system
A chat on subreddit /r/pcmasterrace
human
Best Buy does a 30-40% MSRP mark up. I had a friend that was a Geek Squad manager that would have the mark up removed as a perk.
gpt
their prebuilts on normal prices don't make sense, but on sale they can sometimes get close to what it costs to build. Back in 2021 they'd have 3070 prebuilts for like $1500 when a 3070 alone was like $1200-1300. Would sell out within the hour of course.