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  About TP     Advertising    Inventoritis Exposed  Building a
Solid Bridge between Marketing and Engineering  By: Peter Paul
Roosen & Tatsuya Nakagawa  Atomica Creative Group Ltd. Suite
200, 4170 Still Creek Drive Burnaby BC Canada V5C 6C6 t:
604.683.8288 | f: 604.224.4277  previous next   Introduction -
The 30 Second Version  Objective - The Wake Up Call  Issues -
The Real Pain  Functional Definition of Inventoritis  The
Numbers - Most Ideas Prove Themselves Worthless  The Origins of
Inventoritis  Edison Used a Sound Process to Market Products
Effectively  The Edison Ten Point Method of Marketing  Why is
Inventoritis a Big Issue?  Why We Need to Deal with Issues
Caused by Inventoritis?  How Do We Identify Inventoritis?
Impacts and opportunities   Introduction - The 30 Second Version
Why should you read this? Who should read this? Why should you
forward this?  An often misunderstood a