Monday, October 24, 2011  The Future of Social Media Data vs
Information: Sharing More, Consuming Less  I recently mocked a
friend because Spotify revealed on his Facebook page that he was
listening to the 2010 Ibiza Party Workout. (I accused him of
being a metrosexual several years too late.) Turns out that he,
like many others, had no idea Spotify shared every single tune
to which he was listening, and we discussed whether this much
sharing made sense. The answer is no today but yes tomorrow,
because the future of social media depends on smarter tools that
permit us to share more but consume less.  How can more sharing
become less consumption? Think of it this way: If you drive a
newer auto, it is constantly collecting information about the
status of the vehicle, but what do you see on your
dashboard? Are you presented with the tire pressure in all four
tires and the voltage running through each fuse? That is data
you just don't need; however, your vehicle monitors that data
and alerts you the moment your t