March 14, 2011 at 6:08 pm  SXSW: inConcertApp Could Convert Live
Music Cellphone Haters  inconcertapp live music iphone appPeople
love to complain about the proliferation of smartphones at live
music events, as fans film, text, and even wave their phones in
the air like lighters. But Slugworth’s inConcertApp, the first
iteration of which is currently under review by Apple for
inclusion in iTunes, stands a good chance of convincing at least
some of the haters that smartphones and live music are actually
a good combination.  Originally conceived as a replacement for
the lighter held aloft at concerts for decades, inConcertApp
coordinates a colorful animated designs on people’s screens for
each song so that when they hold them aloft, they can literally
change the color of a venue. That’s pretty neat already, but
inConcertApp also packs a helpful feature that tells you which
song is currently playing and lets you buy it on iTunes if it
floats your boat.  “The original idea was, ‘wouldn’t it be cool
if everyone he