WPP and Interpublic are two of the big four companies specializing in this process. Too much success may result in undesirable genericization. Liking and Preference are two of the six stages in the hierarchy of effects model of this process. When directed toward children this process anticipates "pester power." If the goal is non-profit, these may take the forms of PSAs, and local examples include classifieds. Techniques for this include sex appeal and celebrity endorsement, though unsolicited forms may be spam. For 10 points, name this communication that aims to persuade you to buy a product,
WPP and Interpublic are two of the big four companies specializing in this process. Too much success may result in undesirable genericization. Liking and Preference are two of the six stages in the hierarchy of effects model of this process. When directed toward children this process anticipates "pester power." If the goal is non-profit, these may take the forms of PSAs, and local examples include classifieds. Techniques for this include sex appeal and celebrity endorsement, though unsolicited forms may be spam. For 10 points, name this communication that aims to persuade you to buy a product, commonly in the form of television commercials.
WPP and Interpublic are two of the big four companies specializing in this process.
{Advertising} [accept {Ads}, accept {commercials} before read]