Crystalline thin-films from non-spherical colloids were produced using convective assembly techniques. Colloid shapes included dumbbell, hemisphere, disc, and sphero-cylinder shapes. Both purely crystalline and plastic crystal phases could be produced, depending on the aspect ratio of the colloidal particle. The low aspect ratio, such as bulge, eye-ball, and snowman-like non-spherical colloids, which spontaneously self-assembled to photonic crystal array with high uniformity. The particles were crystallized both as 2D (i.e., monolayer) and 3D (i.e., multilayer) structures. The observed lattice and particle orientations experimentally confirmed a body of theoretical work on the condensed phases of non-spherical objects. Assembly of crystals from non-spherical colloids can also be directed via the use of electrical fields.