is finding itself in some social media trouble for a March
commercial that plays off old stereotypes that women just can't
handle buying a car on their own.  In an ad that opens with bold
typeface reading "Let's Talk Truth," we learn that helpless
ladyfolk "don't need to bring a dude" to help them negotiate a
good car deal. Not because they can walk into a dealership and
get a good price on their own, but because there's now a good
"dude" replacement: a certificate that prices car values from
Here's the spot, starring a female-only cast:  Both men and
women took to Twitter and Facebook to complain about the
implications of having a women-only ad about the anxiety-ridden
car buying process.  TrueCar responded to various tweets and
Facebook posts tying to explain its methodology. The company
cited a survey that implies 77% of women usually bring someone
with them to purchase a car. (It was probably referring to a
2006 Capitol One survey.)   TrueCar also begged customers not to
unsubscribe from Hulu because its