MY RIDE- Brice Burgess- 1974 Volkswagen Superbeetle  You might
hear Brice Burgess' car coming long before you see it. The VW
bug doubles as Burgess' transportation and as a mode of guerilla
marketing for local bluegrass band King Wilkie.  "It has some
King Wilkie banners on it, and it has a megaphone coming out of
the sun roof, with a little mic hanging down," says Burgess, who
bought the car in Florida two years ago and has been "constantly
working on it."  So should you block your ears if you see the
shiny green beetle headed your way?  Nah, says Burgess.  "We
generally don't torment people," he explains. "We just tell them
what the show is. We say, 'Hey, you there, with the latte.'"
Though the band has played gigs from Telluride to Manhattan,
Charlottesville is the first city they've tried the megaphone
marketing method. So how's it working for them?  "We've had no
physical threats, so I think it went over pretty well," says
Burgess. "I think people enjoyed it. We try to keep it down when
there are police