 Andrew Cole-Bulgin  GET UPDATES FROM Andrew Cole-Bulgin  Video
games are stunting kids' imaginations  Posted: 16/10/2012 12:31
Video games are stunting children's imagination and inhibiting
their ability to play together.  This rather concerning issue
came to light in research we conducted for Toby's Travelling
Circus, our new television programme for under-fives.  The study
found that children who play with computer games are less likely
to play with other children or to turn household objects, such
as cardboard boxes, into toys.  As a result, parents and
grandparents are increasingly demanding entertainment which
promotes imagination, physical activity and collaboration
between siblings.  We asked the research team to look at
attitudes to children's entertainment across three generations
to find what each age group thought was important.  It was a
cornerstone of the creation of our all-British-built children's
programme which, in its early weeks on Channel 5's milkshake!,
is proving to be even more popula