Five Lethal (But All-Too-Common) Marketing Mistakes  Five Lethal
(But All-Too-Common) Marketing Mistakes Five Lethal (But All-
Too-Common) Marketing Mistakes  In today's business climate it's
critical for key messages to hit home with the right audiences
to drive increased revenue for a brand. At the same time,
marketing budgets are getting leaner and leaner, forcing
marketing professionals to think more carefully about where and
how they allocate marketing spend.  Integrated marketing has the
potential to help marketers achieve the seemingly impossible
task of reaching customers and prospects across a range of
channels—but to do it, marketers need to know how to avoid the
mistakes that commonly plague integrated marketing efforts.  The
integrated marketing challenge  “Integrated marketing” is a term
pregnant with a variety of meanings. While some mistakenly
believe it simply refers to a combination of uncoordinated
online and offline marketing activities, savvy marketers
understand that true integrated market