Discuss as:  Cities, states sell naming rights to plug budget
holes  BP bridgeLooking to plug their gaping budget holes,
cities and states around the nation are selling off the naming
rights at schools, parks, government buildings and even boat
launches, according to a report in The Wall Street Journal.
Major sports complexes, hospitals and universities have long put
the names of big sponsors in front of television cameras, but
now corporations are adding their names to more public places.
These deals don’t offer the sponsors the same widespread media
exposure they can find in a television camera lens, but they do
boost their local presence, the report said.  Hundreds of naming
rights are up for sale, according to the Journal, and mass-
transit stations are especially popular. New York has sold the
naming rights to the Atlantic Avenue-Pacific Street subway stop
in Brooklyn to Barclays, and AT&T recently paid Philadelphia
about $3 million to rename the city’s Pattison Avenue terminus
(named for a 19th-century