Carambola print screenVideo continues to be one of the fastest-
growing segments of digital advertising, which might explain why
it feels like  video advertising startups have been cropping up
overnight. Carambola is one of those startups. Based in Israel,
the company has been around for two years but only this week
raised outside funding to expand to the US. The company
announced a $1 million seed round from Rutledge Vine Capital,
and Israeli micro-VC firms 2B-Angels, Plus Ventures, and
Explore.  Carambola’s ad units are basically like games that
aren’t completely annoying. In some ways they remind me of those
pop-ups from the early 00′s that ask you whether a photo of
George W. Bush or Britney Spears is the President. Only for a
video. However, Carambola’s questions are a little less silly
and  actually relate to the video they appear on, going for
opinions on the actors or at least slightly more difficult
questions around the content.  They are more engaging than pop-
up ads, too, which helps since engagemen