The campaign against genetically engineered foods didn't
disappear with California's defeat of Proposition 37, which
would have required the labeling of most foods containing
bioengineered ingredients. Instead, it morphed into the GMO
Inside campaign, which is behind a Colorado lawsuit that claims
Goldfish crackers shouldn't be labeled as "natural" because they
contain genetically engineered soybean oil.    Until a couple of
years ago, Ben & Jerry's ice cream was labeled as natural. Then
the company came under pressure because the ice cream contained,
among other things, partially hydrogenated soybean oil. Unlike
genetically engineered foods, for which there is little if any
evidence of harm to human health, partially hydrogenated oil has
been implicated as an artery-clogging ingredient to be avoided.
And you can bet the soybean oil didn't hydrogenate itself.
Given how far food science has come, and the fact that consumers
are so confused about what natural means, the FDA should do the
admittedly difficul