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If I inflicted pain upon myself and it was positive pain for a workout, I could flip this kinesthetic switch.
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I called it my pain switch, and I would flip that pain switch.
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I can now push it harder.
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I realized, why can t I apply that same thing to nutrition?
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This is an opportunity, an opportunity to move more, an opportunity to move tomorrow.
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And that s not having this transactional relationship again, because what you don t want to do is say,
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Welcome to the School of Greatness.
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My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur.
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And each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness.
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Thanks for spending some time with me today.
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Now let the class begin.
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Welcome to this special masterclass.
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We ve brought some of the top experts in the world to help you unlock the power of your life through this specific theme today.
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It s going to be powerful, so let s go ahead and dive in.
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For people that don t have that type of discipline, how can they be consistent
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on the nutritional intake over a lifetime and make it their lifestyle and not just a diet.
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Yeah, I mean it s such a basic good question that people always wanna bring it back to like tracking and things like that.
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I think that doesn t, that works, tracking works, but you re talking about it at a deeper level, right?
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Because I experienced the same thing.
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I can have,
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the most steadfast Meditator monk that I m talking to and they will still battle with this right really and it s some to the point where we have so much things so many things that are just available at our fingertips that are just Temptation is not not in alignment with how we ve continued to evolve as you know, it s like we just I
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Technology and food production and the food industry is growing at an exponentially faster rate than how we are changing, right?
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So we have these things that are available that just simply shouldn t, and outside of putting yourself in a locker and like away from these foods, a total echo chamber, like you are fighting temptation all the time.
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And we have to recognize that there s only so much power in your prefrontal cortex.
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There s only so much willpower.
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Like it s a finite resource.
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So with that, you have to kind of change your way of thinking.
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And the way that this occurred to me, like three years ago or so, when I had a really, really bad like situs infection.
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And I ve always had some kind of recurring situs infections ever since I was little.
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But I got one that was really bad and I couldn t taste or smell for like
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Two months, right?
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And that was something where I realized like, why am I still craving these certain foods?
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I can t even taste them, right?
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And it was like this aha moment where I m like, this is clearly a mental thing because something sweet hits your taste buds.
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It s not just the taste of it.
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It s what it s doing in the brain.
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So changing your relationship with
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food, changing your relationship with struggle has been a very big thing.
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For me, I always had this kinesthetic awareness thing with my workouts.
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With my workouts, if I inflicted pain upon myself and it was positive pain for a workout, I could flip this kinesthetic switch
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That was like, I called it my pain switch, and I would flip that pain switch, and you know, as an athlete, that s sometimes just what you do, and it happens inadvertently.
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Sometimes you visualize it, but visualization is huge, so for me, I d visualize flipping the pain switch.
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The switch is off, I can now push it harder, and push it past my normal aerobic capacity, anaerobic, whatever.
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I realized why can t I apply that same thing to nutrition without becoming robotic, but becoming very, very aware.
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And so I ve changed my relationship with how food makes me feel.
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And that s taken a lot of work.
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What do you say to yourself?
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What s the conversation, the inner dialogue, the mental strategy you use to do that?
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As simple as it sounds, whenever I would eat something for about two or three months, I would simply say like, food is fuel, food is fuel.
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And that sounds very, because you don t wanna take the fun out of it.
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I still love food, right?
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So when you do that, but you have to train yourself to believe that like, okay, if I m eating this sugar, that s okay, but remember it s fuel and I should use it, right?
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Or if I m, and that s the thing here.
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So if I m gonna eat it, make sure I move my body, go for a 10 minute walk, walk up some stairs, move it a little bit, just get it out.
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When you change the relationship with food, you re not abstaining.
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You re changing the reaction, right?
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And I should never have a bucket of ice cream and then just sit around.
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It s just the thing, right?
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It s like, you re going to do it.
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Eat it in the morning.
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Eat it for breakfast.
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whatever.
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And then go move all day.
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Exactly.
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So that relationship, I mean, it gets much bigger than that, right?
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But that relationship with food is everything.
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And so many of us have a distorted relationship with food.
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And for me being, I ve been on opposite ends of sort of the spectrum, right?
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Like when I was younger, I was practically, you know, as a runner, I was practically eating disorder category, the other direction.
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Like I have to be as light as possible.
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Oh, I don t want to eat that.
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I don t want to get fat.
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And then it kind of went the other way, it was almost like masochistic, where I m just like, I don t care, I m fat already, let s just go all the way.
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Okay, now it s kind of like fine, a little bit of that middle ground, but the pendulum probably swings much more towards how I was when I was younger.
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Gotta stay lean, gotta stay this.
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But I also have recognized that food, food is still reward.
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And we are constantly told that food shouldn t be treated as a reward.
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Don t reward your kids with food.
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I call on that.
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The reason is, is because food has always been a reward, right?
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It s always been a reward for us.
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You get the hunt and you get the food.
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Yeah.
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You go gather and you get some food.
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Yeah.
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It s simple, right?
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What you have to do is you just have to, once again, change the relationship with the feelings attached to food.
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Recognize that those feelings are there.
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but do something with them rather than just let them be and consume you.
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If I am gonna go and eat that ice cream, then I m aware of what that s doing in my body, and I m not gonna let that turn me the other direction and get depressed and go eat more.
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I m gonna say, you know what, this is an opportunity, an opportunity to move more, an opportunity to move tomorrow.
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And that s not having this transactional relationship again, because what you don t wanna do is say,
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I m going to eat some pie and now I m going to punish myself by going on the treadmill. 
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That s the exact wrong thing to do, right?
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But you do say, okay, I m going to eat this pie.
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Great, I ve got full glycogen tanks.
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I m going to go work out.
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I m going to get the best workout of my life.
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Having kids has really made this apparent.
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Kids are constantly, I want a snack, I want a snack.
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It s like they have five stomachs, I don t understand.
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And how do you, if they re reaching for a Larabar or something that I would still consider healthy but has a decent amount of sugar from dates and stuff, kids just crave these things.
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How do I teach them that you, yeah, you can eat that, but we should really get out and move.
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And it s kind of like,
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How I translate it to them is, hey, it s fun to feel good.
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It s fun to feel good, right?
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You ve got this energy from that bar.
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Doesn t that feel good?
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Let s get out and let s use that energy.
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Let s go have fun.
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And now it s to the point where my kids are like, can I have a lar bar?
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I want to go outside and play.
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I m like, this is awesome.
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Let s go.
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like molding them in any weird way, I ve helped them light a spark to understand that when they eat this, at a young subconscious level in their brain, it s probably forming something that s beyond what we even know in research, where maybe they taste something sweet and now they naturally want to move.
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Versus saying like oh shame guilt.
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I shouldn t have eaten this.
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It s terrible.
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No, we re gonna go have fun We re gonna play and but I teach them that with not just sugar I teach them that with with fats too because I think it s also fundamental to learn that all food is fuel Yes, but be in touch with how it makes you feel.
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So how I retain that discipline.
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It s the exact same way Like how do I feel?
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What did?
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What do I feel after I eat this?
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Did I feel crappy?
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Okay, well, then that s probably a pretty good articulation of what that s doing in my body.
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And with that, it s really turned into this intuitive eating.
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And that s like, I guess, I mean, it s a great segue to talk about how fasting has worked, right?
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Because fasting has allowed me to have more flexibility with my diet.
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in the confines of still appropriate discipline, because I can flip that switch on and off a lot easier.
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Fasting, not fasting.
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Fasting, not fasting.
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And you re one of the, there s a few things I wanna talk about here before I get into fasting.
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One is the mantra, it sounds like you had, the mental switch, the mantra of food is fuel.
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So is that something you would think about right before you were making a decision of what to eat?
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No, usually while eating it.
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While eating it.
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So it wasn t helping you make a decision,
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of like, okay, here s a candy bar.
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Am I going to decide this is, is this going to help me and fuel me in a positive way or a negative fuel?
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That s too willpowery.
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That s too, that takes too much energy.
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You would still eat the candy bar if you needed to, or if you did.
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Yes.
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And granted, this was happening three, three and a half years ago, so candy bars weren t really in the equation anymore.
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Right.
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Because of an apple or whatever.
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Or something, because I would still crave fruit or whatever.
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But yes, exactly.
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It s like while I m consuming it, it s really trying to teach my body and understand this visualization.
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You know the power of visualization, obviously, yourself and the guests you ve had on.
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It s like that visualization with eating something can be just as powerful.
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So you would say this as you re having a bite of the apple or whatever it might be, having an internal conversation, food is fuel, and then having a positive relationship with
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something that might be looked at as negative before.
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Is that what I m hearing you say?
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Precisely.
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In training your body to appreciate the food and to say, okay, I m going to go act and move my body after I eat this and it s going to help me, it s not going to hurt me, and I don t need to be shameful about eating this.
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Is that kind of the process?
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Yes.
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Because a lot of people that eat something and they feel good because it tastes good, but then they feel shameful.
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And that doesn t help them, because then they have more of that to have the good feeling and then feel shame again.
1
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And the cycle continues.
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Because what is happening here is much different than what s happening here.
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And in our world, we get this instant gratification from food.
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especially like the translation of, I see a direct correlation with my time scrolling social media and my addiction to my phone, direct line item correlation to how much I crave snacking and things like that.
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It s the same firing, you know, right?
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It s like that same dopamine itch that needs to be scratched.
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And just in the same way I get addicted to looking at my phone or checking my email, that usually correlates with how much my addiction to food is at that point in time.
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But you don t just say, I am going to resist the urge to check my email.
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I m gonna resist the urge to check my email.
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Sometimes it takes, what is the response?
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A lot of times, you ll check your email first thing in the morning, you ll get a negative email, and it hits you then.
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You re like, this is how I m starting my day?
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This is what I m gonna do?
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Screw that, and that s your catalyst.
1
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But with food,
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You eat a Snickers bar, and it feels so good up here.
1
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You feel like you re doing the right thing.
1
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Everything is telling you in that immediate moment that this was a good decision, Louis, like you did the right thing.
1
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And your belly afterwards is like, oh, why is it digesting weird, and now I feel like lethargic, and yeah.
1
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And you go out and you move, and you try to do something with it, and yeah, you re gonna have some fuel, but you re gonna be like, you know what, crazy enough, that didn t feel as good as when I had that apple.
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And you start creating this internal, like,
1
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checks and balances if you want to call it that.
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I had fallen in love with this girl when I was 16, and we were really, really good friends.
1
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She says we were best friends, and she had zero interest in me romantically.
1
SPEAKER_01
You were in the friend zone.
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I was in the friend zone.
1
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Yeah.
1
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Fine.
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16 years old.
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16 years old.
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What was your weight like then?
1
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I was heavy, but I wasn t quite as heavy as I d become.
1
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Like a 200, 250, 300?
1
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Even then, it s like I wasn t getting on scales often.
1
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I certainly wasn t 500 pounds.
1
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I actually have a picture of us from when we were 16 and we were hanging out.
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And I m a heavy guy, but I m not morbidly obese.
1
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We became romantic in 2002, and there was just a moment where I was like, oh,
1
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if I m gonna make this work, if this really has a shot at longevity, I gotta change because she likes to do stuff like take a hike and spend the day at the beach and go to museums, and I can t do that.
1
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So that was kind of it.
1
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It was like I wanna have this relationship with her, so I must change.
1
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It was a bizarre kind of counterintuitive conversation that I had with her too because
1
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Having it, I was scared, if I have this conversation, she ll know that I m overweight, that I m obese.
1
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As if she didn t know.
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It was like this thing, if I show her that this is something I wanna change,
1
SPEAKER_01
not just like this masculine thing of like I m showing weakness it wasn t that it was this is the hardest this is this thing is so unconfrontable I never think about it I push it away it s it s almost become something subconscious so if I bring it to the forefront and I say let s address this
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That s a very scary and narrow path to walk because failure, I figure life is failure at that point.
1
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So that was 2002.
1
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Did you start going all in?
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Was it dabbling a little bit?
1
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kind of lost weight and went back off the wagon.
1
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What was that like for the next 18 years till now?
1
SPEAKER_01
I went all in and I m a sober guy too.
1
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So I went all in in a very, in a similar fashion to achieving sobriety, which was admit that I m powerless.
1
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and turn my problem over to somebody else and go like, I am incapable of figuring this out right now.
1
SPEAKER_01
I m gonna do exactly what you say until we get to the point that I can take over.
1
SPEAKER_01
And she was like, great, here s what you re gonna do.
1
SPEAKER_01
I ve went and found a guy who has a liquid diet.
1
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You can do it for up to two months.
1
SPEAKER_01
Why don t you do that?
1
SPEAKER_01
You don t have to do it for two months.
1
SPEAKER_01
You can do it for one month.
1
SPEAKER_01
You can do it for two.
1
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let s see how this goes and i crushed that two months liquid diet 80 pounds wow two months this is not like drinking cokes all day liquid diet this is no sugar liquid diet this is like i mean the calories were so low it was like three weird protein shakes with some green powder
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and a ton of supplements that were, I think, mostly fiber and some vitamins and as much water as I could drink, and that s it.
1
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80 pounds, two months.
1
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80 pounds.
1
SPEAKER_02
But that s still in the 400 zone.
1
SPEAKER_01
Yeah, but I will say this.
1
SPEAKER_01
Of all the weight I ve gained and lost, I never dipped back into those 80 pounds.
1
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Never once.
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It was such a prize that I ve never gotten close to back into that zone.
1
SPEAKER_01
Followed that up with I don t even know what the diets called it might have been like a blood type diet or something and it was kind of on that where I realized like well, I m gonna have to try different diets and I try to basically every diet that exists What worked the best for you?
1
SPEAKER_01
The easiest thing was keto because I just didn t have to think about anything.
1
SPEAKER_02
You can eat lots of meat, it just eliminates certain things and eat as kind of as much as you want of other stuff, right?
1
SPEAKER_01
Yeah, and that worked to a degree.
1
SPEAKER_01
as I had less and less weight to lose, I found that I had to mess around with what I was eating.
1
SPEAKER_01
When I first started, it was like, you can eat bacon and Swiss cheese all day long.
1
SPEAKER_01
I m like, okay, well, that s easy.
1
SPEAKER_01
I would, and I d lose weight, and I d be like, this is a magical diet, and I m putting mayonnaise on everything, and I m losing weight.
1
SPEAKER_01
How is this possible?
1
SPEAKER_01
You know, my little salad would have four cups of salad dressing on it, and you know, no sugar, but like a ton of fat.
1
SPEAKER_01
And that did work, and I was able to do it, and it was super easy for traveling.
1
SPEAKER_01
You just rip the bread off stuff and eat steaks, and you know, it s actually, I think, designed to be easy to get around the world and eat this way.
1
SPEAKER_01
Once I got really close to, there were two periods.
1
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There was a period in 2012 where I was super into cycling and I got really lean, much smaller than I am now.
1
SPEAKER_01
You were like 190 or something?
1
SPEAKER_01
I was just about 200, but that s tiny for me.
1
SPEAKER_01
You think about 200, that s still, you re a big dude, but that was really, really small for me.
1
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I just noticed that if I was eating only fat, I was suffering on the bicycle.
1
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I wasn t as efficient on the bicycle.
1
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So some sugars, gels, some carbs entered my diet, and I would fly up hills, which was really cool.
1
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Then I had a bad accident.
1
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My wife told me that I wasn t ever gonna make a living riding a bike.
1
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You know, I thought we were rich and that I could retire and just ride my bike at like 35 years old forever.
1
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That was not the case.
1
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She said I had to go work again.
1
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So I went back to acting and the bike kind of fell away and I started doing like CrossFit and rowing machines.
1
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I could crush a full marathon on a rowing machine, no problem.
1
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And then at some point I was kind of having trouble finding work and kept hearing like, well, you re not the big guy, the heavy lovable guy anymore.
1
SPEAKER_01
So there was a point where I was like, okay, I m just going to eat and lift weights and see what happens.
1
SPEAKER_01
And I ate whatever I wanted for about a year and lifted weights and got pretty near 400 pounds again.
1
SPEAKER_01
Wow.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
You gained 200 pounds within a year.
1
SPEAKER_01
Well, no, it was really from like 2003 years.
1
SPEAKER_01
It was three years, yeah.
1
SPEAKER_02
Now, how long did you pause from acting?
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2010, and pause is not quite the right word.
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I did a few pilots that didn t get picked up.
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But I was putting no effort into it.
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It was like if they called me and said, please come do our pilot, I would do it.
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SPEAKER_01
But I wasn t.
2
SPEAKER_02
You re not going on auditions, you re not.
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SPEAKER_01
No, I was really just riding my bike.
2
SPEAKER_01
When you ve been in, how many movies you ve been in, in TV shows?
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SPEAKER_01
I ve never counted.
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SPEAKER_01
I actually have no idea.
2
SPEAKER_02
50 plus, you think?
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SPEAKER_02
Yeah.
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SPEAKER_02
At least, right?
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SPEAKER_02
Yeah.
2
SPEAKER_02
When you ve been in that many movies or shows,
2
SPEAKER_02
Do you have to audition anymore?
2
SPEAKER_02
Yeah, sure.
2
SPEAKER_02
You still have to audition?
2
SPEAKER_02
Yeah, definitely.
2
SPEAKER_02
Really?
2
SPEAKER_01
Even if they ve seen all your work, they know what you can do.
2
SPEAKER_01
Yeah, I mean, sometimes it s just a matter of the director wanting to see if you re exactly what he wants for this specific project, or now that I m physically different, what is that going to look like?
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SPEAKER_01
But yeah, I still have to audition.
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SPEAKER_02
When you look back, what do you think the thing is that drew you to eating as a bad habit or an addiction or a mind-numbing process that was a part of your life for so long?
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SPEAKER_02
Was there a number of events?
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SPEAKER_02
Was there moments?
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Was there something that connected you to that?
2
SPEAKER_01
I ve tried to do like a self psychoanalysis on this and I get to
2
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a point where I m five years old, I go to visit my grandparents in Vermont and their reaction to me, and if I look at a picture of myself as at five years old today, I see just like a normal healthy kid with maybe some chubby cheeks, right?
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Their reaction to me was like, oh my God, what are your parents doing to you?
2
SPEAKER_01
You have gone to crap.
2
SPEAKER_01
Right?
2
SPEAKER_01
This is out of hand.
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SPEAKER_01
We need to get this under control.
2
SPEAKER_01
And my favorite food was lasagna, which my grandpa would always make me.
2
SPEAKER_01
Yeah.
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And he had it cooking.
2
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As I arrived, I could smell it.
2
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And I m there visiting them for the first time without my mom or dad in Vermont, like super excited.
2
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Their reaction is this.
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And then they basically were like, we re not, you can t have a second helping of lasagna.
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So in that day,
2
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was the first time that I snuck food and it was clearing the table and eating food off their plates.
2
SPEAKER_02
At the same time, like clearing it and like.
2
SPEAKER_01
Yeah, just stuffing in a few bites.
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Cause I was not allowed to like, I reached for a second helping and got my hand patted, like no.
2
SPEAKER_01
High five.
2
SPEAKER_01
Yeah, that s off limits.
2
SPEAKER_01
You eat what we tell you to do.
2
SPEAKER_01
And then the next day they weighed me first thing in the morning.
2
SPEAKER_01
What?
2
SPEAKER_01
Which I had never been on a scale before and I m being weighed.
2
SPEAKER_01
And then it was like, okay, we re going on a,
2
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on a one mile walk that is for your benefit.
2
SPEAKER_01
And this did a number of things.
2
SPEAKER_01
It developed the sneaking food habit, it developed the habit of wanting to eat privately and the idea that people witnessing me eating was not good.
2
SPEAKER_01
And it also created a weird barrier to me just naturally wanting to be outside and active because at five I was,
2
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very active, running around, but when it was enforced, when it was this point of like- A punishment almost.
2
SPEAKER_01
Yeah.
2
SPEAKER_01
We re not consulting how willing you are to do this.
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We re not saying, is there something you d like to do outside?
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We re saying, you must go march on this.
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It was like a mile to their mailbox and a mile back.
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SPEAKER_01
And like, this is not for fun.
2
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This is for, because you have gotten so overweight.
2
SPEAKER_01
That really,
2
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pushed the idea of physical activity into another punishment type thing where I just didn t want to do it anymore.
2
SPEAKER_01
So it was kind of this wild confluence of new mental structures that I built where it was like, well, I m going to sneak food now and I m going to not
2
SPEAKER_01
do activities.
2
SPEAKER_02
How insecure were you about your weight when you got older and started recognizing it or seeing maybe someone make fun of you or realizing like, oh, I can t go on a hike with my girlfriend or my friends and do these certain activities.
2
SPEAKER_02
Did you feel insecure about it ever or was it more of just this is who you are?
2
SPEAKER_01
I definitely felt insecure about it.
2
SPEAKER_01
I also got into a lot of fights as a kid and was like, you know,
2
SPEAKER_01
There were a few times in elementary school where some preschooler would say, like, wow, look how fat he is.
2
SPEAKER_01
And that obviously wasn t going to fight a little preschooler.
2
SPEAKER_01
And you come to learn, like, well, avoid little kids at all costs, because they just say,
2
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they see something and they just talk about it, and that made me terribly uncomfortable.
2
SPEAKER_01
But if another 10-year-old said something like that to me, we would just have a fight, and then people would know, like, oh, he s not a nice guy in that circumstance.
2
SPEAKER_01
We re not gonna say that to him.
2
SPEAKER_01
You know?
2
SPEAKER_02
How did you get into acting and being such a successful actor while also having this kind of insecurity or knew that you stood out in a different way than most of the other actors in Hollywood?
2
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In school, I didn t really like school either.
2
SPEAKER_01
I grew to really dislike anything done from a point of authoritarianism.
2
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It just was not for me.
2
SPEAKER_01
So if it s like you re going on a diet or you have to do sports or you have to study, I was not into it.
2
SPEAKER_01
which is really bizarre because now I love nothing more than a diet I find for myself and studying something I m interested in and finding a sport to be interested in.
2
SPEAKER_01
Like I can become obsessive about these things and do them 110% if it s my own determination.
2
SPEAKER_01
But from a point of authority, it just didn t fly.
2
SPEAKER_01
And I noticed a couple of things.
2
SPEAKER_01
I was never like a class clown, but we had an actor in my school
2
SPEAKER_01
And so much more attention was paid to the fact that he was an actor than any of his physical attributes, any of his other accomplishments in school.
2
SPEAKER_01
It was like this distraction, this like, here s who this person is, but like, here s this weird identity that actually has nothing to do with him, that we re all gonna focus on that.
2
SPEAKER_01
And there was something kind of magical about that.
2
SPEAKER_01
Like, I can t...
2
SPEAKER_01
kill people with jokes, that s just not what I d do, but what if I had that too?
2
SPEAKER_01
What if I had- Not super sexy and attractive with a six-pack?
2
SPEAKER_01
I m not gonna do any, yeah.
2
SPEAKER_01
But I could create this other identity that would distract people from how fat I am and talking about that or poking fun at me or even wanting to talk to me about it, because I ll just show them this.
2
SPEAKER_01
What if I do this?
2
SPEAKER_01
So there was, and it got you out of school.
2
SPEAKER_01
because this dude would leave school for weeks at a time and go hang out on sets.
2
SPEAKER_01
And guess what s on a set?
2
SPEAKER_01
Craft services on a set.
2
SPEAKER_01
And you got a trailer.
2
SPEAKER_01
You can fill your pockets with food and go back to your trailer and eat it.
2
SPEAKER_01
It s this wonderful place.
2
SPEAKER_01
It was like unlimited food supply.
2
SPEAKER_01
Oh my god.
2
SPEAKER_01
And then there was also always going to be some grip who had a prescription to Percocet that you could
2
SPEAKER_01
give a wink to, and by the way, it always started legitimately.
2
SPEAKER_01
My feet hurt, my ankles and my knees hurt.
2
SPEAKER_01
These are real things.
2
SPEAKER_02
You re on set 18 hours a day, you re doing this on one of them.
2
SPEAKER_01
None of it is just irrational.
2
SPEAKER_02
How do people get to consistency where they re not in blame mode, they re not in beat up mode when they fall off track, when they miss a workout or a meal that they know is healthy for them?
2
SPEAKER_02
And how can they actually make it their identity and a lifestyle as opposed to something they do once in a while?
2
SPEAKER_00
My running coach, his name is Jeff Cunningham.
2
SPEAKER_00
He s based out of Austin.
2
SPEAKER_00
And he has this thing that he says, and it s, it s better to be consistently good than occasionally great.
2
SPEAKER_00
And you can apply that to, to fitness, to your goals, your diet, where you see a lot of people fail is they go 180.
2
SPEAKER_00
They decide today s the day, I m cutting everything out.
2
SPEAKER_00
I m going, they attach to it, they attach to it,
2
SPEAKER_00
a training style or a diet.
2
SPEAKER_00
Today, I m going all keto.
2
SPEAKER_00
Today, I m going all carnivore.
2
SPEAKER_00
Today, I m going vegan.
2
SPEAKER_00
Today, I m just doing CrossFit.
2
SPEAKER_00
Today, I m just training for a marathon.
2
SPEAKER_00
They eliminate everything else they were doing that was possibly working for them because they flip it 180, they go all in on something, and then they realize it s not sustainable.
2
SPEAKER_00
They burn out.
2
SPEAKER_00
They don t enjoy it.
2
SPEAKER_00
There s no passion.
2
SPEAKER_00
There s no fun.
2
SPEAKER_00
So how do you become consistently good rather than occasionally great?
2
SPEAKER_00
Maybe I flipped 180, I started a new training program and a new diet, and I lasted for five days.
2
SPEAKER_00
Those were great five days, but then...
3
SPEAKER_00
For the next 360, nothing.
3
SPEAKER_00
So how do you become consistently good?
3
SPEAKER_00
It s a small implementation of changes that compound over time.
3
SPEAKER_00
And what happens with consistency is it compounds to become greater and greater and larger and larger greatness.
3
SPEAKER_00
So maybe next week I m gonna add one extra run into my week.
3
SPEAKER_00
Let s see how that feels.
3
SPEAKER_00
Maybe next week I m gonna eliminate soda or processed foods.
3
SPEAKER_00
Just see how that feels.
3
SPEAKER_00
I m gonna change my breakfast.
3
SPEAKER_00
I m gonna change what time I go to sleep.
3
SPEAKER_00
You slowly start incorporating, adding these positive benefits into your life.
3
SPEAKER_00
and they become part of your routine over maybe three, six, nine, 12 months, but not overnight.
3
SPEAKER_00
I think that s where a lot of people miss.
3
SPEAKER_01
But when people struggle with just being consistent on those things, even if they add like a small thing or eliminate one small thing, why is it so hard for people to be consistent with one thing, let alone everything?
3
SPEAKER_01
And how can people learn
3
SPEAKER_01
how to be more consistent.
3
SPEAKER_01
I feel like that s a skill in itself.
3
SPEAKER_01
Just doing something every week for a year is a skill.
3
SPEAKER_00
I think part of it is, what are you choosing to be consistent with?
3
SPEAKER_00
You actually care about what you re doing.
3
SPEAKER_00
We just entered a new year, and a lot of people will set New Year s resolutions, and I bet you most people that set these resolutions are choosing things that they don t actually wanna do or care about.
3
SPEAKER_00
One of the best ways to be consistent is choosing things to be consistent with and about that you can stick to that you want to.
3
SPEAKER_00
Don t choose running if you hate running.
3
SPEAKER_00
Maybe you like hiking.
3
SPEAKER_00
Maybe you like walking.
3
SPEAKER_00
Maybe you like going to the gym.
3
SPEAKER_00
Choosing things that you want to be consistent with is the first step, I believe.
3
SPEAKER_00
And then why?
3
SPEAKER_00
Are you doing it to prove others wrong?
3
SPEAKER_00
Are you doing it to be healthier?
3
SPEAKER_00
Are you doing it for your family?
3
SPEAKER_00
Is your baby due in a month and you wanna be a better parent for them?
3
SPEAKER_00
Is that the reason why?
3
SPEAKER_00
I think those are the first steps.
3
SPEAKER_00
Are we doing things just to spin our wheels or are we doing things to be intentional?
3
SPEAKER_00
Because lack of intentionality leads to a repetition of what is easiest and it s easy to be inconsistent.
3
SPEAKER_01
It s very easy to be inconsistent.
3
SPEAKER_01
What are three skills you wish you would have learned before entering the army?
3
SPEAKER_00
The power of true delegation and elevation.
3
SPEAKER_00
Being a doer, wanting to lean in and work on things that you can do because you believe in yourself.
3
SPEAKER_00
It s great for the short term, but it s unsustainable.
3
SPEAKER_00
I ve had to learn that in business.
3
SPEAKER_00
over a long period of time that there is so much power in delegation and empowerment.
3
SPEAKER_00
When you empower people to do a job, give them more responsibility, more accountability, people thrive.
3
SPEAKER_00
They thrive in empowerment.
3
SPEAKER_00
That is part of building an amazing team, culture, and brand.
3
SPEAKER_00
Delegation, elevation is number one.
3
SPEAKER_00
I d say the second skill is patience.
3
SPEAKER_00
How much patience do you have?
3
SPEAKER_00
How much patience and how do you handle that in front of yourself and in front of others?
3
SPEAKER_00
Do you have a lot of patience?
3
SPEAKER_00
I do now.
3
SPEAKER_00
You did then?
3
SPEAKER_00
In certain things I do now.
3
SPEAKER_00
Building a business has taught me a lot about patience.
3
SPEAKER_00
Running marathons.
3
SPEAKER_00
has taught me a lot about patience.
3
SPEAKER_00
You re not gonna get there fast.
3
SPEAKER_00
You gotta take it easy, slow and steady, yeah.
3
SPEAKER_00
You know what s funny is when I first started running marathons, if I had a seven mile easy run for that day, I d go run that seven miles as hard as possible.
3
SPEAKER_00
Running marathons, you can apply to a lot of parts of life.
3
SPEAKER_00
And my coach, my triathlon coach, her name was Natasha, based out of Austin,
3
SPEAKER_00
She would respond to my stories before I started working with her.
3
SPEAKER_00
And she would say, you re running too fast.
3
SPEAKER_00
You re running too hard.
3
SPEAKER_00
You re not gonna get faster.
3
SPEAKER_00
So I decided to work with her.
3
SPEAKER_00
I was like, well, help me get to where I wanna be.
3
SPEAKER_00
So she s telling you, you need to run slower in order to be faster.
3
SPEAKER_00
So we sat down and we talked.
3
SPEAKER_00
She said, I understand what you re trying to do.
3
SPEAKER_00
You wanna get from point A to point B as fast as possible.
3
SPEAKER_00
And you would think that running those seven mile training runs as fast as possible will correlate to running a really fast marathon, but it doesn t.
3
SPEAKER_00
What you need to do is you need to run below your max aerobic heart rate.
3
SPEAKER_00
You need to run truly easy.
3
SPEAKER_00
You need to be in an aerobic state.
3
SPEAKER_00
You need to run slower to get faster.
3
SPEAKER_00
Why?
3
SPEAKER_00
Because you re building this foundation.
3
SPEAKER_00
You re building a strong foundation that you can build a house upon.
3
SPEAKER_00
If you lay no foundation, no aerobic foundation, you can t get faster.
3
SPEAKER_00
All these track workouts and these speed workouts and these tempo workouts, they mean nothing.
3
SPEAKER_01
In a marathon.
3
SPEAKER_00
In a marathon.
3
SPEAKER_00
Because you re not building it on top of this foundation.
3
SPEAKER_00
26.2 miles is a long time to hold a certain heart rate and a certain pace.
3
SPEAKER_00
So to run slower, you lay this foundation, you lay this base and it s strong, it s bulletproof, then you build upon it.
3
SPEAKER_00
That is patience.
3
SPEAKER_00
That is having the patience to run slower in order to get faster.
3
SPEAKER_00
You re taking a step back to get two steps forward.
3
SPEAKER_00
You apply that to your life, everything.
3
SPEAKER_00
Now having a kid and being married and leading a team,
3
SPEAKER_00
Without patience, you re struggling.
3
SPEAKER_00
Yeah, I like that.
3
SPEAKER_00
Okay, so patience and a third skill.
3
SPEAKER_00
The third skill, it is similar to the two.
3
SPEAKER_00
And it is that you can go really fast alone, but you can go so much further together.
3
SPEAKER_00
I learned this by leading a platoon.
3
SPEAKER_00
I learned this in ranger school.
3
SPEAKER_00
You learn a lot about yourself.
3
SPEAKER_00
You learn a lot about other people.
3
SPEAKER_00
A few years ago, I did the Leadville 100 ultra marathon in the Rocky Mountains of Leadville, Colorado.
3
SPEAKER_00
It starts above 10,000 feet of elevation, and it s a brutal course.
3
SPEAKER_00
And that s one of those races that certain people can do by themselves.
3
SPEAKER_00
But me, I needed support.
3
SPEAKER_00
I had a crew that would go from checkpoint to checkpoint, and they would tape up my ankles, they would feed me, they d fill up my water.
3
SPEAKER_00
And we titled that documentary More Than the Miles.
3
SPEAKER_00
Those 100 miles in an Ultra, yes, it s going from point A to point B.
3
SPEAKER_00
But what you don t see is what gets you there.
3
SPEAKER_00
It s the support, it s the people, it s the distance that everyone else achieves and goes through.
3
SPEAKER_00
That was a pivotal point in my life to realize, and I think a lot of people realize at some point in their life that you can go really fast by yourself.
3
SPEAKER_00
And early on in building my business, I had to.
3
SPEAKER_00
I had no choice or option.
3
SPEAKER_00
by yourself as fast as possible.
3
SPEAKER_00
Gets you to a certain point.
3
SPEAKER_00
But for longevity, for endurance, for durability, a group of people will go so much further.
3
SPEAKER_00
I apply that now to building my family and building my business and team.
3
SPEAKER_00
And it pays off because there s no way I could get my business now to the point it is by myself.
3
SPEAKER_00
I got it off the ground.
3
SPEAKER_00
I got it to a certain point, but it s here now because of the people involved.
3
SPEAKER_00
So you said it was more than the miles, is that what you said?
3
SPEAKER_00
It s a documentary that we released about, it s our team going to Leadville, Colorado.
3
SPEAKER_00
It was a great experience.
3
SPEAKER_00
That s cool, man.
3
SPEAKER_00
So when did this mantra of go one more come about?
3
SPEAKER_00
It s 2018, and at the time my wife and I lived downtown Austin, and I was on a training run for a marathon.
3
SPEAKER_00
And that day I had to do 18 miles.
3
SPEAKER_00
This was early on marathons.
3
SPEAKER_00
This was not like me current day endurance conditioning.
3
SPEAKER_00
So 18 miles for me, sitting 230 pounds, being this bodybuilder, it was a struggle fest.
3
SPEAKER_00
It was a pain cave.
3
SPEAKER_01
Clydesdales up in here, you know?
3
SPEAKER_00
Yeah.
3
SPEAKER_00
And there was this one day that I was running down by Lady Bird Lake in Austin, beautiful course, 18 miles on the schedule.
3
SPEAKER_00
And I got to mile 10 and I was like, today s not the day.
3
SPEAKER_00
I m calling it quits.
3
SPEAKER_00
So I started walking back to our house.
3
SPEAKER_00
Today s not the day to do 18.
4
SPEAKER_01
Right, just not feeling it.
4
SPEAKER_01
Started walking back to the house, and I m in my head thinking, if I quit on this training run, what else would I quit on in life?
4
SPEAKER_01
The way you do one thing is the way you do everything.
4
SPEAKER_01
So I went back on the course, I finished the run for the day, I went one extra mile, I went 19 that day.
4
SPEAKER_01
And I came back to my house, took my hat off, because I always wear a hat, and I wrote one more under the bill.
4
SPEAKER_01
took a picture of it, posted on social media, and it went nuts.
4
SPEAKER_01
People were taking their hat.
4
SPEAKER_01
They were writing one more on the bill.
4
SPEAKER_01
They were taking photos.
4
SPEAKER_01
They were posting it.
4
SPEAKER_01
So in my head, I was thinking, well, this struck a chord with a lot of people.
4
SPEAKER_01
There s something here that is pushing people beyond what they believe they can achieve and do.
4
SPEAKER_01
That turned into go one more.
4
SPEAKER_01
I got a tattooed on my arm.
4
SPEAKER_01
Let me see.
4
SPEAKER_01
And then now there s hundreds if not thousands of other people who have go on more tattooed on their body because of the message that it creates.
4
SPEAKER_01
And it s not just one more mile on a training run.
4
SPEAKER_01
It s not one more rep in the gym.
4
SPEAKER_01
That doesn t do it justice.
4
SPEAKER_01
It doesn t describe how powerful it is.
4
SPEAKER_01
But when things get tough and challenging and you hit obstacles and resistance,
4
SPEAKER_01
as you will throughout life, it s pushing past that obstacle, it s pushing through that resistance to get to the other side and realizing how much confidence that brings, how powerful it is.
4
SPEAKER_01
You do that over weeks, months, years, the power and that consistency of going one more, it compounds and puts you well beyond where you ever thought you could be.
4
SPEAKER_00
Yeah, I just think one of the greatest things that any human can do for themselves is give themselves more belief.
4
SPEAKER_00
in themselves.
4
SPEAKER_00
And the way you build more belief is by doing the challenging things and overcoming obstacles and following your mantra of going one more consistently.
4
SPEAKER_00
And when you do that, you feel bulletproof, like you said.
4
SPEAKER_00
You feel unstoppable.
4
SPEAKER_00
Even when there s pain and chaos, you feel like, I can handle this, because I ve always done one more.
4
SPEAKER_00
So I love that mantra, man.
4
SPEAKER_01
Well, the reason I put it on my arm here is
4
SPEAKER_01
It was before going into a big endurance training box.
4
SPEAKER_01
Ironmans and marathons.
4
SPEAKER_01
You gotta look at your watch, you gotta look at it every moment.
4
SPEAKER_01
Ultras, yeah, so I knew it.
4
SPEAKER_01
You know, this is the ultimate, for me, ultimate placement of accountability.
4
SPEAKER_00
When things get hard, you have no other choice than to push through.
4
SPEAKER_00
Wow.
4
SPEAKER_00
Who are the two or three most inspiring people in the mental toughness, physical fitness world right now in your mind that you re inspired by or you respect or you feel like they re living a lifestyle that you really
4
SPEAKER_00
can watch and be like, that s inspiring.
4
SPEAKER_00
It pushes me to do one more.
4
SPEAKER_01
To be honest, it s my team at BPN.
4
SPEAKER_01
What s so powerful about the culture that we ve created there is we re a health and performance supplement company, but everyone s living and breathing the lifestyle and the motto.
4
SPEAKER_01
You know, we went out last weekend, we supported Jordan, my media director s wife, at a ultra marathon in Bandera, Texas.
4
SPEAKER_01
We have another one of our employees, Austin, is doing a 100 mile race in Huntsville, Texas in two weeks.
4
SPEAKER_01
Someone s always training for half marathon, marathon, ultra, someone on our team s training for an Ironman right now.
4
SPEAKER_01
I mean, being surrounded by that team of people who are constantly pushing
4
SPEAKER_01
in their professional and personal life, motivates me.
4
SPEAKER_01
My mom, like I said, was a huge foundation in my life and she applied Gilwin Moore to every part of her life.
4
SPEAKER_01
My mom was diagnosed with cancer in 2019, stage four ovarian cancer.
4
SPEAKER_01
And it was one of those things that I thought, well, my mom s gonna get chemo and she s gonna get through it and she ll be living down here in Texas in six months.
4
SPEAKER_01
That was the plan, that was the year she was gonna retire, move to Texas and live the rest of her life with her boys.
4
SPEAKER_01
And she got cancer, she got diagnosed.
4
SPEAKER_01
It was extremely aggressive.
4
SPEAKER_01
She passed away six months later, but she never gave up fighting.
4
SPEAKER_01
Even when she was in the hospital, even when she was in hospice, it was looking up and saying, what can I get you boys?
4
SPEAKER_01
Like, Mom, you re good, just chill out for a second.
4
SPEAKER_01
She applied that to her work with special education, coaching Special Olympics, helping the community.
4
SPEAKER_01
And there s one person I respect in this world
4
SPEAKER_00
It s my mom, 100%.
4
SPEAKER_00
That s beautiful, man.
4
SPEAKER_00
Why do you care so much about your business and what you guys are creating?
4
SPEAKER_00
It s more than a supplement company.
4
SPEAKER_01
I ve poured my heart and soul into this business for the last decade of my life.
4
SPEAKER_01
I mean, everything.
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I mean, any entrepreneur can relate that when you start something you re so passionate about,
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you become what it is.
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You don t know who you are without it to a certain point.
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And we do a lot of in-person events.
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We do pop-ups, we host athletic clubs in Austin for our community.
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We celebrated 10 years in business this past August.
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We had a big event in the city.
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And it s when we get to meet the people.
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Like I said, it s more than being a supplement company.
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or mission-driven or community-driven, and you meet these people who, by watching the content, by attaching to the brand, by getting one more tattoo on their body, they ve lost 100, 200 pounds, they become a better father, they become a better husband.
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It s hearing those stories in person.
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There was a story that I heard when we were celebrating our 10 years in business that forever changed my life.
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And it was a single mother, she s probably my age, and she had a daughter with her who was probably seven or eight years old.
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And they pulled me aside, because they wanted to talk for a second, and the mother said, you know, my daughter doesn t have a father figure in her life.
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I m a single mom, raising my daughter, and because she doesn t have a father figure in her life, I show her the content that your team produces.
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the videos and the podcast, the interviews.
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She uses that content as a mentor and a father figure for her younger daughter.
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That for me, that was heavy.
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Or this is the responsibility that we have.
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These are the lives that we have the ability to change.
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This is who s listening to this content.
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We have to be a role model in a space that is notorious for not being
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role model worthy.
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That s my guiding principle now.
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That s cool, man.
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That s inspiring.
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People can learn more about it at bareperformancenutrition.com, right?
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That s correct.
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You also got great content on your social media and your show as well that people can check out.
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It s all linked up with the website, right?
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It is, yeah.
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Before I ask a couple final questions, I gotta acknowledge you, Nick, for your commitment and consistency over the last decade.
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For your service, not only with the military, but also your service to helping people transform their lives.
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I think that s one of the greatest services that people can have when they re in service to helping people impact, grow, overcome, and become healthier.
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That s the highest currency, is our health.
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So I acknowledge you for how you ve used your
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some of your biggest obstacles to be an opportunity to serve and how you ve used the lessons you ve learned from your parents and unfortunately your mom passing and using that finding meaning to serve other people and be open hearted and generous in giving.
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It s really inspiring to see your journey
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from the first time I saw you reached out to me to where you were then, making a couple thousand a month, and now being a massive business in your business.
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So I acknowledge you for the consistency, for showing up, and for the journey you re on, man, it s really inspiring.
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Thank you, I appreciate that.
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Of course, man.
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I hope you enjoyed today s episode and it inspired you on your journey towards greatness.
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Make sure to check out the show notes in the description for a full rundown of today s episode with all the important links.
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And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.
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And now it s time to go out there and do something great.