BMW markets new 6-series with celebrity 'Alter Egos' film series
bmw film kevin bacon. BMW will promote the restyled 6-series
with short films that focus on actors such as Kevin Bacon.  By:
Julie Alvin on 7/28/2011  Carmakers have long used celebrity
spokespeople to help sell cars, and BMW is taking this concept a
step further with its "Alter Egos" film series, starring Donna
Karan, Ed Norton and Kevin Bacon, among others.  The series
marks the launch of the redesigned BMW 6-series.  Distributed on
the Plum Television and Online network and shown at the Hampton
Film Festival, the films tell the stories of the celebrities and
the dichotomy of their public and private personas, showing that
there is more to them than meets the eye. This message also
applies to the 6-series, in that below its stylish exterior is
an abundance of power and advanced technology.  The new 6-series
is based on the same underpinnings as the latest 5-series and
has a long list of tech features, such as rear-wheel steering
and damper co