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How to Develop a Marketing Campaign  The OPSTAR SYSTEM For
Marketing Communications  Over the past 20 or so years, Harron &
Associates has worked with non-profit organizations both big and
small. When helping smaller groups with scarce resources the
firm begins the process of working with them by asking them to
go through the OPSTAR system.  Just putting into writing the
issues brought up relating to each word in the system is the
first step in creating a plan   What are the results you want to
achieve within a specific time period?  Who are the stakeholders
in your organization?  How do the stakeholders affect you and
how do you affect them?  Can you prioritize the list of things
you want to achieve?  What do your stakeholders think about you
now?  Is what they think correct?  What makes you different from
other organizations in your geographic area and in your field?
What are your or