UniQlick's Esther Yang Helps Brands Talk to the Right People
Technology-Driven Agency Targets China's Online Consumers in
Real Time  Esther Yang, a pioneer in transforming internet
surfers into buyers, founded UniQlick in 2010 to help
advertisers execute smarter digital campaigns in China.  Esther
Yang Esther Yang  "UniQlick's technology increases the
conversion of audiences into customers who buy things and engage
and ask about information. That's the real value of our
technology," Ms. Yang said.  It's a speech she has delivered to
many media agencies in China, and some are vocal advocates, such
as Clement Tsang, head of ZenithOptimedia's Performics unit.
"Her work has seen her cross over from the agency side to
technology platforms, giving her the skill set and capability to
identify agency challenges and offer mutual understanding and
delivery of what they need in the evolving digital media
marketplace."  Others still shy away, partly because learning
how to apply the technology is complicated.  "Local ag