Web designNews  The cookie law is ‘dead’  The cookie law is
‘dead’  ICO reverts from asking for consent to merely stating
cookies are used.  The decision by the Information
Commissioner's Office (ICO) to stop asking for explicit
permission to serve cookies has been cited as the death of the
cookie law. In a blog post, Silktide MD Oliver Emberton cited
the ICO's policy changes, saying that the law is “dead at last”.
The ICO is responsible for policing the UK’s cookie law
and claims the new rule change remains consistent with its own
guidelines. The ICO adds that people are now more aware of
cookies. Therefore, it's “appropriate [to] rely on a responsible
implementation of implied consent”. We spoke to Emberton about
the law and the ICO’s new direction regarding cookies.  CB: So
does this new advice mean the law is effectively dead and the
industry and clients have wasted piles of money on a pointless
episode? OE: Pretty much. All the complex solutions, which
actually blocked certain cookies and so forth, were