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Send Message| (197)    J.C. Penney (JCP) is a highly overvalued
retail company with deteriorating fundamentals on all levels in
a highly competitive environment with no growth prospects. Below
is an introduction into the business model, the weaknesses, and
the selling opportunity that exists for J.C. Penney while the
company is still in business. The company is now amidst a major
struggle after the departure of Ron Johnson and his partially
completed renovation of the company. The company is in no
position to thrive going forward. J.C. Penney has a market cap
of $3 Billion and reports their next quarter on November 19,
2013. With this in mind, we value JCP at $10.00 by year-end of
2013 and $4.00 by August 1, 2014, a decrease of 70% from current
levels.  J.C. Penney in Layman's Terms   Ron Johnson Tenure
Essentially Ron Johnson wanted to turn JCP in to a bunch of mini
stores within the la