Rate the Ad: Palm Pre: Flow  Published on .  Last time on Rate
the Ad, we took a look at torture-themed print work from
Saatchi, Mumbai for Ariel clothes detergent. The ads show pieces
of clothing being tortured like suspected terrorists above the
warning "Stop Being Cruel to your Clothes." We wanted to know if
you think it's inappropriate to draw parallels between human
rights atrocities and household chores. Was anyone offended? Or,
is this a smart way to energize ho-hum laundry with
controversial news topics? In response, Adsters were not at all
outraged. Instead, they seemed to expect this type of borrowing
from the ad industry.  Commenter "a2harris" says, "You guys need
to lighten up. It's just detergent. Yes, torture is a bad thing.
But why did it have to be so sensitive an issue just because
it's in the news....The news is in fact entertainment. It's also
a magnificent selling tool. So, why try to be righteous about an
obvious satire used to sell detergent?"  Reminding us that
anything goes in ad land,