November 23, 2006  Podcast study  An interesting study by the
good folks at the Pew Internet & American Life Project.
Although the number of people who say they've downloaded a
podcast in August (12%) has increased since spring (7%), only 1%
o of people say they regularly download a podcast on a typical
day.  You can find the report here.  The increase doesn't
surprise me, but the low regular user is interesting. Why so
low? Some possible answers: 1. Not enough content 2. Not enough
quality content that adds value to someone's day 3. The process
of subscribing to a podcast, downloading, ... is not convenient
enough for someone to do everyday  Personally, I don't think
that #1 or #2 is true. The amount of content, both audio and
video, is growing (I personally think that NPR and American
Public Media have the best content).  My guess is #3. This is
why I don't listen to podcasts everyday. I have an hour drive in
to work, when I could be listening to all sorts of interesting
podcasts. I just don't take the tim