Monday, November 14, 2011  Huh? Wha?  I've decide to keep
running with the American adjunct lager theme a bit longer.
Whereas my last post was about the greatness of the American
adjunct, "heritage" lager, this one is about the exact
opposite—shitty American macro lager. You've gotta take the good
with the bad, and this one involves the baddest of them all.
This past Wednesday, ABInBev announced Bud Light Platinum. I
first saw this mid-week on Lew Bryson's blog, Seen Through a
Glass, but it keeps popping up in my Google News stories, too—so
I delved a little deeper. Available next year, the newest member
of the Bud Light family will boast a 6% ABV and, according to an
AB InBev spokesperson, it “appeals to a key group of beer
drinkers and expands consumer occasions.”  To which I repeat,
"Huh? Wha?"  It's blue, so it has to be good. First off, 6% and
137 calories, does not a light beer make. Secondly, "...expands
consumer occasions,” is garbley gook. That dude could have
said "appeals to a key group of beer dri