Today at the Adobe MAX 2010 developer conference, Adobe Systems,
Inc. announced the launch of a new service called "InMarket,"
which (thankfully), is not yet another "app store" but rather an
app distribution service.  With InMarket, developers can submit
their applications in order to reach the millions of customers
who use app stores to find and download new applications for
their devices.  InMarket is basically a time-saver for Adobe
developers, offering access to all stores where Adobe formats
are supported, including those on mobile, tablet, eBook and
television platforms. Developers receive the typical 70/30 split
when using InMarket to manage their apps while Adobe and
partners handle credit card processing, hosting and marketing.
For application end users, there's no change. Users will
continue to use the front-end app store they're familiar with
but some of the apps they download will be handled through the
Adobe service, unbeknownst to them.  The first app store
InMarket supports is Intel's "AppUp,