What's the future of couponing? There are some things to
consider, and a lot of "on the other hands." But I have no
dramatic conclusions to offer. On the other hand: Efficient
Consumer Response will undoubtedly have an effect on coupons.
One of the key initiatives of ECR is efficient promotions, and
part of efficient promotions is efficiencies in the
distribution, redemption and clearing of coupons. Another
implied, but very real, part is to develop new ways to
"distribute" paper coupons, ...    Already registered? here.