Why TiVo hasn't taken off  tivologoErik Thauvin takes on TiVo's
marketing strategy, calling it "pathetic", and that they're not
doing a good enough job of conveying to the average non-
technologically inclined person (i.e. non-Engadget readers) what
exactly its advantages are over a regular old VCR. He says that
TiVo needs a hook, but doesn't offer any suggestions as to what
that might be. We'd recommend it be something to do with being
able to pause and rewind Super Bowl halftime shows. Or they
could try updating their goofy logo.  [Via Scobleizer]