Resource productivity and resource intensity are key concepts used in sustainability measurement as they measure attempts to decouple the connection between resource use and environmental degradation. Their strength is that they can be used as a metric for both economic and environmental cost. Although these concepts are two sides of the same coin, in practice they involve very different approaches and can be viewed as reflecting, on the one hand, the efficiency of resource production as outcome per unit of resource use (resource productivity) and, on the other hand, the efficiency of resource consumption as resource use per unit outcome (resource intensity). The sustainability objective is to maximize resource productivity while minimizing resource intensity.