Retailers Drop Apple Watch Price by 100
I've been vaguely awareand generally skepticalof rumors that Apple would introduce a second Apple Watch in March, 12 months after its first. A one-year life cycle seemed too short for something soldat least to the 10,000-plus crowdas a Rolex-ish luxury item. Rumors are cheap, but cash is real, especially when it represents a discount of as much as 29. So the news Thursday that Target, Best Buy, and BHall authorized Apple resellersslashed 100 off their inventory of Apple Watches sent me to the wayback machine to see where exactly those rumors came from. They go back two months, New Watch bands? That would puncture the balloon. A camera, on the other hand, would constitute an improvement major enough for many Watch owners to consider trading up. Apple will eventually release a new Watch, but I'm still skeptical about the timing. Meanwhile, BH has also cut prices on Apple's first-generation 12-inch MacBook. That's a computer that could use an update. The list of products Apple is rumored to be lining up for a March 15 release now includes the Watch, the Mac, a new iMac Air and a 4-inch iPhone. Should I book a flight to California?