Copywriting Tip: How Too Much Jargon Will Ruin Your Message  Web
Copywriting JargonHave you ever had a conversation with an
“expert” in some field? At first, you’re impressed with his
knowledge. Within a minute, you haven’t a clue what he’s talking
about. Within two minutes you’re bored to tears and are looking
for an escape.  Language is a funny thing. You can speak in the
same tongue as the person to whom you’re conversing, but never
get your point across because what’s in your head isn’t remotely
what’s in her head.  And, this goes far beyond one gender coming
from Mars and another Venus. We all suffer from the same fate
simply because it’s how our minds work.  Here’s a simple
experiment you can do with a friend that will illustrate my
point:  Think about the U.S. national anthem. Find a couple of
friends, and ask the to tell you what song you’re tapping out
with your fingers. Now, without humming or making a sound, tap
out the Star Spangled Banner with one of your fingers.  While
you clearly hear the musi