The promise of social media as the top of a profitable funnel
can be the shiny object of marketing tools. Converting “Likes”
to leads, however, requires a strategic use of social media
rather than thinking of social media simply as a broadcasting
tool.  A conversion focused social media strategy should bring a
lead into the marketing funnel, capture the lead, create the
opportunity and incentives to convert the lead (through either a
sale or a partnership or a request for further information),
engage that new partner/client and motivate the partner/client
to transform into a brand evangelizer by providing them with the
tools and incentives to recreate the cycle.  Social Media is a
massive permission based marketing opportunity for
entrepreneurs.  Social media platforms are where a large pool of
potential clients spend their discretionary time. Developing a
brand messaging strategy to engage with these potential
customers requires understanding the language spoken on each
social platform and integrating the so