Chapter 13. Ads Service  Step 1: Search On Publisher Page  To
use the BOSS API with Ads you must have a web page, a web page
hosting service, or your own network connected server, and a
"search box" to complete the following steps. This web page will
display your search results and Ads from Yahoo! once you have
been approved to use the Ads feature. These tools allow you to
obtain and adjust the web search results per your unique design
and implementation. The Ads token is a unique identifier that
will be used to return relevant Ads directly to your user's
browser. For example, a BOSS API URL with the Ads feature and an
XML response is displayed below.  Table of Contents