Saturday, April 15, 2006  Kill Google, Vol. 3  In a comment to
my previous post, Anil Dharni said: If you want to be beat
Google, would you like to throw more manpower to beat Google's
search algorithms or would you rather try and change the search
paradigm. If I want to beat Google? I would throw everything I
have got at an AdSense killer.  AdSense is now about half of
Google's revenue and their future growth. Microsoft should
strangle Google's air supply, their revenue stream.  Targeting
ads well to content is hard. Google AdSense does not do a great
job of it yet. Advertising should be useful, relevant, and
interesting content -- information about products and services
you want to hear about -- and it is not. There is a real
opportunity here to do it better.  This is where I think
Microsoft should focus the majority of its attention.  Microsoft
should have its tech and R&D teams develop better targeting
through personalization, segmentation, real-time optimization,
and content analysis.  Microsoft should u