• Pdf Disabled The Fundamentals of Digital Discounting Smart
Pack (720 KB PDF)   Our Smart Packs explore rapidly changing
areas in marketing, and quickly bring marketers up to the
cutting edge. This Pack, The Fundamentals of Digital
Discounting explores one of the hottest topics of the past year.
Digging deep to cut through the hype, it outlays basic effects
of discounting, then builds up through cultural and
technological change, strategic shifts, and the new tactical
opportunities for marketers that are being capitalized upon by
companies like Groupon, Amazon, Gilt, and more.  About this
report  The digital discounting industry has seen some explosive
growth over the past few years, and new competitors are entering
the field daily. How are marketers supposed to keep up?  This
Smart Pack, The Fundamentals of Digital Discounting, pulls back
from the relentless focus on industry changes, and pins down the
few basic concepts that have remained stable.  What is a
discount, and why do it? How can companies and br