    Fizziology breaks down social media buzz surrounding next
Xbox... err, 'Xbox 720'   Posted by: Matt Liebl  Social media is
a very powerful tool. Not only has it changed the way companies
interact with consumers -- just see my latest exchange with
Hyundai for proof -- but it has given companies a new way to
gauge consumer interest in products.  But to fully take
advantage of the benefits, one must first understand the data,
or clues, that social media provides. That's where Fizziology
comes in. For those unfamiliar, Fizziology is a research firm
that utilizes social media outlets such as Facebook and Twitter
to track what press and consumers are saying about key products.
When we last heard from them, they had tracked games for the
PlayStation 4.  Now, with Microsoft set to unveil its new
console next week, Fizziology has turned its attention towards
the chatter surrounding the next Xbox. And while what they found
isn't too surprising, it's certainly interesting. And possibly
useful.  For instance, the mos