Transcript of "Personalized Medicine" Podcast   Adam Dormuth:
Hello and welcome to the National Jewish podcast series. My name
is Adam Dormuth, media relations specialist, and I'm here today
with National Jewish CEO Michael Salem and today we're going to
talk about personalized medicine. So Dr. Salem, let's get
started. How would you define "personalized medicine?"   Michael
Salem, MD: Personalized medicine is a relatively new concept but
it's one that really came into being coincidentally with the
sequencing of the human genome and an enormous amount of
information and new discoveries that really bring forward the
concept of perhaps practicing medicine in a more precise
fashion. Now medicine, for as good as we are in this country,
and what we do at National Jewish, is still largely reactive in
nature. Something happens, you have a series of symptoms, and
you go and seek treatment in a reactive way. Well now, the
concept is that we'll utilize the fruits of the sequencing of
the human genome and all of the amo