system
A chat on subreddit /r/PoliticalCompassMemes
human
I guess you aren't familiar with Willie Horton, Dukakis in a tank, "read my lips" or "flip flops".

Presidential campaigns have historically been derailed by single talking points that that are successfully pinned on to candidates.

What's hard to imagine is the US body politic momentarily bucking this trend with Trump who survived "grab em by the pussy".
gpt
He survived it by not apologizing and treating it like a joke.  All of the traditional media-based takedowns failed against him and it was fun and invigorating to watch happen.  I got swept up in it because it had taken on such a life of its own.  The more establishment media tried to take him down, the stronger his support became among people who hated the establishment media.  It was never about Trump for most of us, it was about clowning the media and "owning the libs."