A Big Change Just Came to Amazon Prime
Online-retail giant Amazon began offering monthly subscriptions for its web-streaming service on Sunday, as it seeks to compete directly with online video sites like Netflix and Hulu. Amazon Prime, the company's bundle of offerings that also includes a music library and unlimited photo storage, will cost 10.99 a month, CNN Money reports. The bundle was previously only available for a 99 annual fee. In an apparent direct response to Netflix's dominance of the online television space, the company will also offer separate monthly subscriptions for Prime Video at 8.99 per month. Netflix, meanwhile, will reportedly increase its monthly fee from 7.99 to 9.99 from May onwards. Although the annual subscription will still work out to be cheaper, Amazon says it wants to offer customers the option of avoiding a yearlong commitment. CNN Money