  The rights of individuals (Principle 6)       • a right to
prevent processing for direct marketing;  This section explains
these rights, sets out the duties of organisations in this
regard and gives examples of good practice. It is divided into
six parts, which deal with each of these rights in turn.  Access
to personal data  What is a subject access request? What
information is an individual entitled to? How should you respond
to a subject access request?  Preventing processing likely to
cause damage or distress  When can an individual ask you to stop
processing their personal data? How should you respond?
Preventing direct marketing  What is direct marketing? What do
you need to do if an individual asks you not to send them direct
marketing?  Automated decision taking  What is an automated
decision? What rights do individuals have regarding this type of
decision?  Correcting inaccurate personal data  What rights do
individuals have to correct or remove inaccurate personal data
that you hold about them?