Sunday, October 18, 2009  Being An Artist Versus A Craftsman
The online marketing agency Media Junction Digital has a four
step marketing plan they use when putting together a campaign
for an artist that makes total sense. 1)  Understand who your
audience is. 2)  Create content that appeals to them. 3)  Place
the content where they will discover it. 4)  Provide the
audience/ consumer with easy links to buy.  Contrast that plan
with music marketing company TopSpin’s recently published four
step plan: 1) Don’t suck. 2) Get others to introduce you to
their audiences. 3) Make those audiences an offer they can’t
refuse. 4) Repeat.  Topspin gets all the press these days for
being on the forefront of digital music marketing, but if you're
an artist just finding out, you'll find Media Junction Digital's
advice a little more helpful, but I don't really agree with many
of the points above.  If you're good enough to gain an audience
of any size, it really helps to understand just who that
audience is so that you can mo