Take the tour ×  We have a bunch of Word documents that people
create using a template that matches our business's look-and-
feel. When we're done writing the content, we send it to a
designer than the typeset the document using InDesign. This
ultimately produces a PDF that looks pretty much exactly like
the source document (maybe a bit better).  I'm wondering about a
couple of things:    1. What is the purpose of typesetting? Why
couldn't I just auto-generate a PDF?   2. What do most companies
do to generate nice-looking PDFs? It seems like this process
takes us forever and we're spending a decent amount of time and
money on it.   share|improve this question I tend to agree with
the comments: if they are more complex than business letters or
running text and look exactly alike, then you are dealing with
office workers with a high degree of talent; bulletproof
templates; or a bad designer. As far as the designers go
however: consider they might be acting as gatekeepers to ensure
a base level of aesthetic compe