Google Plus Preso  Why is Google+ designed the way it is?  Back
when he worked at Google, Facebook product manger Paul Adams did
a bunch of research that he says "formed a cornerstone of the
Google social strategy."  That research culminated in a
presentation called "The Real Life Social Network."  Its basic
premise was that while "the social web is not going away,"
Facebook and other social networks  "donʼt match the social
networks we already have ofﬂine."  Sounds a lot like Google's
Google+ pitch, doesn't it?