Understanding HR's Value  Understanding HR's Value | Human
Resource Executive Online An HR professor writes about putting
the R back in HR: How HR can better sell its ideas by impacting
the firm's value-creating capabilities.  Tuesday, June 2, 2009
Write To The Editor Reprints  There is an evolution coming
occurring within HR often referred to as "HR Transformation".
Many firms are looking at where they are and have been as they
attempt to transform HR's back office to become more
administratively efficient. At the same time, some HR functions
are more focused upon the future and how they can impact the
strategic success of the business. To their credit, some are
doing both. The later is more critical to a firm's survival in a
world where firms compete with "brainware warfare" to create
economic value. Neither firms, nor HR can save their way to
prosperity. The firms that have the right strategy, have
identified the right work, have the right workforce and the
right workforce practices have a substantial chan