How To Win at the Sport of Selling  What would your attitude
toward selling be if you approached it as you would your
favorite sport? In working with sales teams through the years,
that simple question is often enough to shift from “selling is
something we have to work at” to “something we can have fun
with.”  If you were an avid golfer or fly fisherman, you would
be reading books and magazines to find the latest tip or insight
to add a few more yards or catch a few more fish. You would
gather with others who enjoyed your sport to discuss it and tell
fish stories. Just as we would want the best and most effective
equipment to play our sport, in sales we would also want the
best marketing material, database management software, website,
portfolio, and all of the other tools that would help us to
close one more sale or capture another lead.  Practice makes
perfect  It could be estimated that the difference between a
professional athlete and an amateur is about 10,000 hours of
practice to perfect their skills. H