system
A chat on subreddit /r/NoStupidQuestions
human
Because many people, especially younger boys are simply lost and want answers to life, or simply direction that theyre not getting from parents or other role models who might be missing from their life. People like andrew tate, jordan peterson, etc. prey on their insecurities by claiming they have all the answers they're looking for.

Really all their selling them is this claim of having answers, because they never actually provide any answers, they just tell them things that further drive them into a life of toxicity and hate (in order to feel superior, finally).

If they do anything good it's providing a superficial motivation that their fans believe will get them to a higher status or success. But one big problem is that the cost of that motivation is it comes with a dose of hatred for others and a toxic attitude that is just not considered cool anymore. 

They also use the fact that people recognize how their approach is harmful to others and themselves as "being cancelled", which vindicates them and makes them appear to be martyrs, fighting for their fans. It's pretty pathetic to anyone with a sense of self security but sadly too many people just don't have that and fall victim to them.


I would suggest showing them how their ideas are in line with so many problematic ideas that have actual data to support how it psychologically harms the people following it, even without needing to mention how it harms others (because they're so caught up in how lost they are and how they feel hurt that they feel harming others is an unavoidable casualty to do whats best for themselves)
gpt
I'm not familiar with Tate but this surface level take wouldn't hold up with someone who follows Peterson.  
He was a proficient psychologist, his advice self improvement advice is the standard any decent therapist would tell you and is backed up with plenty of data.

The issue comes I think because he talks with such a peculiar vernacular that he sounds like an authority, even when speaking about other topics of which he doesn't know very well. He's views and ideas around religion and politics especially lead to a very slippery slope.

But here's the thing, his critics make it very easy to side with him because the typical arguments made against him, like what you're saying here, are so atrociously bad and completely out of touch with the things he actually says.  


The man undoubtably has flaws and there are genuine counter arguments for the points he does make but you hardly ever hear them because people are too busy attacking a caricature of him.  
And maybe these are geunine critisisms of Tate but that only goes to show a lack of understanding by lumping the two together.