In the 1970s, it was slotted into a half hour alongside The Price
million copies of a companion book were rushed into print after the unexpected popularity of the first of these events, which was hosted by Arthur Godfrey.  The second of these events was presided over by the Duchess of Windsor.  In the 1970s, it was slotted into a half hour alongside The Price is Right.  The first of these events culminated in a showdown at a DC ballroom equipped with 100 devices provided by (*) General Electric.  At that first of these events, Eleanor Roosevelt handed out a $50,000 prize to Theodora Smafield who had submitted an entry partially made from a substance wrapped in a tea towel that she called "No-Knead Water-Rising Nut Twists".  These days, this contest has prizes for breads and side dishes.  Only three winners of this event have won with cookies.  For 10 points, name this contest run by an eponymous company whose mascot is the Doughboy.
million copies of a companion book were rushed into print after the unexpected popularity of the first of these events, which was hosted by Arthur Godfrey.  
Pillsbury Bake-Off