0
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That s FreshAndLean.com slash ASP promo code SELLING.
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Well, I want to welcome you to the Personal Brand Makeover Series here in August of 2017.
0
SPEAKER_01
We ve been looking forward to sharing with you what we ve done over the past couple of weeks.
0
SPEAKER_01
We ve interviewed four different people who volunteered to be put in the barrel and volunteered also to have us coach them on their personal brand.
0
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And so that s what you re about to hear.
0
SPEAKER_01
We ve got four different ones for the next four episodes.
0
SPEAKER_01
By the way, you can go and should go to advancedsellingpodcast.com slash makeover.
0
SPEAKER_01
And you can pick up a checklist that we created for you that we re using as we coach these people.
0
SPEAKER_01
So, make sure you go to advancedsellingpodcast.com slash makeover and it ll ask you for your email address and you ll get instant access to this personal brand makeover checklist.
0
SPEAKER_01
Whether you listen to the episodes or not, it really is a good vehicle to have to test your own personal brand.
0
SPEAKER_01
I think you ll find that maybe you re excelling in some areas and maybe you re a little bit weak in some areas.
0
SPEAKER_01
But go to advancedsellingpodcast.com slash makeover.
0
SPEAKER_01
Our first guest is Maya Monday.
0
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Today s candidate for the personal brand makeover is Maya Mundy, and she joins us from where, Maya?
0
SPEAKER_01
Houston, Texas.
0
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Beautiful Houston.
0
SPEAKER_01
I love Houston.
0
SPEAKER_01
We are glad to have you, and Maya just told us before we hit record that she s been listening for a few months and trying to consume a lot of content, and so we appreciate you listening.
0
SPEAKER_01
And Maya, you were one of the first
0
SPEAKER_01
candidates that we got this very nice email back from, and you ve supplied us with a lot of content here.
0
SPEAKER_01
So I think the best way to do this is for you to give us 30 seconds to a minute on your business and what you do, maybe how you help companies.
0
SPEAKER_01
Just give us a minute on that, and then Brian and I will get into some questions for you, and then we ll finish up with some recommendations on your personal brand.
0
SPEAKER_02
Okay, definitely.
0
SPEAKER_02
So I am an executive search recruiter.
0
SPEAKER_02
And so technically, I guess you would call me a headhunter.
0
SPEAKER_02
But I work on our healthcare team that specializes in revenue cycle.
0
SPEAKER_02
So it s all your financial people within a doctor or hospital office structure, from registering patients all the way to bills getting paid via insurance or a patient.
0
SPEAKER_02
And so I primarily place director level up to C-suite, sometimes managers, but normally director level up to C-suite across hospital systems and doctor offices groups.
0
SPEAKER_02
And so I ve been doing that for a little over a month, not new to recruiting, but definitely new to the firm life, the sales aspect of recruiting.
0
SPEAKER_02
And yeah, just looking forward to grow that business.
0
SPEAKER_00
Good.
0
SPEAKER_00
What did you do before?
0
SPEAKER_02
I was an in-house recruiter with a real estate property management development firm.
0
SPEAKER_02
So we specialized in single-family homes all over the U.S.
0
SPEAKER_00
This is good.
0
SPEAKER_00
And this is part of the brand makeover as I m asking these questions.
0
SPEAKER_00
What was it that appealed to you to make you leave that real estate world and go into this, onto the sales side and into the healthcare sector for recruiting?
0
SPEAKER_02
That s a great question.
0
SPEAKER_02
So I was working with an Austin-based company from Houston remotely, staffing over 20 plus of their offices all over the US.
0
SPEAKER_02
And due to succession planning, we had gotten to the point where they wanted me to relocate to Austin, and I declined.
0
SPEAKER_02
And when I left Main Street, a couple mentors, they know my work ethic, they know me in recruiting, they really encouraged me to pursue the firm life.
0
SPEAKER_02
Definitely not for everyone, but they believed it would be for me.
0
SPEAKER_02
And so that s what I did.
0
SPEAKER_02
And here I am.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
And you believed it was for you.
0
SPEAKER_02
Yeah.
0
SPEAKER_02
Yeah.
0
SPEAKER_02
I m passionate about recruiting.
0
SPEAKER_02
So, I mean, I love recruiting.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Why do you love recruiting?
0
SPEAKER_02
It s a lot of different hats all at once.
0
SPEAKER_02
So some days I m a counselor, some days I m a career advisor, some days I m a salesperson, some days I m a marketer, some days I m an actor.
0
SPEAKER_02
It takes a lot of different hats.
0
SPEAKER_02
Some days I m an administrator.
0
SPEAKER_02
It s a lot of different hats.
0
SPEAKER_02
So there s constant challenge, but there s also success.
0
SPEAKER_02
A win-win.
0
SPEAKER_02
So me, my client, and my candidate, whether I m in-house or firm, that s what I m trying to achieve.
0
SPEAKER_02
I believe that recruiting is about being a relationship manager that changes lives.
0
SPEAKER_02
And so I like changing lives and managing relationships.
0
SPEAKER_00
Yeah, so thank you for that last bit, because that s what I was looking for.
0
SPEAKER_00
That s what I was looking for, too.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
And so this is to kind of lead us into some of the brand makeover.
0
SPEAKER_00
And everyone that s listening will hear this, too, is we ve got to pull some elements of that story that you just told us and put it into the customer, consumer-facing brand
0
SPEAKER_00
gateways, if you will.
0
SPEAKER_00
So the things like Twitter, so what we go back and do is we look at your LinkedIn, your Twitter, your Facebook, those sorts of things.
0
SPEAKER_00
And we say, do people hear the story that you just told us?
0
SPEAKER_00
Right?
0
SPEAKER_00
Is part of you?
0
SPEAKER_00
Is it in there?
0
SPEAKER_00
Or does it feel stale and corporate?
0
SPEAKER_00
So and we ll come back to that here in a bit.
0
SPEAKER_01
And Maya, you probably, when Brian asked the question, you did that in the order that you were assuming Brian wanted to know it in, but I agree with him.
0
SPEAKER_01
I think you need to take that last part, that changing lives, win-win-win relationship.
0
SPEAKER_01
I think you need to figure, we ll talk about how to say that, so that becomes the front and center thing.
0
SPEAKER_01
And again, I know it s us asking the question, so you might not have done it in the same order that you would have if a CEO would have asked you.
0
SPEAKER_01
But we ve got to make sure that s up front.
0
SPEAKER_01
So here s a question I have.
0
SPEAKER_01
Let s get to the makeover part.
0
SPEAKER_01
What specifically was your interest in doing this?
0
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What is your sense of the importance of personal branding in your business and in your world?
0
SPEAKER_01
Why did you send in your application to do this?
0
SPEAKER_02
So when I was in-house, I mean, I m a big social media person and all that jazz.
0
SPEAKER_02
And so when I was in-house,
0
SPEAKER_02
That definitely was there and I spent a lot of time because prior to real estate, I was in educational technology transitioning everything from ed tech to real estate.
0
SPEAKER_02
And it definitely took some time, but in house.
0
SPEAKER_02
I didn t feel like there s a need, but there s not a big need is there is in the firm life.
0
SPEAKER_02
And so now in the firm life, in a more sales-oriented culture, eat-what-I-kill culture, entrepreneurial culture, it s like, okay, like I need, my brand needs to represent what I m holistically about and attract people to me, not just me trying to go find people.
0
SPEAKER_02
There s a gap for that in the firm life versus being in-house, people are coming to me left and right.
0
SPEAKER_02
I mean, it matters, but it doesn t.
0
SPEAKER_01
But not as much.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
Good.
0
SPEAKER_01
It s good.
0
SPEAKER_01
Okay, good.
0
SPEAKER_01
Very good.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
Brian, do you want to do you want to ask her anything?
0
SPEAKER_01
Is there anything specifically that you find would be useful before we start to recommend because Brian and I each had a chance to look at some of the online media that you served up to us.
0
SPEAKER_01
So we do have some thoughts, but do you have anything?
0
SPEAKER_00
Yeah, I know.
0
SPEAKER_00
I think what I was fishing around for earlier, you helped me with, was a personal story.
0
SPEAKER_00
So as we go through this, this is more of a tee-up thing.
0
SPEAKER_00
Let s keep that rolling.
0
SPEAKER_00
Let s keep the here s why I do what I do part front and center as we go through the recommendations.
0
SPEAKER_00
I think that s really, really important to do.
0
SPEAKER_00
Because this is about personal branding.
0
SPEAKER_00
And the best way to get people to know your brand is to get them to know you.
0
SPEAKER_00
The way to get them to know you is to make yourself open, vulnerable, authentic, here s who I am, scars and all, that sort of thing.
0
SPEAKER_01
Maya, have you ever written anything about this idea of your mission for your clients and the whole win-win-win thing?
0
SPEAKER_01
Have you ever written a document or produced any kind of article about that?
0
SPEAKER_02
No.
0
SPEAKER_01
Okay.
0
SPEAKER_01
Because it s one thing to say, I m looking for win-win-win relationships, and it s really important that I place the right people in the right job so they re happy.
0
SPEAKER_01
It s another thing to write a more serious and thoughtful piece about it.
0
SPEAKER_01
My belief, and Brian and I may have a little bit of, we may not agree on this totally, but my belief is that your brand in today s world is your message.
0
SPEAKER_01
It s not necessarily your hairstyle.
0
SPEAKER_01
It s not necessarily what you wear.
0
SPEAKER_01
It s not necessarily the colors that you, I mean, yeah, that might have something to do with it, but it s more about your
1
SPEAKER_01
Your personal brand is the message that you are sending out there via all these different platforms, or when you speak, or when you show up, or when you re on the phone.
1
SPEAKER_01
And so I think if you re going to clarify your brand, you really need to clarify your message.
1
SPEAKER_01
And I don t just mean you.
1
SPEAKER_01
I think all of us need to do that.
1
SPEAKER_01
I just wondered if you ve ever thought about writing anything that maybe it s a story about how you came in and someone was struggling, and you helped them see the light.
1
SPEAKER_01
And through your work, you helped them change their lives by finding something that fit them.
1
SPEAKER_01
I think there might be something there.
1
SPEAKER_01
So maybe we can, you might think about that.
1
SPEAKER_01
I don t know that we re going to talk about that anymore.
1
SPEAKER_01
But that whole idea of what s the real story behind your customer mission, I think is really vital for you.
1
SPEAKER_01
Can I give that a name?
1
SPEAKER_01
Yeah.
1
SPEAKER_02
I d like to call that your purpose paper.
1
SPEAKER_02
Your purpose paper.
1
SPEAKER_02
OK.
1
SPEAKER_02
So you re going to write my purpose paper.
1
SPEAKER_02
And your purpose paper goes deep into why you do what you do, not more the intellectual things of like, well, I want to provide great service, and that and all.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
Deeper than that.
1
SPEAKER_02
Then there s some other reasons that you haven t even shared with us yet, just because you just got to know us, we just got on the phone, that s even deeper behind what you do.
1
SPEAKER_02
And the more you can pull those things out, like when you go to your Twitter profile,
1
SPEAKER_02
There s a big, huge word across the top that says gratitude.
1
SPEAKER_02
And so there s something about that.
1
SPEAKER_02
The reason that s up there is because it s meaningful to you, right?
1
SPEAKER_02
That it says gratitude on your Twitter, right?
1
SPEAKER_02
And so the question then is, why does it say gratitude?
1
SPEAKER_02
And there s a reason in your life why that says gratitude.
1
SPEAKER_02
And the more of that you can share in this personal brand, the more we get to know you.
1
SPEAKER_02
That s the trick here.
1
SPEAKER_02
Make sense?
1
SPEAKER_02
Yeah.
1
SPEAKER_02
So your purpose paper can say, here s who I am, and here s why I do what I do.
1
SPEAKER_02
And it s purposeful, purpose-driven, versus intellectual, along with the medical centers.
1
SPEAKER_02
I like that.
1
SPEAKER_02
Purpose paper.
1
SPEAKER_01
You know, Brian, I wonder if in our 140-character world, where we are always trying to condense everything down to one word, because you ve gone to seminars and webinars before.
1
SPEAKER_01
They say, OK, what s your one word?
1
SPEAKER_01
What s one word that describes you?
1
SPEAKER_01
Well, I think that if we jump to one word and don t have a story behind that word,
1
SPEAKER_01
we do our customers a disservice by not telling the whole story.
1
SPEAKER_01
Let s talk about your, do you have anything else on Twitter?
1
SPEAKER_01
No, no, that s good.
1
SPEAKER_02
I think the to-do item there is the purpose paper.
1
SPEAKER_02
Really good thing to do.
1
SPEAKER_02
That gets the ideas from your heart and from your mind out on a piece of paper, then you can start to wordsmith it down.
1
SPEAKER_01
Maya, your LinkedIn, I m gonna switch to your LinkedIn page here.
1
SPEAKER_01
Can I not see that because I m a third,
1
SPEAKER_01
I don t know.
1
SPEAKER_01
Do you have your picture on your LinkedIn profile?
1
SPEAKER_01
Yeah, that s probably why.
1
SPEAKER_01
Okay, that s just because I m not connected to you that I don t see it.
1
SPEAKER_01
So, okay, good.
1
SPEAKER_01
Brian had some thoughts and it kind of goes along, I don t want to beat a dead horse here, but it kind of goes along with this idea, your first paragraph there, that a little bit about you.
1
SPEAKER_01
We think that that should be a little bit less about your corporate promise and a little bit more about who you are and why you do what you do.
1
SPEAKER_02
Maya, the drill to do here is when you re reading this paragraph.
1
SPEAKER_02
So I m reading right off your LinkedIn page, where it says, our fundamental strength in sourcing and identifying.
1
SPEAKER_02
Now, let me ask you first question.
1
SPEAKER_02
Are you required to put this on here by your company?
1
SPEAKER_02
Or can you put whatever you want?
1
SPEAKER_00
No.
1
SPEAKER_02
OK, good.
1
SPEAKER_02
So you ve got a little, you get some room to.
1
SPEAKER_02
I can put whatever I want.
1
SPEAKER_02
Yeah, great.
1
SPEAKER_02
Because I think LinkedIn is your personal brand, and some companies try to control that.
1
SPEAKER_02
I think this is your personal brand.
1
SPEAKER_02
And so you ve got some great things here.
1
SPEAKER_02
The trick, can you scroll back down?
1
SPEAKER_00
Oh, sorry.
1
SPEAKER_02
That s OK.
1
SPEAKER_02
So the trick here, Maya, is you take, you go, it s real tedious, but you do this on purpose, sentence by sentence.
1
SPEAKER_02
And you ask yourself, number one, is this me?
1
SPEAKER_02
So that s the first trick.
1
SPEAKER_02
Does this line up with my why, who I am?
1
SPEAKER_02
Second thing you ask is, can my or does my competitor say the same thing?
1
SPEAKER_02
Right?
1
SPEAKER_02
And you go line by line.
1
SPEAKER_02
So you go, fundamental strength is sourcing, identifying, recruiting qualified candidates to satisfy our client needs.
1
SPEAKER_02
The question is, does that pop for you?
1
SPEAKER_02
Is that part of you who you are?
1
SPEAKER_02
And then secondly, can your competitors say the same things?
1
SPEAKER_02
When I read yours, so I ll go to the next sentence, we aspire to be recognized as the leading recruiting firm in the industries and disciplines we serve.
1
SPEAKER_02
So my next question is, can your competitors say or think the same thing?
1
SPEAKER_02
The answer so far in both of those is yes and yes.
1
SPEAKER_02
So what we re trying to do is get this to where it s different.
1
SPEAKER_02
Right?
1
SPEAKER_02
And it gets different when you put your story in here.
1
SPEAKER_02
You see that?
1
SPEAKER_02
Right?
1
SPEAKER_02
So you said, like, on your Twitter, you say you love the arts and you re an avid sports fan.
1
SPEAKER_02
So why are you an avid sports fan?
1
SPEAKER_00
Why am I an avid sports fan?
1
SPEAKER_02
Yeah.
1
SPEAKER_02
What s the back story?
1
SPEAKER_00
I mean, I come from a very, very competitive family.
1
SPEAKER_00
OK.
1
SPEAKER_00
If you can win or lose at it, we believe it s a sport.
1
SPEAKER_00
So I grew up watching everything.
1
SPEAKER_00
I mean, I watched curling during Winter Olympics.
1
SPEAKER_00
If you can win or lose at it, we believe it s a sport.
1
SPEAKER_02
That needs to go right here, because that is totally different than any other recruiter s LinkedIn profile I m going to see.
1
SPEAKER_02
I guarantee it.
1
SPEAKER_02
That s different.
1
SPEAKER_02
That s great.
1
SPEAKER_02
See that?
1
SPEAKER_02
We do have to have things that are about what we do.
1
SPEAKER_02
It does need to say what you do.
1
SPEAKER_02
You know what I mean?
1
SPEAKER_02
You are a recruiter, health care, that sort of thing.
1
SPEAKER_02
And then think of it answering the question, so why me?
1
SPEAKER_02
How is Maya any different than anybody else?
1
SPEAKER_02
You can even put the, you can put even a comment about your name, right?
1
SPEAKER_02
Pronounced like Angelo and what was the second half?
1
SPEAKER_02
Spelled like Pharaoh.
1
SPEAKER_00
Yeah.
1
SPEAKER_02
I mean, that s a brand.
1
SPEAKER_02
That s a personal brand right there.
1
SPEAKER_02
It s a wonderful thing.
1
SPEAKER_02
Everyone will remember you when you do these things.
1
SPEAKER_02
You see what we re saying here?
1
SPEAKER_02
When I read this, you re very forgiving.
1
SPEAKER_02
This isn t a criticism, but there s nothing here that makes me go, oh, wow, that s an interesting person.
1
SPEAKER_02
The corporate marketing department would love that.
1
SPEAKER_01
Oh, they think it s great.
1
SPEAKER_01
And we ve got to acknowledge that a lot of times the corporate marketing department s the people who write these things for us.
1
SPEAKER_01
And that s just not right, because there s no personality in it.
1
SPEAKER_01
What you re saying is bring your personality into your brand, bring who you are.
1
SPEAKER_01
Embrace it, whoever you are, your oddities, your quirks, your weirdness, bring that with you because that s who you are and that s what people love.
1
SPEAKER_01
It s good.
1
SPEAKER_01
Really, really nice.
1
SPEAKER_01
Hey Brian, you know, we realize that a lot of our listeners are also investors.
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Let s see, anything, Brian?
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SPEAKER_01
Oh, I had something here on your LinkedIn that, again, you may not be allowed to do this.
1
SPEAKER_01
I hate that.
1
SPEAKER_01
You said that you had some openings that you announce on LinkedIn, some projects that you re working on.
1
SPEAKER_01
Did I see that on LinkedIn or not?
1
SPEAKER_00
Yeah, yeah.
1
SPEAKER_00
No, you did especially difficult ones.
1
SPEAKER_01
Okay, they re like new quick ones or a very difficult one Okay, so so the physician, uh billing in atlanta, georgia Uh executive director of revenue physician billing Do you you put that description on your linkedin page?
1
SPEAKER_01
Is that is that what I saw then?
1
SPEAKER_00
All right.
1
SPEAKER_00
Yeah, sometimes that s not on there now
2
SPEAKER_00
But I think it was on there when you looked at it.
2
SPEAKER_01
Okay, so here s a thought There s a story behind that not necessarily your story But there s a story behind this company and about what they re trying to accomplish and about how what their cause is what their higher causes I think if we
2
SPEAKER_01
If we default back to, hey, we re looking for a revenue cycle director, operations physician billing in Atlanta, you lose the real essence of that position.
2
SPEAKER_01
And maybe you do that somewhere else.
2
SPEAKER_01
But I think that this is important enough that you might want to take a little time and write a paragraph about the company looking for the position, about what the cause is, the higher calling, what their mission is about.
2
SPEAKER_01
People are attracted to mission.
2
SPEAKER_01
as opposed to the job function and the salary, and do I have 401k?
2
SPEAKER_01
If the mission s strong enough, all that other stuff just takes care of itself.
2
SPEAKER_01
So my recommendation somewhere, either in LinkedIn or somewhere else, is tell the story about the position and what the company s trying to accomplish, and get really emotional with it.
2
SPEAKER_01
I mean, get deeper than just, we have a job to fill.
2
SPEAKER_01
Yep.
2
SPEAKER_00
And is that something that
2
SPEAKER_00
You re talking about in the headline, all that, or that s like in the content of that.
2
SPEAKER_01
Content, yeah, in the content.
2
SPEAKER_01
I think the headline could be whatever the function is, but, but, you know, be, you re a creative, you re a good writer.
2
SPEAKER_01
There s no reason why you can t create something that s really special, even if it s just a paragraph, doesn t have to be a whole essay.
2
SPEAKER_02
Mm-hmm.
2
SPEAKER_02
Ask yourself, too.
2
SPEAKER_02
Let s talk about that headline a bit.
2
SPEAKER_02
Take the same thinking here around creativity and difference and that sort of thing, and think about how I can make this headline aspirational or different versus functional, OK?
2
SPEAKER_02
So right here it says, so currently what s up there is seeking a health care sales representative and patient access director.
2
SPEAKER_02
So I m sure those are two positions you re trying to source right now.
2
SPEAKER_02
Is that correct?
2
SPEAKER_02
You re trying to fill those two?
2
SPEAKER_02
the healthcare sales rep and patient access director.
2
SPEAKER_02
So ask what, how can you make those different?
2
SPEAKER_02
So here, I m just off the top of the head.
2
SPEAKER_02
This isn t overly creative, but could I say seeking a seeking a non-normal healthcare sales representative or seeking a patient access director where, where, where purpose matters more than,
2
SPEAKER_02
Salary.
2
SPEAKER_02
You see what I m saying?
2
SPEAKER_02
Because the people that you re trying to attract here, they see this.
2
SPEAKER_02
They re applying for jobs.
2
SPEAKER_00
It s just another one.
2
SPEAKER_02
It s just another one.
2
SPEAKER_02
Like, what a wonder an abnormal health.
2
SPEAKER_02
That s interesting.
2
SPEAKER_02
See that?
2
SPEAKER_02
All you re trying to do is you re trying to draw people in with something interesting and different.
2
SPEAKER_02
And it can be play on words, headline-ish.
2
SPEAKER_02
Like, what does that mean?
2
SPEAKER_02
You know what I mean?
2
SPEAKER_02
It can be, what do we call it?
2
SPEAKER_02
It creates curiosity.
2
SPEAKER_02
It creates curiosity.
2
SPEAKER_01
It s intriguing.
2
SPEAKER_01
Yeah.
2
SPEAKER_02
Yeah, go ahead.
2
SPEAKER_01
Well, just because you only have 2.5 seconds to get somebody to read past the headline.
2
SPEAKER_01
And if you can t get them to read past the headline, they never see the description.
2
SPEAKER_01
Now, would you put that up there?
2
SPEAKER_01
That seems a bit unusual.
2
SPEAKER_02
My experience has been with recruiting firms.
2
SPEAKER_02
That s a pretty common activity.
2
SPEAKER_02
Is that right, Maya?
2
SPEAKER_02
To put the thing that you re sourcing in your LinkedIn headline?
2
SPEAKER_00
Yeah, yeah, especially especially if it s a difficult search.
2
SPEAKER_00
Yeah, um, but yeah, it s very common in-house firm It s very common.
2
SPEAKER_01
Okay, so those are two different positions then I would divide them with a with a pipe bar or
2
SPEAKER_01
a slash or something.
2
SPEAKER_01
What s a pipe bar?
2
SPEAKER_01
A pipe bar is a straight line.
2
SPEAKER_01
It s like a slash, only a straight line.
2
SPEAKER_01
Oh, I didn t know that.
2
SPEAKER_01
I didn t know how to make a pipe bar.
2
SPEAKER_01
It s on the far right side, right there.
2
SPEAKER_02
See, Maya, see what we do here?
2
SPEAKER_02
We learn from each other, too, when we do this.
2
SPEAKER_01
Isn t this fun?
2
SPEAKER_01
No, it s an actual bar.
2
SPEAKER_01
It s a real bar.
2
SPEAKER_01
That s good.
2
SPEAKER_01
I like it.
2
SPEAKER_01
OK.
2
SPEAKER_01
That s good.
2
SPEAKER_01
We got some good things here so far.
2
SPEAKER_01
Yeah, really good.
2
SPEAKER_01
So what have you gotten so far, Maya, from this, other than just a bunch of gibberish?
2
SPEAKER_01
The definition of pipe bar.
2
SPEAKER_01
Yeah.
2
SPEAKER_00
No, I ve definitely.
2
SPEAKER_00
That s another reason why I like recruiting too.
2
SPEAKER_00
It allows me to be my most creative.
2
SPEAKER_00
And so I like the whole creativity, your personality, it s okay.
2
SPEAKER_00
Sometimes it feels like it wouldn t be professional, so it s encouraging to hear like, no, that s okay.
2
SPEAKER_00
And then purpose, I really like the purpose paper.
2
SPEAKER_00
That s the jargon I use in interviews and who I am, but I ve never deep dived with it.
2
SPEAKER_00
I know it, and so I like that idea.
2
SPEAKER_00
And then,
2
SPEAKER_00
Thank you for telling me I m a good writer and so that was thing and then just even the aspect of like the when we talked about like I ve just recently started doing the Angelo unfair Angelo and Pharaoh thing because I don t know I just popped in my head one day working yes but like it does differentiate me and the sport thing I always use that example and curling is all like it s good to drive like how serious I am sports and so
2
SPEAKER_00
Yeah.
2
SPEAKER_00
So all those things are really, really good.
2
SPEAKER_00
And then being different with the what you just said with the LinkedIn thing.
2
SPEAKER_00
What was cool about that for me is it was just a minor tweak.
2
SPEAKER_00
Like you added like four more words.
2
SPEAKER_00
Yes.
2
SPEAKER_00
Right.
2
SPEAKER_00
It wasn t like a massive overhaul.
2
SPEAKER_00
It was way more intriguing than what I have.
2
SPEAKER_02
Yeah.
2
SPEAKER_02
What if you put it there?
2
SPEAKER_02
You put seeking underperforming healthcare sales rep for new gig.
2
SPEAKER_02
People like, what the heck is that?
2
SPEAKER_02
Yeah.
2
SPEAKER_02
It s different, right?
2
SPEAKER_02
It s fun.
2
SPEAKER_02
It s personality.
2
SPEAKER_02
It s really good.
2
SPEAKER_00
Uh, and one last thing, you know, uh, and each one happens like that sales role as a road warrior.
2
SPEAKER_00
So when you first said it, it was like, even just throwing something like that, that also tells them a little bit.
2
SPEAKER_00
Like this is just sales like you re gonna be living in a car.
2
SPEAKER_00
Yeah, you like your Audi, you know, exactly, right?
2
SPEAKER_01
Yeah who lives in their Audi that s fun One other thing just to clean finish up here.
2
SPEAKER_01
I also think you should write some articles Have you written any articles to put on LinkedIn?
2
SPEAKER_00
Okay, I know you re just undergrad and grad school and
2
SPEAKER_01
Yeah.
2
SPEAKER_01
Well, I know you re just starting in this position.
2
SPEAKER_01
You re still in the first couple months, so we ll give you some time there.
2
SPEAKER_01
But think about what s... I think you might have linked to an article about Jazz It Up.
2
SPEAKER_01
There was something about Resume, Jazz It Up.
2
SPEAKER_01
I think you linked to that.
2
SPEAKER_01
I m okay to link to it, but you need to be writing that.
2
SPEAKER_01
You need to find something that is really intriguing to you in this whole process of resume and interview, something that you feel like people really miss, and you write something or produce something about that.
2
SPEAKER_01
This needs to come from you.
2
SPEAKER_01
You re the expert here.
2
SPEAKER_01
And again, I m OK if you link to other people, but this is your deal.
2
SPEAKER_01
You need to be the one that s front and center, your picture, your bio, what you think about that.
2
SPEAKER_01
And then that goes on the first page of the LinkedIn so people know that you re now an author.
2
SPEAKER_01
Once you write an article, you re an author, and that positions you very differently.
2
SPEAKER_02
Can I have another?
2
SPEAKER_01
I just can t stop.
2
SPEAKER_01
The ideas are flowing.
2
SPEAKER_02
Yeah, now this is just kind of funny.
2
SPEAKER_02
This has to do with our dialect here in Indiana.
2
SPEAKER_02
The word, so the day Monday, a lot of people that live in Indiana, so we re from Indiana, instead of saying Monday, they say Monday.
2
SPEAKER_02
Monday, Tuesday, that s how they say the days of the week.
2
SPEAKER_02
That s our dialect.
2
SPEAKER_02
Monday, Tuesday, Wednesday, Thursday.
2
SPEAKER_02
That s how we say it.
2
SPEAKER_01
And we hate it, but we do it.
2
SPEAKER_02
It drives us nuts, but we do it.
2
SPEAKER_02
It s Monday.
2
SPEAKER_02
So you could do, she could do the Monday morning minute
2
SPEAKER_02
Or the Monday sales mean, the Monday, Monday, morning minute.
2
SPEAKER_02
Because you ve got your last name, play on words, and then do what Bill s talking about as the Monday morning memo.
2
SPEAKER_02
And it s just a paragraph or three sentences.
2
SPEAKER_02
Now, that might be down the road a bit.
2
SPEAKER_02
But you ve got lots of things to work with from a creative standpoint.
2
SPEAKER_01
Or, here s something else you could do, is you could go into the Mamas and the Papas Monday, Monday, Monday.
2
SPEAKER_01
There you go, see?
2
SPEAKER_01
She s gonna have to Google, she s too young for Mamas and Papas, but Mamas and Papas, yeah, you won t like this.
2
SPEAKER_01
Ask your parents.
2
SPEAKER_01
Well, Maya, it s been awesome having you on today, and hopefully you ve gotten value out of it.
2
SPEAKER_01
Keep in touch, let us know what you do on these things, and we d love to update our audience because we re all very interested in helping you to be more successful, and you are already, and you will continue to be, and thanks for joining us today.
2
SPEAKER_00
No, definitely.
2
SPEAKER_00
Thanks for having me.
2
SPEAKER_01
Well, we hope you have enjoyed this episode of the Advanced Selling Podcast, personal brand makeover.
2
SPEAKER_01
Brian, what do you think?
2
SPEAKER_01
Good job today.
2
SPEAKER_02
Wonderful thing.
2
SPEAKER_02
Great usable things for people.
2
SPEAKER_02
If you haven t already done so, go get our checklist at advancedsellingpodcast.com slash makeover.
2
SPEAKER_02
You can actually employ some of the ideas that Bill and I have taught our makeover candidates live.
2
SPEAKER_02
You can do them yourself.
2
SPEAKER_02
Again, advancedsellingpodcast.com slash makeover.
2
SPEAKER_02
See you next time.