October 26, 2009  How To Apply Consistent Persistent Generosity
The habit of giving only enhances the desire to give. --- Walt
Whitman  What you're doing right now gets you some results. How
do you get more clients? How do you keep the ones you've got? To
improve your results, try consistent persistent generosity. This
catchy phrase is the title of a very short blog post from Seth
Godin.  Consistent means continual and predictable. A regular
frequency helps build expectations.  Persistent means long-
lasting and unconditional. Like the Eveready bunny, you keep
going after others fade.  Generosity means giving something the
receiver values. Not regifting stuff you want to ditch. Or
handing out Frisbees because you assume everyone likes them as
much as you do.  The Perfect Gift The perfect gift has immense
value but won't put you in the poorhouse. How about giving
information? This is easy on the environment, inexpensive to
send and has no calories (unless you're sending recipes).
Batteries aren't included, but