 Thread beginning with comment 292485 Apple depends on secrets
by Adurbe on Thu 20th Dec 2007 17:05 UTC Member since:  Apple
has built its buisness model on keeping secrets.  quiet...
quiet.. quiet. BRAND NEW BEST IN THE WORLD SUPR THING!!!!  gets
huge media hype and they get the free advertising associated
with that. If 'secrets' leak out either by the time apple
realeases the product it has lost its 'WOW!' value or, and
possibly worst of the two, people feel let down because they
DIDNT release what they thought they were going to!  For example
if apple now didn't release a sub-notbook, that would be the
main story after the expo, not what they DID release.  edit: for
a 'being let down' example just look at vista with winfs or
Leopard with ZFS  Edited 2007-12-20 17:07  Reply Score: 2