Cool Friends   The model for future success from Tom Peters
Company  Get the Blog Feed What is RSS?  See more of Tom's Cool
Friends!  Cool Friends Archive  Fred Reichheld  Printer-friendly
version  Fred Reichheld Fred Reichheld is a Director Emeritus of
Bain & Company, and in January 1999 was elected the firm's first
Bain Fellow. His consulting work and research have focused on
helping clients achieve superior results through improvements in
customer, employee, and partner loyalty. In the June 2003
edition of Consulting magazine, Mr. Reichheld was included on
the list of the world's top twenty-five consultants.  Mr.
Reichheld's work has been widely covered in the Wall Street
Journal, New York Times, Fortune, BusinessWeek, and the
Economist. The Economist refers to him as the "high priest" of
loyalty, and the New York Times states that he "put loyalty
economics on the map." He is the author of eight Harvard
Business Review articles on the subject, and his two previous
books are The Loyalty Effect (1996) and Lo