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DiscussDiscuss Will Luton sits down to discuss the emergence of
free-to-play games, their impact on the gaming industry, and
advice for game designers who are just starting out. Also, he
discusses the big misconception about free-to-play games, his
favorite games, and what he thinks the future is for these kinds
of experiences.  Peachpit: Obviously, you've been in the games
industry for awhile now. Why do you think that free-to-play
games aren't just a fad?  Will Luton: F2P, I believe, is an
inevitability of digital distribution. It costs almost zero to
deliver a game to a player via the internet, unlike putting
discs in boxes, so charging for access makes less sense
especially when the market is so competitive.  Peachpit: How do
you see the free-to-play concept evolving in the next five
years?  Will Luton: I think we'll be