It Takes Tech to Elect a President  Many candidates simply ask
supporters for money and a vote. Obama uses social media tools
to ask for even more  Technology and an appreciation of how to
use it have always been important to political campaigns.
Franklin Delano Roosevelt used radio to get his message across
effectively to voters. Lyndon Johnson rode a helicopter to get
him around Texas in his famous race for the Senate. John F.
Kennedy understood the power of television better than Richard
Nixon during the race for the Presidency in 1960. And Republican
operatives in the 1970s built direct mail into a fund-raising
behemoth that powered party gains for 20 years.  The current
generation of Presidential candidates—and their advisers, such
as James Carville, Karl Rove, and David Axelrod—will likely go
down in history as even more innovative in their ability to use
technology to an advantage.  The 1992 Clinton campaign
understood advertising via cable television. Clinton's advisers
realized that instead of expens