Take the tour ×  I'm redesigning our company email template. At
the moment links are grey, bold and not underlined. I don't
think this makes it very clear that it is a link. My gut
instinct tells me that I should make them the default
blue/underlined. Design wise I could make them look better but
at the end of the day I want people to click them not appreciate
their aesthetic beauty. Also our client base isn't particularly
web savvy, they're not clueless but their not exactly the
facebook generation either.  I will be presenting my thoughts to
my boss tomorrow and I was wondering if anyone knew of any
research in this area? If you don't know of any research I would
love to hear your opinions.  share|improve this question Hiding
things usually reduces people being able to find them. Graphic
Designers like to hide the links because they clutter the text
flow. But the objective of the email is to get people to click,
so, alas, the designers let an aesthetic decision trump a
business requirement decision. –  DA01