Identifying Persuasion Techniques  Makosky (1985) argued that
most introductory textbooks tend to focus on persuasion issues
such as communicator attributes, whether the message is one- or
two-sided, and aspects of the audience like attention and prior
opinions concerning the message. She noted, however, that
advertising makes use of additional persuasion techniques that
may not be included in the textbook. Therefore, she proposed an
exercise designed to expose the student to common techniques
used in advertising. The techniques suggested for discussion and
analysis by Makosky (1985) were:  1. an appeal to or creation of
needs—Makosky suggested describing this technique through
reference to Maslow's hierarchy of needs (biological, safety and
security, belonging and love, self-esteem and status, cognitive,
aesthetic, and self-actualization).  2. social and prestige
suggestion—these are techniques based on the premise that you
should buy or do something because many others do so (social
suggestion) or some well