The Most Important Question: Why?  by Jeff Cryder Jr. on
December 27, 2010  Too often businesses jump into the Social
Media pool without fully understanding why. Which can be mistake
since the why question tends to be the most important one to
answer. The how and what are easy, but we tend to shy away from
the why because it’s hard to think about and difficult to
answer. Or worse, we don’t know what the right why questions to
ask.  Why are we on [Insert Social Media Platform]?why image
Why are our customers on [Insert Social Media Platform]?  Why
would our customers follow/like us online?  Why are we investing
our time and resources?  Why are we monitoring conversation?
Why are we directing conversation?  Why are we creating
conversation?  Why are we measuring ROI?  Why should we
synergize our Social Media, SEO and Traditional Media Marketing?
Why are our competitors… [Insert Above Questions]  Keep in mind
the answers to why questions will be unique and specific for
your business. But, You’ll find having t