Read the following passage and answer if the question is true or false.
Passage: ME to WE is a socially conscious lifestyle brand, with half of its annual net profits donated to Free The Children, now known as WE Charity, and the other half reinvested to keep the social enterprise sustainable. The enterprise has been noted in Canadian media for setting new standards of governance in the social enterprise field.

Question: is me to we a non profit organization?

Is the answer True or False? Respond with only "True" or "False" and no additional text.
False. ME to WE is a for-profit social enterprise.