The Captain Britain title launched with some fanfare, even garnering reviews (albeit negative ones) in The Financial Times and The Daily Record. Captain Britain #8 would introduce Brian's twin sister, model Elizabeth "Betsy" Braddock, who was revealed to have psychic powers, with the following issue debuting Jamie Braddock, their playboy racing-car-driving older brother. However, Claremont left the title after the tenth issue. His replacement was Gary Friedrich, best known for his role in the creation of Ghost Rider. Sales were moribund, and Captain Britain went to black-and-white from #24 to cut costs, attempting to soften the blow with another free gift - Captain Britain's lesser-spotted 'Superjet'. Alan Davis would also recall that - unknown to the American creative team - the 'lion mark' had previously been used by the Egg Marketing Board to denote the quality of eggs, leading to many jokes at the character's expense. In a 1986 article for Amazing Heroes, N.A. Collins named Captain Britain's first costume among the six worst male superhero looks in comic history up to that point, noting the "weird sunroof mask" and the "tacky Avon jewellery".