In his 1978 paper Krongauz coined the term “Quasi-Crystals” for the new self-organized colloidal particles. The Quasi-crystals are supramolecular aggregates manifesting both crystalline properties e.g. Bragg scattering, as well as amorphous, liquid-like properties i.e. drop-like shapes, fluidity, extensibility and elasticity in electric field. The supramolecular Quasi-crystals are produced in photochemical reaction by exposing solutions of photochromic spiropyran molecules to UV radiation. The ultraviolet light induces the conversion of the spiropyrans to merocyanine molecules that manifest electric dipole moments. (see Scheme 1). The quasi-crystals have external shape of submicron globules and their internal structure consists of crystals enveloped by an amorphous matter (see Fig. 1). The crystals are formed by self-assembled stacks of the merocyanine molecular dipoles aligning themselves in a parallel manner, while amorphous envelopes consist of the same merocyanine dipoles aligned in an anti-parallel manner (Fig. 1, Scheme 2). In an applied electrostatic field, quasi-crystals form macroscopic threads that show linear optical dichroism.