GM Drops Super Bowl TV AdvertisingAd afficonados praying for a
follow-up to "robot committing suicide" or "chromed Escalade"
will have to wait another year, as The Detroit News reports that
GM dropped plans for television advertising in this year's Super
Bowl. GM had earlier announced plans to curtail sponsorships and
ad spending; combined with a lack of new product launching
around the first of the year, the General's decision doesn't
come as a big surprise. Still, the marks a big turnaround for
the company who has traditionally been the third largest Super
Bowl advertiser, behind only Anheuser-Busch and Pepsi. So does
this move mean GM and the NFL are on the outs? Not exactly.
General Motors is still planning a heavy brand presence at the
actual game, along with sponsorships on the pre- and post-game
shows. Overall, the move lines up with GM's recent ad spending
decisions, such as bailing on the Primetime Emmy Awards and 2009
Academy Awards, and canceling their Style Event. Our money is on
the Super Bowl ba