Color By Blue (CBB) was developed in 2003. The Color By Blue process achieves higher luminance and better performance than the previous triple pattern process, with increased contrast, grayscale rendition, and color uniformity across the panel. Color By Blue is based on the physics of photoluminescence. High luminance inorganic blue phosphor is used in combination with specialized color conversion materials, which absorb the blue light and re-emit red or green light, to generate the other colors.