Come And Get It   Is it art imitating life or vice versa?  To
reposition Popeyes Chicken and Biscuits as a Cajun-chicken fast-
food chain rather than solely a chicken chain, Hill, Holliday,
Connors, Cosmopulos in New York recently cooked up a Popeyes
Cajun Chicken Festival in New Orleans for a four-spot campaign.
Though not exactly real, the festival was promoted by the shop
as if it were, with staffers flying down before the event to
hand out flyers and backstage passes. Then the agency filmed 100
paid extras, along with 400 people who just showed up, as they
ate Popeyes chicken and listened to the zydeco band Rockin'
Dopsie and the Zydeco Twisters (dubbed the Cajun Spices for the
ad).  Chicken abounded. "We were cooking it for the shoot, but
it was for the crew, and anybody who showed up could eat it,"
said Rob Reilly, vp, group creative director at Hill, Holliday
N.Y. "We had people who showed up for lunch and then came back
for dinner."  The ads are running in spot markets nationwide
such as New York, Los