Professional Carwashing & Detailing  Build your customer base
right now  August 15, 2012  Nothing is more important in the
carwash world today, than operators washing more cars.   Most
operators who have survived the horrific “revenue drought” of
the past few years would agree.   But is belief enough?  To take
your wash to the next level, you must transform that principled
belief into a massive action program.  How difficult and time-
consuming can that be, busy operators will ask?  Six simple
questions will help you understand, building a larger customer
base is well within your reach.    1. What specific actions have
you taken at your wash the past 90 days to build a larger
customer base?   2. When was your last customer appreciation
day?   3. Do all of your guests receive a Complimentary Birthday
Wash?   4. Do you encourage your attendants, guests and
suppliers to help you come up with attention-gaining, fun and
cost-effective promotions?   5. Have you developed a loyalty or
frequency program?   6. Have you