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 We've got to understand that money is easy to earn.
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If you just write down, write this down right now.
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I am so happy and grateful now that I have multiple sources of income.
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If you write that out every day for the next 30, 60 days, you're going to become very, very aware of
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 Welcome to the School of Greatness.
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My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.
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And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
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Thanks for spending some time with me today.
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Now let the class begin.
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 Well, the earning of money is an exact science and it's governed by law.
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The amount of money you earn is in direct ratio to the need for what you do, your ability to do it, and the difficulty there is in replacing you.
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It's the need for what you do, your ability to do it, and the difficulty there is in replacing you.
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Now, in this business I'm in, you can earn an awful lot of money.
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 because there's a tremendous need for a person that does what I do.
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I've traveled all over the world from Shanghai to Buenos Aires to all over Europe, Asia, everywhere.
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Everywhere they need what I've got.
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There's a tremendous need.
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I can earn more money than a neurosurgeon.
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Now everybody has a brain, but not everybody needs it operated on.
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 You know?
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They needed to operate it in a different way.
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Yeah.
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The way you do it.
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It's the need for what you do, then your ability to do it.
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So if a person, if there's a great need for what a person's doing, then they've got to get really good at it.
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So you never stop getting better at it.
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You're good at what you do.
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And I don't mean to flatter you.
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You are just good at it.
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I watched you do it.
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Thank you.
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And you do it.
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Like I was mentioning, you're sort of the,
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 Talking about Larry King?
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Larry King, yeah.
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Because Larry was a master.
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Larry never talked about Larry.
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He never, it was all about you.
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You never heard him say I. It was always about, you know, interviewing the person.
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So there was a great need for what he did.
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He was entertaining a lot of people.
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His ability to do it, he was very good at it.
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So he was very difficult to replace.
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Now, when you're difficult to replace, your stock goes up.
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 we've got to learn how to earn money.
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And most people don't know how to earn money.
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Most people think you go to work to earn money.
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Do you know, I was in a seminar in Phoenix, probably a couple of years ago now.
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And this guy come over and talk to me.
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I knew him not well, but I knew him and he was a doctor and he told me he was thinking of quitting.
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I said, why are you going to quit?
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 Well, he said, the medical profession's all messed up now.
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He said, you got to put in more time to earn less money.
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I said, well, that's true.
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But I said, why'd you become a doctor?
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Well, he said, I love it.
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The fact that you're earning any money is a plus.
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You don't go to work for money.
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You go to work for satisfaction.
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There's two rewards in life.
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One is material and the other is psychic.
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 We shouldn't work for money.
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We should work for satisfaction.
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You provide service to earn money.
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Take some recording stars.
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I got the millions on a recording.
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But look at the millions of people that are being entertained.
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Construction workers, air flight attendants, restaurants, there's the music playing, entertaining all the people that can hear that music.
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 So they're entertaining all the people and that's where it's coming.
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You see, you do what you, you work at what you love to do and you'll get tremendous satisfaction.
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Like I love what I'm doing.
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I would do it for nothing if I had to pay it off.
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I just love it.
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I really love it.
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And so the fact that I love it, um,
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 why would I want to do anything else?
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And that's what I said to him, you get satisfaction from what you're doing, what you love to do.
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So every day when I get up to go to work, I'm doing what I love doing.
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 You provide service to earn money.
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I have all kinds of stuff that we have, stuff that we sell, programs that we're selling.
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Somebody buying them now, I don't know who they are or where they are, but I'm earning money right now while we're talking.
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And when I go to bed tonight, I'll be earning money and I'll earn it all night.
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And I like that idea, you know, because we're providing service.
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 So I think we have to get the money straight in our mind.
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And I don't think most people have it straight.
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If people don't, you mentioned if a person didn't like to talk about it, they have a problem with it.
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So start talking about it more.
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Absolutely.
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Yeah.
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If there's somebody that, that you're around a partner and associate or something, and they really don't want to talk about money, I think there's a problem there.
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 Yeah.
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If someone came to you and has struggled with money their entire life, whether they're in their early twenties or they're in their forties or fifties, and they asked you, Bob, what do I need to do to make my first million dollars?
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What would you say are the most important things they should think and act on next?
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Well, first of all, they got to believe that they can run the million dollars.
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 You got to develop a belief system.
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Our belief systems based upon our evaluation of something.
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And frequently if we reevaluate the situation, our belief about it will change.
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We've got to understand that money's easy to earn.
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I work with our sales staff all the time, um, helping them learn how to earn more money.
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I work with the members of our staff, different members of our staff.
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 helping them develop the desire to earn more money, and then I show them how they can do it.
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How do we believe if we've never seen evidence before or gotten results before of earning it?
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Yeah, it's through the repetition of it, through the repetition of writing it and believing it.
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I had an affirmation that I used for years, still use it.
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I'm so happy and grateful now that money comes to me in increasing quantities through multiple sources on a continuous basis.
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 I am so happy and grateful now that money comes to me in increasing quantities through multiple sources on a continuous basis.
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I just keep repeating that like a mantra and you write out, you know, I'm so happy and grateful now that I have my possession, a million dollars.
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And that's where you started out intellectually.
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Then you get emotionally involved.
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And if you keep doing that, ultimately you're going to attract the money and you've got to ask,
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 How can money be earned?
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Money can be earned in all kinds of different ways.
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We have a company, MSI Connect.
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It's a pet of mine, not my partner's.
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I don't think she's too in love with it.
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But I think it's a neat company.
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MSI is Multiple Source of Income Connect.
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And there's a lot of people there and they connect with each other.
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 And they set up joint ventures with each other.
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They set up affiliate things with each other.
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You can buy different things there.
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People sell stuff there.
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They study money there.
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You've got to get into an environment where money is talked about, where it's understood.
0
SPEAKER_01
 You know, it's interesting you say that because for years I have studied money at different levels and those levels of studying have gotten me to those results.
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But I've never been able to really, you know, but there's always a cap and you've got to learn something new in order to break through that cap into a new level.
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And I've never really understood the stock market.
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I've always just,
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 invested in certain things and allowed them to just work on their own, but I've never actually taken full ownership of learning it myself.
0
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I've always had a financial advisor and things like that.
0
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And now I said, you know what?
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I just want to understand the stock market.
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I want to learn it because I don't know.
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I'm still uneducated.
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I don't even know how to buy a stock.
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I bought my first stock like a few months ago myself.
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I've invested in stocks and index funds, but I've actually learned how to do it myself.
0
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 I was like, I need to find the best people that are doing this and learn from them and have conversations with them.
0
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And it's been amazing in a short amount of time by surrounding myself with people that are doing at an astronomical level, just by having a couple conversations, taking the risk and doing it myself and trying it and learn and fumbling around having no clue what I'm doing.
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I'm already seeing growth in a couple of months.
0
SPEAKER_01
 but if I didn't have the awareness to ask those questions and surround myself with that knowledge and then apply it and continue to learn from it, I'd still be stuck to where I was before.
0
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And so I think that's what we need to, I love the way you talk about the environment, about constantly being curious, asking these questions and having the conversations because it doesn't matter how successful we are, we'll be stuck to a level of our past knowing until we break through and find a new knowing.
0
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I'm curious, for those who,
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 want to learn the millionaire morning routine.
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They want to master this.
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They want to learn what do those, uh, millionaires and billionaires do with their morning routine.
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You've already shared a few things that you do.
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What would it look like if you had 90 minutes in the morning to set yourself up to reprogram your, uh, money mindset?
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Well, I don't think it would take you 90 minutes.
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Um, you could spend, um, Oh God, nine minutes.
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 If you just write down, write this down right now.
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I am so happy and grateful.
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I am so happy and grateful now that I have multiple sources of income.
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I am so happy and grateful now that I have multiple sources of income.
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If you write that out every day for the next 30, 60 days,
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 you're going to become very, very aware of having multiple sources of income.
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Wealthy people all have multiple sources.
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They don't have one or two.
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They have a whole bunch of them.
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I don't know how many sources of income I've got.
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I'm not even interested in figuring it out because somebody else looks after that.
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I don't look after it, but I do know that you can do that.
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That's what Keith did it down in new Orleans.
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God, he just,
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 His life changed so dramatically.
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 I'll show you different things you can do because anyone can.
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You want to set up multiple sources of income.
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You know, I was flying on a plane to KL.
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I used to fly Toronto to KL once a month and back.
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It's 25 hours near one way.
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So when I'm on the air, in the air, I either work with names, words, or numbers.
0
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 And I wrote down one with six zeros.
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And I thought, what is the big deal about a million?
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You know, you often hear people say, what would you do if you had a million, if you won a million?
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And I get thinking about it.
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And I played with that on the plane for quite a while.
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And it dawned on me, they do not have one sorts of income.
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They don't have a job.
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Now, some people have a job, earn a million dollars, but that's, that's the unusual one.
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 And then I got playing with it further, and I broke it down.
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They'd have more than one, and then I got it multiple, and then MSI.
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Well, then I got thinking, we should run a seminar, teach people.
0
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 to earn a million dollars by setting up multiple sources of income.
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And when I got off the plane, I phoned Mark Victor Hanson down in Newport Beach.
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I was in KL.
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I woke him up in the middle of the night.
0
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And I got talking, he says, great idea.
0
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So we started the Million Dollar Forum.
0
SPEAKER_00
 And he got involved in Bernie Dorman, who just passed away, and Jack Canfield, Lee Poulos.
0
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In fact, that's where the Chicken Soup for the Soul books came from, from that particular seminar.
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And we were teaching people to set up multiple sources of income.
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Well, they earned many millions from that, but that's where that started.
0
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And you are in a beautiful position to set up all kinds of sources of income.
0
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So when you think of wealth,
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 You know, you might only earn $10,000 or $15,000 from one source.
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You might earn $200,000 or $300,000 from another.
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But you have a lot of them.
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And that's where you'll earn wealth.
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Like, I don't invest in the stock market.
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My wife's have bought stocks.
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Sandy buys stocks, I think.
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I just don't pay attention to it.
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It doesn't interest me.
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 I'd rather earn it by thinking, putting an idea to work, than let the stock market do for me.
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That doesn't excite me.
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I'd rather sit here and think.
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If I sat here for another hour after we get off, I could think of a way of creating a source of income.
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And it would be a good one, because they're all good.
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I'm very creative.
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My mind is conditional on that level.
0
SPEAKER_01
 Yeah.
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What do you think are three skills everyone should learn in order to generate more wealth and generate more income for themselves, or just to improve the quality of their life in general?
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What are those three skills you wish everyone could master?
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SPEAKER_00
You've got to be fairly creative.
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You've got to have a free flow of energy.
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Energy has to flow through.
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You can't be stubborn.
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You can't lock in on something and not want to let go of it.
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SPEAKER_00
 You've got to have a free flow.
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You've got to be interested in ideas, new ideas.
0
SPEAKER_00
You were talking about not wanting to watch television.
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SPEAKER_00
I don't watch much.
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SPEAKER_00
I love watching Shark Tank, though.
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SPEAKER_01
Yeah, it's great.
0
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I just interviewed Kevin O'Leary yesterday.
0
SPEAKER_01
Yeah, he's great.
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SPEAKER_00
Well, you worked with him yesterday, did you see?
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SPEAKER_01
 I just had Kevin O'Leary on yesterday.
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SPEAKER_00
Yeah.
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Well, you see, now that guy's mind, it's amazing the way it works.
0
SPEAKER_01
Yeah.
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SPEAKER_00
But you watch all of them, all those sharks, their mind, it works like a rocket, you know, and they, they break things down.
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Somebody will say something, they break all kinds of things down from what the one thing the person will say.
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 They are very, very sharp, every one of them.
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SPEAKER_00
And Kevin is certainly one of the sharp ones on there.
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But they all are.
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I don't know if there's one any sharper than the other.
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But they've got a very free flow of ideas.
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SPEAKER_01
Yep.
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So flow of energy, free flow, interested in new ideas.
0
SPEAKER_01
What's another skill?
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SPEAKER_00
I think you have to be service-oriented.
0
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You really have to be thinking of how to do things for people, how to help people.
0
SPEAKER_00
 Because money is a reward received for service rendered.
0
SPEAKER_01
Yeah.
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It's hard to, uh, it's hard to help others when you're always consumed with the negativity in your own life.
0
SPEAKER_01
Oh, well, I mean, that's the mentality.
0
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If a person is like that, let's suppose they're really locked in on problems, but they hear what I've just said.
0
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They really got to think of serving others.
0
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How can I serve others?
0
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How can I be of greater service?
0
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 You're going to figure it out.
0
SPEAKER_00
Discipline yourself for let's say 30, 60, 90 minutes a day sitting down and thinking of writing down 10 ideas that could be of service to other people.
0
SPEAKER_00
And you probably won't get very good ones for the first little while, but if you keep doing it, they'll keep coming.
0
SPEAKER_01
 Absolutely.
0
SPEAKER_01
Or you'll try stuff in the beginning and you'll learn something from those efforts and you'll realize how to make them better and maybe don't stick with them.
0
SPEAKER_01
When I started, I was like doing stuff, just hustling around, trying to figure it out.
0
SPEAKER_01
And you realize what doesn't work for you until you realize what does work.
0
SPEAKER_01
What's something else you recommend doing in the morning routine?
0
SPEAKER_01
I know you mentioned writing down this
0
SPEAKER_01
 sentence every day, I am so happy and grateful that now I have multiple sources of income.
0
SPEAKER_01
What other things would you recommend for people to develop that millionaire mindset in the morning?
0
SPEAKER_00
Get books on money.
0
SPEAKER_00
You Too Can Be Prosperous is one.
0
SPEAKER_00
That was the one by Robert Russell, You Too Can Be Prosperous.
0
SPEAKER_00
Think and Grow Rich.
0
SPEAKER_00
The Master Key to Riches by Napoleon Hill.
0
SPEAKER_00
 Get reading these books.
0
SPEAKER_00
And get a partner to read them with.
0
SPEAKER_00
The partner doesn't have to be somebody you're living with.
0
SPEAKER_00
It could be somebody on the other side of the country.
0
SPEAKER_01
Why is that important to have a partner reading with you?
0
SPEAKER_00
Well, you usually will do it.
0
SPEAKER_00
And if you take, here's a great book, Power Awareness.
0
SPEAKER_00
 Now, when you look at this, it's got a red band across the bottom.
0
SPEAKER_00
The Power of Awareness, you'll find it without this red band, don't get that.
0
SPEAKER_00
This is the one.
0
SPEAKER_00
This has also included A Weakened Imagination, Power of Awareness by Neville.
0
SPEAKER_00
This is a phenomenal book.
0
SPEAKER_00
This is going to expand the mind.
0
SPEAKER_00
Then get into Master Key on Riches.
0
SPEAKER_00
 You too can be prosperous and think and grow rich on money.
0
SPEAKER_02
 Well, I think we've been programmed quite a bit with our relationship with money.
0
SPEAKER_02
We have a relationship with everything known in our environment.
0
SPEAKER_02
You have a relationship, a neurological network in your brain for your parents, for your cell phone, for your computer, where you live, where you've lived in the past, what you're going to do tomorrow.
0
SPEAKER_02
For the most part, the brain is a reflection of everything that we know, right?
0
SPEAKER_02
 So along with that is our relationship with money.
0
SPEAKER_02
And I feel like I have a really good relationship with money because I work on having a really good relationship with everything in my life.
0
SPEAKER_01
Did you always have a good relationship with money?
0
SPEAKER_02
I think so.
0
SPEAKER_02
I think so.
0
SPEAKER_02
I've never really lived in lack.
0
SPEAKER_02
That just wasn't part of it.
0
SPEAKER_02
Even when I went to college and I had to take out student loans and stuff, I always figured out a way to always be a little bit ahead of the curve.
0
SPEAKER_01
 Many businesses are hiring for holiday jobs, and some of these job titles might not be what you expect.
0
SPEAKER_01
Think Turkey Catcher, Bilingual Santa Claus, and Reindeer Wrangler.
0
SPEAKER_01
Yes, these are actual jobs on ZipRecruiter.
0
SPEAKER_01
And if ZipRecruiter can fill these roles, then what roles can't they fill?
0
SPEAKER_01
 And if you're hiring, you should go to ziprecruiter.com slash greatness.
0
SPEAKER_01
ZipRecruiter simplifies the whole hiring process using its powerful technology to find and match the right candidates up with your job.
0
SPEAKER_01
And you can easily send a personal invite to candidates who seem perfect for your job as well.
0
SPEAKER_01
So they're more likely to apply.
0
SPEAKER_01
 ZipRecruiter also has an easy to use dashboard with a complete suite of tools that lets you filter, review, and rate your candidates all from one place.
0
SPEAKER_01
And I'm currently working on growing my team.
0
SPEAKER_01
And to me, hiring is one of the most important steps in setting your business up for success.
0
SPEAKER_01
I don't take it lightly.
0
SPEAKER_01
So I'm excited to start getting ZipRecruiter's help with finding our future hires.
0
SPEAKER_01
Discover hiring joy with ZipRecruiter.
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SPEAKER_01
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SPEAKER_01
 See for yourself by going to this exclusive web address to try ZipRecruiter for free at ZipRecruiter.com slash greatness.
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SPEAKER_01
Again, that's ZipRecruiter.com slash G-R-E-A-T-N-E-S-S.
0
SPEAKER_01
ZipRecruiter, the smartest way to hire.
0
SPEAKER_02
 Let's back up and just look at how people form beliefs, because most beliefs are created from past experiences, right?
0
SPEAKER_02
So children, when they're in their early ages, their brainwaves are very slow.
0
SPEAKER_02
Like their brainwaves are in alpha when they're like 7 to 12.
0
SPEAKER_02
 Theta when they're like two to six years old and and they're in Delta like when they're when they're you know Newborn to two years old and so these brainwave states are states that were really suggestible to information So when we hear information, we believe it and we accept it.
0
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We believe it we surrender to it as if it's the truth without analyzing it because there's no analytical facilities yet and
0
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 The analytical mind starts around 12 or so, seven to 12, and that analytical mind is actually what creates a barrier between the conscious mind and the subconscious mind.
0
SPEAKER_01
So before 12, roughly, what we see, how we model our parents' behavior, what they say to us.
0
SPEAKER_02
It's all being programmed subconsciously, right?
0
SPEAKER_02
And so that's really, really important because if you heard money is the root of all evil,
0
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 Money is bad.
0
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Only certain people are allowed to make money.
0
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You have to work hard to make money.
0
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This is how you got to do it.
0
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 That becomes the foundation subconsciously.
0
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That's like recording an audio file.
0
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You just keep recording that audio file, it becomes a subconscious program.
0
SPEAKER_02
So a lot of people have a relationship with money based on either what they've been told or what they've experienced in their outer environment.
0
SPEAKER_02
 So then we gain information from our environment and the stronger the emotion we feel from experiences in our lives, the more altered we feel inside of us, the more the brain freezes a frame and takes a picture.
0
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And that snapshot is called the memory.
0
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Based on an emotion.
0
SPEAKER_02
 based on emotion.
0
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The emotion alters our internal state.
0
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So you're going along as Louis, feeling really good, and all of a sudden you have this trauma, you have this crisis, you have this shock, and all of a sudden you have this dramatic change in your internal state and your senses get heightened, and then you freeze the frame and you associate this internal state with whatever it is that's causing it, right?
0
SPEAKER_02
And that's how we create long-term memories, right?
0
SPEAKER_01
So.
0
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Are painful memories more powerful or beautiful memories more powerful?
0
SPEAKER_02
 They're both equal.
0
SPEAKER_02
Okay, they're both equal.
0
SPEAKER_02
But but the problem is I think most people Experience from more than negative emotions, right?
0
SPEAKER_02
And those are negative motions really are derived from the hormones of stress, right?
0
SPEAKER_02
So the alarm system the emergency system creates an arousal, you know inwardly and that arousal saying there's something dangerous in your outer environment, right and it could be a person a circumstance an accident or whatever and
0
SPEAKER_02
 And that change in emotional state causes you to remember the event, you got to pay attention, right?
0
SPEAKER_02
You got to stay really, narrow your focus on the cause.
0
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So think about people who have relationships with money, right, from the past, all beliefs
0
SPEAKER_02
 are based on past experiences.
0
SPEAKER_02
So you have an experience where you lose money, you have an experience where money's taken away from you, you have an experience where you don't have enough, you're living in a place where there's not enough money or a family that's not enough money, then the emotion that most people are living by on a moment-to-moment basis is lack.
0
SPEAKER_02
 like I'm in lack of having something that I want, okay?
0
SPEAKER_02
Now there's nothing wrong with that because the experience changes your emotional state, you freeze the frame, you take a picture.
0
SPEAKER_02
The problem is...
0
SPEAKER_02
 That's hardware.
0
SPEAKER_02
So we think neurologically within the circuits of that past experience, and we feel chemically within the boundaries of that emotion, which would say, for example, be lack, right?
0
SPEAKER_01
So now, the person says- Before you go on to the next thing, what happens to the body and the mind when it is in an environment of lack?
0
SPEAKER_01
Mentally or physically, I'm in lack.
0
SPEAKER_01
What is the body and the mind saying?
0
SPEAKER_02
Yeah, so the body is saying, I'm waiting
0
SPEAKER_02
 for some external event to occur.
0
SPEAKER_02
I win the lottery.
0
SPEAKER_02
I marry the right guy.
0
SPEAKER_02
Whatever it is that you're waiting for that event to occur, that experience produces an emotion.
0
SPEAKER_02
So the emotion then takes away the lack.
0
SPEAKER_02
 And so when we play the game in three-dimensional reality, the creation game in three-dimensional reality, we experience separation from everyone or everything because our senses fool us into the illusion, the hallucination of separation.
0
SPEAKER_02
I'm here and you're there.
0
SPEAKER_02
I'm here and the door is over there.
0
SPEAKER_02
So I'm aware that I'm here at one point of consciousness.
0
SPEAKER_02
 And the door is over there, another point of consciousness.
0
SPEAKER_02
Okay, so in order for me to get from here to the door, I gotta move my body and do something through space.
0
SPEAKER_02
I gotta do something, and everything in this three-dimensional reality is gonna take time and energy, right?
0
SPEAKER_02
So, okay, so then here's Lewis right here.
0
SPEAKER_02
 And then he says, okay, I want this experience in my future and your brain automatically predicts and projects How far in the future you think it's going to take maybe it's a year five years ten years thirty years Oh my gosh, right because that's what it's going to take to pay off that house, right?
0
SPEAKER_02
So now One point of consciousness i'm here.
0
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The other point of consciousness is where i'm placing my dream.
0
SPEAKER_02
So i'm in separate
0
SPEAKER_02
 From that experience.
0
SPEAKER_02
So then how do I get to that experience in three-dimensional reality?
0
SPEAKER_02
You got to get up and you got to do something.
0
SPEAKER_02
Yeah, go to work Get a drive to work.
0
SPEAKER_02
It takes energy.
0
SPEAKER_02
You got to fill your car with gas.
0
SPEAKER_02
You got to eat food You got to work, you know all this up.
0
SPEAKER_02
You got to sleep.
0
SPEAKER_02
You got to recover if there's stress and now people are
0
SPEAKER_02
 In a sense, waiting for the experience that's 10 years down the road or 30 years down the road to happen, to take away the lack of them not having it.
0
SPEAKER_02
And unfortunately, many times when the experience finally occurs, they can't enjoy it because they're too exhausted, right?
0
SPEAKER_02
So you play the game.
0
SPEAKER_02
 You go to school, you study really hard, or you study on your own, you develop some skills, you make the right choices, you start saving money, you start learning from your mistakes, and then the game is how many things can you accumulate, and that accumulation then you associate with being wealthy, or being abundant, or being successful, right?
0
SPEAKER_02
And some people get really good at it, right?
0
SPEAKER_02
You can get really good at that.
0
SPEAKER_02
But for the most part, though,
0
SPEAKER_02
 When we create from three-dimensional reality, we're creating from lack and separation.
0
SPEAKER_02
In other words, you're driving down the road and you see someone driving a car that all of a sudden you realize that you don't have.
0
SPEAKER_02
The moment you become aware that that person has that car and you don't have it, you're in lack of having it, right?
0
SPEAKER_02
So what the brain naturally does is it naturally creates you driving that car.
0
SPEAKER_02
And you have an image of yourself driving that car and you start identifying, wow, that would be a greater experience for me to have.
0
SPEAKER_02
 The problem is the distance between the thought of what you want and the
1
SPEAKER_01
 experience of actually happening for most people.
1
SPEAKER_01
 is the concept called time, right?
1
SPEAKER_01
Between cause and effect, right?
1
SPEAKER_01
So some people develop the ability to manage themselves and manage their life, develop certain skills and they can pay for it and they can get it very quickly.
1
SPEAKER_01
The problem is, when the novelty of that experience wears off, you know, the car, and they're no longer identifying with that, and the feeling of emptiness and lack comes back.
1
SPEAKER_04
They need to find something else to attach a feeling.
1
SPEAKER_01
They gotta go find something else.
1
SPEAKER_01
And so there's this game that goes on where you never have enough, right?
1
SPEAKER_01
And that's the lack game, right?
1
SPEAKER_01
 So then, if you think about people having the things they want in their life, when they create from lack and separation, it's the experience in three-dimensional reality that produces the emotion, and the emotion is saying, let's feel and experience this thing that you've been in lack and separation from, and that emotion then takes away the lack or separation.
1
SPEAKER_01
But you've worked really hard to get it.
1
SPEAKER_01
Nothing wrong with that.
1
SPEAKER_01
Is there another way to do it?
1
SPEAKER_01
Yes.
1
SPEAKER_01
 The person who's living in lack is waiting for their wealth to feel abundant.
1
SPEAKER_01
They're waiting for their success to feel empowered.
1
SPEAKER_01
 They're waiting for their healing to feel gratitude.
1
SPEAKER_01
They're waiting for their new relationship to feel love.
1
SPEAKER_01
They're waiting for their mystical experience to feel awe.
1
SPEAKER_01
That's the Newtonian model of reality, of cause and effect.
1
SPEAKER_01
Waiting for that event to happen to take away this separation or lack.
1
SPEAKER_01
Nothing wrong with it.
1
SPEAKER_01
It's the way most people create.
1
SPEAKER_01
But what we've discovered is actually something else.
1
SPEAKER_01
The moment
1
SPEAKER_01
 you feel gratitude, your healing begins.
1
SPEAKER_01
The moment you feel worthy and abundant, you're generating wealth.
1
SPEAKER_01
The moment you're empowered, you are moving towards your success.
1
SPEAKER_01
The moment you're in love with yourself and you're in love with life, you'll create an equal.
1
SPEAKER_01
The moment you are in awe of life, you're going to have a mystical experience.
1
SPEAKER_01
And so that's causing an effect, right?
1
SPEAKER_02
 Do you understand how much more valuable you are than money?
1
SPEAKER_02
And how much more, remember, Buddhist monks, there's millionaire achievers that go to Buddhist monks all the time.
1
SPEAKER_02
The reverse never happens.
1
SPEAKER_02
There's no Buddhist monks going, how do I get the Lamborghini?
1
SPEAKER_02
I need to make millions.
1
SPEAKER_02
Yeah.
1
SPEAKER_02
 Why is that?
1
SPEAKER_02
Because the highest thing we have, the number one asset we have is our connection to ourself.
1
SPEAKER_02
And then most of us think it's money.
1
SPEAKER_02
So we make that the highest vibration, but it's not.
1
SPEAKER_02
It's inner peace.
1
SPEAKER_02
It's this moment and you have that available and we over, you know, the best things in life are free is a very cliche sentence, but it's true.
1
SPEAKER_02
And that's true, but also we only pay attention to what we invest in financially.
1
SPEAKER_02
 So we overlook meditating here, but if we could pay to meditate, we'd all of a sudden do it.
1
SPEAKER_02
So we have to understand that what is free for real will bring in everything else that you want.
1
SPEAKER_02
I have a rule too with money that you might think is cool.
1
SPEAKER_02
This is a thing that I want to offer people.
1
SPEAKER_02
If you're trying to figure out
1
SPEAKER_02
 How do you create a space for money?
1
SPEAKER_02
I offer people to think about how they think about money.
1
SPEAKER_02
Like think about how unconsciously you think about it.
1
SPEAKER_02
Like you're never enough, you're the root of all evil, whatever.
1
SPEAKER_02
Now picture that you're money on a date with you.
1
SPEAKER_02
And if you're on a date with a person who says you're never enough, you're the root of all evil, you'd never wanna be there, right?
1
SPEAKER_02
Well money doesn't wanna be in the vibration of someone that's judging it.
1
SPEAKER_04
You reject that person, so you're rejecting money.
1
SPEAKER_02
 I'm going to use you to get someone to like me.
1
SPEAKER_02
This is how money is seen.
1
SPEAKER_02
So how could money show up if that's how you see it?
1
SPEAKER_02
Because you wouldn't stay with someone on a date that said you're never enough.
1
SPEAKER_02
 You're the root of all evil.
1
SPEAKER_02
It's like, okay, so how would you like to be seen on a date?
1
SPEAKER_02
You'd like to be seen as I love you no matter what.
1
SPEAKER_02
No matter if you're small or big, if you're off or on, if you're feeling like, I love you all the way.
1
SPEAKER_02
And if you can look at your debt or have $1 in the bank and go, I love you.
1
SPEAKER_02
 Now you're creating a vibrational space for it to show up because you're safe, because your focus isn't on money and how it needs to change.
1
SPEAKER_02
You're much better off because you're on how you're going to change.
1
SPEAKER_02
And when you start changing like we just did and looking at these things and not needing to overcome as much as loving it, now you're focused on the thing that actually creates the money.
1
SPEAKER_02
Remember, every dollar you've ever made came from you.
1
SPEAKER_02
So don't get excited about money, get excited about you.
1
SPEAKER_02
 Right?
1
SPEAKER_02
Like, if I went on a hike with you, we get lost in the woods, I run a corner, I'm not with you and we find a waterfall.
1
SPEAKER_02
I find it, you don't see it.
1
SPEAKER_02
I fill a cup up with water and I come back and I say to you, dude, a cup of water.
1
SPEAKER_02
 What am I not showing you?
1
SPEAKER_02
I'm showing you the small thing.
1
SPEAKER_02
Yeah, not the waterfall.
1
SPEAKER_02
Not where it came from.
1
SPEAKER_02
The source.
1
SPEAKER_02
The source of the water is the much more important thing.
1
SPEAKER_02
So none of us look at the source of where our money came from.
1
SPEAKER_02
We look at the money.
1
SPEAKER_02
So you're sitting here dwelling, not you, but people that were dwelling on the cup of water.
1
SPEAKER_02
Yeah.
1
SPEAKER_04
Not us being the source of creating more.
1
SPEAKER_02
Every dollar you've ever made came from you.
1
SPEAKER_02
Get excited about you.
1
SPEAKER_02
 Start the focus on what you are, not what money will give you.
1
SPEAKER_04
Your energy is going to attract or repel more wealth.
1
SPEAKER_04
A mentor of mine said, I was at a
1
SPEAKER_04
 salsa club, learning how to salsa dance, terrified out of my mind, and I saw a guy who was amazing, who was a public speaker, he actually got me into public speaking, and he said, the world makes room for passionate people.
1
SPEAKER_04
I think money is attracted to passionate people as well, because people are passionate about life, they bring an energy, they bring a richness, a fullness, a richness, and they attract riches, whether it be through the community, or the art they're creating, or the business they're creating, and you're gonna start to attract
1
SPEAKER_02
 especially in this time because I know there's people watching this go, well, what do you say about all the greedy billionaires and blah, blah, blah.
1
SPEAKER_02
And what I say is that's the old consciousness.
1
SPEAKER_02
In fact, we see through it and it's starting to crumble.
1
SPEAKER_02
So the old way of doing things selfish was a conscious shift because I believe in like the 50s, everyone was just like a factory worker working for, and then it was like this breakaway where an entrepreneurial boom happened.
1
SPEAKER_02
So taking your focus off of the old story,
1
SPEAKER_02
 and moving into what you are and learning how your thinking changes things was the highest consciousness we understood at the time.
1
SPEAKER_02
So at that time that created this old consciousness of your focus you know changes it so you think positive whatever.
1
SPEAKER_02
 And that created it, and then we keep going and take a good thing too far, and then all of a sudden it's this billionaire thing.
1
SPEAKER_02
You can feel the most controlling mindsets crumbling.
1
SPEAKER_02
You can feel the suicides from the people that have made lots of money but see that it's not the answer.
1
SPEAKER_02
You can feel the people that are controlling other people.
1
SPEAKER_02
All the control, as the control fell in you during this interview, as you said goodbye to the old story and kind of loved it,
1
SPEAKER_02
 All control in the world is starting to fall.
1
SPEAKER_02
And the old structures aren't working.
1
SPEAKER_02
And what will work in the new century, in the new future, is the birth of this consciousness.
1
SPEAKER_02
This consciousness following your heart.
1
SPEAKER_02
You will not be able to make money just from massive achievement.
1
SPEAKER_02
It won't work.
1
SPEAKER_02
I'm telling you, we see through it.
1
SPEAKER_02
The consciousness sees through it.
1
SPEAKER_02
It's too small.
1
SPEAKER_04
 What have you done psychologically, mentally, and emotionally to prepare for the big swings when you see, oh, my money just went up 10x in the last three months.
1
SPEAKER_04
Oh, I'm negative hundreds of thousands in a few weeks, or millions.
1
SPEAKER_04
What have you done to prepare for that mentally, and spiritually, and psychologically?
1
SPEAKER_03
I'm glad you brought that up because one of the things that I say
1
SPEAKER_03
 is that the psychology of investing is just as, if not more important, than the actual how-tos of investing.
1
SPEAKER_03
And that's especially true when it comes to something like the stock market.
1
SPEAKER_03
In real estate, it's tough, but the difference between real estate and the stock market is if you buy a, say, $200,000 home, it's not going to go to zero next week, next month, or really ever, because you have some land, you have a physical property.
1
SPEAKER_03
In the stock market, it can happen.
1
SPEAKER_03
 And so there's a couple of things that you can see.
1
SPEAKER_03
You invest in stocks too?
1
SPEAKER_03
I invest, so I invest my money in five places.
1
SPEAKER_03
Real estate, stocks, startups, cryptocurrency, and physical gold.
1
SPEAKER_04
In that descending order of like value from the most to the least?
1
SPEAKER_03
Yeah, I would say so.
1
SPEAKER_03
And then, you know, if you want to put my business in there, then that would be number one.
1
SPEAKER_03
Startups, number one.
1
SPEAKER_04
Your business and startups, number one.
1
SPEAKER_03
Yeah.
1
SPEAKER_03
But I also invest in other startups as well.
1
SPEAKER_03
But it kind of, I would say in that order, yes.
1
SPEAKER_03
 But in the stock market particularly, it is a liquid investment, meaning you can easily buy, you can easily sell.
1
SPEAKER_03
And that's what becomes a big psychological game because every day people are watching that ticker.
1
SPEAKER_03
Ah, I just made money.
1
SPEAKER_03
I just lost money.
1
SPEAKER_03
Ah.
1
SPEAKER_03
What's Tesla doing today?
1
SPEAKER_03
Tesla's up $2.
1
SPEAKER_03
Tesla's down $4.
1
SPEAKER_03
And it can really drain you.
1
SPEAKER_03
And I think most people who start off investing their money, they get sucked into that rat race.
1
SPEAKER_03
I did too.
1
SPEAKER_03
 Because when I first started investing my money in the stock market, I was like, wow, this is fun.
1
SPEAKER_03
This is exciting.
1
SPEAKER_03
Oh my God.
1
SPEAKER_03
It becomes like a drug.
1
SPEAKER_03
You become addicted to it because I was waking up every morning.
1
SPEAKER_03
I was like, I'm gonna become a day trader.
1
SPEAKER_03
I got it.
1
SPEAKER_03
And so, you know, I took a summer of when I was in college and that's all I did.
1
SPEAKER_03
I would wake up before the market and I would read the stock charts and I would trade these penny stocks.
1
SPEAKER_03
And some days I would, I would make a thousand dollars.
1
SPEAKER_03
Other days I would lose a thousand dollars.
1
SPEAKER_03
And by the end of the summer, I don't think I made any money.
1
SPEAKER_03
You just spent all this time.
1
SPEAKER_00
I spent all my time.
1
SPEAKER_03
And I realized this is not for me.
1
SPEAKER_03
 Like I became so addicted to it, all you're doing is watching the numbers go up and down and ticker symbols and you're reading these forms.
1
SPEAKER_03
So the first thing is you have to understand that your psychology is important.
1
SPEAKER_03
What I do is I understand I'm not a trader.
1
SPEAKER_03
I don't trade, I don't flip, even when it comes to real estate, really any of my investments.
1
SPEAKER_03
I invest only the long term.
1
SPEAKER_03
So what does that mean?
1
SPEAKER_03
So I have two strategies when it comes to investing my money.
1
SPEAKER_03
I have an active strategy and I have a passive strategy.
1
SPEAKER_03
I'll start with the passive strategy because that's easy to understand.
1
SPEAKER_03
 Every month, I passively invest my money into stocks, physical, gold, and cryptocurrency.
1
SPEAKER_03
And so what that means is it's automatic, consistent, and it happens all the time.
1
SPEAKER_04
You're doing index funds with stocks?
1
SPEAKER_03
With stocks, I do ETFs, low-cost ETFs.
1
SPEAKER_03
And I have ETFs that give me exposure to the S&P 500.
1
SPEAKER_03
 That's kind of your safe, your value.
1
SPEAKER_03
S&P 500 are the biggest 500 companies in the stock market.
1
SPEAKER_03
So that's the kind of the safe value play.
1
SPEAKER_03
I have some ETFs that give me exposure to innovation, startups, growth, because I like that space.
1
SPEAKER_03
Much more risky, but you could see more potential upside.
1
SPEAKER_03
Risk means you could also see more downside.
1
SPEAKER_03
 And then I also have ETFs that give me exposure to emerging markets.
1
SPEAKER_03
These are countries that are overseas, countries like China, India, Korea, Brazil, countries that are up and coming to give you some diversification, not just in companies, but also in dollars, right?
1
SPEAKER_03
Diversifying out of the dollar, so Canada gives me that protection.
1
SPEAKER_03
So every week, I have money that's leaving my account and being invested into these different ETFs.
1
SPEAKER_03
I don't care whether the market's up or down, it happens every week.
1
SPEAKER_03
 In physical gold, every month, I use an app for this.
1
SPEAKER_03
There's a lot of apps that allow you to do this.
1
SPEAKER_03
I have money that's withdrawn out of my bank account that buys me physical gold.
1
SPEAKER_03
Now, people are going to say, why gold?
1
SPEAKER_03
For me, it's real money.
1
SPEAKER_03
It's another way of saving real money.
1
SPEAKER_03
Because now, if I have 50 grand of cash,
1
SPEAKER_03
 Would I rather save and bury that 50 grand of cash in my backyard or bury 50 grand of gold in my backyard?
1
SPEAKER_03
I'd rather bury the gold because I know that 50 grand of cash is guaranteed to lose value every single day.
1
SPEAKER_03
Gold is a store of value because it takes time, effort, and labor to mine physical gold.
1
SPEAKER_03
And that time, effort, and labor is represented through the physical piece of gold.
1
SPEAKER_03
 So that's why I own it.
1
SPEAKER_03
It's not a huge piece of my portfolio, but it's kind of that insurance.
1
SPEAKER_03
That's the way I look at it.
1
SPEAKER_03
It's protection in case everything else goes wrong, that I have some physical gold.
1
SPEAKER_03
So I have that.
1
SPEAKER_03
And then I have my cryptocurrencies.
1
SPEAKER_03
Now, I'm mainly in Bitcoin.
1
SPEAKER_03
I have some Ethereum, a couple other coins, but mainly Bitcoin.
1
SPEAKER_03
And every day, I buy a little bit of cryptocurrency.
1
SPEAKER_03
Again, I know it's volatile.
1
SPEAKER_03
I know you can see big swings up, big swings down.
1
SPEAKER_03
 I don't care.
1
SPEAKER_03
I'm buying it every single day.
1
SPEAKER_03
So that's my passive strategy where it doesn't matter what's going on in the market.
1
SPEAKER_03
I'm just going to keep buying no matter what's going on.
1
SPEAKER_03
Then my active strategy is now where I do more of the fundamental analysis where I understand where am I actually investing my money.
1
SPEAKER_03
 So this requires much more time and more effort on my end.
1
SPEAKER_03
So on the real estate side, I'm looking for deals that are paying me that 7% cash on cash return.
1
SPEAKER_03
And so I'm gonna be analyzing the numbers, looking through properties, walk through a lot of deals, and when I find something, I will go out and buy it.
1
SPEAKER_03
In the stock market, rather similar.
1
SPEAKER_03
I'm looking for companies that I believe in, that I believe are good fundamentally.
1
SPEAKER_03
Fundamentally means looking at the numbers, right?
1
SPEAKER_03
What do the revenues look like?
1
SPEAKER_03
Have the revenues been growing?
1
SPEAKER_03
How fast are they growing?
1
SPEAKER_03
10% a year, 20% a year?
1
SPEAKER_03
 What about the profits?
1
SPEAKER_03
But you also have to look a little bit deeper than just the profits because you want to see what's going on with the expenses.
1
SPEAKER_03
Where are they investing?
1
SPEAKER_03
Are their expenses going up because the cost of business is becoming more expensive?
1
SPEAKER_03
 or are the expenses rising because they're investing more in their company?
1
SPEAKER_03
So you gotta do a little bit of digging in there.
1
SPEAKER_03
And then in startups, obviously I invest in my own companies, but I also invest in startup companies.
1
SPEAKER_03
I love entrepreneurship.
1
SPEAKER_03
I am a huge fan of entrepreneurs.
1
SPEAKER_03
I love supporting other entrepreneurs because I never had that support when I was getting started as an entrepreneur.
1
SPEAKER_03
So one of the ways I can provide the support is through money, through investing in some of these entrepreneurs.
1
SPEAKER_03
So I invest in these startups.
1
SPEAKER_03
 Fourth, cryptocurrency.
1
SPEAKER_03
If a big cryptocurrency crash happens, well, I already know what I want to own.
1
SPEAKER_03
I'll just come in and buy more.
1
SPEAKER_03
And with gold, I don't really actively buy gold.
1
SPEAKER_03
But that's the four ways that I actively invest my money.
1
SPEAKER_03
Sure.
1
SPEAKER_04
And where are the three biggest revenue streams coming from for you?
1
SPEAKER_03
 Well, obviously business, you know, and that's across the different businesses.
1
SPEAKER_03
And then the second one, I would say, is real estate.
1
SPEAKER_03
That gives me that passive cash flow.
1
SPEAKER_03
And that those are my two real, when I talk about income cash in my pocket, it comes from my business and it comes from real estate.
1
SPEAKER_03
That's where my cash comes from.
1
SPEAKER_03
Nice.
1
SPEAKER_03
Yeah, it's pretty simple.
1
SPEAKER_04
 And what's the number one revenue generator in your business?
1
SPEAKER_04
Is it from YouTube?
1
SPEAKER_04
Is it from the newsletter?
1
SPEAKER_04
Is it from some other course or coaching?
1
SPEAKER_03
So the business is divided up.
1
SPEAKER_03
I have my personal brand, which is Minority Mindset.
1
SPEAKER_03
That's me on YouTube.
1
SPEAKER_03
That's my blog.
1
SPEAKER_03
And then I have market briefs and market insiders.
1
SPEAKER_03
 So number one would probably be my personal brand.
1
SPEAKER_03
And now, I don't think that's gonna last very long though.
1
SPEAKER_03
My personal brand is doing well because I built up this big following on YouTube, which was completely, it's funny, it's accidental.
1
SPEAKER_03
I never wanted to be a celebrity.
1
SPEAKER_03
I never wanted to be famous.
1
SPEAKER_03
I never wanted to be known.
1
SPEAKER_03
I started YouTube on accident.
1
SPEAKER_03
We talk about risks, making mistakes.
1
SPEAKER_03
 I've always been an entrepreneur and I went through a lot of different business ideas and one idea that I had, it was in the year of my grad school.
1
SPEAKER_03
I was taking a class on public speaking and my friend, my roommate at the time, he was like, you gotta watch this show called Shark Tank.
1
SPEAKER_03
I was like, okay, I don't watch TV.
1
SPEAKER_03
He said, but watch this show called Shark Tank.
1
SPEAKER_03
 And it's all about people pitching business ideas.
1
SPEAKER_03
And this class that I was taking, we had a project where I was supposed to pitch a product to the class, kind of like Shark Tank.
1
SPEAKER_03
I was like, that's easy.
1
SPEAKER_03
I do this with my friends all day and night long.
1
SPEAKER_03
That can't be hard.
1
SPEAKER_03
So I kept putting it off, putting it off, putting it off.
1
SPEAKER_03
I'm a procrastinator, especially when it came to school, because my mind was always somewhere else.
1
SPEAKER_03
And so now, one day I was late to class, like normal.
1
SPEAKER_03
I pick up my backpack and I start running, because I was like, oh, I'm a couple minutes late.
1
SPEAKER_03
And it's raining this day.
1
SPEAKER_03
 And as I'm running to my class, I stepped in a pothole filled with water.
1
SPEAKER_03
Now my foot is soaked.
1
SPEAKER_03
I sit down.
1
SPEAKER_03
I'm like, oh, I'm wet.
1
SPEAKER_03
My socks are wet.
1
SPEAKER_03
I'm uncomfortable.
1
SPEAKER_03
And the teacher goes, just breathe.
1
SPEAKER_03
It's your day.
1
SPEAKER_03
 Your day for what?
1
SPEAKER_03
She's like, it's your day to present.
1
SPEAKER_03
And I was like, oh my God, I forgot.
1
SPEAKER_03
And so, you know, obviously I don't tell her this, but I go stand in front of the class and I'm like, just think of something, anything, anything, just think of something.
1
SPEAKER_03
And so the first thing that comes to my mind were my wet socks.
1
SPEAKER_03
So I go up in front of the class, no practice, no preparation.
1
SPEAKER_03
And I pitched this idea of water resistant socks.
1
SPEAKER_03
That way now you can be an athlete, you can walk around and not have to worry about stepping in puddles.
1
SPEAKER_03
 I sat down and I was like, nice job Jaspreet.
1
SPEAKER_03
But that's actually kind of a cool idea.
1
SPEAKER_03
So I go home and I start Googling water resistant socks.
1
SPEAKER_03
And they had these really thick, uncomfortable looking things that people wore when they go fishing and stuff.
1
SPEAKER_03
But nothing made for athletes, people to wear in their regular life.
1
SPEAKER_03
So I was like, oh, maybe I'm onto something.
1
SPEAKER_03
 So then I spent a lot of time trying to develop this technology, working with textile engineers, working with sock manufacturers, and I created a water-resistant sock.
1
SPEAKER_03
And now I go to launch this company, and I got approached by a marketing company, quote-unquote marketing company, and they said they're going to help me blow up my sales, they're going to help me do all this stuff, they're going to help me make all this money.
1
SPEAKER_03
 And I was really skeptical.
1
SPEAKER_03
And then they said, don't worry, we have a 100% money back guarantee.
1
SPEAKER_03
If you're not completely satisfied, if we don't make our money back, you can get all of your money back.
1
SPEAKER_03
I said, Okay, that sounds pretty good.
1
SPEAKER_03
So I gave him money was a few grand, I think like $3,500, which is a lot of money.
1
SPEAKER_03
And
1
SPEAKER_03
 The next day, after I gave them the money, I had a bad feeling in my stomach.
1
SPEAKER_03
I was like, you know, I'm a marketer.
1
SPEAKER_03
I like, I like the way I can promote products.
1
SPEAKER_03
I just, just something didn't seem right.
1
SPEAKER_03
So I call up the guy and I say, Hey man, I know that we haven't started yet.
1
SPEAKER_03
Look, I just want to have my money back.
1
SPEAKER_03
You know, I want to end this on amicable terms before you guys spend any money.
1
SPEAKER_03
Let's just, let's just, um, you know, end it now.
1
SPEAKER_03
And he said, okay, no problem.
1
SPEAKER_03
But it's been hold.
1
SPEAKER_03
And I was in the gym at the time and I was really frustrated because I was between sets and he puts me on hold for a long time.
1
SPEAKER_03
 And then all of a sudden the phone line goes be I was like, oh something's not right So then I call up the other number I have they don't pick up I start emailing them and I never hear from them again found out I got scammed.
1
SPEAKER_03
They were a fake company.
1
SPEAKER_03
Oh So now I was irritated.
1
SPEAKER_03
I launched the company.
1
SPEAKER_03
We had an amazing launch I think I don't remember exactly but in the first 30 days we did over if either 17,000 or $20,000 in sales right off of the gate.
1
SPEAKER_03
Mm-hmm and
1
SPEAKER_03
 And I was still, I had this like kind of chip on my shoulder.
1
SPEAKER_03
I was like, that's not cool.
1
SPEAKER_03
Like nobody supported me as an entrepreneur.
1
SPEAKER_03
Nobody wanted me to do this, especially when it came to the sock business.
1
SPEAKER_03
I mean, there were so many jokes thrown at me because they're like, oh, you left medicine to go sell socks.
1
SPEAKER_03
You know, I was just so frustrated by it.
1
SPEAKER_03
And I was like, you know, people don't see what I see.
1
SPEAKER_03
They don't have my vision.
1
SPEAKER_03
 I want to do something to help other people like me.
1
SPEAKER_03
So I put out this course on Udemy, seven bucks, on how to launch a business without getting screwed over.
1
SPEAKER_03
I didn't really care about making money.
1
SPEAKER_03
I just wanted to help people because I was so angry.
1
SPEAKER_03
And people loved it.
1
SPEAKER_03
And they were like, dude, can you please start a social media page?
1
SPEAKER_03
Start an Instagram page.
1
SPEAKER_03
 And I did it under the alias Minority Mindset.
1
SPEAKER_03
The whole idea being, just thinking differently than the majority of people, because that's what I thought I always did.
1
SPEAKER_03
From the point where I started hosting parties, instead of going to the parties, to then buying real estate when everybody was out blowing their money they didn't have in college, to now starting this company.
1
SPEAKER_03
I was like, y'all have this thing, Minority Mindset.
1
SPEAKER_03
So I called it that.
1
SPEAKER_03
 And then I said, okay, I'll start an Instagram page, just posting the same stuff, like just here and there, like things that I wish I would have learned, known about starting a business and about investing in money that somebody, I wish someone would have taught me.
1
SPEAKER_03
And then everyone says, Jaspreet, I like this.
1
SPEAKER_03
Can you make long form content?
1
SPEAKER_03
Can you create a blog?
1
SPEAKER_03
And I was like,
1
SPEAKER_03
 Well, English is my second language.
1
SPEAKER_03
You're not going to like my writing.
1
SPEAKER_03
So no, I can't start a blog.
1
SPEAKER_03
But I don't mind talking.
1
SPEAKER_03
So I'll start a YouTube channel.
1
SPEAKER_03
So then I started this YouTube channel called Minority Mindset.
1
SPEAKER_03
And that slowly organically started to grow.
1
SPEAKER_03
And I never started it with the intention of making money.
1
SPEAKER_03
 And it's funny, I tell that to people now, and they're like, there's no way that's true.
1
SPEAKER_03
You have to have some idea of trying to make money.
1
SPEAKER_03
And I really didn't.
1
SPEAKER_03
I was recording the videos off my phone, so I had really no expenses.
1
SPEAKER_03
I think I spent like $30 on a tripod.
1
SPEAKER_03
That was it.
1
SPEAKER_03
I had no lights.
1
SPEAKER_03
I had no fancy equipment.
1
SPEAKER_03
And then I think we were close to 10,000 subscribers, and my buddy comes up to me.
1
SPEAKER_03
 He says, hey, how much money are you making from Minority Mindset?
1
SPEAKER_03
I'm like, I'm not making any money.
1
SPEAKER_03
He said, from your YouTube advertisements.
1
SPEAKER_03
I'm like, what are you talking about?
1
SPEAKER_03
He said, you know you can have advertisements on your YouTube channel?
1
SPEAKER_03
I said, I have no idea what you're talking about.
1
SPEAKER_03
So he goes onto my YouTube channel with me, goes into the back end, the settings, and he's like, dude.
1
SPEAKER_03
Just click one button.
1
SPEAKER_03
Turn your monetization on.
1
SPEAKER_03
I said, I don't even know that you could do that.
1
SPEAKER_03
This is before that there was even monetization requirements.
1
SPEAKER_03
Anybody could monetize any videos, no matter how many subscribers, how many videos you had.
1
SPEAKER_03
 So I was like, oh, I didn't know that I could do this.
1
SPEAKER_03
So, you know, I really started it just kind of with that goal of I want to put out that information that I wish somebody would have told me kind of just like that, that helping hand that, hey, it's OK.
1
SPEAKER_03
You're not the only one that thinks like this.
1
SPEAKER_03
It's OK to think a little bit differently.
1
SPEAKER_03
It's OK to try something different.
1
SPEAKER_03
 So that was my whole goal, and then it started to grow, and then it became this bigger thing.
1
SPEAKER_03
And around a half a million or 600,000 subscribers, I was like, wait, I can actually turn this into a business.
1
SPEAKER_03
And so I went through with this, I'm an entrepreneur.
1
SPEAKER_03
I was like, okay, Minority Mindset, I'm gonna turn it into a business.
1
SPEAKER_03
So I started these other products under Minority Mindset.
1
SPEAKER_03
I started this newsletter under Minority Mindset.
1
SPEAKER_03
I started these other educational things.
1
SPEAKER_03
 It started to get really confusing to me because I was like, what is minority mindset?
1
SPEAKER_03
I'd be walking down the street and people will come up to me and say, dude, your minority mindset, man, you really helped me out.
1
SPEAKER_03
You saved my life.
1
SPEAKER_03
You helped me get out of debt.
1
SPEAKER_03
And it made me feel really good.
1
SPEAKER_03
Like I could not believe people knew who I was.
1
SPEAKER_03
I remember one time I was with my dad.
1
SPEAKER_03
We were in Arizona and we were getting acai bowls, which are absolutely delicious.
1
SPEAKER_03
 And we're in line, and this guy sees me walk into the store.
1
SPEAKER_03
He was riding his bicycle.
1
SPEAKER_03
And he races across the street to come inside of me.
1
SPEAKER_03
And he goes, Jaspreet, minority master, is that you?
1
SPEAKER_03
And I was like, yeah.
1
SPEAKER_03
And my dad's right there.
1
SPEAKER_03
And he just puts his arms around me, hugs me, and he's like, dude, you changed my life.
1
SPEAKER_03
You helped me out so much.
1
SPEAKER_03
You got me out of this position.
1
SPEAKER_03
And I was like,
1
SPEAKER_03
 oh my God, no way.
1
SPEAKER_03
And my dad looks at me, he's like, people watch you.
1
SPEAKER_03
You know what I mean?
1
SPEAKER_04
You're not a doctor, that's okay?
1
SPEAKER_03
Yeah, and so it was like, that was like, that realization that oh my God, people are actually paying attention.
1
SPEAKER_03
You don't, obviously you know, you see the comments, you see the subscribers.
1
SPEAKER_04
Until you meet people in person, you really don't know.
1
SPEAKER_03
Exactly, and that like.
1
SPEAKER_03
It's a crazy feeling.
1
SPEAKER_03
And you know, that time, especially just cause you know, I saw my dad light up and he was like, I can't, like, he was shocked.
1
SPEAKER_03
And,
1
SPEAKER_03
 That's when I was, you know, I can actually do something with it.
1
SPEAKER_03
So I was creating these products under it, but I was getting confused because what is minority mindset?
1
SPEAKER_03
Is it a company or is it me?
1
SPEAKER_03
And as the entrepreneur, I was like, I'm going to build a company.
1
SPEAKER_03
I'm going to turn this into something.
1
SPEAKER_03
 Everybody assumed I'm minority mindset, which made it very hard to build a company out of it.
1
SPEAKER_03
And so this was 2021 in December.
1
SPEAKER_03
I decided to go on a thinking trip, and I'd never done this before.
1
SPEAKER_03
And I really recommend this to anybody who can do this.
1
SPEAKER_03
I went to Boca Raton, Florida, and I was there for about a week.
1
SPEAKER_03
And I separated myself from technology, people, everything.
1
SPEAKER_03
And I lived in this really tiny little apartment, and all I had was a bicycle and my notebook.
1
SPEAKER_04
 I've done this before, it's a game changer.
1
SPEAKER_03
Oh my God, and so what I would do is I'd ride my bike to the beach in the mornings, I sat there for a couple hours with my notepad, and I just started writing down my thoughts.
1
SPEAKER_03
And from everything, not just business, you know, my mental health, spiritually, what do I want out of life, what's important to me, what's happiness, just starting writing things down.
1
SPEAKER_03
And you know, I would get to the business, financial stuff, and I'd start asking minority mindset, question mark.
1
SPEAKER_03
 What is it?
1
SPEAKER_03
Who is it?
1
SPEAKER_03
And that week I realized I am minority mindset.
1
SPEAKER_03
That's what everybody identifies me as.
1
SPEAKER_03
And it makes sense because that is who I've always been.
1
SPEAKER_03
But these companies, they're getting intertwined into something that's, they're being overshadowed.
1
SPEAKER_03
I can't give them the attention that they want.
1
SPEAKER_03
So after that, I came back to the office.
1
SPEAKER_03
This is the complete end of 2021.
1
SPEAKER_03
I tell the team, as soon as we come back in 2022, we're gonna change some things around.
1
SPEAKER_03
 So the first week of 2022, we have an all hands meeting.
1
SPEAKER_03
I was like, here's what we're going to do.
1
SPEAKER_03
We're changing everything.
1
SPEAKER_03
We're going to take our newsletter, turn it into market briefs.
1
SPEAKER_03
We're going to launch this app, Market Insiders.
1
SPEAKER_03
We're going to do all this stuff.
1
SPEAKER_03
And everyone's like.
1
SPEAKER_03
 Where did this come from, right?
1
SPEAKER_03
And so we implemented all that.
1
SPEAKER_03
And then this is now early 2022.
1
SPEAKER_03
It took some time to implement.
1
SPEAKER_03
Market Briefs now becomes its own company, its own newsletter where we're providing financial news that's accessible.
1
SPEAKER_03
I talk about accessibility of financial education.
1
SPEAKER_03
For me, that is the biggest thing because I never understood those big terms.
1
SPEAKER_03
Well, what does the 10-year yield going up 40 basis points means?
1
SPEAKER_03
 It doesn't make any sense to somebody who's getting started.
1
SPEAKER_03
So I want to make things accessible.
1
SPEAKER_03
So that's what we do.
1
SPEAKER_03
We break it down in a fun, witty email that you're actually going to want to read.
1
SPEAKER_03
You're going to look forward to reading this email.
1
SPEAKER_03
And it's completely free.
1
SPEAKER_03
And so we're going to create this into our own company.
1
SPEAKER_03
And we went through a lot of, I mean, it was a painful transition because we had issues with the email service providers.
1
SPEAKER_03
We had a company saying that, yeah, it'll work.
1
SPEAKER_03
We spent months transitioning over.
1
SPEAKER_03
 The first week that we're working with this company, they say, oh, sorry, you're promoting financial content.
1
SPEAKER_03
We don't allow financial education.
1
SPEAKER_03
We don't allow stock market.
1
SPEAKER_03
We don't lock cryptocurrency.
1
SPEAKER_03
We don't allow anything related to finance on our platform.
1
SPEAKER_03
I'm like, dude, you've been working with us for two months.
1
SPEAKER_03
I've talked to five people on your team.
1
SPEAKER_03
They know exactly what we're doing.
1
SPEAKER_03
And now you're telling us this.
1
SPEAKER_03
 So we had to start the whole process over.
1
SPEAKER_03
So it was a big, you know, it was a part of an entrepreneur.
1
SPEAKER_00
You could punch them out.
1
SPEAKER_03
Big mess.
1
SPEAKER_03
We go somewhere else.
1
SPEAKER_03
And now, like, it was April of 2022 where things finally were like, all right, we got it situated.
1
SPEAKER_03
Now we're going all in.
1
SPEAKER_03
So, you know, you'd ask, where is most of the revenue coming from?
1
SPEAKER_03
It was YouTube, and it is, but I won't be long because, you know, I talk about how YouTube funded my business.
1
SPEAKER_03
I take the revenue from YouTube.
1
SPEAKER_03
 I'm investing all of it back into my companies because I want to turn market beliefs into something big, man, because it is needed.
1
SPEAKER_03
It is so important because if you're an investor, you need to know what's happening.
1
SPEAKER_04
When I see payments come through in my email or my bank or wherever they come through, I say thank you.
1
SPEAKER_04
I say thank you every time, whether it's a dollar or, you know, a big check.
1
SPEAKER_04
I'm like, thank you.
1
SPEAKER_04
Thank you.
1
SPEAKER_04
I really appreciate it.
1
SPEAKER_04
I don't say thank you when I'm paying something.
1
SPEAKER_04
 Why, and I want to try this, because I think it's an interesting approach, why should we also say thank you when we're sending out money to others?
1
SPEAKER_00
Because if you get a bill, that means somebody did something for you.
1
SPEAKER_00
For example, if it's an electricity bill, because of the electricity company, I can use the internet.
1
SPEAKER_00
I can use the lighting and microphone and computer.
1
SPEAKER_00
And it's not only one-man job.
1
SPEAKER_00
 There's this service person, there's these people who are at the power plants, and also there's somebody who just brought oil to Japan from the Middle East.
1
SPEAKER_00
 And there are, I don't know, thousands of people working for the electricity, and they make sure that it's in my house, installed properly.
1
SPEAKER_00
So there are millions of reasons to appreciate the electricity.
1
SPEAKER_00
And if it's, say, if it's $300, or $500, or maybe smaller or bigger, wow, you know,
1
SPEAKER_00
 If I'm asked to install somebody's house with that electricity, I cannot do that with this money.
1
SPEAKER_00
So thank you for just
2
SPEAKER_00
 giving me the electricity.
2
SPEAKER_00
Thank you for giving me water.
2
SPEAKER_00
Thank you for serving me good meal at the restaurant.
2
SPEAKER_00
Thank you for giving me a ride like Uber.
2
SPEAKER_00
So you can thank the person
2
SPEAKER_00
 who gave you the service and product.
2
SPEAKER_00
So the reason you have to pay, you're getting something in exchange and usually takes more than one or two or could be a hundred people's work.
2
SPEAKER_00
And then you ask the money, thank them too.
2
SPEAKER_00
So that means that the money you give to the electricity company will be paid to all the people.
2
SPEAKER_00
Wow.
2
SPEAKER_00
So like I can,
2
SPEAKER_00
 It's like a magic wand.
2
SPEAKER_00
Even if it's $100, this magic wand will start saying, thank you, thank you, thank you, guys.
2
SPEAKER_00
So it'll just thank.
2
SPEAKER_00
It's like a domino effect of thank you.
2
SPEAKER_00
So it's not just thanking your money.
2
SPEAKER_00
Thanking the people who are connected with me.
2
SPEAKER_00
So we are all living on this planet.
2
SPEAKER_00
 So if we have this feeling, everybody's feeling this way, we're all connected.
2
SPEAKER_00
We're all connected with people in the Middle East.
2
SPEAKER_00
We're all connected with people in Russia, Africa, China, U.S.
2
SPEAKER_00
Like it or not, we're all connected.
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So do we hate each other or do we appreciate one another?
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So if we start doing more, there will be no exploitation of any kind.
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That's the economy I want to see.
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 in the coming years.
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Yeah.
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It's such a simple philosophy and practice that I think if we can all start to do it a little more with money and with everything, the people that we see, our friends thanking them when they're coming, thanking them when they're leaving for their time, their attention.
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 My girlfriend does this with our meals every time we eat together.
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She puts a lot of time and attention thanking the people that just made this, the people that delivered the food to the restaurant, the people who harvested the food, you know, and all the people.
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And it's not something I did until about a year ago with food.
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And it's something that I've noticed my digestive system relaxing, like me just taking in the moment and feeling
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 a better sense of joy and happiness while eating food as opposed to just eating protein bars to get to the next thing, but really appreciating it.
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And I think when we appreciate things, which I'm hearing you say, when you appreciate money, when it comes, when it goes, when you appreciate food, when you appreciate your home, your family, your friends, those things will appreciate in value and they'll want to come to you more.
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Is that what I'm hearing you say?
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SPEAKER_00
 Yes, exactly, and Louis, you know what I've been talking about, and you've been practicing it, without knowing maybe, but
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 I think you've been doing it as a natural person.
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There are certain things like a natural business person, natural artist.
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So you're one of the natural people who just appreciate things.
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That's why you're successful and people love you.
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So if you want to be like, if the viewers want to be like Louis, you have to learn what he's doing.
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So it's not just small habits, but I think the attitude.
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 toward life.
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And somehow, there are only two kinds.
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One kind is people who keep appreciating, the other one keep complaining about it.
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So if you just, it could be something very small, but after 20 years, your life will be very different.
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So I hope everybody will appreciate one another a little bit more from yesterday.
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 And what happens if we start complaining about money more?
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Whether it be just kind of frustrated, little comments here and there, you know, what happens to money in our life when we complain about it, as opposed to appreciate it and thank it?
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So if you start complaining about money, like 95% of us, money, just look at from a money's perspective.
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You know, if you've been complaining about it,
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 I don't want to go to him anymore and then and it's like a mutual feeling is a feeling is mutual okay you can complain okay fine I'm not gonna come to you so and I think subconsciously if you are complaining about money you don't want it to be near you so my favorite question to people is if money was a person who would it be
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 means if money was a person would it be a fun person always joking always making entertaining you or is somebody like a assassin you know who's who's gonna try to hurt you or scare you or gangsters to try to you know intimidate you so if you're complaining money may not be a such a fun good person
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 So I think by complaining, you make money a villain.
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Is it possible for us to have peace around money?
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And if so, what do we need to start shifting in our minds to create that peace?
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 Yes, I noticed when I was in North America, I casually asked, I thought a close friend of mine, you know, I became very close to him.
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So I asked him, how much do you make a year?
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Just casually.
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And I know I'd say something wrong, because he looked so shocked.
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 me that, and I say, oh, did I say something wrong?
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It's not so secretive in Japan that if you become close, you ask, you know, how much money you make to each other.
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But in North America, you don't even do it among close friends, right?
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It's sort of like something that you don't touch.
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Even family, families don't talk about it.
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Why is it more openly talked about in a peaceful way in Japan or other places?
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SPEAKER_00
 I think North American people tend to tie how much they're worth or how much they make with their worth.
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Their self-worth.
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SPEAKER_00
Yes, self-worth.
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We have different value system like how many friends you have, are you married or not, do you like your job.
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So say there are certain points.
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 Right?
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So money is one of them, but not the major part of it.
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But in North America, I think it's a cultural thing and I'm not blaming it for, but I think people think how much they make, how much their worth is it.
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You know, you may be good looking, but if you don't make much, like you're nothing.
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But if you make a lot of money and even if you're a terrible person,
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 you get to be respected.
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So I think it's a cultural thing and it seems to bring a lot of shame and pride from money, which I don't see it in other cultures.
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So I think it's very unique to American culture.
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SPEAKER_01
Interesting.
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What would you say is the secret then to creating abundance financially in your life when most people struggle or fail to do that?
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SPEAKER_00
 Mm hmm.
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SPEAKER_00
Yeah.
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So I've been talking about this over the past 20 years.
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And there are so many aspects of abundance, you know, I call it visible assets and invisible assets.
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So financial value is just just a very short, small portion of your abundance.
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But
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 that is not included in the package, I guess.
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So that's why we obsessed about making money or we jump onto this investment ideas and that's interesting cultural phenomena.
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Gotcha.
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What would you say, so the invisible assets, would you say those are more important to learn about and master in order to create abundance over the visible assets?
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 Once again, invisible assets, it's part of your life.
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SPEAKER_00
So if I say that going on fishing with your friends is so much fun for me, I'm not interested in doing much business.
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SPEAKER_00
So by American standard, I become a loser because I'm enjoying fishing with a bunch of my friends.
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SPEAKER_00
But they could be all millionaires who retired early.
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 I think going for fishing with a bunch of friends are not as respected as going on like a venture business and trying to make money or just start a company with Eurovisions.
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So I think it's a criteria.
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SPEAKER_00
Do you focus on more relationships?
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 or peace of mind, and the peace of mind is the most precious invisible assets, but a lot of people trade for money, and that's a sad thing.
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SPEAKER_00
All over the world, people do that.
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We think we have to do it to bring food on the table, but is it really worth it to trade with your peace of mind or with your integrity?
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SPEAKER_00
 But unfortunately, many people do that.
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SPEAKER_01
Is it possible to create peace of mind abundantly and also create profitable financial abundance at the same time?
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SPEAKER_00
Yes, that's what I've been teaching, but you have to prioritize it because all your questions come from, at the end, I want to be rich.
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SPEAKER_00
 So can you give up the idea of becoming rich?
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SPEAKER_00
Because you have to let go of this idea of becoming wealthy financially.
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My mentor, who is called Warren Buffett of Japan, he said, if you want to learn about money from me,
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 You have to forget about money.
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That was his first request.
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Wait a second.
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You're like, but how do I make more money?
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SPEAKER_00
Yes.
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So how can I, how can I learn about money if I forget about money?
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So he said, you're obsessed with money making ideas.
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So unless you forget about money, I cannot teach you about money.
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So his teaching was very Zen.
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 So I might be confusing a lot of viewers at the moment because a lot of people always think, okay, Ken, that's great.
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And then how can I make money?
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So you have to forget it, at least for the next half an hour or so.
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 When you forget it, what should you be focusing on instead?
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What is the most important thing in your life?
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And that could be your family, that could be your hobbies, that could be certain causes.
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And if that's more important than money, you should go for it.
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And I can teach many ways to invite money in after you find what you do.
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 But there are only two kinds of life on this planet.
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Kind of like that you follow your heart, do what you enjoy.
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The other one is the life that you cannot enjoy.
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So a lot of people choose the path that you cannot enjoy as long as they can make money.
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 And then they think, OK, if I make enough money, I can retire and start doing what I want to do.
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But it doesn't happen that way.
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You'll be lucky if you can make a lot of money and then retire.
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But because you lose a lot of motivation, you lose a lot of energy if you go take a path of making money.
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SPEAKER_00
 And then you cannot make money.
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SPEAKER_00
And even if you're lucky and you made it, you don't know how to look for happiness because you sacrifice all the happiness and peace of mind for money.
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SPEAKER_00
How can you change the attitude?
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SPEAKER_00
It's very difficult because all you think is just a simple thing, you know, efficiency.
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SPEAKER_00
 How can I cut cost?
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How can I increase my wealth?
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SPEAKER_00
But think about it this way.
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If you just make a lot of money outside, but if you come home, do you always talk about cutting cost?
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SPEAKER_00
Don't waste your time with your kids?
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SPEAKER_00
Because all the fun time with kids are wasteful.
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SPEAKER_00
Just pull out all the tissue papers, that's a lot of waste.
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SPEAKER_00
 You know, making a pizza with your kids, it takes three hours or four hours.
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SPEAKER_00
If you're a business owner, hire somebody to do it for you.
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Right, right.
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I hope you enjoyed today's episode and it inspired you on your journey towards greatness.
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Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links.
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 exclusively on Apple Podcasts.
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Share this with a friend on social media and leave us a review on Apple Podcasts as well.
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Let me know what you enjoyed about this episode in that review.
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SPEAKER_01
I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward.
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And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.
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And now, it's time to go out there and do something great.