Printed from  Hearst 1st major publisher to make iTunes
subscription deal  updated 05:40 pm EDT, Wed May 4, 2011  Hearst
to offer iPad mags as iTunes subscriptions  Hearst on Wednesday
afternoon became the first major magazine publisher to agree to
Apple's iTunes subscription terms. Issues of Esquire, Popular
Mechanics, and O will be available from the July issue onwards
not just individually but through either a $2 monthly
subscription or $20 for an entire year. Newspaper apps would
also come through the same method as well, it said, though which
of its papers would go first wasn't mentioned.  The media giant
didn't say how it would address the question of ads. Apple's
conditions don't let Hearst or anyone else get more than a few
pieces of subscriber information, and then only with the
reader's permission. Magazine creators often argue that they
need wide demographics to properly target their ads, but Apple
has insisted on maintaining its typical approach to privacy.
Apple has been willing to make minor bu