What label best describes this news article?
Google Rises in Market Debut  NEW YORK (Reuters) - Shares of Google Inc. &lt;A HREF="http://www.investor.reuters.com/FullQuote.aspx?ticker=GOOG.O target=/stocks/quickinfo/fullquote"&gt;GOOG.O&lt;/A&gt; rose 15  percent to \$98 in the first minutes of their Nasdaq stock  market debut on Thursday after the year's most anticipated  initial public offering priced far below initial estimates. 