4 Digital-advertising Trend In 2015  By Hamish Russell|August 9,
2015|Marketing|0 comments  Marketers often consider content to
be digital currency. We have seen how it is rapidly changing
under the influence of new media and social networks, shaped to
be as useful and as fitting to the user as possible. So what are
the most noteworthy trends of content marketing in 2015?  Native
storytelling  BuzzFeed is the platform, which introduced the
concept of Native Advertising and the revealed its full
potential with the world. This type of advertising is considered
as part of the review sites, takes into account the area and
does not cause rejection of the audience; it is ‘woven’ into the
mainstream content and matches it to the format and content.
BuzzFeed itself describes its role in this process of
advertising as an ‘aid to other companies in the creation of
authentic history’. The method is widely used by savvy marketing
businesses, such as Gravitate or HTP Digital, a prosperous UK-
based b2b digital marketing co