Budweiser was one of the consensus winners of Super Bowl
XLVIII's ad spree, partly on the strength of this tribute to a
soldier returning home. But the tear-jerker also might be a
rule-breaker: It violated some sacred military edicts, and the
beer-maker needed special permissions to pull it off.  The
minute-long video documents a trip by 1st Lt. Chuck Nadd to his
hometown, Winter Park, Florida. Budweiser takes part in that
homecoming, carting around town on the company's signature
clydesdale-driven tank carriage as the townsfolk applaud him,
Big Fish-style, a heroic stand-in for Our Troops, Our Country,
and Our Beer.  The ad involved 60 production workers, a Veterans
of Foreign Wars promotion won by Nadd's partner, and a Bud-
chartered private jet to fly Nadd—a 2011 West Point grad and
helo pilot—from his New York base, Ft. Drum, to Florida. (Did
you think he was coming straight back from Afghanistan? Not
exactly.)   It's lovely—some might even say saccharine or
kitschy—and it's gotten 8.3 million views on You