In 2000, John Pendry was the first to identify a practical way to make a left-handed metamaterial, a material in which the right-hand rule is not followed. Such a material allows an electromagnetic wave to convey energy (have a group velocity) against its phase velocity. Pendry's idea was that metallic wires aligned along the direction of a wave could provide negative permittivity (dielectric function ε < 0). Natural materials (such as ferroelectrics) display negative permittivity; the challenge was achieving negative permeability (μ < 0). In 1999 Pendry demonstrated that a split ring (C shape) with its axis placed along the direction of wave propagation could do so. In the same paper, he showed that a periodic array of wires and rings could give rise to a negative refractive index. Pendry also proposed a related negative-permeability design, the Swiss roll.