MKT 250: Principles of Advertising I  Discipline: Marketing
Credit Hours: 3  Prerequisite: MKT 220. An analytical view of
the role of advertising in society and business. Emphasis is
placed on the creation, planning, and budgeting of promotional
campaigns, methods of how advertising informs buyers, promotes
sales, and persuades individuals to become consumers. (Offered
every fall semester.)(3)