Why Your Bank Wants to Be Friends on Facebook   Your bank would
like to be your new best friend on Facebook It was inevitable
that banks, lenders, and other financial institutions would
eventually find ways of using social media to supplement their
information about customers (and potential customers). The
latest trend, according to an article in BetaBeat, is that your
bank wants to be Facebook friends with you so that they can
obtain information about you that would help them decide whether
to offer you things like loans and credit cards.  Banks profit
from lending money to people who will reliably pay it back, and
your social media footprint can help them identify new customers
in two ways: First of all, your Facebook profile could provide a
much more up-to-date picture of your creditworthiness than your
credit score. When you tell your friends about getting a new job
or buying a new car, a bank would get valuable insights into
your financial circumstances. And second, if the bank identifies
you as a good c