    Two marketing lessons learned from a flight cancellation  By
Published on . 0  My experience with Alaska Airlines
(@AlaskaAir) had always been positive until March 14th, due to a
flight cancellation. I wrote a blog entitled: “A letter to
@AlaskaAir: My best and worst flight experience” in which I
shared several of my ideas about areas that the airline must
improve:  Flight cancellation communications handbook:  A step-
by-step guide to tell staff what to do when a flight is
cancelled. If there is one, please ensure that everyone fully
understands the protocols on what to do and how to do it.
Voucher handling process: It took at least 10 minutes to key in
customer information to produce a hotel and meal voucher. To
increase efficiency and shorten customer wait time, it is
essential to reevaluate the voucher key-in process.  Hotel
communications: The hotel at which we were placed should have
been informed that we were coming, but the execution on
transportation was poor.  Flight schedule change:  A 6:15 a.m