From the diagram above, it is not clear why this term should be positive. A simple argument can be based on consideration of net effects. To create the magnetic field, the net electric current must wrap around the axis of rotation of the planet. In that case, for the term to be positive, the net flow of conducting matter must be towards the axis of rotation. The diagram only shows a net flow from the poles to the equator. However mass conservation requires an additional flow from the equator toward the poles. If that flow was along the axis of rotation, that implies the circulation would be completed by a flow from the ones shown towards the axis of rotation, producing the desired effect.