For any small business trying to thrive online, there are few
questions more critical or often, confounding: How can we
increase traffic to our business's Website on a budget? And
then, once they're there, how can we convert them to paying
customers?  There are lots of companies, SEO gurus and social
media pundits offering up their solutions, some of them more
legitimate than others. One company we spoke to recently took an
approach that led to a 300% increase in organic search traffic
in just three months.  Corensic, a two-year-old company that
specializes in building tools for multi-core software
developers, is using real-time marketing platform Optify to
analyze their traffic and optimized their site based on their
findings.  "We just pointed Optify at our site and it gave us a
checklist of things to do," said Prashant Sridharan, Corensic's
senior director of marketing. Many of the suggested changes,
such as putting important headings in the proper HTML heading
tags and including keywords in URLs, were eas