SEO News  Dialects, Diversity and Keyword Research  by ,
 Comments  In 1755, the British expelled the Acadians from their
land in modern day Nova Scotia. They made their way down to
Louisiana and soon became known as the Cajuns.  Today, the Cajun
population is estimated to be between 2 million and 5 million
people. That's about the population of Ireland.  So what does
this have to do with search marketing? Well, if you ask most
Americans what a Cajun is today, they will tell you it's a spicy
food. Marketers who venture into global search marketing often
make the same mistake; they will use an auto translation tool
and make assumptions on a single list of keywords in a target
market general language before really getting to know the
cultural dialects and linguistic diversity that may impact the
results they get from their own keyword research.  Cajun is as a
perfect example because it not only has dialect challenges, but
also issues of linguistic diversity within a country where the
majority speak English. Who