Michigan Chronicle  A+ A A-  Awakening The Sleeping “Thank You”
Giant   If there is a giant that is fast asleep in the marketing
and sales world of many individuals (who need good jobs,
friends, funding, publicity, etc), businesses (that need
strategic partners, repeat clients and result rendering staff)
and not-for-profit organizations (that need sustaining donors
and dedicated staff and volunteers), it is the good old “Thank
you”.  It is so fast asleep these days that in many homes,
children neglect to thank their parents regularly for their
inestimable love and sacrificial provisions, and spouses deem it
unnecessary to say “Thank you” to each other because they
believe their significant others are merely doing their duty.
While the duty part is true, “Thank you” encourages a doer to do
more and better. Yes, the more you thank people for the good
thing they did, even when they didn’t do it as well as you would
have liked, or did it as part of their routine, the more you
encourage them to do more and better.