Rejected Star Wars: Episode One Merchandise  The release of a
new film (or re-release) in any major blockbuster franchise is
always accompanied by a glut of merchandising, usually tied to
one product or another. Sometimes it gets to seem like every
possible (and several ill-advised) merchandising opportunity for
that franchise is being exploited. Just like with any creative
process, though, a lot of ideas get left on the cutting-room
floor and never reach the eyes of the public. Jason Geyer gives
us all a little taste of what kinds of ideas make it and which
don’t with some of the product tie-ins he and his team created
for Pepsi’s Episode I promotion, but which never made it to
stores.  The ideas range from large items for retailers, such as
3-D characters and the “Marshlands of Naboo Fountain Display,”
to little tie-in items you could easily imagine connected to a
Pepsi product or promotion. Here are some of the ideas that (if
they had come to fruition) my nerdy teenage self would
definitely have collected: