American women may be starting to outearn American men, but
personal investing is a different matter: Many of them, even
powerhouse female executives, hate dealing with it.  Darline
Jean, president and chief executive of the About Group (which
owns, says that she doesn't "have the downtime to look at all
those stock tickers and research every one of those companies'
performance histories." The online interfaces of financial
services firms, she says, offer "the kind of blipping screens
that guys like—to hunt stock prices like they're moving
targets." Like many other successful women, Ms. Jean outsources
investing to a financial adviser who presents her with data on
how to reach her long-term goals.  Just 20% of female
breadwinners said they were 'very well prepared' to make wise
financial decisions, versus 45% of their male peers. Alex Nabaum
Financial services companies admit that, historically, they
haven't done a great job of attracting women as customers, but
with women rising fast in the income and manag