What the hell *is* Transmedia?  Well, much like herpes, this
subject just won’t go away for me. :)  To further highlight the
problem with the term “transmedia” and the increasing chasm
between storytellers and franchisers/marketers, I am going to
start collecting the amazing amount of sometimes contradictory
definitions, which should nicely illustrate the problem. I’ll
add to this list as I find stuff, and please, link me to more
definitions in the comments section and I’ll edit them in! :)
Oh, and I’ve saved my definition until last…  (Note: all
emphases mine)  First, we start with Henry Jenkins:  Stories
that unfold across multiple media platforms, with each medium
making distinctive contributions to our understanding of the
world, a more integrated approach to franchise development than
models based on urtexts and ancillary products.   Transmedia
storytelling is storytelling by a number of decentralized
authors who share and create content for distribution across
multiple forms of media. Transmedia immers