Virign Radio has released an eye-catching campaign that calls
for cooler talk. The difference is that this time it does not
have sexual connotations, nor does it offer you any particular
membership benefits.  This time around, Virgin aged its models'
faces, dried up their hair and teared up their eyes, as if
saying that bad music choices equal bad decisions in life. The
clever idea came from Hemisphere Droit, an advertising agency
from France. The execution is as crisp as the idea itself, but
the copy says it all -- "Don't age too fast, keep it fresh."