  Motorola's Super Bowl spot—of which we only get to see a short
clip here—doesn't share much in common with Apple's iconic
Macintosh spot, but the company makes its target clear with one
swipe of an ebook. The original 1984 Apple ad is one of the most
memorable in tech—and advertising—history. A then-huge $1.5
million budget. Directed by Ridley Scott. And, incidentally, a
Super Bowl debut. Motorola's is a bunch of people in white
hoodies.  But the reference—we'll stop short of calling it an
homage—is clear, and could be read as a bold statement to tech
junkies. A promise that the Xoom won't just be the best Android
tablet of the year, but a device that elevates our concept of
what technology can be and do. That sublimates the discussion.
That shatters the sameness of our day to day meanderings. That,
in fact, paints Apple in the role of the mind-washing monolith
it swung a hammer through 25 years ago.  Or, you know, it could
just be a coincidence. [AndroidCentral]