Paper: Sirius Pricey Despite Howard Stern Shares of Sirius Satellite Radio Inc. (SIRI.O: Quote, Profile, Research) look pricey despite the company #39;s new five-year, \$500 million pact with shock jock Howard Stern to air his program  

Which of the following sections of a newspaper would this article likely appear in? World News, Sports, Business, or Science and Technology? 