Capitalize on all areas of mobile marketing  Capitalize on all
areas of mobile marketing Capitalize on all areas of mobile
marketing  Mobile has the potential to amplify any marketing
channel while at the same time connecting everything, from TV to
print to online. Most marketers have not been taking full
advantage of the fourth screen, and as a result are leaving
money on the table.    The market for remote mobile payments
will reach more than $2.5 billion by 2014, and mobile coupon use
will triple by then, with more than 300 million consumers
worldwide using mobile coupons at a redemption value of $6
billion, according to Juniper Research.    The fourth screen is
a valuable channel to attract new and retain existing customers.
Incorporate these three strategies for more successful mobile
marketing campaigns.     1. Use mobile couponing.  Offering
consumers real-time offers and discounts while also appealing to
a younger and more affluent demographic can increase redemption
rates up to 30% by some estimates.