Track Order Close X  New Customer ? Start Here.     Organic and
Paid Search Marketing: Why Both Are Essential to Your Business
Search engine marketing, or SEM, techniques are used by
businesses like yours to attract customers to your online site.
Using the right marketing techniques can increase conversion,
but understanding the potential benefits and pitfalls of both
organic and paid search marketing is key. Users typically click
only on sponsored and organic links that appear on the first
page of results. Making the right choices at the beginning of
your marketing campaign can get you on that page and save you
time and money down the line.  The Benefits of Organic and Paid
Search Marketing  Organic search marketing relies on using
search engine optimization, or SEO, strategies to drive users to
click on your links. Paid search marketing uses your company's
marketing funds to pay for sponsored results on a search engine
result page. Google is considered the king of both organic and
paid search engine market