We learned in Branding: for you about why it is important to
actively mold other people’s impressions of you, and to design a
systematic way to do so (despite all of the “traditional”
anecdotes that suggest doing such a thing is low or not useful).
So what can we learn from my sales-savvy friend who landed the
job with PwC?  Successful personal branding, regardless of
specific manifestation, includes:    • Confidence  Not seeming
weak or uncertain of yourself (whether you are or not is a
different issue).  Confidence is grown through practice.    •
Tenacity  Keeping your personal branding effort going, despite
“not feeling like it” or setbacks.  One of the biggest enemies
to your effort is yourself and feeling discouraged.    •
Creative, but follows successful formats.  The creativity is
your unique attributes which are displayed and promulgated via
proven and effective means.  Do not try to “reinvent the wheel”
when you can avoid it.  Look for the lowest hanging fruit.    •
Ability to handle rejection well