Web Content Extraction: A WhizBang! Approach        Bookmark and
Share  If you know nothing else about Bob Sherwin, co-founder,
president, and CEO of WhizBang! Labs (www.whizbang.com), you've
got to recognize his flair for naming companies and products.
Not only did he call his data extraction company WhizBang! Labs,
the first product out the door from the Labs was named FlipDog
(www.flipdog.com). It's a job-hunting site. The WhizBang! name
choice verged on the accidental. "When we were in meetings
discussing the concepts that became the company, we had two
fancy names and a third, WhizBang!, because we thought it was
such incredible, whizbang technology. By the time we actually
formed the company, the WhizBang! name was the one that stuck."
The extraction technology that Sherwin considers so whizbang
wonderful consists of a unique approach to scouring the Web for
current, very specific forms of information. FlipDog, for
example, checks company Web sites for hyperlinks to pages that
list job opportunities. I