Healthcare marketing has evolved dramatically over the years.
For marketing directors or managers within healthcare
organizations, it has become increasingly challenging to come up
with fresh and effective marketing strategies.  Smiling Nurses
and DoctorThe healthcare industry seems to be obsessed with
maturing Americans. Given that the baby boomers are aging and
that health problems increase with age, this makes sense;
however, it’s also important to pay attention to the younger
generations as they present an interesting opportunity to build
your future customer base. So how can you target younger
Americans with your healthcare marketing?  1. Be Relevant  Use
pop culture and recent trends in your marketing programs.
Healthcare services and solutions exist for all ages – but
typically aren’t a key concern or issue for younger Americans.
Find and develop case studies that feature those in their teens,
20s, or 30s to demonstrate how your facility (or organization)
helped them.  You can often find a local celebr