Skip to content  “The Building the Flyers and Sixers Play in”
Prepares for Yet Another New Name  Feb 12, 2010, 2:27 PM EDT
Corestates centerLook, I get that the money brought in by
corporate naming rights of arenas and stadiums is huge,
absolutely staggering. Sure it'd be great to still have our
buildings named after private citizens, esteemed public figures,
the teams that inhabit them, or respected groups such as our
nation's military veterans. Although many of the edifices named
after people bore the names of men who themselves were
corporations, the Wachovia Center is built on the ground that
once laid beneath John F. Kennedy Stadium. But, we all know that
sports teams are businesses with many shareholders and
stakeholders, and the revenue brought in by selling the name of
a building is about the best "found money" you can come by. 
That doesn't mean it's not somewhat annoying to have to keep up
with all the name changes that result when the corporations that
originally bought the rights in turn get bou