system
A chat on subreddit /r/PoliticalCompassMemes
human
The people put in charge of the product did not like the IP or the culture surrounding it. So instead of making something they don't like well they made their own thing. 

So in short the wrong team was put on this project, just a management fuck up.
gpt
More likely that they approached the execs with a script, the old, lazy, out-of-touch execs said, "Them Gen Z kids will like it, but it needs more broad appeal.  We're not doing anything with this IP, so slap some recognizable characters in it."