Culture, HR Insights  Brand Blindness: When Companies Don’t
Engage Customers or Employees  123RF Stock Photo  “I do not want
to post it now because I will have over a thousand resumes
before the end of the day. I normally post them as I leave for
the day and deal with it tomorrow.  That was a statement one of
our recruiters told me after coming out of a meeting during my
tenure at Martha Stewart Living. I thought of that this week
when I read the story about Yahoo now getting more than 12,000
resumes a week.  That is such an important metric about
branding. I had someone contact me after I left Martha Stewart
and wanted to pay me as a consultant to help her get an
interview. She felt that if she got in the door, she would be
able to sell herself.  I politely declined. She was so
enthralled with the brand that I had to spend some time walking
her back from the throes of brand blindness.  Brand perception
and working within a brand are two different things. Potential
candidates, however, buy a slice of the bran