Social Marketing Nutrition and Physical Activity   Plan
Components for the Problem Description  III. Behavioral
objectivesIII. Behavior  photo of women exercising in a poolThe
third plan component is the behavior. Choosing a broad behavior
begins the process of selecting specific behavioral objectives
which will be written during a later phase. In the problem
description phase, complete the following activities to identify
the behavior and learn more about it    • Gather information to
help decide which behavior to promote.   • Identify which
potential behaviors are appropriate to address for each broad
audience.   • Identify potential benefits and barriers that the
audience faces for changing their behavior.