How to Develop a Brand: Rapid Fire Failure   Rapid Fire Failure
1. Regurgitate   2. Evaluate   3. Proceed or Eliminate
Southpaw Mind map  Sketch 1  How to develop a brand  Sketch 3
Evaluate and Eliminate      Southpaw Digital    Brand Identity
Round Up #2  Round two of Brand Identity Round Up. This week’s
brand identity is AirW1′s geometric and slightly inspired by
fashion. What is AirW1? You are right in asking because the only
downfall of this identity is it doesn’t clearly define what the
product is. Their website says this:  [testimonial name="AirW1"
website=""]AirW1 is a brand new West End development by the
Crown Estate and Stanhope, providing 180,000 sq ft of prime
Grade A office space just of Regent Street.[/testimonial]
Office space huh? I guess that makes sense with the geometric
and spacial designs! What do you think? Does this brand identity
speak to an office space? Make sure you leave a comment with
your thoughts.  Brand Identity Air2 Brand Identity Air1Brand
Identity Air 3  How to