CALL US:  1-877-545-GROW  The Blog   Why You Should Track Social
Media Analytics and How It Affects Your ROI  Published by | 1
Comment  Tracking social media has become extremely useful,
especially for those who want to build brand reputation and ROI
from their social media marketing initiative. Social channels
directly link to traffic, following, and engagement, so
measuring them can assist your business in a variety of ways.
Social media is an important part of the equation that brings
traffic and fan following, resulting in the growth of brands.
From the largest brands to the smallest startups, social media
has been used and continues to be used strategically for a
variety of purposes. Though I haven’t found a great social media
analytics tool yet, brands and startups that do social media
marketing have a clear need and desire to measure their ROI
meticulously.  A social media infographic that surfaced about a
year ago reveals what marketers look for in social media
analytics:    • 72% measure the quantit