Wednesday, December 20, 2006   The McChronicles has noted a
trend in several McDonald's recently. Here's how it goes:    1.
the crew person at the counter says, "Who's next?".   2. the
customer steps up and places their order.   3. the order is
taken, the customer pays and receives their change.   4. the
customer suddenly acquires super powers, becomes invisible, and
the crew person acts as if the customer evaporated.   5. the
crew person says, "Who's next?" The McChronicles is kind of
"hip". We "get it". So the first time this happened we
accommodated it as we sought to understand what was happening.
The behavior was attributed to inexperience or rudeness on the
part of the crew (or maybe it was our breath). Then it happened
again ... and again ... and ... you get the point.  Imagine the
customer experience of someone who doesn't visit McDonald's a
lot. Imagine the customer experience of someone who is a little
slow. Imagine the perception of someone who is used to a
slightly more respectful dignified level