See the Army of Robots It Takes to Build a BMW
Automakers depend on a lot to get consumers to buy their wares quality, performance, design, technology. But the single most important factor in keeping an automaker profitable in the long term is likely manufacturing. Investing in a new modeland the plants and components that of into making them a realitycan easily run into the billions of dollars. BMW, the world's top-selling premium automaker by sales volume, has been expanding its lineup while attempting to maintain its profitability. As part of a strategy, partly overseen by its 49-year-old CEO, Harald Krueger, BMW has been aiming to make 30 more vehicles with the same number of workers while trying to reduce production costs per vehicle by raising economies of scale in components, drive systems and modules. Here take a closer look at what goes into making a BMW.