Hint: Don’t Throw it Against the Wall  When I was a youngster
(in the days before the Internet was part of anyone‘s marketing
plan), I spent my nights at the UC Davis Extension learning the
“official” rules of “Product-Price-Place-Promotion.”  One of my
first professors (I think his name was Mr. Aguilar) had a
strange attachment to the term “pasta marketing.” He must’ve
used this term at least twice each night. His point was that
lots of people do their marketing like they cook their pasta:
they throw it against the wall to see if it’s done. If it
sticks, they think it’s good. And if doesn’t, well…they go back
to the drawing board.  Week after week, he drilled it into our
brains. “This is NOT a smart way to spend your marketing
dollars. Focus, people. Focus!”  For the record, I don’t test my
pasta by throwing it against the wall.  (By the time it’s done
enough to stick, it’s over cooked.) Nor do I test my marketing
this way.  And after all these years, I can vouch for Mr.
Aguilar. The only way to ensure your