Social media ROI vs. the value of your mom  Hi Mom!  Hi Mom!
Some say it’s fruitless to try to definitively measure the ROI
of social media, but HubSpot’s marketing scientist, Dan
Zarrella, believes you can measure the value of a Twitter
follower or Facebook like—and he created a formula (and a handy
calculator) that attempts to do just that. So does this answer
the question posed by Gary Vaynerchuk about social media’s ROI
being as immeasurable as your mother’s ROI? No, but it may be
good enough.  Social media author Gary Vaynerchuk (who compared
the question “what is the ROI of social media” to asking “what
is the ROI of your mother?” (video [explicit])) diplomatically
says he agrees “100%” with Zarrella.  Technology has
dramatically improved the ability of marketers to measure the
results of their efforts—online as well as offline. And while
social media has been scrutinized for being more difficult to
measure than other channels, no measure of marketing ROI
(regardless of whether for TV, search engine ma