Does Steve Jobs Just Not Get Game Development?  Steve Jobs
thinks games made with middleware aren't so good. Unity CEO
David Helgason, whose SDK is used in the creation of plenty of
games used in the App Store, disagrees. And he was quite vocal
about it yesterday.  Helgason's remarks came during his keynote
presentation at Develop, where he was challenged with the
assertion that Jobs thinks middleware makes for "crappy" games.
The response:  "He doesn't understand the economics of game
development fundamentally," says Helgason, saying that while
pure native code development might suit simpler apps, it's
simply not an option for many game developers.  He also said
that the popularity of iPhone games developed using Unity shows
that middleware isn't responsible for creating "crappy" games,
as has been suggested.  This has been an ongoing spat between
developers and Apple, and it's likely not one that will end
anytime soon. Because while it's probable that Jobs isn't a
gamer, it might be going too far to say he