You shouldn't begin to consider starting any business without a
a real operational blueprint, and that includes a marketing plan
with some kind of budget. A basic marketing budget should
include: -brand development (created by a professional graphic
designer) -a professionally designed, coded and written website
that has SEO friendly text -a professional copywriter -and some
"stuff" -at the very least a promo card (also professionally
designed) that details info and benefits about your product(s)
or services, and a business card. I'd also suggest producing a
pdf flyer that you can post via email.  Any basic marketing plan
also must include a bit of PR, lots of networking, at least one
campaign using direct mail and a decent amount of cold calling,
which may or may not include buying a list of prospects (for
cold calling or direct mail purposes). If you are not good at
cold calling, don't do it! Hire someone who is, like or, and you
will get sterling results!  Bottom line, this saying is right on
the money: If