Pip Courtney  Interview with Richard Mulcahy, AUSVEG  Broadcast:
6/07/2014 12:37:10 PM  Reporter: Pip Courtney   Interview with
Richard Mulcahy, AUSVEG  Interview with Richard Mulcahy, AUSVEG
PIP COURTNEY, PRESENTER: A controversial marketing campaign to
promote fruit and vegetables finished up this week. Australians
generally don't eat anywhere near the recommended amount of
fruit and vegies set down by health authorities. So normally, a
push to encourage healthier diet choices would be broadly
welcomed.  But this most recent campaign using celebrity British
chef Jamie Oliver has generated a surprising amount of anger and
criticism. That's because it's part of a marketing campaign by
supermarket giant Woolworths. And Woolworths, in turn, asked
fruit and veggie growers to contribute toward the cost of the
marketing blitz.  We've been asking Woolworths for the past few
weeks to come onto Landline to talk about the campaign. It's
declined. But the supermarket giant did confirm this week 100 of
the 200 growers