While people are still buzzing about the recent and rare East
Coast earthquake, CafePress has already released a line of "I
survived the 2010 quake" t-shirts. This earthquake survival
memorabilia is sure to help everyone remember how abuzz people
got over something that happens regularly in certain spots
around the world.  Even better, for those who were lucky enough
to give birth during the earthquake, CafePress also has infant-
sized bodysuits as well!  Implications - Consumers in today's
society are drawn to those businesses that can reflect personal
aspects of a customer's life. Businesses that devote their
efforts to creating products that complement unique components
of a client's life will likely generate large amounts of
success.