Tuesday, August 9, 2011  Why Social Media Is Important for
Customer Service  It’s easy for many companies to avoid social
media. Even though the public has embraced it, some businesses
have a hard time overlooking the costs and intricacies related
to handling social media effectively. If you’ve been hesitant
due to horror stories of other companies’ reputations taken down
by angry customers on Twitter, or a novice social media person
who doesn’t represent the company well and instead generates
negative PR, it is important to do your homework on the benefits
as well. Otherwise you’ll miss the triumphs that can come from a
well thought out and executed social media strategy. Social
media is an incredibly powerful tool for promoting your company
and providing instant customer support. Anyone ignoring it
completely is missing a huge opportunity to build even more
customer loyalty by putting a real, relatable face to their
business. They are also losing the chance to deal with customer
service issues before they g