How Amazon Brainwashed Us All (and Joyent Too)  How Amazon
Brainwashed Us All (and Joyent Too)  When you enjoy a first-
mover advantage in a new market as Amazon has for the last 7
years in the public cloud, you get to dictate the terms of the
initial conversation (Think Henry Ford “You can have any color
so long as it’s black”). That doesn’t mean we all have to keep
listening, though, allowing them to brainwash everyone into
thinking about cloud exclusively in a way that plays to their
advantages. Instead of challenging Amazon to stick to the
fundamentals of flexibility that supposedly necessitated the
public cloud in the first place, companies like Joyent are
following along…  Why cloud in the first place?  Remember this?
(Image Source - thanks,  This is the diagram that justified
public cloud, showing how in a classic on-premise solution you
were forced into capital expense based on future capacity
predictions. With cloud, we were told, you don’t have to make
predictions which are ultimately doomed to fai