Unstable colloidal suspensions of low-volume fraction form clustered liquid suspensions, wherein individual clusters of particles sediment if they are more dense than the suspension medium, or cream if they are less dense. However, colloidal suspensions of higher-volume fraction form colloidal gels with viscoelastic properties. Viscoelastic colloidal gels, such as bentonite and toothpaste, flow like liquids under shear, but maintain their shape when shear is removed. It is for this reason that toothpaste can be squeezed from a toothpaste tube, but stays on the toothbrush after it is applied.