system
A chat on subreddit /r/pcmasterrace
human
The likelihood of Intel or AMD gaining on them seems slight, especially considering there's some new and occasionally useful feature each gen that nvidia cam boast of. The worst sales in twenty years will pressure them into changing their behaviour, though. These cards are simply not selling.
gpt
&gt;considering there's some new and occasionally useful feature each gen that nvidia cam boast of. 

Well those features don't just come out of thin air as some gimmick. Nvidia has cross-functional teams of chip designers and programmers working on those new features for years and that helps maintain their market leadership. And then AMD releases something that's roughly close enough about a year later though I don't blame their engineers since they're being asked to make a competing feature with a fraction of the resources in far less time. That said I've hardly ever seen AMD take the risk of bringing something completely new to market in a while. They did work with Dice to create Mantle/Vulkan and supposedly invent tesselation shaders but those aren't a specific value proposition that puts its products ahead of the competition. 

Now that AMD has money from Ryzen and Epyc though maybe that'll change. 

&gt;These cards are simply not selling.

4090s are out of stock everywhere and for how much 4080s are poorly priced and supposedly not selling they're also impossible to find at MSRP online. They are available at my local Microcenter where I got mine but even there all the good models including mine are now gone. Only one low quality Zotac model is left in stock.

Even so, AMD had a great opportunity to gain market share this generation but it doesn't have enough stock in the 7900 XTX and there are widely reported thermal issues which some people have said AMD has refused to cover under warranty. At the same time, Nvidia had a small number of melted 16-pin power cables with the 4090 but the company got in front of it and made sure to grant anyone who had the issue an expeditious RMA process. They also had the cards sent to their headquarters for investigation. These recent events are a prime example of the difference in how AMD and Nvidia handle product issues and customers do see that. 

As much as I hate some of Nvidia's business practices I will keep buying its products because no one else sells GPUs and provides related services and software as well as it does.