UX Magazine  Defining and Informing the Complex Field of User
Experience (UX) Article No. 1024 May 25, 2013  Control and
Transparency: What users want for their personal information
Control of personal information in the digital space, and
particularly on mobile devices, presents a unique design
challenge.  Most people aren’t aware that their personal data is
being collected and shared. Many users don’t take the time to
validate their expectations and most never read privacy
policies.  People only seem to become aware of such concerns
when something happens that doesn’t meet their expectations,
such as seeing their friend’s picture in a Facebook ad or seeing
banner ads that match their most recent purchase. And when
people do become aware and their expectations are violated,
trust in the brand is eroded.  People want transparency and
control, but they want it on their terms. They don’t want to
have their activities interrupted, but they do want to set
controls on what’s being collected and how it is used. Fr