The Parks  Until recently the San Francisco Bay Area boasted
what was arguably America's best-loved, most visited anonymous
national park. Some 20 million people visit it each year. Local
residents treat it like an extension of their own backyards. But
it took a branding program to make people fully appreciate how
impressive the Golden Gates National Parks is and clamor for
products bearing its name.  The San Francisco Bay Area is host
to the world's largest urban park The Golden Gate National
Recreation Area (GGNRA), a 70-mile chain of park sites that runs
along the California coastline from Marin County through San
Francisco to the northern edge of Silicon Valley. But if you've
never heard of it, you wouldn't be alone. Until recently, even
most local residents couldn't tell you that it included
Alcatraz, Muir Woods, the Presidio, Fort Point, Lands End, and
the Marin Headlands, among other famous sites.  In 1996, this
fact was not lost on the board of trustees of the Golden Gate
National Parks Association (G