Differences Between Aims and Objectives  Extracts from this
essay...   Aims and Objectives Differences The differences
between a business aim and a business objective are that aims
are longer term goals such as maximising profits over a set time
period. Objectives are a lot more specific to aims were they are
targets which are set to help achieve the overall aims of the
business. Aims are like smaller goals that a business sets to
help achieve their overall objectives. A common business aim
would be to expand into other countries. The objective would
then be to reach a profit of 100,000 within the first two years.
A SMART objective will have to comply with the following
criteria: Specific - Objectives should be specific and clearly
state what the business hopes to achieve. For example a common
business aim is increasing their profits. Measurable - The
business should be able to measure whether they are meeting
their set objectives. For example if a business's profits
increase by %15 then they have reached t