One psychologist discussed this concept in his work International Behavior while splitting it into three major types.  
One psychologist discussed this concept in his work International Behavior while splitting it into three major types.  That psychologist is Herbert Kelman.  The autokinetic affect was used to test this concept in one experiment by Muzafer Sharif.  William Whyte used the definition "rationalized this" when coining the term groupthink, and a more famous experiment involving this concept saw 76% of 123 men give an incorrect response at least once when asked about the length of a line on a card.  For 10 points, name this concept, which was demonstrated in the Asch experiment
One psychologist discussed this concept in his work International Behavior while splitting it into three major types.  
conformity