To understand the mental processes used in purchasing decisions, some authors employ the concept of the "black box"; a figurative term used to describe the mental processes used by a consumer during a purchase decision.
The "black box" is a figurative term used to describe the mental processes used by a consumer during a purchase decision. To understand the mental processes used in purchasing decisions, some authors employ the concept of a black box.
To understand the mental processes used in purchasing decisions, some authors employ the concept of a black box. The "black box" is a figurative term used to describe the mental processes used by a consumer during a purchase decision.
To understand the mental processes used in purchasing decisions, some authors employ the concept of a black box. The "black box" is a figurative term used to describe the mental processes used by a consumer during a purchase decision.