Rant 2  I don’t really read the newspaper.  This is why:
“Cartoon characters on box affect kids’ cereal choices”  TORONTO
— Youngsters say they like the taste of a breakfast cereal more
when there’s a popular character on the box, a small study
indicates.  A small study indicates?  That was front page news. 
While I suppose I’m happy that it wasn’t a new murder or some
latest political scandal my first thought was, “Really?  Someone
funded a study to discover that gem?  Isn’t this marketing 101
for idiots?”   A few years back the government and certain
private sources funded my million dollar research project.   My
hypothesis was that the sky is blue.  As it turns out the sky is
in fact, not blue.  The way our eyes read light is negative so
what we are seeing is actually the absence of blue in the light
spectrum.  The dust, gas and other debris floating about in our
atmosphere reacts to the incoming light from the sun. 
Technically, the sky is reddish-brown but the reflective
capacity of Earth mixed with how