Swrve’s analytics let you test what your users want (exclusive)
Swrve debuted its analytics program last year to give developers
real-time feedback on the behavior of gamers. Now it is
launching a way to test what users really want in a mobile or
social app.  The San Francisco company is offering a feature
that provides for real-time A/B testing for mobile and social
apps from within an easy-to use dashboard. A developer offers
two different choices for a given feature in an app and then
measures which of the two choices, A or B, is more popular with
users. Developers can use A/B testing to improve the user
experience and make improve monetization.  Other analytics
companies also offer this feature, and some game makers, such as
Zynga, handle this function internally. But Swrve helps
developers visualize data and then take actions based on the
analysis of the data, Hugh Reynolds, chief executive of Swrve,
told GamesBeat.  “Our product is aimed at marketing people who
want to improve the impact of the app and