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Welcome to the Sell or Die podcast.
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I m your host, Jeffrey Gittler.
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Well, in this podcast, we re going to help you attract more qualified, unbelievable, ready to buy clients.
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And the one thing you re hoping for, blows more deals.
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It s time to sell or die.
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We are joined today, Diehard, by a woman who you probably have never heard of, but you may have read one of the books that she s written, because she is not a ghostwriter.
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She s a partner writer.
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And she puts her name on books that are significant.
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Probably most significant is The Miracle Morning.
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Would you say, Honoré?
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This is Honoré Corder, by the way.
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She puts a C in the middle, Honoré C. Corder.
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I don t know what that is.
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Yeah, but it is what it is.
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People put that C in there to look.
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But anyway, Honore is a phenomenal writer.
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Just I mean, just a brilliant writer and will probably blossom into her own process.
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I m going to say within the next couple of years, she ll have her own series of books because she s woman on woman.
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Men respect the living hell out of her.
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And she s honest.
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Honore, welcome.
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Thank you.
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So what really, let s, let s go back.
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Cause a lot of people who are listening right now go, you know, someday I m going to write a book and I m going to challenge you diehard.
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If you re listening, you may say you re going to write a book, but I bet you a million dollars in cash that the first chapter is not yet written.
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And so that s the challenge that you have when you talk to someone like I already was written a number of books.
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How many books have you written?
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There is no such thing as writer s block is number 61.
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Isn t that crazy?
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So that s what I really wanted to engage Henri about today.
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There s no such thing as writer s block, because many of you have writer s block and don t realize it when you re trying to come up with a title for your email, a subject line for your email, or trying to get a proposal done, but you have to give the company s history and all the other bullshit that goes with it.
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when you know that the customer is only going to look at the price, never read the proposal to begin with.
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You know what I recommend?
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That salespeople never put the price in the proposal.
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And that way, the customer will call you and say, hey, I couldn t find the price.
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But I wanted you to call me and I knew you d never call me if I put the price in there.
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Such a good move.
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You know what?
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I don t send a proposal anymore.
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I just send a contract.
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And I just let me know if you re ready to sign it or not.
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Yeah, that s cool.
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And and if you didn t know by that line, Andre also has balls.
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And and those those balls have carried her to a tremendous income because she helps other people realize their their dream, their life s dream, their legacy, not just a book.
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So talk about it for a little bit.
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All right.
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Because I ve been talking too much.
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Um, so thank you, Jeffrey.
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You and I ve known each other a long time.
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I think 20, 20 years, 20 something years.
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Um, we were both really young then.
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So I, present day, I help people to write, publish, and monetize their books.
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I help them come up with the content of the book.
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So crafting the book, what goes in the book and where and why, and how to optimize the book, which is to commence the author-reader relationship and maximize the book, also known as monetize the book, which is to further that relationship.
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When someone has read all the way through your book, they re going, well, I really like this author.
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How else can I give them my money?
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Not really, but really, right?
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What s the next level of engagement that I can have?
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What are the other options if and when I m ready to move forward?
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So optimize main content, monetize the book.
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And so that is what I do is I help people who most of my clients have more money than time if I do the book for them.
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And if not, then I have courses and books that help them
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to go through that process every step of the way so that they are hopefully writing their first book and publishing their first book like I published my 61st book without all of the pain and suffering and lessons.
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Yeah.
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Let me throw something at you.
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You re a nonfiction writer.
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Is that fair to say?
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That is fair.
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Okay.
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Yes.
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My young daughter is a fiction reader, predominantly, because she s only 14.
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But she s reading a book a week.
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And she ll tell you who her favorite author is, not just what her favorite book is.
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Okay.
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I would have to say her favorite book is Little Women.
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So she does read classics.
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Oh, Louisa May Alcott.
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Yeah.
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And also, she thought the movie was just perfectly aligned with the book, which is very rare.
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Yes, extremely rare.
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But if I ask her, you know, like Gabrielle, who s your favorite author?
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She ll go, Oh, Sally Rooney.
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And like she off the top of her head, woman s written four books.
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I just bought her for her Christmas last year, a little booklet that she published in Ireland and signed.
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So she now has everything that Sally Rooney has written.
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But that s, that s part of making it magic.
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That s right.
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You know, I m feeding that fire.
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I love that.
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Yeah, I take her to Barnes and Noble on 19th Street in New York City.
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And just I ll sit in the in the in the lounge and just go, you know, get anything you fucking want.
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I don t care.
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That s awesome.
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And knock yourself out.
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And you can read.
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You can do anything.
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Right.
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And it helps her to think and formulate her ideas because she also reads those girly, you know, boy meets girl and not our girl meets boy novels.
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And there s tons of them.
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They call them romance novels or young people s novels.
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Yeah, but basically have the same kind of plot.
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You know, yeah, boy meets girl, girl meets boy, something happens, their parents get involved, somebody gets pregnant, somebody gets killed, and then the book ends.
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But it s a cliffhanger.
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So you get into the next book.
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That s right.
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It s like an issue.
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It s like a Batman or Superman, or in today s professional wrestling.
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It s so popular.
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But you have the ability to write and to talk about writer s block is it s one of my favorite subjects.
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Well, so I would always get asked the question.
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So the reason I wrote the book is because I would always get asked the question on podcasts.
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Do you ever get writer s block?
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Do you believe in writer s block?
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What do you say about writer s block?
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And it just, it occurred to me one day that it was probably a book that I could write to help people to understand what writer s block really was, what writer s block really wasn t, where it originated, and how to engineer circumstances so that they
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either don t ever get it, or if they find themselves in a place where they are unable to write, I m not going to call it writer s block, because I don t necessarily believe it exists, although I wrote a book about it, so you can figure that out yourself, what to do in case they have a place where they are blocked.
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And so I talk about the origin, who made it up.
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A psychiatrist who said, oh, let s give you writer s block.
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You re not writing, so let s give it a name so that we can give you a cure for it or not a cure.
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Like gender euphoria?
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Maybe something like that.
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Where d that come from?
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I don t know.
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That s a good question.
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Was it there when you were growing up?
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No.
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No.
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No.
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Although now, now that we get to pick things that we couldn t pick when I was growing up, I have chosen to believe that I m a 25-year-old billionaire.
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That s my identify.
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That s how I identify.
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So anyway, when I started asking people if they believed in writer s block, people got very defensive and somewhat confrontational, even in just some social media posts.
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So I knew I was on to something, Jeffrey, because I really think that sometimes there is the
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the we find ourselves in a place where something isn t coming as easily as we would like it to.
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And then someone will make a suggestion.
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So if you weren t writing and you were saying, I m not writing, I used to get up and I would write and writing was very easy.
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And I went, you know, Jeffrey, you might have writer s block.
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If you go to the doctor and they say, I have these red bumps on my arm, and they go, oh, you might have chicken pox, or something like that.
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And they go, oh, OK, it s chicken pox.
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And I go, well, how do I get rid of chicken pox?
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Or what s the medicinal, what do I do about it?
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Well, you put calamine lotion on, you sit in the sun, you dry it out, and then you re fine.
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And so I think writer s block came along at a time when people were going, well, why am I not writing?
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And instead of coming at it from any other perspective, someone said, oh, I bet you have writer s block.
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And someone said, oh, I guess I have writer s block.
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And they just owned it as like, well, I have chicken pox, as opposed to, well, maybe I m tired.
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Maybe I have a block around my belief system.
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Maybe I haven t carved out the time to write.
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Or maybe I have the, I think, the most
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prevalent situation when it comes to not writing, and I just came through five years of that myself, which is stress.
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That s interesting.
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Ernest Hemingway famously said, writing is easy.
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I sit down at the typewriter every morning and bleed.
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It was a drama queen, obviously.
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Yeah.
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And a drunk the night before, which doesn t help unless you re writing a novel.
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OK, but but he forced it.
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So let s talk about the fact that people like I got to write in it for an hour at 10 o clock in the morning.
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Yeah.
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Like, dude, what are you doing that for?
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You re not inspired.
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So are you inspired or do you just go, that s the time that I have to write.
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And so that s when I m writing.
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I disagree with that because you re not like, listen, we started talking before we hit the record button, correct?
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Yes.
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And you said something brilliant.
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And what did I do?
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I wrote it down immediately.
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I texted it to myself.
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There s a difference between time management and brand management.
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fucking brilliant.
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It s not brilliant.
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It s fucking brilliant.
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Because because people will will spend a lot of time doing stupid things or try to give away some of the things that they hold dear in the in the name of why I need my time back.
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No, you need your brand back.
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Yeah, because if your brain goes away, you ll have all the time in the world.
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That s right.
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That s very true.
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So I m gonna throw it at you this way.
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I only write when I m inspired.
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Now, sometimes I ve written, you know, it s not like I m not a writer.
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I ve written 17 books.
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I m pretty good at it and I love doing it.
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And sometimes I can inspire myself if I m sitting down and reading something.
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I ve created a process called thought sparking.
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Oh, I like this.
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Go on.
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I ll take an old book, something a hundred years old.
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There s a guy named Herbert Casson.
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I m pronouncing it Frenchy so that I can sit down and acknowledge it.
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OK, so Herbert Casson was he he was published by Forbes.
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So it s not like a bad thing.
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Right.
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And this particular book was written in 1927.
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And it s called Tips for Traveling Salesman.
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And what I do, what thought sparking is, is you go to the table of contents and you read them.
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Yeah, I do that.
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You don t read anything other than that.
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You just read the table of contents.
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And that will give you ideas.
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And those ideas will give you something to write about rather than sitting there going, I don t really have any ideas right now.
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Woe is me.
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And you sound like a whiny person.
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How d I do for that one?
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You did good.
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You did good.
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But I would categorize that under a behavior block, right?
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So in writer s block, I talk about belief block, I don t believe I can write.
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Behavior block, I m not engaging in the behaviors that allow me to turn the faucet of words on.
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Or time block, which is I m not carving out time or creating time to write.
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So what you re talking about is a way to engineer circumstances so that you remove any behavior block.
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Right.
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I put my creativity into it.
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Yes.
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And that allows me to free my mind from thinking, oh my God, I can t come up with an idea to, oh wow, look at these ideas.
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Like you, if you re forcing yourself to write, it s not, it doesn t work.
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Just flat A s doesn t work.
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So I m going to just throw a couple of things at you.
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Don t take notes on the final answer.
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Mention quality before price.
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Put service before samples.
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Use more ear and less tongue.
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Begin with talking them.
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Get down to brass tacks quickly.
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Building goodwill for your firm.
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I mean, they re just, you know, it s cute.
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Okay, well, so I m a deep, I don t just collect one thing.
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I try to collect like a bunch of things.
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So Herbert wrote like five books, and this one is called Life s Little Book.
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Pretty cool, and it s a little book.
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It s cute, yeah.
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Everybody should write a little book.
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Everybody.
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I wrote lots of them.
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But how the magazine began.
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And then you go, oh, what magazine?
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What has been done?
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Definition of British efficiency.
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I d like to know what that is.
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Me too.
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Do you drink tea with it?
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I ve never heard of it.
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Me neither.
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So a suggestion to lifers, a look forward.
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I mean, you don t have to read the book.
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You just have to read the table of contents and think, how can I write something about this that s important or significant or transferable
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and value or perceive this valuable to my reader.
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Yes.
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If it s not valuable, don t do it.
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And then this is what I don t understand at all.
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Writers will say, well, I didn t like it, so I deleted it.
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Honore, I ve been writing for 30 years.
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I ve never deleted anything.
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No, I don t either.
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I can get new versions of things and I save the old versions just in case.
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Every time.
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Every time.
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Yeah.
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I don t think I m I don t write lightly.
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I write heavily.
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And, you know, when you re a nonfiction writer, I could see why people would delete fiction words, but maybe not.
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I don t know.
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I m throwing my hat in the ring in fiction.
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So we ll see what happens.
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What are you writing about?
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I m writing a romcom.
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I m writing one of those movies, but no one s getting pregnant.
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No one s going to die.
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Oh, wow.
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Well, that s too bad.
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It s for it s for girls.
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Oh,
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You wouldn t like it unless you like my sense of humor.
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Then you might like it.
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I m going to write.
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I am writing a novel called Kill the Sail.
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Oh, it s about partners.
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And one guy killed the other guy.
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And the kids were very young.
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But one girl always thought that the partner killed his dad or killed her dad.
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So she gets married and goes under a different name and gets a job at the company underneath the killer.
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Oh, good story, though.
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Good story.
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It sounds like a Sidney Sheldon.
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Uh, it could be because he was in we re from the same cloth.
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Yeah, he wrote until he was almost a hundred nice Yeah, sydney shelton was iconic at harper.
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Yes, a hundred percent and thrillers.
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The books were awesome They re very they re mind candy, but they re also not.
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Yeah.
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Yeah
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Good guy.
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Made them a lot of money, made him a lot of money.
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Everyone was happy there.
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That s right.
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So that s one of the things that I do.
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I use ThoughtSparking as a way of doing it, as a way of convincing myself that, oh, I have something of value to say.
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That sparked an idea in my head.
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But I trademark ThoughtSparking.
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I own ThoughtSparking.com, so I m not worried about saying it or anything or somebody else stealing it.
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But I would say this also.
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I write like I talk.
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Do you?
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I do.
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I think so.
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Yeah.
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I have people say that they hear my voice in my writing.
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So I suppose that would be right.
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Correct.
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Ever get talkers block.
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I do not.
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Definitely not.
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I get in trouble.
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Hi, Mary.
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It s on array.
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I can t really think of anything to say right now.
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So I m gonna just sit here until you come up with something.
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Think about that.
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Well, I was writing.
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I was writing the book on an airplane.
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I was writing the introduction on the airplane.
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And the pilot comes over and he s like, ladies and gentlemen, we ve got, you know, 78 and sunny and we ve got this flight time and blah, blah, blah.
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And I thought, wouldn t it be hilarious if he came on and said, OK, everybody, so I just can t with the piloting today.
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I m just going to get off the plane.
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I m going to go to the lounge.
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I d really like to meet the woman in 16B.
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That s right.
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That s right.
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I just can t even today with the flying.
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So I m going to go.
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I m going to watch some Netflix.
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I m going to take a little nap.
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You all just hang out until autopilot.
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Don t worry.
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When we get close, I ll wake up.
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I swear to God.
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That s right.
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That s right.
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Let me throw this at you, though, on the airplane, which we are both very familiar with.
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There s ways of saying things.
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Yes.
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So I fly American, which used to be US Airways and which, you know, I was banned on for a while.
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That s right.
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Yes.
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In my Wikipedia page.
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So bear with it.
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I m back now.
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And I, you know, instead of treating you like shit, they just treat you like dirt.
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So it s I m OK there.
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You re OK.
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You re OK.
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Yeah.
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But I never buckle my seatbelt because I want to hear the flight attendant that used to be called a stewardess.
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Right.
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That would seem to be an irrelevant word.
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There are no stewardesses on this plane, little boy.
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I heard that once from a from a flight attendant.
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I want to punch her.
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And how they tell me when they notice, they don t notice like three quarters of the time.
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The smaller the plane, the more they will notice.
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Or Southwest.
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Southwest checks everybody every time.
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Never misses.
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I just flew Southwest twice last week and I didn t buckle either time and nobody said anything.
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Wow.
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I just also, I had stuff on my lap, so.
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Yeah, give them a break.
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They would have had to have been like up in my business.
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OK, so in the middle seat both times on full flights.
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So to be fair.
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Yeah.
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Got that sexy middle seat character builder.
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Yeah.
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Love that.
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Yeah.
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Yeah.
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So on American, they ll go seatbelt buckled or please buckle your seatbelt right away.
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But on Southwest, they say your seatbelt fell apart.
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Oh, same thing.
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Same thing.
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Yeah.
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But with them, I I m happy.
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I want to hug them.
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Yeah.
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On American Airlines, I give them the finger.
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Yeah.
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Thanks for telling me.
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You re so friendly, Jeffrey.
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Yeah, well, I mean, it s it s a mood, you know, it s it s an exchange.
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Yes.
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So I think that s a real important part of the process.
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I think that as a writer, I m looking at the way you say things.
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You know, are you disgruntled about it?
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Are you a curmudgeon about it?
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Are you, you know, Hunter S. Thompson about it?
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Or, you know, are you do your words flow like Walter Isaacson, who s my current favorite writer?
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Hmm.
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Which book did he just write?
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He the one on Elon Musk.
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OK, have you read that?
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No, I haven t read it yet.
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But I read the Steve Jobs like overnight on a plane.
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It was just classic.
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You felt you were in his living room.
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Yeah.
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Anyway, I think part of being an effortless writer is to recognize something that you re not saying, but that I m thinking as you re talking, which is that if you re a writer, you get to write.
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You don t have to write.
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You get
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It s true.
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I love writing.
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I only get to write an hour every day.
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That s all my schedule allows for, but it s the most delicious hour of my day.
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I can t wait to do it.
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That s so interesting.
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I ve been waking up in the morning for
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a number of years.
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But for the past 30, I have an hour to myself before anybody else wakes up.
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I have a morning routine that consists of reading, writing, preparing, which causes me to think and create.
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Those are the five things that I do every day.
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I do it in this chair right over here when I m home.
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And as a result of that, and I do the same way you do, I m eager to do it.
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I want to do it.
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But I don t always- I m cranky if something gets in my way.
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If I don t get to write, I m actually cranky if I don t write now, as opposed to if I feel like I have to write, which that s different.
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It s just such a privilege to be a writer, in my opinion.
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Yeah, I agree.
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I get to write.
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It s really, it s a great way of looking at it.
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But there s a lot more to this, Diehard, because you are thinking about writing, but you damn haven t done it yet.
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And this is something that you need to think farther down the road when you re thinking about writing what you know,
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or writing what you know to be true, or writing what you know to be true that might be transferable.
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Like somebody else might get it and actually do something with it.
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And you know who they are.
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They write you letters.
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You get letters going, this book changed my life.
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Don t you?
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I do.
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I do.
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I do.
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Yeah, I save them.
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I have them in a folder called I m sure you do.
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I m sure you have so many.
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You can t count them all.
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I m blessed with it.
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I ll just say that.
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But this is the challenge.
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It s also your legacy.
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It s what your children are going to read at your funeral.
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I don t mean to be morbid about it, but we re all going to the same place.
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The only question is when and how.
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That s right.
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And I don t believe in heaven and hell, by the way.
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I just think there s only hell and we re in it.
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So wherever you re going after this.
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Some days it s harder than others.
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Exactly.
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And actually, I don t know whether you know this or not.
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I really feel bad about making any gesture towards religion.
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But Christians have heaven and hell.
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Jews do not.
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We have wholesale and retail.
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And that s how we distinguish ourselves.
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What about on sale?
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On sale?
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That s OK.
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On sale is fine.
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Is that purgatory?
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Yeah.
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On sale simply means I couldn t sell it.
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Okay.
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Okay.
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Fair enough.
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Cause you see the crappiest stuff on sale sometimes when you go into a store.
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Yeah.
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Do you want to see what s on sale?
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Not, not really.
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No, I don t.
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I want to see what s good.
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What do you have that s full price?
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Right.
SPEAKER_00
So for you out there that are wondering, what should I do?
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Is there a good way to start?
SPEAKER_02
Well, I think I think you actually demonstrated it before we started recording, which was when you hear something or say something that you want to capture, make sure you capture it.
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Yeah.
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Capture it digitally by sending a voice memo to yourself.
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text it to yourself, voice text it to yourself.
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I carry a bullet journal with me everywhere.
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I like to write things down.
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I actually thought of a book title.
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I was meeting with someone and they went to the bathroom and I had a book title.
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So I pulled it out and wrote down and then I had enough time to go to Amazon and see if the book title existed.
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Of course, of course.
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be writable.
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But I wanted to just see if there were any other books, you know, with that title that had been recently released and had gotten some traction.
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And then the person came back, so I ll revisit it later.
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But if I hadn t written it down, I wouldn t have captured it.
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So the place to start... No, you wouldn t have remembered it.
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What did I say?
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You said you captured it.
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I did.
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I wouldn t have captured it later.
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I wouldn t have remembered it.
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When you get that spark of an idea, you write it down.
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You got to capture it.
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You got to capture it immediately, even if, and I have some friends who describe their moments of inspiration, and they ll say they re writing on whatever.
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They re writing on the paper tablecloth.
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Carry a Sharpie with you, carry a pen with you.
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Thankfully, we all have devices with us now where we can capture things, but write it on the back of a napkin, write it on the tablecloth, write it in your journal, write it on the back of your hand, like you used to write your cheats.
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for cheating on a test, write it and capture it.
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Because if I had not written it down, I m more than likely 99% would not remember it later, even with memory pigs and promising myself and crossing my heart and hoping to die.
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I wouldn t have remembered it.
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So that s the first thing.
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The second thing is there is something that you could write about.
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So the diehards that are listening, there s something that you could write about that you would think someone else has already written about this.
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However, not anyone else on this planet has your unique combination of experience, knowledge, expertise, education, et cetera, et cetera.
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And there are people that are coming to you already and they re asking you questions.
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And they re saying, how do I create a financial plan?
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How do I sell intangible objects?
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How do I, whatever, right?
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Whatever people are already coming to you for.
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And you re like, well, that s simple.
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That s common sense.
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Why don t people know that?
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That s the thing that you need to write about.
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So that s your area of expertise.
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And so the first place to start is capturing those questions, because you already know the answer.
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The second thing is to do what Jeffrey recommended, which is to use the other books on that topic.
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So I went and read all the books, all the articles on writer s block that I could find, all the quotes on writer s block.
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I went in, I was doing my due diligence to see what everybody else was saying about writer s block, what other people had said about writer s block.
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And also,
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Then I took some white space, and I think you ll like this, Jeffrey.
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I think this is an idea that you will like, because I think you do this too.
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You mentioned it a second ago.
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I actually take time to think about what I think about something.
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And sometimes what I think about something is contrary to what someone else will say.
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Because I say there is actually no such thing as writer s block.
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When I broke it down, I was like, do I believe in writer s block?
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Sure, because everybody talks about it, or a lot of people talk about it.
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But do I believe it has to exist?
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I actually don t.
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I think that there s a way to look at your individual situation and figure out a way to write as easily as you breathe.
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And that s what the whole book is about.
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But when you re writing about something, you want to write about something from the perspective of what are people already asking you?
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What should they be asking you?
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What would they ask you if they had more knowledge about a situation?
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And what could they not possibly know about it because it s not their area of expertise?
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and also then throw into that, what do you think about it?
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What do you really think about whatever it is that s your area of expertise?
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And spend some time sitting on your front porch or on your deck or in a mall.
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Go people watching because that s fascinating.
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Like go somewhere where you just have some space
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where you can create some space, where you re not being stimulated by the phone or the Instagram or the email or whatever.
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Just give yourself some time to really think, like, what do I really think about this?
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And if I were to, you know, die on the hill, what stand would I take on something?
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How do I really feel about it?
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And what value could I add to the person who s reading my book that they wouldn t find anywhere else because no one has taken the time to put all of these things together and then pull back and allow themselves to think about it.
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I concur a thousand percent.
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I have found that by going the opposite direction that I can create my own material.
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So for example, there s a very famous sales training company and they focus on finding the pain.
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Where does the pain, if you can uncover the customer s pain, you can get to blah, blah, blah.
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Okay.
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So my pain is none of your business, but I d love to find the pleasure.
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So I go for, where s the guy play golf?
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Where was kids go to school?
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Where did he grow up?
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Tell me about your house.
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Their pain was solved.
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What does that look like?
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Yeah.
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Okay.
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So the challenge that people have is they do conventional things and they don t think they can go out
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outside of the convention.
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So I m looking at, salespeople are taught how to close the sale.
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I don t do that.
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I teach how to open the sale because if you open the sale the right way, the close becomes easy.
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So there s a hundred things like that that I do.
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I don t teach customer satisfaction.
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I teach customer loyalty because satisfied is the lowest level.
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And those are the, there s 20 things that I do that other people don t even think about doing because they re afraid to go outside the conventional wisdom.
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Well, and you bring up something I think that s really important, and that is sometimes people, you said it, people are afraid to go outside of the norm.
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But when you think about the fact that when we took a car from the hotel to the airport, we were in somebody else s privately owned car brought together by an app where someone is using someone else s assets to make money, right?
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There s a whole fleet of vehicles called Uber or Lyft.
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Which they don t own.
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which they do not own, they don t have any access to, they have no claim to, they have no stake in, they have no interest in, except that the broker of the sale of the ride was made through an application to which they had no ownership or culpability whatsoever, but they made money because of that connection.
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And that s thinking outside the box.
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Because if somebody would have said, what, 20 years ago, you re going to use
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cars or houses that you do not own for people to ride in or sleep in, and you re going to make money from it?
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Oh, that s crazy.
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That s the craziest thing I ve ever heard.
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And yet it happens now millions and millions of times a day.
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So when you think, oh, I can t think outside the box, I m going to borrow a line from Tony Robbins from a long time ago, which is, if you can t, you must.
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So he would say, if you say, oh, I can t do that, then the imperative becomes, oh, I must do that.
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I have to figure out a way to integrate that.
SPEAKER_01
So if you think, well, I can t write a book, then now you must write a book.
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If I can t write a blog post, I must write a blog post.
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And then the question then becomes, how do I do it?
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How do I do it?
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Almost.
SPEAKER_01
OK, what am I missing?
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Don t tell me what you can t do.
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Tell me what you can do.
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I can t do it.
SPEAKER_01
Well, but you must do it.
SPEAKER_01
Must is stronger than can, isn t it?
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Yeah, absolutely.
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But can is the way.
SPEAKER_01
Yeah.
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Can is the vehicle to get you there.
SPEAKER_00
So if I go to a hotel and they go, we were full last night.
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Check-in time is three o clock.
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I go, sweetie, which some chicks don t like when you call them sweetie.
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But I go, sweetie, I go, sweetie, your check-in time is three o clock.
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My check-in time is now.
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And they re like, uh-oh.
SPEAKER_01
Well, so I think what happens is we go from, I can t do something to I must do it.
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How can I do it?
SPEAKER_00
Right, exactly.
SPEAKER_00
So, so tell me, you know, Mr. Goodman, you re in luck.
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We were full last night.
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That means you re part of our, we re full program.
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Go get a sandwich.
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We ll pay for it.
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Go to the business center.
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We ll pay for it.
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And the minute your room is ready, I ll text you.
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Or she can just say, check in time is three o clock and piss me off.
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Just think about what you can do.
SPEAKER_00
And it becomes a whole other solution for you immediately.
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What s the creative way to approach this?
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And that should be our last subject.
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Creativity is a fulcrum point in this whole process.
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And even in school, sometimes they call it creative writing.
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That s like part of the subject title.
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Well, if I ask you, and one of the first things I tell my customers is, go read a book on creativity.
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Even if you don t do anything other than one thing in the book, read a book on creativity.
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Then read another one.
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And I have the list of books that I think are good.
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Everybody has their creative library sort of stuck away.
SPEAKER_00
But for me, I couldn t be more adamant about what I have learned, gleaned, profited from by reading somebody s book on creativity.
SPEAKER_00
And I actually spent two days with Edward de Bono, which is like Jesus of creativity.
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Everything.
SPEAKER_00
Yeah.
SPEAKER_00
Yeah.
SPEAKER_00
He tried to hit on the waitress in our Italian restaurant.
SPEAKER_00
Pretty interesting.
SPEAKER_00
He was like 85.
SPEAKER_00
Did he win?
SPEAKER_00
No.
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No.
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Wasn t even close.
SPEAKER_01
He wasn t creative enough, apparently.
SPEAKER_00
Well, the waitress came over and go, I think he s hitting on me.
SPEAKER_00
Really?
SPEAKER_01
What was your first clue?
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They don t even call them waitresses anymore.
SPEAKER_00
I apologize for sounding old.
SPEAKER_00
So, that s where we re at.
SPEAKER_00
And Dayard, I m just going to challenge you.
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I m leaving you with this.
SPEAKER_00
Write the first chapter.
SPEAKER_00
Don t tell yourself what you re going to do.
SPEAKER_00
Do it.
SPEAKER_00
And just put yourself in a position where you begin to think about who you can become, not just who you are.
SPEAKER_00
Because if it s who you are, you re going to sit in a chair and go,
SPEAKER_00
You know, I don t really feel like doing this today.
SPEAKER_00
You don t feel like doing it because you don t have anything to say.
SPEAKER_00
You haven t trained your mind how to think or do.
SPEAKER_00
And if you do that, you re going to win.
SPEAKER_00
And I would get the first thing I would do is get on a race book.
SPEAKER_00
Obviously, there s no such thing as writer s block that will help you.
SPEAKER_00
That will inspire you and will give you a place to go and grow so that you can write in a way that you re happy with.
SPEAKER_00
And when you write your own way, don t read it right away and try to edit it.
SPEAKER_00
Let us sit for a day, maybe two days, then go back and read it and you ll be fine.
SPEAKER_01
Yeah.
SPEAKER_00
And, uh, this quarter, everything else okay with you?
SPEAKER_01
Yes.
SPEAKER_01
Thank you so much, Jeffrey.
SPEAKER_01
I appreciate your time.
SPEAKER_00
My damn pleasure.
SPEAKER_00
And that s final.
SPEAKER_01
Okay.
SPEAKER_01
Thank you, sir.
SPEAKER_01
You re the best.
SPEAKER_00
Thank you.
SPEAKER_00
We will have your, I value your opinion.
SPEAKER_00
Uh, we will be back again with honorary for.
SPEAKER_00
Lesson number two, which is when you re in the writing process, are there things that you can do that will get you further faster?
SPEAKER_00
Because I think that everyone who wants to write a book thinks it s this massive project that s going to take years and years.
SPEAKER_00
But with today s technology and not AI, by the way, I ll smack you in the face.
SPEAKER_01
No, no, no, we re actually writing it.
SPEAKER_00
Yeah.
SPEAKER_00
You actually do the writing or I m not even going to give you the hint what I do, but we ll talk about it the next show.
SPEAKER_00
So die hard.
SPEAKER_00
Go make a sale, even if your ass falls off.
SPEAKER_00
Thanks for listening to the show.
SPEAKER_00
Don t forget to like, share.
SPEAKER_00
Yeah, share with both your friends.
SPEAKER_01
And subscribe to the podcast.
SPEAKER_00
And remember, we have a free 22 day sales challenge.
SPEAKER_00
Just go to gator.com slash sales challenge to start you on your way.