In 2014, this man's daughter provoked a scandal by personally participating in a revenge killing during theresearch for her ethnography of Philadelphia, On the Run. This writer described six patterns for how womenbehave in commercials and billboards in his book Gender Advertisements, and argued that people interpretpolitical events through what he 
In 2014, this man's daughter provoked a scandal by personally participating in a revenge killing during theresearch for her ethnography of Philadelphia, On the Run. This writer described six patterns for how womenbehave in commercials and billboards in his book Gender Advertisements, and argued that people interpretpolitical events through what he called their "primary frame." In his major work, this sociologist argued thatthe protection of "secrets" was necessary for the preservation of a "team," whose "front stage" activity differsfrom its "back stage." In that book, this sociologist analyzed the concept of "impression management" andused analogies from the theater to model the way people put on roles in front of others. For 10 points, namethis sociologist who developed the "dramaturgical model" of social interaction in The Presentation of Self inEveryday Life.