Search Engine Optimization Ethics  There is a lot of confusion
regarding SEO and its relationship to spam. At Website Promotion
we believe legitimate SEO enhances the user experience, while we
agree spamming detracts from it; the problem lies in the vast
grey areas in between.  Ethical search engine optimizers (also
know as whitehat SEOs) are professionals who follow the rules
laid down by the search engines, and they avoid using means that
fool the search engines algorithms. Search engines actually
specifically rebuke certain SEO practices whose objective is to
override the search software, so that SEOs that use these
methods to rank a site high have reputations as unethical.  The
search industry has grown exponentially, and as of yet, there
are no rules governing optimization methods or practices that
bind professionals. However, as sites increase in number and
pose more and more competition to one another, SEOs are gaining
more importance, driving the use of ethical practices instead of
short-term manipula