What Determines Consumer Value?         4 comments so far    1.
Lauren Benoit on      This isn’t ethics, this is charging what
the market will bear. If people don’t find this product
appealing, they won’t buy it. Your final comment makes no sense.
Why is deciding not to buy an overpriced product cutting off
your nose to spite your face? Sounds like you have a vested
interest in persuading people that they can’t evaluate a product
based on obvious standards like quantity, quality, and price.
• Chris MacDonald on         I’m not sure your accusatory tone
does much to advance the conversation, here. And besides, what
“vested interest” could a philosophy professor possibly have in
anyone’s peanut-butter purchase decisions?        But since
doing so is easy, I’ll explain the point that you said makes no
sense. I said that if you value 2 products equally, and yet
refuse to pay the same price for both, then you’re cutting off
your nose to spite your face. And that is precisely what you
would be doing: doing som