Skip to main content  Social media monitoring and analytics
solution from IBM  The challenge  Need to understand consumers
better  Being a smarter retailer involves listening to the
customer and ultimately improving the shopping experience.
Consumers are influenced by more than your marketing campaigns,
including what other shoppers say. They leverage the Internet to
discuss brands, products and their shopping experiences on
various websites. For a competitive advantage, retailers and
manufacturers need to monitor and analyze these dialogues to
make better decisions about their merchandise, stores, service
and promotions.   The solution  Analyze your consumers'
preferences  The social media monitoring and analytics solution
from IBM can help you leverage the power of social media to
generate actionable insights into consumers’ preferences and
behavior—addressing their expectations and enhancing their
shopping experience. Our solution, based on innovative research
and software technologies, helps you understan