In the final chapter of this philosophical work, the author distinguishes between the Alpha and Beta modes of signification, using the example of the "Mexican on a bicycle" – that chapter is entitled "Iconism and Hypoicon."
In the final chapter of this philosophical work, the author distinguishes between the Alpha and Beta modes of signification, using the example of the "Mexican on a bicycle" – that chapter is entitled "Iconism and Hypoicon." Other sections pit the ideas of C.S. Peirce against Danish linguist Louis Hjelmslev, consider the reaction of Montezuma and the Aztecs upon seeing Spanish conquistadors on horses, and look at the difference between a definition of mouse in a dictionary and one in an encyclopedia. Subtitled "Essays on Language and Cognition," it was published in 1997 as an expansion of its author's earlier A Theory of Semiotics, and it asks questions like why Marco Polo saw the rhinoceros as a type of unicorn. FTP, name this book by Umberto Eco, which also considers how ►a certain philosopher would have classified an animal known for its webbed feet and duck bill.
In the final chapter of this philosophical work, the author distinguishes between the Alpha and Beta modes of signification, using the example of the "Mexican on a bicycle" – that chapter is entitled "Iconism and Hypoicon."
{Kant and the Platypus}