The Earth has an albedo of 0.3, meaning that 30% of the solar radiation that hits the planet gets scattered back into space without absorption. The effect of albedo on temperature can be approximated by assuming that the energy absorbed is multiplied by 0.7, but that the planet still radiates as a black body (the latter by definition of effective temperature, which is what we are calculating). This approximation reduces the temperature by a factor of 0.7, giving 255 K (−18 °C; −1 °F).