SEO News  Cabela's, Performics, and Performance Marketing  by ,
 Comments  While browsing around the 'Net trolling for
compelling articles and information about all things Web
marketing, I found an interesting press release. It was titled:
"Best Performance Marketing Campaign" for the 2009 ad:tech
awards.  The gist of the press release was that Performics'
winning campaign, "Online Traffic Makes Instore Buyers,"
creatively used online coupons through paid search to drive
offline traffic to Cabela's retail locations across the country.
Ten percent of all consumers who clicked retrieved a coupon, and
40 percent of the coupons distributed were redeemed at a retail
location.  That seemed like it was right up our alley because
we've been talking about dissecting interesting promotions. I
tracked down Emily Brennan, group account director from
Performics, to talk with about the promotion and then put
together a little Q&A interview about the campaign.  Here's the
outcome of my interview. I'll give some observations