Saudi Arabia is celebrating its economic development but the
real challenge is developing its people.  The Doing Business
project (part of the World Bank Group) recently published a list
of the world's most reformed countries in terms of making
conditions easier and more conducive to business. Egypt topped
the entire list, while Saudi Arabia came second in the Middle
East region. Both countries made strides in cutting bureaucracy
and paperwork as well as improved FDI (foreign investment)
legislation.  The Egyptian PR machine is neither as advanced nor
as well oiled as the Saudi one and thus not many around the
world heard of this feat, but the Saudi PR machine went into
overdrive, with many newspaper articles highlighting this
accolade. In the kingdom itself, local newspapers were beside
themselves with glee at another piece of news: that a report by
the United Nations Conference on Trade and Development found
Saudi Arabia to be the top recipient of foreign direct
investment in the Arab world. All this helps