Vespa USA Celebrates the 50th Anniversary of the Vespa 50cc
Motor Scooter   Piaggio Group Americas, the North American
subsidiary of the Piaggio Group's iconic Vespa scooter brand is
celebrating the 50th anniversary of the Vespa 50cc motor
scooter, the proven global and storied “must-have” for smart
metro mobility and leisure time fun for decades in Europe and
the U.S., with a user-generated digital and social
campaign. From historic touch points and pop culture decade
highlights to first-person owner contributions about the ease
and low cost of ownership and varied lifestyle uses, the five-
week campaign highlights the Vespa 50cc’s influence on the
transportation and cultural landscape since its 50cc engine
inception in 1963. Owners and fans are encouraged to share their
50cc stories on Vespa’s digital lifestyle destination and submit
photos via Twitter or Instagram.  While today’s owners are
attracted to Vespa for its style and fashion-forward appeal many
riders are attracted to the environmental and cost sa