4 Apps for Increasing Customer Loyalty  4 Apps for Increasing
Customer Loyalty image credit: Belly | Get Perka  If one thing
is true about loyalty marketing campaigns, it's that they're
constantly growing. According to Cincinnati-based analytics firm
Colloquy, there are more than two billion loyalty program
memberships in the U.S., double the total in 2000.  With so many
reward cards in peoples' wallets, it can be difficult for yours
to stand out. One way is to ditch the traditional card and take
your program mobile -- especially with the smartphone becoming
the go-to device for people all over the world.  Here's a look
at the pros and cons of four smartphone apps that can help take
your customer loyalty to the next level:  1. Belly For between
$50 and $100 per month -- depending on access to features such
as customer segmentation, data analytics or promotional tools --
Chicago-based Belly supplies merchants with an iPad that can be
locked to a surface for security, as well as marketing
materials. Customers c