Jeff Goodby On The Spot | Adweek Jeff Goodby On The Spot |
Adweek  Jeff Goodby On The Spot   "Got milk?", the Budweiser
frogs and lizards—Goodby, Silverstein & Partners in San
Francisco has made an indelible mark on the industry and pop
culture since it opened in 1983. Harvard-educated co-founder
Jeff Goodby, a copywriter by trade, is an industry paragon; he,
along with co-founder Rich Silverstein, was inducted into the
One Club Hall of Fame last year. He was the IAF's film as well
as press and poster president in '02, and will serve as chair
for this year's Titanium jury. The former newspaper reporter
still finds time to read his hometown paper, the Providence
Journal, every morning.  Q: What first got you interested in
advertising?  A: In college, I would avoid studying by reading
Graphix magazine and design magazines from Europe, and I really
loved looking at Doyle Dane ads and intelligent copywriting that
got inside your head.  But weren't you a journalist first?  When
I got out of school, I took a job as