Web 2.0, 3.0, X.O should focus on the IT green field
Summary:Down a few pints of Web 2.0 dispatches, ponder The New
York Times’ effort to coin Web 3.  Down a few pints of Web 2.0
dispatches, ponder The New York Times’ effort to coin Web 3.0
and you’re left with a nagging question: What parts of these
aforementioned revolutions are going to affect the information
technology department of the future?  While folks hop on the
Web-2.0-3.0-go-round, which was recapped here by Dan Farber, the
whole discussion needs to be focused a lot less on the VC dough
and a lot more on how this stuff is going to make IT more
efficient. How exactly is a mash-up going to help my business?
It’s a tricky question. Pitch a few CIOs on mashups, Web 2.0
concepts and lightweight apps and you’ll get some interest, but
it fades pretty quickly—after all these poor folks have to
integrate and pare 1,800 applications (if they are lucky),
manage legacy systems and fend off bean counters.  To get any
real insight you need to rephrase the que