0
SPEAKER_01
This is the art of charm.
0
SPEAKER_01
Learn everything you need to know to crush it in business, love, and life.
0
SPEAKER_00
Today we re talking with my friend John Lee Dumas.
0
SPEAKER_00
We re going to talk about his new product, Freedom Journal, a book that helps you achieve a big goal within 100 days.
0
SPEAKER_00
Proceeds of this book go to Pencils of Promise, one of my favorite charities.
0
SPEAKER_00
We re going to talk about why using a book instead of just telling somebody like your significant other about your goals and progress actually achieves that more quickly.
0
SPEAKER_00
We re going to talk about SMART goals and each element thereof.
0
SPEAKER_00
And of course, we re going to talk about how I apply this in my own life here at The Art of Charm.
0
SPEAKER_00
So enjoy this bonus episode with John Lee Dumas.
0
SPEAKER_00
Welcome, everybody, to The Art of Charm.
0
SPEAKER_00
I m Jordan Harbinger.
0
SPEAKER_00
The Art of Charm brings together the best thought leaders, teachers, and exceptional individuals to teach you how to be a top performer in life, love, and at work.
0
SPEAKER_00
Imagine having a mix of experienced mentors teaching you their expertise, packing decades of research, testing, and tough lessons into a curriculum.
0
SPEAKER_00
We may not have all the answers, but we definitely have all the questions.
0
SPEAKER_00
Make sure to stay up to date with The Art of Charm and get some great stuff that we can t share on the show by signing up at theartofcharm.com.
0
SPEAKER_00
There we ll email you our Fundamentals Toolkit that covers topics like body language and nonverbal communication, persuasion, business networking, public speaking, negotiation, and a whole lot more.
0
SPEAKER_00
I m also doing regular videos with drills and exercises to help you move forward every single week.
0
SPEAKER_00
We ve also got our live programs running every week here in Los Angeles, California.
0
SPEAKER_00
In fact, we ve got guys from all over the world, which shows that no matter where you are, you can make it here if you want to learn and grow.
0
SPEAKER_00
Get in touch ASAP by phone or email me, jordanattheartofcharm.com to get some info from us now so you can plan ahead.
0
SPEAKER_00
Looking forward to meeting you here at AOC.
0
SPEAKER_00
I also want to encourage you to join us in the Social Capital Challenge at theartofcharm.com slash challenge or text CHARMED to 33444.
0
SPEAKER_00
This challenge is all about improving your social capital and inspiring more people to develop a personal and professional relationship with you.
0
SPEAKER_00
This will make you a better networker and it will make you a better connector.
0
SPEAKER_00
Theartofcharm.com slash challenge or text CHARMED to 33444.
0
SPEAKER_00
Alright, on to the show.
0
SPEAKER_00
So first of all, welcome back on the show.
0
SPEAKER_00
I looked at our last show and it was over a year ago.
0
SPEAKER_00
It s nuts.
0
SPEAKER_01
That s so mind-blowing to me, like when I have guests on and I look at them and I say, you were on 1,000 episodes ago, which is like so mind-blowing.
0
SPEAKER_00
Yeah, I mean, I don t remember the episode number, but I looked at the date and I was like, holy cow, this was recorded over a year ago, because by the time I record and air something, it s already been a month or so, and I thought when you had the Freedom Journal, I was like, oh, but I just had you on a little while ago, and then I looked and it was not recent at all.
0
SPEAKER_00
And it s funny, because even back then,
0
SPEAKER_00
You were crushing it, and this book is cool because this Freedom Journal, at first I was very skeptical, but we can get into that.
0
SPEAKER_00
In fact, first of all, tell us what it is before we dive too deep and people get confused.
0
SPEAKER_01
No, I d love to.
0
SPEAKER_01
First, I would like to kind of point back to when we first talked, a little quick side story.
0
SPEAKER_01
My favorite part of that, Jordan, of our talk, when we had that interview on your show over a year ago, was that after the interview got done,
0
SPEAKER_01
you actually kind of made the comments to me, which is still kind of stuck with me.
0
SPEAKER_01
You said, you know, John, like, wow, like you actually like have a little more depth than I ever would have guessed.
0
SPEAKER_01
Because, you know, my show is so formatted and so regimented and doesn t leave a ton of room for like the awesome flexibility you have in your show.
0
SPEAKER_01
So I don t think you thought that I could go somewhere like off script.
0
SPEAKER_01
And I was kind of proud when you kind of acknowledged the fact that I was able to do a little bit.
0
SPEAKER_01
And I think that just came with
0
SPEAKER_01
the reality of now doing over 1,200 episodes, which is kind of the segue into your last question, which was about the Freedom Journal, because I ve done so many of these interviews that I keep getting questions from people all the time.
0
SPEAKER_01
They just say, John, what is the secret to Jordan s success?
0
SPEAKER_01
What is the secret to your guest s success?
0
SPEAKER_01
What s that silver bullet?
0
SPEAKER_01
And I would always cringe at that question, because you know this Jordan.
0
SPEAKER_01
There s no such thing as an overnight success.
0
SPEAKER_01
I mean, everybody is 10 plus years in the making across the board and so many different levels.
0
SPEAKER_01
I mean, it took me a decade to even think of the idea for EO Fire, but all that 10 years went into the creation of what is now EO Fire and the whole business behind it.
0
SPEAKER_01
And so I always cringe to that question, just always replied, you know, hey, it s hard flipping work.
0
SPEAKER_01
That s the reality.
0
SPEAKER_01
That s what their secret to success is.
0
SPEAKER_01
But
0
SPEAKER_01
Stepping one step back from that, I did kind of give us some thought and I said, man, one commonality that all of my guests do have, the Jordans of the world, is that they know how to set and accomplish goals.
0
SPEAKER_01
And my listeners, Fire Nation, who are struggling right now, they don t know how to set and accomplish goals.
0
SPEAKER_01
And again, this was back in early 2015 of January.
0
SPEAKER_01
And I said, what can I do to maybe fix that gap, fill that void, so to speak?
0
SPEAKER_01
And the idea of an actual physical product came into mind because I have these great online communities, but I ve never done anything that was physical, that people could hold in their hands.
0
SPEAKER_01
And I just kind of had that desire to do that.
0
SPEAKER_01
So that was the idea for the Freedom Journal.
0
SPEAKER_01
Again, it was birthed a year ago back in January 2015.
0
SPEAKER_01
It s kind of crazy not to be holding it in my hands, having gone through the whole process.
0
SPEAKER_00
I thought about this too, because I thought, John Lee Dumas is a super digital guy, right?
0
SPEAKER_00
Why is this a book that got mailed to me?
0
SPEAKER_00
When this arrived with Shrinkwrap, I was like, oh, he s not kidding, this is an actual book.
0
SPEAKER_00
Because I didn t really expect that.
0
SPEAKER_00
I know you said it was a physical product.
0
SPEAKER_00
I guess I was expecting like a workbook that was kind of floppy, that you could fold up and roll in your back pocket like a newspaper.
0
SPEAKER_00
I don t know what I was expecting, but I certainly wasn t expecting, I m looking at this like,
0
SPEAKER_00
Hardcover gold-edged first of all I brought it to a restaurant this morning for breakfast and There was somebody who made a comment that they thought it was like a Bible And they were like oh you bring that with you everywhere, huh?
0
SPEAKER_00
And I was like the good book or something and I was like oh, it s it s my friend s journal They were like oh never mind.
0
SPEAKER_01
It could be used as a murder weapon.
0
SPEAKER_00
Let s be honest yeah, it s got pretty sharp pages sharp edges, but it looks like a Bible except it says Freedom Journal and
0
SPEAKER_00
And at first I thought, what s the point of the extra expense in creating something that looks like this?
0
SPEAKER_00
But then it occurred to me, and tell me if I m on the right note here, if you don t have something that is legit looking and feeling and heavy duty, it doesn t take on the gravitas that setting and achieving a goal should have.
0
SPEAKER_00
because you re like, oh, this is some chicken scratch I keep in Evernote.
0
SPEAKER_00
It s not the same as I ve gotta open this up, it s on my headstand or nightstand, I ve gotta write in it before I get up and do the day or at night or whenever you use it.
0
SPEAKER_00
It s something that you keep around that you see.
0
SPEAKER_00
It s not something that you have, it s not a friggin  app.
0
SPEAKER_01
nailed it.
0
SPEAKER_01
And by the way, gravitas, I just kind of took that into my vocabulary.
0
SPEAKER_01
I love that word.
0
SPEAKER_01
It s amazing.
0
SPEAKER_01
But that s exactly what it is.
0
SPEAKER_01
It s because I knew that, hey, it s January 2015.
0
SPEAKER_01
Back when I had the idea, you know, in a month I could have a fillable PDF or some kind of app that was out there, but it wouldn t work.
0
SPEAKER_01
We get lost in the whole just flux of the world that we live in.
0
SPEAKER_01
Because I mean, we know we have this bright, shiny object syndrome everywhere.
0
SPEAKER_01
And I didn t want that to happen.
0
SPEAKER_01
I said, this
0
SPEAKER_01
can really be a game changer for so many people if I do it right.
0
SPEAKER_01
And it s going to be painful to do it right because I ve never done a physical product.
0
SPEAKER_01
I ve never written a book.
0
SPEAKER_01
I don t have those skills.
0
SPEAKER_01
So I had to get out there, find the team.
0
SPEAKER_01
I had to find the illustrator, the designers, the people that actually, by the way, went to China, traveled to China, this team that speaks Mandarin, found the right manufacturing plants, got like 25 different versions of this printed and everything you can imagine to get the perfect version that, you know, we finally settled on after months and months.
0
SPEAKER_01
and then to actually pony up the almost 150K to get 20,000 of these copies printed to get on a slow boat here back to the US.
0
SPEAKER_01
I mean, it was such a process, but I knew that this is the way it had to happen because if people didn t have this journal that they were honestly proud of, they could just kind of, like you said, take to a restaurant and have on the table or have on their nightstand or just have somewhere where they can say, hey, this is something that number one, I m proud of to actually have owned and invested
0
SPEAKER_01
to have invested in.
0
SPEAKER_01
I m really impressed by that fact that I ve gone ahead and invested in myself with this.
0
SPEAKER_01
But it s my accountability partner as well because it s there.
0
SPEAKER_01
I see it physically, this block on my desk every single day that s saying, hey, you haven t set and accomplished your number one goal today.
0
SPEAKER_01
What are you doing?
0
SPEAKER_01
And that s why we went physical.
0
SPEAKER_00
Yeah, I like that idea, but first of all, the idea of having a book to help us stay motivated is good, because you could just put this on the nightstand and forget about it, but something with this appearance, it s less likely to be that way.
0
SPEAKER_00
How do you avoid, or how do you teach people to avoid doing just that, putting it on the nightstand, and then it s like a thing that collects dust and makes you feel guilty?
0
SPEAKER_00
It s the stand-up paddleboard of books, of goal-setting books, right?
0
SPEAKER_01
Alright, people are going to have to go back and listen to the episode of you on EO Fire to get that joke, but I have a stand-up paddleboard, guys, that I never use.
0
SPEAKER_00
It s nice and new if you re on the market for a stand-up paddleboard.
0
SPEAKER_01
Love it.
0
SPEAKER_01
So I wanted the Freedom Journal to be different.
0
SPEAKER_01
And one thing that I continuously have done over my 1200 plus episodes on EO Fire is I ve used the word focus, follow one course until success.
0
SPEAKER_01
Like I love that acronym.
0
SPEAKER_01
Like when I m at conferences, people come up to me and they say, John, focus, follow one course till success.
0
SPEAKER_01
Like it s kind of been one of the things and taglines that I ve
1
SPEAKER_03
kind of become known for a little bit.
1
SPEAKER_03
And I knew from the very beginning that, hey, if I m going to stay true to my brand and also give my audience, Fire Nation, the opportunity to actually do something, it can t just be like this.
1
SPEAKER_03
Okay, this is going to be a journal that you put entries in and you know, you
1
SPEAKER_03
give an affirmation every day and make yourself feel better.
1
SPEAKER_03
Those journals are powerful and people crush it with that for sure.
1
SPEAKER_03
But I said, this is going to be the freedom journal.
1
SPEAKER_03
Set and accomplish your number one goal in 100 days.
1
SPEAKER_03
It s not set and accomplish all of your goals.
1
SPEAKER_03
It s not no time horizon.
1
SPEAKER_03
It s specifically one goal
1
SPEAKER_03
in 100 days.
1
SPEAKER_03
That is the pledge and the promise of the Freedom Journal.
1
SPEAKER_03
And because it s so clearly defined, Jordan, as one goal in 100 days, I will guide you throughout the book to accomplish that.
1
SPEAKER_03
I really believe that people that start will finish.
1
SPEAKER_02
Why use a book instead of just telling your significant other about your goals and having them sort of keep you accountable, or having an accountability buddy?
1
SPEAKER_03
Life happens.
1
SPEAKER_03
Life happens.
1
SPEAKER_03
We have priorities that jump up.
1
SPEAKER_03
We have that next weapon of mass distraction that just comes crashing in.
1
SPEAKER_03
You and me both, Jordan, we travel.
1
SPEAKER_03
I mean, I m away from Kate for long periods of time when I m going to speak at different conferences.
1
SPEAKER_03
I lose touch with my accountability partners because we have different schedules and traveling.
1
SPEAKER_03
So I wanted something that was an inanimate object that was just there.
1
SPEAKER_03
And guess what?
1
SPEAKER_03
It was kind of a pain in the butt
1
SPEAKER_03
to carry around and to travel.
1
SPEAKER_03
I didn t want it to be some cute little thing you slide in your back pocket.
1
SPEAKER_03
I wanted it to be a part of the process.
1
SPEAKER_03
Like, okay, on my packing list, I have to actually put an account for the Freedom Journal, because it s gonna take up the size of a toiletry bag.
1
SPEAKER_02
Yeah, that s true.
1
SPEAKER_02
You have to make the decision.
1
SPEAKER_01
Over the last 17 years, we have launched our fair share of online courses, coaching programs, and finding the right platform has always been a challenge.
1
SPEAKER_00
They say if you do what you love, you never work a day in your life.
1
SPEAKER_00
But if you re an entrepreneur, you know the hard work that comes with it.
1
SPEAKER_00
That s why you need Kajabi.
1
SPEAKER_00
Kajabi makes it easy to run your entire online business from one platform so you can focus on what you love.
1
SPEAKER_00
Creating.
1
SPEAKER_01
Kajabi is the ultimate all-in-one platform that helps creators and entrepreneurs build successful online businesses by unlocking predictable recurring revenue.
1
SPEAKER_00
No matter your niche, Kajabi makes it easy to turn your skills, passions, and experiences into enriching online courses, exclusive membership sites, subscription podcasts, thriving communities, personalized coaching, and more.
1
SPEAKER_01
The best part?
1
SPEAKER_01
Kajabi doesn t cut into your revenue because everything is owned and controlled by you.
1
SPEAKER_01
So keep 100% of what you earn.
1
SPEAKER_00
And with Kajabi, you also get robust analytics, easy payment options, email marketing tools, and customizable website templates, all built in.
1
SPEAKER_01
You don t even need a huge audience to make sustainable income.
1
SPEAKER_01
There are thousands of creators on Kajabi making six and seven figures with less than 50,000 followers.
1
SPEAKER_00
Right now, Kajabi is offering a free 30-day trial to start your business if you go to kajabi.com slash charm.
1
SPEAKER_00
That s K-A-J-A-B-I dot com slash charm.
1
SPEAKER_01
Go to Kajabi.com slash charm and join the creators and entrepreneurs who have made over seven billion dollars.
1
SPEAKER_00
Hey Art of Charm listeners, I m excited to share a new podcast I ve been absolutely binging.
1
SPEAKER_00
Winning is an everyday mindset and Craig Robinson and John Calipari are here to help.
1
SPEAKER_00
On Ways to Win podcast, Craig and Coach Cal use their on-court wisdom to solve your off-court problems.
1
SPEAKER_00
Whether it s trouble at home or a workplace dilemma, the coaches will help you find a winning formula for success.
1
SPEAKER_00
You ll hear from prominent athletes, business leaders, and celebrities who reveal insights that made them into the leaders they are today.
1
SPEAKER_00
And don t miss President Obama sharing how he deals with pressure by projecting confidence, believing in your team, and taking criticism.
1
SPEAKER_00
Listen to Ways to Win wherever you get your podcasts.
1
SPEAKER_02
one thing that I thought of is your accountability buddy, like you said, life happens, you do get distracted, but I ve tried to do this before with accountability people, or like, hey, I m gonna play squash every day with my friend John, and then John s like, oh, my knee hurts today, and then I m like, oh, that sucks, that s a bummer, so I don t play squash that day, maybe I go to the gym on my own, because I want to keep the momentum going, and then four days later, I m like, hey, how s your knee, and they re like, yeah, we re not playing squash anymore, I m over it,
1
SPEAKER_02
And that happens a lot, even with highly motivated people.
1
SPEAKER_02
So not only are you dealing with your own sort of distractions, your own motivation or lack thereof, but now you ve got this other person with all of the distractions in their life, and then their work ethic or lack thereof.
1
SPEAKER_02
So it s a problem because it s so much easier, just from my personal experience, it s so much easier to crap out and quit something when the other person doing it with you has already done it.
1
SPEAKER_02
It s like permission.
1
SPEAKER_02
Well, no one s gonna judge me because John already quit.
1
SPEAKER_02
So whatever, I m gonna,
1
SPEAKER_02
Check my Facebook now, and then that s the only one because you did it four more days than John Yeah, it becomes a competition, but this book isn t giving up It s just gonna stare you in the face empty if you don t use it, and that s gonna make you feel awful It has gold in a leaf on the pages, so I mean it
1
SPEAKER_03
the sunlight hits it and it will blind you.
1
SPEAKER_03
I mean, it is not going away.
1
SPEAKER_02
Your failure, your life, your unachieved goals will blind you, literally.
1
SPEAKER_02
No, remember, goal.
1
SPEAKER_02
Goal singular.
1
SPEAKER_02
Goal, yeah.
1
SPEAKER_02
Okay, why just one goal instead of multiple things over the span of 100 days?
1
SPEAKER_03
Well, I think this is kind of where we can start to maybe get into where most people go wrong when they set goals is they just get really vague about it.
1
SPEAKER_03
They say, especially around January, you know, which is a time when we just got done with Christmas and having an unbelievable new year, hopefully for most people is, hey, we re saying, hey, I m going to lose.
1
SPEAKER_03
I want to lose weight.
1
SPEAKER_03
I m going to lose some weight.
1
SPEAKER_03
Now, what happens?
1
SPEAKER_03
February, March comes and you haven t really lost any weight because you haven t really set an actual goal.
1
SPEAKER_03
And that s why with the Freedom Journal,
1
SPEAKER_03
Page one, the first thing that you do is actually set a SMART goal.
1
SPEAKER_03
And you know I love acronyms from that word focus.
1
SPEAKER_03
Yeah, you sure do.
1
SPEAKER_03
SMART is specific, measurable, attainable, relevant, time-bound.
1
SPEAKER_03
So your goal has to have those five attributes.
1
SPEAKER_03
Otherwise, A, it s not a SMART goal, and B, you likely won t accomplish it because it doesn t have those five attributes.
1
SPEAKER_03
Now, all of those attributes are incredibly important in and of themselves.
1
SPEAKER_03
But together they kind of make that recipe for success.
1
SPEAKER_03
So I won t even let people get into the first day of their goal until they ve set a smart goal.
1
SPEAKER_03
Because likely if they failed in the past with setting goals and they haven t accomplished or achieved them,
1
SPEAKER_03
it s because they haven t set a SMART goal in the first place.
1
SPEAKER_03
So that is absolute step one with the Freedom Journal.
1
SPEAKER_03
I teach you how to set that specific, measurable, attainable, relevant, and time-bound goal before you even start in the accomplishment of that goal.
1
SPEAKER_02
I wanna talk about each of these points because when I first read about SMART goals, I was like, ah, B-school buzzword, who gives a crap, this is for people who work at Walmart corporate headquarters, and they have a PowerPoint with this on it, and I m just, ugh, you know.
1
SPEAKER_02
So, of course, I did like what a lot of entrepreneurs do is, I m gonna figure this crap out on my own.
1
SPEAKER_02
I don t need this knowledge.
1
SPEAKER_02
And, of course, anytime anything works, it generally follows this pretty closely.
1
SPEAKER_02
So, I d love to talk about specific, because this is the one where people are like, well, duh, it s gotta be specific, obviously.
1
SPEAKER_02
But the rest of them are sort of less obvious, and they do follow.
1
SPEAKER_02
So, if we can go through what the smart points are, I think there s discussion there.
1
SPEAKER_03
So for me, and again, I think we can kind of stick with this whole weight thing because, you know, there s not many people in this world that haven t at some point been like, you know, hey, I want to lose weight.
1
SPEAKER_03
Like it just it happens.
1
SPEAKER_03
You re a human being, you know, unless you have these like freak genes or you re like Michael Phelps who s swimming seven miles a day, like you re going to want at some point in your life likely to lose weight.
1
SPEAKER_03
So.
1
SPEAKER_03
That s where people start and they just say, hey, I want to lose weight.
1
SPEAKER_03
So you re actually doing pretty good by step one, which is specific because you re saying exactly what you want to do.
1
SPEAKER_03
I do want to lose weight.
1
SPEAKER_03
And that is specific.
1
SPEAKER_03
But unfortunately, you miss the other four key attributes that are absolutely critical.
1
SPEAKER_03
So let s get into measurable.
1
SPEAKER_03
Well, what does actually accomplishing a goal look like for you?
1
SPEAKER_03
And let s just, again, use an example which I think would be reasonable.
1
SPEAKER_03
Say you want to lose
1
SPEAKER_03
20 pounds in these 100 days.
1
SPEAKER_03
So now you said, hey, I want to lose weight.
1
SPEAKER_03
I want to lose 20 pounds.
1
SPEAKER_03
So now that goal is actually measurable.
1
SPEAKER_03
You know now what success looks like to you at the end of that journey.
1
SPEAKER_03
Then we move into attainable.
1
SPEAKER_03
Well, you can go online, you can do a lot of good research.
1
SPEAKER_03
It s at your fingertips via Google.
1
SPEAKER_03
You can find out if your goal is actually attainable for your height, for your weight, for your sex, whatever it might be.
1
SPEAKER_03
Is losing 20 pounds in 100 days attainable?
1
SPEAKER_03
Would we be losing 100 pounds in 100 days for you or me, Jordan, to be attainable?
1
SPEAKER_03
No, because then we d be under 100 pounds and we d be nothing.
1
SPEAKER_03
So they kind of need to check that block.
1
SPEAKER_03
So is losing 20 pounds in 100 days for you personally, is that attainable?
1
SPEAKER_03
And the answer to that question is yes, it s likely attainable if you re legitimately overweight.
1
SPEAKER_03
And that s why I love to say to people, listen, like this freedom journal is not going to have you walk on the moon in 100 days because that s not an attainable goal.
1
SPEAKER_03
So go through the process.
1
SPEAKER_03
So then it gets to become irrelevant.
1
SPEAKER_03
And this is something that a lot of people skip over.
1
SPEAKER_03
And I have kind of a different example after we use the weight one that ll be good for you and I join in being podcasters.
1
SPEAKER_03
But for let s say this person that s looking to
2
SPEAKER_00
lose weight?
2
SPEAKER_00
Well, is it relevant to them?
2
SPEAKER_00
Well, heck yeah, for most people, because they want to look better, they want to feel better, they want to be more healthy, all of those things.
2
SPEAKER_00
So it s likely a relevant goal for them as well.
2
SPEAKER_00
So that block is checked.
2
SPEAKER_00
And then time bound.
2
SPEAKER_00
That s where you re guaranteed with the Freedom Journal because I am time bounding you
2
SPEAKER_00
to 100 days.
2
SPEAKER_00
You have those 100 days and Parkinson s Law is a great law that states tasks will expand to the time allotted.
2
SPEAKER_00
Let s kind of quickly just circle back to Relevant real quick and an example for podcasting.
2
SPEAKER_00
I get people all the time, Jordan, in Podcasters Paradise.
2
SPEAKER_00
They come up and they say,
2
SPEAKER_00
Hey, John, like I want to launch my podcast in 17 days or however long they give themselves.
2
SPEAKER_00
And they say, I m going to be working a couple hours a day, like really building up my Pinterest board.
2
SPEAKER_00
And I said, well, listen, Pinterest works for a lot of people.
2
SPEAKER_00
It s a good social media platform.
2
SPEAKER_00
But if you re looking to launch a podcast and that is your focus,
2
SPEAKER_00
That goal of building up a Pinterest board right now is not as relevant as it should be.
2
SPEAKER_00
Like your goal needs to be actually focused on the creating and launching of that podcast.
2
SPEAKER_00
That Pinterest board can come down the line, but stay relevant, stay with that first goal.
2
SPEAKER_00
And then hey, when you come to the next goal, you can add in that social media platform that you want, you know, fill in the blank.
2
SPEAKER_00
So that s kind of an example of where people mess up with relevancy because they don t
2
SPEAKER_00
take the time to say, does this even really matter to what I m doing?
2
SPEAKER_00
And if your goal is to create a launch a podcast, you know, forget about Pinterest for now.
2
SPEAKER_01
Relevant is actually my favorite point of smart because it s the one that, probably it s just the one I was the worst at, but I also see other people doing that exact same thing.
2
SPEAKER_01
My favorite one is kind of like Twitter followers or social media because, well, you ve got a quote in the Freedom Journal, our greatest fear should not be failure but of succeeding at things in life that don t really matter.
2
SPEAKER_01
And if you just sort of zoom way in on your business or your,
2
SPEAKER_01
goals for your business, social media is one of the chief culprits because it s this cool vanity thing and you can be like, look how many Twitter followers I have.
2
SPEAKER_01
But then when you start to test it for conversion and sales or listenership to your podcast, you realize, wow, I need like 100,000 Twitter followers to get 10,000 new listeners.
2
SPEAKER_01
It s just, you could spend years getting there.
2
SPEAKER_01
Or you could work on something else.
2
SPEAKER_01
And I see people setting goals just to see forward motion with zero impact.
2
SPEAKER_01
And Twitter s kind of a classic example of that.
2
SPEAKER_00
And there s such a law of diminishing returns there.
2
SPEAKER_00
You see people like, you know, God bless their souls, like Tim Ferriss and these people have massive Twitter followers and they still don t get any kind of legitimate engagement on Twitter.
2
SPEAKER_00
And like, if they re not, what makes us think that we can, I mean, there s just this massive law of diminishing returns.
2
SPEAKER_00
And Jordan, I m sure that when you tried to pay, you know, for your breakfast this morning with your clout score,
2
SPEAKER_00
That s they accepted it right away.
2
SPEAKER_00
Yeah.
2
SPEAKER_01
Yeah, they were you know you ve worked on something not that relevant when you re trying to appeal to a mass audience and People still don t know what the hell you re talking about for example Podcasting was like that when you and I kind of started a few years ago.
2
SPEAKER_01
They would go hey you know
2
SPEAKER_01
What do you do?
2
SPEAKER_01
And you re like, well, do you know what a podcast is?
2
SPEAKER_01
And years ago, maybe 60% would go, no, what is that again?
2
SPEAKER_01
Or I ve heard of that.
2
SPEAKER_01
Now people go, yeah, man, even when they re like 60.
2
SPEAKER_01
So that s a good sign, but yeah, when you have to explain to people, like clout score, that s never gonna be a thing that you can lean on, because the only people that know what it is are people who are heavily into the tech and social media,
2
SPEAKER_01
And so having a relevant goal of bringing that up, unless you know that it s gonna convert for you in some other way and make a big difference for you, is not relevant.
2
SPEAKER_01
And my other old issue where I saw this book being helpful for entrepreneurs is measurable because, this sounds so obvious, but my old issue was I kind of never knew when the goal was accomplished.
2
SPEAKER_01
because I wasn t maybe specific enough, but it was like, build social media following, you know, instead of X number of this, X number of that.
2
SPEAKER_01
So I would just keep doing it, and since I didn t really know what else to do in my business, I just kinda kept working on things that I knew I was working on.
2
SPEAKER_01
And you see the classic example is, well, I printed business cards, and I made t-shirts, and we ve got our banner logo ready to go, and we ve got a sign for the door, and it s like, did you order the inventory of the product you re gonna sell in the store?
2
SPEAKER_01
Oh, no, we re still working on that.
2
SPEAKER_01
We have to get funding and stuff.
2
SPEAKER_01
I think I gave this example on your show.
2
SPEAKER_01
My friend s a venture capitalist, and he said one of the chief mistakes he sees is people will spend $100,000 on a website, but they don t have a prototype yet of whatever product they re making.
2
SPEAKER_01
that sinks the ship.
2
SPEAKER_01
So having something measurable and attainable will make it so that you actually have something that you can sink your teeth into, and then the rest of these things fall into play.
2
SPEAKER_01
You ve got quarterly reviews in here as well.
2
SPEAKER_01
Why is that important?
2
SPEAKER_01
I mean, can t we just do the step-by-step, day-by-day?
2
SPEAKER_01
What s the purpose of the quarterly review?
2
SPEAKER_00
Yeah, absolutely.
2
SPEAKER_00
And actually the quarterly reviews come after the next step in line.
2
SPEAKER_00
So let me kind of even back up to that a little bit because after you set that SMART goal, you are now going into the day and the night.
2
SPEAKER_00
And that s where on the left hand side, I have very specific tasks to complete every single day and the same wrap up every single night.
2
SPEAKER_00
But a hundred days is still a good number of days.
2
SPEAKER_00
Like that s a legit number of days and that can be daunting for some people being like, wow, man, that s over three months away.
2
SPEAKER_00
So we have to break it up into bite-sized chunks.
2
SPEAKER_00
And you know, like that famous quote, how do you eat an elephant?
2
SPEAKER_00
Well, it s one bite at a time.
2
SPEAKER_00
So I broke up those 100 days into 10, 10 day sprints.
2
SPEAKER_00
So the very first thing you do before you even start your day is you set that first micro goal of 10 days with a 10-day sprint.
2
SPEAKER_00
So guess what?
2
SPEAKER_00
Every 10th day, you re getting not only 10% close to your goal, but you re accomplishing something.
2
SPEAKER_00
And what is that doing?
2
SPEAKER_00
That s building momentum.
2
SPEAKER_00
on day one, day 10, day 20, et cetera, you re setting these 10-day micro goals that you are accomplishing at the end of those 10 days because that s what those 10 days in between are for, is to accomplish those micro goals, taking that chunk, getting you closer to accomplishing that number one goal overall.
2
SPEAKER_00
So those micro goals are part building up.
2
SPEAKER_00
Now the reality is,
2
SPEAKER_00
You can t just always be looking forward in what you re doing.
2
SPEAKER_00
And that s what those sprints are doing.
2
SPEAKER_00
You re looking forward to the end of that 10-day sprint.
2
SPEAKER_00
So I also implemented these 25-day quarterly reviews.
2
SPEAKER_00
So every 25 days, there s a whole section where you do a quarterly review of yourself.
2
SPEAKER_00
It s kind of like when we were in high school and college.
2
SPEAKER_00
We had to get report cards over the last semester.
2
SPEAKER_00
Well, this is your personal report card of yourself because you ve got to be honest.
2
SPEAKER_00
Hey, what s working?
2
SPEAKER_00
What s not working?
2
SPEAKER_00
Where am I really kind of being the clog in the system?
2
SPEAKER_00
really succeeding and doing well.
2
SPEAKER_00
I want to, number one, definitely emulate my successes for the future, but also avoid the mistakes that I made in the past.
2
SPEAKER_00
So this is exactly what that s about.
2
SPEAKER_00
This quarterly review is key to say, hey, this is where I m struggling.
2
SPEAKER_00
This is where I m winning.
2
SPEAKER_00
Let s do a little less of this and a little more of that coming up in the future.
2
SPEAKER_00
So at day 25,
2
SPEAKER_00
50 and 75, you re doing a very honest assessment so that you can pivot, adjust, do what needs to happen for you to continue to move forward towards that 100-day goal.
2
SPEAKER_01
Can we turn regular goals into smart goals?
2
SPEAKER_01
And what I mean by that is what if I m already 30 days into a goal and I didn t really know about the smart thing and it s going okay, can I convert that or do I need to start over?
2
SPEAKER_01
Can I adapt my goal to work with the journal or do I have to wait till I have something new?
2
SPEAKER_00
You can absolutely on the fly just say, hey, let s now identify what this goal is that I ve set.
2
SPEAKER_00
Let s add the attributes that I ve missed.
2
SPEAKER_00
And now let s set some micro goals coming up to see how this new goal, this now smart goal is acting as well as some quarterly reviews every 25 days or so.
2
SPEAKER_00
to see, again, what s working and what s not, and you can absolutely continue to move forward from wherever you are right now.
2
SPEAKER_01
I think that s important because I d say many successful people already have goals, like I m learning Chinese, but if I wanted to convert that into smart, I d have to implement, you know, learn characters per month, schedule a time to do it in the morning when my brain is fresh, which I already do.
2
SPEAKER_01
and set maybe some sort of mini goals, like, okay, I need to be able to read certain levels or get to a certain chapter in my textbook by this point, and reward myself at the end by heading to China.
2
SPEAKER_01
And I did some of that, but I didn t do all of that, and I think that once I started to go, okay, I need X number of hours per month, and I have things to remind me,
2
SPEAKER_01
it started learning much faster.
2
SPEAKER_01
And I unfortunately learned the hard way when I ended up going through Chinese for like a year and I got an email from my Chinese teacher online and she s like, your package is about to expire.
2
SPEAKER_01
And I m like, how?
2
SPEAKER_01
I ve got 27 more lessons.
2
SPEAKER_01
And she s like, yeah, you didn t really use them because you spaced them out such that it would be impossible to use them in the allotted time.
2
SPEAKER_01
And I was like, that s an amateur ass mistake that I just made.
2
SPEAKER_01
I should have looked way ahead and figured out
2
SPEAKER_01
how to do this and make it actually attainable, and I didn t do that, so I ended up having to pay for lessons I didn t use, which is a bummer, but actually taught me that, oh my gosh, you can t avoid this.
2
SPEAKER_01
You might think you don t need SMART goals, but actually, if you re doing it right, you probably have a SMART goal that you haven t written out yet, and if you re doing it wrong, it s probably because you let one of these points go, thinking, well, it doesn t need to be totally like that because,
2
SPEAKER_01
This is a unicorn goal that s special and doesn t fall under the smart rubric.
2
SPEAKER_01
And that s not right.
3
SPEAKER_02
One of the things I m most excited about with the Freedom Journal is the feedback that I m going to be getting from the people that are actually using it so I can improve it in the second and third and fourth edition.
3
SPEAKER_02
I have no illusions of grandeur.
3
SPEAKER_02
I don t think the Freedom Journal in its current form is perfect.
3
SPEAKER_02
This is the best that I could do with what I had and the interviews that I ve done and the people that I interviewed and the research that I did.
3
SPEAKER_02
But it is always going to be improving.
3
SPEAKER_02
So I m going to be doing a second, third, and fourth edition based off the feedback from people with this first round.
3
SPEAKER_02
And Jordan, this is why I m actually talking about this right now is because I m going to be going out to China to the manufacturing plants on a nice little trip.
3
SPEAKER_02
for the second printing of the Freedom Journal, and will you come with me?
3
SPEAKER_00
That sounds awesome.
3
SPEAKER_00
When are you doing that?
3
SPEAKER_00
I m looking to come!
3
SPEAKER_00
When are you doing that?
3
SPEAKER_00
We can plan it.
3
SPEAKER_00
We can plan it together.
3
SPEAKER_00
That sounds really cool, actually.
3
SPEAKER_00
I like China.
3
SPEAKER_00
Be prepared, though.
3
SPEAKER_00
You re going to see like eight-year-old kids making your Freedom Journal, and if the irony is something you will never forget.
3
SPEAKER_02
Well, I will say this.
3
SPEAKER_02
One thing I m really proud of of the Freedom Journal is we use this amazing company called ProudDoc, and I actually
3
SPEAKER_02
love to introduce you to Richie Norton.
3
SPEAKER_02
He s such a cool guy.
3
SPEAKER_02
He s the CEO and founder of that company.
3
SPEAKER_02
He s our age.
3
SPEAKER_02
And they just do things right.
3
SPEAKER_02
They re based here in Arizona.
3
SPEAKER_02
They went to China and they searched around the different manufacturing plants.
3
SPEAKER_02
They found one that they loved ethically, that they went in, they met people.
3
SPEAKER_02
He did a FaceTime with me while he was in the actual manufacturing plant.
3
SPEAKER_02
So I got to see the workers that were all there.
3
SPEAKER_02
And there s definitely eight-year-olds doing manufacturing at some places in China, but this was like a legit manufacturing plant.
3
SPEAKER_02
So he just like did it from beginning to end right.
3
SPEAKER_02
And his company is called Prouduct.
3
SPEAKER_02
They want you to be proud of your product that you re creating.
3
SPEAKER_02
I may have paid $0.25 or $0.50 more per copy, which by the way is a ton of money when you re printing out 20,000 copies.
3
SPEAKER_02
But I did it the right way, thanks to Richie.
3
SPEAKER_02
So that s something I m really proud of.
3
SPEAKER_02
It s something that I think that you really would enjoy.
3
SPEAKER_02
And especially, we d love to have somebody that could speak Mandarin.
3
SPEAKER_00
Yeah, that would be really cool.
3
SPEAKER_00
I ve never actually been to a Chinese factory.
3
SPEAKER_00
We tried to go and you have to set that stuff up well in advance because they probably have to, there s government permissions.
3
SPEAKER_00
And frankly, there s probably some that they don t really want you to see for obvious reasons.
3
SPEAKER_02
They think that you re some reporter that s going to like bust them.
3
SPEAKER_02
So they re terrified.
3
SPEAKER_02
But again, Richie s made the connection.
3
SPEAKER_02
So we have this green pass, which is super cool.
3
SPEAKER_02
That is pretty cool.
3
SPEAKER_00
And by the way, that s not the only thing that this book is helping with.
3
SPEAKER_00
A lot of the proceeds go to Pencils of Promise, am I right?
3
SPEAKER_02
Exactly, so that was one thing that was really important to me is, you know, with EO Fire, we ve been very fortunate and very successful financially for a number of years now.
3
SPEAKER_02
I mean, our revenue s gonna top $5 million in 2015, and I wasn t looking for the Freedom Journal to just be like this another major revenue stream for EO Fire.
3
SPEAKER_02
So I said, like, how can I kind of go from
3
SPEAKER_02
financial success to actual significance in this world and start leaving a legacy.
3
SPEAKER_02
And Jordan, this is something that you and I both spoke on in length at Thrive in Las Vegas, that great conference.
3
SPEAKER_02
And that was, you know, about how to really profit for a purpose and, you know, how to make money matter was the actual tagline.
3
SPEAKER_02
And so you got up and gave a great talk about, you know, what you re doing.
3
SPEAKER_02
And I got up and gave a talk and I really focused a lot on the Freedom Journal because
3
SPEAKER_02
For me, I want to be significant with this.
3
SPEAKER_02
I want to leave a legacy that goes much further than just me and EO Fire and people that are involved in my business.
3
SPEAKER_02
I had Adam Braun on my show about six months ago.
3
SPEAKER_02
He s the founder of Pencils of Promise, which is a company that
3
SPEAKER_02
is a killer charity that just figured out how they can build from soup to nuts, schools, beautiful schools, fully functioning in developing countries for $25,000.
3
SPEAKER_02
So, they found this way to do it efficiently, effectively, and just crush it.
3
SPEAKER_02
So, in 2015, I just wrote a personal check for 25K.
3
SPEAKER_02
My school is actually being built right now in Ghana.
3
SPEAKER_02
I just got some pictures like a week ago.
3
SPEAKER_02
It s amazing to see the process.
3
SPEAKER_02
I m going to be taking a trip out there to visit.
3
SPEAKER_02
But then with the Freedom Journal, I m like, how can I even go bigger?
3
SPEAKER_02
So that s why we re launching this Kickstarter campaign that starts on January 4th, 2016 here.
3
SPEAKER_02
And we are completely partnered with Pencils of Promise.
3
SPEAKER_02
And every time we hit a new funding goal with the Freedom Journal,
3
SPEAKER_02
I m personally writing a check for $25,000 on behalf of Fire Nation to build another school in a developing country, and we re going big.
3
SPEAKER_02
I mean, we re gonna be building three, four, hopefully five schools in developing countries through this campaign if we hit our numbers, which we re going to with, you know, the help and support of listeners and, of course, just awesome people like you, Jordan.
3
SPEAKER_00
Yeah, that s awesome.
3
SPEAKER_00
These schools are in Ghana, Guatemala, Laos.
3
SPEAKER_00
Why did you pick those countries?
3
SPEAKER_02
Adam actually was a backpacker for a large portion of his life.
3
SPEAKER_02
Those are the countries that he personally visited and spent significant time in.
3
SPEAKER_02
He saw the need for them there, as of course there s a need for them in many, many developing countries.
3
SPEAKER_02
But just like how Richie did in China with the manufacturing plants, Adam made connections with the right people in those countries.
3
SPEAKER_02
has the red tape taken care of, he knows the contractors that aren t corrupt or swindling, and he has a system down there.
3
SPEAKER_02
The $25,000 is actually going to build a school.
3
SPEAKER_02
It s not like I just want to check for $25,000 and $1,250 finally makes its way to buy a desk at some random school because everybody has their hand in the pot.
3
SPEAKER_02
That s not it.
3
SPEAKER_02
It goes to build a complete school.
3
SPEAKER_00
Those are the reasons.
3
SPEAKER_00
That s excellent.
3
SPEAKER_00
Yeah, Adam s been on the show, and that s an excellent charity that I do support as well, which is one of the reasons why we re doing this, because I feel like five schools in places where they either don t have them, or it s dangerous to get to them, or they just don t exist at all, is brilliant.
3
SPEAKER_00
Thanks so much, John Lee Dumas, Freedom Journal.
3
SPEAKER_00
If they re listening in the car, of course they can click on the show notes, but if they re listening in the car, is there an easy-to-remember place where they can go look at the Freedom Journal?
3
SPEAKER_02
Absolutely.
3
SPEAKER_02
All the magic happens at thefreedomjournal.com.
3
SPEAKER_02
If it s between January 4th and February 5th, when you re listening to this.
3
SPEAKER_02
then it s going to take you right to the Kickstarter campaign.
3
SPEAKER_02
We have 35 different reward levels, like killer reward levels, and you can really kind of just check out what works best for you.
3
SPEAKER_02
And, you know, one thing I kind of like to say in closing about the Freedom Journal is, you know, by contributing to this campaign, like you re giving yourself the gift of accomplishing your number one goal, which is a gift that you deserve, but you re also giving the gift of education to those less fortunate.
3
SPEAKER_02
So that s like the combination that we re going for here.
3
SPEAKER_02
Awesome.
3
SPEAKER_02
Thank you very much, man.
3
SPEAKER_02
Thanks Jordan.
3
SPEAKER_00
Special thanks to John Lee Dumas for this extra little bonus.
3
SPEAKER_00
And remember, the proceeds of the book are for charity, so be sure to check it out.
3
SPEAKER_00
If you enjoyed this one, don t forget to thank John on Twitter.
3
SPEAKER_00
We ll have that linked in the show notes, as well as the other resources mentioned in the show, and of course, the book, The Freedom Journal.
3
SPEAKER_00
You can tap our album art and most mobile podcast players to see the show notes right on your phone.
3
SPEAKER_00
I m also posting a lot on Twitter that never makes it to the show, articles, insights, and other engagement.
3
SPEAKER_00
I m at The Art of Charm on Twitter.
3
SPEAKER_00
Remember, bootcamp details for our live programs, bootcamp.theartofcharm.com and the Art of Charm Challenge at theartofcharm.com slash challenge or text charmed to 33444.
3
SPEAKER_00
Special thanks to both the Jasons and to Fogarty for their help in production of The Art of Charm podcast.
3
SPEAKER_00
Go ahead, tell your friends, because the greatest compliment you can give us is a referral to someone else, either in person or shared on the web.
3
SPEAKER_00
Now have a great week, and leave everything and everyone better than you found them.
3
SPEAKER_01
Thanks for listening to The Art of Charm.
3
SPEAKER_01
Get more confidence, relationship skills, life hacks, and more at theartofcharmpodcast.com.