Carlson Relationship Builder Study Reveals How to Connect wtih
Wireless Customers  MINNEAPOLIS | June 22, 2009  Carlson
Marketing, the largest independent marketing services company in
the U.S. and a recognized world leader in building loyalty,
recently partnered with Peppers & Rogers Group, one of the
world's leading authorities in customer-based strategies, to
determine if building and strengthening customer relationships
with wireless providers could accelerate business success.  "We
uncovered many interesting facts about the telecommunications
industry in our research," said Luc Bondar, global vice
president, Loyalty, Carlson Marketing. "The biggest takeaway is
that no wireless company has really excelled in developing
strong customer relationships. Coupled with the other insights
from the research, it means that companies that get the
relationship part figured out will realize more value from their
customers."  Carlson Marketing has analyzed relationships in
several industries and also was able to conclu