Ferrari offsets limited sales with "Tailor Made" personalization
program  Ferrari is offering a new "Tailor Made" personalization
program for customers who want to add a little more flavor to
cars like the 458 Italia and the 599 GTB . The new program
includes cashmere-covered seats and gold-colored exterior paint.
However, don’t expect these upgrades to come cheap; they will
add between 20% - 60% to the price of the vehicle. It’s also a
sly way for Ferrari to boost its profit now that it has limited
its sales to 7,000 vehicles a year to guard its elite appeal.
Ferrari’s production volume will only exceed 7,000 if the
waiting list extends beyond 18 months, but the absolute limit is
10,000 units. The money from this new personalization program
will go to Fiat who leans on Ferrari as a source of cash to
offset falling earnings in mass-market cars.  "The exclusivity
of the materials and the service level we provide call for a
different price," said Nicola Boari, Ferrari’s head of product
marketing. "The customer