Etsy's crafty balance: Fans vs. trademark holders   A bottle cap
pendant--they're all over Etsy--depicting pop singer Justin
Bieber.  (Credit: Etsy seller misskitty61881)  BROOKLYN, N.Y.--
It's a languid, late-summer Wednesday afternoon at the offices
of online handmade-goods marketplace Etsy, and Chief Technology
Officer Chad Dickerson is sitting at a table in a conference
room decorated to look like a cartoonish version of the interior
of a Mercury-era space capsule.  Surrounded by fake panic-button
consoles, plush jet packs, and quilts depicting outer-space
views of moons and planets, Dickerson is peering at his laptop
screen to report a particularly important number that he's just
been asked to look up: "We've got 263 search results for 'Justin
Bieber.'"  That's 263 listings at this precise moment in time by
Etsy sellers hawking homemade shoelaces, tapestries, pendants,
and pillows (to name a few) featuring the visage of the sugary
pop singer. Bieber is hardly alone on Etsy; poke through its
listings, and