Text size this story is by  Cellular telephone provider Partner
recently began distributing a handsome book on major innovations
in communications to local schools. The book, which gives pride
of place to the company's contribution to technological
innovation, is being distributed without the permission of the
Education Ministry. According to the ministry, "the material is
unequivocally not approved for distribution or use in schools."
A communications teacher at a high school that received about 50
copies of the book called it "advertising for all intents and
purposes, which doesn't even try to be hidden." Partner (Orange
Israel) refused to say how many copies had been sent to schools.
The book is called "Hello [in English] - World of
Communications." The brand identity begins on the cover, which
uses the distinctive sans serif font and black-orange-white
color scheme associated with the company. At the front of the
book is a short introduction by Amikam Cohen, Partner's CEO
until a few days ago, explainin