MKG 320 - Advertising Management  Examines advertising as a
communication tool in an organization's promotional mix. Focuses
on the basics of designing an effective advertising campaign.
Topics include promotional research, selecting a target
audience, objectives and strategies, creative executions, and
media. The aspects of advertising in our economy and society are
also examined. Prerequisite: MKG 300. Prerequisite recommended:
MKG 310.  College: Miller College of Business Hours: 3
Permission: Y Prerequisite: MKG 300 Co-requisite: none