Social Media  6 Reasons Why the Facebook IPO Fell Flat   Well,
that was anticlimactic.  After all the hullabaloo about
Facebook's IPO, this is how it ends, with a mere $0.23 jump in
share price? That kind of movement is what happens after Procter
& Gamble announces a more absorbent type of Pampers.  Yet it
shouldn't be all that surprising that Facebook's opening day on
the NASDAQ had all the excitement of a Matlock rerun. While no
one knows exactly why Facebook landed with such a thud, there
are a handful of good reasons that the company got poked by Wall
Street. Among them:  1. It Was Priced Just Right  Call it the
Goldilocks theory. This assumes that a lot of thought went into
that $38 price, and the reason that the stock didn't double is
that the esteemed underwriters at Morgan Stanley, J.P. Morgan
Chase and Goldman Sachs did their job right and accurately
priced the stock.  That, however, depends on what your
definition of "accurately" is. James Brau, professor of finance
at Brigham Young University, says