Consumer Trends Leading to New Ingredient Launches  GCI: What is
the continued potential and impact of ingredient trends in Asia
and Europe for and on beauty product development and consumers?
Sharon Labs: [With consumers questioning many existing
preservative], there are less and less options to work with.
This is not a regulatory matter but a marketing one, and
increasingly unsafe products are being released to the market
[not do to the preservatives questioned by consumers and special
interests but the lack of effective replacements/alternatives].
For example, a multinational company had to recall a mouthwash
for microbial contamination recently, and the death of a two-
year old Texan boy from a rare infection was blamed on
contaminated alcohol wipes manufactured in the U.S. Some brand
owners are taking a big risk based on marketing trends without
scientific basis.  So, in addition to “natural,” other
formulation trends are influencing preservation systems. Some
include ingredients, which are not listed a