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Records  »  People  »  Videos  The killer promoter: Mike Goodwin
– Supercross founder  Submitted by on August 18, 2009  Mike
Goodwin is the guy who invented Supercross. His background was
in the rock concert business and he brought everything he
learned in that business and created a new sport. He brought in
sponsorship from outside the traditional motoring brands, he
marketed events properly with big television commercials and
partnerships with radio stations. He named every obstacle on the
track to excite the fans.  He was a showman who wore fur coats,
drove lairy American cars, dined on foie gras and when riders
complained about sections of the track being too hard, he jumped
on a bike and rode through them himself, despite the fact he
could hardly ride. He organised for CBS to pay to broadcast
Supercross races and he set records for the packing stadiums in
California that had previously only hosted NFL events.  He is
also a murderer convicted