What label best describes this news article?
Sony, IBM, Toshiba Give Details of 'Cell' Chip  TOKYO (Reuters) - IBM &lt;A HREF="http://www.reuters.co.uk/financeQuoteLookup.jhtml?ticker=IBM.N qtype=sym infotype=info qcat=news"&gt;IBM.N&lt;/A&gt;, Sony Corp. &lt;A HREF="http://www.reuters.co.uk/financeQuoteLookup.jhtml?ticker=6758.T qtype=sym infotype=info qcat=news"&gt;6758.T&lt;/A&gt; and  Toshiba Corp. &lt;A HREF="http://www.reuters.co.uk/financeQuoteLookup.jhtml?ticker=6502.T qtype=sym infotype=info qcat=news"&gt;6502.T&lt;/A&gt; on Monday unveiled some key details on  the powerful new "Cell" processor the three are jointly  producing to run next-generation computers, game consoles and  TVs. 