    However, on the other hand, the sector has made demands on
both the software vendors' and their prospective customers'
capabilities, since retail organizations and their suppliers
alike are constantly facing intensifying competition;
fluctuating demand whether or not due to seasonality; picky and
fickle customers; evolving retail channels; and increasing
globalization. Sales are pressured, margins are compressed, and
almost all participating companies have to try to achieve
improved results with fewer people. As a result, retail
organizations seek enterprise applications and other information
technology (IT) solutions to better manage their increasingly
complex businesses that have to cut across different enterprise
business disciplines instead of focusing only on a particular
one, in a stovepipe manner (e.g., procurement, marketing,
finance, customer service, etc.). Thereby this improves their
operating efficiencies and financial performance, and
strengthens their relationships with customers and supplie