Share this page | Email | Contact Us  Special Report on  Why
Cult Branding is Important  why cult branding is important
special research report Photo by No matter the breakthrough
product design of Apple, but also the outstanding brand value,
they both can bring the shocking influence on our world. Through
the study on the brand of Apple to investigate what is branding
and to explain why Apple is so successful. Introduction
Different companies are using branding as a technique and
strategy in the business field with rising regularity. Brands
and branding are no longer a new idea, but businesses, nowadays
are giving importance and focus on the process of branding
(cited in Rooney 1998, p. 48). Many market analyses had agreed
that the trend and growth of branding ... This article gives a
general cultural account of "cult". For its usage in the
original sense of "veneration" or "religious practice", see Cult
(religious practice) . For its use in a scientific, sociological
context see New Religious Movement . For