How excited Skullcandy must have been.  In the battle of
headphone brands, competing with the insanely popular Beats By
Dre product line must have seemed like an impossible task.
Marketshare was decreasing rapidly. What they needed was a
miracle, the kind of great idea that can rocket their brand back
into the competition. What they needed was a celebrity endorser
big enough to compete with Dr. Dre but cheap enough that it
didn’t totally break the bank. But who could that be? How can
you get someone who’s universally respect and beloved at a
reasonable price tag?  And then, it became clear. Derrick Rose,
Bulls star point guard and Chicago’s most cherished native son,
was on his way back from an entire year spent cheering from
courtside after sustaining a devastating knee injury. The
narrative was already being written by Adidas: Rose was back,
and better than ever. The story was one of redemption; an
opportunity to tell off the critics who felt he was sitting on
the bench when he was well enough to be back on