In January of 2010, YouTube offered a handful of Sundance films
as rentals while Google toyed with the idea of getting into the
movie business. Today, per the official YouTube blog, the number
of rentals has been expanded by 3,000 additional titles as the
website eyes Netflix and Facebook as video-on-demand
competitors.  "You're spending just 15 minutes a day on YouTube,
and spending five hours a day watching TV. As the lines between
online and offline continue to blur, we think that's going to
change," blogged Salar Kamangar, head of YouTube, who will
probably be right about our changing media consumption habits.
At the website's movie section, titles from select studios will
be added for rental at "industry standard pricing" (if iTunes is
a guide, $3.99 for a typical rental would be a guess).
According to The Wrap, Sony Pictures Entertainment, Warner
Bros.,Universal Studios and Lionsgate have signed on to the
streaming movies-on-demand service. Disney, Fox and Paramount
have "so far" declined to join. Some