I just came across the new poster for Whatever Works on IMP
Awards (check it by clicking the image below), and beyond the
too-perfect Larry David pose, I'm struck by the utter lack of
Woody Allen on the thing. Beyond the billing block and maybe an
especially sharp sense of font, how would anyone know that this
was the latest film from the guy who made Annie Hall and
Manhattan?  It was the same thing with Vicky Cristina Barcelona,
and I'm wondering if potentially interested people would find
themselves turned off upon finding out just whose movie they've
been lured into. It's the same sense of un-branding (non-
branding? anti-branding?) that kept most passersby from
realizing that Zack and Miri Make a Porno was a Kevin Smith
joint, and really, if you're already past that title, is his
presence in the trailers and posters going to keep you away?  If
anything, might the name recognition lure a couple of more
people to either film (not that Larry David fans probably aren't
already fans of Woody Allen, and not that