Product Pricing Primer  Product Pricing Primer   Eric Sink
Software Craftsman, SourceGear  August 5, 2004  Summary: Eric
provides a collection of issues to consider when making
decisions about the price of software products. (11 printed
pages)  Every small ISV wrestles with the question of how to set
pricing for its software products. I've been asked many times to
write an article on this topic, and I have finally decided to do
so. Before we begin, I would like to offer a disclaimer:
Product pricing is hard. There is no magic formula that will
determine the best price for your product. I can't provide any
easy answers, but I can give you some things to think about as
you make your pricing decisions. In the end, you will just have
to make a decision using your own judgment. There will be times
you will wonder if you made the right decision. You may never
know for sure.  Stating the Problem  Let us first say that our
goal is to find the price at which profit is maximized. If we
say that a price is "too high" o