[galleria] ## Perfect Fuel Chocolate ### Perfect Fuel Chocolate
* Boston, MA Perfect Fuel Chocolate is the convergence of
organic dark chocolate and ginseng. It’s the perfect snack for
whenever you need natural endurance with the antioxidants and
delicious taste of chocolate. The intention was to create a
visual language for the brand that was clearly inspired by both
the rustic and artisanal qualities of raw cacao and the energy
of ginseng. In essence, the design solution needed to balance
these two contrasting sensibilities. The unique typography
created for the logo has a rough and imperfect texture, but also
conveys speed and direction. The vivid color palette contrasts
the dark, chocolaty brown to give a strong presence amongst
competitors on store shelves. Finally, a distressed zigzag
pattern based on the tread of a sneaker helped to reinforce the
concept of a snack for athletes.