Japanese meat products manufacturer, Ito Ham, is trying to
corner the market on the whole 'high school girl' image. They
are actually trying to apply for the trademark rights. Their
plans? A 'high school girl' line of meat pies, gyoza dumplings,
pizza, and curry. I don't get it and maybe that's the point.
Implications - Sometimes, all the incentive that consumers need
to pick up and purchase a product is the feeling that the
company is thinking specifically of them. Targeting niche
markets will allow brands to let their desired buyers know that
they care and build a sense of loyalty that will have unique
customers returning over and over again.