Effective Social Media Strategies – Four Tips, Four Benefits  C
ompanies that incorporate best practices in their approach to
social media can get the maximum benefit from social media
initiatives.  by Madhur Chaturvedi  chaturvedi headshot  With
the explosion of social media usage around the world, social
media websites have become an important platform for businesses
to engage with customers, prospects, employees, and candidates.
For customer interactions, companies use external social media
platforms to engage with existing and prospective customers,
reinforce brand messaging, influence customer opinions, provide
targeted offers, and service customer more efficiently. In
hiring, companies are using these platforms to reach out to and
engage with prospective employees in a more targeted and
engaging manner. In employee engagement, companies are deploying
internal social media tools to drive greater employee
engagement, collaboration, and productivity. In new product
development and launch, companies are usi