This Is What Its Like to Direct Beyonc in a Music Video
"If you want your average video," says Swedish director Jonas kerlund, "I'm probably not your guy." Considering the enterprise Beyonc took on when she decided to make her self-titled 2013 project a visual album, it makes sense that she would choose to work with a director like kerlund. In a behind-the-scenes video released to accompany the new Platinum Edition Box Set of Beyonc, kerlund discusses the artistic decisions the pair made in the videos for "Haunted" and "Superpower.", kerlund explains that he gets as much footage as he can  for "Haunted," two days' worth of four cameras shooting  and makes the magic happen in the editing room. That video relied less on choreography than on nailing a particular aesthetic to match the movie score quality of the song. For "Superpower," kerlund wanted to create extreme visuals that stood in contrast to the song's laidback tempo. The crew took over a gated area where, kerlund says, "We could trash it, we could burn it, we could do anything we wanted." The result is an almost apocalyptic setting where people come together to find strength in unity and love. Beyonc's Platinum Edition includes two new songs, four new remixes, photo books, a calendar, and a DVD of live performances.