Is Your National Meeting Delivering ROI?  Make a connection with
your key stakeholders  By Steve Friedman,  The difference
between business success and extinction isn’t simply having a
good idea or product. It’s having people – not consumers – who
are passionate about your brand and engaged with it at an
emotional level. People give their best because they really want
to; success is about capturing hearts as well as minds. Major
retailers implement a variety of ways to try and make this
connection with their internal audience, and one key means of
doing so is a national conference, convention or meeting.  A
convention allows you to be face-to-face with the key
stakeholders who are directly responsible for the organization’s
success – store managers, salespeople, employees, franchisees,
etc. These constituent audiences ultimately represent your brand
and corporate image to the end consumer. Producing a strategic,
engaging event that connects with this internal audience can
deliver meaningful results and levera