Forget VHS: How Vevo CEO Rio Caraeff Has Updated Michael
Jackson's Distribution Model  Vevo CEO Rio Caraeff's dad took
that famous photo of Jimi Hendrix lighting his guitar on fire at
the Monterey Pop Festival. So, yeah, he knows a thing or two
about the visual component to music.  In just a few short months
since Korean pop-sensation PSY launched his epic "Gangnam Style"
music video online, it's rocketed to 827 million views to become
the most watched video ever on YouTube. But PSY's success can't
all be chalked up to the video's explosive visuals and addictive
horse-trot dancing. Modern access to music videos—via YouTube,
Xbox, iPhone—has given artists like PSY unprecedented
distribution opportunities online.  One of the leading drivers
of that music distribution is Vevo, which is often referred to
as the Hulu for music videos. The service, which is available on
platforms ranging from iPads to Google TV, is rapidly becoming a
significant source of revenue for artists and labels, which are
looking to capital