five o'clock in the afternoon
His wife , a placid and trusting woman , responded to either name , having implicit faith in the many explanations which her husband offered to her , the favourite amongst them being that business men were seldom known by the names they were born with . Thus the eminent firm of drapers Messrs. Lavender & Rosemary were -- or was -- in private life one Isadore Ruhl , and everybody knew that the maker of Morgan 's Superfatted Soap -- `` the soap with foam '' -- was a certain member of the House of Lords whose name was not Morgan . Mrs. Staleyborn , or Morris , had a daughter who ran away from home and became the secretary to Augustus Tibbetts , Managing Director of Schemes Limited , and there were odd moments of the day when Mrs. Staleyborn felt vaguely uneasy about her child 's future . She had often , indeed , shed tears between five o'clock in the afternoon and seven o'clock in the evening , which as everybody knows , is the most depressing time of the day . She was , however , one of those persons who are immensely comforted by the repetition of ancient saws which become almost original every time they are applied , and one of these sayings was `` Everything is for the best . '' She believed in miracles , and had reason , for she received her weekly allowance from her erratic husband with monotonous regularity every Saturday morning . This is a mere digression to point the fact that Mr. Morris was known by many names .