Topics - Building Trust  Building Trust  The pharmaceutical
industry’s primary obligation is to ensure that the medicines it
produces benefit society. Medicines can have a critical impact
on individual well-being and for this reason, relationships with
those who prescribe, dispense and use medicines must be
conducted to the highest standards. Towards this end, EFPIA’s
members are bound by a code of practice governing these
exchanges. A new charter has been developed to further address
the f perceived conflict of interest and lack of transparency in
relationships between the pharmaceutical industry and the
medical community, payers, regulators, patient groups and
governments.  In order toensure that medicines are safe and
effective, the pharmaceutical industry works together with
patients, healthcare professionals and regulatory agencies.
Collaboration with physicians is an example of crucial
interaction during the innovation process. To protect patient
interests, this interaction must exclude unnecessary non-