TD Ameritrade wanted to find a way to make ads for February's
Sochi Winter Olympics that were more than just their brand's
name next to a photo of one of their sponsored athletes.  With
San Francisco agency Goodby, Silverstein & Partners, they
decided to draw a parallel between long-term investing in both
banking and athletic training.  The "It Adds Up" slogan resulted
in a look at how some of the world's greatest athletes started
their careers almost as soon as they could walk.  Here's a print
ad featuring speed skater J.R. Celski, now and as a child:
celski td  TD Ameritrade  "We were getting these giant boxes of
family albums, old Super 8 footage, videos, everything. So it
didn't work the way it typically does, with storyboarding and
then shooting, but instead it was almost like scrapbooking,"
Margaret Johnson, executive creative director at GSP told The
New York Times.  Here's the other print ad, featuring
snowboarder Louie Vito:  td snowboard  TD Ameritrade  There will
be a total of four commercials tha