﻿ Oracle on path to become the Apple of the enterprise | ZDNet
Oracle on path to become the Apple of the enterprise  Summary:
With its plans for a proprietary cloud along with its
encouragement of customers to use its software on its engineered
systems, the database giant is looking more and more like it
wants to become the Apple of the enterprise.  Oracle looks set
on becoming the Apple of the enterprise.  At Oracle OpenWorld in
San Francisco this week the company has used every keynote
speech and press briefing to put across one message: with the
advent of a fleshed-out cloud, Oracle is in a position to make
almost every hardware and software component that an enterprise
may need. No other enterprise company can do this, Oracle says. 
Oracle seems to be trying to become the Apple of the enterprise.
(Composite image: Jack Clark)  "We have service where we [can]
patch the entire thing from the database all the way to the
firmware in the controllers," John Fowler, Oracle's executive
vice president of systems