Why should I break my Google habit?  Microsoft is taking another
run at Google but excuse me if I don't swoon over the company's
latest search brainstorm.  Michael Arrington has an interesting
post today on TechCrunch in which he predicts that Microsoft
Live Search Cashback will have a material impact on Microsoft's
share of the search market. It's worth a read but Microsoft will
still have to scale a few mountains before this becomes a smash
success.  I suppose Microsoft will get some initial lift from
the news, but the PR glow will ebb. Seriously, how many of you
really plan to use Microsoft search in hopes of making a buck?
At some point, the offering will be judged on its
comprehensiveness and that's a comparison Google welcomes. I
experienced much the same sense of frustration using the service
as did SearchEngineLand's Danny Sullivan. His conclusion: "this
is far from ready as the big game changer that Microsoft is
hoping it will be."  Some people surely will accept a more
limited selection in return fo