Communication is a Two-Way Street  Business leaders consistently
list being able to communicate effectively as a major key to
success. Industrial psychologists have documented that effective
communication is the lifeblood of good relationships with
business associates, customers, vendors and investors. Yet, the
American Management Association reports that 90% of all problems
in an organization is a direct result of poor communication.
Marriage and family counselors also point to poor communication
as a common reason for interpersonal conflicts.  Why is there
such a failure to communicate?  One reason is that people fail
to keep in mind that effective communication does not occur
merely because a message has been presented. More important than
what is said is how others perceive and respond to what is said.
The greatest obstacle to good communication is the assumption
that communication has taken place when it hasn't.  The
dictionary defines communication as a process by which
information is exchanged between