'The Purge' Targets $20 Million Bow, Ahead of 'The Internship'
June 06, 2013|Andrew Stewart | Variety  Summer box office could
slump this weekend with only a pair of modest to mid-sized
openers, Universal's "The Purge" and Fox's "The Internship,"
added to holdovers like "Fast and Furious 6" and "Star Trek Into
Darkness" beginning to wind down Stateside.  Sony is holding its
breath as last weekend's domestic flop "After Earth" launches
this weekend in 60 markets including France, Italy, Russia and
the U.K.  "The Purge" looks to win the weekend, with a potential
low-$20 million opening, according to observers. The low-budget
scarer currently has the best tracking and is outselling its
competition in daily ticket sales. What's more, horror films --
more so than most other genres -- tend to overperform if word-
of-mouth is good.  Read Our Review of "The Purge"  "The
Internship," which stars Owen Wilson and Vince Vaughn as interns
at Google, should land in the mid-teens. That would be a modest
start for the $58 mi