Is SEO a science?  Is SEO a science? Yes, says Mike Baxter, Lead
Consultant on Econsultancy's Digital Certificate in Search
Engine Optimisation  Econsultancy recently launched the UK's
first university accredited Digital Certificates, which focus on
strengthening digital marketing skills for those looking to
begin or develop their careers in this industry.   Here, Mike
discusses the value of the certifcates, and explains why SEO is
a science, not an art...  Can you tell me about the
Digital Certificate in SEO  Okay, that's a deceptively simple
question with some big issues underlying it. Let's start by
exploring just what SEO is and how, in an ideal world, we should
approach training and professional development for new SEO
practitioners.    Firstly, there IS a science of SEO,  we have a
systematic understanding of how search engines work and what
changes to websites and the links between them tend to increase
and decrease organic search engine performance.  Is our
scientific understanding of SEO incomplete?