     Like many other competitors in the WCIA bracket, EA has
repeatedly failed at three core requirements of running a
consumer-friendly business:  1. Provide a Product People Want
and Like  Yes, EA has games that sell in the millions, a number
of which are well-reviewed and some of which are genuinely
loved. But the company also has a history of pumping out
products, or rushing games through development, in order to cash
in on a brand name. Just in recent years, there have been
several notable examples. Dragon Age 2, while it has its
defenders, was seen by many as an inferior cash-in that would
have benefited from a longer development schedule. Likewise, the
sequels for Dead Space have been been similarly derided by some
fans of the original.  The most obvious example was Mass Effect
3, which had the bad fortune of being released in the weeks
leading up to the 2012 WCIA tournament. Fans of the first two
games, who had invested large chunks of time and money, were
left with an empty feeling after reaching the