TiVo and Fox Partner  TiVo and Fox have put together an
agreement that will provide TiVo's 510,000 subscribers movie
trailers, behind the scence footage, interviews, and music.
Here's the PR quip:  "Companies that know entertainments
understand that TiVo Showcases offer a rich, creative
promotional opportunity that does more than advertise," said
Brodie Keast, TiVo's senior vice president and general manager.
"The unique capabilities of the TiVo Showcase let marketers
build deeper relationships with viewers."  It's nice to see that
at least some companies are realizing that using a TiVo is not
stealing TV as some television executives would have us belive
but rather a new and exciting medium with it's own new and
exciting marketing possibilties.  by Steve Hall    Jan-30-03  
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