 Permalink for comment 414325 So, here's the problem by
google_ninja on Fri 19th Mar 2010 21:41 UTC Member since:  Ads
aren't a feature, or a topic of interest. They are something
that people put up with to the the content. I have yet to see an
ad on the internet that entertained me enough for me to say
"Man, I would love to see that ad again"  So, there are
legitimate grips against internet ads: flash is buggy, slow, and
has boatloads of vulnerabilities, and animated ads are
incredibly distracting. For people who block ads and only target
those two categories, engagement is irrelivent, building a
service that just doesn't deliver irritating ads or flash ads
will accomplish the same thing.  Second category are the people
who don't care about whether or not you cover your costs with
osnews, and will just block everything if they can.
Unfortunately, out of the ad blocking populace, this makes up
the majority. For these people, engagement is irrelivent,
because they don't care about you, and feel entitled to the