The French research group, La Physique Autrement (Physics Reimagined), of the Laboratoire de Physique des Solides, works on research about new ways to present modern solid-state physics and to engage the general public. In 2013, Physics Today covered this group in an article entitled "Quantum Physics For Everyone" which discussed how with the help of designers and unconventional demonstrations, the project sought out and succeeded to engage people who never thought of themselves as interested in science.