system
A chat on subreddit /r/pcmasterrace
human
Sorry I have no idea what "mindshare" means or how selling a 4090 would lead to more sales of 4060s for EVGA. It's not like they have brick &amp; mortar stores and are trying to get customers to visit.
gpt
Mindshare as in brand awareness amongst potential buyers. Think about it this way - a lot of news and media outlets focus on the big stuff. The 4090s and 7900XTXs of the industry and not so much the 4050s etc. It's what gets the most views and it's the showiest stuff out of the lineup. It  might not be what everyone buys (far from it) but it could very well be what gets everyone thinking about the brand, which means they might buy from the brand. It's not too different from the whole brick and mortar thing, except it's just in people's heads instead of the real world.