Serious Eats  Fast Food: My McRib Confession  Note: You already
know and love Will Gordon, the Bottom Shelf guy. Since we all
want more Will on the site, we've handed him another column: the
fast food beat (formerly written by John, who's now drinking way
more soda than he should). Every week we'll hear from Will about
the latest and greatest from the drive-thru window. —The Mgmt.
The McRib. [Photograph: Maggie Hoffman]  Quite a few moons ago
when I was a single man and therefore an incorrigible liar, I
fell into the charming and fruitless habit of telling strange
women I was a helicopter pilot. It never worked, but I still
stand by my scam, because it beat telling the truth at a time
when I was a cubical-caged copy monkey at a travel agency
catering to the frugal and nervous. My dream girl wasn't looking
for ways to rephrase "Spend this Flag Day in potentially sunny
Jacksonville, where the buffets are bottomless and the natives
are well rested!"  I figured helicopter pilot was the perfect
balance of exciti