Now, Durex is ready to please all with ‘Do The Rex’  Amit Bapna,
ET Bureau Jun 18, 2014, 10.24AM IST (Durex, the top selling
global…)  In a candid chat, the recently appointed managing
director of FMCG major Reckitt Benckiser, Nitish Kapoor accedes
that Durex is one of the brands that has generated a lot of
excitement within the company thanks to its current 'Do The Rex'
campaign. Quite a statement from the head honcho of a business
that has power brands like Dettol, Mortein and Harpic among
others. Except none of them are anywhere near as sexy. Durex,
the top selling global brand in the RB portfolio is raring to
take on the Indian market dominated by local brands like
Manforce, KamaSutra and Moods.  But then, unlike many other
categories there's plenty of room to grow. Condoms have an
overall penetration of just 5%, a strange situation considering
we are neither low on heads or sexual proclivity. India is the
second most populous nation after China and working hard towards
grabbing the top spot. A 1.2 billio