This company is the only major American corporation with a "Manager of Non-Traditional Marketing" and is currently led by two former Rally's executives. Like its leading competitor, this chain was founded in Denver in the mid-1990s. In 2006, the opening of one of these restaurants in the White City Shopping Center of Shrewsbury, Massachussetts, led to a court case in which Panera Bread sued over an exclusivity agreement. The resultant ruling held that a burrito is not a sandwich. Currently owned by Jack in the Box, this company rolled out the "Ancho Chile burrito" in 2
This company is the only major American corporation with a "Manager of Non-Traditional Marketing" and is currently led by two former Rally's executives. Like its leading competitor, this chain was founded in Denver in the mid-1990s. In 2006, the opening of one of these restaurants in the White City Shopping Center of Shrewsbury, Massachussetts, led to a court case in which Panera Bread sued over an exclusivity agreement. The resultant ruling held that a burrito is not a sandwich. Currently owned by Jack in the Box, this company rolled out the "Ancho Chile burrito" in 2007 to go with other menu items such as the mango salad and Fajita Ranchera burrito. For 10 points, name this vendor which offers poblano pesto and "fiery haba?ro" salsa on its products as it competes with Chipotle.
This company is the only major American corporation with a "Manager of Non-Traditional Marketing" and is currently led by two former Rally's executives.
Qdoba Mexican Grill