  Bookmark and Share Tuesday, Sep 8, 2009 A closer look at a
study on men and their relationship with hypersexualized female
avatars. From Mass Effect  From Mass Effect  Several surveys
over the past year have pointed out the glaring discrepancy
between the treatment of men and women in video games. Although
most games show men that have bodies that are just as physically
absurd as women, the difference is that women are almost all
sexualized and objectified in video games. This often does not
vary even if I am actually playing as the character myself.
Considering that this a video game, one has to wonder if a
player is relating to their avatar in the game the same way that
they do an NPC.  The logic behind having me play as a woman in a
skimpy outfit with large breasts goes back to a fairly simple
discovery in advertising: heterosexual men will pay attention to
you if you have one in your commercial. There are basic rules
for how to maximize this effect. Skimpy clothing is obviously a
factor, but it’s a bit