The world of social media is growing and changing so fast that
keeping up with the latest "thing" is an always-one-step-behind
proposition for us old newsprint- and ink-types.  So when
someone told me nearly a year ago that the next big "thing" in
social media was something called "Tout," my response was
basically to tell them to wait a few minutes and there would be
something else even bigger coming along.  Apparently I was just
a bit off target with that.  Since it was released as an app,
Tout has grown tremendously with television programs, sports
teams and companies using it to connect with their customers.
Like so many other forms of social media, people are embracing
it as yet another way to connect and share with each other.  And
the fact that it is a mobile platform makes it even more
desirable as people increasingly demand and consume products
that allow them to connect with one another whenever they want
and wherever they are.  So, of course, that means Tout is right
up our alley here at The Report