NEW YORK (AP) -- Hillshire Brands is pushing further outside the
deli case with a deal to buy the maker of Birds Eye frozen
vegetables, Duncan Hines cakes mixes and Hungry-Man frozen
dinners.  The Chicago-based company, which makes Hillshire Farm
lunch meats, Jimmy Dean sausages and Ball Park franks, said
Monday that it would buy Pinnacle Foods in a deal valued at
$4.23 billion. The move builds up Hillshire's reach into other
sections of the supermarket as more Americans watch how much
meat they're eating.    In a phone interview, Connolly noted
that Americans are eating meat just as often, but less of it per
meal. He said that actually benefits Hillshire because food
products that incorporate different ingredients -- such as its
Jimmy Dean breakfast sandwiches -- are more profitable than
simpler items lunchmeats or sausages.   Given its reduced
reliance on meat, the combined company is expected to have
significantly higher profit margins than Hillshire alone.    The
ad is part of a major marketing push by th