Analysts: Sony facing 'major pressure' to reduce PS Vita price
Despite Sony's insistence it will not lower the retail cost of
the PS Vita to counter Nintendo's recent 3DS price cut
announcement, some industry analysts are saying the electronics
giant would do well to reconsider or possibly face a disastrous
launch.  “Gamers are increasingly anticipating Sony to lower
prices, especially after the 3DS cut,” said Hideki Yasuda, a
Tokyo-based analyst at Ace Securities Co. in an interview with
Bloomberg, adding, “Sony is under major pressure to cut the
price of the Vita or risk a major failure.”  Above: Nintendo
advertises the 3DS's new price in Japan  Late last month,
Nintendo announced it would be slashing the price of the 3DS by
33% worldwide come August 12th, leading many to assume Sony
would do the same for its upcoming handheld. Kazou Hirai,
president of Sony’s Consumer and Products Services group, denied
the idea, saying, “We have a very good product at a very
affordable price...There’s no need to lower t