Posted by Sara Jerving on December 03, 2012   As the students
gathered on a December day which will top 60 degrees, Elisa
Collins Zinda carried her one year-old daughter strapped to her
back and talked about why she was there. "I hope my daughter
will be able to build a snowman some day," she said.  The effort
was launched in conjunction with, a nonprofit advocacy
organization spearheading a nationwide "divest now" campaign,
targeting the fossil fuel industry in the same way that the
South African apartheid government was successfully targeted by
campaigners in the 1980s. The leader of the organization, Bill
McKibben, brought his "Do the Math" tour to Madison last week to
explain the divestment strategy to a sold out hall. The campaign
is targeting 200 publicly traded companies, which hold the
majority of the world's fossil fuel reserves. The University of
Wisconsin Foundation's endowment fund has $2.5 billion in total
assets. UW-Madison is one of 100 campuses across the U.S. where
an active divestment campai