170: Corporate Consoletation  Corporate Consoletation  "I'm in
pole position, tensely awaiting for the race to begin. Three
sets of red light up - time to get serious. I can hear my lady
purr as I depress the accelerator. Two yellow. The kitty becomes
a lion. Suddenly, green! The combined force of eight engines and
32 squealing tires tears apart the pavement. Moments later,
we're tumbling through a curving pipe, collecting power-ups and
learning about modestly priced, fuel-efficient compact cars
together.  "Wait a second ..."  Read Full Article  Over this
past weekend, I've been playing Jet Rider 2, and old PSX game
that I used to thrash when I was in primary school. What I
didn't remember, however, was the game is sponsored by Mountain
Dew and Kawasaki! Fancy that! Low resolution logos plastered
everywhere and on everything, with liberal use of the corporate
colours, green, red and white scattered throughout the track.
The campaign can't have been too successful, though, as I never,
ever remembered that Mou