4 Tips to Turn Your Employees Into Brand Ambassadors  written by
SMB Editor on August 21, 2013 in Tips with no comments
Companies spend huge amounts of money on branding. They fork out
for banners and stands, for campaigns, for exhibitions, for
promotional items, for gifts, for sponsorships, and for anything
else that they think will make them more visible, more
recognisable, and more attractive to consumers. Often, they
forget one very important detail: Their employees.    brand
ambassador  You see, all it takes is one dissatisfied comment,
one grumpy frown, one petulant tone of voice, or one broken
promise from one employee and it won’t matter how eye-catching
the banners, how creative the campaigns, how interesting the
exhibitions, how exciting the events, how cool the promotional
items, how lavish the gifts, or how generous the sponsorships –
your image will be tarnished.  And it won’t be tarnished with
just the people who witnessed the comment, frown, tone of voice
or broken promise. Thanks to social me