Marketing professionals are talking up how customer analytics
can help them become more efficient and effective. At the same
time, there is a gap in understanding between theory and
execution.  This paper is designed as an overview guide toward
closing that gap. It explains not only the benefits behind why
you need to make the shift to analytically driven marketing
strategies, but how you can get started and what kinds of tools
you need to develop and execute plans.  Download Now  Want to
learn more?