Why generational marketing is ridiculous    • Previous   • 1 of
4   • View as single page  As marketers, we're often tasked with
communicating with groups of people that we don't personally
identify with -- people of different genders, different races,
different ages, and different belief systems. And that's OK --
we're often pretty darn good at connecting with consumers unlike
ourselves. Why? Because we have scores of data, loads of white
papers, and a bunch of preconceived notions that tell us exactly
what those people want. So that's what we give them.  Why
generational marketing is ridiculous  One of marketing's
favorite distinctions is that of generations. The Silent
Generation, Baby Boomers, Generation X, Millennials, Generation
Z -- you name it. Some generations go by several names, but the
thrust is this: Marketers can and do lump people into groups
based on where they fall on the generation spectrum, and they
craft their messaging around it.  Well, stop it.  This marketing
mindset and approach just i