  How to call 'products' something else?  Q: How can I rename
term 'products' (for example on shop page 'All Products') to
'art' so on the shop page it would simply read 'All Art'?  A:
Delete or rename ‘All products’ between the quotemarks on line
26 in jigoshop/template/archive-product.php. You have to change
this after any jigoshop update.