The title of this post should really be 5 Steps to Have a Career
that Makes the World a Better Place. But the first thing about
making the world a better place is that if you really want to do
that, you’ll have to make some compromises. Like, I have to
write blog post titles that will rank high in Google searches
instead of writing the titles I feel most like writing.  I’ve
been on a yoga rampage—going to yoga every day for two weeks. I
have gone to classes in Madison, WI, Chicago and LA. And I’ve
noticed that people who open yoga studios are probably going to
fail. Here’s what they need to know:  1. Bringing peace is not a
differentiator. Of course every yoga studio brings peace,
harmony, and blah blah blah. That doesn’t make the studio
special enough to compete with the 10,000 other yoga studios
around them.  2. Personality is a differentiator. To a non-pro,
most classes are similar, but either hard or easy. This means
the differentiator is how the teacher talks during the poses.
Are you calm and soothing?