Kirchhoff's great insight was to recognize the universality and uniqueness of the function that describes the black body emissive power. But he did not know the precise form or character of that universal function. Attempts were made by Lord Rayleigh and Sir James Jeans 1900–1905 to describe it in classical terms, resulting in Rayleigh–Jeans law. This law turned out to be inconsistent yielding the ultraviolet catastrophe. The correct form of the law was found by Max Planck in 1900, assuming quantized emission of radiation, and is termed Planck's law. This marks the advent of quantum mechanics.