Method to the Madness: Meet the men that re-branded Microsoft,
and learn how they did it   This is not Apple. This is not
Google. This is Microsoft. And this is a technology company that
is unlike any other company out there. This is the sleeping
giant of the technology industry. But, Microsoft sleeps no
more. Albert Shum and Todd Simmons the men that have awakened
Microsoft.  Albert Shum is the General Manager of Windows Phone
Design and is the man that is mostly responsible for the new
‘Metro’ interface that purveys through every aspect of
Microsoft’s product ethos.  Todd Simmons is the Executive
Creative Director of Wolff Olins, the “International Brand
Consultants” that Microsoft hired to re-imagine their public
figure. He is the man responsible for the dramatically different
advertising campaign that Microsoft has undertaken to recreate
themselves in the public eye.  In a rare undertaking these two
have uploaded a video of a conference in Oslo, Norway where they
discuss the massive amount of work that th