Your Call Is Important to Us -- Not!  What's the difference
between Fed Ex and Bank of America?  One knows customer service
and the other doesn't, according to consumer surveys.  So, who
does the job well and why do so many companies still put their
customers through hell by putting them in an automated phone
merry-go-round or flaunting a rude and indifferent attitude?
According to the sources we consulted, these companies are
consistently cited for the quality of their service:    Four
Seasons Hotels   LL Bean   Ritz Carlton     Companies that score
high believe in a culture of service. "These firms know that
there are so many choices out there for consumers, if they don't
please them, they'll go on to the competitor," says Horrell.  He
cites Starbucks as an example. "They make that experience
enjoyable, and I'm willing to pay for it," says Ed Horrell, the
host of a radio program, "Talk About Service," and the author of
"The Kindness Revolution."  "I can get a cup of coffee at Burger
King or McDonald's for