Take the tour ×  Is there something higher (better) than the
word premium, or does it mean the best? Also, is there something
in between premium and deluxe?  Graphically: Does any word fit
here? > Premium > Does any word fit here? > Deluxe
share|improve this question Premium, particularly today, often
particularly means the paid product. Thus there will be a free
offering, and then a premium (ie, paid) offering. Above that you
may get "corporate" membership or "stakeholder" or whatever. As
everyone pointed out, it's all just marketing BS. But be aware
that these days (particularly online) "premium" often means "the
paid service." –  Joe Blow Jul 6 '11 at 14:22 @Joe Blow: I think
you're pigeon-holing the point there to a very specific medium
(as you clarify, to an extent at the end there.) Premium Gold
Top milk is my preference, but they certainly don't give away
the standard milk; for all the cows may well be inferior... – 
Grant Thomas Jul 6 '11 at 15:20 @Disa you're right, that idea is
mainly for services/