Read the following paragraph and answer the question. Give ONLY the answer, no other words or explanation.

For example:

Answer: <most likely answer, as short as possible>.

Paragraph: Seems to me they need to go after the folks who still need to make up their minds . Either way , they do give the impression that they care what I think . More brands need to follow their lead .

Question: What may be the reason for companies caring for their customers ?
It 's good for business .
To influence undecided customers.