Search engine optimization  From Electrical Engineering TA
Handbook  Jump to: navigation, search   Wikipedia attracts many
links and contains a large amount of content on a broad set of
topics. As a result, Wikipedia pages tend to rank well in
organic search, and to acquire high PageRank on Google, the most
popular search engine as of 2007. These factors create a strong
temptation for editors to add linkspam to promote their own
sites, whitewash negative articles about themselves or their
organizations, or astroturf articles to create a positive spin.
Indeed, some search engine optimization (SEO) specialists have
recommended tactics that violate Wikipedia's policies in
published articles.  Before you think about clever ways to evade
Wikipedia's policies, you should be aware that any trick you can
think of has probably been tried before, and that sneaky editing
leaves a trail an experienced wikisleuth can follow. Before you
succumb to the dark side, know that the results may be
unpleasant, public, and permanen