SI Vault Ron Fimrite September 26, 1977 With each immense
roaring crowd, Los Angeles is drawing closer to three million in
attendance, smashing its own major league mark Decrease font
Decrease font Enlarge font Enlarge font September 26, 1977
They're Beginning To Sound Like A Broken Record   View CoverRead
All Articles View This Issue 1 2 3  The Dodgers are regularly
covered by from 25 to 30 Southern California daily newspapers,
and irregularly by as many as 50. Three major television
stations and 10 radio stations are represented almost nightly at
the stadium. For those stations that do not have people there,
the Dodgers, through John B. Olds and Associates, provide
summaries of every game, complete with post-game interviews, for
use on the air. Not content with what amounts to free
advertising in stories on the sports pages, the Dodgers pay for
advertisements in at least seven of the area's biggest dailies.
Their commercial spots abound on the airwaves.  Because most
Dodger players live in Southern Califor