The rate of heat flow is the amount of heat that is transferred per unit of time in some material, usually measured in watt (joules per second). Heat is the flow of thermal energy driven by thermal non-equilibrium, so the term 'heat flow' is a redundancy (i.e. a pleonasm). Heat must not be confused with stored thermal energy, and moving a hot object from one place to another must not be called heat transfer. However, it is common to say ‘heat flow’ to mean ‘ heat content ’.