The above hitting rate equation is also useful to predict the kinetics of molecular self-assembly on a surface. Molecules are randomly oriented in the bulk solution. Assuming 1/6 of the molecules has the right orientation to the surface binding sites, i.e. 1/2 of the z-direction in x, y, z three dimensions, thus the concentration of interest is just 1/6 of the bulk concentration. Put this value into the equation one should be able to calculate the theoretical adsorption kinetic curve using the Langmuir adsorption model. In a more rigid picture, 1/6 can be replaced by the steric factor of the binding geometry.