San Francisco Water Power Sewer is not a business you'd
associate with creative marketing campaigns and killer social
media. But guess what? It has done what many non-traditional
companies struggle with their entire existence. It created a
campaign all about #2 and are driving wild engagement with it.
Here's how:  1. Ads in the right place at the right time. In the
city of San Francisco, heaps of commuters rely on our public
transportation known as MUNI. San Francisco Water Power
Sewer placed its marketing campaign on both the inside and
outside of MUNI buses and trains, plus they translated them into
many languages to serve the diverse population in San Francisco.
And guess what? The audience inside and outside saw them,
starting taking pictures and creating a buzz.  2. They manned up
on social media. You might not think a sewer service would be a
case study for how to do it right on social media, but in this
case you'd be wrong. San Francisco Water Power Sewer has done
what many a tech company can only drea