   Nick: I say just let him go back to being a straight play-by-
play guy. I don’t buy him as a heel. In fact, and I think this
is the reason why most people have never liked Michael Cole, I
don’t buy him as an announcer period. He has no passion for his
job and it’s apparent in his announcing. He goes through the
motions, spitting lines that you can really tell are being fed
to him or written. Listen to him try and sell the WWE Studios
movie trailers. You can honestly tell he’s never seen any of the
movies that he claims are "so good." Listen to him call "The
Chaperone" this year’s "field trip comedy." He’s reading it off
a non-existent teleprompter. It completely lacks passion. Cole
is the Ron Burgundy of wrestling announcing.  People loved Jim
Ross because whether or not he saw the movies, he made you
believe he did. He made you believe that the current WWE product
was must-see, and he made you believe that he was genuinely into
and affected by the product. So I think the reason why there are
so many mixed