all 1 comments  [–]soonamiVan Winkle Family Reserve Rye 4
points5 points  (0 children)   I watched the whole episode and
enjoyed it, but this kind of typifies the whole Pappy hype
phenomena. Celebrity chefs like David Chang, John Brock, Tony
Bourdain, etc talk up drinking Pappy and how it's the best.
You've see them on many shows like Treme and the Layover talking
about how good it is and which makes people who like watching
these shows (often upper middle class white people with
dispensible income) go out to their liquor store asking for it.
When the one guy gets it, he tells his friends how cool it is
and how Bourdain says you can't drink any better than this, blah
blah blah.  These status-seeking people don't necessarily enjoy
Pappy because it tastes good, but because of branding and the
status of owning and drinking Pappy. If someone on one of these
foodie shows talks about how good 4 Roses Single Barrel is and
how it's the best bourbon for the money, there'd be a run on
4R1B at all the local stores becau