Posted: Tuesday July 27, 2010 7:03AM ; Updated: Tuesday July 27,
2010 4:36PM Andy Staples  Led by savvy commissioner Larry Scott,
Pac-10 rebrands its image  Story Highlights  With new outlook
and new TV deal on horizon, Pac-10 looks to be major player
Scott hired marketing experts who helped shape images of Nike,
Coke, Heineken  Pac-10 wants to be national and Tuesday brings
its message to New York City  Decrease font Decrease font
Enlarge font Enlarge font The Pac-10 just unveiled a sleaker,
more dynamic logo featuring a wave rolling into a mountain.
Courtesy of the Pac-10 Superconference idea not dead  The Pac-10
came within days of making a move that would have reshaped
college athletics. Commissioner Larry Scott didn't succeed last
month in landing Texas, Oklahoma, Texas A&M, Oklahoma State and
Texas Tech, but he believes the idea of 16-team superconferences
took root in the minds of many influential people, and he
expects to see them eventually.  Will the first megaconference
be the league currently kno