Want good bargains? Go online  Prashant Mahesh, ET Bureau Aug
12, 2011, 02.23pm IST (Want good bargains? Go online )  Be it a
holiday package, dining at a star restaurant or getting a hair
cut at a fancy salon, everyone wants a better deal (read huge
discounts) these days. This has led to a mushrooming of internet
sites that offers discounts on everything under the sun.  There
are 20-30 websites like snapdeal, taggle, sosasta, mydala, and
so on, offering such deals to customers. "Consumers want to try
new products and at the same time save money," says Anisha
Singh, founder and CEO, mydala.com.  The way it works  Group-
buying sites offer heavy discounts on a range of products and
services that are in demand. This is how the economics works:
Any organisation broadly has two kinds of costs — fixed and
variable.  In the case of a restaurant, for example, the fixed
cost includes expenses on air conditioning and maintenance,
salaries paid to staff, etc. The variable cost is that of food.
Now, a new restaurant need