Home / Auto News / News article: Chevrolet Cruze Diesel Myths
Explained by Automaker - AutoGuide.com News  |  Apr 26, 2:45 PM
A battle that almost seems to have fought it self, selling
diesel cars in the U.S. used to be little more than a fool’s
errand for most automakers, but that is quickly changing with
companies competing to catch up with the trend.  “Small
displacement diesel engines could fill an important niche in
Chevrolet’s diverse four-cylinder lineup,” said Mike Weidman,
Cruze Marketing Manager. “We recognize this technology’s
considerable appeal, particularly with young male car buyers,
and we are ready to win them over with quality, torque and fuel
economy.”  German companies like Volkswagen long offered diesel
options to North American consumers, but oil-burners were
otherwise scarce outside the heavy duty truck market. Rising gas
prices and the rush toward more efficient cars is finally
changing consumer opinion, but Chevrolet isn’t convinced that
buyers are educated enough on Diesels.  To com