  By Eric Goldman  Pandora Jewelers 1995, Inc. v. Pandora
Jewelry LLC, 2011 WL 2174012 (S.D. Fla. June 2, 2011)  The
plaintiff is a long-time single-storefront jewelry retailer in
Florida (in a strip mall, naturally) with an e-commerce website.
Pandora Jewelry, one of the main defendants, is an international
jewelry manufacturer and retailer. To make things more
complicated, the Florida Pandora retailer was an authorized
distributor of the Pandora manufacturer’s goods for several
years in the last decade. The parties terminated that
relationship, the international Pandora moved more aggressively
into opening retail outlets in Florida, and the Florida Pandora
sued.  The lawsuit has lots of interesting angles, but I’m
interested in Google’s role in the battle. The international
Pandora submitted a trademark complaint to Google for “Pandora,”
which affected about 67 advertisers, including the Florida
Pandora. This meant that Florida Pandora couldn’t advertise on
“Pandora Jewelry,” “Pandora bracelets,” “Pandora c