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SPEAKER_01
 But if you're working for something that you're passionate about you're excited about I mean for me I would get up and still get up every morning and I cannot wait to be part of my business I love designing.
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SPEAKER_01
I love my customers so much.
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I love their stories.
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I love meeting them I love my my family at Kendra Scott that we've built You know, I I love it.
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SPEAKER_01
And if you don't love it, you can't do it.
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SPEAKER_01
And if you're just doing it for money Stop right now
2
SPEAKER_01
 Because that's not going to get you through and you will never become successful.
2
SPEAKER_00
Because for 10 years, you weren't really thriving financially.
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SPEAKER_00
I mean, the business was growing and you were making a good salary, but you weren't like, I've got all this money in the world now for me.
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SPEAKER_01
No, no.
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SPEAKER_00
After 10 years.
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SPEAKER_00
No.
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SPEAKER_00
After 10 years, it was still...
2
SPEAKER_01
 So hard, every day.
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SPEAKER_01
So hard.
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SPEAKER_01
But then you start to see, and again, the recession hit, things changed, my business was changing.
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SPEAKER_01
And we were starting to see, and then it was lightning in a bottle.
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SPEAKER_01
That's cool.
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SPEAKER_01
It was $5 million to $25 million in sale.
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SPEAKER_01
$25 million to $75 million the next year.
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SPEAKER_01
 I mean, we weren't just doing, we were growing at this unbelievable rate, but that 10 years of authentic dedication, love, standing by our core values.
2
SPEAKER_01
 really just creating something and listening to our customer and being agile and pivoting when we needed to, not being so laser focused on it has to be this way.
2
SPEAKER_01
If the pandemic hasn't taught us that, I don't know what it is.
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SPEAKER_01
I always say, you know, if you looked at my plan in 2020, I wish I had a piece of paper, I ripped it in half.
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SPEAKER_01
Yes, I ripped it in half.
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SPEAKER_01
You have to be able to be agile and shift, okay, with this upcoming recession that might be happening.
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SPEAKER_01
We don't know.
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SPEAKER_01
 Be agile.
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SPEAKER_01
Your plan that you have today may not be the plan that's going to look like it as you go down and traverse this next year or two or three years or whatever it might be.
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SPEAKER_01
Be flexible.
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SPEAKER_00
So where you're at now is completely different than the plan you had two years ago.
2
SPEAKER_01
Totally.
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SPEAKER_00
 What do you think was the factor that got you from the 25 to 75 million like that fast?
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SPEAKER_00
Was it, what were the couple of shifts that you did that allowed for that growth?
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SPEAKER_00
Within you and then tactically?
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SPEAKER_01
 felt like I had the confidence to, okay, my family's going to be okay.
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We're not going to be on the streets.
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We're going to be okay.
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SPEAKER_01
I could really start to think outside of the box.
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SPEAKER_00
Take some risks.
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And I was seeing this magic happening in our store that we were walking into every day.
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 and the lines, and my office sat right above that store, and I could just hear the roar of laughter, and people having fun, and the energy that the store was creating, and I knew that this was magic.
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SPEAKER_01
 And so we started opening stores.
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And then we started opening stores and opening stores.
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SPEAKER_01
And each of those stores were creating this little ecosystem within that community.
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SPEAKER_01
And we had a philanthropy outreach manager in every store.
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So we were building within the community all of our philanthropy projects.
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 It was like we just saw it and we were learning.
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Every one, I was learning something and making the next one better.
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Never being complacent.
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Today, I'm never complacent.
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People think, oh, you have a billion dollar brand.
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SPEAKER_01
You can now just take a break.
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SPEAKER_01
Are you kidding?
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This is when I really have to work.
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I can never be complacent.
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I wake up every day and I say, how am I going to surprise and delight my customer today?
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SPEAKER_00
Wow, that's beautiful.
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SPEAKER_01
How am I going to surprise and delight them?
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SPEAKER_01
 You can't just go on yesterday's wins.
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SPEAKER_01
You gotta think differently every day.
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Today I'm gonna do better than we did yesterday.
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I'm gonna make a bigger impact for her today.
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Surprise and delight.
2
SPEAKER_00
 always boutique brands coming out too, right?
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SPEAKER_00
There's all these, an influencer is launching a brand.
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SPEAKER_00
There's all these different people that are coming out with retail and all these cool different things.
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SPEAKER_00
And if you stay the same, people are going to move on to some other brand.
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SPEAKER_00
Oh, let me check this out.
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SPEAKER_00
And oh, this is really cool.
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SPEAKER_00
And become more of a customer over here than with you, right?
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SPEAKER_00
So you have to constantly be innovating, it sounds like.
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SPEAKER_01
Innovating.
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And, you know, we've grown.
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I mean, we started, we were a fashion jewelry brand.
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SPEAKER_01
 Now we have sterling silver, which is like demi-fine, and we have fine jewelry, diamonds, engagement rings.
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SPEAKER_01
We have all three categories of jewelry.
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SPEAKER_00
We have a men's line.
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SPEAKER_01
We're doing so many different things.
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SPEAKER_01
I mean, we have customers that are layering their diamonds with our fashion brand that we bring out seasonally for spring or summer.
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SPEAKER_01
But we've grown with our customer.
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SPEAKER_01
We have three generations of customers shopping in our store.
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We'll have
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 The daughter, the mother, and the grandmother, and they all leave with a little yellow bag and a smile on their face.
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There's not a lot of brands that can be generational like that as well.
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SPEAKER_01
And that little girl grows with us.
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Maybe then she goes to college, and she's wearing us on game day.
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Then she's getting married, and she's getting our engagement ring.
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Then she's on her honeymoon.
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Then she has kids, and now she's getting teacher's gifts.
2
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And so we see our customers over 20 years who
2
SPEAKER_01
 and we've built such a connection with her and him now that it's such a cool thing to see as a brand.
2
SPEAKER_00
So how do you, I mean with someone, I'm not in this industry obviously, I don't understand, but with let's say a brand that only focuses on the high-end jewelry, the engagement rings and the more expensive jewelry,
2
SPEAKER_00
 And that's all they obsess about.
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SPEAKER_00
They don't have the other two lines, the generations of lines, I guess.
2
SPEAKER_00
How do you compete as a brand with a specialist brand that just does that?
2
SPEAKER_01
Well, first of all, I always tell everybody, if you're doing what everybody else is doing, you're already failed.
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It's one of my favorite things to say.
2
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You got to be disruptive.
2
SPEAKER_01
So if you're doing high-end fine jewelry, you have to have your own unique fingerprint on it.
2
SPEAKER_01
 You are what makes it great.
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SPEAKER_01
Your personal brand, who you are, your aesthetic.
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SPEAKER_01
So be you.
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SPEAKER_01
Don't try to be all the jewelry brands that are out there.
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SPEAKER_01
You have to be you and you have to be doing something different, unique, and bringing something to a customer that nobody else is offering her.
2
SPEAKER_01
So that's the most important thing.
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SPEAKER_01
Whether that's through experience, whether that's through product, whatever it might be.
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SPEAKER_01
It could be a combination.
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SPEAKER_01
For us, it's a combination of all those things.
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SPEAKER_01
The experience has to be amazing.
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SPEAKER_01
 on wherever she's shopping.
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SPEAKER_01
The product has to be amazing.
2
SPEAKER_00
So the only, I don't know the jewelry world, so I know I've heard Tiffany's, right?
2
SPEAKER_00
So it's like how do you, just an example, how would you compare yourself or how do you say, okay, we're going to try to
2
SPEAKER_00
 Draw in some of the audience that would normally go for a brand like Tiffany's and have them have one of our engagement rings Yes, how would how do you think about that?
2
SPEAKER_01
So I think about it from a customer perspective.
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SPEAKER_01
I think about the shopping experience Tiffany's I love Tiffany's I'm hella who doesn't okay But I think it's you know, it's a very high-end.
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SPEAKER_01
It can be intimidating and
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SPEAKER_00
 It's under the glass.
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SPEAKER_01
It's under, and you can go in there and you can feel.
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SPEAKER_00
White glove, white people, yeah.
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SPEAKER_01
And, you know, in any store, and I'm not, because I'm not saying it's Tiffany's, but I've gone into stores as Kendra Scott in my workout clothes, my hair in a ponytail, sweaty after the gym.
2
SPEAKER_01
You feel intimidated.
2
SPEAKER_01
And they don't really want to talk to me, right?
2
SPEAKER_01
Kendra Scott's a totally different vibe.
2
SPEAKER_01
 You know, it's a more casual, more relaxed.
2
SPEAKER_01
We want your husband to come in and have fun.
2
SPEAKER_01
We're going to give him a beer.
2
SPEAKER_01
We're going to give you a glass of champagne.
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SPEAKER_01
You can, he can just try on some rings.
2
SPEAKER_01
Y'all can have fun.
2
SPEAKER_01
We're not, you know, it's a very relaxed experience, right?
2
SPEAKER_00
I'm about to go check it out now.
2
SPEAKER_01
And it's fun, right?
2
SPEAKER_01
And you want to like, it's a place you want to come hang out.
2
SPEAKER_01
And again, we're not here to, you want to just try on rings and have fun today?
2
SPEAKER_01
Great.
2
SPEAKER_01
Because if you left with a smile on your face and you had a great time,
2
SPEAKER_01
 We've succeeded at Kendra Scott because we made a connection.
2
SPEAKER_01
 We made a connection.
2
SPEAKER_01
And you're gonna share that, even if you never buy something.
2
SPEAKER_01
You're gonna share, we went into Kendra Scott's store today.
2
SPEAKER_01
Oh my God, they had a local beer.
2
SPEAKER_01
I got, you know, my girlfriend, she got to try a bunch of rings.
2
SPEAKER_01
We had so much fun.
2
SPEAKER_01
They gave us cupcakes and champagne.
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SPEAKER_01
I mean, this is great.
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SPEAKER_00
And we cupcaked.
2
SPEAKER_01
Oh, hey, you can make any sale happen with cupcakes, okay?
2
SPEAKER_01
That's their lesson that you can take from this.
2
SPEAKER_00
When did you start adding, I guess, beer, champagne, and food to the stores?
2
SPEAKER_01
Right away.
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SPEAKER_01
 From day one, I wanted it to feel like you were coming into my house.
2
SPEAKER_01
So my house, you know, we'd have a big thing of lemonade and I'd have cookies out on a tray or little sweet treats.
2
SPEAKER_01
It was always like you were coming into my house.
2
SPEAKER_01
Like if you came into my house, I'd be like, hey, can I get you something to drink?
2
SPEAKER_01
Do you want a little treat?
2
SPEAKER_01
Thanks for being here.
2
SPEAKER_01
So I wanted to create this environment of a warmth, of welcoming, of community.
2
SPEAKER_01
And it feel like, hey, we're glad you're here.
2
SPEAKER_00
 I'm curious if you would have had it for two years without the food and drinks, and then you would have brought it, and if it would have increased sales, or how that conversion would have been.
2
SPEAKER_01
 You know, I couldn't have imagined it without it.
2
SPEAKER_01
Now we have a store in Austin, our flagship store is in this really cool old house.
2
SPEAKER_01
If you go down on South Congress, and we have a little cafe called Sips and Sweets.
2
SPEAKER_01
Because that's what we used to call it in our advertising is come in for Kendra Scott, for Kendra Goes Back event, shop and have Sips and Sweets.
2
SPEAKER_01
So we named our little cafe Sips and Sweets.
2
SPEAKER_01
A little cafe, so it's coffee shop, wine, we have frosé all day.
2
SPEAKER_01
 which is, yep, on tap.
2
SPEAKER_00
So it's an actual standalone coffee shop, cafe.
2
SPEAKER_01
Inside our store, yes.
2
SPEAKER_00
It's inside the store.
2
SPEAKER_01
Yeah, but you can get to it outside too.
2
SPEAKER_01
We have a little window you can just go up and get your coffee.
2
SPEAKER_01
That's cool.
2
SPEAKER_01
We have a patio where we have live music some days.
2
SPEAKER_01
On game days, we have big TV so the men can sit out there.
2
SPEAKER_01
We have local beers, wine, champagne.
2
SPEAKER_01
That's pretty cool.
2
SPEAKER_01
So fun.
2
SPEAKER_01
 And then all of the pastries and cookies are from local female makers.
2
SPEAKER_01
So they bring in all these amazing treats and we're celebrating other entrepreneurs within the community.
2
SPEAKER_01
So it's really cool.
2
SPEAKER_01
So we're hoping to open more of those because that's been a huge hit in Austin.
2
SPEAKER_00
That's a lot of fun.
2
SPEAKER_01
Yeah.
2
SPEAKER_01
 But that's the never be complacent.
2
SPEAKER_01
That's the surprise and delight.
2
SPEAKER_01
It was taking a small thing and growing it into something even more exciting and fun, instead of just being like, well, this works, we'll just keep doing that.
2
SPEAKER_01
And I think that's where, as an entrepreneur, you're the visionary, always trying to think, and some things aren't gonna always work, and that's okay too.
2
SPEAKER_01
But if you don't try, you won't know.
2
SPEAKER_00
I'm curious about relationships.
2
SPEAKER_00
 And I ask men this question a lot about, I really admire the men who have built an incredible business and who have a relationship also.
2
SPEAKER_00
Not just, oh, I'm this single guy and I've made millions, but a guy who's kind of stood the test of time in business and in relationships.
2
SPEAKER_00
Not saying they have to have the perfect one and not saying they don't have to have failed ones in new relationships, but
2
SPEAKER_00
 Where do you think you'd be if you were, let's say, single for the last 20 years versus having relationships that had their ups and downs but also had connection in them?
2
SPEAKER_00
Where would you be if you were single versus being in relationships?
2
SPEAKER_01
I think being in relationships has helped me be able to become the success I am today.
2
SPEAKER_01
Really?
2
SPEAKER_01
I am so thankful that I was a young mother.
2
SPEAKER_01
My boys
2
SPEAKER_01
 drove me so much because I wanted to succeed for them.
2
SPEAKER_01
So they were such a driver of even not wanting to give up when there are times when I felt like it'd just be easier to throw in the towel.
2
SPEAKER_01
I'd look at their little faces and be like, no, I'm not giving up.
2
SPEAKER_01
I'm not giving up because of them.
2
SPEAKER_01
And so having those relationships led me to all of those things that gave me the drive and that just, oh, I want to make this work.
2
SPEAKER_01
Like, I'm going to do this.
2
SPEAKER_01
I'm going to make this work.
2
SPEAKER_01
 And I think for any successful person, to have a person that they can be their most vulnerable self with, where they don't have to be the rock star and the know-every-answer, and if you can have a person in your life that just allows you to be you, the messy, ugly, whatever, insecure at times person, and they love you for that, and they're there for you, every strong person needs a rock too.
2
SPEAKER_01
 You know, we need a rock, we need somebody that we can tether to every once in a while, because we're flying high.
2
SPEAKER_01
But you need that person sometimes in your life that can tether you in a good way, not keeping you from doing things, but know that you're safe, that you've got a place to come home to, a chest to lie on, someone to cry to.
2
SPEAKER_01
 and know that they're not going to judge you.
2
SPEAKER_01
So I think when you can find a person in your life that brings you that type of peace, and that's I think the key.
2
SPEAKER_00
Peace is like the highest level of currency for me in my life right now because I had so much lack of peace for so many years in different relationships.
2
SPEAKER_00
I take responsibility for a lot of it.
2
SPEAKER_00
 Like right now, to have peace is incredible.
2
SPEAKER_01
It's the greatest feeling.
2
SPEAKER_01
And you want to say, like you want, oh, it's fireworks, and it's this, and it's that, it's all this, you know.
2
SPEAKER_01
And I now go in my life, and I go, I want to breathe easy and free.
2
SPEAKER_01
I want to, I think about coming home.
2
SPEAKER_00
Being accepted, being, yes.
2
SPEAKER_01
And yes, and just knowing, it's like a warm blanket.
2
SPEAKER_01
Like when you're in your comfiest sweats, and you're at home, and you've ordered in takeout, and you're with this person that just makes you
2
SPEAKER_01
 Like breathe that's when you found the right person.
2
SPEAKER_00
What would you do if you could go back and speak to 20 year old Kendra?
2
SPEAKER_00
What would you say to her about love?
2
SPEAKER_01
I?
2
SPEAKER_01
Would tell her it's gonna be okay
2
SPEAKER_01
 and that on those days, we know you go through a breakup.
2
SPEAKER_01
It is, and you know, I see my sons in relationships now, and like that young love, and oh my God, and I just know, I like know how hard it is, because I remember that, oh, you just feel like you're gonna die.
2
SPEAKER_01
I mean, you really do.
2
SPEAKER_01
I mean, when you go through some breakups, it is not easy, but I think you're gonna be okay, and that, think about the things that you loved about this person, and think about the things
2
SPEAKER_01
 that maybe didn't work so good.
2
SPEAKER_01
And the next time when you start dating somebody, you're gonna see some of those things that you loved in the person that you had this relationship with.
2
SPEAKER_01
 But you may not see some of those things that you didn't, or you'll identify the things that you didn't.
2
SPEAKER_01
And if we can start even with business and other failures, think about it with relationships the same way.
2
SPEAKER_01
This person may be the reason to get you to that next person.
2
SPEAKER_01
I know that seems horrible to think about because we want every love to be like the love.
2
SPEAKER_01
But there's a lesson in every relationship, even friendships that we have.
2
SPEAKER_01
 the friends that make us feel so good when we're around them and bring out the best in us, and the friends that make us feel bad about ourselves or bring out the worst in us, you start to see those in people, right?
2
SPEAKER_01
And as you start to grow in your own life, and some people are lucky.
2
SPEAKER_01
I mean, one of my best friends, they met at 14, they're married, they have grandkids now.
2
SPEAKER_01
They have kids and grandkids.
2
SPEAKER_01
They're madly in love with each other.
2
SPEAKER_01
And I look at them all the time and think, wow, that is a beautiful,
2
SPEAKER_01
 amazing thing and not that they haven't gone through ups and downs over all these years together.
2
SPEAKER_01
But that's okay if your life doesn't turn out like that.
2
SPEAKER_01
Every person in our lives has come to our lives for a reason and there's a lesson that we can learn from them, good and sometimes bad, that's going to get us to this next beautiful place to hopefully find peace and happiness.
2
SPEAKER_00
I've got a couple final questions for you.
2
SPEAKER_00
I'm curious about
2
SPEAKER_00
 If you could go back and tell her to learn three specific skills, it could be personal skills, emotional skills, business skills, what skills do you wish you would have been able to learn faster at 20?
2
SPEAKER_01
 At 20, I would have told myself, Kendra, you are you.
2
SPEAKER_01
And you are a unique, amazing, beautiful human being that was put on this earth for a reason.
2
SPEAKER_01
And even though right now you don't think you're good enough, you are.
2
SPEAKER_01
You are good enough.
2
SPEAKER_01
And you are going to do great things.
2
SPEAKER_01
And I believe in you.
2
SPEAKER_01
I believe in you.
2
SPEAKER_01
And I see you.
2
SPEAKER_01
I see that light in you.
2
SPEAKER_01
 and giving her that confidence that I think I lacked earlier and knowing that I don't have to be anybody but me.
2
SPEAKER_00
Self-confidence, that skill.
2
SPEAKER_01
Self-confidence, that skill of just owning who you are.
2
SPEAKER_01
And I think today in a world of so many filters and social media where we're projecting, I just want us all to feel like we can be vulnerable and be us and know that that's awesome because there's no one else like you.
2
SPEAKER_01
 You're the only you out there.
2
SPEAKER_01
How cool is that?
2
SPEAKER_01
So let's not try to be like anybody else.
2
SPEAKER_01
Just be you.
2
SPEAKER_01
You know, I think the other thing I'd tell her is that, yeah, there's going to come times when you're going to want to give up.
2
SPEAKER_01
You're going to want to throw in the towel.
2
SPEAKER_01
You're going to want to say, this is too hard.
2
SPEAKER_01
And that's
2
SPEAKER_01
 the time when you've got to pick yourself off the bathroom floor and say, now it's our time to really go.
2
SPEAKER_01
And you're going to hear a lot of no's.
2
SPEAKER_01
You're going to have lots of doors shoved in your face.
2
SPEAKER_01
But I want you to look at that no as what it says in a mirror.
2
SPEAKER_01
It says on.
2
SPEAKER_01
 And that means you got to go.
2
SPEAKER_01
Because sometimes that no is going to lead you to ask more questions about why they said no.
2
SPEAKER_01
What do you need that I'm not showing you?
2
SPEAKER_01
And it's actually the conversation is just getting started when you get that no sometimes.
2
SPEAKER_01
So don't be afraid of no's.
2
SPEAKER_01
Embrace them and get excited when you hear them.
2
SPEAKER_00
 Yes.
2
SPEAKER_00
Okay.
2
SPEAKER_00
The third skill.
2
SPEAKER_00
Was that the third?
2
SPEAKER_01
I thought it felt like it was three, but I can give you another one.
2
SPEAKER_00
One more skill.
2
SPEAKER_00
Sure.
2
SPEAKER_01
One more skill.
2
SPEAKER_01
I think the last skill I would tell myself is failure is a gift, and you hear it all the time.
2
SPEAKER_01
 But we are so afraid of it that it sometimes immobilizes us.
2
SPEAKER_01
And I think my company would have grown quicker than it had even.
2
SPEAKER_01
Not that it needed to.
2
SPEAKER_01
It all worked out OK.
2
SPEAKER_01
But I was so afraid of failure that I was too cautious at times.
2
SPEAKER_01
I was so afraid to fail that I wasn't moving forward.
2
SPEAKER_01
 and I was stuck in the mud and just sitting there.
2
SPEAKER_01
And that failure is a gift, and that when it happens to us, if we can go, ooh, okay, that stung a little, but if I hadn't done this, I wouldn't have gotten these three great, amazing nuggets that now I'm gonna use, because wow, that led me to this next cool thing I'm doing.
2
SPEAKER_01
So knowing that then,
2
SPEAKER_01
 and not being so afraid of it, that it was such a scary, awful thing, and realizing that it actually could be the greatest thing that could ever have happened to me.
2
SPEAKER_00
 You're inspiring, Kendra.
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I've got a couple of final questions for you, but I want people to get your book.
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Born to Shine.
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Do good, find your joy, and build a life you love.
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Make sure you guys get a few copies of this.
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Give it to your friends.
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Spread the message out.
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Very inspiring message, story, life, and lessons in here as well.
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So make sure you guys get Born to Shine.
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 I asked you about the three skills you would tell yourself when you're 20, but this is a question I ask everyone towards the end called the three truths.
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So it's a hypothetical question.
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Imagine you live as long as you wanna live, but it's your last day, eventually, far in the future.
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And you get to accomplish everything you want, personally, professionally, impact-wise, service-wise, it all happens, which I believe it will for you.
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And for whatever reason,
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 Everything you've ever created has to go to the next place with you.
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So we don't have access to your book or this interview or anything you've ever done for whatever reason that's gone from this earth.
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But you get to leave behind three lessons to the world, three things you know to be true.
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And this is all we have to remember you by.
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What would be those three truths that you would share to the world?
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 I would say, first and foremost, try to live your life with an optimistic lens.
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I think it's easy to have a lot of self-doubt, but when we can look at things from an optimistic mindset, where you see possibility even in the impossible,
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 That's when amazing things can happen.
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So having an optimistic mindset really can change anyone's life.
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And it doesn't mean that you just see things like butterflies and rainbows all the time, but you're looking for possibility in something.
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I would say the second is be kind.
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You don't have to be a aggressive, mean,
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 you know, to be like taken seriously and strong leader, entrepreneur, be a kind, loving, compassionate human.
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Try to be empathetic and put yourself in someone else's shoes and give them the benefit of the doubt.
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 before you just jump to, why did you do that?
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Maybe they did that because something else is going on, right?
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So I just, I think having a kind heart and thinking of your day each day of spreading joy for me is how I would love that lesson is, is I don't just wake up and think, well, what can I do today to grow my business?
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 I think about when I'm walking in the coffee shop, how can I make that person feel good today?
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How can I make them smile?
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How can I compliment them on something so that they know that they're seen?
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Because one small moment of joy that you impact, it will spread like wildfire.
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So live a life that doesn't just with kindness, but live a life that you want to spread joy.
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Okay, cool.
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 I love this.
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I want to acknowledge you for a moment, Kendra, for your joy.
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I mean, the first moment I met you, you shined, you brought the joy and the positivity, and I could feel it right away.
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And I know why you've become so successful in your business.
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And I think it's because you want to see others shine.
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You want to see your customers shine.
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You want to see every person that comes in the store be treated like their home.
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Yes.
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 Thank you for the gifts.
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I appreciate the gifts you got me.
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You made me feel like I'm home.
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No, you look so cool.
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You know, now I can be like the trendy, cool, you know, guy over here.
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But I really acknowledge you for it because I think it's been, it's really hard for people to be successful in business for two decades, almost two decades.
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And for you to go through the different challenges you had personally in relationships.
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 Divorce can break someone in a business and you were able to get through that and and shine even more a recession can break someone You know, there's so many different things health challenges and family can break someone and for it to be Something that that builds you and not breaks you and just makes you stronger and opens your heart even more To being giving and joyful and loving I think is really beautiful.
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So thank you
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 I acknowledge you for the gift that you are, Kendra.
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Thank you so much.
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For writing this book and starting to open up even more and give back even more with your voice now to the world.
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Is there anything else we can do to serve you before our final question?
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No.
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I mean, first of all, thank you for saying that.
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But, you know, I appreciate it.
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And I do agree.
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All I want from this book, from everything, is that everyone is born to shine.
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So on this book, it says, Kendra Scott, born to shine.
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I'm not talking about myself.
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I really am talking about all of us.
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 have this unbelievable light and an ability to do something great, whatever that is.
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It doesn't mean you have to build a business, but whatever is going to bring you joy and happiness and make an impact in a positive way, we all have that light inside of us.
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So I'm hopeful that my story
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 Along with so many other inspiring folks that you've interviewed and so many people around the world being vulnerable and sharing that And allowing us to help find that in one and within one another is really something that I hope we we can do That's beautiful.
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They can get the book anywhere online Kendra Scott calm they can learn more about the jewelry anywhere where books are sold Amazon you can get it anywhere Kendra Scott on social media with two tees Okay, Kendra.
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This is the final question.
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What's your definition of greatness?
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 My definition of greatness.
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My definition of greatness is pretty easy for me.
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It's yellow, first of all.
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When I think of greatness, I think of bright.
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You'd know my color is yellow, but it's sunshine, it's light.
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It's shining a light in the dark places.
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It's bringing joy to those who need it on a bad day.
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That, for me, is greatness, is when you can shine a light where there needs to be a light shine,
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 shined, Sean, shown.
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Sean Don.
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Sean Don.
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I think that for me is greatness.
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Kendra, thank you so much.
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Thank you.
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Appreciate you.
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Thanks for having me.
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Thank you so much for listening.
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I hope you enjoyed today's episode and it inspired you on your journey towards greatness.
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Make sure to check out the show notes in the description for a full rundown of today's show with all the important links.
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And also make sure to share this with a friend and subscribe over on Apple Podcasts as well.
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 I really love hearing feedback from you guys, so share a review over on Apple and let me know what part of this episode resonated with you the most.
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And if no one's told you lately, I want to remind you that you are loved, you are worthy, and you matter.
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And now it's time to go out there and do something great.