Introduction: Consciousness Research at the End of the Twentieth
Century.  Document Type:  Book Chapter Article Type:  Theory of
Consciousness ncc, qualia, psychophysical correlation, content,
representation, consciounsess research, theoretical and
phenomenal models Deposited by:  Kristina Musholt Date of
Issue:  Title of Book:  Neural Correlates of Consciousness:
Empirical and Conceptual Questions Number of Pages:  MIT Press
Place of Publication:  Cambridge, MA In 1989 the philosopher
Colin McGinn asked the following question: ``How can technicolor
phenomenology arise from soggy gray matter?'' (1989: 349). Since
then many authors in the field of consciousness research have
quoted this question over and over, like a slogan that in a
nutshell conveys a deep and important theoretical problem. It
seems that almost none of them discovered the subtle trap
inherent in this question. The brain is not gray. The brain is
colorless. Obviously, the fundamental methodological problem
faced by any rigorous research progra