This phenomenon has "informational" and "normative" types, both of which were studied in an experiments where subjects had to match the lengths of different line segments despite counter-intuitive answers from other participants.
Tanya Chartand conducted an experiment on this phenomenon that featured a student discussing photos in a magazine while a confederate would touch his face or shake his foot. Using audio tones, Stanley Milgram found that this phenomenon occurred more often in Norway than in France. Muzafer Sherif's experiments on the autokinetic effect demonstrated this phenomenon when subjects were asked to identify a (*) dot in a dark room. This phenomenon has "informational" and "normative" types, both of which were studied in an experiments where subjects had to match the lengths of different line segments despite counter-intuitive answers from other participants. For 10 points, name this phenomenon studied by Solomon Asch, the act of adhering to group norms under social pressure.
Tanya Chartand conducted an experiment on this phenomenon that featured a student discussing photos in a magazine while a confederate would touch his face or shake his foot.
conformity [or conforming] &lt;JM, SocSci&gt;