We Are Uncompromising Pet Nutritionists and Enthusiasts  How do
we actually fuel awesome?  We view dogs as more than just the
best pets on the planet. We see them as high-performance wingmen
who want to go further. And every day, our mission is to make a
positive difference in their lives so they can be their best. We
do that by creating premium nutrition—or what we prefer to call
the fuel—that helps bring out the awesome in your pet.   He
found inspiration in the world of jazz. In the 1940s, this
unique music was evolving, as was its own unique language.
Eukanuba ("You-Ka-Noo-Bah") was one word that grew out of that
culture. It was reserved for something that was "the tops" or
"supreme"—whether it was the latest song or a top-of-the-line
car. It struck a chord, and he named his product Eukanuba to
embody this ideal. And that’s where our history began.