Strike Five: Why Mead Johnson Keeps Airing Misleading Baby-
Formula Ads  Last Updated May 20, 2010 4:37 PM EDT  Mead Johnson
(MJN) has been caught making misleading claims about its Enfamil
infant formula for a staggering fifth time, confirming the
company's role as a poster child for corporate wrongdoing. The
company lost three previous federal lawsuits over its Enfamil
advertising. Today's decision is the second to go against Mead
from the ad business's self-policing body, the National
Advertising Division of the Council of Better Business Bureaus.
A previous NAD ruling led to a referral to the FTC.  There's no
MBA-level insight to be gleaned here, except this obvious rule:
Don't be like Mead Johnson.  Make no mistake, Mead isn't simply
unlucky or having a bad three years at the office: The company
is actively attempting to sail as close to the wind as possible.
This is the same outfit that is doing its part in the nation's
fight against obesity by selling chocolate- and vanilla-flavored
baby formula.  Today