An author with this surname examined how businesses were making us "debt-ridden permanently discontented individuals" in a book which popularized the term "planned obsolescence".  
A businessman with this surname issued a namesake memo on martial law while serving as Deputy Secretary of Defense in 1971.  A man with this surname was the first named partner in a company bought by NEC in 1996 which infamously sold new PCs such as the Axcel 467 with pre-owned parts and was #1 on PCWorld's "Worst PCs of All Time".  An author with this surname examined how businesses were making us "debt-ridden permanently discontented individuals" in a book which popularized the term "planned obsolescence".  That same man with this surname documented how ad firms were hiring the title psychologists to sell us more stuff in one book.  A man with this surname owned the Palo Alto (*) garage where the 200A was built.  Vance, a critic with this surname, wrote The Waste Makers and The Hidden Persuaders.  For 10 points, give this surname of Bill Hewlett's founding partner.
A businessman with this surname issued a namesake memo on martial law while serving as Deputy Secretary of Defense in 1971.  
Packard [or Vance Packard; or Leon Packard (of Packard Bell infamy); or Dave Packard]