With some 48 odd hours to go til IFC's premiere of The
Increasingly Poor Decisions of Todd Margaret, our hopes are
high.  How Todd Margaret Can Be SuccessfulS  Once thrown into
the scrap-heap of rejected US pilots, the UK's C4 (not to be
confused with S4C, the Welsh language channel — though Byw yn ôl
y Llyfr can't be missed) aired David Cross' original pilot in
2009 to wide, largely viral, acclaim. Now, with a partially re-
shot pilot, Todd Margaret is getting its shot at primetime.
While Outsourced, Running Wilde and Raising Hope have registered
lukewarm with viewers, Todd Margaret (an American show, produced
and written by Americans, which originally aired in the UK,
filmed in the UK with a partially British cast) faces an
interesting dilemma.  It's appeal has to remain co-cultural, it
either has to shed or embrace the low-budget, viral sensibility
of its pilot, and after the show's long, almost Dickensian
history, Todd Margaret now has to distinguish itself from Fall
2010's comedy lineup to avoid getting t