Earning Money From the Free  Earlier this year I wrote a piece
about creating works in an environment where everything is
copied freely and when copy protection does not work — in other
words today’s digital world.  How do you make money with the
free?  My answer is you offer something better than free. I gave
eight examples of what I call Generatives that improve upon the
free.  That post, entitled Better Than Free, got a lot of
attention, garnered many comments, got Digged and Reddited, and
was translated into several languages by fans.  Now it is
available as a free (of course!) downloadable PDF manifesto.
Published by ChangeThis, a bunch of savvy media folks who
produce very short, incredibly well-designed, free PDF
Manifestos pushing the skills of change. Past authors include
Seth Godin, Tom Peters, Guy Kawasaki, Hugh MacLeod. I really
like the smooth navigation and user interface of these PDFs.
They have a few ideas worth stealing in the format alone.   My
piece begins:  The Internet is a copy machine.