Hypsochromic shifts can occur because of a change in environmental conditions. For example, a change in solvent polarity will result in solvatochromism. A series of structurally related molecules in a substitution series can also show a hypsochromic shift. Hypsochromic shift is a phenomenon seen in molecular spectra, not atomic spectra - it is thus more common to speak of the movement of the peaks in the spectrum rather than lines.