Nine TV Interview Tips and Eight Presentation Tips  By TJ Walker
TV/Media Tips  1. When getting ready for an in-studio radio or
TV interview, a producer will often ask you to count to ten for
a microphone volume check. Instead say "hi, I'm (your name) and
I listen/watch (name of program) every chance I get." First, the
whole staff will appreciate your enthusiasm. Second, they might
use what you just said as a promo for years to come, giving you
a publicity windfall.  2. If a caller on a radio or TV talk show
starts trashing you repeatedly and the host doesn't intervene,
just start talking in a calm voice. You will drown out the
negative message of the caller and yet still appear to be calm.
3. If you are promoting a particular book, company or cause,
don't be afraid to mention it by name.  4. When giving out a web
site address or phone number, do it twice--slowly.  5. It
doesn't matter if your interview is 60 seconds or 60 minutes
long. You should communicate everything you need to in the first
30 seconds.