What label best describes this news article?
Check Out Rojo \\John Battelle blogs about Rojo :\\"Yesterday I hung out with Chris Alden, a founder of the original Red Herring\who has moved his focus to publishing in a Web 2.0 world (in other words, a\fellow traveler). He's putting the finishing touches on a new publishing\platform/feed reader called Rojo (think "mojo") that he and his team have been\working on for quite some time now. It's moved into invitation-only beta\recently, and he gave me a tour. I liked it quite a bit. Think of it as a\second-generation RSS aggregator with some subtle social networking,\recommendation, and republishing juice."\\I co-founded Rojo about a year ago with Chris Alden  and Mark Graham\(peace.net, iVillage, etc) after  ...\\ 