Have you forgotten that it's Audit Bureau of Circulation time?
Whee! People's sales declined, probably because a steady diet of
Lindsay Lohan, Paris Hilton, and Britney Spears grows tiring
after a while; we need some hot new celebrities to hit the rehab
circuit and, sorry, Amy Winehouse just won't cut it. Over on the
serious side of things, Time takes a massive hit, dropping 17.1%
in paid and weekly circulation against the same period last
year. A Time spokesperson claims that the drop is a result of
the magazine's heroic struggle for transparency—shedding copies
distributed to doctor's offices and the like—and that the
industry will eventually be forced to follow suit, which sort of
jibes with our theory that it's all part of new managing editor
Rick Stengel's plan to make sure there are only seven people who
read Time, but that those seven people absolutely savor every
single word. [WWD]