10 Questions to Ask before Choosing an Ad Agency   10 Questions
to Ask before Choosing an Ad Agency   Before you go about the
difficult task of choosing an ad agency for your small buisness,
you should ask yourself 10 questions:    1. What do we need from
an agency: help in planning, researching, creating, producing,
picking media, all of these, or none of these? If you don't have
a need, you may not need an agency. You may well function with
the services of a freelancer.   2. Should the ad agency handle
the media buying, should we use a media-buying service, or
should we do it ourselves? Just because the agency offers a
service doesn't mean you have to use it.   3. Will the agency be
compensated solely by the commission it earns on the media it
purchases and the added commission it earns on production, or
will you pay a flat fee that includes all services? I've never
heard of a surgeon charging a commission on the cost of the
operating room. But watch out for hourly fees. Agencies often
nearly bankrupt compa