  Selling foreign goods in China    See article  Readers'
comments    Most foreign companies fail in China simply due to
their failure to understand the Chinese market. Yes, there are
local protections, and sometimes bureaucratic hindrance can
really push up the sale of Advil. Nonetheless, these are not
deal breakers. Once a business gets thru the initial phase, the
most important thing is how to get customers and get them in
plenty – you need them no matter where you are. Unfortunately,
this is where most foreign firms fail.  For example, the company
I worked for spent millions of dollars trying to replicate the
US business model in China, insisting that because it was
successful in the US, it would effect the same results here. All
I heard was something like this: This is how we do things in the
US, and you should run the business this way. If it doesn’t
work, then you change it. This is a recipe for failure, and I
have heard many similar horror stories from business people in
China.  I now run my own busin