What is the X in X-mas?  hype, a  Slang definitions & phrases
for hype, a  hype, a  noun phrase   1. A high-pressure advocacy
or urging; a publicity or public relations invention: The
nostalgia for the Fifties is not entirely a media hype/ This is
gonna sound like a hype (mid-1960s+)   2. A person or thing
promoted by hype (mid-1960s+)   3. A swindle; con, scam (1962+)
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