It takes a "quality mind-set" to produce high-quality milk on a
consistent basis. But, pride in the product and regulatory
influence can only go so far in motivating producers to do a
better job. Basically, it comes down to economics.  Money talks
The economics involve premiums for higher-quality milk. From my
own personal experience, I have seen a correlation between
processors who pay high premiums and producers who consistently
deliver higher-quality milk as a result. In fact, the "value"
message sent by whomever purchases the milk carries more
influence than the time that I spend working with producers to
improve milk quality.  As I travel the country, I am hearing
more about milk quality premiums being offered. These programs
are almost as varied as the number of processors offering them.
As is the case with employee incentive programs, it is important
to evaluate the potential impact of these programs. In many
instances, the effect is not nearly as dramatic as we would
like. In some cases, the consequen