Return to Transcripts main page   Interview with Starbucks CEO
Howard Schultz  Aired November 9, 2012 - 05:30:00   ET    HOWARD
SCHULTZ, CHAIRMAN AND CEO, STARBUCKS: We've never quite opened a
store with this level of excitement and fanfare.  MALLIKA KAPUR,
CNN INTERNATIONAL CORRESPONDENT (voiceover): He's the straight-
talking CEO who has turned a daily cappuccino into a billion
dollar business. In the last three decades, Howard Schultz has
brought Starbucks from only four stores in the United States to
more than 17,000 worldwide.  Along the way, he's built a
reputation as one of America's savviest business leaders,
creating Starbucks' signature brand associated with everything
from espresso to design to music.  SCHULTZ: We just bought "Show
Me", the first downloaded song at Starbucks.  KAPUR (voiceover):
Shults credits his working-class roots for inspiring the
company's emphasis on social responsibility in building ethical
sourcing and providing health insurance for part-time employees.
And he has never shie