Are Your Kids Chatting with Brands or Real Kids?  Are Your Kids
Chatting with Brands or Real Kids?  I was at a conference a
couple of weeks ago and one of the companies presenting was a
kid-targeted social network. Apparently this particular social
network has over 11Million global members (remember, these are
kids) and they spend on average 65 minutes PER DAY using the
site. ON AVERAGE.  lost in thought Lost in Thought by johnb2008
via Flickr  If this was an education-based network, I would
think that this was great. You know, a place to log on and hang
out with other kids to get support doing homework, maybe peer
and formal support for bullying or the other trials kids go
through, maybe even access to some parent-reviewed sites, all in
an age-appropriate environment.  But that's not at all what this
social network was. It was, in fact, an avatar-based social site
for kids. Think Habbo Hotel: hangout spaces, events, games, one-
on-one or group interactions, and corporate-sponsorship
everywhere you looked. For