0
SPEAKER_00
Welcome back to the Advanced Selling Podcast, the longest running sales training podcast in the history of podcasting.
0
SPEAKER_00
I m Bill Kasky.
0
SPEAKER_00
I m Brian Neal here.
0
SPEAKER_00
And we are delighted that you re with us every week, but especially today, because we re winding down the year and we ve got a topic today that we think is unique.
0
SPEAKER_00
It s not your basic business planning topic.
0
SPEAKER_00
It s a little bit deeper than that.
0
SPEAKER_00
And so we re going to get into that.
0
SPEAKER_00
It s got an acronym, TFI.
0
SPEAKER_01
It is TFI.
0
SPEAKER_01
Stay tuned.
0
SPEAKER_01
So Bill, are you an animal lover?
0
SPEAKER_00
I am, but I don t have any pets right now.
0
SPEAKER_01
No animals to love.
0
SPEAKER_01
So I wouldn t call myself an animal lover.
0
SPEAKER_01
I m a respecter.
0
SPEAKER_01
I like it.
0
SPEAKER_01
I like watching wilderness shows, especially sea.
0
SPEAKER_01
I ve got my scuba diving thing.
0
SPEAKER_01
I like all those things.
0
SPEAKER_01
There s an animal, a creature that lives here in the Midwest.
0
SPEAKER_01
I think it s in most of North America.
0
SPEAKER_01
The Canada goose.
0
SPEAKER_01
Canada goose be a very, very annoying creature for us in the Midwest because they hover around our retention ponds and our golf courses.
0
SPEAKER_01
They mate and breed, and then they have lots of babies, and then they poop all over the place, eat, and tear up grass.
0
SPEAKER_01
Most people in Midwest, pretty bird, and they re very aggressive.
0
SPEAKER_01
They are.
0
SPEAKER_01
You know what I mean?
0
SPEAKER_01
They hiss at you, and they protect their young when they re born.
0
SPEAKER_01
OK?
0
SPEAKER_01
So we have a little dilemma with that.
0
SPEAKER_01
There is a group, and you can t see it.
0
SPEAKER_01
Maybe I can get a picture there.
0
SPEAKER_01
I can t really hold it up to the camera.
0
SPEAKER_01
It s a little too far away.
0
SPEAKER_01
There is a little triad of geese here in our neighborhood.
0
SPEAKER_01
And the baby geese, who s now like a teenager, has no wings.
0
SPEAKER_01
Its wings are either mouth, mouth, something like that.
0
SPEAKER_00
I just pulled it up a little bit.
0
SPEAKER_00
OK.
0
SPEAKER_00
Oh yeah.
0
SPEAKER_01
It s hard to see but it s got like little things and it s mom and dad won t leave it.
0
SPEAKER_01
And it has been walking around our neighborhood since it was born.
0
SPEAKER_01
And everybody in the neighborhood knows it and it can t fly away and the parents won t leave it.
0
SPEAKER_01
And it s very charming to think of it that way.
0
SPEAKER_01
Here s the question.
0
SPEAKER_01
So I was, and I take little videos of them and I take little pictures of them because they walk around, they can t go anywhere.
0
SPEAKER_01
They can t fly.
0
SPEAKER_01
The parents don t fly.
0
SPEAKER_01
What s very nice.
0
SPEAKER_01
It s like, this is really cool, charming thing to watch and not the way you want to goose to live, but they re doing okay.
0
SPEAKER_01
They live in a double gated community with a retention pond and getting fed by, by mom.
0
SPEAKER_01
Exactly.
0
SPEAKER_01
And, um,
0
SPEAKER_01
So I was taking a video of this woman drive by.
0
SPEAKER_01
She s like, I m taking video, too.
0
SPEAKER_01
She goes, you hear what s going on?
0
SPEAKER_01
I m like, no.
0
SPEAKER_01
She said, they re going to euthanize the little guy so that the parents can fly away.
0
SPEAKER_01
And I m like, that s not.
0
SPEAKER_00
Did we check with the parents?
0
SPEAKER_01
Well, where s the Canada Goose Scruples book?
0
SPEAKER_01
Is this an OK thing to do?
0
SPEAKER_01
It s almost like an ethics, a medical ethics question.
0
SPEAKER_01
I know the goose isn t living its best life just walking around the neighborhood, but it s doing okay.
0
SPEAKER_01
You know what I mean?
0
SPEAKER_01
Not really in a risk of getting hit by a car or anything.
0
SPEAKER_01
Now, there s a time when you would swerve your car to hit the geese because you can t stand them and there s like 9,000 of them.
0
SPEAKER_01
But these little guys, I m like, leave them alone.
0
SPEAKER_01
So I m against euthanizing this dude.
0
SPEAKER_01
and let nature take its course.
0
SPEAKER_01
Because then the geese, its mom and dad are going to be all sad.
0
SPEAKER_01
It s like, anyway.
0
SPEAKER_00
They re not going to want to go anywhere.
0
SPEAKER_01
And then they re going to be hissing and pooping more.
0
SPEAKER_01
Yeah, right?
0
SPEAKER_01
Because we took their baby from them.
0
SPEAKER_01
Anyway, so I feel bad for the little guy running around with no wings and the parents.
0
SPEAKER_01
And I don t know who made the decision.
0
SPEAKER_01
And whose decision is it to euthanize them?
0
SPEAKER_01
That s exactly right.
0
SPEAKER_01
Right?
0
SPEAKER_01
Is it the homeowners association?
0
SPEAKER_01
They don t do anything.
0
SPEAKER_01
They literally live kind of in the woods by this place.
0
SPEAKER_01
And they walk across these two lakes.
0
SPEAKER_00
But it s like humans infusing themselves into nature, into God s will and God s way, and not to get super religious, but it s like, this is not your business.
0
SPEAKER_00
This is the business of God.
0
SPEAKER_01
of the geese of the natural world, natural world, which is very unique to hear people from Indiana say that they want to save a goose.
0
SPEAKER_01
Cause usually we re like, get rid of them.
0
SPEAKER_01
Cause there s a thousand of them and they re doing bad things to our yards and our golf courses and everything like that.
0
SPEAKER_01
But anywho.
0
SPEAKER_01
I just want to get your take on that.
0
SPEAKER_01
I m not this animal rights dude.
0
SPEAKER_01
That s not really my bag.
0
SPEAKER_01
And in this case, I m not either.
0
SPEAKER_01
I am for the goose.
0
SPEAKER_00
I am for the goose for the goose.
0
SPEAKER_00
Keep us posted on that.
0
SPEAKER_01
In fact, if you want to take some video, I do have some video of the goose and we should have a naming contest.
0
SPEAKER_01
Little guy s got no wings.
0
SPEAKER_01
Wingless bird.
0
SPEAKER_00
But you know, anyone brings down, but well, Beethoven was deaf when he created the Beethoven s fifth symphony.
0
SPEAKER_00
See, Oh, somebody wanted to euthanize him because we can t, we can t have a piano player that can t hear.
0
SPEAKER_01
Well, I mean, how many have there been?
0
SPEAKER_00
Okay.
0
SPEAKER_01
All right, let s go to our topic.
0
SPEAKER_01
A little bit of a carryover topic here.
0
SPEAKER_01
You do the acronym if you don t mind, the acronym here that we re going to do.
0
SPEAKER_00
Well, last week we talked about the pull that sometimes we feel when we get ready to grow.
0
SPEAKER_00
And it s this invisible pull that sometimes is
0
SPEAKER_00
holding us back, and it might be pulled from how we were brought up, our scripts, our parents, our current families, or just we get so locked into the old way of doing things, and you and I come along and we try to pull people out of that, and there s some resistance.
0
SPEAKER_00
And then we started to talk a little bit about
0
SPEAKER_00
Are we really thriving?
0
SPEAKER_00
Are we really fulfilled in what we do?
0
SPEAKER_00
And then we talked here in the pre-show, and Brian had a good idea.
0
SPEAKER_00
And he said, well, why don t we take inventory?
0
SPEAKER_00
It s a good time of year, end of one year, heading into the other.
0
SPEAKER_00
Why don t we do a little thriving and fulfillment index?
0
SPEAKER_00
It was an indicator?
0
SPEAKER_00
Inventory.
0
SPEAKER_00
Inventory.
0
SPEAKER_00
Inventory.
0
SPEAKER_00
The TFI.
0
SPEAKER_00
TFI, of course.
0
SPEAKER_00
thriving and fulfillment indicator and say, well, what, what is it going to take next year?
0
SPEAKER_00
I m sorry.
0
SPEAKER_00
Sorry.
0
SPEAKER_00
Inventory.
0
SPEAKER_00
I want it to be indicator.
0
SPEAKER_00
I can tell and index, but anyway, TFI.
0
SPEAKER_00
Uh, and so as we re planning 2024 and we, we typically do this planning, you know, income and what do we need to do to accomplish it?
0
SPEAKER_00
But what if there was a section on that?
0
SPEAKER_00
on that planning document that was about thriving and fulfillment.
0
SPEAKER_00
That seems like a logical thing to be logical about.
0
SPEAKER_01
Yes, isn t it?
0
SPEAKER_01
I think everyone looks, they do just what you say.
0
SPEAKER_01
When you re doing your, like, you re kind of looking back, and what you tend to do is look back and say, what went well?
0
SPEAKER_01
What worked?
0
SPEAKER_01
You know, what results did I get that were good?
0
SPEAKER_01
And then what do I want in the future?
0
SPEAKER_01
It s all external stuff.
0
SPEAKER_01
I think adding this will be, and doing this one first, because we re still a little early, early in the end of the year per se, it s not December 19th yet, and say, what has fulfilled me?
0
SPEAKER_01
What has made me thrive as a person as a human and what hasn t what has sucked joy for me?
0
SPEAKER_01
What has been a grind what has been something I ve had to make myself do?
0
SPEAKER_01
Where what has kept me out of flow those sorts of things and really looking back and going ah because the I think the trick the kind of the dilemma we get caught in here is that
0
SPEAKER_01
Uh, things that are good external outcomes.
0
SPEAKER_01
We go, Oh, I did all, I made this big commissioner thing.
0
SPEAKER_01
Weren t fulfilling, but we can t say that.
0
SPEAKER_01
And so it s like, that s fine, but that didn t fulfill me.
0
SPEAKER_01
So I don t want to chase that next year.
0
SPEAKER_01
I want to chase something different.
0
SPEAKER_01
So.
0
SPEAKER_00
The joy, the joy suckers.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Joy suckers.
0
SPEAKER_00
Right.
0
SPEAKER_00
And the grinder and the things that grind at us.
0
SPEAKER_00
We grind, and there s a reason it s called the grind, because it grinds back at us.
0
SPEAKER_00
It does, right.
0
SPEAKER_00
Yeah.
0
SPEAKER_01
We want to find ourselves in flow.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Can we go through this, and maybe each of us give our own personal?
0
SPEAKER_00
Yes.
0
SPEAKER_00
OK.
0
SPEAKER_00
I ll start, and I ll give one that I think
0
SPEAKER_00
If I were to do this, I would be more fulfilled and thrive more next year.
0
SPEAKER_00
So the question is, what is the this that you re going to do?
0
SPEAKER_00
And mine is authenticity or being more authentic.
0
SPEAKER_00
I think sometimes I go with the crowd because to step outside the conformist crowd is painful for me because I m kind of a
0
SPEAKER_00
get along to go along kind of guy.
0
SPEAKER_00
And yet, I know that that s not serving me.
0
SPEAKER_00
as I build my brand and continue to do the work.
0
SPEAKER_00
I like the work that I do, but it s how do I position myself out there in the marketplace.
0
SPEAKER_00
And I think I m severely lacking at being truly authentic and real.
0
SPEAKER_00
And not like stupid, brutally honest real, not like, you know.
0
SPEAKER_00
But just being, having an authentic, yeah.
0
SPEAKER_00
So I ll leave it at that.
0
SPEAKER_00
Yeah.
0
SPEAKER_01
It s interesting too, because you do this exercise and you see your people, like, I don t, I don t take you that way, but you do take yourself, which is all that matters really.
1
SPEAKER_01
Dang, it s great.
1
SPEAKER_01
That s really great.
1
SPEAKER_01
But my first thing that came to my mind was, I feel burdened by being the guy.
1
SPEAKER_01
And in the client relationships with me and you, people get attached to Bill.
1
SPEAKER_01
Well, we want bill to come in.
1
SPEAKER_01
We want bill to do the coaching.
1
SPEAKER_01
We want bill it s bill, bill, bill, bill, which is at one point ego feeling stroking, like feels good.
1
SPEAKER_01
You know what I mean?
1
SPEAKER_01
Like builds you up on the inside.
1
SPEAKER_01
And then over time, for whatever reason, it can become a burden.
1
SPEAKER_01
And like, I don t want to be the guy.
1
SPEAKER_01
I want you to be the guy, the customer, the client.
1
SPEAKER_01
I want you to be the, you know, or the stuff or whatever that is.
1
SPEAKER_01
Um, oops, that was a bad look.
1
SPEAKER_01
Really bad.
1
SPEAKER_01
Look down.
1
SPEAKER_01
It s really bad.
1
SPEAKER_01
That s okay.
1
SPEAKER_01
It s funny though.
1
SPEAKER_01
Uh, so it s, and it s like, it s like moving.
1
SPEAKER_01
And so moving away from even, we re making some changes in our product offering that they get that, that change that.
1
SPEAKER_01
But when I, that was what I chased in the past.
1
SPEAKER_01
I remember being really young when I first started working with you, you know, I just wanted to be you.
1
SPEAKER_01
I want to be the guy and I don t want to be the guy anymore.
1
SPEAKER_01
It s like, you know,
1
SPEAKER_01
Yeah.
1
SPEAKER_00
Or you want to be the guy in a different way.
1
SPEAKER_00
It doesn t mean that you want to be out of the business, maybe.
1
SPEAKER_00
No, no, no, not at all.
1
SPEAKER_00
It s more, how do I be the guy that I am today for my clients and for your team versus the same guy that I was 15, 20 years ago?
1
SPEAKER_01
Yeah, that s better said.
1
SPEAKER_01
That s better said.
1
SPEAKER_00
Yeah, I like that one.
1
SPEAKER_00
I think that s really good.
1
SPEAKER_00
What else would I say that would cause me to thrive?
1
SPEAKER_00
I have one if you need time.
1
SPEAKER_00
Yeah, go ahead and do one.
1
SPEAKER_01
I ll listen to you, and I ll think about it.
1
SPEAKER_01
Well, it s funny, because we say it s a deeper exercise.
1
SPEAKER_01
But this is actually a mechanical thing.
1
SPEAKER_01
But this has more to do with the type of work that we re doing.
1
SPEAKER_01
I freaking love podcasting.
1
SPEAKER_01
I love audio.
1
SPEAKER_01
I love the mechanics of it.
1
SPEAKER_01
I like it more than video.
1
SPEAKER_01
I like it more than live.
1
SPEAKER_01
It s scalable.
1
SPEAKER_01
I just love it.
1
SPEAKER_01
I love it.
1
SPEAKER_01
I do.
1
SPEAKER_01
I do.
1
SPEAKER_01
And I think about we do one episode a week and that sort of thing.
1
SPEAKER_01
It s like, man, if that was my 20% of the time gig where I did more of this,
1
SPEAKER_01
I just really get lifted up when I know I ve got podcast.
1
SPEAKER_01
I look for every time I see podcast recording on the calendar.
1
SPEAKER_01
I m excited.
1
SPEAKER_01
I m pumped.
1
SPEAKER_01
Even if I m tired, I m tired today.
1
SPEAKER_01
I m excited.
1
SPEAKER_01
I m never like, ugh.
1
SPEAKER_01
Look at that.
1
SPEAKER_01
And other things I do, I look at the calendar, I m like, oh my gosh.
1
SPEAKER_01
I got that.
1
SPEAKER_01
Never do that with podcasting.
1
SPEAKER_01
It s the opposite.
1
SPEAKER_01
I love it, love it, love it.
1
SPEAKER_00
That s interesting because I was I was thinking the same thing the other day is I got to watch how deep I get into this.
1
SPEAKER_00
And listening to that urge that causes you to say, I love podcasting, or what it represents, or whatever.
1
SPEAKER_00
It might not be podcasting.
1
SPEAKER_00
It might be being on camera, being able to share your ideas with the world, being able to hear back how those ideas are received, that whole thing, whether it s podcasting, or YouTube, or whatever it is.
1
SPEAKER_00
Then the question is, well, why don t we do it all?
1
SPEAKER_00
Why don t we do more?
1
SPEAKER_00
I know.
1
SPEAKER_00
And I don t mean every day.
1
SPEAKER_00
I mean, you could have three or four.
1
SPEAKER_00
I know Adam Carolla has five podcasts now.
1
SPEAKER_00
Yeah, right.
1
SPEAKER_00
Right.
1
SPEAKER_00
And I don t think he s working harder.
1
SPEAKER_00
I mean, he s just showing up, say, OK, we re going to record this podcast now.
1
SPEAKER_00
And his podcasts are two hours long.
1
SPEAKER_00
But we typically go back to, OK, yeah, we do podcasting.
1
SPEAKER_00
But what about client work?
1
SPEAKER_00
That s where the check comes from, the big checks.
1
SPEAKER_00
I know.
1
SPEAKER_00
But the whole idea of a media platform
1
SPEAKER_00
that is interesting to me, because it s not just podcasting, although that s part of it.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
Yeah.
1
SPEAKER_01
I know what you mean.
1
100%.
1
SPEAKER_01
And then I think that the question has never been asked.
1
SPEAKER_01
So this is back to what we talked about last time.
1
SPEAKER_01
So you build a business up that generates a certain level of income and lifestyle for you, and then it becomes a burden.
1
SPEAKER_01
Because it s awesome from that standpoint, but the work that goes into that is fulfilling.
1
SPEAKER_01
But then when it gets to the tippy top of the ceiling,
1
SPEAKER_00
There s no, you know, you know, more is not more fulfilling.
1
SPEAKER_00
No, no.
1
SPEAKER_00
Anyways, it s more work.
1
SPEAKER_00
And yes, you love the money and you love the fame or the whatever, the fortune, but yeah, it provides for your family.
1
SPEAKER_00
We get a chance to give the kids a great life and you know, your kids will be gone and which are close to being now and a hundred percent.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
They will,
1
SPEAKER_00
They will appreciate the life, or maybe not.
1
SPEAKER_00
But they may or may not appreciate the life you ve given them.
1
SPEAKER_00
But they ll be on their own to do their own life.
1
SPEAKER_00
And they ll listen to what you taught them.
1
SPEAKER_00
And they ve watched you work and your work ethic and all that.
1
SPEAKER_00
And they ll take all that.
1
SPEAKER_00
And that s probably worth more than paid education.
1
SPEAKER_00
So I m with you there.
1
SPEAKER_00
I think one of the things that I think
1
SPEAKER_00
stops me is an idea comes to me.
1
SPEAKER_00
Like, I ve got an idea right now for something that we want to do next year.
1
SPEAKER_00
And it s in the same business, and it s just a product line thing, product extension.
1
SPEAKER_00
And I was looking at it, and I was analyzing it.
1
SPEAKER_00
I was thinking, oh, this could be fun.
1
SPEAKER_00
You don t know if these things are going to work.
1
SPEAKER_00
You re just really, it s all hunch.
1
SPEAKER_00
It s all just your instinct.
1
SPEAKER_00
But I noticed myself starting to doubt myself.
1
SPEAKER_00
And I noticed that I even took into account this invisible pull of other people around me.
1
SPEAKER_00
and started to doubt whether that would do for our family what the current business does for the family.
1
SPEAKER_00
And I think sometimes we discount our ideas because our ideas, to me, come from a universal source of vibration.
1
SPEAKER_00
I don t know how you want to metaphysically describe it, but there s a reason we have an idea for something.
1
SPEAKER_01
Yeah, for sure.
1
SPEAKER_00
And usually, that idea has some kind of meat around it if we would only nurture it and let it prosper and let it kind of formulate.
1
SPEAKER_00
So don t discount the ideas you have.
1
SPEAKER_00
And as you go through this exercise that we re talking about here, an idea may have struck you.
1
SPEAKER_00
It s like, you know what?
1
SPEAKER_00
Brian and Bill are right.
1
SPEAKER_00
I need to be doing more of this.
1
SPEAKER_00
Don t lose that.
1
SPEAKER_00
Write that down, and be with it, and meditate on it, and ruminate, and talk to other people.
1
SPEAKER_00
We have to be more kind to our own idea generation because these ideas, like you just talked about, the podcast thing.
1
SPEAKER_00
I don t know if you re going to do anything with that.
1
SPEAKER_00
I don t know if I m going to do anything with that.
1
SPEAKER_00
But that s an idea.
1
SPEAKER_00
You wouldn t have that idea if there weren t value in it.
1
SPEAKER_00
No.
1
SPEAKER_01
No.
1
SPEAKER_01
And then all the things pile on.
1
SPEAKER_01
When it s fulfilling, it just piles on, meaning you get better at it.
1
SPEAKER_01
You tune in on it more.
1
SPEAKER_01
More people are drawn to it because you re in your flow, right?
1
SPEAKER_00
They feel it.
1
SPEAKER_01
They re like, oh, this is awesome.
1
SPEAKER_01
Did I talk about Rick Rubin a couple episodes ago?
1
SPEAKER_00
You did.
1
SPEAKER_00
I did, didn t I?
1
SPEAKER_01
I just can t get this interview with Rick Rubin out of my mind about this thing.
1
SPEAKER_00
Who did the interview?
1
SPEAKER_01
Yeah.
1
SPEAKER_01
I don t even know who it was, who was the interviewer.
1
SPEAKER_01
I ve seen it on TikTok a bunch.
1
SPEAKER_01
So Rick Rubin s a really famous record producer, worked with the Beastie Boys, Run DMC, Tom Petty, Johnny Cash, all these people.
1
SPEAKER_01
He just talks about that your job may, I said this last time I think, your job may not be your passion thing.
1
SPEAKER_01
But it allows you to let your passion thing happen.
1
SPEAKER_01
So we may still do our sales coaching gigs so that we can do this podcasting thing that may not produce as much income either way, whatever that is.
1
SPEAKER_01
But just he s so pure in what he knows and stuff.
1
SPEAKER_01
He told the story, this is kind of related, but Tom Petty sent him a bunch of songs that he was working on.
1
SPEAKER_01
three or four, I mean, a bunch of like three or four or five, six songs, listening songs.
1
SPEAKER_01
He was like, okay, okay.
1
SPEAKER_01
There was one little gap where Tom was like warming up and playing this little riff.
1
SPEAKER_01
He goes, that s the song.
1
SPEAKER_01
And Tom s like, you know, I was like, that s not a song.
1
SPEAKER_01
I was just warming up.
1
SPEAKER_01
He goes, that s I know.
1
SPEAKER_01
But if you want my honest opinion of all the things on here, that s it.
1
SPEAKER_01
And it was the opening to a song called Mary Jane s last dance, which is,
1
SPEAKER_01
Now, now, now, now, now, now.
1
SPEAKER_01
It was that.
1
SPEAKER_01
That s all Rick heard.
1
SPEAKER_01
That s all.
1
SPEAKER_01
And I m thinking that the trust in yourself, this is back to your thing.
1
SPEAKER_01
You have this idea, and then you start to doubt it.
1
SPEAKER_01
And then Rick Rubin just didn t.
1
SPEAKER_01
And he s talking to Tom Petty.
1
SPEAKER_01
Now, Rick Rubin already made a name for himself.
1
SPEAKER_01
But still, it s Tom Petty.
1
SPEAKER_01
You know what I mean?
1
SPEAKER_01
And to say to Tom Petty, eh, these songs are eh.
1
SPEAKER_01
But this one s really good.
1
SPEAKER_01
And to trust that, and then come up with a hit like that, which is, you know.
1
SPEAKER_01
That s a gift, and it s something you can develop, you know what I mean?
1
SPEAKER_00
And I think when you told that story last time, I said, if you ll remember, my words were, everybody needs a Rick Rubin in their life.
1
SPEAKER_00
Yes.
1
SPEAKER_00
And I really believe we either need a guy or a person like that, or we need to be that person for ourselves.
2
SPEAKER_01
But the average male has an average of 0.5 friends.
2
SPEAKER_01
And what that means is that some people have several, many people have zero, but the average is 0.5.
2
SPEAKER_01
It s not even one.
2
SPEAKER_01
And so it s not even one.
2
SPEAKER_01
It s not even one.
2
SPEAKER_01
It s not even two.
2
SPEAKER_01
It s not even three.
2
SPEAKER_01
It s not even four.
2
SPEAKER_01
It s not even five.
2
SPEAKER_01
It s not even six.
2
SPEAKER_01
I think that, and I don t know that that, I don t think that s a female.
2
SPEAKER_01
I think ladies typically have more friends than guys, but especially as guys get older, they don t have.
2
SPEAKER_01
And the question is, is, well, who s going to encourage you if you have no friends or if you have one and that friend, you say, Hey, I m thinking about doing a podcast every day and maybe putting on video.
2
SPEAKER_01
And they re like, Oh, I don t know what you re talking about.
2
SPEAKER_01
That s a broadcast.
2
SPEAKER_00
Yeah.
2
SPEAKER_01
So you ve got to pick those people around you who can not just say yes to everything you ideate, but you can say, I m thinking about this.
2
SPEAKER_01
Oh, really?
2
SPEAKER_01
I think that d be cool.
2
SPEAKER_01
What do you think?
2
SPEAKER_00
I mean, we just don t have too many people like that.
2
SPEAKER_00
No.
2
SPEAKER_00
That s great.
2
SPEAKER_00
All right.
2
SPEAKER_00
The TFI, sorry.
2
SPEAKER_00
The Thriving and Fulfillment Inventory.
2
SPEAKER_00
It s a tool now.
2
SPEAKER_00
It s a thing.
2
SPEAKER_00
You got to check into that.
2
SPEAKER_00
And it doesn t have to be your thing.
2
SPEAKER_00
It doesn t have to be like if you sell for a commercial real estate thing, that s OK.
2
SPEAKER_00
There are parts of that that might make you thrive and parts that don t.
2
SPEAKER_00
So you do the things that make you thrive.
2
SPEAKER_00
Good stuff.
2
SPEAKER_00
All right.
2
SPEAKER_00
See you next time.
2
SPEAKER_00
Yep.
2
SPEAKER_00
Bye.