Making a song and dance about student recruitment  Yale
University has come up with a Glee-tastic approach to getting
students to sign on the dotted line. Would it work here?  With a
huge hike in tuition fees looming, UK universities will be
thinking hard about how they're going to persuade students to
cough up the dosh.  Glossy brochures? Outreach programmes?
Online tours? S-o-o-o-o noughties.  Students today want
something with a bit more pizazz. Something a bit more High
School Musical, a bit more Hannah Montana, a lot more Glee.
Who's got it spot on? Yale thinks it has. Its recruitment video
That's Why I Chose Yale oozes schmaltz factor and knocks spots
off Harvard's geeky offering, Harvard By the Numbers.  While the
eyes-and-teeth types on the Yale Daily News crosscampus blog are
thrilled with the "cheesy but fun" video, others find it
"cringeworthy". Ctyankee writes:  "It is embarrassing. With all
of Yale's strengths and offerings - and hopes of becoming a
stronger international presence – this is the