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incredible story of Tata Motors and the Rs 1-lakh car   March
30, 2007 12:27 IST   Tata Motors is developing a car it aims to
sell for about $2,500--the cheapest, by far, ever made.  There
is a lot riding on its small wheels. If the yet-to-be-named car
is a success when it goes on sale next year, it would herald the
emergence of Tata Motors on the global auto scene, mark the
advent of India as a global center for small-car production and
represent a victory for those who advocate making cheap goods
for potential customers at the "bottom of the pyramid" in
emerging markets.   It is a hugely ambitious project--rivals
have called it impossible--for any company. But it is audacious
for one that hadn't even built cars a decade ago.  For decades
Tata Motors has been India's largest commercial vehicle maker--
the Tata logo appears on buses, dump trucks, ambulances and
cement mixers. Sturdy as elephants, t