When and how should trademark symbols be used in writing?  Once
in awhile, I am tasked with creating a newsletter template for a
client. When I initially received this task, one question that
seemed to pop up often is how to correctly use the trademark,
service mark or registered trademark symbols within the body
text. Do I use trademark symbols in all writing, or just
business writing? Should I use the symbols when I mention a
competitor brand, or only for my brand? Do I use the symbols in
both the title and the body copy? Rather than relying on a
project manager, client legal team or writer to correct this, I
wanted to make sure I understood the correct usage.  What type
of writing should trademark symbols be used in?  In my previous
blog on the difference between TM, SM, and ® symbols, I
clarified that a word, name, symbol, or device may be
trademarked to distinguish the brand in commerce. Overall, the
trademark symbol only needs to be used if you are the trademark
holder and want to protect your trademark