The price of loyalty cards: Just rewards? - - Richmond, VA News
The price of loyalty cards: Just rewards?  Posted: Updated:
RICHMOND, VA (WWBT) - My wallet is loaded with dozens of yellow
and green and red cards. The less used get bundled, but they're
always with me. I've got them for grocery stores, drug stores,
restaurants and retail stores. It's how I saved 55% on my
grocery bill this week.   Most loyalty cards typically require
the same type of information. Your name, address, birthday, and
ages of your children. Each card has a privacy agreement about
what can be done with your personal information.   Stores
analyze buying data with the hopes of more efficient advertising
and marketing. But it's more than how many times a week you buy
bread and milk. Not only are they compiling data on what you
buy, but also the day, the time and how you pay for it. Over
time that builds a valuable profile of you. So should you worry
about the safety of the info collected?   Most privacy
agreements state that a busine