The Business Of Marketing: Knowing Your Allowable Cost Per Lead
Cost Per Lead (CPL) is one of the four Key Performance
Indicators to track in your construction business marketing.
Welcome to my first article in a series I'll be writing
exclusively on In this series, I'll be sharing some unique
angles on marketing your construction business that typically
aren't discussed. Real "insider" stuff.  We all know there are
tons of "marketing guru's" out there, and an equal number of
advertising options for you to throw your marketing budget at.
Instead of rehashing what others are saying, I'll share info
with you that will help you make the best possible decisions
with your marketing money.  These tips will help you generate
the most possible revenue from the results you receive. Thus,
we'll call it "the business of marketing".  So let's get to it!
Your Allowable Cost Per Lead Is Important  Here's the scenario.
You're deciding on spending money to advertise your construction
business. The ad rep is promising you