Key ways to optimize unsubscribe requests   And that can turn
opt-ins into opt-outs in the blink of an eye and increase the
pressure to acquire more new names. It's definitely a vicious
cycle. So, what's a marketer to do when they discover their
hard-won consumers actually don't plan to stick around?
Structure your unsubscribe process the right way and you can get
customers to think twice before leaving.  Measure twice, cut
once It may sound silly, but the first step in your unsubscribe
process might be to ask: “Are you sure?” If you reiterate the
benefits, the customer might give you a second chance. Or ask
for feedback. When you ask: “What could we have done
differently?” you may be surprised at the responses. Also, try
providing a phone number or e-mail address for customer service
as part of your unsubscribe form and whatever issue led the
customer to unsubscribe may be resolved.  Pick and choose Don't
assume that a customer wants to unsubscribe from all of your
messages. Some customers may not be interes