Marketing on Twitter: What Works and What doesn't  Free twitter
badgeOh Sweet Twitter! Image via Wikipedia How Twitter works for
you depends on the number of followers, and, more importantly,
on the kind of followers you have.   Marketing will make sense
if you've pitched it at the RIGHT audience. If not, it's a waste
of time, this much is obvious.  Problem number One: Know your
audience.  Too much emphasis has been placed on the NUMBER of
followers you've got. To have a lot is good, but who they are is
what counts if you want your marketing to be successful. If
you're a businessman, you know your market, you know what your
interests are, no problem there. The first article I've attached
below gives you all you need to know.  For artists and
especially writers, it's different. And it is very surprising
how few writers really know what audience they are writing for.
Most writers see themselves as fitting into a genre - romance,
sci-fi, fantasy, thrillers, whatever - and feel that if they've
got a majority of p