More On Culture Clashes Between Software And Story  Posted by:
Jon Fine on April 4, 2008  This week’s column sought to plumb
the tensions inherent when tech outfits run media companies, and
also to revisit the chafing that’s occuring between traditional
media companies and an ad-networked Web.  Not at all sure I
succeeded! But if I didn’t, please let me know where and how I’m
offbase.  Reader Comments   April 5, 2008 11:24 PM  You aren't
off-base, the tensions exist primarily due to the following
chasm:  Technology people look at content as the mere use of the
technology they create, the data in a complex system, whereas
media people look at content as the focus of people's attention.
Nowhere is this more obvious than in minor technological
achievements like Peer to Peer software. Really "not a big deal"
technology wise, this ended up creating mini-servers on napster
user's machines that allowed others to download files. Hardly
any different than existing software, but the user experience of
being able to do