This reaction begins with the protonation of one reactant by an acid catalyst followed by nucleophilic attack by the other reactant yielding a tetrahedral intermediate, which undergoes a tautomeric shift to give the products.
AMA is used as a reagent in a modification of this reaction involving oligoethylene glycols.  One alternative to this reaction uses 2,4,6-trichlorobenzoyl chloride, while another forms an o-acylisourea intermediate and uses 4-dimethylaminopyridine as a catalyst; those alternatives are named for (*) Yamaguchi and Steglich.  This reaction begins with the protonation of one reactant by an acid catalyst followed by nucleophilic attack by the other reactant yielding a tetrahedral intermediate, which undergoes a tautomeric shift to give the products. The yield of this equilibrium reaction can be improved by the use of azeotropic distillation or drying agents to remove water since the reverse reaction is hydrolysis. For 10 points, name this reaction which joins an alcohol and a carboxylic acid to form a fragrant functional group.
AMA is used as a reagent in a modification of this reaction involving oligoethylene glycols.  
{Fischer} {Esterification} [prompt on partial answer] (3) [DF]