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The following podcast is a Dear Media production.
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This episode is brought to you by Mint Roller.
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Mint Roller by The Skinny Confidential.
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I am like freaking out.
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We just launched this compact, bite-sized, jet-setting ice roller that not only is an ice roller, it s a double your pleasure ice roller.
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One side is like a contour for your cheeks and jawline.
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And then the other side is for depuffing and more of like that ice roller feel.
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What s so great about this is you can throw it in your bag.
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It s not gonna get water droplets in your purse because it has like a little protective layer around it.
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It stays extra cold because you do have that element of protection.
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And it s absolutely beautiful.
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It s something I m so proud of.
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We wanted to create a travel roller for you guys.
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Obviously our iconic ice roller, our big one, is so popular, but I just wanted to design something that you could take on the go, throw in your clutch, throw in your toiletry bag, and it was just ready to use to keep you snatched and sculpted.
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It s for the girl on the go.
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You could use it at the gym, at work, in a car, in an Uber, in carpool, while you re walking the baby, in a stroller, in the subway, walking to class.
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It s everything all-in-one.
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Go shop it now at shopskinnyconfidential.com.
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She s a lifestyle blogger extraordinaire.
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Fantastic.
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And he s a serial entrepreneur.
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A very smart cookie.
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And now Lauren Everts and Michael Bostick are bringing you along for the ride.
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Get ready for some major realness.
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Welcome to The Skinny Confidential, him and her.
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I fucking sat and wrote this book in 2008, and I wish you knew how nobody believed me.
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Not my publisher, not my ghostwriter, not the audience.
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People, shit, go look at the Amazon reviews when I first put this out.
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Literally people wrote things like, this snake oil salesman s trying to tell you you re gonna make $100,000 a year on YouTube.
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What a joke.
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Think about what a joke that comment is now.
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Hello everybody, welcome back to the Skinny Confidential, him and her show.
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Today we have a special episode that feels very full circle for Lauren and I personally with our friend Gary Vaynerchuk, also known as Gary V. This one s been a long time coming.
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This is the original Serial Entrepreneur, and in this episode, you will find takeaway after takeaway after takeaway.
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The reason this feels so full circle to us is we ve known Gary for a long time.
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It s been, you know, almost a decade.
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The very first time we actually got on a mic together, Lorne and I, was on his show, The Ask Gary Vee Show.
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That was in March of 2016, almost eight years ago.
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And that was the first week that this show also launched.
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So it s kind of this real full circle moment where we haven t had a bunch of interactions, at least on the podcast, with Gary.
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And so to have him on after all this time feels kind of, like I said, like a full circle moment.
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Gary Vee is a five-time New York Times bestselling author.
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He s the leading global mind on what s next in culture and the Internet.
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I also find it super interesting that his book that he just read, which we ll get into, is sort of going to be the curriculum.
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Do you know what I mean?
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Like for, I feel like schools for the future, for the youth.
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For anyone that cares about garnering attention online, building a brand online, building, you know, a business online, this is going to be the one.
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In this episode, we ll talk about the no excuses approach, advice for those who can t find a passion, the common denominator of unhappy rich people, how he maintains his crazy energy, and also how to bring value to your audience.
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We also talk a lot about self-awareness in this episode and how to really be the best version of yourself.
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I think that you ll find that this show really encompasses what we re all about.
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I m sure many of you are familiar with Gary and have seen a lot, but I think there s also a lot of personal stuff in this episode that he hasn t touched on before.
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For those that are Gary Vee fans, as I m sure many of you are, there s maybe some different things in here as well.
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Lauren and I both admire Gary immensely, have so for years.
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With that, Gary Vaynerchuk, Gary Vee, welcome to The Skinny Confidential, him and her show.
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This is The Skinny Confidential, him and her.
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This is full circle for me because my dad gifted me Crush It.
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I want to say 14 years ago, right before I launched the Skinny Confidential, I read it, I highlighted it, I dog-eared it.
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Then, after implementing it, you came to me, I want to say eight years down the line, and I got to be in your book, Crushing It.
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And then I was on your show, and now we re interviewing.
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It s a weird moment.
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It s a family affair.
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I was saying how you re like the internet s dad.
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Like your students or your kids are growing up.
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In like a real way.
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Yeah.
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You know, it s like, I mean, I was at DoorDash yesterday.
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This kid s 32.
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He came up to me at a Super Bowl party.
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I stopped by yesterday when I was in San Francisco.
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And he s like, you and I had a call when I was 14.
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I cold emailed you.
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in Hong Kong and said, can I speak to you about entrepreneurship?
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You said, yes.
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I m really good at remembering shit, like really good, especially not names, but visuals and moments.
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I couldn t recall it.
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I don t like bullshitting.
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I couldn t recall it.
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This dude s like, actually the full story was at a Super Bowl party this year at Michael Rubin s fanatic Super Bowl party, the bougie one.
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Like this kid comes up, this woman comes up to me, excuse me, his wife and goes, you need to meet someone.
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I m like, of course.
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She goes, so he says, she s telling the story, he s like, I was 14, Hong Kong, you made me believe in entrepreneurship all the way through.
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And then she goes, this is the co-founder of DoorDash.
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And we were hanging out yesterday, we were chopping it up and not only, I m in a very wild part of my career, watching all of you, really when you ve been putting out as much content about
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what you thought would happen, and then it happened, and it s impacting so many people.
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and it s positive and you get to be in the airports or literally on the way here, we re working on the Be Friends theme song and music for the cartoons that are coming out and the music group, the team that brought them in, they re like, they re the hottest, they re the best, they re winning, they ve done all these shows and then they start the meeting with Gary, our company took off because we read your book and the people that introduced us didn t even know that.
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It s like I m in this incredible period because I m still young, I m still in my journey
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Yet, to your point, I ve been on this kick for 15 years and a lot of people that were like 19 are now 34, you know, 28 are now 43.
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And then like watching y all and so many others who I know, a book or a video changed the course of their careers.
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God, it s humbling beyond belief.
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I think what stands out for me is that that book was so different than anything that was on the market.
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Especially then.
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It was so avant-garde and it was so, it was like, it was like the discipline and the hard work and putting in the reps and the consistency.
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And it s like, it is all the things that happened.
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And the thesis, people will become famous and build businesses around the things they re interested in at scale.
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And people shit on me heavy when that book came out.
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It came out in 09, I wrote it in 08.
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This is like 15 years ago now.
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This was right when we were getting out of school.
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How did you have a nose for that?
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Looking back, because now you have the perspective.
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It was, you know how some, like, I don t know, like, why does he have such great hair and so fucking handsome?
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Like, you re born with shit.
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I m born with some sort of ability.
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Like, I m born with some sort of ability to have a very good sense of what people are going to do before they understand they re even going to do it.
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I ve always been good at that.
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It s how I built my dad s wine store.
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I knew that Australian and New Zealand wines were gonna get hot.
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Spanish wines.
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And nobody in the wine industry saw it.
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I m very good at that.
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Think about your careers.
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You know that I was the loudest on Musical.ly.
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Always.
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This is what I do.
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I m that guy.
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There is, I was just think, I told you before we started, like there were so many places that we could take this interview.
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We ve been so aware of your content and it s been so critical in our careers and the development.
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And I was thinking the last time we sat down, it was actually the very first thing I ever did publicly ever was your show.
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Oh, that s right.
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He snuck on.
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I snuck on.
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I forgot.
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I don t even know if I was mic d up.
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I fucked it up for you.
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He snuck on the show.
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I snuck on.
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I got invited and Michael was like, no, no, no, I m coming on with you.
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Listen, I m going to take the shot, you know, if I can take the shot.
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God, I remember now.
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I was like, and we had matching leather jackets.
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I m like, what s going on?
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It was a little strange looking.
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I found it.
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It was episode 191 and it was March in 2016.
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The reason that date s so important is that was the same
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exact week we launched this show, the very first episode ever.
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And you played such a critical part because we would drive back and forth to San Diego from LA, San Diego, LA all the time.
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And we would listen to the Ask Gary Vee Show, you and some other guys.
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And it was like, I remember trying to think, I ve always been a kind of an operator behind the scenes guy, but I remember listening to you on that show, like, oh, I like that format.
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Like I could do that.
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You know, it s interesting.
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I m an operator.
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You know, like the thing that s always been weird about me is that I always love when people come to Vayner.
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Like influencers or other people, we do a lot of that.
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We re always trying to give love, just like I did with you.
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I continue to do that, even at this place in my career, like random 15 minute meeting with some kid that s, but like, I love it.
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I love the come up.
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The amount of people that come into VaynerMedia and are like, what the fuck is this?
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And I m like, what do you mean?
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They re like, what is this?
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I m like, this is my company, VaynerMedia.
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They re like, huh?
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Like the amount of people that think like I m an influencer or a personality or motivational speaker or an author, like the reason operators always fuck with me is because I m an operator.
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The second part of what I was going to tell you, which is, it was a real moment in my life personally, was I read the book with Lauren and I started talking a lot.
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And it was a lot of talk.
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And I m like, wait a minute, I came and saw you in your office and you talk, but what people don t realize about you is what you actually do most of the time is operate massive businesses all over the place.
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And that s your main, like the thing people see is the side thing.
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And I saw that with you and I was like, okay,
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Shut the fuck up more, go do the thing.
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Yes, you can talk along the way about the thing, but go do the thing actually.
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And it was a moment, like as a young guy, I was looking around, there s all sorts of people on the internet and it s like, who do you listen to?
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And I remember you were the North Star.
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I was like, oh, this guy you can listen to because he actually is doing the thing when a lot of people are talking about the thing, but not actually
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It s why VaynerMedia has become one of the largest independent agencies in the world.
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Literally 15 years ago, I started VaynerMedia.
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I was in the wine retail business running my dad s wine store, and in 15 short years, we built a 2,000 person global agency for Procter & Gamble and Pepsi and Fanatics.
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We re it.
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I was just in Miami at PossibleCon.
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Everyone knows in advertising, the madmen, the people that do the advertising for BMW,
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and for The Gap, and for Exxon, like the biggest, that world, everyone knows they re on call that I m coming to get them.
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And the reason we re winning is that now that social media, organic, creative, is the starting point of marketing.
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Organic, social media, the reason I wrote Day Trading Attention, which is the follow-up to Jab, Jab, Jab, Right Hook, the reason I wrote it is because as we sit here today, the single most important thing in all of marketing
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is first and foremost organic social media, then everything else.
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The reason to even have a podcast is more about the clips for organic social than the podcast itself.
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Like I literally did DailyVee and I did AskGaryVee and DailyVee for the social media clips, not for the long form.
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I even still do podcasts as a guest because Dustin s sitting right there derocking it and we re gonna clip it and there s gonna be three or four or seven things.
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Social media organic, more important than commercial, more important than your email newsletter, more important than a billboard, more important than hiring Beyonce to be in your Super Bowl spot, big shout out Verizon, more important to anything else
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If you are not the best in the world at organic social media, and the way I define that, because I know you two have been paying attention for a long time, is I m one of the few humans that equally has five million followers on LinkedIn as I have 15 million followers on TikTok.
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I m talking cross-platform.
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I m talking YouTube Shorts.
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I m talking Snap Spotlight.
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I m talking Instagram.
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I m talking YouTube proper, YouTube Shorts.
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I m talking podcast.
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I m talking newsletter.
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for real, for real.
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And so, yeah, I mean, I think it s just a fun time to be on this show because you were saying right before, you said, you re so sweet.
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I love you guys.
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You re like, what s a win for you, Gary?
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I said, whatever s best for your audience right now.
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And you said, our audience is starting to figure out that everyone could be an influencer.
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And I said, fuck man, you couldn t even imagine how that hit for me.
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I m like, I fucking sat and wrote this book in 2008 and I wish you knew how nobody believed me.
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Not my publisher, not my ghost writer, not my fucking, not the audience.
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People, shit, go look at the Amazon reviews when I first put this out.
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Literally people wrote things like, this snake oil salesman s trying to tell you you re gonna make $100,000 a year on YouTube.
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What a joke.
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Think about what a joke that comment is now.
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And then other things that happen, especially for influencers and creators is they get good at something and they want to hold on.
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The reason so many people fucked up the TikTok moment was they got a million followers on Instagram and they wanted to stay there because it felt cozy because their ego liked the blue check mark and the million followers.
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So they didn t start setting up shop on TikTok because they didn t want to start at zero.
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I get fired up to start at zero.
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I m pumped.
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Like, you know, like,
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It s true.
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Like, I love having 60 people watching me on Twitch right now while I stream from my office on mute, because everything is private information.
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And all my friends and people... How many people are watching?
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60!
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Like, I m just putting it on to test.
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42!
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Like, 28!
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Like, you know?
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But...
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Could I get more?
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Sure, as Dustin knows, like if I go on Instagram Live for two seconds and say, come over here, then it s 400.
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But like, I m not Klix, I m not Bugha, I m not Kaisa, I m not Aiden Ross.
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I don t have the time right now to sit in front and stream for 15 hours a day.
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Do I think I could do that well?
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I sure do.
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I think I can gab with audience for 15 straight hours and crush.
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But that s not in the cards for me right now.
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I m operating.
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I m building an enormously big IP called VFriends, and I m building the biggest advertising agency in the world.
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I m busy.
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When I saw that as a full circle moment, I was like, oh, okay, there s a way to do this long form content and go and speak and do all the things that we all do, but you can still be a great operator and this just reinforces the main thing.
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There s a lot of people out there selling a lot of stuff, I m sure, and get rich quick schemes and what to do.
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I was like, if they re just selling you on the idea that they re selling you on something and they don t have the actual infrastructure, you got to be really careful.
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by biggest argument in marketing right now.
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There s a lot of marketing professors and pontificators.
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I m like, if you re so good, why doesn t your book sell?
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Like, to your point, get Rich Crick, we all know that.
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That s played out.
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Like, people still get away with it, but like, people are getting smarter to that, and they re not as loud and as noisy as they used to be.
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It smells.
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There s something that smells about it.
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More importantly, it s just a simple question.
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Like, if you re so good at marketing, why doesn t your shit sell?
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Right.
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Like, every author that writes a marketing book that the book doesn t crush,
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is a weird situation.
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Like if you re supposed to be so good at marketing, why doesn t your book sell?
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What would you say to someone?
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I can t wait to hear what you would say to someone that says.
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I m too busy to create content.
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Because you have the 60 million companies, I m looking at this list.
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Guys, I m gonna read it in the beginning of this episode.
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It s gonna take half the episode.
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Yeah, please don t do that.
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Please go off on what you would say to someone, I m too busy to create content.
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You don t believe in demand creation.
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What does that mean?
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You don t believe that creating new customers or consideration for what you re doing is important.
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Do you know companies that are really great at sales, but they re also bad at marketing and branding?
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If you re a sales organization, that means it s not coming to you.
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You re going out and hunting.
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I love sales, and I love when companies do both.
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But if you re only about sales, it means you don t know how to market and brand.
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Because when you know how to market and brand, it comes to you.
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So when I hear that, I m like, oh, that person doesn t understand that content on social networks in April of 2024 is the single most important thing in the world to do great, to get people to come to you versus you go chasing it.
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They re too busy oftentimes operating and selling
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when if they understood that branding and marketing would accomplish the selling and free up time to operate.
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VaynerMedia doesn t even do RFPs anymore.
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This is very nerdy marketing talk, but requests for proposal.
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We don t do it.
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We don t need to.
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Give me the business because you know we re the best.
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That s a good game.
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It s a lot more fun when you go out to the club, when it s coming to you versus you running after it.
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Yeah, because it s not, there s no desperate energy.
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No shit.
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Yeah.
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That s what you want.
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By the way, that s what you want with men.
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Of course.
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That s what you want when you re being chased as a woman.
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Of course.
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Come to me, bitch.
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Of course.
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You know it too, I also like personally, I think Lauren and I both realize we re really bad at the sell.
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Me too, by the way, I don t like selling either.
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No, I don t like it.
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I really don t like it.
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It s why I like marketing and branding so much.
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Yeah, I like it.
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Think about what just happened in the meta here.
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Gary, what would be a win for you?
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Eh, let me do branding.
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Let me bring value to the audience.
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Then of course they re gonna wanna buy the kid s book.
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Then of course they re gonna wanna buy, like I don t wanna, what am I gonna say, buy my book?
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Like no shit.
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Like when people go do the Today Show or podcast, I m like, what the fuck are they doing?
2
SPEAKER_02
The audience, what do you think, nobody understands?
2
SPEAKER_02
You go do a podcast, you have a new book coming out, what do you think they want to happen?
2
SPEAKER_02
Of course you d want your book to do well.
2
SPEAKER_02
For me, my book s gonna do well.
2
SPEAKER_02
There s no scenario where my book is not gonna do well.
2
SPEAKER_00
And why is that and how is that from a micro level?
2
SPEAKER_00
How do you look at it?
2
SPEAKER_00
When you are ready to launch a book, how do you look at it?
2
SPEAKER_02
Do I have something to say that s gonna create more of you two?
2
SPEAKER_02
The reason day trading intention s fun for me, and I don t know if you ve gotten to skim it or read it yet.
2
SPEAKER_02
Okay, it s because even you two that are winning, there s real shit in there that you don t know.
2
SPEAKER_00
No, no, no, for sure.
2
SPEAKER_00
By the way, I have all your books.
2
SPEAKER_00
It s not just this book, it s all your books.
2
SPEAKER_00
Well, that s it.
2
SPEAKER_00
Anyone can open your book and highlight.
2
SPEAKER_02
I write books on the concept of marketing and branding in the current world that are good for even the people at the highest levels, which then of course is gonna matter for the people that are just starting out, which was the waitress you.
2
SPEAKER_00
Yeah.
2
SPEAKER_02
I write books that both will crush for you when you were waitressing and crush for you right now in the midst of you building your empire.
2
SPEAKER_02
You know how epic that is for me?
2
SPEAKER_00
You also don t like books for money.
2
SPEAKER_02
Of course not.
2
SPEAKER_02
It s not enough money in it for me.
2
SPEAKER_00
But it seems like you do it because you... I want to be historically correct.
2
SPEAKER_02
You also can t.
2
SPEAKER_02
And I want to impact.
2
SPEAKER_02
I want... The intoxicate, to me, a billion dollars is intoxicating.
2
SPEAKER_02
You two looking at me with the admiration through your four eyes is the intoxication.
2
SPEAKER_02
Admiration is a trillion dollars.
2
SPEAKER_01
Has it changed over this two decades?
2
SPEAKER_01
It s always been the same.
2
SPEAKER_02
It s always been the same.
2
SPEAKER_02
It s always been the same.
2
SPEAKER_02
My favorite people to interact with are the kids I grew up with that knew me for real.
2
SPEAKER_02
Everyone now is like, oh Gary, it s different now because you got the money.
2
SPEAKER_02
I m like, you don t know me.
2
SPEAKER_02
You don t know 27 year old me that was exactly this person making $61,000 a year.
2
SPEAKER_01
Well, I do want to say something else to you.
2
SPEAKER_01
We ve been swimming in the same waters for a long time now.
2
SPEAKER_01
And with that, and you know this too, you get to meet a lot of people and everybody talks and everybody knows each other.
2
SPEAKER_01
And not only do we know people that you ve partnered with, but we know people that have worked with you and for you.
2
SPEAKER_01
And of all these years, I ve never heard anyone say a bad word about you.
2
SPEAKER_00
She just sang your praises today.
2
SPEAKER_01
And I mean, that is a real compliment.
2
SPEAKER_02
Yeah, I mean, it s how I live my life.
2
SPEAKER_02
I couldn t imagine
2
SPEAKER_02
Dustin, Laura, Sam Heaps, D-Rock, and by the way, even sometimes when people leave when it s a little murky, maybe I wasn t candorous enough, that s why I wrote 12 and a half to talk about the only kryptonite I think I ve had in people relationships was I wasn t candorous enough to some people.
2
SPEAKER_02
What is candorous?
2
SPEAKER_02
I couldn t deliver candor.
2
SPEAKER_02
I couldn t be like, hey Dustin, I need you to do that.
2
SPEAKER_02
If I love you, but Gary Vee is the most candorous.
2
SPEAKER_00
Yeah.
2
SPEAKER_02
On stage, in a podcast, in book form, crush candor.
2
SPEAKER_02
Gary Vaynerchuk, if I like you and you re not doing a great job at work, I dance around it.
2
SPEAKER_02
So how does that then, what do you think the impact of that is?
2
SPEAKER_02
It created sloppy exits.
2
SPEAKER_02
99.9% of people are gonna say remarkable things about me.
2
SPEAKER_02
The 0.1 that could be like, eh, I couldn t tell them they stunk and I surprised them when I fired them.
2
SPEAKER_02
And so I have resentment towards me.
2
SPEAKER_02
And so that stings because what you just said, what you just delivered is everything to me.
2
SPEAKER_02
The way people that actually know me, actually spend time with me, actually,
2
SPEAKER_02
talk about me means the world to me.
2
SPEAKER_01
But I think it s important because again, like coming up and figuring this out and it s very fast paced and there s a lot going on, especially in this world.
2
SPEAKER_01
I don t think, especially a lot of young people starting here, they don t realize this can span decades, especially if you re building something on a personal brand, and you have to not only protect the business, but you have to protect your reputation and the way you are with people, because you never know that intern becomes the executive.
2
SPEAKER_02
What you re alluding to is a lot of people look up to a lot of people, but 88% of them are pieces of shit.
2
SPEAKER_02
Yeah, exactly.
2
SPEAKER_02
And people are hypocrites, and they talk about being nice on camera, and then everybody who works for them hates them.
2
SPEAKER_02
Or you meet some people.
2
SPEAKER_02
And you know, once you get in the circles, you get to the truth.
2
SPEAKER_00
Well, and you podcast with someone that you think is the best.
2
SPEAKER_01
And you see the way they treat people in the office or the way they treat their audience.
2
SPEAKER_01
It s so devastating.
2
SPEAKER_01
Never meet your heroes.
2
SPEAKER_00
Yeah, sometimes.
2
SPEAKER_00
I mean, some are great.
2
SPEAKER_00
Agreed.
2
SPEAKER_00
Some are great.
2
SPEAKER_02
88% versus 12% is a disappointing thing for all of us.
2
SPEAKER_01
The creator side, right?
2
SPEAKER_01
You start to see people that are starting to kind of make it and they re getting the traction and then all of a sudden they start to believe their own hype.
2
SPEAKER_01
Of course.
2
SPEAKER_02
Humility is the missing ingredient for almost everyone because most people are grounded in insecurity versus actual confidence.
2
SPEAKER_02
Talk about that.
2
SPEAKER_02
Well, the reason I think I m nice is because I m confident.
2
SPEAKER_02
It s not super complicated.
2
SPEAKER_02
Most people have bad behavior from their own insecurities.
2
SPEAKER_02
Where do you think that comes from with you?
2
SPEAKER_02
The luck of the DNA drawn epic parenting.
2
SPEAKER_02
My mom crushed it, but I also know that I have siblings, and cousins, and friends, and I have children.
2
SPEAKER_02
I see how the world works.
2
SPEAKER_02
It s not just parenting.
2
SPEAKER_02
It s not just environment.
2
SPEAKER_02
I got very fortunate that it was part of my DNA, and then it got reinforced by a mother who really believed in kindness, who instilled that I was the best, so I believed her, but not that bullshit delusional, you re the best.
2
SPEAKER_02
You re the best, she told me, son.
2
SPEAKER_02
But then when I did things wrong,
2
SPEAKER_02
Consequences.
2
SPEAKER_02
Modern parenting has fucked up.
2
SPEAKER_02
That s why I wrote Mimi in the middle.
2
SPEAKER_02
If you tell your kids they re the best, that s awesome.
2
SPEAKER_02
If that becomes delusion, and you don t have ramifications and consequences for their poor behavior, then they become delusional.
2
SPEAKER_00
Kind of entitled, delusional, it s a fine line.
2
SPEAKER_02
Yes, the entitlement in our society, in first world countries like America, parts of Western Europe, rich China and other places, is a fucking cancer.
2
SPEAKER_01
Do you get pushback at all at this point in your career?
2
SPEAKER_01
We did an episode one time on hustle culture and it was like a big hot button issue.
2
SPEAKER_01
And our perspective is you gotta put in the fucking work.
2
SPEAKER_01
You have to.
2
SPEAKER_02
Yeah, I think what happened there in my career was somebody wrote a Medium article called Hustle Porn and put me as the first.
2
SPEAKER_01
I didn t even know if they did that, that happened.
2
SPEAKER_02
And so what happened was there was a moment there that it got a lot of heat and I started to, but it was easy for me.
2
SPEAKER_02
Two things happened with that.
2
SPEAKER_02
One, the most remarkable thing was I talked about it once on a podcast because there were so many things that weren t true about me in the article.
2
SPEAKER_02
And I said that I felt bad for the person that wrote it, not for me.
2
SPEAKER_02
And then that person reached out to me.
2
SPEAKER_02
recently and I sent it to Sid and Andy because it was a big moment on our team Gary at the time and he apologized and said I was right on the podcast.
2
SPEAKER_02
And he used me.
2
SPEAKER_02
And then so for me, that s what actually sparked people throwing me into that convo because if you read Crush It, I don t talk about working 18 hours a day.
2
SPEAKER_02
I talk about having the capacity to work 18 hours a day when it s your hobby, when you love it.
2
SPEAKER_02
Do you understand that I would not work one hour a day if I didn t like it?
2
SPEAKER_02
I got D s and F s for a reason.
2
SPEAKER_02
I did not like school.
2
SPEAKER_02
And I believe that I m part of the very rare club.
2
SPEAKER_02
As a matter of fact, Gary at vfriends.com if you re part of this club, because I know there s not that many people, so I don t think my inbox will get flooded.
2
SPEAKER_02
Don t email me otherwise.
2
SPEAKER_02
Please, I got too much email.
2
SPEAKER_02
But if you re one of these people, email me.
2
SPEAKER_02
Are you part of the, I never opened my book
2
SPEAKER_02
I never did a single piece of homework, and I never studied for an hour or more in your entire four years of high school, please email me, because you and I are part of a, I am an all-time remarkably poor student.
2
SPEAKER_02
From freshman year to high school, at North Hunterdon High School in New Jersey, I did not do one piece of homework in four years of high school, I never submitted a book report, I did my Scantron as A, B, C, D, E, like complete random,
3
SPEAKER_01
And I never studied once, not an hour in four years of high school.
3
SPEAKER_01
My capacity to work hard when I don t like it is zero.
3
SPEAKER_01
My job, my career is my hobby.
3
SPEAKER_01
I treat working the way people treat skiing and vacationing and cooking and watching Star Wars and playing video games.
3
SPEAKER_01
It is my great hobby.
3
SPEAKER_01
So when people try to throw the hustle thing at me, I was like,
3
SPEAKER_01
The receipts exist, go watch my content.
3
SPEAKER_01
I don t work 18 hours a day to make a million dollars for what?
3
SPEAKER_01
When people like Gary work like, I just said this on another podcast, first time I ever said it this way, I m like, they re like, yeah, but Gary, I work nine to five, I have great work-life balance.
3
SPEAKER_01
I m like, do you like your job?
3
SPEAKER_01
Nah, I m like, you don t have good work-life balance.
3
SPEAKER_01
You have 40 hours a week that you are fucking miserable.
3
SPEAKER_02
I also disagree.
3
SPEAKER_02
You do have to hustle.
3
SPEAKER_02
Do people not disagree with you but disagree that people are mad about that?
3
SPEAKER_01
We are fully agreeing.
3
SPEAKER_01
Let me tell you what that s about.
3
SPEAKER_01
What?
3
SPEAKER_01
That s similar to why cancel culture is getting canceled.
3
SPEAKER_01
That was the manipulation of a word.
3
SPEAKER_01
When the word hustle meant hard work, we all agreed on it.
3
SPEAKER_01
What happened was society manipulated the word hustle into work so hard in such an unhealthy manner that you will get sick or suicidal all for the chase of money.
3
SPEAKER_01
Yes.
3
SPEAKER_01
My definition of hustle is hard work is one of the ingredients to make something happen.
3
SPEAKER_01
That d be like saying to everyone good news.
3
SPEAKER_01
You don t need to go to the gym or eat right and everything is gonna be awesome physically
3
SPEAKER_01
Not true.
3
SPEAKER_01
So that was just the slang word of, this is why, this is the biggest issue with cancel culture.
3
SPEAKER_01
It doesn t factor in intent.
3
SPEAKER_01
If somebody makes a misstep, but they didn t want to and they like you and they didn t mean it, why should they be fired and eliminated from society?
3
SPEAKER_01
It was so out of whack, which is why it didn t last long.
3
SPEAKER_01
There s a reason we re having a correction and why it was just a blip.
3
SPEAKER_01
It was, it s not sustainable, it s not right.
3
SPEAKER_00
Yeah, it s why, like, honestly, we never, I mean, and again, and I think it comes with having, like, a lot of people in that moment were maybe new or just getting started finding their footing.
3
SPEAKER_00
We ve been doing this for so long now, not as long as you, but that it felt like a blip in time.
3
100%.
3
SPEAKER_00
And I kept looking, like, this is, there s no way you can sustain this way.
3
SPEAKER_01
And people would get frustrated that we wouldn t take it more seriously, but I m like, it s, it s not something that- How are you not allowed, by the way, I stopped using hustle during that time and just used hard work and work ethic.
3
SPEAKER_01
You want to cancel work ethic, knock yourself, I don t give a shit what they want to cancel.
3
SPEAKER_01
It has nothing to do with me.
3
SPEAKER_01
Here s the problem with life right now.
3
SPEAKER_01
Everyone has such audacity that they think everyone should see the world the way they see it.
3
SPEAKER_01
I have deep conviction of how I see things.
3
SPEAKER_01
I m me, I m Gary Vee, I write these.
3
SPEAKER_01
But when I tell you, I totally understand why people don t see it the same way.
3
SPEAKER_01
I have conviction that organic social media is the single most important starting point to marketing.
3
SPEAKER_01
I equally spend my career, seven hours, 10 hours a day, because I split it between BeFriends and Vayner, with people who think a TV commercial is the most important thing.
3
SPEAKER_01
I think I m right.
3
SPEAKER_01
I think they re stuck in yesterday.
3
SPEAKER_01
But guess what?
3
SPEAKER_01
I m not mad at them.
3
SPEAKER_01
I don t hate them.
3
SPEAKER_01
I don t think they re stupid.
3
SPEAKER_01
I think they ll be proven to be wrong.
3
SPEAKER_01
I don t think in 2024, spending $4 million on making a commercial for television on a non-streaming service on network TV or cable is a good idea.
3
SPEAKER_01
I think it s actually the stupidest idea.
3
SPEAKER_01
But I m not mad at anyone if they see it differently.
3
SPEAKER_01
What s a bad day look like for you?
3
SPEAKER_01
One of the things I m struggling with right now is that with 2,000 employees and I m so HR driven, the pet team, the people and talent team always tell me when something bad has happened to an employee anywhere.
3
SPEAKER_01
This is a big part of me wanting to be the human CEO.
3
SPEAKER_01
To the point where I m actually debating maybe not doing it anymore.
3
SPEAKER_01
Because now at 2,000, when it was 50 people, 80 people, and everyone who s 22, we were cruising.
3
SPEAKER_01
Nobody s parents were dying.
3
SPEAKER_01
Everyone was 22.
3
SPEAKER_01
Nobody s parents were dying.
3
SPEAKER_01
Nobody lost a baby.
3
SPEAKER_01
Nobody had kids.
3
SPEAKER_01
We were cruising.
3
SPEAKER_01
I was like, I m the best.
3
SPEAKER_01
Meaning I d have to hear about it once every few months, and I would lean in.
3
SPEAKER_01
Now at 2,000 people, many of which are 40, 50, 30, things happen.
3
SPEAKER_01
Siblings die people s parents die people lose a baby people get sick people themselves get sick and hurt We had a we had an incredible teammate get murdered murdered in Brazil, I think Columbia Columbia like like So the weight of a day-to-day negative thing of people I care about that work with me heavy
3
SPEAKER_01
So a bad day for me would be getting bad news about somebody in one of my companies that s happened to them because I m very emotional.
3
SPEAKER_01
And so I take things on.
3
SPEAKER_01
I m able to corporalize.
3
SPEAKER_01
That s what I m great at.
3
SPEAKER_01
I can deal with it.
3
SPEAKER_01
But I would tell you my bad days are only left for cancer, death, terminal illness, car wreck, burnt house down, losing money.
3
SPEAKER_01
somebody saying I stink, like, fuck that shit.
3
SPEAKER_00
I want you to talk about that a bit because you ve said that for a very long time and I think a lot of people starting out with that perspective, you know, some people get, as we ve become parents and been married and all this, I really like lean into like same theory, like if something happened to her or my kids, like that s a real thing.
3
SPEAKER_01
Losing a little money.
3
SPEAKER_01
Let s go to the full extreme.
3
SPEAKER_01
You guys are really in it right now.
3
SPEAKER_01
You re on the precipice of building your empire, right?
3
SPEAKER_01
What if we went to dead zero tomorrow?
3
SPEAKER_01
Devastating.
3
SPEAKER_01
You ve worked really hard.
3
SPEAKER_01
I d figure it out.
3
SPEAKER_01
Of course, that.
3
SPEAKER_02
You have to have that.
3
SPEAKER_02
You can t be scared.
3
SPEAKER_02
You know why?
3
SPEAKER_01
Because you have no choice.
3
SPEAKER_01
Right.
3
SPEAKER_01
I don t understand people think they have optionality to step backs.
3
SPEAKER_01
Everyone s so scared of losing, they ve lost.
3
SPEAKER_01
Everybody is so scared of losing that is listening to this right now that they ve already lost because of the fear of losing What about the forever student?
3
SPEAKER_01
Oh, right, like they just read about it and never do about it?
3
SPEAKER_01
Yeah, I mean, they re a forever student.
3
SPEAKER_01
I don t know, I was that about health and wellness from 28 to 38.
3
SPEAKER_01
I was talking to myself for a decade about I have to get into better shape, I have to eat better.
3
SPEAKER_01
Fuck, I have all these goals and dreams.
3
SPEAKER_01
I m not gonna live to 100 if I don t fucking, if I keep eating foie gras and fucking never go to the gym.
3
SPEAKER_01
And then at 38 and a half, I finally got serious about it and I ve started taking my health more serious over the last 10 years of my life.
3
SPEAKER_01
That s how I feel about all of it.
3
SPEAKER_01
I understand the forever student.
3
SPEAKER_01
I was it with my health and wellness from 28 to 38.
3
SPEAKER_01
It s about fear, it s about, I used to say when I was 34 that I didn t have time to work out.
3
SPEAKER_01
34 year old Gary compared to 48 year old Gary with time, that guy is a puss.
3
SPEAKER_01
Why is he a puss?
3
SPEAKER_01
Talk to him.
3
SPEAKER_01
It s not that I work that much more or less, my efficiency is like a fucking gangster.
3
SPEAKER_01
You know what my calendar looks like?
3
SPEAKER_02
No, can we see it?
3
SPEAKER_02
Yeah.
3
SPEAKER_02
This is actually my dream to see your calendar.
3
SPEAKER_02
Wait, do you have something in there that says 445 to 446?
3
SPEAKER_01
It s very real to me, like shower in there.
3
SPEAKER_01
My efficiency, me learning as an operator that every one hour, here s a big one for all the entrepreneurs out there.
3
SPEAKER_01
Every hour meeting you have is actually a 30 minute meeting.
3
SPEAKER_02
Please, can you actually talk about that from a very detailed standpoint?
3
SPEAKER_02
I need all these texts.
3
SPEAKER_01
The reason I have so many 15-minute meetings is almost every 30-minute meeting is actually a 15-minute meeting, but you putz around on dumb shit that doesn t matter or pleasantries that aren t required at that moment.
3
SPEAKER_02
Like, I m so excited.
3
SPEAKER_02
This is great.
3
SPEAKER_01
And like eating the pineapple for a few minutes and like making a coffee and all of a sudden it s like 2.09, let s do, here s my favorite one, 13 people in a meeting, let s do intros for a fucking hour.
3
SPEAKER_01
I mean like fuck that shit.
3
SPEAKER_00
I ll give you an example, I was speaking to some banks the other day and they were trying to schedule hours every time, like no 30, because the point is like on the hour everyone does the round of introductions, how was the weekend, and you also lose momentum in the conversations, like let s just get to the point, what does everyone need?
3
SPEAKER_01
It s like going to the gym for an hour, but not doing a single exercise properly.
3
SPEAKER_01
You don t have to hard stop it because people get to the point.
3
SPEAKER_02
Yeah, but I want to know how you get out of 12 to 12.15.
3
SPEAKER_02
Someone s still talking.
3
SPEAKER_02
What do you do?
3
SPEAKER_01
Say, I apologize.
3
SPEAKER_01
I have to go to my next meeting.
3
SPEAKER_01
Just straight up.
3
SPEAKER_01
When you re also in my role, as I m the conductor of almost every meeting, like everyone, don t forget, it s also scheduled from 12 to 12, 15.
3
SPEAKER_01
People see it.
3
SPEAKER_01
People know, right?
3
SPEAKER_01
You know, like, I don t know.
3
SPEAKER_01
They show up ready.
3
SPEAKER_01
Yeah, like I m like, listen, I m I m bad at interrupting when I m the podcast host.
3
SPEAKER_01
I m definitely going to interrupt in a meeting if we re trying to move shit along.
3
SPEAKER_01
So you re like, sorry, I have to go to my next meeting.
4
SPEAKER_02
Bye.
4
SPEAKER_02
I mean, it s even weirder than that.
4
SPEAKER_02
I think back to the point I m making, which is if this meeting is 12 to 1215 at 1213, everyone s brains is like this meeting is two minutes long.
4
SPEAKER_02
Like there s no like it s not like someone s going to pontificate about anything.
4
SPEAKER_02
Like, I don t know.
4
SPEAKER_00
Okay, I m gonna take those 15 minute meeting tips.
4
SPEAKER_00
And it also, what I like about seeing your calendar too, is you can tell you ve also carved out time that s personal.
4
SPEAKER_02
Yes, of course.
4
SPEAKER_02
Now, I don t do a whole lot of personal between like 9 a.m.
4
SPEAKER_02
and 7 p.m.
4
SPEAKER_02
Like a minimum day for me is 10 hours of operating, no lunch, I barely go to the bathroom.
4
SPEAKER_02
It s 10 hours, right?
4
SPEAKER_02
Every day, every day, every day.
4
SPEAKER_02
And by the way, that s the minimum.
4
SPEAKER_02
There s plenty of 8 a.m.s to 11 p.m.
4
SPEAKER_02
and all that.
4
SPEAKER_02
Listen, I love what I do, but
4
SPEAKER_02
I m in or I m out.
4
SPEAKER_02
Like on the weekends, I m see ya.
4
SPEAKER_02
Vacations, see ya.
4
SPEAKER_02
Jets game, double see ya.
4
SPEAKER_02
Like you could tell me the world s burning down.
4
SPEAKER_02
I m like, this game s not over yet.
4
SPEAKER_02
You know, like I carve out that time and I ve definitely evolved in ebbs and flows with your personal life of like, there s times where you could triple down on work.
4
SPEAKER_02
There s times like you find different variables in different chapters of your life.
4
SPEAKER_02
I also have no ideology to my work ethic.
4
SPEAKER_02
I m also comfortable changing my mind tomorrow and never working again.
4
SPEAKER_02
It s a fluid situation.
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It is what it is.
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I focus on one thing, enjoyment, satisfaction, happiness, and currently this is working, but if it changes, it changes.
4
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At the time of this recording, Lauren and I are on the go.
4
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We re out here in LA.
4
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We ve been out here for the last week doing all sorts of interviews, catching up with the dear media offices out here in Hollywood.
4
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And every single time that we travel, we make sure to bring our health routines with us.
4
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Not only are we working out, but we re taking the right supplements as we re traveling.
4
SPEAKER_01
I have talked about Symbiotica for years now.
4
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We ve had the founders of Symbiotica on this show so many times talking about all the incredible things that they re doing over there.
4
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They are one of the fastest growing supplement companies in the space.
4
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And what I love about their products is many of them are liposomal.
4
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So instead of just taking a pill, you re actually eating their supplements like food.
4
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Many of you know about the standouts, their vitamin B12, vitamin D3.
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These are the things that are the staples that they do so well.
4
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But two supplements that I m absolutely obsessed with that I can t live without, that I do not travel without.
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is their Magnesium L-3nate and their Glutathione.
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The Glutathione is one of the best antioxidants on the market.
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It tastes fabulous.
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It s like this berry flavor.
4
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I take a couple packs every single day to just make sure that I m on point when I m running around or even just chilling at home.
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And their Magnesium L-3nate is one of the best sleep supplements that I ve found.
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So many of us are magnesium deficient.
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Actually, most of us are.
4
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So getting a great magnesium supplement is absolutely critical.
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You can have this in your coffee in the morning or you can take it at night before bed to get a better sleep.
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I take it religiously.
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Symbiotica has been on top of their game.
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every single person on the planet that is about to have a baby, maybe you have a friend that s gonna have a baby, maybe you have someone that has a newborn that needs to know about Dreamland Baby, because it is probably 80% of the reason that my son sleeps through the night.
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So they have this specific sleep sack, it s called the Dreamland Baby Sleep Sack, and it s gently weighted.
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And what it does, at least for my son, is when I put it on him, he associates it with winding down.
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SPEAKER_00
And because it s gently weighted, it sort of like relaxes his nervous system.
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I cannot tell you what I would do without this situation.
4
SPEAKER_00
Like, it is part of our night.
4
SPEAKER_00
I turn on his like crackling fireplace machine.
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SPEAKER_00
I turn all the lights off in the room.
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I put a salt rock nightlight on while I get him ready.
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SPEAKER_00
I put him in his dreamland baby lightly weighted sleep sack.
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And this sleep sack is like a little hug for me.
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He loves it.
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I put him in his bed and my son will sleep probably from like 730 to 730.
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He s been using this sleep sack the whole time.
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I wish that I had it with Saza.
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It would have made my life so easy.
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Enter code SKINNY.
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Every single morning I ve been doing the exact same thing, okay?
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And I m really happy about this.
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SPEAKER_00
I wake up, I scrape my tongue always, and then I go outside with my lemon water.
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SPEAKER_00
I take my facial massager, Skinny Confidential obviously, and I put on a meditation or like sound bowls.
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SPEAKER_00
And I do this even if my kids are awake, even if they re sitting with me, even if we re reading a book.
4
SPEAKER_00
And I sit outside and I get my sunlight and I do my facial massage while all this is happening.
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SPEAKER_00
and there s this product that I use to do it that grips the face so nicely.
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SPEAKER_00
It s by Primally Pure, okay.
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SPEAKER_00
It has this like grip for facial massage that is unlike anything.
4
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It has grass-fed beef tallow in it and I think that that makes such a big difference because there s so much essential fatty acid in beef tallow and I think
4
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The essential fatty acids in the beef tallow really like plumps the skin and gives you this grip on your cheekbones, on your jawline.
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That s amazing.
4
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Everything from Primally Pure is non-toxic, so you can go on and shop all of their things.
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They have a cycle soothing spray, which is like the spray designed to soothe period symptoms.
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It has magnesium.
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They have one of my favorite body lotions.
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It s like almond and vanilla.
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So, if you re like me and you want to get some really great facial massage in, or if you re tired of discomfort during your monthly menstrual cycle, try the Cycle Soothing Spray and that beef tallow.
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From Primally Pure at primallypure.com slash skinny.
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That s www.primallypure.com slash skinny.
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Use code skinny at checkout for 15% off your order.
4
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So when people come to you at this point, you ve talked to thousands of people and they say, Gary, I m not happy with what I m doing.
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SPEAKER_01
I don t like my bed.
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I mean, I m not, I don t have passion.
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SPEAKER_01
Like what is the, what is the main theme that you re recognizing with those people and what is the response to them?
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Lack of accountability or optimism.
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Um, and they re looking for
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answers but often what they re looking for is affirmation for their excuses.
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And the reason they like me is I don t want to do that for them because everyone else is doing that for them and it s fucking them up.
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What most people want is for you to agree to why they got unlucky or why it s not going well.
4
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If you look carefully at what s happening, a lot of us are creating entitlement and nepotism for people we love by acknowledging things that aren t true.
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Like for example,
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The thing that s really playing out in society right now is the real pandemic is non accountability.
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Right?
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So right now you have an entire, let s just use our country for a little bit.
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It s Biden s fault.
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It s Trump s fault.
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It s Republicans fault.
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It s Democrats fault.
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It s my spouse s fault.
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It s mom.
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And now the other big one.
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It s mom s fault.
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It s dad s fault.
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It s everyone s fault.
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What about this?
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Like, the thing that I m usually trying to be, like, usually where I go, depending on the tone and tenor of the person, you know, some people love a gym trainer that, like, really grinds you.
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Like, go, go, go.
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You know, like, people like that.
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Other people like one that s a little bit more like your therapist slash trainer.
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Everybody likes different things from different relationships.
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What I tend to try to do is look at the person that s coming at me, whether randomly at an airport or somebody I really care about, and be like, what style of communication can I give right now that brings them the most value?
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For some people, it s like, look, that s real trauma.
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If somebody comes to me that, I don t know.
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And this happens to me a lot.
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I don t know them, but they consume my content.
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And I m in line to get a coffee, and they re like, Gary, can I speak to you?
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I m like, you know, I m pretty, I m me.
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I m like, sure.
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They re like, look, man, my dad was an alcoholic and sexually abused me.
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I can t be like, yo bro, who gives a fuck?
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That s not appropriate.
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You need to come with real compassion in that moment.
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That s something I can t fully understand.
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I m not all knowing.
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I m like, to me that needs extreme sympathy and compassion.
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But if that s a 45 minute convo, not a one minute convo,
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then at some point the story with that person, especially if it s the 18, let s say it s an employee and I m in hour 18 over three years with them.
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At some point in that convo, it starts to transition into like, you are aware that other people have also gone through this traumatic experience and through therapy, meditation, health and wellness, mentally and emotionally, physically, they ve been able to get on the other side.
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Humans are remarkable.
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I mean, there s people that literally were in concentration camps
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during the Holocaust, watched their parents get shot and then escaped the Holocaust because America freed them, came to America and started their families.
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Do you know how insane that is?
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So like, look- It s a wild concept to think about now, especially- Yeah, let me say it again.
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Like, actually I ve never used this analogy because this is a very real story.
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There were many people that spent many years in concentration camps as children, physically watched their parents die.
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and then escaped, left their country in Eastern Europe and came to America and became the starter of the new family tree.
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If they can overcome that, everyone listening to this podcast with whatever fucked up mom and dad, neighborhood, somebody fucking them, like people come to me like, Gary, I can t do it anymore.
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My business partner stole a million dollars from me.
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I m like, fuck you.
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Like, yes, you can.
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So now, how you start that conversation isn t always like, rah, rah, rah, I got you.
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Sometimes it takes four hours of compassion before you can start to transition the energy to accountability and capability.
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But the issue, you know, what do I say?
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You re capable.
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You don t like, politics is such a hot topic, right?
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You don t like what s going on in America?
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Go to Sweden.
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I don t know, like if you re so distraught right now listening to this and you think America s the worst, I have great news.
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Australia is lovely.
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And so to me, why are you gonna complain when you re in control?
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Ah, you like that feeling.
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People don t wanna be accountable.
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I think complaining gives people sometimes identity.
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It gives them the short-term endorsement hit.
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It gives them a short-term excuse.
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It gives them a band-aid.
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It gives them a jolt of, I don t suck.
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Life is as basic as it comes.
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Insecurity, self-confidence, everything else is secondary.
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Yeah, it s interesting too because the message is very clear, and I couldn t agree more, but there s also this thing where it s like, well, easy for you to say Gary Vee, point of privilege, Lorna Michael, point of privilege, and it s just another bump along the road.
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Only because they don t have context.
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Of course.
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Sure, easy for me, Gary.
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Let s talk about Gary.
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I immigrated from the Soviet Union.
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I grew up in a household where my dad worked every minute, where my mom, who s the greatest of all time, but very early on said, you take care of your sister.
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I ve only had responsibility.
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I ve only had stress and pressure on my head my whole life.
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Started working my dad s liquor store at 14.
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At 16, I m already a financial impact on the business.
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Now I ve got that.
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I ve only had, and I ve never had a vacation in my fucking life.
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How about that?
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I didn t take one as a kid, and by the time I was grown and I went, every vacation I ve ever taken in my entire adult life, I ve had to think about responsibilities that were happening while I was on the fucking beach, so I promise you, I wasn t on fucking vacation.
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So thank you, enjoy, like fuck you.
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How about you, fourth kid in your family, never had the responsibility, everyone took care of you in the fucking family.
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You ve got it good.
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You re the oldest, right?
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Yes, like fuck that shit, like as if nobody else has, like everybody has something.
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Everybody has something.
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The thought that I have it, the thought that other people have it better than me, that is stupid.
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Why would anyone think that?
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You don t know about people s lives.
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You know how many people have had atrocious things happen that they ve never had the strength to say out loud, nobody on earth knows?
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Everyone s walking around with secrets.
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Everyone has skeletons.
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Everyone has trauma.
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Everyone has pain.
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No, I don t think it s a point of privilege.
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Plus, what are we defining as success?
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That s the thing.
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The stupidest fucking thing I know on earth is that people define people of privilege with money.
5
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Money has no correlation to happiness.
5
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You know, you guys are grown now and you re in circles, you know, unlimited amount of people.
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More people we know with money are more unhappy.
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100 fucking percent.
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And by the way, you don t know yet.
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You ll find out if you get there.
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And if you don t get there, you won t know.
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Like, I don t know.
5
SPEAKER_01
Like, am I supposed to think LeBron s lucky because he s a fucking athletic freak?
5
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I know that I wasn t born as an athletic freak, but I don t know what s going on in LeBron s life.
5
SPEAKER_01
Like I m supposed to believe that Beyonce has it so fucking awesome?
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I don t know what s going on in Beyonce s life.
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How are you going to teach your kids this?
5
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I wanna know from my own, like what are you doing that you, and this book too, you could talk about this as well, like what are you doing for your kids?
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SPEAKER_01
They re just having conversations, but don t forget, I m not gonna be the best, like there s different vessels.
5
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I m gonna be my kid s dad.
5
SPEAKER_01
I m definitely not gonna be Gary Vee.
5
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I might be very effective for your kids.
5
SPEAKER_01
By the way, I might be the perfect person for your kids one day.
5
SPEAKER_01
This is somebody we knew for a long time.
5
SPEAKER_01
They may think I m cool.
5
SPEAKER_01
It s happening right now.
5
SPEAKER_01
For so many of my friends, they re 15 to 20 year old, the amount of texts I get from friends saying, my son just texted me a fucking video from you.
5
SPEAKER_01
that I ve been telling him for nine years, but he hasn t listened, but he texted me and be like, dad, we should do this.
5
SPEAKER_01
You re like, motherfucker, I ve been telling you this.
5
SPEAKER_01
Because sometimes you need an outside voice.
5
SPEAKER_01
Sometimes Oprah did it for people, even though mom was saying it the whole time.
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SPEAKER_01
I can t be that, I m gonna be dad for my kids.
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SPEAKER_01
What am I telling them?
5
SPEAKER_01
I m doing dad shit.
5
SPEAKER_01
But I also know that dad shit s only gonna be 50% of it because people, humans, when they grow up, dad, mom can only have so much leverage on them.
5
SPEAKER_01
So I can do dad shit there, I try to do dad shit for the internet, older brother shit.
5
SPEAKER_01
I try to do it, I try to leave positive contributions and then I m also okay if I m not the right vessel.
5
SPEAKER_01
I m gonna be very calm if for the people, like I m comfortable, I mean my sister,
5
SPEAKER_01
My sister and I are very close.
5
SPEAKER_01
She always laughs because I talk, people know, my brother I talk about more because I usually talk about business.
5
SPEAKER_01
As you two know, I don t talk about my personal life.
5
SPEAKER_01
So usually, my sister s always like, nobody knows, and we always have, my sister.
5
SPEAKER_00
Your sister s the middle.
5
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Yeah, and I grew up with my sister much more than I grew up with AJ.
5
SPEAKER_01
How much younger is AJ?
5
SPEAKER_01
11 years.
5
SPEAKER_01
I went to college, AJ was seven.
5
SPEAKER_01
So now I was also like 18 going on 11 and he was seven going on 17.
5
SPEAKER_01
So we ve always met in the middle.
5
SPEAKER_01
But you know, my sister, I have a real fun relationship with, we re incredibly close.
5
SPEAKER_01
And like, she s like- What s the gap?
5
SPEAKER_01
Three and a half.
5
SPEAKER_01
We grew up together.
5
SPEAKER_01
And like, we grew up different than AJ.
5
SPEAKER_01
AJ had a little bit better because I came to the wine store and blew it the fuck up.
5
SPEAKER_01
Let s just call it what it is.
5
SPEAKER_01
So we grew up and we have different stories.
5
SPEAKER_01
We have our childhood together.
5
SPEAKER_02
You said something so smart though.
5
SPEAKER_02
You said on your Instagram that the way that you look at giving the kids the internet is you want to instill self-confidence.
5
SPEAKER_01
Oh, you re talking about it.
5
SPEAKER_01
Yeah, I ll get to that in a minute.
5
SPEAKER_01
Let me finish this thought.
5
SPEAKER_01
My sister even had an epiphany with me in the last five years.
5
SPEAKER_01
Like the way she viewed me, my dad, my mom.
5
SPEAKER_01
And that s like somebody I grew up with.
5
SPEAKER_01
So what I m trying to say is that I m humble enough to know that for some people, like there s people listening right now that I was literally the guy for.
5
SPEAKER_01
I was the single human being.
5
SPEAKER_01
Many people come up to me and say, you are my true father figure.
5
SPEAKER_01
You are my true big brother figure.
5
SPEAKER_01
It s humbling.
5
SPEAKER_01
I know that I have the gift of gab, like many billions of people have.
5
SPEAKER_01
I don t think that makes me special.
5
SPEAKER_01
There s many other people right now on the internet, pro, left, right.
5
SPEAKER_01
People hit with music, musicians, right?
5
SPEAKER_01
Like fucking, what do you think?
5
SPEAKER_01
It s so fascinating to watch like who inspires, who breaks through, who gets through your fucking head.
5
SPEAKER_00
That is something I think you re born with.
5
SPEAKER_01
It s a communication concept, right?
5
SPEAKER_01
So I, cool, I m happy with that, but I m also okay when I m not.
5
SPEAKER_01
Most people don t have the guts for this, but some people come up to me occasionally and be like, I don t buy your shit.
5
SPEAKER_01
I m like, okay.
5
SPEAKER_01
I m like, first of all, I m not selling you anything.
5
SPEAKER_01
Not asking anything of you.
5
SPEAKER_01
And two, that s awesome, I get it.
5
SPEAKER_01
Maybe I m too high energy, you don t like the cursing, you don t like competitiveness, that s amazing.
5
SPEAKER_01
I m glad that a different kind of voice resonates for you.
5
SPEAKER_01
Usually when I m met with that, normally on DM or comments, rarely in person.
5
SPEAKER_01
But when I m met with it in person, I always tell them, I hope you do find the person that hits for you.
5
SPEAKER_01
For me, that was my mom.
5
SPEAKER_01
It was never Joe Namath.
5
SPEAKER_01
It was never Jay-Z.
5
SPEAKER_01
Like for me, the person that broke
6
SPEAKER_02
through was my mom.
6
SPEAKER_00
I think the people that call you out like that, they ll want your attention.
6
SPEAKER_00
And when you give them the attention, they immediately back down and say, sorry, I ve seen it happen.
6
SPEAKER_02
Yeah, of course.
6
SPEAKER_02
And that s fine, too.
6
SPEAKER_02
And I m empathetic to that.
6
SPEAKER_00
They just want to be acknowledged.
6
SPEAKER_02
Yeah, of course.
6
SPEAKER_02
I get it.
6
SPEAKER_02
Listen, I live with compassion and sympathy and empathy running through my blood.
6
SPEAKER_00
Yeah.
6
SPEAKER_02
It is my natural state.
6
SPEAKER_02
It s how I see the world.
6
SPEAKER_02
I m so grateful and humbled by the luck of the draw of my DNA and parenting and circumstance.
6
SPEAKER_02
If I was born here and not in Russia, I d be a different person.
6
SPEAKER_02
I lived in a studio apartment.
6
SPEAKER_02
I remember living in a studio apartment in Queens, the size of this room, with more family members than are in the room right now.
6
SPEAKER_02
Six in the room now.
6
SPEAKER_02
Do you understand how grateful I am to be able to have a nice dinner?
6
SPEAKER_02
Red Lobster on my 10th birthday was like going to fucking Europe.
6
SPEAKER_02
I wore a suit from Kmart that my mom bought for fucking eight bucks for my 11th or 10th birthday because we went to Red Lobster.
6
SPEAKER_02
I went to one, I went to two family vacations in my entire life, both to Disney World.
6
SPEAKER_02
The first time we stayed in the Holiday Inn, not the fucking where Mickey Mouse is.
6
SPEAKER_02
We stayed at the fucking Holiday Inn.
6
SPEAKER_02
How the fuck am I not gonna be grateful for everything?
6
SPEAKER_02
I was fortunate to grow up that way.
6
SPEAKER_02
And every time I had nothing, I was always happy.
6
SPEAKER_02
So of course I live a life realizing money s not happiness.
6
SPEAKER_02
We didn t have it and I was the happiest.
6
SPEAKER_02
Now I m around unlimited people with unlimited money and they re fucking miserable.
6
SPEAKER_02
You think I m confused?
6
SPEAKER_02
I m definitely not confused.
6
SPEAKER_01
What do you think the common denominator is that makes those people with the money unhappy?
6
SPEAKER_01
They re insecure, and they thought money was going to close the gap.
6
SPEAKER_00
Yeah.
6
SPEAKER_02
They thought the pretty girl was going to close the gap.
6
SPEAKER_02
They thought the watch was going to close the gap.
6
SPEAKER_02
They thought the handbag was going to close the gap.
6
SPEAKER_02
They thought the zip code 90210 was going to close the gap.
6
SPEAKER_02
They thought the followers were going to close the gap.
6
SPEAKER_02
They thought the blue checkmark was going to close the gap.
6
SPEAKER_02
They thought the Grammy was going to close the gap.
6
SPEAKER_02
They thought the BMW, they thought something, nothing s going to, no thing is going to fucking close your gap.
6
SPEAKER_02
If you are emotionally insecure, you are vulnerable.
6
SPEAKER_02
You are vulnerable.
6
SPEAKER_02
And oftentimes the person that made you insecure was either your mom or dad, which is a whole brain fuck.
6
SPEAKER_01
So say in your scenario, and I think in our scenarios, we were all fortunate to have parents that really instilled a lot of confidence and told us we could do whatever we put our minds to.
6
SPEAKER_01
So we kind of had that.
6
SPEAKER_01
But for someone who didn t grow up with that and has those things, how do you help them get there?
6
SPEAKER_02
Find people that do it for you or content that does it for you.
6
SPEAKER_02
I watched my father, who did not have self-esteem being built into him, transform under his time being with me at the liquor store.
6
SPEAKER_02
I m proud to sit here and say I had a dramatic emotional impact on my father.
6
SPEAKER_01
And how did he manifest?
6
SPEAKER_02
I didn t know that.
6
SPEAKER_02
I ve never heard you talk about that.
6
SPEAKER_02
Because I don t talk.
6
SPEAKER_02
I m trying to give you something nobody else has.
6
SPEAKER_02
Here you go.
6
SPEAKER_02
Yeah, tell us.
6
SPEAKER_02
I mean, tell us about that.
6
SPEAKER_02
I ll tell you.
6
SPEAKER_02
I believe, I ve never said it because it s not really for me to say, but I feel like my father s and I relationship is at the right place for me to say this.
6
SPEAKER_02
I believe that if my father was sitting here, he would tell you
6
SPEAKER_02
that the 22 year old kid that came full time to work in that store and really six years earlier than that, that over the course of me being with him so much between 14 years old and 34, that I fundamentally changed the way he viewed himself.
6
SPEAKER_01
And how do you think you did that for him?
6
SPEAKER_02
By telling him the truth.
6
SPEAKER_00
What do you mean telling him the truth?
6
SPEAKER_02
When we drove to the liquor store and I could see my dad didn t realize how remarkable what he had done was.
6
SPEAKER_02
I m like, Dad, do you know how many people come to America with a hundred bucks?
6
SPEAKER_02
Like he was shitting on himself.
6
SPEAKER_02
He spent all his time and energy on what was going wrong.
6
SPEAKER_02
I was like, what about this?
6
SPEAKER_02
By changing his perspective.
6
SPEAKER_02
Dustin, do you believe that I ve had a positive impact on your perspective?
6
SPEAKER_02
I know who Dustin was when he started.
6
SPEAKER_02
That s no surprise.
6
SPEAKER_01
And I think anyone that s in your orbit, I mean, we know DRock too.
6
SPEAKER_02
Yeah, I mean, DRock would sit here right now and be like, I had a profound change.
6
SPEAKER_01
Like, yes.
6
SPEAKER_01
But I think I m surprised because I have a similar dynamic with my dad that you had that kind of impact on your dad because that s a different kind of impact.
6
SPEAKER_02
That s a different one.
6
SPEAKER_02
It was, you know, look, I think it is more unusual for the child to do that for the parent.
6
SPEAKER_02
But I also think I m a supernova of positivity.
6
SPEAKER_02
I think I m different.
6
SPEAKER_02
I think I m passionate about it.
6
SPEAKER_02
Back then I didn t even know what I was doing.
6
SPEAKER_02
Meaning, now I m aware that I am that person.
6
SPEAKER_02
Then it was just, I was a child.
6
SPEAKER_02
It s the purest form.
6
SPEAKER_02
I don t know how not to look at everything from a positive, practical way.
6
SPEAKER_01
Was there ever a strange dynamic when your dad had obviously laid the foundation and built so much, but then you kind of came in and rip-roared it and took it to the next level?
6
SPEAKER_01
Was there ever like a weird dynamic of him looking at you being like, my son is now like proud of you, obviously because of everything, but also surpassing, you know, the kind of... Oh, we could do a whole fucking documentary on it.
6
SPEAKER_02
We went from a place of where my father and I competed with each other and had weird dynamics about it to a part in our life now where he literally walks around Earth every day with a hat that says proud dad of Gary V. Sweet.
6
SPEAKER_02
And he brings up something I said to him all the time.
6
SPEAKER_02
This is his favorite thing to say.
6
SPEAKER_02
Well, it s not that cute.
6
SPEAKER_02
I love it, but he also has two other children.
6
SPEAKER_02
I prefer my dad mix it up a little bit, but like my dad always brings this up.
6
SPEAKER_02
He brought it up yesterday when I spoke to him in between meetings in San Francisco.
6
SPEAKER_02
He said, son, it s really nice.
6
SPEAKER_02
I said something to my dad one day when we were driving and it was about how Wine Library was gonna be the biggest wine store in New Jersey.
6
SPEAKER_02
And I said, dad, I m gonna build such a big wine store for you and I m gonna be so good at it that everyone s gonna stop competing with us because they re gonna all know that they re fighting for second place.
6
SPEAKER_02
That I m gonna be so good and this is gonna be so good and I m gonna build the biggest thing.
6
SPEAKER_02
and everyone s gonna be fighting for second place.
6
SPEAKER_02
Because what my dad used to be worried about is what you guys are giving me flowers for.
6
SPEAKER_02
While I was building Wine Library, I was telling the industry in interviews what I was doing.
6
SPEAKER_02
I was like, the internet s gonna win, and email market, and he would get upset.
6
SPEAKER_02
He d be like, don t tell everyone your secrets.
6
SPEAKER_02
And I would say, Dad, you don t understand.
6
SPEAKER_02
I m so much better than them.
6
SPEAKER_02
I m gonna tell them what I m doing, but they re not gonna execute on it.
6
SPEAKER_02
And it was this like really gangster moment when I was like 24, three or whatever, that like was a real, I remember it vividly the second I said it.
6
SPEAKER_02
It was like, ooh, it was like, you know, like it was being like a rapper where you have a bar that you just know you re gonna be known for forever.
6
SPEAKER_02
And it was just me and him.
6
SPEAKER_02
We used to compete a lot.
6
SPEAKER_02
It was a real challenge because I was building the business and I would struggle with him coming in and being like, I m like, dad, I m doing it now.
6
SPEAKER_02
At the time, I didn t understand, when I was 22, full-time back from college now, don t forget, I was there since I was 14, so I ve been there every summer in high school and college.
6
SPEAKER_02
I was there 100 days a year, but now I m there 365 days a year.
6
SPEAKER_02
When I was 22, my dad was 44, four years younger than I am now.
6
SPEAKER_02
Whoa.
6
SPEAKER_02
That s weird.
6
SPEAKER_02
That s a trip.
6
SPEAKER_02
And so I was like, at the time of 22, I d be like, dad, like, you re like, let me, like, you re good.
6
SPEAKER_02
Like, like, I mean the thought, like I m 48.
6
SPEAKER_02
I think I said earlier, I m like in the, I m like just starting.
6
SPEAKER_02
Like, like, so, you know, for my dad, it was, you know, he was thrilled because the business went from four to 10 to 17 to 25 to 30.
6
SPEAKER_02
Like I annihilated it.
6
SPEAKER_02
changed the course of our lives.
6
SPEAKER_01
He brought it online, right?
6
SPEAKER_01
He brought it online.
6
SPEAKER_02
That was the whole punchline.
6
SPEAKER_02
But he lost his identity as the man.
6
SPEAKER_02
And I didn t want him micromanaging, because I m like, I m fucking giving up my fucking 20s for you.
6
SPEAKER_02
Because I also had my own resentment.
6
SPEAKER_02
I didn t own any piece of the business, and he wasn t paying me a lot.
6
SPEAKER_02
I love when people are like, don t listen to Gary V. He inherited a winery.
6
SPEAKER_02
I m like, okay, let s start from the top.
6
SPEAKER_02
It s a wine store in New Jersey.
6
SPEAKER_02
I inherited nothing.
6
SPEAKER_02
And as a matter of fact, there are very few people on earth that will give 150 hours a week for 12 straight years, give up their entire childhood, all their fun of their twenties and work every day to build a business for their parents.
6
SPEAKER_02
Very few.
6
SPEAKER_02
I sit in very rare air.
6
SPEAKER_02
When people try to razz me at don t listen to this guy, I m like, you don t know, you re complimenting me?
6
SPEAKER_02
Because I sit on an island with very few other human beings.
6
SPEAKER_01
It s interesting to watch you and know you for as long as we ve known you though.
6
SPEAKER_01
When you talk about your parents, you get very emotional.
6
SPEAKER_01
I do.
6
SPEAKER_01
And I look at it as like, still to this day, making your parents proud is probably one of the biggest driving factors in your life.
6
100%.
6
SPEAKER_02
And not only is that true,
6
SPEAKER_02
I just love them different.
7
SPEAKER_01
You know?
7
SPEAKER_01
Well, that s what I was saying, like my dad s 80 now and we talk about this and Lauren s lost a parent and when you start to think, oh, you re gonna lose this business, you re gonna have a business, like all that stuff, it pales in comparison.
7
SPEAKER_01
Like when I think about losing my dad, and I ll get emotional if I think too much, or with her or losing her, like that s the stuff that like.
7
SPEAKER_01
Oh, dude, it s why I m happy all the time.
7
SPEAKER_01
And it s why.
7
SPEAKER_02
Bro, it s why I m constantly happy.
7
SPEAKER_02
Because you have that, yeah.
7
SPEAKER_02
Yeah, because if I woke up today and nothing, like when I tell you, like even looking at my phone after this interview,
7
SPEAKER_02
I m only looking for one thing.
7
SPEAKER_02
Is everyone good?
7
SPEAKER_02
Yeah.
7
SPEAKER_02
My life is so simple.
7
SPEAKER_02
In all the complexity, right?
7
SPEAKER_02
The 800, like, everyone s like, he s so crazy.
7
SPEAKER_02
I m like, I m the simplest.
7
SPEAKER_02
I m the simplest of them all.
7
SPEAKER_01
You re grounded in the perspective of the things that are really important and the other stuff is the game.
7
SPEAKER_02
Of course I have micro concerns.
7
SPEAKER_02
Of course I m in the game, right?
7
SPEAKER_02
It s like being a competitor.
7
SPEAKER_02
It s like, you know, like when you re playing basketball and like, like I m me, like I m in it, but like not real life.
7
SPEAKER_02
I m detached from it.
7
SPEAKER_02
That s why, by the way, that s why I m so pumped about Mimi in the Middle.
7
SPEAKER_02
Yeah, talk about Mimi in the Middle.
7
SPEAKER_02
I believe every parent that s listening to this, that buys this, and reads it to their kids, is also gonna be affected by it.
7
SPEAKER_02
I am gonna build a BeFriends world.
7
SPEAKER_02
BeFriends is Pokemon meets Sesame Street.
7
SPEAKER_02
Obviously the NFT thing got like with the hype and everything, but it started there, but it s an omni brand.
7
SPEAKER_02
Cartoons, toys, trade.
7
SPEAKER_02
If you go to eBay right now, please do this.
7
SPEAKER_02
Please go to eBay right now and type in BeFriends and go to Completed Auctions.
7
SPEAKER_02
You ll be blown away.
7
SPEAKER_02
Trading cards and Squishmallow.
7
SPEAKER_02
It s like, I m built, like, by the way, back to like,
7
SPEAKER_02
I m doing it again.
7
SPEAKER_02
When I was Gary Vee, but I was really building VaynerMedia.
7
SPEAKER_02
Right now, I m VaynerMedia and Gary Vee, but really what I m building is literally the next Marvel Pokemon.
7
SPEAKER_02
I can t wait for everyone in 20 years to be like, and I m doing it right.
7
SPEAKER_02
I m doing it like I m telling them I m doing it right now.
7
SPEAKER_02
And yet back to like I told my dad, no one s going to do it or no one s going to see it.
7
SPEAKER_02
Even though I m telling you that I m building one of the biggest intellectual properties of all time,
7
SPEAKER_02
People don t believe you, and that s okay.
7
SPEAKER_02
And by the way, I might not.
7
SPEAKER_02
You don t think people believe you at this point?
7
SPEAKER_02
Still no.
7
SPEAKER_02
Still no.
7
SPEAKER_02
Still no.
7
SPEAKER_02
If people believe me, everybody would run out and buy, how many V-Friends Series 1 NFTs do you have?
7
SPEAKER_00
Yeah, Michael, how many V-Friends?
7
SPEAKER_02
I don t have any V-Friends Series 1 NFTs.
7
SPEAKER_02
Go get some for your kids.
7
SPEAKER_00
That s okay, that s okay.
7
SPEAKER_02
But listen, I don t have any NFTs.
7
SPEAKER_01
That s right.
7
SPEAKER_02
Comma, if you believe that I was building one of the biggest intellectual properties of all time.
7
SPEAKER_01
I should have gone in, I should have gone in.
7
SPEAKER_02
And you would know that you should go after this interview and go to OpenSea and buy a V-Friends Series 1, because that will be the ultimate collectible.
7
SPEAKER_02
That ll be like comic book number one.
7
SPEAKER_02
So no, I don t believe that people do that.
7
SPEAKER_00
You have to go buy it now that he just said it.
7
SPEAKER_02
I m sure the price has gone up.
7
SPEAKER_02
No, no, no.
7
SPEAKER_02
Actually, it s a great time in NFT land.
7
SPEAKER_02
Everyone s confused about NFTs.
7
SPEAKER_02
NFTs are forever, but everybody thinks NFTs are beanie babies.
7
SPEAKER_02
NFTs are stuffed animals.
7
SPEAKER_02
Only 1% of NFTs are going to be good.
7
SPEAKER_01
Let me ask you, this is the wrong analogy.
7
SPEAKER_01
I was explaining, someone was talking about this, and I said, okay, if you look at the watch market, there s certain people that love watches.
7
SPEAKER_01
You may put zero value, another person may put a million dollars.
7
SPEAKER_01
Correct.
7
SPEAKER_01
Or what about art?
7
SPEAKER_02
There s people that buy $8 million pieces of art.
7
SPEAKER_02
I m like, I don t even want a poster.
7
SPEAKER_02
What about sneakers?
7
SPEAKER_02
The thing that everyone, everyone just thinks that NFTs are all art, all watches.
7
SPEAKER_02
1% of watches are worth money.
7
SPEAKER_02
1% of trading.
7
SPEAKER_02
Do you know how many trading cards have been made in the last hundred years?
7
SPEAKER_02
Godrillions.
7
SPEAKER_02
But Michael Jordan s rookie card s worth a lot of money.
7
SPEAKER_02
What people got confused on is they coupled all NFTs into one thing.
7
SPEAKER_02
Not all, everybody was confused.
7
SPEAKER_02
Not all NFTs are gonna be worth money.
7
SPEAKER_02
The 1% of NFTs are gonna be worth money because they re gonna be digital collectible art and collectibles.
7
SPEAKER_02
BeFriends Series 1 is something I m gonna try to make people give a shit about.
7
SPEAKER_02
If they start by reading about Patient Pig when they re five, by the time they think Patient Pig is cool, as they go up the ladder into comic books, and animation, and anime, and movies, and toys, and collectibles, and trading cards, that made them bring them to the ultimate collectible, which is the first one, the VFriend series one.
7
SPEAKER_01
Now I better get on OpenSea.
7
SPEAKER_00
My hair has never been thicker or longer in my life.
7
SPEAKER_00
I used to wear clip-in extensions, and it s just completely transformed.
7
SPEAKER_00
So what I do is I change my hair color.
7
SPEAKER_00
I think that s important.
7
SPEAKER_00
I eat a lot of meat, amino acids in the meat, and I m microneedling my scalp, and most importantly, I am supplementing.
7
SPEAKER_00
I use Nutrafol.
7
SPEAKER_00
I use it every single day.
7
SPEAKER_00
I ve noticed a huge difference.
7
SPEAKER_00
So what I do is I ll take four meals every day with my lunch.
7
SPEAKER_00
It s super easy.
7
SPEAKER_00
I keep it in the kitchen so I can just grab it quick.
7
SPEAKER_00
And the things that I ve noticed, and you can see this on my Instagram story, is a real visible thickness.
7
SPEAKER_00
I don t have shedding at all anymore.
7
SPEAKER_00
It s wild.
7
SPEAKER_00
So if you re looking for a supplement that really is geared towards hair, this is the one.
7
SPEAKER_00
Nutrafol is the number one dermatologist recommended hair growth supplement.
7
SPEAKER_00
There s over 1 million people seeing thicker, stronger, faster-growing hair with less shedding, and I m one of them.
7
SPEAKER_00
Your hair is never just about your hair, and Nutraful knows that.
7
SPEAKER_00
That s why Nutraful takes a whole-body approach to hair health.
7
SPEAKER_00
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7
SPEAKER_00
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7
SPEAKER_00
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SPEAKER_00
Nutrafol is offering our listeners $10 off your first month subscription.
7
SPEAKER_00
You also get free shipping when you go to Nutrafol.com and enter promo code skinny hair.
7
SPEAKER_00
That s Nutrafol.com spelled N-U-T-R-A-F-O-L.com promo code skinny hair.
7
SPEAKER_00
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7
SPEAKER_01
The other day, I was on a Zoom with my friend Nick, who is one of the founders of Thrive Market.
7
SPEAKER_01
Thrive Market has been a partner of this show almost since the beginning.
7
SPEAKER_01
We love this company so much.
7
SPEAKER_01
They ve done such an incredible job over the years.
7
SPEAKER_01
For years, Thrive Market has been our go-to for all of our grocery household essentials and the convenience of ordering everything on their website or app and getting everything delivered to our doorstep quickly is a huge stress reliever.
7
SPEAKER_01
I talk all the time about how I just don t go to the grocery store anymore.
7
SPEAKER_01
I go to platforms like Thrive Market to make sure that I m saving time and also getting the best ingredients.
7
SPEAKER_01
They carry many of our favorite brands like Primal Kitchen, Four Sigmatic, Annie s, Chomps, all the stuff that we get all the time, all in one place.
7
SPEAKER_01
I don t have to go to 18 different websites.
7
SPEAKER_01
And like I said, it s straight to your door.
7
SPEAKER_01
I love that Thrive Market only allows trusted top quality ingredients while restricting over a thousand harmful ingredients like artificial flavors, high fructose corn syrup, and more.
7
SPEAKER_01
You can also break it down and filter it whether you re looking for organic snacks, low sugar alternatives, high protein.
7
SPEAKER_01
They have something for everyone and not just groceries.
7
SPEAKER_01
They have supplements and household goods, all sorts of stuff.
7
SPEAKER_01
Not only do you save time shopping as a Thrive Market member, you also save money on every single grocery order.
7
SPEAKER_01
On average, I save over 30% each time.
7
SPEAKER_01
They even have a price match guarantee and deals page that changes every single week.
7
SPEAKER_01
In addition to saving money and getting better ingredients, it also is a mission-driven company.
7
SPEAKER_01
When you join Thrive Market, you are also helping a family in need with their one-for-one membership matching program.
7
SPEAKER_01
you join, and they give.
7
SPEAKER_01
And of course, we have an offer just for this audience.
7
SPEAKER_01
Save time and money and shop Thrive Market today.
7
SPEAKER_01
Go to thrivemarket.com slash skinny for 30% off your first order, plus a free $60 gift.
7
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That s T-H-R-I-V-E, market.com slash skinny, thrivemarket.com slash skinny.
7
SPEAKER_01
The Skinny Confidential Him and Her Podcast is sponsored by BetterHelp.
7
SPEAKER_01
One of the greatest benefits that Lauren and I get from doing this show is that we get to share our thoughts rather regularly with all sorts of different people, all sorts of walks of life.
7
SPEAKER_01
We try to be as vulnerable as possible on here.
7
SPEAKER_01
It s actually been a little bit of like couples therapy for us because we re going through all of these great conversations and talking about issues.
7
SPEAKER_01
Many of the times those are our personal issues.
7
SPEAKER_01
and we re learning from some of the best in the business.
7
SPEAKER_01
We ve had the pleasure of having all sorts of different therapists on this podcast and also a lot of high performers.
7
SPEAKER_01
One of the common denominators that we see for people that are enjoying life, happy in life, productive, hitting their goals, feeling fulfilled, all of the things that you want out of life is that many of them utilize therapy to better themselves.
7
SPEAKER_01
This is why we love BetterHelp so much.
7
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BetterHelp brings therapy straight to your door, easily accessible, and like I said, right from the comfort of your own home.
7
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where you can be comfortable no longer having to drive to a doctor s office, sit in a waiting room, have that kind of awkward interaction with the magazine.
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BetterHelp is entirely online and designed to be convenient, flexible, and suited to your schedule.
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All you have to do is fill out a brief questionnaire to get matched with a licensed therapist and you can switch therapists at any time for no additional charge and for no reason.
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So if you ve been thinking about starting therapy, you ve been on the fence, you don t know where to start, give BetterHelp a try.
7
SPEAKER_01
Like I said, you can do it right from your home, all privately.
7
SPEAKER_01
And I think if you do, it will change your life.
7
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Just getting your thoughts out there, just talking.
8
SPEAKER_01
speaking things into existence, getting things off your chest is going to be such a game changer for people that are not so great at sharing what they need, their emotions.
8
SPEAKER_01
Just talking things through with someone can really help you out.
8
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So get it off your chest with BetterHelp.
8
SPEAKER_01
Visit betterhelp.com slash skinny today to get 10% off your first month.
8
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That s betterhelp, H E L P.com slash skinny, betterhelp.com slash skinny.
8
SPEAKER_02
How do you have the energy every day?
8
SPEAKER_02
What are the wellness and self-care?
8
SPEAKER_02
No one asked you this.
8
SPEAKER_02
I know you do.
8
SPEAKER_00
I sleep a lot.
8
SPEAKER_02
Okay.
8
SPEAKER_02
Are you like juice?
8
SPEAKER_02
Like, what are we doing here?
8
SPEAKER_02
Nope.
8
SPEAKER_00
Nothing.
8
SPEAKER_00
I actually don t consume a whole lot.
8
SPEAKER_00
Like, I... Coffee?
8
SPEAKER_00
Yeah, I like coffee.
8
SPEAKER_00
Okay.
8
SPEAKER_00
But I don t... I m very funny with coffee.
8
SPEAKER_00
It s like, full cup, drink a third of it, throw it out, it gets cold.
8
SPEAKER_00
Okay.
8
SPEAKER_00
Like, I ll probably get through one or two cups of coffee a day, but I have like nine.
8
SPEAKER_00
They re always... You know, it s funny.
8
SPEAKER_00
Back to childhood, I always had tea because I m a Russian family.
8
SPEAKER_00
We always had tea around constantly.
8
SPEAKER_00
Constantly, there was always tea.
8
SPEAKER_00
Got home from school, three o clock in the morning, want tea?
8
SPEAKER_00
Tea, not like water, like tea was a big thing in Russian culture.
8
SPEAKER_00
Russian tea room, like that kind of stuff.
8
SPEAKER_00
So I think something happened that that s like comfort for me.
8
SPEAKER_00
I always need a hot beverage around me.
8
SPEAKER_00
There are times when I have full cups of coffee and tea, I don t even take one sip.
8
SPEAKER_00
The concept of it being there is warming to me.
8
SPEAKER_00
So yes, I drink coffee, but no, I think my big ones are, sleep s huge.
8
SPEAKER_00
That was why I always laugh when people are like, Gary s gonna get you burnt out.
8
SPEAKER_00
I m like, I m the one fucking tell everybody I m sleeping seven, eight, nine hours a day.
8
SPEAKER_00
I ve never been like, like there s moments to sleep for.
8
SPEAKER_00
Like if you have a big project coming out, when V-Friends was going, I was fucking not sleeping a lot.
8
SPEAKER_00
Like I was in it.
8
SPEAKER_00
That s a couple of weeks.
8
SPEAKER_00
Like I sleep a lot, but I have, the reason I m good is I have deep peace of mind.
8
SPEAKER_00
I m not anxious.
8
SPEAKER_00
Like everyone s like, I m gonna cold plunge, and I m gonna ground, and I m gonna meditate, and I m gonna Joe Dispenza, and I m gonna do all this stuff.
8
SPEAKER_00
Yeah, and Mona, like everyone, and everyone, and everyone.
8
SPEAKER_00
And I m like, yeah, I just already know.
8
SPEAKER_02
So there s no healthy breakfast, there s no workout you do every day, there s no electrolyte water.
8
SPEAKER_00
I want to talk about this for a second.
8
SPEAKER_00
I have no idea what that even means.
8
SPEAKER_00
I ve heard of electrolyte water, but if you told me for a billion dollars, Gary, tell us what electrolytes is, I m like, I don t know.
8
SPEAKER_00
Some marketing thing they came up with to sell more water.
8
SPEAKER_01
There s one thing you haven t done for us yet, and that is play couple s therapist.
8
SPEAKER_01
And what I tell Lauren all the time, because, you know, similar to Mona, she s always telling me to prime with all these 18 things.
8
SPEAKER_01
And what I d say to her sometimes is like, I m good.
8
SPEAKER_01
Well, you ve clearly been doing, unlike me, you ve definitely been doing the face stuff.
8
SPEAKER_01
He does the face stuff!
8
SPEAKER_01
I do a lot of the stuff.
8
SPEAKER_00
Because you re vain.
8
SPEAKER_00
He loves his beauty.
8
SPEAKER_00
He loves his beauty.
8
SPEAKER_01
Listen, I m quarter Japanese.
8
SPEAKER_02
He s a quarter Japanese.
8
SPEAKER_00
He loves his beauty.
8
SPEAKER_00
You re right.
8
SPEAKER_01
You re fucking set.
8
SPEAKER_02
There s the manscaper.
8
SPEAKER_02
There s the colostrum serum.
8
SPEAKER_01
But I will say with some things, though, I m like, listen, I just already feel good and feel happy.
8
SPEAKER_01
I don t need to do the 18 things to get there.
8
SPEAKER_00
Oh, my favorite thing on earth is when I m working and Mona s reading something and she ll get excited about something.
8
SPEAKER_00
She s like, da-da-da.
8
SPEAKER_00
And she s like, wait a minute.
8
SPEAKER_00
You re already like that.
8
SPEAKER_00
Like, I wake up- What do you mean?
8
SPEAKER_00
I wake up- Look, on the physical things, like, I will be very wrinkly like my dad.
8
SPEAKER_00
I ve never done a single thing for my face, and I m so animated.
8
SPEAKER_00
I will be a wrinkle monster.
8
SPEAKER_00
Norm, I ll give you an ice roller after.
8
SPEAKER_02
I m gonna give you an ice roller.
8
SPEAKER_00
I don t give a shit.
8
SPEAKER_00
But, so the physical stuff, look, I definitely, I work out, I m eating so much better, I eat better now, because Mona took me to, it s not a calories game, it s a clean game, so I m putting better stuff in my food, in my body, yes.
8
SPEAKER_00
I m talking about the mental game.
8
SPEAKER_00
The mental game is the game.
8
SPEAKER_00
The mental game is perspective.
8
SPEAKER_00
The mental game is self-esteem.
8
SPEAKER_00
The mental game is very simple.
8
SPEAKER_00
I ll save a lot of people a lot of time and energy.
8
SPEAKER_00
Do you value other people s opinions more than you value your opinion of yourself?
8
SPEAKER_02
A lot of people do.
8
SPEAKER_00
I know.
8
SPEAKER_00
And I m telling everyone, don t do that.
8
SPEAKER_02
What are some tangible things that they can do?
8
SPEAKER_01
Don t do that sounds easy, but for a lot of people, very hard.
8
SPEAKER_00
Everyone s different.
8
SPEAKER_00
For some people, it is years of deep therapy.
8
SPEAKER_00
For other people, it s meditation.
8
SPEAKER_00
But I believe the secret to what I m saying is grounded in one thing.
8
SPEAKER_00
How much negative or positive information are you consuming?
8
SPEAKER_00
If you are somebody right now who struggles with those insecurities, I believe the formula has to do with your consumption of information.
8
SPEAKER_00
Who is in your ears?
8
SPEAKER_00
What is in front of your eyes?
8
SPEAKER_00
People love to shit on social media.
8
SPEAKER_00
Do you know that I can t find a single positive thing on mainstream media?
8
SPEAKER_01
can t find positive thing on mainstream media.
8
SPEAKER_00
That s right.
8
SPEAKER_00
Of course.
8
SPEAKER_00
Go read any newspaper, any magazine, any television show, radio show.
8
SPEAKER_01
It s all negative.
8
SPEAKER_01
People gave us a lot of shit.
8
SPEAKER_01
We said we don t have cable television in the house anymore because that s the reason.
8
SPEAKER_02
I also don t watch people s Instagram story.
8
SPEAKER_02
I star only positive content.
8
SPEAKER_02
You re on my star.
8
SPEAKER_02
You can pick and choose and curate what you want to see.
8
SPEAKER_00
I don t buy it.
8
SPEAKER_00
My fucking content is rainbows and sunshine and the Knicks and the Jets and garage sale and like happy things.
8
SPEAKER_00
Happy things.
8
SPEAKER_00
Social media exposed us.
8
SPEAKER_00
It didn t change us.
8
SPEAKER_00
And I can find unlimited positive shit.
8
SPEAKER_00
I m so grateful for social.
8
SPEAKER_00
There are people like you out there.
8
SPEAKER_00
You don t get airtime on CNN or Fox.
8
SPEAKER_00
It s too positive.
8
SPEAKER_00
You re not selling fear.
8
SPEAKER_00
You re not selling rubbernecking.
8
SPEAKER_02
So they need to be mindful about what they re consuming.
8
SPEAKER_00
I believe that that is the point.
8
SPEAKER_00
And I think that starts actually in a very close place, not on your phone and not on your TV.
8
SPEAKER_00
I think it starts with your relationships.
8
SPEAKER_00
I believe there are many people that should get divorced that aren t because their spouse is super negative and they re dragging them down.
8
SPEAKER_00
I think that before you do that, couples there, there s other things to do.
8
SPEAKER_00
I m hoping not people are like, whoa, yeah, yeah.
8
SPEAKER_00
Don t do that.
8
SPEAKER_00
Don t take me out of context.
8
SPEAKER_00
But I believe a lot of people
8
SPEAKER_00
have parents that are 70, that have been negative all 40 years of their childhood and life, and I don t think they should talk to that.
8
SPEAKER_00
If your mom is extremely negative, and you talk to your mom four times a day, because you re trying to rehabilitate your mom, you only have so much energy.
8
SPEAKER_00
And you re 40 now.
8
SPEAKER_00
I think you should talk to your mom twice a week instead of four times a day.
8
SPEAKER_00
And you should reallocate those hours to maybe your positive husband.
8
SPEAKER_00
to maybe your positive oldest son, to maybe a positive podcast.
8
SPEAKER_00
What you consume dictates what you think.
8
SPEAKER_00
It s why the world s changing so fast right now.
8
SPEAKER_00
There s so many new voices, so many new thoughts, so many different thoughts.
8
SPEAKER_00
It s why the world is changing.
8
SPEAKER_00
I believe the way that people get into a better mental place is by consuming practical optimism.
8
SPEAKER_00
Not delusional.
8
SPEAKER_00
I remember when The Secret came out.
8
SPEAKER_00
Everybody kind of misunderstood that book.
8
SPEAKER_00
They were like, if I just sit on my couch and pray for money, I ll get money.
8
SPEAKER_00
I don t think, I didn t read the book, but I was like, I have a funny feeling that s not what the book says.
8
SPEAKER_00
No, no, practical optimism.
8
SPEAKER_00
I talk about a lot of optimistic things, but it requires action.
8
SPEAKER_00
When you read the new book.
8
SPEAKER_02
I know, tell us about that.
8
SPEAKER_00
Day trading attention s hard.
8
SPEAKER_00
When people hear me talk about lots of content and this and you have to know how YouTube Shorts works, it s hard.
8
SPEAKER_00
Same with what we re talking about now.
8
SPEAKER_00
It s hard to tell your mom who you ve been enabling for 40 years that you need to cut her out a little bit.
8
SPEAKER_00
I don t mean cancel your mom, I mean regulate.
8
SPEAKER_00
It s hard to quit a job that pays you 200,000 a year
8
SPEAKER_00
without knowing your next job, but your boss and your coworkers are so toxic, it s been draining you for eight years.
8
SPEAKER_00
I don t think that s easy, not when you have a mortgage, not when you have college bills coming up, but I can tell you it s the answer of how to get happier.
8
SPEAKER_02
The point is, is it all starts with you and you have to take extreme accountability for your own life and look around and really look at the content you re consuming, look who you re around and actually say you have the power.
8
SPEAKER_00
There s not one person s excuse that I m willing to listen to for a sustained time.
8
SPEAKER_00
I ll be there for compassion up front, but eventually we re gonna have to talk about what are you gonna do about it.
8
SPEAKER_00
My friends, there s a lot of you doing this.
8
SPEAKER_00
Listen, if you re listening right now and you re 35 to 65, I m going wide, you re in the era of where you have to stop blaming your parents for everything.
9
SPEAKER_02
You re even younger.
9
SPEAKER_01
Yeah, and I m just, I m being, look what I m doing, I m being very empathetic.
9
SPEAKER_01
I m starting just at 35.
9
SPEAKER_01
That s old, though.
9
SPEAKER_01
I get it, brother, and I m with you, but I m gonna be incredibly compassionate.
9
SPEAKER_01
If you re 35, forget about the 25, 28 year olds, you re still kinda like, most people on Earth, 35 to 65, continue to blame their parents for what hasn t worked out.
9
SPEAKER_01
And what I m saying to them in the middle of this podcast is, hey, it s time to let that go and ask yourself, what are you gonna do about it?
9
SPEAKER_01
Because let me give you an insight.
9
SPEAKER_01
Your parents, they had parents too.
9
SPEAKER_01
And I love that you love Grandma Fran, but Grandma Fran s the one who fucked up your mom for you to be mad at your mom.
9
SPEAKER_01
You know, by the way, before we shit on grandma Fran, I don t know if you know about great grandma Gertrude, but she fucked up grandma Fran.
9
SPEAKER_01
And so like this lack of compassion or empathy for our parents who also got fucked up and this inability to be accountable for our ability to fix our fucked up, like you have generational shit, be the one that stops it.
9
SPEAKER_01
Or just be a contributor to the shit that s bothered you your whole life.
9
SPEAKER_01
Either you re a part of it or you break it.
9
SPEAKER_02
Yeah, you know, it s so funny.
9
SPEAKER_02
You mentioned your dad was 44 when you guys were working together.
9
SPEAKER_02
And I think about now having kids of my own.
9
SPEAKER_02
My mom was 22 when she had 22.
9
SPEAKER_02
And you re blaming me.
9
SPEAKER_00
You know what she s doing?
9
SPEAKER_02
You re blaming these people.
9
SPEAKER_00
I was on the bar with my tits out at 22.
9
SPEAKER_00
Jesus, you re fucking lucky that your mom was even responsible.
9
SPEAKER_02
You still kind of are.
9
SPEAKER_02
No, but that s why he likes you.
9
SPEAKER_00
Yeah, of course.
9
SPEAKER_02
To think I saw I went to that bar to think that like we re blaming people
9
SPEAKER_02
that were that age and they were in many cases younger than us for all of our problems later in life is crazy to me.
9
SPEAKER_01
Yes, and you combine that with where we are now with entitlement at scale where we think that everyone should see the world the way we see it.
9
SPEAKER_01
When you guys moved from LA to Texas, oh God is right.
9
SPEAKER_01
I am so sure, I remember hearing that, either from Mona or seeing it, I m like, oh, these poor two are about to get so much judgment from so many, because you did it a little bit earlier, right?
9
SPEAKER_01
And I m like, look, everyone s allowed to do, I don t understand the audacity of thinking your opinions on other people s lives are right.
9
SPEAKER_02
Oh yeah, we got lots of shit.
9
SPEAKER_00
Same people reach out and ask me how I like it and what s your neighborhood to live in.
9
SPEAKER_02
At this point now we re approaching 700-800 of these and we ve had people here and here, all sides of the political spectrum.
9
SPEAKER_02
And it s so funny because we have somebody on the right, people get really flustered.
9
SPEAKER_02
We have someone on the left, they get really flustered.
9
SPEAKER_02
I m like, listen, we just want to listen to people and understand what makes them tick.
9
SPEAKER_01
Look, me in the middle, and they re treating attention as purple for a reason.
9
SPEAKER_01
I m obsessed right now with purple.
9
SPEAKER_01
I m so tired of red and blue.
9
SPEAKER_01
I think most are.
9
SPEAKER_01
It s such horse shit.
9
SPEAKER_00
Purple s royal.
9
SPEAKER_01
It is.
9
SPEAKER_01
Purple is royal.
9
SPEAKER_01
I also think the other thing that happened, you know what really bothers me the most about the extreme red and blue of our society?
9
SPEAKER_01
We lost civility in it.
9
SPEAKER_01
Oh, yeah.
9
SPEAKER_01
We re just so nasty.
9
SPEAKER_01
And politicians are to blame.
9
SPEAKER_01
I m so upset with our politicians.
9
SPEAKER_01
Their lack of civility towards each other completely trickled down.
9
SPEAKER_01
I think it s such a shame.
9
SPEAKER_01
It s such a shame.
9
SPEAKER_00
We have to get to a point too where people are able to change their mind.
9
SPEAKER_00
Well, that s for damn sure.
9
SPEAKER_00
We get so stuck in the mud in the opinion.
9
SPEAKER_00
You have to be able to evolve your opinion.
9
SPEAKER_01
I m pumped when I change my mind.
9
SPEAKER_00
It s amazing.
9
SPEAKER_00
I love it.
9
SPEAKER_00
I mean, it s gross.
9
SPEAKER_00
There s no room to change your mind anymore.
9
SPEAKER_01
You know what the scary part is?
9
SPEAKER_01
People change their minds on things to be fully red and blue.
9
SPEAKER_01
I ve watched Friends in my circle.
9
SPEAKER_01
By the way, on the record, I don t judge my friends that are red or blue.
9
SPEAKER_01
I really don t.
9
SPEAKER_01
I m super purple, and I m like, because I m purple, I get it, I get it, I get it.
9
SPEAKER_01
I don t like that, I don t like that.
9
SPEAKER_01
I voted for both parties in my whole life.
9
SPEAKER_01
I m pretty fucking purple.
9
SPEAKER_02
I just hate the idea of having to pick a side without knowing what the issues are.
9
SPEAKER_01
Well, the part that really fucked me up was five, six years ago when it was really starting to get full momentum.
9
SPEAKER_01
I was like, oh, people are changing their minds to be red or blue.
9
SPEAKER_01
I literally watch people change their mind on abortion or gun control or big issues.
9
SPEAKER_01
I know them.
9
SPEAKER_01
I m like, I know what you ve thought about this.
9
SPEAKER_01
I m like, wait, you feel the peer pressure to be fully one or the other?
9
SPEAKER_01
That was sad.
9
SPEAKER_01
The extremities pulled everybody in.
9
SPEAKER_01
We ll go back.
9
SPEAKER_01
By the way, the 1960s were like this.
9
SPEAKER_01
It ebbs and flows, it ebbs and flows.
9
SPEAKER_01
I always believe in people.
9
SPEAKER_02
Think about how many bad business decisions were made because of that as well.
9
SPEAKER_01
Look, business to me is a whole different game.
9
SPEAKER_01
You re a media guy.
9
SPEAKER_01
Well, here s my thing.
9
SPEAKER_01
Everyone now asking their businesses to be political is the funniest shit I ve ever seen.
9
SPEAKER_00
Please go off on that.
9
SPEAKER_01
You know, I want you to go off on this because- Businesses are not capable of it.
9
SPEAKER_01
Of course.
9
SPEAKER_01
Businesses don t have the luxury of what media, governments, teachers, academia, like businesses have to either live or die.
9
SPEAKER_01
It s merit.
9
SPEAKER_01
Businesses are like sports.
9
SPEAKER_01
Like businesses have thousands of employees that see it both ways.
9
SPEAKER_01
What would you like them to do?
9
SPEAKER_02
I m going to speak on Texas, running this company, half Texas, half LA during the pandemic.
9
SPEAKER_01
You re in fake Texas, Austin is not necessarily Texas.
9
SPEAKER_02
Real Texas people will look at this and say, this isn t Texas.
9
SPEAKER_02
But it was funny because half the company says, if you do this thing, we re out.
9
SPEAKER_02
The other half of the company is saying, if you don t do this thing, we re out.
9
SPEAKER_02
I m like, guys.
9
SPEAKER_01
My point of view is everyone should be out, I ll start all over.
9
SPEAKER_01
How can you appease everyone?
9
SPEAKER_02
Of course, who knows?
9
SPEAKER_02
We ve done it.
9
SPEAKER_02
I sat down and said, listen, if people gotta go, they gotta go.
9
SPEAKER_02
I can t micromanage everyone s personal lives.
9
SPEAKER_01
And by the way, I also am empathetic to everyone.
9
SPEAKER_01
I get it.
9
SPEAKER_01
Anyway, listen, back to Meet Me in the Middle real quick, because I really know there s a lot of young parents here and I m pumped because I think a lot of them will pick this book up.
9
SPEAKER_01
My favorite part is when they read it to their kids, they re gonna have their own ahas.
9
SPEAKER_02
We re gonna read it tonight to our kids.
9
SPEAKER_01
No, that s not the real one, is it?
9
SPEAKER_01
We don t have the real one yet.
9
SPEAKER_01
No, we have the fake cover one.
9
SPEAKER_01
Yeah, it s not out yet.
9
SPEAKER_01
I don t even have it.
9
SPEAKER_01
I was like, fuck, how d you get it?
9
SPEAKER_01
I don t even know what the fuck s in it.
9
SPEAKER_01
Oh, wait.
9
SPEAKER_01
There is stuff in it.
9
SPEAKER_01
Oh, it is the real one?
9
SPEAKER_01
Oh, fuck, I want that.
9
SPEAKER_00
Yeah, we ll buy it.
9
SPEAKER_00
Day trading.
9
SPEAKER_00
How many?
9
SPEAKER_00
A thousand?
9
SPEAKER_00
We ll buy a bunch for the listener.
9
SPEAKER_02
We ll buy a bunch for the listener.
9
SPEAKER_02
Forty thousand?
9
SPEAKER_02
How many listeners do you have?
9
SPEAKER_02
What are these books?
9
SPEAKER_02
Hopefully not 40,000.
9
SPEAKER_02
We have 100 listeners.
9
SPEAKER_02
No, I m just kidding.
9
SPEAKER_02
We could do a giveaway.
9
SPEAKER_00
I m kidding, I m kidding.
9
SPEAKER_00
We could do a giveaway.
9
SPEAKER_01
No, we could do.
9
SPEAKER_01
I m really genuinely joking.
9
SPEAKER_01
That actually could be fun.
9
SPEAKER_01
I m genuinely joking.
9
SPEAKER_00
Go ahead.
9
SPEAKER_01
I m not joking.
9
SPEAKER_01
Buy 5,000.
9
SPEAKER_01
No, no.
9
SPEAKER_01
All right, here we go.
9
SPEAKER_00
Day trading attention, how to actually build brand and sales in the new social media world.
9
SPEAKER_00
What can people who are listening expect?
9
SPEAKER_00
What value are they going to extract?
9
SPEAKER_01
Either a creator on day seven of being a beauty influencer or they re the CMO of Coca-Cola.
9
SPEAKER_01
This is the modern Bible on how to be as good as possible at marketing.
9
SPEAKER_01
I believe this has a dark horse chance.
9
SPEAKER_01
of being the signature book.
9
SPEAKER_01
I don t know what the signature book of TV advertising was in 1968 when TV had just passed radio.
9
SPEAKER_01
I don t know what it is.
9
SPEAKER_01
I don t want to speak as if I do.
9
SPEAKER_01
My hope when I wrote it and I think it has a 5% chance because it s hard to pull off what I m about to say.
9
SPEAKER_01
But this book has the potential to be the true Bible blueprint architect for the next five years of social media marketing, which I believe is by far now the most important form of marketing and advertising.
9
SPEAKER_01
And so I wrote it with the intent that if you are literally doing 100,000 a year selling nail polish because you re making good TikToks, I can win for you.
9
SPEAKER_01
if you re the CMO of Coca-Cola or BMW, I can win for you.
9
SPEAKER_01
And the most interesting crowd, you two.
9
SPEAKER_01
Now, unlike when I wrote Crush It, even unlike when I wrote Jab, Jab, Jab, there are a lot of people that actually know what the fuck is going on.
9
SPEAKER_01
I wanted to write a book for even that set that I just know that you two, and you re in it, and I m watching you from afar, and I know what s going on.
9
SPEAKER_01
Like, when you really read it, you re like, fuck, we re not doing that.
9
SPEAKER_01
Or shit.
9
SPEAKER_00
That s why our fucking... I already found five things I m not doing.
9
SPEAKER_00
You know what s so funny?
9
SPEAKER_00
You mentioned that.
9
SPEAKER_00
I also think that, like, you get comfortable, you even said it, you get comfortable on one platform and you want to settle in and you want to get cozy.
9
SPEAKER_00
I constantly want to be challenging my perspective and my point of view.
9
SPEAKER_00
And you always seem to do that for me throughout all your books.
9
SPEAKER_01
Thank you.
9
SPEAKER_01
I m also in a great place in my career right now.
9
SPEAKER_01
Not only am I still Gary Vee, who wrote Crush and all that, but now VaynerX is huge.
9
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We re 2,000 people.
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It s global, right?
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We re huge in Asia.
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We re huge in LATAM.
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We re huge in Europe.
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We re big.
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We re spending billions of dollars in media on behalf of clients in social.
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Spend more with your media.
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You know what I mean?
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We re going back and forth.
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I mean, look at it.
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really, really in it, and I m at the helm of that.
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So it s almost like my dream of what I wanted to do, which was if I m the emperor, like in Star Wars, of social media, if I build the Death Star VaynerMedia that can point at anything and blow it up, and that s what I ve been doing for the last 15 years quietly.
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And you know what I would say, on a smaller scale, sometimes we go and speak to students at schools and mostly get brought in to talk about this whole world we all now live in, because a lot of students, they re just not taught in school, right?
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Of course.
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I, at my stage in my career, I m looking for books, like what do you read that s relevant?
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It s hard, it s hard to find.
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But this is very relevant to- Ready for this?
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So I think in the shower like a son of a bitch.
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Like it s my single favorite place to think.
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But I also take very fast showers.
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So I have like blitzes of like four minute thinking.
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Literally this morning, literally this morning.
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In the hotel, I was like, oh fuck, I need to get serious, because I knew I was doing today a bunch of book stuff.
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I was like, fuck, I need to get serious with college professors.
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This is the curriculum book.
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Yeah, this is the curriculum.
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I did a great job with that on.
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Maybe Jab, Jab, one of my books I went ham on.
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Thank you.
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I don t remember.
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This is the one I m supposed to deal with.
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But I love this from like any stage and even for Lauren and I, we will get value from this now.
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And there s not a lot of people you can go to that know their shit in this space.
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Does that make sense?
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A hundred percent.
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Like you can read about a lot of great executives, but they haven t done it in this way.
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And even me, who s putting out a lot of good content every day to help everyone good.
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a book I can really sit down and like nail it because you re getting clips of me.
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Hot takes, quick thoughts, but I was able to go platform by platform.
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I mean, for example, you too would explode on LinkedIn organically.
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Organic clips of this podcast on LinkedIn.
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would fucking crush.
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Taylor, you listen to that?
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And that s not something I think is top of mind.
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Like that s not how people are thinking.
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Like this kind of podcast on LinkedIn, what are you talking about Gary?
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Yes, because there s a lot of attention on it.
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There s a lot of young professionals on it.
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And some people don t like social media.
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So the only place you could fucking find them is LinkedIn.
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I m platform agnostic.
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I can t wait to be on this show in 20 years and say, you guys are still doing social media?
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Like I don t give a fuck about social media.
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I give a fuck about attention.
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Where s the attention?
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And one day that s gonna be in VR or AR or some shit we don t even know.
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By the way, if I wrote books in the early part of my career, I would have had a book called Email is King.
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I would have been like searching for search.
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Right.
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You know, I would have been like, like doing like websites are wonders.
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Bad words for days.
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Yeah.
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I m putting it out there that one day, could be in 10 years, but I m putting out positivity that Skinny Confidential is going to hire Vayner for my product line.
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I love it.
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I m putting it out there.
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Gary V, thank you for taking the time.
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Love you guys.
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I m going to do a TikTok with you for two minutes.
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I want to make sure I m fitted into your schedule.
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Go watch my TikTok.
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Where can everyone buy your book, your kid s book?
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Where can they find you?
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All the things.
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If I have not accomplished that yet, then, then I ve done a bad job.
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I think everyone listening to this is going to be very capable of finding whatever they want to find.
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So I appreciate you for that, but I m going to leave it at that.
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One of my last things to say, one of my, you just remind me of favorite things you ever said.
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One time someone asked you a question, you said G O O G.
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I used to use that as a good shtick in my keynotes.
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I was like, cause I would talk, you know, I was realizing when I was giving talks, I d be like, you know, like, I m like, okay, what you got to do on LinkedIn?
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And people were like, well, how do you make newsletters on LinkedIn?
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I m like, I got you.
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And I remember the first time I did, it was a huge crowd.
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Might ve been South by Southwest.
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It was a, I just remember it was a big ass crowd, 10,000, not like a hundred.
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And I was just like, all right, everybody take out your pen.
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I ll be like, here we go.
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G-O-O-G.
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I mean, this is career students.
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But Gary, how do I run ads on TikTok?
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If you don t know that you can Google that, then we re in big trouble already.
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Forever student.
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Thank you, Gary, for the man.
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Thank you.
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