Asia to see more chief customer officers  Summary:CCO title
largely unknown in region but will grow in prominence as
companies focus on having its entire organization provide
holistic customer experience, industry players say.  Chief
customer officers (CCOs) are largely unheard of in the Asian
business world, but industry players say they expect greater
prominence for the role as more companies realize that
successful customer relations go beyond sale transactions or be
confined to the responsibility of one department.  According to
them, firms are increasingly recognizing that a CCO is integral
to strategizing and ensuring a consistent, powerful customer
experience reverberates throughout the entire organization.
Felicia Leung, chief customer officer at Prudential Assurance
Singapore, told ZDNet Asia that the CCO role was created to
"specifically establish a customer experience strategy for the
company that would support our long-term growth aspirations".
Leung, who became CCO 18 months ago, has worked with