Wednesday, 25 September 2013  The real craft keg success story
Bailey said...  Astute observations.  Pondering what we saw of
'biere artisanal' in France last week, Boak and I concluded
that, if 'craft beer' in kegs has a chance of going mainstream
in the UK, it's as part of a broader offer, rather than entire
pubs suddenly 'going craft'. That is, pubs will say: 'Here are
our two real ales, our cheap lager, our premium lager, our
draught cider, and this one on the end is our craft beer.'  Also
agree that 'craft lager' -- mainstream and accessible, smart
branding, good story to tell about localism and provenance --
will probably go mainstream before, say, kegged US-style IPA. To
some extent, Meantime are already doing this, cropping up in
some odd places. Camden are the one we've got our money on, but
they need to get a bit bigger to really break out of London and
go beyond the 'craft beer scene'.  Curmudgeon said...  There was
also one pub in Didsbury selling Estrella Damm, which isn't
"craft" but broa