Your ad, on a police horse  In business and desperate to tap
into the lucrative football hooligan market? Need to sharpen
your brand recognition among riotous drunks in the marketplace
on a Saturday night? Nottinghamshire police are here to help.
Businesses are being given a unique opportunity to advertise on
their seven police horses. Saddlecloths and horseboxes will be
adorned with logos and sponsors' names under the scheme, which,
officers insist, is not a sign that their mounted division is
cash-strapped or about to be scrapped.  Police on horseback are
going through a lean time. At least three forces, including West
Midlands and Staffordshire, have scrapped their mounted units in
recent years, usually on grounds of rising costs. There is also
a perception that, just as car chases superseded hot pursuit on
horseback, so an officer on a horse must now dismount in the
face of technological progress (Tasers, guns, Robocop).  Not so,
says Sergeant Lesley Taylor, the officer in charge of
Nottinghamshire's seve