Want a car deal? Buy whatever your neighbor drives  Published:
Jan 12, 2014 8:02 a.m. ET   How consumers can use regional
preferences to their advantage   Personal finance reporter
Whether it’s due to patriotism or pragmatism, the shopping
habits of American drivers vary wildly depending on their zip
code. Midwesterners overwhelmingly go for American makes like
Buick and Chrysler, while New Englanders prefer Subaru and
Volvo, a new survey finds—information experts say savvy car
buyers can use to score a good deal.  People living in the
Midwest are 64% more likely to search for a Chrysler than car-
buyers in other regions and 53% more likely to shop for a Buick,
according to an analysis of online shopping behavior of 10
million consumers tracked by auto-pricing publisher Kelley Blue
Book. Car buyers on the west coast are also 85% more likely to
search for a U.S.-made electric-powered Tesla than consumers in
any other region and are 68% more likely to search for Scion,
which first went on sale in California and