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Sales: $1,223,432  2012 USA Presidential Candidate Logos  admin
Thu, 06/30/2011 - 10:30   "Logos are that first handshake with a
voter," said Ty Fujimura, a graphic designer who blogs about
design, including political art. "They provide an initial touch
point, so they should express exactly what the candidate wants
to be seen as, whether that's reliable, loyal, honest or perhaps
'maverick.'"  But how do campaigns come up with these designs?
Through collaboration and research, designers and campaign staff
can spend days shaping their ideal logo, which often gets
tweaked along the way to fit a candidate's evolving campaign
strategy.  And with the standard color scheme including red,
white and blue mixed with stars and stripes, designers say the
hardest part is creating something unique.  "In our business,
there's nothing truly original," said Michael Williams, designer
of the 2012 logo for former Republican Louisiana Gov. Buddy
Roemer, who formed a pre