Adopt a Highway  Adopt a Highway: A billboard on I-91 near
Hartford. (Photo courtesy / July 31, 2012)  Businesses are, in
the lexicon of the Munchkins from the Wizard of Oz, "morally,
ethically... positively, absolutely... undeniably and reliably"
banned from putting advertising directly on major highways in
Connecticut.  Unless, of course, they spend a few thousand
dollars a year to "Adopt A Highway."  This non-advertising form
of advertising has become such a hot ticket item that both sides
of Interstate 95 along Connecticut's wealthy Gold Coast (a
distance of something like 23 miles) have been "adopted" and are
emblazoned with company names.  "Greenwich all the way up
through the Fairfield area is completely taken and there's a
waiting list," says Joyce Urman, the New England representative
of Adopt-A-Highway Litter Removal Service of America.  Urman
works for one of the two companies that you can hire in this
state to pick up litter from your section of interstate or state
highways. Theoretically, that's