This entity is used as a representative system in a work showing how efficiency, calculability, and predictability have all infiltrated every aspect of life; that work is an extension of Max Weber written by George Ritzer.
One thesis named for this entity shows how it creates a rational system in which people are denied their humanity, resulting in the "Irrationality of Rationality". A "world" named partly for this entity is pitted against tribal fundamentalism in a work by Benjamin Barber. This entity is used as a representative system in a work showing how efficiency, calculability, and predictability have all infiltrated every aspect of life; that work is an extension of Max Weber written by George Ritzer. Amitai Etizoni used the name of this entity to refer to type of (*) low-paying dead end-job, and Thomas Friedman posited that no two nations that have branches of it have ever gone to war with each other, in a theory of conflict resolution named for its logo. For 10 points, name this company, one of whose products is the basis of The Economist's measure of purchasing power parity, the Big Mac Index.
One thesis named for this entity shows how it creates a rational system in which people are denied their humanity, resulting in the "Irrationality of Rationality".
McDonalds [accept McWorld, McDonaldization, or Golden Arches]