You are here: Home>Collections>Wpp  To Sir,With Love  Dec 5,
2001, 11.50am IST  in an interview with campaign magazine, sir
martin sorrell speaks about the positioning of his four global
groups: "ogilvy has got its brand stewardships offer together
very powerfully; it's highly integrated and the creative profile
of the agency is very strong and getting stronger. i think
thompson still has to convince people it's as strong as it is.
y&r is a bit more silo driven, a bit like the mccann's offer;
red cell focuses on the very large markets and i think there's
major opportunity there to take the middle ground positioning
that everyone else has vacated." their global mission is to also
'digest' the newly acquired y&r and bring it into the family
truly. "the important thing is to focus on the strength of the
individual brands within the y&r group and provide some
integration mechanism. and in repairing or 'growing' the rifted
dentsu relationship with young and rubicam joining wpp
membership and dentsu with bcom3," sa