The Fresh Egg blog  Latest digital marketing news  Why Google
Could Be The Next Apple...  Google: Online / Apple: Offline
Both Apple and Google have put a huge amount of time, money and
effort into trying to be the best in their respective markets;
Google are now a household name and the definitive search engine
for most people, dominating the online market. Apple have spent
years shaping their reputation for innovation and design in the
personal computing and mobile communications industries, winning
over consumers with their hardware, operating systems and
standard of product design.  In the past, Google were an online
phenemona, but had no standing in the physical world (i.e. no
real-world sales product); whereas Apple were all about their
Mac computers, not really worrying too much about the online
side of their business. That all changed for Apple with the
introduction of iTunes, and then the iPhone, which bought us the
App Store - suddenly the company were making a fortune through
online sales.   Recen