A study of the most effective advertisers in the restaurant
industry by Ace Metrix revealed that “America’s love affair with
casual dining” continued in 2012, the advertising research
firm’s executive vice president of marketing, Jonathan Symonds,
said. After asking thousands of survey respondents to rank
brands’ TV commercials based on how persuasive and watchable
they were, Ace Metrix calculated its proprietary Ace Score for
each restaurant. The Mountain ...  Register to view this article
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