   While CEO of McDonald's from 1974 to 1987, Mr. Turner
expanded McDonald's to Japan, England and France. Total outlets
had tripled to 11,000 by the time he became senior chairman in
1990.  He had an important role in the creation of the Chicken
McNugget, which he conceived during an elevator conversation
with a company test chef. The crunchy chicken pieces were rolled
out as a menu item in 1983.  Today, chicken vies with beef as
McDonald's most popular meat, the company says.  Mr. Turner was
named Advertising Age's "Adman of the Decade" for the 1980s.  A
native of Des Moines, Iowa, Mr. Turner attended Drake University
in his hometown and served in the Army.  After reading a
newspaper ad in 1956 touting the new McDonald's Systems Inc., he
approached Mr. Kroc about opening a franchise, but that didn't
materialize. Mr. Turner trained as a grill man, though, took
time out to work as a Fuller Brush salesman and in 1957 took a
job in McDonald's central office in Chicago.  "He never got the
franchise but he got to