Fast Company     It's not that the business environment is
changing. Change is the business environment. And it's not that
every company is undergoing change. Change has overtaken every
company. Creating change, managing it, mastering it, and
surviving it is the agenda for anyone in business who aims to
make a difference.  Even change has changed. The idea of "change
programs" is discredited, mocked as "flavor-of-the-month"
corporate faddism or dismissed as BOHICA -- bend over here it
comes again. "If you come in and announce, 'Here's the next
change program,' you're dead," says U S West's Bob Knowling, a
seasoned change agent. "You've just painted a target on your
chest."  Today the idea of a change program sounds hopelessly
artificial, the organizational equivalent of a computer add-on,
an off-the-shelf peripheral that gets plugged into the company
as an upgrade. Instead of an external program, change today is
intrinsic to business, an integral expression of how any
successful business operates. It has esca