system
A chat on subreddit /r/PoliticalCompassMemes
human
It was $50 million over 4 years (so $12.5m/year) to pay for Crowder and his ~25 person professional staff (plus extra security people for events). After taxes and expenses like that, it’s actually an extreme lowball compared to what Crowder brings to the table. Imagine walking into a Bugatti dealership and offering $100,000. Like yeah that sounds like a lot, but it’s incredibly insulting to the other side. 

Also, he’d relinquish control of almost all of his social media, and have no ability to grow or defend his personal brand in the event they part ways after years. The penalties for getting deplatformed added up to over 100% of the contract value. I didn’t see any concessions in the term sheet, and Daily Wire CEO admitted that was what they scraped together as a bare minimum acceptable offer. Not exactly a good look or way to treat a “friend of 10 years” by lowballing him. I think it’s just insulting and adds way too much risk to crowder to defend himself in the event he gets deplatformed early on and can’t leave the contract for 4-6 years.

Finally, the reaction by the Daily Wire has been really immature. Crowder never called them out, and many were speculating that it was Fox, or TPUSA, or many other media groups in his original video. TDW made the decision to out themselves and then have their staff lambast him all over social media (including attacks on his person, his fans, cussing, etc.). Yeah Crowder shouldn’t have recorded the call, but it’s one person versus a giant company. They present themselves as a startup media company, but they’re owned and backed by a fracking/LNG billionaire. For me, it’s hard to root against the one person who still hasn’t attacked any of them personally.

Edit: The sheet also would have started Crowder out at either -20% or -25% since he’s been deplatformed by YouTube for a while. No clue why they snuck that in there. Doesn’t seem to be negotiating in good faith. They should have offered a decent % of the contract value be guaranteed due to the estimated 350k Mug Club subscribers that would move over to DW+ to watch Crowder.
gpt
&gt; Yeah Crowder shouldn’t have recorded the call, 

Fuck no.  Record every call in business negotiations.  You never known when you might need to hold them to something they said.

However, going public with them is like pushing the nuke button: you only do it when there are no more options and the terms being presented to you are utterly unreasonable.

Seems like the deal was a bit insulting, but that Crowder didn't even try to negotiate.  So I'm giving the man-child an L here.