Why Market Share doesn’t matter  Ricky Williams Apple Leave a
Comment  All the time I hear different numbers for smartphone
market share. I never really pay attention because it seems that
in the next day or two another set of numbers come out proving
the opposite. So whether the numbers say that Android has the
lion’s share of the market or Apple’s iOS has clawed back some
percentage of the market. Here’s why market share doesn’t really
matter.  Market Share is about the Long Game  Market Share
BannerApple, no matter what you want to say or think of them,
has always been about the long game. As a company with the
number two share of the market they make the most profit from
their devices. So they aren’t going anywhere anytime soon. This
is important because they have one advantage none of their
competitors have, the iPod Touch. The current majority of the
market are teenagers and older people who have had other
smartphones or have knowledge of all the brands. However what
will happen when the next generation