Program Overview  Marketing represents a key function and
managerial philosophy of contemporary organizations. It is
essential for the effective managing of both for profit and
nonprofit organizations. Marketing involves creating products
and services, communicating their value, and managing customer
relationships based on a thorough understanding of customers’
needs and wants. The tasks of marketing managers include
determining the firm’s competitive market position and strategy,
and formulating the optimum marketing mix: the product
portfolio, communication, pricing and distribution strategies.
The Marketing program emphasizes a managerial approach and is
designed to train marketing professionals who are globally-
oriented business leaders. The curriculum stresses analysis,
critical thinking and decision making in the marketing process.