How Gas Guru is the app for gas guzzlers out there  Initially,
YP's new Gas Guru app was a mystery to me. With nearly all of
the features found in its original YP app, why would the company
go through the trouble of building a seemingly redundant app?
The answer, YP told me, was to better capture an audience
through a specific purpose-based app. Sure, much of the gas
station location and pricing information is available on YP's
main app, but the company hoped to nab users who were
specifically searching for gas-centric apps.  YP's strategy is
indicative of the challenges that even the largest brands have
in … Read more