Go to where the people are  Maybe appearing on 'The Colbert
Report' to plug a book wasn't really a sellout.  All right, I
admit it. I sold out. Last Wednesday night, I went on “The
Colbert Report,” and I can't quite shake the feeling that I made
a pact with the devil.  But did I?  I published a book four
months ago, and everyone knows a sit-down with Stephen Colbert
gives book sales a healthy bump.  So when a "Report" producer
called last month to invite me to the show, I said what any
author eager to sell more books would say: "Heck, yes!"  Then
invitee remorse set in.  For one thing, I am perhaps the only
person in my age group who doesn't watch the show -- I'd just
heard about it. Colbert plays passionately ignorant television
pundit "Colbert," brilliantly sending up the talking-head
industry. For another, unlike most writers I know, I never
nurtured an appreciation for satire. I like to think of myself
as an earnest person. Sure, I make fun of issues, viewpoints and
people, but I generally don't do it in