How to avoid paying the sucker rate for a New York Times
subscription.  How to protect your pockets. Nov. 17 2010 5:20 PM
Wise Up, Print Addicts!   New York Times. Are you paying too
much for the New York Times?  The assistant managing editor for
new products and strategic initiatives at the New York Times
made a minor strategic error last week. On Nov. 10, Gerald
Marzorati blurted out at a Times panel discussion on digital
media that the paper had "north of 800,000 subscribers paying
north of $700 a year for home delivery" who "don't seem to know
that." During the recession the paper raised the home-delivery
rate 5 percent, Marzorati said, but only 0.01 percent canceled.
"I think a lot of it has to do with the fact that they're
literally not understanding what they're paying," Marzorati
said. "That's the beauty of the credit card." (He meant not the
credit card itself but rather its use by the Times for automatic
subscription renewals.)  The blogosphere was titillated that a
top Times editor would admit tha