Interactivity, Data Mining, and the Future of Digital Signage
Interactivity, Data Mining, and the Future of Digital Signage
Considering content and the possibilities of DOOH  If you were
to travel 10 years into the future and walk onto a college
campus, what would you expect digital signage to look like? I’m
not sure what it will look like, but what I do know is that my
two young sons will want to interact with it. Steve Jobs left me
a legacy of listening to endless fire truck videos; clips of
animated cars, trucks, and trains speaking in German, Dutch, and
Japanese; and video updates of the latest in dancing robots
(“bebots,” as my 18-month-old calls them). The three-year-old
navigates an iPad to find the YouTube app with youthful ease and
can scroll, choose, play, and turn up (never down, for some
reason?) the volume on videos better than some of my colleagues.
I see it in my house already when they climb up on boxes to
touch the 50” plasma TV in my family room; they are expecting
that, if they touch th