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This psychologist extended the capacity model of attention to allow for a flexible capacity, which can be divided to an extent determined by effort. This living man showed that individuals underestimate the amount of time they need to do any task, which is the "planning fallacy." This author of Attention and Effort wrote that people are more likely to identify Linda as a "bank teller and feminist" than just a "bank teller." This man formulated the concept of "anchoring," and he identified availability and representativeness as examples of heuristics that lead to biases. This Nobel laureate proposed that utility be modeled as a function of change in wealth instead of absolute wealth, which helps explain why people avoid risk. For 10 points, name this co-developer of prospect theory with Amos Tversky.
This psychologist extended the capacity model of attention to allow for a flexible capacity, which can be divided to an extent determined by effort.
Daniel Kahneman