Born to be Wyld  Last updated 12:22 26/06/2012 Lyle McMahon  New
Zealand band The Wyld talk about their new album.  Relevant
offers  What's On   Up until a couple of weeks ago, The Wyld was
The Wild. While it might be just one letter, it seems in a world
where bands live and die by technology, a 'y' makes all the
difference, especially when your debut album is about to be
released.  The Auckland hip-hop/rock band was born around two
years ago when Kiwi rock guitarist Joe Pascoe teamed up with
fellow architecture student, and Sudanese poet-turned-rapper, Mo
Kheir and American singer Brandon Nigri.  But it wasn't until
the band started gearing up for the release of Preface later
this week that their name became a something of a problem.  "No
one was finding us online. If you Google The Wild New Zealand,
you get pictures of kiwis and the forest. So it was like 'okay,
we need to distinguish ourselves in some way', and if we alter
the spelling, it wouldn't be too much of a change - we were more
Googleable.  "In th