In electromagnetism, permeability is the measure of magnetization produced in a material in response to an applied magnetic field. Permeability is typically represented by the (italicized) Greek letter μ. It is the ratio of the magnetic induction B to the magnetizing field H as a function of the field H in a material. The term was coined by William Thomson, 1st Baron Kelvin in 1872, and used alongside permittivity by Oliver Heaviside in 1885. The reciprocal of permeability is magnetic reluctivity.