After World War II, two distinct possibilities emerged. One was Fred Hoyle's steady-state model, whereby new matter would be created as the universe seemed to expand. In this model the universe is roughly the same at any point in time. The other was Lemaître's Big Bang theory, advocated and developed by George Gamow, who introduced BBN and whose associates, Ralph Alpher and Robert Herman, predicted the CMB. Ironically, it was Hoyle who coined the phrase that came to be applied to Lemaître's theory, referring to it as "this big bang idea" during a BBC Radio broadcast in March 1949. For a while, support was split between these two theories. Eventually, the observational evidence, most notably from radio source counts, began to favor Big Bang over steady state. The discovery and confirmation of the CMB in 1964 secured the Big Bang as the best theory of the origin and evolution of the universe.