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The following podcast is a dear media production.
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She s a lifestyle blogger extraordinaire.
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Fantastic.
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And he s a serial entrepreneur, a very smart cookie.
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And now Lauren Everts and Michael Bostic are bringing you along for the ride.
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Get ready for some major realness.
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Welcome to the skinny confidential him and her.
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I don t need S-H-I-T to be me.
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And if you don t know that by now, shame on you.
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Like, get real.
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It s me.
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I m frickin  the homegirl from New Orleans.
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I don t need anything.
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I can walk in any room in any frickin  outfit, and I don t need nothing to be me.
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I m me.
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I know who I am.
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Now, let s talk about you, Grant.
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Let s talk about you not living up to your potential.
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I m going to help you, you know, reach a heightened level of success.
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You re going to help me reach a heightened level of success.
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We re going to do this together.
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We needed to collaborate if we were going to do this thing.
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That became the birth of Cardone Capital, the 10X licensee program, Cardone Ventures.
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10x stages, 10x health.
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This episode blew my mind.
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Elena Cardone is on The Him and Her Show today.
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OK, little backstory.
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So I found Elena on TikTok, and I thought the advice that she was giving women was so smart, beyond smart.
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and savvy that I reached out to her and I was like, I have to have you on the show.
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And then I read her bestselling book, Build an Empire, How to Have it All.
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And I was taking notes like a psycho.
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I know how important it is for me to remain powerful in my relationship.
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and to also have like dominance and masculine energy, but I also want to mix it with feminine energy.
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And I think I m so attracted to Alina because she does both of those energies so seamlessly and beautiful.
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She is a mother of two.
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She s married to a very high profile, powerful man, Grant Cardone, and she runs her business like a tight ship.
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She s militant.
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And in person, she s beautiful.
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She takes care of her body.
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She s excited.
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She s inspired.
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She s passionate.
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She s an author.
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She s just really done it all.
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I think she s really amazing at steering women towards extraordinary achievements.
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I also have to say I was so excited because we did a swap, so I was also on her show.
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It s called The Elena Cardone Show.
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Definitely go listen because she interviewed me like no one s interviewed me before.
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I think that everyone, especially women who are listening right now, are going to love this episode.
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It s going to empower you.
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I don t always go back and listen to every single episode, and this is one where I will go back and take notes.
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We talk motherhood, stepping into your power, how to be powerful within a relationship, especially what it means to be married to someone who is also powerful.
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On that note, prepare to be inspired.
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Elena Cardone, welcome to the show.
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This is The Skinny Confidential, him and her.
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Elena is on the podcast.
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I am such a big fan of you.
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I like fangirls out in the conference room.
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I really love your TikTok.
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You guys got to go check it out.
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But I want to start this out with kind of a broad question.
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What does it mean to become a woman of value?
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What does that mean?
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I think a woman of value is a woman that can reflectively look at her life and say that she is intentionally trying to grow, learn, reach her full potential, be the best that she could be because she has the power.
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the capacity or the ability to influence the behavior of others.
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So this woman of value is not only valuable for herself, but for the intention to add value to her partner, to her children, to the community, thus making a difference for the better on the planet.
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Beautifully said.
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I think that for me, why I m so attracted to your content is I feel like you and your husband are both powerhouses separately.
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But you re together and you obviously have a beautiful relationship, but I feel that there s like, I don t feel like he tries to like push you down and I don t feel like you try to push him down.
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There s no tall poppy syndrome going on where you guys want everything to be the same.
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It feels like you re your own entity and he s his.
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Was that a strategic decision from the beginning, or is that something that has happened over time?
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It s definitely something that s happened over time, and I ve evolved.
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I ve gone through many transitions in our relationship, and to be honest, I ve had multiple sort of internal identity crises with myself throughout our relationship that I can t speak for him, but I don t think he s ever gone through.
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So I m at a point now in my life
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where I want to empower women.
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I want to protect children.
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I want to restore the family unit.
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When I made that decision to sort of be in the spotlight or however you want to call that, be a spokesperson or be an inspiration to other women out there was a conversation that I had to bring to the table and say, hey, just so you know, this is my interest, because my purpose prior to that and still is
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This is only an addition to, but my role was different.
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It was to really support him to getting his message out because he s got the material that can actually bring financial freedom and legacy to the people that
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partake in his products and services, right?
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So my whole purpose before that was to support him to get that message out.
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When I decided to still do that, but now go do, quote unquote, my own thing, it was a conversation that we had to have because I didn t want him to think I was separating from him and not including him.
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And now I m going to go be this empowered woman, which doesn t include you.
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So I had to have that conversation.
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And when I said that, I said, how do you feel about women and how do you want to see them working?
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Do you want to see them successful?
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Do you want to see them?
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Well, of course, I was raised by a single mom.
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Sherry Hamilton s the chief operating officer of the company.
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I support women.
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Great.
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Well, this is what I want to do.
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And do you support me in that if I still maintain my role?
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in our relationship and with our family.
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And so I had to actually get buy-in before I went to do that.
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So it was a strategic move, I suppose, in the end.
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What was it like before you were this version of you?
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What were you like before?
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You mentioned, you know, restoring the family unit where it sounds like you were in the family unit and supporting him.
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So.
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Oh, a million percent.
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But like I ve had evolution.
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So I went to Los Angeles from New Orleans when I was 17 years old to become an actress.
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Actually, it was really to escape New Orleans.
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But I was, in my DNA, reared to be an independent, powerful woman, never depend on a man for anything.
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We don t have to get into where all that came from, but that was my belief system.
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I did not think I wanted to be married.
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I did not think I was capable of having children.
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I had a confusion around family.
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I thought it was sort of a degrade to be a mother.
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It s so mortifying to admit that today.
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It almost puts a lump in my throat.
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But I think that there s a lot of people listening, though, that will relate to that.
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So, I mean, if you could expand on that, I think, I mean, I understand that.
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I understand what you re saying.
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Yeah, I thought my career was more important.
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And I placed a lot of my personal worth and value on the money I made and what acting jobs I was getting and being.
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And that was my self-worth.
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I didn t gauge it on anything else.
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So from 17 to 30, I was a single woman.
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I bought my own house, my own cars, my own clothes.
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The guys I dated were just awful, right?
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I supported them.
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And then Grant comes along and
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I tap out on that.
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I m like, surrender, you won, you got me.
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He was an incredible guy.
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That s another story.
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Thank God he did.
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But I married him at 30.
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And when I was 30 and I married him, the first four years of our marriage, I was still trying to be this
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independent, powerful woman, never depend on a man for anything except I m married to him.
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So what ended up happening is the first four years of our marriage, we were fighting all the time because that was our big game in life.
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And I didn t want him to tell me what to do.
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And I wasn t going to be some subservient woman and I don t need his money because it was a lot more than my money.
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And I didn t want him to think he had ownership over me.
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I was very different than how I am now.
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Where do you think that comes from?
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Like, why do you think that you had that mindset?
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Is it something from your childhood?
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Yeah, I think so.
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I mean, when I analyze it, I do think it s in a subliminal message in society, whether it was the women s lib movement, we could analyze that.
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And a lot of good came out of that movement.
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But I think the pendulum swang so far over the other side.
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We got a lot of freedoms.
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We can be president.
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We can vote.
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We can do jobs where we couldn t before in the past.
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So a lot of good, again, came out of that.
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But I think a lot of dangerous things came out of that, too, being, oh, you have to do everything by yourself.
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Don t depend on a man.
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So I can only reach a certain height.
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because there isn t the power of two.
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Women often, or at least myself, cut my nose off to spite my face.
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So my mom was the single breadwinner of the family.
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My father had returned from World War II, he s deceased now, and he couldn t assimilate back into
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society.
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And so he taught me, never depend on a man because don t give your life away.
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My dad had big dreams and aspirations to be a radio personality.
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That was his era.
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And I think he felt that his family, as much as he loved his family and he was an incredible father, sort of ruined or took that dream away from him.
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Now, my mother was the sole breadwinner.
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And because she could never depend on my father for spare income, she was like, never depend on a man for anything, because if you get in a situation where you have to provide for your family, you got to work and you got to figure this thing out.
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So I do believe it came a big part of that from my parents.
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But I don t think that s an uncommon story.
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I think there s a lot of people, women and men, that have relied on a partner and then it goes south.
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And if they haven t put an emphasis on protecting their own income or having something of their own, they re kind of left high and dry.
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And then all of a sudden, you re like, well, I don t have a career.
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What do I do?
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I don t have any savings.
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What do I do?
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I think that s a very common story.
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So I don t think it s strange that people think that way.
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But to your point,
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I think some of the messages that you re conveying is like a family unit together, two people working towards the same goal and same ambition, same vision can be very powerful.
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Well, that s what I discovered.
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And I do say find the one you trust and build an empire.
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And if you don t know who to trust or if you don t trust yourself or you haven t figured out who you are and what you stand for and how to look and identify red flags, yeah, you can make mistakes.
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But I m at a point now where I ve sort of figured out a lot of those by trial and error.
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But back to the story,
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In 2008 when the economic collapse happened and now I m 36 years old and I find myself pregnant with our first child, I realized the only way we were going to survive this economically, we had other things going on too, was I had to
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dispute and defy all the women s voices in my head who didn t even really exist.
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But I thought that if I supported a man or I gave up my career to support him to build this idea and this vision that I had of an empire, we were very far away from that.
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So it was really scary.
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But because I heard the woman voices, what if he leaves you for someone else?
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What if you don t have the money?
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What if this?
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What if that?
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You re going to look stupid, this and that.
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And how can how dare you betray women and go support a man that is so degrading?
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It was the antithesis of what I wanted to be.
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But I said, I m married to him.
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He has a better chance of moving the ball down the field right now financially than I did.
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And I said, it was my actual first entrepreneur movement.
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I always move, move, because I always thought I was an actress, a visionary, but an entrepreneur puts financial risk, right?
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And I went and put all the chips on him.
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And I said, I m going all in on you, giving up my career.
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I m going to do this.
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And I did.
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And it paid off.
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Now, when I had my first child,
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I was dealing with motherhood.
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I was a great mother.
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I loved my kids very much.
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But the next identity crisis came where now I m not working.
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I had taken care of myself since I was 17 years old.
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I moved to Los Angeles.
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by myself.
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And now I m 36 years old.
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I m a mother.
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I think somehow I ve lost my career.
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Now do I have to ask my husband if I can spend money on something?
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Like, what is that?
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When we went to a party and somebody would say, what are you doing?
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Grant has this business.
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Granted, it was struggling to survive, but at least he had a business.
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What are you?
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Oh, I m just a mom.
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I mean, that was actually my answer.
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Now I cringe.
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I m like, please never say that.
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Like we re mothers, like the world, the human humankind cannot exist without a mother.
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Like we re responsible for the procreation and the continuation of civilization.
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And I m going to say, I m just a mom.
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Like, how disgusting that I would even have that thought.
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It should be, what do you do?
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I run this business.
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What do you do?
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Oh, I m a mother of an infant daughter right now.
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I m rearing her to be a productive member of society.
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It would be like, oh yeah, Grant, yeah, you got that business.
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Wow, you re a mom.
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Thank you for your contribution.
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Thank you, almost thank you for your service, right?
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So I went through that identity crisis.
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I felt like, you know, I almost felt wiped out, but I was still committed to my role in supporting Grant to building this empire.
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And there s all these businesses.
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He s the CEO of this, Cardone Capital, the CEO of this, the CEO of that.
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Where s my name in all of this?
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I almost felt like, what the hell?
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Like, what the hell do I do?
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And I and because I had whatever, whatever little traumas, I decided I was never not going to be a full time mom.
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And fortunately, Grant had had us in a situation.
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It was dire, but at least we could afford to allow me to stay and be a stay at home mom because I didn t want to turn that over to somebody else when the kids weren t able to articulate or really understand what was occurring, if some bad situation was happening.
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I think it s worth for you to talk about that a little bit because I think people see both of you now and all the things that you guys have built together, which is phenomenal, but I don t think they realize all of the struggles and the steps that it took to get there.
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It s just like you see the end thing now on social and the planes and the trips and all the stuff and Cardinal Capital, which is massive.
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But can you talk about what it was like being married with two kids or with the kids when you guys were going through those struggles and how you were both able to kind of like stay together and navigate that?
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That was actually in a lot of ways easier than it is today because we were so fortified.
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We were so on purpose.
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with the big picture, we always said, if we turn our lives into what it is today, we re going to be an open book.
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We re going to navigate, fast track the success of others.
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We, it was really, we became teammates and allies and we fought against everybody else that was against us and we stopped fighting each other.
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And we really figured out, we were desperate to figure it out because we were really on the verge of losing everything.
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And it was pre-social media, so you couldn t see the sacrifice phases, you couldn t see
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Before I was in a nice Chanel outfit and Chanel shoes, there was none of that until 10 years ago.
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I didn t have Chanel in my 20s, my 30s.
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You can t find a picture of me in anything like that.
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It was total sacrifice phase.
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We just worked.
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And when you say sacrifice phase, like what did that look like day to day and how you guys were living compared to now?
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There was no spending on anything other than the basic necessities and either in self-enhancement or the business.
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There was nothing extra, no frills, no vacations, no dinners, no, it was just putting an investing back
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into the company, into the organization, into growing, into sacrifice phase.
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Looked like we had this big, beautiful home before the crash and whatnot.
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It was Lionel Richie s old house, overlooked the whole city.
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It was gorgeous.
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Sold the house, sold, you know, the cars, literally became homeless and carless.
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We left all of our friends behind to move to Miami where we knew no one.
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We didn t know where we were going to live, but we decided we re getting out of California.
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It wasn t good for us financially with the taxes and the way that was going.
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So we, we sacrificed that comfortable life that we knew for.
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I had been there over 20 years at that time and left it all to go make a new
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place that we could call home where we could actually grow our business and now we have over a thousand employees with everything combined.
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Might even be more than that.
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Yeah, real estate in California is not ideal.
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No.
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So you have two babies at this point and you re in Miami.
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Talk to us about that and then how you evolved to the next sort of version of yourself.
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Okay.
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And I went through many years before I finally felt like I could
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do more stuff and have, and I always hired two nannies because I thought one could, they didn t know each other, that one couldn t do anything like hit them or whatever without the other one putting the checks and balances there.
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So I did actually gain a little bit more where I would go into the office with Grant and start working a little bit more.
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But I still struggled with the identity of like, well, who am I and what do I do?
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And I was used to being a star.
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I was on a show.
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I did hundreds of commercials.
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I traveled the world.
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I was a model.
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I was on USA High.
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I was used to being a star.
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And then, you know, I was a young star.
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But you know what I mean?
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I was used to.
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So I finally came to the point one time where I just started to learn how to use what was thrown at me.
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And just instead of
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feeling stopped by it, I learned how to use and turn it into a weapon.
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So like, for instance, if I was heard, oh, she s a trophy wife, or she s got no substance, or whatever, I was like, well, or she s a gold digger.
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I heard all of that.
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Then I started to own it, and I started to say, yeah, I am a gold digger, because I dig for gold in myself, because I do.
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And that allows me to dig and demand it of the people around me.
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And I do dig for gold in Grant.
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And I don t need that stuff to be somebody.
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I really don t, because I know who I am.
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And that doesn t matter.
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I m looking for a spiritual legacy play at this point, but I use that.
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So when somebody said, oh, she s in the support role, or when I struggled with that title,
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I looked up the word support in the dictionary and it says to show active interest in the success of.
2
SPEAKER_01
I was like, do I have to apologize for showing interest in our empire and my husband and our kids?
2
SPEAKER_01
No, I m not going to apologize for that one.
2
SPEAKER_01
What s the next one say?
2
SPEAKER_01
The next one says to bear the weight of, to bear the weight of.
2
SPEAKER_01
So like if you think like a secure, a support beam,
2
SPEAKER_01
inside of a building, right?
2
SPEAKER_01
What has if if the beam is going to support the weight and everything that comes along with it, which one has to be stronger, the support beam or the thing that it s bearing the weight of the support beam?
2
SPEAKER_01
So I was like, wait a minute, if I m in the support role and I m bearing the weight of Grant and everything that comes along with that environment entity, it s like, how strong do I have to become?
2
SPEAKER_01
How strong do I have to maintain myself?
2
SPEAKER_01
Very few people probably understand, but I work to make myself strong enough to endure that.
2
SPEAKER_01
So I own it now.
2
SPEAKER_01
That is one of my superpowers, that I know how to support and I m strong enough to support.
2
SPEAKER_01
I m never gonna apologize for being stronger than the thing that I m supporting.
2
SPEAKER_01
I know that role and I know what that takes.
2
SPEAKER_01
And anyone who is lucky enough to have me support them, to show active interest in the success of you and to support you,
2
SPEAKER_01
No one is allowed in my world that I can t help or build up.
2
SPEAKER_01
I won t allow it because I won t allow you to make me look like a failure.
2
SPEAKER_01
So if I take on that role, everyone in my circle has to get better or they re out.
2
SPEAKER_00
I am someone who s very thoughtful and purposeful with my routines, and I take it very seriously.
2
SPEAKER_00
It s changed my life.
2
SPEAKER_00
It s helped me to lose weight, to feel better, to just be my best.
2
SPEAKER_00
And one thing that I do in my routine that I ve been doing forever is drinking a G1.
2
SPEAKER_00
AG1 s ingredients are insane, especially in the morning.
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Every scoop has like prebiotics, probiotics, digestive enzymes for gut support.
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It has B vitamins, magnesium, folate, ashwagandha.
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It even has vitamin C and zinc.
2
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And I just think to be able to put one scoop in water and I like to froth it up and drink it down in the morning is just like a great way to set the tone of your day.
2
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Taking care of your health shouldn t be overly complicated, and AG1 really simplifies this.
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Basically, you can cover your nutritional basis and set yourself up for success in just 60 seconds.
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This is something that I do every morning, and it just makes me feel better.
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I notice more energy.
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I like how I feel even when I m, like, digesting my food.
2
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The digestive enzyme for me is a game changer.
2
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I was actually told by a doctor that I needed that, and so this was, like, years ago.
2
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I implemented AG1.
2
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I did my blood test the other day, and he was like, you are good to go.
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I m obsessed with these for when I m traveling.
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You get it with your first subscription at drinkag1.com slash skinny.
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Quick break to talk about branch basics.
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You guys are talking to somebody who has been converted.
2
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If you re somebody that is thinking and has been wanting to make smarter decisions for the household, healthier decisions, let s start talking about making those decisions first with cleaning supplies.
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Many of us grew up with all sorts of nostalgic products that come with all sorts of harmful chemicals, and we ve basically just been going down the aisles of the grocery store grabbing all the stuff that our parents used to buy.
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But did you know there are healthier alternatives now?
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Lauren and I had the founder of Branch Basics, Allison, on this show talking all about healthy cleaning supplies and what she s done with Branch Basics.
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What I love about Branch Basics cleaning supplies is it s free of fragrance, hormone disruptors, and harmful preservatives that wreak havoc on our health.
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I never noticed the difference until Lauren
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fully switched all of the cleaning supplies in the house.
2
SPEAKER_02
And now I honestly can t go back.
2
SPEAKER_02
Anytime I go into a hotel or somebody else s house with all that stuff, my system just goes on fire.
2
SPEAKER_02
So I just feel better with this stuff in the house.
2
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And the way I think about it is if you have a healthier alternative, why would you not use it?
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Their premium starter kit replaces all of your harmful cleaning products in the home.
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Branch Basics now has a new luxurious gel hand soap made with only the safest ingredients to nourish your skin.
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And there s no way I could go back at this point.
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2
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It s so funny because I constantly am breaking down my outfits on Instagram stories and I have like an LTK page and literally on every single picture of me, I always tag the same hair serum because I use it every single day and that s Vegamour.
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SPEAKER_00
I love this hair serum for scalp massage, so I ll do it in the morning.
2
SPEAKER_00
I ll just do scalp massage.
2
SPEAKER_00
I stretch the fascia.
2
SPEAKER_00
I stretch my face up, and I just really get in there with Vegamour s hair serum.
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This is really great for me, too, because I m not a big fan of always washing my hair.
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But this hair serum is really great.
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If you want to go longer in between washes, it s called the grow hair serum.
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SPEAKER_00
It s the one that I always talk about.
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SPEAKER_00
I ve been using it forever.
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SPEAKER_00
It s a monthly subscription to my house.
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SPEAKER_00
You can get it on monthly subscription too.
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You can get one bottle or three bottles.
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Super easy saves time.
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It s so popular that they literally sell one bottle of their hair serum every 15 seconds on their website.
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So that should tell you how good it is.
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There is no harmful chemicals, no parabens, no hormones, it s cruelty free, and it s just a really great product if you want visibly fuller, healthier, and thicker looking hair.
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That s V-E-G-A-M-O-U-R.com slash skinny.
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Code skinny to save 20% off your first order.
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vegamour.com slash skinny code skinny
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SPEAKER_00
We ve been together a long time and I would like to think that I would be further along than just on my own, but I know that it s not true.
3
SPEAKER_00
I know in my life, a lot of the success I ve had is because I ve had a really strong woman push me and I look from the outside and maybe a lot of people that aren t in this kind of relationship don t get it yet, but when I see Grant and all his accomplishments and then I see the way you are, I m like, oh, it makes a lot of sense and it s a huge advantage for him personally as a man because
3
SPEAKER_00
A lot of men are not lucky enough to have that kind of support or they re trying to do it on their own.
3
SPEAKER_00
And I m sure there s been moments in his personal career of doubt and insecurity and wondering, like, what s next, where you ve probably stepped in knowing you for five seconds where you ve said, like, hey, get your shit together, buddy.
3
SPEAKER_00
Get up.
3
SPEAKER_01
And I can I say, pull the sand out of your vagina.
3
SPEAKER_00
She.
3
SPEAKER_00
Yeah.
3
SPEAKER_00
She no, but it s I m in any moments where I m like kind of getting down on myself I don t know what I don t have the ability to like go crying to her about something like if I do she s like get like she s like slap slap get your shit together and I Was watching something you were doing.
3
SPEAKER_00
I don t remember the exact piece of content I ve been aware of you guys for a while and I was like, oh, that s what that guy is getting.
3
SPEAKER_00
I
3
SPEAKER_00
Among other things from you.
3
SPEAKER_00
And I think I recognize it because I m a man who gets a similar thing.
3
SPEAKER_00
And I think it s such an advantage for a couple, for both couples, you know, for everybody in the, in the relationship to have that support system because you it s lonely doing anything as an entrepreneur and trying to push that rock up a hill by yourself.
3
SPEAKER_00
It s hard.
3
SPEAKER_00
And it s.
3
SPEAKER_00
And there s a lot of insecure moments and there s a lot of moments of doubt.
3
SPEAKER_00
And there s a lot of times when you re, you kind of lose a little bit of faith, but then you have that person that s like, come on, buddy.
3
SPEAKER_00
What did you just pull the sand out of vagina?
3
SPEAKER_00
Like, fine.
3
SPEAKER_00
You know, and I think it s relevant for you to talk about because you guys have been so successful, not only individually, but as a couple.
3
SPEAKER_00
And I think it s an inspiring message and story for people to hear honestly.
3
SPEAKER_02
And I agree with you.
3
SPEAKER_02
And one of the confusions that I had to sort out, too, was I also had this idea that a couple was supposed to show that support in a certain way.
3
SPEAKER_02
Ideally, for me, I thought, oh, it s supposed to look nice and sweet and loving.
3
SPEAKER_02
And sometimes I realize it doesn t look like that.
3
SPEAKER_02
quick story.
3
SPEAKER_02
When I was writing my book, it was taking me a long time.
3
SPEAKER_02
I have excuses.
3
SPEAKER_02
I m not smart.
3
SPEAKER_02
I don t write books.
3
SPEAKER_02
I can t sit still, blah, blah, blah.
3
SPEAKER_02
Grant asked me one day, he was like, how s the book coming?
3
SPEAKER_02
And I started with my excuses and he called me lazy and a coward.
3
SPEAKER_02
I was furious because I thought this mother effer,
3
SPEAKER_02
I support him, I have cheerleaded, I have patched up his wounds, I ve been difficult when I had to, and he is not there for me.
3
SPEAKER_02
This all went on in my head, right?
3
SPEAKER_02
And I was like, he s not there for me.
3
SPEAKER_02
Like if I told any one of my girlfriends this, ooh, they would be like, why do you deal with this?
3
SPEAKER_02
But I don t talk to my girlfriends about anything because that would only be a detriment to my relationship.
3
SPEAKER_02
You know what I m saying?
3
SPEAKER_00
You guys have that in common.
3
SPEAKER_02
I m gonna thumbtack back to the wall.
3
SPEAKER_02
Keep talking, keep talking.
3
SPEAKER_02
Okay, so yes, but it lit a fire under my butt and I wrote the book.
3
SPEAKER_02
And the book, as much as I hear the success of other people that loved the book, and that is a big reward for me, the book was really for me.
3
SPEAKER_02
The book was, it validated, it rehabilitated my entire schooling where I thought I was stupid.
3
SPEAKER_02
I m like, I wrote a book
3
SPEAKER_02
That s actually really good.
3
SPEAKER_02
Like I m a smart chick.
3
SPEAKER_02
I m one of those people.
3
SPEAKER_02
I m not one of these like because I always thought that s not me.
3
SPEAKER_02
I m not the smart person.
3
SPEAKER_02
I m the visionary.
3
SPEAKER_02
I m the artist.
3
SPEAKER_02
I m the this.
3
SPEAKER_02
The book rehabilitated me.
3
SPEAKER_02
And Grant helped me to get there because I could have quit.
3
SPEAKER_02
And it made me feel good and confident about myself.
3
SPEAKER_02
I had a product.
3
SPEAKER_02
that I could place in somebody s hand and say, hey, you know what?
3
SPEAKER_02
Hopefully this book can help you.
3
SPEAKER_02
It was like a huge validation.
3
SPEAKER_02
And I was a snot, too.
3
SPEAKER_02
When I finished, I threw it back at him.
3
SPEAKER_02
I said, here, how s that from a lazy and a coward?
3
SPEAKER_02
And then he was like, yeah, you re not lazy and a coward.
3
SPEAKER_01
You know what I could see him saying?
3
SPEAKER_01
Be obsessed or be average.
3
SPEAKER_00
No, but I think
3
SPEAKER_00
Again, in a relationship, I think it is the responsibility of a partner that really wants the best for their partner to cut through the BS and push.
3
SPEAKER_00
Like there s a moment where sometimes you have to show compassion, but other times you have to say, get your shit together.
3
SPEAKER_02
Right.
3
SPEAKER_00
And I think we live in a time now where people are more concerned about trying to like kind of make people feel good and comfortable all the time, as opposed to giving them what they really need.
3
SPEAKER_02
Yeah.
3
SPEAKER_00
I grew up with a mother, she s half Japanese, so you can t tell looking at me.
3
SPEAKER_00
But there was no like, hey, I hope you re feeling better.
3
SPEAKER_00
It was like, get the fuck up and go.
3
SPEAKER_01
Your mom has the same energy.
3
SPEAKER_01
Do you guys have the same energy?
3
SPEAKER_00
And because of it, I ve always been, thanks mom, I ve been attracted to a certain kind of strength from a woman, probably because I got that when I was a kid.
3
SPEAKER_00
interested in being babied.
3
SPEAKER_00
I m not interested in being told everything s okay.
3
SPEAKER_00
I m not interested in having my back rubbed when I m feeling like I like the push.
3
SPEAKER_00
And I think sometimes, and I ll just speak to men, men that are babied too much or maybe nurtured a little too much, they get older in life and then life starts to hit them.
3
SPEAKER_00
And they re looking for a certain kind of woman that s trying to nurture them all the time as opposed to like saying, Hey buddy, like
3
SPEAKER_00
Quit being a bitch, you know, and you know, not to be vulgar, but I think it doesn t do a service to many men.
3
SPEAKER_00
I think like you need a strong counterpart that s going to hold you accountable and push you.
3
SPEAKER_00
And I think vice versa.
3
SPEAKER_00
I think like nobody wants to be babied all the time.
3
SPEAKER_00
It s not productive.
3
SPEAKER_01
I agree.
3
SPEAKER_01
I still want to hear the evolutions of you.
3
SPEAKER_01
So you have to talk to me about how you got to that book.
3
SPEAKER_01
Like I want to know the in-between.
3
SPEAKER_01
How you got to even writing a book.
3
SPEAKER_01
What was that like?
3
SPEAKER_02
That was the very first 10X Growth Conference.
3
SPEAKER_02
Grant asked me to speak.
3
SPEAKER_02
It s an entrepreneurial conference and I m, I don t know, entrepreneurial.
3
SPEAKER_02
Grant does that.
3
SPEAKER_02
I did something different in the relationship.
3
SPEAKER_02
He built the business.
3
SPEAKER_02
He understands all that stuff.
3
SPEAKER_02
I helped and I supported and I ve heard all the nomenclature, but I haven t had the experience of doing it.
3
SPEAKER_02
So I m like, what am I going to talk about?
3
SPEAKER_02
And Grant was like at an entrepreneurial conference.
3
SPEAKER_02
And then he was like, talk about what you know.
3
SPEAKER_02
And so I talked about what I know about what I do in the relationship and how we do things and how we operate and how we came together for the big purpose.
3
SPEAKER_02
and how it s led to this success.
3
SPEAKER_02
And out of that conference, I realized people weren t doing what we were doing.
3
SPEAKER_02
They didn t have that piece figured out.
3
SPEAKER_02
They were still doing what we had done by the fighting each other and then this and that.
3
SPEAKER_02
And the reception and the feedback was so big and so positive.
3
SPEAKER_02
I couldn t believe that people wanted to hear that at an entrepreneurial conference.
3
SPEAKER_02
Because a lot of people could be building and creating all day at work and coming home and tearing it all apart.
3
SPEAKER_02
They don t have that piece or that component together.
3
SPEAKER_02
So then as growth conference has evolved, I think we re going into our ninth year now and now my kids are older.
3
SPEAKER_02
This thing is just grown by demand.
3
SPEAKER_02
So how did I get to the book?
3
SPEAKER_02
Grant says, you got to write a book because you can help people.
3
SPEAKER_02
And I fought him on it.
3
SPEAKER_02
And I was like, no, no, no, no.
3
SPEAKER_02
And then the next thing you know, I m writing the book.
3
SPEAKER_02
And then you started putting yourself out there on social media?
3
SPEAKER_02
Then I started putting myself out there on social media because the kids are older now.
3
SPEAKER_02
They re about to be 13 and 15.
3
SPEAKER_02
They don t need me as much.
3
SPEAKER_02
I mean, you know, of course, who doesn t need their mother?
3
SPEAKER_02
But you know what I m talking about?
3
SPEAKER_02
Not like a young child.
3
SPEAKER_01
When you look back on your whole life with Grant, have you guys always known that this was the big vision?
3
SPEAKER_01
Like,
3
SPEAKER_01
Michael and I strategize a lot on our big vision.
3
SPEAKER_01
We talk about what we re going to do in a year, five years, ten years.
3
SPEAKER_01
Were you guys doing that?
3
SPEAKER_01
And did you know you would sort of be right here as you are now today?
3
SPEAKER_02
We understood in 2008.
3
SPEAKER_02
In 2008, when we were on the verge of losing everything, I used to make him play this game called the lotto game, which was
4
SPEAKER_01
What if you had X amount of money?
4
SPEAKER_01
What if you had this?
4
SPEAKER_01
What if you had that?
4
SPEAKER_01
I did that for a number of reasons.
4
SPEAKER_01
I wanted to lift his spirits because he was really down and I wanted to get his mind to expand and it worked.
4
SPEAKER_01
I did it every single day.
4
SPEAKER_00
Was he just leveraged in 2008 with commercial or residential real estate?
4
SPEAKER_00
Is that what happened?
4
SPEAKER_01
No, we weren t over leveraged.
4
SPEAKER_01
We had no problem.
4
SPEAKER_01
We never missed a payment or anything.
4
SPEAKER_01
The banks decided to say that because our net worth had dropped, we were in default and they wanted a ton of money because you had most of the assets tied up and they went in real estate.
4
SPEAKER_00
Yeah.
4
SPEAKER_01
Then we were under a lawsuit where we were actually, it was the first time in our lives where
4
SPEAKER_01
friends actually marked us.
4
SPEAKER_01
They, we were victim of a con job.
4
SPEAKER_01
So we were under a lawsuit for a lot of money, millions.
4
SPEAKER_01
You know, I m a girl from New Orleans.
4
SPEAKER_01
That s like, I couldn t even fathom that, you know?
4
SPEAKER_01
And then we were, his business as he knew it was over.
4
SPEAKER_01
So we were, we were struggling at that time.
4
SPEAKER_02
I want to talk about a TikTok that you did and I m going to flub it, but you talked about how
4
SPEAKER_02
Something about how you wanted Grant to be a billionaire.
4
SPEAKER_02
Can you explain that?
4
SPEAKER_02
I thought you were so eloquent in that TikTok.
4
SPEAKER_01
Yeah, that s part of why I did the lotto game, because I wanted to get him to think bigger and to realize that
4
SPEAKER_01
It takes as much energy to think small as it does to think big.
4
SPEAKER_01
You just have to think with scale and then you can start seeing opportunities and what would it take.
4
SPEAKER_01
So I one day in several years ago, it was one of the hardest moments in business wise for me because I was always thought of myself as the golden
4
SPEAKER_01
kind of goose my visions that I would have.
4
SPEAKER_01
A lot of them hit the chopping block, but the ones that work, Grant would turn into this great thing out of this idea that I would have, this architect thing.
4
SPEAKER_01
And this thing that I wanted him to do turned out to be a colossal failure.
4
SPEAKER_01
It cost us millions of dollars.
4
SPEAKER_01
I was wrong.
4
SPEAKER_01
The other partner that we were gonna hook up with,
4
SPEAKER_01
It was just devastating for me.
4
SPEAKER_01
I lost a lot of confidence.
4
SPEAKER_01
I felt like I lost cred with the company, the organization.
4
SPEAKER_01
It didn t work out.
4
SPEAKER_01
It ended up in another lawsuit.
4
SPEAKER_01
So I was thinking.
4
SPEAKER_01
You know what?
4
SPEAKER_01
After I got over, I want to kill these people.
4
SPEAKER_01
I decided, wait, I can t do that because I can t go to jail because I d look terrible without all this stuff that I do to make myself look good.
4
SPEAKER_01
So after that, I said, you know what?
4
SPEAKER_01
And they were billionaires, by the way, this other that I can t really talk about.
4
SPEAKER_01
But the thing that happened was with billionaires, we weren t billionaires at the time.
4
SPEAKER_01
I thought they knew more than us, blah, blah, blah, blah, blah.
4
SPEAKER_01
I thought, oh, this is going to be the perfect thing to get us where we want to be and blah, blah, blah.
4
SPEAKER_01
Anyway, out of that, I said, wait a minute.
4
SPEAKER_01
Why isn t Grant a billionaire?
4
SPEAKER_01
Because Grant would actually do amazing things and help a lot of people.
4
SPEAKER_01
He would help all the quote-unquote little people like us, right?
4
SPEAKER_01
Because those people, believe it or not, still look at us like we re the little people.
4
SPEAKER_01
It s true.
4
SPEAKER_01
There s levels to this game.
4
SPEAKER_01
I know I might be speaking out reality for a lot of people, but it s true.
4
SPEAKER_01
They look at us like we re the nothings.
4
SPEAKER_01
I m talking Wall Street, I m talking
4
SPEAKER_01
The JP Morgans, I m talking those people that won t even look at you unless you have a billion, two, three or four billion.
4
SPEAKER_01
You know what I m saying?
4
SPEAKER_01
In that video, in my head, I went, OK, Grant s got to be a billionaire because he needs to be.
4
SPEAKER_01
Influencing because why are we trusting these billionaire guys because they don t they re not good people or I don t like the way they do things.
4
SPEAKER_01
I like the way we do things and all of our people.
4
SPEAKER_01
Why are we stuck believing all the middle class ideas that they re telling us to be in the same rat race?
4
SPEAKER_01
Whereas if you break and crack the code and we got in this together, what if we could all rise up?
4
SPEAKER_01
And this is all going on in my head, you know, and I m like, and then we need to get Grant everywhere so that they see him everywhere.
4
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And, you know, it was a little vindictive, I ll admit, but I was like, so then I thought of the licensee program.
4
SPEAKER_01
And then I thought of, you know, Cardone Capital, we could grow and expand if we allowed it.
4
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investors to come into it before.
4
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I never wanted to look at that idea, but I was like, but we could grow and scale.
4
SPEAKER_01
And then we could do this and we could do that.
4
SPEAKER_01
And then I was like, yeah, Grant needs to be a billionaire.
4
SPEAKER_01
He needs to be the one walking amongst the giants of the world because look at all the good and look at all the people that would learn and better than them.
4
SPEAKER_01
They shut everything off from the world and they close the curtains and they re not willing to be vulnerable in front of people, but we could fast track success.
4
SPEAKER_01
So all this went into my head and then I ran into the door and I was like, you need to become a billionaire.
4
SPEAKER_01
And then he was like, that s easy for you to say.
4
SPEAKER_01
You have all these ideas.
4
SPEAKER_01
I m the one that has to hammer and plod this.
4
SPEAKER_01
And I get beat up and you get to do nothing.
4
SPEAKER_01
You get to have these ideas.
4
SPEAKER_01
And when s enough enough for you?
4
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And when is anything going to be good enough for you?
4
SPEAKER_01
And I was like, whoa, that did not go how it went in my head.
4
SPEAKER_01
Well, you re the support beam, Grant.
4
SPEAKER_01
You re the support beam.
4
SPEAKER_01
You re supporting it all.
4
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I was like, yeah, you re right.
4
SPEAKER_01
And when you support, that s a whole other thing.
4
SPEAKER_01
Because when you demand a billionaire from a guy that does not think that it s possible and that you re, you know,
4
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wrong for even wanting to go there.
4
SPEAKER_01
You can t say be a billionaire and then say, when is enough enough?
4
SPEAKER_01
And when are you going to come home and hold my hand and turn off your electronics so we can watch Netflix when it takes?
4
SPEAKER_01
You know, you want to be a billionaire.
4
SPEAKER_01
You ve got to reach a lot of people.
4
SPEAKER_01
You ve got to exchange your products and services.
4
SPEAKER_01
You ve got to get known.
4
SPEAKER_01
Money follows attention.
4
SPEAKER_01
Look at everybody on Forbes.
4
SPEAKER_01
You know who they are because they ve done something big.
4
SPEAKER_01
They want you know what I m saying.
4
SPEAKER_02
So how did you even put this into motion if this is the conversation that s happening?
4
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Well, I had to freaking rework the thing and say, look, dude, it s me.
4
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I shoot guns, you know, competitive.
4
SPEAKER_01
I don t need I don t need S.H.I.T.
4
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to be me.
4
SPEAKER_01
And if you don t know that by now, shame on you.
4
SPEAKER_01
Like, get real.
4
SPEAKER_01
It s me.
4
SPEAKER_01
I m freaking the homegirl from New Orleans.
4
SPEAKER_01
You know what I m saying?
4
SPEAKER_01
Like, I don t need Chanel.
4
SPEAKER_01
I don t need anything.
4
SPEAKER_01
I can walk in any room in any freaking outfit, and I don t need nothing to be me.
4
SPEAKER_01
I m me.
4
SPEAKER_01
I know who I am.
4
SPEAKER_01
Now, let s talk about you, Grant.
4
SPEAKER_01
Let s talk about you not living up to your potential, depriving people of the health from your products and services, because you re too much of a small mind to think that you can.
4
SPEAKER_01
You want to deprive those people of you because you don t have the audacity to go for it?
4
SPEAKER_01
So what if it s impossible?
4
SPEAKER_01
Go for it.
4
SPEAKER_01
Why aren t you the giants?
4
SPEAKER_01
Why is that person the giant?
4
SPEAKER_02
I want you on my team.
4
SPEAKER_02
This is the support.
4
SPEAKER_02
I mean, he s lucky that he has all this.
4
SPEAKER_02
So did he start to wrap his head around the fact?
4
SPEAKER_02
Yes.
4
SPEAKER_01
Well, clearly.
4
SPEAKER_01
Of course.
4
SPEAKER_01
I said, look, I m here to support you, dude.
4
SPEAKER_01
I m here to support you.
4
SPEAKER_00
Well, I think that s the big thing.
4
SPEAKER_00
It s like, and I think both people in relationships do this.
4
SPEAKER_00
Sometimes partners in relationships berate their partner and fail to mention the second part, which is I m here supporting you.
4
SPEAKER_02
It s like, you re not good enough.
4
SPEAKER_00
I need you to be more, go figure it out.
4
SPEAKER_00
I m not here to support like it s on you.
4
SPEAKER_00
I think that the second part of your message, which was like, I m supportive of you and believe in you is that is what probably
4
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I did.
4
SPEAKER_01
I was like, dude, that is a transgression on you for you not to live to your full potential.
4
SPEAKER_01
If you re okay with living in sin, then fine.
4
SPEAKER_01
But I see you.
4
SPEAKER_00
It s almost like somebody else recognizing it in you too.
4
SPEAKER_01
And that s what I said.
4
SPEAKER_01
I said, I see you and you re a giant.
4
SPEAKER_01
And to be playing on a smaller level is
4
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is, you know, is sad to see.
4
SPEAKER_02
What s the first step of that building block?
4
SPEAKER_02
Like, what did you guys do after he wrapped his head around it?
4
SPEAKER_02
What s the first step?
4
SPEAKER_01
He started to think in scale, and we started to collaborate.
4
SPEAKER_01
before we were doing everything on our own.
4
SPEAKER_01
It was very similar to the beginning of our marriage where I was like, don t tell me what to do.
4
SPEAKER_01
And then I finally went to the next phase, which was, OK, we got to get strength in numbers.
4
SPEAKER_01
I m going to help you, you know, reach a heightened level of success.
4
SPEAKER_01
You re going to help me reach a heightened level of success.
4
SPEAKER_01
We re going to do this together.
4
SPEAKER_01
Then we needed to go outside.
4
SPEAKER_01
We needed to collaborate if we were going to do this thing.
4
SPEAKER_01
So then that became the birth of Cardone Capital, the Tenex licensee program, Cardone Ventures.
4
SPEAKER_01
10x stages, 10x health.
4
SPEAKER_01
We collaborate with all of these other entities to grow and scale.
4
SPEAKER_01
We re like, we re going to be the Amazon for the entrepreneur.
4
SPEAKER_01
We re going to scale.
4
SPEAKER_01
So we started to have partnerships and collaborations and stop fighting everyone.
4
SPEAKER_01
It sounds like
5
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you also started comparing yourselves and your businesses to the largest businesses in the world.
5
SPEAKER_02
That s right.
5
SPEAKER_02
I m looking at it that way.
5
SPEAKER_00
That s right.
5
SPEAKER_00
I m glad you brought that point up.
5
SPEAKER_02
Instead of comparing like, I want to be, you know, I want to have an apartment building, you started saying like, we re going to be the Amazon, which is a multi, I mean, is it trillion now?
5
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Yeah, exactly.
5
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Yeah, I think
5
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We started studying corporations.
5
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What are they doing with money?
5
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Not with.
5
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Yeah, I don t want to throw anyone under the bus, but not with Dave.
5
SPEAKER_00
Dave Ramsey or one of those people are telling you to save your money.
5
SPEAKER_00
You re not going to save your money to wealth.
5
SPEAKER_00
That s not what they do.
5
SPEAKER_00
Look, look and study what the corporations are doing with money.
5
SPEAKER_00
They re using money.
5
SPEAKER_01
You re very well spoken about money and about women and money.
5
SPEAKER_01
Can you talk a little bit about that?
5
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There s a lot of women.
5
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It s because Grant s such a fan of Rich Dad, Poor Dad.
5
SPEAKER_02
I m just kidding, zing.
5
SPEAKER_00
The thing that I can tell you about money, there s a lot of things I can tell you about money.
5
SPEAKER_00
I, early on when Granna has an accounting degree, I still need to count on my fingers at the blackjack table to know where I m at to the 21.
5
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I m not even joking, wish I was.
5
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So when I was feeling inferior on money, I was like, well, I never went to college.
5
SPEAKER_00
What do I need to know?
5
SPEAKER_00
He s like, Elena, money is simple.
5
SPEAKER_00
There s only three things you need to know about money.
5
SPEAKER_00
One, you got to learn how to earn it.
5
SPEAKER_00
Two, you gotta know how to store it, which is different from save it.
5
SPEAKER_00
Store it is, two, you store it until you have enough to put into number three, which is most people don t know how to do, which is to put it into an income-producing asset.
5
SPEAKER_00
How do you make your money make babies?
5
SPEAKER_00
How do you make it grow?
5
SPEAKER_00
So earn it, store it.
5
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and multiply it.
5
SPEAKER_00
And the multiplying it is by investing it into an income producing asset.
5
SPEAKER_00
So it doesn t depend on my work.
5
SPEAKER_00
That s the only way to go to wealth.
5
SPEAKER_00
You don t earn your way to wealth or save your way or save your way.
5
SPEAKER_00
So that s what I learned about money.
5
SPEAKER_00
You know, there s,
5
SPEAKER_00
There s more I can tell you about money.
5
SPEAKER_00
It s money.
5
SPEAKER_00
I ve learned so much about money.
5
SPEAKER_00
Women need to take responsibility and look at their money, see where it s at, understanding money.
5
SPEAKER_00
It s a relationship.
5
SPEAKER_00
What is your relationship with money?
5
SPEAKER_00
Look at it as a relationship with a man or a woman.
5
SPEAKER_00
How do you treat money?
5
SPEAKER_00
Does it want to run away from you?
5
SPEAKER_00
Does it like you?
5
SPEAKER_00
Does it not like you?
5
SPEAKER_01
Do you think women should have their own bank account, their own separate finances?
5
SPEAKER_01
What s your vibe on that?
5
SPEAKER_00
I mean, you got to work out your agreements with your partner the way y all invent your relationship.
5
SPEAKER_00
So I really want to tell people what to do for that, because that s theirs.
5
SPEAKER_00
For me, I have my own personal accounts.
5
SPEAKER_00
I also share an account, like Grant takes and provides for the entire family.
5
SPEAKER_00
He s awesome like that.
5
SPEAKER_00
So I don t pay rent, I don t pay groceries, I don t pay for the school, I don t pay for the kids  clothes, unless I want to, you know what I mean?
5
SPEAKER_00
He provides for the family.
5
SPEAKER_00
That s our rule.
5
SPEAKER_00
That s our agreement.
5
SPEAKER_00
I don t violate that.
5
SPEAKER_00
I have my own accounts.
5
SPEAKER_00
If I want to go spend, I don t know, name the number and I don t want to have to say, is this okay with you?
5
SPEAKER_00
I have my own things.
5
SPEAKER_00
I went to Grant early on several years ago and said, I want to invest in Cardone Capital.
5
SPEAKER_00
And he was like,
5
SPEAKER_00
Like, like that is the dumbest thing.
5
SPEAKER_00
What are you talking about?
5
SPEAKER_00
You re my wife.
5
SPEAKER_00
You have half of the Cardone capital.
5
SPEAKER_00
And I was like, no, I need to see every single month what I m making from that.
5
SPEAKER_00
Like, like it s important for me.
5
SPEAKER_00
That s just me personally, psychologically.
5
SPEAKER_00
I m not there yet.
5
SPEAKER_00
I need to have my own thing that I m seeing where I don t have to ask anyone for money, where I don t feel like that s just my own personal thing that I haven t,
5
SPEAKER_00
either evolved or I don t know.
5
SPEAKER_00
I don t know.
5
SPEAKER_00
I don t I don t can t speak on that.
5
SPEAKER_00
It s just psychologically.
5
SPEAKER_00
I want to see that I m making my own income.
5
SPEAKER_00
But for many years, I didn t make any income, you know, and I suffered that identity crisis.
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SPEAKER_01
Hot tip, if you or anyone you know has experienced any kind of disaster, so floods, storms, fires, mold, you have to check out Servpro.
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Sun bum launched its new daily collection.
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Everything has built in SPF.
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My personal favorite is the daily body.
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I actually took it on vacation with me to St.
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Bart s.
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It was perfect because we played tennis.
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I was out by the pool.
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I was on the beach and I am a sunscreen psycho.
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As you know, this literally feels like your favorite body lotion, but with SPF, it s so hard.
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to find a body lotion with sunscreen in it that doesn t feel thick and greasy and this one does not.
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So I would like put it on in the morning and forget about it.
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It has 24-hour hydration, SPF 50, it s sheer and invisible.
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Really.
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Sun Bum s new sunscreen thinks it s a moisturizer and that s a good thing.
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They have a daily gel, it s truly invisible.
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You could use this as a makeup primer.
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They have a daily face.
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It s your one and done moisturizer.
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And then the one that I use is the daily body.
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This is really great if you have your arms in the sun a lot or your hands like if you re driving or you have a stroller that you re walking outside or I like to take walks a lot or if you re on vacation.
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It s always important to also bring a body sunscreen.
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Don t just bring a face, get the body too.
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sunbum.com.
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You may have heard me talk about my daily non-negotiables on past episodes, one of which is a morning walk with my son.
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So after I wake up, I try to make the bed.
5
SPEAKER_01
I hydrate with an electrolyte water and I do my quick wellness and skincare routine.
5
SPEAKER_01
I make my kids breakfast.
5
SPEAKER_01
Then my son and I go outside for a walk.
5
SPEAKER_01
So he is in the stroller and I m doing a walking meditation.
5
SPEAKER_01
We get in our morning light and movement in and we love it.
5
SPEAKER_01
It s like a habit stack if I ve ever seen one.
5
SPEAKER_01
And during those morning walks, I m wearing Nike specifically at my indie bra and my Nike Motiva walking shoes.
5
SPEAKER_01
The bra is so supportive.
5
SPEAKER_01
In fact, it comes in different support levels, so you can get like low, medium or high support depending on the size of your boobs or preference.
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SPEAKER_01
Plus, the bra has adjustable straps and is so comfortable.
5
SPEAKER_01
Nike s Motiva walking shoes are smooth, they re cushioned, they re comfortable, they re great for like a daily walk.
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And what I like about them is they give you optimum support for every move every day.
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I have plantar fasciitis, and these are amazing for that.
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Both the Indie Bra and the Nike Motivas are the move.
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The Indie Bra just sculpts your body in a perfect way.
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I feel like we ve been talking a lot lately about tailored, well-fitting clothes, and this is it when it comes to athletic wear.
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Another thing that I love is they re both so durable, so you re going
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You ll just keep reaching for these staples just like me.
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Shop now at Nike.com.
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Again, that s Nike.com.
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Oh, for many reasons.
6
SPEAKER_02
Because... Because Lauren doesn t either, I don t think.
6
SPEAKER_01
Nope.
6
SPEAKER_01
Well, I equate it to the king and the queen because I wrote that book, Build an Empire.
6
SPEAKER_01
So I just metaphorically speak.
6
SPEAKER_01
Would a queen talk to a chambermaid about the king?
6
SPEAKER_01
How would the chambermaid understand what it is that the queen is going through or has to understand?
6
SPEAKER_01
They are not married to the most powerful man.
6
SPEAKER_01
They don t understand what it takes.
6
SPEAKER_01
And it could be the best friend.
6
SPEAKER_01
That s just the analogy, right?
6
SPEAKER_01
You re not the analogy and why it sounds so bad chamber.
6
SPEAKER_01
You wouldn t talk to anyone that does not have the reality.
6
SPEAKER_01
Chances are that person would cut you out of the equation to be the queen if they could.
6
SPEAKER_01
Maybe, maybe not.
6
SPEAKER_01
But do you know what I m saying?
6
SPEAKER_01
So there s multiple reasons.
6
SPEAKER_01
There s that.
6
SPEAKER_01
Why am I going to go get advice from somebody who has a failed marriage, who doesn t understand what it s like to be with a man like that or raise children?
6
SPEAKER_01
So I m not getting advice from people who have the most confusion in that area, which is relationships.
6
SPEAKER_02
Why don t you talk to people?
6
SPEAKER_01
Number two,
6
SPEAKER_01
If I go and tell my friend how horrible Grant was about something, some upset that I had, which there s two sides of the story, and then I m going to go make up with Grant.
6
SPEAKER_01
But now I ve told them that Grant is, name it, domineering.
6
SPEAKER_01
Grant is controlling.
6
SPEAKER_01
He only thinks about himself.
6
SPEAKER_01
Whatever.
6
SPEAKER_01
They re stuck with that.
6
SPEAKER_01
So now I ve made up with my husband.
6
SPEAKER_01
I go hang out with my best friend, Susie Q. And then she s like, so how s Grant?
6
SPEAKER_01
Oh, is he doing the domineering thing again?
6
SPEAKER_01
Boom.
6
SPEAKER_01
I m lit back up.
6
SPEAKER_01
didn t even have a fight with him, but I m lit back up.
6
SPEAKER_01
Either I m trying to now talk to her and convince her that my husband isn t the piece of garbage that I made him out to be earlier.
6
SPEAKER_01
I m trying to convince her of that.
6
SPEAKER_01
Or I m reignited about the upset and how he does not treat me with respect.
6
SPEAKER_01
And he does treat me like I said, and I m always doing this for him and he doesn t do that.
6
SPEAKER_01
And then boom, now I m home with my husband and guess what?
6
SPEAKER_01
He does one little thing
6
SPEAKER_01
where he s like, I m going here to do this.
6
SPEAKER_01
I m like, oh, really?
6
SPEAKER_01
Oh, so it s my job to take care of the kids?
6
SPEAKER_01
Oh, you just get to do whatever you want because you just think about only yourself.
6
SPEAKER_01
Do you understand?
6
SPEAKER_01
I ve just now picked a fight that wasn t even there because I m all re-stimulated from this conversation that I had with this girl.
6
SPEAKER_02
Yeah, it s also super awkward when sometimes we ll be one of somebody, like a couple, maybe one of them is complaining about the other person, and then we re all, us three are together, and then we go to dinner with all four of us.
6
SPEAKER_02
We re all sitting there knowing about all this, and it s awkward.
6
SPEAKER_02
And I feel like that kind of energy diminishes a relationship, because everyone s there, and it puts this negative, I mean, even it s called woo-woo, but this feeling and this energy on the relationship.
6
SPEAKER_02
We ve never got or understood why other couples or even people in a relationship complain to other people and then try to get everybody together.
6
SPEAKER_02
Because it s like we re all sitting there like, this is awkward.
6
SPEAKER_00
It s also just not team-like.
6
SPEAKER_00
It s not team-like to go trash your partner to a friend, to me.
6
SPEAKER_00
It doesn t feel like that s part of the vision.
6
SPEAKER_01
It s not.
6
SPEAKER_01
Yeah.
6
SPEAKER_01
And it is a betrayal.
6
SPEAKER_01
And, you know, at the end of the day, you re going to work it out and any team is going to have a problem from time to time.
6
SPEAKER_01
Yeah, and he s annoying as shit.
6
SPEAKER_00
He does shit that s annoying all the time.
6
SPEAKER_00
Of course.
6
SPEAKER_00
But, like, we don t need to go over every single thing he does because you re right, it does ignite it and you are emotional when you re saying it.
6
SPEAKER_02
Yeah, you re getting your PhD in self-awareness.
6
SPEAKER_02
You re never annoying, right?
6
SPEAKER_01
Look, marriages aren t easy.
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Being with people isn t easy.
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You have to figure it out because you can t do it alone.
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No empire has ever been built alone.
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How are you balancing all of the buckets that you have right now?
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One of the reasons I personally selfishly wanted you on the show is because I look up to the way that you do everything effortlessly, which I know is not effort.
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It s probably behind the scenes.
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There s a lot of effort that goes into making it look effortless.
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Can you talk to me a little bit about that?
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Yeah, definitely.
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It is a skill.
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It is an art.
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I m always learning.
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Probably a lot of the times going, Oh, God, like, you know, like, because I want to be 10x.
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I want to be great.
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I want to be.
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So I have very high expectations and standards of myself.
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And so there are a lot of times where I feel like I m falling short.
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But I try to
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take that and go, is there a way I can make that situation so it doesn t happen again?
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Can I hire out now somebody that can be in my place of business when I have to put in my family time or my child time?
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Like, I don t balance.
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I juggle.
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So whatever ball is most important is getting my attention in that moment.
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Sometimes it s the kids, because they re always going to come first if it s an emergency, no matter what.
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But sometimes it s not an emergency.
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Sometimes they just are bored and want my attention.
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In those moments, I have to artfully have somebody or have some activity that they can do and have had the conversation of like, look, this is my goal and my dream.
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Do you support me on this?
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How can you get buy-in?
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And then, okay, so you can show support when I have to be away, or I have to do this, or I can t be at the beck and call, or I have to do a Zoom, you can understand.
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So there s all of that buy-in that goes on.
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But if I can t be with them, then I have somebody there.
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Same with the business.
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Like I m doing business first, if that s the thing, when nothing else is the priority, and I put the people in place.
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So I m constantly just juggling.
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How do you and Grant look at raising really solid, productive children?
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We have indoctrinated them from when they were very little about what we do as a family, who we are, what our values are, how they can contribute as a team, a team member if they so agree.
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And they re willing since they were two years old.
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We re team Cardone.
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We want to make a difference for the better.
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This is how we do it.
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We do this.
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We do this.
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We do this when we have to be on the road.
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If you stay here,
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And you take care of the nannies.
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We know they think they re taking care of you, but it s vice versa.
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It gives them a role, right?
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They re responsible for something.
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Oh, yeah, you know, they get all excited.
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You do that without being a distraction and we go and help lives.
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Do you realize that you help their life?
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You did that because you were a team.
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So we had buy-in.
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So, you know, from
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A very young age, we ve communicated to them, told them everything.
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They seem like they seem this just social media, very entrepreneurial.
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Very.
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Yeah.
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So we you know, they weren t raised the way we were raised.
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Grant and I were raised.
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They re raised with what we know now and their principles.
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I ve never told my kids, you know, they were worried.
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We think people, you know, are going to think that we re spoiled and this and that.
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I m like, it doesn t matter what anybody thinks.
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You know, you know, you got to know who you are.
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My kids come to me and and if they want the latest iPhone or the this or the that.
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What do you say?
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It s a yes.
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It s a yes.
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A million percent.
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You want the new iPhone?
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Abso-frickin-lutely, dude.
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There s no scarcity.
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What are you going to do for that?
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Are you going to make phone calls and raise $500,000 for Cardone Capital?
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Are you going to sell a 10X Diamond ticket?
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How you want to do it?
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You want to clean all the waste paper baskets for the 200 employees?
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You can do the mailers?
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Like, what is it that you want to do?
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But you can earn anything.
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You re not in a not-have.
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You can create anything you want.
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So they ll pick a little chore to do to get what they want.
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Yeah, but it s not little, depending on the item.
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It s a real thing.
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It s a real thing.
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When they were really little, they had a starboard that was tacked up to the refrigerator.
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Every 20 stars got them a 20-star gift.
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What s a 20 star gift?
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Whatever they wanted at Target.
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And it s their gift, by the way, it s their gift.
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So if they bought a little car and then they came home and wanted to hammer the car and smash it, it wasn t me going, what s wrong with you?
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I just bought you this.
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No, I didn t.
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I love the way you guys do that though because I think you know there s wealthy parents that give their kids everything without having to do anything.
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They had to pay for the blame.
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When they were like five years old they had to give me their entire piggy bank and I took it.
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But I think also there are some parents that
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maybe try to humble their children and they lose the message and like, I love the message that if you do all these things, you can get whatever you want because, you know, maybe they won t want whatever that, but you know, who knows, but how your parents raised you.
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Well, my dad was always like, you can get anything you want in the world if.
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you put out the effort that acquires it, right?
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And there was never a situation where like, ooh, like there s a ceiling to what you could get, right?
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Does that make sense?
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He was always like, it s anything under the sun, but there is an effort required to go and do it.
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And I think sometimes
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Parents, maybe because of their own experience, they put like a cap on that.
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Oh, yeah.
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If money doesn t grow on trees, they literally couldn t afford it.
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It s, oh, you can t have that.
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I think you don t want to stifle somebody s ambition by telling them that there s a cap.
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The message is if you do all these things and it has to be productive and it has to be valuable and it has to serve a greater purpose, then the sky s the limit.
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That s right.
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And they get rewarded.
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I tell them I only buy them designer clothes on their birthday and Christmas, and it s not an overwhelm, but that s the only time I do it.
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The rest, they have to earn it.
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Smart.
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I like that.
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You guys are both vocal people, and I think your messages are sometimes so straight to the point and so forward that
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People get riled by these messages.
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I m sure you ve seen it all, especially in a time, again, where people are very cautious about hurting people s feelings.
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Both of you are like straight shooters.
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How do both you and Grant deal with that pushback or that resistance when you have a message that you have strong conviction in, but that is getting pushback?
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I saw something about how you guys are homeschooling and how he, I think it was him, how he feels about the public school system.
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And that was met with a lot of resistance.
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How do you guys handle that?
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The resistance and the haters.
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Is that what you re talking about?
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I mean, just people that are like, I like, they just vehemently disagree with what you re saying.
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They can.
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It s totally fine with me.
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Like, it s not going to, I m not, I m not, I m done living my life for other people.
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This is my life.
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You know, when it s done, it s who were you?
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I don t, I m not even going to remember you.
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I m going to remember my family and the contribution.
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I know it s in my heart.
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I know the spiritual legacy play that I m going for.
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And so,
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You know, unless somebody is really trying to kill physically or metaphorically my family, my investors, my employees, I m not messing with you.
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You can say what you want.
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You can have your right to.
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Somebody comes in to try to hurt, harm anyone that we protect.
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I will chop your head off and parade it on a spike so everyone can see.
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Because you got to set an example that what you will do for the people you love and to protect your empire work really hard to be ethical.
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I don t drink.
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I don t do drugs.
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I m monogamous.
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I m trying the best I can to be the best mother I can.
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I m trying to help women.
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I m not trying to harm anybody.
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You mess with me and where I built myself and crawled out of to become the woman and the spiritual being that I am today, I will fight an enemy.
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Get that energy.
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If anybody says anything mean to me, get in there.
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Put their head on a spike.
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Before I go on your podcast, you guys have to go listen.
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Can you just leave us, and this is completely random, with a couple beauty and wellness things that you do?
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I try to drink.
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A gallon of water a day.
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Okay.
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I take my 10X Health.
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You know, obviously, I believe in anti-aging and wellness so much that we bought a company.
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It s called 10X Health.
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And I m on the superhuman protocol, so I do the red light therapy.
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The oxygen, I m a little lazy on.
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I don t like putting that mask on, but it s really good for you.
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I do that mat that we have.
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I don t do the cold plunges.
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I wish I would, because they re supposed to be great for you.
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Go to company, we re going to show you.
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Okay.
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But I don t eat meat.
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I eat seafood.
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I don t eat gluten.
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So that s, that s what I do for health and wellness.
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And you said no alcohol.
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No, no, I don t drink alcohol.
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I don t do drugs.
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I gave birth to two children naturally.
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Damn.
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Elena, thank you for coming on.
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Where can everyone find your book?
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Everything you re up to, there s like all the Instagram handles.
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Tell us everywhere.
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Pimp yourself out.
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Woo.
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Well, I m Elena Cardone.
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That s E-L-E-N-A C-A-R-D-O-N-E, like car and done.
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ElenaCardone.com is everything.
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If you want a free copy of my book, go to ElenaCardone.com forward slash empire.
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You know, I have to tell you, sometimes when you meet people that you admire in person, they say like, never meet your idols.
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You, you surpassed.
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So thank you for coming on the show.
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I think you re a fantastic on a mic.
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She s welcome back anytime.
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Thank you very much.
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I m going on your show, The Elena Cardone Show.
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Have you signed up for the Him and Her newsletter?
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What you ll get is weekly tips from Michael and I, and then you re going to get our monthly favorites, like what we bought, what we re reading.
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It s really fun.
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We take a lot of time and effort to put everything in one place for you guys.
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All you have to do is go to tscpodcast.com to sign up for the newsletter, and you will get all of our secrets straight to your inbox.
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Be sure to also listen to me solo on Elena s show.
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It s called The Elena Cardone Show available on Apple.