twelve o'clock
`` Sometimes silence is the best advertisement , and certain men who seem to be so modest that they are shocked by the least publicity are the greatest advertisers in the world . The man who hides his candle under a bushel is apt to be the one whose candle is best known . So it happened with us . Nine hundred and sixteen people filled the seats in our church that morning by twelve o'clock , and two hundred more were trying to get in . `` At the next service an honored minister whose soul is even greater than his fame preached for us , and that week a petition came to me , signed by six hundred citizens , complaining that the hour was inconvenient , and asking that it be changed to 10.30 A.M. I believe in the voice of the people , and obeyed it ; but I knew what would happen , and it did . The other churches were deserted and silent . One by one their ministers came to see me -- all save one old gentleman in whom the brimstone of wrath had begun to burn more fiercely .