Product or Service  The product or service section can be
repeated for each major category that you offer. You should
probably do the same in the marketing section.   You should
offer a detailed description of the product or service in this
section. You can supplement any verbiage with charts, graphs,
pictures, or video productions. If you are selling a service you
should accurately describe the entirety of the service, any
continuing follow up service, and any warranties and guarantees.
Technical jargon and specifications are not warranted. If you
feel they are critical to the understanding use layman’s terms
here and put the technical specs in the appendix.  Features and
Benefits  People purchase goods and services for the benefits
they receive from their consumption. Benefits usually include
saving time, money or aggravation. They can also add to your
enjoyment, relaxation, safety and convenience. The reader of
your business plan will be disappointed or confused if they
cannot envision the use of the produ