This ad will close in  The Future of Ad Writing  The latest
advertising trend is here. Is your ad campaign up-to-date?
America has been flattered by advertising ("Because you deserve
it"), misled by ads ("Lowest prices anywhere"), hyped by ads
("While supplies last"), and lied to repeatedly ("Guaranteed!").
The result of all this misinformation is a growing numbness to
ad-speak. We're becoming deaf and blind to it. With effortless
ease we shut it out of our minds.  Why are advertisers happy
when their ads sound like ads?  Once-effective phrases become
clichés when overused. Remember the 70s? Guys with long, pointed
collars and blow-dried hair used the standard pick-up line, "Do
you come here often?" They did it because it worked. They quit
only when the ladies began laughing at them.  But advertising
still wears that ridiculous collar and blow-dried hair because
its rejection was never face-to-face. We don't laugh at ads. We
quietly ignore them.  When demand is high and supply is low,
your ads need only tell