Bekenstein's topical overview "A Tale of Two Entropies" describes potentially profound implications of Wheeler's trend, in part by noting a previously unexpected connection between the world of information theory and classical physics. This connection was first described shortly after the seminal 1948 papers of American applied mathematician Claude Shannon introduced today's most widely used measure of information content, now known as Shannon entropy. As an objective measure of the quantity of information, Shannon entropy has been enormously useful, as the design of all modern communications and data storage devices, from cellular phones to modems to hard disk drives and DVDs, rely on Shannon entropy.