Shelf Edge – Trust  Shoppers have always bought products they
trust from stores they trust but as the economy gets tighter
shoppers are even more careful how they spend their money and
trust gets even more important.   One of the reasons why web
based retailers have been so successful is that they built trust
into their operating model. This was reflected in customer
service, returns policy, pricing and customer reviews. Creating
and maintaining customer trust has played a key part in their
success. Physical stores Read more [...]