Mobile ads to surpass television ads?    Adweek has the details:
Mobile, [Gelb] explained is the first truly mass media. His
exuberance didn’t stop there: There are over three times the
number of mobile subscribers as there are TV subscribers, he
said.   Gelb's comments are timely in light of a study (PDF)
conducted by European mobile ad network madvertise, which found
that "smartphone users are watching television at the same time
as surfing the internet on their mobile devices."  But even if
we accept, for argument's sake, that mobile is eating into
consumer attention during prime time, and that mobile is a more
'engaging' medium, is it really realistic to believe that mobile
ad spend will exceed television ad spend anytime soon?  Probably
not.  There are plenty of reasons why television ads will remain
popular, and why television ad inventory will command a steep
premium over its digital counterparts. TV ads are liked by
consumers and they work just as well today as they did nearly
two decades ago.  Throw