 or, sign in with: strategy and business Published: April 10,
2002   Once Upon a Time  Even when the listeners are adults, all
they have to hear are words akin to “once upon a time,” and the
judgmental doors of their left brains tend to swing closed. The
doors of their right brains — always eager to hear life turned
into a story — swing open.  Consider this fable: Once upon a
time there was a crow. She was a hot, thirsty crow, and she
soared from east to west and north to south in search of water.
After many hours, she spied a pitcher full of water in a gravel
courtyard. But, alas, the neck of the pitcher was too narrow for
her to insert her beak. What could she do? As her black feathers
baked in the sun, inspiration struck. She picked up a bunch of
stones from the courtyard, and tossed them, one by one, into the
pitcher. As the water rose to the rim of the pitcher, she could
drink.  This Aesop fable has a moral: Necessity is the mother of
invention. But the moral, however relevant, is not what’s most
notable