Tasting rooms at wineries have become a big business, with ever-
grander facilities that draw millions of people, which leads to
fancier facilities and more visitors. It's a virtuous cycle --
mostly. Last year, we offered 15 tips for tasting-room visitors.
This year, with peak vacation season coming up, here are some
tips for the tasting rooms themselves:    • Lower the high
pressure on the wine clubs. This isn't the most important issue
-- that would be No. 2 below -- but we bring it up first because
this has recently gotten out of control at some places. We
understand that wine clubs -- in which people sign up for, say,
a bottle from the winery every month for a year -- are great
profit centers. Some wineries even pay tasting room personnel
commissions on them (winery job postings sometimes read like
this one: "Compensation $15 per hour plus commission and wine
club membership bonuses"). So having a wine club and mentioning
it to tasters, maybe even handing out a pamphlet, is just fine.
But we sometimes feel