H&M Is Sorry It Used a Tan Supermodel to Sell Swimsuits, Guys
Retailer H&M is deeply sorry it attempted to sell swimwear using
images of a sexy, tanned Victoria's Secret fashion model, the
AFP reports.  Ads for the company's 2012 swim line were subject
to recent criticism abroad, when dermatologists and
spokespersons for cancer foundations began claiming model
Isabeli Fontana's ultra-bronzed complexion would put the PYTs
(Pasty Young Things) of Europe at a greater risk of developing
skin cancer by encouraging them to tan.  If not for H&M and its
hairbrained idea to put a tanned supermodel in a bikini, those
young people would never have dreamed of setting foot in the sun
in their maillots.  In an op-ed published Thursday in Sweden's
largest newspaper, Dagens Nyheter, the Swedish Cancer Society
accused H&M of promoting a "deadly" beauty ideal, adding that
the company would, "through its latest advertising campaign not
only sell more bathing suits but also contribute to more people
dying from skin cancer."  In