| |  Brand Valuation  June 28, 2011  It pays to know your
brand's worth! Whether you want to generate increased volume,
build revenues, or grow long-term profitability, discovering
your brand's value is paramount. ANA President and CEO Bob
Liodice discusses the importance of brand valuation and how it
can positively impact your marketing mix decisions, operating
results, and shareholder equity.  You must be logged in to
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