Studies on this phenomenon involving a hand-slapping game that is interrupted by handshaking were extended by Daniel Simons and Christopher Chabris to a setup replicated by the city of London in a public service announcement that features a "moonwalking bear.
The result that rates of this phenomenon drop significantly when the subject is presented with his or her own name during the critical trial was discovered by Arien Mack and Irvin Rock, who also conducted experiments on this phenomenon in which they asked subjects to identify which arm of a cross was longer. Studies on this phenomenon involving a hand-slapping game that is interrupted by handshaking were extended by Daniel Simons and Christopher Chabris to a setup replicated by the city of London in a public service announcement that features a "moonwalking bear." The seminal study illustrating this phenomenon asked participants to count the number of times that a basketball is passed; most participants fail to notice that a man in a gorilla suit is walking in the background. For 10 points, name this psychological phenomenon in which a person focused on a specific event or activity is oblivious to their surroundings.
The result that rates of this phenomenon drop significantly when the subject is presented with his or her own name during the critical trial was discovered by Arien Mack and Irvin Rock, who also conducted experiments on this phenomenon in which they asked subjects to identify which arm of a cross was longer.
inattentional blindness [or perceptual blindness; accept word forms; prompt on "blindness (effect)" or word forms}