The keys to improved email marketing effectiveness  The keys to
improved email marketing effectiveness The keys to improved
email marketing effectiveness  Why does one marketer's email get
opened and considered while another offer is deleted after
browsing the subject line? As consumers become inundated with
emails, marketers need to develop more effective campaigns to
rise above the clatter. The era of one-email-serves-all has
concluded. Today, marketers must incorporate a number of
elements beyond just analytics to target prospects.  The
following techniques are ones that marketers should employ to
ensure the development of effective marketing campaigns:  1.
Don't send the same offer to everyone. The most important
component to creating valuable content is making it extremely
relevant to your audience. Relevance creates engagement and
engagement leads to valuable relationships.  As an example, we
worked with a U.S. leader in the video rentals industry to
increase rentals of its older video collections. We p