The numbers behind the social networking surge are startling:
Facebook has more than 600 million active monthly users that the
Web site reports spend close to 22 billion minutes daily on the
site. While those numbers sound mind-numbingly high, small
businesses should see them as dollar signs.  Clara Shih, author
of The Facebook Era and the founder of social media company
Hearsay Social, said Facebook has given rise to a new consumer
psychology and businesses need to embrace the new-found
accessibility by making sure their social media practices work
in their favor rather than an uncontrolled liability.  Shih
offered the following tips for small businesses on how to
embrace social media to generate business and boost their bottom
lines:  Q: LinkedIn, Facebook, Twitter… how do you as a business
decide which one to use?  A: Companies need to be aware of who
their customers are and with over 700 million active users
across these three sites alone, it’s becoming increasing tough
to ignore. I think the No.1 rule is