Don’t rush around to solve problems or everyone in the world.
There are Sap and Microsoft who does it. In front of such
elephants we are nothing but tiny mouse. So its better not to
have a competition with them, instead focus on a small group of
people those are willing to pay money for the required solution.
This is called a niche market. It is a targetable and focused
market. For small businesses the niche market turns out to be an
attractive opportunity.  One thing which should be remembered is
that niche markets does not exist already. It has to be created
by the people by knowing the need, wants and requirements of the
addressed people. Niche market is something like a big fish in
the small pond rather a small fish in the big pond. It is
sometimes also called as micro-marketing.  Elements of niche
marketing strategy: 1. Know the needy people: Know the group of
people that are actually interested in your goods and services
and are willing to pay money also for the solution. The more
people you would get t