Yet Anderson remains cautiously optimistic that the world's
business leaders are slowly waking up not only to the ecological
threats of unfettered industrialism, but also to the many tools
now available to help executives change their own companies. The
movement, he says, extends far beyond the giant corporations and
the governments of the rich nations of the world: "Every person,
and every company, no matter how small, can make great
advances."  Consumers may not notice, but fund managers will.
Few companies spend much time thinking about how their
activities damage the environment or harm their employees. Too
many other things get in the way, such as basic survival,
maximizing profits, buying other companies, fending off unwanted
suitors, introducing new products, figuring out how to apply the
latest software - to name a few.  And while companies with high-
profile brands do have to pay attention to their public images,
the great mass of the world's businesses can do just about
anything without running afou