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The following podcast is a dear media production.
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She s a lifestyle blogger extraordinaire.
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Fantastic.
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And he s a serial entrepreneur, a very smart cookie.
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And now Lauren Everts and Michael Bostic are bringing you along for the ride.
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Get ready for some major realness.
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Welcome to the skinny confidential him and her.
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If you think about this, if you go outside most days and you ask five people to guess what temperature it is, you re all gonna guess, no one s gonna say 90 and the other person says 60.
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Because you literally have temperature sensors built into your skin.
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You know if we go into a rainforest, it feels very humid.
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If we go into a dry sauna or the desert, it feels very dry.
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When someone says it s stuffy or I just need fresh air, that just means the CO2 is really high, which means the oxygen is not great.
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There s been a million studies, whether it s
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The performance of chess players, SAT scores, the list goes on like human performance goes way down when the air quality is poor.
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This episode is wild.
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You are going to learn about air and how important the quality of your air is.
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I learned so many things that I was not aware of when it came to air quality.
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I picked up so many tips and takeaways that I could apply to my own life.
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We all obviously breathe air.
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We want to be breathing the best air.
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I became fascinated with the subject of air after we had Ryan from Test My Home on our podcast.
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He talked about all the toxins and molds and EMFs in our house.
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And one of the main things that he focused on was the quality of air.
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We had the founder and CEO of Jasper, Mike Feldstein, on the podcast.
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So he s going to talk to us all about how to improve and protect our air quality.
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Every single person on the planet needs to listen to this.
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He also gave you guys a code at the end.
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On that note, Mike of Jasper, welcome to The Him and Her Show.
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This is the skinny confidential him and her.
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Mike, welcome to the show.
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I was introduced to you by someone who lends huge credibility to your product.
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So Ryan from Test My Home came to our house and he spent the entire day testing our entire house.
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It was like two days.
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Yeah, it was a long time for mold, EMF, air quality, all the things.
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And one of the things and the feedback that he said to me is I needed to get a Jasper air filter immediately.
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And he hooked me up with one and I ve like never looked back.
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It s the best air filter on the planet.
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But it s also so beautiful.
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I think of it like almost a piece of furniture.
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So let s this episode, I really want to get into air and air quality, but I would love a little bit of context of how you even got into knowing so much about air.
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Before this whole air quality Jasper phase of my life, I was actually in the disaster chasing business.
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So floods, fires, hurricanes, hailstorms, natural disasters.
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So I was the guy who would, California is on fire, Houston has a hurricane, things like this.
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I would fly to natural disasters and then rebuild and restore and clean homes after like the biggest catastrophe.
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So we weren t like that regular like mold removal company that you call when there s like a sink leak.
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We were the guys who would go to like
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catastrophic events.
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So that was what I was doing in my 20s, which was a perfect way to spend my 20s.
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And we got to see, so Fort McMurray is a place in Alberta, Canada, and they had the biggest fire in Canadian history in 2016.
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And I m talking like bad, bad, bad, bad, like 3,000, 4,000 homes burnt.
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But what people don t realize, it s not just the wildfire smoke.
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When thousands of homes burn, every WD-40, every jar of paint, every factory, every car, when you would drive through communities, all you would see is chimney stacks.
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Ash and chimney stacks.
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Because that s the only thing that can withstand the fire and the extreme heat.
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So all 100,000 people who lived in Fort McMurray got evacuated.
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No one died, that s good.
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They were evacuated for a month.
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Why a month?
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Because literally the air quality after wildfires can stay bad for months.
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So after a month is when they were allowed to start coming back in.
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In fact, actually a month is when we were allowed to go in to start working.
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Some of them stayed away a lot longer.
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So I was cleaning up these heavily, heavily smoke damaged homes.
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And most of these homes didn t see fire.
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They were like a mile from fire, but the entire homes were just like drenched in toxic smoke.
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So,
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There was a lady named Tanya, there was many examples like this, but Tanya is the most, like when I think back to how we got into this, she s the one that I resonate with most.
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She had a little baby at the time, and the baby was on a nebulizer, and we cleaned her home, we tested the air quality, so we restored her home.
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throw out everything, the carpets, the furniture, deep clean everything, throw out the clothes, like fully clean out the home, purify the air with big industrial air cleaning machines that look like photocopiers or subwoofers, they re called air scrubbers.
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We checked the air in their house and it was good to go.
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So we said, hey, like green light, move back home.
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We tell the insurance company, you know, they can, they basically, they stopped paying for the hotel, family moves home.
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Get a call a week later from Tanya, her baby s in the hospital, baby can t breathe.
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What do you mean baby s in the hospital?
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We go back to Tanya s house, we check the air quality, incredibly contaminated again.
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She was right, this was not in her head.
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We checked the air was off the charts.
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What I didn t know then that I do know now is because the air quality is so bad, so we cleaned the indoor air, but the outdoor air was still so bad that it just came right back in and recontaminated everything.
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So we called the insurance company, we re like, hey guys,
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Tonya s house is completely contaminated again.
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What should we do?
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Should we reclean it?
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My suggested idea was, I think they should go back into a hotel for like a month or two.
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Let s get them back out of town.
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And then we ll wait till the, we ll clean again in two months and then we ll bring them back home.
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And insurance said, no way.
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Like they signed off.
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Our check is on the way to you.
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They already signed off.
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Like we don t clean twice.
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So I m like, damn.
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We just got paid all this money.
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We cleaned this whole home.
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Now it s contaminated again.
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And baby s still in the hospital.
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What are we supposed to do?
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So we actually just brought our big industrial air scrubbers that I was talking about before to her house.
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We bought three of them.
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And these were like $2,000 machines.
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Very effective, but loud and ugly.
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So we brought them to her house and within about two, three hours, the air quality was good again.
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So they moved home and this was like a reoccurring theme.
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So we d clean the home, they d get recontaminated, bring these big machines and that would be enough to keep the air quality down.
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This kept happening.
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So I m like, we can t have all of our industrial equipment out there.
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Let s just go to Best Buy, go to Home Depot, buy like five or six, seven little air purifiers and give it to them.
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Well, we did that.
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So we went and bought all the typical brands that you re used to seeing at Best Buy and Home Depot, small little air purifiers.
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You re asking me why we didn t make a small one before those exist.
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We bought all those little ones, put them in the house, and within an hour, the air quality was bad again.
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So we re like, what the heck?
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So the way I like to explain little air purifiers is they re like kettles trying to heat a bathtub.
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So kettles are awesome at heating water for a cup of tea.
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You can t heat your bathtub with a kettle because as you re heating up the bathtub, it s cooling down faster than you can heat it up.
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So this was like super eye-opening to me.
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And then the other one little thing that happened was a lady named Angela.
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Same story, basically.
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Her baby wasn t in the hospital, but they were really sick.
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We left the big machines there, I went to her house, and they were off.
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Like, Angela, why are these things off?
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She s like, I know Mike, I know, I know, I know, I m sorry.
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But they re really loud and they re really ugly.
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She s like, I just couldn t take the noise.
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So this was like a big aha moment for me.
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So the reason I got into the Jasper journey stemmed from being in the restoration space, seeing how ineffective these little kettles were.
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And my entire vision was just to create a product that was good for wildfire smoke.
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I wasn t thinking about allergies or doctors or asthma.
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It was just supposed to be the world s best air purifier for wildfire smoke.
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So the journey started by being the disaster restoration guy, very reactive, not proactive.
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And then I m like,
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This is silly.
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All this work, all these millions and billions insurance companies are paying to not even get the job done.
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And then in the West coast, the smoke s always there and no one even knows.
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So this was kind of the beginning of the air awareness, air quality journey.
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Before we dive super deep into the products and how you came to create the Jasper and all that, what are basic things people aren t realizing about just their normal air quality?
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Someone that s never had a air purifier in the house doesn t,
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think about this at all, just, Hey, I m feeling good.
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I don t notice like, what are the things that we re just not aware of?
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So there s two basic buckets to think of and like, we ll leave wildfire smoke alone for a sec.
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You have outdoor pollution and you have indoor pollution.
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So outdoor pollution could be mold, allergies, fumes from cars, your neighbor across the street, who s doing a bathroom renovation and they re cutting their, their drywall.
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A lot of that gets in your house too.
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So you have outdoor pollution, which is any of the pollutants that originate outside.
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And then you have indoor pollution.
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This is all the stuff that Ryan was testing for.
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This is also mold.
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It s also VOCs, chemicals, shower products, skincare products, insect parts, cooking, pet dander.
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So you have the outdoor pollution, you have the indoor pollution.
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When you re outside, the reason you don t see dust outside and you generally,
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The air is what you know that you re like, I just want to go outside and stuffy inside.
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I just want to go outside and get a breath of fresh air.
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That s not like some special air.
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That s the regular air.
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That s already kind of dirty, but your indoor air is so much worse than your outdoor air because homes since the seventies, since the energy efficiency movement, we ve been trying to save money, keep the warm in, in the winter, keep the cool in, in the summer.
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So.
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The problem is energy efficiency is completely at odds with environmental health.
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Because we re basically building these homes that are like wrapped in tupperware.
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They re basically little tupperware boxes wrapped in saran wrap.
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So homes don t breathe very well.
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So you have all the outdoor pollutants that come in, because that s where our air comes from, outside.
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We have all these indoor pollutants that we then trap inside.
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So anyone who s like, you guys already have a very health aware audience.
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Bad air is similar to bad water or bad food.
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It s the same kind of stuff.
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It s just more toxins coming in your body.
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You can get it through your skin.
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You can get it through your mouth.
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You can get it through your nose.
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It s the eating, drinking and breathing are the biggest three ways followed by absorption that bad things get into us.
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So when, you know,
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When people spend 95 plus percent of their time indoors, in these little Tupperware boxes, they re really stewing in it.
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So that s kind of like the level setting on the problem.
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What is the problem?
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It s that we have these super tight homes, bunch of bad chemicals, we cook inside, our range hoods don t work very well, and then we re sleeping in there, we re breathing in there, we re working in there, all that kind of stuff.
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Yeah, one of the biggest things that Ryan said to us, which is very cost effective for anyone listening, and we covered it on the show with him is,
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even just cracking windows throughout the day and leaving positive air.
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Like we were coming over here and before we left, you know, our kids are still there with help and cracking all the downstairs windows and upstairs and like just letting air through the house.
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And I wasn t conscious of it until he mentioned, I was like, wow, there s so many times at home, like people just don t crack a window.
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Like when Michael sprays his hairspray in the morning without the window open and I have to have Jasper clean it up for me.
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Or I also noticed Jasper will clean up when I put incense on.
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Is incense bad?
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It s not great.
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It smells nice.
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The thing is, though, it s like there s there s so we ll get into like the problem side and we ll get into like little actionable things aside from air purifiers that people can do just like the windows.
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I got 10 versions of the little window that people can get.
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So the incense, though, it s like the incense is not great to breathe.
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But if you re filtering, it s like the water that comes from the city.
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So we have water that s filled with bacteria.
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So the city chlorinates it like crazy, so it won t kill us.
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And then we bring it in our house and we dechlorinate it and then we remineralize it.
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It s like, there s nothing wrong with water.
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We just have to deal, we re not going to solve the source unless we like trek to the spring and get our spring water.
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And so the water, we deal with the problem in our home.
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With air, it s a little bit sneakier because it doesn t just come in through one pipe.
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It comes in through the doors, it comes in through the windows, it comes in through the vents.
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So because you, if you have the incense and other things, if you re doing something about it, like you have the Jasper filtering it, so you see it goes up to red, then it comes back down to green, like you re actually proactively doing something about the problem.
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The problem is if you have your windows shut and you re not cleaning the air, now we have an issue.
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So I wouldn t say don t let incense.
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I would suggest Jasper is ready and air windows potentially cracked would be a good idea though.
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It s so wild when I light incense, immediately the jasper, you hear it go on.
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It s like so crazy.
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It s like wild.
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So it s kind of the same.
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Cooking is very similar.
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And the thing that most people don t know about, they think about air has an isolated issue in the problem.
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So they think about the range hood is just to get the bacon out.
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It s not.
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If you have a cast iron pan with high quality olive oil and asparagus,
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it will still kick up and you think it s just in the kitchen.
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But if you have a Jasper or another air sensor in baby s bedroom in a 5,000 square foot house, even in the bedroom within a few minutes, that one will turn red too.
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So people think that it s a localized issue.
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But if you have an HVAC system, which 95% of Americans do, that s designed to mix the air.
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So even though the issue is originating in one room, it s very quickly a whole home issue in seconds.
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So if you have one in the house, it s good to clean the whole house?
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Like you don t need them in every room?
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And so this is like the hardest thing ever.
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And every company, especially since, you know, we all think through Amazon filters, we try to check boxes.
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So, you know, we think, how many square feet do I have?
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Square footage is not the right way to think about it because how do you have 16 foot vaulted ceilings?
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Do you have seven foot ceilings?
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It s about the cubic volume.
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Do you have seven little rooms that are compartmentalized or is it one big open space?
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So the way I explain it is like one Jasper in a room probably cleans there in that room about 95%.
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So let s say an average bedroom with no air quality, no air filtration, it will have about 800,000 particles in that room, between 0.3 microns and 10 microns.
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So that could be anything from hair cells, skin cells, and shockingly, a high amount of insect parts, molds,
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allergens, pet dander, all the dust, the dust mites.
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Typically, if we are cleaning the air in that room, within about two to three hours, the air is about 97% cleaner in that room.
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And it s about 20 to 25% cleaner in the rest of the house.
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So if somebody has one in each bedroom, one or two in the main living room, now each room is being addressed.
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So is the whole home.
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So the best analogy I have is think about it like Sonos.
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Back in the day, we needed to have this one giant speaker and it would either be like way too loud and bassy beside there and you couldn t really hear it in the other room.
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So I don t like to think about it as an air purifier as much as a decentralized whole home cleaning solution.
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So because water comes in through a pipe, we can filter it at the source.
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because air is coming in through all the rooms, we could have one air filter in the furnace.
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In fact, we spent two years trying to develop that first.
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It was a total failure because when the furnace is off, it s not working.
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Your furnace is just not designed to be an air cleaning machine.
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You put a filter on it, it ends up choking out the airflow.
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It s not the way to go.
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We wanted it to be because how elegant would that have been just attached to the furnace and we re good to go.
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Didn t work at all.
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So we re kind of, I think about Jasper sort of like Sonos, where it s like a decentralized,
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situation and it s sort of cleaning in each room and it allows it to be quiet in every room but still effective is more the way to kind of think about it.
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You mentioned a bunch of hacks that you have like opening the window.
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What are some other things that people can do today right now for free?
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Okay, so a big one, carbon dioxide is a big problem.
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So most homes and buildings weren t really designed like
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Level setting.
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That s the sensor you have over there right now.
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That s the sensor over there.
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He s got a sensor.
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It s called an A-RANL?
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Just a CO2 sensor.
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Okay.
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They re all... CO2 is looking pretty good in here though.
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Yeah.
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It s great.
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744.
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You guys have good air in here.
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And I think that s why you re like, if you didn t have this environment, you d be getting so fatigued so quickly.
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Exactly.
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So when you came in, how we have the stamina, we got that good air in here.
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Yeah, you do have good air in here.
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So go ahead, get a carbon monoxide.
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So carbon dioxide, CO2.
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Carbon dioxide.
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Being aware of the area, it all starts from awareness.
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When someone can flip, like once you, you know, we grew up, we just called water, water.
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And then at some point it was like, there s filtered water.
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And then now when you drink tap water, you re like, ah, I could taste the chlorine.
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I can taste bad water.
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So you ve trained like the sensors on your tongue, which is what they are, to detect bad stuff.
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So now you can use your own senses to detect bad water, good water.
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You know what clean water tastes like, you ve calibrated to it.
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when you go into, my air sensors are calibrated now.
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I don t really need that so much anymore, whether it s mold, CO2, or whatever.
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Because I ve had a lot of gadgets in my life, my air sensors are quite calibrated.
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If you think about this, if you go outside most days and you ask five people to guess what temperature it is, you re all gonna guess, no one s gonna say 90 and the other person says 60.
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Because you literally have temperature sensors built into your skin.
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You know what the temperature is because you ve calibrated this number, Fahrenheit or Celsius, to the way you feel.
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You know, if we go into a rainforest, it feels very humid.
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If we go into a dry sauna or the desert, it feels very dry.
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So you can actually feel humidity.
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When people learn that stuffy, when someone says it s stuffy or I just need fresh air, that just means the CO2 is really high, which means the oxygen is not great.
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So that s when you get like, there s been a million studies, whether it s the performance of chess players, SAT scores, the list goes on, like human performance goes way down when the air quality is poor.
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I was going to ask you what are some of the symptoms that people may not even be aware of that are being affected by poor air quality.
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So I ll tell you this and then I will come back to the tips and tricks that people can get for free immediately.
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Welcome to the Him and Her Show.
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We ask different questions at the same time.
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No, but I gotta follow the thread through because you re mentioning symptoms and I think it s...
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I think what we try to do with this audience is sometimes people are going, they re like, Oh, everything s fine.
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I don t notice anything, but I m, but our perspective is you can always feel better, right?
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Like there s always that perspective.
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And, and so I think sometimes just making people aware of some things that they may not be paying attention to.
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Yeah, so that will double click on problem and then I ll go to solution.
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So on the problem side, I ll reroute it and it s all the same stuff that you re already aware about is the reason that you re not drinking tap water, you re not using Lysol, like Branch Basics was in here before.
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The reason that you re using the Primally Pures and the Branch Basics and
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olive oil and getting high quality source food is because you know, you ve not, well, your audience happen to be educated, which makes it really easy to talk to you guys about this stuff.
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If you eat bad stuff, you may not always feel horrible.
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If you, if you drink bad water, like you might not feel horrible right away.
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If you re, if you know how to listen to your body, bad food likely makes you feel bad pretty quickly.
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The feedback loop is really tight.
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Air is very much the same.
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So the reason air quality, so
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If someone has asthma, it incredibly exasperates their asthma symptoms.
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If someone has seasonal allergies, it s not because you ate or drink the allergens, it s because you breathe them in.
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So anyone who suffers from allergies, that s just a breathing issue.
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And the breathing issue is just because of the air you re breathing.
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So asthma and allergies would be two big ones right off the bat.
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And then like any autoimmune stuff.
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So whether that s like a little bit of psoriasis or eczema, anything autoimmune, gut stuff, like all this, it s crazy how much inflammation just across the board if your body s breathing in toxins.
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So the bedroom is a really big deal, honestly, because if someone can clean up the air in their bedroom, then you ve gone from those 800,000 particles, clean that up by 95%.
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So now that I live in Austin,
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Cedar fever, it s a thing.
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People actually talk about allergies here.
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Yeah, it s a real thing, especially right now.
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I have to hear the word cedar fever like 600 times a day.
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Well, especially the spring we just had.
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I mean, blue bonnets are out.
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They re here.
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You know what I m talking about, Carson.
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So people get really impacted and they think, you know, we learn what doesn t kill us makes us stronger.
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This is not true for mold sensitivity or allergies.
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It beats you down.
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It s more like a boxer or a UFC fighter who gets knocked out and then your chin is weakened and you re more susceptible to getting knocked out again.
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So when someone s getting beat down by allergens all day long, then they come inside.
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Most homes have more pollen inside than there is outside because it comes in and it stays in.
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So you re outside, the allergies kick your ass.
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You come inside, it beats you down more.
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Then you go to bed and you re breathing it all night long.
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So your body never gets a good time to enter like parasympathetic rest, recovery, repair.
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It s staying on defense 24 hours a day.
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So when someone can really dial in their air quality in their bedroom, in their sleep sanctuary, in their home, all of a sudden, it s like your cup is getting drained of all that, you know, constant attack.
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So then when you go outside, your allergy symptoms are way, way lower.
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Like, I never thought that
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that this would be such a case, but people s allergies almost entirely disappear, the seasonal allergies, because now if they re inside 90% of the time and they re not breathing pollen for that 90%, the human body s good.
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We can take it for 10%.
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We just can t take it 24 hours a day.
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I notice with our bedroom, we ve done three things that have really improved our sleep
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And my friend Chervin of Symbiotica always says that your house should be where you detox.
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And I think where we were living before Austin, we were like retoxing.
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It was like we would go in and we would feel worse.
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And we ve done three things to do that.
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And I think it really helps.
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The first thing is we have our Jasper air filter in our room, which
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It s just amazing.
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And then we really looked at our detergent that we were using because we re laying our head on the pillow.
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And then the third thing is we got rid of lights in our room.
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So it s just like a salt rock lamp or red light at night.
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Those three things have fundamentally improved my life.
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I m not joking.
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I mean, it is when I sleep, I feel my nervous system is at rest.
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It s wild.
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That s interesting what you say about the air because I think cleaning just your air makes such a big difference in the way you sleep.
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Yeah, and we leave the Jasper running 24-7 in the bedroom.
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Is that what we should do?
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You should.
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In fact, when I go away, when I leave for the weekend or for a week, I turn all mine on full speed.
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Oh, that s a good idea.
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Oh, that s a really good idea.
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Because now the noise is no problem.
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Great idea.
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Because we leave it on smart, but we should
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The one in your bedroom, depending on if you guys like silent, smart is the way to go with the lights off.
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If you don t, I keep mine on fan speed 2 all night, all the time.
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In my, in my house, if it s fan speed 2 in my bedroom, I don t hear it in the rest of the house anyway.
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So it s cleaning the whole house more.
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And then at night, it s just, it s more clean.
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Like I want my air even cleaner.
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And I don t like, you know, white noise machines that are speakers, it s silly.
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Why wouldn t my white noise machine be wind through a filter?
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Like I want,
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I d rather my white noise machine be an air cleaning machine without EMF.
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I m going to try that tonight.
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You should.
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The bedroom is a huge one.
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So it s the allergens, big time.
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It s the asthma, big time.
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And then it s like, if you can dial in your sleep, like you can t have a good day without a good night.
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So I think the easiest point to fix your home environment is dialing in the bedroom.
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Because you re hopefully guaranteed to spend a third of your life in that one room, which makes it super controllable to just handle that one space.
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And then beyond that, I like to tie most things back to sleep.
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But a few huge wins that I ve seen people have, a lot of people who track with Aura, Fitbit, Whoop, et cetera, have had remarkable changes instantly.
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So a friend in Toronto, his sleep score was a 61 on Aura.
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And then it instantly like 61 was his average and then it jumped to 91 because there was a little bit of mold in his building.
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Not a ton of mold, but a little bit of mold.
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Enough that it was attacking him all night when he was sleeping.
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So the mold was really harming his sleep.
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He put Jasper in his bedroom.
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No more mold.
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And then everything else kind of took care of itself.
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So the mold was the problem.
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Once he addressed the mold issue in his bedroom at night, even if the mold was like a little bit in his, his kitchen, in his living room, like, so be it.
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He s not there all the time, but like, I, I reframed the word sleep to healing time.
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I never want to go to sleep.
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Like sleep doesn t like bring me like the positive vibes.
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I m like, I like my life so much.
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I like the daytime.
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I like doing stuff, but healing time.
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I m like, Ooh, nice.
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I m going to like get cozy and enter my healing state for eight hours.
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So.
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Optimizing that but really like the problem stuff cooking.
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I ll go back to that one again Cooking is the thing like how long have we been living indoors like indoors is already and the fact that we have a word called outside
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We invented a word for outside, as in, like, that s not where we belong.
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That was just, like, the place.
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Until very recently, where now we built these little boxes that we actually have a word for outside.
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People are like, I want to go to the nature, like, that s what this all was very recently.
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And microwave?
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Microwave?
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That s probably bad, too.
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That s an EMF, that s a Ryan Blazer.
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That s a different question.
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That s an EMF thing.
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You gotta turn the fan on, right, when you re cooking?
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Yeah, it s not just for bacon.
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It s all the time.
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And when meat touches high heat, even the most highest quality grass-fed, grass-finished steak there is, the protein from the meat at high temperature creates something called PAH, which is polysilic aromatic hydrocarbons.
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So the meat is great to eat, but it creates these proteins.
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It s the same stuff that we would get from wildfire smoke.
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So like meat and proteins and fat at super high heat and range hoods don t do that good of a job.
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So then you have all this cooking and smoke and particulates in your couch, in your clothes, anything that s in your house, that s porous.
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If it can, if it can get wet from water, it can absorb air.
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And unless you re detoxing your house fairly regularly, it s now embedded.
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So then you go under the bed, you go under the couch.
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The good thing is like, range hood is good.
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It s not just for bacon.
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Using, so let s get into some little wins.
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Let s get into some little actual wins.
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So first of all, test your fans and make sure they work.
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Take a Kleenex, take a toilet paper, put it up to your range hood and see if it even pulls.
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Is it even working?
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Go to your bathroom fans.
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Are they working?
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People think bathroom fans
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are for poop particles, they are, but they re mostly for humidity.
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Poop particles?
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What?
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Yeah, the fans in the bathroom.
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Those are supposed to be for poop particles?
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That s what people think.
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They think it s for like the poop smell.
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Oh, okay.
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Bathroom fans?
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That s new to me, I didn t know that.
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What d you think it was for?
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I just thought it was just for moving the energy.
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Well, kind of is.
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Kind of is, I mean.
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Yeah, kind of is.
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Get that old energy out so that new energy can come in.
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But it s to get the humidity out of the bathroom.
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It s humidity.
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It s like showers and stuff.
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So like a little win is getting a humidity switch that has a timer.
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So like when I get out of the shower, I always hit the two hour button.
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Because if you think about how much water a towel can soak up, quite a lot.
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And then if it s drying in your home, you re just putting all that moisture.
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So I have a dehumidifier in my bathroom, so you would turn that on when you re taking a shower.
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Sure.
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Okay, you know we have that.
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Or your vent is fine too.
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Yeah, but the bathroom fan does the trick.
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So the switch, instead of leaving it on all day, it just will hit it two hours.
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It s like turning it on and you turn it off like 10 minutes after the shower, the towel s still wet.
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But you like the fact that we have a dehumidifier in our bathroom to turn on when we re showering.
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Well, what s crazy after moving to Austin, because we came from California, I think people and human clients in particular need to be aware.
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I think the Native Americans used to call this the land of the sick because of the mold and they would kind of mosey on when it would get really humid here.
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And it wasn t until we came here that we realized, okay, like humidity and mold have to be taken very seriously.
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And I don t think a lot of people think about that.
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More so in other drier, like I lived in Arizona at one point.
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It wasn t as big of an issue over there because it was so dry.
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We re in the desert.
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They have other problems.
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Yeah, other problems.
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They re concerned about dryness.
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Sure.
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And mold from the desert.
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Yes.
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But here I noticed, like we have these things in our closet that capture humidity.
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Yeah.
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And they, you know, after a few weeks fill with water.
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It s wild.
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Those bags, they re on my TikTok, you guys.
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You just put them in your closet.
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You got your Jasper by your bed.
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I have my dehumidifier in my bathroom and we re good to go.
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So those little guys, like that sensor over there, you can also, that has humidity in the top right corner.
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So 45 to 55% is the optimal humidity range.
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If you get lower than 45%, especially less than 40, 35, that s when viruses and bacteria and ozone become problems.
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When you get past 60%, that s when mold becomes an issue.
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So you want to kind of be in the sweet spot.
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If it s too humid, that s a problem.
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If it s too dry, that s a problem.
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So the range hood, big one.
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Bathroom fans, another low-hanging fruit easy win.
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You know, cleaning up the household products, huge win.
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You already nailed that one.
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If it s really dry, a humidifier can be super helpful, especially if you can use like distilled or filtered water.
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The ventilation is so, so big.
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When I was living in British Columbia a few years ago, our CO2 was 600 in the day, but it was getting to 3,500 at night.
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That s like evacuate the building type levels.
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I was sleeping 10 hours a night and waking up exhausted.
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And I wish I could say Jasper was the savior for that, but it wasn t.
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It s the CO2, you can t filter that out, it s gas.
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We were in British Columbia, there was wildfires, it was cold sometimes.
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All we had to do was leave our bathroom fan on throughout the night and it would keep it under 900.
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And the reason that it was getting so high was because it didn t have a central air system.
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It had like the heat pumps split ductless and radiators and stuff.
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It was like the, you know, little heat pumps in the room.
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So it didn t have like a furnace.
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So when we closed the door, the air had nowhere to go.
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I was mouth breathing at the time.
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My CO2 was way, way higher.
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Let s get into that.
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You re the perfect person to ask about mouth breathing and nose breathing.
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Tell us everything you know.
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So, I will first say I got a septorhinoplasty in 2018 and it changed my whole life.
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Did you have a deviated septum?
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A badly deviated septum and I broke my nose many, many, many times.
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A real deviated septum or a fake one like they say in Hollywood when they get a nose job?
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A bad one, mostly from Muay Thai.
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This is the first person on the planet to have a real deviated septum.
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But no, you broke your nose.
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It didn t start that way.
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I broke it a lot doing Muay Thai.
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So you were breathing from your mouth?
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Yes.
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So I couldn t scuba dive.
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It would kill.
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I remember like that was like one sign of success that I wanted to have on the other side was the ability to scuba without like the squeeze.
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I wanted to be able to hike mountains.
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I couldn t hike mountains either because you have to breathe through your nose when you re hiking at altitudes or you can get really sick and you get exhausted.
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And those were like two big things that I really wanted to achieve.
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So first of all, fixing the hardware was a big deal.
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And then yeah, just like being more mindful.
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Like, close my mouth.
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I told my wife Rachel, like, if I m doing that, like, close me.
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Why don t you want to try mouth taping?
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SPEAKER_00
It wasn t there then.
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I m a big fan of mouth taping now.
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SPEAKER_02
Okay.
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SPEAKER_00
Unfortunately, you re all sold out.
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SPEAKER_00
The last one.
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I literally gave the last one in the entire company away right before you came in, but I m going to send you some.
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How important is it after all this, though, that you were breathing through our nose?
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Like, have you, I m sure you re like the perfect person.
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Well, the nose is the original air filter.
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Yes.
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SPEAKER_00
Like the nose is the air filter.
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The most affordable air filter of all is actually the nose that we all have.
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And if we don t use it, we lose it.
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So yeah, I m a really big fan of consciously breathing through your nose, both in restful states like sleep, but also through active states like hiking and, you know, walking and things like that.
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And like what, it s just like, you know, some people like to sit still when they meditate and I m a fan of that too.
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SPEAKER_00
But like just walking and only breathing through your nose is quite meditative itself.
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And like letting that filter
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SPEAKER_00
Yeah, James Nestor s book, Breathe, that I m a big fan of that book.
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And I m a big fan of using our, I want to use, yeah, we want clean air and then we want to filter it again through our nose and just like slow everything down.
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So in relation to the Jasper, as you start to figure all this stuff out, I m always fascinated by how people start companies and, you know, invent products.
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SPEAKER_01
How did you go about doing the research and figuring out how to create
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an air filter of the quality that you ve created.
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What does that even look like in the beginning?
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SPEAKER_01
It doesn t sound like you have.
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SPEAKER_00
I m happy to tell you.
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And I want to make sure I don t forget to tell you guys about baby s rooms, nurseries.
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Someone with two young girls, this was like one of the biggest things for me.
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SPEAKER_00
Put a pin in that.
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SPEAKER_00
So because my background was in the wildfire restoration space, I was coming at it.
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SPEAKER_00
So most air purifiers you see, they re trying to make the cutest, smartest, techiest version of the thing.
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SPEAKER_00
Like we have no, so like, you know, the reason we have no Wi-Fi, no Bluetooth is because we didn t want to have EMF and we wanted to have no apps.
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SPEAKER_00
Like, I don t need any more apps in my life.
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SPEAKER_02
Oh, thank God.
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SPEAKER_02
I m so sick of everything having an app.
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SPEAKER_02
I agree with you.
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Even dishwashers have apps now.
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SPEAKER_02
No, no, thank you.
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So I m like, let s make a product that s so simple.
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SPEAKER_00
Like, what is smart?
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SPEAKER_00
What is a smartphone?
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If everything s so smart, how come I have to control it all the time?
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SPEAKER_00
That ain t smart.
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It s dumb.
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I gotta push all the buttons.
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So for me, it was a requirement.
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I had a few requirements and I made a chart, made like a mind map that said things that annoy me, why it matters, and how I ll fix it.
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SPEAKER_00
And that was like my single source of truth.
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SPEAKER_00
So it had to have no EMF.
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SPEAKER_00
I needed to make it out of steel.
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SPEAKER_00
So it needed to be steel.
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SPEAKER_00
Why?
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SPEAKER_00
Because plastic has a very short lifespan.
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SPEAKER_00
You can t really recycle that type of plastic.
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SPEAKER_00
Also, for every pound of plastic we manufacture, it creates three pounds of carbon dioxide.
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SPEAKER_00
That whole like global warming CO2 thing, one ton of plastic is one ton of CO2.
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SPEAKER_00
So it s like if I have this little plastic air purifier in my room, but I m
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SPEAKER_00
Contaminating the outside a ton.
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SPEAKER_00
What problem are we really solving?
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SPEAKER_00
This is like a negative fix.
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SPEAKER_00
This is not a real fix.
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SPEAKER_00
So it couldn t be plastic, had to be metal, had to be no Wi-Fi, no Bluetooth.
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SPEAKER_00
So I had to be simple.
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SPEAKER_00
The smart sensor had to work really good because I wanted it to be quiet all the time, except for when you need it most.
3
SPEAKER_00
It had to vent upwards.
3
SPEAKER_00
not at the side, because which became a big deal during COVID when we mostly only sold to doctors and dentists, was if it vents out the side, it kicks up dust and it aerosolizes particles.
3
SPEAKER_00
If it goes up, it just creates a nice cylindrical pattern.
3
SPEAKER_00
The air goes up into the breathing zone, into the HVAC system, had to vent up.
3
SPEAKER_00
It had to capture the air 360 degrees because a lot of air purifiers, they take the air in on one or two sides, which means you literally have to keep it several feet from the wall.
3
SPEAKER_00
So I remember when I got my air doctor for market research, it says, first of all, it says you have to vacuum it every month in the bottom.
3
SPEAKER_00
Like I m not vacuuming it every month.
3
SPEAKER_00
So I wanted to just, I didn t do any market research.
3
SPEAKER_00
I just created the air purifier that I really wanted for myself.
3
SPEAKER_00
So it needed to be 360 because you can shove it in a corner.
3
SPEAKER_00
It doesn t matter where you put it.
3
SPEAKER_00
You can hide it.
3
SPEAKER_00
You can display it.
3
SPEAKER_00
Also, I want it to be metal.
3
SPEAKER_00
because plastic reflects light and metal steel absorbs light.
3
SPEAKER_00
So plastic, like it s very shiny and like very stark.
3
SPEAKER_00
I wanted something that would be like functional art, quietly there, just cleaning your air.
3
SPEAKER_00
You never have to touch it.
3
SPEAKER_00
You never have to think about it.
3
SPEAKER_00
Other big thing had to be powerful.
4
SPEAKER_00
So I was approaching this from like a wildfire mold flood restoration guy who wanted something that was industrial, but beautiful and quiet.
4
SPEAKER_00
Instead of like bottom up, let s make it small and effective.
4
SPEAKER_00
I m like, let s make this historically ugly industrial commercial thing pretty and quiet.
4
SPEAKER_00
Because I saw when Angela turned hers off because it was loud and ugly.
4
SPEAKER_00
I m like, has to be effective, has to be quiet, has to be pretty, has to be smart.
4
SPEAKER_00
So I did a two year
4
SPEAKER_00
adventure to Beijing and Bangkok and Mexico City and all these cities with horrible air quality, it s amazing.
4
SPEAKER_00
When you re like in China or Malaysia and you go to like the bank or the restaurant or whatever, there s air purifiers, huge ones everywhere.
4
SPEAKER_00
Some of them are like six feet tall, two feet wide, because they re more air aware.
4
SPEAKER_00
You know, the air has been worse longer and they re more air conscious, they re more air aware.
4
SPEAKER_00
So I got to like, I wanted to go where the air was the worst and like see what they were doing.
4
SPEAKER_00
So it really started from that.
4
SPEAKER_00
And the other thing I hate- Out of curiosity, where did you find the worst air?
4
SPEAKER_01
Beijing.
4
SPEAKER_01
We went to Beijing and I was shocked.
4
SPEAKER_01
I never want to go back.
4
SPEAKER_01
Yeah.
4
SPEAKER_02
That s what I said when I left.
4
SPEAKER_01
I m good.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
I mean, it s crazy.
4
SPEAKER_01
You go there.
4
SPEAKER_01
We were there in 2015 and it s just like it looks like you re in a cloud when you re in the middle of it.
4
SPEAKER_00
And like we live in air, so we re not that aware of it.
4
SPEAKER_00
I like to remind people that what water is to fish, air is to people.
4
SPEAKER_00
We re swimming in a sea of air right now.
4
SPEAKER_00
We re in it.
4
SPEAKER_00
It s not separate from us.
4
SPEAKER_00
So it s like, why don t this fish swim away from the contaminated toxic waters, the clean waters?
4
SPEAKER_00
Because they don t know.
4
SPEAKER_00
There was this little goldfish YouTube video I saw where there s this like one older goldfish and he swims by these little two goldfish and he s like...
4
SPEAKER_00
How s the water, boys?
4
SPEAKER_00
And then a little goldfish is like, what s water?
4
SPEAKER_00
And like, I think how long, how recently did we even discover air was a thing?
4
SPEAKER_00
We just lived in it.
4
SPEAKER_00
So it s the first thing we do when we re born.
4
SPEAKER_00
It s the last thing we do when we die.
4
SPEAKER_00
It s the only thing we do at night.
4
SPEAKER_00
We can even do it in a coma.
4
SPEAKER_00
So my theory is we re so unaware.
4
SPEAKER_00
If there s any reason I like to do these podcasts, if we could just raise air awareness one little notch, we ve really done our part.
4
SPEAKER_00
Because like the water awareness is like 20 years ahead of air.
4
SPEAKER_00
It s shocking to me.
4
SPEAKER_00
You know, every office has a water filter, filtered water.
4
SPEAKER_00
Can I give you a filtered water?
4
SPEAKER_00
I think it s only a matter of time until every, it s just the standard.
4
SPEAKER_00
Every office will have filtered air.
4
SPEAKER_00
Every bedroom will have filtered air.
4
SPEAKER_00
It s crazy.
4
SPEAKER_02
What are some longevity aging beauty benefits when it comes to the air we re breathing?
4
SPEAKER_00
So a couple things, all those pollutants that we talked about before, whether it s the VOCs or the mold or the PM2, any little harmful particles that can enter our lungs and our bloodstream can also enter our pores.
4
SPEAKER_00
We absorb things just like that s why all the skincare stuff matters so much.
4
SPEAKER_00
So when you go in there, it is stressing out your skin a ton.
4
SPEAKER_00
It s called oxidative stress.
4
SPEAKER_00
And basically, it s just like bad water and bad food would cause inflammation and deteriorate your skin cells.
4
SPEAKER_00
So from an aging beauty perspective, if your skin and your lungs are, you get it in through your skin and you get it through your lungs, if you re breathing all that bad stuff, your body s playing defense more, it can accelerate aging.
4
SPEAKER_00
So it s similar to the stuff you already know about clean organic food or filtered water.
4
SPEAKER_00
It s just another way that stressful things get inside of us.
4
SPEAKER_02
We have to talk about babies in kids  rooms.
4
SPEAKER_00
Yeah, we do.
4
SPEAKER_02
There s a lot of mothers and fathers, mainly mothers, who are listening.
4
SPEAKER_02
Talk to us about what we need to know about our kids  rooms when it comes to AIR.
4
SPEAKER_00
So I remember my kids are four and almost two.
4
SPEAKER_00
I think you guys are at the same level.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
At the time, we only had one daughter, Aria, when we were living in, which actually turns out means AIR.
4
SPEAKER_00
That s convenient.
4
SPEAKER_00
Didn t know that at the time.
4
SPEAKER_02
Wow.
4
SPEAKER_00
Yeah.
4
SPEAKER_02
That s crazy.
4
SPEAKER_00
No idea when you were naming?
4
SPEAKER_00
Nope.
4
SPEAKER_00
My wife Rachel would just throw different names at me all the time and like for one for whatever reason the name Aria stuck.
4
SPEAKER_00
Actually I wasn t able to we were able to land on a name and then I had to do this like I was at this event in Cabo and we had to write a letter our one last letter like if we were dying tonight who would we write the letter to.
4
SPEAKER_00
And I don t know why what I just something came over me and I started I wrote the letter to my unborn daughter and I just started with dear Aria and then I messaged Rachel Mike.
4
SPEAKER_00
Yo, it s Aria for sure.
4
SPEAKER_00
Wow.
4
SPEAKER_00
We had this diaper genie thing.
4
SPEAKER_00
And I was very air aware already.
4
SPEAKER_00
We were living in Kelowna.
4
SPEAKER_00
There was wildfire smoke.
4
SPEAKER_00
We got this diaper genie thing.
4
SPEAKER_00
We re filling up.
4
SPEAKER_00
I m like, it smells like poo.
4
SPEAKER_00
Luckily, I have all the gadgets so I could test the air for bacteria and all that.
4
SPEAKER_00
And like, if it smells like poo, it s because it is poo.
4
SPEAKER_00
So I m like, yo, Rach, I think we should probably start putting the diapers directly outside.
4
SPEAKER_00
Or at the very least, like,
4
SPEAKER_00
You know, put the diapers outside or clear out the diaper genie every day.
4
SPEAKER_00
I mean, she was the primary caregiver of the children.
4
SPEAKER_00
So she s like, that s super annoying.
4
SPEAKER_00
Like, all right, fine.
4
SPEAKER_00
In that case, tonight, let s sleep with the diaper genie in our room and see how it feels.
4
SPEAKER_00
She s like, no, I m not sleeping with that thing in my room.
4
SPEAKER_00
I m like, ha, gotcha.
4
SPEAKER_00
So I m like, if you re not going to sleep with it.
4
SPEAKER_00
So you don t want to sleep with the poop particles.
4
SPEAKER_00
Fun fact, we breathe 20,000 times a day, about 11,000 liters of air per day.
4
SPEAKER_00
Babies breathe 60,000 times a day.
4
SPEAKER_02
Ew, get that diaper thing out of his room.
4
SPEAKER_00
It s not in the room.
4
SPEAKER_02
It s in the bathroom.
4
SPEAKER_00
It s right connected to his room.
4
SPEAKER_00
But it could go further.
4
SPEAKER_02
Mike, what do we do?
4
SPEAKER_00
Um, well, the Jasper should be in baby s room or infant-toddler s room, number one for sure.
4
SPEAKER_00
Number two, it s funny, everybody puts it in their own bedroom.
4
SPEAKER_02
I did!
4
SPEAKER_00
Everybody does every other thing in their whole life.
4
SPEAKER_00
They put their kids ahead of them, almost always, except for air.
4
SPEAKER_02
Babe, you told me right now, like, oh, take your Jasper out of your room and put it in your kid s room.
4
SPEAKER_02
I d be like, no.
4
SPEAKER_00
Might have to buy another one.
4
SPEAKER_00
We ll get you guys hooked up.
4
SPEAKER_00
Um, no matter what, like the baby s bedroom, it s a big, me and Ryan actually have an un, an unlaunched podcast episode that me and Ryan Blazer from Test My Home recorded together just talking about baby proofing your nursery from an environmental perspective.
4
SPEAKER_00
Everybody s worried about sharp corners and plugs and all that stuff.
4
SPEAKER_00
Meanwhile, they got little Sophie filled with mold, brand new crib.
4
SPEAKER_02
What s a Sophie?
4
SPEAKER_00
It s this little giraffe toy that got super popular.
4
SPEAKER_02
I don t have that.
4
SPEAKER_02
Keep going.
4
SPEAKER_00
I want to know the list.
4
SPEAKER_00
No Sophie.
4
SPEAKER_00
Okay.
4
SPEAKER_00
You know that the crib is brand new.
4
SPEAKER_00
Manufactured MDF wood that s off-gassing.
4
SPEAKER_00
They have all these little scents and gadgets and just all this new furniture without actually letting it breathe out.
4
SPEAKER_00
So like baby s rooms are like the most environmentally neglected.
4
SPEAKER_00
Fresh paint.
4
SPEAKER_00
Let s paint right before we have the nursery and not air it out either.
4
SPEAKER_00
So it s like so funny.
4
SPEAKER_02
We did wallpaper but that s still...
4
SPEAKER_00
Better.
4
SPEAKER_00
So yeah, the diaper genie thing.
4
SPEAKER_00
It s not our type.
4
SPEAKER_00
If it was, you wouldn t smell the poop.
4
SPEAKER_01
Most people listen, they re like, oh, this is like extreme.
4
SPEAKER_01
And I understand those people, but I think the whole point... One night in your room.
4
SPEAKER_01
The whole point is just to be aware of this stuff and say, okay, like if you can do it, because you re so right.
4
SPEAKER_01
These diaper pails are in the kids  room.
4
SPEAKER_01
But if you said, hey, put it in your room, all parents would be like, whoa, what are you talking about?
4
SPEAKER_01
That is a really interesting thing to think about.
4
SPEAKER_02
Wait, so is there something that s a fix besides a Jasper?
4
SPEAKER_02
Is there something else, like a different diaper situation we can get or no?
4
SPEAKER_00
So yeah, Jasper s not the perfect fix, and if you do it, your filter s gonna start to smell like poo too.
4
SPEAKER_00
So it s not the silver bullet here.
4
SPEAKER_00
When I talked about being able to have, there s source times.
4
SPEAKER_00
When it comes to all the skincare products, the chemicals, the quality of our food, let s tackle the source.
4
SPEAKER_00
Let s just buy better products.
4
SPEAKER_00
Let s attack it that way.
4
SPEAKER_00
We can t just cook the GMO out of our chicken.
4
SPEAKER_02
Yeah, but how do we get the poo?
4
SPEAKER_02
What do you do with the poo?
4
SPEAKER_00
Just don t leave it in the room.
4
SPEAKER_00
Just don t leave it in the room.
4
SPEAKER_02
It s in the bathroom.
4
SPEAKER_00
Bathroom s way better.
4
SPEAKER_00
Your kid doesn t sleep in the bathroom.
4
SPEAKER_02
It s connected to the room.
4
SPEAKER_00
Another thing you could do is leave that bathroom fan on all the time.
4
SPEAKER_02
Okay.
4
SPEAKER_00
Because now that bathroom fan is going to be constantly venting out.
4
SPEAKER_02
I also want to change that thing every single day, every single second, whenever I can.
4
SPEAKER_02
I know, I know it gets changed, but like, let s change it a little more.
4
SPEAKER_02
I need to see some elbow grease and do it.
4
SPEAKER_01
Well, I can t wait.
4
SPEAKER_01
I m going to, I can t wait for you to start.
4
SPEAKER_00
Wherever the SOPs are for whoever s helping with the children right now, have a daily checklist item.
4
SPEAKER_00
Take all the diapers out of the house.
4
SPEAKER_02
Yeah, but then here s my question, because I m going to get really detailed here.
4
SPEAKER_02
Then you take the diaper shit, literally, and you put it in the garage, in the trash can, and it sits there for seven days while you wait for the trash.
4
SPEAKER_02
Do I need a Jasper in my garage?
4
SPEAKER_00
No, you don t.
4
SPEAKER_00
Are you sure?
4
SPEAKER_00
I m sure.
4
SPEAKER_02
Mike?
4
SPEAKER_00
I m sure.
4
SPEAKER_02
I m in the garage sometimes.
4
SPEAKER_01
You re never in the garage.
4
SPEAKER_01
You re in the garage for like four seconds.
4
SPEAKER_02
So it s four seconds.
4
SPEAKER_02
It adds up.
4
SPEAKER_00
My garbage pail happens to live outside the house.
4
SPEAKER_00
Not in the garage.
4
SPEAKER_00
I don t know.
4
SPEAKER_01
I looked outside my window the other day.
4
SPEAKER_01
I was on the phone.
4
SPEAKER_01
And I saw a raccoon that was bigger than me.
4
SPEAKER_01
If I put these pails out there, like,
5
SPEAKER_01
Keep him away.
5
SPEAKER_01
It will?
5
SPEAKER_02
No, they get in that trash.
5
SPEAKER_02
He likes the poop.
5
SPEAKER_02
Oh, not the poop, but he likes the other stuff.
5
SPEAKER_00
No, but he likes the food, like if there s any food.
5
SPEAKER_02
How much does he like the food?
5
SPEAKER_02
Listen, by the looks of him, he likes it a lot.
5
SPEAKER_02
This thing, I ran inside, I was like, I ve got to... So there s no better diaper pail situation?
5
SPEAKER_02
No.
5
SPEAKER_00
Okay.
5
SPEAKER_00
I got a guy coming over to... Can that be your next product?
5
SPEAKER_01
No.
5
SPEAKER_00
Okay, because you only want to do one thing and do it well, and you have done it the best.
5
SPEAKER_00
First of all, I do want to say to everyone,
5
SPEAKER_00
that the number one thing I actually noticed first about this product is it is so aesthetically pleasing.
5
SPEAKER_00
I find it to be gorgeous.
5
SPEAKER_00
How did you think about that when you created it?
5
SPEAKER_01
When I saw Angela turn off her machine, in order for this to be effective, and I had tried the HVAC system and it failed, I m like, we re going to need a few of these things.
5
SPEAKER_01
We re gonna need a few of these things.
5
SPEAKER_01
And if they re loud, no one s gonna use them.
5
SPEAKER_01
And if they re ugly, no one s gonna use them.
5
SPEAKER_01
So that was just obvious to me.
5
SPEAKER_01
And I m like, nobody needs this.
5
SPEAKER_01
People have enough art.
5
SPEAKER_01
It doesn t need to be the star of the show.
5
SPEAKER_01
It just needs to be very subtle.
5
SPEAKER_01
I don t even notice it.
5
SPEAKER_01
I walk by it.
5
SPEAKER_01
I don t mean that to be mean.
5
SPEAKER_01
It s a subtle thing.
5
SPEAKER_01
It s supposed to blend into the environment.
5
SPEAKER_01
It shouldn t be noticed unless it s yellow or red.
5
SPEAKER_01
And it s actually spooling up to deal with a particular issue.
5
SPEAKER_01
You could buy an air purifier that s like $500 or $600.
5
SPEAKER_01
that cleans the air just as good, as long as you re okay with loud, ugly, and bright lights.
5
SPEAKER_01
So... Yuck.
5
SPEAKER_01
Yuck.
5
SPEAKER_01
That s what I m saying.
5
SPEAKER_00
And an eyesore?
5
SPEAKER_00
I don t need an eyesore.
5
SPEAKER_01
And then because we made it out of metal, that allowed us to have a lifetime warranty, which is honestly, I m probably more proud of our service than I am the product itself.
5
SPEAKER_01
So let s say someone s Jasper breaks, happens about 2% of the time, one in 50.
5
SPEAKER_01
So if it breaks, this is what we do.
5
SPEAKER_01
We ship them a new one the next day, not a refurbished one, a brand new one.
5
SPEAKER_01
They take the new one out of the box, they put the old one in the box.
5
SPEAKER_01
We ve already given them a prepaid shipping label, and then we schedule UPS to pick it up 9 a.m.
5
SPEAKER_01
the next day.
5
SPEAKER_01
We cover the shipping both ways.
5
SPEAKER_01
So I hate when I have a product that doesn t work and I want to like use their warranty.
5
SPEAKER_01
Like, do you have the original box?
5
SPEAKER_01
No, I did not.
5
SPEAKER_01
I don t collect boxes.
5
SPEAKER_00
I don t have the receipt.
5
SPEAKER_00
I don t have the box.
5
SPEAKER_01
I don t have this stuff.
5
SPEAKER_01
Do you think I m lying to you that your product doesn t work?
5
SPEAKER_01
So I m like, if we just.
5
SPEAKER_01
trust people and ship them a new one.
5
SPEAKER_01
I don t think they re lying to us about their thing.
5
SPEAKER_01
So then it would get really expensive for us if these things didn t work really good.
5
SPEAKER_01
So part of the benefit of steel and all of making it high quality was so we could put our money where our mouth is on the service and support side of things.
5
SPEAKER_01
Fun fact, until February of 2023, so just over a year ago, we had no e-commerce.
5
SPEAKER_01
The only way to buy a Jasper was to call us or email us to request a consultation.
5
SPEAKER_01
Cause my background was like air quality, mold, fire guy.
5
SPEAKER_01
I didn t even know about this whole Shopify e-commerce situation.
5
SPEAKER_01
People would call us and we would talk to them for an hour sometimes about their mold, about the baby, about the cooking.
5
SPEAKER_01
It was like one-on-one sales.
5
SPEAKER_01
And then we would send them like an invoice.
5
SPEAKER_01
We had no online.
5
SPEAKER_01
So I got to talk to like hundreds or thousands of people.
5
SPEAKER_01
And then only then I m like, well, people actually buy these things online.
5
SPEAKER_01
I remember we turned on the online thing and one minute later, ding, Tracy.
5
SPEAKER_01
Hey, that was cool.
5
SPEAKER_01
Also, it used to be 1975 cause we, we were preparing to launch for wildfire season 2020 and then COVID didn t expect that.
5
SPEAKER_01
And they mandated every dentist in Ontario that they needed to put one in every single room in order to open their business back up.
5
SPEAKER_00
COVID must ve been great for your business.
5
SPEAKER_01
It was.
5
SPEAKER_01
It was a perfect time to launch because we were going to be more a Dyson type price point.
5
SPEAKER_01
We re Dyson, but way better.
5
SPEAKER_01
We re going to have to try to tell that story because COVID happened.
5
SPEAKER_01
Our shipping price, our cost was 500 per unit to fly then.
5
SPEAKER_01
So we like, it s funny because I used to be like the flood fire guy.
5
SPEAKER_01
We, it was just equally a disaster with COVID.
5
SPEAKER_01
So we had to fly them in with next day shipping.
5
SPEAKER_01
We had to consult the doctors and the dentists and the businesses on their COVID strategy.
5
SPEAKER_01
So it was like right in my wheelhouse.
5
SPEAKER_01
And then it was the patients that the number one feedback we ve got from dentists and the hygienists was, can you give us signage?
5
SPEAKER_01
So we can like brag to our patients and staff about how clean, healthy and safe our office is.
5
SPEAKER_01
So then they would brag about it.
5
SPEAKER_01
And then the patients would be like, hmm, do they sell these things for families?
5
SPEAKER_01
Like, I have an asthmatic son.
5
SPEAKER_01
Like, I don t know, call Jasper.
5
SPEAKER_01
So they would call us, we would talk to them, give them big discounts.
5
SPEAKER_01
And then when the dentist, like, if anyone looks at the reviews on our website, the first, all of them for the first couple of years were all dentists and doctors.
5
SPEAKER_01
And it was like, my patients and staff feel so safe.
5
SPEAKER_01
And then as soon as the homeowners start coming online, it s like,
5
SPEAKER_01
We re going from five asthma attacks a week to one.
5
SPEAKER_01
I m sleeping through the night.
5
SPEAKER_01
Finally, my allergies are gone.
5
SPEAKER_01
I m like, ah.
5
SPEAKER_01
So, you know, we had this internal conflict and I never like planted our flag and be like, we re the COVID air purifier.
5
SPEAKER_01
We re the fire one.
5
SPEAKER_01
I m like, forget that.
5
SPEAKER_01
Like we re here for the long haul.
5
SPEAKER_01
I m not getting caught in the moment too much.
5
SPEAKER_01
Yeah.
5
SPEAKER_01
So we stayed really focused on on people.
5
SPEAKER_01
And then when I never like I thought we were just going to be for wildfire season.
5
SPEAKER_01
Then we ended up being in COVID.
5
SPEAKER_01
So I was like my backbone of being like the disaster guy.
5
SPEAKER_01
I was.
5
SPEAKER_01
well equipped for disaster, chaos situations.
5
SPEAKER_01
And then that s because the dentist legally couldn t operate without the unit.
5
SPEAKER_01
So there was, they would send a screaming message or a call, like if anything had an issue, because they could, each dentist room is producing $300 an hour.
5
SPEAKER_01
So they, that thing was shut.
5
SPEAKER_01
It s like, I need a new unit today.
5
SPEAKER_01
So that s why, and it often wasn t totally broken.
5
SPEAKER_01
You don t have a small issue, especially version one.
5
SPEAKER_01
So that s why we got into the send a new one, take the old one back.
5
SPEAKER_01
We basically got built for this disaster situation and we re like, what if we just keep offering that for everybody?
5
SPEAKER_01
So that makes me really happy.
5
SPEAKER_01
And the fact that we re metal and steel and industrial grade.
5
SPEAKER_00
I also think to have the stamp of Ryan from Test My Home, who is someone who, and if you guys haven t listened to that episode, go listen.
5
SPEAKER_00
He literally tells you everything to check for in your home.
5
SPEAKER_00
He is committed to just making people have the healthiest home ever.
5
SPEAKER_00
And to have that stamp from him, I think is really cool.
5
SPEAKER_01
We got connected, Ryan and I, because of an old friend of mine who lives in Austin, had Ryan out to test their house.
5
SPEAKER_01
They were doing some restoration and stuff, and we got connected.
5
SPEAKER_01
So I didn t even know who Ryan was for the first while.
5
SPEAKER_01
I was just getting these sales coming in, and they said, we heard of you from Test My Home, Test My Home, Test My Home.
5
SPEAKER_01
I m like, I gotta reach out to this Test My Home guy.
5
SPEAKER_01
And then chatted with Ryan.
5
SPEAKER_01
I m like, yo, this is like a match made in heaven.
5
SPEAKER_00
You guys are a match made in heaven.
5
SPEAKER_00
And I also think that that the audience who s listening are people that do really care about their air, that they re breathing every single day.
5
SPEAKER_00
And I think that I have talked about this on my Instagram story before you came on.
5
SPEAKER_00
I m excited to share this.
5
SPEAKER_00
I know that you have a very special deal for the audience.
5
SPEAKER_00
You told me off air.
5
SPEAKER_00
Can you let us in on it?
5
SPEAKER_01
And by the way, anyone who takes advantage of it and isn t happy, we have something called the life changing guarantee.
5
SPEAKER_01
So if in the first two months, and even if it s longer, but it s officially two months, if there s any issues at all, at all, even if it just, if it s not changing the way you live.
5
SPEAKER_00
Send him a message in a bottle because you guys don t, you guys are not doing Shopify.
5
SPEAKER_00
You can just send him a message on the bottle.
5
SPEAKER_01
Now we have Shopify.
5
SPEAKER_01
I love Shopify.
5
SPEAKER_01
It s awesome.
5
SPEAKER_01
Um, yeah.
5
SPEAKER_01
So now that we, we, we have that basically if there s, if it s like,
5
SPEAKER_01
People always ask, like, what s the difference?
5
SPEAKER_01
And what third-party lab studies do you have?
5
SPEAKER_01
It s like, first of all, all those third-party lab studies are complete bullshit.
5
SPEAKER_01
Every one of those places rigs the game so you win.
5
SPEAKER_01
Because if they didn t, nobody would go back to them.
5
SPEAKER_00
Right.
5
SPEAKER_01
All of them.
5
SPEAKER_01
These, like, I m like, okay, we got them.
5
SPEAKER_01
We did those stuff.
5
SPEAKER_00
The good thing about this though, I think, is it s one of those things that you plug in and the first day you notice the difference.
5
SPEAKER_01
You notice the difference.
5
SPEAKER_00
Yeah, that s why I m like excited.
5
SPEAKER_01
So people are like, I ve owned seven air purifiers before, but I wasn t sure if they were working.
5
SPEAKER_01
I m like, you ll know.
5
SPEAKER_00
No, you ll know.
5
SPEAKER_00
You ll know.
5
SPEAKER_00
You ll know.
5
SPEAKER_00
Trust me, guys, you ll know.
5
SPEAKER_01
We have six returns ever and 99% of people subscribe and only 1% have ever cancelled and those were like dental firms that got, dental practices that got like bought by big companies and stuff like people never stop.
5
SPEAKER_00
No, you notice it.
5
SPEAKER_01
You notice it.
5
SPEAKER_00
What s the deal?
5
SPEAKER_00
You have a special deal.
5
SPEAKER_01
So May 24th, between May 24th and May 31st, one week, Code Skinny will be $200 off.
5
SPEAKER_01
You will notice on our website, we don t do discounts.
5
SPEAKER_01
We don t do offers.
5
SPEAKER_01
We don t do any of that stuff.
5
SPEAKER_01
We re focused on making a good product.
5
SPEAKER_01
We don t do Google ads.
5
SPEAKER_01
We don t do Facebook ads.
5
SPEAKER_01
We go and have meaningful conversations about air.
5
SPEAKER_01
And for those in your audience, your most loyal listeners who, who listened in the first couple of days when your episodes come out.
5
SPEAKER_01
So the code skinny will be $200 off from May 24 to May 31st, one full week.
5
SPEAKER_01
And then after that, it will still be a hundred dollars off forever.
5
SPEAKER_01
That will never go away.
5
SPEAKER_01
But for the first week, it ll be $200 off.
5
SPEAKER_00
I m getting one for Zaza in Townes  room immediately.
5
SPEAKER_01
No more poop particles.
5
SPEAKER_00
Well, I just, we ve been so selfish.
5
SPEAKER_00
It s like we have one in our room.
5
SPEAKER_01
No sleep tracking on baby, but if you did have a sleep tracker, anyone who tracks their sleep are the best people ever because they re like, whoa, my HRV is better and my sleep score is better.
6
SPEAKER_00
So yeah, babies, and like, someone once called it the laziest way to be healthy.
6
SPEAKER_01
Okay.
6
SPEAKER_00
All the other stuff, the exercise, it s hard.
6
SPEAKER_00
You just gotta breathe clean air.
6
SPEAKER_00
You just plug it in and it s the last air purifier you ll ever need to buy because of the lifetime warranty.
6
SPEAKER_00
What s the Instagram?
6
SPEAKER_02
Yeah, we ve had ours for years now, ever since Ryan.
6
SPEAKER_02
And like I said, it s, well, you don t even notice it at this point outside of we re breathing clean air.
6
SPEAKER_02
But I mean, we haven t had any issues with it.
6
SPEAKER_02
Like it s been, it s been years.
6
SPEAKER_00
And if it does, you ll see the, and in Austin, it s even more fun in Austin.
6
SPEAKER_00
We actually do, um, Austin, when we get orders in Austin, often we cancel the shipping and we message them and say, are you home right now?
6
SPEAKER_00
And we use Uber to deliver it in 30 minutes.
6
SPEAKER_00
Oh, that s cool.
6
SPEAKER_01
Can I have one Uber for my kids?
6
SPEAKER_00
And then often we actually, instead of Uber a lot of the time, occasionally, like just for fun, I just randomly do surprise deliveries.
6
SPEAKER_00
So I go, I bring my, in my neighborhood in Cuernavaca, I actually deliver them in a golf cart.
6
SPEAKER_00
That s hilarious.
6
SPEAKER_00
So if I ever get orders in my neighborhood, which we occasionally do, it ll be me in a golf cart.
6
SPEAKER_01
If you show up to my house in a golf cart, I ll be happy.
6
SPEAKER_00
I ll see what I can do.
6
SPEAKER_00
They are road legal in Texas.
6
SPEAKER_01
Where can everyone find the Instagram and the site?
6
SPEAKER_00
So the website is Jasper, but no E J A S P R dot C O. The Instagram is at Jasper co J A S P R C O. That s where you can find us, but our, our website is the best place.
6
SPEAKER_00
And if you ve heard this podcast, you ve heard most of the things I got to say.
6
SPEAKER_01
Toad Skinny, Mike, thank you for coming on and cleaning up our air.
6
SPEAKER_00
My pleasure.
6
SPEAKER_00
Gotta get one in the studio now.
6
SPEAKER_00
How s our air right now?
6
747!
6
SPEAKER_00
That s your CO2, that s not talking about the particles.
6
SPEAKER_00
That s just like the carbon dioxide, which means ventilation is good.
6
SPEAKER_00
That s the most important thing for this type of work.
6
SPEAKER_01
We should still get one in the studio.
6
SPEAKER_00
We should get y all jasperized.
6
SPEAKER_00
But that s a good score.
6
SPEAKER_00
That s a great score.
6
SPEAKER_00
The little green excellent thing?
6
SPEAKER_00
Excellent.
6
SPEAKER_00
You guys are good.
6
SPEAKER_01
Thanks, Mike.
6
SPEAKER_01
Visit Jasper.co and use code SKINNY for 10% off your first purchase.
6
SPEAKER_01
That s J-A-S-P-R.co, code SKINNY for 10% off.