Optical illusions (also called visual illusions) are characterized by visually perceived images that differ from objective reality. The information gathered by the eye is processed in the brain to give a percept that differs from the object being imaged. Optical illusions can be the result of a variety of phenomena including physical effects that create images that are different from the objects that make them, the physiological effects on the eyes and brain of excessive stimulation (e.g. brightness, tilt, colour, movement), and cognitive illusions where the eye and brain make unconscious inferences.