New study finds brands still lack expertise in deploying
effective content marketing campaigns.  Brands missed content
opportunities in 2012, could it be time to outsource?  to read
As the end of the year approaches, new studies will surface
showing trends that shaped the marketing world over the past 12
months. Most recently, IMN released its “How Engaged Are Your
Customers?” report, which evaluated specific promotional
channels to determine where business professionals funneled
their attention this past year. The data overwhelmingly showed
that content marketing remains a tactic used by a significant
percentage of companies.  Editorial CalendarHowever, the report
also indicates that organizations must improve their deployment
of content creation efforts to drive deeper audience engagement
and build brand awareness. Perhaps most impacting was IMN’s
discovery that finding relevant content and internal resource
remains the biggest cited constraints to effective audience
targeting and content marketing campaig