Toy story  One of this summer's big blockbusters is a movie
designed with one purpose: to sell toys. John Anderson looks at
how Transformers takes product placement to the final frontier
Toy story... The blast-fest that is Transformers  'Some will
come to defend us ... Most will come to destroy us." All of the
Transformers, however, will be coming to pick our pockets this
summer, because this is the season the robots-cum-vehicles will
take over the world. Today sees the rerelease of the 1986
animated movie, followed on July 4 (in the US - and on July 27
here) by a multimillion dollar remake, combining live action and
CGI, directed by blockbuster specialist Michael Bay (Pearl
Harbor, Armageddon, The Rock), and with Steven Spielberg on
board as executive producer. A movie based on a toy, and
designed largely for the purpose of selling toys, might well
become the biggest box-office hit of the summer.    1.
Transformers   2. Production year: 2007   3. Country: USA   4.
Cert (UK): 12A   5. Runtime: 143 mins   6. D