Your Candy Crush Obsession Is Worth Billions
Roughly 97 of mobile gamers won't spend a penny on in-app purchases this year, but the remaining 3 will shell out billions, according to new research that shows a tiny minority of gamers generate huge revenues for game makers. Mobile gaming companies have lowered download prices and removed intrusive advertisements in a bid to get more gamers addicted to the sheer pleasure of advancing through their levels, the Wall Street Journal reports. The goal is to hook those elusive gamers who are willing to spend upwards of 100 a month in their favorite games to unlock new levels and enhance their powers. Those big spenders may be exceedingly rare, but according to market research firm Swrve Inc. they single-handedly account for roughly two-thirds of revenue from in-app purchases. Read more at the Wall Street Journal.