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Now the industry is finally interested in you and now you re going to leave.
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But I did it and it was the best thing I ever did.
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My manager tried to sue me.
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My agent was begging me to see a psychologist, psychiatrist, and it was the best thing I ever did.
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Welcome to the Sell or Die podcast.
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I m your host, Jeffrey Gittimer.
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And I m your host, Jen Gittimer.
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Well, in this podcast, we re gonna help you attract more qualified, unbelievable, ready-to-buy clients.
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We re gonna help you build loyal relationships.
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And the one thing you re hoping for, close more deals.
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Let s get into it.
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It s time to sell or die.
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We are joined today by the great Steve Rizzo.
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He was a little late, but we can t say the late great Steve Rizzo, because that would indicate that he is not with us any longer.
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But he is with us right now, and we re grateful for it.
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He wasn t late.
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We were.
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Oh, yeah.
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I was.
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I get late confused there between him and us.
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But we should acknowledge to the audience that we re actually friends, and we ve been friends for a long, long time, and we respect each other s sense of humor, but we have messages that we need to deliver to the audience today, and they re important.
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Diehard, you re in for a really good one, because Steve Rizzo rocks.
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Yeah.
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He came to our event in Charlotte, and he was one of the top five speakers.
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No, top 10.
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I thought it was the top speaker.
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Yeah, you were.
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First of all, he s one of the top thousand speakers I ve ever heard.
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And I think that no, he was legit.
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People wanted more.
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Steve, we had to bring him back on stage a second time in Charlotte because the people wanted more Rizzo.
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So you are in for something awesome.
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Get excited.
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This episode is going to rock.
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Yes.
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So, Steve, how s that for setting low expectations for this event?
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I d like her to give the introduction from now on.
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Next time we do this.
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Exactly.
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Exactly.
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God, give me a break.
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No, I m glad you guys have me on because we have known each other for a very, very long time.
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And how long?
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Oh, wow.
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She s since the 90s, early mid 90s, early 90s.
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Yeah.
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Wow.
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You see me perform at the Charlotte Comedy Zone.
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That s when I did stand up.
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Or the Internet.
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Yeah, literally.
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Yeah.
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So Steve Rizzo invented the internet.
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I don t know whether a lot of people mistakenly think it was Al Gore.
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It was actually Steve Rizzo.
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If there s one thing that I would never invent, it took me years to get onto the internet, let alone inventing it.
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You know me, I m not tech savvy at all, man.
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No.
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Steve, you re known as the attitude adjuster.
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You re known as this guy who comes in and helps people improve their attitude.
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Yeah.
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Notice how Jen got her right back on track.
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How did you become known as that?
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Because you started out in comedy, right?
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I started out stand-up comedy and make a long story short on this segment.
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At the pinnacle of my comedy career, I made a shift in careers, a career that I knew nothing about, but I knew what I was supposed to do.
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And I realized when I was doing stand-up, my opening acts who were Chris Rock, Jerry Seinfeld, Drew Carey, Rosie O Donnell, a whole slew of other comedians.
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They opened for you?
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They opened.
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They were my opening acts.
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And I, I couldn t understand why my opening actually getting big breaks and how come opportunity wasn t knocking on my door.
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It was very frustrating because everyone kept telling me you re going to be next.
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You re going to be the next guy.
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And opportunity was knocking.
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I found out I was just afraid to open the door.
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And I realized I had a really profound fear of success and failure.
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And that fear of success and failure came unknowingly from my negative labels from my past.
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I was voted least likely to succeed in my senior class in high school.
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I was told by a guidance counselor when I was in eighth grade, 14 years old in front of my mom and dad, that I wasn t smart enough to go to college.
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And that s why my mom and dad were there.
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They were supposed to prepare me for the rest of my
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high school years to go to college.
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And he said, I didn t have what it takes.
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The sad truth was that I believed him.
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I didn t think it was that bad at that time.
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I was only 14 years old.
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But then in my senior class, when I was voted least likely to succeed, by the way, it never made it to the yearbook.
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It was on a paper that I found in the guidance counselor s office.
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But I realized I took those negative labels into my adult life, and they were the determining factors for the choices that I made.
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So it did take me five years to go to college.
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And to my surprise, and I think everyone else s, I graduated with high honors, with an 8.7.
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Wait a minute, five years to go to college, it took him three years to find it.
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And then once he found it, it was easy.
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Could you tell me how to get to the university?
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So I graduated with degrees in psychology, English, education, and a master s in theater arts.
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And I went back to the same school that I graduated from, where I was voted least likely to succeed.
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And I was a counselor for kids with behavioral problems.
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And I taught English for two years.
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And I did comedy at night.
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And comedy was new then.
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And then all of a sudden, clubs started opening up all throughout the country.
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So it wasn t just performing in Long Island or New York.
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They were all over the place.
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And I decided to say, you know what?
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I m going to go for it.
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And I decided to do a stand-up and I went to Catch a Rising Star, which was the big club then in the city.
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I did my 10 minutes.
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And as they told me, I was the only one that had an audition that got a standing ovation.
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So I kicked ass.
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And that next year when they wanted me back to teach and counsel, I said, no, I m doing this.
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And that was going very well.
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But then, as I said, as years went by, those negative labels came back unknowingly and everyone else was getting the big breaks and I wasn t.
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So I read.
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I went on a quest to better myself.
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I must have read every self-help book you can think of, as Jeffrey has done.
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I m talking about Earl Nightingale and you name it all, Napoleon Hill.
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And I fell asleep with, at the time they had cassettes and headphones on my head.
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And I went to Tony Robbins seminars.
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I went to spiritual retreats and it was at a Tony Robbins seminar, 3000 people.
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And I m looking at him and I take a pen and I write down on the pad, I can do this.
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And I didn t even know I was writing it.
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20 minutes went by and I wrote, I should do this.
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Another 15 minutes went by and I said, fuck it.
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I m going to do this.
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Okay.
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And I still have that paper in glass back there in the frame.
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And I went up to Tony and I just said, Hey, it s because you I m changing my career.
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And we talked a little bit.
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And I decided to leave stand up to become a motivational speaker.
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My roommate was Drew Carey at the time.
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He went crazy.
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He said, you can t.
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This is before he was famous, by the way.
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As a matter of fact, it was three weeks before he did Carson, which was a claim to his fame.
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And he said, you can t.
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We had this big argument.
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I was living in LA.
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My house is on Long Island.
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He goes, you re getting so close now.
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Why would you leave now?
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Everyone s saying you re going to be the next guy.
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And I said, well, how can I be close to something that I don t want anymore?
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I have to do this.
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Yeah.
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I just feel like I need to do this.
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So I called up my wife and I said, I m coming home in a week.
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And she could tell by the emotion in my voice because I was scared, you know, because that big mouth inside my head kept saying, you dedicated 23 years of your life to stand up.
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Now the industry is finally interested in you and now you re going to leave.
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But I did it.
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And it was the best thing I ever did.
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My manager tried to sue me.
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My agent was begging me to see a psychologist, psychiatrist.
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And it was the best thing I ever did.
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Isn t that crazy?
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If you live with other people s opinions.
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Yeah.
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then you re in their world.
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If you follow your own desires or dreams, at least you re in your own world.
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Yeah.
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And you know what, Jeff, when you follow your heart, serendipitous things come your way like you just wouldn t believe.
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I got to tell you this.
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You re going to flip out of this.
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That day that I left
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Los Angeles, I said a prayer.
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And I was really scared because I was going to do this and I had no idea on how to get in this business.
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Okay, so I said a prayer and the prayer was, look, I need to know I m making the right decision.
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I need a sign and send me someone that can help me to get into this what I think I m supposed to be doing because that teacher part of me was yearning to be expressed.
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So I get on a flight from LAX and sitting in first class and to JFK and I m sitting next to this distinguished looking guy.
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He s got a
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suit on and fine trimmed silver beard and looked really good.
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And he s looking at me and I m saying to myself, man, I hope he doesn t start talking to me because I don t feel like talking to anybody.
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And he keeps staring and goes, I m sorry.
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He goes, excuse me, but you look familiar.
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Did I see you?
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And my Showtime special had just aired three weeks before.
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I said, well, maybe you saw me on Showtime.
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Oh yeah, Steve Russo.
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I said, Russo.
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He goes, oh, and he s going over my whole life.
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He goes, man, that was hysterical.
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And he s going over the whole thing and we re talking and I became quiet again and about a half hour went by and he said, I m sorry to bother you again.
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He goes, you know, but I just have a feeling that something s not right.
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Are you okay?
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And I said, well, it s funny.
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You should say that.
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I said, I just made a decision to leave stand up.
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And I said, and this other thing that I want to do, I know nothing about, but I know in my heart, I m supposed to be doing this.
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And I said a prayer before I came here.
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please send me information, someone to let me know that can help me get into this, to let me know that I m doing the right thing.
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And he goes, Oh my God, he goes, what is it that you want to do?
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I said, I guess you would call it.
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I want to be a motivational speaker.
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And he starts laughing.
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I mean, he s howling and I m thinking he s laughing at me.
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He goes, what is this guy?
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Idiot.
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He has a promising career as a standup comedian.
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He wants to be a motivational speaker.
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I said,
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Why are you laughing so hard?
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He goes, well, I m the answer to your prayers.
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He goes, allow me to introduce myself.
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My name is Al Parinello, and I m the president of the New York chapter of the National Speakers Association.
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And this guy took me by the wings.
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And that s when I met you in North Carolina at my first workshop at the Omni Hotel for NSA, the National Speakers Association.
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Yeah.
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You weren t that funny that day.
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And you know what s funny about that, Jeff?
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Everybody knew me.
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I thought I was going to be new.
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At that time, everybody that was on the board either saw me perform at their theater in their town or their club, or they saw me on Showtime.
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So I was already well known.
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And then when I got home, I got a phone call.
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Remember Vanna Novak?
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She was from NSA.
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Yeah.
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message on my answering machine, it says, Mr. Izzo, this is Vannanova from the National Speakers Association.
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You were such a big hit at the workshop.
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We d like you to do our convention in six months and give a big workshop for hundreds of the top speakers in the country.
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Can you do that?
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I said, yeah, I guess I can.
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So I did.
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And that even kicked it up a couple of notches.
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And that s how everything started.
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Wow.
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We make this tough decision and imagining it was incredibly tough.
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Oh yeah.
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You re not even home yet and you get this carrier pigeon on the plane, literally.
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That s insane.
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That s amazing.
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Yeah.
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And stuff like that happens to me a lot.
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When I wrote my first book, remember my first book, Jeffrey, Becoming a Humor Being?
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I wrote this book and I give it to my friend, Jeff Slutsky, because it sounds like it s going to be a great book, but you need the story of someone famous.
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If you had a famous person where they told the story how humor turned their life around.
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The next day I m sitting on a plane, I m sitting in first class and I m sitting next to this woman that I just dropped at gorgeous.
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She had her sunglasses on, but I could tell she s attractive.
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And I looked at her boarding pass and it was Naomi Judd.
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And I m talking to her and she, we started talking and she was telling me that she was diagnosed with hepatitis C when she was a nurse and it started to take control of her body years ago.
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And they gave her six months to live.
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So I said to her, would you say that humor helped you at all to get through this?
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And she.
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got very emotional.
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She started crying.
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And she said, Stephen, if it wasn t for my sense of humor, I never would have survived it.
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I said, would you mind if I wrote your story in my book?
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She gave me her home phone number.
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I called her up on the phone a couple of days later when I came back from Nashville and we talked and we kept in touch.
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Wow.
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OK, so how does someone listening put themselves?
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How does our listener create that attraction?
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Why first class sit next to people and tell them your story?
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Well, that doesn t seem to be the trend here, but it seems like it happens on planes.
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I m saying first class for a reason, because these people were high end people.
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That s why, you know what I mean?
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So, yeah, you know, you re not going to meet anyone like that coach.
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But I m not saying it wouldn t have happened.
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It could have happened somewhere else with somebody else.
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I think serendipity and those things that we call coincidences can happen anywhere, any time.
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And what people have to be aware of, if my negative mood and I was in a negative mood, semi very anxious and I didn t want to talk and I was getting towards anger that this guy was having a conversation with me.
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If I would have just said, look, I really don t want to talk right now.
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I can t.
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I m not.
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I could have squashed the seed possibility.
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of that manifestation process taking root.
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I could have squashed it.
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So the thing is that you have to be aware.
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And the key is, though, Jennifer, to answer it, you have to follow your heart no matter what it is and talk and talk.
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Yeah.
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I mean, if you don t talk, you know, you re not going to I mean, it s not going to happen if you re looking for serendipity and you re remaining silent.
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It will remain silent.
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I have a really crazy question.
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But what was your diet like when you left the comedy?
0
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Were you eating healthy then?
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I will explain why I m asking that in a second.
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You mean my food diet was my.
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Yeah, yeah, yeah.
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Like were you eating like a lot of plant organic foods?
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Yeah, I ve always been health conscious.
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Okay, I am convinced that the more earth-based foods, like non-processed foods we eat, the better ability we have to manifest and attract what we want in our life.
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That s why I m asking the question, because I find that when I eat high vibe foods, I create that attraction so much more easily.
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Like the past couple of weeks, I ve literally thought about a person in my head, and then within like a day, they texted me.
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I thought about this lead that we had.
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I was like, Jeffrey, we have to look up that lead.
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I forget, you know, their number.
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We have to find it tomorrow in the morning.
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7 a.m.
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the next day, that lead messaged me on text.
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Hey, can we connect today?
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I m like, yes.
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Why?
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Yes, we can.
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You know, it just it happened three or four times in a row over the couple of days.
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Similar things.
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I find that food intake really makes a difference in that.
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When I first met Jen, I thought to myself, God, I hope she eats plant based foods.
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I hope she likes.
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I swear to God, it was my first thought.
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I hope she likes to keep peas and carrots.
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No, you know what you re saying, though.
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Usually people who are on certain diets like that are pretty spiritual in one way or another.
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Anyway, they re glowing.
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They re more gray, you know.
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And also when you pray the key, which is in part of what my book is about, but because not everyone s watching.
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Some people are listening only.
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SPEAKER_01
Yeah, well, talk about a book.
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Tell us the title.
0
SPEAKER_01
It s Conversations with Bob.
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It s a timeless, entertaining dialogue for living an extraordinary life.
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It took me seven and a half, eight years to write this book.
0
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I started writing it at the lowest point in my life when my negative labels came back.
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Fix the dummy.
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I m waiting for her to put her hand under your shirt and go, say something now, Jeffrey.
0
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So for those of you who are not seeing this, it s a picture of a guy standing at the edge of the ocean, taking a leak.
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That s what he s looking at.
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That s what Jeffrey said.
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Oh, yes.
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Hysterical.
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That s me.
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They took a photo of me.
0
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And I said to Jeffrey said, listen, I want a little bubble there and have him say something in the bubble.
0
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What should it be?
0
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And he says, not now, Bob, I m peeing.
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Bob is God, by the way, folks.
0
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Conversations with Bob, Bob is God.
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Anyway, and Bob talks about that in the book, to Bernie, the other character.
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Peeing or eating plant-based foods?
0
SPEAKER_01
Yes, the plants.
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But people who eat that type of food are usually more spiritually in tune with themselves.
0
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And they usually pray and they meditate and they have a particular mindset.
0
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from the moment they wake up in the morning and they have this tendency to know halfway through the day when that mindset is dissipating, how to get back into it again.
0
SPEAKER_01
And they take that mindset to sleep with them again, knowing that when they wake up still with them and they rejuvenate, it s a process that they have.
0
SPEAKER_01
And that is how
0
SPEAKER_01
You know, you you connect to these things that we call coincidences and you got to believe it s going to happen, but not it never happens like you think it s going to happen.
0
SPEAKER_01
I mean, who the hell would have thought that I was going to sit next to a guy?
0
SPEAKER_00
You re a diehard and you re experiencing that midday kind of crash.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Eat some rhododendrons and you ll be fine.
0
SPEAKER_00
Plant based food.
0
SPEAKER_00
I just want to.
0
SPEAKER_00
Is marijuana plant based?
0
SPEAKER_00
No, I m not a squirrel.
0
SPEAKER_00
I actually was confused when I was younger because someone told me to eat grass and I ended up smoking it, which was not the right thing to do at that moment in time.
0
SPEAKER_00
Luckily, it was many, many, many years ago.
0
SPEAKER_00
But I understand it s making a comeback.
0
SPEAKER_04
So back to Bob.
0
SPEAKER_01
Yeah, the book is out.
0
SPEAKER_01
It came out a couple of weeks ago.
0
SPEAKER_01
You can get it on Amazon.
0
SPEAKER_01
It s really well designed too.
0
SPEAKER_01
It s easy read and impactful.
0
SPEAKER_04
What s your favorite conversation?
0
SPEAKER_01
As I look back at the book now, but I want to show you, you know, sometimes when you take the jacket off a book, it doesn t look good, but this is what it looks like with the jacket.
0
SPEAKER_04
Oh, that is awesome.
0
SPEAKER_01
Pretty cool.
0
SPEAKER_01
It s pretty very low.
0
SPEAKER_04
And and you re on listen only.
0
SPEAKER_04
Definitely get a copy of this.
0
SPEAKER_01
It s worth it.
0
SPEAKER_04
Yeah.
0
SPEAKER_01
Here s what here s what here s what every chapter looks like.
0
SPEAKER_04
The Big Kahuna.
0
SPEAKER_01
The Big Kahuna.
0
SPEAKER_01
That s Bob.
0
SPEAKER_04
So what s your?
0
SPEAKER_01
My favorite chapter, it varies from a couple of weeks go by, something hits me.
0
SPEAKER_01
But right now, my favorite chapter in the book is called Believe.
0
SPEAKER_01
And it s about Bob talking to Bernie.
0
SPEAKER_01
Bernie says, I prayed, but you never answered my prayers.
0
SPEAKER_01
And Bob looks at him and says, yeah, but that s because you pray with the same woe is me negative attitude you have about life.
0
SPEAKER_01
How do you expect to pray for something and not think that the prayer is going to be answered?
0
SPEAKER_01
Because you can t pray for peace of mind, then get in your car and start cursing at everybody in traffic.
0
SPEAKER_00
And, you know, it s like that s working for me.
0
SPEAKER_01
Bob explains to him that there s a mindset before prayer.
0
SPEAKER_01
during prayer and after prayer.
0
SPEAKER_01
In other words, when you pray and then you leave, a lot of people say, okay, I prayed, man, you know, I know it s going to be answered.
0
SPEAKER_01
A week goes by and then all of a sudden they go on this negative curse talk.
0
SPEAKER_01
Some people call it negative self-talk.
0
SPEAKER_01
I call it negative curse talk because he s casting a spell on your life.
0
SPEAKER_01
They go through this rampage.
0
SPEAKER_01
I knew this prayer was going to be answered.
0
SPEAKER_01
It never is.
0
SPEAKER_01
Everybody else has what I want.
0
SPEAKER_01
Every time I try to get something, no one ever gives anything to me.
0
SPEAKER_01
You re squashing the seed possibility from that prayer taking root to manifest into what it is that you desire.
0
SPEAKER_01
You ve got to believe.
0
SPEAKER_01
And that s what the whole chapter is about, believing.
0
SPEAKER_01
And then the next chapter after that is the formula, where Bob gives Bernie the formula on how to pray.
0
SPEAKER_01
And he tells him, the words are not the prayer.
0
SPEAKER_01
It s your feeling.
0
SPEAKER_01
It s your emotions that really create the prayer.
0
SPEAKER_01
You got to believe it with this.
0
SPEAKER_01
You re really psyched.
0
SPEAKER_01
Like you could see it in your mind s eye that you already have what it is that you want to manifest.
0
SPEAKER_01
And that s what I think.
0
SPEAKER_00
If we ask our audience, which do you know more of negative phrases or positive phrases?
0
SPEAKER_00
Yeah.
0
SPEAKER_00
I think negative phrases would win ten to one.
0
SPEAKER_00
Yep.
0
SPEAKER_00
Oh, absolutely.
0
SPEAKER_00
If it wasn t for bad luck, I d have no luck.
0
SPEAKER_01
Yeah, well, the sad truth about negative curse talk is that people aren t even aware that they re doing it.
0
SPEAKER_01
It s become a part of who they are.
0
SPEAKER_01
They don t know that 97% of their lives is run by their subconscious.
0
SPEAKER_01
Your subconscious runs 97% of your life, and it doesn t know the difference between true or false, right or wrong, or fair or unfair.
0
SPEAKER_01
It only knows information that you program into it.
0
SPEAKER_01
So people go through the course of a week at work sometimes going, I can t wait until the weekend gets here.
0
SPEAKER_01
When the weekend gets here, that s when I m going to enjoy myself.
0
SPEAKER_01
When I get the respect and appreciation that I deserve, that s when I m going to join myself and I m not going to do it one minute sooner.
0
SPEAKER_01
That s absurd.
0
SPEAKER_01
Your subconscious is the genie of your soul and the genie of your soul is saying, your wish is my command.
0
SPEAKER_01
If you want to wait for the weekend to be happy, okay, fine.
0
SPEAKER_01
Then the universe will send you more crap to piss you off so you can t enjoy that particular day.
0
SPEAKER_04
And think about how this impacts your sales and potential customers as well, right?
0
SPEAKER_04
It s not just, I mean, yes, of course it s about life.
0
SPEAKER_04
And in addition to that, your inner Bob can get in the way or can make the sale.
0
SPEAKER_04
It s really a choice, right?
0
SPEAKER_04
So how do you control that?
0
SPEAKER_04
How do you manage it?
0
SPEAKER_01
Well, that s a good question.
0
SPEAKER_01
It s like you said earlier, I m called the attitude adjuster.
0
SPEAKER_01
I got that phrase from AT&T many years ago when a comment was on one of the testimonials and said that he s not a speaker, he s an attitude adjuster.
0
SPEAKER_01
So I kept that.
0
SPEAKER_01
And it is all about attitude.
0
SPEAKER_01
And you ve heard those stories, those phrases, everything is attitude, attitude is everything, it s all about attitude.
0
SPEAKER_01
But you got to realize that your attitude is formulated by how you think every single day, because those thoughts will create your beliefs.
0
SPEAKER_01
right?
0
SPEAKER_00
Your belief, right?
0
SPEAKER_00
yourself to the way you think.
0
SPEAKER_00
Think exactly.
0
SPEAKER_00
Good thing.
0
SPEAKER_00
It s bad.
0
SPEAKER_00
It s bad.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
So your thoughts create your beliefs, those thoughts and beliefs will create the way that you feel on any given day.
0
SPEAKER_01
So if you re in sales, and you re saying, Oh, shit, here we go another day.
0
SPEAKER_01
And I busted my ass last week and the week before and nothing s coming through.
0
SPEAKER_01
Man, that s self curse talk.
0
SPEAKER_01
You re going backwards.
0
SPEAKER_01
Yeah, you re going back.
0
SPEAKER_01
I m not going to be a good ending.
0
SPEAKER_01
No, it s not.
0
SPEAKER_01
And you re going to have that energy when you talk to your next customer.
0
SPEAKER_01
So you got to understand your process.
0
SPEAKER_01
The process of life is your thoughts create the way that you feel on any given day.
0
SPEAKER_01
Those will create your beliefs.
0
SPEAKER_01
Those thoughts and beliefs will create the way that you feel.
0
SPEAKER_01
And those feelings that you have on that day will determine the attitude that you have.
0
SPEAKER_01
And that s why some people have a bad attitude, the people in sales.
0
SPEAKER_01
There are so many.
0
SPEAKER_01
You have two different ones.
0
SPEAKER_01
You have the ones that have a bad attitude, have a great attitude.
0
SPEAKER_01
They don t take the nose.
0
SPEAKER_01
They just say, hey, we re getting closer to the S. What could I do to turn this around?
0
SPEAKER_01
What could I have done with this customer to make it better?
0
SPEAKER_01
Or whatever it is, there s so many things that you can do.
0
SPEAKER_01
But you ve got to watch what you re saying to yourself.
0
SPEAKER_01
If what you think is what you get, then what you say out loud is what you ask for.
0
SPEAKER_04
Oh, that was really very well done.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Can I go now?
0
SPEAKER_00
No, you can t go yet.
0
SPEAKER_00
My feeling is that outside influences can control more of your thought process than your own internal thinking, if you let it.
0
SPEAKER_00
So if you wake up in the morning and the first thing you do is watch what happened yesterday, who got beat up in the parking lot, what burnt down, what politicians lying about what thing, it s not going to put you in the right, I refer to it as frame of mind.
0
SPEAKER_00
I want to be in a frame, not the mindset, because I think frame of mind leads to mindset.
0
SPEAKER_00
Absolutely.
0
SPEAKER_00
I want to be in the right frame of mind when I get out of bed, because the only thing negative that you re going to get in the morning is I got out of bed on the wrong side.
0
SPEAKER_00
Like, seriously, then you can get back in and get out on the other side.
0
SPEAKER_01
Yeah.
0
SPEAKER_00
Or don t get hard.
0
SPEAKER_00
Is that to do?
0
SPEAKER_01
Exactly.
0
SPEAKER_01
Yeah, well, when people wake up in the morning, especially today, now more than ever, because technology is like overwhelming us.
0
SPEAKER_01
Oh, yeah, they wake up.
0
SPEAKER_01
And the first thing they focus on is the challenging day, if not grueling day, they had the day before all the fires that won t put out all the irate people that they had to deal with.
0
SPEAKER_01
And then they start thinking of this stuff.
0
SPEAKER_01
This is before they even take the covers off.
0
SPEAKER_01
Then they start thinking of the stuff that needs to be done on that day under the covers.
0
SPEAKER_00
It s you pull them up over your head.
0
SPEAKER_00
What kind of a psychological sign is that?
0
SPEAKER_01
Well, what what you do, you put them over your head and you go, OK, it doesn t bother me now.
0
SPEAKER_01
No.
0
SPEAKER_01
What do you do when you wake up?
0
SPEAKER_01
When I wake up, Jeffrey, I never think about what has to be done on that day.
0
SPEAKER_01
The first thing I say to myself is, who do I have to be in order to get it done?
0
SPEAKER_01
And before I take the covers off, I create that mindset right there.
0
SPEAKER_01
I create it.
0
SPEAKER_01
It takes 30 seconds to a minute.
0
SPEAKER_01
And I start thinking everything I m grateful for may be something I accomplished the day before.
0
SPEAKER_01
The fact that I m doing a podcast with you guys today, the fact that- That s big.
0
SPEAKER_00
That s huge, by the way.
0
SPEAKER_00
Oh, that s huge.
0
SPEAKER_00
I don t think it gets any bigger than that, but keep going.
0
SPEAKER_01
Yeah, and I think about anything that s juicing me, whatever it is.
0
SPEAKER_01
Maybe somebody did me a favor the day before, I did something good for someone, and I find myself feeling good.
0
SPEAKER_01
That creates the mindset.
0
SPEAKER_01
That s a habit.
0
SPEAKER_01
And I ve done that for so long now that I don t even think about it.
0
SPEAKER_01
And to answer your question from the beginning, Jennifer, that s what you do throughout the day.
0
SPEAKER_01
You have to become aware that you re getting into that negative zone.
0
SPEAKER_01
And once you do, you gotta say, well, I have some stuff to do today.
0
SPEAKER_01
I gotta meet with a client.
0
SPEAKER_01
I got three customers I have to call.
0
SPEAKER_01
If I approach them with this attitude now, with this mindset, that s not going to be conducive to being creative or productive.
0
SPEAKER_01
And right there in that moment of awareness, you can choose to shift your way of thinking, gradually shift your way of thinking, to create a healthier mindset.
0
SPEAKER_01
It works every time.
0
SPEAKER_00
I m going to tell you, and I ll show this to you one day, in 1976,
0
SPEAKER_00
I decided to settle in Bean Blossom, Indiana.
0
SPEAKER_00
Marriage was not going too well, needed a place to stabilize.
0
SPEAKER_00
We were traveling around the country for a year, but I had my attitude with me.
0
SPEAKER_00
I mean, I literally, I had my attitude with me and I m writing to myself, writing a letter to myself saying, I m gonna go downstairs right now and floss my teeth if I could only floss my hair.
0
SPEAKER_00
It just set the tone for me that I wanted to end it with humor and it just came out naturally.
0
SPEAKER_01
Wow.
0
SPEAKER_01
You know, that s such a great thing.
0
SPEAKER_01
And I ll even add to that because it s important to have a great mindset before you go to sleep as it is when you wake up in the morning.
0
SPEAKER_01
And a lot of people have a lot of stuff on their minds.
0
SPEAKER_01
I ll tell all your listeners and viewers right now, what I do is I go on YouTube before I go to sleep, and I just watch Dean Martin roasts.
0
SPEAKER_01
I watch Forster Brooks roasting Don Rickles, or I ll watch Gilbert Godfrey, the filthiest joke ever told.
0
SPEAKER_01
And I am in my bed
0
SPEAKER_01
Laughing my ass off and I feel really good.
0
SPEAKER_01
You could feel the endorphins, you know And then I ll just meditate a little bit with a smile on my face and sometimes it s even hard to meditate I ll have to skip it because I m still laughing my ass off and I just go to sleep that way
1
SPEAKER_01
way and they wake up in a good mood.
1
SPEAKER_00
We all can do this, every one of us, but we get so used.
1
SPEAKER_00
I would also challenge you that for those of you who are just a little bit older, if you play the right song before you go to bed, and you can find them all now on Instagram, YouTube, wherever.
1
SPEAKER_00
Yeah, that brings back positive memories.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
And that positive memory will stick with you for an extended period of time.
1
SPEAKER_00
That s right.
1
SPEAKER_00
So it s a rabbit hole, either humor or music.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
And you put yourself in your own rabbit hole and you wake up and it s like the first thing you want to do is put your buddy s buddy shirt on.
1
SPEAKER_00
Because you re out of the rabbit hole.
1
SPEAKER_00
I agree.
1
SPEAKER_01
Whatever works for you is do it.
1
SPEAKER_01
Just do it.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
You got to understand that most of us hang out in the day in the negative zone.
1
SPEAKER_01
And they re not even aware that that s where they reside most of the life because it s become a habit.
1
SPEAKER_00
So what Steve Rizzo just said is expose yourself to what makes you feel good.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
And stay in that frame of mind.
1
SPEAKER_01
It s all about feeling good.
1
SPEAKER_01
Everything is based on feeling good.
1
SPEAKER_01
Feeling good, a state of feeling good is at the core of your success and happiness.
1
SPEAKER_01
Everything evolves around that.
1
SPEAKER_01
Feeling good is the fuel every day that drives motivation and inspiration.
1
SPEAKER_01
And those feelings are coming, again, to be repetitious.
1
SPEAKER_01
Those feelings are coming by what you re thinking every single day.
1
SPEAKER_01
because those thoughts are creating your beliefs.
1
SPEAKER_01
Those beliefs are writing the story of your life because they re creating the way that you feel.
1
SPEAKER_01
And if you feel shitty, you re going to have a shitty day.
1
SPEAKER_01
Now that s not to say, I know there are a lot of people going through a lot of stuff and I understand that, but you need to know that you do have a choice on how to respond.
1
SPEAKER_01
You may not be able to control what s happening to you, but you know, this is an old, but you can always control how you think about what happens.
1
SPEAKER_01
You can always control the state of mind that you need to be in.
1
SPEAKER_01
And by asking yourself power questions, you know, what do I have to do to get out of this mood?
1
SPEAKER_01
I have an important day coming up.
1
SPEAKER_01
I have people I need to meet with.
1
SPEAKER_01
It s my anniversary.
1
SPEAKER_01
It s my kid s birthday, whatever it may be.
1
SPEAKER_02
I think your statement of, you know, this is old.
1
SPEAKER_02
Sure, people can know this conceptually, but how well are you doing?
1
SPEAKER_02
This is a different question.
1
SPEAKER_02
Right.
1
SPEAKER_02
How how good are you at being attuned to and aware of your attitude and when it goes off kilter a little bit so that you can catch it in that minute?
1
SPEAKER_00
You already know what to do.
1
SPEAKER_01
You re just not doing it.
1
SPEAKER_01
Yeah, exactly.
1
SPEAKER_01
It s a good question.
1
SPEAKER_01
And I don t know.
1
SPEAKER_01
No, the answer is it is a good question.
1
SPEAKER_01
But that one moment, there will be that one moment where you do catch yourself.
1
SPEAKER_01
And here s where you have to be.
1
SPEAKER_01
Here s where you have to notice it, because that state of awareness, I always say awareness is the key that sets you free.
1
SPEAKER_01
Because soon as you become aware and you say, whoa, I am in the mood again.
1
SPEAKER_01
Soon as you do that, the negative rampage stops because your brain can only focus on one thing at a time.
1
SPEAKER_01
It cannot focus on two things at once.
1
SPEAKER_01
So in that state of awareness, you have an opportunity
1
SPEAKER_01
to focus on what s working in your life rather than fixating on what isn t working.
1
SPEAKER_01
You have an opportunity to shift your way of thinking even gradually to something that will make you feel a little better.
1
SPEAKER_01
And that one time that you do it,
1
SPEAKER_01
If you notice how much better you feel, you will simultaneously be sending a message to your subconscious, which, as I said, runs 97% of your life.
1
SPEAKER_01
And your subconscious would say, wow, this is pretty cool.
1
SPEAKER_01
I feel better now.
1
SPEAKER_01
And your subconscious, the more you do it, will keep remembering it until it becomes a part of who you are.
1
SPEAKER_01
And by the way, there are times when I lose it.
1
SPEAKER_01
Seriously.
1
SPEAKER_01
No.
1
SPEAKER_02
Really?
1
SPEAKER_01
No.
1
SPEAKER_01
Oh, yeah.
1
SPEAKER_01
And I let it last.
1
SPEAKER_01
Sometimes it s good just to let it out, even if it s a half hour of but then go, okay, it s over with.
1
SPEAKER_00
I got to get back to the land.
1
SPEAKER_00
So diehard, you want to go from unconscious to subconscious?
1
SPEAKER_00
Yeah.
1
SPEAKER_00
And that will help you understand that you have this inner feeling and inner capability of writing the ship
1
SPEAKER_00
correcting your thought, moving forward, and telling yourself, I can do this, or it can be done, or I m feeling great about this, or I know that I can do this.
1
SPEAKER_00
Yeah, yeah, yeah.
1
SPEAKER_02
And all that brings us full circle to what you started out with, Steve, with, I should do this.
1
SPEAKER_02
What was it when you were sitting in Tony Robbins seminar?
1
SPEAKER_01
Oh, yeah, I can do this.
1
SPEAKER_01
I should do this.
1
SPEAKER_01
I could do this.
1
SPEAKER_01
I m going to do this.
1
SPEAKER_02
I m going to do this.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
It s just becoming aware of who you really are, your authentic self, your true self, your higher self.
1
SPEAKER_01
I call it your inner Bob, but you can call it what you can call it God.
1
SPEAKER_00
You can call it whatever you want.
1
SPEAKER_00
You re exactly correct.
1
SPEAKER_00
It s self-awareness is the key to stepping forward.
1
SPEAKER_01
Yeah, it is.
1
SPEAKER_01
And man, there s nothing more empowering than that.
1
SPEAKER_01
And by the way, some people are going through some intense experiences.
1
SPEAKER_01
If, you know, like maybe someone that you love just passed on or you have a child that s ill.
1
SPEAKER_01
Suffering may be unavoidable, but I honestly believe that just suffering can be avoided.
1
SPEAKER_01
And we owe it to ourselves to give ourselves those momentary sacred timeouts to focus on what can make you feel.
1
SPEAKER_01
It gives you a little push of hope that, wow, I could still smile.
1
SPEAKER_01
It only lasted five seconds, but I could still smile.
1
SPEAKER_00
You take a suffer buffer.
1
SPEAKER_00
You know, he, he picks up the, he has a buffer.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
Yeah.
1
SPEAKER_00
Yeah.
1
SPEAKER_02
You guys are on it today.
1
SPEAKER_00
We re going to take a buffer right now from this episode because it is time for us.
1
SPEAKER_00
We ve already, these are 20 minute episodes.
1
SPEAKER_00
We re now at minute 50.
1
SPEAKER_00
And so we re going to have two episodes.
1
SPEAKER_00
They ll be Steve Rizzo, part one, Steve Rizzo, part two.
1
SPEAKER_00
And then who knows?
1
SPEAKER_00
We could get to a part three.
1
SPEAKER_00
Let s do a series.
1
SPEAKER_01
Let s do a series.
1
SPEAKER_02
Let s do a series.
1
SPEAKER_01
All right.
1
SPEAKER_01
So I guess we re closing on this one.
1
SPEAKER_01
So I would like to ask everyone, is it all right if I wrote my book?
1
SPEAKER_01
You don t buy this book.
1
SPEAKER_01
You re a jerk.
1
SPEAKER_01
The book is getting really good reviews.
1
SPEAKER_01
Jeffrey read it, and as a matter of fact, Jeffrey gave me a wonderful testimonial for the book.
1
SPEAKER_01
And you can get the book at the Bob website, yourinnerbob.com, yourinnerbob.com.
1
SPEAKER_01
It has four different excerpts that you could read from that are in the book, little samples on what the book is about.
1
SPEAKER_01
You can click on to three different word according to Bob videos, which is Bob talking about what the message is in the book.
1
SPEAKER_01
And that s all I have to say about that.
1
SPEAKER_02
You re in a bob.com.
1
SPEAKER_02
We will put it in the show notes and we will have you back for part two, Steve.
1
SPEAKER_02
Thank you for joining us.
1
SPEAKER_01
I love the both of you tremendously.
1
SPEAKER_02
We love you too.
1
SPEAKER_02
Bye guys.
1
SPEAKER_01
Later.
1
SPEAKER_01
Thanks for listening to the show.
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Don t forget to like, share.
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Yeah, share with both your friends.
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And subscribe to the podcast.
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And remember, we have a free 22 day sales challenge.
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Just go to gator.com slash sales challenge to start you on your way.