pop music  Tween Dreams and Marketing Machines: Justin Bieber
Hits Times Square  108763024 Tween Dreams and Marketing
Machines: Justin Bieber Hits Times SquareThe signs that this was
not a typical press screening came early—a group of teens,
screaming in the direction of cops guarding their barricade,
held a sign reading that they’d been there since six. It was
6:02 when the Observer arrived at the Regal Cinemas in Times
Square, and 6:03 when the Observer realized they meant a.m. All
this for a movie?  Inside, the Observer waited to collect a
press ticket for Justin Bieber: Never Say Never, sure to be a
movie worth waiting for. Not before, though, getting cut in line
by Spike Lee, in a Knicks cap. Lee brushed off both our own
stunned attempts to start a conversation and a theater
employee’s greeting, “Hey, man, I’ll try to do the right thing.”
“This is for Scooter,” Lee said, pressing a package into a
publicist’s hands. “Make sure he gets this. And tell him it’s
from Spike!” He floated out of the theater, un