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Industry  Doing the Creative Work the Company Can’t: Part 1 -
The Way of the Café  See also  “Every revolutionary ends up
either by becoming an oppressor or a heretic.” Albert Camus
Take a close look at your favorite multinational corporation or
research university or government institute. You will find lots
of diversity, intelligence and generative energy – in the coffee
shop right across the street. While focusing on Byzantine stage-
gate development processes, micromanaging the number of key
indicators that can dance on the head of your new product
portfolio or tormenting designers with engineering methods
employed in the Soviet Union in the 1950’s, your most creative
people walk out of your door every day unnoticed, uninspired and
untapped. What is it about the very organizations that we create
to accelerate innovation that eventually drives it out? The
answer is function of the organization itself.  My late
colleague C. K. Prahalad coined the te