Not everyone wants a cheap, no-frills degree  Higher education’s
financial squeeze will worsen, predicts a Moody’s report. All
the traditional revenue sources — tuition, state and federal
funding, endowments and philanthropy — are under pressure.  The
end is not nigh for U.S. colleges and universities, argues
Robert J. Sternberg, provost and professor of psychology and
education at Oklahoma State, in the Chronicle of Higher Ed.
Some people want the cheapest education possible that will get
them the job they want. Others want much more: nice dormitories,
diverse student activities, world-famous professors, top-flight
institutional reputation—and are willing to pay for it. An
advantage of the higher-education market is that financial aid
is often available to help students reach beyond what they
normally could afford.  Second, students are not merely
consumers of higher education; they also actively construct
their college careers. They develop a plan for their coursework,
their project work, their extracurric