Kendrick Lamars To Pimp a Butterfly Sets FirstDay Streaming Record on Spotify
Kendrick Lamar's To Pimp a Butterfly set a Spotify record after the album's surprise release even had anti-streaming icon Taylor Swift ready to tune in. Tracks from the rapper's third recordpraised by criticswere streamed more than 9.6 million times on Monday, setting a new global record. , The previous first-day record-holder was Michael Bubl's Christmas 2011, Billboard reports, adding that To Pimp a Butterfly wasn't immediately available for download in the iTunes Store. The CEO of Lamar's label appeared to blame label partner Interscope for the album's release, which was originally scheduled for next week. In recent years, artists including D'Angelo and Beyonc have used surprise releases to generate buzz. Read more Kendrick Lamar's To Pimp a Butterfly Is An Angst-filled Anthem for Blackness