Did Transformers 4 Really Open to 100 Million
On Sunday morning, the stats mavens at Paramount Pictures handed out a nice, round number  100,000,000  for the domestic weekend revenue of its blockbuster Transformers Age of Extinction. That figure would make Michael Bay's fourth excursion into the Hasbro toy-robot universe the top-grossing movie of 2014, topping the 95 million tallied in early April by Captain America The Winter Soldier. But even more impressive to Hollywood numerologists, Trans4mers would become the first picture to reach the magic 100-million three-day-opening mark since last Thanksgiving, when The Hunger Games Catching Fire premiered to an incendiary 158.1 million. But wait one minute. Studios base their Sunday-morning estimates  guesstimates, really  on grosses from Friday and Saturday and an educated stab at what the movie in question will earn on the weekend's last day. Occasionally the final figure, released Monday, is higher than the estimate more often it's a few ticks lower, especially with a front-loaded action picture. So industry savants looked skeptically on Trans4mers' 100-million prediction. As Deadline Hollywood's numbers-cruncher Anita Busch wrote Monday morning, "By all accounts have not yet heard from Paramount Transformers Age of Extinction fell short of the 100M mark and we were right to question it 97.5M for the three-day weekend looks like the better bet.", READ Corliss's review of Transformers Age of Extinction, Paramount is sticking to its story, now touting a Trans4mers weekend gross of 100,038,000. If it's accurate, that number would do more than save the studio from embarrassment it would prove to an antsy Hollywood that the reboot of a stone-cold franchise, whose first three episodes grossed nearly 2.8 billion worldwide, could become the 27th movie to register the hallowed nine-figure opening. The industry needs giant hits, in a summer that, as The Wrap reports, is about 2 billion, or almost 13, below the same period last year. It's true that four films have opened to at least 90 million at North American theaters the Godzilla remake plus Marvel's sequels to Captain America, The Amazing Spider-Man and X-Men. But none of these has even approached a 300-million domestic take. There are two other factors in the seasonal slump Pixar's decision not to release one of its big animated features this year  Toy Story 3 opened to 110.3 million four Junes ago  and Sony's postponement of the seventh Fast  Furious movie because of co-star Paul Walker's car-crash death last November. READ X-Men Days of Future Past and the elusive 100-million opening, Paramount's rivals remain wary of the 100-million claim for Trans4mers. As Busch writes, Either way, it'll still be the strongest domestic opening of 2014. But it's the strongest debut in what now looks like a weak summer. In 2011, the year's halfway point came and went without any 100-million debuts. Then, on July 15, Harry Potter and the Deathly Hallows Part 2 premiered to a wizardly 169.2 million. In the mid-Julys of 2008 and 2012, the second and third chapters in Christopher Nolan's Dark Knight trilogy were immediate sensations, each earning about 160 million its first three days. Those franchises are finished, and few monster hits loom on the summer calendar. The sequel Dawn of the Planet of the Apes opening July 11 and Marvel's launch of Guardians of the Galaxy August 1 could open to big business, but not 100-million big. Hope for gargantuan debuts must await the last months of the year, when theaters will welcome Nolan's Interstellar, Peter Jackson's conclusion of his Hobbit trilogy and, easiest to predict, The Hunger Games Mockingjay Part 1. Watch Jennifer Lawrence grimace her way to another smash. READ How 2013 was Jennifer Lawrence's Silver Linings Yearbook, In fact, the most reliable nine-figure openings over the past few years are not for Marvel movies but for films based on young-adult best-sellers, aimed at teen and tween females. Consider the last two Harry Potter installments, the last three Twilight Saga episodes and the first two chapters of The Hunger Games these seven movies scored an average opening of 146.7 million. Girl power rules. These films may not always be better than the superhero special-effects extravaganzas, but they are dramas of teenagers undergoing profound traumas and evolving emotions and those stories lure Hollywood's most reliable customers to congregate en masse on the first weekend. The Twilight and Hunger Games films also tend to be more front-loaded The flash mob shows up early, while Marvel's and other big fantasy action films have a greater staying power  and ultimately, often, a higher final domestic gross. One femme-oriented movie that climbed to 400 million in North American theaters the Disney animated musical Frozen., The guy-oriented movies, including the Transformers series, also tend to do better business abroad. Foreign markets accounted for 69 of the 1.1 billion earned by the previous Transformers episode, Dark of the Moon. And the new movie has already grossed a rousing 202.1 million overseas, including a record-breaking 92 million  nearly as much as the initial North American take  in China. Hollywood will be more than satisfied if this turns out to be the Asian century. READ Michael Bay talks Trans4mers, So let Deadline Hollywood's Busch blow off the 100-million claim for the Trans4mers domestic opening  writing, "Sorry, Paramount, but our Box Office chart will reflect what we believe is the more accurate three-day gross" of 97.5 million. The studio, anticipating the first billion-dollar worldwide movie since Frozen, can laugh all the way to the international bank.