This event grew after a similar event run by Phil Seuling in New York fizzled out.  
For the 1993 iteration of this event, Bob Wayne ushered in a paradigm-shifting attraction nicknamed Wayne's World.  This event grew after a similar event run by Phil Seuling in New York fizzled out.  The first iteration of this event took place in the Grant Hotel in 1970.  Rob Salkowitz wrote a book centered on the 2011 iteration of this event and profiles people such as Heidi MacDonald, who coined the term (*) Hoteloween for this event.  In 2015, Mayor Kevin Faulconer was able to get businesses such as the Hotel del Coronado to commit to not raising rates in order to keep this event in its traditional home city.  In 1993, Todd Klein won a lettering award given at this event, and in 2013 Brian K. Vaughan won its Best Writer award.  This event was originally named for the Golden State.  The Will Eisner Awards are given out at this event where people wait in endless lines to get into Hall H.  For 10 points, name this annual mega-event in San Diego.
For the 1993 iteration of this event, Bob Wayne ushered in a paradigm-shifting attraction nicknamed Wayne's World.  
San Diego Comic-Con International [or SDCC; accept Golden State Comic Book Convention before mentioned] 