In 1989, Daniel Cervone observed that this phenomenon can be caused by things that people are asked to envision, which was consistent with the results of a J.S. Carroll experiment about the 1976 Presidential election.
A 2000 article by Joergensen and Sjoeberg applies this phenomenon to software process improvement, while a 1984 article by Gabrielcik and Fazio subjects this phenomenon to a "strict test". In 1989, Daniel Cervone observed that this phenomenon can be caused by things that people are asked to envision, which was consistent with the results of a J.S. Carroll experiment about the 1976 Presidential election. McCombs and Shaw observed this phenomenon while studying Chapel Hill, North Carolina during the 1968 Presidential election and argued that it was driven by the news media. The strategy of "misleading vividness" exploits this phenomenon, which was first described by Tversky and Kahneman in 1973 and can lead to the gambler's fallacy. For ten points, name this phenomenon where people make predictions or attributions based on how easily things come to mind.
A 2000 article by Joergensen and Sjoeberg applies this phenomenon to software process improvement, while a 1984 article by Gabrielcik and Fazio subjects this phenomenon to a "strict test".
{availability heuristic} [accept: {availability bias}, {availability error}]