Foursquare’s Starbucks Mistake: Five Ways Foursquare Advertising
Is Getting Less Interesting  Foursquare screenshotFoursquare,
the geolocation social tool, has been a media darling as of
late.  Not only is it growing, but people innately understand
the monetization model, which is not something you can say about
every social site and tool.  As people “check in,” or report
where they are to their networks, Foursquare serves them offers
from nearby businesses.  It’s a win-win-win situation:
Businesses can market to people who are able to immediately take
action; Foursquare earns revenue; and users get valuable offers
they can use.  But Starbucks’ current program on Foursquare may
kill the goose that lays the golden eggs (or at least
demonstrate how that goose may die a slow, lingering death of
neglect).  I believe (and I’m curious if you agree) that
Starbucks’ ubiquity combined with the offer’s difficult
redemption is decreasing attention for Foursquare’s other
offers.  If other large chains follow suit with si