June 7-10, 2009  |  Colorado Springs, Colorado Published: June
09, 2009 Where social media and healthcare intersect   Although
she admits it takes a village to do it, Hilary Weber is charged
with leading digital marketing efforts for Kaiser Permanente
into the next frontier. This self-described "farm girl raised in
rural Ohio" has spent more than a decade in the online marketing
space and made her foray into not-for-profit healthcare at
Kaiser Permanente.  That's not all that makes her tick, though.
Read how Weber breaks the mold with her work at Kaiser
Permanente, and where she finds the energy to keep up with such
a loaded plate.  iMedia Connection: What are the challenges a
conservative brand faces when trying to get a message across in
the digital arena?  Hilary Weber: I personally don't think of
Kaiser Permanente as a conservative brand per se -- I think
because we are in a highly regulated industry, and we deal with
people's health issues, we have certain responsibilities when
communicating digitally th