ad creep n. The gradual expansion of advertising space to non-
traditional surfaces such as floors, bathroom walls, cars, and
the sides of buildings.  Example Citation: Three California
start-up companies are racing to turn the average person's car
into an advertising vehicle. . . .Not everyone is thrilled with
this phenomenon. "It's part of ad creep," says Gary Ruskin, head
of nonprofit awareness group Commercial Alert. "As ad budgets go
up and clutter increases, ad firms are trying to find any
innovative way to stick ads in front of our noses." —Rodney Ho,
"Start-Ups Are Wrapping Cars In Ads and Paying the Drivers," The
Wall Street Journal, June 6, 2000  Earliest Citation: CBS one
night in February turned its popular Monday lineup of four
situation comedies into an Elizabeth Taylor sell-a-thon. Taylor
was billed as a guest star, and she won the network better-than-
usual ratings. In exchange, the four shows, through an
interconnected storyline that saw Taylor searching for a black
pearl necklace, became a two