TV pulls the strings for college football  ESPN and other
networks are paying most of the bills, and USC and Athletic
Director Pat Haden will go with the flow of money.  College
football is upon us. Think of it as four months of tailgate
parties and ESPN making bank deposits.  It will end in January
at the Rose Bowl with Alabama playing somebody for the national
title.  Pat Haden sits at his temporary desk in his temporary
office in a shopping mall near the USC campus and declares,
rather bravely, "I'm not the football director, I'm the athletic
director." A few minutes later, he shrugs and comes to his
senses.  "I get it," he says. "I know."   He is in these
temporary digs because the traditional athletic department home,
Heritage Hall, is being remodeled, upgraded, slicked up a bit.
Nothing wrong there. Why shouldn't it be like the sport that
supports it?  College football is booming. It's a good show,
compelling and unscripted entertainment. What used to be 1:30
every Saturday afternoon in the fall is now