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Hey, on October 24th, 2006, Bill Kasky and I released our first episode of the Advanced Selling Podcast.
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Flash forward 15 years, and we re still here.
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In this episode, we reflect on 15 years and 700 plus episodes, the good, the not so good, and we take a look forward to what s to come in the next 15 years.
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Hope you enjoy it.
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Welcome back to the Advanced Selling Podcast, the longest running sales training podcast in podcast history.
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My name is Brian Neal.
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I m Bill Kasky.
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Almost embarrassed about the quality of that recording.
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It was so bad.
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It s off my iPhone.
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But we did hear who it was, so.
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If you know that song, you ve got good taste in music.
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If you don t know that song, there s a reason I played that song, Bill.
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That song is?
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Steely Dan, Reelin  in the Years.
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Reelin  in the Years.
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And it s unbelievable to say, but this is our 15th anniversary of recording the Advanced Selling Podcast.
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Our crack production staff.
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shared with us after lots of research that we started this podcast on October 24th, 2006, release number one.
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Unbelievable.
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So today is kind of a
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I don t know, what is it?
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Celebration, right?
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Yeah, what s the stone?
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Is there some kind of like silver?
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I know silver is 25 years.
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What s 15?
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Oh, that s a good question.
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Is it like amethyst or?
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I don t know.
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That s a really good question.
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I ll have to look that up too.
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Cotton.
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Cotton.
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It s our cotton anniversary.
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And so we re just going to kind of reflect back on the last 15 years of recording the podcast.
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If you re a new listener, you probably didn t even know we ve been doing it this long.
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No.
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If you re some of you, I would love to hear.
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This would be a good LinkedIn group question.
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Who has been listening to the Advanced Selling Podcast since 2006?
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If you can, now it s on your honor, on your honor, but if you have, now some people are gonna say, well, I binged back there.
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That doesn t really count.
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I wonder if we have anyone left that literally started listening.
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I wonder if some- I ve destroyed the audience.
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Someone is still an outside salesperson.
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I m sure there ll be somebody.
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He s an outside salesperson.
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His territory is the United States and he just drives around in his car for days and days and days and listen to the podcast.
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Well, you know, what I find interesting is that over those years, I think we ve only used two microphones.
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That s true.
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Oh, that s a good question.
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We had the Rode mics that were good.
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And then we have these, the Shure mics.
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And so that s interesting, because as audio tech as we think we are, we ve really only had two mics.
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But they ve been high quality mics.
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And we ve laid those to rest.
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It s almost like a museum over there, the old Rode mics.
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It s a museum.
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It s terrible.
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A lot of clutter.
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So why did we start this thing?
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Yeah.
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Do you remember?
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I do.
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Yeah.
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So the backstory, some of you know this if you go to our website, you see our story here, but we, uh, we, uh, Bill and I were both radio geeks, uh, from high school and Bill also through college and, um, uh, had a love for radio.
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So we thought if you got a love for radio, why not start a radio show?
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So we did that in 2004, I believe.
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And then my football reference schedule, our time slot was Saturdays, noon to one, which if you look up the ratings for radio listenership, the lowest hour of the entire seven days is noon to one on Saturdays.
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So the radio station WXNT here in Indianapolis gave us that little time slot.
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And then that went away.
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And so now, do you remember what?
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Well, didn t we quit?
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We quit.
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Yeah, yeah, we quit.
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It went away.
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And we decided at that point, we had started to hear about podcasting and online.
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I think it was, we wouldn t even call it podcasting.
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It was just online audio.
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And we started hearing about MP3s, and we can create these things, and it can go around the world.
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And so then we started the podcast.
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And I think we started it really not knowing what was going to happen.
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I mean, you start those things.
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But as it turns out,
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Probably one of the older podcasts around.
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That s a good question, too.
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Continuous running podcasts.
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Yeah.
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Where we stack up in that.
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I mean, we haven t, we ve not missed too many weeks of recording.
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No.
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Maybe around the holidays.
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I think we always take a, do a best of or something, but.
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In terms of consistency, because that s one of the things when you seek to start a podcast, they will always say, consistent.
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Don t do three weeks and then not four weeks and then come back to seventh, consistent.
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In over 15 years, what s 15 times 50?
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It s 700 and some episodes.
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Yeah.
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Yeah, and I think if you re listening to us, you re thinking, OK, what can I learn from this today?
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That s one of the things.
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I think consistency in anything, so whether it s your sales behavior, whether it s your follow up on quotes that you ve sent, or your LinkedIn activity, or if you re starting a podcast, if there s one thing people say, wow, you ve been doing it for so long.
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You look at our download numbers like, oh my gosh, you ve got tens of millions of downloads.
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How d you do that?
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We just did it.
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Ready?
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One episode at a time, Bill.
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One episode at a time for 15 years every Monday.
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That s a wonderful lesson for people, I think.
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Yeah, I think also the lesson there is that we do enjoy each other s company for this hour, hour and a half every couple weeks.
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And that lesson to me is about sales as well, is if you dread
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making calls, let s just say, I m not saying you should or do, but let s just say you dread making cold calls or sales calls, then you ve got to find another way to craft your plan so that you can enjoy it.
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And joy should be a part of everything you do.
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And if it s not, you re not going to do it or not going to do it as well as you could.
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If we didn t enjoy this, we would have given up 14 and a half years ago.
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There s no doubt.
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No doubt.
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And that s where it came from.
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That s where we started the story.
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We were both radio geeks in high school.
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I worked at a radio station.
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I used to tape broadcast in my high school game with me and my friend Dave First, who s now a sportscaster, because we just loved it.
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And so you just keep doing what you love, and you don t worry about the rest of it.
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And most of it usually works out in your favor.
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It s a good thing.
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If you think back on memorable episodes, I m kind of putting you on the spot here,
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Give any, anything, or anything at all memorable.
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Like I have a couple things that stick out to me.
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Memorable things.
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Memorable episodes.
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Well, I think some of our interviews, I thought the Grant Cardone interview was funny, even though I wasn t there for it, but I thought that was funny.
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It was hilarious.
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I remember we had Jack Canfield on, and I remember even where we did that.
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We did that over at Launch Fishers, I don t know if you remember.
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Yes, of course.
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And he was a gentleman.
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He was really cool.
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Yes.
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I don t know.
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As far as our episodes, one thing that will indicate how memorable episodes are is when someone says to us, hey, I heard you guys last week s episode.
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That was really good.
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I m like, what did I say?
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What was that?
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Because we do these two or three weeks in advance sometimes.
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And so our memory is, plus we ve done 780.
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So you remember back in May of 2020, you did that episode on the pandemic?
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No, we did not do episodes on the pandemic.
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I remember Dan Lapin, Rabbi Dan Lapin.
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Oh yeah.
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Right?
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Yeah.
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He was really good.
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Yeah.
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And then we ve had, you know, we re not going to mention them by name, a couple duds, a couple duds on the interviews where we re kind of sitting here and looking at each other, you know.
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Well, what s interesting is that some of our guests just take off talking, and you and I are sitting there going, what are they saying, and how can I interrupt them?
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That s always a thing when you re interviewing someone.
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I ll tell you one of the most amazing things that ever happened in my book from the podcast
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Do you remember when I was going to England every once in a while for work, and I put in a LinkedIn group, any podcast listeners show up at the Heathrow Intercontinental Hotel bar, I ll buy you a beer, and there were 20 people that showed up.
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I was so, and I bet some of those people still listen.
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Patrick McTurk, my man Patrick McTurk from Scotland.
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I do remember him.
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Frank, Frank s from, where s Frank Decker from?
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Frank Decker, right?
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I think so.
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Yeah, I think so.
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Yeah, from Austria, I think.
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Could be.
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Anyway, that was amazing to me, the reach of podcasting at that moment.
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I m like, this is a real thing.
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This is a real.
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Absolute thing.
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So we did the same thing at Starbucks here in our hometown and no one came.
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But anyway, I did one in California, had one guy.
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It was fun.
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We had great times for two hours.
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We very rarely get hate mail.
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But a couple of times that we have gotten some hate mail.
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What s the most common hate mail you think we get?
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Well, the Grant Cardone episode got us a little hate mail because some people don t like Grant.
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And the fun thing we do, now don t send us hate mail because of this.
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But I like to call people to send us hate mail.
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So I called the guy who gave us the hate mail.
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I remember that.
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It kind of caught him off guard.
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That was fun, though.
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Well, we used to get some hate mail about the rants that we would do in the first two or three minutes.
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And we would get hate mail when we did them, and we d get hate mail when we stopped doing them.
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So we are perplexed about what to do about that.
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So we have shortened them up a little bit.
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And some people, those of you who are listening, who hate the rant, which is great.
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I m always curious, though.
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It s free.
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You can literally take the little scrub button, scrub, and just, and I don t understand why you would take the time to write a hateful email and just scrub by it.
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Or just don t listen.
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Go find another podcast that doesn t have a rant or a little intro.
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We just like to, you know, open up our life experiences to people.
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It s really, really fun.
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So we ve really appreciated all y all, y all, y all, keeping with us here over these years.
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And I know we ve got a lot of people who just joined us, but they do go back and scrub back the old episodes.
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And it s been a real joy.
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And so I just want to wish you a happy 15th anniversary, Brian, for the podcast.
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And if y all want to send any kind of donations, contributions, cupcakes.
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We ll take anything.
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Cupcakes, beer, scratch beer.
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It would be nice to have, you know, if you send us like some company swag,
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Should I send it here?
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Yeah.
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Can I give them the address?
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I ll give you the address.
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Ready?
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For the studio.
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The Advanced Length Podcast World Headquarters, 1051 East 54th Street, Indianapolis, Indiana, 46220.
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1051 East 54th Street.
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And then we can have like a gift opening, like a done packing.
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That s a popular thing on TikTok and Instagram.
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Well, we could do a video and put it on YouTube and then come back from the show.
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So any of you that want corporate swag, Will and I will talk about it.
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We ll wear it, put it on.
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We d love to do that.
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1051 East 54th Street, Indianapolis, Indiana.
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Just put Advanced Selling Podcast on there.
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Can we send them a sticker?
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Should we return that?
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I think so.
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We ve got to find them.
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Now, they re in procurement.
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I think they re in the warehouse.
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I ve got them.
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I don t have the books.
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They re still in the warehouse, but I do have the stickers.
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That is great.
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So anyway, congratulations and thanks to you for listening for these years, however long you ve listened.
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We don t know how much longer we ll do this.
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15 years?
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Probably not another 15, but you never know.
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You never know.
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No, but it s been it s so fun.
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Bill, I really appreciate working with you.
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It s just of all the things I do every week.
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This is my favorite thing I do because it s just fun and natural.
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And we get a connection with the audience and we get to riff on good stuff.
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And it s a really, really great thing.
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So cheers to 15 more years of the Advancing Podcast.
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Thanks.
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All right.
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See ya.