Take the 2-minute tour ×  A site I help with sells a particular
set of items, they have a strong reputation locally, and sell
parts nationally online. From an observational point of view I
enjoy working with them as they do everything right - always
willing to go the extra mile for customers, even at times when
it seems counter productive (for example spending large amounts
of time helping a customer who has spent relatively little
money) I would definitely put them in the "good guys" bracket.
Checking server logs I notice they get quite a few links from
phpbb style forums, talking about how great the service was/how
good the prices were etc. These forums appear to be quite
popular - large user list, lots of discussion and questions per
day etc.  But (and here is the problem) I'm almost certain these
discussion groups aren't being picked up by google.  The
customers just don't seem to be the kind of customer who have a
blog/twitter feed/website - the sort of content which is more
likely to be picked up by go