What label best describes this news article?
Firefox Meme Spread \\Firefox is certainly  spreading:\\"Fans of Mozilla's free, open-source Firefox browser make the ardent Apple\faithful look like a bunch of slackers. Their community-generated Spread\Firefox (SFX) campaign, launched less than two months ago, is already one of\the watershed campaigns in interactive marketing history. It's helped generate\over a million downloads per day since Firefox went out of beta on Tuesday;\registered over 25,000 volunteer marketers; encouraged about 100,000 Web sites\to display promotional buttons and banners; generated wall-to-wall coverage in\the blogosphere and mainstream media; and raised a quarter of a million\dollars for a full-page ad in The New York Times."\\The  ...\\ 