text: What if someone took your greatest insecurities and body image fears, and voiced them out loud? Known for its empowering campaigns and championing of real women, Dove has taken a more brutal approach in its latest advertisement. Showing the harsh criticism that women regularly heap upon themselves, Dove decided to see what would happen when somebody else said those things, to their faces. Scroll down for video . For the new One Beautiful Thought ad campaign, Dove asked a group of women to write down every thought they had about themselves. The women filled in a notebook each, and handed it back to Dove . Unbeknownst to the women, those negative remarks and self-body shaming were turned into a script . Created in France, Dove asked a group of women - all beautiful and impeccably chic - to write down every thought they had about themselves in a notebook. The beauty brand then took the notes away with them. Unbeknownst to the women, those criticisms, negative remarks and tirades of self body-shaming were turned into a script. What happened next, shocked them all. Dove recruited two undercover actresses to read the script, created using the notes each of the women made about themselves, while they were all within earshot. Their reactions were priceless . The comments featured in the actresses' scripted dialogue were harsh, cutting and bordering on bullying . Played out by two actresses, the script was read aloud as dialogue in a cafe, where the women themselves had been invited for coffee. In the experiment set up by Dove, the women heard the actresses repeat their own thoughts to each other, out loud. Making for a shocking scene, the script, which contained nothing but the original notes, was cutting to say the least. One woman felt insecure about her teeth, noting that she thought they made her look like a mouse . When the actresses repeated the insecurity out loud, while sitting on the next table, her shock was obvious . In one scenario, a customer sitting on a nearby table, not involved in the experiment, even intervenes. 'Your arms are too big, your silhouette is all squashed,' reads one remark written by a woman who looks no bigger than a size eight. 'Sit up straight otherwise your belly looks big,' the same woman continues. Several of the women's messages to themselves echo the kind of schoolyard bullying we'd all frown upon . In one scenario, a customer sitting on a nearby table, not involved in the experiment, even intervened . Several of the women's messages to themselves echo the kind of schoolyard bullying we'd all immediately frown upon. 'With your little baby teeth you look like a mouse,' says one. While another, 'your face looks like a bulldog,' when said out loud underlines the way many women effectively bully themselves every single day. Visibly shocked by the comments, the women recognise the dialogue as their own notes.'I hope my daughter never speaks to herself like that,' says one, moved to tears by the shock of the experiment . Visibly shocked by the comments, the women recognise the dialogue as their own notes. 'I hope my daughter never speaks to herself like that,' says one. While another concedes, 'yes that's what I say to myself all day long. Now, I get how violent it is!' Many of the comments written in the notebooks, when said out loud, underline the way lots of women are effectively bullying themselves every single day, by focusing on their insecurities and never their beauty . If you wouldn't speak so harshly to a friend, why do it to yourself? The One Beautiful Thought campaign is yet another in Dove's line of powerful videos, which all aim to encourage women to be kinder to themselves and each other . The One Beautiful Thought campaign is yet another in Dove's line of powerful videos. Ahead of the 2015 Academy Awards in February, the beauty brand teamed up with Twitter to create the #SpeakBeautiful video. Aired during the pre-Oscars show, the short clip championed the message, 'let's change the way we talk about beauty on Twitter, after revealing that last year women sent over five million negative tweets about body image.
target: Dove took self criticisms from real women and repeated them out loud .
  Created in France, campaign highlights the way we bully ourselves daily .
  'I hope my daughter never speaks to herself like that'