IBM Pulls the Plug on HackAHairDryer Campaign After Sexism Complaints
IBM's promotional campaign to attract more women to science and technology by encouraging them to "hack a hair dryer" got some serious blowback on the internet. The company on Monday pulled the plug on its HackAHairDryer initiative after a multitude of women complained that it fed off sexist stereotypes. They said they'd rather be working on more important things like building robots. IBM introduced the campaign a couple of months ago, saying "Girls don't like science? Women can't code? Only men wear lab coats? It's hair-raising misperceptions like these that keep bright minds out of research labs, scrum,