Students play a crucial role in ending binge drinking on college
campuses.  The Inside Higher Ed article, “When a Committee Isn’t
Enough” is filled with great news for our nation’s colleges
working to thwart alcohol abuse on their campuses. Spurred by
funding from NIAAA, the California system has taken many lessons
learned to heart and has achieved real results.  First,
partnering with actors throughout the campus community –
traditional and non-traditional – is essential to bringing about
lasting impact. Underage drinking and over-consumption are both
community issues that have to be addressed accordingly. The
benefits of collaboration and a comprehensive approach go well
beyond any one campaign or initiative.  Second, communications
is key to ensuring that policies and enforcement have positive
implications. Ads in the student paper, websites and events
should all reinforce common messaging that multiplies its
effects, and that messaging should be developed alongside
concerned students. Preachy messaging wr