Take the 2-minute tour ×  Link-building is the process of
manually building links in any way possible to show the site in
question as having more of a value to search engines than it did
previously. Therefore it's surely a black-hat SEO activity?  I'm
at the stage where I'm trying to promote an online store I'm in
the process of launching at the company I work for. I've done
most of the initial legwork - domain, server, software,
products, on-page seo, etc. All that's left now is to promote,
promote, promote.  I (like many others) would like most of our
traffic to come from organic searches because it's both free and
passive in many respects (yes, my time isn't free and so on, but
lets assume it is for now) so it's a question of ranking well
for what I think (based on my keyword research) the terms are
that people search for where our site would be the most
appropriate. As I said before, all on-page SEO is taken care of,
meaning broadly speaking, how well we rank for said terms is
down to how many links (or r