Tobold's Blog Tuesday, July 06, 2010 Glyph selling strategies
Advice on selling glyphs has been one of the staples of World of
Warcraft economics blogs for the whole of Wrath of the Lich
King. With typical prices for a Northrend herb around 1 gold,
the cost to make any glyph in the game is less than 2 gold. But
looking at the auction house will probably show some glyphs sold
for 60 gold, a profit margin of over 3000%. Seems like a good
business to be in. Or is it?  Digging a bit deeper shows signs
of trouble: Using auctioneer it is easy to find out how many
auctions there are in total, and how many glyph auctions there
are, and the percentage of glyph auctions of the total market is
astounding: On many servers more than a quarter of all auctions
are for glyphs. On my server this weekend of 15,000 auctions in
total, a whopping 5,000 were for glyphs. As an auction lasts a
maximum of 48 hours, it is obvious that far over 90% of these
auctions fail to sell. And the prices you see are those of the
*unsold* glyphs