six o'clock
`` It 's a shirt-sleeve product , and it ought to be handled from a shirt-sleeve standpoint . Every gum concern in the country has spent thousands on a ` better-than-candy ' campaign before it realized that gum is a candy and drug store article , and that no man is going to push a five-cent package of gum at the sacrifice of the sale of an eighty-cent box of candy . But the health note is there , if only you strike it right . Now , here 's my idea -- '' At six o'clock Ben Griebler , his little shrewd eyes sparkling , his voice more squeakily falsetto than ever , surveyed the youngster before him with a certain awe . `` This -- this thing will actually sell our stuff in Europe ! No gum concern has ever been able to make the stuff go outside of this country . Why , inside of three years every ` Arry and ` Arriet in England 'll be chewing it on bank holidays .