Fast Company  Shrinking Demand: Help Google Fight Against
Content Farms, eHow  Google is at war with content farms,
websites with "shallow or low-quality content" that clutter
Google search results and make it difficult for users to find
what they're looking for. As Google continues to add billions
and billions of pages to its index, it's become much easier for
these content farms to crawl their way up the result rankings
using excessive SEO, automated content aggregation, and other
cheap tricks.  The search giant has caught flack in recent
months for failing to rid these spammers--eHow, anyone?--and
today, Google turned to its community for help. Rather than
fully depend on its algorithm to detect content farms, Google
released a Chrome extension Monday that enables users to block
unhelpful sites from their results. The extension will send
"blocked site information" to Google, which will then "study the
resulting feedback and explore using it as a potential ranking
signal for our search results," wrote princ