Yeah, I’m a Hipster. You Should Thank Me for It.  Arts,
entertainment, and more. Sept. 23 2013 11:55 PM  It’s Hip to Be
Hip, Too  Owning my identity as a hipster, our generation’s most
reviled cultural stereotype.  Hipster and Proud A collection of
the author's Instagrams.  Photos courtesy Luke O'Neil.  Those of
us in our 30s and younger have come of age during a time of
incessant media-based self-reflection. Not of the meaningful,
“Where do I fit into the universe?” kind that might've passed
for existential maturation in a more philosophical era, but of a
more superficial stripe. “What is my personal brand?” we ask
ourselves. It's something that was a lot easier to answer in the
past, when there were only so many to choose from, and when a
career or class did most of the heavy lifting for you. Today the
perpetually splintering brackets of contemporary demographic
specificity engender an eternal anxiety of self, one in which
we're meant to renew our vows of identity with regularity. And
the choices are many.