Kathryn Harrigan  Managing Maturing Businesses: Restructuring
Declining Industries and Revitalizing Troubled Operations  While
fully two-thirds of all businesses in the United States, Western
Europe, and Japan are experiencing stagnant or slowing demand,
most companies in these categories are either unaware of their
true situation or do not dare to confront it. Blind to
alternatives beyond complete divestiture or milking the
investment, they dread the coming of the "endgame"—the latter
half of a product's life cycle or an industry's evolution. This
critically important new book shows managers how to play the
endgame to win—how to guide their firms to prosperity in the
face of slowing demand. Divesting or milking may be the best
answer in some cases; however, alternative strategies may
actually produce healthy cash flows and high return on
investment in industries that appeared to be hopeless.
Harrigan's strategies include increasing the investment to
dominate or gain competitive advantage in a field; employin