General Question  iAmLuca's avatar  Twitter Follower vs Email
Subscriber.. How do we understand both types of individual from
a marketing angle?  Asked by iAmLuca (146 points ) December
30th, 2010  Effectively the same amount of attention span in a
subject line of an email to that of a tweet or DM on Twitter.
But how do we compare somebody who has opted in to receive
emails from you or someone who has opted in by following you on
Twitter?  Can you compare the marketing value, ie: 100 Twitter
followers against 100 Email subscribers (assuming that none are
spam/bots of course).  Im interested in seeing the responses.
Observing members: 0 Composing members: 0  5 Answers
BarnacleBill's avatar  It would depend on the type of messaging,
the product and your targeted demographic. The effectiveness is
different for each, and the demographics for the users varies by
platform. Twitter skews younger, and is more effective for just-
in-time communications. I haven’t done any research lately as to
the usage of tweet agg