"This ad is Godzilla, I am Japan. Boom."  "Fuck this ad, he
looks like Howard from the Halifax ads."  These are two YouTube
comments on an ad we recently made. Good or bad, it's all real,
happening now, and it's powerful. Ask Jemima.  Twitter, Facebook
and the comments on your latest YouTube upload will tell you,
whether you're a client or an agency, in real-time whether
people like what you've done or hate it. Granted, it's not a
Wednesday-night focus group of 13 carefully selected housewives
and it harbours the occasional freak, but it's a harsh,
thrilling and, more importantly, real-time, 1,000-strong report
on your efforts as they happen. The entertainment industry has
been facing these obstacles for a while.  What's a new
definition of success? A million hits on YouTube? A million bums
off the sofa? What If we dropped our previous vanities (last
year's awards winners etc) and made these figures our measures
of success?  Well, the One brand is doing something cool. I
don't see this ad getting a million hi