Saturday, March 19, 2011  The Cluetrain Manifesto - 12 years
later  I was always skeptical of the The Cluetrain Manifesto,
but I did like the energy and optimism of it all, so I didn't
say anything negative about it in public.  Did their predictions
come true? Almost entirely no.  The one that I find most
hilarious is #74:   1. We are immune to advertising. Just forget
it. What is the most successful Internet business? It's Google
and they make pretty much all their money from advertising.
They also predicted that organizations that opened up their
practices to the public, that shared everything about their
products would be the most successful in the next few years.
Apple keeps practically everything secret and doesn't allow
their developers to share anything and they are succeeding
wildly. Sun, on the other hand, tried to share everything and
sank in the marketplace.  The Manifesto was right about
networking allowing the sharing of information in ways that
weren't possible in the past and how this will ca