How to Get Wineries to Donate to Your Event  Today’s post is
from Ian White, a Napa Valley professional who develops
marketing programs for businesses in the wine country and the
artisan food world. In addition to running Butter Communications
with his partner, Ian serves as the Wine Country Manager for 7×7
Magazine and writes the weekly wine blog, “Napa Valley Insider”.
The M7 event had flowing wine for guests, because the author
followed these tips.  At both 7×7 and Butter Communications, I
plan, negotiate, execute and follow-up on a wide array of
events, ranging from four-day cheese festivals to one night
exclusive parties. If I’m not supplying the wine or pouring at
the event, I find others to do it.  This isn’t always easy. Here
are some tips from my experience, and some insights from Ann
Howle, executive event planner, Peju Winery in Napa Valley, to
help you get the vino to your show.  Step 1: Background Check
Make sure that your audience is the right market for the winery
you are approaching. Winerie