There are a variety of end uses to weather forecasts. Weather warnings are important forecasts because they are used to protect life and property. Forecasts based on temperature and precipitation are important to agriculture, and therefore to commodity traders within stock markets. Temperature forecasts are used by utility companies to estimate demand over coming days. On an everyday basis, people use weather forecasts to determine what to wear. Since outdoor activities are severely curtailed by heavy rain, snow, and wind chill, forecasts can be used to plan activities around these events, and to plan ahead and survive them.