Published on O'Reilly (http://oreilly.com/)  See this if you're
having trouble printing code examples  Types of Web Analytics
Software: Chapter 10.2 - Website Optimization  by Andrew B. King
What gets measured gets managed.  —Peter Drucker  Without
quantifiable metrics, website optimization (WSO) is a guessing
game. But with hundreds of billions of e-commerce dollars at
stake, most companies cannot afford to guess.  Website
Optimization book cover  This excerpt is from Chapter 10:
Website Optimization Metrics from Website Optimization. Is your
site easy to find, simple to navigate, and enticing enough to
convert prospects into buyers? Website Optimization shows you
how. It reveals a comprehensive set of techniques to improve
your site's performance by boosting search engine visibility for
more traffic, increasing conversion rates to maximize leads and
profits, revving up site speed to retain users, and measuring
your site's effectiveness (before and after these changes) with
best-practice metrics and tools.