So it is that time of year, when we think back on all of our
past successes and failures. Here are the most notable PR
blunders that we've seen cross our desktops in the year. We have
removed the actual names of the offending parties, just to make
it a more sporting game. The hard part of this piece was
limiting it to just the ten biggest.    1. Berating the reporter
for non-responsive emails. This includes: cc'ing the boss about
a reporter's behavior, intimating that a reporter was in bed
with one of the client's competitors, and USING ALL CAPS.
Totally not cool. Wearing my reporter's hat, I don't care for it
when a PR person tries to go over my head. Wearing my editor's
hat, it doesn't impress me when a PR person comes crying because
they didn't get the coverage they wanted. Focus on building a
relationship with me and my colleagues, rather than a single
story.    2. Calling after emailing some news. See above about
berating. Once is enough for contact. Twice is annoying. Thrice
means you go to the back of