Apple's 99-cent TV show idea is no game changer  LOS ANGELES
(AP) — Apple Inc.'s iTunes store may have revolutionized the
music business, but its recent push to let people rent TV shows
for 99 cents won't amount to a game changer for how people watch
TV.  The idea to offer episodes of hit shows for rental a day
after their broadcast may be great for people with busy
lifestyles, and it could help Apple sell more iPhones and iPads,
but only a few of the major media companies support the plan.
That's because they already make money from TV shows in a number
of ways, and compared with those, the planned price of 99 cents
is seen as a big cut, according to some people familiar with
Apple's proposal.  Media companies already sell episodes on
iTunes, but currently for $1.99 or $2.99, and sometimes more
than a day after the broadcast. Because most people watch such
shows just once, the cheaper rental model might end up cutting
into revenue, rather than boosting it.  Also, media companies
sell advertising, and coming