Big data development is major move for Big Blue  The phrase “big
data,” is all the rage these days and IBM made a major move to
drive growth.  The company on Wednesday introduced a new class
of predictive analytics software it said places decision making
power into every employee’s fingertips regardless of location.
The software gives instant insights on big data and helps
employees become better salespeople, marketers, human resources
managers, procurement experts, and customer service agents,
according to IBM. In addition to generating insights on internal
data in a matter of seconds, the software measures the impact of
social networking channels and factors the information into
organizational decision making, according to the company.  Those
are some meaningful advances in how retailers and consumer
packaged goods companies leverage technology and the expanding
array of information inputs that spawned the term, “big data.”
IBM contends its new software is a major milestone because it
helps clients embed pr