Social Media  Facebook's New Advertising Strategy Is Brilliant
and Unexpected    Facebook and Google get compared a lot these
days, but with its new advertising strategy, Facebook is
adapting Google’s ad strategy to its social media.  Improving
advertising on the popular social network is not a new or
particularly innovative idea. Still the transition from
advertising as a message-delivering medium to a platform for
social sharing is a radical departure for Facebook. It could be
the Facebook advertising solution that turns advertising
partners (brands) into better social media communicators and
gets Facebook members to start recommending and sharing
advertisers as much as they do they latest cat video.  As for
the Google comparison. Recall that in the early days, Google had
a choice: Take money from advertisers for higher search rankings
or ignore such offers and focus on making its search engine the
best it could be.  Google at first didn't know how it would make
money. Founders Larry Page and Sergey Brin fi