Stay Informed with CUTimes    Digital Displays Tout Advantage:
They Can Be Tailored to Each Branch  Members in the Newtown
branch are primarily young families concerned about building
savings for their children's college education, while those in
Innerburb tend to be empty nesters interested in boosting their
retirement savings.  The same marketing message may not resonate
in every branch, but digital displays allow members in different
branches-in fact, at various times and locations in each branch-
to view content tailored to their interests.  Only a few years
ago, many credit unions hesitated to start putting screens in
their branches. It was expensive, and creating content was
cumbersome. But a study by WireSpring found that the cost
dropped nearly 23% in 2009 and was down almost 50% since 2004.
Paul Stull, vice president of marketing at Arizona State Credit
Union, indicated that working with the systems is much easier
than it was a few years ago. ASCU has digital signage in all its
branches with a total