Part one of a two-part Q&A with entrepreneur and Uncertainty
author Jonathan Fields: how entrepreneurs can turn fear on its
head because, he says, inaction is worse than failing.  So, you
say, uncertainty can be felt as pain? What do you mean by that?
I mean our brains are literally wired to experience taking
action in the face of uncertainty as unease, as physical unease.
We get a physical response. So most of us actually pull
ourselves back us back from that so we don’t have to feel it
anymore, which is really the opposite of what an entrepreneur
has to do.  "Instead of paralyzing yourself, you mobilize
yourself by asking different questions,"  - "Uncertainty"
author, Jonathan Fields  So you have some key elements to help
entrepreneurs [take risk]. The first is reframing?  Yes, one of
the big things entrepreneurs and pretty much everyone does is
when we actually have to take action in the face of uncertainty,
we paint these doom-and-gloom scenarios. We tell ourselves that
we are going to bomb and that peop