Corporate social responsibility  Today, we hear the term
corporate social responsibility (CSR) all the time - and
understand that businesses cannot afford to ignore their
responsibilities to society as a whole. For companies, CSR is
about recognising the needs of their stakeholders in the
broadest sense, understanding the risks and opportunities those
needs create, and responding to the needs publicly and
consistently.  In practice, companies must identify and work to
improve their impact on the environment, their people, the
marketplace and the wider community. But while the direct social
and environmental impact of some industries, such as oil and
gas, is relatively clear, it is less self-evident to companies
in the communications industry. As a communications provider,
what should you focus on to understand and meet your
responsibilities? And how can you reap the optimal benefits of
CSR for your business and your stakeholders?  How PwC can help
Every communications operator’s situation is unique. PwC’s de