YouTube will cut at least 60 percent of its programming for next
season, which means 96 of the 160 channels it created over the
last year will no longer get funding from the site.  Last year,
YouTube began its journey to look more like a television
network, doling out over $100 million to "channels" that would
create "premium" shows that would attract advertisers. Now, a
year later, we get to see what works on Internet TV and what
doesn't. For example: "Celebrity alone isn't enough to drive
it," Courtney Holt told Ad Age's Michael Learmoth. He's the COO
of Maker Studios, which launched Tutele, Mom's View and the
coming Maker Music. "You need to have a commitment to the
platform, to understand how to build your audience." YouTube
will continue giving money to the shows that were watched the
most and used their budgets most effectively, YouTube Director
of Content Jamie Byrn told AllThingsD's Peter Kafka, meaning
looking at Ad Age and Deadline rankings, we can get a good idea
of what will make it and what won't