It happens all the time. You post on Facebook, and the post does
really well: You get hundreds of shares and comments and
thousands of clicks and likes. Awesome! So you jump on the
engagement bandwagon and fire off another post.  And very little
happens, because you posted too soon. You didn't wait until the
first post was no longer active.  And you wasted an opportunity
to further engage your customers.  Ninety-five percent of
impressions and activity on social platforms happen within the
feed, according to PageLever, a Facebook analytics platform that
provides real-time data, post scheduling, and page-management
tools. That means for any business engaged in social media--
which means any business using Facebook, Twitter, Instagram,
etc. for marketing and advertising--the feed is the most
important place to focus.  Because competition in the feed is
fierce and only the most relevant content rises to the top, I
asked Brendan Irvine-Broque, director of growth at PageLever,
for tips on how to perfectly time Face