Share This Story  Sun TV acquires Naan Ee (Eega) TV rights for a
whopping price  Posted by: Published: Wednesday, May 16, 2012,
9:25 [IST]  Sun TV acquires Naan Ee TV rights for a whopping
price SS Rajamouli's magnum opus Eega (Naan Ee in Tamil) seems
to have not only drawn attention of Telugu audience, but also
the Kollywood movie goers. As an evidence, the satellite rights
of the upcoming movie has been acquired for a record price by
none other than Sun TV, which enjoys the highest viewership
among Tamil audience.  The buzz is that Sun TV has procured the
television rights of Naan Ee for astounding Rs 3.35 crore and
also the distribution rights have sold for Rs 5 crore. Sharing
his excitement, SS Rajamouli tweeted, “When Eega Tamil rights
were sold for 5 crores, I was a bit worried that we are
overselling. Tamil satellite rights were sold for a whooping
3.35 crores!! We are left wondering whether we undersold the
rights.”  Naan Ee starring Sudeep, Samantha and Nani is a socio-
fantasy film made using extensi