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| Next Post »  'The Box': The movie audiences truly love to hate
It's no secret that "The Box" is a flop. The Cameron Diaz-
starring horror thriller, released by Warner Bros. last weekend,
barely eked out $7.5 million at the box office, which alone
ensures that it only has one way to go (down) in terms of its
box-office future.  But the real shocker is the grade
it received from CinemaScore, the Las Vegas-based
market research company that compiles Friday-night audience
reaction to all of Hollywood's big new movie releases. The
CinemaScore grade matters, since it's culled not from a bunch of
snooty critics but from real paying moviegoers. Even more
importantly, there's a very strong correlation between the grade
a film gets and its future commercial prospects. An A signals
a long happy life while even a C is pretty much of a death
sentence.  Even though "The Box" got a not entirely embarrass