system
A chat on subreddit /r/NoStupidQuestions
human
Don't the encryption hackers usually actually unencrypt your data and leave you alone if you pay?

If they got a reputation for not doing that then I could see their business model fall apart.
gpt
Plenty of other fish in the sea to go after, and it's not like they're going to announce who they are. 

Most crypto-malware and malware in general is just bought from someone else who's programmed it and then just cast out with the hopes of catching someone who's just unlucky or dumb enough to click on dick enlargement ads.

Bigger targets like big businesses are a different story but should be smart enough to have disaster recovery processes in place and will likely ignore ransoms. The best way to get money from a big company would be to threaten to leak data because they have the threat of massive fines, but even then they may not pay because what's stopping you from leaking it after they do?