OPINION: Do accountants count too much in UK business?  There
are certain enduring truths about business, and one of them is
that for all the talk about cross-functional dialogue, the world
can still be divided into the bean counters and the business
builders.  There are certain enduring truths about business, and
one of them   still be divided into the bean counters and the
business builders.  Inside the latest edition of The Marketing
Society’s journal, Market  Leader, there is an article setting
out seven questions a marketing  director should ask the finance
director and vice versa. The two  protagonists are Andrew
Marsden, marketing director of Britvic Soft  Drinks, and Robert
Lerwill, executive director of finance for Cable &  Wireless. It
makes for depressing reading.  Depressing, because it reaffirms
the fact that accountants still have  little clue the world has
changed, that looking inward at costs is no  longer enough, and
that organic growth does not come about through  busily counting
your beans.