KVIE Store     Behind the Scenes   George de la Mora Executive
Director, MAAP  Profile produced by Jen Fischer   George de la
Mora was born in Mexico, and raised in Los Angeles, but today
this former financial analyst is firmly planted in the Central
Valley. He's shifted his focus from businessman to healthcare
leader.  Today, De la Mora is the Executive director of the
Mexican-American Alcoholism Program, or MAAP.. The organization
was established in 1976 as a community treatment program. It has
since expanded to four locations throughout Sacramento and Galt.
When de la Mora took over in 1998, he realized that MAAP would
have to expand yet again to serve the community's growing needs.
To address those needs, in December MAAP opened this community
clinic. It's open to anyone who needs medical attention, but
MAAP has grown into the largest service provider for Latinos in
the Greater Sacramento area.  In addition to the community
clinics and group homes, De La Mora says MAAP has works closely
with several scho