The President Ends a Four-Year Term  In 2007, the NFL staged a
regular-season game in London for the first time ever. The night
before, the American ambassador invited several VIPs to the U.S.
embassy there. Even diplomatic cocktail parties do not proceed
without some formality.  Guests, who had already been screened,
were to introduce themselves to the embassy guards, two lantern-
jawed United States Marines in immaculate blue dress, one from
Camp Pendelton, the other Camp Lejeune. A trim, goateed man with
a Liverpool accent approached and gave his name and
representation.  "Peter Moore," he said. "EA Sports."  Standing
ramrod straight, the Marines still returned salute to the
British civilian.  "It's in the game," they said.  "These were
two Marines on their absolute best behavior," Moore, the
outgoing president of EA Sports, recalled Friday, "and they
didn't know each other, either. But it was like a reflex for a
young, male American, almost like a tap on the knee with a
rubber mallet. EA Sports. It's in th