The starting point for McFadden and Pockett's theory is the fact that every time a neuron fires to generate an action potential, and a postsynaptic potential in the next neuron down the line, it also generates a disturbance in the surrounding electromagnetic field. McFadden has proposed that the brain's electromagnetic field creates a representation of the information in the neurons. Studies undertaken towards the end of the 20th century are argued to have shown that conscious experience correlates not with the number of neurons firing, but with the synchrony of that firing. McFadden views the brain's electromagnetic field as arising from the induced EM field of neurons. The synchronous firing of neurons is, in this theory, argued to amplify the influence of the brain's EM field fluctuations to a much greater extent than would be possible with the unsynchronized firing of neurons.