forgot login? Or login using: close [x] Welcome | Log Out
The cost of going public is coming down, thanks to the advent of
desktop publishing, the new technology that allows you to
produce camera-ready copy on a microcomputer (see INC., June,
page 137). At least one company has already used a desktop
system to produce its own prospectus. The company is Interleaf
Inc., a five-year-old manufacturer of electronic publishing
systems, based in Cambridge, Mass. When Interleaf went public
last June, it had its own people typeset its 50-page prospectus
in-house, thereby saving a bundle of money. "We figure it would
have cost anywhere from $100,000 to $150,000" to have an outside
typesetter do the work, says president and chief executive
officer David Boucher.      Normally, prospectuses are put
together by specialized financial printers, which do both the
typesetting and the printing. The process often involves days of
frenetic activity, with company officers and underwriters
camping out at the printing plant u