See How You Have Been Tracked Online  Online tracking is a murky
business. That's why the Open Data Partnership is attempting to
demystify how Netizens have been tracked. Will it actually
change anything?  The Open Data Partnership is an attempt by
some of the most aggressive online tracking firms to reveal what
data they've collected about the online activities of the many
Internet users they follow, and then sell on to targeted
advertising firms. The plan is to set up a one-stop shop at,
where users can opt out of certain types of tracking. You'll be
glad to know the site itself won't be used to generate more
tracking data.  Lots of web-based advertising tracks users,
usually via cookies. The goal is to identify different users so
that tailored ads can be directed at them—and web ads are how
most online publications, including this one, generate revenue.
But exactly how much data is collected is an important question,
one that the FCC feels needs to be regulated. The agency thinks
a "do not track" list sho