Scene 1: Introduction (0:00-0:07)
Visual: Bold text on screen with upbeat, engaging music. Background showing iconic brands like Apple.
Text Overlay: "This marketing technique is so powerful that the biggest companies like Apple use it against you."
Voiceover: "This marketing technique is so powerful that the biggest companies like Apple use it against you."
Scene 2: Movie Theater Popcorn Sizes (0:07-0:15)
Visual: Transition to a bustling movie theater concession stand with people buying popcorn.
Text Overlay: "Let's break this down."
Voiceover: "Let's break this down. Have you noticed that movie theaters always offer three different sizes of popcorn?"
Scene 3: Two-Size Popcorn Scenario (0:15-0:22)
Visual: Display two popcorn sizes on screen: small for $2 and large for $6. Show a person contemplating their choice.
Text Overlay: "Small: $2, Large: $6"
Voiceover: "Imagine the theater offers two sizes of popcorn: a small one for $2 and a large one for $6."
Scene 4: Decision-Making Process