Sunday, June 7, 2009  Chuck Lorre 249, In case you missed it
More and more, it seems like people are yelling at me. This is
especially noticeable on local and cable news, TV and radio ads,
morning, afternoon and late night talk shows, religious
channels, entertainment tabloid shows, and, NPR aside, radio.
It's almost as if all the news anchors, reporters, product
pitchmen, talk show hosts, politicians, sportscasters, DJ's and
preachers have forgotten how good modern microphones are.
Regardless, the purpose of vanity cards is not just to point out
the problem, it's also to propose the solution. And here's one:
The Whisper Channel. A cable news channel where everyone,
including advertisers, speaks in gentle, dulcet tones. Our
marketing tag line will be one word, "shhh." Instead of
grinning, shouting, overly-coiffed failed actors, our news
anchors will be regular folks with beautiful speaking voices
who, just to be on the safe side, have been heavily sedated.
Think of it. You've had a brutal day at work. Traffi