You may not have heard of Mitch Lowe, but you’ve almost
certainly used one of his products. As the co-founder of Netflix
and former president of Redbox, Lowe has been instrumental in
revitalizing the movie rental industry.  Lowe’s first creation
was the Video Droid, an early movie rental machine back in the
80s. He sold it to a Japanese company and started opening video
rental stores (back when those were still profitable). After
sensing the switch to online content, he and Marc Randolph came
up with the idea for Netflix. The rest, as they say, is history.
In the latest installment of Mediabistro’s So What Do You Do?,
Lowe spoke about the ever changing world of the video business:
How do you see [Netflix and Redbox] evolving now?  The business
is changing in the favor of Netflix. There’s still the segment
of the population that’ll own a DVD player for the next three to
five years, but it’s shrinking. Also, they’re shrinking the
number of hours they’re using a DVD for. It’s mostly because
their children are