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Hey gang, before we roll into today s episode, I want to remind you that there was a recording we did with a guy named Scott Barker.
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He s Director of Strategic Engagement and Outreach here a couple of months ago.
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I want to give you one last chance to watch it.
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Scott talked about the sales process, how to create an efficient sales process with really, really solid execution.
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He also talked about how to identify the best action or the best decisions to make in the hundreds of moments making up a sales cycle.
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And he also went into some detail about the technology you need
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to win the future instead of the point-to-point solutions that sometimes create more gaps and more friction in the sales process.
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We want to make sure you get access to this, so go to advancedsellingpodcast.com and click on the link right at the top.
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Welcome back to the Advanced Selling Podcast, the longest running sales training podcast, Podcast History.
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I m Bill Kasky.
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I m Brian Neal over here.
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That s how it s done.
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That is how you do it.
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If you listen last week, you heard me bleep up the intro because we hadn t recorded in a while.
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Shall we say you shivved it up?
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I shivved.
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No, no, no, sure.
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You have to use your shiv.
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No, it was a good day.
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Yeah.
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In the ice cube song.
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Good day.
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We should put, didn t have to use my shiv because he says, I think in the lyrics and not another word, but didn t have to use my shiv.
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Good for you.
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That s great.
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Brian, you can never be too prepared when you live in Carmel, Indiana.
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Telling you.
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Yep, everyone Google it, Carmel.
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Riddled, riddled with crime.
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The rest of the world, it s Carmel.
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We call it Carmel because we re from Indiana, but it s Carmel if you live here.
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Did you ever see the, call back, but you know, Bill saw this, this person, 30 year old person on his morning walk.
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Have you seen the guy again?
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Is he okay?
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Do you have any idea?
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You guys meet up again?
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Did you tell him you whittled a shiv?
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Did you let him know?
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Hey, you inspired me, man.
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Why?
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Well, I went home and whittled a shiv when I saw you.
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No?
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No.
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But he could have been a podcast listener.
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Maybe that s what he was.
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Kind of a stalker.
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That s why he was in starstruck shock.
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Yeah.
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Because he saw me.
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Yeah.
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So if you are not connected on our LinkedIn page to our group, but we would love to have you be a part of that group, we re going to be doing some polling, if we haven t already, by the time you watch this.
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And also, if you re interested in joining some of the advanced selling podcast, double advanced selling podcast listeners, you can go to be a part of Insider, which is our monthly community.
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And we do a training every month.
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And it s an awesome time.
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Advancedsellingpodcast.com slash Insider.
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Got to do that.
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Got to do that.
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Our episode today, we re going to be talking about gurus.
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And I got inspired by this, Bill, speaking of gurus.
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So Bill and I are in a moment are going to list five to six guru-ish type people that we follow, listen to, pay attention to for our own self-improvement, betterment, and get ideas from.
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This person is not on my list.
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I m a fan of this person.
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But this is a video I saw on Instagram of Deepak Chopra.
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You know Deepak, right?
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Yeah, sure.
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Yeah.
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I love listening to Deepak talk.
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He just has to give a nice way about him.
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But this one is interesting.
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And there s a visual.
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I don t know if I can get this Instagram link maybe to play so you can see the visual.
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But I don t know if you can see it, Bill, well enough.
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But I did.
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I ll kind of reiterate it.
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So we re going to listen to Deepak just for a few seconds here.
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He s holding an apple, a red apple in his hand.
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He s going to just do some commentary in full Deepak Chopra style with about an apple.
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So let s listen to what Deepak says about the apple.
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before you can label this as a red apple.
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Before all that, what is the actual experience right now that I m having and that you are possibly having?
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So I am experiencing the color red.
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I m experiencing
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Okay, did you see Deepak?
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Did you see the visual?
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You didn t see the visual.
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He said a certain taste.
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So he s holding this red apple, and he s like, touch and feel.
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And then he goes, and he licks it.
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He sticks his tongue out.
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Oh, he licked the apple.
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He licked the apple, which I m watching, so I m like, what is he doing?
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It s a very interesting way to be.
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But he s giving the experience before you can call it a red apple.
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You have to do it.
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Now, I don t.
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I don t know about you, when you re at the grocery store, Bill, just to make sure that you re having the same experience as what the sign says, that these are apples, that you pick the apple up and lick the apple.
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But that s very Deepak-ish, wasn t it?
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It was, and you know, I used to like him more than I probably do now.
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Seems like he s gone a little bit kooky, shall we say.
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So funny.
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So funny.
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And the interest, so then I saw another, I guess this is a TikTok trend, or people, my kids told me this is old news, but this is weird.
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You can look around your office and you can tell how anything around your office would feel when you licked it.
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without licking it.
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So you can like if I, well, if I thought about licking this microphone, I can anticipate what it will feel like.
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Same with the metal, same with anything, a corner, if I lick that, I know exactly what it would feel like.
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But you have this weird sense to be able to tell how things feel when you lick them, not necessarily even how they taste, but you can anticipate that too.
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which I thought that was very strange.
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It s very strange, but I agree.
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I mean, if I were to lick this, whatever this mic baffle is here, I m sure that it would have a little soft, sexy touch to it.
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Yes.
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And if I were to lick my
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What do you call the thing you made?
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The little shiv?
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What s it called, shiv?
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I don t know what that would get spun around.
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You ll make fun of me until one day we re out to lunch and somebody will come in with a gun and I ll shiv them and then you ll say, thank God for Caskey s shiv.
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So we re gonna go live to carmel now where we ve got some breaking news breaking.
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So at the starbucks at 126 at meridian a man Just foiled a robbery attempt.
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He actually was carrying a shiv If you don t know what a shiv is whittled out of a
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The man is in serious but stable condition.
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And it s so funny because he got stabbed with a shiv.
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And the shiv stabber is now in a mental institution.
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Exactly.
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A hospital.
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All right.
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Topic today.
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So Deepak s a guru.
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He s a guru guy.
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So licking apples.
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I m glad I didn t have Deepak.
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I don t have Deepak on my list either.
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So who are some people that you follow?
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Okay.
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You want to just go back and forth?
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Yeah, let s do it.
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Maybe who we follow and what do we buy and what do we get out of them.
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Yep, yep, definitely.
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Because I think a lot of times we follow people and I don t follow people to go all in on every part of their life.
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I follow them because there s some part of their business acumen that I really like and so.
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I m not endorsing any of these people s political views, any cultural views.
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It s just really their business stuff.
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Gary Vaynerchuk is my first one.
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And I have always liked Gary.
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I know you met him a couple of times.
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I ve always been a fan.
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I think he is generous.
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I think he has done things his way.
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When I think of that, I think of Frank Sinatra s song, My Way.
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But I think he has always been out there in terms of how he thinks.
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And for those of you that don t know Gary, he s a digital marketer, has an agency, agencies all over the world.
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And he s really big on social media, posting content.
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I m sure you ve seen him or heard of him, because he s everywhere.
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Yes, he is.
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And fantastic.
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And again, Bill might not be into buying NFTs at this point.
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No.
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And he is picking what he needs, aren t you?
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I m assuming.
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I ll stay in that genre.
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One of my people that I follow and become
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somewhat close with is David Meltzer.
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David Meltzer is a former president of a sports agency, Lee Steinberg, very big one.
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It s a great story.
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He tells from the stage about going to the top of the mountain income wise, personal net worth wise and everything and kind of came crashing down and has built his business back up.
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I actually hired him to do some coaching for me and he s one of the most genuine giving people I ve ever met.
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Just fantastic.
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Has really great systems on how just to build your personal brand up and has got some really great productivity and time hacks too that he s helped me with.
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So David Meltzer would be my first one.
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Is that davidmelter.com probably?
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I believe so, I m not 100% certain.
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Because I think he s on, he s all over Instagram and has an email newsletter.
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Absolutely.
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Yes.
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Yeah.
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I like, I like, I never met him.
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Obviously, you know him better than I, but I remember when you interviewed him, he just seemed like a good man.
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Really great.
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Really great.
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It s demelzer.com.
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Demelzer.
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Okay.
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All right.
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My second one here.
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is, and you won t be surprised at this, although I haven t listened to him for a while, is Saad Guru.
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Saad Guru is an Indian mystic, and I guess that s how he defines himself.
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And he s a social media guy, but he runs a couple of meditation mindfulness camps, one in Nashville, Tennessee, one in, I don t know, somewhere in India.
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name I can t pronounce, but I like him.
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I like his nature.
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It s S-A-D-H-G-U-R-U, Saad, S-A-D-H-G-U-R-U.
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He s been on Will Smith s program podcast.
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He s been on a lot of podcasts, been on Evan Carmichael s.
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Lewis Howes, I mean, he s been all over the place, but his philosophy of life is one that I can get behind.
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If you re super religious in the traditional Christian or Catholic or Jewish or Muslim, in the faith, you might not like him because he s not a religious guy.
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He s not, oh, you got him too.
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He s not a religious guy.
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He s a spiritual guy.
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Okay, so that s my tee up.
1
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Why don t you go ahead and pick your second?
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No, I just, I had Sadhguru.
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It s my second one.
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For all the same reasons, same things.
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Number three, dead guy, dead guy.
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Well, I think I know who it is.
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Not dead though, not dead.
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Spiritually, just in a different plane now.
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Wayne Dyer.
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Yeah, Wayne Dyer.
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Wayne Dyer.
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I m a huge, huge fan of Wayne s stuff.
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Him as a person.
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Could watch and listen to him.
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I listen to his podcast.
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He does meditations that are just fantastic.
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Really connecting you to a perspective of just the energetic being that we all are.
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really helps more than anything for me when I get stressed or Catch myself in a place where I m like, okay This is not a healthy space for my brain or for my soul Really helps me come back to center and just take perspective of everything I m a huge huge fan and he s got some very tactical things.
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He wrote a book called the power of intention So if you re a listener to the event selling podcast and you think where d you guys get the idea of intention?
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That s you know
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He wrote about it in that book, The Power of Intention.
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So big fan.
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I just love his voice, too.
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His voice is so soothing.
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And it s so, I mean, you can go, there s no better voice to go to sleep to.
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That s what I listen to, actually.
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And yours.
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Yours.
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I listen to you sometimes when I really want to go to sleep.
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No, just kidding.
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But yeah, Wayne Dyer has an awesome voice.
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And he s just a really good communicator.
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And I totally agree.
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I knew that you liked him.
1
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And didn t we see him at Brendan Burchard?
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We saw Brendan Burchard s event live in person.
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You were about ready to come out here.
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I was so excited.
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I was so excited.
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And we didn t know he was going to be there, did we?
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No, had no idea.
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Which, again, you think about, that s kind of what he teaches you, this kind of power, like a guy that you always wanted to meet, and we went to this thing.
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And next thing you know, he was the speaker.
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We were in the front row of the concert, if you will, of Wayne Dyer s phenomena.
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Yeah, it was wild.
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OK, my third one here, I had Vaynerchuk, said guru.
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My third one is a guy named Dr. Michael Singer.
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OK, I know Dr. Singer.
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You probably don t know him.
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He s written a couple of books.
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One is called The Surrender Experiment.
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One is called The Untethered Life, his most recent one.
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And his philosophy, he opened a meditation center in Jacksonville area, Florida back in 1981, and it s still there.
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But the book is not about meditation.
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The book is about what he calls samskaras.
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And samskaras are these emotionally charged events in our lives that affect us today, even though they took place when we were seven or ten.
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Interesting.
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and about how even something that, if you can remember it, it s probably got some emotional charge around it.
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And sometimes they can be super negative.
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But he said, the problem with the positive ones is we spend the rest of our lives enslaved to repeating the positive samskaras.
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In other words, God, I remember that.
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It s like you ve had it happen.
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I went out to dinner and Brian and, you know,
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We all went out to dinner.
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There was eight of us.
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And we went to this place, a winery.
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And it was beautiful.
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And the music and the sunlight and everything, it was great.
1
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We were telling jokes.
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We were there for four hours.
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It was the best time.
1
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And then two weeks later, you go back with your spouse or partner to relive it.
1
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And guess what?
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It ain t the same.
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And it s not there.
1
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And then we re disappointed.
1
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It was like, we had such a good time last time.
1
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Was it them?
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Maybe it wasn t us.
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And that happens a lot where we try to reenact something because we remember the positively charged experiences, then we re disappointed and then it becomes, so Dr. Michael Singer, The Untethered Life, Oprah actually had him on here a few years ago on her own network on Sunday, the Sunday evening, Soulful Sunday or whatever, but he s really good.
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I suggest you check out his videos.
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That s really great, big fan.
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That s really cool.
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I said big fan.
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I m going to be a fan of what you just said.
1
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He s good.
1
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Okay.
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The next for me is a package deal.
1
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Two people, one guru.
1
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Okay.
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Married couple, talked about them in the past.
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Sarah Blakely and Jesse Itzler.
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Sarah Blakely and Jesse Itzler.
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Sarah Blakely is the founder of Spanx, S-P-A-N-X.
1
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That is a shapewear for women.
1
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She s got a phenomenal entrepreneurial story.
1
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She was a copier salesperson, started Spanx out of her apartment and then moved into a small house and did it all herself.
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And I think just sold a good portion of the company for close to $900 million.
1
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I think she s got about a billion dollar net worth, self-made.
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to me, has just a great story, an empowering story, and great that you can have a lot of fun in a business that is big and difficult and everything, and still just have a fun, down-to-earth life.
1
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And she s married to Jesse Itzler, who s a former rapper.
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named Jesse James.
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That s what he had an album in 1991 called 30 footer in your face, which is like a jump shot.
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I didn t know that was Jesse James.
1
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I mean, 30 footer in your face.
1
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Yeah.
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And then he also is one of the co-founders of one of the jet cards, either jet marquee or marquee jet.
1
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He started that card business and actually sold that for, I think for a couple hundred million bucks.
1
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And these two people are just very, very down to earth regardless of their success and have great stories and very inspirational.
1
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Um, um,
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about saying humble in the midst of success and just being a real human being.
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Really, really great.
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Big fan.
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Yeah, that s cool.
1
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That s cool.
1
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Okay, my fourth one here is going to be a really strange one, and it has nothing to do with, well, it s Megyn Kelly.
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And Megan Kelly has written a book.
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You might know her from the Fox News days.
1
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She was on NBC.
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She hosted The Morning Show.
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Very good broadcaster.
1
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She was a lawyer.
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She now has a podcast, The Megan Kelly Show.
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And I just like the way she is so willing to be vulnerable and so willing just to have fun and be quirky and get serious when she needs to.
1
SPEAKER_00
But I look at her from a podcasting standpoint and from a place of,
1
SPEAKER_00
It s not like she didn t have any money, because she got paid out at NBC when she had to leave because of the drama.
1
SPEAKER_00
But she decided to start a podcast.
1
SPEAKER_00
And so now she s got a podcast business.
1
SPEAKER_00
And her podcast has advertised, got millions of listeners.
1
SPEAKER_00
And it s just her having fun with guests, with experts.
1
SPEAKER_00
But I like her vibe.
1
SPEAKER_00
You know, whether you like her politically or not, she s kind of center, I d say moderate center, center right, maybe a little bit, but she doesn t get super political, but she talks, you know, she interviews people about sleep, about fitness, but she just has a good vibe to her.
1
SPEAKER_01
I love that.
1
SPEAKER_01
That s a good, I did not expect.
1
SPEAKER_01
No, I know.
1
SPEAKER_01
I can hear that one.
1
SPEAKER_01
That s a really, really good one.
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SPEAKER_01
Okay.
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SPEAKER_01
I m out.
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SPEAKER_01
Do you have another one?
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SPEAKER_00
I have one, I have my fifth, I think, is Jay Abraham.
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SPEAKER_00
Oh, yeah, Jay s great.
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SPEAKER_00
I ve always liked Jay Abraham, although I ve heard him lately.
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And you hear the same things for 20 years, and you kind of want a little bit to change, and it doesn t change.
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But his principles, his business principles are really solid.
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SPEAKER_00
And he has one package that he talks about called the preemptive strategy.
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SPEAKER_00
And it s how you can be preemptive in your market to be the go-to.
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SPEAKER_00
So it was almost like the forerunner of the personal brand.
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SPEAKER_00
Be so good and memorable about what you do that everybody s going to be coming to you.
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And don t worry about your competition.
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Just do what you do the best way and preempt that.
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SPEAKER_00
And I like that part of his work.
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SPEAKER_00
He s written a couple books.
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SPEAKER_00
Jay Abraham, he s got some videos on YouTube, which are good too.
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SPEAKER_01
Love that.
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SPEAKER_01
That s a good list.
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SPEAKER_01
If you re listening to this episode and you re writing this down and going to follow these people, you re going to be in great shape.
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I m telling you, you re going to get some great stuff that you can do.
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SPEAKER_00
What s interesting is five of the first six were mental, spiritual, Wayne Dyer, sad guru, singer, sad guru.
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SPEAKER_01
Yes, completely.
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SPEAKER_01
That s interesting.
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SPEAKER_01
And if you are thinking about that, you re a fan of the podcast, like what do Brian and Bill listen to and who they follow?
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SPEAKER_01
And that tells you a little bit about our approach to selling.
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SPEAKER_00
That it really doesn t start with tactical stuff.
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SPEAKER_00
And it might be a good exercise for our listeners to write down your favorite five authors.
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SPEAKER_00
And you may see a trend there that you didn t notice.
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SPEAKER_00
Like four of my five authors are college professors.
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SPEAKER_00
Maybe that should tell you.
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SPEAKER_00
Maybe there s something there.
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something unfolds in front of you that you might not have known about, or maybe it s all about spirituality, or all about business ethics, or whatever.
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SPEAKER_02
I have my hand up.
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SPEAKER_02
That s it for today.
2
SPEAKER_01
I had one more thing.
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SPEAKER_01
Yeah, Brian, final word from Brian Neal?
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SPEAKER_01
I have my hand up.
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SPEAKER_01
Why don t we ask our listeners to put this, we ll put this post up in the LinkedIn group, and we ll have other people list their
2
SPEAKER_01
people that they follow.
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SPEAKER_01
I d love to because I d love to learn.
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SPEAKER_01
I think it s a great idea to so because I love to hear new, new people that you didn t know.
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SPEAKER_01
Yeah, people follow what a dead or alive doesn t matter.
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SPEAKER_01
Right?
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SPEAKER_01
Doesn t matter.
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SPEAKER_01
And the measure doesn t matter.
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SPEAKER_01
Who s that?
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SPEAKER_01
It s okay.
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SPEAKER_00
Yeah.
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SPEAKER_00
See you next time.