Morgan Aeromax in the snow with sheep - video screencap  Our
friends at XCAR were lucky enough to spend some time with
Charles Morgan, the managing director of Morgan Motor Company,
discussing exactly what makes the company's Aeromax so special.
The machine was the company's first modern foray into the ultra
high-end market. Morgan only built 100 examples of the car after
a wealthy prince approached the company looking for a more
unique version of the standard Aero. After Morgan showed off a
concept at the Geneva Motor Show, the company had some 300 hand
raisers asking for one of their own. Development started soon
thereafter.  Morgan lets us all in on an interesting secret
about the Aeromax about half way through the clip. As it turns
out, the car is actually named after his son, Maximus, who was
born just as engineering for the machine was coming to a close.
The video is an interesting glimpse into the ethos behind the
Morgan brand, and features plenty of beautiful shots of the
Aeromax rolling through the f