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How We Quickly And Profitably Ramped Up Spend

By Jeff Baum | @jeffbaum71 | Director of Services at Hanapin Marketing

In November 2014, the client I manage presented me with a very difficult challenge. They needed to increase paid search spend an additional $100K over the amount they originally budgeted for. What made this challenge even more difficult was the timing. The increased budget request was made on day 7 of the month, which meant a new strategy had to be developed and implemented in a very short period of time.

The reason for this dramatic ramp up was simple. Paid search is the only channel experiencing year over year lead volume, cost per lead, & enrollment growth. Due to the success of paid search, we were tasked with dramatically ramping up account spend to compensate for the loss of volume my client’s other marketing channels were experiencing.

This case study discusses our strategy for ramping up the account, the tactics we employed, results, and our key learning’s.

Let’s get to it!

The client I manage is a leading for-profit education company. The schools they own are spread out over 40+ locations throughout the United States. The for-profit education industry as a whole is extremely competitive and has been experiencing year over year enrollment declines. My client has experienced this very issue with their marketing initiatives outside of paid search.

Upon being tasked with the challenge of quickly ramping up account spends, we started off by conducting an audit to uncover untapped growth opportunities. As a result of the audit, two quick win opportunities arose.

  • Improve overall impression share.
  • Open new traffic and conversion streams within networks currently running our client’s ads.

The Strategy

To meet the challenge set forth by the client, we created and implemented the following strategy:

  • Aggressively raise bids and budgets to increase total traffic and frequency of ads being served.
  • Expand reach within the Google Display Network. Our analysis identified expanding reach as the quickest way to increase traffic, spend, and conversions.
  • Import our best performing ad groups from Google campaigns into Bing.

During the strategic planning phase for this ramp up we shied away from expanding outside Google & Bing. The reason for this was timing constraints. Expansion outside our established networks would of taken time not available to us for implementation and optimization. The client was demanding quick results so we needed put those long-term initiatives aside while we focused on further leveraging our existing program. Focusing on existing initiatives was going to be our quickest route to success in this instance.

The Tactics

Listed below are the tactics we employed to successfully implement our growth strategy.

  • Budgets were raised to 1K per day in Adwords. Setting high budgets ensured no impression share would be lost due to spend constraints.
  • Raised bids on a sliding scale basis. Keywords not in position #1 with cost per lead at or better than goal were raised to top of page. Bids above goal but still within the acceptable cost per lead thresholds were raised between 5%-15% based on that individual keyword’s specific performance.
  • Expand reach within Google Display Network by creating similar audiences ad groups. Similar audiences brought additional clicks and conversions by targeting users with similar characteristics to the traffic being generated from the client’s keyword contextual campaigns.
  • Opt Google Display Network into mobile. We set mobile bids at an -80% bid modifier. An -80% bid modifier allowed our client to enter mobile auctions at a controlled pace. Modifiers were either increased or decreased based upon individual campaign performance.

Below is a summary of results regarding the account ramp up. Key things to note are:

  • Spend growth comparisons were analyzed on a month over month basis because the client uses previous month’s spend data to set future budgets.
  • GDN results were compared month over month because it was not running year prior.
  • Overall lead volume, cost per lead, and enrollment metrics are measured on a year over year basis. Year over year comparisons are used to in this instance because seasonality skews results from month-to-month.

Actual Results

  • Spend increased 20% from Oct ’14-Nov ‘14. This was important, as we were able to prove that a large, established account could be ramped up quickly.

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  • Lead volume grew 35.5% year over year.

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  • Cost per lead improved 12.75% year over year.

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  • Enrollments decreased 3% YoY in November ’14. Although enrollments declined initially, the ramp up led to a 13% increase in Dec ’14 and a 25% increase in Jan ’15.

  • Overall, lead volume from Google Display Network improved 118% month over month from 87 conversions to 190.
  • Similar audiences accounted for 100 additional leads and $40K additional spend
  • Opting into mobile at -80% provided 33 additional conversions. Results were mixed. Although additional volume was gained, it came at a very high lead cost.

What Did We Learn?

Not only did the account ramp up achieve its main objectives, some key learning’s were uncovered.

My most impactful learning was that a large, established account could still be grown quickly. My original assumption was that a large account runs out its ability to grow over time and once reaching that point, only small, incremental gains are possible. This exercise both proved my theory to be false and provided a blueprint for cranking up an account when the need arises.

My other key learning has been how to ramp up and structure a Google Display Network account. When implementing similar audiences, we originally added them as ad groups within our core display campaigns. Although these similar audiences ad groups produced a lot of conversions, those conversions were generated at a $100 higher cost per conversion than the account wide cost per converted click average.

Additionally, similar audiences ad groups took up most of the budget and prevented better performing GDN initiatives from getting enough exposure. From this experience, I learned its necessary to break each initiative into its own campaign. Setting up separate campaigns for display select, remarketing, similar audience, etc. provides enough budgeting flexibility for each area to receive enough traffic and generate enough performance data to analyze its success or failure.

Have you had similar experiences such as mine? Would love to hear your feedback.

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.


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Help and FAQ

I have not received or I accidentaly deleted the confirmation email with e-Tickets. What should I do?
No problem. Please contact us at and we will re-send you the e-Tickets.

My event was cancelled. Will I get my money back?
If the promoter cancels the event, we will send you the full amount paid for the ticket back to the account you used for payment. We understand this must be inconvenient to you and we will send the payment back to your account as soon as possible (within 30 days).

My event was moved to another day or hour. What should I do?
If you are comfortable with the new time of the concert you don’t need to do anything. Your ticket is valid for the new time of the concert. If the new time is inconvenient to you please contact us and we will refund the amount you paid for the ticket back to your account.

I bought a ticket but cannot go to the concert. Will I get my money back?Unfortunately, in such case, the refund is not possible. The refund is possible only in the case when the event is cancelled by the promoter.

I want to go to the concert with my child. Do I need to buy a ticket for him/her?
Some events are free of charge for small children. In such case, this information is always written in the text of the concert, and you do not buy any ticket - the child will be allowed to the venue without the ticket. Please note, that in some cases, very small child may not have its own seat and will be seated on parent’s lap.

I lost/destroyed/damaged my ticket. What should I do?
No problem! Go back to your confirmation e-mail. Here, you can either print your e-Ticket attached to the email, or click on "here" link that will take you to Customer Summary page where you will find the "Print e-Ticket" icon. By clicking on the icon you will have the e-Ticket ready for printing. Or simply come and collect your e -ticket at our shop in Prague! We need you to bring us your order number attached to your confirmation email.

I booked a ticket but I could not buy it due to order security time limit expiration. What is that?
After making a reservation you need to purchase the ticket within 20 minutes, otherwise your reservation expires. Simply go back to the concert, order tickets again  and complete the ordering process within 20 minutes. Please have your credit card and personal information ready to facilitate the order process and avoid order time expiration.

I do not manage to print the e-Tickets. What should I do?
Please make sure you have the Acrobat Reader or some other printing program installed on your computer. If not here it is one for free download. You can also collect your tickets directly at our shop in Prague:

Prague Ticket Office - Via Musica
Staroměstské náměstí 14 / 604
Praha 1, 110 00
Czech Republic
Tel.: +420 224 826 440

Please mind the opening hours:

We are open daily:
April - October: 10.00 - 20.00
November - March: 10.00 - 18.00

Bring your order number attached to your confirmation email.

Can I receive my e-Tickets via post?
Unfortunately this option is not possible.

I have a free seating ticket. What does it mean?
In a nutshell, free seating works on first come, first served basis. We recommend to arrive at least 30 minutes prior to the beginning of the event. That way you have a better chance to get a seat you want.

Where is the best place to sit?
In case of the classical concerts, we recommend to get seats in the center of the concert hall or the church offering the best acoustic experience. Sitting in the first row need not always be the best option. This is also true for blacklight theatre performances where a greater distance offers better experience and overview. On the other hand, at chamber and jazz concerts small distance and seats in the front rows promise more intensive experience.

When should I arrive to the event?
With free seating tickets we recommend to arrive 30 minutes in advance. However, please note that it does not make sense to arrive an hour in advance. Most concert halls do not open until 30 minutes before the concert beginning. For events with seating reservations 15 minutes are sufficient, however if you are visiting a large concert hall, please come also 30 minutes before.

I have never been to Prague. I am afraid I won’t be able to find the concert hall. What should I do?
Please check our list of venues. Select the venue you are searching for and you will find the address, the map and public transport info. If you are still uncertain about the location, call our hotline. We will be happy to help.

Senior citizen and student discounts. Am I eligible to a discounted ticket?
For some events, a senior discount is offered to persons over age 65. Student discount is often provided as well. In case such a discount is offered, it is given with the tickets price (if the discount is not mentioned, it is not provided and only the full price is valid). The promoter reserves the right to request a valid ID at the entrance to the concert hall, i.e. passport showing client’s right to the discount, or student ID in case of student discount.

Will I pay any additional fees when entering the concert hall?
No, the price you pay on Prague Ticket Office - Via Musica website is a final price.

Is it possible to attend the concert with an e-Ticket displayed on my mobile phone, iphone, tablet, etc.?
We highly recommend to have the printed e-Ticket with you - some of the promoters do accept the tickets on the display and some of them do not.

In case you purchased vouchers, it is necessary to have the printed voucher with you and follow the instructions given on the voucher and either change the voucher for a valid ticket at the box office of the event promoter, or at the door of the event venue.

Do you still need some help?

If you have any further questions please contact us at and we will promptly respond to your request. We will deal with your questions either by email or you can visit us at our shop upon your arrival to Prague.

Prague Ticket Office - Via Musica
Staroměstské náměstí 14 / 604
Praha 1, Staré Město
110 00
Czech Republic

Opening hours:
November - March: 10.00 - 18.00
April - October: 10.00 - 20.00

Phone at the shop: +420 224 826 440

Daily 10.00 - 18.00 ( November - March ), Daily 10.00 - 20.00 ( May - October )
(please be patient, your ringing may take a bit time, our shop assistants can be busy with customers at the shop)

Hot Line: +420 601 333 626
Mail us to :

Sightseeing Art Tour in Rudolfinum

Sightseeing Art Tour in Rudolfinum - preview image

Home of Czech Philharmonic

Prague Ticket Office is the only exclusive ticket seller of the Rudolfinum art tour. Visit the presidential and conductor's lounge and both famous concert halls of Rudolfinum with an employee of the Czech Philharmonic as your guide.

Prague Symphony Orchestra Concerts

Prague Symphony Orchestra Concerts - preview image

November 2017 until June 2018

The best of Prague classical music - Prague Symphony Orchestra concerts! Look forward to Mahler´s Symphony No. 9, J. S. Bach, Jose Cura, A. Dvořák, music from The Oscar winning movie The Shop On The Main Street and more!

Euroart Prague Festival of Chamber Music

Euroart Prague Festival of Chamber Music - preview image

November 2017 until June 2018

This acclaimed festival will bring you the best of chamber music performed by the acknowledged European chamber ensembles. Czech Republic will present the great Stamic Quartet. Look forward to music of J. Haydn, A. Dvorak and more!

Exceptional Orchestral Concerts in Prague

Exceptional Orchestral Concerts in Prague - preview image

December 2017 until April 2018

The outstanding orchestral concerts in the Smetana Hall are not to be missed. The world known conductors (such as Libor Pesek, Steven Mercurio, etc.) will be hosts in this 25th season of Czech National Symphony Orchestra. Book now!

Christmas Concerts

Christmas Concerts - preview image

Christmas concerts in Prague are known for its long tradition and beautiful atmosphere.

New Year in Prague

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Planning your New Year´s Eve in Prague? Choose one of our many events!

Listen and Dine

Listen and Dine - preview image

Pairing delicious Czech meal and classical or jazz music.

Sightseeing Tours

Sightseeing Tours - preview image

Large selection of sightseeing tours in or outside of Prague. Tickets for private tour with your own guide or sightseeing tours with small group.

Group Discounts

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We offer group discounts

Do not hesitate to contact us. We will be happy to negotiate the best possible discount for you. Simply choose the event and we will take care of the rest.

Event of the month

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Top seller

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“George Bason and Fred Press have earned (our) confidence.” - Cheryl Nishimura, Toyota Motor Credit Corporation

George Francis Bason Jr.

Of Counsel

Contact Information

T (301) 913-5200

F (301) 913-5205

Send Email | Download vCard

George F. Bason, Jr., Of Counsel to Press, Dozier & Hamelburg, has focused since 1972 in bankruptcy law, including creditors’ rights and reorganizations. He has spent more than 40 years in private law practice. He also taught for six years as a Professor of Law at The American University Law School, where he won awards for outstanding service to the law school, legal aid and clinical legal education. He was a founder and first Chairman of the Board of the D.C. Law Students in Court program. From 1984 to 1988, he served as United States Bankruptcy Judge for the District of Columbia, where he presided over such major cases as United Press International, Auto-Train Corporation and Inslaw, Inc.

Judge Bason has written and lectured extensively about Bankruptcy Law and other topics.

In addition to hundreds of judicial opinions, including more than 70 opinions published in the prestigious West's Bankruptcy Reporter, he was author of the 1984 and 1991 editions of the four volume set, Debtor and Creditor Relations: Bankruptcy, in West's Legal Forms 2d., as well as the 1991-1999 editions of "Bankruptcy Highlights" in West's Bankruptcy Code, Rules and Forms. Judge Bason was also co-author of Volumes 2 and 10 of the 1975 revision of Collier on Bankruptcy (known as the "Bankruptcy Bible").

He graduated with honors in 1956 from Harvard Law School and is a member of the American Bar Association.

Bar Admissions

Published Works

Professional Associations & Memberships

"Toyota Motor Credit Corporation expects only the highest level of professionalism and integrity from the attorneys who represent it throughout the United States. In their representation of TMCC in the Bankruptcy Courts of Maryland and the District of Columbia, George Bason and Fred Press have earned TMCC's confidence and repeatedly demonstrated their competence and creativity in protecting TMCC's interests and concerns."

- Cheryl Nishimura, Asset Protection Department, Toyota Motor Credit Corporation


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Retail premises for sale in Blackpool Road, Poulton FY6

Interested in this property? Call +44 1253 276707 * or

* Calls to this number will be recorded for quality, compliance and training purposes.

Property features

  • Long Est. Fruit & vegetable business
  • Main road position
  • Low overheads
  • Trading accounts available
  • Excellent profit opportunities

Property description

- Est. Fruit, vegetable & flowers - poulton le fylde - main link road - easily manageable business - low overheads - scope to develop the plants/florist side - trading forecourt - tkgs iro £2,000 per week - good gp profits - large portion of the business is deliveries

Located on a major road linking Poulton & Blackpool is this easily manageable lock-up business. Est. Within the local community and known as a fruit and veg. Business for a number of years, any future business owner can look forward to a strong repeat business. In addition to the fruit and vegetables is an additional income stream from plants and flowers. It’s believed that this side offers additional opportunity for growth due to the main road position offering scope for impulse purchases by the passing motorists and foot traffic.

Ground floor: Entrance to the main shop with perimeter shelving providing storage for fresh goods. A refrigerated display counter and stand tall fridge provide easy store solutions for those foodstuffs requiring cooled storage. Shop counter and till. Sink/Hand basin.

Rear: Communal access with the adjoining shop for WC and hand wash facilities.

Exterior: A forecourt space housing the fresh plants and selected fruit and vegetables.

Business: Opening Hours: 07:00 ---- 17:00 ----- Monday - Saturday

We are informed business takings average £2000.00 per week

tenure: Leasehold - 6 Yr Lease from 2013 at a rent of £68.00 per week

These particulars are intended only as a guide to prospective purchasers or tenants to enable them to decide whether to make further enquiries with a view to taking up negotiations but they are otherwise not intended to be relied upon in any way or for any purpose whatever and accordingly neither their accuracy nor the continued availability of the property is in any way guaranteed and they are furnished on the express understanding that neither the agent nor the vendors or landlord are to be or become under any liability or claim in respect of their content. In the event of the agents or the vendor or landlord supplying any further information or expressing any opinion to a prospective purchaser or tenant, whether verbal or in writing, such information or expression of opinion must be treated as given on the same basis as these particulars.
To make an offer please make an appointment with this office prior to contacting your Lender or Solicitor, as this may result in unnecessary costs being incurred, or the property being sold elsewhere. Your home is at risk if you do not keep up repayments on a mortgage or other loan secured on it..

Nearby transport

  • Poulton-le-Fylde (0.8 miles)
  • Layton (Lancs) (1.5 miles)
  • Blackpool North (2.7 miles)
  • Blackpool International Airport (5.7 miles)
  • Liverpool John Lennon Airport (36.5 miles)
  • Manchester International Airport (45.8 miles)
  • Fleetwood for Knott End Ferry Landing (5.2 miles)
  • Knott End-On-Sea Ferry Landing (5.3 miles)
  • Heysham Ferry Terminal (13.1 miles)

Nearby schools

View all schools in Wyre
  • Carleton St Hilda's Church of England Primary School (0.1 miles)
  • Carleton Green Community Primary School (0.3 miles)
  • Kincraig Primary School (0.8 miles)
  • Blackpool and the Fylde College (0.9 miles)
  • The Blackpool Sixth Form College (0.9 miles)
  • Myerscough College (9.9 miles)
  • Millfield Science & Performing Arts College (1.0 mile)
  • Brookfield School (1.1 miles)
  • Hodgson Academy (1.1 miles)
Note: Distance is shown as a straight line measurement

Local info for Wyre

About the neighbours in FY6

For more information about this property, please contact
Broomheads Estate Agents, FY1 on +44 1253 276707 * (local rate)

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By submitting this form, you accept our Terms of Use and Privacy Policy. When you click 'Send message''Request valuation', we will pass your personal data to the selected estate agents so that those agents can respond to your request for information or to arrange a viewing. valuation request.

Property descriptions and related information displayed on this page, with the exclusion of Running Costs data, are marketing materials provided by Broomheads Estate Agents, and do not constitute property particulars. Please contact Broomheads Estate Agents for full details and further information. The Running Costs data displayed on this page are provided by PrimeLocation to give an indication of potential running costs based on various data sources. PrimeLocation does not warrant or accept any responsibility for the accuracy or completeness of the property descriptions, related information or Running Costs data provided here.

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Magicians,Illusionists & Hypnotists

It doesn’t matter how old you are; magic never seems to lose its fascination.  We all love to be amazed and confused, as we try to work out how the magician has pulled off their latest stunning trick.  So, what better way to dazzle the guests at your event, than to arrange for a magician or illusionist to perform?

At Prime Performers we have fantastic selection of magicians and paranormal acts that can perform a wide variety of supernatural feats, including sleight of hand, mindreading, suggestion psychology and of course illusion.

Whether you want a close up magician and illusionist to wow your guests on the move, or a mentalist that is recognised across the globe; Prime Performers has the right magic act for you.  If you are unsure as to which of our paranormal performers will best suit your occasion, simply give us a call and we will give you a rundown of their acts.


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PrimeView AZ - Short or Long Blog Post, which is better?

Short vs. Long Blog Post: Which is Better?

It's only fair to share...Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedIn

PrimeView AZ - Short or Long Blog Post, which is better?

Putting up a blog is one of the ways to increase brand awareness and SEO score. But how long does a blog post needs to be in order to meet ranking goals as well as the expectations or standards of readers?

One of the questions that baffles most content writers and marketers is how long a blog post should be. Some claim that shorter articles worked for them, while others say that long and detailed content helped them achieve their goals better.

Determining the right length of a blog post is confusing, and we’re here to shed some light on the truth about article length and its impact on your marketing goals.

Why Go for Long Blog Posts?

Long blog posts have higher chances of landing on the top of the SERPs. In fact, the average length of content found within the first page of Google is 1,890 words long, as per data from SEMRush that’s reported by Backlinko. Google prioritizes value when delivering search results to users, and that’s probably the reason why long blog posts tend to rank higher. Aside from that, long blog posts can help attract in-bound links, build credibility, and spur interaction.

While long posts tend to be ideal in terms of SERP rankings, that shouldn’t be your only main point of consideration for creating a long article. There are other equally important elements that you should factor in before deciding to go for long and in-depth blog posts.

Consider your topic. Do the concepts surrounding it call for a thorough explanation? Is it interesting? The challenge with long articles is that it should be stimulating and meaty enough to encourage your audience to read from start to finish. It should be filled with reliable data to back your claim as well as photos and illustration to stress a point or break chunks of texts.

TIP: Divide your long article into a list or into subtopics. This way, it would be easier for readers to skim and find information they’re looking for. It also allows them to digest your content easily.

But Short Posts Aren’t So Bad Either

If long posts perform so well in the SERPs and provide quality to users, does that mean shorter posts don’t bear weight anymore? No, not at all. Short posts are not the bane of content marketing, because there are topics that only call for a few words or short explanation. More so, there are successful bloggers that only publish short content. Take for example, Seth Godin.

It’s important to note that there are concepts and types of content that can be easily explained and don’t require a thousand words. If you’re posting an infographic or a video to your blog, you would only need a brief introduction because much of the information is already in the illustration or footage.

Which is Better?

It depends. But the bottomline will always be quality and value.

When you prioritize quality in all your posts, length will not be so much of an issue. The focus should not really be on the word count. If it takes you 750 words to deliver your message then so be it, but if you need 2,000 words to discuss a topic, then that’s fine too. At the end of the day, what matters is providing valuable information to users. So get to know your audience and cater to their interests—that’s how you can create substantial blog posts.

Add Better Content to Your Website

Without compelling content, website owners risk having no interaction which lowers their rank in the Google SERPs. PrimeView handles content marketing campaigns that help websites land on top of search engines. Call us today at 480-970-4688.

READ: 7 Effective Ways to Present Content Visually

Peter A. Liefer II
Stay updated

Peter A. Liefer II

CEO at PrimeView
Peter is the CEO of PrimeView, the leading Arizona Web Design Firm. A veteran in the Web Development and eCommerce industry, he is focused on delivering data-driven results. Learn more about Peter and PrimeView on our Profile. You may also reach us here.
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Call 1300 303 181

Toyota Rav 4? Save $1,000’s on all 2013 model Rav4s

  • Want to save time, money and hassle?
  • How about a guaranteed saving through fleet discount pricing (yes, even for private buyers!)
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As Australia’s leading car buying service, we use our buying power to do just that anywhere across Australia.

What a great car – the Australian favourite -the Rav 4!

You’ve read the reviews, you’ve seen the pictures, you may even have one currently or have test-driven one recently.

In any case, if you’ve decided on a new Toyota Rav 4, then well done. You’ve made a great choice. Now just one last task remains…pricing!

That’s where we can help. With our buying power (we buy hundreds of new vehicles every month and more Toyotas than any other brand) we guarantee to save you money on any of the model series.

That’s right, on the entire range of Toyota Rav 4’s, we promise to save you $1,000’s.

Whether it’s the 3dr Toyota Rav 4 CV or the 5 dr Rav 4 Cruiser, that’s our guarantee.

Simply complete our 30 second enquiry form or pick up the phone and give us a call on 1300 303 181 with the specifics of your vehicle.

Even if you haven’t decided 100% on the Toyota Rav 4, feel free to give us a call for a chat. We’re not biased towards any particular vehicle and there’s absolutely no cost nor obligation when speaking with our consultants.

In fact we guarantee to save private buyers $1,000's on 2017 Toyota Rav 4 models.
Compact disc playerSports pack
Trip ComputerSports Suspension
Dual Airbag PackageParking Distance Control
Anti-lock BrakingAutomatic/Self levelling Suspension
Central Locking Remote Control
Dynamic Stability Control
Electronic Brake Force Distribution
Head Airbags
Hill Descent Control
Engine Immobiliser
Side Airbags
Automatic Air Con / Climate ControlAir Suspension
Cruise ControlComfort Seats Front
Leather Steering WheelHeated Front Seats
Leather UpholsteryHeated Rear Seats
Power front seat Driver/memoryLeather Trim Special
Power front seat PassengerSatellite Navigation
Power MirrorsSport Seats
Power SteeringPremium Sound System
Power WindowsTelevision
Sound System with 6 Speakers
17 Inch Alloy Wheels18 Inch Alloy Wheels
Fog LightsMetallic Paint
Roof RacksPower Sunroof
 Xenon Headlights
City: 13.40
Hway: 8.80
Grnhouse: 0.00


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New cell site helps Oakland, CA residents and visitors make more calls, download more apps and stay connected

Jun 28, 2013, 19:20 ET from Verizon Wireless

WALNUT CREEK, Calif., June 28, 2013 /PRNewswire/ -- Calling, downloading apps and surfing the web on the Verizon Wireless network is now easier and faster for residents and travelers thanks to a new cell site in Oakland. The site improves wireless network coverage and capacity in Oakland along 66th Avenue, Coliseum Way, Hegenberger and Highway 880 – including Oracle Arena.

Since being founded in 2000, Verizon Wireless has invested more than $7.8 billion in its California network. Nationally, the company has invested more than $80 billion over that same period to increase the coverage and capacity of its network, and to add new services.

The network upgrade is part of the company's ongoing investment to keep improving and strengthening the nation's largest and most reliable wireless network.

About Verizon Wireless

Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. The company serves 98.9 million retail customers, including 93.2 million retail postpaid customers.  Headquartered in Basking Ridge, N.J., with more than 73,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD).  For more information, visit  For the latest news and updates about Verizon Wireless, visit our News Center at or follow us on Twitter at

SOURCE Verizon Wireless


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Skin Care & Electrolysis

20 Years of Quality, Education, & Personalization

For more than 20 years, Professional Image Enhancement has been providing Cedar Rapids and the surrounding areas with quality skin care, electrolysis, and more. We began in 1991 with a primary focus on electrolysis - permanent hair removal. We added skin care and personalized facials in 1994, and since then, we've continued to grow and add new products and services coming from the front of the industry year after year.

For a detailed look at an alternative to laser hair removal and the skin care services we provide, explore our Services tab. If you would like a more in-depth look into any of the services we provide, please give us a call at (319) 373-9596, and we will be happy to walk through any questions with you!

christmas-wreath (december).jpg

Happy December!

What Our Clients Are Saying

Teresa is amazing & a great person to talk to. We start chatting & before I know it, my appointment is over.
— Monique
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Financial, eCommerce, Enterprise API Categories See Big Growth

Editor's note: Be sure to check out our research on the overall growth of Web APIs since 2005. At the time of writing, this is the most recent data we have, but check the research page to see if we have a more updated article. We will be continually updating the overall growth chart with other charts getting updated on a less frequent basis.

At ProgrammableWeb, we have been tracking APIs in our directory since 2005. One of the cool things this allows us to do is to look at both short term and long term trends in the API space. One interesting view of our data is to look at the categories that are experiencing the most growth in our directory. We chose to look at the last five years (from the end of 2011 to the end of 2016) as that represents nearly half of the API directory's life. Just as with the most represented categories, this first graph shows the categories that have added the most APIs, across both primary and secondary.

Fastest growing API categories - Primary or secondary category

Much like the most represented categories, we show the Tools, Social, Financial and eCommerce were the categories that experienced the most growth over the last few years.

The last few years have also seen more data than ever being produced by our devices. Many solutions have been introduced to help analyze, visualize and otherwise make sense of this data not to mention leverage it in a meaningful way. APIs have been an effective way for organizations to realize value from their data without having to hire a data scientist. Thus it’s no surprise to see the Data category as one of the big risers of the last few years.

We can limit our data to show the fastest growing categories when they are listed as the primary category only.

Fastest Growing API Categories when used as Primary Category

Much like the most represented categories, we see that the top ten looks very similar. One of the fastest growing categories was the Enterprise category. This category emerged as a result of the number of enterprise software vendors looking to engage their customers via API in addition to, or in replacement of traditional user interfaces. The growth of the category more than likely, in law of supply and demand fashion, reflects those customers' interest in API-driven approaches both from a consumption and provisioning point of view. As enterprises better understand the power of APIs, it is natural for them to build APIs for their own internal consumption. This is evident in the various acquisitions, such as Google acquiring Apigee, Mashery being acquired by Tibco, and Red Hat purchasing 3scale among others; all cases in which the buyers primarily service enterprises.

Lastly we wanted to look at the fastest growing API categories for the last year’s worth of data.

Fastest growing API categories in the last 12 months - Primary or secondary category

Here we see further proof of the growing importance of Data related APIs. There have been 694 APIs added in the last five years that have been categorized under Data. Of those, nearly 30% have been added in the last 12 months.

If you are an API provider, adding a listing in our directory is a great way to improve the discoverability of your APIs and raise awareness of your program. If you would like to include your APIs in our directory, you can use the link below.

Wendell Santos is the editor at ProgrammableWeb.com. You can reach him at wendell@programmableweb.com. Connect to Wendell on Twitter at @wendell78 or Google+.


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Getting Started with Facebook's Analytics for Apps

At this year’s F8 Conference, Facebook introduced Facebook Analytics for Apps, a platform that unifies analytics across multiple devices and platforms. Entering an already-crowded market space that includes the likes of analytic giants Google Analytics, Flurry, Twitter’s Fabric and Keen, the Facebook offering brings a few unique value propositions to the table.

In this article we will take a high-level view of Facebook Analytics for Apps, as well as show you how to use the SDK to get your app up-and-running with the platform.

What makes Analytics for Apps unique?

While you may have worked with various other analytic tools, Facebook’s foray into analytics brings with it strength in demographics. That is, through the sheer number of users on the social media platform, the company is able to provide deeper understanding of audience behavior by breaking down its own demographics, as well as through its integration with Facebook ads.

Facebook has also provided a real-time demo to help you get started with the product, which will help you better hone in on the premise and theme of this article.

Cross Platform

The analytics platform can track users across multiple devices, be they mobile or desktop, to help organizations understand traffic behavior and distribution across the systems on which users work and play. For example, say a user accesses your ecommerce website on his desktop, puts a few items in his cart, then completes the transaction on a mobile device. Using the Facebook Analytics program, you can see which buttons were selcted, which products caught the user's attention on which platform, and which ads--on mobile or desktop--made the biggest impact. This kind of unified insight across all platforms present a single story that provides invaluable data.

Analytics for Apps breaks down groups of people based on certain characteristc properties, and measures these groups compared with tthe overall population. An example would be the top 10% of users under 35 years of age that use Windows Mobile.

This is done through what are called Events, which provide the ability to track and break down trends by country, age, gender, language and platform. This enables companies to gain better understanding of how specific and individual groups use your app.

Segments through Events provides powerful filters that work in conjunction with Cohorts and Funnels, which we will discuss next, to provide a more comprehensive picture.

The Cohorts function allows you to look at a subset of the user-base demographics--such as those who reviewed product A on your website, then added product A to their cart, and followed through with the purchase. Chorts provides a historical empirical study of customer performances--or, how customers are performing now compared to one week earlier--providing you with a clearer understanding of retention, lifet-time value and repeat purchase rate.

The Funnels feature follows the sequences of interaction for groups of people, such as tracking a purchase flow, which is useful for being able to determine at what point users drop off and why. You can then use that information to, say, streamline the checkout process, focusing on improving the steps in the process where potential customers tended to abandon their carts.

If you are already running ad campaigns on the Facebook platform, Analytics for Apps also provides greater insight into the lifetime value of your ads and can help calibrate your running ads for better performance. Facebook has provided a compelling example of how this could be useful:

You could measure the lifetime value of customers acquired through different ad campaigns on different ad networks that you ran in Japan, which could help you in the future determine how much you are willing to bid per install in Japan for each ad network. (Source: Facebook)

This new attribution feature was in closed beta as this article was being written, but you can apply to sign up by clicking here.

Integrating Facebook App Events in your iOS App

Getting started with Analytics for Apps is straightforward, and we will show you how easy it is to integrate this platform into your iOS app. ’

You start off by downloading and installing the Facebook iOS SDK and dragging the framework files into your project, as well as Xcode project navigator. An easier way would be to simply add pod Facebook-iOS-SDK to your CocoaPods dependency-management Podfile.

You will also need to register your app with Facebook, as you would normally do to use the iOS sdk.

Events for iOS

Events are the bread-and-butter of understanding how people engage with your app, and how you measure specific sets of metrics. This is done by logging significant and interesting events via your app and the iOS SDK. Currently, Facebook provides up to 14 predefined convenience events, such as added to Cart. You can also add your own custom-defined events. In your app’s AppDelegate’s applicationDidBecomeActive override method, make sure to add the following:

   // Call the 'activateApp' method to log an app event for use
    // in analytics and advertising reporting.
    [FBSDKAppEvents activateApp];

You log ecommerce purchases by using one of the helper methods to indicate the price (as well as the form of currency, which is important if you are operating across borders):

[FBSDKAppEvents logPurchase:4.32 currency:@"USD"];

Otherwise, you log events manually, by calling the following:

[FBSDKAppEvents logEvent:FBSDKAppEventNameAddedToWishlist
          parameters:@{ FBSDKAppEventParameterNameCurrency    : @"USD",
                        FBSDKAppEventParameterNameContentType : @"coat",
                        FBSDKAppEventParameterNameContentID   : @"42112-22422-1K" } ];

FBSDKAppEventName refers to one of the predefined 14 event constants. You can also supply a set of parameters and ValueToSum (arbitrary number that represents a value –ie price or quantity) and will be used to sum-up/aggregate in analytics. Parameters are of course optional, and could be omited. You can find the complete list of event constants (and parameter constants) at: https://developers.facebook.com/docs/reference/ios/current/class/FBSDKAppEvents.

Integrating Analytics for Apps into your Ads

Integrating app events also allows you to reach into your existing app user base for mobile app ads, tracking what actions users have taken within your app and segmenting the most active "purchasing" users. You can subsequently trigger through Facebook mobile ads to encourage those cross-selling among the more valued customers.

For now, Ads Attribution will only support the same 14 pre-defined events we mentioned earlier and, once hooked up, will report app events as different types of actions in the Ads Manager. Facebook provides an example where you would track 10 actions, eight of which would be check-outs and two registrations that are Ads Manager-specific.

Data Control & Privacy

Facebook also provides a nice tool that will allow users to control/set how much of their information on app event data should be used by the Facebook ads system (following the company’s Platform Policy). In iOS, by simply adding the following line of code, you would be able to limit the event usage:

[FBSDKAppEvents setLimitEventUsage:YES];

How this solution compares to others

We have reviewed other mobile analytics systems, including Fabric and Keen IO. Many things are similar among all of these products, but the big draw for Facebook Analytics for Apps is the big (really big) ecosystem that the social network provides. Indeed, with Facebook being the largest social network, it’s hard to compete with it on insights. The other solutions we have reviewed provide easy-to-use and capable tools, and, if your apps are not social networking-focused, they might be a good bet. Facebook Analytics for Apps is even more compelling if you use Facebook Ads for Mobile, as well.

With Facebook’s Analytics for Apps, you get the ability to hook into the social media ecosystem of millions (and millions) of users on the Facebook platform, as well as with Facebook's sophisticated  ads. And, let’s face it, analytics are all about understanding your users' demographics and segments. Facebook makes it easier with Segments and Cohorts to better understand your users, while being mindful of their privacy concerns.

Developers are spoiled by the range of analytics tools available, each with similar capabilities. But, in the end, it all comes down to how heavily you are looking to integrate your app with Facebook.

Facebook’s support for SDK capabilities has blossomed quite well since the company’s acquisition of Parse, as evidenced by the power that Facebook Analytics for Apps puts in developers' hands.

Helpful Resources

Doron Katz A keen passion for emerging technologies, practices and methodologies, Doron embraces the vision of lean development with continuous customer development. Consultant for various startups, as a Project and Product Manager, with a mobile engineering background in iOS, and over 10 years of professional web development experience.


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Australia: Rooftop solar subsidies appear safe, storage program launched

The Australian solar market has been operating under the threat of dramatic changes to subsidy schemes as the Federal Government had endeavored to reduce support for renewables. An announcement from the government on Tuesday states that changes to the small-scale solar scheme, which supports residential and sub-100kW commercial installations, will not take place.

A joint statement from the Minister for Trade and Science Ian Macfarlane and the Minister for the Environment Greg Hunt indicates that support for rooftop solar is safe. The statement reads: We wont make any changes to small-scale solar and we will also remove the requirement for regular two-yearly reviews of the RET to give the industry the certainty it needs to move ahead.

The statement comes as pressure builds on the Federal Government and Opposition to find a resolution to a standoff over proposed changes to Australias Renewable Energy Target, which underpins renewable deployment in the country. The government has been attempting to reduce the RET, in the face of falling electricity demand  itself due to a number of factors.

Support for rooftop solar had been thought to have been in the governments sites, with a review of the RET having proposed scrapping the small scale solar scheme and reducing the threshold at which commercial projects qualify for the subsidy program. It now appears clear that subsidies for rooftop PV, worth roughly AUD$2,500 (US$1,900) for a 5 kW array, appear safe.

The Australian Solar Council (ASC) has welcomed the move and thanked the opposition parties and independent Senators that had repeatedly refused to pass the governments RET legislation.

Dont be under any illusions, if all of us had not stood up, the government would have had their way, and the small scale scheme would now be history, said ASC CEO John Grimes.

Australia installed 800 MW of small scale solar in 2014 and boasts one of the highest penetrations of residential rooftop PV globally.

Solar plus storage program launched

Tuesdsays announcement from the government has come as the Australian Renewable Energy Agency (ARENA) launches a new program to familiarize real estate developers and utilities with distributed solar and storage. ARENA will provide AUD$3.3 million (US$2.5 million) in funding for a project in the north of the Western Australian city of Perth.

The funding will support a project to see 100 rooftop PV systems coupled with a 1.1 MWh lithium ion battery, in a new housing development called Alkimos Beach. The project is designed to provide new data as to how solar+storage can deliver value for homeowners, land developers and utilities.

Cost effective energy storage will become increasingly important in the quest to include more renewables in our electricity grids, said ARENA CEO Ivor Frischknecht when announcing the trial program,

Western Australias state-owned utility Synergy will be involved in the program. The developers of the Alkimos Beach residential development are Lend Lease and Landcorp.

Working with these companies presents an opportunity to increase the use of solar PV in Australia, particularly if they adopt similar models at other residential developments, said Frischknecht.


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 The Early Bird - Queensland

The Early Bird

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Owned and operated by a young Italian couple and recommended by TripAdvisor, The Guardian, Chef Matt Preston, DUOMagazine, TravelTalk and Visit QLD, The Early Bird was established in 2015 and is'the' place to be!

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They are also a fully licensed bar, offering an Italo-Australian cocktail menu, artisan beers and a seasonal selection of wines.

Opening Hours

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All yearDaily7am - 3pm

Cuisine Types

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Mains under $20 (AUD)

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11 Pacific Drive
Horseshoe Bay, Magnetic Island

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Comedy at Mano's | Tuesday August 15 | 7.30pm Once a month at Mano's Tedder Ave, resident MC Lindsay Webb hosts a hilarious night of comedy on Tedder Ave, Main Beach! Every third Tuesday they'll be bringing you some of the best comedians from around the country - all for free!
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Maus: A Survivor's Tale Volume 2

Maus: A Survivor's Tale Volume 2

From Library Journal Spiegelman's Maus, A Survivor's Tale (Pantheon, 1987) was a breakthrough, a comic book that gained widespread mainstream attention. The primary story of that book and of this sequel is the experience of Spiegelman's father, Vladek, a Polish Jew who survived the concentration camps of Nazi Germany during World War II. This story is framed by Spiegelman's getting the story from Vladek, which is in turn framed by Spiegelman's working on the book after his father's death and suffering the attendant anxiety and guilt, the ambivalence over the success of the first volume, and the difficulties of his "funny-animal" metaphor. (In both books, he draws the char acters as anthropomorphic animals-- Jews are mice, Poles pigs, Germans cats, Americans dogs, and French frogs.) The interconnections and complex characterizations are engrossing, as are the vivid personal accounts of living in the camps. Maus and Maus . . . II are two of the most important works of comic art ever published. Highly recommended, espe cially for libraries with Holocaust collec tions.

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04 Edge 3.0 - Ranger-Forums - The Ultimate Ford Ranger Resource

Drivetrain Tech General discussion of drivetrain for the Ford Ranger.

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Old 07-18-2010
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Join Date: Jul 2010
Location: Griffin, GA
Posts: 8
04 Edge 3.0

Hey guys

I just got this truck the other week and I don't know anything about it.

Obviously I know it has the 3.0 but thats about it.

It is a 5 speed, 2wd. Can anyone tell me what kind of transmission I have, rear axle etc?

I want to do an entire fluid change on everything since I don't know when it was last done. I did the engine oil yesterday but want to do the transmission and rear differential today.

Can anyone give me a link to a write up on both?
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Old 07-18-2010
pcollins's Avatar
Join Date: Apr 2010
Location: Walworth, NY
Posts: 493
you have the Mazda M5OD-R1 Transmission. Have to look at the tag on your diff cover to see what axle you have. Go out and get a Haynes manual for your truck. It'll tell you all about changing all the fluids.
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Old 05-02-2009, 08:19 PM   #1
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Default One way front diff?

I picked up the one way heavy duty steel diff from the LHS today for a stupid low price....

I really like how the outdrive housings are steel, and wish i could just replace the back outdrives with the steal ones, but it looks like you need to purchase the TC3 steel diff kit?

Does anyone know if u can just buy the outdrives, i know you can in plastic...
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[–]ProdigalPunker 3 points4 points  (1 child)

I've been sipping on Mirror Pond Pale all week. Love me some Deschutes.

[–]procrasti_nation 0 points1 point  (0 children)

Deschutes is one of my favorite breweries! I'm drinking some Obsidian Stout, Black Butte Porter and Inversion IPA this week.

[–]juanpierresmustache 4 points5 points  (0 children)

Victory Dirtwolf, Green Flash Green Bullet, Sixpoint Autumnation. Dirtwolf might be the best 2xIPA out there at its price level (I like Double Jack more, but it costs about 50% more too). 22oz of Wookey Jack in the closet might make an appearance too.

[–]ragout 4 points5 points  (4 children)

My last bottles of Stone Ruination and Levitation.

God I wish they had those in my country

[–]dsn0wman 0 points1 point  (2 children)

Stone just came out with a mixed 12 pack that has Ruination IPA, Levitation Ale, Stone IPA, and Oaked Arrogant bastard for about $20.

[–]ragout 0 points1 point  (1 child)

Omg, cost me 40 for 4 ruination, 4 oaked arrogant and 6 levitation :S

[–]dsn0wman 0 points1 point  (0 children)

Time to start home brewing. Stone has published 5 gallon recipes for all of those beers.

[–]amcdermott20 0 points1 point  (0 children)

Ruination is my shit! I had a giant draft levitation while visiting some friends in Evansville, IN yesterday, and it was glorious.

[–]hailhalehail 3 points4 points  (0 children)

In bottles: Bell's Two Hearted Ale, Southern Tier Live. Sierra Wet-Hop Harvest on tap at my favorite local bar.

[–][deleted] 2 points3 points  (2 children)

New Castle Werewolf. Nothing fancy but wanting to give this a try

[–]Starky_D 1 point2 points  (1 child)

How is that going for you?

Sipping on New Castle Brown Ale right now. A bit too sweet and carbonated but not a bad beer.

[–][deleted] 1 point2 points  (0 children)

It's basically the brown ale taste with a hint of berry and caramel. It's pretty good.

[–][deleted] 1 point2 points  (0 children)

Winter seasonals this weekend:

  • AVBC Winter Solstice
  • Port Brewing Barrel-Aged Santa's Little Helper
  • Alesmith - YuleSmith Winter

[–]herbert420 1 point2 points  (0 children)

Southern Tier warlock and Pumpking mixed together

[–][deleted] 0 points1 point  (0 children)

Hangar 24 chocolate porter It's one of the available porters that has a very rich heavy body. 8% alcohol but it doesn't feel present until way later, this beer is a dessert. It may be a bit too sweet on the chocolate front for some, but I enjoy it. 4/5 stars

Sierra Nevada Celebration finishing the 12 pack, I like them but I usually enjoy just 1 at a time. 3.5/5 stars

Great divide oak espresso aged yeti Drank this after a heated discussion a month ago that led to the conclusion that I need to try it again. Verdict? Eh. It's got a sweet front but the back doesn't seem to get any bitter or coffee really. I feel it's kind of thin. It's not as bad as when I had it in 2012, but it's not what I'm looking for in a stout. Super heavy toasty is where I like it, so it's not for me. 2.5/5 stars

[–]aksoileau 0 points1 point  (0 children)

A Sierra Nevada Celebration sixer and I got a bomber of Stone Enjoy By and Samuel Smith's Chocolate Stout. The Enjoy By is labeled 10/25 but surely it'll still be good two weeks after the date. I couldn't pass it up because its the first time I've seen it in my area.

[–]LeftyLoosey 0 points1 point  (0 children)

Lagunitas Brown Shugga, Sierra Nevada DevEstation and Celebration, and some tasty Evin Twin things on draught at the local.

[–]cLFlaVA 0 points1 point  (0 children)

Just finished a Harviestoun Ola Dubh Special Reserve 12 from Scotland. This is an old ale aged in oak casks used to age Highland Park 12 year single malt whisky. I'm extremely excited about the beer. It's very well balanced, unique and intriguing. They also make a 16 and 18. Give it a try!

[–][deleted] 0 points1 point  (0 children)

Lagunitas Brown Shugga'

[–]mcrvcr 0 points1 point  (0 children)

Weather just shifted to that last leg of desolate autumn and I've been stocking up on Founder's Porter from work. Safe to say in making a dent in that this week.

Also O'So's Brett Dank. On tap at my restaurant and the perfect after-work brew.

[–]babycow 0 points1 point  (0 children)

I got some Sierra Nevada Filpside. Its pretty good but I don't think I'd buy it again.

[–]OhNo789 0 points1 point  (2 children)

Utopias, and I just landed an interview at Tröegs, so I'll be brushing up on their main brews.

[–][deleted] 0 points1 point  (1 child)

Good luck!

[–]OhNo789 0 points1 point  (0 children)

Got it! Thanks for sending me luck!

[–][deleted] 0 points1 point  (0 children)

I had a 2011 Backwoods Bastard and 2012 Cantillon Kriek 100% Lambic bio last night. In the fridge I got some Bells Cherry Stout and Southern Tier Oat.


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What are Africa's most deadly snakes?

Quick Answer

Africa is home to a number of highly venomous snakes, including the black mamba, the puff adder and the Egyptian cobra. The black mamba may be the deadliest snake found on the African continent, with a venom so powerful that a single dose can kill as many as 12 adult humans.

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What are Africa's most deadly snakes?
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Full Answer

From the perspective of actual harm done to humans, the puff adder is deadlier than the black mamba. Other examples of venomous African snakes include the boomslang, the Gaboon viper and the Mozambican spitting cobra, which can extend itself vertically and hurl its venom as far as 8 feet, posing a risk to human eyesight.

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What was Georges Cuvier's contribution to evolutionary theory?

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Despite the fact that he refused to believe in evolution, naturalist and palaeontologist Georges Cuvier (1769-1832) contributed to Charles Darwin's theory of evolution, particularly in terms of natural selection, by establishing that certain species had gone extinct over time. However, Cuvier did not believe extinction confirmed evolution. He contended that all species were created at once and that some had died off during natural catastrophes.

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Full Answer

According to "PBS Evolution Library," extinction was a foreign concept to naturalists in Cuvier's time. When scientists of the era found fossils, they postulated that they represented unusual versions of existing species, or that the type of creature preserved in fossil form still existed in remote parts of the world.

Cuvier, however, was able to convince a number of scientists that extinction was real. According to "PBS Evolution Library," he did this in part by demonstrating that different strata of rock in what was known as the Paris basin contained its own unique fossilized mammals.

According to the website About Darwin, Cuvier was not able to explain why there were no fossil versions of modern mammal species. In fact, Cuvier argued strongly against the evolutionary theories put forth at the time by Geoffroy Saint-Hilaire and Jean-Baptiste de Lamarck.

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For those who wish to use Colloidal Silver as a mist, we offer a small, 60ml, convenient to carry, spray bottle. Supplied at the cost price of £0.80 when ordering 250ml Colloidal Silver. It is not available with the 5L & 15L products or separately.

A completely natural solution for infections of any kind, Colloidal Silver is a gentle, yet effective natural antibiotic, completely free of side effects. It does not harm the healthy bacteria in your gut

Effective against around 650 different organisms compared to the 6 of a pharmaceutical antibiotic.
It is safe for adults, children and pets and can be used during pregnancy, Colloidal Silver can be used both topically and internally.

Ongoing research may eventually restore Colloidal Silver to its once accepted status as probably the most versatile and effective natural agent against bacteria. It has a hugely important bonus in that bacteria find it almost impossible to develop resistance to it.

We supply a pure, high quality, ionic colloidal silver in the range of 8-10 parts per million, this ensures a safe and effective product that gives the best results. Produced by advanced electronic equipment giving a very small particle size of 0.01-0.001. The result is a clear to very pale amber liquid for optimum absorption and an indefinite shelf life.
Please click the further reading tab for more information
Natural and pure, free from any artificial additives, preservatives, flavourings, sweeteners and GM ingredients.
Elemental Silver colloid 8 to 10 parts per million. Particle size 0.01-0.001 microns, in a base of ultra pure water. This product is the result of a high voltage pulsating current produced by astutely engineered electronic equipment. The resultant product is exceptionally bio-available and has an extended shelf life, since the particles remain permanently in suspension.
Typical maintenance use 2-10ml daily
In times of extra need, up to 25ml daily.
In very serious health conditions, doses up to 500ml may be taken safely, as colloidal silver is not retained in the body.
Small amounts taken frequently throughout the day is an effective and economical way to take Colloidal Silver as the bulk of it is absorbed in the mouth. Example: 1ml or 1-2 sprays in the mouth every waking hour, then held in the mouth for a minute or two before swallowing. The 300ml bottle we supply now comes with a spray top to facilitate this most effective and economical use.
For best results: 2 sprays, a minimum of 6 times daily, but preferably each waking hour. Retain in the mouth for a minute or two before swallowing. In times of extra need may be sprayed on the skin (Armpits / Abdomen / Legs / Arms etc.)
If fatigue follows use, this is just a "die off" reaction of undesirable micro-organisms such as the Candida parasite.
Zell Oxygen or Zell Immunocomplex can assist with this, making it quicker and easier as well as improving cellular oxygenation and boosting the immune system.
Colloidal Silver
Revised October 2010
With so many organisms now resistant to antibiotic therapy, and the growing awareness of the numerous, damaging, side effects of these drugs,  more and more people are turning to Colloidal Silver. However, as awareness grows of the limitations and dangers of antibiotics, the profit threatening re-discovery of Colloidal Silver has become apparent to the major pharmaceutical manufacturers. So, due to legislation funded by these pharmaceutical giants and supported by blatantly false propaganda distributed by these same vested interests, it is now illegal to sell Colloidal Silver for human consumption in the EU.
We supply a high quality, ionic colloidal silver product. We still manufacture this product, to exactly the same high standard, using exactly the same methods, but now we can only supply it for household and animal use. By purchasing it you acknowledge these limitations of use.
A Natural Antibiotic with Beneficial Side Effects
Colloidal Silver is one of the oldest remedies in the world and can be traced as far back as the ancient Greek and Roman Empires. It is a non-toxic, non-addictive infection fighter free of side effects. Colloidal Silver is thought to kill an average of 650 different organisms, compared to the 6 of a standard antibiotic.  It is safe for adults, children, animals and pregnant and nursing women. It can be applied topically and used internally and has no reaction with other medications.In the early part of this century Colloidal Silver was used as a mainstream therapy until modern antibiotics came along. It was the primary infection fighting medium used by the wealthy before the advent of penicillin.
Colloidal Silver is a completely natural substance, we supply a pure, high quality, true colloid with silver particles in the correct range, this ensures a safe and effective product that gives the best results; this is not true of all preparations on the market.
How Colloidal Silver is Produced
Early, pre-war manufacturing techniques were expensive as well as less efficient than today's methods; the silver particle size never reached its optimum ultra-microscopic size. The highest grade is produced by the electro-colloidal (as opposed to mechanical grind, ultrasonic or chemical) method where the silver particles and water have been colloided (dispersed within and bound to each other) by an electric current. This preserves the necessary homogeneity, minuteness of granules, purity and stability to create a true colloid composed of particles of ultra fine silver (about 0.01 to 0.0001 micron diameter), electrically charged and held in suspension in a solution of deionized water.
According to the Colloid Research Foundation, the highest quality Colloidal Silver consists of the maximum number of particles of the minimum possible size with the ultimate solution having a huge number of particles of one atom, each carrying an electrical charge. A true silver colloid should not contain any artificial stabilizers or chemical additives of any kind, which can be present in some silver products on the market. Some even use artificial yellow dye to give their product the proper golden yellow colour of the true silver colloid. Darker colours indicate larger silver particles that tend to collect at the bottom of the container and are not true colloids. If a product contains a stabilizer or lists trace elements other than silver, or if it needs to be shaken, it is inferior. If a product requires refrigeration, some other ingredient is present that could spoil. High concentrations of silver will kill organisms quicker but not necessarily more effectively than the most effective range of 8 to 10 parts per million (ppm).
No side effects
Medical journal reports and studies have indicated no known side effects from use of Colloidal Silver. Nadine Wooley a greatly improved MS patient, drank more than one pint a day of  (HVAC produced) of Colloidal Silver for over 4 years. She showed brain lesions caused by the MS on a scan prior to the silver treatment, and the dispersal of two brain lesions (partly responsible for the MS) after 8 months of silver use. A blood test undertaken by the Mayo clinic revealed no silver toxicity. She had a dramatic reduction in her MS symptoms over this period. Silver is not stored in the tissues and needs to be regularly consumed to achieve the best results. Click the link for her full story Colloidal Silver and Multiple Sclerosis

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The History of Colloidal Silver

Silver has been used since antiquity to purify water.  While silver's importance as a bactericide has only been documented since the late 1800s, its use in purification has been known throughout the ages. The Phoenicians for example, used silver vessels to keep water, wine and vinegar pure during long voyages. American pioneers put silver and copper coins in their water barrels to keep them clean.

"Born with a silver spoon in his mouth" is not a reference to wealth, but to health.  In the early 18th century, babies fed with silver spoons were found to be healthier than those fed with spoons made from other metals. The British aristocracy ate from silver plates and drank from silver goblets, ingested and injected quantities of silver; allegedly this led to them being referred to as 'blue bloods', due to their skin colour.  Certainly, it is known that prolonged ingestion of certain forms of silver can lead to Argyria, characterised by a harmless but unsightly grey skin discolouration. Argyria is extremely rare and associated with ingestion of large quantities of soluble silver compounds, salts or silver nitrate. There are no known cases of Argyria being caused by modern Colloidal Silver products manufactured correctly.

In the early 1900s, a number of reports can be found in British and American medical journals on the use of silver for a variety of diseases.   Australian Dr Keith Courteney has summarised many of these early results in his book Colloidal Silver (Oracle Press, Montville, Qld, 1999; available in UK from Nexus Publications: 01342 322854) which while in need of judicious editing, is a useful source of early applications.

Up until the War, silver was used as a mainstream anti-bactericide and anti-fungal both intravenously and intramuscularly, as a throat gargle, douche, orally, topically, and as eye drops.   (Z Baranowski Colloidal Silver The Natural Antibiotic Alternative, Healing Wisdom Publications, NY, 1995). Evidence suggests that it has been used against some 650 bacteria and fungi.

Crude technology made it expensive to produce and with the post-war rise in pharmaceuticals, it rapidly felt into disuse in the new era of antibiotics. In the US the FDA classifies it as a pre 1938 drug and still allows it to be used so long as such products are 'advertised and labelled for the same use as in 1938 and manufactured in the original manner.'

In the 1970's silver began something of a comeback.  Dr Cart Moyer at the University of Washington worked with biochemist Dr Harry Margraf to find a better treatment for burn victims.  Initially they used silver nitrate but finding that it was corrosive and painful, diluted it to a 0.5% solution and observed that it killed Pseudomonas aeruginosa bacteria and allowed wounds to heal (Surgical Forum 1966-17-76-8).  No resistant strains appeared.

The discovery led to the increasing use of silver ions in burn and wound healing. After outbreaks of Legionnaire's Disease in Britain during the 1980s silver was eventually found to be effective in treating it.  Experiments showed that even at lower water temperatures, ionisation of soft water with silver and copper ions was effective against the bacteria. Silver is now used in modern water purification systems. Many airlines use silver water filters and NASA used a silver system for the Space Shuttle.

In the 1990's further research was carried out at various US centres. Dr Margaret Bayer at the Fox Chase Cancer Centre in Philadelphia showed that the growth and spread of Lyme's Disease bacteria (Borrelia burgdorfen spirochetes) are measurably slowed or stopped by colloidal silver in vitro (Courteney, op crt, p. 27). Courteney also reports that at Temple University School of Medicine in Philadelphia Professor of Microbiology Dr Helen Buckly found that growth of several varieties of Candida Albicans (yeast strains) and several cryptococcus neo-formans strains were blocked by very small doses of in vitro colloidal silver.
To read more about Colloidal Silver, please visit the extended article here
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Disclaimer: Regenerative Nutrition advocates a holistic approach to natural health and wellbeing. The body's ability and power to heal depends upon the totality of diet, nutrition, lifestyle and environmental factors. The information provided in our article is for information purposes only, it in no way constitutes a medical consultation, or medical advice, nor is it intended to be taken as a solicitation to purchase our products.

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China's official PMI rises to 13-month high in April
May 1, 2012 / 1:14 AM / in 6 years

China's official PMI rises to 13-month high in April

BEIJING (Reuters) - China’s official purchasing managers’ index (PMI) rose to a 13-month high in April, signaling the economy has found a footing and may be recovering from a first-quarter trough, but smaller factories are still struggling.

An employee is reflected on a rear view mirror at an assembly line of car components in Jiaxing, Zhejiang province February 2, 2012. REUTERS/Stringer

The pick-up in the PMI to 53.3 from 53.1 in March indicated a further expansion in the vast factory sector, although it was slightly below market expectations of 53.6. Readings above 50 signal expansion while those below 50 point to contraction.

The manufacturing output sub-index rose to 57.2 from 55.2 in March. However, the National Bureau of Statistics noted many important industries remained weak with index readings below 50, among them chemicals, equipment, autos and oil refining.

The improvement in manufacturing likely reflected restocking after a slow winter, said Ting Lu, an economist at Bank of America-Merrill Lynch.

He said infrastructure investment was recovering as the dust settled from a corruption scandal in the Ministry of Railroads and from bureaucratic reshuffling at the local government level.

Although new export orders edged up to 52.2 from 51.9 in March, the sub-index for all new orders slipped to 54.5 from 55.1, implying that domestic new orders remained weak.

The PMI boosted Australian shares, but did little to move other markets where investors are concerned about a sluggish U.S. economy and the bubbling euro area debt crisis. Indeed, many markets, including those in China, are closed on Monday to mark public holidays.

Australian shares extended gains on the day to 0.5 percent after the PMI. The market had been up 0.2 percent before the figures were released.

Tight credit, especially for real estate developers and private firms, had helped push the Chinese economy to its weakest footing since the fall of 2008. But there are signs that the availability of loans is improving.

New loans in April may have reached 900 billion yuan ($140 billion), the Caijing Magazine said this weekend, citing a recent report by China International Capital Corp, or CICC. More attractive interest rates led to an acceleration in new mortgages, it added.

“Policymakers continue to grapple with the challenge of loosening enough to prevent a sharp slowdown, but not loosening too much and sparking an inflationary spiral,” said Alastair Thornton, analyst at IHS Global Insight.

China’s annual growth slowed to 8.1 percent in the first quarter of 2012 from 8.9 percent in the previous three months -- the fifth consecutive quarter of slowdown in the world’s second-largest economy.

While large-scale manufacturers continue to report growth, small firms remain in contraction, the statistics bureau said. The tight credit conditions have disproportionately hit smaller and private companies, as reflected in a survey of smaller factories by HSBC.

The HSBC Flash PMI, the earliest indicator of China’s industrial activity, showed a stabilizing economy last week. That index’s reading of 49.1 for April came in below 50 for the sixth month in a row, reflecting a contraction in the factory sector, however the rate of deterioration slowed in a sign the economy may have bottomed out in the first quarter.

HSBC is due to release its final reading for April on Wednesday.

“Economic activity has started to recover but at a relatively slow pace,” Capital Economics’ analyst Qinwei Wang said in a note before the official data, citing an index of data the firm tracks.

Editing by John Mair

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