SEO News  Fishing for SEO  by ,  Comments  Ahh, the fortune
cookie. Never before or since has so much wisdom been packed
into such an unfulfilling dessert. Who knew a piece of paper
shoved into a cookie in some factory could pack so much insight?
After every plate of General Tso's chicken I finish, I'm
surprised how often this little confectionary afterthought
relates back to SEO agency life. The one fortune I find most
personally frustrating to receive in cookie form is the old Lao
Tzu proverb: "Give a man a fish and you feed him for a day.
Teach a man to fish and you feed him for a lifetime."  It seems
as if SEO agencies are constantly asked to teach people to fish
while other marketing services are safe from this request. Sure,
clients have taken services in-house, but I've never run into a
client who has asked to be taught how to do paid search or media
or creative (even if they did, we simply wouldn't agree to take
on that type of business).  SEO seems to fall into a world in
which it's completely accep