1. Proposition  2. Design principles    1. Make it
understandable, but still enjoyable.    2. Be neutral and
transparent on issues, but don't be afraid to be confident and
distinctive in tone.    3. Play well within the political
platform. We are just one of many services that help inform
political discourse.    4. Expose interesting, unexpected data,
but be careful not to overwhelm the user.    5. Technology
should enhance the experience, but should not be a prerequisite.
Democracy is for every citizen – our service should be, too.
6. Be reliable yet deferential on a day-to-day basis, but be
provocative, insightful and encourage exploration when invited.
3. Identity  The proposed logo consists of three parts; the
logo, the word mark, and the colour bar. The logo, an abstract
representation of a traditional ballot paper, hints at the
democratic nature of the product. The logotype, set in Omnes, is
light and modern, reflecting its approachable, unstuffy nature.
As colours can be too easily aligned with po