6 Common Advertising Phrases To Be Wary Of  Marketing tactics
for big companies differ quite substantially compared to
marketing techniques for small businesses. Although many
consumers are already cautious of claims made by big league
advertisers, some specific terms or phrases should be considered
even more carefully before making a purchase. These are
typically claims that have either no clear meaning or are not
easily enforced by legislation. This in turn leads advertisers
to use these terms and phrases in order to create hype for their
products - hype which could at times be considered false or over
exaggerated.  When a product is sold as "light," many people
typically assume that this means the product is lower in fat or
calories than other comparable products. However, marketers
enjoy terms like this that have many different meanings. Is the
product light-tasting? Is it light in color? Or is this product
light in flavor? Sensory characteristics can be tough to
measure, so there is no easy way to empiri