November 17, 2008  Twitstorm Erupts After Motrin Ad Mocks
Babywearing  So you leave the office Friday from your job as the
account exec of the Motrin online account, and you think things
are going fine.  Then you get in Monday to find out that a mob
of Twittering mombloggers has called for your termination
because the webisode you guys made where the mom complained that
all this "trendy" babywearing was killing her back? Not. Funny.
And now your client is forced to send out a mass apology email
where she's forced to use her own kids as a human shield:   We
certainly did not mean to offend moms through our advertising...
I suggest you grab all the free product you can while you can.
You'll have plenty of time to dwell on the hippie vs. hipster
paradox later.  Meanwhile, there's not a single mention of dads
anywhere as the Twit's hitting the fan across the entire
country. What were they doing about it? It was the weekend, so I
assume they were all taking the kids to McDonald's for hotcakes
and sausage.  updat