Drink giants' plans to fuel binge Britain  · £20,000 bonuses for
pub managers who exceed targets · Staff race to sell more shots
The drinks industry is planning a ruthless campaign of economic
incentives and psychological tricks to get customers to drink as
much as possible when licensing laws are relaxed, The Observer
can reveal.  Managers of massive 'vertical drinking' pubs are
being offered bonuses worth up to £20,000 a year if they beat
targets as the industry moves to exploit Britain's binge
drinking culture.  Managers are so concerned about the
consequences of the pressure to sell that they have laid bare a
litany of tricks and sharp practices that will be used to
maximise profits once 24-hour opening is legalised next month.
Managers for many of the big chain pubs dominating Britain's
city centres are being ordered to draw up business development
plans explaining how they will keep people in their pubs after
11pm and offered shares of the profits if they beat sales
targets. One manager told of races