Marketing Pilgrim's "Search Marketing" Channel   Google Search
Experiments With Large Banner Ads  Google is running a very
limited experiment with ads in search that are basically just
huge banners. What do you think?  Google Search Banners  Barry
Schwartz of Search Engine Land reported    A Google spokesperson
confirmed this is a “small experiment” running currently in the
U.S. market.  The ad seems to take up the majority of the screen
real estate. I assume since it is a very branded query, Google
finds this ad to be relevant and they are testing to see the
click-through on this ad.  Schwartz goes on say that Google is
breaking a promise it made back in 2005 which basically said
this would never happen. Eight years in Internet time is like 15
lifetimes ago so anything they said back then I wouldn’t hold
them to it personally. It would probably be interesting to see
just how many things Google said they would never do they now
do.  As my high school football coach would say “money talks and
nobody walks”. No