1. Felicity King-Evans      Copywriter at HappyCopy      13
April 2009 21:55pm      Felicity King-Evans       I am a
journalist with a sideline in SEO copywriting and I have a
question I hope you SEO experts can help me with.      While I
create ghostwritten blog posts which naturally contain keywords
and strive to add value to a site and encourage inbound links, I
notice a growing number of companies are simply creating unique
content which is still a rehash of existing content.      For
example, there has been a considerable rise in firms summarising
popular blog posts etc but doing so in a way which ensures the
words they use are unique and not quite plagiarism, with the
original blog posts being fully cited.      So, here is my
question: Does this kind of content help? Obviously it is not
going to build inbound links but is simply having regularly
updated keyword rich content enough to climb rankings?      What
I suppose I am asking is whether or not I should be also
offering this watered-down copywriting