Entrepreneur On The Road To Wellness After Firing  By Deborah L.
Cohen   Four years later, sales at Carlsbad, California-based
Sonic Boom Wellness are approaching $2 million. Van Noy's
startup is fighting office sloth by promoting unorthodox
activities such as lunges en route to the restroom and hula-
hoops in the halls. It relies on a social media platform that
encourages employees to interact and inspire each other.  "We
were willing to take a huge risk," said Van Noy, 39, the former
national sales director for American Specialty Health, who said
he was let go during a sales retreat after he raised a "red
flag" about what he perceived to be an outmoded strategy.  "All
the big (wellness) companies were going down the same path -
health assessment, biometric screening and telephonic coaching,"
he said. "We knew the door was left wide open."   "We started to
say, 'Gosh, why isn't anyone using social networking? Why isn't
anyone using high tech for team-based competitions to get
employees healthier?" said Van No