Convection cooling is sometimes said to be governed by "Newton's law of cooling." When the heat transfer coefficient is independent, or relatively independent, of the temperature difference between object and environment, Newton's law is followed. The law holds well for forced air and pumped liquid cooling, where the fluid velocity does not rise with increasing temperature difference. Newton's law is most closely obeyed in purely conduction-type cooling. However, the heat transfer coefficient is a function of the temperature difference in natural convective (buoyancy driven) heat transfer. In that case, Newton's law only approximates the result when the temperature difference is relatively small. Newton himself realized this limitation.