You have a bigger audience than you had just a few years ago.
You have more people reading your updates, and wanting to hear
something new.  Standing on this virtual stage, you want to be
entertaining, post exciting updates, be impressive, and keep
their attention. You’re so rewarded with status when you do.
But what happens when the thing you really need to do is boring
to others?  The path to mastery requires months and years of
practice that isn’t exciting to your audience.  Then you’ve got
a conflict: What’s best for you is to shut up, sit down, and
focus. What’s best for them (now) is for you to be entertaining.
You remind yourself that in the future, this will pay off. The
things you’re creating and skills you’re developing will benefit
everyone. But by being online, you’re still on stage. How can
you not entertain?  Do you go full recluse, and completely
disconnect?  Do you stay connected, but stop contributing?  Do
you give up the deep work, and give in to the shallow rewards of
just entertaining?