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It is also where you will find the Bridging New & Old social
media interview series which led to Social Media's Collective
Wisdom: Simplifying Marketing With Social Media, an e-book,
based on the first 26 interviews.    Current Articles | RSS
Feed RSS Feed  Why Bother With Social Media Marketing Strategy?
why bother with social media marketing    3 Reasons For
Bothering With Social Media   1. It's where your customers are
hanging out, interacting, learning and determining whether you
are worth doing business with.  2. It's an important part of how
businesses get found online.  3. It's a powerful means for
building relationships with customers.  That said, especially
for a business, social media alone isn't enough. However, you
don't want to ignore it. You need to integrate it into your
overall business plan and develop a social m