Venture Chronicles    Rivalmap – Competitive Intel  I have a
favorite application that I use on an almost daily basis,
Rivalmap. I first started talking with Andrew Holt last year
when their unfortunately named product called Competitious came
out (btw they admit the naming mistake) and have stayed in touch
with Andrew and co-founder Kris Rasmussen as the evolved the
product.  First and foremost, I am a big fan of market awareness
and competitive intelligence applications. It’s a category that
is primed for a kick ass app based on social bookmarking to make
some significant inroads but obstacles are many. The segment is
dominated by service providers such as PR agencies who already
have relationships with clients that they use to sell in
clipping services, and for big companies they charge big
dollars. Service sectors are big targets for hosted app
providers.  There are dedicated applications, like Attain, and
vertical specific apps are aplenty given the nature of CI being
highly specialized to vertical marke