In 2011 Rockward was appointed chair of the department of physics and dual degree engineering, resulting in Morehouse College having the most underrepresented minority Bachelor of Science graduates. As Chair of Department, Rockward investigated the barriers for HBCU physics departments. Rockward is an advocate for mentoring as a method to support students from underrepresented groups in physics. He launched "We C.A.R.E" (Curriculum, Advisement, Recruitment/ Retention/ Research, and Extras) a pedagogical approach that combines sessions on culture, collaboration and career, alongside the Innovative Technology Experiences for Students and Teachers program. He was made the Society of Physics Students Outstanding Chapter Advisor in 2012.