Social Media  Mar. 31, 2008 – Tiny symbols with big powers
March 31, 2008 Filed under Features  By Steve Bauer Managing
Editor Most people don’t think twice about the familiar
trademark and copyright symbols on products they use in every
facet of daily life. Yet, these tiny, but powerful tools are the
best defense for businesses wanting to protect their company
name, products and services. Trademarking or copyrighting is a
simple task that many powersports companies choose to ignore,
which has lead to expensive legal battles that in many cases
have forced companies to completely rebrand themselves.
“Businesses face that very real danger every day by failing to
register for trademarks and copyrights on their goods and
services, and in most cases it’s either not wanting to spend the
money upfront, or they simply ignore the fact that there could
be severe consequences down the road,” said T. Earl Levere, a
partner in the Columbus, Ohio, based law firm of Schottenstein,
Zox and Dunn Co., LPA. Levere specializes