Andy Morton  Singapore puts Coke on sale for love, not money
By: Andy Morton - 12 April 2012 14:00  RSS Feed Follow us on
twitter  How much is a hug worth? In Singapore, at least, it's
worth exactly one can of Coke.  That's not bad, especially at
today's exchange rates. But then, this is merely Coca-Cola's
latest marketing campaign, a vending machine that delivers cans
of Coke in return for a correctly positioned squeeze, not the
beginning of a new world bartering system (be it one that would
enliven the weekly supermarket trip).  So far there's just one
machine, at Singapore University, but it has already received
much attention from the world's media, just as previous
innovative Coke dispensers around the world have.  There was the
Friendship machine in South America that gave out two Cokes for
the price of one, but only if you roped in a friend to help you
reach the extra high coin slot.  A machine at a US university
racked up more than 4.5m YouTube hits when it dispensed multiple
cans as well as flowers