Holding world-class events is considered the best way for a
country to demonstrate its ‘soft power’, but what is behind that
glory? With the advent of Winter Olympics 2014, this article
investigates the impacts brought by holding major sport events.
South Africa – World Cup 2010  World Cup was first held in
Africa in 2010. For the first time, a major sport event was held
in Africa, the continent often considered as poor and
undeveloped. Now, South Africa has proven the impression
incorrect and attracts tourist around the world and the World
Cup opened the door for tourism. Historically, South Africa was
racially divided and hosting World Cup eased the tensions
between different races and created a sense of unity.  One of
the observe major benefits is its improvement of infrastructure,
most notably the construction of The Gautrain, Africa’s first
world-class, providing a modern rapid rail and bus service for a
province regarded as the economic heartland of South Africa.
According to figures, 1.3 Billion USD w