Tuesday, August 18, 2009  Why Founders Reap Disproportionate
Rewards  Mark Suster keeps knocking the cover off the ball with
his posts about the startup ecosystem. Here's a key passage from
his latest:  The fact is that most people lack the willingness,
ability or nerve to start a company from the very beginning with
just an idea or a desire to start a company. These same people
will join you and your one other co-founder (maximum) 6 months
later when you’ve established the company, done your Powerpoint
deck, built a prototype or product and started fund raising
discussions.  They’ll happily join for 5% or less and they’ll
have options and not stock. That’s the difference between a
founder and a non-founder. You’re the one who gets paid extra
rewards for taking the extra risk and more importantly taking
the initiative.  As I've remarked before, being a founder
generally adds an extra zero to your shareholdings. They key is
your own risk perception and tolerance.  If you think starting a
company from scratch i