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as inappropriate.      No notes for slide     • 1. Marketing
Management Unit 3 Developing Market Strategies & the Offerings
Chapter 9 - Market Positioning Lesson 26 - Positioning according
to Ries & TroutIntroductionIn the year 1981 in the book called “
The Battle of your mind” Al Ries and Jack Trout described
howpositioning is used as a communication tool to reach target
customers in a crowded market place. Soin this unit we are going
to discuss the concept of positioning as described by
him.POSITIONING ACCORDING TO RIES AND TROUTIn our earlier
session we have discussed on what is Posi