Skip to main content Part of complete coverage on  What makes
people feel pleasure?  By Paul Bloom, Special to CNN Click to
play Paul Bloom: The origins of pleasure   • Paul Bloom: Some
pleasures seem easy to explain as a result of biology   • He
says others depend on our thoughts about the value of what we're
experiencing   • Wine experts will rate a wine with a fancy
label more highly than an ordinary one   • There is always more
to pleasure than its physical aspect, Bloom says  Editor's note:
Paul Bloom is professor of psychology and cognitive science at
Yale University, where he directs the Mind and Development Lab.
Follow him at Bloom spoke at the TED Global conference last
month in Edinburgh, UK. This article is adapted from his book,
"How Pleasure Works" (Norton, 2010). TED is a nonprofit
dedicated to "ideas worth spreading" which it makes available on
its website.  (CNN) -- Some questions about pleasure have easy
answers. We know why humans get so much joy from eating and
drinking. We know why sex is