SEO News  Local Content Advertising    1. Google, Europe Near
Antitrust Deal, Really This Time?        This may explain why
go-to advertising outlets like Google, Facebook and Twitter are
refusing to allows sponsored content promoting recreational
marijuana use. Yet, cannabis dispensaries like the newly-opened
ones in Colorado feel they are entitled...         The content
that finds its way through the complicated maze of devices,
social connections, and search algorithms to an individual
consumer is only as good as the story it tells. In local, there
was Yelp.         We live in a three-device world – leading to
attribution and content iteration challenges. Attribution and
Content Clearly, content has become the catalyst that has driven
a dramatic rise in the importance of earned media.