Papaya King: Panties Average: 4 (9 votes)  Campaign launching
New York City's most iconic and beloved hot dog chain, Papaya
King, into Los Angeles, the first market outside of New York.
The campaign focused on a strategy of leveraging the New York
heritage of the brand while at the same time hitting on
observations uniquely LA. A Papaya King food truck was mobilized
to hit key neighborhoods with two roles: 1. Drum up excitement
about the store's opening date. 2. Sample product to those
connected to the brand through social media. Meanwhile outdoor
boards with a New York attitude blanketed Hollywood
communicating the big news to locals.  Advertising Agency:
Mistress, USA   Bob.C's picture 1124 pencils  I take it that
there is a shop selling edible panties across the street.
Cjacobsen's picture 7 pencils  Yes, tis true.  ravinder siwach's
picture 13 pencils ravinder siwach  good lines... great typo...
good everyday stuff!   kleenex's picture 20598 pencils  How much
dose an edible panty cost now days???