Office Closures due to Weather Quick Start for:  Write a
Business Plan  This document will present formally and
systematically the ideas you developed in defining the product
and market. While many variations exist, most plans include the
sections outlined below:  Executive Summary At the beginning
should appear a concise description of the business, stating the
main points, each of which is elaborated in the following
sections.  Product or Service A very specific definition is
required here.  Market Analysis Identify potential customers and
competitors. Characterize the industry. Chart trends in the
client profile. For example, is the target segment of the
population increasing or decreasing?  Sales Forecast Plan how
much product and on what schedule you can deliver the goods, how
long after final assembly to sell, when to be paid in full.
Estimate the startup costs, other costs--fixed (plant and
equipment) variable (raw materials, labor, energy), storage,
time after sale until payment, and operating capita