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Small Business:  What's a franchise territory worth?  FSB's Anne
Fisher explains how to calculate your area's value.  Subscribe
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Your questions:  (FSB Magazine) -- Dear FSB: About four years
ago I bought a franchise territory that gives me exclusive
rights in three local counties. The business does decorative
coatings on concrete buildings. I paid about $20,000 for all
three counties but have developed only one, which has been very
profitable. If I were to sell the other two, how much should I
ask for them? Should the price be based on what I paid, or
should it reflect their earnings potential (a much higher
figure, assuming the buyer puts in the effort I have on the one
I'm keeping)?  - Mark Simmons Franchisee, Con