Why Programmatic Isn't a Dirty Word Posted: 6/19/2014  |  By:
Gregory Schermer and Arturo Duran | NetNewsCheck The speedy
evolution of digital advertising continues to challenge
publishers to acquire the knowledge and resources necessary to
drive new revenues and remain relevant with local, regional and
national advertisers.  The newest digital advertising
technologies, while challenging, also can deliver substantial
new revenues to local media publishers, including both
newspapers and broadcast stations.