3 Things Ted Cruz Could Learn From Taylor Swift
Two Internet domain stories about high-profile people came out this week. In one, Sen. Ted Cruz, who had just announced he was running for president, had to face the reality that tedcruz.com is owned by somebody who is using it to support President Barack Obama. Cruz's campaign uses tedcruz.org. In the other, Taylor Swift made news by proactively buying up "TaylorSwift.porn" and "TaylorSwift.adult," domains that would otherwise become available for anyone to purchase come June 1. The contrast between the two stories highlights how politicians like Cruz, who are in the business of promoting their personal brands, could learn a few things from the tech-savvy marketing of Swift and other young celebrities. In particular, there are three basic principles that public figures should follow, Politicians need to be thinking strategically about these reputation-management and online-identity issues. For everyone else, it's never too late, or too trivial a task, to establish your online presence. ,