How to spot opportunities created by new technology  Inman News
We deal with an amazing variety of different digital devices
every day. We have computers, laptops, cellphones, tablets and
readers -- not to mention stuff we can't see or hold that
resides inside of TVs, cars and who knows where else.  There are
bits of software residing in all of these things. For people who
don't rely on technology to make their business run better,
there's no real need to think about all of this digital stuff at
all. They can simply turn it on and it works -- it may as well
be magic. Purchase decisions are based on cost, basic
functionality, and sending the right social signals about the
user's status and beliefs.  For those of us who use digital
stuff to make our business run better, it's worth understanding
how the ecosystem of digital stuff operates. Knowing how
"digitalness" is expressed through tangible objects, intangible
software and overarching technology themes gives us an
advantage.  Understanding the relationships