Switched On: Fixed Fees and Diminishing Returns   Several weeks
ago, Switched On discussed the delights and disappointments of
Napster-To-Go. Despite all the software glitches experienced
using the service, I had found at least a few new artists that I
liked within the first few days (and even more that I didn't),
but generally noticed that my music collection had well
penetrated the subgenres I enjoy.  This exemplified one of
several paradoxes of the service. Subscription music services
have the most theoretical value to music enthusiasts. However,
the bigger one's music collection is, the less incremental value
one will find in the service. The ideal customer for these
services is a mythical musical virgin whore - someone who has a
limitless appetite for music, but who never buys it. Napster-to-
Go competes with Napster Lite, the company's more "traditional"
online music store. As more tracks are purchased, the
subscription value decreases.  This could become more than an
academic curiosity for Napster becau