1. Industry  10 Media Mistakes That Will Damage Your Brand   A
photo of a frustrated media manager banging his head against the
wall  Before media mistakes can lead to head-banging, avoid the
pitfalls that will damage your media brand.  Photo © Steve Cole
/ Getty Images Media mistakes happen every day, no matter if
your job involves print, on-air or online communications. A
misspelled word can be quickly corrected and forgotten. But 10
media mistakes which are easy to commit can cause a trail of
damage that's much tougher to correct.  Media Mistake #1:
Cutting Costs Above All Else  Running a media property is
expensive. If your media sales team is struggling to make
budget, you will likely be forced to make cuts. Even profit-
making businesses are sometimes asked to reduce expenses, so
that the bottom line looks better for investors.  Media
advertising usually takes a hit when the economy sputters, so
occasional cutbacks are inevitable. Before mindlessly crossing
items off a budget, decide whether the savings