Will Kulick attract new fans, sponsors?  March 3rd, 2010  | 
Published in Pro Bowling  |  2 Comments  By Lyle Zikes  MAYBE,
JUST MAYBE, the PBA finally got the break it has needed.  Making
every effort to amplify the Kelly Kulick publicity surge, the
PBA is counting on coverage from the mainstream media since her
Tournament of Champions victory to both expand and intensify
interest in the sport.  More than providing just a temporary
publicity blitz, there is great potential from her triumph being
the symbol of a societal shift. In the eyes of many, Kulick’s
performance repositions pro bowling from a dingy, largely
forgotten pastime to a new-age sport championing egalitarianism
and gender fairness.  The PBA is not on the verge of giving the
NFL a run for its money regarding ratings and TV rights fees.
But it now becomes likely that bowling could develop a bigger
and more motivated following because a significant share of the
population looks favorably on a sport that offers women a chance
to compete against an