Yesterday L'Oréal Paris celebrated the 40th anniversary of its
slogan "Because I'm Worth It" with a star-studded Parisian
soiree, but some believe the phrase needs an update. When the
line debuted in 1971 it played into the emerging feminist
movement, but it's unclear if modern women still need to be
convinced that they deserve to treat themselves to drug store
beauty products.  In the 1970s, L'Oréal needed to talk consumers
into buying their hair color even though it was more expensive
than Clairol's products. L'Oréal aligned itself with women's
empowerment with a phrase that told women their beauty decisions
should focus on what makes them happy. Clairol was still using
phrases from a pre-Peggy Olsen era that focused on how women
were perceived by other people, such as "Does she…or doesn't
she? Only her hairdresser knows for sure" and "What would your
husband do if suddenly you looked ten years younger?" Jane Fonda
said at the L'Oréal event,  "In 1971, it was revolutionary.
Women weren't used to feeling lik