PETA: Reaching New Levels of Ridiculousness  PETA fishing for
sympathy for 'sea kittens' Tuesday, January 13, 2009  People for
the Ethical Treatment of Animals (PETA) has launched a marketing
campaign to rebrand fish as "sea kittens," a name the
organization hopes will increase awareness and make the
vertebrates more endearing to those who would eat them.  "A lot
of people don't realize that fish are capable of feeling fear
and pain, that they develop relationships with each other, and
even show affection by gently rubbing against one another," says
Ashley Byrne, PETA's sea kitten campaign co-ordinator. "Knowing
that the fish sticks in the school cafeteria are really made out
of tortured sea kittens makes most kids want to lose their
lunch."  The advocacy effort, which also addresses environmental
concerns about over-fishing, is the latest in a growing list of
publicity campaigns by non-profits, conservationists and animal
activists that treat "misunderstood" creatures - everything from
cats to slugs and spid