At’s upcoming Semantic Web Summit, experts will explain the ways
in which this technology can improve the accessibility and
usefulness of information available on the Web. For journalists
who conduct research for a living, the technology can have big
implications. Writer Katie Bunker asked Michael S. Dunn, vice
president and chief technology officer of Hearst Interactive
Media: How do you see journalists using semantic Web as a
reporting and researching tool?  “For journalists, the velocity
required as content creators is being accelerated by ubiquitous
connectivity, especially the adoption of mobile and social
[media] by content seekers. The semantic Web provides all
creators with a structured way to contextualize their content,
making it more relevant for search and advertising association,
especially as they themselves rapidly move towards the semantic
Web.”  “Automated tools applied against non-structured content
can be utilized to provide deep entity extraction, generating
rich metadata, resulting in sma