Printed from  Apple pegged to buy Quattro Wireless for $275
million [u]  updated 09:25 am EST, Tue January 5, 2010  Gives
Apple access to mobile advertising  (Updated with Quattro
confirmation) Apple will soon announce an acquisition of Quattro
Wireless, "several sources" are said to have confirmed. The
purchase could be officially revealed later today, and be worth
approximately $275 million. Quattro specializes in mobile
advertising, and has a number of high-profile clients including
Disney, Ford and the NFL.  The acquisition is almost certainly
tied into plans for the iPhone, and should give Apple a greater
portion of the revenue produced through apps and websites loaded
on the device. Many nominally "free" iPhone apps are in fact ad-
supported. Such money could in theory make Apple less dependent
on carrier subsidies for income, valued at several hundred
dollars per phone.  Acquiring Quattro would also put Apple into
closer competition with Google, which recently agreed to pay
$750 million for AdMob, anoth