MKTG 431 Mini Test 2  Created by dailydoesit   Remove ads
10 terms · SFSU  Younjin is a purchasing agent for Acme
Enterprises. One of the products she is responsible for is the
copier paper for the company's copiers. The company makes lots
and lots of copies so they use more than 60 cases of copier
paper each week. Younjin will probably treat copier paper as a
____________ decision?  Straight rebuy  Which of the following
buying criteria is a business buyer likely to use and an
individual consumer NOT likely to use?  The production capacity
of the supplier firm  Many complicated products such as
computers or automobiles are assembled using many component
parts. Once a sales forecast for the main product has been
established, it is relatively easy to estimate sales of the
component products because of the ____________ characteristic of
business markets?  Joint demand  Which of the following
statements comparing the consumer buying process to the business
buying process is TRUE?  Both businesses and consumers