0 Comments |  Websites |  PRINT |   Time your response to a web
enquiry  Wednesday, 30 November 2011 | By Taskmaster
TaskmasterWhen a potential customer makes an enquiry through
your website, how quickly do you think they need a response?
Within a few hours? Within 24 hours? Within a few business days?
The answer probably depends on your industry, but it’s crucial
to understand that the internet is a real-time medium and
customers expect attention within hours or minutes rather than
days or even weeks.   And the more time that elapses between the
web enquiry and your response, the less chance you have of
turning that lead into an actual sale.   So here’s a test. Call
up a friend or family member on the sly, give them some
convincing lines to put in their website enquiry and see what
happens.   Do your sales and administrative staff spring to
attention? Do they hit the phone to get an appointment? Or do
they concentrate on their current work and get to the enquiry
when they can?   If it’s the latter, you’v