Bloomberg Businessweek's New E-Cig Cover Also Comes in GIF Form
Everybody knows that Bloomberg Businessweek's design team is
damn good at what they do. What's truly impressive is how often
they out-do themselves. Take this week's cover about
e-cigarettes, for instance. It's a hypnotic animated GIF!  Of
course, the magazine on the newsstands just has a regular cover:
a portrait of a Marlboro man obscured by vapor, smoking an
e-cig. But online, where the Bloomberg Businessweek covers
arguably attract more attention, the cover is literally
smoking—and blinking.  Why yes, I would like to read the full
cover story about e-cigs on the eve of FDA regulations… [Richard
Turley]