Super Bowl XLIV beats out M*A*S*H finale in the ratings
Breaking News   Compelling story lines involving the city of New
Orleans and its ongoing recovery from Hurricane Katrina and the
attempt at a second Super Bowl ring for Indianapolis quarterback
Peyton Manning propelled the viewership. Football ratings have
been strong all season....  Nielsen estimated Monday that 106.5
million people watched Sunday's Super Bowl. The "M-A-S-H" record
was 105.97 million.  comments powered by Disqus  More Comments:
Jonathan Dresner - 2/10/2010  You're right, especially about the
redemptive narrative.  That said, the NFL is going to run into a
problem with it's "win" pretty quickly: first, globally the
Super Bowl is dwarfed (by a factor of ten or more) by the World
Cup; second, the rising population means that it's going to get
easier and easier for some other "event" to match and beat those
numbers, and when the NFL tries to say "but wait, we had a
bigger share" they're going to discover just how low on the list
they are.