Netflix Accounts for More Than a Third of All Internet Traffic
Netflix's dominance over our streaming habits is only continuing to grow. According to a new report from Sandvine, Netflix now accounts more almost 37 of downstream Internet traffic in North America during peak evening hours, up from about 35 in November. The company's share of online traffic has been ticking up steadily as it has built its subscriber base over the years. Netflix now has more than 40 million members in the U.S. and more than 60 million globally. Still, Netflix isn't the only company seeing spikes in usage. Sandvine found that HBO's streaming platforms HBO Go and HBO Now saw a 300 increase in usage during the season five premiere of Game of Thrones in April. And downloadable content for Call of DutyAdvanced Warfare accounted for 12 of traffic on one North American broadband network on the day it was released.