Twitter Trends As minimalist branding strategies are becoming
more appealing to the average consumer, Gibbs Honey packaging is
sure to hit that sweet spot for most of the shoppers seeing it
on the shop shelf. Based on the use of a plain mason jar with a
black metal lid, the product appeals with its aesthetic clarity
and its transparent view of the scrumptious color inside.
Russell Gibbs employed a single black hexagon to tie in tonally
with the dark cap and has it represent the honeycomb in its most
reduced unit. The letter G has been inscribed in the center to
signify the name of the brand. The glass container has been
otherwise kept nearly clear of any text to invite its reuse
later on. Gibbs Honey packaging incorporates a hexagonal tag
that provides additional information about the designer's
delicious family-made spread.