﻿ CRM Watchlist 2010 - Part IIB | ZDNet  CRM Watchlist 2010 -
Part IIB  Summary: This thing is so big that I have to split the
posts.  You saw my choices on Monday in Part IIA, now here's the
rest of them - Cognizant, Eloqua, Sword-Ciboodle, SAS, SugarCRM,
Helpstream and Aplicor.    This is one of my most out-of-place
and yet most appropriate picks for 2010. IBM is the only
consulting firm I have ever chosen for this category in the past
and usually that's because of Lotus Connections. IBM is very
much the enterprise solution provider. But Cognizant is here for
something that they are doing uniquely and interestingly, doing
well.  That would be not just CRM consulting, but also building
a Social CRM practice that is not absolutely identical to the
CRM practice.  For those of you who don't know Cognizant - just
think a systems integrator/strategic consultancy with 66,000
consultants in total. Their CRM consultancy alone has 1400+
associates worldwide and is not shy about drawing on their
Master Data Management