"MySpace today announced the launch of an original scripted web
series, Roommates, in collaboration with Iron Sink Media and
sponsored by the 2008 Ford Focus.... Best known for the creation
of the popular series 'Soup of the Day,' 'NoHoGirls,'
'WeHoGirls' and 'VanNuysGuys,' Iron Sink has a deep
understanding of serial Web programming and production.... As
part of the launch, the new 2008 Ford Focus will serve as a
title series sponsor providing products which will be integrated
into the storyline across multiple episodes....'Today's small
car customer is more connected than ever, and the new Focus with
SYNC allows them to seamlessly transition from their home or
office into their car,' said John Zaremba Focus marketing
manager. 'The My Space audience is youthful, on the go, and very
social which is exactly like the customer who will be drawn to
Focus and use SYNC.'" Did we just wake up in a movie about the
future? (But filmed in the 90s?) [MySpace TV]