In one test of this theory, some subjects were offered $1 or $20 to discuss the experiment with a stooge.
In one test of this theory, some subjects were offered $1 or $20 to discuss the experiment with a stooge. Bem's self-perception theory offers an alternate explanation for the more positive responses from the $1 subjects, and for the results of forbidden toy studies. One early application of this theory was a study of a cult headed by Mrs. Keech that claimed to receive apocalyptic messages from the planet Clarion; that study resulted in the book When Prophecies Fail. The "$1/$20" study saw some subjects empty and fill a tray with spools and turn pegs in a board before they were paid to tell someone that the tasks were fun. FTP name this phenomenon discovered by Festinger in which tension results from conflicting thoughts.
In one test of this theory, some subjects were offered $1 or $20 to discuss the experiment with a stooge.
{Cognitive Dissonance}