  Next Story  Divorce in the Age of Twitter   Over the past year
the WWE has continued to push the social media envelope by
integrating Twitter and Facebook further into its regular
broadcasts. Dwayne “The Rock” Johnson, now a cross-over star in
both the WWE and Hollywood, cut a promo on WWE Raw to hype the
upcoming pay-per-view “Survivor Series”. During that promo, the
Rock quickly coined a new catchphrase “Boots to Asses” and said
it was now trending worldwide. Before he mentioned it there was
no mention of it on Twitter. Shortly after he said it, not only
did it start a new chant throughout the arena, but it proved
that Mr. Johnson was prophetic as minutes later the term “Boots
to Asses” was trending worldwide. One might say this is a one
off, but for anyone observing what the WWE has been up to this
can be seen as only a small part of a much larger social media
strategy.  In the last year, the WWE has bolstered it’s already
strong web presence with a very savvy social media offensive.
Now every performer