In 1980, Bandai obtained the rights to produce models based on the Gundam franchise. While Clover's models were produced in the style of most children's toys - fully assembled and ready for play - Bandai designed theirs as plastic kits to be assembled, similar to military vehicle models. While Clover's products targeted children, Bandai's approach was more appealing to the teenage and adult consumers that were more typical of Mobile Suit Gundam's audience, and was received extremely well.