PPC Tips Written by 0  Data rules the search industry. You
simply cannot take decision based on the assumptions. You may
have years of experience managing complex PPC campaigns but that
does not necessarily mean does not make you an exception. All
your decisions should be based on raw data, be it increasing
budget, pausing key phrases, changing of text ads or increasing
the number of display ads. But sorry to say, even when you are
making decisions after analyzing tons of data chances could be
there that you are making wrong decision. Yes, some metrics
though appear correct may mislead you and this could have
disastrous impacts on the performance of the ongoing PPC
campaigns. I hope you do not wish to see this happening with
your campaign. So, to make your task easier, here I am going to
give a round of some common factors that can mislead you:
Average CPC:  This is the most crucial yet the most misleading
metric that you need to remain aware of. For say, you are
targeting the following keyword – ‘Office Ch