Why User Experience Cannot Be Designed
Heterogeneous Interpretations of UX     Hassenzahl’s Model Of UX
Hassenzahl’s "Model of User Experience" Hassenzahl’s “Model of
User Experience”.  Several models of UX have been suggested,
some of which are based on Hassenzahl’s model193. This model
assumes that each user assigns some attributes to a product or
service when using it. As we will see, these attributes are
different for each individual user. UX is the consequences of
these attributes plus the situation in which the product is
used.  The attributes can all be grouped into four main
categories: manipulation, identification, stimulation and
evocation. These categories can, on a higher level, be grouped
into pragmatic and hedonic attributes. Whereas the pragmatic
attributes relate to the practical usage and functions of the
product, the hedonic attributes relate to the user’s
psychological well-being. Understanding the divide can help us
to understand how to design products with respect to UX, and the
split