For 10 points, name this mostly discredited theory, which says that below- threshold stimuli will influence a person's behavior.
Misconceptions about this phenomenon were widely spread by Wilson Bryan Key. The author of the first study that demonstrated this phenomenon, James Vicary, claimed it was a hoax. A follow-up experiment on this subject by the Canadian Broadcasting Company showed that people reported being hungry and thirsty despite the CBC flashing the words "Call Now" 352 times, instead of anything to do with eating or drinking. For 10 points, name this mostly discredited theory, which says that below- threshold stimuli will influence a person's behavior.
Misconceptions about this phenomenon were widely spread by Wilson Bryan Key.
subliminal advertising [or subliminal messaging; or subliminal persuasion]