WildAid's Campaign Helps Reduce Shark Fin Demand  Traders say
demand for shark fin has fallen.   Additionally, the chairman of
the Hong Kong-based Shark Fin Trade Merchants Association told
the South China Morning Post “the whole industry has recorded a
50% decrease of sales in the last year…mainly due to the
omnipresent advocacy by green groups.  According to the report,
“Hong kongers consume about 10 per cent of [their] imports…the
rest is shipped to China, the US, Canada and Malaysia for
Chinese there to consume."  China's leading investigative
reporting show, "Focus Report,” which airs during primetime on
CCTV, recently featured the shark fin trade in an unfavorable
light. In one expose they estimated that 40% of "shark fin" sold
in China was in fact fake shark fin made out of gelatin, mung
bean starch, seaweed gum, and using what it described as "harsh
chemicals".  Many restaurants in Beijing, Guangdong, Zhejiang,
and Fujian are making money by serving fake shark fin, but still
charging the same price as