Umair Haque  Umair Haque Keynotes - The Umair Haque keynotes
revolve around customer behavior and consumer innovation. He
believes that... Need Inspiration?   Videos Speakers Facebook
Twitter Umair Haque's consumer based innovation keynote defines
the current economic climate as being in what he deems to be a
metacrisis. Traditional capitalistic principles are failing as
it understates costs and overstates benefits.  By following the
common model where the consumer is trampled in favor of
profitability, value in products is diminished and customers are
lead to purchase products that are not beneficial in their day-
to-day lives.  In turn, this process leads to declining customer
loyalty and the speaker suggests that companies must reconceive
value creation and reevaluate cost-benefit analysis to shift
customer behavior. One can lead their team to more innovative
practices by evaluating the role of the consumer and shifting
patterns of cost-benefit analysis as Haque demonstrates during
his consumer based innova