Tickers in this Article: UBNT, CSCO, NTGR, CRNT   Connecting the
Disconnected As any Cisco (Nasdaq:CSCO) can attest, networking
gear isn't free and it can cost a lot of money to build out a
broadband network. That's particularly relevant in emerging
markets, given the dichotomy between the cost of imported
equipment from more conventional companies such as Cisco,
NetGear (Nasdaq:NTGR) and Ceragon (Nasdaq:CRNT), and what
service providers can charge customers for broadband service.
So this is where Ubiquiti comes in - they focus on wireless
equipment packages (including radios, antennas, software, etc.)
that work outside and allow providers to enhance broadband
access via unlicensed spectrum. Perhaps equally to the point,
this equipment offers appealing price/performance
characteristics for the buyers and about 70% of the company's
sales come from outside the U.S.  A Different Corporate Approach
The idea of selling wireless equipment, even equipment at an
appealing price, isn't really new, but Ubiquiti's corp