McDonald’s App Lets Customers Track Where Their Food Came From
In Australia, the fast food giant (known as "Macca's") has
introduced the 'TrackMyMacca‘s' app to provide interactive
information.  Emma Hutchings Emma Hutchings on January 18, 2013.
Where did the meat in your hamburger come from? In Australia,
McDonald’s (which is known as “Macca’s”) has introduced the
‘TrackMyMacca’s‘ iPhone app. It uses your phone’s GPS to find
out what restaurant you’re in, image recognition to see what
you’re eating, and the date and time to track the exact
ingredients that went into your food.  Augmented reality then
turn the tables into a ‘farm’ and allows you to learn about the
food. The app promoted transparency, which McDonald’s Canada
made headlines for earlier this year with how they photograph
their food.  McDonald’s Promotes Transparency With Ingredient
Tracking App  ‘TrackMyMacca’s’ works with food that comes in
specially marked boxes, including the McChicken burger, Big Mac,
Filet-O-Fish, and Chicken McNuggets. A