Under the Sears, Roebuck &amp; Co., yearly small updates were issued to it rather than going several years between editions.  
A four-foot-six-inch original contributor to this project liked to extend his already gigantic nose with paper-mache.  Henry Haxton devised "A Tournament for Readers!" to promote this product which offered a full Oxbridge scholarship to the winners.  Starting in the 1950s, a company named for this project also published the Great Books of the Western World series.  Wilson has to spend long hours copying from this project at the (*) Red-Headed League in the Sherlock Holmes story of that name.  Pyotr Kropotkin famously contributed to one version of this project from his jail cell in Clairvaux.  Under the Sears, Roebuck &amp; Co., yearly small updates were issued to it rather than going several years between editions.  The first edition of this work included a treatise on electricity written by Benjamin Franklin.  The 32 volume 2010 version of this project will be its last print version.  For 10 points, name this venerable encyclopedia.
A four-foot-six-inch original contributor to this project liked to extend his already gigantic nose with paper-mache.  
Encyclopedia Britannica 