2009 Lamborghini Gallardo  Roy Ritchie  I turn around and see
something so upsetting that I almost drop a differential on the
ground. Someone is affixing a black and gold Lamborghini badge
to the hood of a completely naked Gallardo body within seconds
of its arrival on the production line. Already?! It doesn't even
have an engine in it! No, No, No! This is Italy, the birthplace
of opera, for crying out loud! The Lamborghini badge is supposed
to be screwed on during a formal crowning ceremony in an
incense-filled booth at the end of the assembly line. A teary-
eyed Italian engineer should decree the vehicle worthy by
signing the build sheet with an oxblood fountain pen while
white-gloved courtiers carefully apply the badge to the hood.
Onlookers should weep.  But no. The little badge is
unceremoniously attached at the very first station on the
production line. I blame the Germans.  It's likely that the lack
of such elaborate ceremonies is at least partially responsible
for the fact that Lamborghini now produces