Are the blue chips as black as painted?  Anti-corporate
activists work on your conscience  MIT student Jonah Peretti
wanted to take advantage of Nike's offer to personalise his
shoes for $50 by having the word "sweatshop" sewn on under the
"Just Do It" swoosh. Nike refused and Jonah's e-mail exchanges
with the corporation are whizzing round the web, making him
academia's latest ethical activist.  Corporate social
responsibility is a hot topic on campus and companies are
filling their recruitment brochures with great statements and
green statistics to counter ill feeling. So do you hold out for
a paltry salary, vegan canteen and unbleached cotton uniform -
or do you "Just do it"?  Cambridge University students voiced
national concerns about ethical business when they disrupted a
careers fair presentation last summer. Nestlé, long demonised by
the NUS, was forced to abandon its information stand after
protestors stormed the building. The demonstration, backed by
the Cambridge University Student Union, aimed to