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ad blitz  Ashish Tripathi, TNN Feb 21, 2012, 05.57AM IST (Uttar
Pradesh chief minister…)  LUCKNOW: A young girl thanks Behenji
for raising the quality of higher education and putting a check
on education mafia and providing students opportunities in UP.
A relaxed housewife sends her to college, saying, "Ab hum din ho
ya raat, bina kisi chinta ke aa ja sakte hain, koi chhedkhani ka
dar nahi. Dhanyawad Behenji (Day or night, now we can venture
out without any fear. Thank you Behenji)."  A Muslim youth says
'shukriya' (thanks) to Behenji for providing a 'secure'
atmosphere in UP where minorities can live with self-respect.
These are visuals from a new series of short TV ads the BSP
started airing from Monday, marking a shift in the message the
CM is trying to get across. So far, the BSP had focused on long-
format ads, listing the work Maya had done for dalits, the
marginalised, urban poor, minorities and the memorials she had
built. The central t