text: A thinker with this surname argued that beauty is "power over other people" in Face Value.
full_question: A thinker with this surname argued that beauty is "power over other people" in Face Value. Another academic with this last name re-examined Western philosophy through embodied cognition in Philosophy in the Flesh. A social scientist with this surname identified language intonation for added emphasis and "tag questions" to suggest agreement as strategies that ladies employ in Woman and the Language Place. A scholar with this last name examined how categories impact the human mind in a book whose title is inspired by the Dyirbal Language. A book written by Mark Johnson and that thinker argued that cognition is determined partially by non-mental factors by examining the statements "Argument is War" and "Ideas are Plants" as they are used by humans. For 10 points, give this surname of linguist George, who wrote Women, Fire, and Dangerous Things and Metaphors We Live By.
first_sentence: A thinker with this surname argued that beauty is "power over other people" in Face Value.
raw_answer: Lakoff [or Robin Lakoff; or George Lakoff; or Rachel Scherr until "embodied cognition" is read]