Friday, January 13, 2012  Sanofi vs Novartis: Paul Sorvino vs.
Paula Deen  It is rumored that celebrity southern-style chef
Paula Deen will soon announce that she has diabetes (surprise)
and that she is a spokesperson for Novartis's diabetes franchise
(see "Rumors Say Paula Deen Has Diabetes, Will Work for
Novartis"). She will compete with Paul Sorvino and daughter who
are currently the diabetes spokespeople for Sanofi (see
"Diabetes Costars").  How Novartis plans to position Deen as a
spokesperson for diabetes awareness should really be
interesting. She's not much of a proponent for healthy lifestyle
changes, which PhRMA recommends should be part of every direct-
to-consumer advertising campaign.  According to the article
cited above, "Deen has faced withering criticism for the high
amounts of fat, salt and sugar in her dishes. When Deen’s
cookbook for kids, 'Lunch-Box Set,' was published in 2009,
Barbara Walters asked her, 'You tell kids to have cheesecake for
breakfast. You tell them to have chocolate cake