This technique's spatial resolution is typically measured as about 10 voxels, while its temporal resolution is on the order of a few seconds.
This technique's output is commonly analyzed using a general linear model paired with a temporal convolution model, while its multiple comparisons issue is dealt with using continuous random field theory. This technique's spatial resolution is typically measured as about 10 voxels, while its temporal resolution is on the order of a few seconds. A study by McClure et al used this technique to look at how people react to Coke and Pepsi, while a number of marketing startups have tried to use it to understand how people respond to brands more generally. Facilitated by Seiji Ogawa's discovery that difference between oxygen-rich and oxygen poor blood could be detected using the so-called BOLD contrast, it relies upon the idea that blood flows to energize the active part of the brain. For 10 points, name this specific technique used in neuroscience that measures brain activity using large magnets.
This technique's output is commonly analyzed using a general linear model paired with a temporal convolution model, while its multiple comparisons issue is dealt with using continuous random field theory.
functional Magnetic Resonance Imaging [prompt on MRI]