What Can Machiavelli Teach You About Business?  Page 2 of 3 3-
Don't let others know what you're thinking Once you become
predictable, your power decreases significantly. To succeed in
business, as in a poker game, you must hide your true thoughts.
If people see you coming, you give them time to prepare to outdo
you. Catch them off-guard with your actions. In The Godfather ,
Don Corleone was right to admonish Sonny for revealing an
interest in Virgil "The Turk" Sollozo's proposition. It messed
up a deal that eventually led to Corleone's attempted
assassination.  Think Steve Jobs in a real-world, less deadly
scenario. When computers were becoming dull, beige and
predictable, he launched the diminutive and colorful iMac, which
became a bestseller.  4- Appeal to people's passions To gain
loyalty, a leader must often appeal to passion over reason.
Politicians know this, it's why they resort to emotionally-
charged concepts like liberty and patriotism. In business, this
is called marketing. Successful products use