Corkage Fee | Adweek  Corkage Fee   For Korbel Champagne
Cellars, the millennium is an Earth-stopping event. At least as
far as its advertising goes. In a new spot created by Carmichael
Lynch, Minneapolis, two astronauts orbiting Earth prepare to
celebrate the new year by uncorking a bottle of champagne.
Unfortunately, in so doing they cause the planet to stop
rotating, putting a halt to celebrations on the ground. The
reason: the champagne is not Korbel. The new spot broke over the
weekend during telecast of the 1999 Breeders Cup, and kicks off
the Guerneville, Calif., company's traditional fourth-quarter ad
push. The spot is also part of Korbel's year-long effort to milk
the millennium hoopla. Stunts have included a practice party
tour and a five-foot-tall, 370-pound champagne bottle billed as
the largest ever made. --Aaron Baar