Teen-Talking Public Service Campaigns Are So Gay NiceS"You are
so gay. Shut up gaymar and stop being so gay, because what you
are is gay—so gay." You probably find yourself saying this
several times per day without even thinking about it,
particularly if you are a member of the critical "youth"
demographic. It's just how teenagers talk! They are so gay.
Well, the do-gooders at the nonprofit Ad Council are about to
attack you with a massive ad campaign designed to stifle your
gay-talking tendencies. Could this possibly work? The campaign,
created pro bono by the New York office of Arnold Worldwide,
urges an end to using derogatory language, particularly labeling
anything deemed negative or unpleasant as “so gay.” That is
underlined by the theme of the campaign: “When you say, ‘That’s
so gay,’ do you realize what you say? Knock it off.” It's pretty
amusing how any campaign targeted at teenagers brings
declarations that "“Kids that age are tough and media savvy;
they see through things quickly," and then they in