Tag Archives: crowd  Getting Beyond Top-Voted Ideas & Harnessing
the Collective Wisdom of the Crowd  image curtesy of Ben Terret
via flickr  image courtesy of Ben Terret via flickr  Suzan
Briganti, CEO & Founder, Totem Inc. and IdeaScale Advisory
Partner  Crowdsourcing is based on the idea that under certain
conditions, crowds can be wiser than experts. Some collection
platforms focus solely on ideas that receive the highest number
of votes. But do top-rated ideas really capture the full wisdom
of the crowd?  What are the collective patterns in crowd ideas?
Totem has been analyzing the collective patterns in
crowdsourcing campaigns for three years now, and the results are
astonishing. Here are some amazing crowd-discovered
accomplishments:        Crowds identified an innovation “white
space” for a global beer conglomerate that had gone undetected –
despite millions of dollars of R&D. Crowds have powered a
development roadmap for one of the leading tech firms in the
world. And crowds are envisioning the strate