Truck Tire Tech - Anatomy Of A Tire  X Terrain Tire Tori Tellem
| Writer Posted September 1, 2006  What Makes it Roll  There was
a covert operation going down at Moab this year. While most
people were deep in the trails, BFGoodrich was out there taking
a survey on concept tread designs for its next-generation all-
terrain. The tiremaker was having people consider each pattern
and rank them, then explain what they liked or hated about what
they saw. If you think about it, it makes sense to draw in the
public before moving forward on any tire idea. Sure, performance
is crucial, but aesthetics? That's nearly as important to a
tire's success.  We spend a lot of time doing comparos and
shootouts in this magazine, but how does the design, material,
and marketing mumbo-jumbo actually factor in to what makes a
tire right for your truck and needs? Once you understand the
genetic makeup and science behind its existence, you'll become a
better shopper. We spoke to engineers, program managers, and
developers at BFG (Gary