Your company’s branded keywords can be a meaningful source of
traffic and good rankings if you utilize them effectively.
Branded keywords are those words or phrases that are associated
with your specific brand–your reputation.  Your continual use of
them on your website, blog posts, and social media pages renders
them highly valuable for your search engine rankings and PPC
marketing campaigns. Harness the power of your branded keywords
to improve your online marketing efforts and shore up your
rankings.  Benefits to Your Campaign  Adding branded keywords to
your campaign can double their impact; You already receive
traffic from them organically, and now is the time to
assertively use them in your campaign to maximize their
potential.  These efforts will work to benefit your search
rankings by increasing your credibility and brand perception.
“Click through rates increase for terms where you have both an
organic (SEO) and paid (PPC) presence,” explains, so they have a
lot of potential for positively affecting