Fast Company  Internet Browsing and TV Watching: A Match Made in
Distraction Heaven  Web surfing  Nielsen conducted a survey
recently to find out who exactly is going online while watching
major TV events like the Oscars or Super Bowl--and discovered
what those people are doing online in the first place.
Simultaneous Web surfers and TV watchers are getting more and
more common: viewership for major TV events may change, but
simultaneous Web use is consistently going up. In 2009, 12.8% of
Super Bowl viewers and 8.7% of Oscar viewers browsed the
Internet, but in 2010, that number shot up to 14.5% and 13.3%,
respectively. That's interesting and all--but what exactly are
these people doing online?  Turns out Oscar and Super Bowl
viewers have mostly the same online surfing habits. Facebook,
Google, and Yahoo took the top three spots (though not in the
same order) for viewership during both the Oscars and Super
Bowl, and AOL, MSN, Live, YouTube, MySpace, and Comcast all
appeared in both top ten lists. The differen