Google on Launching an Analytics MOOC and Taking Data-Driven
Actions  Analytics. It could be the deepest, darkest mystery in
your organization, served up by a few select tech wizards, or it
might be the solitary master by which all company decisions
begin and end. In all likelihood, it’s somewhere in between.  No
matter where you fit on the spectrum of analytics know-how,
data-driven decision-making is here to stay. With millions of
users, Google Analytics is among the tools well entrenched in
paving the road to actionable data. And a business’ choices when
it comes to analytics services are many, with one tool rarely
being a one-stop solution (for full disclosure, GA is one of
several analytics tools HBR uses to parse its online data). So
not only do we have to learn how to use analytics technology, we
need to become more data fluent and confident in how to go from
a collection of insights to action. And we have to do all of
this while maintaining an empathetic connection to our users and
customers.  For som