life and style  Celebrity full frontal assaults  What do you
make of the current crop of high profile food campaigns? Do they
draw you in or turn you off?  Emilia Fox, Terry Gilliam and
Greta Scacchi pose naked with a fish Emilia Fox, Terry Gilliam
and Greta Scacchi pose naked with a fish to promote the cause of
sustainable fishing. Photograph: Rankin/PA  So with only a
little help from his friends Paul McCartney is to save both the
planet and our sorry, overweight hides by turning the long-
established notion of getting people to eat less meat into a
celebrity-fronted campaign. Although the unseemly scramble to
cover the Independent's story is now being joined by the rest of
us, you have to wonder whether more people would be paying
attention if the campaign was fronted by a naked woman.  What
about a naked woman clutching a dead animal? A fish, perhaps.
And what if the naked woman was Greta Scacchi? It's an insulting
question, I know. What the people on Word of Mouth really want
to know isn't the name of the