An alternative way to measure stellar luminosity is to measure the star's apparent brightness and distance. A third component needed to derive the luminosity is the degree of interstellar extinction that is present, a condition that usually arises because of gas and dust present in the interstellar medium (ISM), the Earth's atmosphere, and circumstellar matter. Consequently, one of astronomy's central challenges in determining a star's luminosity is to derive accurate measurements for each of these components, without which an accurate luminosity figure remains elusive. Extinction can only be measured directly if the actual and observed luminosities are both known, but it can be estimated from the observed colour of a star, using models of the expected level of reddening from the interstellar medium.