Apple Jacks: The Big Green Box of Love  Cereal Philanderer is a
weekly feature in which Jason Sheehan talks about cereal more
than he probably should.  Cereal du Jour: Apple Jacks, my go-to
cereal of choice and the baseline against which all other
cereals will henceforth be judged.  History: Launched by
Kellogg's as "Apple O's" in 1965, its name was changed to Apple
Jacks in 1971 at the insistence of advertisers who thought the
name Apple O's was old-timey and stupid. Kellogg's describes
Apple Jacks as "crunchy, sweetened multi-grain cereal with apple
and cinnamon," but that's a bunch of crap. Apple Jacks tastes
about as much like an apple as a watermelon Jolly Rancher does
the fruit whose name it wears. As a weird side note, that
bastion of journalistic excellence, Wikipedia, claims that Apple
Jacks was invented by one William Thilly, now a professor at
MIT. I don't know whether or not this is true, but there is a
professor by that name at MIT, teaching courses in biology and
epidemiology, so I'm just going