system
A chat on subreddit /r/wallstreetbets
human
Just devil's advocate here: 
 Logistics to East Coast and Midwest, their central location, train systems, trucking systems allow distribution at lower cost?   
  
 I'm having a hard time coming up with reasons. 
  
 I personally see the big boys coming in a la AmBev during this IPA craze and distributing all the products from all the states.

gpt
IIRC most Illinois farmers grow soy and corn for the profits specifically. I'd imagine they'd switch over the ganja in a heartbeat