Seeking Alpha Seeking Alpha Portfolio App for iPad real-time
news and commentary for investors Friday, Sep 20 6:44 PM  Sony
to sell PS4 at a loss    • Sony (SNE) exec Masayasu Ito tells
Eurogamer his company will initially lose money on PlayStation 4
hardware sales, but expects to turn after a profit on the
console with the help of ($50/year) PlayStation Plus
subscriptions and game royalties.   • According to Ito, a PS
Plus subscription and one launch title purchase is enough for
Sony to make a profit on a console sale. Eurogamer says it has
"heard from well-placed sources" Sony expects to lose $60 per
PS4 sale.   • Sony plans to sell the PS4 for $399 when it hits
the U.S. in November, or $100 less than the Xbox One (comes with
a bundled Kinect). Microsoft has said it will either break even
or turn a profit on Xbox One sales from the start. Track new
comments on this story  This news story has 6 comments:    • Why
invest in a company that announces it is going to lose money on
one of its main, high-demand ite