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No Injury Consumer Protection Class Actions    How does this
relate to no-injury lawsuits? The price that we observe in the
market for any product contains information about the firms�
assessment of the likelihood of injury and the consumers�
assessment of the utility from the product plus any apprehension
of injury. Setting aside a case where the company intentionally
misled consumers (which is what consumer protection statutes are
meant to deal with), most of these cases never can prove any
intentional conduct or actual injury. They all argue that
prospectively, the plaintiffs now realize they might be injured
and they would have paid less had they known this.  But are all
consumers the same? When it comes to a variety of products,
consumers are looking for different things. Some are looking for
quality and for them price does not matter. Some are looking for
a bargain and for them it is more about price than performance.
The aggregate of a