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UpLogin  August 2010 Archive for Know Your Market  RSS By: Dairy
Today: Know Your Market, Dairy Today   Competitive Pricing: It’s
What Works for You, Not Your Neighbor  Aug 27, 2010  Spainhour
PS jpegBy Jon Spainhour, Rice Dairy  One of the toughest issues
that dairymen struggle with pertaining to risk management is
their fear that they will be leaving money on the table that
their neighbor didn’t.  Many dairymen that we work with answer
the following question with fear and hostility: “If you sell you
milk at $16.00/cwt. and your neighbor sells it at $16.30/cwt.,
are you going to be able to live with yourself?” The typical
answer is a resounding “Heck, no!” While this is certainly
understandable, as no one likes to feel like someone else got a
better deal than they did, whether it’s buying a car or selling
their milk, I think that it is an attitude that will soon prove
to be damaging to the long-term profitability of dairymen who
choose to subscribe t