A Survey of Data Mining Techniques for Social Media Analysis
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paper_title: Hybrid Recommender Systems: Survey and Experiments

paper_content:

Recommender systems represent user preferences for the purpose of suggesting items to purchase or examine. They have become fundamental applications in electronic commerce and information access, providing suggestions that effectively prune large information spaces so that users are directed toward those items that best meet their needs and preferences. A variety of techniques have been proposed for performing recommendation, including content-based, collaborative, knowledge-based and other techniques. To improve performance, these methods have sometimes been combined in hybrid recommenders. This paper surveys the landscape of actual and possible hybrid recommenders, and introduces a novel hybrid, EntreeC, a system that combines knowledge-based recommendation and collaborative filtering to recommend restaurants. Further, we show that semantic ratings obtained from the knowledge-based part of the system enhance the effectiveness of collaborative filtering.
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paper_title: Users of the world, unite! The challenges and opportunities of Social Media

paper_content:

The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ''Social Media'' exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
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paper_title: Exploiting context analysis for combining multiple entity resolution systems

paper_content:

Entity Resolution (ER) is an important real world problem that has attracted significant research interest over the past few years. It deals with determining which object descriptions co-refer in a dataset. Due to its practical significance for data mining and data analysis tasks many different ER approaches has been developed to address the ER challenge. This paper proposes a new ER Ensemble framework. The task of ER Ensemble is to combine the results of multiple base-level ER systems into a single solution with the goal of increasing the quality of ER. The framework proposed in this paper leverages the observation that often no single ER method always performs the best, consistently outperforming other ER techniques in terms of quality. Instead, different ER solutions perform better in different contexts. The framework employs two novel combining approaches, which are based on supervised learning. The two approaches learn a mapping of the clustering decisions of the base-level ER systems, together with the local context, into a combined clustering decision. The paper empirically studies the framework by applying it to different domains. The experiments demonstrate that the proposed framework achieves significantly higher disambiguation quality compared to the current state of the art solutions.
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paper_title: Influence of Social Media Use on Discussion Network Heterogeneity and Civic Engagement: The Moderating Role of Personality Traits

paper_content:

Using original national survey data, we examine how social media use affects individuals' discussion network heterogeneity and their level of civic engagement. We also investigate the moderating role of personality traits (i.e., extraversion and openness to experiences) in this association. Results support the notion that use of social media contributes to heterogeneity of discussion networks and activities in civic life. More importantly, personality traits such as extraversion and openness to experiences were found to moderate the influence of social media on discussion network heterogeneity and civic participation, indicating that the contributing role of social media in increasing network heterogeneity and civic engagement is greater for introverted and less open individuals.
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paper_title: TwitterMonitor: trend detection over the twitter stream

paper_content:

We present TwitterMonitor, a system that performs trend detection over the Twitter stream. The system identifies emerging topics (i.e. 'trends') on Twitter in real time and provides meaningful analytics that synthesize an accurate description of each topic. Users interact with the system by ordering the identified trends using different criteria and submitting their own description for each trend. We discuss the motivation for trend detection over social media streams and the challenges that lie therein. We then describe our approach to trend detection, as well as the architecture of TwitterMonitor. Finally, we lay out our demonstration scenario.
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paper_title: Social Media Use in the United States: Implications for Health Communication

paper_content:

Background: Given the rapid changes in the communication landscape brought about by participative Internet use and social media, it is important to develop a better understanding of these technologies and their impact on health communication. The first step in this effort is to identify the characteristics of current social media users. Up-to-date reporting of current social media use will help monitor the growth of social media and inform health promotion/communication efforts aiming to effectively utilize social media. Objective: The purpose of the study is to identify the sociodemographic and health-related factors associated with current adult social media users in the United States. Methods: Data came from the 2007 iteration of the Health Information National Trends Study (HINTS, N = 7674). HINTS is a nationally representative cross-sectional survey on health-related communication trends and practices. Survey respondents who reported having accessed the Internet (N = 5078) were asked whether, over the past year, they had (1) participated in an online support group, (2) written in a blog, (3) visited a social networking site. Bivariate and multivariate logistic regression analyses were conducted to identify predictors of each type of social media use. Results: Approximately 69% of US adults reported having access to the Internet in 2007. Among Internet users, 5% participated in an online support group, 7% reported blogging, and 23% used a social networking site. Multivariate analysis found that younger age was the only significant predictor of blogging and social networking site participation; a statistically significant linear relationship was observed, with younger categories reporting more frequent use. Younger age, poorer subjective health, and a personal cancer experience predicted support group participation. In general, social media are penetrating the US population independent of education, race/ethnicity, or health care access. Conclusions: Recent growth of social media is not uniformly distributed across age groups; therefore, health communication programs utilizing social media must first consider the age of the targeted population to help ensure that messages reach the intended audience. While racial/ethnic and health status–related disparities exist in Internet access, among those with Internet access, these characteristics do not affect social media use. This finding suggests that the new technologies, represented by social media, may be changing the communication pattern throughout the United States. [J Med Internet Res 2009;11(4):e48]
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paper_title: Users of the world, unite! The challenges and opportunities of Social Media

paper_content:

The concept of Social Media is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term ''Social Media'' exactly means; this article intends to provide some clarification. We begin by describing the concept of Social Media, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of Social Media which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize Social Media.
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paper_title: Opinion mining and sentiment analysis

paper_content:

An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people now can, and do, actively use information technologies to seek out and understand the opinions of others. The sudden eruption of activity in the area of opinion mining and sentiment analysis, which deals with the computational treatment of opinion, sentiment, and subjectivity in text, has thus occurred at least in part as a direct response to the surge of interest in new systems that deal directly with opinions as a first-class object. ::: ::: This survey covers techniques and approaches that promise to directly enable opinion-oriented information-seeking systems. Our focus is on methods that seek to address the new challenges raised by sentiment-aware applications, as compared to those that are already present in more traditional fact-based analysis. We include material on summarization of evaluative text and on broader issues regarding privacy, manipulation, and economic impact that the development of opinion-oriented information-access services gives rise to. To facilitate future work, a discussion of available resources, benchmark datasets, and evaluation campaigns is also provided.
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paper_title: Opinion mining and sentiment analysis

paper_content:

An important part of our information-gathering behavior has always been to find out what other people think. With the growing availability and popularity of opinion-rich resources such as online review sites and personal blogs, new opportunities and challenges arise as people now can, and do, actively use information technologies to seek out and understand the opinions of others. The sudden eruption of activity in the area of opinion mining and sentiment analysis, which deals with the computational treatment of opinion, sentiment, and subjectivity in text, has thus occurred at least in part as a direct response to the surge of interest in new systems that deal directly with opinions as a first-class object. ::: ::: This survey covers techniques and approaches that promise to directly enable opinion-oriented information-seeking systems. Our focus is on methods that seek to address the new challenges raised by sentiment-aware applications, as compared to those that are already present in more traditional fact-based analysis. We include material on summarization of evaluative text and on broader issues regarding privacy, manipulation, and economic impact that the development of opinion-oriented information-access services gives rise to. To facilitate future work, a discussion of available resources, benchmark datasets, and evaluation campaigns is also provided.
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paper_title: LCI: a social channel analysis platform for live customer intelligence

paper_content:

The rise of Web 2.0 with its increasingly popular social sites like Twitter, Facebook, blogs and review sites has motivated people to express their opinions publicly and more frequently than ever before. This has fueled the emerging field known as sentiment analysis whose goal is to translate the vagaries of human emotion into hard data. LCI is a social channel analysis platform that taps into what is being said to understand the sentiment with the particular ability of doing so in near real-time. LCI integrates novel algorithms for sentiment analysis and a configurable dashboard with different kinds of charts including dynamic ones that change as new data is ingested. LCI has been researched and prototyped at HP Labs in close interaction with the Business Intelligence Solutions (BIS) Division and a few customers. This paper presents an overview of the architecture and some of its key components and algorithms, focusing in particular on how LCI deals with Twitter and illustrating its capabilities with selected use cases.
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paper_title: A Clustering Approach for Collaborative Filtering Recommendation Using Social Network Analysis

paper_content:

Collaborative Filtering(CF) is a well-known technique in recommender sys- tems. CF exploits relationships between users and recommends items to the active user according to the ratings of his/her neighbors. CF suffers from the data sparsity problem, where users only rate a small set of items. That makes the computation of similarity between users imprecise and consequently reduces the accuracy of CF algorithms. In this article, we propose a clustering approach based on the social information of users to derive the recommendations. We study the application of this approach in two appli- cation scenarios: academic venue recommendation based on collaboration information and trust-based recommendation. Using the data from DBLP digital library and Epin- ion, the evaluation shows that our clustering technique based CF performs better than traditional CF algorithms.
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paper_title: Use of social network information to enhance collaborative filtering performance

paper_content:

When people make decisions, they usually rely on recommendations from friends and acquaintances. Although collaborative filtering (CF), the most popular recommendation technique, utilizes similar neighbors to generate recommendations, it does not distinguish friends in a neighborhood from strangers who have similar tastes. Because social networking Web sites now make it easy to gather social network information, a study about the use of social network information in making recommendations will probably produce productive results. In this study, we developed a way to increase recommendation effectiveness by incorporating social network information into CF. We collected data about users' preference ratings and their social network relationships from a social networking Web site. Then, we evaluated CF performance with diverse neighbor groups combining groups of friends and nearest neighbors. Our results indicated that more accurate prediction algorithms can be produced by incorporating social network information into CF.
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paper_title: How is the Semantic Web evolving? A dynamic social network perspective

paper_content:

Finding how the Semantic Web has evolved can help understand the status of Semantic Web community and predict the diffusion of the Semantic Web. One of the promising applications of the Semantic Web is the representation of personal profiles using Friend of a Friend (FOAF). A key characteristic of such social networks is their continual change. However, extant analyses of social networks on the Semantic Web are essentially static in that the information about the change of social networks is neglected. To address the limitations, we analyzed the dynamics of a large-scale real-world social network in this paper. Social network ties were extracted from both within and between FOAF documents. The former was based on knows relations between persons, and the latter was based on revision relations. We found that the social network evolves in a speckled fashion, which is highly distributed. The network went through rapid increase in size at an early stage and became stabilized later. By examining the changes of structural properties over time, we identified the evolution patterns of social networks on the Semantic Web and provided evidence for the growth and sustainability of the Semantic Web community.
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paper_title: Research on Application Model of Semantic Web-based Social Network Analysis

paper_content:

The extensive research of semantic web technology provides a new way of studying on social network analysis methods,which has become the focus of social network analysis area.This paper takes the application of semantic web technology in social network analysis field as its object.First,the article reviews the achievement on the semantic web and social network analysis achieved by both domestic and foreign scholars.Second the paper makes an analysis on the social semantic networks,and proposes an application model Semantic Web-based social network analysis.The paper puts forward technical difficulty in the course of developing of the model as well as its future research field in the end.
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paper_title: Evaluation and Development of Data Mining Tools for Social Network Analysis

paper_content:

This chapter reviews existing data mining tools for scraping data from heterogeneous online social networks. It introduces not only the complexities of scraping data from these sources (which include diverse data forms), but also presents currently available tools including their strengths and weaknesses. The chapter introduces our solution to effectively mining online social networks through the development of VoyeurServer, a tool we designed which builds upon the open-source Web-Harvest framework. We have shared details of how VoyeurServer was developed and how it works so that data mining developers can develop their own customized data mining solutions built upon the Web-Harvest framework. We conclude the chapter with future directions of our data mining project so that developers can incorporate relevant features into their data mining applications.
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paper_title: Using Very Simple Statistics for Review Search: An Exploration

paper_content:

We report on work in progress on using very simple statistics in an unsupervised fashion to re-rank search engine results when review-oriented queries are issued; the goal is to bring opinionated or subjective results to the top of the results list. We find that our proposed technique performs comparably to methods that rely on sophisticated pre-encoded linguistic knowledge, and that both substantially improve the initial results produced by the Yahoo! search engine.
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paper_title: Mining the peanut gallery: opinion extraction and semantic classification of product reviews

paper_content:

The web contains a wealth of product reviews, but sifting through them is a daunting task. Ideally, an opinion mining tool would process a set of search results for a given item, generating a list of product attributes (quality, features, etc.) and aggregating opinions about each of them (poor, mixed, good). We begin by identifying the unique properties of this problem and develop a method for automatically distinguishing between positive and negative reviews. Our classifier draws on information retrieval techniques for feature extraction and scoring, and the results for various metrics and heuristics vary depending on the testing situation. The best methods work as well as or better than traditional machine learning. When operating on individual sentences collected from web searches, performance is limited due to noise and ambiguity. But in the context of a complete web-based tool and aided by a simple method for grouping sentences into attributes, the results are qualitatively quite useful.
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paper_title: Seeing Stars: Exploiting Class Relationships For Sentiment Categorization With Respect To Rating Scales

paper_content:

We address the rating-inference problem, wherein rather than simply decide whether a review is "thumbs up" or "thumbs down", as in previous sentiment analysis work, one must determine an author's evaluation with respect to a multi-point scale (e.g., one to five "stars"). This task represents an interesting twist on standard multi-class text categorization because there are several different degrees of similarity between class labels; for example, "three stars" is intuitively closer to "four stars" than to "one star".We first evaluate human performance at the task. Then, we apply a meta-algorithm, based on a metric labeling formulation of the problem, that alters a given n-ary classifier's output in an explicit attempt to ensure that similar items receive similar labels. We show that the meta-algorithm can provide significant improvements over both multi-class and regression versions of SVMs when we employ a novel similarity measure appropriate to the problem.
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paper_title: Thumbs Up Or Thumbs Down? Semantic Orientation Applied To Unsupervised Classification Of Reviews

paper_content:

This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g.,"subtle nuances") and a negative semantic orientation when it has bad associations (e.g.,"very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word"excellent"minus the mutual information between the given phrase and the word"poor". A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74% when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84% for automobile reviews to 66% for movie reviews.
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paper_title: A Parameterized Centrality Metric for Network Analysis

paper_content:

USC Information Sciences Institute4676 Admiralty Way, Marina del Rey, CA 90292(Dated: October 21, 2010)A variety of metrics have been proposed to measure the relative importance of nodes in a net-work. One of these, -centrality [1], measures the number of attenuated paths that exist betweennodes. We introduce a normalized version of this metric and use it to study network structure,speci cally, to rank nodes and nd community structure of the network. Speci cally, we extend themodularity-maximization method [2] for community detection to use this metric as the measure ofnode connectivity. Normalized -centrality is a powerful tool for network analysis, since it containsa tunable parameter that sets the length scale of interactions. By studying how rankings and dis-covered communities change when this parameter is varied allows us to identify locally and globallyimportant nodes and structures. We apply the proposed method to several benchmark networksand show that it leads to better insight into network structure than alternative methods.
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paper_title: Thumbs Up? Sentiment Classification Using Machine Learning Techniques

paper_content:

We consider the problem of classifying documents not by topic, but by overall sentiment, e.g., determining whether a review is positive or negative. Using movie reviews as data, we flnd that standard machine learning techniques deflnitively outperform human-produced baselines. However, the three machine learning methods we employed (Naive Bayes, maximum entropy classiflcation, and support vector machines) do not perform as well on sentiment classiflcation as on traditional topic-based categorization. We conclude by examining factors that make the sentiment classiflcation problem more challenging.
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paper_title: Creating Subjective and Objective Sentence Classifiers from Unannotated Texts

paper_content:

This paper presents the results of developing subjectivity classifiers using only unannotated texts for training. The performance rivals that of previous supervised learning approaches. In addition, we advance the state of the art in objective sentence classification by learning extraction patterns associated with objectivity and creating objective classifiers that achieve substantially higher recall than previous work with comparable precision.
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paper_title: TwitterMonitor: trend detection over the twitter stream

paper_content:

We present TwitterMonitor, a system that performs trend detection over the Twitter stream. The system identifies emerging topics (i.e. 'trends') on Twitter in real time and provides meaningful analytics that synthesize an accurate description of each topic. Users interact with the system by ordering the identified trends using different criteria and submitting their own description for each trend. We discuss the motivation for trend detection over social media streams and the challenges that lie therein. We then describe our approach to trend detection, as well as the architecture of TwitterMonitor. Finally, we lay out our demonstration scenario.
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paper_title: Mining and summarizing customer reviews

paper_content:

Merchants selling products on the Web often ask their customers to review the products that they have purchased and the associated services. As e-commerce is becoming more and more popular, the number of customer reviews that a product receives grows rapidly. For a popular product, the number of reviews can be in hundreds or even thousands. This makes it difficult for a potential customer to read them to make an informed decision on whether to purchase the product. It also makes it difficult for the manufacturer of the product to keep track and to manage customer opinions. For the manufacturer, there are additional difficulties because many merchant sites may sell the same product and the manufacturer normally produces many kinds of products. In this research, we aim to mine and to summarize all the customer reviews of a product. This summarization task is different from traditional text summarization because we only mine the features of the product on which the customers have expressed their opinions and whether the opinions are positive or negative. We do not summarize the reviews by selecting a subset or rewrite some of the original sentences from the reviews to capture the main points as in the classic text summarization. Our task is performed in three steps: (1) mining product features that have been commented on by customers; (2) identifying opinion sentences in each review and deciding whether each opinion sentence is positive or negative; (3) summarizing the results. This paper proposes several novel techniques to perform these tasks. Our experimental results using reviews of a number of products sold online demonstrate the effectiveness of the techniques.
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paper_title: Determining The Sentiment Of Opinions

paper_content:

Identifying sentiments (the affective parts of opinions) is a challenging problem. We present a system that, given a topic, automatically finds the people who hold opinions about that topic and the sentiment of each opinion. The system contains a module for determining word sentiment and another for combining sentiments within a sentence. We experiment with various models of classifying and combining sentiment at word and sentence levels, with promising results.
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paper_title: Automatic Extraction of Opinion Propositions and their Holders

paper_content:

We identify a new task in the ongoing analysis of opinions: finding propositional opinions, sentential complements which for many verbs contain the actual opinion, rather than full opinion sentences. We propose an extension of semantic parsing techniques, coupled with additional lexical and syntactic features, that can produce labels for propositional opinions as opposed to other syntactic constituents. We describe the annotation of a small corpus of 5,139 sentences with propositional opinion information, and use this corpus to evaluate our methods. We also present results that indicate that the proposed methods can be extended to the related task of identifying opinion holders and associating them with propositional
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paper_title: Birds of a Feather: Homophily in Social Networks

paper_content:

Similarity breeds connection. This principle—the homophily principle—structures network ties of every type, including marriage, friendship, work, advice, support, information transfer, exchange, comembership, and other types of relationship. The result is that people's personal networks are homogeneous with regard to many sociodemographic, behavioral, and intrapersonal characteristics. Homophily limits people's social worlds in a way that has powerful implications for the information they receive, the attitudes they form, and the interactions they experience. Homophily in race and ethnicity creates the strongest divides in our personal environments, with age, religion, education, occupation, and gender following in roughly that order. Geographic propinquity, families, organizations, and isomorphic positions in social systems all create contexts in which homophilous relations form. Ties between nonsimilar individuals also dissolve at a higher rate, which sets the stage for the formation of niches (localize...
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paper_title: Mining the peanut gallery: opinion extraction and semantic classification of product reviews

paper_content:

The web contains a wealth of product reviews, but sifting through them is a daunting task. Ideally, an opinion mining tool would process a set of search results for a given item, generating a list of product attributes (quality, features, etc.) and aggregating opinions about each of them (poor, mixed, good). We begin by identifying the unique properties of this problem and develop a method for automatically distinguishing between positive and negative reviews. Our classifier draws on information retrieval techniques for feature extraction and scoring, and the results for various metrics and heuristics vary depending on the testing situation. The best methods work as well as or better than traditional machine learning. When operating on individual sentences collected from web searches, performance is limited due to noise and ambiguity. But in the context of a complete web-based tool and aided by a simple method for grouping sentences into attributes, the results are qualitatively quite useful.
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paper_title: Mining product reputations on the Web

paper_content:

Knowing the reputations of your own and/or competitors' products is important for marketing and customer relationship management. It is, however, very costly to collect and analyze survey data manually. This paper presents a new framework for mining product reputations on the Internet. It automatically collects people's opinions about target products from Web pages, and it uses text mining techniques to obtain the reputations of those products.On the basis of human-test samples, we generate in advance syntactic and linguistic rules to determine whether any given statement is an opinion or not, as well as whether such any opinion is positive or negative in nature. We first collect statements regarding target products using a general search engine, and then, using the rules, extract opinions from among them and attach three labels to each opinion, labels indicating the positive/negative determination, the product name itself, and an numerical value expressing the degree of system confidence that the statement is, in fact, an opinion. The labeled opinions are then input into an opinion database.The mining of reputations, i.e., the finding of statistically meaningful information included in the database, is then conducted. We specify target categories using label values (such as positive opinions of product A) and perform four types of text mining: extraction of 1) characteristic words, 2) co-occurrence words, 3) typical sentences, for individual target categories, and 4) correspondence analysis among multiple target categories.Actual marketing data is used to demonstrate the validity and effectiveness of the framework, which offers a drastic reduction in the overall cost of reputation analysis over that of conventional survey approaches and supports the discovery of knowledge from the pool of opinions on the web.
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paper_title: Latent aspect rating analysis on review text data: a rating regression approach

paper_content:

In this paper, we define and study a new opinionated text data analysis problem called Latent Aspect Rating Analysis (LARA), which aims at analyzing opinions expressed about an entity in an online review at the level of topical aspects to discover each individual reviewer's latent opinion on each aspect as well as the relative emphasis on different aspects when forming the overall judgment of the entity. We propose a novel probabilistic rating regression model to solve this new text mining problem in a general way. Empirical experiments on a hotel review data set show that the proposed latent rating regression model can effectively solve the problem of LARA, and that the detailed analysis of opinions at the level of topical aspects enabled by the proposed model can support a wide range of application tasks, such as aspect opinion summarization, entity ranking based on aspect ratings, and analysis of reviewers rating behavior.
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paper_title: TwitterMonitor: trend detection over the twitter stream

paper_content:

We present TwitterMonitor, a system that performs trend detection over the Twitter stream. The system identifies emerging topics (i.e. 'trends') on Twitter in real time and provides meaningful analytics that synthesize an accurate description of each topic. Users interact with the system by ordering the identified trends using different criteria and submitting their own description for each trend. We discuss the motivation for trend detection over social media streams and the challenges that lie therein. We then describe our approach to trend detection, as well as the architecture of TwitterMonitor. Finally, we lay out our demonstration scenario.
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paper_title: Mining Comparative Sentences and Relations

paper_content:

This paper studies a text mining problem, comparative sentence mining (CSM). A comparative sentence expresses an ordering relation between two sets of entities with respect to some common features. For example, the comparative sentence "Canon's optics are better than those of Sony and Nikon" expresses the comparative relation: (better, {optics}, {Canon}, {Sony, Nikon}). Given a set of evaluative texts on the Web, e.g., reviews, forum postings, and news articles, the task of comparative sentence mining is (1) to identify comparative sentences from the texts and (2) to extract comparative relations from the identified comparative sentences. This problem has many applications. For example, a product manufacturer wants to know customer opinions of its products in comparison with those of its competitors. In this paper, we propose two novel techniques based on two new types of sequential rules to perform the tasks. Experimental evaluation has been conducted using different types of evaluative texts from the Web. Results show that our techniques are very promising.
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paper_title: A Link to the Past: Constructing Historical Social Networks

paper_content:

To assist in the research of social networks in history, we develop machine-learning-based tools for the identification and classification of personal relationships. Our case study focuses on the Dutch social movement between 1870 and 1940, and is based on biographical texts describing the lives of notable people in this movement. We treat the identification and the labeling of relations between two persons into positive, neutral, and negative both as a sequence of two tasks and as a single task. We observe that our machine-learning classifiers, support vector machines, produce better generalization performance on the single task. We show how a complete social network can be built from these classifications, and provide a qualitative analysis of the induced network using expert judgements on samples of the network.
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paper_title: Using Very Simple Statistics for Review Search: An Exploration

paper_content:

We report on work in progress on using very simple statistics in an unsupervised fashion to re-rank search engine results when review-oriented queries are issued; the goal is to bring opinionated or subjective results to the top of the results list. We find that our proposed technique performs comparably to methods that rely on sophisticated pre-encoded linguistic knowledge, and that both substantially improve the initial results produced by the Yahoo! search engine.
---
paper_title: Thumbs Up Or Thumbs Down? Semantic Orientation Applied To Unsupervised Classification Of Reviews

paper_content:

This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g.,"subtle nuances") and a negative semantic orientation when it has bad associations (e.g.,"very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word"excellent"minus the mutual information between the given phrase and the word"poor". A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74% when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84% for automobile reviews to 66% for movie reviews.
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paper_title: Thumbs Up? Sentiment Classification Using Machine Learning Techniques

paper_content:

We consider the problem of classifying documents not by topic, but by overall sentiment, e.g., determining whether a review is positive or negative. Using movie reviews as data, we flnd that standard machine learning techniques deflnitively outperform human-produced baselines. However, the three machine learning methods we employed (Naive Bayes, maximum entropy classiflcation, and support vector machines) do not perform as well on sentiment classiflcation as on traditional topic-based categorization. We conclude by examining factors that make the sentiment classiflcation problem more challenging.
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paper_title: Using sentiment orientation features for mood classification in blogs

paper_content:

In this paper we explore the task of mood classification for blog postings. We propose a novel approach that uses the hierarchy of possible moods to achieve better results than a standard machine learning approach. We also show that using sentiment orientation features improves the performance of classification. We used the Livejournal blog corpus as a dataset to train and evaluate our method.
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paper_title: Modeling public mood and emotion: Twitter sentiment and socio-economic phenomena

paper_content:

We perform a sentiment analysis of all tweets published on the microblogging platform Twitter in the second half of 2008. We use a psychometric instrument to extract six mood states (tension, depression, anger, vigor, fatigue, confusion) from the aggregated Twitter content and compute a six-dimensional mood vector for each day in the timeline. We compare our results to a record of popular events gathered from media and sources. We find that events in the social, political, cultural and economic sphere do have a significant, immediate and highly specific effect on the various dimensions of public mood. We speculate that large scale analyses of mood can provide a solid platform to model collective emotive trends in terms of their predictive value with regards to existing social as well as economic indicators.
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paper_title: Pulse: Mining Customer Opinions from Free Text

paper_content:

We present a prototype system, code-named Pulse, for mining topics and sentiment orientation jointly from free text customer feedback. We describe the application of the prototype system to a database of car reviews. Pulse enables the exploration of large quantities of customer free text. The user can examine customer opinion “at a glance” or explore the data at a finer level of detail. We describe a simple but effective technique for clustering sentences, the application of a bootstrapping approach to sentiment classification, and a novel user-interface.
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paper_title: Product recommendation and rating prediction based on multi-modal social networks

paper_content:

Online Social Rating Networks (SRNs) such as Epinions and Flixter, allow users to form several implicit social networks, through their daily interactions like co-commenting on the same products, or similarly co-rating products. The majority of earlier work in Rating Prediction and Recommendation of products (e.g. Collaborative Filtering) mainly takes into account ratings of users on products. However, in SRNs users can also built their explicit social network by adding each other as friends. In this paper, we propose Social-Union, a method which combines similarity matrices derived from heterogeneous (unipartite and bipartite) explicit or implicit SRNs. Moreover, we propose an effective weighting strategy of SRNs influence based on their structured density. We also generalize our model for combining multiple social networks. We perform an extensive experimental comparison of the proposed method against existing rating prediction and product recommendation algorithms, using synthetic and two real data sets (Epinions and Flixter). Our experimental results show that our Social-Union algorithm is more effective in predicting rating and recommending products in SRNs.
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paper_title: Strength of social influence in trust networks in product review sites

paper_content:

Some popular product review sites such as Epinions allow users to establish a trust network among themselves, indicating who they trust in providing product reviews and ratings. While trust relations have been found to be useful in generating personalised recommendations, the relations between trust and product ratings has so far been overlooked. In this paper, we examine large datasets collected from Epinions and Ciao, two popular product review sites. We discover that in general users who trust each other tend to have smaller differences in their ratings as time passes, giving support to the theories of homophily and social influence. However, we also discover that this does not hold true across all trusted users. A trust relation does not guarantee that two users have similar preferences, implying that personalised recommendations based on trust relations do not necessarily produce more accurate predictions. We propose a method to estimate the strengths of trust relations so as to estimate the true influence among the trusted users. Our method extends the popular matrix factorisation technique for collaborative filtering, which allow us to generate more accurate rating predictions at the same time. We also show that the estimated strengths of trust relations correlate with the similarity among the users. Our work contributes to the understanding of the interplay between trust relations and product ratings, and suggests that trust networks may serve as a more general socialising venue than only an indication of similarity in user preferences.
---
paper_title: A survey on sentiment detection of reviews

paper_content:

The sentiment detection of texts has been witnessed a booming interest in recent years, due to the increased availability of online reviews in digital form and the ensuing need to organize them. Till to now, there are mainly four different problems predominating in this research community, namely, subjectivity classification, word sentiment classification, document sentiment classification and opinion extraction. In fact, there are inherent relations between them. Subjectivity classification can prevent the sentiment classifier from considering irrelevant or even potentially misleading text. Document sentiment classification and opinion extraction have often involved word sentiment classification techniques. This survey discusses related issues and main approaches to these problems.
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paper_title: TwitterMonitor: trend detection over the twitter stream

paper_content:

We present TwitterMonitor, a system that performs trend detection over the Twitter stream. The system identifies emerging topics (i.e. 'trends') on Twitter in real time and provides meaningful analytics that synthesize an accurate description of each topic. Users interact with the system by ordering the identified trends using different criteria and submitting their own description for each trend. We discuss the motivation for trend detection over social media streams and the challenges that lie therein. We then describe our approach to trend detection, as well as the architecture of TwitterMonitor. Finally, we lay out our demonstration scenario.
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paper_title: Latent aspect rating analysis on review text data: a rating regression approach

paper_content:

In this paper, we define and study a new opinionated text data analysis problem called Latent Aspect Rating Analysis (LARA), which aims at analyzing opinions expressed about an entity in an online review at the level of topical aspects to discover each individual reviewer's latent opinion on each aspect as well as the relative emphasis on different aspects when forming the overall judgment of the entity. We propose a novel probabilistic rating regression model to solve this new text mining problem in a general way. Empirical experiments on a hotel review data set show that the proposed latent rating regression model can effectively solve the problem of LARA, and that the detailed analysis of opinions at the level of topical aspects enabled by the proposed model can support a wide range of application tasks, such as aspect opinion summarization, entity ranking based on aspect ratings, and analysis of reviewers rating behavior.
---
paper_title: A Joint Model of Text and Aspect Ratings for Sentiment Summarization

paper_content:

Online reviews are often accompanied with numerical ratings provided by users for a set of service or product aspects. We propose a statistical model which is able to discover corresponding topics in text and extract textual evidence from reviews supporting each of these aspect ratings ‐ a fundamental problem in aspect-based sentiment summarization (Hu and Liu, 2004a). Our model achieves high accuracy, without any explicitly labeled data except the user provided opinion ratings. The proposed approach is general and can be used for segmentation in other applications where sequential data is accompanied with correlated signals.
---
paper_title: A holistic lexicon-based approach to opinion mining

paper_content:

One of the important types of information on the Web is the opinions expressed in the user generated content, e.g., customer reviews of products, forum posts, and blogs. In this paper, we focus on customer reviews of products. In particular, we study the problem of determining the semantic orientations (positive, negative or neutral) of opinions expressed on product features in reviews. This problem has many applications, e.g., opinion mining, summarization and search. Most existing techniques utilize a list of opinion (bearing) words (also called opinion lexicon) for the purpose. Opinion words are words that express desirable (e.g., great, amazing, etc.) or undesirable (e.g., bad, poor, etc) states. These approaches, however, all have some major shortcomings. In this paper, we propose a holistic lexicon-based approach to solving the problem by exploiting external evidences and linguistic conventions of natural language expressions. This approach allows the system to handle opinion words that are context dependent, which cause major difficulties for existing algorithms. It also deals with many special words, phrases and language constructs which have impacts on opinions based on their linguistic patterns. It also has an effective function for aggregating multiple conflicting opinion words in a sentence. A system, called Opinion Observer, based on the proposed technique has been implemented. Experimental results using a benchmark product review data set and some additional reviews show that the proposed technique is highly effective. It outperforms existing methods significantly
---
paper_title: Using Very Simple Statistics for Review Search: An Exploration

paper_content:

We report on work in progress on using very simple statistics in an unsupervised fashion to re-rank search engine results when review-oriented queries are issued; the goal is to bring opinionated or subjective results to the top of the results list. We find that our proposed technique performs comparably to methods that rely on sophisticated pre-encoded linguistic knowledge, and that both substantially improve the initial results produced by the Yahoo! search engine.
---
paper_title: Automatic Construction Of Polarity-Tagged Corpus From HTML Documents

paper_content:

This paper proposes a novel method of building polarity-tagged corpus from HTML documents. The characteristics of this method is that it is fully automatic and can be applied to arbitrary HTML documents. The idea behind our method is to utilize certain layout structures and linguistic pattern. By using them, we can automatically extract such sentences that express opinion. In our experiment, the method could construct a corpus consisting of 126,610 sentences.
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paper_title: Creating Subjective and Objective Sentence Classifiers from Unannotated Texts

paper_content:

This paper presents the results of developing subjectivity classifiers using only unannotated texts for training. The performance rivals that of previous supervised learning approaches. In addition, we advance the state of the art in objective sentence classification by learning extraction patterns associated with objectivity and creating objective classifiers that achieve substantially higher recall than previous work with comparable precision.
---
paper_title: Clustering product features for opinion mining

paper_content:

In sentiment analysis of product reviews, one important problem is to produce a summary of opinions based on product features/attributes (also called aspects). However, for the same feature, people can express it with many different words or phrases. To produce a useful summary, these words and phrases, which are domain synonyms, need to be grouped under the same feature group. Although several methods have been proposed to extract product features from reviews, limited work has been done on clustering or grouping of synonym features. This paper focuses on this task. Classic methods for solving this problem are based on unsupervised learning using some forms of distributional similarity. However, we found that these methods do not do well. We then model it as a semi-supervised learning problem. Lexical characteristics of the problem are exploited to automatically identify some labeled examples. Empirical evaluation shows that the proposed method outperforms existing state-of-the-art methods by a large margin.
---
paper_title: Learning Subjective Nouns Using Extraction Pattern Bootstrapping

paper_content:

We explore the idea of creating a subjectivity classifier that uses lists of subjective nouns learned by bootstrapping algorithms. The goal of our research is to develop a system that can distinguish subjective sentences from objective sentences. First, we use two bootstrapping algorithms that exploit extraction patterns to learn sets of subjective nouns. Then we train a Naive Bayes classifier using the subjective nouns, discourse features, and subjectivity clues identified in prior research. The bootstrapping algorithms learned over 1000 subjective nouns, and the subjectivity classifier performed well, achieving 77% recall with 81% precision.
---
paper_title: Thumbs Up Or Thumbs Down? Semantic Orientation Applied To Unsupervised Classification Of Reviews

paper_content:

This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g.,"subtle nuances") and a negative semantic orientation when it has bad associations (e.g.,"very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word"excellent"minus the mutual information between the given phrase and the word"poor". A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74% when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84% for automobile reviews to 66% for movie reviews.
---
paper_title: Determining the semantic orientation of terms through gloss classification

paper_content:

Sentiment classification is a recent subdiscipline of text classification which is concerned not with the topic a document is about, but with the opinion it expresses. It has a rich set of applications, ranging from tracking users' opinions about products or about political candidates as expressed in online forums, to customer relationship management. Functional to the extraction of opinions from text is the determination of the orientation of ``subjective'' terms contained in text, i.e. the determination of whether a term that carries opinionated content has a positive or a negative connotation. In this paper we present a new method for determining the orientation of subjective terms. The method is based on the quantitative analysis of the glosses of such terms, i.e. the definitions that these terms are given in on-line dictionaries, and on the use of the resulting term representations for semi-supervised term classification. The method we present outperforms all known methods when tested on the recognized standard benchmarks for this task.
---
paper_title: Seeing Stars: Exploiting Class Relationships For Sentiment Categorization With Respect To Rating Scales

paper_content:

We address the rating-inference problem, wherein rather than simply decide whether a review is "thumbs up" or "thumbs down", as in previous sentiment analysis work, one must determine an author's evaluation with respect to a multi-point scale (e.g., one to five "stars"). This task represents an interesting twist on standard multi-class text categorization because there are several different degrees of similarity between class labels; for example, "three stars" is intuitively closer to "four stars" than to "one star".We first evaluate human performance at the task. Then, we apply a meta-algorithm, based on a metric labeling formulation of the problem, that alters a given n-ary classifier's output in an explicit attempt to ensure that similar items receive similar labels. We show that the meta-algorithm can provide significant improvements over both multi-class and regression versions of SVMs when we employ a novel similarity measure appropriate to the problem.
---
paper_title: Document-Word Co-regularization for Semi-supervised Sentiment Analysis

paper_content:

The goal of sentiment prediction is to automatically identify whether a given piece of text expresses positive or negative opinion towards a topic of interest. One can pose sentiment prediction as a standard text categorization problem, but gathering labeled data turns out to be a bottleneck. Fortunately, background knowledge is often available in the form of prior information about the sentiment polarity of words in a lexicon. Moreover, in many applications abundant unlabeled data is also available. In this paper, we propose a novel semi-supervised sentiment prediction algorithm that utilizes lexical prior knowledge in conjunction with unlabeled examples. Our method is based on joint sentiment analysis of documents and words based on a bipartite graph representation of the data. We present an empirical study on a diverse collection of sentiment prediction problems which confirms that our semi-supervised lexical models significantly outperform purely supervised and competing semi-supervised techniques.
---
paper_title: Seeing Stars When There Aren’t Many Stars: Graph-Based Semi-Supervised Learning For Sentiment Categorization

paper_content:

We present a graph-based semi-supervised learning algorithm to address the sentiment analysis task of rating inference. Given a set of documents (e.g., movie reviews) and accompanying ratings (e.g., "4 stars"), the task calls for inferring numerical ratings for unlabeled documents based on the perceived sentiment expressed by their text. In particular, we are interested in the situation where labeled data is scarce. We place this task in the semi-supervised setting and demonstrate that considering unlabeled reviews in the learning process can improve rating-inference performance. We do so by creating a graph on both labeled and unlabeled data to encode certain assumptions for this task. We then solve an optimization problem to obtain a smooth rating function over the whole graph. When only limited labeled data is available, this method achieves significantly better predictive accuracy over other methods that ignore the unlabeled examples during training.
---
paper_title: Semi-Supervised Polarity Lexicon Induction

paper_content:

We present an extensive study on the problem of detecting polarity of words. We consider the polarity of a word to be either positive or negative. For example, words such as good, beautiful, and wonderful are considered as positive words; whereas words such as bad, ugly, and sad are considered negative words. We treat polarity detection as a semi-supervised label propagation problem in a graph. In the graph, each node represents a word whose polarity is to be determined. Each weighted edge encodes a relation that exists between two words. Each node (word) can have two labels: positive or negative. We study this framework in two different resource availability scenarios using WordNet and OpenOffice thesaurus when WordNet is not available. We report our results on three different languages: English, French, and Hindi. Our results indicate that label propagation improves significantly over the baseline and other semi-supervised learning methods like Mincuts and Randomized Mincuts for this task.
---
paper_title: Thumbs Up Or Thumbs Down? Semantic Orientation Applied To Unsupervised Classification Of Reviews

paper_content:

This paper presents a simple unsupervised learning algorithm for classifying reviews as recommended (thumbs up) or not recommended (thumbs down). The classification of a review is predicted by the average semantic orientation of the phrases in the review that contain adjectives or adverbs. A phrase has a positive semantic orientation when it has good associations (e.g.,"subtle nuances") and a negative semantic orientation when it has bad associations (e.g.,"very cavalier"). In this paper, the semantic orientation of a phrase is calculated as the mutual information between the given phrase and the word"excellent"minus the mutual information between the given phrase and the word"poor". A review is classified as recommended if the average semantic orientation of its phrases is positive. The algorithm achieves an average accuracy of 74% when evaluated on 410 reviews from Epinions, sampled from four different domains (reviews of automobiles, banks, movies, and travel destinations). The accuracy ranges from 84% for automobile reviews to 66% for movie reviews.
---
paper_title: Identifying content for planned events across social media sites

paper_content:

User-contributed Web data contains rich and diverse information about a variety of events in the physical world, such as shows, festivals, conferences and more. This information ranges from known event features (e.g., title, time, location) posted on event aggregation platforms (e.g., Last.fm events, EventBrite, Facebook events) to discussions and reactions related to events shared on different social media sites (e.g., Twitter, YouTube, Flickr). In this paper, we focus on the challenge of automatically identifying user-contributed content for events that are planned and, therefore, known in advance, across different social media sites. We mine event aggregation platforms to extract event features, which are often noisy or missing. We use these features to develop query formulation strategies for retrieving content associated with an event on different social media sites. Further, we explore ways in which event content identified on one social media site can be used to retrieve additional relevant event content on other social media sites. We apply our strategies to a large set of user-contributed events, and analyze their effectiveness in retrieving relevant event content from Twitter, YouTube, and Flickr.
---
paper_title: Rule Type Identification Using TRCM for Trend Analysis in Twitter

paper_content:

This paper considers the use of Association Rule Mining (ARM) and our proposed Transaction based Rule Change Mining (TRCM) to identify the rule types present in tweet’s hashtags over a specific consecutive period of time and their linkage to real life occurrences. Our novel algorithm was termed TRCM-RTI in reference to Rule Type Identification. We created Time Frame Windows (TFWs) to detect evolvement statuses and calculate the lifespan of hashtags in online tweets. We link RTI to real life events by monitoring and recording rule evolvement patterns in TFWs on the Twitter network.
---
paper_title: TRCM: a methodology for temporal analysis of evolving concepts in Twitter

paper_content:

The Twitter network has been labelled the most commonly used microblogging application around today. With about 500 million estimated registered users as of June, 2012, Twitter has become a credible medium of sentiment/opinion expression. It is also a notable medium for information dissemination; including breaking news on diverse issues since it was launched in 2007. Many organisations, individuals and even government bodies follow activities on the network in order to obtain knowledge on how their audience reacts to tweets that affect them. We can use postings on Twitter (known as tweets) to analyse patterns associated with events by detecting the dynamics of the tweets. A common way of labelling a tweet is by including a number of hashtags that describe its contents. Association Rule Mining can find the likelihood of co-occurrence of hashtags. In this paper, we propose the use of temporal Association Rule Mining to detect rule dynamics, and consequently dynamics of tweets. We coined our methodology Transaction-based Rule Change Mining (TRCM). A number of patterns are identifiable in these rule dynamics including, new rules, emerging rules, unexpected rules and ‘dead’ rules. Also the linkage between the different types of rule dynamics is investigated experimentally in this paper.
---
paper_title: Event Detection in Twitter ∗

paper_content:

Twitter, as a form of social media, is fast emerging in recent years. Users are using Twitter to report real-life events. This paper focuses on detecting those events by analyzing the text stream in Twitter. Although event detection has long been a research topic, the characteristics of Twitter make it a non-trivial task. Tweets reporting such events are usually overwhelmed by high flood of meaningless “babbles”. Moreover, event detection algorithm needs to be scalable given the sheer amount of tweets. This paper attempts to tackle these challenges with EDCoW (Event Detection with Clustering of Wavelet-based Signals). EDCoW builds signals for individual words by applying wavelet analysis on the frequencybased raw signals of the words. It then filters away the trivial words by looking at their corresponding signal autocorrelations. The remaining words are then clustered to form events with a modularity-based graph partitioning technique. Experimental results show promising result of EDCoW.
---
paper_title: Twitter event detection: combining wavelet analysis and topic inference summarization

paper_content:

Today streaming text mining plays an important role within real-time social media mining. Given the amount and cadence of the data generated by those platforms, classical text mining techniques are not suitable to deal with such new mining challenges. Event detection is no exception, available algorithms rely on text mining techniques applied to pre-known datasets processed with no restrictions about computational complexity and required execution time per document analysis. This work presents a lightweight event detection using wavelet signal analysis of hashtag occurrences in the twitter public stream. It also pro- poses a strategy to describe detected events using a Latent Dirichlet Allocation topic inference model based on Gibbs Sampling. Peak detec- tion using Continuous Wavelet Transformation achieved good results in the identification of abrupt increases on the mentions of specific hash- tags. The combination of this method with the extraction of topics from tweets with hashtag mentions proved to be a viable option to summarize detected twitter events in streaming environments.
---
paper_title: Sensing Trending Topics in Twitter

paper_content:

Online social and news media generate rich and timely information about real-world events of all kinds. However, the huge amount of data available, along with the breadth of the user base, requires a substantial effort of information filtering to successfully drill down to relevant topics and events. Trending topic detection is therefore a fundamental building block to monitor and summarize information originating from social sources. There are a wide variety of methods and variables and they greatly affect the quality of results. We compare six topic detection methods on three Twitter datasets related to major events, which differ in their time scale and topic churn rate. We observe how the nature of the event considered, the volume of activity over time, the sampling procedure and the pre-processing of the data all greatly affect the quality of detected topics, which also depends on the type of detection method used. We find that standard natural language processing techniques can perform well for social streams on very focused topics, but novel techniques designed to mine the temporal distribution of concepts are needed to handle more heterogeneous streams containing multiple stories evolving in parallel. One of the novel topic detection methods we propose, based on -grams cooccurrence and topic ranking, consistently achieves the best performance across all these conditions, thus being more reliable than other state-of-the-art techniques.
---
paper_title: Breaking News Detection and Tracking in Twitter

paper_content:

Twitter has been used as one of the communication channels for spreading breaking news. We propose a method to collect, group, rank and track breaking news in Twitter. Since short length messages make similarity comparison difficult, we boost scores on proper nouns to improve the grouping results. Each group is ranked based on popularity and reliability factors. Current detection method is limited to facts part of messages. We developed an application called “Hotstream” based on the proposed method. Users can discover breaking news from the Twitter timeline. Each story is provided with the information of message originator, story development and activity chart. This provides a convenient way for people to follow breaking news and stay informed with real-time updates.
---
paper_title: Automatic identification and presentation of twitter content for planned events

paper_content:

We demonstrate a system for automatically augmenting information on planned events with Twitter messages, aimed at enhancing the event information-seeking experience with rich and timely user-contributed content. Our system uses a set of automatic query building strategies that, for any given event and its associated context features (e.g., title, description, location), identify and return related Twitter messages. We present two alternative interfaces to our system, namely, a browser plug-in and a customizable Web interface. The browser plug-in uses a precongured set of strategies to display related Twitter messages alongside the event information on a user-contributed event Website. The customizable interface provides the exibility of tuning the query building strategies, and also allows for several alternative ranking modes for the identied event messages.
---
paper_title: TRCM: a methodology for temporal analysis of evolving concepts in Twitter

paper_content:

The Twitter network has been labelled the most commonly used microblogging application around today. With about 500 million estimated registered users as of June, 2012, Twitter has become a credible medium of sentiment/opinion expression. It is also a notable medium for information dissemination; including breaking news on diverse issues since it was launched in 2007. Many organisations, individuals and even government bodies follow activities on the network in order to obtain knowledge on how their audience reacts to tweets that affect them. We can use postings on Twitter (known as tweets) to analyse patterns associated with events by detecting the dynamics of the tweets. A common way of labelling a tweet is by including a number of hashtags that describe its contents. Association Rule Mining can find the likelihood of co-occurrence of hashtags. In this paper, we propose the use of temporal Association Rule Mining to detect rule dynamics, and consequently dynamics of tweets. We coined our methodology Transaction-based Rule Change Mining (TRCM). A number of patterns are identifiable in these rule dynamics including, new rules, emerging rules, unexpected rules and ‘dead’ rules. Also the linkage between the different types of rule dynamics is investigated experimentally in this paper.
---
paper_title: Rule Type Identification Using TRCM for Trend Analysis in Twitter

paper_content:

This paper considers the use of Association Rule Mining (ARM) and our proposed Transaction based Rule Change Mining (TRCM) to identify the rule types present in tweet’s hashtags over a specific consecutive period of time and their linkage to real life occurrences. Our novel algorithm was termed TRCM-RTI in reference to Rule Type Identification. We created Time Frame Windows (TFWs) to detect evolvement statuses and calculate the lifespan of hashtags in online tweets. We link RTI to real life events by monitoring and recording rule evolvement patterns in TFWs on the Twitter network.
---
paper_title: Rule Type Identification Using TRCM for Trend Analysis in Twitter

paper_content:

This paper considers the use of Association Rule Mining (ARM) and our proposed Transaction based Rule Change Mining (TRCM) to identify the rule types present in tweet’s hashtags over a specific consecutive period of time and their linkage to real life occurrences. Our novel algorithm was termed TRCM-RTI in reference to Rule Type Identification. We created Time Frame Windows (TFWs) to detect evolvement statuses and calculate the lifespan of hashtags in online tweets. We link RTI to real life events by monitoring and recording rule evolvement patterns in TFWs on the Twitter network.
---
paper_title: TRCM: a methodology for temporal analysis of evolving concepts in Twitter

paper_content:

The Twitter network has been labelled the most commonly used microblogging application around today. With about 500 million estimated registered users as of June, 2012, Twitter has become a credible medium of sentiment/opinion expression. It is also a notable medium for information dissemination; including breaking news on diverse issues since it was launched in 2007. Many organisations, individuals and even government bodies follow activities on the network in order to obtain knowledge on how their audience reacts to tweets that affect them. We can use postings on Twitter (known as tweets) to analyse patterns associated with events by detecting the dynamics of the tweets. A common way of labelling a tweet is by including a number of hashtags that describe its contents. Association Rule Mining can find the likelihood of co-occurrence of hashtags. In this paper, we propose the use of temporal Association Rule Mining to detect rule dynamics, and consequently dynamics of tweets. We coined our methodology Transaction-based Rule Change Mining (TRCM). A number of patterns are identifiable in these rule dynamics including, new rules, emerging rules, unexpected rules and ‘dead’ rules. Also the linkage between the different types of rule dynamics is investigated experimentally in this paper.
---

Title: A Survey of Data Mining Techniques for Social Media Analysis

Section 1: Introduction
Description 1: Introduce the concept of social network and its relevance to data mining, discussing the nature of social networks and the challenges posed by the volume of data.

Section 2: Social Network Background
Description 2: Discuss the popularity and significance of social networks, highlighting their role in information dissemination and opinion expression.

Section 3: Research Issues on Social Network Analysis
Description 3: Outline the key research issues and challenges in using data mining techniques for social network analysis.

Section 4: Recommender System in Social Network Community
Description 4: Explain how recommender systems utilize data mining techniques based on collaborative filtering and content-based recommendations within social networks.

Section 5: Semantic Web of Social Network
Description 5: Describe the role of the Semantic Web in social network analysis and how it facilitates knowledge sharing and reuse across different applications.

Section 6: Opinion Analysis on Social Network
Description 6: Discuss the methods used to categorize opinions expressed in social networks, including the use of data mining to analyze sentiments on various subjects.

Section 7: Aspect-Based/Feature-Based Opinion Mining
Description 7: Explain how aspect-based or feature-based opinion mining focuses on specific aspects of reviews to determine their polarity.

Section 8: Homophily Clustering in Opinion Formation
Description 8: Outline how clustering techniques are used to model opinion formation on social networks by evaluating the similarity of users' opinions.

Section 9: Opinion Definition and Opinion Summarization
Description 9: Discuss techniques for summarizing opinions expressed in documents by analyzing sentiment polarities and occurrences.

Section 10: Opinion Extraction
Description 10: Detail the methods for extracting the specific parts of documents where opinions are expressed.

Section 11: Sentiment Analysis on Social Network
Description 11: Provide a comprehensive overview of sentiment analysis and its application in identifying the positive and negative opinions in social networks.

Section 12: Sentiment Orientation (SO)
Description 12: Explain the concept of Sentiment Orientation and its use in rating and classifying reviews based on the 5-star scale rating.

Section 13: Product Ratings and Reviews
Description 13: Discuss how social networks influence product ratings and reviews and the importance of analyzing this data for consumer decision-making.

Section 14: Reviews and Ratings (RnR) Architecture
Description 14: Describe the RnR architecture designed for analyzing product and service reviews to provide updated evaluations.

Section 15: Aspect Rating Analysis
Description 15: Explain the use of aspect rating analysis in determining the level of satisfaction represented in comments about specific aspects of products or services.

Section 16: Sentiment Lexicon
Description 16: Detail the creation and utilization of sentiment lexicons, or dictionaries of sentimental words, in data mining for sentiment analysis.

Section 17: Unsupervised Classification of Social Network Data
Description 17: Outline various unsupervised learning methods used to classify and cluster sentiment data from social networks.

Section 18: Semi-supervised Classification
Description 18: Discuss semi-supervised learning approaches that combine both labeled and unlabeled data to improve sentiment classification.

Section 19: Supervised Classification
Description 19: Provide an overview of supervised learning techniques used for analyzing known data patterns in social networks.

Section 20: Topic Detection and Tracking on Social Network
Description 20: Explain the techniques used to detect and track the emergence of new topics and their evolution over time on social networks.

Section 21: TRCM for TDT
Description 21: Describe the Transaction-based Rule Change Mining (TRCM) methodology used for detecting changes in event patterns on Twitter.

Section 22: Conclusion and Future Work
Description 22: Summarize the survey findings and suggest directions for future research in data mining techniques for social media analysis.