How To Treat Female Investors Like WeirdosS  This video on
investment advice from the Wall Street Journal has a simple
message: Women are women. They're weird and need their weirdness
to be attended to. But they don't want to think that you're
treating them like women.  They want to think that you're
treating them like human beings (whatevs!). So, whatever you do,
never let them know that you're treating them like women. If you
do this, you will make gazillions off of them. Go forth!  The
video after a short commercial (selected transcription below):
Selected transcription:  We all know women can be a little
difficult… no one wants to feel that they are… being treated
differently from the men, so what can advisers do to try to
connect with women and keep from following that stigma?  In
other words, women are different and also more annoying than
real people (e.g., men), so you need to treat them accordingly.
But they don't know that they're different from real people
(they're "difficult," after all), so you