The Obama Bubble  President Obama, entirely lacking in business
experience, could learn something about branding from the high
tech sector.  At the dawn of the tech bubble, startups began to
realize the importance of branding -- creating market awareness
or "buzz" about a company and its products.  As is common with
trends, branding became a fad.  Small companies soon were
shifting large portions of their product development budgets to
Super Bowl ads and stadium naming rights.  When many products
inevitably fell short of their buzz, companies producing them
were weakened and the tech bubble burst. It's a good allegory
for the 21st century US presidency.  Like many pre-bubble tech
nerds, President Bush apparently believed that self-promotion
would cheapen the Office of the President, so he did little of
it.  For instance, when competitors attacked his Social Security
privatization plan, he didn't defend it, even though he was
right and his demagogic opponents were...(Read Full Article)