The French: Good at Cheese, Wine, AIDS PSAs  Nomi-A's picture
Those Frenchies are at it again, using their relaxed European
sensibility to create a humorous, engaging, and actually rather
moving AIDS awareness ad campaign to promote safe sex.
Emphasizing the importance of condom use while embracing and,
these ads manage to make their point while entertaining viewers.
Wordlessly set to a punk-rock soundtrack, the human heart’s
search for “the right fit” parallels those touchingly awkward
moments, hilariously depicted here, which can accompany safe
sex. But the message is clear, as stated at the end: “live long
enough to find happiness.”  It’s shown in a positive light, safe
sex equated with an ultimate payoff of personal happiness.
Definitely not safe for work, these ads would probably never be
released for an American market. If AIDS awareness ads were this
much fun in the states, their target audiences might be inclined
to watch and even send along to friends. What better use for
viral marketing?  Check out