Six myths about social media that every marketer should ignore
The relationship between marketers and social media has
blossomed in the past several years. And for good reason: in the
past several years, social has cemented itself as one of the
most popular and prominent digital channels.  For many
companies, that has led to increased investment and the
establishment of organization-wide best practices.  But just
because social media has matured considerably as a channel
doesn't mean that there still aren't plenty of social media
myths floating around. When it comes to these myths, here are
six marketers should ignore.  Listening is more important than
talking  Marketers are often told that if there's one thing they
must do well in the world of social media, it's 'listen.' To be
sure, it is important to listen to what your customers are
saying about you. After all, if you ignore them, chances are
you're not going to be able to serve their needs well.  But
listening can only get you so far. At some point, the