During the past year, I’ve spent a lot of time with startups.
It’s always an amazing view of the world, to see things through
the eyes of a small company or individual who is so focused on
their product or service, that everything else is secondary.
These folks are focused. Like a laser!  They have an idea they
believe in 100%. Every waking minute is spent in pursuit of
achieving their goal. Spent in pursuit of supporting and moving
forward the product or service.  Often heard around business
incubators is the phrase “fail fast”. It means to fail early in
a cycle, so you can learn, apply the knowledge and move forward.
So as you look at your own investments, whether it be in SEO,
social, paid search, etc., try to fail fast. Draw lines to
determine success, set shorter time-lines and change direction
as results show the path.  Another common thread with startups?
What they end up as is often not what they started out as.
www.Fab.com is a great example here. Originally a gay dating
website, it transformed itse