Current research into MF dynamics aims to address various open questions; the practical realisation and demonstration of ultra-high speed domain switching, the development of further new applications based on tunable dynamics, e.g. frequency dependence of dielectric properties, the fundamental understanding of the mixed character of the excitations (e.g. in the ME case, mixed phonon-magnon modes – 'electromagnons'), and the potential discovery of new physics associated with the MF coupling.