Under the Radar  Quietly running your startup.  This article was
published on May 19, 2010. Do you want to leave a comment?  My
friend Anthony Volodkin of Hype Machine once said to me: "Tech
coverage is nice for showing your mother." I couldn't agree
more. Anthony's Hype Machine is a bootstrapped company, like
Carbonmade, with little coverage from tech publications or
mainstream press. We were having dinner and the topic of why we
like it like that came up. Then last week it came up again with
another set of entrepreneurs. I want to expand on those two
conversations here.  Under the Radar  Tech Coverage Can Help,
Sometimes  Tech coverage is almost impossible to say no to. And
why would you? Human beings are programmed to (1) want external
feedback and (2) be talked about. If TechCrunch, GigaOM, etc.,
want to cover your startup, then you're going to be thrilled and
sure as hell going to provide them with answers to any questions
they may have — within reason.  Tech coverage alone, however,
has little to do wit