Not everyone wants to admit it, but people love to root for the
bad guy.  There is a reason that Darth Vader is one of the most
popular Star Wars characters and there is a reason that LeBron
James still moved jerseys and sneakers long after he did
everything possible to ruin his public image.  People love to
associate themselves with the bad guy.  This is never more
evident than in wrestling, where some of the most popular groups
and individuals in the history of the sport have been bad guys.
Stone Cold Steve Austin, arguably the most iconic wrestler in
the history of the industry, was a bad guy who got over with the
crowd and carried it all the way to millions upon millions of
dollars for Vince McMahon and WWE.  The history of the wrestling
industry is filled with groups who played the heel yet managed
to become some of the sports biggest icons. Groups like The Four
Horsemen, D-Generation X and the nWo are just a few.  Recently,
the WWE has revisited this formula with CM Punk and John Cena,
and tapped into