system
A chat on subreddit /r/pcmasterrace
human
The other day I'd made a comment that it was probably gonna be a 3070 Ti just at $500. Definitely a lot of potential for it to be just a 3070 though. All Nvidia will advertise is the DLSS3 numbers of course.

3070Ti was garbage for $600 also, so even if it's 3070Ti performance for $500, that's terrible. $400 would be reasonable but even then the AIB cards would be $450+.

4070 will have to be $600, tops. And even that would be terrible.
gpt
Nvidia is really designing the entire product stack to accomplish 2 things: 

1. Upsell everything and design every single card so that the 4090 is unironically the best value you can get in the product stack.

2. Deliver a card that actually sells at MSRP so they can act like they made an improvement on 30series pricing, but in reality get last generations product for basically the same price this generation (eg, the 4070 will be as good as a 3080, but for the same price that the 3080s MSRP was)