The Mobile Marketing and Commerce Report 2013, carried out in
association with BuyDesire, looks at the extent to which
companies are committed to mobile, the channels and technologies
they are using, and the challenges they face in improving their
capabilities in this area. This report is based on a survey of
more than 500 companies and agencies, carried out in July and
August 2013.  The report gives insight into regional differences
in commitment to mobile strategy, which mobile channels and
technologies companies are currently using and plan to use, and
the way companies view the threat of showrooming... plus much
more.  The survey findings are divided into the following
sections:    • Mobile readiness   • Multichannel   • Mobile
budgets   • Understanding of ROI and measurement   • Retail
attitudes towards mobile   • Barriers to mobile success   •
Outsourcing mobile  Highlights include:    • Company investment
in mobile marketing and m-commerce reaching tipping point   •
Companies in Asia most likely to hav