Generic trademark  From Wikipedia, the free encyclopedia
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generically  A generic trademark, also known as a genericised
trademark or proprietary eponym, is a trademark or brand name
that has become the generic name for, or synonymous with, a
general class of product or service, against the usual
intentions of the trademark's holder. Using a genericised
trademark to refer to the general form of what that trademark
represents is a form of metonymy.  A trademark is said to become
genericised when it began as a distinctive product identifier
but has changed in meaning to become generic. A trademark
typically becomes "genericised" when the products or services
with which it is associated have acquired substantial market
dominance or mind share such that the primary meaning of the
genericised trademark becomes the product or service itself
rather than an indication of source for the product or service.
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