  ANA CEO Says TV Is Getting Killed  Writing on his weblog, ANA
Marketing Musings, Association of National Advertisers CEO Bob
Liodice says TV, as an advertising medium, is being killed.
While we all know, TV is in trouble, Bob points to four major
contributors to its struggle: clutter, high cost, lack of
measurement and poor creative. We tend to agree. Is Bob right?
Is TV getting killed? Who/what is killing it?  by Steve Hall   
Mar- 1-05      Overstock Ad Mesmerizes  Seth Stevenson, writing
on Slate, analyzes why there's been so much discussion about a
recent Overstock.com TV commercial featuring a woman talking
about the "O." Seth clarifies, for us, it's not really about
that O but about the O in Overstock. He then proceeds to list
the reasons why some think this commercial is so engaging to the
point of transfixtion. We don't see it but Seth says it's about
the double entendre, the woman's accent (we don't hear one), the
music, the white background and the "mesmerizing babe." Still,
we don't see it. Do y