Coercivity in a ferromagnetic material is the intensity of the applied magnetic field (H field) required to demagnetize that material, after the magnetization of the sample has been driven to saturation by a strong field. This demagnetizing field is applied opposite to the original saturating field. There are however different definitions of coercivity, depending on what counts as 'demagnetized', thus the bare term "coercivity" may be ambiguous: