Wednesday, June 15, 2011 | Edited by Daniel Moores  Handy Advice
When Disaster Strikes  What Media People Can Expect When Markets
Are Disrupted  If there's one thing that defines this spring
across America, it's what seems to be an unending series of
natural disasters, from floods to tornadoes to most recently
fires.  And for media people, all those natural disasters come
with the territory, so to speak. As their hearts are going out
to families whose lives are being uprooted, they're also working
to adjust schedules and advise clients when the disaster strikes
a market where those clients are active.  And as Michelle Abdow
recently learned, there's always an element of surprise no
matter how prepared you might be.  Abdow is president of Market
Mentors of West Springfield, Mass., where a tornado ripped
through on June 1, killing three people in its path of
destruction.  Tornadoes are as rare in Springfield as ice storms
in Miami, if not more so.  "It was completely unexpected," Abdow
says. "We keep a radio on