March 6th, 2009  When it comes to pay-per-click advertising
campaigns, the most important tools are targeted keywords and
relevant landing pages. For targeted keywords, it is possible to
develop dynamically inserted keywords simply by monitoring
search activity on your site and in your ad campaigns.  Identify
Targeted Keywords  Below are some practical tips to help you
discover the key phrases consumers are typing into search boxes,
and how that knowledge can be used to your advantage.  Here are
some suggestions to help develop dynamic keywords:    • Create
separate campaigns for product groups; ad groups within each
campaign would represent actual products or product types/models
• Take advantage of the “search” function on your ecommerce
site. Talk to your developers to see how you can dynamically
pass pay-per-click keywords through the search function of your
site, so that users will always see dynamically generated
results as generated by your site’s internal search function
Use Dynamic Keyword Inserti