  Consumers’ purchasing decisions are influenced by trademarks
and the reputation such brands represent. It is important for
business people to have an understanding of why trademarks are
important assets and help grow their business. Here are the
seven top reasons of why trademarks are important to your
business.  1. Trademarks are an effective communication tool. In
a single brand or logo, trademarks can convey intellectual and
emotional attributes and messages about you, your company, and
your company’s reputation, products and services.
Related: Protecting Your Brand with Trademarks  Your trademark
doesn’t need to be a word. Designs can be recognized regardless
of language or alphabet. The Nike “Swoosh” design is recognized
globally, regardless of whether the native language is Swahili,
Chinese, Spanish, Russian, Arabic or English.  2. Trademarks
make it easy for customers to find you. The marketplace is
crowded and it’s hard to distinguish your business from your
competitors. Trademarks/brands are an ef