Melonie Dodaro on Using LinkedIn as a Lead Generation Tool  As
founder and CEO of the marketing firm Top Dog Social Media,
Melonie Dodaro has her finger on the pulse of everything social.
But LinkedIn is where she really shines. Her book, The LinkedIn
Code: Unlock The Largest Online Business Social Network to Get
Leads, Prospects & Clients for B2B, Professional Services and
Sales & Marketing Pros, is due out June 3.  The Intuit Small
Business Blog recently spoke with Dodaro (pictured) about how
small-business owners can better incorporate LinkedIn into their
social media strategies.  ISBB: What is it about LinkedIn that
makes it especially beneficial to small-business owners? 
Dodaro: LinkedIn is much more effective for lead generation. In
fact, it’s 277 percent more effective for lead generation than
Facebook or Twitter. There is a lot more success with it.  When
setting up a profile, what should small-business owners focus on
first?   The key to setting up a profile for LinkedIn when using
it for small bus