While working as an advertiser, this man coined the term "coffee break" for Maxwell House. A later experiment by this psychologist involved a  noise heard when rats ran into maze walls that had been changed in length from previous runs. This lover of Rosalie Raynor and deviser of the "Kerplunk" experiment claimed he could raise any of twelve children to enter whatever profession he desired. His most famous experiment led the test subject to fear all objects appearing white or fuzzy, "even Santa 
While working as an advertiser, this man coined the term "coffee break" for Maxwell House. A later experiment by this psychologist involved a  noise heard when rats ran into maze walls that had been changed in length from previous runs. This lover of Rosalie Raynor and deviser of the "Kerplunk" experiment claimed he could raise any of twelve children to enter whatever profession he desired. His most famous experiment led the test subject to fear all objects appearing white or fuzzy, "even Santa Claus". For 10 points, identify this founding behaviorist psychologist who classically conditioned "Little Albert" by ringing a gong each time the child was held a white rat.
While working as an advertiser, this man coined the term "coffee break" for Maxwell House.
John Broadus Watson 