Saturday, July 25, 2009  How Green are Consumers Really Willing
to Be?  On Friday, I attended the event "iPods vs. the
Environment: the Real Story Behind How Green American Consumers
are Willing to Be" at the Alliance to Save Energy. Suzanne
Shelton, of the Shelton Group, was presenting, discussing the
results of the recent EcoPulse survey, the premier survey for
green consumerism in the US. The Shelton Group also runs
UtilityPulse, EnergyPulse, and GreenLiving Pulse.  As Suzanne
(the self-described "fastest talking Southern woman you'll ever
meet") said herself, there was a lot of information packed into
that one hour seminar (full of graphs and focus groups), so I am
going to highlight here what I found most shocking or
interesting.  1) American consumers say one thing an do another.
The best way to put this one is the fact that Americans are
fantastic at being "armchair environmentalists." We like the
government and corporate America to take action (and think that
they should be the ones to make the change