The brew is the newest product in BrewDog's Hello My Name is...
series. Source: Press Photo  Most likely this is an unauthorised
use of Mr Vladimir Putin's image which is being used for
financial gain by the company. The image has been modified to a
caricature-like representation. The image itself is
unflattering, uncomplimentary and potentially defamatory as it
arguably creates a wrong impression and may be said to be
injurious to Mr Vladimir Putin's reputation. It is unlikely that
the company has a copyright over the image or is licensed to use
it, Nikolai Lazarev, barrister at 3PB specialising in
international commercial disputes and international arbitration
thinks.  According to expert If a company uses an image of an
individual with significant reputation  without their permission
in a promotion of their product they may be committing the
offence of 'passing off' if the actions of the company give rise
to a false message which can be understood by a significant
section of the general public that the pro