europeforvisitors - 12:18 am on Jun 7, 2006 (gmt 0)  would YOU
as a visitor click on your ads? ;)  Sure, if I was researching
how to spend my money and an ad responded to my need.  Repeat
visitors can be great prospects for advertisers (or for
affiliate sales), at least for certain topics. But don't take my
word for it--see DoubleClick's "Research Before the Purchase"
study, which was published last year. The study showed that most
online purchasers don't buy during their initial searches; they
research purchases multiple times over a period of weeks or
months before making a decision.  Getting back to the topic of
this thread, CTR can be affected by a lot of things, including
things beyond the publisher's control such as where traffic is
coming from. Hypothetical example: I have a European travel
site, and people who are researching travel purchases are likely
to click and to convert for advertisers. But if my site were
suddenly to be featured on a directory site for K-12 geography
teachers, I might start ge