Logo Design Revisited. Old logo amended | WebReference  Logo
Design Revisited. Old logo amended    Old logo amended  As for
the differences between these two logos, they can all be
ascribed to the general desire to simplify the original design. 
After the presence of an engaging "visual concept" mentioned
above, simplicity is definitely the second most important
prerequisite for a successful logo. Auguste Rodin once said that
he created his sculptures by taking a lump of material and
removing everything which was not essential; here, the old
design was that lump of material, and it was not all that easy
to figure out what was essential in it and what was not.    •
While the old design had three squares at different angles, the
new one has only two.  This is not merely a simplification; this
change implies a different visual concept. As I mentioned, the
old logo presents the idea of a "transition" between the two
objects with one intermediate step, while in the new one we only
have a static square and its drop