Tap’d Out: Is America Ready to Give up its Bottle?  Despite the
many studies and reports exposing bottled water as nothing more
than tap water, one man is proving that our country might not be
ready to tap out just yet: even when the water is blatantly
marketed as tap water. The Los Angeles Times recently reported
on Craig Zucker, the founder of a new bottled water called Tap’d
NY. As the name suggests, Tap’d NY takes as its source the same
reservoirs and lakes that provide New York City with its tap
water. The only real difference between the two? Price, of
course, and one well marketed bottle. A quick glance tells you
this isn’t your parents’ bottled water. Rather than spell out
the unnecessarily long word “Tapped,” the company has chosen to
eschew needless letters in favor of a simple apostrophe. It’s a
testament to the widely known fact that alternative spellings or
abbreviated words just sell better. The label also touts that
“No glaciers were harmed in making this water.” To be fair, some
of the nation’