system
A chat on subreddit /r/pcmasterrace
human
There are tons of random things being sold as loss leaders - like consoles. 

Depending on whatever their sales strategy is they might see the monetary losses of selling, say, a 4090 if the mindshare it provides causes 10 sales of the 4060. Im just pulling numbers out of nowhere and don’t know what costs what, but I think you get the idea. Obviously I’d be great if everything you sell wins back profits, but there are a handful of times when that’s not necessarily the reason to sell a specific product in a whole family of them.
gpt
Sorry I have no idea what "mindshare" means or how selling a 4090 would lead to more sales of 4060s for EVGA. It's not like they have brick &amp; mortar stores and are trying to get customers to visit.