﻿ Shake-up at Microsoft: It's about time | ZDNet  Shake-up at
Microsoft: It's about time   As reported yesterday and rumored
since last week, Microsoft has made a top-level reshuffle of the
Entertainment & Devices (E&D) division. Both Robbie Bach, a
22-year veteran of Microsoft, and J Allard, a key player in the
development of the XBOX and Zune, are out.  That's a big change,
but clearly, change is what the E&D division needs. Non-PC
devices are the fastest growing segment of computing today. It
is the base upon which Apple's incredible market capitalization
gains have been built (which, obviously, are due to Apple's wild
success in creating new categories of devices). Entertainment &
Devices are critical to the future of Microsoft as a company.
It's failure to grow into a strong source of profit puts at risk
Microsoft's ability to remain influential in the coming decade.
Bloggers tend to be people with strong opinions, and I am no
exception. I also used to work in the E&D division at Microsoft,
which makes