1:02 pm Thu October 18, 2012  Athena To Zeus: Weather Channel
Names Winter Storms  Originally published on Thu October 18,
2012 1:32 pm   NEAL CONAN: Are you ready for Winter Storm Walda
or Blizzard Brutus? Starting now, The Weather Channel will dub
snow and ice events with the same kinds of monikers given to
hurricanes and tropical storms for decades. Some object that
since there's no simple formula like wind speed, the naming
threshold will not be objective. Others complain that such
decisions ought to be left by - to the National Weather Service
and not made by a private company. We want to hear from the
meteorologists in our audience. Is this a good idea?
800-989-8255. Email: talk@npr.org. You can also join the
conversation on our website, that's at npr.org, click on TALK OF
THE NATION.  CONAN: Bryan Norcross joins us from the studios of
The Weather Channel in Atlanta where he's the senior director of
weather content. And it's good of you to be with us today.
CONAN: And how are you going to decide which