In a market economy, businesses are encouraged to compete in
pursuit of their own self-interests—making a profit. But what if
a business does not compete fairly? What if it lies or cheats?
Some argue that in the long run the market will punish the
dishonest business. People will eventually discover its tactics
and fewer people will buy from it.  But what about the
businesses and consumers who were victims of the dishonest
business? If you were in their shoes, would you be satisfied
knowing that eventually the unscrupulous business may be forced
out of the marketplace? All but the advocates of a completely
unrestricted market system admit that some ground
rules—regulations—are necessary to keep businesses operating
within acceptable limits.   In this lesson, you will examine the
ground rules for the advertising of goods and services, who sets
them, and who enforces them. You will research cases in which
deceptive advertising has been charged and analyze whether the
present penalties for this illegal practice a