"Okay, so how long to UX it?"  This question is asked of me in
just about every estimating meeting we have.  Sure it's a joke,
and I laugh. But I also cry just a little each time because,
like any good joke, it has an element of truth to it.  UX has
become ubiquitous. A search for "UX" on LinkedIn returns almost
200,000 results. But even with UX being everywhere you turn, it
seems that many people, especially those not "in the industry"
(i.e. clients), don't have a solid grasp of what UX actually
means. Even those of us in the industry don't have a clear
definition of what a UX designer is or does.  Look at any
handful of UX Designer job descriptions out there and you'll
come up with dozens of different descriptions and requirements:
from wireframing/prototyping, to information architecture, to
user research, to being able to create, "stunning [visual]
designs," and on and on.  If we can't agree on how to define UX
how can we expect our clients to understand? In order for us to
avoid the headaches that can re