Many non- profits have found success using social media standout
Facebook. They have not only been able to market their
organization and gain recognition through their Facebook pages
but motivate donors to give to their cause.  Facebook offers
non-profits a way for them to establish direct emotional ties
between their cause and their community.  They can use their
Facebook pages as a storytelling medium.  Non-profits can share
messages and stories from those who have benefited from donors
and the group’s efforts.  Perhaps the best way for a non –
profit to be successful in reaching their donor audience is to
establish image galleries. The photos and videos you post there
can offer prospective donors moving and visually inspiring 
tales of the organization’s success stories. Sharing personal
accounts and updates will inspire others to give and enhance
these successes even further.  Non- profits can also use
Facebook to break news about the organization as well as stories
and decisions that affect those helped