By Ethan Lyon, Senior Writer  In a time when brown bags have, in
some areas, replaced the iconic Tiffany blue and Hermes orange,
green luxury can curb the guilt some affluent shoppers and
travelers face when spending large. Some luxury brands are
looking towards positive impact to overshadow many of the
negative attitudes towards excessive spending. From hoteliers to
iconic auto brands like BMW and Lexus to high-end eyewear, we
will explore the many ways in which the luxury industry is
adding a splash of green to their colors.  —Many luxury brands
cannot ignore the emerging generation of eco-conscious shoppers.
For many, green is the color of money and nature. Combination of
the two is a powerful product that speaks to more than
functionality, but to the sustainability of our future. Iconic
brands are adding green to their company colors in an attempt to
appeal to the eco-conscious buyer. Green VS Guilt —As luxury
brands find new ways of enticing affluent buyers, a splash of
green might be appealing for the c