Justin Alexander Designer Tony Mentel   Courtesy of Justin
Alexander  On the heels of the launch of PURE, wedding dress
company Justin Alexander's eco-friendly dress line, we sat down
with the company's head designer Tony Mentel to chat about the
new collection and what it really means to have a green wedding.
—Cari Wolfert  What makes a wedding dress eco-friendly?  Our
philosophy is to think about the whole process of making a dress
and ways which we can reduce the carbon footprint and the
harmful pollutants which could be used in the making process. We
use 100% organic fabrics...  There's more!  so no pesticides or
growth stimulants are used in manufacturing process. The
decoration on the dresses is made from natural elements such as
wooden beads, shell beads, semi precious stones, real pearls
etc.  If a dress is "green" does that mean it's more expensive?
Generally organic fabrics are more expensive than regular
fabrics, as they take longer to produce, and the raw material
yields are lower without pestici