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The following podcast is a Dear Media production.
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The Skinny Confidential s caffeinated sunscreen is here.
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It s caffeinated mineral sunscreen.
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It s literally everything I could ever dream of.
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I created this for myself, but I also created it for you.
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And it s literally everything you could ever want.
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It s a mineral formula.
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It s clean.
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It s absolutely incredible.
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It kind of gives your skin this really nice tint.
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And the tint is from the caffeine, so it lays really nice on all skin tones.
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I noticed that my skin just looks really pretty and sheer and like kind of glassy with it on.
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I actually decided to do an experiment and wear it for my entire vacation.
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And all I did, you guys, was
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I just used a little bit of concealer over it and then brow powder and like a gel.
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And that was it the whole vacation.
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And it was perfect.
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I didn t even have like a foundation or a CC cream.
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And so it was nice to know that I could just travel with this caffeinated sunscreen and feel really good about how my skin looked.
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It s also in the most beautiful bottle.
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It s like pink with a little neon pink and a buttercream lid.
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So it s something that you like want out.
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You don t like put it in your drawer collecting spider webs.
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We are sold out of the sunscreen, but it will be back in stock soon, so all you have to do is go to shopskinnyconfidential.com to get notified for when it s back in stock, and definitely check out the ice roller, our facial massager, and even the oil, which lays so nice under the sunscreen.
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That s shopskinnyconfidential.com.
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Quick announcement for those out there that are looking to have and enjoy even better sex with one of our portfolio businesses, WooMorePlay.
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Many of you may remember a few episodes back on actually episode number 652, we had our partner and co-founder of our brand, WooMorePlay, Wesson Mitchell on.
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the podcast to talk all about the brand, all about having better sex, and also about a very specific raise that we are doing on a platform called StartEngine.
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So for those looking to learn more, check out StartEngine.com slash offering slash WooMorePlay, or just go to StartEngine and then search WooMorePlay to see the initial offering.
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If you find this kind of business interesting, definitely check it out.
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Everything s on StartEngine.com.
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And again, if you just search StartEngine.com and search WooMorePlay,
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Also, we will leave the link in our show notes here.
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The reality is we all have huge ambitious goals, but the version of us before getting there might not even be able to handle those goals until they embody the self-image of their future.
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So for me, what I believe is that you first need to have that energy of your future, that self-image of your future before it happens.
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You don t just get the thing and then you finally become happy and free and abundant.
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It s like you have to feel it first.
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Mimi Bouchard is back on the show.
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She was an amazing guest the first time we had to have her back on.
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She s an entrepreneur who has made radical changes, and you ll see the journey in this episode to pursue her vision of creating a new type of audio.
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It s called activations.
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and it s all offered on her top rated app Superhuman.
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I initially fell in love with her activations because she had the legs up on the wall and I would do it all the time, especially after interviewing her and I loved it so much.
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It just really gave me like energy throughout the day.
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And what I like about Mimi is she s really combined her experience with visualization and science-backed manifestation to create these activations.
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They re absolutely incredible.
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She has like a walking one where you can go for 15 minutes.
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We re actually going to share it after this episode.
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And you listen to this amazing activation that helps you become your best self.
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I am a huge believer in we are our thoughts and our thoughts become our future.
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So I think it s really important to take time every single day to just sit and manifest and visualize and think.
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And with these activations, you can do all of that in one.
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A bunch of celebrities and influencers are big fans of her work, including Miranda Kerr.
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And in this episode, we re going to talk about transforming your life.
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We re going to hit all the points.
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Mimi, welcome to The Him and Her Show.
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This is the skinny confidential Him and Her.
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Mimi is back in studio.
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Welcome.
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I think the first question I m going to ask you is, how have you evolved as a person since our last episode two years ago?
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That absolutely crushed it, by the way.
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You guys should go listen.
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So much has changed, Lauren.
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I have transformed as a person every single year that passes that I ve been on this like personal development journey.
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It happens faster and faster that transformation that growth happens faster and faster and maybe it s because I m honing in on what works more and every year I learn about what works more but
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It s crazy.
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The past two and a half years, so much has changed with my business, with myself.
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I have started living a completely different life.
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I think when I first came on the show, I shared about my journey going from, you know, $8 in my bank account to having a business and, you know, transforming my body and my health and my mindset.
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But I think over the past two and a half years, since I last saw you guys, that has all quadrupled
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So I feel like a different person.
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I have transformed even more in all of those departments financially to my mindset, my health, my body, to my relationships.
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Like it just keeps getting better and better.
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So to be honest with you, I m really excited to come back on because it s just, I feel like I can bring a completely different level.
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You were awesome the first time though, so people that haven t heard that episode, you should go back.
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I was cute back then.
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It was cute.
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But I feel like now I m future self Mimi.
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How are you implementing daily habits to evolve?
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What are the little things that you re doing on a daily basis with this evolution?
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So I have actually stopped being so...
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routine since I last saw you.
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I love it.
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Go off.
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Which is super interesting.
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So I ve realized that it s actually not about the morning routine.
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It s actually not about these tiny discipline little habits.
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Go off.
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It s about your self-image.
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Okay.
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Because if you at the core believe you are a certain person and you at the core believe you have a certain personality that you are a type of person that dot dot dot fill in the blank.
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That determines your future more than any habit.
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Because guess what?
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When you have the self-image of that quote, future self, you re naturally going to do those things.
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It s not hard anymore.
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So that is what I ve tapped into, honestly, the past two years.
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And it s skyrocketed who I am, how much I ve been able to earn.
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Because financially, it s a really good metric, I think.
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to look at when you re transforming your life, because it s so simple.
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You know, it s numbers, it s black and white.
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You can look at your mindset over the years and think, yeah, I m a bit happier now.
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But really, like, it s just reflected in every area of my life, financially, to just my happiness levels every day, to my fulfillment, to my ability to just
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truly be myself and I can honestly say and it honestly gets me emotional even just thinking it like I am living my ultimate life right now and it s like I am so grateful for my past self for putting in that work because I m here and I m just living it every day and it s like we all do this work
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to get to a place.
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But then when you get to the place, it s like that growth keeps happening, but you re just living it.
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And that s the beauty of life.
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You know, you really want to get to that place and enjoy it and enjoy your journey there as well.
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And I m just feeling so happy and grateful right now.
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Do you think, if you could go back and tell the Mimi two years ago, like what are the things that you would tell her to get to this place that you are now?
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Just keep doing exactly what you re doing.
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You mentioned though your self-worth.
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How did you have that epiphany?
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My experience with personal development, with creating my dream life, it hasn t been like I wake up one morning and I have an epiphany.
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It s just been that consistent chipping away, doing what I know deep down in my gut I should be doing, and then slowly over time it happens.
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I wish it was like one morning I wake up and I have a realization
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But it s not that.
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It s that tuning into that curiosity inside of me of how can I be better?
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How can I be that ultimate self?
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It s having clarity about who that ultimate self is.
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That s step one in my two-step formula to transformation.
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It s clarity, step one.
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Before anybody wants to create any goals or take any action towards living their dream life, they first need to have clarity on who their future self is, that ultimate self.
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We all have a vision in our minds, and we need to make that very clear before we move to step two.
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And step two is becoming.
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You must then become the version of you that already has those things.
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Your self-image creates your life.
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So instead of doing all those things that you know you need to be doing or you think you need to be doing, like the morning routine, the cold plunge, the this, the that, like strip that all back for a moment and just think to yourself,
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Who is the version of me who already lives that future life I want?
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And how can I become them?
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Because if you become them and you work on your self-image transformation first, everything else comes naturally.
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Just like if
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you know, you want to start running, okay, and you don t have the self-image of a runner.
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It s going to be so hard to get up, put your running shoes on, and start running.
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But if you already believe deep down, oh, I m a runner, then in the morning it s not going to be hard to put on your running shoes and go on a run because it s just like you really, you feel weird if you don t do it.
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It s part of your identity.
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It s just part of you.
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Identity, self-image.
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We ve interviewed so many people at this point over the last eight years, and I think a lot of our listeners
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tune into the show and they think they re going to listen to an episode like this or a different one and they re going to get this one thing and it s like, Oh, I m going to change.
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And that s going to be the thing that instantly changes my life.
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And you said something as you were talking, which is, it s just these slow, steady, consistent things that you do mundanely time over and over, like not so exciting that slowly start to change you and make you a different person.
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And what I, the reason I mentioned that is
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I think like whether it s something like a podcast or if you want to be a runner, if you want to work out, if you want to eat better, it s like it just starts by slowly doing those things for a long, long period of time consistently.
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Like it s not like, Hey, there s a hack or there s something that they re going to discover right away.
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That s going to make it happen for him.
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It s just, you have to start doing this stuff.
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Yeah.
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But an easier version, Michael actually is visualizing yourself as the person that does it and taking action.
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But if you don t, yeah.
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Yes.
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Taking actions always 100%.
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the biggest thing, but to make it easier to take action.
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And you go and you change your subconscious with, for me, it s been listening to audios of my future self my whole life, trying to get to this place, getting clarity, inundating my mind with the version of me
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that I want to be a clear image of my future.
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And when I visualize, when any of us use mental rehearsal before doing the thing, it A, makes it more likely for us to actually do it.
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And B, it changes our self-image in the process so that it becomes more of a habit.
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Yes, I think yes and yes.
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The visualization is obviously extremely important, but I think sometimes we fall into a trap where you have a very strong vision of who you want to be.
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But you don t do the thing.
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But you don t do the thing.
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You re not willing to actually do the thing that that person would do.
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So like if I say that I m going to be a great husband and father, like just the image I have of myself, but then I m out every night with the guys drinking and like not showing up to my kids recitals over there and they re like,
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That is counter to who I want to be.
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There s certain things and behaviors that I have to do and sacrifices I have to make to be able to be that thing.
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And you could take that to working out or to business or whatever it is.
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I think sometimes we have a really strong visual of who we want to be, but it s not followed up with the things we know we have to do.
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You don t embody it, but you have to embody it, right?
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That feeling, that conscious feeling inside of you of like,
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being that version of you?
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What does it actually feel like?
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And nobody, people can have a vision board and they can think they know what they want, but not many people actually sit in the feeling of what it would feel like to be that person.
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What is the person that you visualize when you do these visualizations?
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Like maybe give us a little look into Mimi s brain.
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Well, it always changes.
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It s ever-evolving because I m up-leveling every single day.
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And currently, that visualization is the most grounded, calm, but yet magnetic.
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beautiful energy version of myself.
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Like I really am now working on because, you know, the past three years I ve been building my business.
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I ve been really exposed to things that could make me very stressed.
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And, you know, I ve been go, go, go for the past three years.
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And I m now over the past three, four months, I ve been working on this next level future self version of me.
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that more so embodies that calm, grounded, self-assured feeling, and also that like magnetic ambition and wealthy energy.
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So, you know, before I was achieving all these things, but I was in a little bit more of this like big, chaotic energy that was still positive most of the time, but now I ve really started to visualize this more like grounded, calm, wealthy, magnetic version of me.
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what is it like being engaged to you for your fiance?
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Because a lot of men would not be able to handle some of the things you just said.
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I m curious to what he s like and how you guys are intertwined on a day-to-day basis.
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He is so different to me, and we ve been together almost seven years now.
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He s my first boyfriend.
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Ever?
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Yes.
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In your entire life?
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That s so cute.
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Yeah, I was 21.
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Wow.
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I know, well, you know, back in the day I was like partying a lot, probably wasn t girlfriend material, so he was the first one that took a chance on me.
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He says the Mimi stock was the best investment he ever made.
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Aw, that s so cute.
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I was, like, 20 pounds heavier, like, minus net worth, like, hated myself.
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I, like, just really wasn t who I am today when we first met.
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And, like, he s definitely experienced watching me grow and him alongside me growing in his own way.
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So, I think if you asked him, what s it like being engaged to me, he would just say, it s not boring.
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It s a wild ride.
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And, you know, it s, we both live a very interesting life.
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And I think,
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A lot of the time, you know, I drive some of that, but he is really that grounded, like really safe energy to me.
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And do you guys work together or is it separate?
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No, he has his own thing.
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Separate things.
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Yeah.
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And is he as committed to his own business as you are?
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I think in a different way.
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He s very logical and like
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has sometimes some trouble like thinking huge and I m kind of like the opposite.
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I m like thinking so big and we ll figure out the rest later type of thing.
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So yes, in his own way, he is absolutely ambitious.
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But I think, you know, we both work in very different ways and we kind of stay out of each other s work lives.
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Definitely, you know, I think I like it that way because we have our own things.
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We live together.
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We both work from home.
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It s really nice to kind of be separate.
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You mentioned earlier questions that people who are listening should ask themselves.
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What are some other questions that you could sort of give the audience to sit with if they don t know where to start and they feel overwhelmed with life?
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What are questions that they could maybe sit down and do like a worksheet, like a Mimi worksheet?
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Well, for sure.
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We have writing activations on the app.
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So like so many journaling sessions that are perfectly guided with beautiful music to help you on the spot.
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If I m thinking if someone s needing clarity and really needing direction in their lives, I would actually start
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with getting out a journal and just like doing a brain dump of everything that they might want in life and then refining it from there.
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I always find like a brain dump journaling session is the best because you just like put everything on paper.
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And once it s there, it s like half of your problems are solved, you know.
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So that s what I would say is like initially just start with free flow writing.
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For specific, more questions, listen to something like a writing activation.
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Like, you know, would I be satisfied if in five years I was in this place?
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Like, describe the daily life that you want to live.
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Like, what do you do when you wake up?
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Do you go to the gym?
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Do you have your own business?
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Do you work with people?
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Do you live
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Or, you know, do you work by yourself?
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Like what is it that you actually want to experience in your day?
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And get super clear and then you can like reverse engineer from there.
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It s like, okay, what kind of businesses would I be good at if you want to start your own thing?
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Or, you know, what would I have to be doing every day?
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what I need to embody to get to this place?
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Because the reality is we all have huge ambitious goals, but the version of us before getting there might not even be able to handle those goals until they embody the self-image of their future.
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So for me, what I believe is that you first need to have that energy of your future, that self-image of your future before it happens.
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You don t just get the thing and then you finally become happy and free and abundant.
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It s like you have to feel it first.
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You have to literally act as if you re already there.
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And then your self-image starts changing.
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You start changing.
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Opportunities, you know, become front and center in your life because the RAS in your brain starts to readjust the reticular activating system.
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That is the filtration system that decides on what you actually consciously focus on.
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It s like the filter in your brain.
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If we all saw everything at once and we were noticing every single tiny thing around us, our brains would literally explode.
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There s too much information.
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So our RAS is filtered by our belief system.
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So if we believe, for an example, oh, I m a victim.
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can t have this life because I was born into a poor family or because I don t look this way.
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OK, if that s your belief, then guess what?
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You re going to start seeing reasons everywhere why you re a victim.
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But if you have the belief, you know what?
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I can be empowered.
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I can change my life, my story.
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You know, it s just part of my journey.
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And because of me not growing up in a wealthy household, maybe that s the motivator.
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And I wanted even more because of that.
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And you create these stories in your mind.
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And then if you re empowered and you re like, OK, I m about to have my big break.
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I m about to have my big break.
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You start seeing opportunities around you and they just start showing up out of nowhere.
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It seems that they were always there.
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You re just starting to notice it.
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Just like the whole, you know, if you re going to buy a red car, you start seeing it everywhere.
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That whole concept, it s the same thing.
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Do you see a lot of victim mentality with what you do?
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Do you see like in your DMs or do you see more abundance?
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Honestly, I see more abundance because I think, you know, my
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persona, my Instagram, my business.
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It really attracts people that feel empowered to change their lives.
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So I don t really, I guess, communicate too much with people that don t believe they have the potential to change.
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But I would be so... I d love to have those conversations more.
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I d love for those people to want to watch my content because I feel like
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that would help them.
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I used to be a victim when I was younger.
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And before I, you know, created this dream life, I thought to myself, well, I don t have it easy.
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You know, my parents didn t come from money.
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I was supporting myself ever since I left home.
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And, you know, I felt very alone at that time.
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And I just had to change that.
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And when I did, everything started changing.
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But to change that, I m just trying to think now, like,
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How did I change my victim mentality?
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I think I just wanted it so badly.
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I think I wanted this amazing dream life so badly that I was open to hearing information like this.
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And I think when I read my first personal development book at 17 years old, like one of the first chapters was take 100% responsibility for your life.
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Which book was that?
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The Success Principles by Jack Canfield.
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When it comes to being a victim, to take a logical perspective on all of it, not judging anyone s past experience, not getting into the conversation of privilege, namely because people just need to hear this really clearly.
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It is completely useless and pointless to even get into all of that.
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It doesn t do anything, meaning like it doesn t matter who s got privilege and it doesn t matter who s a victim.
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Logically, if you view yourself as a victim, you will always be one.
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There s no way for you to reach prosperity because you re only to your point going to see things that are going to oppress you.
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You re only going to look at reasons why you shouldn t have.
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You re only going to look at reasons why somebody has something and you don t.
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Where as soon as you get out of that and you start to say like, oh, I m somebody with opportunity.
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then that s how your brain s going to start to filter things and think about things.
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But if you constantly tell yourself reasons why you don t, or reason reasons why you can t, or reasons why somebody else has, you re just going to stay where you are and potentially get worse.
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Right?
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And so like, logically, I think for people that want to get out of that mindset, it s like, you just have to understand that the longer you keep that mindset, the longer you re going to stay where you are.
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There s no way to get out of it until you stop thinking that way.
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We just had a podcast guest that came on right before you, and she said something that s very on brand to this conversation.
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She says her kids ask for the brand new iPhone, or they ll ask for something really extravagant, and she ll say, yes, you can get it.
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You can get anything you want.
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And a lot of us were told – I was not told this, but I know a lot of people were told – money doesn t grow on trees.
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What a scarcity mindset.
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The caveat though with her and her kids was that she then says, but you have to go do something and create some kind of value and create some kind of productivity in order to do it.
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But you can have it if you do those things.
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Yeah, I know.
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I couldn t agree more.
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I grew up and bless my parents.
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I love them and they ve done their own personal development over the years.
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But I grew up with my mom saying to me, rich people aren t happy.
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Why do you want to be rich?
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Wow.
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I m happy.
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I m really happy.
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I know.
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Now she s obviously changed.
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My parents were struggling artists our whole life.
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They were always fighting about money, but then they were like, well, at least we don t have those problems.
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And I think they probably said that to themselves to make them feel better.
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But I remember really at 12 years old, having an argument with my mom at her art studio.
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And she s like, Mimi, why do you want that?
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Or I told her maybe that I wanted to be successful or something.
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She s like, yeah, but rich people aren t really happy.
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And I would argue her on it.
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Well, there s truth to that.
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I mean, plenty of rich people are very unhappy.
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Yeah, but plenty of poor people are unhappy.
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Money, honestly,
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Money is one of those things that accentuates who you already are, right?
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I personally believe that if money means that someone s a bad person, like when I was growing up, my dad, if like a Range Rover sped by, he d be like, oh, but if a Toyota did, he wouldn t say anything.
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You know what I mean?
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Like, it s just like,
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But money s the same way.
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If you look at money as a scarce resource that is limited and that you can t have, that is going to be a source of a lot of stress and unhappiness.
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If you look at money as an abundant resource that is endless, that you can get plenty of if you do certain things, then you re going to look at money differently.
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And I think, again, it s like perspective on anything.
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Stock market s going down.
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People think the world s ending.
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Some people look and say, wow, I m going to get a bargain price.
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It s a great opportunity.
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Exactly.
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It s always perspective.
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And I think we as humans have, and you talk about this a lot, have the ability to choose which perspective we re going to take.
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It s not forced.
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You don t have to have the perspective of scarcity or victimness or being a victim.
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You don t have to have the perspective that everything s going wrong.
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You can choose, even in terrible moments, to look at what s going right.
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Because many people don t.
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The opposite of a victim mentality is an empowered mentality.
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It s the, oh, what if I can?
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You know, and I would rather live in that state of being.
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And, you know, listen, I empathize with people that feel really stuck and like, you know, the world s against them and that they re in this place of being a victim because I was there once.
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But I will say that I needed someone to push me back then or a book or some voice to push me and to give me an opportunity to have a different perspective.
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And that s what changed my life.
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So,
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At the end of the day, a lot of people just need tough love.
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And the reality is that you can be empowered.
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You can have that life that you want.
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All of us, everyone listening, you can literally create that life that you deep down in your gut want.
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And you should start listening to that voice more.
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Don t block it out because you re scared of change or you re scared of failure or getting rejected.
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tuning into that voice because the more that you do that and the more that you move towards that life and take those big risks and become that version of you that has it, the happier and more fulfilled you ll be.
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I think that a lot of people too are very, they re almost scared of uncertainty.
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It s like they d rather sit with being so uncomfortable in a victim mindset as long as they don t have to experience uncertainty.
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Like I have someone that I know in my life that
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They want everything to be like certain and that s not the way life works life is fluid and there s pivots and there s transitions and different people come in and out and and Tony Robbins talks about this too all the time.
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It s like Uncertainty is just part of it, but people just the uncertainty just scares the shit out of them we re not like
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designed to want to change a lot.
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Our brains, we like safety.
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And we would honestly rather stay in a situation that is not pleasant than go outside of our comfort zone and do something and get to that next level.
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So at the end of the day, what I would say to those people that are scared of change
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It s remember that we only have one life.
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Because whenever I connect with that complete fact that we only have one chance at this thing, I m already a third done with this one life.
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Like time is precious.
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Yeah, you got a little more time.
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You got a little more time.
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Well, yeah.
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Well, I m going to be doing all my stem cells and stuff.
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Maybe a fourth.
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Maybe a fourth.
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Maybe a fourth.
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That s the truth, and we don t talk about it enough.
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We don t talk about the fact that we literally only have one chance at this thing.
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Why freaking waste your one shot at life not being who you re meant to be?
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Because we re really good at procrastinating.
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No, but we re really good at not remembering that fact, that life is literally so precious.
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Because if everyone consciously every single day remembered that you only have one chance at living, they would do so much more out of their comfort zones.
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They would literally become that next level version of them because they have more of that driver, that push, that push to actually take action.
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I don t know about you, but my biggest fear in life is waking up one morning when I m in my old age and looking back on my life and feeling regret.
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You can t go back when you re at that point.
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Right now is the time.
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You have to stop waiting.
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And that is what scares me the most is that I m not going to reach my potential.
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And I think that s what has driven me over the years.
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It s like, I want to live my most full potential life because I only have one shot at this.
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I love it.
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I want to know more about your transformation when it comes to health and wellness.
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You mentioned on our podcast the first time that you had lost a little weight.
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You said 20 pounds, right?
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Yeah.
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Like I was not healthy and I binge ate all the time and I was partying a lot, doing drugs.
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And the next day, like eating a whole pizza because I was just like feeling like shit about myself.
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I was not in a good place in many areas in my, you know, probably a decade ago, my late teens and
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you know, early 20s.
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And it was not good.
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You know, I was definitely a completely different version of me.
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I was so disconnected to who I truly am.
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I was consumed with the opinions of others.
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I wanted to fit in and be, quote, cool at, you know, university or high school, drinking a lot, doing a lot of coke and,
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getting fucked up and like being that like fun, cool girl.
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It is so not me.
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I know.
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I was just going to say this.
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Yeah.
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No, I had a completely 180.
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No, a complete 180.
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I m telling you, I would like I did drugs young because I grew up in a big city and I grew up in Toronto with I have an older sister who is not the best influence at that age.
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And, you know, I was going to high school dances on MDMA.
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I was doing coke at prom like I was nuts.
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And I think because I went through such an extreme time when I was at that age, like I also just like switched out of it in an extreme way because I just suddenly was like, I hate how I feel.
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I hate the person I m becoming.
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I had a pretty intense transformative time when I, around that time, I read that personal development book at 18.
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And I realized, you know, and it didn t happen overnight, but I realized that I wanted to start changing and I wanted to start improving my life.
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And I also realized that
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you know, that little voice inside of me that I was talking about earlier, like, that kept telling me, like, I m meant for big things.
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Keep going.
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Do something different.
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You know, stop trying to be like everyone else.
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Impress everyone else.
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Because guess what?
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If you are going to act like everyone else, you re going to end up like everyone else.
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And I was around these people that I didn t want to end up like.
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And I know that might sound, you know, a bit, I guess, like, judgmental.
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But I was, you know, at a place where I wasn t hanging out with a good crowd.
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And I just really
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I knew that I was meant for bigger things, and I think every single one of us has that voice inside of us that s like, there s more to this.
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You re meant for more.
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So I m not special having that little voice.
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Everyone has it, but I tuned into it.
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I think it s like we live in a time where people feel they need to apologize for wanting to be better and wanting to be different and wanting to not be average.
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But isn t that what everyone s hopes and dreams are?
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They re scared to voice them and they re scared to say like, hey, maybe I m in the wrong friend group or hey, maybe I shouldn t be behaving this way or maybe I should take care of myself or maybe I should hold myself to a higher standard.
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There s a source of shame by saying you want to break out of being average.
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I see it a lot, especially talking to a lot of people.
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And I ve never understood that message because
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To your point, like the whole goal in life, at least for me is to live up to my full potential and I m not passing.
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I honestly could care less how most people conduct their lives, but I m not going to be, I don t want to do things that I know are going to hinder me from that potential.
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And I feel like people need to be comfortable getting to a place where they voice that more openly to people around them.
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And if the people around you are trying to stifle you or hold you back from that, then they re not the right people for you.
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You re an average of the five people that you surround yourself with most.
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When I went through this initial phase in my transformation, I was like, oh my goodness, when I had this realization, this new belief change, I really just decided to alienate myself from most people in my life.
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And I needed that time alone and needed that time just inundating my mind with the right information.
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I was reprogramming.
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my subconscious, like I knew that I needed radical change.
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And that being said, I was in a place where I needed radical change.
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A lot of people listening are in a place where their life s good, it s fine, but they want a lot more and they don t know how to get there.
3
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So, you know, if you re in that place, it s really just a lot more simple.
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Well, A, stop hanging around people that you don t want to end up like, really, or you re an average of the five people you surround yourself with most.
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So just keep that in mind.
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And B, like, if you keep thinking of the same thoughts every day and you keep believing the same things and doing the exact same things and just living the same life over and over again every single day, like, don t expect anything to change.
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You really need to realize that
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your thoughts and your beliefs and what goes on inside of your head, that dictates everything that ends up happening.
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The life you live today is completely because of the thoughts you ve been thinking up to this point, the beliefs that you ve had up to this point.
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Because if your beliefs change, that changes your self-image, your self-image, your identity that creates your life.
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So with a new belief, like I am empowered, I m not a victim,
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everything starts to just very slowly change.
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You start seeing new things come up.
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You start becoming a new person.
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You become magnetic.
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Like, honestly, when I changed this self-image inside of me and I started believing that I was going to be a successful person, people would just come up to me and, like, offer me opportunities.
3
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It sounds insane, and I have so many
3
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crazy manifestation stories and like I use the word manifestation with a grain of salt because I know it does have a certain connotation in like the spiritual space that whole idea of just like think think think and then receive without doing any work but what I m talking about is like getting to that core self-image identity switch because then you naturally start doing the things that get you there.
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So that s what I ll say.
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And when it comes to this work working, like I ve seen it firsthand, I have so many crazy stories I could tell you, just such incredible synchronicities that I m like, yep, I don t know how it works, but it works.
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SPEAKER_01
Give us an example.
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Oh my gosh.
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Well, like my first $100,000 month was a big one.
3
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My business was consistently when I first started it, you know, it grew and maybe kind of in the first six months, it was at like 30,
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40,000 in MRR, which is monthly reoccurring revenue in the subscription space.
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And it was good.
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That s amazing.
3
SPEAKER_01
The subscription space is great.
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It s a great place to be.
3
SPEAKER_01
It s the best business to be in.
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SPEAKER_01
The SaaS world, from a business perspective, it s just unreal because you create a community.
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It s not like a one-off.
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It s every single month.
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But you have to add that value.
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So I m really proud of Superhuman because our churn rate is super low, which means that people don t unsubscribe a lot because that content is there and the value is there.
3
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The SaaS space, you can t fool anyone because it s consistent revenue and people keep paying every month.
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We were consistently doing like $30K, $40K a month, which is great.
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SPEAKER_01
But in the SaaS space,
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It s pretty consistent income unless something crazy happens.
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So this one month, let s just say it was $30,000 in MRR.
4
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And this one month, I was really starting to embody that $100,000 a month meme.
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I was really, really trying to get to that next level.
4
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Because six figures a month is a lot.
4
SPEAKER_00
It s a huge amount.
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And I think before that point, I was already amazed at $30,000 a month, but I really
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really focused that month on $100,000 a month Mimi.
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And I embodied her energy.
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I became her.
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I wasn t perfect because it s not about perfection.
4
SPEAKER_00
It s about that bounce back, right?
4
SPEAKER_00
It s about getting back into that energy every time you realize you ve fallen off track.
4
SPEAKER_00
It s not about being perfect 100% of the time.
4
SPEAKER_00
And let s talk about that later because it s been a whole other revelation of mine.
4
SPEAKER_00
But, you know, I knew what I was going to expect from my business, from a revenue perspective.
4
SPEAKER_00
And I had this, like, random opportunity pop up, like, last minute, and it was this, like, commission deal.
4
SPEAKER_00
And you remember, like, the bundle thing, like the e-book bundle thing people would sell?
4
SPEAKER_00
This was, like, a few years ago.
4
SPEAKER_00
Yeah.
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SPEAKER_00
Yeah.
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SPEAKER_00
So I had one of my courses that I had back in the day on there.
4
SPEAKER_00
And they gave me this opportunity.
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They re like, OK, you make 50% of the revenue.
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I know my audience.
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SPEAKER_00
And I don t have a massive audience online.
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And I know what they buy.
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SPEAKER_00
And I was like, OK, maybe I ll make $10,000 from this.
4
SPEAKER_00
So hell yeah, I ll do it.
4
SPEAKER_00
And I kind of just forgot about it.
4
SPEAKER_00
I posted about it a few times.
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SPEAKER_00
Nothing excessive, though.
4
SPEAKER_00
And I didn t even really know what my sales were with that until the end of the month.
4
SPEAKER_00
And I was just kind of going along in my life and embodying my future self-energy and listening to activations and doing what I know works.
4
SPEAKER_00
And at the end of the month, Superhuman had made like $32,000 or something.
4
SPEAKER_00
And then this commission deal was like,
4
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$70,000 or like $68,000 or something that made it to be exactly 100K on the dot.
4
SPEAKER_00
And I was just like, what the hell?
4
SPEAKER_00
This is insane.
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SPEAKER_00
It s on the dot.
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SPEAKER_00
And then I kind of just like, you know, went back to my old self that next month in a way and didn t maintain that new vibration.
4
SPEAKER_00
And then I went back to 30K and I was like, okay, obviously.
4
SPEAKER_00
And then I started over the months, you know, really tuning into that ultimate self-energy and
4
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And then I had my first 100K day and it was like, oh my God.
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SPEAKER_00
And then, you know, that kind of went away.
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SPEAKER_00
And then steadily over time, it s just like, you know, I ve maintained that new set point of my identity and I ve improved it.
4
SPEAKER_00
So money for me has always been quite
4
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I m not going to say easy thing to manifest, but it s always been one of those things.
4
SPEAKER_00
I was pretty good at manifesting.
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And I love to talk about it because it s like so numbers based.
4
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And it s one of those things that s just so measurable.
4
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And that s how I have proof.
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You know, it s been one of those situations where
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you know, I embody it and I see things happen all the time.
4
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And that was just one example.
4
SPEAKER_00
I have so many other examples, like my Hay House book deal is another example because… I didn t know if we could talk about that.
4
SPEAKER_00
Yeah, go on.
4
SPEAKER_00
I don t know, but I think so.
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SPEAKER_00
It s coming out next spring, so it s not anytime soon.
4
SPEAKER_00
But late last year, you know, I was working with
4
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my book agent and for years I wanted to write a book.
4
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And I was thinking to myself, okay, you know, now is time.
4
SPEAKER_00
I worked with my book agent on this pitch.
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SPEAKER_00
Every time I would visualize when I was listening to the activations, I would visualize getting a multi six-figure book deal, which is crazy because someone with my audience, like, honestly, it would have been like maybe 70, 80K or, you know, I ve never written a book before.
4
SPEAKER_00
That was kind of what my agent was expecting me to.
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SPEAKER_00
or assuming for me.
4
SPEAKER_00
But I was like, no, let s just kind of like forget about that for a moment.
4
SPEAKER_00
I want it to be like in the six figures.
4
SPEAKER_00
And I also want it to be with Penguin.
4
SPEAKER_00
And that s what I was manifesting.
4
SPEAKER_00
I was manifesting a book deal with Penguin for multiple six figures.
4
SPEAKER_00
Okay.
4
SPEAKER_00
Anyway, I end up doing the pitches, and Penguin didn t want it, but then Hay House really wanted it, and we kind of like, you know, had a few other publishers entrusted, but Hay House was the one that stuck out to me, and I was like, oh my gosh, that s amazing.
4
SPEAKER_01
They re definitely— And just so you know, Hay House— Louise Hay House.
4
SPEAKER_00
Yes, yes.
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Sorry, I gotta tell you.
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So I forget about, you know, sometimes exactly what you want to manifest doesn t happen exactly as you wanted it to, but whatever.
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I was super grateful and I got a very good book deal with Hay House that was aligned with my manifestations.
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And a few weeks after we signed the deal, my book agent, because she knew about my penguin manifestation, she called me and she was like, you re really good at this.
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I was like, what do you mean?
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And she was like, Penguin just acquired Hay House.
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Wow.
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I was like, wow.
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That s crazy.
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Not because of me, but you know, it s just, it s funny how like, I think at the end of the day, you know, there s multiple realities that exist at all times.
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And I think sometimes with the quote manifestation type of word, it s just like tuning into a certain reality before it unfolds.
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I don t know.
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I know that sounds a bit spiritual.
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I think what it is is like subconsciously you believe that that is a possibility.
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So subconsciously your brain actively shoots for that goal.
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So for example, with money,
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people that shoot low and don t… If they say, I m only going to make $500, it s likely you will only make $500.
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You ll settle for that.
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Subconsciously, that s your target.
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Now that you ve had a six-figure month, your subconscious mind will start to either… That s your base now, or you will shoot higher because one, you ve already put… Or you revert back to who… Or you re like, oh my gosh, I don t know if I deserve it.
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And then you go back.
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It really is all about who you re being in the moment.
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But yes, I understand.
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But the point is, I think there is truth to manifestation, but I think how it practically works is you convince yourself and actually really believe that one, you deserve it, two, you can actively get there, and three, that it s 100% possible.
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And so you are taking small, consistent actions every day in order for that to happen subconsciously.
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You don t even realize it.
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And I know you re quite a logical, analytical person, but I will say, and I am too, and I kind of live between- I got a spiritual side.
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Okay.
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I do.
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He s tapping into it.
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All right.
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No, but this is- This is the last episode he s involved.
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No, no, no.
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But this is what I want to say about that, Michael.
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I ll tell you, because I know how you think, but here s how I think in my life, and Lauren doesn t even know this about me.
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When I think about my future self,
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I think down to the detail of the fork and the glassware that I ll be using in a specific setting that I ll be in.
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What glassware are you using?
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I love this.
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I will think specifically, like if I m going to build an office or a company, I will think specifically about even the texture of cloth that I ll be wearing in that instance.
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You re so good at this.
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No, you re really good at this.
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I will put myself in that situation almost like I ve already lived it.
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I think a mistake people make is they go and they re like, I m going to be, and they have the big broad vision, but it s all about the details for me.
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It s like, I know what I ll be eating in that situation.
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What are you eating?
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what I ll be wearing.
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What are you wearing?
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I know the glassware.
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It s not a specific brand.
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What glassware?
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I map the little tiny small things that I ll be doing in that particular instance to make it like just even more concrete in my mind.
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Does that make sense?
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It does.
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And that s definitely one way to do it.
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That s great.
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But what I was going to say, and by the way, I agree with you.
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So I don t even, I m going to admit it.
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I don t even know what I believe in when it comes to all of this.
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All I know is that it works.
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A scientist will call it quantum physics, an atheist will call it the placebo effect, someone that believes in God will say it s prayer, and a spiritualist will call it the law of attraction.
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I don t know what it is, but all I know is that it works.
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For me, when I embody the energy of my future, things in my life start to change.
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It is this beautiful game I have with the universe that we all can have with the universe where it s like I honestly just reprogram this like energetic setting inside of me and that aligns with that identity, that self-image.
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And I visualize, but maybe not like you, Michael.
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I actually don t visualize to the tiny details.
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It s fun to do it.
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She s not visualizing her pocket square.
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I m not visualizing my pocket square, but I m embodying the energy of what it feels like to be wealthy and happy and full of awe and bliss and just that high vibration emotion.
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So that s what for me has worked.
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I think it s so incredible that you re able to visualize
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The details of that would probably make it feel so real and that will probably work incredibly well.
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I think what you re articulating is being said in a lot of the same way with all these people, which is at the core of it, it is belief.
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Exactly.
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You believe.
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I believe in manifestation in the sense that if that instills a firm belief in your body and in your soul that you
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believe you can achieve something or have something, then that s why, to me, it works.
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Because if you can t get to that core of you believe you either deserve or can or whatever, then it s never going to happen.
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Absolutely.
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I think we re all saying the same thing in different ways.
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And I think the biggest takeaway for the audience is just you need to be very focused on changing how you think and how you see yourself.
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Because if you see yourself as the kind of person who cannot do certain things, it s never going to happen.
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If you see yourself as the kind of person who is scared and small and will always live a, quote, average life, and that s literally what your future will look like.
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So I think the biggest takeaway is you must change your beliefs and your thoughts to then change your life.
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No matter whether it s the placebo effect or it s spiritual, I don t even know.
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It just works.
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That s what I think is so great about your activations is that it makes you monitor the way you think.
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And I personally think that if you really want to be successful in every single area, you have to be watching the way you think and you have to switch the words.
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And this is what this whole conversation is about.
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You have to switch the words of what you re saying and maneuver the sentences.
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And it s not about being perfect because you re going to have thoughts that come into your brain that are negative or not your highest self, but it s constantly being aware that you re having those thoughts so you can switch them.
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Like Louise Hay, that s why I relate to her so much and so much with what you re saying is because she s taught me to step back and being like, wait, what is this limited belief?
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Where did this come from?
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Why do I have this?
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And having grace with myself, but also switching the thought.
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If someone s going to start with the superhuman activations, what are the things that you hope that they get from them initially?
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Yeah, and I guess I can kind of introduce what activations are because it wasn t called that when I first was on the podcast.
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So just to give everyone some backstory, I launched my company Superhuman back in 2021.
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And when I first launched the app,
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I didn t know what to call these audios because I was recording these visualization audios that I could listen to in everyday moments for years.
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And this was kind of always how I helped my self-image change.
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So when I recorded them for the public, I didn t really know what to call them.
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So I just called them meditations because there was nothing really like it, but it was the most similar to meditation.
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And then fast forward two years after every single time listening to our customers say, this is not meditation.
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I don t know what to call this.
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We decided to do a research study, figure out the new word, and then we came up with activations.
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Activations are audios that are designed to transform you into your future self.
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Meditations are audios you listen to with your eyes closed that are meant to calm you, to relax you.
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And there is definitely a place for meditation.
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God knows I probably need to maybe do a little bit more of it.
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But activations is what actually can transform your life from my perspective and from what I ve seen with our tens of thousands of users.
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Activations are different because we use energizing cinematic music.
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The guidance is all visualization, self-image changing based.
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And our audio engineers put so much effort into these audios
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to make it feel like you re in your own movie.
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It s like you re the main character of your life.
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You re living this big life already before it happens.
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And we have over 15 categories on the app from walking activations.
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And we actually started the whole walking activation or back in the day meditation boom.
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And I think that s another reason why we wanted to change to activations because it s like
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people aren t like, they re kind of, I guess, seeing that it s working for us and doing their own spin, which is fine, but we were already such a different category.
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Legs up on the wall?
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You introduced me to that.
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I created legs up wall meditation.
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Yeah, what do I do every morning?
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My legs are up on the wall.
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And then when people started kind of, I guess,
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like copying that.
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I just, it made me even more clear that we had to change the name from a business perspective, but then also from like the product.
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Our customers were like, this doesn t feel like meditation.
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This feels more like invigorating and I m not listening to it with my eyes closed.
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So like, what is this?
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It s not really meditation.
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So then we launched the word Activations, and since then, everyone feels more aligned with the name, and we were talking off-air about how I launched Superhuman with the word Meditation, always knowing from the beginning that I was going to change the name, because I was never a meditation teacher.
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And I want you to go off on that for a second.
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Because I think a lot of us wait to put something out there until it s 100% perfect.
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And we can t execute anything, whether it s an Instagram picture or a new product, until it s so perfect.
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And what I like about your journey, and what I resonate with, is that you ve embraced the pivot.
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Can you talk a little bit about that?
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I ve always done things before I was fully ready.
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And I think that s an amazing quality.
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And a lot of entrepreneurs, it s like, you just have to start and throw spaghetti at the wall and see what sticks.
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And that s why I just wanted to go.
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And meditation back then was the only word I could really think of.
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And I knew from the beginning, like I mentioned, that it wasn t always going to be that.
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But I also took that risk knowing that I m going to have to kind of re-educate the audience and make sure everyone kind of uses the new word and make sure everyone s on board with that later down the line.
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But I think that quality of me doing things before they were perfect is what s gotten me to this place.
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And that kind of leads me to the discussion we were having earlier.
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about how you can create your dream life without being perfect every day.
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That was a massive misconception that I had in the beginning years of my personal development journey.
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I was always so hard on myself because I didn t wake up.
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I didn t do the 5 a.m.
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morning routine.
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And then I would try, and I tried jumping back on the bandwagon, and then I d come off.
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And I just really felt so much shame around that because I was like, why can t everyone else do this perfectly and I can t?
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But then I realized
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Everyone else isn t being perfect either not one person is perfect and it s not about being perfect It s about your bounce back rate and that s what my book is gonna be about the bounce back rate because it s a term that I coined and it s all about how to reach the life that you want you must
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bounce back fast.
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It s all about the rate at which you bounce back.
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It s not about being perfect.
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Perfection is not a measure of success because it doesn t exist.
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It s about how quickly you get back on the bandwagon.
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You get back to feeling like your future self.
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So over the years, my bounce back rate went from like three months down to now, like seconds.
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Honestly, if I m feeling off, I just know how to change my state quite quickly now.
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And I think the more that my bounce back rate has decreased in time, the faster my transformation has been.
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Michael and I do, we do a bounce back rate when we fight.
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No, but I think that s in relationships too, it s like how fast can you recover for something that was kind of a dumb fight.
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We recover, I ll like go psycho and then like I ll walk in the house like five minutes later and change my mood and it s a bounce back rate.
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It really, I m not being funny, like we actually do the bounce back rate in our relationship.
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For couples out there, listen, I think there s, every couple s going to fight, it s inevitable, it s just what happens in a relationship, nobody s perfect to your point.
5
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And I think the couples that struggle the most are they take something that maybe should be considered like if there s a scale of one to ten in fights, ten being like the most serious thing like an infidelity or something that s like not recoverable and then one being like hey you left the toilet seat down.
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There s a lot of couples that get stuck in the one to three fights and they make it into a 10 because they don t know how to recover, but that was dumb and move on.
5
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We talk about this all the time in our relationship.
5
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We ll look at each other sometimes like, this is stupid.
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We re both tired.
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The kids were up all night.
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Move on.
5
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We don t need to then make it about something that happened eight years ago, but I think to your point, the bounce back is applicable in so many areas of life.
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You know, you introduced me to something.
5
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I don t know if I told you this on the last podcast that s changed my life, and that s 528 hertz.
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Do you know what you told me about that?
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Oh, yes.
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I was the one who told you about that.
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Yeah.
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Yeah.
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You know where I found it?
5
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On your Instagram, you posted, like, do you want to calm your nervous system?
5
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It was like a reel.
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You need to do it again.
5
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It was like way back.
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This is like five to eight.
5
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It s actually really good for manifesting and for elevating your frequency.
5
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It s not.
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SPEAKER_00
Well, in my opinion, not necessarily all about, you know, making you more calm for me.
5
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I use it to be in that future self energy.
5
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So that s amazing.
5
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We actually have our audio engineers put in these frequencies.
5
SPEAKER_00
I m just going to ask you, is it in the app?
5
SPEAKER_00
Yeah.
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SPEAKER_00
Oh my gosh.
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Well, we have frequency music on the app.
5
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Like we have like 15
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So we have a category with just frequency music with many different types of Hertz for different things, whether it s increasing concentration or feeling, you know, like that manifestation frequency or feeling more love or whatever it or healing, whatever it is, but in our actual activations
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Like, any of the ones that you ll listen to, most of the time our audio engineers will just put in, like, a very unnoticeable level of frequency that just raises your vibration.
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I m telling you, these audios, there s nothing else like it.
6
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There s nothing else that exists like it.
6
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Audio has changed my life, inside and out, and, like, I feel so passionately about this because it s, like, the one thing.
6
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that I know will help everyone if they just listen.
6
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What s the one activation that you would start with if our audience gets the app?
6
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What s the one that you just think everyone will love?
6
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Okay, so this, whenever someone asks me, like, what s my favorite activation?
6
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It always changes because it s always like the last one that I ve recorded that like my audio engineers have mastered.
6
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So there is one that I m actually giving you guys to post on the podcast for free.
6
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It s a walking activation.
6
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Become your magnetic future self is what it s called.
6
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And I m telling you, I listened to it this morning and I
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felt like I was flying.
6
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It s like a natural drug.
6
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I felt like my whole body was just like turned up the dial of my frequency.
6
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I just felt like so my my just my heart was huge.
6
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I felt so abundant and happy and like just genuinely like my future self.
6
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And that s actually one that I ll say because we re going to give it to your audience for free, but also
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because it s the newest one and we have this new musician that we re using for some of the music on the app and he s amazing.
6
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Like I tell him he s the next Hans Zimmer.
6
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Like he s just like so like epic music, you know, and that s what I really wanted to use for this for activations.
6
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It s like the combination of that like
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epic movie moment like energy type of music that changes your state.
6
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Because for me, when I m listening to something to change my state, I need music and I need words that like really encourage me and remind me of my potential.
6
SPEAKER_01
And that didn t really exist.
6
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It was either meditations that were
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said in a very slow, calming way that just pissed me off, and I was just already annoyed.
6
SPEAKER_01
I wanted to feel like I was, like, elevating in life.
6
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I wanted something with energy, and then I listened to, like, a motivational Tony Robbins YouTube video that s just a bit too much yelling, and I wanted something that was, like, enjoyable to listen to.
6
SPEAKER_01
So that s kind of where Activations came.
6
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It s a new form of audio.
6
SPEAKER_01
It s a new category in the audio space, and it s
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Really, you can listen to it anytime, anywhere, and it s designed to help you become your future self.
6
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I m going to listen to that tomorrow on my morning walk with Townes.
6
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I put Townes in the stroller.
6
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I go outside.
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I get my sunlight.
6
SPEAKER_00
Can we do a code and a giveaway?
6
SPEAKER_00
Yeah, absolutely.
6
SPEAKER_00
For the audience?
6
SPEAKER_01
Yes.
6
SPEAKER_01
Okay, what s the code?
6
SPEAKER_01
Well, the code s actually a link because we have it so that your audience can get over 60% off.
6
SPEAKER_01
Wow.
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Memberships.
6
SPEAKER_01
Yeah, it s mega.
6
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If you just go to activations.com slash skinny, you can get a deal there.
6
SPEAKER_01
We ll leave it in the show notes too.
6
SPEAKER_01
Yes, just make sure not to go on the app store to get it.
6
SPEAKER_01
You can t really do discounts in the app store, so the discount s only on the website and then you can go download the app with your login details.
6
SPEAKER_00
Let s do three people win a year in the Superhuman app.
6
SPEAKER_01
Yes.
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SPEAKER_00
Okay.
6
SPEAKER_00
Let s do it.
6
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All you guys have to do is follow at Superhuman app on Instagram and tell us your favorite takeaway.
6
SPEAKER_00
There s a lot.
6
SPEAKER_00
from this episode on my latest post at Lauren Bostic.
6
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I highly recommend that you guys all go listen to Mimi s first episode because it really is inspiring to me to see your evolution.
6
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I m excited to have you on in another two years and see that evolution.
6
SPEAKER_00
What I love about you
6
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is that you re constantly trying to be the best version of your highest self and you re not settling for like society standards.
6
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And it s really inspiring.
6
SPEAKER_00
Where can everyone find you pimp yourself out?
6
SPEAKER_01
Well, I feel like I m off social media a lot these days, but if you want to hang out with me on Instagram at Mimi Bouchard, honestly, I have social media deleted off my phone like 90% of the time, but I m there sometimes to post updates.
6
SPEAKER_00
Deleted just so you don t surf around?
6
SPEAKER_01
Yeah, it just doesn t align with my future self to scroll.
6
SPEAKER_01
But I m also my team posts for me on YouTube quite often.
6
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So we have like high quality content on there now.
6
SPEAKER_01
And your podcast.
6
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And my podcast.
6
SPEAKER_01
Forgot about that for a moment.
6
SPEAKER_01
Still doing that.
6
SPEAKER_01
It s been like six years.
6
SPEAKER_01
So yeah, just one of those things I always have on the go.
6
SPEAKER_00
I know, but it s so rare to meet another podcaster that s been podcasting that long.
6
SPEAKER_00
Good for you.
6
SPEAKER_01
Anyway, so you can find me on YouTube at Mimi Bouchard or my Instagram at Mimi Bouchard and make sure to go grab your big discount at activations.com slash skinny.
6
SPEAKER_01
We actually never really do discounts, but I definitely wanted to do one for your audience.
6
SPEAKER_01
And that s amazing.
6
SPEAKER_01
You guys were so great last time.
6
SPEAKER_01
So, um, yeah, thank you guys.
6
SPEAKER_00
Thank you, Mimi.