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Discounts This form does not yet contain any fields.       What
is sales mix?      Sales mix is the proportions of different
products and services that comprise the total sales of a
company. In most cases, each product or service that a company
provides has a different profit, so changes in sales mix (even
if sales levels remain the same) usually result in differing
amounts of profit from period to period. Thus, if a company
introduces a new product that has a low profit, and which it
sells aggressively, it is quite possible that profits will
decline even as total sales increase. Conversely, if a company
elects to drop a low-profit product line and instead push sales
of a higher-profit product line, total profits can actually
increase even as total sales decline.      One of the best ways
for a company to improve its profits in a low-growth market
where increases in market share are difficult to obtain is to
use its marketing and sales activitie