Fast Company  Mind Games  According to the people at Play, whose
clients include some of the world's most serious companies, the
best ideas come from playful minds. And the way to tap into
playful minds is to play -- together.  Where is it written that
important assignments must be carried out with an air of grim
determination? That breakthrough ideas can only emerge in a
business-as-usual environment? That work must always feel like,
well, work?  Here's a glimpse of the creative process at Play, a
boutique marketing agency tucked in the historic Shockoe Bottom
neighborhood of Richmond, Virginia: The corner office is usually
called the "playroom," but a hastily scrawled sign has
temporarily dubbed it the "hall of justice." The 20 or so staff
members in the room are instructed to invent their own
superheroes, create costumes for them, figure out their
superpowers, and invent Clark Kent-like alter egos. "You have 10
minutes," declares Courtney Page, 27, who's leading the
exercise. Page starts by trading the blu