The establishment of LexCorp by Lex Luthor is a stark departure from earlier portrayals of the company's founder, transitioning the character from a warlord and would-be dictator into a power-mad business magnate. LexCorp was founded primarily to serve as a front to Lex Luthor's criminal enterprise while simultaneously being a symbol of Luthor's victory over Superman, as Luthor values defeating Superman over financial gain (illustrated by abandoning a hollow victory after plundering Fort Knox). Luthor intends to convert LexCorp into a legitimate operation after his retirement from crime, and in the future it is shown being a highly successful non-criminal enterprise, to Superman's pleasure.