Values and Adherence  One of the greatest frustrations we can
experience as wellness professionals is to have clients and
participants who enthusiastically sign on for our services and
then take none of our advice. Later they wonder why they have
experienced few of the benefits that were offered. Rather than
concluding that this seeming inability to commit stems from a
lack of discipline, we may want to consider that there could be
a values conflict. To better understand this type of dilemma, we
first have to appreciate the importance of values in our own
lives and in the lives of our clients.  The Role Values Play in
Our Decisions Stated simply, values are what we move toward or
away from in life—those things for which we are willing to work,
expend resources or make sacrifices and those things we will
work hard to avoid.  For example, many people value their family
as a priority. They will sacrifice everything for family. For
others, money or the obtainment of wealth usurps all else,
including family. In th