We build businesses. Even little ones.  We build businesses.
Even little ones.  Your 5 Customers, or How To Sell To Damn Near
Anybody  I will try to be brief. Please understand that it has
taken me five years to write this article, so if I cannot be
brief, please forgive me.  Long ago, before I started this
company and before I started this blog, I realized there was
something wrong with marketing and sales training. It wasn’t
right. It’s not that it wasn’t working, per se. It was working
okay, I guess. Buyers were happy enough. It just wasn’t right.
You read a book, you got what you could out of it, and you tried
to apply it as well as you could, given the constraints of your
resources and capacity. It seemed that there was perhaps a
better way, and that nobody had found it yet. I started making
my own training and development guides, figuring I may as well
try my hand at it. But still.  People were paying attention to
why people buy generally. But nobody was even considering what
made people buy specifical