Tell me more ×  I have an Adwords campaign, which consists of 2
ad groups. And there are a few keywords that exist in both ad
groups.  My question is, when a user types in those keywords,
will this cause self-bidding at the Google Adwords end? Is the
adwords program intelligent enough to realize that these
keywords are coming from the same campaign and the price of that
keyword shouldn't be bidden up?  share|improve this question
Google is pretty smart, I don't think they would allow you to
compete with yourself in a bidding war. –  Ryan Doom Oct 1 '11
at 23:48 add comment  1 Answer  up vote 2 down vote accepted
Adwords will not have your multiple campaigns with similar
keywords compete with each other. Bidding based on account, not
campaign. When keywords from your different campaigns match:
• The win goes to the exact match with the search query   • The
win goes to the most restrictive match type   • Closest
geographic targeting   • Highest ad rank  Refer to adwords
support.  share|improve this answer a