system
A chat on subreddit /r/wallstreetbets
human
Yeah but Becky doesn't buy herself diamonds for Valentine's day... Gonna pick up puts this week on the anticipation that they're down YOY in one of their biggest tentpoles - the negative YOY holiday press release earlier this year dropped them 20% 
  
 ...But they're laying off a ton of staff and hiring a new CFO and closing down like 200 stores this year and the markets love that garbage so who knows.

gpt
Think I'm gonna sell some puts instead.  IV on the 3/5's is ~140% lol.  I completely understand diamond/jewelry sales declining in an era of smarter/more frugal consumers but it's hard to imagine the industry completely disappearing.  I'm actually a fan of them moving away from brick and mortar and hope they leverage their monopoly and establish a strong e-commerce presence. Over a 4% div to boot as somewhat of a hedge in case it takes them longer to get their shit together.  Just my .02