The main technological driver for the exploration of multiferroics has been their potential for controlling magnetism using electric fields via their magneto electric coupling. Such a capability could be technologically transformative, since the production of electric fields is far less energy intensive than the production of magnetic fields (which in turn require electric currents) that are used in most existing magnetism-based technologies. There have been successes in controlling the orientation of magnetism using an electric field, for example in heterostructures of conventional ferromagnetic metals and multiferroic BiFeO 3, as well as in controlling the magnetic state, for example from antiferromagnetic to ferromagnetic in FeRh.