Profile Information  Full Name: Display Name:  Nice work on the
article - agree with all that you've written. One point that I
found noteworthy was that you mentioned about 'ecommerce
conversion tracking' in Google Analytics. So many systems (even
the larger ones that should know better) fail to correctly
integrate this and follow through. It's even more of an issue if
you're using an non seamless checkout (where the customer pays
on the gateway domain and returns), this often causes a drop in
the tracking so you don't get the conversion data, even if you
have it set up in GA.  We made sure that our conversion tracking
worked all through the checkout process and all the sites using
Superia Commerce are table free - it's that little bit harder to
do but worth it for the reduction in code.