Forbes Leadership Forum  Forbes Leadership Forum, Contributor
News, Commentary, and Advice About Leadership  12/19/2011 @
5:32PM |19,986 views  Five Big Trends in Business Innovation in
2012  This article is by Rita McGrath, an associate professor of
management, at Columbia Business School and co-author of The
Entrepreneurial Mindset (2000), MarketBusters: 40 Strategic
Moves That Drive Exceptional Business Growth (2005), and
Discovery Driven Growth: A Breakthrough Process to Reduce Risk
and Seize Opportunities (2009).  Yogi Berra is supposed to have
once said, “It’s tough to make predictions, especially about the
future.”  Nonetheless, here are some trends I’m going to be
watching in 2012, and my thoughts about how they may change the
business landscape.  Strategy and entrepreneurship will have
ever-greater interdependence. A trend I’ve been watching for
some time is the tendency for what we used to put in the
“strategy” bucket to converge with what we used to call
“entrepreneurship.”  With companies needing