Captain Morgan Becomes Slightly Less of a Meathead | Adweek
Captain Morgan Becomes Slightly Less of a Meathead  Here's a new
commercial for Captain Morgan that's a little more high concept
(with production values to match) than the usual frat-boy
garbage that the rum brand has been pumping out for years. It's
Anomaly's first work for the Diageo brand since winning global
creative duties in December. You already know something's
different because the ad was directed by Tom Hooper, who just
won an Oscar for The King's Speech. (An Oscar winner doing
Captain Morgan ads—someone was definitely drunk when they
suggested that.) Anyway, it's not a wholesale rethink. The new
ad still suggests the Captain has always preferred fun to
fighting—a notion, by the way, that's not exactly supported by
the historical record. Roused by the sound of gunfire, he
emerges on deck, and rather than join the fight against a rival
ship, he strips down and walks the plank—then somersaults in for
a swim, much to the glee of both sides. I