The Bottom-Line Boost of Feedback Integrating authentic, real-
time customer feedback into CRM data. Posted Jul 29, 2010 Page 1
Any executive tasked with steering the direction of a company
will tell you it's essential to know who the customers are, what
they want, when they buy, and where they are. But it's only once
the company knows why customers act as they do that its
management can develop an effective business strategy.  For many
businesses, the who, what, when, where and even the why have
already been captured. CRM solutions obtain relevant data about
customer behavior, and feedback analytics enable strategically
minded companies to solicit the elusive why directly from
customers. Once businesses take the next logical step of
combining these two information sources, their ability to base
mission-critical decisions on integrated quantitative and
qualitative data will rapidly escalate.  What are the benefits
of such integration? They are numerous, and they all lead to
increases in the bottom line. By pr