Andrew Mager Doesn't Know What Mashable Is EitherWhat's not
nearly as sexy as Mashable CEO Pete Cashmore? Having to tease
out an audience with discoveries like "An Almost Perfect Web-
Based Twitter Management Tool." Yes, Twitter traffic is growing
fast, but the vast majority of people in the world haven't
discovered Twitter yet, let alone realized it's something they
need to manage.  But readers who think that having "Twitter
management" issues is a problem that only very important people
like themselves have can be lucrative — you just have to be more
creative in monetizing such people, rather than trying to sell
ads. (Heck, Mashable can barely give them away.) Having a
Twitter crisis is just the thing those "influencers" might brag
about. At a party, even. Perhaps a party thrown by Pete
Cashmore. A party which charges money for admission and has a
cash bar, we're told by someone with a Twitter management
problem. Which bubble is Mashable blowing again? Or is that what
Mashable's actually for? (Photo by Andre