Huffpost Business Ron Dicker Headshot  'The Lorax,' Dr. Seuss
Movies Have Money In The Bank To Thank  Posted: Updated: "The
Lorax" should continue (mostly) successful run of movies based
on Dr. Seuss books.  Maybe one of Dr. Seuss' book titles should
be renamed "Greenbacks and Ham." Dead since 1991, Dr. Seuss
still has the prescription for making money. The three big-
screen movies based on his children's books have collected about
$515 million in theaters, for a robust average of $171.7
million. "The Lorax," opening Friday, is expected to keep the
good fortune going.  "It's just one of those staples that is an
evergreen property," Jeff Bach, a box office analyst with
Exhibitor Relations Co., told The Huffington Post on Tuesday.
"People have grown up with Dr. Seuss. It translates well into
film."  "The Lorax" follows a 12-year-old boy in love and a
grumpy, orange-colored, yellow-mustachioed Lorax creature who
wants to save the trees.  Bach anticipates that "The Lorax" will
reap more than $40 million this weeke