Got Propaganda? Why All of the Milk Industry's Health Claims
Have Been Proven Wrong  Marketers have been trying desperately
for over a decade to increase the public's consumption of milk,
but they keep failing. Here's why.  Photo Credit: Eskemar via
Shutterstock  Selling milk looks easy and even fun when you see
the celebrity milk-mustache ads. "Got Milk?" ads may be the most
recognizable and spoofed of all ad campaigns, yet they are
probably also one of the least successful: Milk sales have
actually fallen every year since the ads began. The National
Dairy Promotion and Research Program and the National Fluid Milk
Processor Promotion Program admit "consumption has been
declining for decades in the United States at about 1.0 percent
per year," in their yearly reports to Congress but plead that
their marketing has "helped mitigate at least some of this
decline." Key words "help," "at least" and "some."  Why the
milk-drinking slide? First, many U.S. groups simply do not drink
much, or any, milk -- including eth