Apple Exec Phil Schiller Reaching Out to Rejected App Developers
When Rising Card, a magic trick iPhone app, was rejected from
the App Store, the creators were crushed: Months of hard work
went poof. But they got help from Phil Schiller, who's been
cleaning up the App Store's mess.  The unfair rejection of
Rising Card (Apple felt the magic trick app would be confusing
to customers, which is sort of the point) led to the story being
covered on a magic blog and then TUAW, and became just one more
example of Apple's draconian and frequently ridiculous approval
process. But Schiller personally contacted the developers to
apologize and promise special attention for the app. A few days
later, the app was officially approved.  This is a good sign
from Apple: They must be hearing the rising pitch of grumbling
from users and tech writers who are upset with the App Store's
increasingly obvious faults. Of course, they're probably also
aware that they're being sued for such weirdness as rejecting
Google Voice, but it's