  Beyond the buzzwords, what strategies and tactics will help
you take your business to the next level in 2014? Trend
forecaster and consultant Jackie Danicki lights the way.  What's
the trend? Content marketing is king  Apple recently made waves
by announcing they'd poached Burberry CEO Angela Ahrendts – the
person who's been pivotal in pioneering brands as media
companies. In 2009, she created Burberry's first digital
campaign, an art-meets-advertising initiative called The Art of
the Trench. Plaudits and increased revenue proved the concept:
E-commerce sales grew by 50%. By 2012, Burberry had shifted 60%
of its marketing budget to digital.  How can your business
capitalise on this trend?  The strategies and tactics employed
by the likes of Burberry can be applied by any business – even
if you're a B2B company.  Epiphany Solutions CEO Rob Shaw says:
“We are seeing more and more SMEs understanding the value in
spending their marketing budget on high quality, useful content.
It's not just content as an SEO te