Drive-Through Wireless  By Adam Stone  October 05, 2004  Is the
parking lot the great untapped venue for getting users to try a
hotspot? One Michigan company is betting on it, and has a plan
to capitalize on a market that analysts aren't even sure really
exists.  We've told this story in a dozen variations: The
entrepreneur who envisions a new use for Wi-Fi, a moneymaker
sure to tap into the demands of a previously unrecognized
audience. Latte sippers. Boaters. RV drivers.  Ready for one
more? Let's try drive-through Wi-Fi.  The pitch goes like this.
Salespeople only make money when they are selling. They don't
want to stop for a cup of coffee just in order to check e-mail
or process an order. The solution: Create a parking lot hotspot.
Retailers agree to rig out their parking areas with wireless
access, and pre-paid users pull in just long enough to do their
business without leaving their cars.  That is the vision of
David Dykstra, director of research and a co-founder (with his
brother Tim) of FreedomNet So