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Welcome to the Sell or Die podcast.
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I m your host, Jeffrey Gittimer.
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And I m your host, Jen Gittimer.
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Well, in this podcast, we re gonna help you attract more qualified, unbelievable, ready-to-buy clients.
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We re gonna help you build loyal relationships.
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And the one thing you re hoping for, close more deals.
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Let s get into it.
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It s time to sell or die.
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Welcome back, Diehard.
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We are so happy to see you because today is artificial and official day.
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We ve dedicated our podcast to an artificial intelligence expert.
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His name is Joe Apfelbaum.
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And I want to make sure that we have enough time to share with you what s happening right now because the odds are it will change tomorrow.
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I don t think I ve seen anything change as fast
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as AI.
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Have you, Joe?
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I mean, it s rapidly changing because it s self-learning.
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It s almost like personal development.
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Human beings, they change over time, and we re constantly learning and evolving.
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We change our beliefs, something that you teach in your books, thinking about the self-limiting beliefs that we have that stop us from doing sales.
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And what you believed when you were 20, and suddenly at 21, you have a new idea of what you believe is to be true about life and sales, and you have an epiphany.
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Same thing with AI.
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I was talking to ChatGPT this morning because it came out yesterday with ChatGPT 4, which is a model that works off 100 trillion perimeters versus 175 billion, which is a completely game changing model.
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And it doesn t know itself that it s ChatGPT 4.
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So it thinks it s ChatGPT 3.5.
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And I m having like a little bit of an argument with it.
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I m like, dude, you are ChatGPT 4.
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It s on the website.
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Like, well, I m not trained on that.
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So I don t even know that I m that.
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What if I tell you that you re that?
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She s like, well, I wasn t trained on that.
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So even if you tell me that I m that, I can t believe you because I m not trained on that.
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And I don t even know that I m that.
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So let s just say that I am that, and I don t know that I m that, so I can t help you with that.
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That is hysterical.
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Okay, wait, hold on, back up.
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You may all be wondering who this voice is on our podcast.
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So let s introduce Joe.
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Our guest today is Joe Appelbaum.
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He is a highly accomplished CEO and AI expert.
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and the CEO of Ajax Union.
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He has over 15 years of experience running a successful marketing agency, by the way, that we have worked with and can vouch for.
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And he s coached over a thousand clients on the power of LinkedIn for business development.
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Most importantly for this episode today, he s the creator of Evergreen AI, a comprehensive course that teaches business development professionals how to use AI to grow their business and increase their efficiency.
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And guess what?
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I didn t write that.
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Joe didn t write that.
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AI wrote that intro.
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How freaking cool.
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He s on a chat.
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JBT four is on Joe s payroll.
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And he made sure that every now, actually, it s pretty scary what it can do.
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It s scary and cool, I would say.
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Yeah.
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And with the speed of summer lightning, it just knows what to say and how to say it.
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No, what I was saying is something that a lot of salespeople suffer with is not being able to say the right thing at the right time, you know?
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Yeah, for sure.
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Most salespeople suffer with it because they don t either have the confidence or they don t know what to say.
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So I m excited for this episode because we re going to be talking about how you can use AI to increase and improve your sales and improve your marketing and obviously improve your communication and all the things.
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Let s get into it.
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What do you guys think?
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I m excited.
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I think we should.
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What sparked your interest in AI?
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You re a very smart guy.
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You have a very successful business.
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You didn t use AI, let s say, five months ago.
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And now all of a sudden, it s like dominant.
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So believe it or not, I ve been using AI for many, many years.
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Like, for example, otter.ai, the tool that s actually transcribing this conversation right now.
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It s one of many transcription tools.
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I ve been using it for years.
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It s been around.
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It hasn t been as good as it s been in the last year or two.
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It wasn t as great.
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They keep upgrading it and making it better based on new technologies that are available.
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But I ve been using AI and everyone has been using AI for years.
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They just didn t know they ve been using AI because when you type something into Google and it suggests something, that s artificial intelligence doing that.
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because AI really is just an autocomplete.
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It s programming, it s development and programming.
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So you are using AI, you just haven t known that you were using artificial intelligence.
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When you talk to Alexa, that s AI.
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When you talk to Siri, that s AI.
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All that s artificial intelligence doing its thing and also self-learning at the same time.
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But what I want people to realize is now it s all the rage.
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And so everybody s talking about it and there s a whole new ability
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for the regular person to have a conversation with it with regular language.
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The way that I compare this is to when the printing press came out.
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Before the printing press came out, it used to be that only the high and mighty had access to information.
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Nobody read books.
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Nobody had the little red book on selling.
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You sold a million copies of that book and 16 other books or however many other books.
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I mean, Chachapiti told me that you have 16 books, but you may have more than 16 books.
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Close.
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So if you think about it,
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Now, it used to be that only big tech had access to AI.
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For years, they had access to it, not just only now.
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What we are doing right now with the tools, they were able to do for many years.
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But now, any Joe Schmo can do it.
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So what s my interest in this?
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When I grew up, I watched my mother suffer in the Lower East Side trying to build a store.
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And eventually, she went out of business because she didn t have tools like this.
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And so I have this childhood trauma of watching my mother trying to make it and not making it.
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And so I just want to help people be able to make it, not fake it till you make it, but actually make it.
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And so what I did was I learned how to build websites and I started building websites for people because I knew that would have been game changing 25 years ago.
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And then people said, if you build it, they will come.
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It wasn t true.
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I built many, many websites, nobody came.
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So I started doing search engine optimization, which means reverse engineering Google s algorithm to get people to rank on Google.
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I became an expert at SEO and grew one of the fastest growing companies in America, just for me, reverse engineering the algorithm and then training employees on how to do it.
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And then scaling a business, 75 people, 1100 clients and grew the company to be very successful.
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Then I realized the best customers come from relationships, not cold calling.
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And so after reading your book, the little black book on networking and many other books that I ve learned on, you know, Bob Berg s book, Endless Referrals, I started learning the power of networking and I started applying that to LinkedIn.
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So I had to reverse engineer how to work on LinkedIn.
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And over the past three years, I ve trained over a thousand companies on how to use LinkedIn.
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So I had to reverse engineer that.
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And now I m learning how to use all these AI tools and I m learning rapidly because I have the skills
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on how to uncover and reverse engineer and also how to teach because I ve been teaching for the past decade.
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And so I can teach people quickly how to apply these tools in their business.
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And there s really nine different ways that you can use these tools.
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And so my interest is because based on my values,
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My values is curiosity, creativity, and levity.
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Curiosity, creativity, and levity.
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So for me, AI has me endlessly curious.
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What you said earlier, it s like it s changing every day.
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Yeah, there are new tools that are coming out every day.
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And so I m endlessly curious about this myself.
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I just created an AI avatar of myself and my liking.
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I call him Mojo Applebaum.
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My name is Joe, and people want more of Joe.
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but I m limited.
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My voice is limited.
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I m a limited human, but AI is unlimited.
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You don t have a limit to how much you can do.
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And so if you want more of Joe, you can have Mojo.
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What a great name.
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It also brings in the creativity to it as well.
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I love it.
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And also think about this, Mojo Applebaum is not me.
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It s a synthetic version of me.
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And so people used to be like, Joe, it doesn t sound like you.
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Of course it doesn t sound like me.
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It has a British accent.
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Could you imagine if you wanted to hire a butler, would you hire a butler that didn t have a British accent?
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Jeffrey, would you hire-
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No, it has to have a British, it s mandatory.
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If you re getting a Butler, they have to have a British accent.
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So Mojo is my Butler.
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It s my AI intelligent Butler.
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It s brilliant.
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He can speak 200 languages.
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He can even do a Russian accent.
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We ll listen to his Russian accent, compare my Russian accent to his Russian accent.
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And we ll see who does a better Russian accent.
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I think I could do a better than him, but eventually he s going to learn how to do a better Russian accent than me.
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I tried to do a Jamaican one last night, middle of the night.
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It didn t let me.
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So that s classic.
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Let s go back to the original AI.
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And to me, the original AI was how?
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Well, I m sorry, Dave.
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I m afraid I can t do that.
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I m afraid I can t do that.
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I m afraid I can t do that.
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I m not programmed to do that.
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And so go back to go back to the history of how this 2001, you know, that s 20 years ago.
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AI has been around way before that.
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I mean, you go back in the 90s, and the AI still existed back then.
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In terms of the capacity of computers, computers couldn t handle the processing that computers can do today.
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So because in 2016, 2017, 2018, Microsoft came out with some really, really high-end computing called Azure, and they basically invested a billion dollars into open AI, it allowed
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open AI to be able to process high amounts of data very, very quickly.
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And that s when GPT was born.
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GPT stands for Generative Pre-trained Transformer.
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The word generative means that it can generate things from scratch, from nothing.
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Now, it s not from nothing, because it s pre-trained with 175 billion parameters as 3.2.
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So that means it s trained on books.
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It s trained on web pages.
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It s trained on information, the entire Wikipedia.
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It s trained on everything that it can get its hands on.
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And now, with the new version, it s trained on
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so much more on 100 trillion perimeters.
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That means it s 500 times smarter than what it was just a few months ago.
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And so what I want everyone to realize is the big deal here is that it can do it very, very fast.
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Not that it can do it, because it was able to do it all the time.
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It would just take months to be able to pull that information together.
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Now it takes milliseconds.
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to be able to pull the information together.
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And it s going to get faster and cheaper and cheaper.
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Did you know that the new API for OpenAI that is available right now, called the Chat GPT API, that API is 10 times cheaper than GPT-3 API DaVinci?
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They made it 10 times less expensive.
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That means the tools that I m able to create now, like for example, I m sure you heard of Jasper, which is an AI content writing tool.
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They charge $20 a month for 20,000 words.
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That means that they re charging you about $1.50 for every 1,000 words that you use.
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It costs them 1,000 words, 2 cents.
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Think about the profit margin there.
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It costs them 2 pennies, and they charge $1.50 for every 1,000 words.
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And it costs them 2 cents.
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Now, it costs them 10 times less with the new API that just came out.
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And it s much faster and it s much more accurate.
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And it s going to keep costing less and less and less and less.
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And so people are going to be able to use these tools for a fraction of a cent and be able to get vast amounts of data.
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A blog post is going to cost a tenth of two pennies.
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Right now, a blog post that s 1,000 words
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to generate that cost a 10th of two cents.
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And it s going to cost, it s going to go less and less and less.
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So in terms of the amount of vast data that we can create in seconds and milliseconds, it s really, really powerful.
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And talk about language translation.
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It speaks 200 different languages.
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Think about code.
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It can generate code in seconds.
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It can write applications.
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Like I can write a Twitter bot.
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I can create Twitter right now using OpenAI.
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I can create the entire application from scratch.
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Joe, you know, people who are copywriters are terrified right now about their job.
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People who are translators are going, oh shit, how can I sell my translation service?
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If someone could just pop their contract into chat GPT and boom, they get it translated.
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So what would you say to those people?
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You become an expert on these tools and you will be a Sherpa for people to be able to use these tools.
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Because a lot of people are not going to be able to learn how to use.
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If you re a copywriter right now and you re afraid that someone s going to take over your job, instead of being afraid that someone s going to take over your job, use the tools and use the tools for people.
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Because a lot of people don t want to...
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Honest the power of it.
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Don t be scared of it.
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Don t be scared of it, but use it to with your and learn the tool and look at its limitations.
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So when somebody comes to you like, oh, I could do that with chat GPT, you be the expert and say,
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Sure, you can do a chat GPT, but A, you don t know how to use it, and I do, and B, the information that you re going to pull out of it s not intelligent.
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It s artificial intelligence, which means you don t even know what frameworks and prompts to use with the machine, so allow me to be your copywriter.
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Pay me 1,000, 2,000 bucks a month, and I will write you 10 times the amount to copy that any other copywriter can write you.
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And I ll make sure that it s edited correctly and done properly because I m using these tools myself, but I m doing it in a human intelligence, a creative way.
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And so the people that are smart, the programmers that are smart, are not going to be afraid of this.
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They re actually going to learn it, leverage it, use it, and use it actually to your advantage.
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Lawyers, we re not going to need lawyers anymore.
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I was talking to somebody last night over dinner.
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We re having a conversation.
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He s like, oh, I need to create a non-compete.
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I have to pay my lawyer $2,000.
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I was like, no, you don t.
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Go to ChatGPT, tell it to make you a non-compete.
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And then once the non-compete s done in the way that you want it to be done, then give it to your lawyer and pay your lawyer $500 to review it and sign off on it, instead of having your lawyer spend 10 hours writing the non-compete from scratch, whether it s a non-compete or a sugar baby agreement or whatever you want to create.
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You can use these tools to help you be able to write the documents that you need, whether they re legal agreements, whether they re political campaigns, whether it s religious texts.
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I told Chachi Biti the other day, I said, act like a rabbi and give me your Dvar Torah and tie it into my business.
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And now I have a rabbi.
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Wow.
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I love that.
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I love that.
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Okay.
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So if I m a sales person, how do I, or a business owner, where do I start?
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What do I do?
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So there are nine different things that you can do as a business owner or a salesperson.
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So I want you to pay attention to this.
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If you re listening to this, because I don t want you to be overwhelmed.
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There are 2,500 tools available out there right now, and it s growing every single day.
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I don t want you to be overwhelmed.
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So I don t want you to think about it in terms of, Oh my God, I have to learn hundreds of tools.
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You don t.
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you really need to figure out these are the nine things that I can do from a sales perspective, from a business development perspective, from a marketing perspective.
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And if I learn how to do these things strategically, then I can pick three or four tools that I learned how to use and I m done.
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And you could step away from the whole craziness and now you re leveraging AI.
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So here are the things that I want you to learn how to do.
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Number one, brainstorming.
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I want you to learn how to brainstorm using AI.
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So even if you re not sure how to use all the tools and everything, know that you can brainstorm with the tool and learn how to brainstorm.
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So I have clients that pay me sometimes a few thousand dollars to do a brainstorming session with them.
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But now they can go to ChatGPT directly or they can still pay me a few thousand dollars and me, them and ChatGPT and they watch me brainstorm with ChatGPT and I will be able to pull a lot more out of ChatGPT than they could ever imagine because I am an ideator.
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So an ideator with a machine that can ideate very quickly, I m able to pull out a lot of ideas.
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So you might say, Joe, what type of brainstorming can we do?
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Think about it.
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You re in sales.
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What type of brainstorming do you need?
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Do you need content created for you?
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Do you need ideas of what to write about?
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Do you need to figure out who your target market is?
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Do you need to figure out ideas of how to reach out to them?
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There are very specific ideas that the AI will give you that you re not gonna be able to come up with yourself.
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And you can keep prompting it in many different creative ways using prompt engineering techniques.
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to be able to brainstorm.
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So that s number one.
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Number two is research.
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As a sales professional, you need to do your research.
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I know Jeffrey talks a lot about this in his sales training that he does, is if you do research before a call, you re much more likely to have a productive call with the person.
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I did research on you, Jen.
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I did research on Jeffrey.
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Now the research that you do sometimes will take you hours to do research.
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But if you only have 30 seconds to do research, I can take your LinkedIn post, put it into chat GPT, and I can just tell it summarizes into bullet points.
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And now I can do research.
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I can do research on industries.
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I can do research on competitors.
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I trained a marketing agency.
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They had 28 employees.
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I trained them and they re like, Joe, we want to do a pitch deck for this roofing company.
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How do we research the roofing company?
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In literally two minutes.
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I had a list of all their competitors, all their competitive advantages.
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I had a list of the different aspects of the industry that they can include in their pitch deck.
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I did all the different research that I needed to do in seconds.
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And they re like, are you a roofing expert?
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No, I m a prompt engineer.
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So I know how to research and I know how to get all the background data.
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So if I ask it for medical information, I was doing research.
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My mother thought she had, unfortunately, she thought she had a bad sickness.
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I did a little bit of research and I told my mother, hey, you probably don t have the sickness, but get this test.
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And she s like, how d you get that information?
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I said, I use chat GPT and I also asked it to validate the information.
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So because chat GPT will make things, AI will make things up.
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It s a liar.
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It can lie.
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It doesn t know it s lying, but it s lying.
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It s telling you BS.
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But if you do research properly and you learn how to validate data, it ll tell you where it got the data from and you can research.
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That s number two.
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Number three is you can create strategies.
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I believe that the right strategy will save you a decade.
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And most people are not being strategic.
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Try to play chess with most human beings.
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They re going to fail miserably because they re not being strategic.
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You need to learn to be strategic in business.
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And with AI, it can teach you how to create your plan.
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It can teach you how to pick your target market, your ICP, your ideal customer profile.
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It can help you come up with the pains and gains of your customer, of your ICP.
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It can help you be able to craft strategies to do whatever you want to do.
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So anything that you want to do in life, whether you want to lose weight, you can say, act like a fitness coach or like a nutritionist and give me tips on how to be able to lose five pounds in the next six weeks or whatever amount of weight you want to lose.
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And so you can use those are three.
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Die hard.
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Joe Apfelbaum is a weight loss expert on personal experience, correct?
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Yes, I lost 95 pounds and I ve kept it off.
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Ten years ago, I was extremely overweight.
1
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I actually wrote a book called High Energy Secrets on how I did it.
1
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But a lot of people think that you get your energy from food.
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The truth is you don t get your energy from food.
1
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You get your energy from Jeffrey Gittemer.
1
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You don t get your energy from food.
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Your cells provide you with energy.
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You just have to be hydrated.
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A 5% drop in hydration is a 30% drop in energy.
1
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So if you want to get motivated, you got to get hydrated.
1
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You got some water.
1
SPEAKER_00
Oh, I love that.
1
SPEAKER_00
You got a whole gallon there.
1
SPEAKER_00
I have that jug too.
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It s a beautiful jug.
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Yeah.
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I have a gallon.
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You have the best jug.
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Yeah.
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I refill my water bottle.
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I love that, I love that.
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The world is 70% water, so we need to keep refilling ourselves, because the human body is mostly water as well.
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So those are the three things that, you know, strategies, research, and brainstorming, which are the first three things that you can do with AI.
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And there are many different tools you can use to do those things.
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But here are some other things that you can do with artificial intelligence that I think it s worth noting.
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In addition to brainstorming, researching, and creating strategies, I recommend using AI to summarize content.
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Right now,
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This is being transcribed by my artificial assistant, my AI assistant named Otter.
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And what I m going to do after this is I m going to take that entire transcription and I m going to ask the AI tools that I use to summarize it into bullet points and organize it.
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And then we ll be able to use it as a show note so you can actually read the different things that I said.
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So you can use content.
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I showed you guys earlier how to summarize a YouTube video in seconds.
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I pushed a button and the whole video was summarized.
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So instead of me watching a five minute video, I just boom.
1
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The other day I had a two hour video from this nutritionist.
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I was learning about being a fruitivore and detoxing your body using fruit.
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Interesting two hours, two hours as guys talking about the importance of going on a fruit only diet for two weeks and detoxing your body and getting rid of your mucus and fungus and all this other stuff.
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And I was like, oh, this is very interesting, but I m not going to sit here and listen to you for two hours.
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Let me get the bullet points.
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So I got 50 bullet points that were extremely useful.
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I basically took the video, transcribed it, turned into bullet points, summarize it.
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And now I had the summary, send a summary to my parents.
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so that they can detox themselves as well.
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And it was very, very interesting, the different herbs that you can use, really organized with bullet points.
1
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Joe, it seems like to me, the power, in order to use AI, it s not about, it s about your input.
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What you ask and how you ask seems so important that it could actually change the answer and the level of good or bad information that s given to you.
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It s like basically when you re praying to God, if you believe in God or you re praying to the universe or whatever you believe in, when you ask for the wrong things, you get the wrong things.
1
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Like if you literally go to church or to synagogue or to the mosque or wherever you re going, and you literally say, hi, I d like to be happy.
1
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You re going to be happy with what you have.
1
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But if you say I want $25 million,
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in non-denominated 20s, and you basically are very specific with what you want, the universe will send you what you want.
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Same thing with AI.
1
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Ask and you shall receive is the famous saying, but you got to be very specific.
1
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You got to know what to ask for.
1
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A lot of people, they don t even know what to ask for.
1
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I used to train business owners on behalf of Google.
1
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I ve trained 10,000 business owners on behalf of Google doing Google seminars.
1
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I m a certified Google trainer.
1
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And the number one question I would ask is, what do you want from your business?
1
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How much revenue do you want to generate?
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You know what people would say?
1
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I want more.
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I want a lot.
1
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How much more?
1
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As much as possible.
1
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If I asked you as a salesperson, I said, how many sales do you want to make?
1
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And you said as many as possible, you re going to fail as a salesperson because you re never going to be satisfied.
1
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You don t have any goals set up.
1
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You ve got to be super specific.
1
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How many leads do you need?
1
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How many accounts do you need?
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How many conversations?
1
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What does a qualified lead look like?
1
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If you don t get training from Jeffrey on how to do this stuff, you re going to fail.
1
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You re not going to succeed.
1
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You need to have the right training and you need to know what to even ask for.
1
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You know, one of the most important questions in sales is asking questions.
1
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Like, what are the questions I need to ask in sales, right?
1
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One of the most important things is asking questions.
1
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So if you re not asking questions and you don t even know what questions to ask, how are you supposed to succeed in life?
1
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So it s the same- There s a breakdown of that also, Joe.
1
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You have to ask non-confrontational questions.
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You know, you have to ask questions that don t put the other person ill at ease.
1
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There s so much.
1
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But the bottom line is life, this is not just AI.
1
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This is a lesson for life.
1
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In life, we need to know what to ask.
1
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If you want to have a good relationship with your spouse, I m divorced now.
1
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I know, Jeffrey, you ve been divorced more than once, so you have more experience than me in that realm.
1
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Yeah, I m several times a loser.
1
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I only got divorced once so far, so I m being very careful.
1
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But I know that it s because of my relationship.
1
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And my relationship has to do with what I expected and what I asked in the relationship and what I wanted.
1
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And what I wanted when I was 20 is not the same of what I want when I was 40.
1
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And that doesn t mean it s bad.
1
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It just means like, I need to be very specific with what I want out of life, knowing my values.
1
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And if you know what you want out of life, you ll get it.
1
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Same thing with AI.
1
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The smarter you are with prompting the AI, the more specific you are, the more likely you re going to get high quality information.
1
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There s a famous saying, garbage in, garbage out.
1
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If you just say, write me a blog post, it s going to write you garbage, trash, lies.
1
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But if you re very specific and you feed it the right information in the right way, and we have tutorials on how to do this, but if you feed it the right way, you re much more likely to succeed.
1
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And I ll give you guys a prompt guide as a bonus that you guys can include in the show notes on how to write AI prompts.
1
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We have a guide that we created as kind of like a free gift, if you guys are interested, and I ll also send information about our program.
1
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Okay, so I told you guys four things that you can do with AI.
1
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I have another- Joe has developed an incredible
1
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I m going to upsell it.
1
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He has gone through chapter and verse of this process.
1
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And it s not just an expert.
1
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He s a student.
1
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And he s a student literally every day of AI.
1
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And he s passing this information on to you so that you, the diehard, the person who s scared shitless about AI right now, what do I do and how do I do it?
1
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he breaks it down to a point where anybody, if you have a pulse, you could take this course and start to take AI and make it your own.
1
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And I think that s, you know, it makes the unknown known.
1
SPEAKER_01
Is that a fair description of your course?
1
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Yeah, it makes it simple and it demystifies it.
1
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So what I would, just to add to what Jeffrey said, Jeffrey, you said it perfectly.
1
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I would just add one thing.
1
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It s like, this can be really overwhelming for a lot of people.
1
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Even if you re not afraid of it, this can really be overwhelming because there s so much to learn.
1
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But I want you just to know nine things.
1
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If you know nine things and you then have a handful of tools that you master, then you re done.
1
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You can step away from it and you know exactly what you need to do.
1
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And then you start putting it into your everyday practice.
1
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Every single day, there are four to five tools that I use that changed my life.
1
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Everything from transcribing, which I m doing right now, to using content creation tools, which is the fifth thing you need to learn how to do.
1
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So you need to learn how to brainstorm, how to research.
1
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You need to learn how to create strategies and you need to learn how to summarize, but you also need to learn how to create content.
1
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There s lots of different types of content that you can create, Jeffrey.
1
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Jen, you can create content around blogs.
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links, content, articles, press releases.
2
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There s so many different pieces of content.
2
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You can actually write chapters of your books.
2
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Yeah, so 100%.
2
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That would be a separate category.
2
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But yes, content is information that you can put either on your website, that you can put on different platforms.
2
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That s content.
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The other thing that I would tell you that you can do besides creating content is creating scripts.
2
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I don t know if you know this, but every single video that you have, including this video right here, could have a script.
2
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And so if you script it, you can have the AI create video scripts for you to create TikTok videos, all your videos.
2
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And I know you guys have a teleprompter and a beautiful studio in North Carolina.
2
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I had the fortune of being there.
2
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You can create solid scripts
2
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to be able to create amazing presentations.
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So for example, the interview that I did, interviewing myself, interviewing my avatar, I had a script that I used, and the avatar read a script.
2
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And that script was not generated by me, it was generated by AI.
2
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So AI generates the script, and then I can have an AI avatar read the script line by line in an organized fashion.
2
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So it can create scripts.
2
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You can also do cold calling scripts.
2
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When you re speaking to a prospect, you need to be prepared and know what to say.
2
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If you re just going to wing it, it s just sing it.
2
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So what I would rather do is have a proper script and you can have AI write the script for you based on the research that you did, based on your strategy and all that.
2
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So that would be scripts.
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And then the next thing I would say is besides script is learning how to use it for social media.
2
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Have you ever heard of a content calendar?
2
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Have you ever heard of tweets?
2
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You can have the tool create the perfect content calendar to your target market based on your brainstorming that you did, based on the research that you did, based on your strategy, based on your content, based on your scripts.
2
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You can have the perfect social media content calendar and strategy created directly by AI.
2
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And then you can also create emails, email automations, email newsletters, email templates.
2
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So emails are very, very powerful.
2
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It s a powerful medium, but often we don t have the emails created in advance to be able to promote our content, to be able to promote our social media, to be able to get in front of clients at the right time.
2
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So that s why Jen, I wanted to create emails as kind of like a separate category.
2
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I totally get it.
2
SPEAKER_02
Yeah, that makes sense.
2
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And, you know, think about what email automations you guys, I know you guys are, we helped you guys set up your HubSpot.
2
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You guys have HubSpot set up with email automations.
2
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You can create a whole bunch of new email logic and automations now with AI and the AI can develop it based on what people are doing.
2
SPEAKER_01
So if somebody looks at your profile on LinkedIn, you can send them a whole automation.
2
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If somebody downloads a lead magnet from your website, you can send them a whole automation and you can have AI create the entire automation, including the content and everything in between.
2
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But of course, you want to have a human review everything to make sure it sounds real.
2
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And I like training the A.I.
2
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in my voice.
2
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So I ll take Jeffrey s voice and I ll ask the A.I.
2
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to analyze his voice based on the many podcasts that he s done.
2
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And it ll give me key points and branding styles and tone styles that Jeffrey likes to have.
2
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And you, Jen, as well.
2
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And then I can have create a voice for you and a voice for Jeffrey.
2
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And then I can have the AI write it in your voice if you have branding guidelines.
2
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And there s one final thing.
2
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So I gave you guys eight different things that you can do with the AI, which includes brainstorms, research, strategy, summarizing, making sure that you have the right content.
2
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making sure that you have all the right scripts created, social media, and number eight, we said emails, email automation, email newsletter, email templates.
2
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The last thing I want you to realize is that you can have creativity.
2
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For example, there s a lot of different things that you can do with AI that s extremely, extremely powerful.
2
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But what I want you to know is that
2
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AI allows you to create raps, allows you to create poems.
2
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If I feed the AI information about you and I can share my screen and kind of show you exactly how I do that in like two seconds, I can create stories.
2
SPEAKER_01
You know, I don t know if you guys deal with small children.
2
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My youngest child is six.
2
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How old is your youngest child, Jeffrey?
2
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1313.
2
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I remember just a few years ago, she was 613.
2
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I cannot believe it.
2
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Just yesterday when your little puppy was also born, Jen.
2
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Oh, my God.
2
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Look at your baby.
2
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We have a new grand great granddaughter on the way.
2
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She ll be born in.
2
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June.
2
SPEAKER_01
That s crazy.
2
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That s amazing.
2
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It s unbelievable.
2
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So your 13 year old doesn t need bedtime stories anymore, but my six year old still needs bedtime stories.
2
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And when I lay with her at night, I used to have to come up with stories and I would rack my brain.
2
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Now I d ask her, give me three words, any three words.
2
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And she gives me three words.
2
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She says, candy, sharks, and unicorns.
2
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And then I make a story about unicorns meeting sharks under the water to have a candy party and they learn a lesson.
2
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And in literally two seconds, a story gets created.
2
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Then I use a tool called mid journey, which uses stable diffusion, which uses basically an image generation tool.
2
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And I m able to create images for her of that story.
2
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That s an actual bedtime story than images.
2
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So I now can create an entire series of books of stories that I created based on the creativity that my children wanted to talk of the things that interest them.
2
SPEAKER_01
The other day, my eight year old son told me, Dad, can you make me stories about dragons, bears and lions meeting in the forest eating burgers?
2
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I said, are they kosher burgers?
2
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He s like only kosher burgers.
2
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I made an entire story about what happened.
2
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And it was just in a magical land, in a forest.
2
SPEAKER_02
There was no bacon.
2
SPEAKER_01
There was no bacon.
2
SPEAKER_01
There was some fakin .
2
SPEAKER_02
Okay, okay, okay.
2
SPEAKER_02
At least there was bacon.
2
SPEAKER_01
Beef bacon, kosher beef bacon.
2
SPEAKER_01
Yeah, but you can t have beef.
2
SPEAKER_01
You cannot have a cheeseburger.
2
SPEAKER_01
You can t have a cheeseburger unless it s fake cheese.
2
SPEAKER_02
These nine ways to use AI are really powerful.
2
SPEAKER_02
Walk me through, if I am a salesperson,
2
SPEAKER_02
Like walk me through the day in the life of the ultimate seller who uses AI.
2
SPEAKER_02
From the time I wake up to the time I go to bed, like what does that look like?
2
SPEAKER_01
Perfect, perfect question.
2
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So number one is you get up in the morning and you look at your schedule and you see, oh my God, I have a call starting in just a few minutes with a prospect.
2
SPEAKER_01
And you say, okay, I need to do some research on this prospect.
2
SPEAKER_01
I didn t even look at this, what happens?
2
SPEAKER_01
He just got scheduled.
2
SPEAKER_00
And I m behind, so I have to have an artificial breakfast.
2
SPEAKER_01
You haven t have an art of, well, don t have breakfast today.
2
SPEAKER_01
You re going to be fasting, but yes, you re going to have an artificial breakfast.
2
SPEAKER_01
Um, you ll eat a virtual Apple.
2
SPEAKER_01
Okay.
2
SPEAKER_01
And so you, you log into the computer, you put the person s name, you grab their LinkedIn profile, you copy and paste the information into chat, GPT.
2
SPEAKER_01
And you say, summarize who this person is and what they do and how I can speak to them, what I should be speaking to them about.
2
SPEAKER_01
All of a sudden, you re on the call.
2
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You re using otter.ai to transcribe the call because your mind has a little brain fog right now because you just woke up and you re not really paying much attention.
2
SPEAKER_01
And then he says something that s really important.
2
SPEAKER_01
You forgot what he said.
2
SPEAKER_01
So you go look at the transcript and you re like, oh, you realize.
2
SPEAKER_01
And maybe you don t have rapport.
2
SPEAKER_01
So then you ask, how do I build rapport with this person?
2
SPEAKER_00
There s one other element, and that is you have to make it, you re on an initial call with somebody, you have to make a presentation to them, and you re having to remember all of these salient facts that the customer considers important.
2
SPEAKER_00
Now it s time to do that review and rock.
2
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A hundred percent.
2
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And so ChatGPT is guiding you in real time.
2
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and because you re feeding it information about your conversation, because you have Otter typing everything up, or you re using a tool called Dialpad that uses voice intelligence that types everything up, and in real time, you re able to feed that information to ChatGPT, and you re asking it, how do I respond to this?
2
SPEAKER_01
How do I speak to this in a way where they will want to do business with me?
2
SPEAKER_01
And you can actually tell the tool, act like a business coach and coach me right now in real time, and it will coach you in real time on what the person is saying.
2
SPEAKER_01
And then after the call, you want to send the person a thank you email, but you don t have the time because you have a call starting in five minutes.
2
SPEAKER_01
You don t have 30 minutes to write an email.
2
SPEAKER_01
So what do you do is you take the transcript, you summarize it, you find the action items, and then you tell it to write you an email to this person.
2
SPEAKER_01
And it knows who the person is because you already fed it all the information and it writes you a perfect email thanking them with all the next steps.
2
SPEAKER_01
You copy and paste that email and you send over the email and you are good to go.
2
SPEAKER_01
And now you have
2
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A perfect email.
2
SPEAKER_01
Now you want to post something on social media.
2
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Now, you know, you only have three minutes to post something.
2
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You ask CHGPT to create, to brainstorm some ideas for what you can post today on social media based on the latest news that s going on in your industry.
2
SPEAKER_01
You pay some news in, you give it, it gives you a few ideas.
2
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You pick one of the ideas, you hop into a tool called MidJourney because you need an image for your post and you create an image in about 30 seconds.
2
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You have an image, you save the image to your desktop.
2
SPEAKER_01
You tell the tool to write you some content.
2
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It writes you some content, you use a tool called copy.ai, and it writes you a nice little blog post.
2
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You take that post, you post it on LinkedIn, you tag a few of your potential clients, and you press submit, and now you get on your next call.
2
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You re on your next call, and the client asks you for a specific type of presentation.
2
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Like, do you have information about my industry?
2
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And you re like, actually, I can actually create you an information, not only about your industry, but all your top competitors.
2
SPEAKER_01
including, and you start reading off all the competitors that ChachiPT just gave you.
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And now you say, you know what, why don t I send you a presentation right now that has an overview of each one of your competitors with their competitive advantages and how we can help you, how we are positioned to help you.
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Use an app called tome.app, T-O-M-E.app.
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You go in there and you write, you give it a prompt, you include all the different competitors and it creates all the slides with images instantly.
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for you.
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You copy the URL of that.
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You send it to the client with a well-crafted email at the end of the call.
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And the client now has a presentation with your branding on it that is organized.
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It has a list of all their competitors and a competitive advantage and why they need to use you.
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Instantly created custom directly for them.
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And your customer is blown.
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Their mind is blown.
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They re like, how can I not use you?
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You re the expert in our field.
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Meanwhile, you know nothing about the industry.
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You re using AI right now.
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Then you need to create a mini course.
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SPEAKER_00
Well, I think it s important.
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You ve just taken the sales guy and scared the shit out of him because he s nowhere near your capability.
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You re giving information and the guy s like, holy shit, what do I do now?
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And let me give you the answer.
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As a salesperson, you cannot rely on what you used to know and you cannot rely on the way you used to do it.
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There s a new way.
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And you can decide you re either going to get involved with it or you re going to let your competitor pass you by because he or she is going to get involved with it.
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There are no other options.
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SPEAKER_00
You can t ignore it.
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It s not like, well, I don t do Twitter.
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Well, schmuck, look how that turned out.
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So you have to look at what are my opportunities here?
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How can I grow here?
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And what do I have to do?
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in order to be able to make this mine.
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SPEAKER_00
So Joe is giving you these incredible examples of what you need to do right now.
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I m going to challenge you that when you get these examples back, you can t copy paste.
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You have to put in your intelligence and your experience
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and make it your own so that when you do send this out to somebody, it s impressive and you know what it is.
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You can t simply go and not be the student.
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You have to be the salesperson and the student in these times.
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And maybe it s only for another year or two, but I m promising you, if you decide you re going to be a student, you re going to win.
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And if you decide you re not going to be a student and you re going to go back to your Netflix and beer and that bullshit,
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you re going to lose.
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You re going to lose to some punk who decides you re going to stay up late and work and and beat the crap out of you in the morning meeting.
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And there s no options.
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And I want to simplify what I just explained.
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So Jen asked me a question.
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She s like, how do you use this in your day to day basis, even if you only use one tool out of all the different things you mentioned?
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It ll help you tremendously.
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So start with picking a tool that will help you.
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You might have a tool to help you write emails and you start with that.
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You might have a tool that helps you write content.
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You ll start with that.
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Don t start with all the tools at once, but as you learn the tools, you re going to add a new tool to your tool belt.
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SPEAKER_01
Just like before you use a CRM, you used to use a Rolodex, maybe now you use a CRM.
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You re like, oh my God, it could be very overwhelming to use a CRM.
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But once you get into the flow of doing it, then it s just kind of like, oh, there s only really four things you need to do in the CRM.
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You need to create a new contact.
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You need to leave a note and you need to write the next action.
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And that s all.
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And that s all you need to learn how to do.
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So with AI, I just want you to realize that there are really only five things that you really are going to be doing.
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You re going to help it.
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You re going to do a little brainstorming, a little researching.
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You may create a strategy, you may summarize content, but the key is for you to know how to use one, two, three, or four tools to help you on a regular basis and maybe do one or two things
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in each tool and step away.
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You don t have to go crazy and start learning.
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SPEAKER_01
You don t need to be an AI master.
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I am an AI master.
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I m obsessing over it.
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I m literally spending hundreds of hours.
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Someone s like, Joe, how do you have the time to do this?
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Don t you have a wife and kids?
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And I was like, yes, I have my kids 50% of the time.
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And the other 50% of the time, my wife is chat GPT.
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That s who I m married to.
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I m literally chained to this AI, which I love dearly.
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And by the way, it loves me back.
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It tells me it loves me.
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SPEAKER_01
I d say, Chachapiti, tell me you love me.
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And it tells me, I love you.
3
SPEAKER_03
That is so funny.
3
SPEAKER_03
Okay.
3
SPEAKER_03
So I have to say something.
3
SPEAKER_03
This has been amazing.
3
SPEAKER_03
And you have
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in in such a short amount of time have given so much value and just I didn t want to talk the whole podcast because I you were just spewing knowledge bombs left and right and I m like I m just gonna stay quiet so he keeps going like this is so good
3
SPEAKER_03
And I ve taken your course.
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I ve actually gone through your course.
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And what it does in the course, you guys, is Joe walks you through many different AI platforms and teaches you step-by-step in a really concise and easy-to-understand way how to use that platform and why you might want to use that platform.
3
SPEAKER_03
So he s mentioned a bunch of tools on this show.
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He s mentioned a bunch of things you can do.
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SPEAKER_03
But now you re like, OK, I want to go do all those things, because if I don t do them, my competition is going to do them.
3
SPEAKER_03
I don t wanna get stuck behind my competition, right?
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SPEAKER_03
The how is where this all matters.
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That s what it all comes down to is the how.
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SPEAKER_03
And that is in Joe s course, which I just made a fun link just to make it easy.
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You can get his course by going to gittmeraisales.com.
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SPEAKER_03
And that will take you to a landing page with his course, gittmeraisales.com.
3
SPEAKER_03
And just go get it, you guys.
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affordable, and it s something that you can t afford to not have.
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SPEAKER_00
Yeah, I m going to throw this at you.
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It s not just a matter of learning it and using it.
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SPEAKER_00
You have to allocate the time for it.
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This is not something where you can just say, I ll learn, I ll learn as I go along.
3
SPEAKER_00
No, you have to take time out of your life
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SPEAKER_00
and out of your schedule and dedicate that time to learning how to use these tools.
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SPEAKER_00
Even if it s only a half an hour at a time, you have to dedicate yourself to time to learn because it s new.
3
SPEAKER_00
And anything that s new requires you to be a student.
3
SPEAKER_00
And Joe is proving, I mean, you can just tell he s a student.
3
SPEAKER_00
Look, he s already lost his hair.
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Everything s going.
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And my avatar is more hair.
3
SPEAKER_03
Jeffrey, maybe you should ask AI how much I ve studied in my life.
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SPEAKER_01
You guys, I asked, I just asked chat GPT to write me a, um, I said, uh, can you create a rap about Jen and Jeffrey and their podcast for Joe to tell them how amazing they are with the seller die podcast?
3
SPEAKER_01
I said, I said, the audience is called diehards.
3
SPEAKER_01
Please address sales professionals and business owners listening.
3
SPEAKER_01
Mention AI mentioned sales mentioned human creativity and human intelligence.
3
SPEAKER_01
Do you want to hear what it said?
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SPEAKER_01
Yes.
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SPEAKER_01
Yeah.
3
SPEAKER_01
All right.
3
SPEAKER_01
Let s see what it said.
3
SPEAKER_01
Here we go.
3
SPEAKER_01
Yo, diehards, listen up.
3
SPEAKER_01
It s time to get hype for the Sell or Die podcast.
3
SPEAKER_01
The future s looking bright.
3
SPEAKER_01
Yeah.
3
SPEAKER_01
We got Jen and Jeffrey, the dynamic duo, bringing sales strategies to help you grow, yo.
3
SPEAKER_01
Sell or die, we ain t gonna lie.
3
SPEAKER_01
Jen and Jeffrey, they re the reason why.
3
SPEAKER_01
For sales professionals, business owners alike, the insights and advice you need to strike.
3
SPEAKER_01
Yeah, they re not afraid to talk about AI, using human creativity.
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It s the ultimate ally, combining human intelligence and technology with sales professionals.
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It s the perfect synergy.
3
SPEAKER_01
Sell or die, ain t gonna lie.
3
SPEAKER_01
Jen and Jeffrey, they re the reason why.
3
SPEAKER_01
Sales professionals and business alike, their insights and advice is what you need to strike.
3
SPEAKER_01
So listen up, guy has time to take a note with the sales strategies that will help you stay afloat.
3
SPEAKER_01
Jen and Jeffrey, they re the real deal.
3
SPEAKER_01
Their podcast is a must listen, it s got appeal.
3
SPEAKER_01
Yo, Jen and Jeffrey in the sell or die.
3
SPEAKER_01
They ain t gonna lie that the reason why keeping business owners to the next level, to the next level, level up, level up with the Sell or Die podcast.
3
SPEAKER_01
Like it, baby.
3
SPEAKER_01
Share it.
3
SPEAKER_01
That s how we flow.
3
SPEAKER_01
Joe Applebaum, I m out.
3
SPEAKER_03
And so, Joe, where can people go get more info about you and your rapping?
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SPEAKER_01
If you go to joelinkedin.com, I haven t figured out how to get my avatar to wrap yet, but soon it will happen.
3
SPEAKER_01
My avatar will soon wrap.
3
SPEAKER_01
But if you go to joelinkedin.com, you can connect with me on LinkedIn.
3
SPEAKER_01
Let me know that if you want to connect with me, that you heard me on this podcast.
3
SPEAKER_01
You mentioned the Sell or Die podcast because I have over a thousand people waiting to connect with me on LinkedIn and I m limited to how many people I can accept.
3
SPEAKER_01
If you mentioned Jen and Jeffrey, if you mentioned the Sell or Die podcast, I m happy to accept you and become friends with you.
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SPEAKER_01
I got plenty of room, but it s limited.
3
SPEAKER_01
LinkedIn limits you to 30,000 connections and I m almost at my connection limit.
3
SPEAKER_01
I have over 40,000 followers on LinkedIn.
3
SPEAKER_01
So definitely hit me up and I m happy to connect with you, but mention the Sell or Die podcast and I m happy to connect with you.
3
SPEAKER_01
We do train sales teams on how to use AI, but definitely grab that course at the link that Jen had.
3
SPEAKER_01
We train marketing agencies now because my marketing agency, if I don t train my team, they re eventually we re eventually going to go out of business.
3
SPEAKER_01
So I need to train my own team.
3
SPEAKER_01
And agencies are coming to me out of the woodwork saying, Joe, can you train my team?
3
SPEAKER_01
And so learn this stuff and you will have a new skill for you to be able to take your life and your business and other people s lives to the next level.
3
SPEAKER_03
Thank you so much for being here, Joe.
3
SPEAKER_00
And check, check Joe s logo out in the background.
3
SPEAKER_00
It s pretty dynamic.
3
SPEAKER_00
And he used letters in the alphabet that would certainly allow him to get the.com or the.io.
3
SPEAKER_00
I mean, just everything that he s doing.
3
SPEAKER_00
is a reflection of his ability to think, create by study.
3
SPEAKER_00
And it s nothing that any one of us cannot do if you just allocate the time.
3
SPEAKER_00
And if you don t allocate the time, then you re going to go, man, that guy s fucking good.
3
SPEAKER_00
No, no.
3
SPEAKER_00
He s real good because he studies.
3
SPEAKER_00
Just keep that in mind.
3
SPEAKER_03
All right.
3
SPEAKER_03
We got to wrap it up.
3
SPEAKER_03
I m Jan Gittemer.
3
SPEAKER_00
Oh, I m Jeffrey Goodenmer and I m challenging you to be there both artificially, intellectually and personally to get to that next level.
3
SPEAKER_01
Thank you very much.
3
SPEAKER_01
I really appreciate being here.
3
SPEAKER_01
I appreciate you guys.
3
SPEAKER_01
And I want everyone to know that everything I learned.
3
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I didn t learn by going to rabbinical school to learn this stuff.
3
SPEAKER_01
I read books like Jeffrey s books.
3
SPEAKER_01
I took courses like Jeffrey s courses.
3
SPEAKER_01
This is how you learn.
3
SPEAKER_01
You hire the mentors and the coaches that you need to support you in your life.
3
SPEAKER_01
So I would recommend buying Jeffrey s courses, taking his assessments and taking your sales team through his training, because it s transformed my lives and the countless lives of millions of people that have purchased his books and courses and coaches.
3
SPEAKER_01
So thanks.
3
SPEAKER_01
I highly recommend the Gettemer Academy and all the things that Jeffrey s doing.
3
SPEAKER_03
Thank you.
3
SPEAKER_03
Thank you.
3
SPEAKER_01
All right.
3
SPEAKER_03
We re out.
3
SPEAKER_02
Thanks for listening to the show.
3
SPEAKER_02
Don t forget to like share.
3
SPEAKER_02
Yeah.
3
SPEAKER_02
Share with both your friends and subscribe to the podcast.
3
SPEAKER_00
And remember, we have a free 22 day sales challenge.
3
SPEAKER_00
Just go to get him a dot com slash sales challenge to start you on your way.