Tips for Design Reviews  by Luke Wroblewski June 29, 2006  To
follow-up on one of the recurring discussions at this year’s Art
of Yahoo! conference, I’ve compiled several of my thoughts on
effective design reviews with product stakeholders (clients,
business units, etc.).  Chris Conley (professor at the Institute
of Design) recently pointed out that the design critique
training designers get in school better prepares them for the
open discussions and feedback they will encounter in the
business world. He rightly notes that the key is to “learn to
listen to make your ideas better, not learn to defend your
ideas.” But there’s still a need to “sell” stakeholders on the
thinking behind a specific design solution. How does this design
address business goals and user needs they care about?  In my
experience, the following three tips have helped me make the
pitch.  Frame the solution within an appropriate context.  What
problem are you trying to solve; what goals you are trying to
achieve; what are the limitations y