In the mid- to late 1980s, two model kit companies moved the monster model kit hobby toward the mainstream. Horizon Models in California and Screamin' Models in New York began licensing vinyl model kits of movie monsters. Horizon focused primarily on classic horror film characters (like Bride of Frankenstein, Invisible Man, The Phantom of the Opera) and comic book characters (like Captain America and Iron Man). Screamin' focused primarily on characters from more contemporary slasher movies like A Nightmare on Elm Street, Hellraiser and franchises like Star Wars and Mars Attacks. Hobby stores began to carry these products in limited supply.