A closeted publisher with this surname founded the Capitalist Tools motorcycle club and founded the art magazine Egg, whose title apparently does not relate to his extensive (*) Faberge collection.  
A naturalist with this surname who really loved starfish wrote the epically titled, On the Connexion Between the Distribution of the Existing Fauna and Flora of the British Isles, and the Geological Changes Which Have Affected Their Area.  A New Zealand Prime Minister with this surname known as "Honest George" pursued deflationary policies during the early years of the Great Depression.  A closeted publisher with this surname founded the Capitalist Tools motorcycle club and founded the art magazine Egg, whose title apparently does not relate to his extensive (*) Faberge collection.  That man's son put up $37 million of his own money in a failed campaign to win the 1996 Republican nomination for president.  A magazine of this name publishes popular lists such as the Top-Earning Dead Celebrities.  For 10 points, give this surname of the man who founded a 1917 magazine later rivaled by Fortune.
A naturalist with this surname who really loved starfish wrote the epically titled, On the Connexion Between the Distribution of the Existing Fauna and Flora of the British Isles, and the Geological Changes Which Have Affected Their Area.  
Forbes