As the health club industry evolves and faces growing
competition, interior design and décor have become more
important than ever to a club's success.  The visual environment
that creates the emotional experience people have when they are
in a club has become as important for a club's success as any
other element, including good equipment, location and a strong
sales staff.  Décor creates an experience for everyone who
enters your doors. That experience can be boring and bland or
beautiful and exciting. Most people hate exercise and need all
the help they can get to motivate them to become a member and
continue as a member. Enjoying how a club looks and feels can be
the factor that hooks some people into returning to your club
despite their distaste for exercising.  Recently, while sitting
in a 30,000-square-foot club that was going through a badly
needed renovation, I witnessed a long-standing member confront
the owner about why the renovation was taking place. The member
quickly scoffed at the idea of “wast