Stay Informed with CUTimes    Creative CUs: People, Product &
Process   Why is this? What holds you back? Is it the fear of
change? The fear of failure?   Creativity, according to, is the
“ability to transcend traditional ideas, rules, patterns,
relationships, or the like, and to create meaningful new ideas,
forms, methods, interpretations, etc.; originality.”  In short,
creativity is more than pretty pictures and graphics. Creativity
can and should be found in all areas of your credit union.   I
believe creativity must involve all stakeholders at your credit
union. Many times, creativity is reserved for your credit
union’s marketing department, but in my opinion, creativity is
everyone’s responsibility. Anyone, from the front line to
accounting, can create meaningful new ideas, forms, or methods. 
It is important not to forget consumers in the creative process
as you are creating products and services specifically for
them.   You must remember that at its very core, the idea of
banking and dealing with finan