But, today they are serving a very wide range of different types of markets. Now, there could be unfocused, this is a difficult proposition in today's world, but there are organization to try to be everything to everybody. So, a very large supermarket or department store can be an example, shoppers stop when they started they were sort of market focused. But, they became kind of very widely focused and that was creating problem for them, they are now again getting back to a market focus, there can be business service business which are just focused on the service, which means they serve many markets, they serve many markets, but they are service offering is narrowly defined.
लेकिन आज के कठिन प्रस्ताव में बाजार विकेंद्रित हो सकता है, परंतु बहुत सी संस्थाएं सभी चीजें, सभी के लिए कोशिश करती हैंI  उदाहरण के तौर पर सुपर बाजार या विक्रय भंडार, जब इनकी शुरुआत हुई तो यह केंद्रित बाजार से अलग  थेI  लेकिन उनके लिए व्यापक केंद्रीकृत होना एक समस्या बना रहा था, परंतु आज वह फिर केंद्रीकृत बाजार की तरफ आ गए हैं, जहां सेवा व्यापार ही सेवा का केंद्र हैI  इसका अर्थ यह की वह कई बाजार को सेवा दे रहे हैं लेकिन उनकी सेवाओं की पेशकश संकीर्ण हैI