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to the UT  The San Diego Union-Tribune  The quiet CEO
Understated Qualcomm founder retiring after a pioneering career
in cell phone technology   June 26, 2005   SEAN M. HAFFEY /
Union-Tribune  "He loves it and it works well, so why change
it?" said his youngest son, Jeff Jacobs.  The elder Jacobs is
one of the richest men in the world, No. 406 on Forbes
magazine's 2004 list, thanks to the phenomenal success of
Qualcomm, the San Diego wireless technology company he helped
found. He revolutionized cell phone communication around the
world on the strength of a single idea.  Yet the trappings of
wealth are largely lost on the 71-year-old billionaire. In many
ways, Jacobs is still the same mild-mannered professor who urged
his four children to turn off lights when leaving a room or to
cut long-distance calls short to save money.  For Jacobs, money
isn't about gaining status or power or fa