  The new media press release - sign up!  Posted by Tom Foremski
- June 7, 2006  I've had a tremendous amount of interest in my
proposal to change the press/news release into something more
useful. Yes, there was a tremendous amount of pushback on my
Die! Press Release Die! Die! Die! moderate proposal, but there
was also a tremendous amount of support.  Yes, I should have
used a less inflammatory headline. However, I wanted to make the
point that the press/news release is antiquated and a tremendous
waste of valuable human labor. Why not put that work towards
something that I can use?  Newsrooms around the world are
decimated, there are ever fewer journalists because journalism
needs to find a new source of revenues. It is cheaper and more
effective to sell products next to a search box than next to
journalism.  Or, as I sometimes stress my point, you can sell
shampoo next to a search box but not next to a news story about
beheadings in Iraq.  This is an extreme example, but the fact is
that journalism is not