Tuesday, September 09, 2008  Quote of the Day: Andy Warhol on
Coke and America   --Andy Warhol   chris m. said...  Really like
this quote. Where is it from?  It blends together two things
I've been thinking about: one is that rich people and middle
class people have converging habits, two is what brands stand
for.  The converging habits bit makes sense if you compare the
lifestyle of Cornelius Vanderbilt to a middle-class person in
the mid-19th century vs. Bill Gates to someone today. Yes, Bill
Gates can have a private plane. But good quality food,
electricity, modern amenities, and similar entertainment is
accessible to both.  The brand bit is more complicated, but can
be boiled down to: brands represent something aspirational (and
shared) and the infrastructure that can deliver a repeat
performance over and over and over again.  Anyway, thanks for
the quote and sorry for the long rant.  Chris said...   Here's
another thought on brands...Harley Davidson markets its
motorcycles to an imaginary consumer who do