Gongol.com Archives: 2012 Weekly Archives Brian Gongol  Business
and Finance The self-repairing economy  Iowa No more F-16s at
the Des Moines International Airport  Weather and Disasters
About that blizzard the other day...  Business and Finance
Better than branding, and far better than social media Fast
Company takes a brief look at how Patagonia builds itself around
the premise of being bigger than just making a profit -- while
still making a profit. It's really a subject straight out of the
book "Built to Last". Nothing revolutionary, really. Yet it's
easily lost in a sea of people who think they're doing the
greatest magic in capitalist history by coming up with some way
to "monetize social media". ■ Maybe there's something useful to
social media, maybe there's not. Maybe there's something
wonderful about Patagonia's purpose, maybe there's not. ■ But
there are altogether too many people who dismiss the idea that
businesses can be purposeful. A whole cadre of onlookers think
that government is the only par