Workplace Branding: Four Ways To Use Culture To Recruit And
Retain  Workplace Branding: Four Ways To Use Culture To Recruit
And Retain  Hiring managers and recruiters may not spend too
much time thinking about workplace culture and brand. Typically
brand and culture come up when a recruitment team is scrambling
to put together an employment ad or job description. In an
effort to attract the right candidates, the team gets together
and works feverishly to craft a brand statement, or debates a
way to define the culture of the company in a way that makes the
company appealing to candidates.  I have an alternate view:
defining workplace culture and corporate brand is really the
front end of the recruitment process. Waiting to think about
workplace culture and brand until you need to recruit is like
closing the barn door after the horses have left.  As I’ve
written elsewhere, creating and maintaining a brand-based
corporate culture can help businesses recruit and retain the
very best talent. Here are a few of my t