Reset password:  Strategic insights The Mobile Shift is Already
Here  The reason why so many brands and publishers don't see it,
is simply because they don't embrace what it really means to be
mobile. It's not a thing; it's us!  Written by on June 5, 2012
The mobile trends are baffling. On one hand, we can all see the
trends happening right in front of us. The shift in how we
connect with the world has changed dramatically in recent years.
If we look at the mobile trend curves, mobile looks to exceed
the desktop in 2013, only one year from today. Facebook and
Twitter already have more than 50% of their traffic coming from
mobile.  At the same time we have the connected trends, the
time-shifting trends, the social trends and the mode-free
trends. They all strengthen the mobile trends, increasing the
importance of being anywhere, anytime. Mobile, of course, is not
about a phone. The mobile trend is not a thing; it's us. We have
become mobile.  We used to divide our time into modes. We would
be in lean-forward