A John Oliver segment on this event posited that it should be held in April since the number four looks like "a man reaching down to masturbate".  
A TV broadcast coinciding with the most recent of these events featured Adam Lambert singing "Ghost Town" from a Lord of the Rings-esque throne.  This event may have started in a dorm room in 1993.  A John Oliver segment on this event posited that it should be held in April since the number four looks like "a man reaching down to masturbate".  It doesn't take place in the White House, but Frank Underwood told viewers to look out for "a few packs of presidential M&amp;M's" in a promo for this event.  During this event, there is an unusually large amount of (*) traffic to JD.com, even though it's not officially involved.  This event fills a gap between Golden Week and New Year's and was popularized by Tmall in 2011.  This event takes place annually on November 11th and results in huge sales for Alibaba.  For 10 points, name this Chinese holiday, where one ostensibly buys gifts for people not in relationships.
A TV broadcast coinciding with the most recent of these events featured Adam Lambert singing "Ghost Town" from a Lord of the Rings-esque throne.  
Singles Day [or the Singles Day TV special; or Bachelor's Day; or Guanggun Jie; prompt on November 11th before mentioned] 