Today could be the point in history at which we look back and
say, "that was the day the Internet fundamentally changed."
Today is the day the International Corporation for Assigned
Names and Numbers (ICANN) opens up its new registry for generic
Top Level Domains and it will have a profound affect on how
people find and consume information on the Web. Will it be a
gold rush? Is this the end of the ".com" era as we have come to
know it?  A top level domain is a core part of how the Internet
organizes and parses the names of websites. The most common, of
course, is .com, but other TLDs are .net, .org and country
domains like .CO or .UK. ICANN's new gTLDs will allow companies,
governments and other organizations to register unique strings.
For instance, are we about to enter the era of .pepsi? See below
for everything you need to know about the new domain name
system.  Why and How  ICANN believes that the new gTLD system
will be a boon for the Internet economy. Startups, business,
entrepreneurs and governments w