The creator of the Marlboro Man, he boosted sales of Bumble Bee tuna by adding labels saying "Guaranteed not to turn pink in the can!" This former president of the American Psychological Association w
The creator of the Marlboro Man, he boosted sales of Bumble Bee tuna by adding labels saying "Guaranteed not to turn pink in the can!" This former president of the American Psychological Association was the first to produce fear of previously unfeared objects -- including, in one famous study, of white furry objects. For 10 points -- name this pioneer of the behavioral school of psychology.
The creator of the Marlboro Man, he boosted sales of Bumble Bee tuna by adding labels saying "Guaranteed not to turn pink in the can!"