This ad will close in  Radio's New Wave   Can you name the
single medium that consistently reaches nearly 95 percent of all
Americans over the age of 12? If you guessed radio, you're on
the right track. No matter your target audience--whether it's
college grads, ethnic Americans or working moms--radio is a
smart way to reach it.  The average radio consumer listens more
than 19 hours every week, according to Arbitron's 2006 report,
"Radio Today." And while a massive amount of radio listening
takes place in the home every weekday morning, nearly three-
quarters of workday radio listening occurs away from home-
whether in the car, at work or at the gym.  With the arrival of
online radio, one of the oldest advertising mediums is brand-new
again. Any computer with internet access can be used to listen
to traditional radio stations simulcasting their signals or to
original stations broadcasting exclusively on the web. Arbitron
and Edison Media Research estimate the monthly audience for
internet radio is 52 million Am