Steve Jobs' effect on marketing  Facebook acquisition makes big
splash Facebook acquisition makes big splash  While not
unexpected, the death of Apple cofounder and CEO Steve Jobs in
October triggered an avalanche of reaction from media and
businesspeople. While many claimed his genius lay primarily in
an innate understanding of technology's essential components and
its many applications, others said Jobs' biggest and best talent
was his ability to not only market his products, but also
himself. Some expressed concern about Apple's future without its
enigmatic leader.   Susan Brooks  Thistlethwaite,  The
Washington Post   Steve Jobs ... was a technological genius
whose vision not only shaped an industry, but also our entire
culture. Technology became personal, relational and
revolutionary. With an iPod in your ear, playing your music
downloaded from iTunes, you check your messages on your iPhone
and network using your iPad. Your Apple computer gives you
point-and-click access to a world of knowledge and play.