Malt Products Corporation   International Molasses Malt Products
Corporation « Back  As you probably are aware, bagels originated
in Vienna over 300 years ago. They are said to have been very
crusty and chewy back then, with a distinctive flavor and color.
Today's bagel, on the other hand , is quickly evolving into a
soft roll with a hole in it. Why? Customer demand, easier make-
up, longer shelf life, use as a sandwich instead of being eaten
by itself, in short, the many criteria pushing and pulling the
original bagel formula have caused the industry to change the
finished product to suit as many demands as possible.  According
to the A.I.B., over five billion bagels were sold in this
country in 1994. And based on a survey by Information Resources
Inc., while bread, rolls, buns, and English Muffins all had 1994
sales dollar increases of 2 - 3.7%, fresh bagels rose 62.7% and
frozen bagels rose 16.2%. These dollar sales increases
undoubtedly are being followed by poundage increases also, as I
understand the 199