I woke up recently to a wise tweet from an amazing
entrepreneur, Norm Brodsky:  When you are starting your
#business the most important questions are 1. what’s (yo)ur
break even point 2. how will you get there  Great point.
Unfortunately, entrepreneurs who can answer this question are
few and far between. That’s because there are few accounting
teams that understand its importance – so they opt to deliver
the same old boring profit and loss statement (P&L) instead.
Here’s an example of a break even point report for, let’s say,
the month of May 2012. It is generated from the same set of data
as your profit and loss statement, so some numbers on here
should look familiar.  Revenue equals total revenue on your P&L
(your top line.) On this graph, the revenue is represented by
the green line going from $0 (sad) to $a lot (yay!) The green
dot is where the actual revenue for the month is, at $71,005.
What’s different here is that all of the expenses are gathered
to one of two numbers:    • Fixed Costs: Money that