5 Idea Generators (& Idea Killers)  To get the most out of each
brainstorming session, follow these tips for generating
innovative ideas.   5 Idea Generators (& Idea Killers)
Business people applying adhesive notes to window   As a public
relations agency with clients in constant need of creative
solutions for their marketing problems, we are constantly
challenged to bring new and innovative thinking to the table. In
fact, this is the reason most people get into the world of
marketing in the first place--the desire to challenge
conventional thinking.  The biggest driver behind creative
problem solving is a brainstorm in which the client's challenges
are clearly shared and, through open discussion and intelligent
banter, new ideas on how to address them are put to the test.
It's important to remember, however, that brainstorms drive
ideas, but ideas must be laced with strategy. The following
"Five Plus Five" list of idea generators and idea killers is our
approach for ensuring we get the most out of our brai