The name of the approximation stems from the form of the Hamiltonian in the interaction picture, as shown below. By switching to this picture the evolution of an atom due to the corresponding atomic Hamiltonian is absorbed into the system ket, leaving only the evolution due to the interaction of the atom with the light field to consider. It is in this picture that the rapidly oscillating terms mentioned previously can be neglected. Since in some sense the interaction picture can be thought of as rotating with the system ket only that part of the electromagnetic wave that approximately co-rotates is kept; the counter-rotating component is discarded.