At last, it’s been done- A simple, proven social media ROI
(smROI) calculation for both B2B and B2C marketing efforts.
Though this formula has been the bane of marketers for the past
decade, we can now begin to quantitatively analyze the variables
and bridge the gap of obscurity that has typically marred social
media marketing.  Social Media Return on Investment (smROI):   =
Net Gains As a Result of Social Media  = (Tangible Related
Revenue + Estimated Intangible Related Revenue – Cost of Social
Media) / (Cost of Social Media)  Liked e=mc², this simplified
formula is actually an easy-to-digest abbreviation of a much
more complex environment. By utilizing a few assumptions, we can
start to track the data and draw meaningful conclusions- whereas
without the assumptions, it would be impossible to do so. Since
there’s not a place for numbers such as estimated intangible
related revenue on an income statement, we’ll have to take a
deeper dive to try to triangulate the true values for this
calculation.  Social Medi