Johnny Manziel Trademarked "Johnny Football," Can Profit From
T-Shirt Lawsuit  Johnny Manziel cannot profit directly from
playing college football. But NCAA rules may let him profit
indirectly. Manziel set up a corporation, JMAN2 Enterprises,
which filed paperwork to trademark “Johnny Football.” The
corporation cannot profit until Manziel leaves Texas A&M. It
can, however, sue for damages to protect its trademark. The
corporation is doing just that, to a guy selling “Keep Calm and
Johnny Football” t-shirts.  It’s not clear how much Manziel is
losing/lost by not being able to profit from the trademark.
Given the estimate that his Heisman run generated an estimated
$37 million in media exposure for Texas A&M, we would suggest it
is quite a bit. ESPN, CBS and others will enjoy the fruits of
his unpaid labor next season.  blog comments powered by Disqus