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Denver Post      The Denver Post      Wall Drug remains a U.S.
kitschy coup     By Ron Franscell Denver Post Staff Writer
Sunday, April 29, 2001 - WALL, S.D. -      Teddy Hustead,
grandson of the couple who built a one-room pharmacy into an
American roadside institution known worldwide as Wall Drug, sips
coffee from a giddy little Styrofoam cup that says, "Glad you
made it!"      For Pete's sake, it's not like you could miss it!
Wall Drug signs suck you into the vortex of South Dakota's
Badlands like a tractor beam. Sure, they seem discreet enough at
first, like, say, in Antarctica (WALL DRUG - 10,645 MILES) or on
London's double-decker buses (WALL DRUG - 4,378 MILES). But as
you near the center of the giant-jackalope universe, 40 miles
east of Rapid City on Interstate 90, the billboards grow thicker
and more urgent: Wall Drug just ahead ... Watch for Exit 109 ...
EXIT NOW!      You wouldn't want to miss it. For one, all those
signs will mak