A very important kind of syntagmatic relation is the story or
narrative, usually defined as a causally connected sequence of
events. "She went to the store, bought some food, brought it
home, and ate it" is a simple, if uninteresting, narrative. Any
culture contains many familiar narratives, oft-told stories,
shared by the cultures' members and used to make meaning. "Boy
meets girl, boy loses girl, boy gets girl," is a common
narrative in our culture. So is "hero meets villain, villain
thwarts hero, hero struggles, hero defeats villain."  Because so
many narratives are familiar to us, advertisements can invoke a
particular narrative and all its associations by just showing us
a single image that represents of one moment in the narrative, a
"snapshot" that invokes the whole story. Consider . . .  [click
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