running the ropes.
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You re getting reps.
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You re exactly.
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And then, and that s kind of why I decided to start my business at that time.
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Cause I m like, I already don t have a lot, right?
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Like I already know how to live off of this amount of money.
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Yeah.
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So I m like, if I can live off of this now,
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Let me keep my expenses this way or lower them even more.
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Like I sold my car and we owned a house and we rented it out, moved into a smaller place.
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How many kids do you have at this time?
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I had none yet.
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Oh, actually, that s not true.
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I had my stepdaughter, but she didn t live with us full time.
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Okay.
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And so that s what I did at that stage.
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It s like I cut down my expenses as much as I could so that I could build this business.
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How old were you then?
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I was...
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27 okay i say 2009 oh or no yeah 2009 to 2010 okay cool is this was that year um and then i clerked for the judge and i started my my practice and i was like you know i made like there were months where i made 500 bucks and months that i made two thousand dollars and that s why like linking together you know i was doing
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My friend bought a salon.
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She was a hair stylist.
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She wanted to buy her first salon.
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I did the transaction.
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She was purchasing an existing business, and I charged her 500 bucks for that.
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I don t think I ve actually ever told anybody that.
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That s cheap.
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Because I was ashamed.
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I was ashamed that I didn t know what to charge for that and that I undervalued my services so much that I literally have never told anybody that I charged 500 bucks for that.
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Um, and she s still a good friend of mine.
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Um, and she s not her fault.
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No, it s not her fault She made bank with that salon and she s since now, um sold it, but you also got Experience doing that, you know doing that transaction idea which you ve probably never done at that level Yeah, it seems like so you gain confidence from that
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Yes.
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So there was a win there for you as well?
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There was a win.
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But when I saw how many hours of labor were involved.
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Oh, you put like weeks probably, right?
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Yes.
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I m negotiating with the other side, dealing with like a difficult lawyer.
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That $500 is a steal.
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I mean, for the whole thing.
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Can I hire you for that?
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I should have charged $5,000 minimum, you know?
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But it was like, but I learned from that.
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Oh, I add value.
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I can figure it out.
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And I have a skill in that I m trained in knowing how to figure it out.
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You know what I mean?
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And that was kind of like working on the job experience.
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Like you weren t fully probably experienced for that yet, it sounds like, but you learned, okay, I didn t need to do these 10 hours of calls that I did here.
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I could have done this in an email or whatever.
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I don t know how this works, but whatever it was, you learned your process to simplify it, to maximize it, so.
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Exactly.
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And back to that 100 grand question, I think that s why.
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It s like, we re figuring it out.
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Usually we don t know exactly what we sell in those early stages of the business, so we re selling everything.
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Whatever people come to us with, we re like, yeah, we could do that.
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We just create a custom offer for that.
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Whatever money we can bring in, we ll do it.
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We will take it.
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And so you re very busy.
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I call this stage Busy B because you re very busy at this stage, but nothing s refined, nothing s efficient.
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Everything is just sort of like your massive labor towards whatever you can make happen.
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And so that first hundred grand, I think you are hustling for that.
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But in order to get to a million, or at least to do it in a way that feels sustainable, you need systems, you need process, you need team, right?
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And so now you re starting to build a sustainable business.
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You re not just, you know, by brute force making money.
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And you need to clarify your offering and your audience and your niche and what your specialty is.
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Exactly.
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I m not just a lawyer that can do anything you want me to do, but here s what I really specialize in.
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Exactly.
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Here are my three packages at these different levels.
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Yes.
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And you go all in on marketing that.
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Yes.
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And there s money that you re saying no to.
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Absolutely.
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You learn that lesson that not all money is good money.
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Isn t that crazy?
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Yes.
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I say this a lot to people.
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I go, it s weird that I ll turn down massive checks all the time.
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But I m just like, that s not what I want to do.
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And it doesn t serve my mission.
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Yes.
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If it s not serving the mission and I don t need the money, then I shouldn t do something just to bring in more money.
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For me.
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It s a distraction.
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At different stages of my life, a different season, now that I said yes to everything, you know, when I m broke, you say yes to all these things.
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Yes.
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But then when you re like, okay, I m here for a mission and to serve at the highest level of my skills and abilities that brings me the most joy and brings others the most joy and benefits the most number of people, then you start saying no to money, which is crazy.
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Yes.
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It sounds crazy, doesn t it?
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It s delightful.
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I love it.
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I feel like, to me, it lets me know that I m not, it s like I ve not made money my master, right?
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Like it s very important, but it is a tool.
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That s good.
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You know what I mean?
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And I m not beholden to it, and I won t trade anything for it.
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There is plenty of things that I will not do, and I don t care how much you pay me, you know?
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So I think that it s good to remember that.
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And so when you re turning down opportunities, it s just an example of like, okay, I m doing things right.
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I think you ve got to understand that just because you turned down money over here doesn t mean it s not going to keep coming to you.
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Just because you turned down something that s not right for you doesn t mean abundance of something that is right will keep coming to you.
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There s so much opportunity.
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There s always more where that came from.
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Absolutely.
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Absolutely.
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That s powerful.
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Okay, so the first 100,000, how long did it take you?
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How many years until you made 100,000 in one year?
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Can you remember?
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Yes.
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Roughly.
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So my first year in business, and it was like, I started September 1st, 2010.
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And so from that year till like September 2011, I made like 60 grand that first year.
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That s great.
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But I think the first full 12 month calendar year was like year two.
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So it wasn t, it didn t take too long.
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And then how long until you made seven figures in one year?
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Yeah, that took me seven years.
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After that, yeah.
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From starting business.
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From September 2010, I think it was, maybe it was six.
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It was like 2016, 2017.
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I think 2017 was my first seven-figure year.
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And I had gotten close, but not, you know, like almost there, but not quite.
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And twice.
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And you know what, it was interesting.
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What happened is, like I had my business, my revenue was doubling in the beginning.
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It was like I made a hundred grand, then I made two or 250.
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And then
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you know, then I made 500.
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Then I was, I plateaued.
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It s like, okay, 560 and then 620.
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I know, it started making me mad.
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Like from 500 to 700,000, I think I was there for like three years.
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And there was all kinds of stuff going on in my life.
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One, there was a lawsuit that one of my business partners, so like, this is one of the things where too trusting too quickly caused some issues.
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So that was a huge distraction for me at that time.
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I had had two babies back to back.
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Wow.
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So, you know, I was busy with them.
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And then there were just a lot of lessons I needed to learn.
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Like I had all these people working for me, but I didn t have good boundaries.
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And I didn t, I just kind of let them do whatever they wanted and didn t have, you know, like I was learning how to become a boss.
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I was learning how to become a leader and a manager.
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So much more challenging than just doing your skill.
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Let me just be good at the law thing.
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which is what people wanted me for.
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Now they want my business for that and me, but I ve got to train the team and empower them.
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It s a different skill.
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It s totally different and it can be challenging.
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And I think that s why a lot of times we re like, well, I m just going to go back to doing it myself.
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And it s like, you can, but it s going to keep you small.
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You have to say yes to those challenges and learn that new skill.
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And I think leadership skills are so valuable for everybody.
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Yeah, I had to learn that and it took me a couple of years to like figure out how to have stronger boundaries, figure out how to stop letting people waste my time, figure out how to charge for what my services are worth, right?
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All of those things, those were lessons that I was learning in that time.
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Who was wasting your time?
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Like clients or employees?
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Everybody.
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Clients were wasting my time.
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Team were wasting my time.
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Even family members, right?
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Like my desk was like right in the front door.
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So like it s like the door is here.
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My desk is right here.
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My husband would like be coming in and out.
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He s a stay-at-home dad at the time taking care of the kids.
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And he just ran a tight ship with our household.
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It was amazing.
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Like I had so much support in that way But he would like every time you came through the door what it s talked to me focus.
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Yes Exactly was like I didn t know how to create boundaries around my work time And I did eventually learn it.
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I started getting up at 4 a.m Because I was like I d get up at 6 and these kids would it s like they could tell like they had a radar the moment I woke up
1
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So then I would get up at six, I would be like, okay, I m gonna beat them, I m gonna get up at 5.30.
1
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Nope, still get up with me.
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Five, nope, 4.30, nope, 4 a.m., and they stayed in their beds.
1
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So I was like, fine, I m getting up at 4 a.m.
1
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every day then.
1
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Is now the time to start investing or is it more just save up some reserves for six months to have some cash to live your life before you start investing or is it important to build the discipline and the habit of investing 50 bucks a month, 100 bucks a month in a diversified portfolio no matter how much you re making?
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I remember going through this because I…
1
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I didn t have any money.
1
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When was this?
1
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Right.
1
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Oh, this was 1982, 83.
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I didn t.
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I had to borrow four thousand dollars from my dad to help to take care of my family bills.
1
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So but so I remember thinking.
1
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How many weeks could I live if I lost my income?
1
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And I started counting in weeks and I would try to go out because if I got hit, so I think that s the way to do it.
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You start to count how many weeks, can it be a month, a year, can I get up to a year?
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I didn t like that because of the fact that there s an obligation and it s like, oh, if I get, then I m going to be drowning.
2
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I m trying to keep my head against water.
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This is just my own bias.
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But anyway, count how many you can and then assume that it s buying power over the next number of years can fall by
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three or 4% a year, or if, or if you put it in a risky investment, like stocks or something, it can buy more.
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So cut that number maybe in half.
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and have twice as much because you have to understand that that s your freedom, that is your safety.
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So that first band you must take care of, that first band, take care of that.
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Once you get past that and you feel, okay, I could take care of my family and I could take care of mine in a worst case scenario, then you have the freedom
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to then take other kinds of risks.
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But when you re building that portfolio, it s the same thing as when you have a lot of portfolio past that, just you want to diversify well.
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Because you could see what happens to the markets.
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Every market
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stock market, bond market, most markets, have had times where they ve gone down over an extended period, 60 or 70% in buying power.
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So I think diversify, count that and build it and realize that s your saving.
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One thing I do for my clients,
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for my kids and grandkids and always did, or as long as I could start to afford it was for every holiday, like Christmas or their birthday, I would give them a gold coin.
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And I said,
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I never want you to sell that gold coin until there s an emergency, a real emergency, never because you want to buy things.
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And the reason I did that, and they ll build over a period of time.
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that ll build something.
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And I said, don t even sell it, you pass it to your kids, unless there s an emergency.
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And so you re building that savings.
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Because I think we so easily spend so much money on junk,
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You know, so anything that I would give them, whatever it would be, I don t know, a piece of clothing, a thing of a jig, a toy or something will probably be gone in a year.
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Yeah.
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OK.
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And so the power of staving and, you know, and that resource, the relief it gives you and the power it gives you is so great.
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So, yes, save it, diversify it.
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I m going to continue to stay on this topic but also go off a little bit because you mentioned how, I guess it was 40 years ago, you lost your money and you had to borrow 4,000 from your father to just kind of survive and pay your bills.
2
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How much money had you built before then, before losing it?
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I don t remember.
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It wasn t like it was a ton.
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I was fairly early in my career.
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I had a small investment business.
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I don t remember what it was exactly, but it wasn t a ton.
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I m curious how you, from having some money to losing it, how you then went on a 40-year, four-decade run of
2
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getting to where you re at now, was there something in your mindset that allowed you to believe in yourself still?
2
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That didn t say, oh, I ve lost it all.
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I don t believe in myself anymore because I just ruined my finances.
2
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That extremely painful experience
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was probably the best experience of my life.
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Really?
2
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And it changed my way of thinking in ways I ll describe.
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But let me say, before that, I didn t have much money.
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My dad was a jazz musician.
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My mom was a stay-at-home mom.
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And I felt, of course, rich.
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I had two parents who loved me.
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I went to public school.
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And then when I was a kid,
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I did odd jobs and I caddied.
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And so when I put in the stock market when I was 12 and I got hooked on the game, so I never had much money, but then I built up some and then had that experience.
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And so that experience, which was also a very public experience, was very painful, but it changed my approach to decision-making in really a profound way.
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First,
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It gave me the humility and fear of being wrong that balanced my audacity to double check myself and in fact try to find the smartest people I could who disagreed with me to have them stress test my thinking.
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So I m never sure if I m right.
2
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My track record of being right is probably 70 or 75%-ish, somewhere in that 70%, let s say, something like that.
2
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And I m used to being wrong sometimes, and it s painful.
2
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So the stress testing of my opinions gave me an open-mindedness to learn a lot.
2
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And also diversification.
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I learned how to diversify without reducing my risks.
2
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If I could take a lot of uncorrelated bets, the return will equal the average of those bets, but the risk can be up to 80% less.
2
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And it changed my, it really caused me to reflect because I remember thinking to myself, it felt like, you know,
2
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I was sitting next to a jungle and I could sit on the safe side.
2
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There s always risk in return.
2
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And what would I do?
2
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Would I have a less great upside and be safe?
2
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or would I go through crossing this jungle in which things could kill me or whatever in an attempt to have a great upside, a great life, a great upside.
2
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And so that puzzle led me to do the things I described, but also I knew that I had to go have the great upside.
2
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and not be constrained by the risk.
2
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And so I did the two things that I ve described.
2
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But going into the puzzle, I found that it was great that to find people who could see things that I couldn t see, and vice versa, so that we were on the mission together, because people see things differently.
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I learned how people see things differently.
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Somebody will spot this or that.
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And then that back and forth helps you make better decisions.
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And if you re on the same mission with them.
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So one of the things I wanted was this meaningful work and meaningful relationships.
2
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And I found that that was so good that when I, you know, sort of got to the other side, like, you know, I had enough money and upside or whatever, I still wanted to stay in the jungle.
2
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And I still wanted to do this because the act of of of doing that with people that I was doing this meaningful work and meaningful relationships with was rewarding in and of itself.
2
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as well as success.
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So one of the things that you can learn is that you can see through other people s eyes.
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That doesn t mean you accept what they say blindly.
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It s that you think about their reasoning.
2
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And if you do that, that s good.
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It also gave me a principle, which is one of my fundamental principles, which is pain plus reflection equals progress.
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Okay.
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We have this pain, whatever it is.
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And OK, the reaction is a negative reaction and can almost be, why did that thing happen to me?
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And and so on.
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If instead, when one calms down from the pain, there is a lesson there about how reality works.
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Okay.
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It happened.
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It reality works that way.
2
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And then, um, there s a thought, how do I deal with it better to produce better?
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What s my lesson.
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if you acquire that, I used to acquire, I would acquire that.
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I still acquire that.
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And then I wrote them down as principles in my books.
2
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That s why the collection of principles, it s like a journal.
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I wrote pain plus reflection equals that.
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And then you write down the principle like a, and that s what the
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collection of principles came from.
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So that event, that painful event, was the basis.
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Most people believe they inherited it all, right?
3
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You see somebody with money, you think, oh, mom or dad handed it to them.
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The truth is 79% of the millionaires that I talk to, first generation wealth builders.
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They didn t come from anything.
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These are people that focused and built money over time.
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Next myth, well, if you re a millionaire, you make high paying job, right?
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You got big income.
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Yeah, yeah.
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No.
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A third of the millionaires that we talked to never made six figures in a single working year.
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Really?
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Think about that for a second.
3
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Dual income, never made six figures.
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So that blows that myth out of the water.
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A third of the millionaires that we talked to.
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Wow.
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Right?
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Now you think about six figures nowadays, it s more prevalent than it s ever been.
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But a lot of people with six figure salaries have nothing in the bank.
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Thank you.
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Because they just spend it all.
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That s exactly right.
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And they re using credit constantly to buy bigger things.
3
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That s right.
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No, no, you re absolutely right.
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So what happens is, is people tend to think that income is so important.
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And I tell you, no, it s not.
3
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Because I was one of those people.
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I remember I was making about 30 grand and I thought, all right, when I get serious, I m one year out of grad school making 30, 40 grand.
3
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I said, all right, when I make this amount, I ll start to get serious about my money.
3
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Well, you know that path.
3
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Right?
3
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Well, when I make this amount, the next thing you know, lifestyle grows and you never end up taking control.
3
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But these are regular everyday people that took control and were focused.
3
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It was amazing.
3
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So let me tell you this.
3
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Top three positions of the 10,000 millionaires we studied.
3
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Number one was engineer, which doesn t surprise you, right?
3
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They re good at planning.
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Accountants.
3
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Yeah.
3
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Accountants, same thing.
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They were number two.
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They re good at counting stuff.
3
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Number three was teachers.
3
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Wow.
3
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Teachers.
3
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They re not making that much.
3
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Exactly.
3
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And you think they re undervalued, underpaid.
3
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How are teachers doing this?
3
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Well, if you think about what it is, wealth building is a long-term view, right?
3
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Not a quick hit.
3
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And so these get-rich-quick schemes that we see on TV at late night, they get me riled up.
3
SPEAKER_00
Yeah.
3
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Because they re preying on people.
3
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But these people were people that built wealth over time, investing in their 401K, their 403Bs.
3
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So anyway, the goal of this book is to let people know their American dream s not dead.
3
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It s alive and it s well and it s available to people.
3
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We just have to take action.
3
SPEAKER_02
Absolutely.
3
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What are some of the things that they do on a daily basis, these millionaires?
3
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What are some of the steps to take and how do they think differently than non-millionaires?
3
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Great.
3
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97% of the millionaires that we study feel that they control their own destiny.
3
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Now think about that for a minute, because we have a victim mentality issue in America today, where we want to blame somebody for us not achieving something or getting in our way.
3
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So these millionaires think differently.
3
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94% of them live on less than they make.
3
SPEAKER_01
So that means if they re making $100,000, they re living on $70,000 or $80,000, right?
3
SPEAKER_01
You can t build wealth if you live on more than you make.
3
SPEAKER_01
That s exactly right.
3
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And that s where the credit cards people start extending themselves and using credit cards.
3
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But 73% of these millionaires never carried a dime of credit card debt.
3
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they never carry debt.
3
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Debt, right.
3
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Might use a card, pay it off every month.
3
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Pay it off.
3
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And so the mindset, and I love to give people an economics, a PhD in economics, interest that you pay is a penalty, right?
3
SPEAKER_01
If I use someone else s money, they charge me, right?
3
SPEAKER_01
That s a penalty.
3
SPEAKER_01
Interest that I earn on my investments is a reward, right?
3
SPEAKER_01
So why choose to penalize yourself?
3
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Don t use debt, get yourself out of debt and invest and grow your money to reward yourself.
3
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Powerful yeah now how have you managed to through all this stuff you ve gone through I m assuming the last
3
SPEAKER_02
you know, 15, 20 years, you ve gone through some challenges.
3
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You told me before off camera that you have a child who has special needs and was told that they wouldn t live past a certain age.
3
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You re, you know, I m assuming you ve had challenges in relationships, with business partnerships, intimate relationships, family.
3
SPEAKER_02
The more wealth that I ve accumulated and the attention that I ve gained, there s more people with handouts expecting whatever it may be.
3
SPEAKER_02
How have you personally managed the emotional challenges that have come your way by not letting it affect your mindset around money so that you don t
3
SPEAKER_02
do things emotionally with your money.
3
SPEAKER_01
Right.
3
SPEAKER_01
Well, I mean, I ve been there.
3
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I don t know about you, but I ve made some mistakes.
3
SPEAKER_02
Yeah.
3
SPEAKER_01
Okay.
3
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And, uh, you know, a mistake that you make one or two times, you can call it a mistake, but when you keep doing it over and over, it s not a mistake anymore.
3
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It s called a choice.
3
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So for me, I m very, I m a man of faith.
3
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So obviously I m rooted there.
3
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Uh, but I got good people around me.
3
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I got good friends, people that have known me since my childhood, people that know me for who I am.
3
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So, I m not an author and speaker with these people.
3
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I m just Chris.
3
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And so, those people keep me rooted, right?
3
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Mama Hogan is no joke either, okay?
3
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She ll keep me rooted.
3
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And so, I think it s really important to understand what am I trying to accomplish?
3
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Like, I don t want notoriety.
3
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I don t want to be famous.
3
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I want to be known that I help people think bigger, right?
3
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And so, staying rooted in that, it helps me to be very, very clear.
3
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on what I m doing, people will come up and tell me, oh, Chris, you changed my life financially.
3
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And I go, whoa, uh-uh, pump the brakes.
3
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I didn t change anything.
3
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I gave you some information.
3
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You did the changing.
3
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And so, I think it s really important as we help people that we stay aware of who s doing what and our role.
3
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Yeah, I think there s a story about Marcus Aurelius where he would go around the town and he had someone just walk with him, beside him, and say, you re just a man.
3
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I remember that.
3
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Every time someone would praise him, he d be like, you re just a man.
3
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Can you imagine that?
3
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I mean, seriously, how rooted does that keep you?
3
SPEAKER_01
You know, so, you know, John Wooden s got a quote.
3
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He says, you know, be careful of fame because fame is manmade.
3
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And if man giveth, man can take it away.
3
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Absolutely.
3
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You know, and so being aware of that, I think, is really, really important.
3
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What s the heart behind what I m trying to do?
3
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Yeah.
3
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And so, you know, if I travel and I go speak to 10,000 people, if I get one person whose eyes light up and they start thinking differently, then I ve done my mission.
3
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Yeah.
3
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Yeah.
3
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If you got $1,000, I would just keep investing yourself until you got another 1,000.
3
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And then invest in yourself, now you got 2,000 invested in you, you should start making money faster.
3
SPEAKER_00
At some point, you should start, every time you make an investment in yourself, if I put fuel in my car, it s supposed to take me farther.
3
SPEAKER_00
So if I invest in myself, then, and look, there s things I bought that I didn t get a return on right away.
3
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But I didn t quit investing in a course or a workshop or training or education because it didn t work.
3
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Or your health.
3
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I spent 17 years going to school.
3
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None of it was any good for me.
3
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But it did teach me.
3
SPEAKER_00
It did teach me how to go to school.
3
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How to study.
3
SPEAKER_00
How to study, how to go there, how to complete a course.
3
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I completed college.
3
SPEAKER_00
I m not proud of that, by the way.
3
SPEAKER_00
You re not proud you completed it?
3
SPEAKER_00
Why not?
3
SPEAKER_00
No, because it was ridiculous.
3
SPEAKER_00
I should have dropped out.
3
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I knew it was a bad thing.
3
SPEAKER_00
What did you major in?
3
SPEAKER_00
I majored in accounting.
3
SPEAKER_00
It s a good degree.
3
SPEAKER_00
It s not like just some, you know, business degree.
3
SPEAKER_00
Right.
3
SPEAKER_00
But you should have dropped out of it.
3
SPEAKER_00
I should 100% because I would, I mean, I would still, I would still, I would, well, I d have a five-year jump on my career.
3
SPEAKER_00
But the problem is I was on drugs.
3
SPEAKER_00
So, so, you know.
3
SPEAKER_00
Actual drugs?
3
SPEAKER_00
If I wouldn t have been on drugs, I would have quit college.
3
SPEAKER_00
Because I would have had enough confidence in myself.
3
SPEAKER_00
When you re on drugs, you can t have confidence.
3
SPEAKER_00
Because you know you re drugged.
3
SPEAKER_00
So everything is second guess.
3
SPEAKER_00
Because my self-esteem was through the basement.
3
SPEAKER_00
And so I m like, I need to quit college.
3
SPEAKER_00
But everybody around me is, oh, no, you got to finish college, you got to finish college.
3
SPEAKER_00
I m like, what do I know?
3
SPEAKER_00
I m a drug addict.
3
SPEAKER_00
And if I drop out, I don t have a degree, and then I got to hire me.
3
SPEAKER_00
I didn t really worry about any of that, because I didn t worry about that.
3
SPEAKER_00
I just didn t have the confidence to follow my intuition.
3
SPEAKER_00
You can t when you re on drugs, when you re not yourself.
3
SPEAKER_00
So what do you do with $1,000, right?
3
SPEAKER_00
You know, I think you just gotta keep investing in you until like, oh, now I m making $3,000.
3
SPEAKER_00
Okay, boom, reinvest all that again.
3
SPEAKER_00
But what we do is we start taking it off the table, right?
3
SPEAKER_00
We save it, we don t invest it.
3
SPEAKER_00
So I think people just need to get on that cycle of like, okay, I m gonna keep repeating this activity.
3
SPEAKER_00
I m gonna reinvest the money in myself, go to the workshop or whatever.
3
SPEAKER_00
Monday, I gotta be hustling again.
3
SPEAKER_00
Until okay now I got $4,000.
3
SPEAKER_00
Okay now I got 5,000 now the income starting to pick up income has to pick up In the income should be an indication that whatever you re learning is helping.
3
SPEAKER_00
That s interesting Until one day you re like, okay.
3
SPEAKER_00
I have more money here than I can actually invest in myself I can t like there s nothing I can go to to get rid of this money.
3
SPEAKER_00
You need to get rid of that money though
3
SPEAKER_00
All my free time is going to my workshops.
3
SPEAKER_02
I don t have more free time to invest in me.
3
SPEAKER_02
I m developing skills.
3
SPEAKER_02
I m working.
3
SPEAKER_02
I m earning more.
3
SPEAKER_02
Now, what s the next step?
3
SPEAKER_00
And now it would be, okay, I ve got to spend money on marketing.
3
SPEAKER_00
I wouldn t go look for an investment right now.
3
SPEAKER_00
I m going to spend money on marketing now.
3
SPEAKER_00
Now I m gonna spend money on marketing to get me more leads.
3
SPEAKER_00
And I would, you know, big mistake I made in my career was not spending more money on marketing.
3
SPEAKER_00
Because you turned what, 50 when you really started investing in?
3
SPEAKER_00
I was 51 when we started playing the social media game and I was probably 56, 55 or 56 when we started spending money on marketing.
3
SPEAKER_00
Wow.
4
SPEAKER_01
51 when you started doing social media?
4
SPEAKER_00
Yeah, yeah.
4
SPEAKER_00
And I should have been spending money when I was 25 years old.
4
SPEAKER_00
When I was selling cars, I should have been spending money on ads.
4
SPEAKER_00
But I was scared, man.
4
SPEAKER_00
So what made you not scared 25 years later, 26 years later, at 51?
4
SPEAKER_00
I started studying, hey, what do all these successful people have in common?
4
SPEAKER_00
You know, whether it was the mattress dealer, the car dealer, the furniture dealer, or Elon Musk, they spend money, man.
4
SPEAKER_00
You know, they spend money, they spend a lot of money.
4
SPEAKER_00
And they don t worry about money the way I was worried about it.
4
SPEAKER_00
They use money, you know, they used it.
4
SPEAKER_00
They didn t save it, they didn t hoard money.
4
SPEAKER_00
And the greatest companies on this planet today, the ones that have just like, some of these companies have lost money for 25 years.
4
SPEAKER_00
Look at Amazon.
4
SPEAKER_00
Reinvest, 1.7 million employees.
4
SPEAKER_00
When I started, I remember I looked at Ernst Young.
4
SPEAKER_00
I said, I have a buddy that worked at Ernst Young.
4
SPEAKER_00
I said, how many employees you got?
4
SPEAKER_00
He s like, 240,000.
4
SPEAKER_00
And I m worried about 10 people.
4
SPEAKER_00
What am I thinking?
4
SPEAKER_00
So when I quit studying individuals and started studying people, everything shifted for me.
4
SPEAKER_00
When I quit worrying about what Bob was doing, or Pete, or whoever, and started saying, hey man, what is this big company doing?
4
SPEAKER_00
Because that also relieved me of being competitive with this guy, Pete, and started saying, okay, I m gonna go do what Coca-Cola does.
4
SPEAKER_00
That s when I bought the plane.
4
SPEAKER_00
Really?
4
SPEAKER_00
Yeah.
4
SPEAKER_00
How old were you when you bought the plane?
4
SPEAKER_00
I was 50, maybe 55 the first one.
4
SPEAKER_00
I bought it because I studied what Coca-Cola was doing.
4
SPEAKER_00
They bought planes.
4
SPEAKER_00
I said, why are they buying planes?
4
SPEAKER_00
Oh, then I learned how they write them off.
4
SPEAKER_00
And then I learned how they trade them every three years.
4
SPEAKER_01
That s crazy.
4
SPEAKER_00
So notice every three years I m trading a plane.
4
SPEAKER_00
I m getting rid of it, replacing it with another one.
4
SPEAKER_00
But what are they using it for?
4
SPEAKER_00
They don t use it for pleasure.
4
SPEAKER_00
They re not using it for Instagram photos.
4
SPEAKER_00
They re using it to go and set up headquarters in other countries.
4
SPEAKER_00
So that s when I wrote, If You re Not First, You re Last, because when I started studying these companies, I m like, Coca-Cola s everywhere.
4
SPEAKER_00
You can t go anyplace and not see Coca-Cola.
4
SPEAKER_00
And I was like this big.
4
SPEAKER_00
I was always thinking about what can I keep?
4
SPEAKER_00
And they were thinking about how many shells can we get on?
4
SPEAKER_00
How many eyeballs can we see?
4
SPEAKER_00
So that s when it all clicked for me.
4
SPEAKER_00
And that goes back to that thing about the financial misinformation, right?
4
SPEAKER_00
It s like, who am I studying?
4
SPEAKER_00
And that s when we started to open up the funds for, I went to New York City to go walk in Goldman Sachs and JPMorgan s offices.
4
SPEAKER_00
I wanted to walk in and see what it was like.
4
SPEAKER_00
These are multi-hundred billion dollar companies.
4
SPEAKER_00
And I walked in, I was like, oh my god, man.
4
SPEAKER_00
It just all hit me in a second.
4
SPEAKER_00
I ve been doing everything wrong.
4
SPEAKER_00
What were they doing different?
4
SPEAKER_00
They owned the building.
4
SPEAKER_00
They weren t renting the building?
4
SPEAKER_00
They owned the building.
4
SPEAKER_00
Well, they don t care if they rent.
4
SPEAKER_00
They could rent it, but they owned it.
4
SPEAKER_00
The elevators were bigger than the studio.
4
SPEAKER_00
One elevator.
4
SPEAKER_00
And 60 people got on that elevator and went to the 120th floor.
4
SPEAKER_00
And then there was six of these.
4
SPEAKER_00
elevators, people going up and down.
4
SPEAKER_00
Everybody told me, don t take people s money.
4
SPEAKER_00
Do not let investors invest when you keep the whole deal for yourself.
4
SPEAKER_00
The second I walked into Goldman Sachs.
4
SPEAKER_00
Because all they re doing is getting investor money.
4
SPEAKER_00
That s all they do.
4
SPEAKER_00
OK.
4
SPEAKER_00
And the difference is what I do is I could go to Goldman Sachs.
4
SPEAKER_00
I was there.
4
SPEAKER_00
They would give me money.
4
SPEAKER_00
And I m like, I m not going to get money from them.
4
SPEAKER_00
I m going to do what they do.
4
SPEAKER_00
From individuals?
4
SPEAKER_00
Exactly, from my friends, from people that follow me, from people that support me.
4
SPEAKER_00
Goldman Sachs will give money to anybody.
4
SPEAKER_00
They don t know how to go to these people.
4
SPEAKER_00
They re not on Instagram or Facebook or LinkedIn or TikTok.
4
SPEAKER_00
So I m going to create a fund where I can tell my audience, hey, Lewis, you can invest with me.
4
SPEAKER_00
I m going to kick Goldman out of the deal.
4
SPEAKER_00
or JP or whoever, there s a bunch of these guys.
4
SPEAKER_00
It s not that they re doing a bad thing or anything.
4
SPEAKER_00
I m not saying they re the devil, but they re close, okay?
4
SPEAKER_00
Because they re not gonna call you up and say, how you doing, man?
4
SPEAKER_00
Without saying, hey, you got any money to invest.
4
SPEAKER_00
It s just not, that s not what they do.
4
SPEAKER_00
Their job is to make money, period.
4
SPEAKER_00
So anyway, when I saw that, I m like, okay, these people are, these are the richest institutions on the planet.
4
SPEAKER_00
They fund everything that happens.
4
SPEAKER_00
The company BlackRock, BlackRock s going to be, BlackRock and Vanguard, these are multi, you know, probably going to be worth $20 trillion each in the next handful of years.
4
SPEAKER_00
They ll own, they say they ll own 99% of all the assets on planet Earth, not just in America.
4
SPEAKER_00
How are they able to do that?
4
SPEAKER_00
Because they scale, right?
4
SPEAKER_00
Because they think big.
4
SPEAKER_00
So they re funding everything.
4
SPEAKER_00
Everything that happens on this planet from media to pharmaceutical is gonna be funded by those two companies.
4
SPEAKER_00
So it just, when you re studying your rich uncle or the neighbor down the street, the think is only so big.
4
SPEAKER_00
And then when I started studying these other companies, I was like, okay, this is who, if you wanna create that kind of,
4
SPEAKER_00
Legacy wealth and really help a lot of people because they are in a position to help or hurt a lot of people That s the scale you got to think yet.
4
SPEAKER_01
Yeah But it took you really 25 years to get there to start thinking that way.
4
SPEAKER_01
Is that right?
4
SPEAKER_01
because you weren t able to see yourself spending money for 25 years, you were just trying to earn more and more and more.
4
SPEAKER_00
Yeah, because I was just trying to, because I was, the grind was so, it was such a low level grind.
4
SPEAKER_01
Let s say you had the right information at 25.
4
SPEAKER_01
Let s just say you had a rich uncle that did what these people did and you got to witness this.
4
SPEAKER_01
Do you think that
4
SPEAKER_01
you wouldn t have been able to get there faster?
4
SPEAKER_01
Or do you feel like money only comes to you when you re ready for it?
4
SPEAKER_01
When you re ready to make it and when you re ready to take on the risk or the responsibility?
4
SPEAKER_00
Sabrina will never make the mistakes I make, okay?
4
SPEAKER_00
Because she won t get in the wrong car.
4
SPEAKER_00
I got in the wrong vehicle.
4
SPEAKER_00
I didn t know.
4
SPEAKER_00
The vehicle I got in when I was 28 years old, I could actually make 100 grand a year doing this.
4
SPEAKER_00
My daughters will never get in that vehicle.
4
SPEAKER_00
What would they do?
4
SPEAKER_00
They ll be like, I m not getting a $100,000 ride.
4
SPEAKER_00
If it can t bring me, they re going to be like, hey, if this doesn t have a billion dollar possibility, they re going to pick that this is the wealthy.
4
SPEAKER_00
They put their kids, their kids see things differently if they re not ruined.
4
SPEAKER_00
Right.
4
SPEAKER_00
You know, if they re not completely ruined and scathed by having whatever they want.
4
SPEAKER_00
then they ll see opportunities different.
4
SPEAKER_00
But when you see the possibility, then you re like, I m not gonna get in that car, that car, that car.
4
SPEAKER_00
I m gonna get in a spaceship.
4
SPEAKER_00
So if I was 28 again today, I mean, I would know what industries to pick.
4
SPEAKER_00
Top three industries to pick.
4
SPEAKER_00
Well, hedge funds have to be one of them.
4
SPEAKER_00
Advertising and marketing s gotta be a space to be in.
4
SPEAKER_00
and probably something to do with healthcare, if I could scale healthcare.
4
SPEAKER_00
If I could scale the organic alternative medicines.
4
SPEAKER_00
So those are three massive spaces, maybe financial too, the financial world.
4
SPEAKER_00
In the next 30 years, we re probably gonna have
4
SPEAKER_00
a disruption of the dollar.
4
SPEAKER_00
Maybe we re a cryptocurrency environment in the future.
4
SPEAKER_00
So any of that s going to happen.
4
SPEAKER_00
But the reason I would go there is like Jeff Bezos.
4
SPEAKER_00
When I saw the first interview with Jeff when he was saying, he was studying algorithms.
4
SPEAKER_00
I think he was at one of the big firms selling stocks.
4
SPEAKER_00
Before Amazon.
4
SPEAKER_00
Yeah, before Amazon.
4
SPEAKER_00
And then he saw something that came across his desk where there was a spike in internet activity.
4
SPEAKER_00
Eyeballs going to the internet.
4
SPEAKER_00
That s when he said, I m gonna go do Amazon.
4
SPEAKER_00
And he followed traffic.
4
SPEAKER_00
I didn t ever follow traffic.
4
SPEAKER_00
He followed scale.
4
SPEAKER_00
He followed scaling possibilities.
4
SPEAKER_00
And then what did he do?
4
SPEAKER_00
He followed this traffic, the possibility, then he invested in the possibility, and then he went into debt on the possibility, and then he was willing to not get paid any money.
4
SPEAKER_00
But what did I do?
4
SPEAKER_00
I need money today.
4
SPEAKER_00
I gotta have money this week.
4
SPEAKER_00
I need to have a little more money next week, and if I get a little more money after that, I m gonna save it all.
4
SPEAKER_00
and then I m gonna go do that again.
4
SPEAKER_00
And I m gonna feed the bank, and I m gonna keep feeding the bank.
4
SPEAKER_00
I don t even know how much money the bank s made off of me for 25 years.
4
SPEAKER_00
We don t know anybody that works harder than Grant Cardone.
4
SPEAKER_00
And as soon as he gets a bag, he brings it to us.
4
SPEAKER_00
What do they do?
4
SPEAKER_00
Hey, y all wanna borrow this money?
4
SPEAKER_00
Now repeat that 300 million times.
4
SPEAKER_00
And that s the American people.
4
SPEAKER_01
What about a family that s thinking, you know, I really feel comfortable having six months to a year of savings, because I got kids, I got, you know, the rent, I got the,
5
SPEAKER_01
Yeah.
5
SPEAKER_00
What do you say to someone who s like, you know what, I see where you re coming from, but maybe I don t feel that comfortable yet.
5
SPEAKER_00
Well, then keep money.
5
SPEAKER_00
If you think money s going to save you, you re just, again, they re stacking information on top of bad information.
5
SPEAKER_00
The money that you have saved in the last six months has probably dropped 11%.
5
SPEAKER_00
So the money that you have, you got 100 grand, I gotta have six months of savings, I need, you know, 4,000, my bills are four or 5,000 bucks a month, I gotta have 30 grand in the bank.
5
SPEAKER_00
Gotta have 30, but they really have 180.
5
SPEAKER_00
So first of all, I guarantee they have more than six months, and they don t even know it, because they re living out of tariff.
5
SPEAKER_00
It s not logic.
5
SPEAKER_00
You say it s logic.
5
SPEAKER_00
I need six months, but you got three times more than you need.
5
SPEAKER_00
Number one.
5
SPEAKER_00
Number two, you ve never had an emergency that cost you 30 grand in your lifetime.
5
SPEAKER_00
Very few people ever had that emergency.
5
SPEAKER_00
Everybody hears about it, oh yeah, my guy got in a bod, this happened, blah, blah, blah, whatever.
5
SPEAKER_00
But if you had assets, if you d been investing in assets, you can always go use those assets for collateral to solve your cancer surgery.
5
SPEAKER_00
You can get a loan out from the bank if you got it.
5
100%.
5
SPEAKER_00
Or if you just took the money that you earned and keep reinvesting in assets that pay you, not assets that you wish one day will pay you.
5
SPEAKER_00
but assets that pay you every month.
5
SPEAKER_00
If you keep investing in that asset class, one day your cash flow will be your emergency account.
5
SPEAKER_00
My emergency account last month paid me a million six.
5
SPEAKER_00
My cash flow, my free cash flow.
5
SPEAKER_00
That s no work involved.
5
SPEAKER_00
That is not one second of one day.
5
SPEAKER_00
And that happens every single month at my place.
5
SPEAKER_00
But that s been because I made a bunch of investments for the last 25 years.
5
SPEAKER_00
End of every year, I dump all my cash out every year.
5
SPEAKER_00
I m like, you need to get as close to zero as you can and replace it with assets that in January, if I dump out in December, January, I want a payment from that.
5
SPEAKER_00
It doesn t have to be a big payment.
5
SPEAKER_00
It just needs to be a drip off that asset.
5
SPEAKER_00
So I m not going to buy a cup because the cup won t pay me.
5
SPEAKER_00
So in December, I had a bunch of money.
5
SPEAKER_00
Boom.
5
SPEAKER_00
I m like, make a deal.
5
SPEAKER_00
You were in it, yes, a couple of days ago.
5
SPEAKER_00
You bought that house.
5
SPEAKER_00
Take that cash, that garbage that you have.
5
SPEAKER_00
I already had a surplus of money.
5
SPEAKER_00
So if I can t buy two of these, I m not going to buy one of them.
5
SPEAKER_00
If I can t write off some portion of it, I m not gonna buy it.
5
SPEAKER_00
If I can t do it out of passive income, I m not gonna touch it.
5
SPEAKER_00
So those are my criteria for making investments, right?
5
SPEAKER_00
And it needs to cash flow.
5
SPEAKER_00
So I took a bunch of this cash that was sitting here just deteriorating, not providing me with safety, and took it and put it into this asset.
5
SPEAKER_00
And people are like, Stu, you re ridiculous, you paid that much money for that thing, okay?
5
SPEAKER_00
We ll see, you know?
5
SPEAKER_00
So I buy this thing.
5
SPEAKER_00
This thing will provide rental income.
5
SPEAKER_00
I think this year I ll make three million bucks on this deal in cashflow.
5
SPEAKER_00
And how much do you have to put down to buy the whole thing?
5
SPEAKER_00
Well, I pay cash for this house.
5
SPEAKER_00
So, but the reason I did it is not because this is a great deal, but this is a terrible deal.
5
SPEAKER_00
Keeping the cash.
5
SPEAKER_00
Keeping the cash is garbage.
5
SPEAKER_00
This Malibu house is probably one of the worst investments I ever made.
5
SPEAKER_00
Why?
5
SPEAKER_00
But I had a bunch of surplus cash.
5
SPEAKER_00
I had already bought, in December, we bought almost 2,000 apartments.
5
SPEAKER_00
If I could have got another apartment deal, I would have bought another apartment deal with the 40 million, but I couldn t.
5
SPEAKER_00
You couldn t find one.
5
SPEAKER_00
I couldn t find another deal.
5
SPEAKER_00
I still had this money left over.
5
SPEAKER_00
End of the year, it s just a thing that I do.
5
SPEAKER_00
End of the year, dump out.
5
SPEAKER_00
Literally like flush the toilet on your savings.
5
SPEAKER_00
So every day I look at my savings accounts, okay?
5
SPEAKER_00
It s not because I m worried about any more money anymore.
5
SPEAKER_00
I know for sure the money s going down in value.
5
SPEAKER_00
Everybody knows that this year.
5
SPEAKER_00
Your money is depreciating, right?
5
SPEAKER_00
It s dropping down in value.
5
SPEAKER_00
What you were told that is a hundred grand is not a hundred grand.
5
SPEAKER_00
The bank s not even telling you the truth.
5
SPEAKER_00
it s 100 less 11,000.
5
SPEAKER_00
It s 11% right now?
5
SPEAKER_00
Could be 34% less.
5
SPEAKER_00
Some people think it s going down 34%.
5
SPEAKER_00
That s crazy.
5
SPEAKER_00
But you re gonna still see 100 because this is invisible taxing, right?
5
SPEAKER_00
It s inflation.
5
SPEAKER_00
So I know that.
5
SPEAKER_00
I know it s not a hundred.
5
SPEAKER_00
So when you guys look at your check, I got 180,000.
5
SPEAKER_00
You re lying to yourself, because you re not doing all the math on money.
5
SPEAKER_00
This is why Mike Saylor went and took all that money he had and invested in Bitcoin.
5
SPEAKER_00
Because he s done the research.
5
SPEAKER_00
So I would listen to him.
5
SPEAKER_00
And I m not saying you guys should go buy Bitcoin, but I m not buying Bitcoin at those levels.
5
SPEAKER_00
I m buying assets that can provide me with more cash, with more income.
5
SPEAKER_00
Maybe I should be buying Bitcoin, I don t know.
5
SPEAKER_00
But anyway, so I dumped this out, I dumped this for, now I ve been shopping this piece of real estate for 19 months.
5
SPEAKER_00
I ve been working this deal for 19 months.
5
SPEAKER_00
So I m not being like, okay, I just gotta go buy something.
5
SPEAKER_00
I m not gonna do that.
5
SPEAKER_00
But I m trying to get rid of this cash to go into an asset that has the potential to go up in value over time.
5
SPEAKER_00
I dump out in January, okay, I do three webinars.
5
SPEAKER_00
That s why everybody wants to know, man, what s the rush to make more money?
5
SPEAKER_00
Because I m broke, man.
5
SPEAKER_00
And I got a new house.
5
SPEAKER_00
Right.
5
SPEAKER_00
You got bills to pay now, you got expenses.
5
SPEAKER_00
So January 1st comes, I ve done three webinars already to start filling this up again.
5
SPEAKER_00
Right.
5
SPEAKER_00
Now, if I walked into January 1st with 40 million bucks sitting in a bank account, dude, I m... You re not hungry.
5
SPEAKER_00
What s the rush, bro?
5
SPEAKER_00
You re not hungry.
5
SPEAKER_00
Yeah, let s plan.
5
SPEAKER_00
Let s do some planning this year.
5
SPEAKER_00
But what I do is I dump out.
5
SPEAKER_00
So every year for the last 15 years, every January, I end up with more assets
5
SPEAKER_01
I hope you enjoyed today s episode and it inspired you on your journey towards greatness.
5
SPEAKER_01
Make sure to check out the show notes in the description for a full rundown of today s episode with all the important links.
5
SPEAKER_01
And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple podcasts.
5
SPEAKER_01
Share this with a friend on social media, and leave us a review on Apple Podcasts as well.
5
SPEAKER_01
Let me know what you enjoyed about this episode in that review.
5
SPEAKER_01
I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward.
5
SPEAKER_01
And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.
5
SPEAKER_01
And now, it s time to go out there and do something great.