The marketing and promotion of the film was significantly hampered due to postponements caused by the COVID-19 pandemic, with executives calculating that each postponement cost Warner Bros. between $200,000 and $400,000 in marketing fees. Eventually, after briefly being held up indefinitely, Glenn Whipp of the Los Angeles Times noted that Warner Bros. did not put Tenet on the Academy 's streaming platform or send out screeners to awards voters. Given the large investment in the film, part of its marketing campaign involved dual promotions with the watch manufacturer Hamilton and Fortnite, both of whom assisted in increasing public awareness of the forthcoming film. Hamilton featured Washington wearing the watch and endorsing it in multiple ad campaigns, while Fortnite developer Epic Games worked on the pre-release trailer for the film and created an interview with Washington which was featured on multiple video game websites.