A dairy advertising phenomenon turns 20  Hoard's Dairyman:   A
dairy advertising phenomenon turns 20  Fri, 11/08/2013  got
milk?  “got milk?” quickly became a part of American culture . .
. and still is.  by Dennis Halladay, Hoard’s Dairyman Western
Editor  Advertising campaigns tend to live briefly, see marginal
success, and be forgotten quickly. But every once in a while
something wildly, madly, profoundly extraordinary happens.  Who
could have ever imagined, though, that a simple two-word slogan
for the dairy industry would be one of them?  “got milk?” turned
20 last month. Forget dog years; that’s as old as the pyramids
on advertising clocks. The campaign put milk into public
awareness like maybe never before, spawned perhaps more copycat
spinoffs than any promotion in history, and literally became a
part of American culture.  Surveys have found consumer awareness
levels of 90 percent for “got milk?” and in 2005 advertising
professionals ranked it the most influential slogan in the
history of television.