Why cereal sales are getting soggy  Americans apparently have
had their fill of the onetime breakfast staple, and Kellogg and
other packaged-food companies are feeling the pinch.  By Aimee
Picchi Aug 5, 2013 12:15PM  Girl grocery shopping with her
mother © image100 , SuperStock Americans aren't going cuckoo for
Cocoa Puffs these days.   Breakfast cereal sales are declining
as U.S. consumers increasingly shun carb-heavy morning meals in
favor of breakfast bars and Greek yogurts such as Chobani. 
Kellogg (K), which produces Raisin Bran and other cereals, said
last week that sales of "morning foods" slipped by 3.3% in the
second quarter.  Rival General Mills (GIS) has also been hit by
slumping demand, with cereal sales slipping about 2% in a
12-month period that ended in May, Businessweek reports.   Part
of the issue may be how marketers are now positioning breakfast.
It's no longer enough to pour some flakes into a bowl and top
them with a lashing of milk. Instead, packaged-food companies
are telling us that b