Friday 26 December 2014  Forget the Guinness publicity shots,
drinks giant Diageo doesn't need us  Published 17/06/2013 |
17:00  Iconic: the Guinness brewery at St James’s Gate, Dublin.
But our relationship with the brand is more complicated than
many realise. Iconic: the Guinness brewery at St James’s Gate,
Dublin. But our relationship with the brand is more complicated
than many realise.  OTHER countries do state dinners and 21-gun
salutes but it often seems that no visit to Ireland by a foreign
leader is complete without a visit to a pub and a pint of
Guinness.  We all know the pictures of grinning presidents,
monarchs and prime ministers holding up a pint of the black
stuff and then gulping it back. Even the 85-year-old Queen
Elizabeth was offered an early morning pint during her visit to
Ireland last year – an offer that, like most non-problem
drinkers, she felt it was too early to accept.  All these photo
opportunities convey a simple message that nothing is more Irish
than Guinness.  In truth, the rela