The physical universe is widely seen to be composed of "matter" and "energy". In his 2003 article published in Scientific American magazine, Jacob Bekenstein speculatively summarized a current trend started by John Archibald Wheeler, which suggests scientists may "regard the physical world as made of information, with energy and matter as incidentals". Bekenstein asks "Could we, as William Blake memorably penned, 'see a world in a grain of sand', or is that idea no more than ' poetic license '?", referring to the holographic principle.