The use of mascots in marketing dates way back to the beginning
of official advertising. In those days, mascots were portrayed
in pretty much the same way they are now: they were easy to
relate to, very cheery and had some sort of memorable catch
phrase.  Since then, mascots have secured a place in the average
consumer's hearts; however, in today's society, it's not enough
for a mascot to simply be nice. Generation Y likes their mascots
edgy. With this in mind, many modern artists and companies have
taken to making mascot remixes wherein familiar characters, such
as Tony the Tiger or the Mario Brothers, receive an update.
This makes mascots all the more easy to relate to. Though the
mascot remixes range from morbid to endearing, they all serve to
make these caricatures a little more likable.