Logo Design - Why it matters   Logo Design - Why it matters  If
you were running for public office, would you dye your hair
purple?  If you were applying for a job at a daycare, would you
show up with a broadsword strapped to your hip?  If you were
asked to speak at a conference, would you face the back of the
stage and mumble?  If you really cared about any of the example
activities listed above you would not do these absurd things.
You would try to put your best foot forward.  Politicians try to
look trustworthy in their dress, daycare workers attempt to
appear responsible, public speakers project their confidence to
their audiences and your business should as well.  First
impressions are forever and they are reasonably accurate.  When
we meet new people, we form a lasting impression very quickly...
that impression is remarkably accurate.  "...research has shown
that people make relatively accurate and persistent evaluations
based on rapid observations of even less than half a minute."1
The same effect app