He was first elected the mayor of the Romanian town of Sibiu, Transylvania in 2000, on behalf of the Democratic Forum of Germans in Romania (FDGR/DFDR). Although the German (more specifically Transylvanian Saxon) population of the once predominantly German/ Transylvanian Saxon -speaking town of Sibiu had declined to a tiny minority by the early 2000s, he won a surprise victory and was re-elected by landslides in 2004, 2008, and 2012. He is credited with turning his home town into one of Romania's most popular tourist destinations, Sibiu subsequently obtaining the title of European Capital of Culture in 2007 alongside Luxembourg City, the capital of Luxembourg.