Would you want to watch the same scene repeatedly, or get a
sneak peek and see behind-the-scenes footage of your favorite TV
show? You probably chose the latter.  That’s the challenge—how
to connect a television show’s social media team with its
production crew. Without a link between them, social media
managers of TV series don’t have unique content to share with
fans, and the fans are less engaged. Fans’ Facebook suggestions
get stuck in the comments. And ultimately, production crews lose
the opportunity to hear fans’ feedback, and involve them in the
creation and improvement of the show. How will the network and
production company know if spin-offs will succeed or choose more
effective advertising?  “The wave of digital is changing the
industry, and it is our job to make the most out of it because
we have grown up with social media,” says Melanie Witkower, the
founder and CEO of Screen-Bridge, the social startup that
creates high-quality, unique social content for TV shows. While
Witkower was studying at S