The Great British Nanny Export Defies Recession     Text Size  
Published: Friday, 15 Feb 2013 | 5:01 AM ET By: | Assistant
Producer, CNBC.com  Widespread redundancies in the banking
sector as well as cuts in pay and longer working hours have
taken their toll on a range of sectors, with retailers in
particular feeling the pain of the recession.  But the British
nanny appears to be defying the trend as foreign demand remains
strong with Saudi princes, Russian oligarchs, busy executives
and celebrities demanding a Mary Poppins-like figure to look
after their children.  Source: Norland Graduation Day for
Norland Nannies  London-based nanny agencies seek to attract
this elite clientele by capitalizing on Britain's royal
heritage. With names such as Imperial Nannies and Royal Nannies,
agencies have associated themselves with London's most expensive
districts and the U.K's reputation for a high-class education.
Louise Taylor, manager at Kensington Nannies, told CNBC that
business had boomed in both the U.K. and ov