The Cult of “Great Product”  Many of the most successful
founders, CEOs and VCs in Silicon Valley belong to the cult of
great product.  They understand that a great product is critical
to the success of a startup.  News around the life of Steve Jobs
has galvanized even more people to jump on the “great product”
bandwagon.  Generally this is a good thing, but there tends to
be a lot of confusion about what makes a great product.  Great
products aren’t anointed by product gurus.  Only customers can
decide if a product is great.  Customers will decide your
product is great if you can map it to their motivation for
changing to your solution.  All customers change from
something.  Generally they either switch from a competitive
solution or from just tolerating a problem without a solution. 
New products should decide on one of these markets.  Trying to
serve both markets generally leads to failure.  One way to
decide which market to serve is to ask yourself: “when we are
generating $100m in revenue, which type of