Redefining Contact Center Outsourcing… How Can Sitel Help You?
January 31st, 2013  Best Practices for Social Media Customer
Care in Online Retail  By John Bryson, Sitel As Published by
Retail Online Integration  Beyond Keywords: Effective Web
Monitoring For many organizations, web monitoring remains
challenging and elusive, with disconnects between marketing and
operations teams. Some businesses are still seeking appropriate
customer inquiries by searching on keyword, but the state of the
industry is evolving rapidly. This pace of innovation will
likely accelerate as tools are enhanced and new solutions are
created.  By using natural language monitoring instead of basic
keyword searches, organizations can more easily eliminate the
noise on social media to locate pertinent messages. Natural
language monitoring takes a previously unmanageable amount of
information and brings the appropriate messages that merit a
response to the top. It also allows for an automated, better
organized routing and prioritization