What Bud Taught Me | Adweek  What Bud Taught Me   Everything I
learned about integration, I learned from a bunch of good ol'
boys.  It happened in 1995, before "The Internet Changed
EverythingTM" and the future started "Coming at Us Faster Than
Ever Before.©" Before text messaging was considered tiresome and
every account person under 30 started communicating exclusively
through IM. Before "viral success" was a good thing and words
like mobisode, podcast, advertainment and media agnostic came
into being.  Before all those things, I learned that an idea has
to be bigger than the page it's written on.  Back then, the goal
of most art directors and copywriters I knew was to make a funny
TV commercial or a beautiful print campaign shot by Clint
Clemens or Nadav Kander, if they were lucky. "Interactive"
people were probably exasperated with creatives like myself, who
hadn't quite grasped the unlimited potential of new media and
all the technologically wonderful things we now take for
granted.  But I can safely say