system
A chat on subreddit /r/pcmasterrace
human
They got pissed off with the way NVIDIA was handling business and I think the whole New World GPU issue was the nail in the coffin
gpt
The problem was that nVidia started undercutting them and treating them like competitors. Imagine having to comply with all of nVidia's shit, being a partner with them and helping make them one of the most profitable tech companies in the world, then they come in and start offering GPUs for less than what they will even allow you to sell them for. There was simply no money in it anymore, why put up with their shit if they are just gonna push founders edition cards for less than yours and then turning around and punishing you if you ever even get close to competing.

Pisses me off too because EVGA were my boys.