Huffpost Business   Sean X Headshot  How to Teach a Client About
Pinterest... and Help Yourself While Doing It  Posted: Updated:
Like nailing Jello to a wall, Pinterest is a bit hard to "get."
It's fairly easy to define the concept, "scrapbooking with high
viral potential," however many people, including many of my
clients, struggle to figure out if it has any worth to them.
For those who do not know, Pinterest is a visual curating site.
If you are on the Internet and see images that you just like,
you can "Pin" them to a "Board" you create on Pinterest. Say you
love cars, you can keep a record of car pictures you like in a
place you can always go back to. And... other people can follow
your love of cars that way.  For individuals, the uses are easy
to understand. It's basically a place for you to keep track of
stuff you like that you see online. But brands? The key here,
that I continually drill into my clients' heads... with any
marketing technique, think WHY would someone engage with me this
way? And th