How one WoW player's eye for fashion made a million gold in 45
days  Owen Hill  WOW - Transmogrification  I hate the quandary
between stats versus looks in MMOs. That's why I love
transmogrification; it lets you copy the appearance of one
magical item onto another. In practice that means you can take
two items: one powerful, one dapper and combine them to make a
pretty thing with great stats.  The concept is nothing new , but
it wasn't introduced to World of Warcraft until last November's
patch 4.3. One man - appropriately known as The Mogfather - saw
potential for extreme virtual wealth.  The Mogfather's goal was
to prove how profitable the transmogrification could be. Players
aren't able to sell any products created by the process, but
that didn't deter the entrepreneur. He started buying up
auctions for cheap armour that looked cool: "When I looked at
those armor sets that were primarily made up of lower-level
items from The Burning Crusade and vanilla, my design eye kicked
in," the Mogfather told Joystiq