Home  › Marketing › Strategies  The End of Ad Agencies as We
Know Them    |  April 13, 2009   |  Comments  Think
"collective," not "company."  Do we really need advertising
agencies anymore? Are we witnessing the great "reboot" of the
advertising industry hastened (but not caused) by the current
recession?  It's pretty obvious to any reasonable person
watching the tens of thousands of layoffs in the industry along
with the simultaneous implosion of the newspaper industry that
the ad biz as we know it is in serious trouble. Couple that with
the ongoing decrease in advertising spending along with new
studies (such as this one from Microsoft that predict that the
Internet will overtake TV in 2010, and it's clear that
advertising as we've all grown to know it is on the way out.
I'm not predicting the death of advertising. That's baloney. If
anything, we're witnessing the rebirth of an entire industry
that's going to expand in ways we've never thought of before --
especially if we expand our concept of what adver