Menu Pricing & Food Costs  If you don’t know what it costs to
make your pizza, how do you know your menu prices are where they
should be?  In the last month I’ve presented workshops and
seminars to several thousand owner-operators in eight cities.
The overriding theme of the seminars is getting back to
restaurant business basics. In every single seminar I’ve asked
the attendees to answer the following question: “How much does
it cost you to make a 14-inch cheese, pepperoni, mushroom and
ham pizza, including the box?”  In a typical room of 200 people
or so, only two or three will raise their hands and announce the
answer. This is scary to me. I realize more than a few are shy
and may be embarrassed answering the question in a public group
setting. At the same time, though, I lost most of the eye
contact in the rooms. Folks were praying that I wouldn’t call on
them to answer the question.   Now it is your turn. I’m
addressing that identical fundamental question to Pizza Today
readers. Write down, right now, how