Under this categorization scheme, one group is said to be "horizontally repetitive" while the other creates"vertical associations." Other conflicts embedded in this categorization scheme include that which"detribalizes" versus "tribalizes" and whether the item "extends" or "collapses" space, as well as that which"engenders fragmentation" and "engen
Under this categorization scheme, one group is said to be "horizontally repetitive" while the other creates"vertical associations." Other conflicts embedded in this categorization scheme include that which"detribalizes" versus "tribalizes" and whether the item "extends" or "collapses" space, as well as that which"engenders fragmentation" and "engenders holistic patterns." This categorization scheme uses the term"high definition" to estimate the amount of data involved. One of these categories is static and "spoon-fed,"while the other demands participation and filling in of gaps. Conversation, cartoons, and seminars areplaced in one of these categories, and lectures, photographs, and films in the other. For 10 points, identifythis two-pronged scheme from Chapter 2 of Understanding Media into which Marshall McLuhan places allforms of media based on their "temperature."
Under this categorization scheme, one group is said to be "horizontally repetitive" while the other creates"vertical associations.
hot and cool media