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Hey, Jordan Harbinger here.
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Welcome to Minisoad Monday.
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Happy to be here with you, kicking the week off with something quick and actionable that you can implement right away that ll make you more magnetic and effective.
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Today, Dan Pink is back.
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We re gonna talk about something called processing fluency that I found fascinating and I think you ll find useful as well.
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Dan, thanks for coming back.
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I love the idea of processing fluency.
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I don t think I ve ever heard of that, but it makes perfect sense inside my own brain, so I assume I m not the only one.
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Tell us about what this is and how we can use it to our advantage.
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Okay, well, this is actually, it s a term in linguistics, and it basically means how easy it is for a message to go down, okay?
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And there s some great, there s some really great research on showing that why rhymes are often more persuasive than non-rhymes.
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And this research was done at Lafayette College, and what they did is they got a group of participants, divided them into two groups, and they were given a set of proverbs.
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And the proverbs, they were asked to say, do these proverbs accurately describe the human condition?
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And for one group, the Proverbs rhymed, and for other group, they didn t rhyme.
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So it would be, so for the non-rhyming group would be, woes unite enemies, and for the other group, it d be woes unite foes.
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And so what they were measuring is, you know, how does this rhyming and not rhyming determine what people actually think of the truth of the Proverb?
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And it turned out that people who heard the rhyming Proverbs,
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thought them more accurate than people who heard the non-rhyming proverbs.
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And then when you go back and ask the people, oh, did the fact that it rhymed make any difference?
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They said, no, no, no, of course not.
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And this is where processing fluency comes in.
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Rhyming increases processing fluency, that is, how easy it is to understand the message and
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help it go down.
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And so things that increase processing fluency are often believed at a deeper level, remembered more deeply and believed more deeply.
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And so there s certain things that increase processing fluency.
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Rhyming increases processing fluency.
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Something like alliteration can increase processing fluency, not as powerfully.
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Repetition increases processing fluency.
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And so what we want is we want to have our messages processed well, and there are various sorts of tactical things that we can do that can enhance that.
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Special thanks to Dan Pink.
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I really love his work.
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I think you will too.
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Of course, check out the episode we did with him a few months back on Art of Charm.
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Of course, that episode will be linked in the show notes as well.
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And don t forget about the Art of Charm Challenge.
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It s designed to help you connect with others, create more productive personal and business relationships, and it ll take you step by step through challenges to help you move forward.
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We also have a Facebook group.
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with thousands of other AOC family taking the challenge as well.
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Of course, AJ and I are in there with the rest of the Art of Charm team, helping you all move through the challenges as well.
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It s really cool for me to see the growth going on in there.
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It s kind of amazing, actually.
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I really do love it.
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You can get in there by texting the word charmed to 33444 here in the USA or anywhere else.
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Just go to theartofcharm.com slash challenge and get rocking.
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Listen to Ways to Win wherever you get your podcasts.
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Thanks for listening and supporting the Art of Charm.
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For a list of all of our amazing sponsors and discount codes, visit theartofcharm.com slash advertisers.
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Have a great week.