Will You Leave Your Comfort Zone? Ask Yourself This Question
Many new business owners rely on past experience to make
decisions. How to break that pattern. By Suzanne Lucas | Apr 25,
2013  I live in Basel, Switzerland, which might have the best
public transportation system in the world. It is clean, fast, on
time, and can get you where you want to be. In fact, it's so
fabulous that I've lived here for four years and still don't own
a car.  So, I was somewhat amused to look out the window of my
tram this morning and see at least 100 people, in business
attire, with small suitcases, waiting for taxis. (There's a huge
jewelry convention in town.) The woman next to me on the tram
noticed too, and we laughed. Those people will be standing there
at least an hour waiting for a taxi to get them to their hotels.
In the meantime, they'll get cranky and hot (most were wearing
black and it's in the mid 70s today), and will arrive at their
hotels far later than they would if they crossed the street and
jumped on a tram.