PRESIDENT of the newly renamed Marquee Event Group in Austin,
Texas, Damon Holditch, CSEP, CERP, purchased his party rental
business in 1985 and turned it into one of the top party rental
companies in the area. In 2000, he painted all his trucks bright
fuchsia so they would be instantly recognizable on the road.
Then in January, Holditch decided he wanted his company's name
to be as easy to remember as his trucks are. So he changed
“Austin RentAll Party” to “Marquee Event Group,” which
officially launched on Aug. 30.  SPECIAL EVENTS MAGAZINE: What
prompted the name change?  DAMON HOLDITCH: In Austin, there are
no less than five companies that have the words “Austin,”
“party” or “rental” in their names in some fashion. Even though
we had the pink trucks, it was still very confusing, and clients
were going someplace else when they'd think they were coming to
us. So we felt we had to set ourselves apart.  Q: How did you
decide on the new name?  A: Our name was Austin RentAll Party,
and that really didn't flow we