system
A chat on subreddit /r/pcmasterrace
human
1070 Ti was 399. 

3070 Ti was 599. 

4070 Ti is 799. 

Let that sink in.
gpt
399 in Nov 2017 is worth $483 in 2022 when accounting for inflation. So there should be some amount of price increase, but no where near what nvidia has been doing.