Apple Slashes Watch Price Introduces New Bands
Apple cut the price of its smart Watch and unveiled a raft of new brands for the spring season. The Apple Watch will start at 299, down about 50. The new bands for the device are made of woven nylon, sporty neoprene, and leather, all in multiple colors. The company also said it would sell a space-black version of its Milanese loop. The company did not immediately say when the bands would go on sale. Prices for the new bands range from 49 to 149. "About a third of Apple Watch users switch out bands on a regular basis," Apple CEO Tim Cook said during the event. MORE Inside Apple CEO Tim Cook's Fight With the FBI