What Can Burberry's CEO Do For Apple?  Burberry CEO Angela
Ahrendts is heading to Apple to oversee store development. After
taking a closer look, the move makes perfect sense. Angela
Ahrendts  At first I was baffled as to why Burberry CEO Angela
Ahrendts, who was already making some $25 million a year in the
industry she was weaned in, would move to Apple to head its
retail efforts. What could she possibly be thinking?  Initially
everyone assumed she was going to become the tastemaker of the
company since she turned a stodgy British company into a global
powerhouse of fashion. But Apple is already the powerhouse of a
certain kind of fashion, so what does it need her for?  It
starts with hipsters, a subculture of millennials who have a
distinctive lifestyle and fashion style (or a seeming lack of
style to the uninitiated). Although hipsters can't generally
afford Burberry products, they strive for the style.  Before I
go any further, take a moment to acquaint yourself with hipster
style by doing a Google image