Why you need a social customer service program  2 November 2012
We’d like to start today’s article with a question related to
the way you see that businesses should behave in social media:
does it matter to you if a company has a social customer service
program? We bet that you, as a user, have at least once asked a
company a question on their Facebook page or Twitter account and
so on. Did they answer in due time? Was it a satisfying customer
experience?  Think of these questions and then think about the
fact that your customers and your audience may be doing the same
in relation to your business. They expect you to: - answer their
questions - help them or offer them support in relation to your
products and services - be nice and polite to them - offer them
the information they need - provide them with solutions and
always keep calm - raise to their expectations.  Apparently,
these are easy things to achieve, but you’d be surprised of how
many companies can’t cover their bottom lines and accomplish
these th