You probably don't remember all the words to your school fight
song. Chances are you never quite mastered "Auld Lang Syne." And
you're still puzzling over why Jimi Hendrix needed to be excused
to go kiss some guy.  So why then is that song from that credit
report website commercial -- you know the one -- firmly lodged
inside your head?  Because a well-constructed jingle can put
even the most incessant top-40 radio hit to shame when it comes
to catchiness.  Over the years, advertisers have turned to
everything from celebrity endorsements and animals to sex and
slogans to woo customers, but nothing works quite like a jingle.
If you doubt it, ask yourself how many dollars a foot-long
Subway sandwich costs ... and try not to sing the answer.  While
there have been many great musical advertising pitches, none
quite measure up to these five most memorable commercial jingles
...  No. 5: McDonald's Big Mac  McDonald's has had many
memorable jingles over the years and it is clear that they stick
in people's heads. Thi