 Inward Investment Guides Cutting Your Company's Business Costs:
Less Pain, More Gain Richard J. Maturi (Feb/Mar 09) With the
worst economic scenario in decades - rising unemployment,
reduced demand on a global basis, a fragile financial system,
and tight capital markets - cutting costs is on the front burner
for many North American companies. Some corporations are making
cuts to bolster their profit margins or retain market share,
while other firms seek to remain economically viable. There are
many ways to achieve cost-cutting, depending on a company's
particular circumstance, but it's critical to go about it
without cutting your company's throat.  People First For Menlo
Park, California, startup Center'd, a firm that specializes in
helping people plan all their life activities, it's a matter of
cutting costs to extend the funding runway and ride out the
current financial crisis. "First and foremost, be quick and
decisive," says Jennifer Dulski, the company's co-founder and
chief executive officer, who saw r