What Defines Your Experience?  Define Your Customer Experience
and Evaluate Your Level of Clarity  Would ten random people in
your company give the same definition for your customer
experience?   DECISION INTENT: Dispense Technology Advice in a
Warm and Engaging Manner  When Apple was planning its stores,
they were envisioned as a place where people would congregate to
experience the products and each other. Ron Johnson, senior vice
president of retail, described his vision: “I imagined it as a
store for everyone, a place that would be welcoming to all ages
and where people could feel they truly belonged.” Johnson’s past
visits to the Ritz-Carlton and Four Seasons hotel bars, in
particular, struck a nerve while he was envisioning the store
experience, because they had a sense of community, a warm
engaging environment. He was inspired to replicate that same
feeling in the Apple Stores. Starting with that notion, Johnson
created Apple’s Genius Bars. Apple put their version of a bar in
the stores…one that dispen