have you gone noseblind?  all you need to know about what your
guests already knew   A vast majority of Americans are noseblind
to the odors in their homes. It’s our Febreze-like duty to
provide support. Read on to learn more about this olfactory
affliction and how you can get (and stay) guest-ready year-
round.  scientifically, going noseblind is 100% real  And it
typically follows a three-step process, as seen in this fish
dinner example:  1. You cook your famous fish casserole—and
think it smells great.  ODOR ADAPTATION: your nose’s physical
response that normalizes new smells  2. You get used to the
lingering fishy smell.  ODOR HABITUATION: a built-in
reprogramming of your brain to ignore a smell   3. Your friends
come over, smell only fish, and judge you for it.   This blend
of physiological (what your body is telling you), psychological
(what your brain decrees), and sociological (what makes your
guests judge you) all adds up to one thing: You are totally
noseblind and need an odor makeover—STAT. Luckily