Gender stereotypes hold back investors  Study finds male
investors just can't seem to come to grips with women executives
Share with others:  Print Email Read Later  All things being
equal, women entrepreneurs would have the same access to capital
as their male counterparts.  Dan Marsula, Post-Gazette Click
photo for larger image.  But all things aren't equal, as was
illustrated in a recent experiment by Lyda Bigelow and Judi
McLean Parks, professors at Washington University in St. Louis'
Olin School of Business.  Ms. Bigelow and Ms. Parks asked
themselves the following hypothetical question: how would
potential investors react if they received one of two
prospectuses? The offerings were identical in every respect but
one: the sex of the person running the company. Although they
had identical resumes, one CEO was a man and the other was a
woman.  What a difference one minor detail made.  Male investors
were prepared to invest three times more money in the male-run
company as they were in the female-run firm,