No overly complicated or intricate designs that make it difficult to read or understand at a glance.

No overly bright or garish color schemes that are difficult to look at for extended periods.

No cliche or overused design elements such as a magnifying glass, handshake, or globe.

No cartoonish or overly playful design elements that do not convey a sense of professionalism or expertise.

No offensive or controversial imagery or text that may be inappropriate or off-putting to potential customers or clients.