The 10 Rules You Need to Communicate Effectively
Frank Luntz has "engineered some of the most potent political and corporate campaigns of the last decade." His wordsmithing helped Republican Rudy Giuliani get elected twice in New York  a city where Democrats outnumber Republicans 5-to-1. Luntz and his polling firm have learned a great deal about language by conducting nearly 1500 surveys and focus groups for a wide range of products and politicians. The key takeaway from his book is actually part of the title, In Words That Work It's Not What You Say, It's What People Hear Luntz breaks down the ten main lessons he's learned from years of crafting political messages lessons we can all learn from, 1 Simplicity Use Small Words, 2 Brevity Use Short Sentences, 3 Credibility Is As Important As Philosophy, 4 Consistency Matters, 5 Novelty Offer Something New, 6 Sound and Texture Matter, 7 Speak Aspirationally, 8 Visualize, 9 Ask a Question, 10 Provide Context and Explain Relevance, Join 25K+ readers. Get a free weekly update via email here. Related posts, What are the 18 secrets to giving a presentation like Steve Jobs?, Does PowerPoint make you stupid?, What's the secret to communicating memorably?, This piece originally appeared on Barking Up the Wrong Tree.