where the writers are Book Signing - is it really worth it?
Sleeper Cell  I've talked to a bunch of a Authors from time to
time concerning book signing.  Most seem to indicate that it's a
waste of gas and time and if you are lucky you may sell  20
books.  That selling out of the car trunk and storing books in
the garage is the result.  That all books are not marketed the
same.  That as a consequence you have to find a marketing and
promotion niche to get the job done.  That you best result is
"seeding" the marketplace through friends, associations,
organizations and PR efforts.  That most tabloids will not
accept self-publishers.   Ralph L. McNeal, Sr.  Author: Sleeper
Cell (Rel. Oct. 2009