3 Steps To A Killer Content Strategy  Originally posted on
Salesforce.com Blog
at http://blogs.salesforce.com/company/2013/10/killer-
content.html   30% of B2B marketing budgets are spent on content
according to the 2013 B2B Content Marketing Report, yet a
whopping 50% of vendors’ content is ignored by prospects
according to New Business Strategies’ research. You can sidestep
this expensive loss of money and prospect-attracting
opportunities if you follow this approach: deliver the right
content, through the right channels, at the right times for your
kind of customers. In our increasingly digital world, most
buyers look online for helpful information, often in ways that
are invisible to you, yet some don’t have to be. As buyers
evaluate a business purchase, they go on a journey that includes
evaluating different ways of achieving their objective,
researching solutions and getting input from their peers.  Along
the way they interact with a lot of content.  Where does vendor
content fit into their journey? Vend