wheel - 6:50 pm on Nov 21, 2011 (gmt 0)  I've done some work on
pay per lead basis. One thing that helps conversions is having a
slightly different reason for them to convert than everyone
else.  e.g. in my niche, everyone has the standard form to
conversion. I added in a 'buy two, save even more! Request a
quote here'. Nobody in my niche has this. Heck, I didn't even
have it until last year. One of the best conversion things I've
ever done.  Here's a question for the knowledgeable though. If
you are selling leads, what's better, a paid listing/directory
type service? Or a per lead.  I'm wondering because an old
business parter just approached me with an idea for a service
that could hook us into 10's of thousands of potential clients.
Basically we're selling employee related stuff to employers. If
I've got the employee at my website anyway, I could offer them
additional services (i.e. generate leads). Would I be better to
pay for a directory (user clicks and selects a 'nearby' vendor).
Or would I be wiser to