Icethetics got its start five years ago as a meager blog called
NHL Tournament of Logos, in which visitors voted to determine
which team mark was best. There was no criteria. Just two logos
and a vote button. No reason either. It was just something I set
up for fun.  But it became more popular than I thought. Over the
last few years, the one question I'm asked more than any other
is, "When is the next logo tournament?" There hasn't been one in
a long time so it's a fair question. The streak ends today. The
2012 edition of the NHLToL is now underway.  If you plan to
participate in the voting, you'll probably want to know how the
tournament works. It's not terribly complicated but then it's
not terribly simple either, so I'm here to explain.  We Start
with All 30  It's only fair that all 30 team logos have a shot
at the crown. And, of course, there will be a bracket. But that
bracket will only hold 16 logos. How do we determine which logos
qualify for the bracket? Glad you asked.  Qualifying for the
Bracket  Lu