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UpLogin  AgDay Blog  Marketing Strategy  RSS By: Scott Stewart,
AgWeb.com  Marketing Strategy  Psychology of selling during a
bull market  May 28, 2010 There’s a principle in psychology
called the Recency Effect. It suggests that when facts and
figures have been presented to us, we best remember those we
heard most recently. The same is true of experiences. If you
visit a restaurant 10 times, you tend to remember your most
recent dining experience the best. It carries the most weight in
your opinions of the food and service. In marketing, many
producers tend to focus on the most recent price action. This
can have damaging effects to the psyche in a bull market when,
as prices rise, producers focus on how the price today is better
than it had been. In their quest to capture the top of the
market, they pass on profit opportunities. Their focus on the
most recent price action creates a habit of not selling. Each
leg up in price during a bull market leads