Jennifer Wolfe  How 900+ Communities and Generics Will Reshape
the Internet    |  April 26, 2013   |  Comments  In this series,
I have focused primarily on strategies that brands may use in
maximizing the impact of their new gTLDs. From data capture to
new content channels, security and authenticity, search,
communities, and catalysts for innovation, half of the world's
brands have applied and will likely reshape the way we navigate
the Internet. But, let's consider the impact of the 900+
generics that will also launch. In an unprecedented expansion of
the Internet, there will be nearly 1,000 generic domains
including .golf, .tennis, .basketball, .search, .blog, .author,
.book, .religion, .bible, .training, .marketing, .coupon,
.realestate, .cheap, .luxury, .fashion, .mom, .vacations,
.green, .kitchen, .city, .now, .online, .mail, .phone, .art,
.top, .film, .game, .channel, and .tickets, among many others.
These generics are broken into four primary segments of
lifestyle, media, commerce, and search/navigatio