One Word for New Auto Industry Business Plan: Green  November
26, 2008 RSS Feed Print   • Comment (9)  Congress should not go
easy on GM if it does approve a bailout, but Congress has shown
no sign of going easy on the auto giant. The idea of setting
auto executives scurrying to produce a business plan is nothing
short of brilliant. I've got suggestions for what such a plan
should include. But first and foremost, it should be focused on
one word and one word alone: green.  No more SUVs and gas
guzzlers. Even in the truck division, GM could make its heavy-
duty vehicles much more fuel efficient and price them so that
they could only be purchased by commercial ventures. Private
citizens who want to drive guzzlers should be priced out of the
market and should instead be forced into low-mileage cars. GM
got into this mess because instead of leading the consumer
market in the right (read that: green) direction, it catered to
America's sick addiction to gas guzzlers. Now's the time to
lead, not cave in.  Dan Beuke o