TMCnet - World's Largest Communications and Technology Community
Brands need to adopt interactive shopping journey [Bizcommunity
(South Africa)] [May 13, 2014]   (Bizcommunity (South Africa)
Via Acquire Media NewsEdge) In South Africa, the retail market
is undergoing a significant transformation as industry players
realise that implementing online shopping platforms to keep up
with consumer needs will increase their competitive edge.  The
merging of digital and physical selling channels into a single
customer experience is essential for businesses to maintain
their competitive advantage, because as omni-channel technology
evolves, so do customer's needs, behaviours, expectations and
their tolerance for "below average" online shopping sites.  In
order to succeed in the increasingly competitive e-commerce
environment brands need to ensure that they have effectively
adopted all components of the interactive shopping journey, both
online and in-store, to deliver consistently across multiple
platforms and commu