146666All those pop-up stores opening up in unexpected locations
around town aren't designed to amuse you. They're part of a
devious plot to trigger certain chemicals in your brain so that
you'll open your wallet and mindlessly hand over every penny you
have in your wallet to the person standing behind the register.
Really.  According to retail experts, the biggest obstacle to
getting the public to begin shopping again isn't that people
don't have any money. It's the feeling of guilt that is now
consuming us:   The problem with these overpowering feelings of
guilt: They get in the way of the dopamine that would normally
flood your brain when you browse for clothes, try them on, and
buy them. So retailers need to come up with a way to "short-
circuit" your brain. And that's where the pop-up store comes in!
Guilt is running so high these days that many people are simply
not going into stores in order to avoid the temptation to buy,
retail executives say... In response, some brands are trying to
catch consumers