Apple Earnings – Do They Mean Anything?  Try selling calls or
puts to collect some income from AAPL earnings   Apple (AAPL)
announces earnings on October 28 after the close, and now is the
time to set up positions. The question is what to do, what to
do?  Go long? Go short? Go for nothing?  The answer isn’t in the
company’s numbers (they will be fine, not great) but in the
Street’s view of the numbers and  hopes for a strong forecast
for iPhone  5 sales. The Street knows sales in August and
September were artificially depressed due to the anticipation of
the new product announcement and the lack of inventory in the
channel before the quarter ended.  AAPL is likely to see e a
very good fourth quarter, especially when Q4 is compared against
the performance of other outfits already being hit by a sharp
slowdown in consumer confidence. When consumers pull back, they
focus on necessary products and on quality. The iPhone, for
many, is both.  Back to “what to do”: my thought is to take
advantage of the increase in