The Difference Between Sales and Marketing  The Difference
Between Salespeople and MarketersThis past weekend I attended an
annual Fall Festival that’s held in my town. It’s a fun time of
year in the Northeast, with great weather and Halloween just
around the corner. Anyway, there were a lot of people at the
festival and a lot of activities, including a section dedicated
to local businesses. You know, where businesses can set up
booths and interface with prospective customers. I decided to
take a walk through this section, and I can tell you, at least
half of the people manning their booths shouldn’t have been
there in the first place. As I walked by each booth, I began to
question whether these were the marketing people who thought it
would be a good idea to set up at the festival or if these were
actually the salespeople. And, I couldn’t help but think of the
stark difference between sales and marketing. A few people were
on their cell phones, others were talking with their coworkers
and not engaging the cr