Indy's homespun charm wins over East Coast fans  JIM SUHR
Associated Press Published:  INDIANAPOLIS (AP) -- There could
have been a culture clash when Northeast fans converged on the
Midwest for Super Bowl weekend.  But something surprising is
happening: Fans are being wowed by Indianapolis' charm.
Indianapolis took a lot of steps to showcase its homespun
heritage before the big game. Trainers told taxi drivers,
hospitality workers and volunteers to make eye contact and smile
with visitors. They also encouraged them to tell people to "have
a super day."  Schoolchildren also made homemade cards to put in
hotel rooms that showcased what they like about the city.  Fans
from New England and New York so far are lauding everything from
Indy's friendliness to walkability. And some New Yorkers say
they've even found a deli that tastes just like home.