   Outlook: Monsoon  PETER SIMON, the Armani-wearing chairman of
the Monsoon fashion chain, has a little rule for the boardroom.
Directors are not allowed to mention the share price.  If they
do mention it, they must pay a pounds 100 fine into a kitty,
which is distributed to the company's favourite charity. So far
the kitty has nothing in it. If other directors follow the
example set by Mr Simon, they never bother to look at the share
price anyway.  Which is probably just as well, given its
performance. Monsoon came to the market in February at a racy
multiple of 19 times the previous year's earnings. Mr Simon sold
shares worth pounds 85m on the strength of this rating and they
haven't seen that price since. Prior to yesterday's results, the
shares had lost almost half their value. No wonder this tragedy
is deemed unmentionable in the boardroom.  Is Monsoon simply a
victim of the way the retail sector as a whole has been
hammered, or is this a question of the company being over-priced
at the outset? The pric