Just Asking | Adweek  Just Asking   The Pepsi spot "Boy in the
Bottle." I was creative director on it, but I didn't write it.
That's my favorite. I gotta say the old Bud Bowl stuff looked
terrible. I hated that. It tried too hard to be funny and make
football analogies.  Least favorite is easy: The Nuveen spot
where Christopher Reeve walks. Very creepy. My favorite? Tough
call. Probably the Coke "Mean Joe Green" spot. Any ad that
spawns perhaps the worst made-for-TV-movie ever (The Steeler and
the Pittsburgh Kid) is OK in my book. —  My favorite is probably
[Apple's] "1984," just on the basis that it was a one-time shot.
My least favorite would have to be all the people who spent a
million bucks, and the spots, no one can remember them.  One of
the best ads had Christopher Reeve walking for a fund [Nuveen].
It was shocking—Superman had this awful accident, and yet he's
walking. You ask, "How is that possible?" And the answer is,
"Funds make the impossible possible through investments." My
least favorite is th