Read the following premise and pick the correct choice. Then, respond with which of the choices is correct.
Premise: The company's profits started to level off.

Choice 1: It increased its marketing efforts for new products.
Choice 2: It moved its headquarters to a suburban location.
Which of the choices is correct? Respond with only "1" or "2" and no additional text.
1
1. The company increased its marketing efforts for new products.