When the adiabatic conditions are not fulfilled, additional work is required to reach the final control value. For an isolated system, this work is recoverable, since the dynamics is unitary and can be reversed. In this case, quantum friction can be suppressed using shortcuts to adiabaticity as demonstrated in the laboratory using a unitary Fermi gas in a time-dependent trap. The coherence stored in the off-diagonal elements of the density operator carry the required information to recover the extra energy cost and reverse the dynamics. Typically, this energy is not recoverable, due to interaction with a bath that causes energy dephasing. The bath, in this case, acts like a measuring apparatus of energy. This lost energy is the quantum version of friction.