Cookiepocalypse: Implementing New Law Drops Use by 90%  ICO
website traffic impact of cookie opt in by Vicky Brock  Update:
Cookiepocalypse is over (possibly). The ICO have updated their
advice, suggesting implied consent is sufficient for users. Read
more   Imagine a 90% drop in website visitors that are willing
to accept a cookie from your website. be tracked through your
analytics tool? Or your advertising targeting? Or your third
party shopping basket? Ouch.  That's what happened with the
Information Commissioner's Office (ICO) implemented the new law
with existing technology, over 90% of site visitors declined to
accept a Google Analytics cookie, thereby disappearing from
their analytics.  Whilst the powers-that-be have allowed a year
for industry to figure out a way to implement the new 'daft by
European standards' cookie law, its impact is dramatic, as
illustrated by the graphs obtained by leading web analytics
expert, Vicky Brock (@brockyvick), under a Freedom of
Information (FOI) request.  UPDATE: Vi