Demystifying Google AdWords Enhanced Campaigns  Demystifying
Google AdWords Enhanced Campaigns  Adwords Enhanced Campaigns
are being rolled out to Adwords accounts from February 2013 and
all campaigns will automatically upgrade at around mid 2013.
Here’s a video that helps explain the concept:  What are
Enhanced Campaigns?  Google has updated Adwords to reflect the
growing use of multiple devices to access the web, such as
computers, laptops, tablets and mobile phones. Google says
Adwords ‘lets you capture the power of context’, ‘context such
as location, time of day and device matter and provide you more
opportunities to reach people with more relevant messages’. So,
advertisers can more easily reach customers with ads that are
more suited to their search context.  From one campaign, bids
can be adjusted across devices, for time of day and for
location. For example, a pizza takeaway can target a radius of
10 miles around their store and can increase bids for
prospective customers within 5 miles of the store