  interview > greene > greene 9  Greene 9 (1:42) Topic(s): Car
Culture / Efficiency User Comments   © WGBH Educational
Foundation     Creative Commons license: BY-NC  Video Transcript
Actually, my view is that consumers do care about fuel economy
but it's not on their minds when they buy the car. When they buy
a new car they're not thinking about fuel economy. They're
thinking about other things that are more important. Are they
getting a good price for the car, is this going to be a reliable
car, does it have all the features they want, you know, does it
convey who they are, you know, these kinds of things are more
important to them at the time they buy the car.    Research at
the University of California at Davis show—researchers at the
University of California, Davis interviewed about sixty
households in depth about their entire car owning, car buying
history and not one of those households had ever made any
precise calculation or any kind of numerical calculation about
how much it was worth to them to ha