Related topics  Apple bests Dell for first time as preferred US
consumer PC choice    "Apple topped the list of intended brands
for desktop purchases for the first time this year," said Parks
Associates' director of consumer analytics John Barrett in a
statement. "In 2011 and 2012, Dell was the top desktop brand,
but Apple has displaced it, making Apple now the most popular
brand across even more key [consumer electronics] categories."
Apple is now the top brand in the preferred-brand survey across
three categories, as cited in Parks Associates' "2013 Holiday CE
Purchase Intentions" research report:     1. Apple   2. Dell
3. HP   4. Acer   5. Asus     1. Apple   2. Amazon (Kindle)   3.
Samsung   4. Microsoft (Surface)   5. Acer  Streaming media
devices:    1. Apple TV   2. Roku   3. Buffalo   4. D-Link
(Boxee Box)  Barrett cautions that these rankings are neither
sales figures nor firm plan-to-buy numbers, but rather a gauge
of which brands customers preferred before they went on their
holiday shopping bin