  Diversity recruiting: getting it right  By Aaron Green,
6/18/2007  While it's good to recognize the importance of
diversity recruiting, it's better to implement it effectively at
your company.  Consider that while the Census Bureau recently
reported that the US minority population now exceeds 100 million
people, the country is not nearly as diverse as it will be in
the future. Seventy-five percent of this country's expected
population growth will come from immigrants and their children.
These are the people you will need to recruit to fill your job
openings. These are also the people who make up your customer
base and who look for products and services geared toward their
cultural preferences.  As these population trends come to
fruition, companies that are not successful at diversity
recruiting will lose ground to those who are successful at it.
In other words, diversity recruiting and mainstream recruiting
are merging and becoming one and the same.  There are a few
major steps businesses can take to incor