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Overview  Expert Resources  Meta Descriptions Still Very
Important for SEO  Today I was reading an outstanding article
about Meta Descriptions by Barry Welford and I thought I would
share a couple more thoughts I have on the subject. In Barry’s
article he mentions about the importance that description tags
play in creating the snippets that the search engines display in
the SERPs (search engine results pages). And he elaborates on
the importance of placing your most important keywords in the
description because the snippets are drawn from the text
surrounding those keywords in the Meta description. The other
thing I thought was worth adding to this part of the
conversation is that the Meta Description is a great place to
put your competitive advantage statement. In other words, tell
people why they should click your link versus your competition.
It could be “Free Shipping”, it could be “Since 1970″ (meaning
you have a track record of success), it