Social Media  SONR is a Terrible, Terrible Idea That Simply
Won't Work   I seem to be going through a love-hate relationship
with web apps at the moment. I wasn't going to post about this
one, but I just spotted a post by Richard MacManus on the
subject and I think he got it very, very wrong. The service in
question is SONR, a frankly under-baked service that (allegedly)
allows you to track your podcast statistics. Richard writes:  I
get a lot of product pitches by email every day, but few of them
are really compelling enough to grab my attention. But this one
did, perhaps because it is a product that promises a much-needed
media tracking solution. In this case, podcasting statistics
(and later video-blogging). From the SONR homepage:  "SONR
(Sonar) is a media tracking tool for content providers.
Specifically geared towards podcasters (and later, publishers of
video content), SONR's goal is to provide detailed information
on how listeners interact with your content. Currently, most
podcasters only know when a