iOS app Android app More  Rahilla Zafar    Posted: 05/30/2012
5:33 pm  Courtesy of the Saudi Gazette  Breast cancer activism
in Saudi Arabia has helped spark a cultural revolution bringing
thousands of women together to help raise awareness. Earlier
this month, 11 Saudi women climbed Mount Everest as part of a
public campaign to draw attention to the disease. Two years ago,
nearly 4,000 Saudi women gathered in Jeddah to form the largest
human breast cancer ribbon. The event broke a Guinness World
Record and was the first time Avon sponsored its Walk for Life
event in Saudi Arabia. The idea for the gathering came about
after some brainstorming by HRH Princess Reema Bint Bandar Al
Saud. A successful entrepreneur she serves as president and CEO
of ALFA International and AL HAMA LLC, two leading luxury retail
corporations and co-founder of Yibreen, a women's day spa in
Riyadh. Al Saud points out the aim wasn't about breaking
records, but about generating conversations and awareness on
breast cancer.  Al Saud's in