This person wrote the syndicated newspaper column, "America Speaks".  
After his death, a company founded by this man published the popular business book, First, Break All the Rules.  This one-time VP at Young &amp; Rubicam started an ad business with Claude E. Robinson and helped turn RKO Radio Pictures and Walt Disney on to the importance of teenagers.  This person wrote the syndicated newspaper column, "America Speaks".  This author of "An Objective Method for Determining Reader Interest in the Content of a Newspaper" was inspired to pursue one career while his mother-in-law, Ola Babcock Miller, was (*) running for Iowa's Secretary of State.  He pioneered the use of quota sampling in one field.  At Princeton this man founded the American Institute of Public Opinion.  He prognosticated that the Literary Digest's prediction for the 1936 election would be incorrect.  For 10 points, identify this founder of a namesake polling company.
After his death, a company founded by this man published the popular business book, First, Break All the Rules.  
George Gallup [or George Horace Gallup] 