 The Art of the Wheel PrintThe Art of the Wheel    By James
Dudlicek Retailers share best practices and challenges of
marketing specialty cheeses.  Progressive Grocer and the
Wisconsin Milk Marketing Board (WMMB) recently hosted a
roundtable discussion to discuss specialty cheese marketing.
Held in New Orleans at the start of the International Dairy-
Deli-Bakery Association's annual trade show in June, the
gathering revealed keen insights about how retailers position
their specialty cheese selections.  The discussion, moderated by
PG Editor-in-Chief Jim Dudlicek and The Gourmet Retailer Editor
Anna Wolfe, featured James Robson, CEO of the Madison-based
WMMB; Gianfranco DiCarlo Jr., gourmet specialty cheese category
manager for Pittsburgh-based Giant Eagle Inc.; Louis "Jack"
Treuting, culinary director for Thibodaux, La.-based Rouses
Supermarkets; and Reginald Pearson, non-alcohol buyer-
perishables for Houston-based Spec's Wines, Spirits and Finer
Foods.  The full two-hour discussion has been edited for availab