Ford Thinks Younger Buyers Will Like The Mustang's Technology
Hey, millennials! Yeah, you, the ones who can't afford the cars
you want because they're so expensive now. You like fancy
things? Whizmos and gizmos? Then this all-new Ford Mustang is
for you!  Ok, guys, reason with me for a minute. I don't want to
write about another automaker's plan to lure in The Younger
Buyer, but I'm sort of obligated to write these things. You want
to know how they're going to do it and it's rare you get the
answer straight from the horse's mouth.  I asked Ford's COO Mark
Fields how he plans to sell the 2015 Mustang to young
enthusiasts. I only asked because during the reveal of the
Mustang in Dearborn this morning, the phrase "young person's
car" was said about a thousand times. So I wanted to know what
Ford's strategy was.  The pricing of the Mustang (on sale in the
U.S. next fall, in Europe in the first half of 2015 and in the
Asia Pacific region during the second half of 2015) hasn't been
announced yet, so who knows if y