When Social Ads Backfire  Next Story  Netflix Makes Up For All
Its Past Mistakes By Resurrecting Arrested Development  The goal
of social advertising is to amplify positive word-of-mouth. Ads
show that your friend mentioned a company, checked in to a
business, or that thousands have +1′d an ad, and you’re more
likely to believe the brand’s message and become a customer. But
when brands pay to distribute user-generated content, there’s a
chance for an epic fail of promoting negative word-of-mouth.
Unlike fire-and-forget traditional ads, social ads must be
monitored.  [Update: This poll is a limited audience research
poll conducted by Facebook in partnership with Nielsen, and it
was not an ad buy from Warner Bros. I've made significant edits
to this article to reflect this, but the principle holds true
that while social ads can be a powerful tool for brands, they
need to be monitored or filtered through sentiment analysis
engines to ensure they're promoting positive mentions.]
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