Finally, in 2020, an internal communication initiative entitled #proudtobediasorin took place, involving the whole Group. Through the company’s commitment in the fight against the pandemic and the experiences of the families of DiaSorin employees around the world, the project helped to keep up our people’s morale, strengthened the sense of belonging. An example of employee involvement in #proudtobediasorin was the collection of drawings by Group’s employees’ children, representing their parents at work during the first pandemic wave. The drawings gathered from employees around the world were assembled in a video available on the Group’s website showing, through the eyes of children, what each employee has done to help combat the COVID-19 pandemic.