"Switch" Hits from Apple's Sales Supremo  Thousands flocked to
the Big Apple July 18-20 for Macworld, the annual Lollapalooza
of Macheads the world over. They watched CEO Steve Jobs unveil
the latest in Apple computer advances. Among this year's
attractions: the new iMac with a 17-inch, flat-panel monitor and
new software that lets PC users sync Apple's way cool iPod with
Windows machines.  The one big downer of the show? The
announcement that Apple would shortly start charging an annual
fee for use of its now free online iTools suite of software.
Meanwhile, there was sobering news on the stock market. Jobs &
Co. watched Apple (AAPL) shares fall 13% on July 16 after
announcing earnings of 9 cents a share, or $32 million, on
revenues of $1.43 billion for the quarter ending June 29. That
was in line with expectations, but Apple CFO Fred Anderson
warned of a weaker quarter ahead.  It's one thing to wow the
true believers at Macworld and another to boost sales in the
broader market, especially during a tech downt