﻿ Making Silicon Beach a success: Atlassian | ZDNet  Making
Silicon Beach a success: Atlassian  Summary: With Australian
start-ups beginning to create some noise, success story
Atlassian shares some of its lessons on how the industry can
carve a niche for itself to become the next big thing.
(Atlassian, Sydney image by Alpha, CC BY-SA 2.0)  The strategy
is often used by start-ups — find a niche, or sub-niche, which
needs aren't being adequately met and use that to become the
market leader. According to Atlassian vice president of
engineering, Jean-Michel Lemieux, if the Australian start-up
community wants to get noticed and succeed, it needs to do just
that, but as an industry.  Lemieux watched Canada's "Silicon
Valley of the North" grow during his time in Ottawa working for
IBM. He said that Ottawa's case was the same as Australia's
Silicon Beach movement, but what made the Canadian counterpart
successful was how it specialised in an industry.  "People had
great ideas and they built them out. That was most