This infographic by 'My Destination' explains how mobile
technology has drastically changed the travel industry in a
positive way. According to this chart, 17% of consumers have
researched a trip on a mobile app or website, while 12% have
downloaded travel-related apps.  It appears that the United
Kingdom has the highest percentage of mobile penetration and has
a 47% rate of people who are booking trips online. The United
States comes in a close second with a 40% rate of people who are
booking travel plans online. Due to the fact that a large
percentage of people own smartphones, it allows for easy access
to social media sites, which according to this chart aids in
driving 78% of traffic to travel sites.