The Medium and the Message  Posted on  "The Medium and the
Message"  I think Shani’s probably right that cable companies
are in serious-long term trouble due to a failure to adapt to
multiple new platforms. That said, I think the solution is
actually pretty simple. If I were a cable exec, I’d do a couple
of things. First, I’d develop a really terrific, flexible,
strong player that will give viewers confidence that they can
get the same credible user experience online or on their mobile
devices that they get on a television screen.  Second, I’d move
to a la carte subscriptions. I couldn’t care less about most of
the stations I have access to, but I’d definitely pay another
$10 a month for BBC America. I’d probably pay $5 a month for
access to all the installments of Real Housewives whenever I
wanted to see them. I’d pay $10 a month for USA. And I’d
definitely pay for Community and 30 Rock even if I didn’t get
access to any other NBC programming. I bet plans like that would
lure viewers who have dropped their c