In the early 2000s privately backed fusion companies launched to develop commercial fusion power. Tri Alpha Energy, founded in 1998, began by exploring a field-reversed configuration approach. In 2002, Canadian company General Fusion began proof-of-concept experiments based on a hybrid magneto-inertial approach called Magnetized Target Fusion. Investors included Jeff Bezos (General Fusion) and Paul Allen (Tri Alpha Energy). Toward the end of the decade, Tokamak Energy started exploring spherical tokamak devices using reconnection.