The modern Co-operative Group was formed from a large range of different independent societies with separate brand identities which led to a lack of consistency giving an incoherent message to consumers.
This led to a lack of brand consistency, tending to give an incoherent message to consumers. The modern Co-operative Group was formed from a large range of different independent societies with separate brand identities.
The modern Co-operative Group was formed from a large range of different independent societies with separate brand identities. This led to a lack of brand consistency, tending to give an incoherent message to consumers.
The modern Co-operative Group was formed from a large range of different independent societies with separate brand identities. This led to a lack of brand consistency, tending to give an incoherent message to consumers.