The Moz Blog  The Importance of Marketing Analytics  - Posted by
to Analytics   Analytics is one of those words: it gets used
correctly for the most part, but often gets used as a catchall.
As marketers, we understand the importance of having web
analytics set up, of having an analyst on staff, and of
constantly working with the data as a part of our daily
practice. We spend a significant amount of time focused on site
metrics and web analytics reports. We have a great sense of how
our sites are performing technically, and how that backs out to
money made.  But what if web analytics aren't enough?  Over the
last few months, we’ve seen the rise of an equally important
piece to the puzzle — marketing analytics — and I'd like to take
some time and to explain what it is and how it can help all of
us be more effective marketers.  definition of marketing
analytics  So, what is Marketing Analytics?  Marketing analytics
is the measurement and optimization of your marketing
activities. Rather than focusing only on you