Giant enhancement of observable properties in interaction with external perturbations. In a recent development it was shown that in inorganic crystals with PJTE centers, in which the local distortions are not ordered (before the phase transition to the cooperative phase), the effect of interaction with external perturbations contains an orientational contribution which enhances the observable properties by several orders of magnitude. This was demonstrated on the properties of crystals like paraelectric BaTiO 3 in interaction with electric fields (in permittivity and electrostriction), or under a strain gradient (flexoelectricity). These giant enhancement effects occur due to the dynamic nature of the PJTE local dipolar distortions (their tunneling between the equivalent minima); the independently rotating dipole moments on each center become oriented (frozen) along the external perturbation resulting in an orientational polarization which is not there in the absence of the PJTE