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Hey, before we get started today on the personal brand makeover episode, Brian and I want to share with you a very nice little checklist that we did.
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SPEAKER_02
It s called the personal brand makeover checklist, appropriately so.
0
SPEAKER_02
You can find it at advancedsellingpodcast.com slash makeover.
0
SPEAKER_02
Make sure you go there so you can follow along.
0
SPEAKER_02
Some of the things that we re going to be talking to our constituents about on these personal coaching makeover sessions will be found there, but there s lots more there.
0
SPEAKER_02
It s definitely something you need to be looking at for your business.
0
SPEAKER_02
Advancedsellingpodcast.com slash makeover.
0
SPEAKER_02
Welcome back to the Advanced Selling Podcast.
0
SPEAKER_02
I m your host, Bill Kasky.
0
SPEAKER_02
I m your co-host, Brian Neal.
0
SPEAKER_02
We re thrilled to have somebody with us today who is in the dental practice marketing consulting business.
0
SPEAKER_02
And before we start, though, Brian and I went back and created a checklist.
0
SPEAKER_02
It s called the Personal Brand Makeover Checklist, and we want you to have a copy of it.
0
SPEAKER_02
What we did here is we took some ideas that we had.
0
SPEAKER_02
Some of the elements of the makeovers that we re doing and if you ll go to advancedsellingpodcast.com slash makeover You can get your very own copy of this.
0
SPEAKER_02
It fits nicely on one page You can put it in your pocket if you care to if you have a nice sports jacket like you have on today
0
SPEAKER_02
But it s called the Personal Brand Makeover Checklist.
0
SPEAKER_02
There are 10 elements of the Personal Brand Makeover Checklist that you will have, and it ll be helpful to follow along.
0
SPEAKER_01
I have test marketed this checklist with a couple of my clients, and they love it.
0
SPEAKER_01
So listeners should take note there.
0
SPEAKER_01
We try to give you lots of good stuff.
0
SPEAKER_01
This would be a winner, winner, chicken dinner deal.
0
SPEAKER_01
You got to get this one.
0
SPEAKER_01
That s exactly what I was thinking.
0
SPEAKER_01
Exactly.
0
SPEAKER_01
Well, it s marketing.
0
SPEAKER_01
Did you see what I did there?
0
SPEAKER_01
Yeah, I saw it.
0
SPEAKER_01
Yeah, advancedsellingpodcast.com slash makeover.
0
SPEAKER_01
All of you need to have this.
0
SPEAKER_01
If you re a sales manager, get it for your sales team, and then do what it says to do on there.
0
SPEAKER_01
That s the other trick there, so.
0
SPEAKER_01
Yeah, good.
0
SPEAKER_01
All right, we ready?
0
SPEAKER_01
Ready.
0
SPEAKER_02
Okay, we are speaking today with Sasha Thompson-Bachtold, who is a dental marketing consultant.
0
SPEAKER_02
Sasha, are you on?
0
SPEAKER_02
So here s what we ll do today, Sasha, is we have looked at your LinkedIn page, we ve looked at what you ve sent us, your website, and why don t you start by giving us one minute on who you are, what you do, just a little bit about the kinds of customers you are seeking, and that will help us build some context here.
0
SPEAKER_00
So I ve been in dental market seven years in dental for 10 coming from a teaching background.
0
SPEAKER_00
So naturally I built a speaking series that allows me to be Kate dentists, uh, and share my knowledge as a trusted advisor.
0
SPEAKER_00
So it s been a really great natural Avenue to meet people and network.
0
SPEAKER_00
So now over and I want to schedule making events and get more exposure
0
SPEAKER_00
in the dental world.
0
SPEAKER_00
So my goals based on your checklist are surrounding that.
0
SPEAKER_02
Okay.
0
SPEAKER_02
So the strategy here is for you to get speaking engagements is go out and talk to either conferences or individuals, and then from there you generate business, correct?
0
SPEAKER_00
Correct.
0
SPEAKER_00
If I have a goal, if I do 25 speaking engagements, there ll be a direct correlation with the amount of new clients.
0
SPEAKER_01
Beautiful.
0
SPEAKER_01
Awesome.
0
SPEAKER_01
Okay.
0
SPEAKER_01
Beautiful.
0
SPEAKER_01
Okay.
0
SPEAKER_01
How long have you been doing?
0
SPEAKER_01
How did you take me through the transition on your story?
0
SPEAKER_01
And we do this, you ll see when we do the brand makeovers, we really want to tap in your story.
0
SPEAKER_01
It s one of the biggest things we want to want to talk about and see how does this story come out in the social media presence.
0
SPEAKER_01
So how did you go from being a French teacher to getting the dental business?
0
SPEAKER_01
Tell us about that.
0
SPEAKER_00
Okay.
0
SPEAKER_00
So I was a French teacher that became a single mom in the Seattle area, which is a pretty expensive place to live.
0
SPEAKER_00
I was on the East side.
0
SPEAKER_00
Um, so I,
0
SPEAKER_00
started selling real estate on the side to supplement my income.
0
SPEAKER_00
And then 2008 came along and I was like, well, I can t teach anymore.
0
SPEAKER_00
It s like $48,000 a year.
0
SPEAKER_00
So, um, Sonicare headquarters was in Snoqualmie, Washington, where I live, where Twin Peaks is filmed.
0
SPEAKER_00
And so I, uh, got hired on for the French Canadian, um, sales and marketing.
0
SPEAKER_00
I was doing lunch and learns and traveling to Montreal and editing things.
0
SPEAKER_00
Cause I was an AP board reader.
0
SPEAKER_00
I can edit and translate and all that stuff.
0
SPEAKER_00
or could.
0
SPEAKER_00
Uh, so that was my intro.
0
SPEAKER_00
And then they relocated their headquarters and I was, um, recommended by the VP of sales to, uh, go to this small startup for, uh, it was a dental marketing company that I left.
0
SPEAKER_00
So I m at my second dental marketing company and I like it.
0
SPEAKER_00
It s creative.
0
SPEAKER_00
It s fun.
0
SPEAKER_00
It s, there s a lot of knowledge there that you need to acquire.
0
SPEAKER_00
So I feel challenged.
0
SPEAKER_00
I like it.
0
SPEAKER_01
Are you pleased with her story, Brian?
0
SPEAKER_01
Um, getting there.
0
SPEAKER_01
Okay.
0
SPEAKER_01
Yeah.
0
SPEAKER_01
It s, it s, it s really good.
0
SPEAKER_01
It s a, uh, well, here s what s great about it.
0
SPEAKER_01
So I love the vulnerability in the beginning.
0
SPEAKER_01
This is something that people miss in the story.
0
SPEAKER_01
And I m not saying you need to put that.
0
SPEAKER_01
I became a single mom in 2006 on your LinkedIn page.
0
SPEAKER_01
Uh, it is what happened though.
0
SPEAKER_01
Right.
0
SPEAKER_01
And people lean into that and they ll co collaborate.
0
SPEAKER_01
They ll co-create the story.
0
SPEAKER_01
Our friend Bo Eason talks about that.
0
SPEAKER_01
And so whether the story is coming out through your social media, like your brand makeover and, or in your,
0
SPEAKER_01
your pitch or your talk when they re getting to know you, I m okay with that part of it too.
0
SPEAKER_01
I m really curious about, so the in part is the part I want to hone in on though.
0
SPEAKER_01
I like it, it s creative and fun.
0
SPEAKER_01
Tell me more about that part, the dental stuff.
0
SPEAKER_01
What about working with dentists that you re like, I love these people, this is so great.
0
SPEAKER_01
Tell us about that.
0
SPEAKER_00
Well, yeah.
0
SPEAKER_00
I mean, first of all, I, over the years I ve learned so much from them, but sitting at these conferences and seeing how they transform people s lives, I can, I like taking their story, which is, makes no sense to the public.
0
SPEAKER_00
It s the para apical procedure and implants.
0
SPEAKER_00
Some people, nobody knows about.
0
SPEAKER_00
So I love taking that and actually translating what they re saying to what patients are saying.
0
SPEAKER_00
Like, I want,
0
SPEAKER_00
and my teeth are falling out of my head or I need a job but I can t smile.
0
SPEAKER_00
So like translating how they re thinking online and in our environment to get them to call the dentist and make that happen.
0
SPEAKER_00
So I love it because I can create a story, their business plan and look at the business plan and how they want to achieve their goals and build a plan around it that works and sort of shepherd the process.
0
SPEAKER_00
coming in and looking and going and pivoting as needed.
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You know, selling an achievement can be a physically, mentally, and emotionally taxing ordeal.
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For starters, researching how and what to eat, shopping, and steering clear of those evil center aisles of the store.
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0
SPEAKER_02
Okay, so I m going to give you a suggestion here, and again, in the spirit of why we re even doing this, is we want you to get better and better and better at not only telling your story, but also how you appear online.
0
SPEAKER_02
So you understand this is in the spirit of helping you to get more speaking gigs.
0
SPEAKER_02
I think you need to really get your story down better.
0
SPEAKER_02
I think you should, I think it took us a couple of questions to pull that out of you, and I realize that we re not a prospect for you.
1
SPEAKER_00
You re just kind of doing this on the fly.
1
SPEAKER_00
But I want you to get that story down.
1
SPEAKER_00
And even if it s two or three minutes long, start with the long version.
1
SPEAKER_00
You can always cut it back, cut it back, cut it back until you can use it in the context of the situation you re in.
1
SPEAKER_00
But it could even start with, let me tell you a little bit about me, and then let me tell you about why I love this business.
1
SPEAKER_00
And a little bit about you is blah, blah, blah, then 2000, everyone knows how it s funny as always, and then 2008 came.
1
SPEAKER_00
But it s true.
1
SPEAKER_00
And like Brian said, everybody knows what happened to their business as a result of 2008.
1
SPEAKER_00
So work on that story.
1
SPEAKER_00
Just get that really, again, tell the whole thing, and then you can always back it down and tell it in a tight way.
1
SPEAKER_01
Here s some, I m gonna take what Bill did and make it even a little more tactical, because I agree with him.
1
SPEAKER_01
Where people struggle with this is they don t have a framework to put something in.
1
SPEAKER_01
And so to help you develop this, you can make some columns here and fill the columns in.
1
SPEAKER_01
So one column is my personal story.
1
SPEAKER_01
The next column is the what I do, where I do it, right?
1
SPEAKER_01
So that s you speaking to the dentist.
1
SPEAKER_01
And then the third one is the dental story, like why you are drawn to them, right?
1
SPEAKER_01
And then within the story.
1
SPEAKER_01
So the personal.
1
SPEAKER_01
Personal, yep.
1
SPEAKER_01
And then the what you do, so the marketing side of that.
1
SPEAKER_01
And then why.
1
SPEAKER_01
Yep.
1
SPEAKER_01
And then the why the dentist part.
1
SPEAKER_01
Oh, what.
1
SPEAKER_01
Yep.
1
SPEAKER_01
OK.
1
SPEAKER_01
And then you can also then draw a line across the board.
1
SPEAKER_01
That s good.
1
SPEAKER_01
And then you can also draw a line across the bottom.
1
SPEAKER_01
There are some intellectual elements to that, and there are some emotional elements to that.
1
SPEAKER_01
You can fill in those two things, right?
1
SPEAKER_01
So all I m giving you here is just a framework to help build the story.
1
SPEAKER_01
And then you can use that and then do exactly what Bill said.
1
SPEAKER_01
You start with the long version.
1
SPEAKER_01
And then you pare it down, pare it down.
1
SPEAKER_01
So then when someone asks you, what s the story?
1
SPEAKER_01
Why do you do what you do?
1
SPEAKER_01
See, it s really simple.
1
SPEAKER_01
When I was nine years old, boom, in you go.
1
SPEAKER_00
He s telling the story.
1
SPEAKER_00
Let s move on here.
1
SPEAKER_00
We ve got about five or six minutes to go, Brian.
1
SPEAKER_00
We ve got your LinkedIn page up, and we ve also got your website, which is SashaThompson.com.
1
SPEAKER_00
And let s start there.
1
SPEAKER_00
First off, I think it s awesome you have a website.
1
SPEAKER_00
I see it s a blog, and it looks good, and it s designed pretty nicely.
1
SPEAKER_00
Do you want to tell us what that creates for you?
1
SPEAKER_00
Is this something that you have found very useful?
1
SPEAKER_00
Or what s it doing for you, this website?
1
SPEAKER_02
Well, it has not been useful for me and I need to make it that way, but occasionally after a speaking event, I ll point people there to grab certain materials or I use it for myself to track my speaking events, so that s not that good.
1
SPEAKER_02
And it does need to be cloned onto PracticeVisionSeries.com, so that s where it will be.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
When this airs.
1
SPEAKER_01
If you do any sort of statistical analysis on websites.
1
SPEAKER_02
Practices and theories.
1
SPEAKER_01
Yeah.
1
SPEAKER_01
When you look at individual websites, companies, what you ll see is the most other second of the home page, the most visited part of the site is the about you, about us.
1
SPEAKER_01
People are always curious about who s behind this thing, always.
1
SPEAKER_01
You see, I just sat with my web people last week, and they showed me.
1
SPEAKER_01
And it wasn t even close.
1
SPEAKER_01
Like, the home page is first place, always about us is second, and then all the rest, right?
1
SPEAKER_01
And so when you re about a Sasha Thompson page here, you ve got some good elements about that.
1
SPEAKER_01
And then I kind of look at it, and I say, OK, it s more of an aesthetic branding thing.
1
SPEAKER_01
Like, does this really speak to who you are?
1
SPEAKER_01
If I were coaching you and giving you an example on that one, I think Bill might agree with this, I would actually put that in a video.
1
SPEAKER_01
And instead of having writing there, I would actually have a video there that says exactly what it says here.
1
SPEAKER_02
OK, I ll do that.
1
SPEAKER_01
And to do a video, you ve got to do what we said earlier, right?
1
SPEAKER_01
frame it all out so and if not kind of pull maybe some of these out the bullets so a scan gives me a lot of information as opposed to a paragraph form.
1
SPEAKER_01
And I would keep it in English, I would not do it in French.
1
SPEAKER_01
That s just me.
1
SPEAKER_01
But she can though.
1
SPEAKER_00
Yeah, I agree with him.
1
SPEAKER_00
I think video on about, I think every about page needs to have a video.
1
SPEAKER_00
And I think you need to work a little bit on, what s the big idea here for you?
1
SPEAKER_00
When you go out to a dental practice to do your thing, what s the big thing that they get as a result of you working with them?
1
SPEAKER_02
Well, the first thing they get is awareness.
1
SPEAKER_02
And the second thing is a vision, a shared vision that I help them arrive to.
1
SPEAKER_02
And then the excitement to start the journey and make the plan happen.
1
SPEAKER_02
So big ideas just walk into that process and then hit and go.
1
SPEAKER_00
They make the plan happen, and then what?
1
SPEAKER_02
And then we look at the results.
1
SPEAKER_02
And that part s exciting.
1
SPEAKER_02
And I get hugs at trade shows and things like that.
1
SPEAKER_02
So the reward of being able to actually have
1
SPEAKER_02
success and for people to stop me at the Chicago Midwinter and say, I get four to five complex cases a month from your marketing.
1
SPEAKER_02
I mean, those all equal $20,000 to $50,000.
1
SPEAKER_00
OK, here s the deal then.
1
SPEAKER_00
Sasha, Sasha, Sasha, you got a pen?
1
SPEAKER_02
Yeah, listening.
1
SPEAKER_00
That s what you need to put in the headline of your website.
1
SPEAKER_00
And it s a quote.
1
SPEAKER_00
I get five complex procedures a month that equal over $50,000 thanks to your work, unquote, and then whoever said that.
1
SPEAKER_00
And maybe even a picture of them, maybe even a picture of them.
1
SPEAKER_00
Because here s the deal.
1
SPEAKER_00
I know you love the hugs.
1
SPEAKER_00
Dentists could care less.
1
SPEAKER_00
I don t care what you want.
1
SPEAKER_00
I don t care if you get hugs.
1
SPEAKER_00
I know what you re saying is I get hugs because I m bringing value.
1
SPEAKER_00
But they don t really care about that.
1
SPEAKER_00
So what they do care about is the four to five complex cases a month.
1
SPEAKER_00
So you ve got to find a way to put that somewhere in the headline.
1
SPEAKER_00
And you are not the hero in this.
1
SPEAKER_00
You are merely the guide on their journey.
1
SPEAKER_00
If you become the hero, then you re not going to be as effective as if you create a situation where they re the hero.
1
SPEAKER_00
So you gotta figure out a way to take that little thing, and remember, we keep going back to this, we ask you what you did and what the results were, and it took you a minute or two to get there.
1
SPEAKER_00
You ve got to go right to the results.
1
SPEAKER_00
Then you can talk about, here s how I help you get those results.
1
SPEAKER_00
Okay, Sasha, I would tell you.
1
SPEAKER_02
Yeah, because I tell that story a lot.
1
SPEAKER_02
Yeah, it works.
1
SPEAKER_01
The what we need to do here is enhance the story.
1
SPEAKER_01
So instead of saying, I get four hugs, or saying, I, you know, people come to you and say, I get four cases, you say the best way I can tell you what you what I do is kind of give you a couple client stories that are specific that are real.
1
SPEAKER_01
And then you know, if you want to talk to these people, you can but
1
SPEAKER_01
There s a woman that I work with, her name s Joy.
1
SPEAKER_01
Joy, when I met her, was in her last half of her career, boom, and I just keep and I tell the story.
1
SPEAKER_01
And I said, if you call Joy today, she actually retired, she was a top performing salesperson.
1
SPEAKER_01
She would say the work with Brian Neal changed my life.
1
SPEAKER_01
Now, she did it all, I just gave her the tools and stuff like that.
1
SPEAKER_01
But that s why I do what I do.
1
SPEAKER_01
And not everybody gets that same experience.
1
SPEAKER_01
So the point is make the story detailed, okay?
1
SPEAKER_01
I was working with a dentist, a small four-op office in Kansas City, Missouri.
1
SPEAKER_01
You know, Dr. Bob, if you can say his name or not, right?
1
SPEAKER_01
And when he came to me, he was struggling.
1
SPEAKER_01
He had four ops, he had two hygienists.
1
SPEAKER_01
Just paint the picture for them.
1
SPEAKER_01
They can relate to the picture.
1
SPEAKER_01
It s in their world now.
1
SPEAKER_01
Does that make sense?
1
SPEAKER_01
The more it s in their world, the better.
1
SPEAKER_00
Okay, we re going to move to your LinkedIn page, and then we gotta wrap it up.
1
SPEAKER_00
So is this okay?
1
SPEAKER_00
Are you getting something out of this, Sasha?
1
SPEAKER_02
A lot.
1
SPEAKER_02
Yeah.
1
SPEAKER_02
I ve got notes.
1
SPEAKER_02
I ll pair them up after my meeting in Tampa.
1
SPEAKER_00
Great.
1
SPEAKER_00
Okay.
1
SPEAKER_00
Let s look at your website.
1
SPEAKER_00
I m sorry.
1
SPEAKER_00
Looking at your LinkedIn page.
1
SPEAKER_00
Sasha Thompson Bechtel, speaker, senior marketing consultant.
1
SPEAKER_00
Okay.
1
SPEAKER_00
Okay.
1
SPEAKER_00
Okay.
1
SPEAKER_00
You ve got a lot of followers.
1
SPEAKER_00
That s good.
1
SPEAKER_00
I m not a big fan of your banner.
1
SPEAKER_00
The palm trees, it looks very peaceful, it looks very nice, but I don t know if you re a vacation advisor.
1
SPEAKER_00
It looks like you could be in the vacation business.
1
SPEAKER_00
I would prefer to see you doing something in a dental practice so that the picture is visibly of a dental practice.
1
SPEAKER_00
It might be you teaching a class with people in front of you.
1
SPEAKER_00
I don t know what that picture is, but pictures speak loudly, and that picture doesn t tell me anything about you.
1
SPEAKER_00
And I know that some people say, well, but we want her personal.
1
SPEAKER_00
We want to know what she enjoys.
1
SPEAKER_00
Well, obviously, she enjoys palm trees.
1
SPEAKER_00
But this is a LinkedIn page.
1
SPEAKER_00
This is a business page.
1
SPEAKER_00
So Brian and I might have a little bit different perception.
1
SPEAKER_01
My theory on the banner is I always want to ask myself, why is it relevant?
1
SPEAKER_01
to the reader, right?
1
SPEAKER_01
Now, there may be a huge story behind that.
1
SPEAKER_01
And if there is, you better tell it every time you talk to someone for the first time and say, hey, if you look at my LinkedIn page, you re going to see a bunch of palm trees.
1
SPEAKER_01
Next time we talk, ask me about the palm trees.
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SPEAKER_01
There s a story.
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SPEAKER_01
Now, that s intriguing.
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SPEAKER_01
I m like, OK, well, tell me about the palm trees, right?
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SPEAKER_01
If it s not relevant, don t just put it up because it s like, like Bill said, I like to go to Hawaii.
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SPEAKER_02
I put it up because I had a panoramic.
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SPEAKER_02
Yeah, it was just out of sheer... You needed a nice picture.
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SPEAKER_01
You needed a banner.
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SPEAKER_02
You needed something that fit that width.
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SPEAKER_00
Make that fit your brand.
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SPEAKER_00
Because obviously your picture
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SPEAKER_00
is a well done picture, you re easy on the eyes, you have a very good look to you.
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SPEAKER_00
I think you ve got to really capture that and I think that banner has to do that in addition to your full circle picture.
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SPEAKER_01
I m sure I have something.
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SPEAKER_00
Well, if you don t have something, make something.
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SPEAKER_00
Say, okay, what do I want this to be?
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SPEAKER_00
I think sometimes what we do, and sometimes we re guilty of this as well, what do we have in the file?
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SPEAKER_00
Well, we ll go back, well, I got this picture from 1974, that s a pretty good picture, and we ll use it.
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SPEAKER_00
This is important, you gotta go create what you want, and don t just rely on what you have in your.
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SPEAKER_00
Brian, do you have any other thoughts on her?
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SPEAKER_01
Yeah.
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SPEAKER_01
We just talked about story a bit, Sasha.
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SPEAKER_01
Underneath where it says speaker, senior marketing consultant, I d encourage you to add elements of your story underneath there.
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SPEAKER_01
If you see a lot of LinkedIn profiles, you can actually put a little paragraph form in there.
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SPEAKER_01
And I m not saying to write a paragraph, because I told you not to do that earlier.
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SPEAKER_01
But do put some elements of your story there, specifically around what the reader gets to get, right?
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SPEAKER_01
So you say, I am, whatever you say, I m passionate.
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SPEAKER_01
That s an overused word.
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SPEAKER_01
I don t like that word.
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SPEAKER_01
Love to work with dentists to grow their complex cases, whatever, whatever, you know what I mean?
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SPEAKER_01
Champion for the dentist who knows that their practice could be doing more than it is.
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SPEAKER_01
I m a champion for people, see that?
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SPEAKER_01
Things like that.
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SPEAKER_01
But there needs to be more there than just what you do, a little bit more about why you do it in that top area right there, right underneath your name.
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SPEAKER_00
One other thing, and then we ll close it up.
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SPEAKER_00
I know that we had a conversation before we went on about publications and articles and things like that.
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SPEAKER_00
But at some point, I think you need to create more articles.
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SPEAKER_00
It looks like you ve done a couple, and that s good.
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SPEAKER_00
You ve got the basics for your dental practice, webinar invitation, but that was April 20th, and then Facebook reviews.
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SPEAKER_00
So you ve done some things, but they re 2016, so you need to update that.
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SPEAKER_00
And do some more, and you can even shoot.
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SPEAKER_00
You can even shoot a video.
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SPEAKER_00
One thing that I ve got a client doing is they shot a video of themselves, put it on LinkedIn, and then you can actually clip the URL for just the video and put it in your signature line or email.
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SPEAKER_00
So every time somebody wants to know who you are, they just open the SIG line on the email and it takes them right to your LinkedIn page and displays that video.
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SPEAKER_01
So anyway, on the last thing I would tell you to do on that is get into I always teach people when they re doing their business plan that their business plan has to have some element of LinkedIn action on it.
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SPEAKER_01
It s a controllable behavior that you can do.
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SPEAKER_01
And this keeps this from getting stale, like Bill talked about.
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SPEAKER_01
So just once a week, and it doesn t have to be yours.
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SPEAKER_01
You can always, you can be a reporting expert.
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SPEAKER_01
That s what we call this, right?
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SPEAKER_01
A reporting expert.
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SPEAKER_01
Go out and find relevant content for your people, your dentist that you work with, and just post it up, and just post it up, and just post it up.
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SPEAKER_01
Find neat things and post it.
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SPEAKER_01
That keeps it fresh.
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SPEAKER_01
Minimum once a week.
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SPEAKER_01
Minimum.
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SPEAKER_01
Yeah, it s good.
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SPEAKER_01
Good on that.
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SPEAKER_01
Okay.
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SPEAKER_01
Okay.
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SPEAKER_01
So once a week for listeners content, not necessarily me writing it.
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SPEAKER_00
You got it.
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SPEAKER_00
For listeners, you can go to advancedsellingpodcast.com slash makeover and download the 10-point checklist of how you too, just like Sasha has today, makeover your personal brand.
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SPEAKER_00
Personal brand makeover checklist, advancedsellingpodcast.com slash makeover.
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SPEAKER_00
Sasha, it s been awesome to talk with you.
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SPEAKER_00
Hope you got a lot of value out of this.
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SPEAKER_00
Keep in touch.
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SPEAKER_00
Let us know what happens on some of these suggestions that we ve given you.
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SPEAKER_01
Thank you, and I was honored to be on the Advanced Selling Podcast.
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SPEAKER_00
Honored to have you, as always.
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SPEAKER_00
Great to have you.
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SPEAKER_00
Great work.
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SPEAKER_01
Stay in touch with us, OK?
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SPEAKER_01
OK.
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SPEAKER_01
Bye-bye.
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SPEAKER_01
Thank you.
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SPEAKER_01
Cheers.
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SPEAKER_01
See you, Sasha.
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SPEAKER_00
Well, we hope you have enjoyed this episode of the Advanced Selling Podcast, personal brand makeover.
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SPEAKER_00
Brian, what do you think?
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SPEAKER_00
Good job today.
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SPEAKER_01
Wonderful thing.
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SPEAKER_01
Great usable things for people.
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SPEAKER_01
If you haven t already done so, go get our checklist at advancedsellingpodcast.com slash makeover.
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SPEAKER_01
You can actually employ some of the ideas that Bill and I have taught our makeover candidates live.
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SPEAKER_01
You can do them yourself.
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SPEAKER_01
Again, advancedsellingpodcast.com slash makeover.
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SPEAKER_01
See you next time.