The Most Expensive Liquid On The Face Of The Earth  by TWJ  Or
at least it feels that way to me! This little vial of fluid is
about two thirds of an ounce and it costs $39.95 in US dollars
at the superstore. That translates to over $7,500 per gallon! It
costs more than the fanciest bottled water, more than the most
purified jet fuel, more than Dom Perignon champagne, more than
the most refined gasoline, even more than human blood. What is
it? Printer ink.  Why do companies charge so much for such a
little bit of fluid in a plastic case with a few tiny electronic
components? Micro chips are a dime a dozen, plastic is dirt
cheap, and the dyes used in printer ink aren’t very expensive
either. What gives?  Marketers have learned that they can
maximize their gross profit for items that:  1. Aren’t purchased
very regularly. Think salt, tuxedos, wedding dresses, musical
instruments, or furniture.   2. Are small. Think jewels, cell
phones, lipstick, or electronics.  3. Are needed by a captive
audience. Think of airpo