Trendspotting is a popular concept many businesses are
inheriting as a way to stay relevant and better connect with
consumers; as the popularity of this concept increases however,
so does the question of its true value. This is an idea our
Director of Trend Hunter PRO Tim Warmels explored with The Globe
and Mail at this year's DX3 Canada conference.  The main concern
many entrepreneurs and business owners have when dealing with
trend forecasting is how to trust the consumer behavior-related
vision of one company or individual. Furthermore, how do said
companies or individuals sort through the clutter of today's
consumer industries for valuable insight?  Warmels addresses
this issue in the interview, identifying Trend Hunter PRO as "a
place where we leverage the collective insight of those 75,000
Trend Hunters we have around the world and the 800 million views
we've accumulated [...] and use it to find the signals from the
fringe of culture to speak to what will be popular in the
future."  Watch the full inter