Competition between Airbus and Boeing
Model List price 2013 Market price Discount
Boeing 747 -8 351.4 145.0 59%
Airbus A320 -200 91.5 38.75 58%
Airbus A330 -200 239.4 99.5 58%
Boeing 737 -800 89.1 41.8 53%
Boeing 777 -300ER 315.0 152.5 52%
Airbus A380 403.9 193.0 52%
Airbus A320neo 100.2 49.2 51%
Boeing 737 MAX -8 100.5 51.4 49%
Boeing 787 -8 206.8 107.0 48%
Airbus A350 -900 287.7 152.0 47%
Modes of competition -- Aircraft prices
Airbus and Boeing publish list prices for their aircraft but the actual prices charged to airlines vary ; they can be difficult to determine and tend to be much lower than the list prices . Both manufacturers are engaged in a price competition to defend their market share . [ 82 ] The actual transaction prices may be as much as 63% less than the list prices , as reported in 2012 in the Wall Street Journal , giving some examples from the Flight International subsidiary Ascend : [ 83 ] Model List price 2012 , US $ M Market price% Discount Boeing 737-800 84 41 51% Boeing 737-900ER 90 45 50% Boeing 777-300ER 298 149 50% Airbus A319 81 30 63% Airbus A320 88 40 55% Airbus A330-200 209 84 60% In May 2013 , Forbes magazine reported that the Boeing 787 offered at $ 225 million was selling at an average of $ 116m , a 48% discount . [ 84 ] Each sale includes an escalation rate covering the workforce and raw material costs increases and as acquisition cost represents 15% of the 20-year total cost of ownership , discussions also include the delivery date , fuel consumption guarantees , financial incentives , maintenance , and training . At Airbus , final price in large campaigns is validated by a committee comprising sales head John Leahy , program director Tom Williams , financial principal Harald Wilhelm and CEO Fabrice Brégier who has the final cut . [ 85 ] Those discounts were presented again in Le Nouvel Observateur 's Challenges.fr again with Ascend valuations in 2013 : [ 85 ]
The competition between Airbus and Boeing has been characterised as a duopoly in the large jet airliner market since the 1990s. This resulted from a series of mergers within the global aerospace industry, with Airbus beginning as a European consortium while the American Boeing absorbed its former arch-rival, McDonnell Douglas, in 1997. Other manufacturers, such as Lockheed Martin and Convair in the United States, and British Aerospace (now BAE Systems) and Fokker in Europe, were no longer able to compete and effectively withdrew from this market. In the 10 years from 2007 to 2016, Airbus has received 9,985 orders while delivering 5,644, and Boeing has received 8,978 orders while delivering 5,718. During their period of intense competition, each company has regularly accused the other of receiving unfair state aid from their respective governments.