system
A chat on subreddit /r/pcmasterrace
human
People who thought the GPU makers wouldn't leap at the chance to normalise pandemic-era prices were hopelessly naive. I knew it would happen, as greedy as it is.

It's not just them. Corporations have made out like bandits from the pandemic and they want the good times to keep rolling (for them).
gpt
Fortunately consumers are responding with their wallets. Look at the latest Steam Hardware Survey. The 40xx series has sold so poorly it hasn't even shown up as of Dec 31. Which is unprecedented this long after release. The 3080 alone had sold 500k units at this point, and was something like .5% of all Steam users. 

High profits are good, but drops in revenue are especially bad. Ultimately stock prices are what count to the decision makers, because stocks are their paycheck. Drops in revenue are generally quite detrimental to stock prices. Personally I won't be surprised if these companies change strategy soon. You can only ignore reality for so long.