While working on a number of classifieds websites I have
encountered an interesting phenomenon, which I would like to
share with you. I have called it "landing page lifecycle", and
in this case it concerns ad details pages on classifieds
websites. However, I think that it applies to any landing page
of temporary character (like news, articles, discussions).
Traffic patterns for date-sensitive landing pages  During the
advanced analysis of the traffic sources and landing pages for
one of the classifieds websites (Morusek.pl) I have noticed that
the traffic once gathered around a single ad details page
eventually decreases in time. It is even more visible, if you
gather the traffic for a number of pages that were created in a
short period of time. Below, you'll find some examples:  Non-
paid search traffic through pages (ads) created between June the
13th and June the 21st , 2011:  Non-paid search traffic through
pages (ads) created between May the 29th and June the 6st ,
2011:   Non-paid search traffic through