SOURCE: Bunchball   March 14, 2012 11:00 ET  Bunchball Launches
First Personalized Gamification Solution  Nitro Flamethrower
Ushers in Next Generation Gamification  SAN JOSE,
CA--(Marketwire - Mar 14, 2012) -     • Bunchball today
announced the release of its Nitro Gamification Engine 4.3 --
codenamed Flamethrower. With this release, Bunchball is evolving
gamification by giving businesses the ability to sustainably
engage users with highly personalized, collaborative and
rewarding game mechanics.   • First generation gamification is
similar to first generation e-commerce solutions -- the same
storefront for everyone. Initially, customers saw the same
displayed items, deals and recommendations. First generation
gamification was similar -- site-centric and focused on engaging
the broadest known group of users via the same missions,
challenges, achievements and rewards.   • Now, e-commerce
vendors have a different store for each buyer that reflects that
buyer's likes and dislikes, targeted recommendations and a