Newer versions of this platform have split its functionality between the Timeline for animators and ActionScript for coders.  
Donna Leishman examined the role of the Friends of ED in evolving this platform.  This platform's origins trace back to Jonathan Gay's FutureSplash.  In an influential blog post, Jakob Nielsen asserted that this platform "makes bad design more likely" and claimed that it was "99% Bad".  A programming language originally developed for this platform was repurposed for the business-focused Flex SDK.  This software was used in 1997 to, among other things, automatically generate (*) 'tweens by John K. for The Goddamn George Liquor Program.  Newer versions of this platform have split its functionality between the Timeline for animators and ActionScript for coders.  This platform's poor security and battery performance were two reasons cited by Steve Jobs for not supporting it on the iPhone.  For 10 points, name this Adobe platform used for banner ads and browser games.
Donna Leishman examined the role of the Friends of ED in evolving this platform.  
Flash [or Adobe Flash games; or Shockwave Flash] 