I'd be super rich if I had a nickel for every time someone asked
me if I consider offshoring our call centers.  We've all spoken
to someone at a bank, credit card company, or computer help desk
and realize quickly--based on knowledge, communication
differences, or perhaps an accent--that the person on the other
end of the phone is not sitting here in the U.S.  Sometimes the
experience is good and sometimes not so good.   But I get it--
these kinds of services can be purchased at sometimes a fraction
of the cost of what a company has to spend in the United
States.  And when it comes to commodity services like call
centers, why not offshore to save a buck and drive more to the
bottom line?   Here's why:   1. I'm not in the commodity
business.  If I look for the least expensive method of
delivering services, I am joining the ranks of other businesses
that have nothing to differentiate themselves besides price. 
That's a no-win game.  I choose to compete on value.  My
customers get what they pay for, and since my