As an entrepreneur, you're almost certainly going to have to
make some bets that involve putting your company up as the
wager. If you take a chance and you're right on the gamble,
you'll be considered lucky--even smart. Even so, sound business
decisions cannot--and should not--be left to chance.  Michael C.
Mankins, a partner at Bain & Company, has conducted years of
research on how top executives make decisions. What he found is
that "lucky" decisions aren't tied to luck at all. He says that
when Southwest Airlines decided to hedge against the price of
jet fuel in 2007, its success was due to a long process of
intense consideration, investigation, and calculation.  "Good
decisions, like Southwest's, nearly always result from robust
decision processes," he writes in the Harvard Business Review.
On the other side, he says bad decisions "nearly always stem
from procedural or organizational failures."  Below, find three
pitfalls to avoid during the decision-making process.  Don't bet
on "silver-bullet" solutions