Is fair trade coffee a beachhead for bananas? GUILDERLAND, NY Socially conscious consumers have made fair trade brews a rapidly growing niche of the coffee market. The beans can now be found on supermarket shelves next to the Folgers and in the espresso at Dunkin #39; Donuts. 

Which of the following sections of a newspaper would this article likely appear in? World News, Sports, Business, or Science and Technology? 