Next Level Personal Branding: Turning You Into the “Product”
Maria Ross of Red Slice  This is a workshop session that
includes 10 activity questions for the audience to participate
in.  Maria says welcome and hello to a packed room.  I am so
excited the room is packed. I'm the creator and brand solver for
Red Slice. I'm an author, I've written two books. One I'll be
signing today. I wrote a book called "Rebooting my brain".
Today we're going to talk about next level personal branding,
"turning you into the product." We'll be talking for the next 90
minutes. Talking about what a brand is and what it means to your
business. Creating a personal brand and a business brand a are
quite similar.  First, let's do a quick exercise..  On the
screen are 9 business brands...Oprah, Apple, ASPCA, Disney,
Walmart, Nike, Starbucks, Nordstrom, Steve Jobs. Pick one that
resonates and what does it mean to you in three words.  One lady
picked Nordstrom for customer service and product lines. Another
chose Starbucks -- Addicti