Online jewelry e-tailer Plukka has devised an incredible
business model that reduces the brand's own cost and risk while
providing its customers with affordable fine jewelry pieces.
Plukka, recognizing that most designer jewelry in stores are
extremely marked up and can cost consumers an arm and a leg, is
offering its customers budget-friendly products by making
products only when people want to buy it.  How does it work?
Plukka designs a piece that is available for only one to two
days, and when enough people buy it before the time is up, the
price of the piece drops. On the Plukka site, you can actually
see the price of the item drop as more people purchase it. Since
the final price of the item is based on the total number of
purchases, every buyer benefits from the same low price at the
close of the event. According to the brand, prices are typically
70 to 90 percent less than retail jewelry prices.  And because
this means decreased risk on Plukka's end, the brand can afford
to create more interesting, uni