﻿ Will a Microsoft ad blitz woo you from Google? | ZDNet  Will a
Microsoft ad blitz woo you from Google?  Summary: Microsoft is
hoping an $80 million to $100 million ad campaign can get you to
try its search engine over Google's. Will it work?   According
to Advertising Age, Microsoft is putting its ad dollars behind
Bing, its revamped search engine. Bing is that latest name for
Microsoft's search engine. Mary Jo Foley has chronicled the
various Microsoft search names from Kiev to Kumo to Bing  Ad Age
explains:   Microsoft reckons that its ads will court the crowd
that wants a more refined search experience.        The issue:
How many of us really want a more refined search experience? Ad
Age maintains that search quality has reached parity among the
major search engines and I'm inclined to agree. However, that
parity is just the first step. I've tried most of the search
alternatives, but I'm a creature of habit and that means I
gravitate back to Google.   Microsoft has a huge inertia hurdle
to clear. Google