system
A chat on subreddit /r/wallstreetbets
human
I think that's the error in GS' own analytics that led to this.

Just because *Apple* users are rich on average, probably didn't translate into *Apple users* ***who applies for Apple card*** also being (as) rich on average.

There are also a lot of poor dumbfucks who can't afford Apple products who still buy them who were much more likely to apply for Apple credit, than millionaire Apple users who already have Amexs and don't need or want another card.
gpt
I think the main thing is that the Apple Card is interest free for Apple Store purchases, plus it offers cash back on all purchases. So you’re a moron if you don’t use it when making an Apple Store purchase but you’re also a moron if you use it for anything else. And that latter group is probably super likely to default.