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Popcorn Costs So Much at the Movies  And Other Pricing Puzzles
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Why Popcorn Costs So Much at the Movies, And Other Pricing
Puzzles unravels the pricing mysteries we encounter every day.
Have you ever wondered why all movies, whether blockbusters or
duds, have the same ticket prices? Why sometimes there are free
lunches? Why so many prices end with "9"? Why ink cartridges can
cost as much as printers? Why merchants offer sales, coupons,
and rebates? Why long lines are good for shoppers? Why men earn
more than women, around the globe a" and why they always will?
Richard McKenzie goes on to show how the 9/11 terrorists still
kill Americans every day, because their attack distorted the
perceived risks and relative prices of air vs. automobile
travel, and jacked up both security costs and flight delays.
Professor McKenzie also explores the unintended consequences of
well-meaning efforts to spur t