﻿ The future is in your hands | SalesAndMarketing.com
LinkedIn  Twitter  YouTube  Facebook  The future is in your
hands  How to get your team up to speed in a recession market
—Albert Einstein  Well, the future is here … and it's a
recession. So the question becomes, how do you coach your team
to sell in such an inhospitable environment? Answer: by looking
to the following five action steps, each of which is essential
to your success.  1. Re-underwrite your business to a recession
scenario. As noted, we're in a recession. That means your sales
are probably down, or will be soon. It also means your clients'
sales are down, or will be soon. Therefore, you cannot operate
your business the same way and expect positive results. A shift
must take place, and it must start from how you are looking at
your business, how you look at your current clients' businesses,
where you are looking for new business and how you are assessing
the competition.  Start the re-underwriting process by asking
some hard question of your