Header image     The following applications show the value of
concept testing to companies:  - Are you reaching out to a new
market segment? - How do your core customers use and interface
with the product class? - Testing a new product concept before
the initial introduction? - Determine the optimal pricing point
for alternative new product concept bundles?  Key Components of
Online Concept Testing    Example of concept testing flier:
Concept Testing  Another example of concept testing: Concept
Testing   Pricing question example: Concept Testing  Price
elasticity and revenue forecast example: Concept Testing
Packaging testing example: Concept Testing  Logo testing
example: Concept Testing  Design testing example: Concept
Testing  Design testing example: Concept Testing  - Name and USP
(unique sales proposition) assessment and ranking - Distribution
and shelving – optimum distribution channels, shelf positioning,
etc.  Merchandizing assessment example: Concept Testing  Concept
Testing     Employee Satisfacti