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Names ---- renamed  martinibuster - 10:52 pm on Feb 18, 2013
(gmt 0) might be a great generic but it is just that and the
company may not own it in all the markets in which it wants to
operate.  That's a good point that hasn't been considered yet.
That could present a problem.  A trademarked brand is far easier
to market.  Depends. Rakatmatakat might be a good brand name in
Japan but it sounds less good in the USA, and probably sounds as
bad in European tongues as well. Nova was a good brand in the
USA but meant "Doesn't Run" in Spanish. A trademarked brand
isn't necessarily easier to market, which is why some brands
have different names across borders, like Exxon and Esso. Esso
is easier to pronounce in Spanish than the less sensible Exxon.
Consolidating brand names globally, particularly a name like
Ratakakatat, might not be a good solution.  Thread source::
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