Don't Just Recruit Cool, BE Cool  By Michelle Golden - Rita
Keller brings up being "cool" if a firm is going to remain
competitive. I agree and expand the point to emphasize it's a
two-parter!  The first step is attracting great people. The
second and more important part (and much more difficult one) is
inspiring them to want to STAY so your firm has the talent AND
attitude to continue to do great things for clients.  Rita's
post, "Do you speak their language" talks about texting.
Specifically, texting used in an accounting firm's recruiting
ad. And, sure, it's a clever ad. I don't know the firm, but I
hope they have the second part down-pat, too.  I've been privvy
(with great disapproval) to several firms' conversations about
their policies on ipods, text messaging, and so forth.
Basically, they say "don't" because "it interferes with
productivity."  Funny. How many of those staffers jammed to
their favorite tunes through every homework assignment they've
had while they earned their grades that qualified the