Dipoles, whether electric or magnetic, can be characterized by their dipole moment, a vector quantity. For the simple electric dipole, the electric dipole moment points from the negative charge towards the positive charge, and has a magnitude equal to the strength of each charge times the separation between the charges. (To be precise: for the definition of the dipole moment, one should always consider the "dipole limit", where, for example, the distance of the generating charges should converge to 0 while simultaneously, the charge strength should diverge to infinity in such a way that the product remains a positive constant.)