American Eagle and Nishi-Nippon tap Teradata  Teradata Corp. has
deployed some of its data warehousing and analytics offerings
for American Eagle Outfitters and Japan's Nishi-Nippon Railroad.
American Eagle, a clothing retailer that operates more than 900
stores in North America, is implementing Teradata CRM in a move
to create personalized, real-time dialogues with customers. The
system supports marketing analytics, event triggers, campaign
automation and customer communications across multiple channels.
Teradata also supports American Eagle's “All-access pass”
loyalty card.  “What American Eagle is doing with our CRM series
is multichannel synchronization, advanced analytics, event
triggers and auto campaign generation based on customer
behavior, which is a very different way from how direct mail has
traditionally done things,” said Ronald Swift, VP of cross-
industry business solutions for Teradata. “They're not just
building a database of customers and order and dollar volumes,
they are looking at factors