Discount retail goes to The New Yorker.  Dissecting the
mainstream. Aug. 17 2005 7:00 PM   Discount retail goes to The
New Yorker.   The reassuring air of Target pomposity  Click
image to expand. The reassuring air of Target pomposity  Would
Eustace Tilley shop at Target? * That is the pressing question
we consider this week—the week Target has purchased every
advertisement in The New Yorker. At first glance, Target and The
New Yorker seem like an odd match. (The last time Target pulled
off the buy-every-ad gimmick, it was the sole sponsor of an
issue of People.) Only recently did the "Bloomingdale's of the
discount industry" vanquish Wal-Mart and Kmart to win the hearts
and minds of the middlebrow. Moreover, when compared to the
modish boutiques that usually advertise in the New Yorker,
Target looks rather vulgar; there is no sign at the entrance of
Louis Vuitton, for example, that reads "Welcome to Low Prices."
But let's say the New Yorker ads work their magic on our Mr.
Tilley. He resolves to spend an afte