The Design Revolution: Rising From The Ashes Of Appropriate
Technology  Share the  Why Give a Damn:  Designing products for
underdeveloped nations is a far different art from design as we
know it. Find out why so many products and strategies fail in
poverty-stricken markets and how hard-nosed entrepreneurs are
defining success.  The author of this post, Paul Polak, has
brought 19+ million farmers out of poverty. His work is
dedicated to designing products for the Other 90% (the 2.6
billion customers who live on less than $2/day).  The
appropriate technology movement died peacefully in its sleep
twelve years ago. Launched in 1973 by Fritz Schumacher and his
lovely book, Small is Beautiful: Economics as if People
Mattered, the movement inspired politicians as different as Pat
Brown in California and Jawarhal Nehru in India, thousands of
middle-aged dreamers like me, and millions of people from all
walks of life around the world. What happened? How could such an
inspiring movement with deep spiritual meaning hav