Thursday, February 25, 2010  Setting yourself apart - creating
memory hooks  Here is a just a quick post to share a personal
story and a marketing lesson. Yesterday was my birthday. For the
last ten years, I have given every employee at Arizona Cap a
paid day off on their birthday. I, however, have managed to work
everyone of my own birthdays. This year my dear, sweet (and
sneaky) wife convinced a good friend to invite me to go skiing
for my birthday. I have never skied before, but it sounded like
fun and I always wanted to learn. So, about 9Am, I left the
office. While I was gone, my dear, sweet (and sneaky) wife
remodeled my entire office - new desks, built-in bookcases,
blinds, plants, the works. It looks great, and it is much more
functional - I love it. The only problem is that several of the
computers, printers, and other office equipment got moved to
slightly new locations. Now, the cords don't quite reach where
they need to for keyboards and monitors, etc. No problem! I have
a great vendor I use for a