Berkeley researchers linked this process to the cingulate cortex after asking subjects to describe their fMRI chamber.
Berkeley researchers linked this process to the cingulate cortex after asking subjects to describe their fMRI chamber. One test of this phenomenon tested it against self-perception theories by forcing subjects to write essays under "choice" and "no choice" conditions. Aronson identified this process in individuals forced to undergo initiation rituals. In an experiment on this phenomenon, subjects (*) turned a peg for an hour and then reported to others that the task was interesting in exchange for either $1 or $20. This term was originally coined in a book about a UFO cult titled When Prophecy Fails, written by Leon Festinger. For 10 points, identify this psychological phenomenon denoting the friction caused by holding two conflicting ideas simultaneously.
Berkeley researchers linked this process to the cingulate cortex after asking subjects to describe their fMRI chamber.
cognitive dissonance