Thursday, June 19, 2008  The most sexist beer ads ever produced?
(click ads for closer look) WOW. I thought this Czech blow-up
doll beer commercial was bad. These ads for Coopers Premium
Light Lager via Singapore (all male creative team, naturally)
hit women with a double shot of misogyny. "Only 2.9% alcohol"
reads the copy, meaning you'll stay sober enough to notice that
the pretty party girl is a fatty(L) and that the chesty bar girl
is an ugly (she's quite cute, actually). I'm not even going to
go into all the bad Photoshopping/retouching. And these ads just
won a bronze medal in the Press category at the Cannes
advertising festival. Amazingly, unforgivably tasteless.
(previously: 1, 2 more examples of misogynistic ads) update 6pm:
you'll notice that that blond has an engagement ring on her left
hand. Also you'll notice that the freckled-girl is very young.
So, I think that my pretty/fatty, chesty/ugly interpretation is
not what the agency/advertiser is trying to communicate. They're
trying to say 'drinki