  Rebuttal: Do Users Want A Self-Service DAM - Or A DAM Servant?
Ed Smith recently wrote an article for CMSWire, "My Other DAM is
a Self-Service Intranet Portal," comparing DAM systems to self-
service petrol stations where drivers can fill up their cars
themselves. While Ed makes some good points, my own experience
suggests that self-service isn't a stop and pump solution.   The
examples Ed has given are all good ones, however, in many cases,
the range of functionality that DAM is now being put to are
extending beyond simply finding assets. When one gets into MRM,
or other more sophisticated asset manipulation activities, the
process becomes more complex and that can present some new or
unexpected challenges.  Technical or Human Challenges  As a
consultant, I sometimes get called in to advise on
implementations that aren't delivering the anticipated benefits.
On a few occasions, an analysis reveals that it is often that
euphemistic "PEBKAC (Problem Exists Between Keyboard And Chair)
fault. At this point, the