Although advertising had been used by Meccano (Dinky Toys) since 1934, during the 1960s new companies began to use die-cast vehicles exclusively as promotional items. The idea that children play a large role in a family's purchasing decisions was key. There is also the fact that children grown up to buy products that they were exposed to when young. Matchbox vehicles mildly advertised a variety of mainly British products like Singer sewing machines, Tetley tea, Pickford's movers, or Coca-Cola. As time passed, companies such as McDonald's, Sears Roebuck, Kodak and Texaco commissioned toymakers to produce promotional models featuring their names and logos or licensed their use. One early example was an American Airlines London bus produced by Matchbox, an idea some other airlines quickly copied.