Activision CEO shrugs off Old Republic concerns  Between its
license and the reputation of developer BioWare, the impending
release of Star Wars: The Old Republic could bring a real threat
to Activision Blizzard's MMO dominance. Now Activision CEO Bobby
Kotick has chimed in with his thoughts on World of Warcraft's
competition.  "Lucas is going to be the principal beneficiary of
the success of Star Wars," Kotick said at the Reuters Media
Summit (via "We've been in business with Lucas for a long time
and the economics will always accrue to the benefit of Lucas, so
I don't really understand how the economics work for Electronic
Arts."  Kotick also reminded the summit that many MMOs that have
tried to imitate the success of WoW. "If you look at the history
of the people investing in an MMO and achieving success, it's a
small number," he said.  Then again, WoW itself has seen
subscribers slipping for several months. The MMO can still tout
10.3 million subscribers, but that shows a steady declining
trend. And for a