Halo-halo is a popular sweet summer, refreshing dessert among
Filipinos. Halo-halo recipe is mainly a mixture of sweetened
preserved fruits, evaporated milk and crushed ice. halo-halo
Selling halo-halo during summer season is common for most local
households. And, because it is considered one of the best
refreshing desserts in town, many Filipinos found a fortune in
halo-halo business.  One good example of halo-halo business
success story is from Rita Zaguirre who inherited a trademark
made popular by her grandmother over the past 70 years- Aling
Taleng’s Halo-halo. Their halo-halo business was started in 1933
in Pagsanjan, Laguna by Catalina Zaguirre, Rita’s grandmother,
who started a halo-halo store in front of their house with only
P10 as capital. Their customers, mostly neighbors, kept on
coming back as they found the recipe of Aling Taleng’s Halo-halo
to be different from all the others. Apart from traditional
halo-halo, they combine different ingredients: kaong, leche
flan, mongo beans, macapuno, sugar