All Good Bananas: Listen to your conscience  Average: 9 (56
votes)  Ogilvy Auckland's objective was to get shoppers to
consider purchasing All Good Fair-trade bananas while at the
supermarket. To do this, they used a new audio-spotlight device
to interact with them like never before. Unlike a regular
speaker, the audio-spotlight emits a narrow high frequency beam
of sound, which can only be heard by one person at a time,
making it the perfect tool for communicating their intimate
message.  Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary Creative: Freddie
Coltart, Matt Williams Account Manager: Amy Dufty   Glut's
picture 4083 pencils  clever, very appropriate  kleenex's
picture 20678 pencils  Liked it and it worked out for the
company selling the bananas.  sirvan's picture 29998 pencils
Great in-store device, but pretty weak copy.    Bob.C's picture
1124 pencils  Love the technology, so many possibilities and so
much fun. The copy seems very obvious, maybe using th