1. Livid Instruments creates multimedia performance instruments
that you claim as the “world's first video instruments and video
performer software.” Who are your main customers?      It is
hard to say who our main customers are. When I started the
company, I wasn't targeting a main group of people. I was
targeting a sensibility. There seemed to be a large gap between
video artists and video techs. I wanted to be somewhere in the
middle. The problem was there were no tools for anyone in the
middle. I think we have found that middle, and they form various
mediums — video editors, musicians, performance artists, and
designers. We set out to create tools to openly create concepts,
not just fill a need. When I began in this industry, I wanted to
be able to perform video, and there were just no tools to do so.
There were a few VJ applications that recommended various
plastic keyboards to create video but no dedicated video
instruments. On the other end of the spectrum, there were video
rigs used to drive large per