How to Use Social Media to Drive Sales  Are you using social
media to win more sales? Share your feedback by taking this
three-minute social selling survey for sales professionals.
There's a lot of airplay right now about social media and
whether salespeople should use it as a method to drive sales
revenue. The answer: maybe. According to Marci Reynolds,
Director of Operations at ACI Worldwide, and popular sales and
service operations blogger, you need to consider whether or not
social media aligns with your strategy, processes, and buyers'
behavior.  Salespeople should ask these five social-media
selling questions:   1. "Do my potential buyers use social
media?" Depending on your product, service, or industry, the
answer may be yes or no.    2. "If my buyers do use social
media, where do they spend their time?" On blogs, Twitter,
Facebook, Google+, LinkedIn, or forums? You must ensure that you
fish where your buyers swim.    3. "Considering other sales
tactics (email, trade shows, calls), will using social