Ron Baker -- Pricing On Purpose  I had an HSD yesterday. Ron
Baker calls these High Satisfaction Days.  Baker was the speaker
yesterday at the Ohio Chapter of the Association for Accounting
Administration that meets at the offices of the state society in
Columbus.  As expected, Baker drew a crowd. Many of the
attendees had never had the opportunity to hear him speak in
person.  I have. Many times. Why? He makes me THINK, he helps me
open my mind and learn new things and look at things in a
different way…..  His message is so much more than pricing.
Just one highlight from yesterday - the Five Cs of Value. For a
firm to price on purpose, it must understand the Five Cs.  Baker
suggests following:    1. Comprehend what value means for
customers. Listen for wants rather than needs. “…what customers
buy and consider value is never a product. It is always utility,
that is, what a product or service does for them.” Peter
Drucker. Or as Charles Revson, founder of Revlon said many years
ago, “In the factory we make c