Poor old Qantas. A once great airline is about to get into bed
with Emirates, a strong and powerful competitor which has shown
Qantas a thing or two about successfully running an airline.
Look who's hangin' out in the hangar together. Pic: AFP  For
some, it’s a case of the old saying “if you can’t beat them,
join them”. For others, it’s just the end result of a repeated
failure by Qantas to respond in a smart and timely manner to the
ever-changing international aviation market.  So how did Qantas
get into its current state? Well, it’s a long story but there
are a number of recurring themes. First, Qantas has repeatedly
failed to respond to the international aviation market in a
manner that allows it to get ahead of its competitors. While the
emergence of Emirates and Etihad was changing the landscape,
Qantas didn’t really know how to respond. For years Qantas was
happy to stick by its “oneworld” alliance anchored by British
Airways and American Airlines.  The problem was that British
Airways and American Air