As part of the continuity changes which followed The Man of Steel and Superman: Secret Origin, Alexander "Lex" Joseph Luthor is corrupt businessman profiting from many hidden criminal operations. This Luthor grew up a poor child alongside Perry White, later causing his parents' death via a car accident so he can inherit their life insurance and create a better life for himself, creating LexCorp. He marries and divorces several times and desires a romance with Lois Lane. When Superman appears, Luthor takes advantage of a terrorist attack to see the hero in action and then attempts to make him an employee. But the Man of Steel, acting as a special deputy of Metropolis, arrests him for endangering people by not warning authorities of the impending terrorist attack. Humiliated, Luthor swears revenge, repeatedly letting Superman know about his criminal schemes but never leaving him enough evidence to bring the man to justice again. Luthor becomes obsessed with Superman and gathers all information on him and his associates, leading a computer analysis to conclude Clark Kent and Superman are the same person. Unable to believe someone as powerful as Superman regularly hides his powers and pretends to be average, as that is something he would never do himself, Luthor dismisses the computer's findings and concludes both the machine and its programmer are at fault.