Ghost story: Rolls-Royce's turbocharged future Alex Taylor III,
senior editor  (Fortune) -- If the Rolls-Royce Ghost were a diet
book, it would be a best seller.  The 2011 Ghost is 17 inches
shorter, 350 pounds lighter -- and $135,000 less expensive than
its larger sibling, the Rolls-Royce Phantom. It is also better
looking and more fun to drive, and is expected to double
worldwide sales of the venerable brand.  Mind you, that is
doubling off a very small base. The market for super-premium
cars is tiny. Rolls sold 1,002 cars last year, 35% to 40% of
them in the U.S. Toyota (TM) sells that many Camrys in a day.
Driving a Camry or any other mass-produced car was never like
this, however. A weekend behind the wheel of the Ghost is like
relaxing in a fine hotel. You are being pampered. Surrounded by
luxurious materials, your comfort is accorded the highest
priority, and your instructions, whether delivered by foot or
finger, are immediately and discretely carried out.  The Ghost
is an investment in peace of mind