SXSW PanelPicker  Voting period for this idea type has passed
Now and then. New tech and established artists.  Among the music
community there are artists, managers and marketers that have
been at this for years. In order to evolve they have embraced
and seek out new technologies, social media strategies and
online marketing campaigns to catapult their artists into the
now. With the resurgence of legacy artists online, reunions
galore and the 90's being considered "classic" there is a
movement towards reactivating, reuniting and reinvigorating
fanbases. Yes, there are "built in" fans out there, but how do
you find them? How do you engage them? How do you keep them
coming back? There are strategic steps to this process based on
the psycho-graphics of the fan and their relationship with
technology. This panel brings with it the experience of working
with iconic, classic and well respected artists including The
Doors, Janis Joplin, Kiss, Matchbox Twenty, Public Enemy,
Smashing Pumpkins, Bad Religion, Social Dis