Pharma Marketing Talk Subscribe Glossary Pharma Marketing Blog
Discussion Forums Audio Podcasts Conference Calendar Reader
Surveys   Medical Transcript Advertising A Unique Technique to
Reach Physicians with Targeted Brand Messaging.  Share |  A
conversation with Manuel Prado (see bio), CEO of datumRx  Aired
LIVE on: Monday, October 22, 2007  Listen to internet radio with
Pharmaguy on Blog Talk Radio     Click Here for Additional
Resources  With roughly 100,000 pharmaceutical sales
representatives knocking on doctors office doors every day and
states imposing restrictions on their activity, it is harder and
harder to reach prescribers. There is also the expense of using
"live" sales reps. There is an ever-increasing need to reach
physicians with brand messages and reminders through "non-
personal" marketing techniques that do not directly involve
sales reps.  datumRX, a California-based company that
specializes in aggregating clinical data and medical records,
has come up with a unique technique to reach phys