After screenwriter W. D. Richter hired novelist Earl Mac Rauch to develop a screenplay of Mac Rauch's new character, Buckaroo Banzai, Richter teamed with producer Neil Canton to pitch the script to MGM / UA studio chief David Begelman, who took it to 20th Century Fox to make the film. Box office figures were low and less than half of the film's production costs were recovered. Some critics were put off by the complicated plot, although Pauline Kael enjoyed the film and Vincent Canby called it "pure, nutty fun." Buckaroo Banzai has been adapted for books, comics, and a video game and has attracted a loyal cult following.