0
SPEAKER_00
It all boils down to money.
0
SPEAKER_00
I don t care what anybody says.
0
SPEAKER_00
You have the money, you re in control of your decisions, you re in control of your calendar.
0
SPEAKER_00
But I want to tell you, for me, the biggest game changer is the day the hand came off my throat of money.
0
SPEAKER_01
Real estate guru, king of the infomercial, a best-selling author, and performance expert.
0
SPEAKER_01
Today, we re here with the wonderful Dean Graziosi.
0
SPEAKER_01
Dean Graziosi.
0
SPEAKER_01
Dean Graziosi in the house, my man.
0
SPEAKER_00
Good to be here, man.
0
SPEAKER_00
If you have a deep belief that people with money are greedy, you will be so conflicted it ll never work.
0
SPEAKER_00
It ll be a self-fulfilling prophecy because every time you see a glimpse of success, you ll self-sabotage because if you get money, then you re a greedy capitalist bastard.
0
SPEAKER_00
How would you feel knowing that you re not leaving entitled children, but no matter where the world goes, your children are going to be safe?
0
SPEAKER_00
Yeah.
0
SPEAKER_00
What is that?
0
SPEAKER_00
On a scale of 1 to 10, what is that?
0
10.
0
SPEAKER_00
It s a 200, right?
0
SPEAKER_00
Yeah, yeah.
0
SPEAKER_00
And we lived in a trailer park for three years, and we got evicted from that trailer park.
0
SPEAKER_00
And she tried.
0
SPEAKER_00
I could get emotional.
0
SPEAKER_00
I haven t.
0
SPEAKER_00
That s why I love interviewing with you.
0
SPEAKER_00
You make me, because I care about you so much, I want to go back to feelings.
0
SPEAKER_00
I feel like the stuff you shared today, I ve never heard you share.
0
SPEAKER_00
I haven t.
0
SPEAKER_02
This is not on any other place.
0
SPEAKER_02
Anywhere.
0
SPEAKER_02
I know.
0
SPEAKER_02
What would you say are the three biggest money lessons you ve learned from Tony Robbins in being his business partner, one of his close friends?
0
SPEAKER_02
What are the three lessons you ve learned from him?
0
SPEAKER_00
I ve never been asked this question before.
0
SPEAKER_00
I ve never shared this answer.
0
SPEAKER_00
I would say
0
SPEAKER_02
Welcome back, everyone, to the School of Greatness.
0
SPEAKER_02
Very excited about our guest.
0
SPEAKER_02
We have my dear friend, Dean Graziosi, in the house.
0
SPEAKER_02
Good to see you.
0
SPEAKER_00
Good to see you, man.
0
SPEAKER_00
Good to be back.
0
SPEAKER_02
Welcome back.
0
SPEAKER_02
Oh, man.
0
SPEAKER_02
I m so glad you re here because you have been leading in the entrepreneurial money mindset space for probably two, two and a half decades.
0
SPEAKER_02
You ve been in multiple different industries from real estate to online education to
0
SPEAKER_02
coaching, and a lot of different things that you ve done.
0
SPEAKER_02
And you coach a lot of top leaders.
0
SPEAKER_02
A lot of people don t notice about you that you are the one texting me and other people in the industry who are trying to figure out how to get their business or brand to the next level in an authentic, organic, and in an aligned way what s true and authentic to them.
0
SPEAKER_02
So I m excited that you re here.
0
SPEAKER_02
And one of the things that I think a lot of people are struggling with lately
0
SPEAKER_02
is money trauma and money wounds.
0
SPEAKER_02
And I wanted to ask you about this because you are the guy who wrote the book about the mindset of millionaires, the success habits of millionaires.
0
SPEAKER_02
And I m curious, did you ever have any money wounds or memories that caused you to be anxious or avoidant or scarce around money in maybe your early 20s from childhood?
0
SPEAKER_02
And if so, what were those kind of money wounds that made you
0
SPEAKER_02
driven to succeed financially?
0
SPEAKER_02
And were you ever able to overcome the money wounds or traumas around money, the ideas around money that maybe made you feel anxious or feel like I m not enough or if I don t have more money, did you ever have any of that happen for you?
0
SPEAKER_00
Yeah, you know, great, great question.
0
SPEAKER_00
First off, it s always great to be back with you, man.
0
SPEAKER_00
I appreciate it.
0
SPEAKER_00
I love watching what you re doing.
0
SPEAKER_00
I love the impact you re making.
0
SPEAKER_00
We don t get a chance to see each other as much as I d like, but I m always cheering you on.
0
SPEAKER_00
Thank you.
0
SPEAKER_00
Because I m watching your innovation.
0
SPEAKER_00
I m watching your growth as a man.
0
SPEAKER_00
I m watching the impact that you re making.
0
SPEAKER_00
And by you working on you so much, you might not realize how it transcends to the people watching.
0
SPEAKER_00
I feel different watching you this year than last year.
0
SPEAKER_00
And I loved last year, and I loved five years ago.
0
SPEAKER_00
I just told my daughter, the first one I did was of my daughter.
0
SPEAKER_00
She s gonna be 18.
0
SPEAKER_00
She s gonna be 18.
0
SPEAKER_00
She was this big.
0
SPEAKER_02
She was like 12 or 13.
0
SPEAKER_00
Yeah, yeah, she s gonna be 18.
0
SPEAKER_00
So, money wounds.
0
SPEAKER_00
You know what I d love, because I really wanna specify this, and I wanna answer this question right.
0
SPEAKER_00
You get the opportunity to see so many comments that come back, especially around money.
0
SPEAKER_00
When you say a money wound, maybe an example of one you ve had, or you think,
0
SPEAKER_00
some of your followers, some of your tribe might have?
0
SPEAKER_00
I have my own and I m gonna share, but I d love even more detail on that.
0
SPEAKER_02
I guess, you know, when people, when I think about money wounds, it s kind of like, how did you grow up?
0
SPEAKER_02
I remember growing up not, not knowing what money meant and feeling like we didn t have enough at certain stages.
0
SPEAKER_02
And so I felt like, okay, I m confused about money.
0
SPEAKER_02
I don t understand money.
0
SPEAKER_02
I don t know where it comes from.
0
SPEAKER_02
I don t have the skill sets to make money.
0
SPEAKER_02
How do I even manage it when I have it?
0
SPEAKER_02
How do I not blow it?
0
SPEAKER_02
All these different things.
0
SPEAKER_02
And I used to have kind of an anxiety around money.
0
SPEAKER_02
I didn t feel like I had enough.
0
SPEAKER_00
Well, I agree totally.
0
SPEAKER_00
There was a time I said, imagine if you and money, like you were at a therapist, and I said this on stage just randomly once, so it just triggered.
0
SPEAKER_00
You re at a therapist, your therapist is in the middle, money is on one couch and you re on the other.
0
SPEAKER_00
And your conversation is, I don t want to need you.
0
SPEAKER_00
I don t want to be obsessed with you.
0
SPEAKER_00
I don t want to be greedy by having you.
0
SPEAKER_00
I don t want to feel like I m being a big shot by having you.
0
SPEAKER_00
But I want to live into my full potential.
0
SPEAKER_00
I want to be a better parent.
0
SPEAKER_00
I want to contribute more to this cause that I have.
0
SPEAKER_00
You know, I heard somebody say once, people who say money doesn t solve problems means they haven t given enough away, right?
0
SPEAKER_00
Or money s not happiness, it s like you haven t given enough away.
0
SPEAKER_00
So you have this, could you imagine a therapist saying, wait a minute, let me see.
0
SPEAKER_00
You re saying you wanna break up, you don t wanna be connected, you don t wanna have an association, but you want all the things that the money s byproducts bring.
0
SPEAKER_02
Because what is it that people really want when they say they want?
0
SPEAKER_02
They don t want the money, but they want what?
0
SPEAKER_00
The byproduct, right?
0
SPEAKER_00
I mean, you asked me my money wounds.
0
SPEAKER_00
All I know is my wounds were probably a little different.
0
SPEAKER_00
I was driven to want to make more money, and I had one sole purpose, to take care of my mother.
0
SPEAKER_00
That was my whole sole purpose.
0
SPEAKER_00
My parents split when I was three.
0
SPEAKER_00
My mother had made a string of bad marriages.
0
SPEAKER_00
My mother was married five times.
0
SPEAKER_00
She is the sweetest woman you will ever meet in your life.
0
SPEAKER_00
Just made bad decision with men,
0
SPEAKER_00
And every time it was horrific, and every time she d work three jobs, she d cut hair, paint houses, clean houses, do whatever it took to just, she d come home at nine o clock at night with her hands tired.
0
SPEAKER_00
My sister and I, when we were eight and 12, were doing the laundry, making dinner, not poor us, like we couldn t wait to do it for her because she d come home and we lived in a trailer park for three years and we got evicted from that trailer park.
0
SPEAKER_00
And she tried, I could get emotional, I haven t, that s why I love interviewing with you, you make me,
0
SPEAKER_00
Because I care about you so much, I want to go back to feelings.
0
SPEAKER_00
But I remember this poor woman, I remember she had a 1972, that s how old I am, Chevy Impala.
0
SPEAKER_00
And the back window got knocked out.
0
SPEAKER_00
And she couldn t replace it for like a year.
0
SPEAKER_00
You know, and you know, it s like you grew up in Ohio, grew up in upstate New York.
0
SPEAKER_00
Going to school, it was freezing, right?
0
SPEAKER_00
It was a piece of plastic that was flopping, right?
0
SPEAKER_00
But my whole point is my whole emotion around money was,
0
SPEAKER_00
I need to make it to retire that woman.
0
SPEAKER_00
Like if I think back, my earliest thing, I didn t understand where money came from.
0
SPEAKER_00
I didn t understand how to make it.
0
SPEAKER_00
I didn t understand the value.
0
SPEAKER_00
I just knew I had to do something different.
0
SPEAKER_00
My father struggled financially.
0
SPEAKER_00
My mother was struggling financially.
0
SPEAKER_00
And I did become obsessed with generating more money, but there was a deeper purpose.
0
SPEAKER_00
I retired my mom when I was 24 years old.
0
SPEAKER_00
I ve been giving her a check.
0
SPEAKER_00
She s going to be 80 this year.
0
SPEAKER_00
I ve been giving her a check every week since I was 24 years old.
0
SPEAKER_00
Wow.
0
SPEAKER_00
My dad since I was 27.
0
SPEAKER_00
Right?
0
SPEAKER_00
And so what I d say around money is we are in this weird time in history.
0
SPEAKER_00
I think we can agree.
0
SPEAKER_00
It doesn t matter what side of the political arena, life arena you re on.
0
SPEAKER_00
It s like if in today s world it s hard for people to have conversations that don t agree.
0
SPEAKER_00
Right?
0
SPEAKER_00
And money sometimes gets tossed in the middle.
0
SPEAKER_00
Right?
0
SPEAKER_00
Capitalism is bad.
0
SPEAKER_00
Making money is bad.
0
SPEAKER_00
When simultaneously it s the thing that
0
SPEAKER_00
It cures hunger.
0
SPEAKER_00
It cures illness.
0
SPEAKER_00
It cures disease.
0
SPEAKER_00
It helps religions.
0
SPEAKER_00
It helps you retire your parents.
0
SPEAKER_00
It helps you put money away for your children.
0
SPEAKER_00
So someday, I don t know where the world s going to go.
0
SPEAKER_00
I hope you have children someday.
0
SPEAKER_00
It s a goal of mine.
0
SPEAKER_00
The day you have a child, I hope I m one of the first people you call if you decide to do it.
0
SPEAKER_00
Because you are going to be the most amazing father.
0
SPEAKER_00
I mean that with all of my heart.
0
SPEAKER_00
I m on four.
0
SPEAKER_00
If it s up to my wife, we ll probably have another, right?
0
SPEAKER_00
But how would you feel?
0
SPEAKER_00
No matter what money meant to you at one point in your life, how would you feel knowing that you re not leaving entitled children, but no matter where the world goes, your children are going to be safe?
0
SPEAKER_02
Yeah.
0
SPEAKER_00
I feel great.
0
SPEAKER_00
On a scale of 1 to 10, what is that?
0
10.
0
SPEAKER_00
It s a 200, right?
0
SPEAKER_00
Yeah, yeah.
0
SPEAKER_00
Helping out family members.
0
SPEAKER_00
So I think, I hope I was clear to say,
0
SPEAKER_00
Don t look at money for money s sake, that it s just capitalism, it s just greed, I just want the extra car, the $200,000 watch.
0
SPEAKER_00
Your audience, if you watch Lewis Howes, that s not who you are.
0
SPEAKER_00
But money s a byproduct.
0
SPEAKER_00
Oh my God.
0
SPEAKER_00
And I want to share something that
0
SPEAKER_00
I did not see coming.
0
SPEAKER_00
Money did something different for me than anything I ve ever imagined.
0
SPEAKER_00
Yes, I retired my parents.
0
SPEAKER_00
Yes, I feel like my kids are gonna be safe no matter what.
0
SPEAKER_00
Yes, I get to do things.
0
SPEAKER_00
I provide about 25 million meals so far through Feeding America.
0
SPEAKER_00
We ve saved children from slavery.
0
SPEAKER_00
We ve built churches and schools in Africa.
0
SPEAKER_00
We do stuff all the time.
0
SPEAKER_00
We just did something amazing last week out of the blue, right?
0
SPEAKER_00
We get to do those cool things.
0
SPEAKER_00
I get to employ hundreds of people who have kids and families and all that stuff.
0
SPEAKER_00
So all of those things have a positive impact on the world.
1
SPEAKER_00
One thing, when you don t have money, you don t realize.
1
SPEAKER_00
Think about right now, if someone grabbed your throat and squeezed it, what would you think about?
1
SPEAKER_00
The only thing in the world is oxygen.
1
SPEAKER_00
Yeah, getting free.
1
SPEAKER_00
How do I get more in?
1
SPEAKER_01
Getting free.
1
SPEAKER_00
Right?
1
SPEAKER_00
But you re not thinking about it right now because it s abundant.
1
SPEAKER_00
It s not on your mind.
1
SPEAKER_00
But what you don t realize is when money is lacking in your life, it focuses all the time.
1
SPEAKER_00
I would do that for my kids, but I can t.
1
SPEAKER_00
I d love to take that vacation, but I can t.
1
SPEAKER_00
I d love to do my own thing.
1
SPEAKER_00
God, I m sick of this unfulfilled job, but I can t.
1
SPEAKER_00
I d love to be at every baseball game, but I can t.
1
SPEAKER_00
It all boils down to money.
1
SPEAKER_00
I don t care what anybody says.
1
SPEAKER_00
You have the money, you re in control of your decisions, you re in control of your calendar.
1
SPEAKER_00
So I didn t realize I spent so much of my life with the throat being choked, but it was money.
1
SPEAKER_00
And I watched, that s how my parents lived.
1
SPEAKER_00
I can t go to the baseball game.
1
SPEAKER_00
I can t put the window in the back of the car.
1
SPEAKER_00
We got to get evicted from this trailer because we don t have what?
1
SPEAKER_00
We don t have money.
1
SPEAKER_00
I d love to say that we live in this perfect world, that you don t need money to have choices in your life.
1
SPEAKER_00
But in most cases, you don t.
1
SPEAKER_00
But I want to tell you, for me, the biggest game changer is the day the hand came off my throat of money.
1
SPEAKER_01
How old were you?
1
SPEAKER_00
probably was early 40s, because I always worried about, even though I was doing good in my 30s.
1
SPEAKER_00
Even though you were making it, you had money.
1
SPEAKER_00
But I still was the leftover broke kid that somebody was going to realize I wasn t that smart and take it all away from me.
1
SPEAKER_01
Right.
1
SPEAKER_00
Felt that way my entire, like, what are they going to figure out that I shouldn t belong in this room?
1
SPEAKER_01
Right.
1
SPEAKER_00
I probably still feel like that a little bit, just so you know.
1
SPEAKER_01
Yeah, yeah.
1
SPEAKER_00
But probably my early 40s, late 30s, probably early 40s,
1
SPEAKER_00
The hand was off.
1
SPEAKER_00
I retired my parents.
1
SPEAKER_00
I had money away.
1
SPEAKER_00
I was living a comfortable life.
1
SPEAKER_00
My companies were growing.
1
SPEAKER_00
And when I stopped, when I didn t have to worry, when I could travel where I wanted, pay where I want, donate what I want, eat the way I want, nothing was like, oh, I can t because something crazy happened.
1
SPEAKER_00
I realized that I had spent my whole life chasing money so hard to do all those things, that I had avoided all the craziness that went on in my childhood.
1
SPEAKER_00
My parents married nine times.
1
SPEAKER_00
My dad, extremely violent.
1
SPEAKER_00
All the things that I was like, well, screw them.
1
SPEAKER_00
There was some crazy things.
1
SPEAKER_00
You were running away from it.
1
SPEAKER_00
I was running away from it, but I was running so hard that it was like I took, the way I would describe it is, I took all the things, the trauma that we all, you had it, you and I know your history very well, right?
1
SPEAKER_00
All that trauma, I just tucked it in a box and I put a lock on it and said, gotta make money, gotta make money, gotta make money.
1
SPEAKER_00
All of a sudden, my brain s like, hey, we re okay.
1
SPEAKER_00
I feel like the frickin  box, the lock popped off.
1
SPEAKER_00
And the only person in the mirror was me.
1
SPEAKER_00
I couldn t say, no, no, no, I m too busy to deal with you, Dean.
1
SPEAKER_00
I gotta go make money.
1
SPEAKER_00
It s like, no, you got the money, dude.
1
SPEAKER_00
Shut up.
1
SPEAKER_00
You got me.
1
SPEAKER_00
We gotta work on this.
1
SPEAKER_00
That was the biggest byproduct in my life is I went through a divorce in my 40s.
1
SPEAKER_00
I became a better human in my 40s.
1
SPEAKER_00
I met the love of my life in my late 40s.
1
SPEAKER_00
All of that.
1
SPEAKER_00
I got goosebumps telling you that because it s a truth.
1
SPEAKER_00
I couldn t use that as an excuse.
1
SPEAKER_00
Shut up.
1
SPEAKER_00
You don t need that anymore.
1
SPEAKER_00
And I wish that for everyone because there are a lot of people watching right now when I shared the throat, like holding the throat, is you don t realize that the lack of is not allowing you to live into the dad, the mom, the husband, the sister, the brother, the employee, the friend, the donator, the charitable person you want to be.
1
SPEAKER_00
Imagine if that was gone, who would you be?
1
SPEAKER_01
Do you think someone can feel emotionally free in life if they are not some level of financial freedom?
1
SPEAKER_00
Of course.
1
SPEAKER_00
Some of the happiest people in the world have found that, right?
1
SPEAKER_00
And if that is your path, then amazing, right?
1
SPEAKER_00
But I also live in the real world.
1
SPEAKER_00
There s about 3% of people that could probably, 5% that could meditate and love it and I admire those people.
1
SPEAKER_00
I learn from those people.
1
SPEAKER_00
I love reading their books.
1
SPEAKER_00
I love listening to their podcasts.
1
SPEAKER_00
They make me a better version of me.
1
SPEAKER_00
But then I get to the real world with four kids and a wife and I want to travel and I want to do things and I want to impact others.
1
SPEAKER_00
I want to leave a legacy.
1
SPEAKER_00
I want to change the world.
1
SPEAKER_00
I want to make this place better than I found it.
1
SPEAKER_00
All those things, in most cases, Louis, require money.
1
SPEAKER_00
I don t care what anybody says.
1
SPEAKER_00
If you think that s conflicting to your values, I m sorry, but in most cases, that s a fact.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
Wow.
1
SPEAKER_01
So what would you say was the thing that unlocked for you to feel more emotionally free, even though you were already financially free and still feeling a little bit trapped?
1
SPEAKER_01
What was the thing that allowed you to unlock the peace
1
SPEAKER_01
along with the financial freedom because you had the money you had the financial freedom you could you know charter private jets probably in your 30s you had millions in the bank you you know and big businesses you re on tv every day you had all these things but you still felt like there was a clinch in your throat even though you were financially free so what allowed you to switch
1
SPEAKER_01
into emotional peace with the financial freedom?
1
SPEAKER_00
Such a great question, Lewis.
1
SPEAKER_00
I think time, wisdom, maybe it wasn t even wisdom yet, it was on its way to wisdom, right?
1
SPEAKER_00
We re in this space.
1
SPEAKER_00
We re in the personal development space.
1
SPEAKER_00
You ve interviewed more people than anyone on the planet that I know.
1
SPEAKER_00
How much have you learned from all of these interviews where you go, wow, that s still in there?
1
SPEAKER_00
Like, I was still that broke kid running away from being small, running away from being broke, running away from lots of marriages.
1
SPEAKER_00
But I ran.
1
SPEAKER_00
It s like I could have run 10 miles.
1
SPEAKER_00
I was on my 15th marathon.
1
SPEAKER_00
I look up, I m 40 years old.
1
SPEAKER_00
It s like, hey, isn t it time to slow down a little bit?
1
SPEAKER_00
And I think personal development, staying engaged.
1
SPEAKER_00
I listen to a podcast or a book.
1
SPEAKER_00
on personal growth at least 20 days of every month.
1
SPEAKER_00
Still to this day, I have to stay plugged in.
1
SPEAKER_00
I have to stay engaged.
1
SPEAKER_00
For me, that old version of me is still in there.
1
SPEAKER_00
And if I don t work on this version, it s like... It ll take you back there.
1
SPEAKER_00
It ll take me back, right?
1
SPEAKER_00
Maybe not at the level it once was.
1
SPEAKER_00
So I would say just time.
1
SPEAKER_00
And then there was a point in my history
1
SPEAKER_00
where I remember thinking, hey, if I have the gift, true story, I had the opportunity to spend a couple hours with Richard Branson on his sailboat.
1
SPEAKER_00
I helped raise a million dollars for Virgin Unite.
1
SPEAKER_00
He invited us to go to his island.
1
SPEAKER_00
I thought he wasn t going to be there.
1
SPEAKER_00
He was actually there.
1
SPEAKER_00
I get up super early.
1
SPEAKER_00
You and I have run super early in the morning.
1
SPEAKER_00
He was, every five o clock, he was the only other one up.
1
SPEAKER_00
So he saw me one day and he goes, hey, you want to sail tomorrow?
1
SPEAKER_00
I m like,
1
SPEAKER_00
Hell yeah, what time?
1
SPEAKER_00
So we sail around the island, and he said something to me.
1
SPEAKER_00
I asked him about this question, and this was probably 15 years ago, so I was 40, 41.
1
SPEAKER_00
He said to me, I asked him about money.
1
SPEAKER_00
I probably asked him a similar question that you asked me.
1
SPEAKER_00
Maybe it s a time in life when you ask those things, right?
1
SPEAKER_00
And here s what he said.
1
SPEAKER_00
I m 41 right now.
1
SPEAKER_00
Okay, look at that, right?
1
SPEAKER_00
So here s what he said to me.
1
SPEAKER_00
He said, and we re doing an event, and he s gonna be on the event, so it s good.
1
SPEAKER_00
I m glad I m gonna see him again.
1
SPEAKER_00
I haven t talked to him in ages.
1
SPEAKER_00
But I asked him a similar question.
1
SPEAKER_00
He said, you know, thank God for the people that could, let s use the example of, and I m gonna paraphrase, it s 15 years ago, but he said, thank God for the people that can go to a soup kitchen or a homeless shelter and serve food and make beds and give love.
1
SPEAKER_00
I love those people.
1
SPEAKER_00
Thank God for them.
1
SPEAKER_00
He said, but we re all put on this earth.
1
SPEAKER_00
If you have the opportunity to make money like you do, then you can do your part.
1
SPEAKER_00
He goes, somebody needs to help.
1
SPEAKER_00
But how cool would it be if you could walk into that homeless shelter and hand him $100,000?
1
SPEAKER_00
He goes, so if you have a God-given talent to make the money, go get the best in the world at that.
1
SPEAKER_00
Give it away, change the world.
1
SPEAKER_00
We still need the person that s pouring the soup.
1
SPEAKER_00
And if you still want to do it, you can.
1
SPEAKER_00
But if you can cut the check, do it.
1
SPEAKER_00
And I shifted how much money I give away and things I do in private from that day, from him.
1
SPEAKER_00
Sure, sure, sure.
1
SPEAKER_00
Because I m like,
1
SPEAKER_00
If I can make it, I can help even more.
1
SPEAKER_00
So I think some of those things all stack together, personal development every day, realizing the association with money.
1
SPEAKER_00
Money is a byproduct in my life.
1
SPEAKER_00
It has to be a byproduct that is ethically earned, right?
1
SPEAKER_00
If you re doing something unethical, you re selling drugs.
1
SPEAKER_01
You re going to be out of alignment.
1
SPEAKER_00
You re out of alignment.
1
SPEAKER_00
But if you re doing something ethical, like what you do here, I hope you make a gazillion dollars doing what you do, because you transform so many lives.
1
SPEAKER_00
If you re doing something impacts lives and you can ethically earn by doing that, and then you do good with the money you earn, then you should feel guilty not getting after it, not held back.
1
SPEAKER_01
Right.
1
SPEAKER_00
And maybe I m a little jaded, and I ve been doing this a long time, but that s the way I feel.
1
SPEAKER_01
That s your thoughts.
1
SPEAKER_01
I m curious, you mentioned kind of money therapy, which I really like that.
1
SPEAKER_01
Let s say you re the therapist, the money therapist, and people watching are sitting on their couch or listening wherever they re listening in the world, and they re in the hot seat for money therapy.
1
SPEAKER_01
And let s just say they come in your office for the first moment, and they re in the metaphorical office right now.
1
SPEAKER_01
And you get to ask them one, two, or three questions to see and assess where they re at in their money relationship, their relationship to money, and if it s healthy or if it s not healthy.
1
SPEAKER_01
Not saying you have the answers on what they need to do afterwards, but for them to assess where their money relationship is, what would be a couple questions you would ask them so people could take a self-assessment and see, oh, maybe this isn t serving me, this type of energy, this relationship I have to money.
1
SPEAKER_01
and maybe I need to take different actions and heal some of these money wounds that we re talking about.
1
SPEAKER_01
What would be a couple of questions that you might ask on the spot here?
1
SPEAKER_01
I didn t prep Dean for the money therapy.
1
SPEAKER_00
Oh, this is great.
1
SPEAKER_00
And I know I m in a phase in my life where I m going to share the answers that I feel, even if they might not be perfectly politically correct, because it s not my job to be politically correct.
2
SPEAKER_01
It s my job to help serve.
2
SPEAKER_01
If I m going to spend an hour with you, I want people to be impacted.
2
SPEAKER_00
Yes.
2
SPEAKER_01
I can only go back to my mom, who is one of the sweetest women in the world, worked really hard.
2
SPEAKER_01
But my mom, in the situation she was in, I can remember growing up, and if we saw a business owner or we saw a woman in a Mercedes, my mom, probably on her third job, with her window knocked out, with two kids, with an ex-husband, my dad, who didn t give her any money,
2
SPEAKER_01
She didn t work on personal development.
2
SPEAKER_01
She didn t work on herself.
2
SPEAKER_00
She didn t have the tools.
2
SPEAKER_01
She didn t have the tools.
2
SPEAKER_01
But we d pass a woman in a Mercedes, and she d stop, and my mother would look over and go, must be nice, right?
2
SPEAKER_01
Must be nice.
2
SPEAKER_01
Or they used the words lucky.
2
SPEAKER_01
Or see a business owner and go, that bastard, right?
2
SPEAKER_01
And I m talking about the sweetest woman.
2
SPEAKER_01
But when it came around that, I remember feeling awkward around that.
2
SPEAKER_00
It was like a resentment energy.
2
SPEAKER_01
There was a resentment energy, right?
2
SPEAKER_01
And I think that could build.
2
SPEAKER_01
If you re someone struggling financially and you see someone, it seems easier.
2
SPEAKER_01
If you re in a job and your boss or the owner is, you know, someone who s not ethical and not a good person.
2
SPEAKER_01
I was going to use another word, but I won t swear today.
2
SPEAKER_01
Right.
2
SPEAKER_01
Those things can slowly build.
2
SPEAKER_01
There s another thing I want to share.
2
SPEAKER_01
And I m going to digress.
2
SPEAKER_01
I ve never been asked this question before.
2
SPEAKER_01
I ve never shared this answer.
2
SPEAKER_01
Without realizing it, sometimes people fall into a career mindset.
2
SPEAKER_01
I m not knocking a career mindset, but as a career mindset, you try to get good grades, you try to get the right school, you get a job.
2
SPEAKER_01
And you go, I would assume, especially your clients, you go into this career with ideas, and I wanna change the world, and I wanna get raises and promotions, and I wanna impact others.
2
SPEAKER_01
And in that work environment, so many people, it s toxic, meaning,
2
SPEAKER_01
You have an idea, it s squashed.
2
SPEAKER_01
You try something new, you can t.
2
SPEAKER_01
You might have a boss that s got his thumb on your head or her thumb on your head, so every time you bring something up they either steal it or they don t share it because they don t want you to shine the light on you.
2
SPEAKER_01
And what happens to people over time, they lose that
2
SPEAKER_01
Innovation that ambition and Joe.
2
SPEAKER_01
Well, that s the way it is here.
2
SPEAKER_01
I ll just do my job.
2
SPEAKER_01
I ll keep my head down I ll get my raises and I ll go through it and all of a sudden you you slowly lose touch with those dreams you have the desire to do your own thing to travel more to see the world to beat every baseball game to to
2
SPEAKER_01
Be a stay-at-home dad, a stay-at-home mom.
2
SPEAKER_01
You start losing those.
2
SPEAKER_01
Well, simultaneously people are not listening to your things and your creativity gets shrunk and all of a sudden I believe there s an adversity to money because someone else has the freedom, someone else has the joy and maybe they had a different path or maybe it didn t work or maybe they got lucky or maybe, you know, must be nice as my mom said.
2
SPEAKER_01
And I would just, this is not the perfect answer because I ve never been asked this, but I would just really explore if somebody with money or thinking of money makes you feel a little off, I would get a journal like is in both in front of us right now and say, why does money make me feel off?
2
SPEAKER_01
Is it because people with money are greedy?
2
SPEAKER_01
Are people with money bad?
2
SPEAKER_01
You know, is capitalism bad?
2
SPEAKER_01
I mean, I employ, between our couple of companies, there s over 400 people we employ.
2
SPEAKER_01
We have a get-together and they bring their families and kids and we get to see all this impact that we get to make.
2
SPEAKER_01
All these people are out and they re spending and they re buying and they re doing things and then we take and we donate some to charity.
2
SPEAKER_01
Sometimes when you write it down and you look at it, you might go, am I misjudging money?
2
SPEAKER_01
Or am I misjudging the people that I see with money?
2
SPEAKER_01
And am I portraying them?
2
SPEAKER_01
Is there a different type of person?
2
SPEAKER_01
All things come from belief.
2
SPEAKER_01
You know this better than anyone.
2
SPEAKER_01
You write on it.
2
SPEAKER_01
You understand it.
2
SPEAKER_01
It s like your belief about money is going to drive you because the other thing is, this is the last part I really want to
2
SPEAKER_01
I hope this is landing today, is if you have a deep belief that money s bad, if you have a deep belief that people with money are greedy, if you have a deep belief that they re horrible capitalists, or whatever the number, the term in your head, deeply, and maybe it was your parents that put it there, or your professor, and it s living in there.
2
SPEAKER_01
And simultaneously, you re dying to start your project, your art project, or start your own business.
2
SPEAKER_01
You will be so conflicted, it ll never work, it ll be a self-fulfilling prophecy, because every time you see a glimpse of success, you ll self-sabotage, because if you get money, then you re a greedy capitalist bastard, and you re gonna self-sabotage, and you go, I tried it three times, it doesn t work, because everybody s greedy, and nobody gives you a break, and it takes money to make money, and even the banks only loan people that have money, screw that, and you go back to the job where someone s thumb is on your head, and it s self-fulfilling, and you go, money sucks, and so do the people that have it,
2
SPEAKER_01
I ll just do my job.
2
SPEAKER_00
Wow.
2
SPEAKER_01
Right?
2
SPEAKER_00
That s a good question to ask people, yeah.
2
SPEAKER_01
Right?
2
SPEAKER_01
So, I would just say, what is, go back to the belief.
2
SPEAKER_00
So, how does someone get out of that?
2
SPEAKER_00
If someone has that mindset, how do they break free?
2
SPEAKER_01
Okay, so I would say, I would put a piece of paper, I d cut the paper in half, and I d put your belief about money.
2
SPEAKER_01
Uh-huh.
2
SPEAKER_01
Okay?
2
SPEAKER_01
It s, people could be greedy, or people don t use it right, or it s abusive, or some people just chase money and they forget happiness and all that stuff.
2
SPEAKER_01
And then on the right side, I would just say,
2
SPEAKER_01
Is it true?
2
SPEAKER_01
Is it true that everybody has money and is just greedy and doesn t care about others?
2
SPEAKER_01
Is it true that people are, must be nice or whatever your feelings are?
2
SPEAKER_01
And then the third thing I would write down is if you had money,
2
SPEAKER_01
What would you do?
2
SPEAKER_00
That s interesting.
2
SPEAKER_01
Right?
2
SPEAKER_01
Because I guarantee it s not going to be, especially this audience, it s not going to be new car, Lamborghinis, watch, travel all over.
2
SPEAKER_01
Yeah, it s going to be take care of my mom.
2
SPEAKER_01
I d make sure my kids are okay.
2
SPEAKER_01
I wouldn t work that extra shift so I can be home at dinnertime.
2
SPEAKER_00
Take vacations.
2
SPEAKER_01
Take vacations with my family, make memories that last a lifetime.
2
SPEAKER_01
And you re going to look at this list of what you would do with money.
2
SPEAKER_01
I d give more to my church.
2
SPEAKER_01
I d help people out in foreign countries that are going through wars.
2
SPEAKER_01
You ll look.
2
SPEAKER_01
I guarantee there won t be one thing on there that is like a negative.
2
SPEAKER_01
Everything on that will be
2
SPEAKER_01
an impact to the world.
2
SPEAKER_01
So then, the fourth column would be, can I create new beliefs around money that I want to serve more, I want to give more away, I want to be a better human, I want to work on myself finally, I want to get in better shape, I don t have time to get in shape, I want to go back into therapy, I want to finally stop drinking, I want to finally stop smoking.
2
SPEAKER_01
Then all of a sudden you look and like, those old beliefs are stupid.
2
SPEAKER_01
I mean, the only thing that changes, could you imagine, and it s the last thing I ll say,
2
SPEAKER_01
on this part, but imagine getting to the end of your life and you get the chance to meet your maker and say, why didn t you live a fulfilled life?
2
SPEAKER_00
Why didn t you live a fulfilled life?
2
SPEAKER_01
Yeah, why didn t you live a fulfilled life?
2
SPEAKER_01
It s like, no, I was okay.
2
SPEAKER_01
No, seriously, you didn t live into your full potential, Lewis, you didn t.
2
SPEAKER_01
Why didn t you go after that dream that you had to be an artist, to start your own business, to speak up, to create your own podcast, to write your own books, to create courses, masterminds, workshops, or the restaurant you wanted, or the gardening company?
2
SPEAKER_01
Why didn t you do it?
2
SPEAKER_01
It s like, well, you know, people with money or money.
2
SPEAKER_01
Could you imagine God just like shaking his head and going, really?
2
SPEAKER_01
Let me show you a video of the woman you could have been if you shifted those beliefs.
2
SPEAKER_01
You would have given away this to charity.
2
SPEAKER_01
You would have helped change the world.
2
SPEAKER_01
You would have fed the people in your town.
2
SPEAKER_01
You would have made sure your mom was okay.
2
SPEAKER_01
She didn t have to worry about social security.
2
SPEAKER_01
You would have left your kids in a better place so they had a foundation in case something goes crazy with the world.
2
SPEAKER_01
That s who you could have been if you just shifted that thought around something so silly.
2
SPEAKER_01
Are there abusive people with money?
2
SPEAKER_01
Yes, that s a fact.
2
SPEAKER_01
Are there abusive people?
2
SPEAKER_01
There s alcohol out there.
2
SPEAKER_01
Do some people not drink it and some people abuse it?
2
SPEAKER_01
That s a fact, right?
2
SPEAKER_01
We have the decision.
2
SPEAKER_01
We get to decide how we can earn it ethically and distribute it with love.
2
SPEAKER_01
And if that s what we do, if we craft a new meaning around all of it, like when Richard Branson said, hey, you could go serve, and that s great, we need that, or you could go give 100 grand to that thing.
2
SPEAKER_01
I m like, I want to be the guy to bring the $100,000 check.
2
SPEAKER_01
I m in.
2
SPEAKER_01
How do I get bigger, faster, stronger, hungrier?
2
SPEAKER_01
And it fueled me to go even faster.
2
SPEAKER_00
Wow.
2
SPEAKER_00
Speaking of donating and giving money to charities, organizations, or people you feel that you want to be of service to,
2
SPEAKER_00
how old were you when you actually really were intentional about giving on a yearly basis?
2
SPEAKER_00
I m assuming you gave a little bit in church, you donated a little here and there, but what year or year was it where you re like, I m gonna start trying to give more, and why did you say you wanted to give more financially to the causes that you cared about?
2
SPEAKER_00
And what unlocked on the other side of that?
2
SPEAKER_01
I d love to say it was consistent before my 40s, but it wasn t.
2
SPEAKER_01
I was just so hungry to, I like, and, and so there s one more thing I want to share.
2
SPEAKER_01
There s two, I like sometimes, you know, the saying when you re on a plane, put your oxygen mask on first and then put it on the person next to you.
2
SPEAKER_01
Right.
2
SPEAKER_01
I want to give everybody permission to give themselves grace and put their oxygen mask on first.
2
SPEAKER_01
Because if you spend the time, effort, and energy digging in and you get that, like, all focus on that,
2
SPEAKER_01
You don t have to feel greedy and say, wow, I m making some money right now.
2
SPEAKER_01
I didn t give enough away this year.
2
SPEAKER_01
It s like, no, no, no.
2
SPEAKER_01
I m going to go so in on this business by the time I m 45 or 52, I m going to give away 25% of my income or 20% of my income, but I got to get my oxygen mask on first.
2
SPEAKER_01
Because you might be just, you got to figure out a new business or figure out a
3
SPEAKER_01
a new thing, or figure out a new job, or figure out a new career.
3
SPEAKER_00
The economy s going up and down.
3
SPEAKER_01
The economy s going up, and crazy politics, all this stuff.
3
SPEAKER_01
It s like, get yourself, get your footing in.
3
SPEAKER_01
And then when you do, you got the opportunity to shift.
3
SPEAKER_00
Yes.
3
SPEAKER_01
And I have to tell you that probably in my 40s, it became a consistent thing.
3
SPEAKER_01
And what I love, we have a couple of causes.
3
SPEAKER_01
Our two youngest kids have some really bad allergies, so it s my wife s passion.
3
SPEAKER_01
We help out a local hospital that is really amazing, and we re building a ward there.
3
SPEAKER_01
We do help out a lot with Feeding America and a bunch of other, but I also love, I love, I have a fund that I just leave there for stuff that comes up that I didn t know was coming, right?
3
SPEAKER_01
For example, Tony Robbins, my partner and dear friend, on his 60th birthday party,
3
SPEAKER_01
Right?
3
SPEAKER_01
They threw a big party for him and he would not allow a party to happen.
3
SPEAKER_00
I was there.
3
SPEAKER_00
Oh, you were there.
3
SPEAKER_01
He wouldn t allow a party to happen for just him.
3
SPEAKER_01
It had to be about something.
3
SPEAKER_01
Right?
3
SPEAKER_01
I had just donated a whole bunch in other areas, and we got to that event.
3
SPEAKER_00
He was like, I needed to donate more.
3
SPEAKER_01
Yeah, I got to that event, and my heart, my heart, that s right, you were there.
3
SPEAKER_01
I hugged you when I stood up.
3
SPEAKER_01
My heart was so, like, because it was talking about children and slavery, and I had no idea it was at that depth.
3
SPEAKER_01
I don t know if you knew.
3
SPEAKER_00
You hear of it.
3
SPEAKER_00
I didn t know it was that big.
3
SPEAKER_01
But watching what was happening, and they re like, who s gonna donate $5,000?
3
SPEAKER_01
And I m like, $500,000!
3
SPEAKER_01
Like, I donated a half a million that night.
3
SPEAKER_01
And I was able to do that.
3
SPEAKER_01
And my wife and I went back.
3
SPEAKER_01
She was pregnant for Luca, who s four.
3
SPEAKER_01
She was pregnant for Luca.
3
SPEAKER_01
We went back to the hotel, and we were giddy because we were calculating how much that half a million, how many children would be saved.
3
SPEAKER_00
Beautiful.
3
SPEAKER_01
Right?
3
SPEAKER_01
And I don t know if anything was more rewarding than that.
3
SPEAKER_01
And that s still a lot of money for anybody.
3
SPEAKER_01
But to be able to do that, and then a month later, I donated another $100,000 because I wanted to save some more kids, right?
3
SPEAKER_00
I mean, when you make a big check like that, even if you ve already donated a lot before then in the months leading up to that it sounded like, and you make a big donation like that, that s still got to feel like, oh, the half a million dollars is leaving my bank account to go to this cause.
3
SPEAKER_00
You re hoping that they do the right things with the money, they steward the money the right way, and they take care of the money, and it goes towards the cause.
3
SPEAKER_00
Is there ever any fear when you re making a big donation, like a little anxiety of like, oh, but how am I going to make this money back?
3
SPEAKER_01
What if I don t get this money back?
3
SPEAKER_01
I would say, hands down.
3
SPEAKER_01
Lewis, I love this conversation with you, because it s every question I would have asked at 41, every single one.
3
SPEAKER_01
And then being partners with Tony especially, he donates more than anybody else.
3
SPEAKER_01
He drives me to push more and do more.
3
SPEAKER_01
I think I m going to do $100,000.
3
SPEAKER_01
He s like, really?
3
SPEAKER_01
OK.
3
SPEAKER_01
But I have to tell you, it feels that way at first.
3
SPEAKER_01
Uh-huh.
3
SPEAKER_01
But I believe there s this byproduct of growth in your life that you can t quantify or equate.
3
SPEAKER_01
You can t say, I donated a half a million here.
3
SPEAKER_01
Oh, I got back a half.
3
SPEAKER_01
You ve just got to have faith that there s new doors opening up.
3
SPEAKER_01
And whether it s true or not, it s my belief.
3
SPEAKER_00
Wow.
3
SPEAKER_01
Right?
3
SPEAKER_01
But my belief wasn t there in my early 40s.
3
SPEAKER_01
I would bet to say mid-40s to 47, 40, it started to go.
3
SPEAKER_01
And now I m 55 now.
3
SPEAKER_01
In the last five years, it s just like,
3
SPEAKER_01
Oh, what can we do?
3
SPEAKER_01
What can we solve?
3
SPEAKER_01
How can we help?
3
SPEAKER_01
Because I know it s going to come back to me, and then I can give you more.
3
SPEAKER_01
Then it s going to come back, and I can give even more.
3
SPEAKER_01
So it s time.
3
SPEAKER_01
Before you asked, I d love to say, I read this book.
3
SPEAKER_01
I did this thing.
3
SPEAKER_01
It s like, it s time.
3
SPEAKER_00
Wisdom, experience.
3
SPEAKER_01
It s time, right?
3
SPEAKER_01
It s like Slumdog Millionaire, the movie, right?
3
SPEAKER_01
How did he have all those answers?
3
SPEAKER_01
Because he went through all these experiences.
3
SPEAKER_00
Pain lessons.
3
SPEAKER_01
Right.
3
SPEAKER_01
So I ve been through all these experiences, so now they just build to that s who I am at this current time.
3
SPEAKER_01
And if we do this in 10 years, I ll be somebody different.
3
SPEAKER_00
Wow.
3
SPEAKER_00
Speaking of Tony Robbins, I was at that event, and it was amazing to see that
3
SPEAKER_00
the amount that he donates at every one of his events for some type of charity or cause, Feeding America is one of his big, I think he donates all of his proceeds to his books or something like that.
3
SPEAKER_00
He does.
3
SPEAKER_00
To Feeding America and Billion Meals or something, whatever it is.
3
SPEAKER_00
What would you say are the three biggest money lessons you ve learned from Tony Robbins in being his business partner, one of his close friends, and just interacting with him and seeing how he gives, but also he s an extraordinary earner, right?
3
SPEAKER_00
Yeah.
3
SPEAKER_00
He generates
3
SPEAKER_00
and brings in a lot of money, but he s also a big donor of causes.
3
SPEAKER_00
What are three lessons you ve learned from him?
3
SPEAKER_01
I would say, number one, I just wrote down, again, I love when you ask me questions I ve never been asked before.
3
SPEAKER_01
Number one is his other businesses at this phase of his life make more than his core business.
3
SPEAKER_00
Really?
3
SPEAKER_00
Yeah, right?
3
SPEAKER_00
Significantly more.
3
SPEAKER_00
So he s the personal brand of his main business.
3
SPEAKER_00
Right.
3
SPEAKER_00
And he s running his events and books and courses.
3
SPEAKER_01
So he told me a great story.
3
SPEAKER_01
He s dear, dear friends with Peter Guber.
3
SPEAKER_01
Wow.
3
SPEAKER_01
And Peter Guber was a mentor to him, right?
3
SPEAKER_01
And when Tony was younger, Peter Guber was part of the Golden State Warriors and every other team, Academy Awards, movies, everything.
3
SPEAKER_01
Dynamic, amazing man.
3
SPEAKER_01
To only know him through Tony, right?
3
SPEAKER_01
So at a younger age, Tony s, if you know Tony Robbins  story, he s on the road 250 days a year.
3
SPEAKER_01
He s doing five day events, seven day events, 10 day events.
3
SPEAKER_01
He s speaking here, speaking there, on the road, lives in a plane, lives in a hotel, right?
3
SPEAKER_01
And he is hustling.
3
SPEAKER_01
And Peter Guber invites him to go someplace, Egypt or something like that, on a fancy trip.
3
SPEAKER_01
And he s on this plane.
3
SPEAKER_01
And he said, he s on this plane and all of them, they re on their way to being billionaires, right?
3
SPEAKER_01
And he s like, man, my business doesn t have margin.
3
SPEAKER_01
Like he started thinking about how his business was so much work and so much effort and these guys had better areas.
3
SPEAKER_01
And when he first left, then he diversified immediately.
3
SPEAKER_01
I invested in this, invested in that, and all of them suffered.
3
SPEAKER_01
Really?
3
SPEAKER_01
All of them suffered because his main business, he didn t put his oxygen mask on yet at the level he could have.
3
SPEAKER_01
He didn t probably have his 10,000 hours in yet.
3
SPEAKER_01
Of course, he mastered at a young age, but he was mastering this on another level.
3
SPEAKER_01
Long story short, he got some great advice from Peter and others.
3
SPEAKER_01
It s like, go back and master the one core business because that core business, if it s mastered,
3
SPEAKER_01
Then when the profits start distributing, you can, number two, you asked me three, number two, you can give more.
3
SPEAKER_01
Number three is you can invest in other companies and projects that you like.
3
SPEAKER_00
But don t do that until you master the core thing.
3
SPEAKER_01
And so 10 years, 15 years or was head down in his business,
3
SPEAKER_01
all of a sudden this thing became an incredible company that kicked out money that he could donate.
3
SPEAKER_01
He has donated a billion meals, which is insane, right?
3
SPEAKER_01
It kicked out money for next level donation.
3
SPEAKER_01
So his one philosophy is give more.
3
SPEAKER_01
Number two, another one would be empower the core business.
3
SPEAKER_01
And when that business is empowered, use those proceeds to invest in other great businesses.
3
SPEAKER_01
And now over time,
3
SPEAKER_01
That goes to the, we all overestimate what we can do in a year and underestimate what we can do in five or ten.
3
SPEAKER_01
In five or ten, now he s got the funds to invest and now those other companies make him way more than his main business.
3
SPEAKER_01
But he still empowers his main business.
3
SPEAKER_01
It s still his love.
3
SPEAKER_01
It s still his passion.
3
SPEAKER_01
It s still his child, right?
3
SPEAKER_01
It s literally, you know, RRI, which is Robbins Research International, the UP unleashed the power of the end date with destiny and business mastery.
3
SPEAKER_01
That s his baby.
3
SPEAKER_01
But they don t make anywhere near the money as other things do.
3
SPEAKER_00
Really?
3
SPEAKER_00
But he s still putting just as much time into it?
3
SPEAKER_00
More time.
3
SPEAKER_01
Because it s his passion, it s his thing, and it was the machine.
3
SPEAKER_01
And I think we live in a world today where we try something for a year and go, that s not it, what s next?
3
SPEAKER_01
Oh, that s not it, what s next?
3
SPEAKER_01
Right?
3
SPEAKER_01
You need the 10,000 hours.
3
SPEAKER_01
You need the time to break the barrier and find your lane.
3
SPEAKER_00
And so after 40 years, he s still doubling down on his main thing, even though it s not making the majority of the money.
3
SPEAKER_01
Absolutely.
3
SPEAKER_01
So it s a great lesson with our company that Tony and I own together, Mastermind.
3
SPEAKER_01
It s like, I m all in on this foundational company that s growing exponentially.
3
SPEAKER_01
And that ll produce so many results as we move on.
3
SPEAKER_00
What happens if someone gets too much money before they re emotionally or mentally ready for it?
3
SPEAKER_00
What will happen to them if they ve come into a lot of money with that, you know, lack of emotional awareness?
3
SPEAKER_01
Yeah, we see it in the news all the time, right?
3
SPEAKER_01
I mean, I think that s self-aware.
3
SPEAKER_01
I mean, why do the majority of people who hit the lotto go broke?
3
SPEAKER_01
They didn t have the emotional wherewithal.
3
SPEAKER_01
I feel bad for them and they probably get taken advantage of.
3
SPEAKER_01
They don t understand money.
3
SPEAKER_01
I mean, most people don t understand how money works.
3
SPEAKER_01
I get that.
3
SPEAKER_01
And everybody should get some financial literacy to really understand it.
3
SPEAKER_01
But I think the answer is really simple.
3
SPEAKER_01
In most cases, not saying on most cases, you could just look at lotto winners.
3
SPEAKER_01
You can look at families.
3
SPEAKER_01
Inheritances, lottery winners.
3
SPEAKER_01
I have to tell you, this sounds like people with money problems, but I lived in a trailer.
3
SPEAKER_01
Everything I said was true.
3
SPEAKER_01
I know your history.
3
SPEAKER_01
My kids are growing up completely different.
3
SPEAKER_01
I ve never seen a trust fund kid to this day that was just handed money without responsibility, without education.
3
SPEAKER_01
I tell my family, my kids, I m running the first leg of the marathon and when I m gone I m going to hand the baton off to you.
3
SPEAKER_01
If you want to run,
3
SPEAKER_01
And you want to run hard, you can continue.
3
SPEAKER_01
If you don t want to run, if you think I m just going to hand you the baton, you don t.
3
SPEAKER_01
You can go work and be a teacher and I ll double your salary, but you ll never be a part of the family.
3
SPEAKER_01
In the family, like the money, the money part, right?
3
SPEAKER_01
So the reason I m saying that is because I worry every day.
3
SPEAKER_01
I do not want my children to just have money at their access whenever they want and before
4
SPEAKER_00
they understand the value, the value creation, contribution, all the things that took me to 40, I m hoping I can get it in them by their 35.
4
SPEAKER_00
But if I m here, that ll happen 100%.
4
SPEAKER_00
If I m not, my entire will, my entire statement is they have to go through certain trainings, they have to do things, they don t get access to even see what s going on until they re in their 30s.
4
SPEAKER_00
And when they do, they don t just get checks, they have the opportunity
4
SPEAKER_00
to enhance whatever it is I ve done.
4
SPEAKER_00
They can grab the baton and go, hey, I want this division, or I want that, because that s my biggest fear, because I think you re 1,000% right.
4
SPEAKER_00
And I also think that s where money could get a bad rap, because you see somebody who got money before they got the wisdom behind it, and they abuse it.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
Wow.
4
SPEAKER_01
What would you say are the three biggest money, or excuse me, what would you say are the three biggest mindset issues
4
SPEAKER_01
that you see people holding them back from making money easy in their life.
4
SPEAKER_01
Making more money easier in their life.
4
SPEAKER_01
What would be the mindset issues that hold them back?
4
SPEAKER_00
I would say first off is getting rid of the word easier, because I think that could be screwing you up, because there is really no easy money, right?
4
SPEAKER_00
You have to follow a plan.
4
SPEAKER_00
You can get there quicker by modeling proven practices.
4
SPEAKER_01
How do you make money easy for you so it doesn t feel like this hard thing that s too hard to make, it s exhausting.
4
SPEAKER_00
Oh, got it.
4
SPEAKER_00
I understand the question.
4
SPEAKER_01
Yeah, yeah.
4
SPEAKER_00
I get it now.
4
SPEAKER_00
Not make easy money, make money easy.
4
SPEAKER_00
Got it, got it.
4
SPEAKER_00
The greatest thing in the world, I know the answer, is don t start from scratch, don t try to figure it out on your own, model proven practices.
4
SPEAKER_00
So, not to talk about my family so much, but my daughter s gonna be 18, she s going into 12th grade, and I gave her an option since she, and all my kids, I ll give the same option.
4
SPEAKER_00
After high school, they can go to college if they want, or they can go mentor under someone for two years.
4
SPEAKER_00
If my daughter wanted to be in podcasts, I d say move out to LA, work for Lewis for free, and you have to be his best employee.
4
SPEAKER_00
If Lewis doesn t think you re the best employee he s got, but the only way I would do it is if you can learn from Lewis.
4
SPEAKER_00
If you get time to talk to him, to watch, observe, take notes, be an apprentice.
4
SPEAKER_00
Because the fastest way to get from where you are to where you wanna be is find something that you re passionate about, then find someone who s good at it, and learn everything they ve done so you can start off on third base.
4
SPEAKER_00
So many people, when they think about money, it s like, or they think about this career is unfulfilling, I gotta get out.
4
SPEAKER_00
And then they go over here and online, how to make six figures in six weeks, how to do this, get rich doing this, it s like, ah, I ll just stick with the thing I hate.
4
SPEAKER_00
It s like you got to find someone who s got a proven path, a proven plan.
4
SPEAKER_00
Like every time my brain at this phase of my life, when I think how to do something, my brain is converted to who s already done it and how can I learn from them.
4
SPEAKER_00
Right?
4
SPEAKER_00
Yesterday, we re doing a big event in June.
4
SPEAKER_00
Yesterday, there s a gentleman that really is great at events.
4
SPEAKER_00
I think Tony and I do events better than anyone.
4
SPEAKER_00
I m willing to learn from anybody.
4
SPEAKER_00
But we want to make this bigger and better than anything.
4
SPEAKER_00
Yesterday, I spent a good chunk of money and hired someone for half a day to come in and just share everything he knows about live events.
4
SPEAKER_00
And the truth is, I knew 90% of it.
4
SPEAKER_00
But there was 10% of like, damn, I didn t think about that.
4
SPEAKER_01
You probably knew 99% of it, right?
4
SPEAKER_00
But there was a couple things I was like, oh my God, I never thought of that.
4
SPEAKER_00
So my brain is always
4
SPEAKER_00
who versus how, because Tony calls it the tyranny of how.
4
SPEAKER_00
It s like, oh, I want to get my social media account going.
4
SPEAKER_00
How do I do that?
4
SPEAKER_00
But if you can hire somebody that knows social media, it s like, oh, who can do that?
4
SPEAKER_00
Oh, they can do that while I do this, and then I can make money over here, and I can pay them to do it, right?
4
SPEAKER_00
So I would say everything s easier when you model proven practices.
4
SPEAKER_00
You get a blueprint.
4
SPEAKER_00
You get the roadmap.
4
SPEAKER_01
When people think, well, I don t know the right people, I don t have the right connections, I don t know people who have money, how can people get out of that mindset and start thinking about how to find the who in different ways?
4
SPEAKER_01
How do they enroll people in giving them time, energy?
4
SPEAKER_00
I love it.
4
SPEAKER_00
I love it.
4
SPEAKER_00
You know, I, first off,
4
SPEAKER_00
I ve been on this earth long enough that when I was a kid there were no podcasts, there were no digital books.
4
SPEAKER_00
I had dyslexia so reading was brutal before I could listen to an audio.
4
SPEAKER_00
We didn t have access to information, access to AI now, access to amazing books, access to amazing podcasts.
4
SPEAKER_00
You can go back, in all your years of interviewing, how many great interviews have you had about money?
4
SPEAKER_00
Probably.
4
SPEAKER_01
A bunch.
4
SPEAKER_01
I ve had a handful, yeah, yeah.
4
SPEAKER_01
A bunch of them.
4
SPEAKER_00
Think about going through your old podcast and finding the ones about money, about wealth.
4
SPEAKER_00
Go find others that are respected and have depth and breadth.
4
SPEAKER_00
They re not just the guy that s telling you how to get rich for five minutes because he s actually getting rich helping people think they can get rich.
4
SPEAKER_00
The person who s actually done the thing,
4
SPEAKER_00
and just start absorbing it.
4
SPEAKER_00
When there s a will, there s a way.
4
SPEAKER_00
Duh, like you ve been saying that for a minute.
4
SPEAKER_00
But when you want to learn something, the teacher is there, right?
4
SPEAKER_00
And then as you start learning, as you start developing and you re watching podcasts and you re taking notes and you get to correlate and then you maybe go to AI and go, I learned these three things.
4
SPEAKER_00
How does that all tie together?
4
SPEAKER_00
And AI helps you bring it together.
4
SPEAKER_00
And then you might say, hey, I m going to start reaching out to some of these people
4
SPEAKER_00
because they re gonna feel my passion, my desire, my interest.
4
SPEAKER_00
I mean, I have done interviews with people that aren t big podcasters, that didn t go anywhere, where people just wrote me the nice enough message my team sent to me and go, this kid or this woman, she s just a hustler, would you give her 20 minutes?
4
SPEAKER_00
I m like, I will, right?
4
SPEAKER_00
And that only happens, though, when you feel someone s passion.
4
SPEAKER_00
So the teacher s there, you just gotta get after them.
4
SPEAKER_01
Good attitude, passion, all these different things.
4
SPEAKER_01
I heard you say online one time that the only thing standing between you and your next level is a story you tell yourself on why you can t get there.
4
SPEAKER_01
If someone has just had a challenging life, growing up where it just felt like everything was against them, and they have a belief system, memories, and stories that are proof and evidence of why they re not good enough, talented enough, or capable of finding the right people, going after what they want, or whatever circumstance or situation they might have, it s strong evidence showing that it s not possible to get to the next level.
4
SPEAKER_01
How can someone start to tell a different story, that they can actually believe it s possible to get out of a challenging situation, personally, financially, relationship, into a better situation?
4
SPEAKER_00
You know, it s probably because, I don t want to answer this too simply, this is a really great question.
4
SPEAKER_00
It s probably because I try to absorb as much wisdom as I can from others who have done it before, and I see the,
4
SPEAKER_00
the mismatch or the mishmash of personal experiences and trauma and things that go wrong with so many successful people.
4
SPEAKER_00
You get to see it every day, right?
4
SPEAKER_00
When you and I get the opportunity, when we ve masterminded together and really talked deep when no one s around, I feel like I m at this phase where if I had the chance to sit down with everybody individually, I could look at them and go, no, no, no.
4
SPEAKER_00
All of that crap happened because it needed to form the woman you are.
4
SPEAKER_01
Yeah, that s the good stuff.
4
SPEAKER_00
You wouldn t be the man you are if you weren t on the couch, if you didn t think, like, all of those things built this guy who s Lewis Howes, that you can be this amazing man to your partner right now, that you can look, like, all of those things had to happen, but it s so hard when you re in it, like, oh, really?
4
SPEAKER_00
I had to get cheated on.
4
SPEAKER_00
I had to lose this relationship.
4
SPEAKER_00
My business partner had to steal my money.
4
SPEAKER_00
Right.
4
SPEAKER_00
Unfortunately, yes, because you can look at it any way you want.
4
SPEAKER_00
I ll share this.
4
SPEAKER_00
And I go back to personal stories just so I hope it relates.
4
SPEAKER_00
12 years old, I moved in with my dad.
4
SPEAKER_00
Very confrontational.
4
SPEAKER_00
My dad was the youngest of 12.
4
SPEAKER_00
He was physically abused, sexually abused.
4
SPEAKER_00
It s okay with me sharing that.
4
SPEAKER_00
And old school Italian, didn t get help, New York guy.
4
SPEAKER_00
Just scared away every wife.
4
SPEAKER_00
My sister hasn t talked to him in 25 years, right?
4
SPEAKER_00
So scared, didn t talk to one of his brothers and sisters.
4
SPEAKER_01
He had 12 siblings.
4
SPEAKER_00
And he doesn t talk to any of them.
4
SPEAKER_00
It was just a dysfunctional family.
4
SPEAKER_00
So he decided, I m going to be a better dad.
4
SPEAKER_00
But he couldn t.
4
SPEAKER_00
He didn t get any help.
4
SPEAKER_01
They have the tools.
4
SPEAKER_00
He was rough.
4
SPEAKER_00
So all the women ran.
4
SPEAKER_00
Everybody ran away from him.
4
SPEAKER_00
At 12 years old, he terrorized my mom so much that he said, I said, when will you leave my mother alone?
4
SPEAKER_00
He said, move in with me.
4
SPEAKER_00
I ll never bug her again.
4
SPEAKER_00
So I moved in with this guy.
4
SPEAKER_00
My mom was devastated.
4
SPEAKER_00
And she s like, you can t.
4
SPEAKER_00
I m like, I am.
4
SPEAKER_00
I wouldn t tell her how.
4
SPEAKER_00
Why?
4
SPEAKER_00
Because I knew she wouldn t let me.
4
SPEAKER_00
So I move in with this guy.
4
SPEAKER_01
You re 12?
4
SPEAKER_00
I m 12.
4
SPEAKER_00
He s living alone.
4
SPEAKER_00
He s living in a tiny little place.
4
SPEAKER_00
The heat s barely on in the place.
4
SPEAKER_00
We had a little electric heater that kept the place warm.
4
SPEAKER_00
It was a nightmare.
4
SPEAKER_00
I m like, I left my mom.
4
SPEAKER_00
We lived in a cul-de-sac.
4
SPEAKER_00
I had a Mongoose BMX bike.
4
SPEAKER_00
I had friends.
4
SPEAKER_00
Now I move in this hole.
4
SPEAKER_00
Excuse my language.
4
SPEAKER_00
And look at this guy, and he s a mess.
4
SPEAKER_00
Like, I m older now, I can see, just a disaster.
4
SPEAKER_00
This guy is bipolar, or somebody can diagnose it better than that, but some days he s super dead, letting me drive at 12 years old, taking me fishing, and other days I m vomiting blood because I have a bleeding ulcer, because I m so afraid he s gonna get violent with people, get arrested again, and do all this stuff, right?
4
SPEAKER_00
So I got this guy that is my hero, and the guy I m scared to death of, but by the time I was 15,
4
SPEAKER_00
I started understanding emotions and I understood how he would feel.
5
SPEAKER_01
I understood how it came from.
5
SPEAKER_01
I started to have empathy for him.
5
SPEAKER_01
And I could watch him come in with like terrorizing, his name s Paul, terrorizing, he ll listen to this and he ll be totally cool with it.
5
SPEAKER_01
He s an amazing guy.
5
SPEAKER_01
He s 87 now and he s in a beautiful space.
5
SPEAKER_01
But I saw Paul, the terrorizer, the one that my mom was afraid of and everybody was afraid of, come in.
5
SPEAKER_01
I could spin that guy.
5
SPEAKER_01
And I could get him to be that loving dad that would take me fishing.
5
SPEAKER_01
Now when I was in my 20s and probably late teens early 20s I remember thinking how could I ever be successful like my dad like he s never made like all the things I went through and the divorces and the crazy dad but there was a time that flipped and if I look at my life now
5
SPEAKER_01
And you ve watched me go on stage in front of, I mean, when the Conahay, we had a half a million people live at the same time.
5
SPEAKER_01
And I can go and I believe I can feel people s hearts.
5
SPEAKER_01
I can read them and I can adjust what I m doing and I can present with confidence.
5
SPEAKER_01
That was all crafted by the crazy Paul because it was the protection so I could stop having a bleeding ulcer.
5
SPEAKER_01
I got off the bus and threw up blood at 13 years old.
5
SPEAKER_01
And I had a little blood in my mouth and my father was like, what is on your lip?
5
SPEAKER_01
And I couldn t tell him because
5
SPEAKER_01
In his head, if I had a bleeding ulcer, it was because my mom left him when I was three.
5
SPEAKER_01
It was all my mom s fault.
5
SPEAKER_01
If she didn t leave me, we d have no divorce, she d be a happy kid.
5
SPEAKER_01
He didn t realize it was his craziness and he d take a baseball bat and drive to my mom s house and knock all the windows out of her car and her house.
5
SPEAKER_01
They d call the cops and they d be fighting and I d be in the car shaking, right?
5
SPEAKER_01
So all those things happened.
5
SPEAKER_01
I only say that because that could have been, and this sounds like I m just talking, look how great I am, I just want to share, I was able to convert that from how could that happen to a kid to thank God it happened to me.
5
SPEAKER_01
Now for a living I can use this empathy, I can use this compassion, I can impact others, I can get up on stage even though I m an introvert and be able to talk to people and go, I m going to throw away the presentation I had because this crowd needs this.
5
SPEAKER_01
I learned all of that from that crazy guy.
5
SPEAKER_01
All of it.
5
SPEAKER_01
So I m only sharing, I don t want to make it simple.
5
SPEAKER_01
Life happens for us, not to us.
5
SPEAKER_01
That s Tony Robbins and I love that saying.
5
SPEAKER_01
I don t want to just make that a simple little throwaway, but I really want to share.
5
SPEAKER_01
Life really, if we can, life already happened for us.
5
SPEAKER_01
And if you had crappy stuff, I m so sorry.
5
SPEAKER_01
But you get to make the decision today and go, I can t change any of it, because that was the ingredients that got me here today to be who I am.
5
SPEAKER_01
So I have to say I m thankful for it.
5
SPEAKER_01
I have to.
5
SPEAKER_00
Man, that s powerful.
5
SPEAKER_00
And it s so hard when you re in the sadness or suffering or trauma to be like, this is all going to benefit me in the future in 20 years.
5
SPEAKER_01
And you ll never feel that way.
5
SPEAKER_00
You re like, get me out of here.
5
SPEAKER_01
But you get to a point where you go,
5
SPEAKER_01
Like and that is such a great I don t ever want anybody to think I go through crap and I still of course do and go Oh, thank for this But there is I m at a place in my life go this sucks, but I know it s happening for a reason Yeah, cuz every bad and I m like then I m looking like all right when is it gonna sometimes it takes longer like this one not and eventually always
5
SPEAKER_00
There s a reason it always does when and when you think back at all the painful moments you see this is how it applies And I benefit to me today Yeah That had to happen as painful as that was like me getting injured and you going through this for your dad all these different things it had to happen for us to be where we re at today, but we have to make meaning of it and sense of it and Alchemize it into something good
5
SPEAKER_00
Absolutely, absolutely.
5
SPEAKER_00
Speaking of alchemizing to something good, you took all this wisdom and experience and passion and hunger to build a business, to make money, and to kind of run away from the pain by saying, I m going to be financially free, so I m never broke again.
5
SPEAKER_00
You used that pain into financial freedom.
5
SPEAKER_00
But did you ever have a moment where your self-worth or your identity was tied to money?
5
SPEAKER_00
Absolutely.
5
SPEAKER_00
And what happens when we tie our self-worth to our net worth?
5
SPEAKER_00
And how do we not make sure that when our bank account goes up or down, our identity and our personal belief in self doesn t go up and down as well?
5
SPEAKER_00
It might be impossible.
5
SPEAKER_00
Okay, tell me more.
5
SPEAKER_00
I want to answer honestly today.
5
SPEAKER_01
That s another thing, over time, it slowly fades away.
5
SPEAKER_01
I m in a phase in my life, but I want to tell you, if you asked me that question.
5
SPEAKER_00
10, 15 years ago.
5
SPEAKER_01
No, five years ago.
5
SPEAKER_00
Really?
5
SPEAKER_00
If you would have lost a little bit of money one year than the year before, and it went down, would it affect your self-worth?
5
SPEAKER_00
It does it does and it will why is that though?
5
SPEAKER_00
Why is that for?
5
SPEAKER_01
Is it because money is energy and it s not probably not for everyone.
5
SPEAKER_01
Uh-huh.
5
SPEAKER_01
But for me, I ran away from not having money and retiring your parents and taking care of people and
5
SPEAKER_01
all the things that you do, and then the thought of going, here s the words that I believe, never said these out loud, the thought of going backwards.
5
SPEAKER_01
Like, what if I don t have the freedom?
5
SPEAKER_01
What if I had to tell my mom I can t send you that check?
5
SPEAKER_01
What if the place you ve been, we go away each summer and we spend three weeks on the beach, what if I can t take my kids there and make those memories?
5
SPEAKER_01
So, I would say some of it is self-worth, but it s again, going upstream, what s it attached to?
5
SPEAKER_01
I won t have, and I think this is a really big one,
5
SPEAKER_01
This is mine, so there s a little therapy for Dean today.
5
SPEAKER_01
Mine would be, I m not in control of my decisions.
5
SPEAKER_01
If I don t have the money, I can t maybe take my kids out of school.
5
SPEAKER_01
I might have to work late and miss the big baseball game.
5
SPEAKER_01
I might have to work through the summer and not spend three weeks with the kids that s been everything since they were born.
5
SPEAKER_01
So for me, it s going backwards and not have choices.
5
SPEAKER_01
To this day, if you said,
5
SPEAKER_01
you re gonna go backwards and I gotta take some of your choices away.
5
SPEAKER_01
It would still ding my core.
5
SPEAKER_00
But I mean, okay, I get emotionally if you lose some money, right?
5
SPEAKER_00
Let s say 10% of your money goes away for whatever reason.
5
SPEAKER_00
The business goes down or something happens or I don t know.
5
SPEAKER_00
You talking broke?
5
SPEAKER_00
Not broke, but just some of it goes away.
5
SPEAKER_00
But analytically, you see your numbers and you still have tons of money to be retired for the next 30 years.
5
SPEAKER_01
It still hits you.
5
SPEAKER_00
Really?
5
SPEAKER_00
It still hits you.
5
SPEAKER_01
And over time, I promise you or anybody listening right now, in a decade, you ll laugh at it and go, hey, am I OK with that?
5
SPEAKER_01
Because I like my lifestyle is worth more.
5
SPEAKER_01
In 10 years from now, five years from now, you might have a three-year-old.
5
SPEAKER_01
And you go, I m used to making this in this quality of life.
5
SPEAKER_00
Right.
5
SPEAKER_00
And so when you make less.
5
SPEAKER_01
But I would take a 25% cut in that pay because my significance of being a dad is exponential to that money.
5
SPEAKER_01
And that s how it trades off.
5
SPEAKER_01
I would say pre-kids, right, when it s just you,
5
SPEAKER_01
It is a hard one, and I m not putting this on you, I m not even saying I m answering this question for you.
5
SPEAKER_01
It does, because we live in this, and we do live in this world, it s like we feel like we re measured on the success that we ve had, right?
5
SPEAKER_01
And all of a sudden, if you re going backwards a little, it s like, am I the man I said I am?
5
SPEAKER_01
Am I really good at my interviews?
5
SPEAKER_01
Am I really good at marketing?
5
SPEAKER_01
Am I really good at doing this thing?
5
SPEAKER_01
And all that stuff comes to the question.
5
SPEAKER_01
All I would say is, sit with it, and just do the thing we talked about around money.
5
SPEAKER_01
It s like, is that true?
5
SPEAKER_01
Like, I see your life, I m not, this is probably not about you, I know you re doing amazing, but I see you so much richer today than when I first met you.
5
SPEAKER_01
So much richer.
5
SPEAKER_01
I don t care if you were making 10 times the money then, you are a richer man, you are, like the love you give, the energy you give off, every conversation I have with you, the personal work that you do.
5
SPEAKER_01
I sent you a nice audio two weeks ago about something you did, I was like,
5
SPEAKER_01
I m so freaking proud of you.
5
SPEAKER_01
In my eyes, you might not see it.
5
SPEAKER_01
I m using you as an example.
5
SPEAKER_01
I know this from other people.
5
SPEAKER_01
But you might say, oh, I made a little bit less this year than last year.
5
SPEAKER_01
And from the outside, I m like, is that dude rich?
5
SPEAKER_01
But it takes time.
5
SPEAKER_01
And I just would say, when you feel that way, really question it.
5
SPEAKER_01
Don t just let it sit.
5
SPEAKER_01
Don t just feel it.
5
SPEAKER_01
Because you ll be in a conversation.
5
SPEAKER_01
I know what it was like when I thought I was doing well, doing $10 million a year.
5
SPEAKER_01
And I m like, I came from nowhere.
5
SPEAKER_01
I m in a trailer park, I m doing $10 million in gross revenue a year.
5
SPEAKER_01
I get to keep a million of that for me, or two million, whatever.
5
SPEAKER_01
I m doing amazing.
5
SPEAKER_01
And then I go sit with somebody who s doing 100 million, and it feels like they got it systemized, and they re going to get on their plane, and they look like they work way less than me, and they re flying off to Italy to spend time on the Amalfi Coast, and I m like,
5
SPEAKER_01
Oh my God, I m such a loser.
5
SPEAKER_01
It s all perspective, right?
5
SPEAKER_00
And how do we not compare ourselves to others when around money conversations?
5
SPEAKER_00
Friends, family, colleagues who might be making more.
5
SPEAKER_00
How do you not say I m worse than them?
5
SPEAKER_01
No, it s just real conversation, right?
5
SPEAKER_00
I know, that s why I like this.
5
SPEAKER_01
It s just real conversation.
5
SPEAKER_01
And the fact of the matter is there s only really one way to do it, is you gotta look backwards.
5
SPEAKER_01
You have to adapt the culture of progress.
5
SPEAKER_01
Right.
5
SPEAKER_01
Not a culture of comparison.
5
SPEAKER_00
Oh man.
5
SPEAKER_01
And that s not an easy one, but it s true because if you look back at where you were, if I look back at where we are, we grew like rockets.
5
SPEAKER_00
Yes.
5
SPEAKER_01
We re not supposed to be here.
5
SPEAKER_01
Like if someone, I barely got out of high school, didn t go to college, had dyslexia, graduated high school with nine cents in my pocket and started
6
SPEAKER_01
working on cars.
6
SPEAKER_01
What statistical, mathematical percentage would you give that kid to be able to, and I m blessed.
6
SPEAKER_01
To be you, .001%.
6
SPEAKER_01
Yeah, .0001%.
6
SPEAKER_01
Like if someone gave you, like, I m going to retire my mom and I m going to do all these things, somebody would be like, oh, that s so cute.
6
SPEAKER_01
Go work on your collision, you know, go pound another fender, right?
6
SPEAKER_01
Yeah.
6
SPEAKER_01
So when I look back at that kid who was just dying to make $1,000 a week so I could take care of my mom and do that, man, I m a rocket ship.
6
SPEAKER_01
But if I compare myself in two weeks when I see Richard Branson and go, wow, he s a billionaire.
6
SPEAKER_01
Oh, right?
6
SPEAKER_01
So culture of progress versus culture of comparison.
6
SPEAKER_00
Yeah.
6
SPEAKER_00
There s so many more questions.
6
SPEAKER_00
It takes time.
6
SPEAKER_01
It takes time, but just know all here s what I love.
6
SPEAKER_01
You re asking the right questions for everybody listening today.
6
SPEAKER_01
Because wherever you are on this scale and the spectrum, know that when you stay engaged in personal development, when you ask the right questions, when you question your beliefs, when you go upstream and say, is that true?
6
SPEAKER_01
Is that really, is that a fact?
6
SPEAKER_01
Or is that just a belief I have around the fact?
6
SPEAKER_01
And where did I get that?
6
SPEAKER_01
And how would I feel if I shifted that?
6
SPEAKER_01
And what if I created new beliefs?
6
SPEAKER_01
And what if I, you just, it s not something you do when you listen to a great podcast or read a great book or go to a Tony Robbins event.
6
SPEAKER_01
It s something you gotta do all the time and then slowly it becomes a part of your life.
6
SPEAKER_01
I wish, like I ve done the work and be like, I feel the best in my life.
6
SPEAKER_01
I m ripped at 45, I feel great.
6
SPEAKER_01
And then I forget and I slack off and three years later I wake up and go, oh.
6
SPEAKER_01
I feel like shit.
6
SPEAKER_00
It s consistent repetition.
6
SPEAKER_01
It s like going to the gym.
6
SPEAKER_01
You got to go all the time.
6
SPEAKER_00
Consistent repetition.
6
SPEAKER_00
It s interesting, because I was just with, yesterday, I was just with the number one pickleball player in the world, where pickleball is 40 million people around the world play this sport.
6
SPEAKER_00
It s like this rising sport.
6
SPEAKER_00
And I was playing against the number one player in the world yesterday.
6
SPEAKER_00
Oh, that s so cool.
6
SPEAKER_00
We were just doing a practice, but I couldn t score one point on him, right?
6
SPEAKER_00
And I m like an athlete, but it was so frustrating.
6
SPEAKER_00
Two hours with this guy.
6
SPEAKER_00
Not one point?
6
SPEAKER_00
Not one point.
6
SPEAKER_00
Now, I eventually got one point, but it was like he made a mistake.
6
SPEAKER_00
That was why, okay, I got a point or two.
6
SPEAKER_00
And at the end, we d do a sauna, we d do a cold plunge, because he just finished a tournament where he won.
6
SPEAKER_00
He s the number one player in the world.
6
SPEAKER_00
That s amazing.
6
SPEAKER_00
In singles, in doubles, and in mixed doubles.
6
SPEAKER_00
Number one in all three categories in the world.
6
SPEAKER_00
25-year-old is his Ben Johns.
6
SPEAKER_00
And I said, what is the one thing
6
SPEAKER_00
that it takes for you to be number one in the world consistently.
6
SPEAKER_00
And he said, consistent repetition.
6
SPEAKER_00
He s like, most people just don t want to keep showing up every day and doing practice for four or five hours a day, doing the recovery, doing the prevention stuff.
6
SPEAKER_00
Like, it s just, I ve been putting in the reps for eight years in the sport, and I keep putting in the reps.
6
SPEAKER_00
Kind of going back to what Tony, you know, he mentioned Tony.
6
SPEAKER_00
He s like 40s, five plus years in, he keeps doing the reps.
6
SPEAKER_00
And he gets better and better.
6
SPEAKER_00
It s interesting there.
6
SPEAKER_00
I want to ask you a couple more questions before I transition into where people can listen and who are watching now who I think if they were trying to figure out ways to generate more revenue for themselves or they re trying to figure out ways to use their art or talent their passion and what they can do I want to talk about that in a minute but I ve got a couple questions before we address that and I wanted to ask you about
6
SPEAKER_00
The three habits that you think keep people broke.
6
SPEAKER_00
A lot of people, they work really hard.
6
SPEAKER_00
They re still kind of broke or they re struggling and they stay in debt.
6
SPEAKER_00
What would you say are those three habits that keep people stuck financially or feeling broke?
6
SPEAKER_01
Not identifying habits that don t serve them, right?
6
SPEAKER_01
You know, I wrote a book on habits.
6
SPEAKER_01
That s my glasses, right?
6
SPEAKER_01
Sometimes if you have a hammer, you always see a nail.
6
SPEAKER_01
For me though, if I look back at people in my life, my family, others, they didn t realize that they had habits
6
SPEAKER_01
that actually pulled them away.
6
SPEAKER_01
The habit could be waking up in the morning, and I look at everything as a habit, could be waking up in the morning and watching your news, no matter where you get your news from, right?
6
SPEAKER_01
Never in my life have I ever watched the news and felt empowered, right?
6
SPEAKER_01
So you gotta have a habit of waking up and watching the news, it puts you in a reactive space, in a defensive space, and you re never innovating, you re never creating, right?
6
SPEAKER_01
So I would look for habits, like in the morning you could wake up and just say two or three sentences of gratitude,
6
SPEAKER_01
You could get out of bed, drink a green drink, and take a walk.
6
SPEAKER_01
Or you could get up, click on the news, grab your phone, look at your emails and texts, find the bad one that put you in a bad mood, and go eat, have coffee, and a donut.
6
SPEAKER_01
Now, I m not knocking anyone, but they re both habits.
6
SPEAKER_01
Yes.
6
SPEAKER_01
One habit makes you feel, I believe, you re more on offense.
6
SPEAKER_01
Like, hey, I fed my body, I took a walk, I m grateful to God, I prayed, or whatever it is I do.
6
SPEAKER_01
Another one s like, ugh.
6
SPEAKER_01
That third email for the same thing, and you believe the trials that are going on, the election that s going on.
6
SPEAKER_01
Same morning, same thing, two completely different experiences.
6
SPEAKER_01
One says, bring the day, I got it.
6
SPEAKER_01
The other one says, what do I have to fight today?
6
SPEAKER_01
That s a habit to me.
6
SPEAKER_00
That s the first one, kind of identifying them.
6
SPEAKER_01
Number two is, and I ve never shared these, so I m just winging them.
6
SPEAKER_01
Stop making the thought of making money a mystery.
6
SPEAKER_01
How do they do it?
6
SPEAKER_01
How do they get rich?
6
SPEAKER_01
Dig under the hood.
6
SPEAKER_01
Find somebody in something that lights you up.
6
SPEAKER_01
Don t just look for making money for the sense of money.
6
SPEAKER_01
Find something that if you like interior design, if you like courses, if you like doing podcasts, find somebody who s doing it well and making money and learn everything they re doing.
6
SPEAKER_01
Because it s not a mystery.
6
SPEAKER_01
There are blueprints everywhere.
6
SPEAKER_01
And I think sometimes we re just like, I d like to make more money, but how?
6
SPEAKER_01
Would you like to make more money doing something you hated every day?
6
SPEAKER_01
So I think that s the third one.
6
SPEAKER_01
And the fourth one I would say is,
6
SPEAKER_01
This crazy outside world, I believe, is a magnifying glass.
6
SPEAKER_01
If you have uncertainty, it will ten times it.
6
SPEAKER_00
You ll find uncertainty.
6
SPEAKER_01
Yes.
6
SPEAKER_01
So, in times like this, we have two options.
6
SPEAKER_01
It was just a choice.
6
SPEAKER_01
We could see obstacles or opportunity.
6
SPEAKER_01
And I would try to train my brain that every time you see an obstacle, ah, this is happening, say, what is the opportunity in this?
6
SPEAKER_01
What is the opportunity in this?
6
SPEAKER_01
So if I had more time, I probably would have thought more, but I would see opportunity over obstacles.
6
SPEAKER_01
I would try to focus on what you have, not what you lost.
6
SPEAKER_01
And those things sound like, oh, yeah, but how do I, you know,
6
SPEAKER_01
But those things are the foundational.
6
SPEAKER_01
And if I had to add a four, find an emerging market.
6
SPEAKER_01
I know this is a simple analogy, but you wouldn t want to invest in taxi cabs when there s Uber.
6
SPEAKER_01
But so many people do that.
6
SPEAKER_01
They go into something that was secondary.
6
SPEAKER_01
Find something that s emerging.
6
SPEAKER_01
Meet the world where it s going, not where it was.
6
SPEAKER_01
What is Wayne Gretzky s great quote?
6
SPEAKER_01
The puck is going.
6
SPEAKER_01
Skate to where the puck is going.
6
SPEAKER_01
Do your research.
6
SPEAKER_01
Look at AI.
6
SPEAKER_01
Model other people.
6
SPEAKER_01
Look where the world s going and get there before other people.
6
SPEAKER_00
Yeah, that s cool.
6
SPEAKER_00
That s what I did with podcasting.
6
SPEAKER_00
I know you did.
6
SPEAKER_00
11 years ago.
6
SPEAKER_00
It s like, I feel like this maybe could be a thing.
6
SPEAKER_00
Yeah.
6
SPEAKER_00
And it may not always work out for you, but be willing to invest it and take the time in it.
6
SPEAKER_00
I like that.
6
SPEAKER_00
Five years ago, I ve been on a lot of amazing trips in my life.
6
SPEAKER_00
I feel blessed to have traveled the world and just done so many different things in my life.
6
SPEAKER_00
But five years ago, I went on a trip with you and Tony Robbins in Fiji with about 20 of us for a week.
6
SPEAKER_00
During this time.
6
SPEAKER_00
I remember Tony saying something and maybe as you and Tony at the same time is saying like Winter is coming.
6
SPEAKER_00
I remember hearing this five years ago.
6
SPEAKER_00
This was right before the pandemic.
6
SPEAKER_00
Yeah, like maybe it s like four and a half years ago And he said winter is coming and you backed it with make sure you re really innovating your gifts and talents and
6
SPEAKER_00
and not just protecting yourself, but progressing yourself and putting yourself out there so you can feel more abundant in your life, as opposed to feeling scarce and feeling like you have to just hunker down and wait for winter to pass.
6
SPEAKER_00
And you and Tony have done something every year where you teach and educate people for free in a big live experience online on how to optimize the skills and talents and knowledge they have in order to earn some extra income, launch their business, and many other things in this creator economy.
6
SPEAKER_00
I m curious, can you share, and you have this coming up as well, about a million people show up live for this around the world, can you share
6
SPEAKER_00
what people can learn if they re just like, I don t really know what to do with my career or the opportunities I have or how to make some extra income.
6
SPEAKER_00
Yeah, great question.
6
SPEAKER_00
what they re gonna learn from this experience you have with them, this live online event that s free, and what they can start doing now to prepare for that.
6
SPEAKER_01
Yeah, so I would start with the first word of investigate.
6
SPEAKER_01
If you have a business that s not as profitable as you d like it to be, come investigate.
6
SPEAKER_01
And I ll give you the answer in a minute here.
6
SPEAKER_01
If you re in a career that is just, it s served for a certain time in your life, but it s not fulfilling anymore.
6
SPEAKER_01
In fact, you despise it.
6
SPEAKER_01
come investigate.
6
SPEAKER_01
And if you re that person that knows you re inside, like your inner entrepreneur is dying
7
SPEAKER_01
to come out but you re not sure where to start, come investigate.
7
SPEAKER_01
And that s all I say.
7
SPEAKER_01
In life we have to look at these different paths.
7
SPEAKER_01
Here s what I say, we re calling the event The Game Has Changed and it s time for the new playbook.
7
SPEAKER_01
But what does that mean, The Game Has Changed?
7
SPEAKER_01
I think COVID gave us a byproduct, gave a lot of byproducts, but one byproduct I think it did is made people realize, I think people used to say, I m either going to, I can get this career.
7
SPEAKER_01
It might not serve my soul, but it ll take care of my family.
7
SPEAKER_01
Right.
7
SPEAKER_01
Or I can be the crazy entrepreneur and maybe it ll work out.
7
SPEAKER_01
Right.
7
SPEAKER_01
I think where the game has changed, where I think it s changed is in what Tony and I love to share, and it s the industry we re in.
7
SPEAKER_01
He s been in 45 years, I ve been in almost 30, right?
7
SPEAKER_01
In the industry of our life experience is the greatest asset that we own, right?
7
SPEAKER_01
And I ll talk more about that in a minute, but where the game has changed high level
7
SPEAKER_01
is that you don t have to separate those two anymore.
7
SPEAKER_01
I like the term life-work integration.
7
SPEAKER_01
Yes.
7
SPEAKER_00
Not balance.
7
SPEAKER_01
Not balance.
7
SPEAKER_01
It never balances.
7
SPEAKER_01
Has it ever balanced for you?
7
SPEAKER_01
Never.
7
SPEAKER_01
But when you can go home and your work is okay to bring with you because it s a part of your soul and you love it, for me,
7
SPEAKER_01
Having the opportunity to take a life experience, a career skill, a passion you have and learn how to extract it and package it into a product or an asset and be able to give it to somebody and you get to shorten their distance from where they are to where they want to be.
7
SPEAKER_01
You have a business, you have a career skill, you know how to sell better, do hair better, or you went through a divorce and you re on the other side and you re happy, or you lost yourself, or you lost the weight, or you do yoga, or any other thing that you do so well.
7
SPEAKER_01
My physical therapist, because I got a torn ACL.
7
SPEAKER_01
I m working with him twice a week.
7
SPEAKER_01
I went skiing, torn my ACL.
7
SPEAKER_00
Oh, it s so annoying.
7
SPEAKER_01
But I m working with him twice a week and I m watching this guy s got his own business, but he s in the time and effort community.
7
SPEAKER_01
I said, do you have any course or training I could do when you re not with me?
7
SPEAKER_01
He s like, no.
7
SPEAKER_01
So I got him right now.
7
SPEAKER_01
He s extracting his life experience.
7
SPEAKER_01
He s building the course.
7
SPEAKER_01
I can t wait to buy it from him.
7
SPEAKER_01
Right.
7
SPEAKER_01
Every single person on this planet has a life experience that is valuable when you know how to extract it.
7
SPEAKER_01
So Tony and I are great at it, right?
7
SPEAKER_01
And the reason we love to share it each year is because just most people don t know how to turn that into something of value.
7
SPEAKER_01
And that s what we share over three years.
7
SPEAKER_01
How do you identify what it is?
7
SPEAKER_01
Who would want it?
7
SPEAKER_01
How do you name it?
7
SPEAKER_01
Price it how do you deliver it with passion that you have fun with and whatever delivery system you want?
7
SPEAKER_01
How do you get people to say yes without feeling like a salesperson?
7
SPEAKER_01
So we get to do that and it s turned into a movement I mean you were a part of it day one you were a part of the first one we did as a friend and now it s this Millions of people around the world have been part of it.
7
SPEAKER_01
We re in over a hundred and twenty countries and people are realizing
7
SPEAKER_01
I could do something I love, I could impact others, I could fall in love with it, and there s no glass ceiling, right?
7
SPEAKER_01
I m not saying get rich overnight for doing nothing.
7
SPEAKER_01
That s not Tony and I. And the second part of the game has changed.
7
SPEAKER_01
The way we used to teach this is you had to figure it all out.
7
SPEAKER_01
Now we have the opportunity to use AI, especially AI that thinks like Tony and I do, to exponentially get you off the blank page.
7
SPEAKER_01
So I heard somebody say, AI,
7
SPEAKER_01
won t take your job, someone who understands how to use it will.
7
SPEAKER_00
Right?
7
SPEAKER_01
I thought that was a great analogy.
7
SPEAKER_01
So we want to show people how they could shorten the distance of starting your own thing, how they could build confidence with AI, not be scared of it, and how to do this in a time when it s exponentially growing.
7
SPEAKER_01
I mean, the business, when I started 30 years ago, was a tiny little niche, as you can imagine.
7
SPEAKER_01
When Tony started 40 plus years ago, tiny.
7
SPEAKER_01
Now it s a billion dollar a day industry and it s being fueled by regular people.
7
SPEAKER_00
Billion dollars a day?
7
SPEAKER_00
A day.
7
SPEAKER_01
Wow.
7
SPEAKER_01
Yep, they predict it ll be a trillion dollars a year.
7
SPEAKER_00
What is this industry called?
7
SPEAKER_01
You could call it the knowledge industry, the self-education industry.
7
SPEAKER_01
It s someone who builds a community or creates a course or has a weekend workshop or does a monthly Zoom call or does a coaching call or heck, writes a book, starts a podcast.
7
SPEAKER_01
I mean, you are, your whole business, you re in the information business.
7
SPEAKER_01
You interview amazing people.
7
SPEAKER_01
Some of my favorite guests ever, people you ve had on and we all tune into that because of information and sponsors pay you and other people pay you because you re bringing information, right?
7
SPEAKER_01
I m gonna give you one more story.
7
SPEAKER_01
If you have a business right now,
7
SPEAKER_01
If you have a business right now and you don t have a line item on your profit and loss statement that s an information product, you re missing out.
7
SPEAKER_01
I was joking, we re at dinner, I m going to tell this one quick story.
7
SPEAKER_01
I believe if you want to start a business, there is no better time to start it.
7
SPEAKER_01
I m just going to pre-frame this.
7
SPEAKER_01
Why not create an asset that you own already, that you don t have to warehouse, you don t have to store, you don t have to pay for it.
7
SPEAKER_01
It s got extreme value, you get to impact others, there s no glass ceiling.
7
SPEAKER_01
That s your information.
7
SPEAKER_01
So number one, if you re going to start something, come investigate.
7
SPEAKER_01
You have three days for free, about three hours a day.
7
SPEAKER_01
Tony and I are going to hands down deliver you all the time of your life, right?
7
SPEAKER_01
So that s number one, if you want to start something.
7
SPEAKER_01
If you ve been dabbling in this, if you re a coach and you don t know how to get to that next level, we ll show you how to do that.
7
SPEAKER_01
Third though, the third group that I think is a must is if you own a business.
7
SPEAKER_01
I was at dinner the other night with my wife and I was sitting with a great couple and they were saying, well, what do you mean every business should have this?
7
SPEAKER_01
I said, take my wife.
7
SPEAKER_01
My wife, she owns salons, right?
7
SPEAKER_01
She owns Extension Bar in Phoenix.
7
SPEAKER_01
She was voted the top hairstylist eight out of 10 years when I met her, right?
7
SPEAKER_01
Amazing, you know my wife.
7
SPEAKER_01
So I said, take my wife, for example.
7
SPEAKER_01
All the girls that work in her salon, when they re done, they offer shampoo on the wall, right?
7
SPEAKER_01
I said, babe, what is it?
7
SPEAKER_01
15, 20 bucks?
7
SPEAKER_01
Yeah, whatever.
7
SPEAKER_01
You make a couple bucks on it?
7
SPEAKER_01
She said, yes.
7
SPEAKER_01
I said, OK, great.
7
SPEAKER_01
I said, what if my wife, who went through Propecia and lost her hair at one time, my wife has a daily routine on what she eats, how she eats, what she puts on her hair.
7
SPEAKER_01
Her hair is beautiful.
7
SPEAKER_01
It s shiny.
7
SPEAKER_01
It grew back.
7
SPEAKER_01
I said, what if my wife created a course
7
SPEAKER_01
that women at home could make their hair look healthier, younger, shinier, help with propitia, eat better, be healthier.
7
SPEAKER_01
I said, and at the end of every session, instead of saying, do you want a bottle of shampoo?
7
SPEAKER_01
Say, Hey, our founder, Lisa Graziosi created a course on how to do these five things at home on how to have healthier, shinier hair.
7
SPEAKER_01
Would you like me to add that for 37 bucks?
7
SPEAKER_01
I said, you sell the same amount.
7
SPEAKER_01
It costs no money.
7
SPEAKER_01
It delivers massive value.
7
SPEAKER_01
The girls could make more commission.
7
SPEAKER_01
And my wife elbowed me.
7
SPEAKER_01
She s like, why didn t you tell?
7
SPEAKER_01
My wife literally wants to do it right now, right?
7
SPEAKER_01
But my whole point is every business, if you re a real estate investor, if you re in yoga, if you re a physical therapist, it doesn t matter.
7
SPEAKER_01
If you re a mortgage broker, if you don t have an information product to either enhance who you are and your reputation or to actually sell it, you re missing out.
7
SPEAKER_01
So we re gonna share that as well.
7
SPEAKER_00
Wow, that s beautiful.
7
SPEAKER_00
And so it s a free event, it s online, it s three days.
7
SPEAKER_00
You and Tony Robbins live, teaching each day.
7
SPEAKER_00
If they go to DeanAndTonyLive.com slash Lewis, that will send them to a landing page where they can opt in for free and give them access to these three days.
7
SPEAKER_01
Yeah, and it s not kind of free, it s completely free.
7
SPEAKER_01
There s no catch.
7
SPEAKER_01
It s an amazing experience.
7
SPEAKER_00
And a million people register every year.
7
SPEAKER_00
Every year.
7
SPEAKER_00
It s crazy.
7
SPEAKER_00
So it s amazing.
7
SPEAKER_00
I mean, I ve been there many times and seen it.
7
SPEAKER_00
And I know the stuff you re telling me behind the scenes, what s going to happen this year is going to be bigger and better.
7
SPEAKER_01
That s why we call it the Game of Chains.
7
SPEAKER_01
We re going to blow everybody s mind.
7
SPEAKER_01
I know we ve done it five years in a row.
7
SPEAKER_01
If you ve been to any of them, this will be unlike anything you ve ever saw, because things have shifted so much.
7
SPEAKER_01
I mean, there s been more shift.
7
SPEAKER_00
Since last year, it s been crazy.
7
SPEAKER_01
There s been more shift in the last 12 months than I would, Tony and I agree, we think the last 20 years.
7
SPEAKER_01
Wow.
7
SPEAKER_01
Right?
7
SPEAKER_01
Like, you know, when I started, I had to walk uphill both ways in the snow.
7
SPEAKER_01
You know what I mean?
7
SPEAKER_01
Like, no, but I had to build a product.
7
SPEAKER_01
I had to put it in a warehouse.
7
SPEAKER_01
I had to do an infomercial because there was no internet.
7
SPEAKER_01
Like, you know, you re in a quarter of a million bucks to see if you could sell a product.
7
SPEAKER_00
Phone sales rooms, you got to do the shipping, the fulfillment, all this stuff.
7
SPEAKER_00
Oh my God.
7
SPEAKER_01
Crazy stuff, right?
7
SPEAKER_01
But the last year, the way technology s advanced, the way AI s advanced, and listen, Tony and I haven t just been doing this for 70 plus years between the two of us.
7
SPEAKER_01
We still do the biggest events, the biggest trainings in the history of the world.
7
SPEAKER_01
There s nobody that does million person events, right?
7
SPEAKER_01
The one we did in McConaughey, we had two and a half million people show up on day one, right?
7
SPEAKER_01
So we re one step ahead.
7
SPEAKER_01
I m just being honest.
7
SPEAKER_01
If you re dabbling in this, we re one step ahead.
7
SPEAKER_01
And we want to show everybody how to get one step ahead.
7
SPEAKER_00
DeanAndTonyLive.com.
7
SPEAKER_00
Make sure you guys go there, register and sign up.
7
SPEAKER_00
And while you re watching it live, let me know the biggest takeaway.
7
SPEAKER_00
Tag me, tag Dean on social media.
7
SPEAKER_00
Let us know the biggest takeaway as you re watching it live.
7
SPEAKER_00
And take action on whatever you re learning.
7
SPEAKER_00
That s the key.
7
SPEAKER_00
Investigate and then take action.
7
SPEAKER_00
You re all over social media, deangraciosi.com, deangraciosi on social media.
7
SPEAKER_00
But this is the main thing I want to send people to.
7
SPEAKER_00
And if for whatever reason they re watching this and the event is over at that time,
7
SPEAKER_00
Hopefully that link will send them to a place where they can opt in to either see a PDF or a replay at some point or something else in the future.
7
SPEAKER_00
Absolutely.
7
SPEAKER_00
So make sure you just register for whatever you see there.
7
SPEAKER_00
People might watch this in six months.
7
SPEAKER_00
Yeah, true.
7
SPEAKER_00
So make sure you go there and deanandtonylive.com to get more information.
7
SPEAKER_00
And I m sure there s going to be a lot of value there.
7
SPEAKER_00
I wanted to ask you a couple final questions, but Dean, this has been amazing.
7
SPEAKER_00
I want to acknowledge you before I ask the final questions for your consistent growth personally, the leader you are as a man, how you continue to evolve, how you have this beautiful family.
7
SPEAKER_00
I know it hasn t always been perfect in your life, but you keep evolving and you keep giving.
7
SPEAKER_00
So I want to acknowledge you for- Oh, thank you.
7
SPEAKER_00
You flew out here for the day to be on this.
7
SPEAKER_00
You re going to help me and my team with some strategy stuff, so I acknowledge you for
8
SPEAKER_00
the constant journey you re on.
8
SPEAKER_00
And also, like, you know, you reach out to people you care about when you see something in their life that matters.
8
SPEAKER_00
And so you ve done that for me many times, and I m just grateful and appreciative of you.
8
SPEAKER_00
Well, thank you.
8
SPEAKER_01
I feel the same way about you.
8
SPEAKER_00
Your leadership and your friendship.
8
SPEAKER_00
So I appreciate you for everything.
8
SPEAKER_00
And the wisdom you ve given today.
8
SPEAKER_00
I feel like the stuff you shared today, I ve never heard you share.
8
SPEAKER_00
I haven t.
8
SPEAKER_00
This is it.
8
SPEAKER_01
This is not on any other place anywhere.
8
SPEAKER_00
I know.
8
SPEAKER_00
And I love it.
8
SPEAKER_00
I love it.
8
SPEAKER_01
And I think you re doing something on money in the coming future, aren t you?
8
SPEAKER_00
I can t wait.
8
SPEAKER_00
I can t wait.
8
SPEAKER_00
I m excited.
8
SPEAKER_00
I can t wait.
8
SPEAKER_00
I think I asked you this question before, but it was, what, four or five years ago last time you were on.
8
SPEAKER_00
This is called the three truths.
8
SPEAKER_00
You may not remember this.
8
SPEAKER_00
I don t.
8
SPEAKER_00
It s a hypothetical question.
8
SPEAKER_00
Okay.
8
SPEAKER_00
Imagining you get to live as long as you want.
8
SPEAKER_01
Okay.
8
SPEAKER_00
You re 100 something years old.
8
SPEAKER_00
AI and science extends our lives by however many years.
8
SPEAKER_00
And you get to live the exact life you imagine from this moment until the last day.
8
SPEAKER_00
You get to create anything you want to create.
8
SPEAKER_00
You see your kids grow up and be successful and happy and great grandkids, all the different things.
8
SPEAKER_00
But for whatever reason on this hypothetical scenario, on the last day of your life, you have to take everything with you.
8
SPEAKER_00
The content, the businesses, this podcast, the books.
8
SPEAKER_00
We don t have access to it in this world anymore, hypothetically.
8
SPEAKER_00
It goes somewhere else.
8
SPEAKER_00
But on your last day, you get to leave behind three lessons to the world where we would get to keep.
8
SPEAKER_00
These three, I call them truths.
8
SPEAKER_00
What would be those three truths for you on your final day?
8
SPEAKER_01
Do I not remember that question?
8
SPEAKER_01
Wow.
8
SPEAKER_01
Great question.
8
SPEAKER_01
I think three truths are is nothing is permanent.
8
SPEAKER_01
Nothing is permanent.
8
SPEAKER_01
The worst day of your life, it will change.
8
SPEAKER_01
The best day of your life, it will fade.
8
SPEAKER_01
I think so many times in my life when things went sideways, went wrong, moved in with my dad, something happened at 18, lost my first business in my 20s, it wasn t working out.
8
SPEAKER_01
I just I felt hopeless and down and I wish I had an earlier age I would have realized part of it it s not permanent it s just part of the process so number one number two I have to go back to the thing I said that the store our lives are nothing more than the stories we tell ourselves right you have to check
8
SPEAKER_01
the core belief.
8
SPEAKER_01
I mean, I probably learned that from Tony Robbins 27 years ago, so I don t want to act like that s new and revolutionary, but I live by that.
8
SPEAKER_01
Whenever something is wrong, I go upstream and go, what is the belief I have to have to feel this crappy or feel this off or feel this stress?
8
SPEAKER_01
I think the last one, and this might sound too cliche, is dream way bigger than you think.
8
SPEAKER_01
Dream way bigger.
8
SPEAKER_01
It is the same amount of work to do something 10 times the size to do this one time.
8
SPEAKER_01
It s the same stress.
8
SPEAKER_01
It s the same worry.
8
SPEAKER_01
It s the same fall.
8
SPEAKER_01
You might as well aim bigger.
8
SPEAKER_00
That s beautiful.
8
SPEAKER_00
Final question.
8
SPEAKER_00
What s your definition of greatness?
8
SPEAKER_01
Non-stop evolution.
8
SPEAKER_01
Growling.
8
SPEAKER_00
There you go.
8
SPEAKER_00
Dean, appreciate you man.
8
SPEAKER_00
Thanks for being here.
8
SPEAKER_00
I hope you enjoyed today s episode and it inspired you on your journey towards greatness.
8
SPEAKER_00
Make sure to check out the show notes in the description for a full rundown of today s episode with all the important links.
8
SPEAKER_00
And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel.
8
SPEAKER_00
exclusively on Apple Podcasts.
8
SPEAKER_00
Share this with a friend on social media and leave us a review on Apple Podcasts as well.
8
SPEAKER_00
Let me know what you enjoyed about this episode in that review.
8
SPEAKER_00
I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward.
8
SPEAKER_00
And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.
8
SPEAKER_00
And now, it s time to go out there and do something great.