Summer Intern Reflections: ‘What’s Beautiful’ at Red Tettemer +
Partners   By Kiran Aditham Comment  While summer 2012 is
basically in the books, the memories linger for those interns
who toiled away during the season at various agencies. Here’s an
entry from Ali Gladstone, an Amherst College grad who spent her
summer as an account management/digital strategy intern at
Philly-based Red Tettemer + Partners, which had quite a summer
of its own. Anyhow, Gladstone reflects on one campaign in
particular that she was involved with while at said agency. The
floor’s yours.  When I arrived at RT+P a few months ago, cool
advertising was limited in my mind to billboards with cars stuck
to them or Chevy commercials set to Jay-Z tunes. Then I was told
I’d be involved in Under Armour’s “What’s Beautiful” campaign, a
competition to redefine the female athlete and find the next
faces of UA Women. Women would be encouraged to create a profile
on a website called What’s Beautiful, declare an athletic goal,
and track their prog