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PlayBook  March 2013  You are here  Want to reach the mobile
workforce? Advertise during working hours      Rising mobile
workforce providing advertisers with golden opportunity    Focus
on the fundamentals - A quality website  Today's marketplace is
extremely competitive.    If you're a small business or startup
owner, this statement is nothing new to you. But the challenges
of making a name for yourself might be.    Technology is
changing at a faster rate than anytime in history, and companies
are being forced to change with it to meet consumer demands. In
essence, customers expect the same shopping experience online as
they receive inside brick-and-mortar stores - only they expect
it at any hour of the day (or night).    In the rush to employ
new techniques, many businesses are ignoring the fundamentals,
forgetting to constantly update information on their websites or
deploying apps before they really have a plan in place.    If
you fall into this