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Marketing ---- Report: Facebook Now Serving 31.2 pct Of U.S.
Online Ads  skibum - 5:48 pm on May 5, 2011 (gmt 0)  You could
say the same about TV, radio, newspapers, yet ads still work on
those mediums, from the big corporation wanting to raise
awareness about a product and build a national brand, to the
used car salesman promoting his week-end special in the local
newspaper. It's not always about a click and instant conversion.
It is important to think about the state of mind of people in
different advertising mediums.  In search they are actively
engaged in searching for something. If an ad is relevant then
the person will clicks on it if it helps them get what they
want.  When it comes to TV people are more passive and expect a
break in the show to see some commercials. While they are not
actively engaged looking for whatever is advertised they are not
actively searching for or engaged in something else. People may
get up and walk away during co