system
A chat on subreddit /r/pcmasterrace
human
GPUs used to be priced in a way where it was perfectly reasonable to build a new PC every 2-3 years and grab a mid-tier, current gen card to go with your setup.  If $900+ becomes “normal” for these cards, the effect might be that people in general wait longer to do a new build.  So even though they are charging more, companies like NVIDIA may be hurting their long term revenue by inadvertently encouraging people to get a few more years out of their existing setup.

For me personally, I’ve been thinking about building a new PC since early 2020, but still don’t feel the performance gain over my current setup justifies the cost.
gpt
I agree with this completely.  Consumers WILL hold cards longer and skip an extra generation meaning lower future sales.

That also means lower current sales as people who might have upgraded this cycle are now skipping it.