Hoopla, a new streaming service for libraries, lets patrons
borrow digital movies, TV shows, audiobooks and music. The
selection isn’t comparable to Netflix, but it is free if you
have a card at participating library.   Hoopla wants to make
borrowing material from a library as convenient as streaming
content on the web. The company, launching to the public today
after several months in beta, offers patrons of participating
libraries access to on-demand streaming movies and TV shows, as
well as audiobooks and music that can be streamed or downloaded.
There’s no waiting, and patrons don’t have to remember to return
the digital materials: After a set period of time, they expire.
Titles can be streamed on Hoopla’s website or its iOS and
Android apps.  The service launches at a time when libraries are
increasingly making ebooks available to patrons. Seventy-six
percent of U.S. public libraries offered access to ebooks in
2012. But offering access to other types of digital materials is
still fairly new. It’s unclea