Marketers Secrets and Tricks Revealed  Updated: 11/23/2012 6:48
AM By: Nick Winkler  Revealing the tactics, tricks, and secrets
marketers use to get you to spend.  Black Friday kicks off the
start of the holiday shopping season and the war for your wallet
has never been more intense.  Marketers use a variety of
techniques to influence consumer purchasing decisions. Below are
three common tactics;  1. Context Effects- it happens when a
marketer initially exposes a consumer to a relatively expensive
item and but then offers other less expensive options with the
goal of making customers feel as if they are getting a deal.  2.
Strategic Pricing- happens when marketers manipulate discounts.
More specifically, marketers tell us retailers will experiment
with different types of discounts designed to get consumers to
buy while never actually lowering the price of the item.  3.
Scarcity- this technique is what draws consumers on Black
Friday. It is designed to transfer a feeling of loss to
consumers who miss out on a