The character was relaunched, in a redesigned costume, in the Marvel Superheroes anthology title, starting with issue #377 (September 1981). The relaunch was written by Dave Thorpe and illustrated by Alan Davis, who redesigned the costume at editor-in-chief Paul Neary 's behest. Neary's chief concern was the original costume's lion chest emblem; though the emblem is a heraldic symbol, it is better known in the UK as a sign to denote the quality and freshness of eggs. Davis noted that his depiction of Brian Braddock was visually based on Garth, "an exaggerated Greek god, perfect in every way" and that: