system
A chat on subreddit /r/pcmasterrace
human
To be fair, Linus said that he had his team do the math after a VPN provider showed their subscribers and average data use at any one time, and apparently the margins were absolutely ridiculous.

That's why so many VPN providers can afford to sponsor youtubers, and make very cheap yearly bundles.
gpt
He also mentioned that is a legal nightmare, so maybe half of the money goes to lawyers