    Pam Didner, global integrated marketing manager, Intel Corp.
Published on . 0  Pam Didner, global integrated marketing
manager at Intel Corp., develops and manages worldwide
enterprise and small-business strategies at the chip
manufacturing company. In this role, she is responsible for
audience development, content creation, media planning and
social media outreach on a global scale. In the following
interview with CMO Close-Up, Didner discusses Intel's global
content strategy. CMO Close-Up: How important is content to
Intel's marketing strategy? Pam Didner: Content is the core of
everything we do. Our business marketing communications
strategies are: No. 1, to signal business advantages; No. 2, to
stimulate interest; and No. 3, to engage with IT. To engage with
IT, we need to find relevant topics to interact with them. To
stimulate interest, we need to create compelling content. To
signal business advantages, we need to create compelling content
in the context of relevant topics. It all comes down to ed