Clear Channel Radio Launches Ad System | Adweek  Clear Channel
Radio Launches Ad System   Clear Channel Radio is rolling out a
proprietary system that allows advertisers to more precisely
place units against programming content or other ads.  Three
advertisers -- Visa, Geico and Walmart -- have tested the
technology, which works much like Internet ad insertion systems.
While the practice of placing ads against content isn't new,
Clear Channel's new system shortens the lead time for
advertisers and provides more precise customization.  "We could
do this manually, but this allows us to price a campaign in
moments, get the campaign on the air in days, rather than weeks
and minimize the risk of errors," said Jeff Howard, president of
Clear Channel Radio Sales. "We want to make radio easier to buy.
Purchasing radio has been very clunky in the past."  For Geico,
Horizon Media placed ads near insertions touting automakers and
car dealers. Also factored into the placement were precise
daypart requirements to run 15