How Apple's App Store review process hurt Occipital's RedLaser
SDK and my very own 'avit iPhone app  Occipital is the company
behind RedLaser (iTunes link), a hugely-successful barcode
scanning app for the iPhone that is one of the top-selling and
highest-grossing apps on the App Store.  Beyond that, however,
Occipital is a Value Adder, just like Joe Hewitt.  Instead of
being content with having one of the top-selling apps on the App
Store, as a Value Adder, Occipital decided to devote
considerable time, effort, and money into extending the iPhone
platform by sharing their technology and giving any developer
the ability to add 1D barcode scanning to their apps via a
commercial SDK called the RedLaser SDK.  (Occipital takes a
well-deserved 10% cut of commercial apps that use the RedLaser
SDK.)  The RedLaser SDK  The RedLaser SDK is a beautiful plug-
and-play library that makes it trivial to add high-accuracy 1D
barcode scanning for any generation iPhone (not just the 3GS
with its auto-focus camera). This is hug