TVNET is a national news channel.  The brief that we received
from the channel management clearly defined their requirement
for a plain and legible, yet distinctive logo.  Therefore, we
built the whole idea around a simple font and the distinctive
power of the colour yellow.  As part of the news ticker, the
logo also served as the baseline and starting point of the whole
screen, and a vital part of the news headlines. The lines
pulling through the logo just before the news indicated upcoming
information.  The shiny transparent glass-coated plates, which
were also used for 3D opener and bumper versions, were actually
built around the idea of a pile of news files. Therefore, we not
only added colour, texture and music but also developed a
branding for the channel through motion.  What We Did  Visual
Concept and Strategy for the Channel Corporate Branding Package
Creative Direction Project Management Emblem and Logo
Promotional Formats Channel Bumpers News and Sports Package
Weather Forecast Package Real time Gr