September 05, 2012  Must Read, Now, Especially The Comments!
You must read this article, right now.  Drop everything you're
doing. More important, please read the comments.   You see, this
business owner is doing things in a non-traditional manner.  Not
following best practices.  Having success.  Many of the
commenters struggle to accept this fact.  They want the business
owner to change, to conform, to merge her methods with
established best practices.  Think about your business.  How
often do you try to sand off the rough edges of your business?
 How often do you try to make things beautiful?  How often do
you try to conform to the "right" way of doing things?  Does
that strategy work?  Your thoughts about the article?     1.
This is one of my all-time favorite case write-ups and such a
great reminder that really, really ugly can work really, really
well. Reading through the comments I have to say I'm a bit
disappointed by the marketing industry. So many industry heavy
weights are quick to jump into "probl