The result was widely advertised by Murray Gell-Mann, leading Gabriele Veneziano to construct a scattering amplitude that had the property of Dolen–Horn–Schmid duality, later renamed world-sheet duality. The amplitude needed poles where the particles appear, on straight-line trajectories, and there is a special mathematical function whose poles are evenly spaced on half the real line—the gamma function — which was widely used in Regge theory. By manipulating combinations of gamma functions, Veneziano was able to find a consistent scattering amplitude with poles on straight lines, with mostly positive residues, which obeyed duality and had the appropriate Regge scaling at high energy. The amplitude could fit near-beam scattering data as well as other Regge type fits and had a suggestive integral representation that could be used for generalization.