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I need to make a personal introduction.
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SPEAKER_04
OK, let s do it.
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You re about to hear the wisdom of two guys that I know very personally, not just as business acquaintances, but as friends.
0
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Adam, especially, has been some like to me over the course of the last 20 something years.
0
SPEAKER_02
And Mark Englund, too, has gained my total respect for how he thinks and what he says.
0
SPEAKER_04
Yeah.
0
SPEAKER_02
No, it goes further than that.
0
SPEAKER_02
Jan has become
0
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I ve become certified through, that doesn t sound good if I stop there, huh?
0
SPEAKER_04
I ve gained a certificate of their program, The Unlifted Method, and it s a coaching methodology and it s amazing.
0
SPEAKER_04
It s really, really incredible.
0
SPEAKER_04
It s helped so many of my clients, it s helped me and this is crazy, okay?
0
SPEAKER_04
There are no coincidences in life.
0
SPEAKER_04
So I was on Instagram and I was
0
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scrolling on through, you know, like normal people do.
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SPEAKER_04
And I came across this really interesting post that caught my attention.
0
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And then I realized it was from this guy, Mark.
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And I thought, I think that guy s been to our house.
0
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He looks so familiar.
0
SPEAKER_04
And so I start, you know, Instagram stalking.
0
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And I realized that he s with this company called Unlifted.
0
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And then through my rabbit hole, I trace it back to Adam, who is a very good friend of ours.
0
SPEAKER_04
He s he created the studio, right?
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SPEAKER_04
He created Jeffrey s studio back in the day.
0
SPEAKER_02
He s been back in his life.
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SPEAKER_02
You ve been 1478.
0
SPEAKER_02
Adam Chin came and created the studio like magic.
0
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Wow.
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SPEAKER_02
You look really good.
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It just appeared like a phoenix.
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1478.
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He s looking young.
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Anyway, he and his wife have been to our house.
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We love them.
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They re just gems of human beings, like total gems.
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And I m going on this Instagram rabbit hole and I m like, Jeffrey, Jeffrey, I discovered the coolest program on the internet.
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And guess who s a part of it?
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Adam and Mark.
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And so we interviewed them for Sell or Die.
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And here s the deal.
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We normally interview people for 15 or 20 minutes.
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This interview went on for over an hour and we decided to break it up into individual podcasts.
0
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It may even be like two hours long.
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SPEAKER_04
It was so much fun.
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SPEAKER_04
We had to keep going.
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SPEAKER_04
Right.
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SPEAKER_04
And so over the next four weeks, you re going to be hearing part one, two, three, and four from
0
SPEAKER_02
No, we re gonna be skipping four.
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It s gonna be part one, two, three, four, and five, because we don t want to be too normal.
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You know what I mean?
0
SPEAKER_04
Well, not too normal would be 4.5.
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SPEAKER_02
That s true.
0
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But that s already taken.
0
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Okay, but I m going to challenge you as the diehard to listen closely, because this information rocks.
0
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Welcome to the Sell or Die podcast.
0
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I m your host, Jeffrey Gittimer.
0
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And I m your host, Jen Gittimer.
0
SPEAKER_01
On this podcast, we re going to help you attract more qualified, unbelievable, ready-to-buy clients.
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We re going to help you build loyal relationships.
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And the one thing you re hoping for, close more deals.
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Let s get into it.
0
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It s time to sell or die.
0
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What percentage of your success is based on your family upbringing?
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SPEAKER_00
Ooh, Mark, start with that one.
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You ve got a great upbringing.
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A percentage for sure.
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My father started a chain of convenience stores in 1980 in Richmond, Virginia called Lucky Convenience Stores.
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I grew up in an entrepreneurial household.
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That s all I knew.
0
SPEAKER_02
Yeah.
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My parents didn t call themselves entrepreneurs because
0
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There were no entrepreneurs when I was little.
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They were just called business people.
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SPEAKER_03
Yeah, that worked their ass off.
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Yeah.
0
SPEAKER_03
Yeah.
0
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And so I grew up with those stories.
0
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I was four when my dad started the stores and I grew up with the stories of what he had to do to get it off the ground.
0
SPEAKER_02
Yeah.
0
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And the people that came in with a gun that weren t old cigarettes.
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SPEAKER_03
Yeah.
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The whole thing.
0
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He thinks is he had his first three stores were in some of the worst parts of town at the time.
0
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And at the height of Lucky s, he had 13 stores.
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Half of them were in country club area.
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The other half were in the worst parts of town.
0
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And originally when those first stores in the open, there was an undercover cop on the
0
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the Richmond PD that looked a whole lot like my dad, and he thinks that he was misidentified, and they thought that this was a sting operation, and so they didn t mess with him.
0
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Richmond at that time was the murder capital of the United States.
0
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Tough action.
0
SPEAKER_03
Yeah.
0
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And, you know, my dad comes from the Appalachian Mountains of Virginia, which is known for- Making their own whiskey.
0
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Their own whiskey, coal mining, work ethic.
0
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It s an honor culture.
0
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And your brother s your uncle.
0
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Half the time.
0
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Half the time.
0
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So, you know, to answer your question, absolutely.
0
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I ve worked for myself for 15 years.
0
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And before that, the five years that I was an elementary school sports teacher, I basically worked for myself.
0
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There was no doubt in my mind that I was going to be a businessman from the time I could remember.
0
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I went through a period of time where I thought I was going to be a lawyer because my Uncle Paul was a lawyer and I really admired him.
0
SPEAKER_02
But once I realized that you had to read a book and study, law was out for me.
0
SPEAKER_02
Sure.
0
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You had to take like tests and shit.
0
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I m like, over.
0
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So you re probably wondering who we re speaking with because usually it s just me and you.
0
SPEAKER_04
Oh, this is our podcast.
0
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Adam s got to answer that question though, too.
0
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You know, his family upbringing influenced because he s been self-motivated and engaged for a long time as well.
0
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I grew up in a family that owned their own business.
0
SPEAKER_02
Same.
0
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And I didn t know anything else.
0
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And everyone who came to our house owned their own business.
0
SPEAKER_02
It s just like part of the upbringing.
0
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You re going to have your own business.
0
SPEAKER_02
My mom had her business.
0
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My dad had his business and a whole family.
0
SPEAKER_02
My grandfather, my great grandfather, they all were business people.
0
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So Adam, tell us.
0
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Well, I come from my father s side, Chinese, Thai stock.
0
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Why do I say Chinese, Thai?
0
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Because a lot of the Chinese moved into Thailand in the past, I d say 150 years.
0
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They run the economy over there.
0
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We might be considered to be Semitic type peoples of Asia.
0
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Maybe in that role.
0
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For them, it s not a matter of whether you re going to be a business owner or entrepreneur or not.
0
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It s like either you starve or you re running a business.
0
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And so that is in my DNA.
0
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Seeing my grandfather as a child, I d go over to Thailand where he was living.
0
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He was born in China.
0
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When he was six, seven years old, his family moved down to Bangkok and they hustled, had nothing, and turned nothing into a floating market boat.
0
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They sold trinkets and batteries and this and that.
0
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And then by the time my grandfather was old enough to run it, they had shops, several shops, and they had a factory.
0
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By the time my dad was old enough, they sent him to Columbia University.
0
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So to go from peasants to that is a pretty big deal.
0
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My grandfather didn t speak English and I spoke Notechu, which was the Chinese dialect that he spoke, but I would observe my grandfather when I d go over there and I d see him and I had, you know, all told probably a year total with him and I would just watch him.
0
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And he ran that business in the most methodically, every man utilitarian way, no flash.
0
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Zero flash.
0
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Got up in the morning, went for a jog, back when jogging was weird, and then went to work.
0
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Went to work behind the desk, ran the numbers, got the thing going.
0
SPEAKER_00
At this point, he had factories, he had a battery factory, he had ceramics factories, he had a bunch of stuff.
0
SPEAKER_00
You d never know it because he drove the same car that was 30 years old, that looked like it was, you know, on his last leg.
0
SPEAKER_00
And he kept it nice, but he s not flashy.
0
SPEAKER_00
No flash.
0
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His brothers, on the other hand, the guys in the motorcycles, the BMW motorcycles, smoking cigarettes, drinking booze, and hanging out with the ladies of the night,
0
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In Thailand, there s no dearth of those.
0
SPEAKER_00
Yeah, there s plenty of that, especially when you got money.
0
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So I saw my grandfather do this at a young age, and it was under the assumption that I would eventually be in some sort of business of my own.
0
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My dad literally had this
0
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a bulletin board made when I was a kid that said, Adamson Enterprises, Adamson.
0
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And I was like, that s one of the first things I remember reading as a kid.
0
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Wow.
0
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And it must have spelled me as we ll get to later, Mark, because I ve had zero fear.
0
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Zero.
0
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We all have fear when it comes to building our business.
0
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But when you realize that it s like in building a business or having to go work for somebody and not... However, you still work your ass off.
0
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Well, when I work with you, but that s different.
0
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No, I m talking about when you own your own business, you re the hardest worker.
0
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Well, a job and a passion and something that you can craft, that you can craft on your own and have a say in how it operates and author to an extent.
0
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In my family business, my father and my grandfather always did the jobs that handled the cash.
0
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So they were literally the clerks at the hotel.
0
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When people would check in, there was no credit cards.
0
SPEAKER_02
So they had their $9 or $12 or whatever it was for a night to stay and they would take the money.
0
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every time.
0
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And later on, my mentor, Earl Pertnoy, who owned a bunch of clothing stores in Miami, would test his people.
0
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Some guy would run in, buy a tie for $10 and say, I don t have time.
0
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I got to go and drop the $10 on the counter.
0
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If the employee put the $10 in the register, they got to keep their job.
0
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If they put it in their pocket, they got to get fired within an hour.
0
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So the important thing is, if you re a salesperson listening to this, I want to recenter for a minute.
0
SPEAKER_04
When you re a salesperson, you are making your own business and you are running the show as if you own the company.
0
SPEAKER_04
And if you re not, then you need to reconsider your job as a salesperson because
0
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Every job I ve had as a salesperson in order to be successful, I ve always thought about it as being the CEO of my territory, which is the same as entrepreneurship.
0
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It s ownership and responsibility.
0
SPEAKER_00
And responsibility.
0
SPEAKER_00
Yeah, and they re cousins, ownership and responsibility.
0
SPEAKER_02
And well, you know, your boss may want you to be accountable.
0
SPEAKER_02
That s bullshit.
0
SPEAKER_02
You need to be responsible for yourself and your outcomes.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Which could be a great segue into talking about the language of responsibility and ownership.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Should we do that?
0
SPEAKER_00
It s so subtle.
0
SPEAKER_00
I practiced this for so long.
0
SPEAKER_00
Yeah, yeah.
0
SPEAKER_00
Since we re here, might as well.
0
SPEAKER_00
All right.
0
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And this is what we do, folks.
0
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We work with coaches, leaders on refining and optimizing their language.
0
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And they say shit better.
0
SPEAKER_00
And they say shit and they live shit better.
0
SPEAKER_04
What happens when they say shit better?
0
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Oh, Mark, what happens when someone s words improve?
0
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There s a variety of things that happens when someone improves their language.
0
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And when we say language, folks, we re talking about internal dialogue and external dialogue.
0
SPEAKER_03
What we think, what we say, and what we write.
0
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When someone makes some seemingly, this is the first time I ve ever said this, that s why it s coming off so smoothly.
0
SPEAKER_03
When someone makes some seemingly, that s a joke, minor adjustments in their everyday ordinary language, they re going to make better pictures, little mental movies in their imagination, their feelings and emotions are going to improve.
0
SPEAKER_03
It will eventually show up in how you move, also known as your posture, and your breathing will descend.
0
SPEAKER_03
Get yourself out of these long-standing, up-regulated stress states known as sympathetic nervous system response.
0
SPEAKER_03
The breath will descend down into the abdomen where it s supposed to be, in which if you deliver your pitch, since some people that are in sales are going to listen to this podcast, you will sound way better than if you re all tight and constricted and you got the best thing to sell and the person wants to buy, but there s something off because you re all self-conscious about something.
0
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And you sound like an amateur.
0
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If you deliver your pitch while you re breathing in your chest, you re going to sound like an amateur.
0
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Get your breath low and slow, as we say in the enlifted biz, and you ll be beyond confident.
0
SPEAKER_03
You ll be in the realm of comfort.
0
SPEAKER_03
And when you re talking to someone or delivering a presentation or pitching and you re breathing well and you sound comfortable, it puts everybody else at ease and you ll sell more, you ll make more money.
0
SPEAKER_02
I have a question.
0
SPEAKER_02
The language that you speak is English, but the words that you speak is your lexicon.
0
SPEAKER_03
To get more detailed in the conversation, yes, we ve got third degree black belts in simplicity.
0
SPEAKER_03
And yes, I actually introduced myself as an English teacher last week.
0
SPEAKER_02
Oh, cool.
0
SPEAKER_03
Because it s accurate in one level.
0
SPEAKER_03
And eventually somebody asked me where I taught, if I was in the classroom, and then the conversation got more sophisticated.
0
SPEAKER_03
So we help English speakers currently, because there s only so many ways I can piss myself off in German.
0
SPEAKER_03
We ll get into other languages after we ve nailed the English vertical.
0
SPEAKER_02
Let me just say this.
0
SPEAKER_02
The language has to be relatable.
0
SPEAKER_02
And when you think about a song that you latched onto when you were growing up, you remembered the lyrics.
0
SPEAKER_02
The lyrics affected you.
0
SPEAKER_02
Some dance to remember, some dance to forget.
0
SPEAKER_02
It s arguably one of the best lines ever written in music.
0
SPEAKER_02
That s what you relate to.
0
SPEAKER_00
And that s why we have to be very careful with what we re repeating and what we remember and how we remember it.
0
SPEAKER_00
Because that s a big part of what Mark is communicating with our coaches is that there s a lot of ways to get to what the core of it is the person s trying to communicate.
0
SPEAKER_00
One way is to say it the old-fashioned way, the tried and true way.
0
SPEAKER_00
It s kind of messed up.
0
SPEAKER_00
You get there and then you tweak it.
0
SPEAKER_00
You craft it.
0
SPEAKER_00
So one of the great quotes I love is the Jordan Peterson quote, don t compare yourself to who someone else is today, compare yourself to who you were yesterday.
0
SPEAKER_00
So you start with the messed up thought because you can make that quote the first part of the phrase.
0
SPEAKER_00
And if you run with that phrase, you re screwed because don t compare myself to someone who s someone else s today.
0
SPEAKER_00
I keep running with that.
0
SPEAKER_00
And what do I do with that?
0
SPEAKER_00
Well, it s just what I don t want to do.
0
SPEAKER_00
You have to keep looking at what they said the next day.
0
SPEAKER_00
Exactly.
0
SPEAKER_00
But if you have the instructions that you ve given to yourself to compare yourself to who you were yesterday, that s going to be with you.
0
SPEAKER_00
That s something you can take with you as practical advice to build one s personality, one s mindset, one s life around.
0
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So that s what we do.
0
SPEAKER_00
We do practical mindset training.
0
SPEAKER_04
So let s talk about the words you say to yourself versus the words that you say to a potential client or prospect.
0
SPEAKER_04
How are the words that you re saying to yourself impacting what you say to others?
0
SPEAKER_03
Well, as far as my perceived level of deservance, if I have been telling myself a story of a certain kind for who knows how long, and I m secretly and have been talking myself into believing I m not good enough to become as successful as part of me wants to be.
0
SPEAKER_03
And let s say that it s called a telephobia.
0
SPEAKER_03
It s the fear of not being good enough.
0
SPEAKER_03
And it s one of the cornerstones of the victim mentality.
0
SPEAKER_03
What is it called again?
0
SPEAKER_03
A telephobia.
0
SPEAKER_03
And it is one of the main cornerstones or pillars of the victim mentality.
0
SPEAKER_03
You know, how many times have you seen people talk themselves out of
0
SPEAKER_03
being successful or great opportunities.
0
SPEAKER_03
And it s not a technical issue.
0
SPEAKER_03
It s not a skill issue.
0
SPEAKER_03
So in the enlifted community, we talk about the trifecta of mastery.
0
SPEAKER_03
So one of those being the skill set, you need to get to become skilled, build a skill set about whatever it is that you want to
0
SPEAKER_03
do well in, whether it s presentation skills or fighting, mixed martial arts fighting or thumb wrestling or playing the violin or sails.
0
SPEAKER_03
You need the skill set.
0
SPEAKER_03
You need to build up an identity that supports you taking it into the arena and competing with other people with that similar skill set.
0
SPEAKER_03
And then you need a community of people that you can talk to and relate.
0
SPEAKER_03
And if you get those three things on a long enough timeline, you re flirting with success.
0
SPEAKER_03
What we have found is that the skill set is, yes, it s very important.
0
SPEAKER_03
It s very important.
0
SPEAKER_03
And usually what makes or breaks people, it s not the technical knowledge about whatever it is they want to get better at.
0
SPEAKER_03
It s the part of them that is
0
SPEAKER_03
working against them behind the scenes, and that directly relates back to the language that they re using.
0
SPEAKER_03
This is an educational issue.
0
SPEAKER_03
Most people s language is working against them.
0
SPEAKER_03
They have negation acknowledged.
0
SPEAKER_03
They have no idea it s happening, and this is coming from school.
0
SPEAKER_03
So I have a degree in education.
0
SPEAKER_03
I used to teach, and I was also
0
SPEAKER_03
brought up in the public school system.
0
SPEAKER_03
And the only training that I got with my words, my language, was traditional spelling, grammar, and definitions.
0
SPEAKER_03
I had no courses, classes, or conversations about how to use my language to keep the drama low, stay focused on what s important to me.
0
SPEAKER_03
Do what we tell you.
0
SPEAKER_03
Talk myself up in my imagination.
0
SPEAKER_02
Turn to page 71.
0
SPEAKER_00
Yeah.
0
SPEAKER_00
Which is the gerund of this verb.
0
SPEAKER_00
Thanks.
0
SPEAKER_00
I could use that last week.
0
SPEAKER_02
But there s a self-confidence issue there.
0
SPEAKER_02
If I m speaking to somebody and my confidence level is high, I m going to sound a hell of a lot better than if I m unprepared or if I feel like someone s going to ask me a question that I don t know the answer to or I m self-conscious about my look or my appearance.
0
SPEAKER_03
For sure.
0
SPEAKER_03
And you show me someone who s self-confident, I ll show you someone who s using their language in a certain way to build up that self-confidence.
0
SPEAKER_03
And that s what we talk about when we reference practical mindset tools.
0
SPEAKER_03
So we operate a lot in the fitness space.
0
SPEAKER_03
Most of our coaches are from the fitness space, even though the enlifted method is universally applicable.
0
SPEAKER_03
in the fitness space mindset is talked about a lot.
0
SPEAKER_03
Great, let s keep talking about it.
0
SPEAKER_03
And it s usually held at this big picture macro level conversation, as in, it s this thing I know I need to get better at.
0
SPEAKER_03
There s that confident person over there.
0
SPEAKER_03
That looks fun.
0
SPEAKER_03
I m over here.
0
SPEAKER_03
Whoops, would have been nice.
0
SPEAKER_03
If only I had a positive attitude.
0
SPEAKER_02
No, hold on one second.
0
SPEAKER_02
You go back to how you were raised and sometimes there was a comparison made between you and somebody else where your mom said, why can t you be more like so-and-so?
0
SPEAKER_02
Sure.
0
SPEAKER_02
Or someone bested you at something and you were jealous of who he or she was, and you wanted to be more like them.
0
SPEAKER_02
And I m lucky that my father taught me, don t worry about other people, focus on becoming the best person you can be.
0
SPEAKER_02
Yeah.
0
SPEAKER_02
And because my mom made comparisons.
0
SPEAKER_00
Yeah.
0
SPEAKER_02
Why can t you be more like Paul Rosenberg?
0
SPEAKER_02
And I said, Paul Rosenberg, smartest kid in the world.
0
SPEAKER_02
I said, mom, Paul Rosenberg doesn t get laid.
0
SPEAKER_00
And there s only one Paul Rosenberg.
0
SPEAKER_00
There s only one Paul Rosenberg.
0
SPEAKER_00
He has to be Paul Rosenberg.
0
SPEAKER_00
You have to be Jeffrey Gitterberg.
0
SPEAKER_00
Isn t this the whole thing?
0
SPEAKER_00
I think that s a great bridge because we re talking about, you know, the four of us have had some sort of influence in our early lives, which we were able to model someone that was successful.
0
SPEAKER_02
Success influence, not just influence.
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Well, we were modeling success and that s a really, that s a big life hack.
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But we didn t know we were modeling, we were just living.
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We didn t know, but kids are sponges and we do that, right?
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What if he didn t have that?
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What if he didn t have any of that?
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And I think that s what the practical mindset component of what we keep talking about, we keep using this phrase is like, how can we package that in a way that anybody could get back to that space?
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even if there was no modeling available.
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Because if I say, hey, Jeffrey, be more positive.
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Like, what are you going to do with that?
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What the hell does that mean?
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The worst advice in the world.
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So yesterday in a tennis match, we were playing a 10-point tiebreaker and we were down.
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It was six of them and one of us.
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Okay, so it was 1-6.
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and usually in the matches up until this point we ll say things like okay you got this we got this yeah we re gonna come back and that s really positive yeah and yesterday i said to my partner we got this started with that and then i said let s hit it down the middle we hit a
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We had a very specific formula of what to do next and we won the 10-point tiebreaker.
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So all of a sudden it was 2-6, 3-6, 4-6.
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Now they re feeling like shit because we ve won so many points in a row.
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And they re scared.
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And they re tentative.
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Well, you were magic.
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You were saying what you re going to do and you did it.
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The biggest difference is we had a plan, we had a direction to do it versus just the positive.
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It s the difference between general advice and specific instructions.
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And that s what we re to finish up that conversation loop on mindset.
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When we add in, we ve been on a lot of podcasts about this, talking about this.
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exact same thing.
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Everybody nods.
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When we add in to the conversation about mindset, what words to use less of and why, and what words to use more of and why, then people can practice thinking, speaking, and writing, also known as using their language in ways that serve them.
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They become more aware.
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They become more constructive.
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It makes mindset practical.
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The root word of practical is practice.
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And that is, in my personal professional opinion, I m going to speak for both of us, that s the missing link when it comes to mindset.
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Otherwise, it s this, like I said, this thing you need to get better at, but how?
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And to talk about Paul Rosenberg, because we need to talk about Paul Rosenberg.
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Most people have memories in their story that hold a negative emotional charge that are
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influencing or supporting that, a telephobia, fear of not being good enough, nothing ever works out for me, all these, you need to be able to clean that stuff up too.
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So it s a remediation process.
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The enlifted method is all about getting into, Jen, you know this, level two grad, go into the backstory and let s clean up, let s clean some house.
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And then as in write those stories down, people are very underwritten.
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I m not talking about insurance.
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And then, so you, you clean up these stories.
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And then you start using your language today in even just slightly better ways and you re going to feel it.
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Hang on one second.
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Just let me bring up Paul Rosenberg.
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My mom dared to compare me to Paul Rosenberg.
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She used the comparison model to try to get me to do more, be more, study harder or whatever.
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And I, and this is 60 years ago, just keep that in mind.
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I m still remembering that lesson.
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I refused to take that comparison because in my heart, I knew I was better than that.
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didn t matter if smarter on grades or what you did, the shit you did.
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It was how do you feel about yourself?
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And I felt like I was better.
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I didn t tell my mom that I made something funny up.
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Paul Rosenberg doesn t get laid.
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My mom whacked me so hard, by the way, that she hurt her wrist.
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And it was in one of those things for about a month.
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And my dad came home.
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And he was going to deal with me.
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You know what I mean?
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Sure.
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So my dad takes me into a room and he goes, way to go.
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Now pretend like I m me.
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He did that several times.
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Think about why she used that tactic with you.
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Because maybe she was used to using that tactic with herself.
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Yeah.
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Right.
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I mean, that s what people generally do.
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It s like, I m going to compare you versus someone else.
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Maybe that ll motivate you, like that motivates me.
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You know, and I think that s where we get tripped up and that we call those projections.
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You know, when you think about people, you have an issue that you don t like about yourself.
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I can pinpoint it out in the distance and I can spot it and then I can use that against them.
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It can be effective.
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But it s negative motivation.
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And it s acidic, ultimately acidic and it erodes progress.
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And if she would have said to me, I want you to think about the 10 best qualities that not just Paul has, but other people have.
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And let s measure yourself up to those 10 best qualities and see if you want to get better at it.
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Right.
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But in those days, it was just so simple.
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You know, I came home to cookies and cake and stuff that my mom made.
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And even though she was an entrepreneur, she still made dinner every night and cleaned the house.
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Except when Lucy came.
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Lucy was the maid who came three days a week.
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I love Lucy.
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Sorry, I had to.
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But Lucy, clean up, the maid s coming.
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Like a mom to the maid.
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Everybody says that.
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That s interesting though, because that was something you see a lot in that generation, which was an acute awareness of what other people are thinking and feeling and judging about you and how you live your lives.
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You saw that a lot.
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You read the literature from that period.
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There s a lot of anxiety.
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It was the 60s.
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It was the early 60s.
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Early 60s.
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Yeah, the Mad Men era.
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Yeah, people are very, very anxious about how others felt about them and how they judge them.
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And this is a big part of what you encounter, I would say, on a daily basis with our coaches and in coaching sessions is people s perceptions of others.
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But there s lessons there.
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There s lessons there.
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And if you don t learn those lessons, you lose.
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Our early housekeeper named Julie listened to the black rock and roll stations, and she would come in every day, literally every day, and tell me what Georgie Woods played or Jocko Henderson played that night on WDAS and made me go from the white version of the song to the black version of the song.
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And that gave me my music education.
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Do you ever get music education from a housekeeper, which we call a maid?
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And the answer is no, but I did.
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Antennas up, right?
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Antennas up, yeah.
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Okay, but let me throw this also at you.
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The day John Kennedy was killed, I m rounding the corner to come into our home, I m up the driveway, and it was only me and Lucy in the house.
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And she was listening to the radio the same time I was listening to the radio.
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And I walked in the door, we were both crying, and she just hugged me.
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And those things just never happened.
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They just never happened.
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And this was just that one moment in time where you just
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You didn t know what to do.
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So you hug somebody.
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It s pretty cool.