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  |    Category: General Blogs  |  Tags: natural  The headline
of my column this month is inspired by a line from the movie
“Jurassic Park.” As the main characters are standing in the
dinosaur lab, Jeff Goldblum’s scientist argues that “life finds
a way.” They may try to control which dinosaurs they bring back
to life, but some things have a life of their own. And, as
anyone who’s watched the movie knows, these characters will
eventually run into a teensy weensy bit of trouble as a result.
Anyway, what does “Jurassic Park” have to do with the beverage
business? Replace the word “life” in the quote with any
successful beverage category under attack today and there you
have the theme of this month’s column.  That line from the
movie—which I guess is always sloshing around in the back of my
mind along with dozens of other memorable movie quotes—popped to
the forefront of my cerebrum the other day as I was thinking
about the different forces aligning