It's not unusual to see the latest and greatest fashions prepped
up behind a huge glass pane when strolling by a retail clothing
store, but the traditional idea of enticing customers to come in
could be replaced by just handling transactions at the glass.
Polo Ralph Lauren has unveiled a unique way to shop in at its
stores, allowing customers to complete purchases by interacting
with the glass window of the building, and is testing the idea
at the flagship location in New York. While we've seen some
fairly obscure ways to shop, picking up a new outfit by tapping
on a huge window may take the cake -- a projector beams 67
inches worth of Ralph Lauren's latest threads onto the store's
window, while a "thin touch foil" mounted on the glass powers
the touchscreen. Apparently customers can shop around the clock
(if you dare wander out on city streets at those odd hours of
the night) by just tapping images of the clothing they want and
swiping their credit cards on the wall-mounted card reader. The
company plans to