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Welcome to the Sell or Die podcast.
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I m your host, Jeffrey Gittimer.
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And I m your host, Jen Gittimer.
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Well, in this podcast, we re gonna help you attract more qualified, unbelievable, ready to buy clients.
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We re gonna help you build loyal relationships.
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And the one thing you re hoping for, close more deals.
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Let s get into it.
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It s time to sell or die.
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Well, what I d like to do, Dre, is start out with your sports career, because that prepared you for your business career.
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That s correct.
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Yeah.
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So my sports career, I went to engineering and science high school in Philly.
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I m only mentioning that because they re from Philly.
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I went to Penn State, Abington as a freshman in college.
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So let me back up.
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Started playing basketball when I was 14.
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So I played, you know, a little football, a little baseball.
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I never really played.
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never got serious in football, never had equipment, was mediocre in baseball, got to basketball around age 14, which is pretty late.
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I only played one year of high school ball, sat the bench, two points per game.
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And I tell people, you know, you score two points per game in hockey or soccer, you re in the Hall of Fame, but you re doing it in basketball, you re nobody.
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Right.
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So, so I did, I wasn t doing much in high school.
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Went to college as a, just as a
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civilian.
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No, I wasn t going there because I was recruited, but I knew I wanted to keep playing.
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So I knew wherever I went to school, I was just going to try to walk onto the basketball team.
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So I went to Penn State, Abington, pretty small campus, big fish in a small pond.
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I was probably the most talented player there as a freshman, even though I barely played in college, in high school.
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So played one year at Abington, got recruited to go to Penn State Altoona as a, after my freshman year, going into my sophomore year.
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Now Altoona is a full-fledged D3 school at that time.
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At the time, at Abington, you only played two years.
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Now it s a full-fledged D3.
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Back then it was only two years.
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So played at Altoona, graduated from Altoona.
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I didn t set the world on fire, but I did play college ball there.
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My last college coach was a guy named Armin Gilliam.
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You re probably familiar with him.
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Yeah, I do.
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Yeah.
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So he, he passed away a few years after probably five, six years after I graduated, but he was the coach.
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He was a great player.
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I love that guy.
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Yeah.
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Good player.
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Not a good coach, but he was a good player.
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But, uh, yeah.
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So I remember him being on the teams of Barkley, you know, back in the, back in the sixties days.
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So anyway, got out of college.
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I wanted to play pro ball, but I didn t have, based on my background, obviously no suitors, nobody knocking on my door to come play pro.
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Worked a couple regular jobs when I got out of school.
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Worked at, my first job out of school was at Foot Locker as an assistant manager.
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I was working at Granite Run Mall right outside of, right near Chester.
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And then I worked at Bally Total Fitness, and that was up in the Northwest part of the city.
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And Bally s out of business now, but not because of me.
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Not because of me.
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I was a good salesperson, Jeffrey.
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I was a very good salesperson.
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Valley s out of business.
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Yeah, we used to put people in three-year contracts at Valley.
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And then sue the shit out of them when they didn t show up.
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Yeah, and put them on, you get their social security numbers and all of that.
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So yeah, I remember that.
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Yeah.
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So yeah, I worked at Valley, and that was my first two jobs, six months at each job.
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Then this is summer 2004 when I got out of college.
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So I worked both of those jobs for a year.
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Summer 2005, I went to this event called an Exposure Camp.
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You familiar with those?
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Ever heard of it?
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I suppose it comes like a job fair, but for athletes.
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So instead of bringing your resume and shaking hands and wearing a suit, actually, you bring your sneakers and shorts.
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Yeah, you play.
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Yeah, you try to basically impress somebody.
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So it s like a casting call, like a model would go to, but for athletes.
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Now, there s a whole bunch of us there.
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We re all trying to prove that we re good enough to play pro.
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and audiences, agents, managers, coaches, scouts from all over the world.
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These are like destination events that they go to because this is where they try to find talent, especially from the USA because nowhere perceived as supposed to be better than the guys in the other countries.
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So yeah, so I go to one of those events.
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You had to pay to go to this.
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It s not free.
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It was $250.
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I paid in cash at the door because I did not have a credit card or a bank account at this time, 23 years of age.
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and played pretty well at this two-day event.
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Got my footage and got a scouting report.
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Took that back home to Philly.
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I did not sign a contract on the spot.
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Went back to Philly.
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I had to be back at my work at Bali the very next day.
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So the camp was Saturday and Sunday.
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I had to be back at work on Monday.
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So I m back at Bali, and I just started calling basketball agents, because I figured I don t know anybody overseas.
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I ve barely been out of the state of Pennsylvania, let alone out of the country.
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I don t know anybody.
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So I started googling basketball agents, and I figured they d be the go between.
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And any agent I saw who had a phone number, I called them and said, hey, here s who I am.
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Here s what I have, because now I have some collateral.
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I have this footage.
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I have the scouting report.
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I called about 60 agents.
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20 of them said, all right, let me see what you got.
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Show me what you have.
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The rest of them were either not interested or didn t respond to me.
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I sent my footage to these 20 agents.
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One of those 20
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And Jeffrey hit me back and said, I will represent you.
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He became my first agent.
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So in around this time about, so I don t know when it s going to come out, but late August, early September, 2005, I signed my first contract that was in Countess, Lithuania.
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That s where I started my basketball career.
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Well, just a parallel here, what they pay.
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It wasn t that much.
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It was a couple thousand dollars a month to start.
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At the same time, the footage from that exposure camp was on a VHS tape.
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I m sure you remember those.
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All right.
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So yeah, so the VHS tape, I knew they, those things can go bad.
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You drop it, you get it in water, you lose it, leave it in the sun, it gets destroyed.
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So I took it to audio visual store, they translated it onto a audio, the data CD rather.
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I put that on into my parents  desktop computer.
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uploaded to a new website called youtube.com.
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And that s where I started a parallel career of putting content on the internet before we were using that phrase content before social media was a phrase.
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So I kind of had both of these things going at the same time starting in 2005.
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Oh, yeah.
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So that s where it started.
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So I keep going.
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Yeah.
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Can people still find your video?
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Yeah, I still got a YouTube channel.
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Yeah, still there.
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Cool.
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We ll put it in the notes.
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Yeah.
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So I keep going.
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Yeah, go alright.
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So this is a 2005 so I played in a few countries up to this point.
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So fast forwarding about five years.
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I m putting videos out sporadically.
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Well, when you were in Lithuania, would you?
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Would you average?
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Would you do?
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When I was in Lithuania, what did I average?
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And I don t know if I can tell you what I averaged.
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It wasn t a lot, but it was fun.
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I was one, two, it was two Americans.
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When I first got there, there was an African guy.
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He was also black.
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And then there was another American that came in like right around the time that we left, because you can get shuttle in and out there.
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So I was there in Lithuania.
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And yeah, I mean, that s what I can tell you about that situation.
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One thing I can say is that you don t see the sun.
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And that time of year in Lithuania, it was just cloudy.
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for about, yeah, for about six weeks straight, you did not see the sun.
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I mean, you knew it was there because it was light outside, but, and it was also a fun situation, Jeffrey, just because it s my first time out of the country and I m doing it because of basketball.
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So that was a fun part of it, but it was over in about two months, about two months.
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I was back in the USA and this happens in an overseas game.
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It goes like this.
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So I m back home.
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I get a job at a supermarket working overnight.
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And so overnight shift in the supermarket, basically restocking the shelves, because I just need to get something.
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Because at this point, I m not trying to get a regular career.
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I m just trying to get something temporary.
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So when that phone rings again, I can go play again.
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So my agent s like, all right, just sit tight, stay in shape, keep working out.
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And that is what they tell you.
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And wait till I call you.
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And I ll come up with another opportunity.
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And next opportunity, I was playing for a traveling team in the United States.
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So are you familiar with the Harlem Globetrotters?
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Ever heard of them?
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Yes, very.
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OK, so it wasn t them.
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I grew up in Atlanta City.
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I grew up in Atlanta City.
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The original owner of Atlantic City Generals was a guy named Red Klotz.
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And I went to school with his son, Chucky.
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We would go to Harlem Globetrotters.
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I had free tickets to the Globetrotters all the time.
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I actually have interviewed Meadowlark Lemon.
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Okay, I have heard of him.
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What do you mean you heard him?
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He was like the fucking guy.
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He was like the Mr. Fucking Globetrotter.
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All right.
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Yeah.
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So that team was not the Globetrotters.
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It was like the Costco version of the Harlem Globetrotters, this team that I play for next year.
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So I played for them for a few months.
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That led to it that the next after that, I went to Mexico.
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After Mexico, I was back in the United States.
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Then I went to, after that was Montenegro.
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After that was Germany.
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So this is, I m flash forwarding here about five years.
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So that was the first five years of my career.
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And were those stints, were they positive stints?
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Did you do well in the country?
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Did you mesh with the people well?
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Yeah, every all of them are positive because I was always comparing it Jeffrey to what I had been doing right so my first three jobs regular jobs out of school were Foot Locker Valley Total Fitness in the supermarket so you re playing basketball, even if they were paying me the same amount of money.
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What s that right so yes they were all great so.
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My Spanish was pretty good when I was in Mexico.
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I was dating girls who didn t even speak English.
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That s how good my Spanish was at that time.
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So high school Spanish classes were paying off for me.
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I retained a good amount of it.
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And just in the other countries, just meeting the people, going to places that, again,
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had it not been for basketball I never would have seen those places at least maybe now maybe I can go on vacation but at that point in my life no so at this time I m also on the internet I m putting videos out sporadically because again who cares about putting content on the internet in 2007 2008 nobody right you were putting content out at that time you were some bum who needed to you know get a real job and you know take a shower and shave I hear you
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Right, so about 2009-2010, I m unemployed.
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Phone s not ringing.
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Agent s telling me, hey, I m working, but you just got to be patient.
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And this is kind of the challenge with athletes.
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Yeah, being in shape.
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Right.
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Entertainers, actors and actresses, this is the kind of thing you got to deal with.
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You just got to wait till the phone rings.
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And I m like, OK, I m in my mid to late 20s at this point.
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And I m like, I can t just keep waiting for the phone to ring.
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I need to take some control over my destiny.
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So I asked myself a really important question at this point.
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I said, how can I combine
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basketball with what I m good at.
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Well, what I love was basketball.
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What I m good at was I was always a computer guy and how can I make money from it?
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How can I do all three at the same time?
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A good thing is Jeffrey, I had read about 10 years earlier, Robert Kiyosaki, Rich Dad Poor Dad.
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And I remember in that book, he just talked about concepts of entrepreneurship that I had never been introduced to.
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Now, even though I have a business degree from Penn State University, they didn t teach the stuff he was talking about in that book.
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And-
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the teachers that are teaching it have never had a job.
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Right?
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I know.
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I m just throwing it at you.
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That s all.
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Yeah.
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Oh, I know.
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I don t want to college all in one sentence, but that s about it.
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Well, I ve badmouthed it plenty in my own material.
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So it s your show.
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So I ll let you say it.
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So.
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So when I read Kiyosaki, I said, all right, the stuff that he s talking about here, they don t talk about this in college.
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And I got a four year degree in business.
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And also I ve been introduced to network marketing where they introduced personal development.
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And they were also
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You know, when you go to those meetings, you know, 80% of the meeting is them just breaking down your false beliefs about how to make money.
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20% of it is about whatever that particular product or services.
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So when I would go to those meetings, I m like, all right, the stuff these guys are talking about is different than what my college professors are talking about.
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So I already had it in my mind and that was in college.
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So I already had it in my mind.
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All right, when I get out of school, I m going to play basketball, but after basketball, I m going to do entrepreneurship.
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I m not going to work a regular job.
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I m going to be an entrepreneur.
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Now, I m hoping the basketball was going to go 20 years, but now here I am five years in and the phone s not ringing.
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So I m thinking maybe it might start now.
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And also at this time, I just read kind of the digitized version of Rich Dad Poor Dad, which was 4-Hour Workweek by Tim Ferriss.
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And he was talking about outsourcing and how to do the same things Kiyosaki was talking about, similar principles, but just for the internet age.
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So because my phone s not ringing and I asked myself that question, combine basketball with
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internet with money.
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I started creating my own products and services.
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And I d actually read your book around that time as well.
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I believe the first book that you put up.
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So I was creating my own programs for basketball players.
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My first program was a $4.99, actually two of them, one for shooting, one for dribbling.
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And it was just a one page sales page that I put together on a free hosting website.
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And I got this from Tim, he just said, put that one page out, put the name of your product, give a little description of what it does and put a button that says buy this program for
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put your price.
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When somebody clicks on that button, don t have a product there for them to buy, but just put a little note that says this product is under construction.
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If you actually want it, put your email address in, and when it s ready, we ll email you.
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And he said, go to Google AdWords, put $5 on ads.
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And if you get people who don t know you coming in and putting their email address in, then you have a viable product, go make it.
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And I did that.
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Now, disclaimer to everybody who s listened to this in 2023, you can t do this with $5 worth of ads now.
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You probably need 50 or 500,
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But back then you could do it five bucks so I did it with five bucks, and I was getting email addresses so I went and made my programs, and I started selling them, and I would just put a video on YouTube, because I had an audience on YouTube at this point from just basketball players, and I was just telling Jeffrey hey I got this new program.
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Here s the website.
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go to this website and I put the link in the description and start sending people there and people started buying.
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So when I made my first sale, this was again 2009 around this time period, I made my first sale.
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I said, this is exactly what I need to be doing.
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I said, I know basketball is not going to last forever.
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Hopefully the phone rings again and I can play again, but at some point I won t be able to
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dunk on everybody, I won t be able to run past everyone.
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Basketball eventually ends.
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What else will I be able to do?
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I m 6 4 .
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Got it.
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Yeah, so I said what I had.
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Can you dunk backwards?
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I used to be able to.
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I don t know if I can now.
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I haven t tried in a while.
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But yeah, I could when I was playing, absolutely.
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So then we call that a reverse, is the actual phrase we use here.
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So when I made that first sale, Jeffrey, I realized what I was doing.
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I didn t call it this then, but now I call it, we know what now is intellectual property.
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I was basically taking the knowledge out of my head and turning it into money.
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And I said, this is exactly what I m going to be doing this for the rest of my life, because your brain can work a lot longer than your vertical jump.
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So that s what I started doing, is just making more programs specifically for basketball players at that time.
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I m still putting all this content out on the internet.
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Luckily, my phone rang, and I kept playing basketball till 2015.
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But around this time, from 2009 to 2015, this is when I really started to lay the foundation for where I am now.
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Because what happened here, Jeffrey, was the players who were following me on YouTube, they found out about my background because they would just, I would always respond to the comments and I would make little videos.
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Most of my videos were just me showing you, here s how to do a move.
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Hold on, that s a very important statement.
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Don t roll by it.
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I would always respond to the comments.
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So let s do a slight recap here.
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Number one, you have talent and you wanted to use it.
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Number two, you re computer oriented.
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And you wanted to try to combine your talent with your computer skills.
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And number three, you wanted to be in business for yourself.
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You didn t want a job unless you were playing basketball for a team.
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That was your job.
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Other than that, you re on your own.
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Okay, so I want the audience to understand, we call our audience diehards.
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So if you re a diehard and you re looking to be able to do something, what Dre did was pick what he was good at.
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He was good at basketball and he s good at computers.
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And he combined those two things into a product that he could sell for five bucks, 10 bucks, 20 bucks, whatever it was, and people actually wanted to buy.
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He went through a process.
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He read books and studied and used his knowledge, not from the university world, but from the real world.
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And he used that knowledge and turned it into money.
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I think that s the best way to describe it.
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All right, keep going.
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Yeah, I agree.
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I mean, thank you for breaking it down.
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So at this point, so 2009 and 2015, what I started doing is I created more programs for ballplayers.
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I just looked at whatever need they had.
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So you want to learn how to do post moves.
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You want to learn how to do a crossover.
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I was just made programs based off that.
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And my lead source, because I was not running any ads, I wouldn t spend any money on ads.
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I would just make a video on YouTube.
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And I would say, if you want more like this,
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go get the program that s related to this drill and go buy it.
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And that s all I did for years.
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That was until YouTube changed their algorithm.
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They started penalizing people like me for doing that, but that worked for several years.
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So also at this time, ballplayers who were following me, as I said, I would always reply to the comments where they would ask because they didn t know me.
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Like these people are just finding me on YouTube.
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And now
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YouTube is starting to become a normal place to go.
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But when I first started, they re like, who is this guy?
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He s not Kobe, he s not LeBron, but he clearly can play and he can explain it.
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Where did this guy come from?
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So they just wanted to know my background.
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And I told them, Hey, one year high school ball, walking on to play D three, um, no hustling to get into pro ball or hustling to get my next job.
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So he doesn t want to know the mentality behind it.
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Like why show up every day and work out?
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How do you get the confidence to perform when you got
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know, two days and you pay $250 to go to an exposure camp, you drove 19 hours to for one chance to make it pro.
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How do you know show up in that moment right there?
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Why keep trying when you come from this very humble beginning and there s not most people from your background don t even try but you tried why and then how do you get started doing this stuff?
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What are you talking about?
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What s the why?
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Yeah, so I can tell you, this is the answer.
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So I started talking about things like discipline, showing up every day doing the work, confidence, putting yourself out there bowling authentically, mental toughness, how to keep showing up even when things are not working in initiative, personal initiative, how to make things happen instead of waiting for things to happen.
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And when I started talking about those things,
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The players, the request started pivoting from not just basketball to, hey, can you talk a little bit more about that mindset, that mentality?
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So I started talking about that more in my videos.
SPEAKER_01
So I started doing this video every Monday called The Weekly Motivation.
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Because by this point, I m putting out videos every day at this point, Jeffrey.
SPEAKER_01
they were all basketball, but on Monday I would do this weekly motivation video, just a little selfie video, three to five minutes, just whatever was on my mind mentally that I felt like people couldn t learn from, because I noticed that the way that I thought mentally, I thought everybody thought like that, but I realized that very few people thought like that.
SPEAKER_00
Were they scripted or just off the cuff?
SPEAKER_01
always off the cuff, I don t script anything.
SPEAKER_01
Okay, all my stuff is off the cuff.
SPEAKER_01
So yeah, so I would just talk off the cuff and I might be driving, I might be walking, I might just finish the workout.
SPEAKER_01
And I ll just make these videos, put them out every Monday, did the weekly motivation every Monday for about 400 Mondays in a row.
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And that became the foundation of where we are today.
SPEAKER_01
Because what happened is,
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Now, people who didn t play basketball started finding me through those Monday videos, those weekly motivations.
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And they would say, well, Dre, I know your stuff is directed towards athletes, but I don t play sports.
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But what you talk about on those Monday videos, that applies to everybody.
SPEAKER_01
So that told me, here s my segue out of the sports pigeonhole.
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I don t have to be pigeonholed to just talking to athletes.
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I can talk to anyone.
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Not a bad pigeonhole, but you re right.
SPEAKER_00
You re in a pigeonhole.
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Right.
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Because what the thing is, when you re putting out content, as soon as you stop putting out that content, they forget about you.
SPEAKER_01
Right.
SPEAKER_01
So I understood that game very early, that as soon as I stopped putting basketball videos up every day, basketball players would not remember that I existed.
SPEAKER_01
And I knew that when I stopped playing, I wasn t going to be in the gym every day.
SPEAKER_01
I didn t want to be a coach.
SPEAKER_01
I didn t want to be a trainer.
SPEAKER_01
I knew when basketball was done, it was done.
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So when I stopped playing, I stopped playing.
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I don t play basketball today at all, zero.
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So I knew that I wouldn t be a guide to them anymore.
SPEAKER_01
So I was already thinking about who can I serve outside of athletes.
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So this was already in the works.
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So when I stopped playing in 2015, I was able to jump into it, into this just all the way and just start serving non-athletes as my target.
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I still have athletes in my audience to this day from the long tail of the content, but
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I was really started focusing on professionals on the mindsets type stuff.
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And of course, professionals all want to make money.
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I mean, it s the reason why we go to work.
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So those are the things that we focus on today, mindset, strategy, systems, and accountability for entrepreneurs.
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And that s how we got here today.
SPEAKER_01
So I know there s a lot that I didn t answer there, but I ll stop and see where you want to go with this.
SPEAKER_00
No, no, that s fine.
SPEAKER_00
So it s a great story of you do whatever you have to do to get over.
SPEAKER_00
and you keep looking out of the sides of your eyes, you re not blinded by, I m either going to play basketball or die.
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You say I m going to play basketball and live.
SPEAKER_00
And that s a big shift in mindset from people who are focused in on it.
SPEAKER_00
And I think that there s a lesson to be learned
SPEAKER_00
from everyone who s listening to this podcast, that you don t have to be an overwhelming success at the very beginning of your career in order to become an overwhelming success as you re growing.
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But if you don t keep working at it, it ain t going to work.
SPEAKER_00
You don t go to sleep on Tuesday and go, well, I m going to skip Wednesday.
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There s no skipping Wednesday.
SPEAKER_00
And when you show up every Monday for 400 straight weeks,
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There s a dedication and a discipline that goes with that.
SPEAKER_00
During COVID, I did 752 straight days of a 9.59 a.m.
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show for people to just kick their ass.
SPEAKER_00
COVID, which, you know, a dark moment in our society.
SPEAKER_00
And the challenge that you have when you do something like that is it s a discipline, and you don t miss even if your ass falls off.
SPEAKER_00
I ve pulled over to the side of the road, I have lost internet connections and gained them back, you know, you do whatever you have to do, you do what you have to do.
SPEAKER_00
And because we re both from Philly, there s a mindset that goes with that as well, because it s unforgiving.
SPEAKER_00
When I moved to Charlotte, in 1988,
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I was here for about a year, and I finally realized, hey, fuck you is not a greeting.
SPEAKER_00
And there s a whole other mindset that goes with that too.
SPEAKER_00
Where do you live now?
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Miami.
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Civilized.
SPEAKER_00
And can you speak Spanish fluently?
SPEAKER_01
No, but I will.
SPEAKER_01
It s on my list for 2024.
SPEAKER_01
Cool.
SPEAKER_00
Because if you re not bilingual in Miami, you re at a serious deficit.
SPEAKER_00
You live in Miami or some suburb?
SPEAKER_01
No, I m in Miami.
SPEAKER_01
I m in Harvard.
SPEAKER_00
So the challenge that you have right now is, you know, how do you make it grow beyond that?
SPEAKER_00
You were on a podcast together.
SPEAKER_00
My podcast has three million downloads.
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And I usually do with my wife, Jen, but she s traveling.
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But this is a this is a guy show.
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You know, this is somebody who wakes up in the morning and goes to work like I do.
SPEAKER_00
You work at it every day or you don t get to the next plateau.
SPEAKER_01
Hmm.
SPEAKER_00
You know, maybe you take a vacation for a weekend or something, but shit, you re already in Florida.
SPEAKER_00
And so in the winter, you don t have to go anywhere.
SPEAKER_00
You re already there.
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Just go to South Beach.
SPEAKER_00
And you re fine.
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And South Beach is its own circus.
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Yes, it is.
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I was actually born in West Palm.
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Okay, beautiful.
SPEAKER_00
My parents were in the Army and the Air Force during the Second World War.
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And then we moved back up to New Jersey.
SPEAKER_00
and were resettled.
SPEAKER_00
But Florida is its own place.
SPEAKER_00
If you want to go on vacation, you go someplace other than Florida.
SPEAKER_00
But you can drive to the west coast of Florida and it s a whole different civilization either.
SPEAKER_00
You know, as well, you go from the Jews to the Gentiles in 20 miles.
SPEAKER_00
But I think that there s an ability for anybody in this audience to learn what self-discipline is.
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You have it, I have it.
SPEAKER_00
And we have it because we re dedicated to succeed for ourselves and our families.
SPEAKER_00
That s the whole deal.
SPEAKER_00
And when you have that dedication, you win.
SPEAKER_00
So tell me about how business evolved for you.
SPEAKER_01
The first thing I was thinking of doing after basketball was I was going to teach people how to market themselves through video, because that s what I ve done, just basically putting videos on YouTube.
SPEAKER_01
But I learned pretty quickly that to be in that game, you had to kind of
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You got to be reading every blog that comes out because it changes so quickly.
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And I said, I don t want to do that.
SPEAKER_01
That s not what I want to do.
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I don t want to I don t want to be a current event guy.
SPEAKER_01
I want to be I want to talk about something that was evergreen.
SPEAKER_01
So that s when I d actually start.
SPEAKER_01
I ve done my first couple of TED Talks and I talk about mindset and all of my TED Talks.
SPEAKER_01
And one of my mentors, who was a professional speaker.
SPEAKER_01
she saw one of those talks and she said, you need to be talking about mental toughness, like that s your zone, right?
SPEAKER_01
It comes naturally to you.
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It fits your brand, you know, you re living the thing that you re talking about.
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That s what you need to focus on.
SPEAKER_01
So that s really what I started focusing on was the mindset piece.
SPEAKER_01
The thing with the mindset is, is a little bit harder to sell because it s intangible as opposed to, you know, you tell somebody to help you get more views on your video.
SPEAKER_00
People need it, but they don t really know how to attain it other than sitting in a chair in the morning and meditate.
SPEAKER_01
Right.
SPEAKER_01
And it s harder to get people to understand the tangible value of it.
SPEAKER_01
Right.
SPEAKER_01
So it s a little bit harder to explain to people, even though everybody knows they need it.
SPEAKER_01
So that s where I started.
SPEAKER_00
I m going to throw something at you.
SPEAKER_00
Mindset actually has an ending.
SPEAKER_00
And the ending is don t quit.
SPEAKER_00
That s part of the mindset.
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Because it s easy to quit.
SPEAKER_00
It s easy to say it s too hard, it s too hard, it s too cold, it s whatever.
SPEAKER_00
And the second thing is, I have a little phrase that I put at the end of a goal, at the end of something I have to do today, even if your ass falls off.
SPEAKER_00
That s a mindset statement.
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Like I m gonna pick up my shirts at the cleaner, even if my ass falls off.
SPEAKER_00
But I m gonna get this customer, even if my ass falls off.
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I m gonna have a meeting with this guy, even if my ass falls off.
SPEAKER_00
Because that tells me that I m gonna go about it with everything I ve got.
SPEAKER_00
Now it may not be, I m not aggressive, I m assertive.
SPEAKER_00
There s a big difference in there.
SPEAKER_00
Assertive salespeople ask, aggressive salespeople tell.
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I m an asker.
SPEAKER_00
And because I m an asker, it s much more
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genteel when you re talking to somebody on the phone.
SPEAKER_03
It s not like, hey, you got to do this.
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It s like, hey, is doing this okay with you?
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It s big, big difference.
SPEAKER_03
And I don t feel like I push anybody, I pull them.
SPEAKER_03
And so your job is in the same thing, if you re trying to teach people about mindset, and Diehard, if you listen to this, how s your mindset on a scale of one to 100?
SPEAKER_03
If you had to rate your mindset right now, where would it be?
SPEAKER_03
And Dre, because you re in it every day, your mindset s gonna be between 90 and 100, correct?
SPEAKER_03
Interesting.
SPEAKER_03
And so mine is too.
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Mine s above 95.
SPEAKER_03
My mindset is I m on it, I m tracked on it, and I m staying on it, even if my ass falls off.
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Whether I m in an art gallery looking for a specific piece of art, or in a store, in a grocery store looking for a specific item on the shelf, if they don t have it, I don t buy something else.
SPEAKER_03
I go to another grocery store.
SPEAKER_03
You think I m going to settle for something shitty?
SPEAKER_03
No.
SPEAKER_03
So I ll just give you an example.
SPEAKER_03
If I m looking for a soda, and I want a Coca-Cola, and they say, is Pepsi OK?
SPEAKER_03
Pepsi s not OK.
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Nobody wants a Pepsi.
SPEAKER_01
So what do you do in a restaurant when they only have Pepsi products, but you want to cook?
SPEAKER_01
I get iced tea.
SPEAKER_01
Okay.
SPEAKER_03
So I m, I m looking for, I don t settle no matter what.
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Even if my ass falls off, I don t settle because I want what I want.
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And when that is part of your, your mental makeup, that helps your mindset.
SPEAKER_01
A hundred percent.
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I m not going to take second best.
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I m going for be your best or nothing.
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When I owned racehorses, I didn t bet to win place or show I bet to win second place in anything you have is first loser.
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And so I m not looking for second place.
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I m looking for first place.
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Why do I want?
SPEAKER_03
Why do I want to?
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Hey, I bet the source to come in second and I want a serious beat and win the horse fucking lost.
SPEAKER_03
So I m looking at this from a standpoint of this is about me and what I want to achieve.
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And it s the same with you.
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You re not looking to come in second place, are you?
SPEAKER_01
Not at all.
SPEAKER_01
And what you re talking about is standards.
SPEAKER_01
That s what you re explaining.
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Standards.
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I don t follow standards.
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I set standards.
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I set the standard in selling.
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If you look at my website, I m the king of sales.
SPEAKER_03
Where d I get that title?
SPEAKER_03
I gave it to myself.
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No one had it.
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I ve had it for more than a decade.
SPEAKER_03
No one challenges me.
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No one.
SPEAKER_03
Because they know.
SPEAKER_03
They know I know.
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And my YouTube channel has millions of views and I ve sold millions of books.
SPEAKER_03
And I m happy and proud of what I ve done and where I m going.
SPEAKER_03
And you at 41, keep in mind, my first book did not come out until I was 48.
SPEAKER_00
That s impressive.
SPEAKER_03
Got it?
SPEAKER_00
Yeah.
SPEAKER_00
48 years old.
SPEAKER_03
I went through failure, I went through drug years, I went through whatever else you could go through in life, marriage, divorce, life, death, parents, everything.
SPEAKER_03
And either you emerge or you don t, you have to decide where you want to grow to.
SPEAKER_03
You were lucky you decided before you were 21 years old, where you were going.
SPEAKER_03
And you did it.
SPEAKER_03
Totally cool.
SPEAKER_03
Agent calling you anymore, by the way.
SPEAKER_01
Hell no, no.
SPEAKER_03
And then you re a friend.
SPEAKER_03
I m just asking.
SPEAKER_01
No, no, they don t call anymore.
SPEAKER_03
I had to call up like old timers games for for international basketball player.
SPEAKER_01
If there was I would not play because I m not in I m not in game shape anymore.
SPEAKER_01
I would show up but I wouldn t play.
SPEAKER_01
I d be maybe I d coach it.
SPEAKER_01
But your book came out back when you had a publisher.
SPEAKER_03
Yeah.
SPEAKER_01
Exactly.
SPEAKER_03
I am I m going in October.
SPEAKER_03
I went to Haddonfield High School, one of the best high school in New Jersey.
SPEAKER_03
Smart kids, all brilliant kids.
SPEAKER_03
Everyone went to college.
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Everyone went to college.
SPEAKER_03
We re having our 60th high school reunion in Cape May.
SPEAKER_03
Wow.
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I gotta go.
SPEAKER_02
Yeah.
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And the reason I m going is because the only thing you have in common with these people is that you went to school with them.
SPEAKER_03
How many of them still off?
SPEAKER_03
Um, more than half.
SPEAKER_03
And we re in touch.
SPEAKER_03
We have a high we during COVID.
SPEAKER_03
We had a high school reunion every, every month on zoom.
SPEAKER_03
Right?
SPEAKER_03
I call it Haddonfield squares.
SPEAKER_03
Because everyone sort of shows up and half the people look at fucking dead.
SPEAKER_03
It was totally crazy.
SPEAKER_03
Um, but, you know, they re your friends because you grew up with them.
SPEAKER_03
You totally grew up with them.
SPEAKER_03
They re all now 76, 77, 78 years old, and half of them look horrible.
SPEAKER_03
But I have a young wife and a young daughter, and I have four daughters, four granddaughters, and a great-granddaughter.
SPEAKER_03
Wow, congratulations.
SPEAKER_03
Yeah, thanks.
SPEAKER_03
And actually, my youngest daughter and my granddaughter and my great-granddaughter were having dinner tonight at six o clock.
SPEAKER_03
Okay.
SPEAKER_03
In Charlotte.
SPEAKER_03
I m pumped for it.
SPEAKER_03
totally pumped.
SPEAKER_03
So the challenge that you have is how do you how do you live your life through your dreams, and still maintain your mindset for going to work?
SPEAKER_03
Like I had a call this morning at eight o clock with a very large car company.
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I m having breakfast tomorrow morning at seven o clock and my second breakfast at eight o clock.
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So I m, I m in, you know, I m working my ass off no matter what.
SPEAKER_03
And I m doing it on an everyday basis.
SPEAKER_03
And so do you.
SPEAKER_03
And I showed up with a t-shirt on with my Phillies gear, not knowing you were from Philly, but I wanted you to know where I was from and that we re in the pennant race, even though we re 10 games out.
SPEAKER_00
Yeah, they got a chance.
SPEAKER_03
We can win ball games.
SPEAKER_00
That s a chance.
SPEAKER_03
Yeah.
SPEAKER_03
And the Mets who paid $500 million to beat the Phillies are now in fourth place, 10 games out.
SPEAKER_03
10 games behind the Phillies, 20 games out of first.
SPEAKER_01
I love it.
SPEAKER_01
That happens in baseball.
SPEAKER_03
I texted a buddy of mine who s a Mets fan, and I said, you know, if you d invested another couple hundred million, you could probably be in fourth place.
SPEAKER_01
Right.
SPEAKER_01
Baseball is tricky like that.
SPEAKER_03
Oh man, and they just traded away their best pitcher.
SPEAKER_03
Anyway, whole other story.
SPEAKER_01
You go to any games, Philly s games?
SPEAKER_03
I do go to, I try to go to at least one game a year because I need to keep my teeth sharp.
SPEAKER_03
Philly is like the greatest place in the world to go to a ball game because everyone s smart and people take no shit from anybody.
SPEAKER_03
We boo Santa Claus, we boo the home team if the guy goes over four.
SPEAKER_03
We re tough.
SPEAKER_03
But I think the Eagles are going to be undefeated this year.
SPEAKER_01
Undefeated?
SPEAKER_01
Yeah, undefeated.
SPEAKER_01
17 games?
SPEAKER_03
Yep.
SPEAKER_03
And the Super Bowl.
SPEAKER_01
OK, well, I hope they win the Super Bowl.
SPEAKER_01
Undefeated is going to be tough.
SPEAKER_01
That s a tough task.
SPEAKER_03
Undefeated is going to be really tough.
SPEAKER_03
But I m going to tell you, we have a machine team.
SPEAKER_03
And I ll tell you, and you can tell me
SPEAKER_03
You can, I d like your opinion on this.
SPEAKER_03
We have one weapon that s universal with the Eagles besides having a great coach that everyone loves.
SPEAKER_03
We have speed.
SPEAKER_03
We have the fastest runners.
SPEAKER_03
We have the fastest quarterback.
SPEAKER_03
We have the fastest defense in the league and speed wins in the NFL.
SPEAKER_01
That s true, and it s just coming off of losing the Super Bowl and that seems usually in a pretty good pretty good spot most of the time when you lose the Super Bowl.
SPEAKER_03
Yeah, so and we got cheated out of it.
SPEAKER_03
Well, not by the refs, but by the fields.
SPEAKER_03
The groundskeeper was a piece of shit.
SPEAKER_03
They had the wrong shoes on for the first half, right?
SPEAKER_03
I mean, it was just bad for a Super Bowl.
SPEAKER_01
And it was just that fumble.
SPEAKER_01
If it wasn t for that fumble, we d have won the game.
SPEAKER_03
Exactly.
SPEAKER_01
Exactly.
SPEAKER_03
But I ll tell you this.
SPEAKER_03
I was in England in April, and I went to my first football game, Arsenal.
SPEAKER_03
real football.
SPEAKER_03
The field goes down 50 feet, 50 feet.
SPEAKER_03
They water the grass one minute before the game starts.
SPEAKER_03
And it s perfect.
SPEAKER_03
There s not one ounce one blade of bad grass on the entire field for the entire game.
SPEAKER_01
When you say it goes down 50 feet, what do you mean?
SPEAKER_01
The ground actually moves?
SPEAKER_01
It s like an elevator?
SPEAKER_03
No, it has sand, it has rocks, it has dirt, it has- Oh, the whole apparatus.
SPEAKER_03
It has a tracing system built in.
SPEAKER_03
So when you water the field, it immediately goes away.
SPEAKER_01
I see, okay.
SPEAKER_03
It s pretty cool.
SPEAKER_03
I mean, it s 100 years old.
SPEAKER_02
Yeah.
SPEAKER_03
But the field, it goes down 50 feet in every football stadium in England, by the way.
SPEAKER_01
Yeah, they invest a lot into that stuff.
SPEAKER_03
Bingo.
SPEAKER_03
Because they give a shit about the players not hurting their knees.
SPEAKER_03
How many football players in soccer have a bad knee?
SPEAKER_01
I never hear about that.
SPEAKER_03
Exactly.
SPEAKER_03
Because the field is good.
SPEAKER_03
But now we put AstroTurf and all kinds of shit on the field that you die when you get tackled on that feels like being tackled in a garage.
SPEAKER_01
They re trying to they re trying to make it better.
SPEAKER_01
I know some guys who work in that industry, so they re trying to replace the the bad stuff with the good stuff they re trying.
SPEAKER_03
In the USA, get down 25 feet to start.
SPEAKER_03
Right, and that way the field drains and there s no turf coming up and you know, let the grass grow.
SPEAKER_03
But that s part of their mindset.
SPEAKER_03
The mindset of the NFL is sell tickets, not fix fields, right?
SPEAKER_01
Because the players are disposable player gets hurt, they bring another one.
SPEAKER_03
Exactly.
SPEAKER_01
Yeah.
SPEAKER_01
Sad.
SPEAKER_03
You know, I m I m I am a I went to my first baseball game in 1954 with my dad and I saw Ted Williams play against the Philadelphia Athletics in their last year in Philly.
SPEAKER_03
So I m a pretty long term fan, big time sports fan.
SPEAKER_03
Will Julius, you know, the real the real basketball players in a time when no one was a cry baby.
SPEAKER_03
It was just before Kareem Abdul-Jabbar became a crybaby.
SPEAKER_03
Biggest crybaby in the history of sports.
SPEAKER_03
But the challenge that you have is going out to your audience.
SPEAKER_03
What do you do?
SPEAKER_03
What s the secret when you re moving forward with a mindset?
SPEAKER_03
How do you talk to your audiences?
SPEAKER_01
Similar to how you re talking to your audience right now, is that the number one thing that people get from me is not necessarily the tangible thing.
SPEAKER_01
It s that no fluff, no bullshit, straight to the point.
SPEAKER_01
They re going to get what they need, not necessarily what they want.
SPEAKER_01
And our job over here is, and I tell people this, our job is to help you do good, not necessarily to make you feel good.
SPEAKER_01
If you happen to feel good in the process, fine, but that s not the goal.
SPEAKER_01
The goal is to help you do good, which is all about the performance.
SPEAKER_01
So I come from the sports world.
SPEAKER_01
It s a performance and results based business.
SPEAKER_01
you re not performing, you don t play.
SPEAKER_03
And if you don t perform for long enough, you re out.
SPEAKER_01
Yeah, I use it sometimes in my speeches.
SPEAKER_03
If you look good, you feel good.
SPEAKER_03
If you feel good, you play good.
SPEAKER_03
If you play good, they play good.
SPEAKER_01
Yeah.
SPEAKER_03
One of the best sports quotes of all time.
SPEAKER_01
Yes, it is.
SPEAKER_03
Because he walked his talk in two sports.
SPEAKER_03
That s right.
SPEAKER_03
Probably could have done three.
SPEAKER_03
One of my friends is Dave Winfield, who
SPEAKER_03
was three sports, football, basketball, baseball.
SPEAKER_03
Drafted all, drafted in the NFL, in NBA and the major leagues.
SPEAKER_03
And played for 23 years uninjured.
SPEAKER_03
How do you do that?
SPEAKER_01
And the answer is- Well, pick the right sport, first of all.
SPEAKER_03
Well, that s true, but- Take care of your body.
SPEAKER_03
It still doesn t mean you don t get hurt.
SPEAKER_03
It still doesn t mean you don t get hurt.
SPEAKER_03
You play hurt.
SPEAKER_03
You know, it s not a candy ass game, but you get ready for every game.
SPEAKER_01
Yeah, take care of your body, the investment.
SPEAKER_01
Yeah.
SPEAKER_03
Michael Brown.
SPEAKER_03
Also one of the nicest people you ll ever want to meet in sports.
SPEAKER_01
What s he doing now?
SPEAKER_03
He s in the MLB union.
SPEAKER_03
He s the vice president of the players union.
SPEAKER_03
Okay.
SPEAKER_03
He doesn t need to do anything.
SPEAKER_03
He doesn t want to.
SPEAKER_03
Great guy.
SPEAKER_03
Just a just a great guy.
SPEAKER_03
And the challenge that you have is, okay, who, not just who are your mentors, but who do you look up to?
SPEAKER_03
Who are the people that you look up to in the world, and I will guarantee you, they have the mindset that you re trying to achieve.
SPEAKER_03
Guaranteed.
SPEAKER_03
That s pretty interesting.
SPEAKER_03
They don t have to be a mentor.
SPEAKER_03
They don t have to be a coach.
SPEAKER_03
But they have to be someone that you admire.
SPEAKER_02
Right.
SPEAKER_03
And like, I hated Red Auerbach.
SPEAKER_00
coach of the Boston Celtics, won nine championships in 11 years.
SPEAKER_00
That s mindset.
SPEAKER_01
No, absolutely.
SPEAKER_01
Did you read the book that Bill Russell wrote about him and read?
SPEAKER_00
Yeah.
SPEAKER_01
Yeah.
SPEAKER_01
I liked that one.
SPEAKER_01
And there was another one he had.
SPEAKER_01
I think it was one that he wrote about how he would meet his friends for lunch like every week.
SPEAKER_01
I forget the name of the book.
SPEAKER_01
I don t remember.
SPEAKER_00
I hated him.
SPEAKER_00
Lighting that cigar at the end of the game.
SPEAKER_00
I fucking hated that guy because I m six years.
SPEAKER_00
When we beat the Celtics, we felt like we had won the NBA championship every time.
SPEAKER_00
Wilt couldn t shoot a foul shot to save his life.
SPEAKER_00
We re all frustrated as hell about how we play and what we do, but Wilt scored 100 points.
SPEAKER_00
How many did Russell score?
SPEAKER_00
Wilt pulled down 55 rebounds in a game.
SPEAKER_00
Russell was like a rebounder, but Wilt was better.
SPEAKER_00
Wilt averaged 20 rebounds a game for a season.
SPEAKER_01
So you think what was just a better overall player?
SPEAKER_00
Oh, totally.
SPEAKER_01
Does you read Bill Simmons book on basketball?
SPEAKER_00
No.
SPEAKER_01
Well, he does a deep dive assessment of Russell versus Chamberlain.
SPEAKER_01
He s a Boston guy, so he comes out with Russell on top.
SPEAKER_01
So you want to see that?
SPEAKER_00
I m going to go with a guy who decided what he was going to do at the beginning of the year and then did it.
SPEAKER_00
He didn t play basketball for the team, he played for himself.
SPEAKER_00
This year I m going to score 50 points a game, and he did.
SPEAKER_00
This year I m going to have double doubles in every game, and he did.
SPEAKER_00
I was just incredible.
SPEAKER_00
Anyway, I went to summer camp every year in the Poconos, 200 other Jews.
SPEAKER_00
And Wilt was a kitchen boy at the camp that I went to and came back as a Harlem Globetrotter for an afternoon.
SPEAKER_00
And we played basketball with Wilt Chamberlain.
SPEAKER_00
And I had him sign a postcard that I sent home to my mom and dad.
SPEAKER_00
Dear mom and dad, I played ball with Wilton Stilt today.
SPEAKER_00
Here s his autograph.
SPEAKER_00
Please save this card.
SPEAKER_00
And 25 years later, I asked my mom if she saved the card.
SPEAKER_00
She goes, oh yeah, I have all your cards.
SPEAKER_00
So I have that card.
SPEAKER_00
What s the value of that?
SPEAKER_01
I don t know.
SPEAKER_01
Have you checked?
SPEAKER_00
No, I don t care.
SPEAKER_00
If my house catches on fire, that s the thing I m going to run out of the house with.
SPEAKER_00
Yeah.
SPEAKER_00
Think about that.
SPEAKER_00
Think about what the worth of something is versus what the value of something is.
SPEAKER_00
That s right.
SPEAKER_00
You have a value of your mindset that you can t put a price tag on.
SPEAKER_00
Yours is intense enough to make a living from.
SPEAKER_00
That s pretty cool.
SPEAKER_00
What do you do?
SPEAKER_00
Well, I teach people mindset and make a living.
SPEAKER_00
Cool.
SPEAKER_00
And I have a coat and tie on.
SPEAKER_00
Now, I usually cut ties off of a pair of scissors, but I don t have a pair of scissors on me.
SPEAKER_00
Plus, you could probably, at 6 4 , you could probably tape me.
SPEAKER_01
How tall are you?
SPEAKER_01
Six feet.
SPEAKER_01
Okay.
SPEAKER_00
But, and I can t dribble with my left hand, so I m... Yeah, that hurts you in basketball.
SPEAKER_00
I m totally out, yeah.
SPEAKER_00
But, I don t type either, and I ve written 17 books.
SPEAKER_01
How do you do that?
SPEAKER_01
Voice-to-text.
SPEAKER_01
No, voice-to-text.
SPEAKER_01
Oh, voice-to-text.
SPEAKER_00
Okay.
SPEAKER_00
Yeah, I can type, I m just shitty at it.
SPEAKER_01
Yeah, I use voice-to-text a lot now, but I typed the first few times.
SPEAKER_00
I almost said voice detects it s a new black, but it s.
SPEAKER_00
Yeah.
SPEAKER_00
You know what I m talking about?
SPEAKER_01
Yes.
SPEAKER_01
You can write books without writing these days.
SPEAKER_01
You don t have to write anything.
SPEAKER_00
Well, here s the deal.
SPEAKER_00
Just think about this.
SPEAKER_00
When you re typing and you have a stream of conscious and you miss type of a letter, you go backspace, backspace, and you hit the P key and you ve lost your train of thought.
SPEAKER_00
Right.
SPEAKER_00
You ve lost your stream of conscious.
SPEAKER_00
So when you re talking, you don t hit backspace.
SPEAKER_00
You just go.
SPEAKER_00
Right.
SPEAKER_01
And there s no typos when you text voice to text.
SPEAKER_00
It doesn t matter.
SPEAKER_00
You can fix them.
SPEAKER_00
And so I use Siri or Dragon for Mac or whatever I m, you know, whatever s around, but I capture every idea in that moment.
SPEAKER_00
Even when I m on stage, I ll say, Hey, wait a second.
SPEAKER_00
I never said that before.
SPEAKER_00
And I ll pick up my phone and text myself what I just said.
SPEAKER_01
I know we can take our speeches transcribed and we can turn those into other stuff.
SPEAKER_00
Exactly.
SPEAKER_01
In two seconds.
SPEAKER_01
Right.
SPEAKER_00
We use Otter, Otter AI.
SPEAKER_01
Yeah.
SPEAKER_01
There s all kinds of software for that stuff now.
SPEAKER_01
Yeah.
SPEAKER_00
These days it s getting more sophisticated.
SPEAKER_00
So are you, are you launching an AI channel?
SPEAKER_01
What s an AI channel?
SPEAKER_00
Go to, go to, you haven t, can you take a note right now?
SPEAKER_01
Yes.
SPEAKER_00
But a hyper real h y p e r r e a l.io hyper real hyper real.io.
SPEAKER_00
Okay, there s a company that s doing it for me.
SPEAKER_00
If you want to do it, I ll arrange a meeting with you with them.
SPEAKER_00
The founder of the company is right here in Charlotte.
SPEAKER_01
Okay, so in short, what do they do?
SPEAKER_00
They put it online, they renew all of your copyrights, and they allow anyone to see your stuff anytime of the day or night anywhere in the world and get an answer in any language in one minute.
SPEAKER_01
The answer to what?
SPEAKER_00
Anything you have about mindset.
SPEAKER_01
Oh, I see.
SPEAKER_01
Oh, so they take your stuff and they come up with the answers based on the stuff that you ve already created.
SPEAKER_00
No, you give them the stuff and that is the answer.
SPEAKER_00
There s the book behind you.
SPEAKER_00
Is that your book?
SPEAKER_00
Always in mind.
SPEAKER_01
Yeah.
SPEAKER_00
So let s see one of them.
SPEAKER_00
All right.
SPEAKER_00
This is work on your game.
SPEAKER_00
Right?
SPEAKER_01
Yeah.
SPEAKER_00
Okay.
SPEAKER_00
So work on your game.
SPEAKER_00
I can take every word in that.
SPEAKER_00
and every other workbook you ve ever done or every other book you ve ever done and put it all into one hopper.
SPEAKER_00
And anybody can say, how do I prepare for a game?
SPEAKER_00
What are the secrets of preparing for a game?
SPEAKER_00
What s the best thing I can do when I m down on myself?
SPEAKER_00
How do I get up in the morning and go to work out?
SPEAKER_00
And all those questions you ve already answered and you can do them on AI and anybody can get them and you can subscribe for 20 bucks a month, 30 bucks a month.
SPEAKER_01
So everything, so the more material you give them, the more answers, more questions you can answer.
SPEAKER_00
Boom.
SPEAKER_01
And then you just get a bunch of subscribers just to ask questions.
SPEAKER_00
You can teach it every morning.
SPEAKER_00
You can teach it, Dre, every morning.
SPEAKER_01
So you just keep feeding it more content.
SPEAKER_00
Boom.
SPEAKER_00
When I m launching the channel, and I m hoping this week, but probably next week,
SPEAKER_00
And I ll send you a freebie that you can play with it and see if you like it.
SPEAKER_01
Yeah, it sounds interesting.
SPEAKER_01
Where is it hosted?
SPEAKER_01
Is it on their platform?
SPEAKER_00
I m a Jew with a Macintosh.
SPEAKER_00
I have no idea.
SPEAKER_01
No idea.
SPEAKER_01
I m a black guy with a Macintosh.
SPEAKER_01
Where is it?
SPEAKER_01
Is it a YouTube channel?
SPEAKER_01
I mean, they have their own site.
SPEAKER_00
I m going to say it might be through Kajabi.
SPEAKER_00
It might be through their channel.
SPEAKER_00
I m not really sure.
SPEAKER_00
I think they re going to go through my stuff on Kajabi and then figure out how to put it through their channel.
SPEAKER_01
Right.
SPEAKER_00
But I honestly, Dre, I don t know.
SPEAKER_01
OK, yeah, this is interesting.
SPEAKER_01
OK, I see it here.
SPEAKER_01
Now it s coming up.
SPEAKER_01
Hyper real.
SPEAKER_00
They re previously and now in the entertainment business.
SPEAKER_02
Mm hmm.
SPEAKER_00
And they have the Beatles.
SPEAKER_00
They have Michael Jackson.
SPEAKER_00
They have ABBA.
SPEAKER_00
They have athletes.
SPEAKER_00
They have they have Mike Tyson, Muhammad Ali, and they put out the stuff and they do events.
SPEAKER_01
Hmm.
SPEAKER_00
They want content.
SPEAKER_00
They want subscribers.
SPEAKER_00
And I m their first content guy.
SPEAKER_01
You re the first one.
SPEAKER_01
How d they find you?
SPEAKER_00
I met this guy on accident at a dinner in Charlotte six months ago.
SPEAKER_01
Yeah, that s how it happens.
SPEAKER_00
Well, there s no accidents.
SPEAKER_01
All right.
SPEAKER_01
Well, I tell people be outside.
SPEAKER_01
That s one of the things I tell my audience all the time.
SPEAKER_01
You got to be outside.
SPEAKER_00
And you got to look up.
SPEAKER_01
You got to look up.
SPEAKER_00
Because if you re looking down, you re looking at the phone.
SPEAKER_00
Unless you re looking at the sidewalk.
SPEAKER_01
Right.
SPEAKER_01
Yeah, I m interested.
SPEAKER_01
I m interested.
SPEAKER_01
I m gonna look more into their site when this calls over.
SPEAKER_00
Yeah, you re qualified.
SPEAKER_00
You re smart.
SPEAKER_00
And, and you already have a subject that matter where you re an expert.
SPEAKER_01
Yeah, thank you.
SPEAKER_00
Definitely.
SPEAKER_00
You know, I was in this kind of throw.
SPEAKER_00
I was just in Paris for a month.
SPEAKER_00
And I had to do a recording.
SPEAKER_00
And I
SPEAKER_00
Have you ever heard of a guy named Steven Chen?
SPEAKER_00
No.
SPEAKER_00
Founder of YouTube.
SPEAKER_02
Yes, now I have.
SPEAKER_00
I did.
SPEAKER_00
There s a company called Augment.org.
SPEAKER_00
You should look at it.
SPEAKER_00
It s an MBA course offered online, only founders of companies.
SPEAKER_01
Okay.
SPEAKER_00
You might be able to do something on mindset.
SPEAKER_00
But the founder of Wikipedia, the founder of Waze, the founder of Shazam,
SPEAKER_00
the founder of Lime, the founder of Eventbrite, they re all on there talking.
SPEAKER_00
And Steve Chen was on the day I was there, so I hung out with him for a day.
SPEAKER_01
In Paris?
SPEAKER_00
Yeah.
SPEAKER_00
I have more followers than he does.
SPEAKER_00
Okay, he doesn t care about followers.
SPEAKER_00
But I will tell you that the augment is unbelievable.
SPEAKER_00
It s based, you know, it s 2000 bucks to take but how many MBA teachers at Harvard or Yale or wherever have never had a job besides working at Harvard?
SPEAKER_01
Are you?
SPEAKER_00
Yeah.
SPEAKER_01
Probably most of them probably.
SPEAKER_00
That s exactly correct.
SPEAKER_00
They teach me how to go business, how to do business.
SPEAKER_00
They ve never had a job in business.
SPEAKER_01
They go to school and then they go straight into academia.
SPEAKER_00
Yeah.
SPEAKER_01
I know a lot of people with that background.
SPEAKER_00
Push a job, and then after 10 years, you can t fire them unless they have naked pictures of them with a duck.
SPEAKER_00
And even then, it s hard.
SPEAKER_01
Yeah, you re locked in.
SPEAKER_01
It s like the Supreme Court.
SPEAKER_00
So I discount all those people.
SPEAKER_00
And I d rather listen to a guy who s the founder of YouTube.
SPEAKER_00
That s a guy I want to pay attention to.
SPEAKER_00
What did he do?
SPEAKER_00
How did he do it?
SPEAKER_00
What was his mindset for doing it?
SPEAKER_01
Right.
SPEAKER_00
So I ll recommend you to Augment.
SPEAKER_00
I m real good friends with all the kids that run it.
SPEAKER_01
Oh, I d be happy to speak with them.
SPEAKER_01
Appreciate it.
SPEAKER_00
Let s go back to mindset.
SPEAKER_00
You re in front of an audience and you re trying to get them to have an understanding of how they need to embrace the mindset concept and put it into practice in their own lives.
SPEAKER_00
Do you have some special way of communicating that to them?
SPEAKER_01
Absolutely.
SPEAKER_01
So we have different frameworks that I share.
SPEAKER_01
And one of my my most popular framework is one called the third day.
SPEAKER_01
And you can see that book is right up there.
SPEAKER_01
It s kind of cut off on screen.
SPEAKER_01
It s actually right here behind me.
SPEAKER_01
Yeah.
SPEAKER_01
So cool.
SPEAKER_01
Third day, it s a decision that separates the pros from the amateurs.
SPEAKER_01
And it, it weaves together my sports background with my entrepreneurial background is all about
SPEAKER_01
On that, let s just say somebody decides they want to go to the gym and work out and they haven t been there for a while, maybe after COVID.
SPEAKER_01
That first day you re really excited, right?
SPEAKER_01
You got new workout gear, a new personal trainer, you signed up for a boot camp class.
SPEAKER_01
First workout kicks your butt because you haven t been there in a while, but you drag yourself home and you re really excited.
SPEAKER_01
You re like, hey, I m doing this.
SPEAKER_01
Second day is a little bit harder because you have the fatigue from day one on top of the fact you haven t worked out two days in a row in a while.
SPEAKER_01
yeah right you push yourself through and you re like hey i m doing this a little bit less enthusiasm but you re still excited still has that new car smell but by that third day you re already questioning your decision making process you re already having that
SPEAKER_01
the difference of opinion between your body and your mind.
SPEAKER_01
You re not sure you should have signed up for this.
SPEAKER_01
You don t want to hear your trainer s mouth.
SPEAKER_01
You don t want to say hi to the smiling person at the front desk.
SPEAKER_01
And you re already like wondering, do I really want to do this?
SPEAKER_01
Because you realize by that third day, and third day doesn t have to be three in a row, but just at that point in anything that we sign up for, you get to that point where the newness is worn off and the novelty is gone.
SPEAKER_01
And you realize that this thing you signed up for is
SPEAKER_01
Actually, there s some real work that has to be done.
SPEAKER_01
This is actually a job.
SPEAKER_00
I m going to throw something at you.
SPEAKER_00
You could have called the book third day.
SPEAKER_00
Fuck it.
SPEAKER_00
It would have been an apropos title, but I m going to throw this at you.
SPEAKER_00
I m a world class expert at at direct selling an MLM.
SPEAKER_00
A kid gets involved in MLM and he talks to somebody and they say, you know, you re crazy.
SPEAKER_00
And then.
SPEAKER_00
He goes to his best friend.
SPEAKER_00
He says, hey, I m involved in this thing.
SPEAKER_00
And it s the greatest thing I ve ever seen in my whole life.
SPEAKER_00
What do you think?
SPEAKER_00
And his best friend says, you re crazy.
SPEAKER_00
Then he goes to his mother.
SPEAKER_00
And he goes, Mom, I got this idea of MLM.
SPEAKER_00
I m going to make a lot of money.
SPEAKER_00
What do you think?
SPEAKER_00
You re crazy.
SPEAKER_00
You can t get past three.
SPEAKER_00
You re crazy.
SPEAKER_00
Cannot.
SPEAKER_00
After your mother says you re crazy, you quit.
SPEAKER_00
And you re the third day is absolutely 100% true.
SPEAKER_00
And you can ask the audience, how many of you have ever made a New Year s resolution and not kept it?
SPEAKER_01
Everybody?
SPEAKER_00
Yeah, that s the easiest way to describe your mental strength.
SPEAKER_00
You wanted to do it.
SPEAKER_00
You might have even started doing it.
SPEAKER_00
But you quit.
SPEAKER_02
The biggest month of gym cancellations is February.
SPEAKER_02
Oh, yeah.
SPEAKER_02
Totally.
SPEAKER_02
I know January is the biggest month of signups.
SPEAKER_02
I work in the gym, but I don t know when they cancel.
SPEAKER_02
So diehard, if you re looking to be able to create a mindset, you have to do it for yourself, not for other people.
SPEAKER_02
Mindset is selfish.
SPEAKER_02
You want to have the power of attitude for yourself so you can be the best person you can be for other people.
SPEAKER_02
Mindset is selfish.
SPEAKER_02
And you perform it for yourself, you do it for yourself.
SPEAKER_02
And we have just had a great conversation with a person who has developed not only his own mindset, but his ability to write about mindset and teach about mindset so that you can gain it for yourself.
SPEAKER_02
We have been listening to the great Dre Baldwin.
SPEAKER_02
And I m challenging you, go get the books.
SPEAKER_02
I ll put some notes in the note.
SPEAKER_02
I ll put some comments in the chat.
SPEAKER_02
And just go get it.
SPEAKER_02
Maybe if your corporation is having a meeting about making more sales next month or next year, you might want to bring them in just to kick people s butt.
SPEAKER_02
Thanks, Dre, for being here.
SPEAKER_02
Cheers.
SPEAKER_02
Thanks for listening to the show.
SPEAKER_00
Don t forget to like, share.
SPEAKER_00
Yeah, share with both your friends.
SPEAKER_00
And subscribe to the podcast.
SPEAKER_01
And remember, we have a free 22-day sales challenge.
SPEAKER_01
Just go to getherman.com slash sales challenge to start you on your way.