How Apple could disrupt the Enterprise  Summary:Apple could
easily disrupt and assimilate the Enterprise if it would perform
one simple act of kindness: Give away its products.   The other
day, I had the pleasure of speaking with Greg Kostello,
President and CEO of, a private video sharing service (think
YouTube, only secure) and our discussion diverted from givit to
Apple. We talked about Apple in the Enterprise and how it seems
that BYOD could usher in a whole new age of corporate
technology. We talked about how reluctant IT personnel are to
embrace BYOD until a CXO walks into the IT cubicle farm with an
iPad that he wants to connect to the corporate network. Then
everything changes. Greg suggested that if Apple really wanted
to take over the Enterprise, all they would have to do is to
hand out iPhones or iPads to C-level executives at a place like
CES.  "What a great idea," I said with excitement and thoughts
of stealing it as my own. I reluctantly admitted to Greg that I
would give him credit for it and I