Student participation is critical to the success of your survey
administration. Simply put, the more respondents you have, the
more confidence you have that your results accurately represent
your student body. Many institutions struggle with the
challenges associated with obtaining a satisfactory response
rate. But there are strategies and efforts that can be
undertaken on campus to increase response rates both before and
during survey administration.  Of course, every campus will want
to take some time to assess their culture and determine the best
way to reach their students. What works on one campus might not
be successful or even possible at another. While there is no
single magic bullet that will increase response rates, research
(Dillman, 2007) does denote several factors that contribute to
higher response rates: • Perceived importance of the survey
(value to the student, perceived legitimacy) • Level of interest
students have in the research • Trust that the data will be used
and maintained properly •