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search This article is about the advertising campaign. For other
uses of the phrase What's up?, see What's up (disambiguation).
Whassup? was a commercial campaign for Anheuser-Busch Budweiser
beer from 1999 to 2002.[1] The first spot aired during Monday
Night Football, December 20, 1999. The ad campaign was run
worldwide and became a pop culture catchphrase. The phrase
itself is a slur of the phrase What's up?.  The commercials were
based on a short film, entitled True, written and directed by
Charles Stone III, that featured Stone and several of his
childhood friends – Fred Thomas, Paul Williams, Terry Williams,
and Kevin Lofton. The characters sat around talking on the phone
and saying "whassup?" to one another in a comical way. The short
was popular at a number of film festivals around the country and
eventually caught the attention of creative director Vinny
Warren and art director Chuck Taylor at the Chicago based ad
agency DDB, who took the ide