The pat on the back - Veterinary Economics Business Center DVM
Veterinary Economics Featuring Information from:   The pat on
the back Why doling out compliments to veterinary clients yields
results.   No one likes being criticized. And yet your clients
may feel that's all they hear from you and your team when they
come in.  Of course, it's important to help your clients take
the best care possible of their pets, and it's also your job to
alert them to things they're doing wrong. But when everything
you say can feel like an accusation, you put your clients on the
defensive and make it less likely that your recommendations will
be heard, much less followed.  The secret to changing the
dynamic? Catch pet owners doing things right and point them out.
Believe me when I tell you, you can always find something. After
all, the pet's owner cares enough to ask you for help, right?
That's the first thing he or she did right, but there are always
more. Is the dog clean and well groomed? Is the cat relaxed and
well behav