   Warcraft subscriptions fall by 800,000  Wed 09 Nov 2011
9:19am GMT / 4:19am EST / 1:19am PST  Blizzard CEO attributes
losses to Chinese market  Activision Blizzard    Subscriptions
to the popular fantasy RPG World of Warcraft have dropped by
800,000, from 11.1 million three months ago to 10.3 million.  In
a conference call to discuss Activision's third quarter sales
figures, Blizzard CEO Mike Morhaime suggested that the biggest
losses were being seen in China.  He then added that World Of
Warcraft is "one of the most popular online games in China, and
remains by far the most popular subscription-based MMO in the
world."  He also admitted that the company was aware that
improvements could be made to the MMO, and spoke about a new
update that was due in coming weeks, which would feature new
content and raids.  "It's really not intended to go out and
drive new user acquisition, that's a whole other strategy," he
explained.  "But it does drive engagement with the game, and so
that will impact churn if we do it