Web Analytics and Measuring Success  Aug 21, 2007 • 2:54 pm |
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Strategies 2007 San Jose  How do you know if you've been
successful with search engines? You can check your "rank" at
search engines for particular keywords, analyze log files to see
the actual terms people used to reach your web site or make the
ultimate jump and "close the loop" by measuring sales
conversions and return-on-investment (ROI). This panel explores
ways to measure success and what statistics you should really
care about. Allan Dick of Vintage Tub & Bath is moderating along
with Matthew Bailey of Site Logic Marketing, Lionel Largaespada
of Fathom Online and Laura Thieme of Bizresearch presenting.
Matt starts things off. People typically pull up their
analytics, look at their dashboards and freak out. Those that
are on top are the ones who define their goals from the start.
How can you measure without a goal to measure it by? Seems
simple but many miss that important point. We