Driven to Innovate    Designing to Meet 54.5 MPG by 2025  Best
opportunities for improving fuel efficiency quickly. Download
the infographic    The past few years have been an exciting time
for the automotive industry, which is undergoing fundamental,
revolutionary changes on several fronts. Governments, market
sectors and consumers are demanding better fuel efficiency and
reduced environmental impact. As a result, R&D efforts focus on
rethinking engines and powertrains from scratch. The already-
fierce competition has increased as vehicle makers contend to be
the first to market with next-generation vehicles.  Furthermore,
there is a great shift in the industry’s geographic spread. The
rising economies of China, India and other developing countries
are supporting steady double-digit growth in automotive sales.
In 2009, China surpassed the United States as the largest
automotive market in the world.  Customer preferences are
changing as well: the preference is for smaller, lighter, fuel-
efficient vehicles. And