Resort Owner Shows How He Games TripAdvisor  A guy shows TODAY
how he posts fake glowing reviews for his own resort and
restaurant on TripAdvisor, and trash talks the competition. This
doesn’t mean that customer review sites like TripAdvisor aren’t
worthwhile, though. Just take his own advice and throw out the
best reviews and the worst. The ones in the middle are the most
likely to be from real people reflecting their real experience.