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Change a question, change a life.
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When it comes to planning your life, I want to get you to learn to ask three questions now.
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And the first one is not, what am I going to do?
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The question you want to ask yourself is, what do I want?
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What s my outcome?
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What s my result?
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The first one is to get you focused on the target.
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The target is not the activity.
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The activity can change.
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It s what s the result I m after.
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If you know exactly what it is you really want, what you desire, what you re really after, clarity is power.
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The more clear you are in specifically what you want, the faster your brain can get you there.
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This episode is brought to you by RPM, the Rapid Planning Method, the system that Tony has used to not just achieve massive results in his life and create his $6 billion business empire, but a life driven by purpose, by his why.
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To find out more about RPM and how you can achieve more with less time, register for the RPM webinar at www.tonyrobbins.com slash rpm-webinar.
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That s www.tonyrobbins.com slash rpm-webinar.
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What does it take to successfully create a lasting change in your life?
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The first step is you ve got to have a vision for what it is you really truly want.
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Something has the power to pull you.
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Push requires willpower and willpower never lasts.
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What will last is having something so exciting, so attractive, something you desire so much that you have a hard time going to sleep at night, you get up early in the morning, do a rocket and take it to the next level.
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Welcome to the Tony Robbins podcast.
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I m Anna Yorke.
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You re listening to an episode that s part of a special season where we re exploring the five areas of life that many people focus on improving at the start of a new year, health, productivity, finances, relationships, and career.
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Today, we re taking a look at productivity and goal setting, something that s top of mind this time of year.
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We re sitting down to chat with Jenna Kutcher.
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You may have heard her podcast, Goal Digger, where she helps her listeners redefine success, chase bolder dreams, and tackle their biggest goals.
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Jenna is an entrepreneur, an expert marketer, speaker, and a social media influencer with 1.7 million followers, a million of them on Instagram.
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She has a strong voice speaking out about important topics like body positivity, female entrepreneurship, and some of the more difficult ones, like going through a miscarriage.
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She has set massive goals for herself, achieved them, and has created an extraordinary life, one that s on her terms and her time.
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But life didn t always look that way for Jenna.
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She started her career in corporate America, working 10 plus hours a day for a Fortune 500 company.
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While she had a promising future and a promotion on the horizon, she just didn t see the point of making more money if she didn t have the time to actually enjoy it.
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So Jenna made the decision to quit her job and pursue something different, something that fulfilled her, that she was passionate about.
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She bought a $300 camera off of Craigslist and started taking pictures at her friends  weddings and became determined to be a successful photographer.
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She became passionate again, and it s that passion that fueled her.
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Soon enough, she had her own business and a ticket out of corporate America.
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Today, Jenna s life looks a lot different.
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She s created a million-dollar business with multiple revenue streams, and she s just 31 years old.
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Between running her company, speaking all over the world, and being a mother to her daughter, Conley, and a wife to her husband, Drew, she has a lot going on.
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But because Jenna has mastered goal setting, productivity, and time, she s completely integrated her work with her life.
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She s able to spend time where it matters, with her family, and in her favorite place, Maui, for three months out of the year, where she completely disconnects.
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Listen closely as Jenna and I sit down for a one-on-one interview where she shares her approach to success and how she took her wedding photography business, something that relied on her own personal involvement to be successful, and diversified it to the point where it runs even when she s not there and generates revenue 24 hours a day, seven days a week.
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So Jenna, I have to ask.
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Entrepreneurs have this tendency to set these massive goals for themselves, right?
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Like they build up their businesses, they achieve a certain level of success, but then they find themselves working 24 seven and they re actually operators.
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They re handling the day-to-day tasks, not owners who can step away from time to time.
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So how did you do it?
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How did you go from starting your business and being a solopreneur working all the time to being able to step away and have a business that thrives even when you re not there?
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What was your strategy?
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Yeah.
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So it was interesting as a wedding photographer because I was on this upward trajectory.
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So I had this huge carrot in front of me.
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I thought six figures was it.
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Like I thought like once you hit six figures, you have made it.
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And so I booked 25 weddings and then 27 weddings and then 30 weddings.
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And I was in the middle of that 30 wedding wedding season, which if you do the math, we live in the Midwest.
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So I was shooting one to two weddings every single weekend from April to November.
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and then working all week to stay caught up on my workflow.
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And I remember for the first time in my life, I was feeling anxious.
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I had this anxiety about me that I knew that what I had built required so heavily on me that no one else could step in and do what I was doing, and that if I were injured or if life happened, my business would crumble.
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And so I was just working up, up, up, up, and I finally hit this breaking point.
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I hate sharing that because I feel like so many entrepreneurs that are successful today push themselves to that breaking point.
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And it s like, I wish I could protect you from ever hitting that point.
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But a lot of times that s what s necessary to figure out what your next steps are.
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And I told my husband, I said, screw six figures.
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We were just fine when I was making 50 grand a year.
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I am going to cut my work in half next year.
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I will never do this again.
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And I don t care if we eat ramen noodles and live in this condo forever.
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I want my time back.
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I want to be happy again.
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I want to have time with my family and be successful at life and not just in business.
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And that was actually the season that then ended up catapulting me into an entirely new industry because I finally had time again.
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And I ve always shared with people like time is my biggest currency.
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I fiercely protect my time.
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And so all of the big pivotal changes that have happened in my business happened when I finally gave myself time again to say, what do I want?
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What s worth it?
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Where s my time best spent?
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What is my superpower?
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And so there s definitely different seasons of hustle and then like,
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hit the brakes and figure out what s next and recalibrate.
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That s great.
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And you know, I think you nailed it right when you said entrepreneurs get so focused on a single vision and they just put their head down and they go.
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But the real secret, and a lot of people have discovered this, is diversifying.
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And it s not spreading yourself too thin.
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Yes.
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It s just putting your hands in different buckets, aka revenue streams.
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Yes.
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You do so much, right?
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Yeah.
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You re an entrepreneur, an educator, a blogger, a photographer.
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You have a podcast called Goal Digger, which is amazing.
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So how do you make the decision then what you re going to focus on at what time?
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For me, what fuels me is freedom.
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And I ve really established that this year.
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It s like, what does freedom look like in my life?
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And for me, I once heard somebody say that the average millionaire has, I think, seven revenue streams.
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And I was like, I m going to make eight, overachiever status.
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I set out to figure out different ways to monetize my brand, my business, who I am, what we do.
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And the way that I see freedom is that I could shut down any one of those at any point when I m just done and it wouldn t impact my life or my level of happiness.
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And so when I started to look at, okay, what is a true brand?
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Because I think most people set off and they build a business.
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But a business sells a product or a service, and a brand is the personality behind those.
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You trust a brand, you trust their passions, and a brand is also multidimensional.
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Because I am my brand, it s not confusing to people that one day I can talk about miscarriage, and the next day I can talk about marketing, and then the following day I can talk about my favorite skincare that I m using.
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It s because it s all based on me and what I love.
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When I look at different revenue streams, I think today I was actually counting because I was like, I thought I had eight, but I think I have 10.
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When you start to look at life that way, it s like this life of abundance, but it s also this life of freedom because I know if at any point I wake up and I say, I don t really want to do that anymore, I still have legs to stand on and I know that I still am going to be successful.
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Yeah, that makes so much sense.
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And it s interesting that you say freedom because that is the number one goal for a lot of people.
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And Tony, at his Business Mastery event, he even says, how many of you guys got into this because you wanted freedom, because you want more free time?
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And then everybody raises their hand and then he says, yeah, how s that working out for you?
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So if you have so many things going on, how do you juggle them?
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How do you prioritize and how do you find time to do the things that are most important to you, whether they be business or personal?
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And then how do you organize yourself?
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Yeah.
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So I m smiling as you re saying that because I can truly say I feel ultimate freedom.
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And I don t think that many people would assume that when you look at the way my business is and the content that we re creating.
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When I was finally pregnant with my daughter, who is now one years old, I knew that like, okay, I ve
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got to work hard to build this business up to that place where I can step away and just be a mom and be present with her.
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So that was my challenge.
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And the way that I did that was I started with one thing and I got really good at it.
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I created a system and then I handed it off.
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And a lot of times when I look back, I was skeptical of hiring.
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There was so many voices in my head that said, you re not ready to hire.
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Your business isn t big enough.
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You don t make enough money to hire.
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You can t afford to hire.
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Nobody s going to care for this the way that you do.
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Like, who do you think you are to hire?
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And it really held me back for so long because I believed all of those things.
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But when I look back, I realized that my grip was so tied around my money that I was just letting my time be spent without really understanding where it was going and what the value of it was.
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And so while we have eight, nine, 10 revenue streams today, there is only two things that are required of me in my entire business.
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And that is to be the visionary, to be the person in the driver s seat, to establish where we re going next and what that s going to look like, and to be the face and the voice.
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And literally everything else can be taken care of by someone else.
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And so it s been incredible because over the last three years, I went from one employee to two, and now we have 10 women that are employed by my company.
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And it s this intimate group where everyone is staying in their lane and they re living in their superpower.
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And yet they re executing on a level that I would never be able to execute at, especially now as a mom.
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And so when I think about freedom, I m like, I have it.
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Today, I was sitting here just relaxing and working on the strategy and the vision while my team was executing a lot of the tasks.
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And I just think as women, we want to take on all the things.
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We believe we can do all the things.
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And while we can do anything, that doesn t mean we should do everything.
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So you mentioned that you have time to work on your strategy and your vision, which is great because a lot of people are too busy working in their business that they don t have time to work on their business.
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So what are some of the techniques or the methods that you recommend to business owners once they have taken that step to rejuggle their priorities?
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And then what s the process that you use when you think about your forward vision?
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Yeah.
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So one of my biggest things that I tell people is to first take some time to define enough.
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And it s really interesting to me because I run in the circle with a lot of incredible men who are so successful and they re achievement-based entrepreneurs.
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And I m actually a lifestyle-based entrepreneur.
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I want to make enough to feel comfortable and to feel free.
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I don t need to be on stages.
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I don t need to be
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in all of these places to be seen, I just want to be seen with my family first and then the world second.
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And so for me, what I recommend people do is that they define enough.
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So what does it look like for you to meet your needs, whether that s paying your mortgage or your grocery bill?
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What is that total amount that you need to earn to give you that freedom to then free up your time?
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And I think a lot of times we don t even establish what that enough looks like.
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And so we re just filling our plates with more and more and more.
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It s like at Thanksgiving when your plate is so full and you sit down and you re like, where do I even begin?
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And so the way that I ve been able to be the visionary is by establishing what our enough point is and only booking enough work to reach that point.
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And then having that margin, that blank space, that then I can choose how I fill that, whether that s with strategy or whether that s with snuggling with my daughter before her nap time.
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What I love about that life is that once I have margin, I have clarity.
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And once I have clarity, I have direction.
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And I think so many times people are just so busy on that hustle train that they never actually take that step back and get that bird s eye view of where they re going.
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A lot of people also don t take a moment to think about their why.
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So one of the things that Tony talks a lot about is having a clear mission or purpose.
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So what s your why?
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What is the thing that keeps you going through really difficult periods?
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So I used to roll my eyes at this, not because I don t think it s important, but because I didn t know.
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And I think it s okay to say that.
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I think that a lot of times you see really successful people and they come at you with this really powerful mission statement that was crafted by a copywriter and you re like,
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I m just doing my thing over here.
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Like, I don t know why.
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For me this year, it became incredibly clear both as a mom and as a CEO.
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And I set this really ambitious goal this year to save enough money to be able to retire any day that I woke up and decided that I was done.
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And I m 31 years old.
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And so that was a pretty big goal.
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But I wanted to test myself.
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Would I show up when I didn t have to anymore?
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And the truth was is that I m showing up bigger and better because I care.
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And I wanted people to see like anywhere that you see me these days is because I care about it.
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And so for me, my why is to show women that you can do all the things.
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If you desire to be a mom, you can be a damn good mom.
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You can also be a really great
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CEO, and you can be an epic wife, and you can be a really good friend, and you can do all these things, and it s not going to be easy, and it s definitely not going to be glamorous, but that it s possible.
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We have to have a strong enough reason behind it.
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And so that s my why, at least now for today, and maybe that will change tomorrow.
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Who knows?
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Going back to what you said about how you re building a brand instead of a business and the brand is you and so you can be authentically you.
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And that is something that you don t have to work at.
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What s interesting is what you just said is basically that people are expecting us to shift into different personas.
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When you re a CEO, you act a certain way.
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When you re being a partner, you act a certain way.
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When you re a mother, you re supposed to shift and you re supposed to completely change.
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And that s what they call work-life balance.
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You have your work and then you have your life.
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But Tony doesn t call it work-life balance.
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He talks a lot about work-life integration.
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Especially for entrepreneurs, it s really key that you have that flow, that movement fluidly.
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You don t have to change personas every time you do something different.
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So what does that term mean to you?
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Work-life integration?
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And what are some of the ways that you think you demonstrate that?
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That would be a great example for other people who are struggling with that same situation.
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Yeah, so I love work-life integration because whenever I thought about work-life balance as a visual person, I see this scale and I think you have to take something from one side and put it in the other in order to try to find the balance and it s never actually going to be in full balance.
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And so for me, as I was thinking about work-life integration, I kind of laughed
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because before we recorded this, I was in nursing my daughter and putting her down for her nap, and then I had to come right back out and get back to work.
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My entire life is work-life integration, and it s figuring out where do I serve my world the best right now in this moment.
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And so over this past year, especially as I ve navigated motherhood as a brand new mom, I have had to really get clear on what I need and be able to communicate that.
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And so one of the hardest things about balancing and trying to integrate both of those things is that you re always forced with decisions.
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And I heard all about mom guilt.
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And I think guilt just in general is when I m working, I m thinking about my daughter.
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And when I m with my daughter, I m thinking about work.
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And I think we re all just walking around feeling some sort of guilt, whether we re staying at home and we re feeling guilty that we re not earning, or we re at our job and we re feeling guilty that we re not with our child more.
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I think that we have to learn how to release that.
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And the way that we do that is by making the best decision that we can in the moment that we re in.
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And so this past year has looked really interesting because I ve wanted to just be so present as a mom.
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And then it ll be the middle of the day and I m on a meeting with my team and I m nursing my baby and I m half in, half out on both things.
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And it s like, but this is it.
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This is the dream.
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This is what I wanted.
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And so I think for
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understanding the whole balancing, nothing will ever be in balance.
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There s going to be this ebb and flow where you are forced to choose what needs me the most right now.
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And it s never going to feel fully in alignment.
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And I think that s the beauty of it because it s challenging you to make the best decision in the moments that you re in.
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And so it s been a very interesting year navigating that and really painting that picture of what a working mom can look like.
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And I m so fortunate and I m so blessed to be able to work from home with my baby in the house, which also poses its own challenges.
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But it makes me have to figure out where am I best needed right now.
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Going into motherhood, I did something kind of radical, especially for an entrepreneur, but I literally blacked out my entire year.
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I had not a single obligation from speaking to launches, nothing on my calendar for a full 365 days.
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And for someone that is used to traveling all the time and saying yes to all the things, it felt really, really off.
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But I was trusting my intuition there because I just knew I don t know what motherhood is going to feel like and I don t know how I m going to feel and if I m going to be up for these things and I don t want to be half committed to anything.
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And what was wild is I was just hoping and praying that my business could coast through this year and we d figure it out.
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But we actually ended up growing 40 percent.
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And I have worked part-time this entire year and part-time is being pretty generous when I say that because I ve been in and out.
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I call myself a naptime warrior, but I am so efficient and I am so, so dialed in on exactly where we re going.
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And I m also not being stretched in a million directions.
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And so while I was at home this year, I was able to have that sense of freedom that I so deeply desire.
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But I was also able to look at my time in an entirely new way and say, okay, I have an hour right now.
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Like, where is my time best spent?
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Where can I make the biggest impact?
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And so just seeing that it is not only possible, but it can actually be a gift is like so inspiring for women because I had so many fears about
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becoming a mom, no matter if we re looking at it from a business standpoint or freedom standpoint, or just even like an expansion standpoint, like, can I handle this?
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And so many of those fears were just put to rest when I held my baby for the first time.
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And I was like, no, we got this.
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And I want her to see a powerful mom and I want her to see a working mom.
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And so it s just like navigating all of those decisions in the moment.
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And I think the best thing that we have specifically as women, but every single human is intuition
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so often these days we re bombarded with so much information that we lean on to blueprints and courses and all these step by step things that have worked for everyone else when deep down if we just were quiet enough and we could listen to our gut, we probably already know the answers.
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So what are some of the tips or the hacks that you found that would be helpful for people to know?
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Yeah, so for me, I am an efficiency freak.
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And so when your time gets limited, that is when you really see how great you are at time management, right?
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We re working with less time these days.
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We ve got more demands on us.
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So I have figured out ways to multitask in a way that isn t distracting.
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Because I think a lot of times when we multitask, we re half in on a million things and we re not actually excelling at any.
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So one of my favorite ones is just listening to content while I m in the shower.
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I know that sounds so silly, but when I m in the shower, I m not on my phone.
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I m not half in.
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I can actually be fully present and listening.
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The only thing I have to do is shampoo my hair and I m pretty sure I can do that while listening.
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And so just finding those seasons and ways that we can maximize our time, for me, that s in the shower.
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Another thing that I ve been doing is just choosing my mentors very wisely and protecting the scope of influence that I allow into my life.
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Especially as a mom, you get so many opinions and most of them are really well-intentioned, but a lot of times it can make you doubt yourself.
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And so this year I kind of did this audit and I said, what information and who am I allowing to speak into my life and how does it make me
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feel.
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And so when I look at social media or when I look at podcasts or courses or the things that I m allowing into my scope of influence, I m really fiercely protecting my heart in those and understanding that if I m giving someone that time and space, that has to be somebody that s going to leave me feeling better than when I first showed up for them.
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Another thing that I do that s such a small thing, but it s made such an impact, and Tony talks about gratitude so much, but every single day I send three voice texts to people that are on my heart.
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And I m a Christian, so I believe it s like a God, a divine intervention.
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If somebody pops into my head that I haven t spoken to in a while, I just grab my phone, I click a little voice note and I say, Hey, no need to respond to this, but I just want you to know I m thinking of you today.
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I just wanted to check in and let you know I m praying for you.
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And it s wild because so many times when I do that, I ll get a message back saying, oh my gosh, you have no idea how much I needed that right now.
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And it helps me to feel connected, especially in a season where I m pretty much home all of the time and feeling a little disconnected from reality.
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So those are just some little things that I do that kind of allow me to really feel like I m still making progress, even if it s a day where I m just doing the laundry and making lunch and doing naptimes, where I feel like I m becoming a better version of myself, even in the space of my own four walls.
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So speaking of that, with social media, this is something that s really tricky, right?
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We re living in this world where it s so easy to become consumed by it.
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And a lot of people can just unplug and they just say, okay, this is a distraction.
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This doesn t serve me.
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So I m going to limit it.
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And a lot of people are going on social media diets, right?
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They don t want that false sense of reality.
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They don t feel bad about themselves, what we re achieving and where we re at in our lives.
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But you re an influencer and you live in the social media world.
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So that s not an option for you.
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So, how do you cope with that constant struggle of being consumed by it and then taking a step back?
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And how do you free yourself from the distraction when you need to?
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Yeah.
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So I love social media.
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And it s so funny because I feel like nowadays people are just so frustrated with it or they re angry at the algorithm.
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And I m like, no, I love social media.
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I think it s a beautiful place to connect with people and inspire.
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And one huge shift that is such a simple shift to make that really changes the way that you look at social media is I look at social media as my legacy.
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And so instead of looking at it as a highlight reel or a way to share your best moments, I think, my gosh, someday my daughter s going to look at this and see a day in the life of her mom.
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Or someday somebody s going to Google me and they re going to be able to see my real life.
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I don t want to look back and just see the highlight reel.
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I want to see the real life.
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And so for me, just shifting that perspective from just being this marketing machine or this place to get more followers or notoriety or fame, and really understanding like this is my chance to tell my story.
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I don t know about you, but I m not great about journaling.
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I don t keep a really great diary.
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I try to do all of those things and usually they are the first things to go when life gets busy.
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And so my posts are just these little love notes from me to the universe.
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I think when you really think about writing messages that connect with just one person, that can impact one person, if just one person was truly touched by this, then I did my part.
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And I think so often we re getting consumed by the masses that we re losing the message.
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So I love social media, but I do definitely set boundaries to protect myself.
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A lot of times I will ask myself, is now a good time to post?
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and I ll scan the room.
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Is somebody here that could have my attention face to face?
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Is my daughter at my feet?
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Is my husband wanting to connect?
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Is now a good time to post?
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Because I always teach this, and this is a strategy, but don t post and ghost.
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Don t just post and get off.
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The whole thing about engaging is being the engager.
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You can t just post and expect people to engage with your content if you re not even present.
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And so when I go to post, I want to be available and observant for the next 20 minutes.
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And so looking at my life and saying, is now a good time to post?
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Is the kid in bed?
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Is Drew doing something else?
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Is he good?
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Okay, now I can get on here.
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And that just really helps free me up to be present for my audience then, but then to shut it off and be back into my life in a 20-minute time jump.
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That is great advice.
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All right.
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Well, Jenna, this has been wonderful.
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Thank you so much for your advice and productivity and letting us get a little sneak peek into your world and how you manage it.
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So thanks so much for being a guest on the Turner Robbins podcast.
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Oh, thanks for having me.
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This was so fun.
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The Tony Robbins Podcast is directed by Tony Robbins and produced by the Tony Robbins editorial team with audio editing and sound design by Jeremy Enns.
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Today s guest was Jenna Kutcher, an entrepreneur, educator, mom, and podcaster.
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You can hear more from her on Goal Digger, the live workshop style business podcast that helps thousands redefine success and chase bolder dreams, or by going to www.jennakutcher.com.
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Hey guys, this is Jenna Kutcher from the Gold Digger podcast.
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And as an entrepreneur, I m obsessed with growing my business, but I m also a mom, a blogger, a podcaster, an educator, and needless to say, I have a lot on my plate outside of running my own business.
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Super important that I set goals for myself that are aligned with my purpose and that I still have time to spend with the people that are most important in my life.
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That s why I am so excited to find out more about Tony s rapid planning method, RPM, which is a system that he used to create his $6 billion business empire.
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If you want to learn more about the RPM system, register for the webinar by going to www.tonyrobbins.com slash RPM dash webinar.
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That s www.tonyrobbins.com slash RPM dash webinar.