In order to grow our company and expand, our skincare line S.W.
Basics recently decided it was time to pursue a round of
financing. This is sort of like taking on a whole new job. We
had to fine tune our business plan, put together a deck (a
fancier version of a business plan with pictures), carefully
calculate our projections and then put it all out into the
world. While demanding, the most intense part was the
conversations I was required to have in order to convince
investors that we were worthy of their money.  Imagine having to
field questions like: What makes your company so special? How
do you know you'll succeed? What are your limitations? Why you?
That last one can especially get you. No amount of paperwork can
help you in this moment. Most of us entrepreneurs already have
pretty inflated egos, we have no problem boasting to strangers
about this "awesome idea we have that's going to change the
world." But when the future of your company is on the line -- in
the form of lots and lots of money -- it