For 10 points, name this prominent breast cancer charity.
This organization's founder was the wife of the founder of Chili's.  In 2011, viewers of HSN could purchase "Promise Me" perfume with this organization's brand.  By 2004, this company's 1-800-465-6636 hotline was receiving 61,000 calls a year.  This organization shortened its name and founded a Scientific Advisory Board under CEO Hala Moddelmog.  One of the first fundraising campaigns by this organization was a Houston polo tournament.  In the 1990s, money was raised for this organization by people who contributed five dollars to (*) wear jeans to work as part of Lee National Denim Day.  This organization was founded by Nancy Brinker in 1982 and named after her older sister.  One exploitative cause marketing campaign supporting this organization was "Save Lids to Save Lives" run by Yoplait.  In 2012, this organization temporarily dropped funding for Planned Parenthood.  For 10 points, name this prominent breast cancer charity.
This organization's founder was the wife of the founder of Chili's.  
Susan G. Komen for the Cure [or The Susan G. Komen Breast Cancer Foundation] 