How a Twitter doppelgänger resurrected a videogame legend's
career Grill      Molyneux had to admire @PeterMolydeux's
creativity. The updates were like messages from his younger
self, reminding him of the excitement and energy he used to feel
when he was building something the world had never seen before.
Those tweets formed a chorus with the niggling voice inside his
own head urging him to take just one more shot, to try one last
time to make a game that could live up to his mad visions.  On 7
March 2012, Molyneux announced that he was leaving Microsoft to
start an independent game company called 22Cans. The news came
as a shock to many. At Microsoft he had 150 people working on
his games. Now he was investing "substantial amounts" of his own
money to work long hours with a team of about 20. One online wit
suggested the company's name was a "reference to the amount of
beer he consumed on the night he decided to go it alone."  But
@PeterMolydeux seemed to get it. On the day Molyneux announced
his resignation,