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- 02/10/2007  In-Game Ads: An Alternate View  February 09, 2007
Today's Blog is sponsored by Trojans: The first name in
protection. When I bring up the subject of in-game advertising
to most gamers, I get an immediate negative reaction. And I
don't blame 'em. It calls to mind the image of your daring
sorcerer charging through the twisting streets of an ancient
city, bathed in shadow, about to unload a fireball spell on a
troupe of orcs when suddenly a life-size wall mural of the
Burger King grabs your attention.  Of course, if you really
start to talk it out, there are lots of cases where in-game
advertising is something we can deal with. Most people don't
have a problem with billboards of actual products in, say, a
racing game.  Which brings us to Jay Cohen, Vice-President of
U.S. publishing for Ubisoft. Speaking on Thursday at this week's
DICE summit, he claimed that in-game advertising could make game
publishers Rich! Famous! Even better at w