ITV senior executive warns against forcing digital radio on
public  ITV's managing director of commercial and online Fru
Hazlitt brands the word digital 'complete bollocks' Fru Hazlitt
Fru Hazlitt: 'Do you have to ram it down their throats? Because
if you do, it’s stuffed.' Photograph: Graham Turner/The Guardian
Senior ITV executive Fru Hazlitt has warned the radio industry
not to force digital radio on an unwilling audience, branding
the word digital "complete bollocks".  Hazlitt, ITV's managing
director of commercial and online and a former commercial radio
executive, has previously described digital audio broadcasting
(DAB) radio as "flogging a head horse".  Appearing at the Radio
Festival in Salford on Tuesday, Hazlitt said: "I have a thing
about using the word digital. I think it's complete bollocks.
"So much is digital now, people describe it as some new thing.
It's not. You ask the consumer in the street how they receive
television or radio, they don't know, they just want the content
they like."  Th