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Q&A  Michael Chiarello Talks Supermarket Superstar  By Tamara
Palmer August 16, 2013  Longtime food TV personality and
restaurateur Michael Chiarello (Coqueta, Bottega) is both an
executive producer of and mentor for Supermarket Superstar
(Thursdays on Lifetime). The show, hosted by Stacy Keibler,
introduces new contestants each week who are guided by
Chiarello, cookie maven Debbi "Mrs." Fields and food agent Chris
Cornyn. The mentors help each person make products marketable to
grocery stores, as they compete for a chance to win a deal with
A&P Supermarkets around the country. We spoke with Chiarello
about how competition for such supermarket shelf space is far
bumpier than trying to open a restaurant.  Zagat: How did you
come to be involved with this program?  Michael Chiarello: I
wrote a show in a slightly similar format and then my agents
said that the Weinsteins [Bob and Harvey] were doing this and so
they got us together. I like TV that's i