0
SPEAKER_02
The following podcast is a dear media production.
0
SPEAKER_02
She s a lifestyle blogger extraordinaire.
0
SPEAKER_02
Fantastic.
0
SPEAKER_02
And he s a serial entrepreneur, a very smart cookie.
0
SPEAKER_02
And now Lauren Everts and Michael Bostic are bringing you along for the ride.
0
SPEAKER_00
Get ready for some major realness.
0
SPEAKER_02
Welcome to the skinny confidential him and her.
0
SPEAKER_01
There s so many things that we can t control, right?
0
SPEAKER_01
Like we can t always control the air we re breathing when we re outside.
0
SPEAKER_01
We can t always control just all of the chemical and toxic exposures when we re out and about and things like that.
0
SPEAKER_01
But this is something that we can control.
0
SPEAKER_01
Like we can control the products we use.
0
SPEAKER_01
We can control the food that we put in our cart at the grocery store.
0
SPEAKER_01
So while there are things that may just be big sticking points for people, I think it s so important and empowering to make changes where you can.
0
SPEAKER_00
I asked Bethany McDaniel of Primally Pure to come on the Him and Her show and tell us all about the non-toxic swaps that you can make.
0
SPEAKER_00
And I wanted to make it easy and digestible as possible for everyone.
0
SPEAKER_00
We also talked to Bethany about ingredients to look out for, baby steps to a non-toxic household, grocery shopping for healthy meats,
0
SPEAKER_00
nourishing your nervous system, and we also go into her entrepreneurial journey of turning a hobby into a business.
0
SPEAKER_00
I really liked this because it can be so overwhelming when you start deciding to go non-toxic.
0
SPEAKER_00
I mean, for me, I started with household stuff.
0
SPEAKER_00
You know, I switched to Branch Basics, and that was like my first step into it.
0
SPEAKER_00
And when I noticed how much my nervous system relaxed, I immediately wanted to do more.
0
SPEAKER_00
So I m slowly switching out my beauty products,
0
SPEAKER_00
I m slowly switching out my makeup products and one of the brands that I use is Primally Pure.
0
SPEAKER_00
You guys have heard me talk about it on the podcast.
0
SPEAKER_00
I m a big fan specifically of their body lotion.
0
SPEAKER_00
I also use a lot of their tallow based products on my kids.
0
SPEAKER_00
And the mist, this is so random, but their mist on their site is so amazing for removing mouth tape in the morning.
0
SPEAKER_00
So instead of waking up in the morning and ripping your skinny confidential mouth tape off, you can now wake up and use the Primally Pure Mist on your face and it just makes your mouth tape glide off.
0
SPEAKER_00
We also have a code for you at the end of this episode and a giveaway.
0
SPEAKER_00
Go to PrimallyPure.com and use code SKINNY.
0
SPEAKER_00
That s PrimallyPure.com, code SKINNY.
0
SPEAKER_00
Definitely get the mist and the body lotion.
0
SPEAKER_00
My favorite one is the almond vanilla.
0
SPEAKER_00
It s so good, especially after you get out of the shower.
0
SPEAKER_00
I like to dry brush, take a hot shower, and then put that body lotion on.
0
SPEAKER_00
On that note, Bethany McDaniel, founder of Primally Pure, welcome to the show.
0
SPEAKER_02
This is the Skinny Confidential, him and her.
0
SPEAKER_00
You have quite the story.
0
SPEAKER_00
So let s take it back to the beginning about how this all came into inception.
0
SPEAKER_00
Do you remember having an epiphany?
0
SPEAKER_00
And what did that look like?
0
SPEAKER_01
So it all started for me in junior high, high school when I started getting acne.
0
SPEAKER_01
And I remember at that time, you re already so self-conscious and, you know, a new zit would pop up on my face every few days and it just bummed me out so much.
0
SPEAKER_01
And so I started going to the store like CVS, Walgreens, buying every product that I saw on a commercial, thinking that it would be the solution to my breakouts and nothing worked.
0
SPEAKER_01
Eventually, my mom took me to the dermatologist
0
SPEAKER_01
And the dermatologist had me on benzoyl peroxide, Retin-A micro, all these different ointments, several rounds of antibiotics, which I didn t realize at the time was disrupting my gut bacteria and making the acne even worse.
0
SPEAKER_01
And I remember going to the dermatologist at one point, I was only in high school, but intuitively, I just knew there had to be more to it.
0
SPEAKER_01
And I said, is there anything I could be doing differently?
0
SPEAKER_01
Anything I could change about my diet or lifestyle that might be contributing to this?
0
SPEAKER_01
And she looked at me and she said, no, acne is genetic.
0
SPEAKER_01
And your only option is to use this cream and take this pill.
0
SPEAKER_01
And so that s what I did.
0
SPEAKER_01
I didn t really have the resources or wherewithal to figure it out on my own.
0
SPEAKER_01
So I took her advice and went through a few more frustrating years.
0
SPEAKER_01
Eventually I was put on birth control.
0
SPEAKER_02
To fight acne?
0
SPEAKER_01
That was purely for the acne.
0
SPEAKER_01
And it worked, but it was of course a Band-Aid that comes along with other symptoms.
0
SPEAKER_01
And it wasn t until I met my now husband, and at the time he was starting a regenerative livestock farm called Primal Pastures with his dad and brothers.
0
SPEAKER_01
And for the first time, my eyes were opened to a new way of eating.
0
SPEAKER_01
I had always been interested in health.
0
SPEAKER_01
I d always tried different diets.
0
SPEAKER_01
I did everything you can think of.
0
SPEAKER_01
The cabbage soup diet, the Kellogg s cereal diet, like tried to follow the food pyramid.
0
SPEAKER_01
I was vegetarian for a year and none of it lasted.
0
SPEAKER_01
None of it really made me feel good until
0
SPEAKER_01
Believe it or not, I started eating real food.
0
SPEAKER_01
All of a sudden, I felt so much better, had more energy.
0
SPEAKER_01
My immune system was better.
0
SPEAKER_01
My acne cleared up.
0
SPEAKER_01
I was able to go off of the birth control.
0
SPEAKER_01
And so at that point, I was like, okay, I ve been wrong about food my entire life.
0
SPEAKER_01
I ve been eating the wrong things.
0
SPEAKER_01
And when you say real food, what did that look like?
0
SPEAKER_01
That was pretty much a paleo diet.
0
SPEAKER_01
So meat, vegetables, fruit, some nuts and seeds, that kind of thing.
0
SPEAKER_02
Did your parents have a healthy diet?
0
SPEAKER_01
No.
0
SPEAKER_01
No, I grew up eating like the Costco chicken nugget dinosaurs and like, you know, fish sticks.
0
SPEAKER_00
I gotta get rid of those towns goes dino, dino.
0
SPEAKER_00
That s a reminder.
0
SPEAKER_01
Go ahead.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
So no, I grew up eating a standard American diet.
0
SPEAKER_01
I started researching skincare, personal care products.
0
SPEAKER_01
and realized I had been using all the wrong stuff my entire life.
0
SPEAKER_01
I just assumed that if it was sold on a store shelf that it was safe.
0
SPEAKER_01
Come to find out most ingredients on store shelves have not been tested and the ones that have have been actually proven to be unsafe.
0
SPEAKER_01
And deodorant was the thing that I really honed in on just because I was shocked by how toxic conventional deodorant is.
0
SPEAKER_01
And this was back in 2012.
0
SPEAKER_01
There weren t a whole lot of natural deodorants on the market at the time, at least none that worked.
0
SPEAKER_01
And so I made it my mission to create a natural deodorant that worked.
0
SPEAKER_01
I spent countless hours in the kitchen.
0
SPEAKER_01
I would make a batch, give it to friends and family, get their feedback, make changes, make a next batch.
0
SPEAKER_01
And finally, when I had a product that I was really happy with, I launched it along with a few other things.
0
SPEAKER_01
And that was in 2015 when I officially started the company.
0
SPEAKER_00
Did you know that you would be building this empire and this infrastructure that you have now?
0
SPEAKER_01
No, no.
0
SPEAKER_01
I always joke with my husband because my goal in the beginning was to make an extra $500 a month.
0
SPEAKER_01
Like I was working at Special Olympics at the time.
0
SPEAKER_01
He was a high school teacher.
0
SPEAKER_01
We had both just quit our jobs to start this farm with his family.
0
SPEAKER_01
And I was like making these skincare products on the side.
0
SPEAKER_01
So it was very much just like
0
SPEAKER_01
a hobby that kind of turned into a business.
0
SPEAKER_00
When you look back on this, what was the moment that you were like, oh, my God, I m going to build this into a business?
0
SPEAKER_00
Was there like one day where you checked the sales and they were wild?
0
SPEAKER_00
Did something go viral on social media?
0
SPEAKER_01
It was kind of a slow progression, but slow but quicker than I thought it would be.
0
SPEAKER_01
Like I was I remember just being pleasantly surprised like day after day, week after week in the beginning by the response to the products.
0
SPEAKER_01
and I think it was because the deodorant like really worked and people just hadn t experienced that before.
0
SPEAKER_01
I sold to the farm customers in the beginning.
0
SPEAKER_01
I was going to farm stands and so I think like interacting with people face to face and having that as a support group like helped to launch us forward and
0
SPEAKER_01
Yeah, and I think also when I got pregnant with my first daughter, I was finally at the point where I was like, OK, I need to either shut the business down for a few months because it was just me at the time or really like turn this into a business and hire someone full time and move the business out of my home because I was still making everything in my kitchen for a long time.
0
SPEAKER_01
And I decided to just take a leap of faith and hire a full time person, get my own office warehouse space.
0
SPEAKER_01
And I m so thankful.
0
SPEAKER_02
I have maybe like an ignorant question as the only man in the room.
0
SPEAKER_02
Why do so many women go on birth control to combat acne?
1
SPEAKER_00
Like, what is in that?
1
SPEAKER_00
Do you even know what s in that?
1
SPEAKER_01
Berlinalactin, Michael.
1
SPEAKER_00
But why?
1
SPEAKER_01
So do... It lowers testosterone.
1
SPEAKER_01
From what I know, it kind of gives your body the impression that you are pregnant.
1
SPEAKER_01
Like, a lot of women get that pregnancy glow towards the end of pregnancy.
1
SPEAKER_01
And I ve heard that birth control kind of like emulates that.
1
SPEAKER_00
Because we were talking about birth control on another show and some of the comments were like, oh, it s a dangerous time to be talking about maybe not using birth control.
1
SPEAKER_00
But I think what we were trying to articulate is so many people just jump into birth control without really having a lot of information, or in your case, not even for the purpose of birth control, but to combat acne.
1
SPEAKER_00
And I think it s a conversation worth discussing because now that I have a daughter, I think about this all the time, which is obviously you want people to be able to protect themselves.
1
SPEAKER_00
But I think we need to educate ourselves much more on some of the effects that this stuff has on young women because it s not an issue that men face.
1
SPEAKER_02
Also people don t realize that you go on birth control to sometimes combat acne or that s like a plus, but they don t realize that it causes hyperpigmentation.
1
SPEAKER_02
Yes.
1
SPEAKER_02
So you re switching one for the other.
1
SPEAKER_02
Like you gotta choose your battles and to pump yourself with hormones to help the acne, but then you re gonna get hyperpigmentation.
1
SPEAKER_02
To me, looking back, is not worth it.
1
SPEAKER_02
Not worth it.
1
SPEAKER_02
Okay, what is in the deodorant?
1
SPEAKER_02
that we are, a lot of us, not me, but a lot of us are using.
1
SPEAKER_02
Like I had this come to Jesus.
1
SPEAKER_02
I was using like aluminum filled deodorant probably like 10 years ago and made a switch.
1
SPEAKER_02
But what s really in it?
1
SPEAKER_02
Like what are the ingredients if you get granular?
1
SPEAKER_01
Yeah, you mentioned aluminum.
1
SPEAKER_01
That is one of the worst offenders.
1
SPEAKER_01
It s been linked to Alzheimer s disease.
1
SPEAKER_01
Parabens, most conventional deodorants are loaded with parabens.
1
SPEAKER_01
In one study, they found parabens in 98% of the breast cancer tumors that they sampled.
1
SPEAKER_01
So we re putting these things in a really absorbent area of the body.
1
SPEAKER_01
And not only are we putting those chemicals into the body, but the aluminum in the deodorant also blocks your pores, so you re not able to sweat anymore.
1
SPEAKER_01
And sweating is so important for detoxification.
1
SPEAKER_01
And that s why I think deodorant is one of the worst things you can do and I always encourage people if you re going to make one swap let it be deodorant because you re just putting so much junk into an absorbent area of the body and you re not letting your body detox like it was meant to do.
1
SPEAKER_02
You know what else gives me anxiety is tampons.
1
SPEAKER_02
Yeah.
1
SPEAKER_02
Like I just feel like the bleach and the chlorine.
1
SPEAKER_01
Oh my gosh.
1
SPEAKER_01
I remember the scented ones.
1
SPEAKER_02
Oh, and then you like put it up there with a plastic applicator.
1
SPEAKER_02
I mean, it s it s bleak.
1
SPEAKER_02
If you look at it, you know what else, too?
1
SPEAKER_02
We can go on a real spiral toilet paper.
1
SPEAKER_01
Oh, so, yeah, that s a swap that I recently made.
1
SPEAKER_01
Never thought about it up until a few months ago.
1
SPEAKER_01
And yeah, again, like such an absorbent area, not an area that you want to be putting like this bleached piece of paper filled with PFAS.
1
SPEAKER_02
Every single day.
1
SPEAKER_02
I think that what I like about your line is it s things that you use every single day.
1
SPEAKER_02
And I think if you make the swaps of these things that you have to use, like deodorant, whether it s toilet paper, like whatever it is, you have to pay attention to the things that you keep doing and doing and doing, I think.
1
SPEAKER_02
Yeah.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
What we strive to do too is just create rituals for people because the nervous system is such an important piece of health and it s such an important piece of skin health.
1
SPEAKER_01
Like skin health isn t just the products we use, it s how we take care of our whole system.
1
SPEAKER_01
And so we strive to create, you know, opportunities for people to just really like take a deep breath, unwind from the day and kind of have this experience that you wouldn t normally necessarily have.
1
SPEAKER_00
What area or I guess in certain products or I guess just areas of people s lives do you get the most resistance when it comes to making switches?
1
SPEAKER_00
Because it s funny when you have these, and we ve had a bunch of these conversations talking about different, you know, services or products with clean ingredients.
1
SPEAKER_00
And sometimes there s this resistance, there s like this nostalgia to use certain brands that you ve grown up with.
1
SPEAKER_00
And I always find that so interesting.
1
SPEAKER_00
For me, the argument is simple as like,
1
SPEAKER_00
If you have two options and you know one of them is more harmful than the other, like it s kind of a no brainer.
1
SPEAKER_00
But people have such a hard time getting off certain products.
1
SPEAKER_00
These are a certain category or product that you ve seen people be just resistant to.
1
SPEAKER_01
Yeah, I think the nostalgia thing is key.
1
SPEAKER_01
And that s that s there with the products.
1
SPEAKER_01
That s there with the food.
1
SPEAKER_01
Like my husband still has a thing with mac and cheese.
1
SPEAKER_01
Like when we are at a new restaurant, like he can t not try the mac and cheese because it reminds him of his childhood and it drives me crazy.
1
SPEAKER_01
But there s so many things that we can t control, right?
1
SPEAKER_01
Like we can t always control the air we re breathing when we re outside.
1
SPEAKER_01
We can t always control just all of the chemical and toxic exposures when we re out and about and things like that.
1
SPEAKER_01
But this is something that we can control.
1
SPEAKER_01
Like we can control the products we use.
1
SPEAKER_01
We can control the food that we put in our cart at the grocery store.
1
SPEAKER_01
So while there are things that people may just, that may just be big sticking points for people,
1
SPEAKER_01
I think it s so important and empowering to make changes where you can and, you know, like I said, deodorant I think is one of the most important things.
1
SPEAKER_01
That is one thing, though, that people are resistant to, especially guys.
1
SPEAKER_01
Like we have a lot of women that are open to it.
1
SPEAKER_02
Yeah, the guy s gotta get rid of the old spice, though.
1
SPEAKER_02
Sorry, guys.
1
SPEAKER_02
It doesn t smell good.
1
SPEAKER_02
It smells like shit.
1
SPEAKER_00
Fortunately, I don t even use deodorant.
1
SPEAKER_02
Let s do your brag.
1
SPEAKER_02
This is the brag he always does.
1
SPEAKER_00
I want to hear about this.
1
SPEAKER_00
I don t use deodorant, and I don t know.
1
SPEAKER_02
You ve got to try primally pure.
1
SPEAKER_00
I ll try primally pure, but namely because I always felt it to be strange as a practice.
1
SPEAKER_00
I m a little bit of a weirdo.
1
SPEAKER_00
I found it strange that I have to put something under my arm to begin with.
1
SPEAKER_00
But then I talked to this one person a while ago and he s like, hey, your body may also be trying to tell you something if there s a scent or if you re perspiring a lot.
1
SPEAKER_00
It s trying to give you a signal.
1
SPEAKER_00
And so a lot of people try to mask the signals that the bodies give off.
1
SPEAKER_00
To me, if you have to use a really, really strong scent to get rid of another strong scent, there s probably something else that you re not paying attention to.
1
SPEAKER_01
Yeah, it s like when you re in a rental car and you know that someone was smoking in it and then they just spray a bunch of Febreze over it.
1
SPEAKER_01
Oh, the Christmas tree that s hanging?
1
SPEAKER_01
Yes.
1
SPEAKER_00
I used to have the Christmas tree hanging back in the day.
1
SPEAKER_00
Did you actually have that?
1
SPEAKER_00
Yeah, I had that in high school.
1
SPEAKER_02
Oh my god.
1
SPEAKER_02
That is grounds for divorce.
1
SPEAKER_02
That is so sick and disgusting.
1
SPEAKER_02
You sicko.
1
SPEAKER_00
I had the yellow one.
1
SPEAKER_00
I think it smelled.
1
SPEAKER_00
I don t even remember what the scent was.
1
SPEAKER_02
You had the yellow one because you probably had it hanging in your mirror because the car wash gave it to you.
1
SPEAKER_02
That should be your next thing.
1
SPEAKER_02
For Christmas, you should make primally pure Christmas tree hangers.
1
SPEAKER_02
to advertise.
1
SPEAKER_02
Yes, please.
1
SPEAKER_02
Can you do that?
1
SPEAKER_02
Like something cute.
1
SPEAKER_02
He still tries to wash our car.
1
SPEAKER_02
We need like Branch Basics and Primally Pure to like team up and do like a car wash situation.
1
SPEAKER_02
You can take Branch Basics to the car wash.
1
SPEAKER_00
I m just going to start traveling around with a giant bucket of stuff everywhere I go.
1
SPEAKER_01
You re crossing us out in the car.
1
SPEAKER_01
I m going to do that.
1
SPEAKER_00
I don t do the Christmas tree anymore.
1
SPEAKER_01
I have heard that about natural BOs though, that even we are like attracted to our mate based on their natural scent.
1
SPEAKER_00
Pheromones.
1
SPEAKER_01
Yeah.
1
SPEAKER_00
Really?
1
SPEAKER_00
Yeah, of course.
1
SPEAKER_00
Okay.
1
SPEAKER_00
Everybody knows that.
1
SPEAKER_02
By the way, your deodorant is amazing.
1
SPEAKER_02
It really works.
1
SPEAKER_02
I like the white one the best.
1
SPEAKER_02
I m not a big deodorant person.
1
SPEAKER_02
And if I m wearing deodorant, it s definitely yours.
1
SPEAKER_02
I love your deodorants.
1
SPEAKER_02
Deodorants 10 out of 10.
1
SPEAKER_02
What are some things that are maybe that we can call out to the audience that they can turn their label around and look at and just get rid of?
1
SPEAKER_02
Like it could be in our body lotion, in our oils.
1
SPEAKER_02
Like what are things that are just no-nos to you?
1
SPEAKER_01
Fragrance is the first one that comes to mind.
1
SPEAKER_01
It s a blanket term protected by the FDA as a trade secret.
1
SPEAKER_01
So companies don t have to disclose what s in their fragrance, but it can contain up to 3,000 different ingredients.
1
SPEAKER_01
And the EPA actually did a study and they found that 72% of what s in fragrance is hormone disrupting.
1
SPEAKER_01
phthalates.
1
SPEAKER_01
And so phthalates are what drives the scent deeper into your skin.
1
SPEAKER_01
And it also is what gives, it s what makes fragrance stick to you.
1
SPEAKER_01
So if you ve ever been like in a house with Glade plug-ins or in a bathroom that s heavily scented and then you leave and you still smell like that space, that s because of the phthalates.
1
SPEAKER_01
They re just getting in there, getting into your system.
1
SPEAKER_00
I have a thing that ll freak you out.
1
SPEAKER_00
I was on TikTok the other day as I do sometimes.
1
SPEAKER_00
And somebody was taking cologne or a perfume and they were spraying, they melted a
2
SPEAKER_00
Vaseline bottle and then sprayed all the cologne in the Vaseline and then froze the Vaseline and then they use the Vaseline to get so that the scent stays longer and deeper.
2
SPEAKER_02
Wait, I don t get it.
2
SPEAKER_00
What?
2
SPEAKER_02
Basically, they were taking this... Petroleum combined with phthalates.
2
SPEAKER_00
Yeah, and it s a trend that s going on right now to make scents last longer.
2
SPEAKER_00
And I saw it and I knew I was talking to you and I was like, I got to bring this up because this seems like a big... And I haven t seen that.
2
SPEAKER_00
We got to stop this because... That s brutal.
2
SPEAKER_00
You re like double dosing the chemicals.
2
SPEAKER_01
I think you should make a lotion and scent line called Stripper.
2
SPEAKER_01
and make the scent be stripper but natural.
2
SPEAKER_01
Natural stripper scent?
2
SPEAKER_01
Yeah, natural stripper scent.
2
SPEAKER_01
What does that mean?
2
SPEAKER_00
Also, let me explain what it means.
2
SPEAKER_01
Strippers, everyone on TikTok talks about how they smell so good, but if you could make a stripper scent that was non-toxic,
2
SPEAKER_01
It would be amazing, because the stripper scent is toxic.
2
SPEAKER_00
It s called dancer, Lauren.
2
SPEAKER_01
Okay.
2
SPEAKER_01
Dancer.
2
SPEAKER_00
Dancer.
2
SPEAKER_00
Put some respect on this.
2
SPEAKER_01
I don t know about the stripper scent phenomenon.
2
SPEAKER_01
So go to a strip club.
2
SPEAKER_01
Neither do I. Walk in.
2
SPEAKER_01
I know all about it.
2
SPEAKER_01
I ve been to a few strip clubs in my day, and they smell amazing.
2
SPEAKER_01
So this is a thing.
2
SPEAKER_01
Oh, yeah.
2
SPEAKER_01
They re like known to smell good.
2
SPEAKER_00
No, but I would, if we were
2
SPEAKER_00
get now learned in our later years that we ve learned about phthalates.
2
SPEAKER_00
If we went back, we might be bombarded with the scent now.
2
SPEAKER_00
It might disrupt us.
2
SPEAKER_00
It might be too much.
2
SPEAKER_00
At the time, we maybe didn t recognize.
2
SPEAKER_01
No, but I m saying that Primally Pure should make a stripper collection.
2
SPEAKER_00
You re gonna get some shit for this, I m telling you.
2
SPEAKER_02
You ll have to show me like what this, I m trying to, I have an idea maybe of what it could smell like.
2
SPEAKER_00
You know what, it s honestly probably a good thing that you don t know, that you can t figure it out.
2
SPEAKER_00
You know, we ll put that out there.
2
SPEAKER_01
Because you had such a journey with acne, and if there s people that are listening that do have acne, what are things that you would immediately tell them to change?
2
SPEAKER_02
I ve been walking with this with my assistant through her own acne journey and it s wild because the same protocols that I was put on 15, 20 years ago are what she was put on.
2
SPEAKER_02
It s like, how are these dermatologists still prescribing antibiotics for acne like 20 years later?
2
SPEAKER_02
It s insane to me.
2
SPEAKER_02
And so she was put on, she was on antibiotics on and off for 10 years.
2
SPEAKER_02
When she started working for me, she on her own decided to stop using all of her medications and her acne just blew up because her gut was so imbalanced and there was fungal overgrowth.
2
SPEAKER_02
There was a lot going on.
2
SPEAKER_02
And so together we kind of came up with a plan.
2
SPEAKER_02
She changed her diet and even just started incorporating a lot of
2
SPEAKER_02
unconventional habits.
2
SPEAKER_02
Like what?
2
SPEAKER_02
Get so specific.
2
SPEAKER_02
Like being exposed to sunlight early in the morning, just things to support her hormones, grounding to reduce inflammation.
2
SPEAKER_02
I was having her take cold showers, just things to support your overall system and your cells because
2
SPEAKER_02
All disease goes back to cell dysfunction.
2
SPEAKER_02
We can make different diagnoses and whatnot, but it all just goes back to cell dysfunction.
2
SPEAKER_02
So when you incorporate habits and just change your life and change your diet to support cell health in general,
2
SPEAKER_02
your skin s going to clear up, your whatever symptom you re dealing with is most likely going to improve.
2
SPEAKER_02
So we just focused on a lot of the basics.
2
SPEAKER_02
And then through testing, we found out that she had the fungal overgrowth.
2
SPEAKER_02
So we did some specific supplement protocols to address that.
2
SPEAKER_02
And what about beauty?
2
SPEAKER_02
Meaning like skin care?
2
SPEAKER_01
Yeah, she used our clarifying line.
2
SPEAKER_01
Just like that s all she had to use?
2
SPEAKER_01
Yeah, that s it.
2
SPEAKER_01
So really being mindful of what are in the products that you re putting on your skin sounds very important as well.
2
SPEAKER_02
For sure, because women are exposed to an average of 168 chemicals every single day.
2
SPEAKER_02
And that number was from a study back in like 2014, 2016.
2
SPEAKER_02
So I m sure that it s increased quite a bit even since then.
2
SPEAKER_02
But we re exposed to so many different synthetic chemicals every day.
2
SPEAKER_02
And our hormones are such a precise system of signals within the body.
2
SPEAKER_02
So when we re overloading them with all of these synthetics, like things are going to get out of whack.
2
SPEAKER_01
One of the reasons that I only wash my hair every two weeks.
2
SPEAKER_01
Two weeks, that s impressive.
2
SPEAKER_01
I do once a week.
2
SPEAKER_01
I will let that thing get so disgusting you ve never seen gross because I don t want to have to always wash my hair with a bunch of chemicals.
2
SPEAKER_01
I m going to ask you for a couple brands.
2
SPEAKER_01
Yeah.
2
SPEAKER_01
And I was going to ask you off air, but I m like, I might as well ask you on air.
2
SPEAKER_01
Shampoo and conditioner, what do you do using?
2
SPEAKER_01
I use Innersense Organics.
2
SPEAKER_01
Innersense, okay.
2
SPEAKER_01
You ve got to switch that out.
2
SPEAKER_01
Tons of products for men too.
2
SPEAKER_01
You mentioned Tolipaper.
2
SPEAKER_01
I use Real, do you like that one?
2
SPEAKER_01
Haven t heard of it.
2
SPEAKER_01
I use Bumroll.
2
SPEAKER_01
Bumroll, okay.
2
SPEAKER_01
But again, I m new to the clean toilet paper world.
2
SPEAKER_01
Okay, and what about, do you use clean paper towels?
2
SPEAKER_01
No, I haven t found any.
2
SPEAKER_01
Real, that s the brand Real.
2
SPEAKER_01
Real.
2
SPEAKER_01
I wanted to know.
2
SPEAKER_01
R-E-A-L?
2
SPEAKER_01
R-E-E-L.
2
SPEAKER_01
Okay.
2
SPEAKER_01
And I use a lot of Real, so if Real s listening, you can get me on a subscription.
2
SPEAKER_01
We have a family of four over here.
2
SPEAKER_01
What are you using for makeup?
2
SPEAKER_01
Ilia, Crunchy, RMS.
2
SPEAKER_01
So you are really try to make every area of your life non-toxic.
2
SPEAKER_01
I try.
2
SPEAKER_02
It s taken a while though, like it s been a journey over the last 10 plus years, you know, it didn t happen overnight and there s probably still things that a year from now will be like, oh,
2
SPEAKER_02
should swap that out now.
2
SPEAKER_01
If someone s listening and they want to start the process, what are some easy swaps besides deodorant?
2
SPEAKER_01
Like cleaning supplies that go into all the different things that you ve swapped out over the years?
2
SPEAKER_00
I think the biggest thing is like whether, you know, I personally started with cleaning supplies.
2
SPEAKER_00
That s like where I became aware of this stuff.
2
SPEAKER_00
And then I, because of that, I just am now
2
SPEAKER_00
proactive and looking and thinking about the choices I make when I buy stuff.
2
SPEAKER_01
Besides the hair paste.
2
SPEAKER_01
We need a non-toxic hair product.
2
SPEAKER_00
Well, there s certain things, you know, if somebody, I might have to actually create a company to fix this.
2
SPEAKER_00
Please create a hair paste.
2
SPEAKER_00
Because I keep looking around, I see these guys and they come out with this stuff.
2
SPEAKER_00
I mean, that s not going to work, buddy.
2
SPEAKER_00
You got to get something that can flip this thing back stronger.
2
SPEAKER_00
Yeah.
2
SPEAKER_02
Okay, I was listening to a past episode.
2
SPEAKER_02
I heard someone recommend ozonated olive oil for your hair.
2
SPEAKER_02
Did you ever try that?
2
SPEAKER_00
No, that s not going to work.
2
SPEAKER_00
No, he doesn t want it.
2
SPEAKER_00
No, no, no.
2
SPEAKER_00
This paste is so- I honestly might start a side mission and go and do a company just to- Let s do a paste called Jizz.
2
SPEAKER_00
What?
2
SPEAKER_01
It has that consistency of your hair by the perfume.
2
SPEAKER_00
But anyways, the point is I think a lot of people
2
SPEAKER_00
They just becoming aware that there s alternatives because even as you were just mentioning all these brands, I started thinking myself like, oh, like there s a lot of new options out there for companies that are doing this kind of thing, which is it s a great time to be alive.
2
SPEAKER_00
But I think it starts with people just being aware that there is options.
2
SPEAKER_01
Yeah.
2
SPEAKER_00
And like options for pretty much almost maybe not everything, but even like cooking supplies now.
2
SPEAKER_01
Give us some areas for a starter kit.
2
SPEAKER_02
I love Branch Basics for all things cleaning.
2
SPEAKER_02
If you re not ready to make that purchase, you can just use water and apple cider vinegar for a lot of cleaning needs.
2
SPEAKER_00
If you don t buy Branch Basics, just don t even listen to our show anymore.
2
SPEAKER_00
Just get the hell out of here.
2
SPEAKER_02
And we tell that, we tell people that with skincare stuff too, like you can probably do a lot with things that you already have in your kitchen.
2
SPEAKER_02
Dry shampoo, you can use arrowroot powder, tapioca powder, maybe mix it with a little cocoa powder if you have darker hair.
2
SPEAKER_02
Use coconut oil on your body as a moisturizer, like there s a lot you can probably do with what you already have.
2
SPEAKER_01
If someone wants to switch over their foods, what are things that you see with this farm that you guys have that are easy changes?
2
SPEAKER_01
Like, for instance, tell us what to look for on a label.
2
SPEAKER_01
Tell us about eggs.
2
SPEAKER_01
Tell us about all the things that you ve learned with a husband who runs a farm.
2
SPEAKER_02
Yeah, oh my gosh, so many labeling games in the meat industry in particular.
2
SPEAKER_02
It s crazy, like pasture-raised is all the craze now, but there s actually no standards in place for companies to say that their products are pasture-raised.
2
SPEAKER_02
So you could be getting pasture-raised eggs.
2
SPEAKER_02
And no one s regulating that.
2
SPEAKER_02
No one s checking to make sure it was actually raised on a farm.
2
SPEAKER_02
So it s it stinks for our farm because we are actually raising animals outside on grass, natural feed, all these things like cage free eggs, free range, like these terms mean almost nothing.
2
SPEAKER_02
And so I would just encourage people to really know your farmer and get
2
SPEAKER_02
meat, if possible, directly from the source.
2
SPEAKER_02
Do you guys ship?
2
SPEAKER_02
We do.
2
SPEAKER_02
Okay.
2
SPEAKER_01
Yeah.
2
SPEAKER_01
Good to know.
2
SPEAKER_01
Yeah.
2
SPEAKER_01
Great stuff.
2
SPEAKER_01
Okay.
2
SPEAKER_01
So definitely look for pasture-raised.
2
SPEAKER_01
Does it need to be organic, grass-fed?
2
SPEAKER_01
What about all that?
2
SPEAKER_00
But how do you distinctly, what she s saying is like, people can put that on the label, but it may not be true.
2
SPEAKER_00
So how do you figure that out?
2
SPEAKER_02
So grass-fed, grass-finished is legit, you know, or 100% grass-fed.
3
SPEAKER_02
fed for beef.
3
SPEAKER_02
And then chicken is just hard.
3
SPEAKER_02
There s not a lot of farms doing it right.
3
SPEAKER_02
Like Primal Pastures, Pasture Bird are two family farms, totally legit feed that doesn t even have like seed oils.
3
SPEAKER_02
I mean, they ve gone every
3
SPEAKER_02
taken every step.
3
SPEAKER_02
Chicken, I would honestly just encourage people to like find a local farmer for that.
3
SPEAKER_02
Grass-fed, grass-finished beef, you can get that anywhere and that s gonna be good.
3
SPEAKER_02
Organic is a step better, you know, but all that means is that the animals were fed organic feed.
3
SPEAKER_02
So if you re getting organic chicken, that chicken was fed organic feed, but it could still be raised indoors, never with chickens, never seeing the light of day, packed close together and all that.
3
SPEAKER_01
What about raw milk?
3
SPEAKER_01
Do you like raw milk?
3
SPEAKER_02
I love raw milk.
3
SPEAKER_02
I was hoping you d ask about that.
3
SPEAKER_02
Go on, please.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
Raw milk s the best.
3
SPEAKER_02
I think you have like a raw milk dealer kind of situation and same here.
3
SPEAKER_00
Not going to have one soon.
3
SPEAKER_00
We keep talking about it.
3
SPEAKER_00
It s going to kick us out.
3
SPEAKER_01
Oh, no.
3
SPEAKER_01
Yeah.
3
SPEAKER_01
But do you like raw milk for the benefits?
3
SPEAKER_01
Like talk about anything that you ve seen changes.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
I honestly I tell people this like I feel like it was a nutrient that my body was missing that once I started incorporating it, I was like, oh,
3
SPEAKER_02
I feel so much better, like I feel like I m eating how I was always supposed to eat now and my body had just been missing it for so long because I used to do conventional dairy growing up and then cut it out just because it wasn t making me feel good once I started kind of being aware of like what made me feel good and what didn t.
3
SPEAKER_02
But then I tried the raw stuff and because it isn t pasteurized, all the enzymes that enable you to digest it aren t destroyed.
3
SPEAKER_02
And it s amazing.
3
SPEAKER_01
It s wild because people will be like, my stomach can t handle milk, so I can t do raw milk.
3
SPEAKER_01
And I m like, no, your stomach can t handle milk because you re drinking pasteurized milk.
3
SPEAKER_01
Right.
3
SPEAKER_01
If you switch to raw milk, you won t believe how much better you feel.
3
SPEAKER_01
And it is so weird.
3
SPEAKER_01
There s something primal about it when you start drinking it.
3
SPEAKER_01
It is like
3
SPEAKER_01
you naturally like lean towards it.
3
SPEAKER_01
It s really weird.
3
SPEAKER_01
It s almost grounded.
3
SPEAKER_01
Yeah, you gravitate towards it, you crave it.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
My kids are obsessed with it.
3
SPEAKER_02
I feel like it s just, it s added like so many benefits to our family.
3
SPEAKER_00
The problem with a lot of these diets is that if you have a moral reason that you re doing or not doing something, like I m not going to try to talk anyone off that point and like all the respect to you, but
3
SPEAKER_00
I think the difficulty is, say it s not a moral reason, you just attach this as like, I am this thing and this is my identity.
3
SPEAKER_00
And then when people attach an identity to their quote-unquote diet, that s a really difficult way to live because new information presents itself and you re like, well, this is my identity so I can t try something like raw milk or I can t try grass-fed finished beef because it s now my identity.
3
SPEAKER_00
And I think a lot of people dig in on that position and they hurt themselves in the long run.
3
SPEAKER_00
They ve made it about who they are as opposed to like what s right for their body.
3
SPEAKER_00
Absolutely.
3
SPEAKER_02
Yeah, and I think that s a big thing in not everyone but a lot of people in the vegetarian vegan community who go that route for environmental reasons when now we re finding that with regenerative agriculture and farms that are raising animals
3
SPEAKER_02
how they should be raised outside on grass.
3
SPEAKER_02
Their manure actually fertilizes the soil, the soil becomes more biodiverse and capable of carrying more carbon, sequestering more carbon from the atmosphere, and it actually helps to regenerate the planet.
3
SPEAKER_02
And not to mention, you know, all of the
3
SPEAKER_02
bunnies and frogs and like animals that are destroyed with monocrop farming that s so prevalent across the central U.S.
3
SPEAKER_02
Like, there s that too.
3
SPEAKER_02
It s wild.
3
SPEAKER_01
Meat s making like a, it s like the pendulum swung one way and now we re swinging the other way.
3
SPEAKER_01
But I feel like there needs to be some kind of balanced energy.
3
SPEAKER_00
Yeah.
3
SPEAKER_01
It s like it really swings.
3
SPEAKER_01
Yeah, it does.
3
SPEAKER_01
I know that you mentioned the nervous system earlier.
3
SPEAKER_01
And I think that 2025 is going to be the year of the nervous system.
3
SPEAKER_01
Like, I feel like we haven t talked about that enough as a society.
3
SPEAKER_01
What are some things that you do on a regular basis that nourish your nervous system?
3
SPEAKER_02
Yeah, I love this question.
3
SPEAKER_02
I mean, I do a lot, kind of a lot of things.
3
SPEAKER_02
So this may sound like a lot to some people, but... Bring out your scroll.
3
SPEAKER_02
I have a PEMF mat from Higher Dose that I love.
3
SPEAKER_02
An infrared sauna.
3
SPEAKER_02
love my morning walks.
3
SPEAKER_02
And I have grounding shoes from a company called Bahe.
3
SPEAKER_02
So they re made of conductive materials and I m actually grounded as I m walking, but I don t have to be barefoot.
3
SPEAKER_02
There s like, obviously it s a shoe.
3
SPEAKER_02
So there s a barrier between my foot and the ground, but still getting the benefits and all the free electrons from the earth that you can experience with grounding.
3
SPEAKER_02
So honestly, I think like going out for anyone that just wants to experience some nervous system relief,
3
SPEAKER_02
on a budget, like go outside in the morning, get the morning sunlight, walk barefoot on the ground and just, you know, walking in general is just so good for your lymphatic system, so good for your nervous system.
3
SPEAKER_02
Just like take a morning walk.
3
SPEAKER_02
I feel like that is the best thing.
3
SPEAKER_02
Such an easy thing that anyone can do.
3
SPEAKER_02
Mention the infrared sauna.
3
SPEAKER_02
Taking baths.
3
SPEAKER_02
I m a big bath person.
3
SPEAKER_01
Epsom salt baths, I love.
3
SPEAKER_01
How do you take a bath with three kids?
3
SPEAKER_01
What s the hack to that?
3
SPEAKER_01
I can t even like go in the bathroom and wash my hands.
3
SPEAKER_01
How are you taking a bath after they re asleep?
3
SPEAKER_00
You just throw them in the cage with a padlock.
3
SPEAKER_01
Oh, yeah.
3
SPEAKER_02
So you re taking like a full bath or sometimes I ll be like it fits the middle of the day I ll say like Jeff give me 20 minutes solo and then you can bring the kids in and like we can all take a bath together Yeah, but like I need some time first You need to be so I ll make it like hot for me and then I ll add some cool water before they get in Yeah, they always want cold water.
3
SPEAKER_01
Yeah
3
SPEAKER_02
And then I m all about facial massage, like I know you re a big fan of facial massage too.
3
SPEAKER_02
And so like gua sha, facial cupping, facial dry brushing, like just taking a minute at the end of the day to do that makes such a difference.
3
SPEAKER_01
For those listening that have kids, what are some things that parents can do for their children that maybe you do for your kids that are healthy hacks?
3
SPEAKER_02
I take my kids outside with me in the morning, like we all just kind of will be outside, ground a little bit, get the morning sunlight.
3
SPEAKER_02
The morning sunlight, like as a parent, it s one of the best things you can do and it benefits you also because it regulates their circadian rhythm for the day.
3
SPEAKER_02
So they get those awakening hormones from the sun and their body wakes up and then
3
SPEAKER_02
when you do that in the morning, then your body winds down at the appropriate time at the evening.
3
SPEAKER_02
So regulating your kids circadian rhythm is not only good for them, but will make your life so much easier also.
3
SPEAKER_02
And then we are definitely like strict about the products they use and the foods that they eat.
3
SPEAKER_02
We don t, and we, you know, our home is clean.
3
SPEAKER_02
They re not really exposed to chemicals regularly unless we re, you know, traveling and it happens inadvertently.
3
SPEAKER_02
What are the products that you re having them use?
3
SPEAKER_02
We have a baby line, so we have a baby balm that I use on them for anything, like cuts, scrapes, I get a rash.
3
SPEAKER_01
I like your lotion for them too.
3
SPEAKER_02
Yeah, the tallow in a lot of our products is just so healing and it s such, it s an ingredient that it has nutrients that plant-based ingredients just don t have in anywhere near the same concentrations.
3
SPEAKER_02
So it is super nourishing and good for kind of anything.
3
SPEAKER_02
Why is tallow so amazing?
3
SPEAKER_02
Tallow has been used traditionally for centuries by countless cultures.
3
SPEAKER_02
It is rich in vitamins A, D, E, and K in a really balanced combination with their fat soluble activators.
3
SPEAKER_02
It s really similar to your skin s own sebum.
3
SPEAKER_02
It actually translates to sebum in Latin.
3
SPEAKER_02
I love tallow.
3
SPEAKER_02
I think it s one of the reasons that our deodorant, like a lot of people get rashes with natural deodorants.
3
SPEAKER_02
And I think because ours has tallow, it really helps to minimize any chances of people getting a rash from, it s from the baking soda in deodorants that a lot of people will react to.
3
SPEAKER_02
But the tallow is just so nourishing that it kind of balances that out.
3
SPEAKER_02
It was funny because pop sugar,
3
SPEAKER_02
recently posted an article about how TALO is not safe, it hasn t been tested by the FDA, there haven t been enough studies on it, and I m just like, oh my gosh, all of human history.
3
SPEAKER_01
Are they?
3
SPEAKER_01
I don t know.
3
SPEAKER_01
I have a healthy Band-Aid.
3
SPEAKER_01
It s a non-toxic Band-Aid.
3
SPEAKER_01
Okay, what is it?
3
SPEAKER_00
It s called Patch.
3
SPEAKER_00
Oh, my friend Patch sent it to me.
3
SPEAKER_00
Everything that gets recalled was once approved by the FDA.
3
SPEAKER_00
People have to be their own gurus.
3
SPEAKER_00
They have to be mindful of this stuff.
3
SPEAKER_00
I think if the last four years have not demonstrated that people should
3
SPEAKER_00
You know, use some other thoughts outside of what the government thinks you should do.
3
SPEAKER_02
Yeah, you have to be your own advocate and do your own research.
3
SPEAKER_01
One thing that I feel like needs to be talked about
4
SPEAKER_00
And you have this in your line as candles.
4
SPEAKER_00
People light candles all the time.
4
SPEAKER_00
I love candles for ambiance, but there are so many gnarly things in candles.
4
SPEAKER_00
And I know this because when I had Zaza, I noticed when she was like a month old, she was coughing, like a deep cough.
4
SPEAKER_00
And it was from the candles that we were lighting.
4
SPEAKER_00
And it was like a big brand of candles.
4
SPEAKER_00
You guys have candles and you re very meticulous about what goes in it.
4
SPEAKER_00
What does that process look like and what is toxic in a candle?
4
SPEAKER_01
Yeah, a lot of petroleum byproducts in candles.
4
SPEAKER_01
I mean, just heavily scented with fragrance, like so much fragrance.
4
SPEAKER_00
Such a bummer.
4
SPEAKER_01
Yeah, and we only use essential oils in ours, which is very rare, I will say, to, you know, we have to use quite a bit of essential oils in order for it to still be fragrant.
4
SPEAKER_01
But yeah, I love using our candles.
4
SPEAKER_01
You can actually smell them and they re a nice alternative.
4
SPEAKER_02
You know what s so strange?
4
SPEAKER_02
And this has only happened to me in the last year or two, maybe both of you in this room will get this.
4
SPEAKER_02
As soon as I started eliminating scented products from our lives, like most scented products, candles, cleaning supplies, you know, colognes, whatever.
4
SPEAKER_02
Now, when I smell things, they bother me.
4
SPEAKER_02
And I think we get so used to a lot of these products that you just don t you don t realize like it s not an it s not natural to go through life and be smelling all these random things anyway.
4
SPEAKER_02
Right.
4
SPEAKER_02
Our friend, our friend Chervin, he like he can t put him in an airport through the perfume section.
4
SPEAKER_02
He just has a full mouth on him.
4
SPEAKER_00
I have someone I know in my life that comes around with their perfume and it s to the point where it s offensive.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
The other day I put perfume on for the first time in a long time and he goes.
4
SPEAKER_00
What are you wearing because it bombards my system now, but I but I I think we ve talked about this on the show it s like
4
SPEAKER_02
There s so many things that we re masking.
4
SPEAKER_02
And I think like the bigger question is like, why do we need to mask all these things with these scents?
4
SPEAKER_02
Like what, like why?
4
SPEAKER_02
You know what I mean?
4
SPEAKER_01
Yeah.
4
SPEAKER_01
I think companies are trying to appeal to emotions and goes back to like the nostalgia also in different scents can like activate different things in your brain.
4
SPEAKER_01
And yeah, it s like a gnarly marketing thing, but it needs to stop.
4
SPEAKER_00
It s gotten out of control.
4
SPEAKER_00
It s gotten out of control.
4
SPEAKER_00
We, and we,
4
SPEAKER_00
I think as women we ve been told you can t smell.
4
SPEAKER_00
So like in the 50s and the 60s they told you you had to douche.
4
SPEAKER_00
Do you know that?
4
SPEAKER_00
They told you you had to douche.
4
SPEAKER_00
So all these women were going around douching.
4
SPEAKER_00
Do you know what that means or do you need me to explain it?
4
SPEAKER_02
I m pretty sure I know what it means.
4
SPEAKER_00
Google it after this.
4
SPEAKER_00
Women would go around douching and the problem that people didn t realize is it was taking your good bacteria and your bad bacteria out of your vagina so it was actually making everything worse.
4
SPEAKER_00
And they just kept telling you to douche, douche, douche, douche.
4
SPEAKER_00
More of the same thing to fix the problem.
4
SPEAKER_00
It s really bad for you.
4
SPEAKER_00
Yeah.
4
SPEAKER_02
I think I just don t ever anymore want to be part of the first wave of testing of anything.
4
SPEAKER_00
Does that make sense?
4
SPEAKER_00
Agreed.
4
SPEAKER_00
I m out.
4
SPEAKER_00
Yes.
4
SPEAKER_00
I don t want to be a guinea pig to anyone.
4
SPEAKER_00
I want to talk about the way that you ve built your business.
4
SPEAKER_00
I find the infrastructure to be really impressive.
4
SPEAKER_00
Talk about how you think about it because you have your manufacturer in-house and I m just curious for my own selfish self.
4
SPEAKER_00
I want to know the process of that and what that looks like.
4
SPEAKER_01
Yeah, so it wasn t a super intentional choice to do that, but it naturally happened that way because I was the one who formulated all of our products in the beginning and I was the one making them and I was making them in my home for maybe a year or so before we moved into a warehouse.
4
SPEAKER_01
And so it just made sense when we moved to a warehouse, like, let s just keep doing it ourselves.
4
SPEAKER_01
And the quantities are increasing and the batch sizes are increasing and all this, but we re just figuring it out.
4
SPEAKER_01
We re getting new machinery as we go.
4
SPEAKER_01
And as we started growing and, you know, I would talk to different people, they would be like, why aren t you outsourcing at this point?
4
SPEAKER_01
And I m like, well, we ve been doing it.
4
SPEAKER_01
And I kind of like having control over everything with natural ingredients.
4
SPEAKER_01
There s a lot of variation sometimes from batch to batch and crop like different crops.
4
SPEAKER_01
And we ve been able to catch mistakes or not mistakes.
4
SPEAKER_01
But, you know, when a batch of something comes in and doesn t smell like it should, we can catch that and not use it in our products.
4
SPEAKER_01
Everything is really fresh because we make it in house and then we ship it out.
4
SPEAKER_01
So it s not manufactured somewhere in across the U.S.
4
SPEAKER_01
or even in another country.
4
SPEAKER_01
created over here, you know, on a boat for who knows long, sitting in a warehouse, a shipping warehouse then until it s shipped out.
4
SPEAKER_01
Like who knows how long a lot of the products that we re using are just sitting around before they actually get to you.
4
SPEAKER_01
So I love being able to
4
SPEAKER_01
just produce the most fresh product possible and also be in control of everything that we re using in the product.
4
SPEAKER_00
It s funny that you say that because we just had Angelo from Kion on and he has a coffee.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
And he was telling us that his coffee is, it s no mold, it s organic, it s amazing.
4
SPEAKER_00
Michael and I drink it every morning.
4
SPEAKER_00
Yeah, Kion s great.
4
SPEAKER_00
And he told us that he found that the bags
4
SPEAKER_02
The first batch he did, he found there was mold and he s like, how is this possible?
4
SPEAKER_02
And it was like the bags that all these companies use to store.
4
SPEAKER_02
It was like a third party that stored it, had mold in the bags from other coffee.
4
SPEAKER_00
It was coming into his coffee.
4
SPEAKER_00
Oh my gosh.
4
SPEAKER_00
And so like a bunch of people are like selling this like no mold organic coffee.
4
SPEAKER_00
Meanwhile, it s sitting in bags that have had mold.
4
SPEAKER_00
Like it s crazy.
4
SPEAKER_02
And to be clear for him, just so it s very clear, like he did not ship that batch and he had to like shut the whole thing down and then figure out a way to do it.
4
SPEAKER_02
So that wouldn t happen.
4
SPEAKER_02
But he was just pointing out that
4
SPEAKER_02
Sometimes companies will say that they re not these things, but then they don t realize.
4
SPEAKER_02
They re working with a third party who s storing it with people who are those things and it totally diminishes the product.
4
SPEAKER_01
So much can happen.
4
SPEAKER_01
We had a batch of deodorant one time.
4
SPEAKER_01
My team made this batch of deodorant and it came out smelling like cumin.
4
SPEAKER_01
Like it was, it was terrible.
4
SPEAKER_01
And so we traced back and like smelled all the ingredients that were used and the arrowroot powder smelled like cumin.
4
SPEAKER_01
We contacted the supplier and come to find out they had stored the arrowroot next to cumin.
4
SPEAKER_01
And so we couldn t sell that batch of deodorant, but yeah, anything can happen.
4
SPEAKER_00
It s wild.
4
SPEAKER_00
How have you seen growth in your business?
4
SPEAKER_00
How long has it been?
4
SPEAKER_00
What has that been like?
4
SPEAKER_01
Yeah, so we ve been in business since 2015.
4
SPEAKER_01
So this marked nine years in February.
4
SPEAKER_00
A long time.
4
SPEAKER_01
And yeah, it s been a long time.
4
SPEAKER_01
It s grown like more than I ever could have imagined.
4
SPEAKER_01
We have about 80 employees now at our headquarters in Southern California.
4
SPEAKER_01
We have a spa at our headquarters where we offer gua sha, herbal poultice, facial cupping, buccal massage.
4
SPEAKER_01
We just actually started a farm on my family farm.
4
SPEAKER_01
So, we re now growing some of our own ingredients regeneratively.
4
SPEAKER_01
That s kind of the exciting thing on the horizon for us.
4
SPEAKER_00
And what has been your most successful marketing channel?
4
SPEAKER_00
Because you guys have been working with influencers for a long time.
4
SPEAKER_01
Yeah.
4
SPEAKER_01
I mean, Instagram and like TikTok.
4
SPEAKER_01
I m not on TikTok, but I hear that it s doing really well for us.
4
SPEAKER_00
It s healthy that you re not on TikTok.
4
SPEAKER_00
That s a non-toxic lifestyle.
4
SPEAKER_00
I don t want to get sucked into it.
4
SPEAKER_00
I don t blame you.
4
SPEAKER_00
Sometimes I m just like, I like give myself times.
4
SPEAKER_00
Like my trainer told me that he only goes on TikTok when he s on the Stare Master.
4
SPEAKER_00
Hmm.
4
SPEAKER_00
So it s like a boundary.
4
SPEAKER_00
Yeah, it s a boundary.
4
SPEAKER_00
And it s amazing because he feels like he s at least like getting something productive done while he s scrolling.
4
SPEAKER_00
Like habit stacking.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
And then he gets off the Stare Master and there s no more TikTok.
4
SPEAKER_00
Yeah.
4
SPEAKER_00
And then my friend Weston, sorry Weston, just deletes it off his phone.
4
SPEAKER_00
Can we do a giveaway for our audience with a bunch of your products?
4
SPEAKER_00
Yeah, absolutely.
4
SPEAKER_00
First, before you go, I would like you to tell me, and I ll say mine after you, which product that they should start with.
4
SPEAKER_00
You have a lot of different products.
4
SPEAKER_01
I would say number one, deodorant, but since we already talked about that, our cleansing oil is one of my other favorites.
4
SPEAKER_01
I think skincare wise, oil cleansing is such a nice ritual.
4
SPEAKER_01
It gives you a really nice deep clean, doesn t strip the skin, and it just, it s such a great experience.
4
SPEAKER_01
Our cleansing oil smells really good and I just love doing that at the end of every day.
4
SPEAKER_00
And what I love about cleansing oil, this one will take like your makeup off, your mascara.
4
SPEAKER_00
I really am into double cleanse right now.
4
SPEAKER_00
I love double cleansing.
4
SPEAKER_00
Yeah, so you do the oil cleanser first and then you can do whatever cleanser of your choice.
4
SPEAKER_00
Check the ingredients.
4
SPEAKER_00
A cleansing oil is a great one to start with.
4
SPEAKER_00
I, you know what I m going to say, what I m obsessed with, I love
5
SPEAKER_00
the body butter, the almond and vanilla.
5
SPEAKER_00
It s so nice.
5
SPEAKER_00
I ll get out of the shower and do the Skinny Confidential Body Sculptor.
5
SPEAKER_00
Nice.
5
SPEAKER_00
And then I ll put that lotion on and it s the best.
5
SPEAKER_00
It s the best if you like have dry knees or elbows.
5
SPEAKER_00
You could you could
5
SPEAKER_00
But the best ingredient in this is the mango butter.
5
SPEAKER_00
I m obsessed with that.
5
SPEAKER_00
I love how it smells.
5
SPEAKER_00
I ll put it on my kids.
5
SPEAKER_00
I ll massage their feet.
5
SPEAKER_00
They ask me for it.
5
SPEAKER_00
Oh, that s sweet.
5
SPEAKER_00
Yeah.
5
SPEAKER_00
I love your body butter.
5
SPEAKER_00
Like 10 out of 10.
5
SPEAKER_00
So let s do a giveaway of a bunch of our favorites.
5
SPEAKER_00
All you have to do is follow at PrimallyPure on Instagram and then tell us your favorite takeaway from this episode.
5
SPEAKER_00
And do we have a code?
5
SPEAKER_00
Yes, you can use the code SKINNY for 15% off.
5
SPEAKER_00
SKINNY for 15% off.
5
SPEAKER_00
Go get the body butter, the cleansing oil, and the deodorant.
5
SPEAKER_00
Thank you so much for coming on the show, Bethany.
5
SPEAKER_00
I love that you brought Allison.
5
SPEAKER_00
That s so much fun.
5
SPEAKER_00
Thank you for doing this.
5
SPEAKER_00
Thanks, guys.
5
SPEAKER_00
Thank you.