The main interaction between spins of transition metal ions in solids is usually provided by superexchange, also called symmetric exchange. This interaction depends on details of the crystal structure such as the bond length between magnetic ions and the angle formed by the bonds between magnetic and ligand ions. In magnetic insulators it usually is the main mechanism for magnetic ordering, and, depending on the orbital occupancies and bond angles, can lead to ferro- or antiferromagnetic interactions. As the strength of symmetric exchange depends on the relative position of the ions, it couples the spin orientations to the lattice structure. Coupling of spins to a collective distortion with a net electric dipole can occur if the magnetic order breaks inversion symmetry. Thus, symmetric exchange can provide a handle to control magnetic properties through an external electric field.