List of European advertising characters
Company Character ( s ) Years used Notes
Birds Eye Captain Birdseye 1967-present
Churchill Churchill 1996-present Voiced by Bob Mortimer and partners Vic Reeves in adverts
Cillit Bang Barry Scott 2007-2016 Has been replaced by a mechanic dancing to a remix of she 's a maniac from Flashdance
comparethemarket.com Aleksandr Orlov January 2009-present Voiced by Simon Greenall
Confused.com 'Cara Confused ' 2009-present
Direct Line the Direct Line phone with wheels 1985-present in 2009 the Direct Line phone with wheels was given a voice by Stephen Fry and got an accomplice in the form of the Direct Line mouse with wheels , voiced by Paul Merton
Gocompare.com Gio Compario 2009-present
Little Chef 'Fat Charlie ' 1958-present
Lombard Direct the Lombard Direct phone 1995-present
Michelin Bibendum ( the Michelin Man ) 1898-present
Milkybar Milky Bar kid 1961-present the Milky Bar Kid is now computer generated and not an actual child
Nescafé Gold Blend The Gold Blend couple 1987-1996 an episodic romance revolving around coffee , which spawned a 1993 novelization . Also used in Taster 's Choice ad campaigns in the United States
Oxo the Oxo family 1983-1999
118 118 the 118 118 men 2003-present the 118 118 men became the 118 118 team in 2006 and was themed as an A team parody
Sheilas ' Wheels The Sheilas 2007-present Played by Emma Robbins , Carly Romain and Cathi Ogden . The trio would later become a pop group after the commercials took off and continued to perform in this capacity during their live appearances
Tayto Mr. Tayto 1954-Present Irish crisp company
Tesco Stores Ltd Tommy Tesco and Flynn the Frog 2011-Present Tommy is voiced by Stephen Mulhern
Tetley the Tetley Tea Folk 1973-2001 , 2010-present
Walkers Dez , The Number One Spice Girls Fan ! 2019 Forsakes himself ( and embarrasses the entire United Kingdom on social media ) for refusing to share his Walkers Crisp with the Spice Girls after winning a chance to tour with the act ; his Mum shames him by leaving with the girls
This is a list of notable mascots and characters created specifically for advertising purposes , listed alphabetically by the product they represent .
This is a list of notable mascots and characters created specifically for advertising purposes, listed alphabetically by the product they represent.