jamie goode's wine blog: Stormhoek's Threshers discount goes big
Friday, December 01, 2006  Stormhoek's Threshers discount goes
big  The BBC News site has picked up on the Threshers (UK off
licence chain) 40% off deal - a piece of viral marketing
originated by Web 2.0 dudes Stormhoek. The downloadable pdf
coupon seems to have spread like crazy.  The beauty of this bit
of marketing is that everyone benefits, and it isn't as mad an
offer on Threshers part as it seems: they have a 3 bottles for 2
across almost their entire range, which works out as a 33%
discount. Punters with the piece of paper effectively get
another 7% off. So they won't be losing money on the deal. [The
wines are priced such that they are good but not exceptional
value at the 3 for 2 price.] Everyone seems to be selling wine
cheap these days. The UK's two largest supermarkets are
currently offering 25% discounts on multiple purchases.  Labels:
,   At 5:54 PM, Anonymous Doug said...  Are supermarkets and
off-licenses desperate or what? In th