Cookies policy statement  ASA Adjudication on Central Office of
Information  Central Office of Information  Hercules House
Hercules Road   11 July 2007   Television, Radio    Number of
complaints:    Delaney Lund Knox Warren & Partners  Complaint
Ref:    a. A radio ad for the Driver and Vehicle Licensing
Agency (DVLA) played on LBC, Magic, Virgin, Talksport and
Reading 107FM featured a man’s voice speaking slowly: “I know
where you live and I know when your car tax runs out. So, if you
don’t pay or declare your vehicle is off the road, I could have
your vehicle towed away and eventually crushed. There is no
escape. Pay your car tax. You can’t escape the DVLA computer.”
b. A TV ad showed an anxious-looking man getting into his car in
a deserted car park, then driving through streets accompanied by
sci-fi music. Voice-over said "The DVLA computer knows if you've
renewed your car tax in time and if you have not. If you haven't
paid or declared your vehicle is off the road, it will
automatically issue you with a