The Adolph Coors Company is almost as well known for its
conservative politics as it is for its beer. And that
reputation, the Colorado brewery has found, can hurt business.
While Coors may be held in high esteem in conservative circles,
in the fiercely competitive marketplace for beer it has
alienated some important potential customers over the years:
among them, black and Hispanic people, women's groups, labor
unions and homosexuals.  Last week, the company made peace with
one of these groups when it announced that it would spend $300
million to aid Hispanic businesses and hire more minority
executives. ''This is by far the most comprehensive, the most
equitable agreement that has ever been entered into by any
minority group with any company in the United States,'' said
Raul Yzaguirre, president of the National Council of La Raza,
one of the groups that negotiated the deal. For years, Coors has
been a target of Hispanic boycotts in a dispute over hiring
practices. Company officials, who last year announced