MKT505 Case Study 4  MKT 505 Case Study 4: Advertising, Public
Relations, and the 2008 Beijing Olympics (Case 13-1)  A Graded
Work   Write a 4-5 page report that answers the following:    1.
Analyze the reasons why the Chinese government hired a Western
public relations firm to work on the 2008 Beijing Olympics.   2.
Assess the reasons why protesters and activists target events
such as the Olympics.   3. Evaluate whether the opportunity to
reach a global audience by advertising during the Olympics
offsets the potential for bad publicity.   4. Analyze how well
of a job the companies identified in this case did in
anticipating and responding to the protests.   5. Provide
evidence from at least three (3) qualified sources, e.g.,
textbook, peer-reviewed journals, government, or professional
organizations Websites. Note: Properly cite your sources in the
report and on a separate reference page that follows the APA
style conventions.  Leave Your Comment