Home  › Marketing › Strategies Gary Stein  Notes on the
Convergence    |  May 14, 2010   |  Comments  I'm in Germany
this week - the corporate entity that I'm a small part of is
gathering, and I have the opportunity to speak a bit about media
convergence. This is the text (roughly) of the talk I am going
to give.  Henry Jenkins, the author and leading thinker, in an
act of absolute bravery, attempted to define "convergence."
Here's what he came up with:  "[Convergence is] the flow of
content across multiple media platforms, the cooperation between
multiple media industries and the migratory behavior of media
audiences who will go almost anywhere in search of the kinds of
entertainment experiences they want."  This represents the most
complete definition of a term that we've used for years, but
often at only the most basic levels. But Henry has given us a
cornerstone upon which we can start trying to build some plans,
products, strategies, and solutions, and we owe him a debt of
gratitude. But, we also owe him