Tag Archives: product marketing launch  A Product Launch is
Like?  Over two years ago now, I wrote a blog post talking about
product launch and shared this wonderful quote from Neale
Martin,  A product launch is like a rocket – you have to break
the tremendous inertia that is holding the body at rest.  At the
time I was working on a global product launch that had a ton of
moving pieces and coordination required before it went out the
door. Hence the “lots of anticipation followed by a big bang”
analogy made a lot of sense.  Looking at it now, it feels like
the statement isn’t very broad and only really applies to the
situation where you are launching into a known market with a
known product line – think Nintendo Wii or  iPhone 5. This is
the end state that you hope to reach but I don’t think it is the
general rule.  I have been thinking about all the different
types of product launches analogies and have come up with a few
ideas. For example, the Hockey Stick launch for a new product
that takes a long time an