Archive for Tuesday, October 15, 2002  CBS ‘Early Show’ looks to
raise ratings  October 15, 2002   CBS finally has its starting
lineup for the morning in place.  The network will announce that
"The Early Show" will go to a quartet of anchors: Harry Smith,
Hannah Storm, Julie Chen and Rene Syler, a 39-year-old
newscaster from the CBS station in Dallas with no network TV
experience.  It's the third time in six years that CBS is
tweaking its format and changing its morning anchors the result
of the network's inability to compete seriously in the ratings
with NBC's "Today" and ABC's "Good Morning America."  Just how
different the new "Early Show" will look from the one fronted by
Bryant Gumbel, who left in May, and Jane Clayson, who departed
last month, won't be known until the new players get in front of
the camera in a few weeks.  But CBS' willingness to try and try
again shows how valuable morning-TV real estate can be.  In
prime time, cable has steadily chipped away at the networks'
audience share. But the co