I recommend you read Fred Wilson's recent blog post about the
need for a well articulated business strategy before pushing a
particular business model.  Since Arrested Development is back,
I thought I'd resurrect Gob Bluth's answer when he was told he
needed a "business model" -- he quickly figured out that he was
missing one so he asked Starla, the Bluth company secretary, if
she would be his business model.  He then brought her to board
meetings so nobody could accuse him of not having a business
model.  I guess this is the ultimate definition of implementing
a business model when you're not clear on strategy!  I found
myself in violent agreement with Fred's blog post(s).  My take
on his argument is this:  1. You need to first create a
compelling product.  Compelling in the sense that you solve a
real problem a target group of potential customers has with
a product that is significantly better than the alternatives on
that market.  In my opinion, no amount of clever marketing or
chest beating at conferences