Microsofts Bing Search Engine Is Finally Profitable
Microsoft's quixotic quest to upset Google in search is finally turning a profit. The Bing search engine is in the black, the tech giant announced during its Q1 earnings call Thursday. Bing generated more than 1 billion in revenue and managed to turn an operating profit during the quarter. , Launched in 2009, Bing was one of the first initiatives in Microsoft's plan to transition from being a software company to a services company. The search engine was a huge money sink and has never really challenged Google's dominance. However, Bing managed to carve out a 20 market share earlier this year. Microsoft has also built it into many of its Windows 10 devices, so as those products accrue sales, Bing's fortunes could continue to improve. , Overall Microsoft posted revenue of 20.4 billion during the quarter, down 12 from the same period last year, and a profit of 4.6 billion, up 2. Ars Technica