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selling in prime time  Pete Schulberg/On Television  Sex
obviously isn't what it used to be. And if you're a longtime
follower of television trends, that's the biggest shocker since
Kim Cattrall's character on 'Sex and the City' ended up baby-
sitting her girlfriend's toddler instead of looking for somebody
to bed down with.  The latest study of sexual content on TV
reports that the major networks (ABC, CBS, NBC and Fox) are
putting less sex on the air. Brent Bozell, president of the
Parents Television Council, which conducted the study, says:
'For years, conventional wisdom in Hollywood had it that 'sex
sells' and therefore, the more of it the better. But ratings
data and survey results prove that's not true.'  First 'American
Idol' becomes a phenomenon, and now this?  We're talking the
three hours per night of prime time here even with the
rabbitlike 'Friends' and 'Will and Grace' thrown into the mix.
During the family hour, 8 p.m. to 9 p.m., it see