Exhuming JC Penney’s Failed Marketing Makeover For Leadership
Lessons We Can All Use  The iconic, 111-year-old retailer
ditched nearly everything former CEO Ron Johnson attempted
during his short stint in charge. Good call?  Out with the new,
in with the old.  In a sweeping move to right the ship after
former CEO Ron Johnson’s failed attempt to reinvent the JC
Penney brand and inject new life into the business, the company
has adopted a bold new marketing strategy--hire their retired
former CEO who Johnson replaced just about two years earlier and
quickly return to the deep discounts and door buster deals that
originally got them into this mess. Wait. What?  I get it. I
really do. After experiencing a deeper than expected loss of
$348 million and a drop in same-store sales of 16.6% in the
first quarter of 2013, something definitely had to be done. And
so far that something has meant completing undoing just about
everything Johnson tried to implement during his 17 months in
the position. Talk about throwing th