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Form  Changing the Frame on Vaccination PDF Print E-mail  In my
talk at TAM 2011 Las Vegas, one thing I mentioned is that the
anti-immunization movement has science advocates stuck in a bad
frame. A frame is a particular way of looking at an issue based
on how it fits into a pre-existing narrative. People use frames
in order to quickly categorize a complex situation they don’t
fully understand by fitting it into a simple story that is easy
to understand.  For example, one way of framing the current
debates over state budget cuts is that it’s about hardworking
public servants who are standing up to protect our state from
politicians who want to gut education and vital public services
to please their corporate donors. Another way of framing it is
to say that it’s about hardworking taxpayers standing up to
powerful public sector unions who are holding the state hostage
to protect their jobs