system
A chat on subreddit /r/wallstreetbets
human
I think a challenge within marketing is that companies think a marketer can do *everything*. I consider myself a paid search/social marketing expert, but I am not great at SEO, or content marketing, or email marketing.

I love managing campaigns, analyzing data and conversion rates, funnel analysis, writing ads. That's what I'm good at. I think some marketers try to progress in their career too quickly and/or take on (or are assigned) responsibilities outside of their skillset.
gpt
&gt; I think a challenge within marketing is that companies think a marketer can do everything.

Thats the issue right there, our SEO team had people who were horrible at all things SEO yet management thought they could wear all the hats of marketing