Microsoft's new Surface 2 ad: Unlike iPad, it's for 'real work'
Plotting a rational path with a new ad featuring a teacher,
Microsoft subliminally enhances the idea that the iPad is for
play, not work.  All the hardworking kids have Surface, don't
you know?   The lovely thing about Microsoft is that it's not
giving up.  It believes in its products, and it will keep on
telling you why they're good, just in case you haven't yet
realized.  In its latest attempt to persuade you to buy a
Surface 2 with Windows, there's again the clear suggestion that
the iPad isn't what some like to call a "productivity" tool.  I
struggle with this idea, as people seem to define their own
levels and styles of productivity and many find the iPad is more
than adequately productive for their needs.  Here, though,
Microsoft continues with an educative theme. Just a few months
ago, it advertised the Lenovo Yoga with Windows by telling
students that they'll never be anything in life, unless they
cast their iPads aside.  This time, we s