Search form  Super Bowl Film Ads Get Buzz on Summer Tentpole
Season  While companies like General Motors and FedEx had to bow
out of Super Bowl advertising this year because of a combined
poor economy and a record average $3 million per 30 seconds
charged by NBC, almost every studio except Warner Bros. will
promote a summer tentpole, reports VARIETY.  The Feb. 1 game
will air on NBC and is traditionally one of the few televised
events every year where the commercials are as talked-about as
the football action.  Already confirmed for spots are:
Paramount's TRANSFORMERS: REVENGE OF THE FALLEN, STAR TREK and
G.I. JOE, Sony's ANGELS AND DEMONS, DreamWorks Animation's
MONSTERS VS. ALIENS 3-D spot, Universal's LAND OF THE LOST and
THE FAST AND THE FURIOUS 4 and Disney-Pixar's UP.  Paramount is
expected to reveal footage of the TRANSFORMERS sequel for the
first time during their Super Bowl ad spot. NBC allegedly raised
the price for a 30-second spot from a record $2.7 million
charged by FOX to a reported $3 million.