There are a number of things driving demand for bringing social
software into the workplace. One of the big ones is the
disparity between people’s everyday lives and the software they
use at work. At home they can stay connected to what matters.
They know exactly what their friends are up to. They know their
package is in Oklahoma just 2 days away. At work, they have no
idea what’s happening or what the status of their work is.  Our
industry often contemplates the “sexy” ingredients but it’s
important to focus on the values that these consumer tools
provide and then arrive at a plan for how to bring those values
together in a meaningful way. Unfortunately, a lot of companies
are racing out and grocery shopping the ingredients (“I need a
blog, wiki-stuff, some social networking”) and plan to cobble
them together (read: Junk Drawer part II). While still others
sit back and wonder if there’s a real market.  Maybe I should
create an Old Fart Company scorecard. Hmmm.    • http://Website
Megan      Cool chart! I re