Home  › Social › Social Media Nick Cifuentes  How to Develop a
Global Social Media Strategy    |  May 14, 2012   |  Comments
As the worldwide social network community now totals more than
1.2 billion people, marketers are having a difficult time
managing and engaging global audiences with their social media
marketing efforts.  This task can be quite overwhelming. It not
only includes the effort of building and maintaining multiple
profiles, but also requires maintaining consistency in brand
messaging, design, and the overall voice. Social content and
communications must make sense to people in a particular region,
but must also match your brand's true identity.  In some
organizations, regional offices are responsible for setting up
their social media profiles. Such an endeavor requires full-time
management, monitoring, and the usual practice of any daily
social media exercise. Marketers must take an organized
approach, and ensure that efforts work toward an overarching
global strategy.  Defining a Global Str