Tech Brands’ Mantra: Find Big Problems. Solve. Repeat.  By Nirm
Shanbhag  The technology brand spectrum is vast, encompassing
consumer electronics, computers, software, and services. At one
end of the spectrum are companies that build amazing things, but
can’t seem to build a strong connection with consumers. At the
other end, visionary brands that make us imagine the
unimaginable, but lack substance and staying power. It’s a world
of bathroom mirrors that tell us the latest headlines, bracelets
that upload our vital statistics to physicians, and cars that
drive us to our destinations. Tech brand leaders, however, are
masters of compelling visions leading to impressive products,
with the benefits to the customer clearly apparent and
articulated. What’s more, they also:  Strive for consistent wins
What puts some companies on our collective radars, causing envy
among peers and convincing customers to camp out overnight to
get the next iteration of their phone, is their ability to do
this day in and day out. Th