Uncertainty in science, and science in general, may be interpreted differently in the public sphere than in the scientific community. This is due in part to the diversity of the public audience, and the tendency for scientists to misunderstand lay audiences and therefore not communicate ideas clearly and effectively. One example is explained by the information deficit model. Also, in the public realm, there are often many scientific voices giving input on a single topic. For example, depending on how an issue is reported in the public sphere, discrepancies between outcomes of multiple scientific studies due to methodological differences could be interpreted by the public as a lack of consensus in a situation where a consensus does in fact exist. This interpretation may have even been intentionally promoted, as scientific uncertainty may be managed to reach certain goals. For example, climate change deniers took the advice of Frank Luntz to frame global warming as an issue of scientific uncertainty, which was a precursor to the conflict frame used by journalists when reporting the issue.