Highly qualified, affluent, and in the early stages of their
career, Urban arts eclectic are dynamic, and believe in seizing
life's opportunities.  They seek new experiences through travel
and food, and have an interest in other cultures. They describe
themselves as optimistic, creative and open-minded.  Engaging
with Urban arts eclectic  This group are already highly engaged.
The main challenges will be competing for their time, given
their wide variety of interests, and the chance that they
perceive arts attendance as a badge - their desire for novelty
may be a greater driver than artistic merit. This could mean
that they only try something once, and are not a loyal audience
base.  This group are already engaged and interested in new
experiences. They are highly connected socially and once engaged
could be used to engage others. In particular, they could be
arts advocates online through reviews and tweets to tell others
what is up and coming.  The right kind of message will be
crucial: positioning the arts