The guest on last night's Daily Show with Jon Stewart, Helaine
Olen, was promoting her new book about the personal finance
industry, "Pound Foolish."  The book's tag line is, "Exposing
the Dark Side of the Personal Finance Industry." It begins by
going through the history of how Americans became hooked on
investing as a way of making money, starting with the rise of
IRAs (and fall of pensions) as worker compensation at the end of
the 1970s.  Olen's point is that we're not rewarding Americans
enough for working for decades and saving their money
responsibly, instead we're glorifying risk. On top of that, now
there's a whole industry built around risking you money — one
that presents all sorts of so-called "answers."  CNBC, the
world's leading financial network, got a lot of flack in last
night's interview, and it gets grilled even worse in the book
for being an irresponsible cheerleader and promoter of all kinds
of investment schemes.  Here's what Olen says about the rise of
CNBC on page 144 of her book:  As f