Take the 2-minute tour ×  Consider a company called:  The
Association of Examples Ltd.  When you refer to this company,
should you have to capitalize "the" when it's mid-sentence and
would have been used even if it wasn't in the name?  It looks
odd to me:  In other news, The Association of Examples announced
that...  Sarah is the founder of The Association of Examples and
has...  But I imagine it's the correct way.  For the grammar-
conscious, why or why not?  To give you context, I am asking
also when branding ones own company like that. The Economist did
it (as did Fitzgerald for The Great Gatsby) and Wikipedia
authors adhere, but I can imagine it can cause confusion.
share|improve this question It looks horrible. I ignore them and
capitalize correctly, which means leaving the caps off articles
mid-sentence. –  tchrist Jul 15 '13 at 22:20 "The Great Gatsby"
wouldn't be so great without the definite article. –  Kris Jul
18 '13 at 6:25 add comment  3 Answers  The Guardian Style Guide
gives the following:  [Lo