While working for the Venida Corporation, this man persuaded several states to pass laws mandating that female factory workers wear hairnets.  
One of this man's first successes was helping the American producer of Eugene Brieux's controversial play, Damaged Goods.  He convinced a bunch of reporters that it was a big deal that after his "secret marriage" his wife became the first married woman to register under her maiden name at the Waldorf-Astoria.  While working for the Venida Corporation, this man persuaded several states to pass laws mandating that female factory workers wear hairnets.  This husband of Doris F. Fleischman and nephew of (*) Sigmund Freud wrote books such as The Engineering of Consent and worked for the War Department to convince companies to hire World War I veterans.  This man once paid models to light up "Torches of Freedom" in a 1929 parade in New York City promoting cigarette smoking.  For 10 points, name this "father of public relations".
One of this man's first successes was helping the American producer of Eugene Brieux's controversial play, Damaged Goods.  
Edward Bernays [or Edward Louis James Bernays or Eddie Bernays]