LITTLE ROCK, Ark.(KTHV) -- For years Acxiom Corp., headquartered
in Little Rock,has been collecting consumer data on millions of
Americans.  Wednesday, the company will give the public a
glimpse into the data files they've been collecting. With
Acxiom's new approach, consumers will be able to correct
misinformation but also opt-out of having their data shared with
marketers.  You may know little about Acxiom's business
practices, but Arkansas Business Interactive Editor Lance Turner
said more than likely they know a lot more about you.  "Acxiom
is a data mining company, so basically they put together and
broker a lot of consumer data," he said.  Turner added that the
information comes from warranty cards and surveys. He also said
they buy data from magazine publishers, retailers and catalog
companies.  "When they put these profiles together, it helps
bigger companies. Banks, car companies," he listed. "All manner
of large firms who do business with consumers sort of better
understand who their consumers are."