Interview: OK Go's Damian Kulash on Needing/Getting, high-
concept videos  Damian Kulash on stage with OK Go at the Outside
Lands Festival, San Francisco, 2011. © Paul R. Giunta/Corbis
The idea of four guys driving through the desert in a car
outfitted with arms and fins designed to play, strike, pound and
beat musical instruments of every possible stripe might sound
like some sort of juvenile frat stunt.  That is, until you
realize it's the latest high-falutin' video from OK GO, one for
their song Needing/Getting, and it's been bankrolled by
Chevrolet, in fact, to promote the company's new Sonic sub-
compact vehicle - in which case it all makes perfect sense.
According to OK Go singer and guitarist Damian Kulash, context
is everything, and when it comes to the elaborate clips the band
has become famous for since 2006's award-winning, viral-tastic
Here It Goes Again (otherwise known as 'the treadmill video'),
"The crazier the idea the better," he says, "We're pretty much
alone in this arena of videos, so we m