ORM Best Practices: Optimizing Biographies  ORM Best Practices:
Optimizing Biographies  When a biography about you appears
online, make it work in your favor. Use online reputation best
practices to optimize biographies for maximum impact.  Why This
Matters    • Quality: Biographies are high-quality sources that
highlight your message in the most positive light and are valued
by both readers and search engines.   • Quantity: The more
sources promote your message online, the more authoritative that
message becomes.   • Control: Biographies connect your name to
information sources that you approve, giving you greater control
over what people associate with you.  Best Practices Use bios
whenever appropriate Your professional and business websites
should have a biography, as well as any blogs or other sites you
maintain. Encourage conferences to post your biography on their
websites, and ask journalists to include a mini biography
whenever they write about you.  Use a new bio for each website
Diversity increases