Women Are Probably the Most Important Demographic for the Tech
IndustryS  Though the preponderance of Twitter sexism, wide-eyed
girlfriend memes, and the startling dearth of female leadership
at the majority of venture capital-backed companies, the tech
industry doesn't revolve around men. At least, it shouldn't
revolve around men, according to The Atlantic's senior editor
Alexis Madrigal, who writes that it's about time for tech
companies to realize that 40, 50, and 60-year-old women are
driving the wide use some of the most important social
networking technologies, and that 18 to 35-year-old men simply
aren't as crucial a demographic as they used to be.  Madrigal
explains that while there are clear business reasons for tech
companies to focus their pitch-efforts on women, there's little
evidence to suggest that those companies are heeding the
demographic shift. The tech industry is relying on an outmoded
narrative that overstates, according to data gathered by Intel
researcher Genevieve Bell, men's role in