The effect is named after Droste, a Dutch brand of cocoa, with an image designed by Jan Misset in 1904. The Droste effect has since been used in the packaging of a variety of products. Apart from advertising, the effect is also seen in the Dutch artist M. C. Escher 's 1956 lithograph Print Gallery, which portrays a gallery that depicts itself. The effect has been widely used on the covers of comic books, mainly in the 1940s.