Men are having difficulty navigating grocery stores, according
to new market research. Understandably. There are so many
aisles. And lots of things to buy. Especial areas of confusion,
according to the report, "Men in Grocery Stores: In Aisle and in
Need" — men won't ask for directions. And they just say "yes" if
they're asked if they've found what they're looking for, rather
than fess up that they have no earthly clue where the marmalade
or marshmallows are located.  "Many men shop inefficiently,
which leads to missed sales," writes TNS Retail Forward, the
consulting company that prepared the report. (If you want the
entire thing you're going to have to shell out $2,500.)  "Many
have difficulty finding items, especially when their partners
compile the grocery list.   "Men forgo buying rather than risk
purchasing a substitute for an item their partners have listed.
"They circle back through aisles multiple times in their
searches, hesitate to ask for help and don't admit to not
finding items when the cashier