| |   Contact Rawn Shah   Leadership 1,411 views  What Do I Do
With this Customer Lead From My Social Network?  As we expand
how we can be contacted by others, we make it easy, almost
trivial, for potential customers to connect and do business with
organizations and businesses. Not everyone in an
organization–however helpful they may be–is in a business
development role or knows what to do with such a customer
request. The dual predicament: it’s certainly become easier but
most of us do not yet understand what to do with it; if you are
in the marketing or sales departments, how do you handle such
leads in the disintermediated, distributed world of social
business?  If you are an active user of business-oriented social
networking tools, you may often get requests directly from
interested parties and customers who come across you online or
at some event. You may notice that public social business tools
sometimes have a premium paid version with advanced tools for
mining leads from your networks. Not everyone ne