Ali Rowghani   Twitter COO Ali Rowghani  One of the big pitches
Twitter has been making to TV networks is that its users'
penchant for tweeting about their favorite shows while they
watch them actually convinces other people on Twitter to stop
what they're doing and tune in.  To this end, the platform has
been successful in convincing networks to integrate Twitter
hashtags into their on-screen programming in the hopes of
driving chatter that will ultimately bring more viewers to their
shows.  But now, NBCUniversal head of research Alan Wurtzel is
saying that's all bunk. He told The Financial Times that after
looking at social media activity around more than 1,500 hours of
Winter Olympics programming, NBCUniversal found that just 19% of
Olympic viewers talked about the games on social media.  Most
damning of all, Wurtzel said TV ratings were more likely to
increase social media chatter than the other way around.  "I am
saying the emperor wears no clothes," he told The Financial
Times. "It is what it is. These