Last night I proclaimed we're in a Content Renaissance and this
morning, what do I stumble across but a bunch of articles saying
the very same thing! It's either a case of 'great minds think
alike', or there really is a content renaissance happening. :-)
For example, Robert Scoble wrote a rah-rah article about "the
content-creation trend that's going on" - his readers made lots
of interesting comments on it too. And I read a piece of
Marketing hype today from trendwatching.com, raving about
something called "Generation C" - C for Content, geddit?
Actually it's a good read and I especially liked this extract:
"Don't get us wrong: superior tools and no talent still equals
useless content. GENERATION C is and will continue to create
heaps and heaps of crap which, at best, will be appreciated only
by inner-circle friends and family.  However, when Canon (see
above) tells consumers that its products 'leave one difference
between you and a professional. They get paid', they're kind of
behind already: talented memb