NBA Gets Bigger Presence in China   Sina and NBA China have
expanded their existing partnership to provide fans in China
with unprecedented access to NBA content on multiple Sina
platforms.  The enhanced partnership makes the NBA the first
U.S. professional sports league to offer specific destinations
for all 30 teams online and via mobile, a live game streamed
daily on mobile and original programming, and also includes the
launch of a new NBA online community.   The NBA and Sina will
unveil an innovative online fan community on NBA Weibo providing
exclusive NBA content and benefits including new programming,
interactive games, merchandise, virtual items and special access
to NBA events.   Additionally, SINA and the NBA will unveil
multi-platform original programming for fans, including a new
weekly NBA show during the season.