All Star Weekend and those who watch  This will be missing this
year. - Kim Klement-US PRESSWIRE  Is the NBA trying to broaden
the appeal of All Star Weekend by upping the amount of pop
culture?  Who is All Star Weekend really for?  I've been
thinking about this question quite a bit over the last few
weeks, ever since I found out I'd be credentialed.  In the past,
I've only ever watched the dunk contest, and it's usually
because someone tweeted a youtube video or something. All Star
Weekend never really got me hyped, and I can't qualify that
statement with any reasoning other than the fact that it's
meaningless in the grand scheme of things. Also probably because
Dirk Nowitzki is USUALLY the only Maverick involved, and he
doesn't ever start so whatever.  I'm more excited about it now,
obviously, because I'll be here and I'll be a part of it in my
own little blogger way, despite the glaringly obvious lack of
anyone from the team I cover. But I'm also curious about who
really likes All Star Weekend as a whole,