810,000 customers flee Netflix after price hikes and DVD split
Poor Netflix. Things were going so well, until it decided to
increase prices, anger the Internets by spinning its DVD-by-mail
service into Qwikster and then changing its mind on the split a
month later. Of course, 810,000 subscribers would leave.
Netflix CEO Reed Hastings understands that we're all pissed. He
says he let arrogance take over, and thought that we'd all get
adjusted to the price hikes and DVD-by-mail split.  Hasting
knows that after all the confusion, the Netflix brand lost a lot
of credibility, that's why he's focusing on winning us back and
it starts with "listening."  "Qwikster became the symbol of
Netflix not listening. We quickly changed course on that, and
we're going to stick with DVDs as part of the Netflix brand."
810,000 subscribers canceling their Netflix might seem like a
lot, but as Netflix reported in its fourth quarter shareholder
report, the loss is "relatively minor." Compared to Netflix's
21.4 million streaming s