Color Impact Trend 2012  Why is color so important?  Color can
convey more meaning than text and imagery combined. The right
colors can do wonders for a logo, a brochure, and a website.
What might look good in print, might look awful on a computer
screen. But before burning all your logo creating hours on the
difference between ivory, eggshell, and off-white, consider a
few things:  1. Color creates a mood and an emotion. Green
usually symbolizes healthy, growing, alive and happy. Red
dominates with passion and power; attention grabbing, it should
be used with a neutral color(s) only. Navy blue will ignite
feelings of confidence, trust, and success. Black can be
defining and sophisticated, but also, too much can become
mysterious, or evil in certain concepts. White is pure, clean,
and simple, and often refreshing. Orange is vibrant and reminds
most of the fall season and can also be used well with food.
Dark purple will create luxury and royal feelings, while it’s
lighter partner, lavender, is associated with