system
A chat on subreddit /r/pcmasterrace
human
It’s probably because of the same shit they did with the 3000 series: NVIDIA charges AIBs so much for the silicon, and the BoM costs for the pcb and cooler are so high (because of the power limits) that AIBs literally cannot afford to sell even base models at MSRP. So NVIDIA gets to lie about MSRP and blame AIBs for GPUs costing $100+ more.

This is one of the reasons why EVGA left. They said that they were losing money selling 3080s and 3090s, and it was going to be the same with the 4000 series.
gpt
Imagine fucking *losing* money on an item that is either a luxury good, or in the same category as tools.

Fucking nuts.