For 10 points, name this consumer electronics company behind the PlayStation.
An engineer at this company demoed "dancing neon" at the 1933 Paris World's Fair.  Engineers at this company once used a frying pan to distill oxalic ferrite which coated a material nicknamed "talking paper".  One of its first products consisted of a wooden bucket attached to electrodes that did a very poor job cooking rice.  Albert Cohen's Canadian company Gendis helped sell this company's first big hit in North America.  In 2005, (*) Howard Stringer became the first foreigner to head this company.  This company's TR-55 and TR-63 were some of the first commercially successful transistor radios.  For much of its history, this company was controlled by Akio Morita.  One successful product made by this company grew out of a failed partnership with Nintendo to produce a CD add-on for the SNES.  For 10 points, name this consumer electronics company behind the PlayStation.
An engineer at this company demoed "dancing neon" at the 1933 Paris World's Fair.  
Sony [or TTK; or Tokyo Tsushin Kogyo] 