Logo Engages Top Demos in Study   APRIL 28, 2008 -  While last
season's C3 ratings flap more or less shoved research out of the
upfront spotlight, the run-up to the 2008 bazaar has seen the
number crunchers flooding back into the conversation in a big
way. Engagement--a catch-all term that covers everything from
viewer attentiveness and recall to the somewhat fuzzier quality
of emotional connection--has regained traction this spring,
especially among the niche networks that serve a very particular
and finely-targeted audience.  As the sole ad-supported network
devoted to gay and lesbian interests, Viacom's Logo is something
of a boutique brand. With just north of 30 million subscribers,
the channel does not report Nielsen Media Research ratings,
making it difficult to quantify the following it has been able
to build up since launching three years ago. At the same time,
Logo offers a rather unique proposition to its upscale demo,
which is estimated to comprise 19 million Americans with a
combined buying power