How To Create Winning Headlines - Step by Step  By Anita
Campbell, Founder of Small Business Trends  We have a saying in
my company: a great headline is 50% of the battle when creating
content.  That means if you want to get people to actually read
your press release, article or blog post, or view your YouTube
video or listen to your podcast, you must have a click-worthy
title or headline. Without a great title, people are likely to
pass your content by.  Most writers and even many marketers will
put a great deal of effort into creating a winning piece. It
might be an outstanding piece. But it may never get read or
viewed. Why? Because for whatever reason -- maybe they run out
of time or just don’t know any better -- they treat the title or
headline as almost an afterthought. And they don’t pay enough
attention to crafting it.  My business is a publishing company,
and the more people who read, the more revenue we can earn. So
getting people to click and read is crucial to us -- as it is to
many other business