RSS Feeds  Grocery basket or cart? Which leads to more impulse
buys?  Thursday - 7/21/2011, 8:53am  ET  grocery shopping With a
cart you are less likely to buy junk food. (AP)  UNDATED - If
you've thought that grabbing a shopping basket at the grocery
store would keep you from spending money, think again.  A group
of European professors found just the opposite.  The basket
hanging on your arm makes you less likely to make wise choices,
the study found.  Instead, you pick up instant gratification
items, usually items that are light and easy to grab.  You are
not as likely to drop a watermelon in your basket or bag
vegetables if you have a basket on your arm.  Researchers found
shoppers who push a shopping cart are six times less likely to
make an impulse purchase at the cashier.  The study is in the
"Journal of Marketing Research."  Follow WTOP on Twitter.
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