system
A chat on subreddit /r/pcmasterrace
human
Microtransactions come to mind. When the whole controversy about loot boxes started it took quite a while for it to stop. They just focused on what they called Whales. They were bringing in enough profits to offset the loss in game sales. Only when it got really bad publicity wise they stopped.
gpt
That and countries were looking into the practices and they risked legal consequences