The ' Morcheba Embellished Leather Clutch' by Malene Birger is a
beautiful handbag that brings hardcore glam to the max.
Decorated with shiny gold, silver, brass and copper beads and a
exposed zipper, clutches don't get any more edgy than this
puppy.  The Morcheba Embellished Leather Clutch mixes a
typically dainty handbag design (the clutch) with a youthful
aesthetic that screams "rock 'n' roll."  Implications -
References to popular music genres is always popular in product
designs -- take the reference to rock and roll with studded
details, for example. There is an emerging generation of those
who appreciate the opportunity to mix different personas amongst
their wardrobes. All business should consider creating designs
that can be mixed in order to play up different consumer
personas.