Academic Controversies  White Nationalism  Tanton Papers  Dr.
Mehler's Archives  ISAR Archives      Picture Gallery  Related
Sites  The Organization   FSU Home  Barry Mehler, 'Juan Valdez
Portrays Wrong Image of Farm Workers'  Opinions piece published
in the Ferris Torch (November 5, 1991) p. 5.  Among the most
disturbing advertisements on television, are the Juan Valdez
coffee commercials. When I first met Jaun Valdez he was
personally examining every bean before he picked it, just to
make sure that my morning coffee was perfect.  He smiled and was
relaxed as he set off with his trusty mule down the mountain to
deliver his hand picked coffee beans.  These days, Juan and his
mule wait patiently in the kitchen closet. When the door opens
he personally hands the coffee to our typical American
housewife.  In the latest series of commercials Juan can be seen
everywhere reminding Americans of his dedication to our morning
pleasure.  But a few weeks ago, Effrain Carrera, a Hispanic
activist from Texas, was here rem