Do people care how environmentally friendly their PC is?  Not
judging by the reaction to the latest ruminations from Steve
Jobs, Apple's chief executive, whose latest bit of blogging,
entitled "A Greener Apple" ( - about the company's past and
future environmental objectives - has drawn noticeably less
interest than his previous one, in which he discussed whether
online music should be sold with or without digital rights
management software.  Compare the number of links to the latter
with those to the former and it's clear that at least in the
blogosphere - which for these purposes is probably a
sufficiently good proxy for the wider computer-buying public -
people get a lot more het up about whether they can play music
bought online on their iPod than on what environmental impact
that same iPod might have when it's ditched for something newer.
The blog indexer Technorati reckons there are 6,200-odd blogs
writing about Jobs's take on DRM, compared to 860 or so about
greening Apple; Google's Blogsearch puts th