Zero, One, Infinity – The Only Three Numbers Your Startup Should
Care About  Zero. Getting started. Launching. Finishing the
first version. Deciding on a name. Registering the company.
Signing the co-founder agreements. Everything that gets you from
a non-startup to a startup. We call that “getting to zero”.
One. Your first paying customer. Before you have a paying
customer you don’t have a company, you only have a dream. A
paying customer means someone thought your solution to a problem
they had was worth paying for. A paying customer means you have
a purpose and a reason to exist. A paying customer means most
likely there are other paying customers.  Infinity. Scaling the
company. A first company is a good milestone but to reach
infinity you have to have a system that runs by itself. A wealth
generating machine. An engine of growth. Something that is built
to sell.  Zero. One. Infinity. Three milestones for your
startup. The three most important numbers in your business.  If
you read this far you should fo