Sortie En Mer Promotes the Use of Lifejackets Through Fear  By:
Meghan Young - Published: • References: sortieenmer & theverge
The folly of humans often lies in their belief that they are
invincible, the Sortie En Mer website puts that into
perspective. It features an interactive short film that
simulates the experience of drowning. A sunny day turns stormy
and a man is thrown overboard. It is up to the viewer to save
him by scrolling down as fast as he can.  Directed and produced
by Ben Strebel and Wanda Digital / Grouek, the Sortie En Mer
short film cleverly replicates the mental and physical fatigue
experienced when drowning. Soon it becomes too much and the
scrolling ceases and so does the man's life. By terrorizing
their viewers, the agency reinforces an age-old message: Always
where a lifejacket at sea.  The Sortie En Mer website was
created for yachtwear manufacturer Guy Cotten. Stats for
Terrifying Online Drowning Simulators Trending: This Quarter &
Very Hot Traction: 20,414 clicks in 18 w Interest: 3