Reset password:  The Panda Run  Written by on May 23, 2011
Yesterday was the day of the Copenhagen Marathon 2011. 12,000
people had shown up to run the 42 kilometers, with many
thousands of spectators and supporters along the route.
Organizations are increasingly using big events like a marathon
to help promote a cause, and yesterday was no different. Except
that it was.  The online manager of the WWF Denmark, Jonas
Juhler Hansen, decided to run the marathon... in a panda bear
costume. Here is a picture from when he crossed the finish line.
Note: Photo via TV2 News.  Just think about this for a moment.
You are standing on sideline, watching 12,000 people run by, and
suddenly you see a PANDA!!! Who do you think people are going to
remember? The 12,000 runners or the Panda?  The reason he did
was because of three things. It was to help create awareness
about the WWF. It was to raise money. But mainly, it was just
for fun.  As a campaign, it was absolutely brilliant. And
because we now live in this ultra-conn