Printed from  Friday Night Lights author caught by Amazon e-book
rules  updated 06:10 pm EDT, Mon April 30, 2012  Bissinger hurt
by Apple, Amazon no-lower-price war   The book should be back on
May 1, once the Starbucks promo ends. While Byliner had been
concerned the price drop might happen, it hadn't counted on a
redemption code-based transaction setting off an automatic price
cut.  Bissinger's experience underscored the consequences of a
"most favored nation" clause in effect at not just Amazon but
Apple as well. By each requiring that their own stores get the
best possible price, it creates difficulties for any company
that tries to offer a sale, even if through codes that don't
affect all users or the regular price. Amazon's lack of similar
promos technically prevents the reverse from being common, but
Apple would likely require discounting the price if a publisher
tried a similar deal for Kindle users.  The US Department of
Justice is currently suing Apple with the hope of ending these
terms on the iBoo