Ben and Jerry's turns to cities for inspiration for its new
flavor  "City Churned" campaign kicks off in five cities  Famous
for inspired ice cream flavors like “Cherry Garcia” and
“AmeriCone Dream,” Ben and Jerry's is looking for new
inspiration.  The "City Churned" campaign kicks off in five
markets: Washington, D.C., San Francisco, New York, Portland and
Seattle. Each market will have its own microsite that will track
real-time votes from the motions and residents of each market.
Over the course of several weeks, Ben & Jerry's will tabulate
the activities of each city by means of public transportation,
tweets, traffic, landmarks, and of course its people, to create
and name its own city-inspired Ben & Jerry's flavor.  "Name a
city and you feel a pulse that is individual to that hub.
There's a personality to each location that is distinctive unto
itself... Some would say "a flavor," said Dave Stever, Director
of Marketing. "We're going to give our fans something we've
never given them before: a chance to mi