Oyster entices users to read with a free trial and iPad app
Oyster, heralded as the Netflix of books, now offers new users
one month of free service and the option of reading on the
iPad's bigger screen.  It has been one month since I encountered
Oyster, a startup company that offers buffet-style selections of
books to iPhone owners for a monthly fee. Since the initial
product rollout, the service has been slowly expanding with new
titles. With a free, one-month trial and the introduction of its
iPad app, Oyster makes reading that much more accessible. My
inner bookworm and outer cheapskate couldn't help but take
Oyster up on its offer.  (Credit: Oyster)  My first reaction to
Oyster's service was that it would be painful to do any long
reading on the iPhone's tiny screen. Even with the larger real
estate of the iPhone 5, I found it annoying to scroll through
all those pages. The alternative is to download the app on an
iPad and use zoom, but this work-around doesn't offer the
comfort or aesthetic feel of a n