I'm searching for Google alternatives  Are the tectonic plates
in the search market starting to move? You wouldn't think so
from the seemingly unstoppable march of Google, but recently
there have been some interesting straws in the wind. I know it
takes a long time before straws in the wind become a haystack,
but they are worth considering. The theme is a move away from
what has been described as "supply side" search - reflecting the
needs of producers - towards demand side: a shift towards
results being determined by what you want as opposed what is
generated by corporate algorithms.  Search engines are becoming
dominated by advertisers. This is especially true of Google,
which is generally accepted as being "clean" in terms of
separating paid advertisements from sponsored ones. The
contextual ads on the right of the screen and immediately above
the results are paid for. That's fine. But so, in an indirect
way, are the "clean" results because they are often the
consequence of "search engine optimisation", a