Read the following paragraph and answer the question. Give ONLY the answer, no other words or explanation.

For example:

Answer: <most likely answer, as short as possible>.

Paragraph: Currently he is standing in line at the ice cream store , Berry and Jen 's . The line is wrapped around the partisan and about to overflow into the street . The open door carries in with it the sounds of the busy tourist town .

Question: What is the reason that the line for the ice cream store is so incredibly long that it stretches straight out the door ?
Demand for this ice cream is exceptionally high , because it is expertly crafted and the price is right
The store is very popular.