Geoffrey Colvin Who Lost Super Bowl III? Summer 1995  We can all
recite the list: there was Woodstock and the 1968 Democratic
Convention and Kent State and Hair. The King and Kennedy
assassinations. Soul on Ice. Close to 30 years after the Great
Change in America's culture, authors and filmmakers have pretty
well settled on the defining moments of that era and iconized
them as definitively as Mount Rushmore. But they've missed a big
one. Maybe it seemed trivial in the grand sweep of world
historical events. Certainly it was not overtly political or
cultural at all. Indeed, it was only a game. But for millions of
Americans this three-hour drama made the Great Cultural Change
more real, more personal, vital, irrefutable—no joke—than any
other. It was Super Bowl III, played on January 12, 1969.   Yes,
you're right in recalling that this was one of the most famous
football games ever, and it has received tons of media attention
over the years. But what hasn't sufficiently been appreciated is
the enormous load of