What to Consider When Selling Globally  Sep 15, 2013 7:56 PM  By
Are you looking to expand your U.S.-based business globally?  
There may be some things you will need to consider before going
towards the international route.  Bernard Luthi, COO and CMO of
Rakuten, said during an interview at IRCE 2013 that merchants
will want to consider what country they are trying to get into,
what products are moving well in the particular country,  what
consumers are looking for and what type of content consumers
want in order to make purchase decisions.  In June, Amazon
announced its expansion to India, when asked what is going on in
the marketplace that are making marketplaces expand globally in
countries like India, Russia and Brazil; Luthi said there is a
pretty significant broadband penetration going on in these
countries.  “[Consumers] are researching, they are utilizing the
internet to search and there is a desire for a product and
desire for [an] authentic product,” said Luthi.  Luthi added, as
we see these count