Read the following paragraph and answer the question. Give ONLY the answer, no other words or explanation.

For example:

Answer: <most likely answer, as short as possible>.

Paragraph: I made my trek to the local mall for my $ 17 Paul Mitchell Super Skinny serum , $ 28 shampoo and conditioner , $ 14 heat treatment , $ 17 hair gel , and $ 18 shine and freeze spray . GULP . Significantly poorer , I tried out my new products and have an approximately 50 % improvement , but it is not salon worthy ... yet . I guess I just have to win the lottery and hire James to come over and fix my hair every morning .

Question: What may be the reason for their purchases ?
They needed new products for their hair .
To improve their hair condition.