MediaVest's Terkelsen Makes First Big Hire in New Analytics
Director | Adweek  MediaVest's Terkelsen Starts to Make Mark
First big hire for new CEO  MediaVest USA has named a new
analytics director, Brian Terkelsen's first major hire since
becoming CEO in June and a sign of the importance he plans to
put on data-driven marketing at the agency.  Larry Davis-Swing
joins MediaVest from Symphony IRI, where he was chief analytics
contact for IRI clients. He previously held analytics positions
at Omnicom’s Organic and Mindshare. In his newly created role,
Davis-Swing, who was named svp, will be assigned with taking
data-driven approaches for clients. He’ll serve on the executive
committee and report to Terkelsen.  “As our sources of data
continue to grow, we are quickly moving into an era where it's
not about what we can measure, but what we do with that
measurement to determine how consumers will interact with our
brands," Terkelsen said in a statement. "By harnessing data, we
can create meaningful experiences th