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Hey, before we get started today on the personal brand makeover episode, Brian and I want to share with you a very nice little checklist that we did.
0
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It s called the Personal Brand Makeover Checklist, appropriately so.
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You can find it at advancedsellingpodcast.com slash makeover.
0
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Make sure you go there so you can follow along.
0
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Some of the things that we re going to be talking to our constituents about on these personal coaching makeover sessions will be found there, but there s lots more there.
0
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It s definitely something you need to be looking at for your business.
0
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Advancedsellingpodcast.com slash makeover.
0
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Part two, second installment of our brand makeover.
0
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We re really excited about this one today because we ve got a lot of listeners who are already in the B2B sales world and that sort of thing.
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And then when we put out our little brand makeover, we actually got a couple of students to do this.
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So we are with one of our aspiring business professionals, and it makes me
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very happy to think about the future of business when I meet people like our guest here.
0
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So our personal brand makeover guest today is Michael Cizek.
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And he is a student at the University of Florida.
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We need to do the gator chomp thing, right?
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We re doing the gator chomp, Michael, so you can see us in the studio if we do the video.
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And he wrote a great letter and note about wanting to do this.
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And so just by the fact that you, A, listen, and B, took the time to write this out.
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want to engage in this tells us a lot about who you are already.
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So kudos to you for doing that.
0
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Why don t you start off, just give us a little bit of background.
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First of all, just where you come from, kind of where you grew up, things you did, how you got to here, maybe just a minute on that.
0
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And then as we go through this, Bill and I will ask you some questions following that, and then make some recommendations about your personal brand that you should be able to implement right away as soon as we re done with this little coaching session.
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So good on that, Michael?
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Yeah, sounds great.
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Thank you very much, Ryan and Bill.
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I really appreciate you taking the time to talk with me today.
0
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So I grew up in Florida and in the Seattle area, and ultimately ended up deciding to go to the University of Florida.
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And now I m a senior.
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I m doing an undergraduate degree in marketing and a master s of international business.
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And my ultimate goal is to be a business owner and entrepreneur.
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But there s no clear path to that point.
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I m not big on this idea of a path.
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My dad said growing up that the decisions you made yesterday are what got you to here today and the decisions that you ll make today will lead you to where you re heading tomorrow.
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And so wanting to get into business, I need to get to the core of every business and that s sales.
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Sales is business.
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And so I want to intimately know how to sell before starting my own business.
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And so in order to stand out in a crowded room full of marketing majors who are all wannabe salespeople, I wanted to start developing some pretty strong personal branding.
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So I ve created a blog centered around everyday leadership or leadership you can use every day and I think have fine-tuned my LinkedIn to be noted, but that s about it.
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I m really looking forward to talking today about ways that we can continually improve the personal brand, and so that I can sell, I think, a pretty important product, and that s myself.
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I knew you would be like this.
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He s really, really good.
0
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But I applaud the way you communicated that, because just for those of you who feel like you re a really good communicator, go back and listen to from the time that Michael started his sentence.
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He said, first of all, guys, I want to thank you for having me on today.
0
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all the way in a minute and a half, he completed this whole thought process.
0
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He didn t go on rabbit trails.
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He didn t talk about stuff that didn t matter.
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He was very intentional and specific about that.
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So if we can take that
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Skill that you have already developed.
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I m sure you ve worked on it.
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I m sure your father sounds like an awesome guy I m sure he s helped you but we can take that communication style and explode this thing to the world I don t think you need to be the smartest guy in the room I think you will be accepted and you ll get opportunities thrown at you because of how you communicate so don t forget about that as one of your talents and skills is just the the the
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pure skill of saying things that land.
0
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Yeah.
0
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And what we re going to add to that, Michael, too, because what we do in these coaching sessions is we try to find bits and pieces about you and your story, and then we try to pepper them through what s consumer-facing or customer-facing, which is your LinkedIn, Facebook, Twitter.
0
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email communications, right?
0
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And so the things that you said, the story that you told your dad, the way that you pronounce your name, because Michael s name is spelled C-I-Z-E-K, I m sure you get all the time, Cizek, Chizek, and you gave us a story.
0
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It s kind of like when you re in a boat and it s shaking back and forth and you don t feel well.
0
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Yeah, see, right, you get everything, right?
0
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All of those things are personal branding elements, all right?
0
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And so really important for you to put those personal branding things in here.
0
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So we re going to go through now and start to talk about that.
0
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Tell me a little background about, so you mentioned your dad.
0
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What made you be drawn to business in the first place?
0
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Because you seem like just a passionate young guy.
0
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You could say, I m a passionate young guy, and I m going to go find a cure for cancer.
0
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I m a passionate young guy.
0
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I m going to go be an astronaut or an engineer.
0
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Why did you pick business?
0
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Yeah, I think that s a great question.
0
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Thanks for asking it.
0
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So business.
0
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Business is what really drives the world today.
0
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And I feel that with the values that I ve been instilled with in growing up and kind of the lessons that I ve learned along the way, that business would just be a really strong fit.
0
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I m big on leadership.
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and working with others, and really just working with a team towards a common goal.
0
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And business just makes the most sense to do that.
0
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And I don t wanna be a doctor.
0
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The whole chemistry thing just, woo, right over my head.
0
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So business makes the most sense.
0
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Awesome.
0
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Okay, I m going to, this is your first, and as Brian and I have said in the past, this coaching is to help you.
0
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This is not to ridicule you, or demean you, or belittle you in any way.
0
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it s to help you.
0
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So I m going to give you one small piece of advice here.
0
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You need to do better than that.
0
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I wouldn t say that to someone who didn t have the pure skills that you have, but for you, Michael, you need to do better than just, I ve got good values and that s why I went into business.
0
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I think there s a deeper reason here.
0
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I think you think you can change something
0
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in business and in sales that maybe you couldn t change in another part of the world.
0
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So I want to know more about that.
0
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I think you can do better.
0
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I think you can write something.
0
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I think if somebody were to say to you, why do you want to get into sales?
0
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I think that answer is really important.
0
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And I think you can go deeper with that and think about it.
0
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You listen to a lot of podcasts.
0
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You listen to ours.
0
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I saw some of the books you ve read.
0
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I mean, you re consuming a lot of content.
0
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Now, what we need to do is take all that content and push it through the Michael Cizek
0
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funnel and filter and say, OK, for you, why do you want to do this?
0
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I think there s something deeper there.
0
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Yep.
0
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A way to do that, Michael, is just start to capture on a piece of paper.
0
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This is good coffee shop earbuds exercises.
0
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Just capture some stories growing up.
0
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You re still on the younger side of life, but you ve got stories, right?
0
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And it could be a story where you saw
0
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your parents interact about money, or you saw this friend of yours whose dad owns a business, kind of like Robert Kiyosaki in the book, Rich Dad, Poor Dad, and just start to capture the stories that led you to this place of business.
0
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And I think that ll help draw out what Bill s talking about, because I agree, there s a, I know there s a story, there s more story there.
0
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You just need to be able to capture it, that s good.
0
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And in all the reading and listening
1
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that you do.
1
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You know, I can read a 200-page book in a few hours, and usually it s the 198 pages that don t mean much, but man, sometimes there s that half a page or a paragraph or a couple pages in the middle that really resonate with me.
1
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And so you ve got to figure out the same thing.
1
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Of all these things that you re reading, what s really resonating?
1
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What s that word or that sentence or that paragraph or that page that really strikes you?
1
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And pay attention to that, because somewhere underneath that is some real meaning.
1
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in this.
1
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And so that s where you can maybe get a little bit deeper about why business, why sales.
1
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And so we ll head off that topic.
1
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But I think you can do better, and I think you will.
1
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And I would let yourself imagine a little bit and create something there.
1
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Good stuff.
1
SPEAKER_01
Can we move into the properties here?
1
SPEAKER_00
You better be OK with that.
1
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The idea of why.
1
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Thank you very much.
1
SPEAKER_00
Yes.
1
SPEAKER_02
Yeah, it s good.
1
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So Michael, we re going to move into your online properties.
1
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We re going to start with LinkedIn here first.
1
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So we re on your LinkedIn page.
1
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And again, we re talking about personal branding.
1
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You have lots of really good things here.
1
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What we look for here is, are there points of your personal story that make you stand out?
1
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Like you said earlier, you re in a room full of hundreds of marketing students all trying to get a job or stand out.
1
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How do I look different?
1
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I m looking for places here that look different.
1
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And in yours, I find a lot.
1
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So I find the things that you ve done, created a car show, created this, created a website, sold Scoop.
1
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Those are all their stories behind all those things.
1
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They re intriguing, right?
1
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The invisible ice cream.
1
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They re just some real intriguing things that you stood out at the football game.
1
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And being a football guy myself, I know what that feels like, to stand in front of 88,000 people.
1
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Now, they re usually not cheering for me.
1
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They re usually yelling at me and booing.
1
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Because I m the ref, but for you, that was great.
1
SPEAKER_02
So great elements here.
1
SPEAKER_02
As you start to move into your senior year and graduation, there s a lot of broadness here.
1
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I m going to suggest that you start to pare down the message to focus, right?
1
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Because you re very good here, and I m big on sales and kind of everything.
1
SPEAKER_02
At some point, there are
1
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1,000, more than 1,000 different sales types of jobs, right?
1
SPEAKER_02
So I m going to ask you to think about paring down to what you really want to do.
1
SPEAKER_02
So do you want to do business-to-business sales, business-to-consumer?
1
SPEAKER_02
Do you want to do inside sales, outside sales?
1
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Medical.
1
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Do you want to do medical device?
1
SPEAKER_02
Yeah, just things like that.
1
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Do you want to sell capital equipment?
1
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Do you want to sell a service?
1
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Normally, all my advice in this drill goes the opposite way.
1
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What s interesting in yours is you ve got, to me, the stuff that Bill and I would tell you is great already.
1
SPEAKER_02
I m actually going to have you put some intellectual things in here to be a little bit more precise and specific.
1
SPEAKER_02
Did I want to work for a Fortune 500 company, or do I want to work for a startup?
1
SPEAKER_02
Do I want to work for a second stage startup, where they ve already done a few rounds of they re already revenue positive or whatever?
1
SPEAKER_02
Or do I want to build it from scratch?
1
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What if he doesn t know?
1
SPEAKER_02
Oh, he needs to start to figure out.
1
SPEAKER_02
Yeah, so the process is, and you may not know Michael, and that s OK.
1
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You do these kind of decision trees, like your dad said.
1
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You can put things down.
1
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So you go corporate Fortune 5 startup.
1
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It s like a grid.
1
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So if you put corporate Fortune 5.
1
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So I started my career at Procter & Gamble.
1
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It doesn t get any more conservative.
1
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We sell a deodorant for 150 years.
1
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all the way on the other side is a brand new startup with one employee.
1
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And so that s a grid, right?
1
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And so I put myself on the grid.
1
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What s my ideal scene?
1
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You re starting to develop your ideal scene.
1
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You put a little asterisk there.
1
SPEAKER_02
Then you might go income.
1
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How do I want to make my money?
1
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Do I want 50% of my income and kind of base guaranteed stuff with 50% variable?
1
SPEAKER_02
Or do I want to be 100% commission?
1
SPEAKER_02
And there s a grid there, right?
1
SPEAKER_02
There s a continuum.
1
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And so what you start to do is really hone in on your ideal scene.
1
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Does that make sense?
1
SPEAKER_02
And that will help people know you and what you re all about.
1
SPEAKER_02
And people struggle with that.
1
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And you would be one of these, I think, because you want to be all things to all people.
1
SPEAKER_02
Like, I want to do everything, right?
1
SPEAKER_02
And I would encourage you to start to focus on it.
1
SPEAKER_02
You re ahead of the game.
1
SPEAKER_00
Yes, and it s funny you bring this up.
1
SPEAKER_00
Yeah, it s funny that you bring this up because I ve definitely started already in my head.
1
SPEAKER_00
I ve made some of those decisions of who I d like to work for.
1
SPEAKER_00
But I was a little bit scared to put them online, because I wanted to paint that broad picture of, let s have a conversation, let s talk this through.
1
SPEAKER_00
And really, being open to a lot of opportunities, in my head, is better than being focused on just a few things.
1
SPEAKER_00
But I totally hear what you re saying.
1
SPEAKER_01
It makes a lot of sense.
1
SPEAKER_00
It makes a lot of sense.
1
SPEAKER_00
It makes a lot of sense.
1
SPEAKER_01
Here s the problem you re going to have, though.
1
SPEAKER_01
I can feel it coming right now, is you are going to be wanted.
1
SPEAKER_01
You re going to be in demand in the world.
1
SPEAKER_01
And it s going to feel damn good to get the call from Caterpillar, whoever, that says, hey, we want you to come and interview.
1
SPEAKER_01
And you re like, wow, Caterpillar.
1
SPEAKER_01
And then you get there.
1
SPEAKER_01
And I m not saying Caterpillar is bad.
1
SPEAKER_01
But you get there.
1
SPEAKER_01
And they don t let you blog.
1
SPEAKER_01
And they don t let you be an entrepreneur.
1
SPEAKER_01
And they don t let you put your own LinkedIn site up.
1
SPEAKER_01
So you ve got to ask yourself the question is, what do I want?
1
SPEAKER_01
from my ideal scene, as Brian says.
1
SPEAKER_01
And if it s entrepreneurial leeway, then you write that down.
1
SPEAKER_01
And when you re talking to Oracle, you ve got to understand, they don t do that.
1
SPEAKER_01
You can t do that there.
1
SPEAKER_01
And so it s not that it s a bad company.
1
SPEAKER_01
It s just for you, it may not be perfect.
1
SPEAKER_01
So I think this ideal scene exercise is really good for you, because you will be in demand.
1
SPEAKER_00
I can tell you right now.
1
SPEAKER_01
You have to be focused on what do you want from this world.
1
SPEAKER_01
Okay, before we go any further, I want to talk about Breather.
1
SPEAKER_01
Breather is one of our great partners here at the podcast.
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SPEAKER_01
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Where s the most convenient location?
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Will it be professional?
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Will there be good Wi-Fi?
1
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Will the boss approve?
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Or will there be too many fluorescent lights?
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They are in LA, New York, San Francisco, Palo Alto,
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SPEAKER_01
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1
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Go to breather.com slash selling.
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SPEAKER_01
That s $100 off first booking.
1
SPEAKER_01
When you go to breather.com slash selling, breather.com slash selling.
1
SPEAKER_01
Very good.
1
SPEAKER_01
OK, a couple of things.
1
SPEAKER_01
I really like the way you ve taken, and by the way, we should tell our listeners, this gentleman s name is Michael Cizek.
1
SPEAKER_01
We ve already said that, but it s spelled C-I-Z-E-K.
1
SPEAKER_01
Cizek.
1
SPEAKER_01
Cizek, sorry.
1
SPEAKER_01
And if you ll go to michaelcizek.com, you ll see his website.
1
SPEAKER_01
And what he s done there is he has repurposed his blogs from LinkedIn.
1
SPEAKER_01
I m not sure which ones came first.
1
SPEAKER_01
But if you looked at his LinkedIn articles, looked at his blog articles, they re exactly the same.
1
SPEAKER_01
And it s not, I don t think it s just a feed.
1
SPEAKER_01
I think you ve actually put them in both places.
1
SPEAKER_01
That s perfect.
1
SPEAKER_01
And you ve got an awesome website.
1
SPEAKER_01
Here s one question.
1
SPEAKER_01
Why don t you have any video on your website?
1
SPEAKER_00
I don t have any video to share.
1
SPEAKER_00
What would be a good video to share?
1
SPEAKER_01
Well, you have an iPhone?
1
SPEAKER_01
Take your iPhone and have a friend of yours.
1
SPEAKER_01
You can film him and he can film you.
1
SPEAKER_01
And on your About page, just craft a little one to two minute video talking about you, what you re hoping to accomplish, what you believe in, what you don t believe in.
1
SPEAKER_01
Just give me two minutes on you and put it on that About page and take all that copy off.
1
SPEAKER_01
and create, give it, I don t know if you re an editor type, but give it to somebody in the editing department there at Huff Business School, in the land of the Gators, and have them create some kind of nice little two minute video for you.
1
SPEAKER_01
And it doesn t have to be overly produced, it s you looking into the camera, talking to someone about you and what you re trying to accomplish, what you love in life, that will turn heads, and you can also put that on your LinkedIn profile page too.
1
SPEAKER_01
I love it.
1
SPEAKER_01
I love it.
1
SPEAKER_01
I love that idea, Bill.
1
SPEAKER_02
Makes it more fun.
1
SPEAKER_02
Yeah.
1
SPEAKER_02
Yeah.
1
SPEAKER_02
It s really good.
1
SPEAKER_02
You could even do, you could go to the business school, and you could do like a five questions, 30 seconds with either the recruiters, so the people that are coming on, the companies that are coming to look for students.
1
SPEAKER_02
Like you re doing an advice thing.
1
SPEAKER_02
So you re going to the recruiters, and you re saying, hey, can I get you for a video?
1
SPEAKER_02
I do this thing for our students a little bit just on my own.
1
SPEAKER_02
I like to ask, what s one must-do thing in an interview, and what s one never-do thing?
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And ask every recruiter that.
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And it s C6 must-do, never-dos.
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And you post it up once a week or every other week.
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And your student friends, peers can go look at it.
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And you create connections.
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So you re saying create like a little online.
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A series.
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program of some kind with that.
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Yeah, I like that.
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It s like C-6 do s and don ts or whatever, or it s inside, it s gator bait, something like that.
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So it s gator bait.
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That s a Florida State thing.
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Do they call that gator bait?
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I m gonna get in trouble.
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I should stop while I m right here.
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I ll leave it.
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I ll leave it alone.
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Everybody who comes to the swamp is gator bait.
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That s what it is.
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There you go.
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But I like that.
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I like that a lot.
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I think that you can do that because you have read and consumed
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a lot of content and you re a bright kid.
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And me at 22, I could never have done that.
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I would never have been able to do that.
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So take advantage of where you are in your life now.
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You have, as Kevin Kelly, who wrote the article about the 1,000 true fans, says, this is the most awesome time to be starting your career.
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There has never been a better time, but only if you take advantage of what s available to you.
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Yeah, really good stuff.
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Why on your Twitter you looked at we looked at your Twitter I did you don t talk much about this stuff on your Twitter It s mostly sports and gator and that s cool.
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Do you not use Twitter?
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Do you not believe it s a platform for business?
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No, I think Twitter is a great platform for business.
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My my one struggle with Twitter is Is the amount of time it takes to to be fully engaged?
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I ve heard of people, you know
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planning out their tweets and scheduling them, but just the idea of having to interact with everybody and always staying up-to-date really just takes a lot of time away.
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I think that it s valuable to have that tool online for you, but my philosophy, I would
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I would rather invest into the relationships that I have face-to-face instead of spending that time looking at a screen.
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And I know that that s an extreme example, but that s why I m not on Twitter nearly as much.
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Yeah, I think I m OK with that answer.
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Yeah, yeah.
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I think it s one of those things you ask yourself, how is this asset?
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All these social media things are assets, and I have to choose where I invest in my assets.
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The one reason I ll totally let you have that one, too, Michael, is because you have your own website.
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And given this idea that Bill came up with doing a little video thing that we talked about, maybe then it becomes a series.
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That, to me, is because the other thing that does, Michael, if you re doing the video thing, is that that s giving you both your fixes.
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It s giving you a face-to-face interaction.
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You re chasing people down.
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You re interacting live with them.
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Then you re just holding your iPhone up for a minute and a half, if that, getting a piece from them.
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And then you re posting it up in a social media place where people can consume it.
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That s probably a better use of your time.
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That s a good thing.
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There s his website.
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Yeah, it s beautiful.
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So let s say, can we talk about the website a bit?
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Can we talk about your website now, Michael?
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This is about, again, we talked a little bit about, we ve got a theme here with you in the coaching, which is focus, all right?
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And the answer doesn t matter.
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What does matter is that it s focused.
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So when you go to the top, Bill, scroll into the top, it says, Michael Cizek, everyday leadership.
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So the question is, are you into leadership?
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Are you into sales?
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Are you into entrepreneurship?
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And I know your answer right now is, well, kind of all of them.
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So you need to ask yourself, this is your brand.
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What do you want your brand to be about?
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Because right now what it looks like is you like nature.
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That s a beautiful scene you got there, and hiking and that sort of thing.
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And you re a leadership guy.
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Right?
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Which is not bad.
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I m not saying that s not a bad thing.
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You just need to make sure that as soon as I land here, what I see lets me get to know you, and Bill said in another coaching session, in about two and a half seconds.
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I m like, I see what this dude s all about.
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Right?
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And that takes some effort to figure out.
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Yeah.
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I agree.
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So do you have any advice on specifically how to narrow down that focus?
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Just sit down and brain blast it out?
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Or do you have any?
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Good tips on how to to really narrow that we do we have to charge you for them.
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So I m sorry.
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I m kidding Cook get your dad s credit card.
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No, I m kidding It s it s to me my quick top of the head answer when they teach anyone to do this stuff is this is a it s more about the process and
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that you go through.
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So the process begins about writing about the things that you, when I m teaching this to clients, I ll do this little four box grid that says on one hand, so it s got two axes, right?
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So on the far right side axis, it says what I love to do, and on the far where it s .00, it says what I hate to do.
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And then on the Y axis, it s what I suck at, and then on the top end of the Y axis is what I rock at.
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So you see that?
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I got suck, rock.
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I got hate, love.
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And then I got four quadrants.
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You want to live your life up where you rock and you love it.
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That make sense?
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You don t want to spend your days doing things that you suck at that you hate.
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And that s a little framework for you.
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You can take that and just start to fill in those boxes.
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And you fill in everything about them.
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You know, you fill in like, oh, I love to meet people face to face.
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I hate organizing things.
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I love to do this.
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I hate to do this.
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I m really good at this.
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I suck at this.
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And you start to plot the points on there.
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And then what s in that top right grid, which is what you love to do and what you rock at, becomes what goes here.
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That make sense?
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Yeah.
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I love it.
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Personal SWAT analysis.
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That s what it is.
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It s exactly what it is.
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Yep.
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On what you love at, love, hate, rock, and suck.
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As far as your graphic there, it s a beautiful scene.
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It s a scene, for those of you who aren t following us, it s a scene of a valley amongst two awesome-looking mountains.
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It looks like it s in, where is that?
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Is that your picture or is that a stock photo?
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Yeah, I took that picture.
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It was in Switzerland.
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Switzerland, wow.
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I was awestruck.
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It didn t look like Indiana.
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Yeah.
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Now, what s interesting about, this brings up a good point, and I m not sure how to do this, Bill.
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So I could think that s a stock photo, because it s so good and cool.
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I m like, oh, this guy just grabbed this off the internet.
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But you took the picture.
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So how do we know that this is Michael s?
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You know what I mean?
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Well, he could say, 2016 Switzerland trip or something.
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Yeah, or something.
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But here s the deal.
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I don t know if that, I mean, I think it s awesome that you took it, but I think you have to, on this website, this website is going to be visited by people who are interested in hiring you.
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And so you ve got to keep that in mind, too.
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I would make it more of a little bit
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business slash personal, and maybe it s a shot of you in front of a group of people teaching them.
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I know you did, if you have any pictures from your background of when you did the fundraising.
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I like the picture of you in the invisible ice cream.
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Is that you or is that a couple of your colleagues?
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That s me, yep.
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I was selling the ice cream in Portland.
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I was in full Portland regalia.
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Yeah, I mean that s cool.
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That might be a good banner picture here, kind of the headshot picture.
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But I think there s other things to use there as far as the copy.
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Yeah, Brian s right.
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You re going to have to figure out, well, what do I want here?
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Yeah.
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What do I want?
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The first hit.
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Yeah, because I get what you say.
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It is beautiful and everything.
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But is that really the brand you want to portray?
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I think in the business setting, the Invisible Ice Cream brand is even a better version of that.
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That s really, really good.
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I like that.
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Yeah, it s good.
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OK, man.
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Well, hopefully this has helped you.
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Has it?
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SPEAKER_00
Yes, yes.
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You ve given some really great feedback that I haven t heard from anyone else, and so I really appreciate your perspective and some of your suggestions.
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Definitely going to be making a few of them moving forward.
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Good.
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Well, we looked at your About page, and we have one problem, and that is that on your About page, you talk about some podcasts somewhere, and you did not mention our podcast.
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SPEAKER_02
Maybe that was on your LinkedIn page.
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Uh-oh.
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Something tells me we ll put it up there.
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SPEAKER_01
Well, it s bothered me ever since you sent me this.
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I want to buy some invisible ice cream.
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That s genius, by the way.
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You had a list of podcasts.
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We re not leaving this conversation.
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Bill s not letting us go.
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No, I m just kidding.
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but well, we ve really enjoyed having you and you re gonna be an awesome success no matter what you do keep us posted and Let us know how you do on some of these ideas and where you end up Yeah, and if you start a business man, call us need investors.
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SPEAKER_01
That s right van selling podcast the equity firm You re welcome stay in touch man, we ll see you okay.
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Bye.
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Bye.
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Bye
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Well, we hope you have enjoyed this episode of the Advanced Selling Podcast, personal brand makeover.
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Brian, what do you think?
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Good job today.
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Wonderful thing.
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Great usable things for people.
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If you haven t already done so, go get our checklist at advancedsellingpodcast.com slash makeover.
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You can actually employ some of the ideas that Bill and I have taught our makeover candidates live.
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You can do them yourself.
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Again, advancedsellingpodcast.com slash makeover.
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See you next time.