PPC/ Google Adwords/ Yahoo ads expert  Closed - This job posting
has been filled.  Job Description  We're an online store based
in Hong Kong, with a bi-lingual  We're looking for a PPC-SEM
expert who has experience with e-commerce businesses. The scope
of work is as follows:  1) create ad group for each
brand/category or update ad groups based on brands/ categories
on our website. We already have most ad groups already set up,
so need to fill in the blanks 2) review ALL ads to ensure that
all brand keywords show ad for that brand and land on the right
brand page on our website - similarly review all ads to ensure
all category keywords to show ad for brand and land on the
category page 3) optimise bids - reduce bids on low competition
keywords, increase bids on high competition keywords, and reduce
overall cost per click 4) review competition ads, particularly
chinese websites, and adopt best practices 5) review all
existing ads for performance in terms of - CTRs - bounce rates -
engagement - conversions recom