During its earnings call, Apple CEO Tim Cook said that the
company sold 2M Apple TVs in the quarter, more than the company
has ever sold. That marks a 60% increase from the year ago
quarter when Apple sold 1.4M units and up from last quarter,
when it sold 1.2M units.  Notably, that’s a faster rate of
growth than either iPhone or iPad.  In response to a question
about Apple’s television plans, Cook said “what was a small
niche at one time that loved it, is now a larger area of people
that love it. I tend to believe that there is a lot that we can
contribute in this space…but I don’t want to be more specific.”
He also repeated his comments about continuing to ‘pull the
string’ to see where the Apple TV would take the company.
Apple’s current strategy with Apple TV seems to center around
AirPlay content and second screen experiences that utilize the
iPad, iPhone and Mac. No matter how much people seem to want
Apple to produce a full-on television, the breakout box seems to
be doing well for them and they conti