Government // Enterprise Architecture 11:45 AM Connect Directly
Repost This  Occum's App: 5 Barriers To Mobile Simplicity  Big
enterprises are hard-wired to botch mobile apps design. But you
can change your culture to avoid the pitfalls.  The big banks
are in a mobile arms race, constantly adding features to their
already bloated flagship apps and misguidedly defining success
by how closely their mobile capabilities match their more mature
online offerings.  The unfortunate casualty is customer
experience.  What's lost on the big banks -- and most other
large enterprises -- is that software should be so simple as to
border on the obvious. It's a design imperative for mobile.
It's counterintuitive, but the optimal mobile experience comes
from the app with the fewest features. It's not simply that each
new feature provides diminishing marginal returns. It's that
each new feature actually detracts from the product.  That last
paragraph isn't a secret held by twentysomethings in Portland.
Fortysomethings like me