Starting a business? What does it do and why?  You’ve decided to
start a business. That’s great! Now you need to ask yourself
some very important questions. To start with, exactly what does
your business do? Why have you chosen to do it? How are you
going to do it? These may seem like simple questions but when
you break them down and answer them adequately, you will have
taken your first steps towards increasing your likelihood of
success.  Again, the three key questions are what, why and how.
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