Should marketers use multiple affiliate networks?  Should
marketers use multiple affiliate networks? If so what are the
pros, cons and pitfalls to avoid?  I sat down with the very
experienced, Carolyn Tang to find out how marketers should go
about making that critical decision. She didn't hesitate to give
it to me straight!  Jeff Molander Should your company be
involved with multiple affiliate networks? Why or why not?  If
so, how does it work technically — from a tracking, reporting
and optimization perspective?  When it comes to affiliate
programs, everyone is looking for more sales and leads with less
friction.  I've complained for years that affiliate programs
need a better means to achieve scale (providing marketers with
an easier means to drive actions). Scale is Google's 'secret
sauce' and responsible for cost-per-click's  (CPC) trouncing
cost-per-acquisition (CPA). The CPC model has won that battle...
for now.  In seeking out CPA scale (and the increased actions it
may bring), marketers always find th