The man who formulated this concept later published "The Effect of Attention on Brightness Contrast and Assimilation," and speculated about prehistoric social evolution in The Human Legacy.
The man who formulated this concept later published "The Effect of Attention on Brightness Contrast and Assimilation," and speculated about prehistoric social evolution in The Human Legacy. This concept was put forth in a book about the followers of Mrs. Marion Keech, who believed that the world would be ended in a flood caused by aliens. The theory was used to analyze the group's reaction when the aliens failed to arrive, and was experimentally investigated with J.C. Carlsmith. For 10 points, name this concept from When Prophecy Fails by Leon Festinger, which describes the results of subscribing to contradictory ideas.
The man who formulated this concept later published "The Effect of Attention on Brightness Contrast and Assimilation," and speculated about prehistoric social evolution in The Human Legacy.
{cognitive dissonance}