Apr 09  Facebook Social Commerce for Birthdays  Facebook has
always tried to understand new ways to generate revenue and
increase the interests between business by providing new way to
interact with the final user. A lot of effort has been used to
pursuing the will to create a Social Commerce (or Facebook
Commerce), to enable companies to generate revenue trough social
networks and make them justify the relative marketing
investments.  Facebook Ecommerce  As can be seen form the
screenshot above, Facebook launched a new feature (only for US
Friends) that allows users to send a real gift to their friends
trough a message on their birthdays’ reminder section. This
feature can appear as a simple feature, that in my opinion can
have a great success potential, as for the following reasons:
• Conversion Rate: the conversion rate can be high, as can be
taken in consideration the psychological impulse purchase
factor, and the provided possibility to buy an important last-
minute gift.   • Reason Provided: along wit