Other efforts, such as University of Cambridge 's Physics at Work program have created annual events to demonstrate to secondary students uses of physics in everyday life and a Senior Physics Challenge. Seeing the importance these initiatives, Cambridge has established a full-time physics outreach organization, an Educational Outreach Office, and aspirations for a Center of Physics and expanded industrial partnerships that "would include a well equipped core team of outreach officers dedicated to demonstrating the real life applications of physics, showing that physics is an accessible and relevant subject".