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sections Your search ends here  It is not for nothing that
Google is extra-cautious about allowing Amit Singhal to talk to
the news media; neither it is surprising that it rarely allows
outsiders inside its Search Quality department, where Singhal
works.  'Singhal is the master of what Google calls its 'ranking
system' -- the formulae that decide which Web pages best answer
each user's question. It is a crucial part of Google's inner
sanctum, a department called Search Quality that the company
treats like a state secret,' The New York Times wrote recently
in an exclusive story based on a rare visit to the department
and conversations with Singhal allowed by the company.  Singhal,
who was born in Uttar Pradesh, joined Google in 2000 and is now
a Google Fellow, a designation the company gives its elite
engineers. He heads its Search Quality team. in his words 'More
recently I find myself interested in question answering. People
have questions and they ne