Shared publicly  -  Good article by +AJ Kohn, and fully agree
about how the focus on the long click and reduce the lack of
diversity could help to satisfy the user in the short term, but
in the long-term lead users to going to the brand showing up
instead of Google. Oops.  Edit: To add to this thought, I think
of it as going to a downtown. If all you have are major brands
in the results, you stop going. If the results are all too
esoteric, you may not enjoy that either. Thus, Google has to
walk a fine line to provide both kinds of results in order for
users to continue to use Google for long-term satisfaction.  One
quibble:  Two problems present themselves with pogosticking. The
first is that it’s impossible for sites to measure this metric.
Not impossible, just costly; you can run a test for users to
search as they would on Google for set terms to learn more about
your site versus others.﻿ Lyndon NA's profile photoAJ Kohn's
profile photoMicah Fisher-Kirshner's profile photo AJ Kohn Yes
+Micah Fisher-Kirshne