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Why Try to Out-Google Google? Pages: 1, 2  How Google Could Out-
Step Itself (Or How Other Search Engines Could Go Beyond What
They're Offering Now)  On one hand, looking at the potential of
Internet search is frustrating because of the limiting factors
that aren't in your control. If only XML was widely adopted. If
only everybody used title tags. If only domain names were more
descriptive. Etcetera, etcetera. But on the other hand, other
technology is developing that does make powerful and more
extensive searching and crawling possible. Google could expand
what they've got and become even cooler than they already are.
How? Here are five ways, off the top of my head.    1. RSS feeds
of all its properties.      The RSS format is a very handy way
to read a lot of different Web si