For 10 points, name this psychologist who tested conformity.
In one of this psychologist's experiments, two groups assessed an individual differently when given identical lists of that person's qualities, except one list had the word "warm" while the other had "cold." This psychologist's criticism of an experiment, which attached a quote to two different people, coined the term "prestige suggestion." After one of this man's experiments, one subject said such things as "I called them as I saw them, sir," while another said "if I'd been the first I probably would have responded differently." That experiment placed the participant in a group of confederates that periodically selected an incorrect answer in a test comparing line lengths. For 10 points, name this psychologist who tested conformity.
In one of this psychologist's experiments, two groups assessed an individual differently when given identical lists of that person's qualities, except one list had the word "warm" while the other had "cold."
Solomon Asch