Tanya Luhrmann has written about this concept in  "modern culture" in a work titled after the persuasions of one variety of it.  Lee Siegel's work in India led to his 1991 work titled for the net of this concept, while a 1997 Bruce Kapferer work studying the Sinhalese discusses human conjunction based on this concept. One of Stanley Tambiah's essays from Culture, Thought, and Social Action uses Austin's terminology to conclude this concept is analogic and could easily be identified as an illocutionary act; that essay is named for the "form and meaning" of this concept.
Tanya Luhrmann has written about this concept in  "modern culture" in a work titled after the persuasions of one variety of it.  Lee Siegel's work in India led to his 1991 work titled for the net of this concept, while a 1997 Bruce Kapferer work studying the Sinhalese discusses human conjunction based on this concept. One of Stanley Tambiah's essays from Culture, Thought, and Social Action uses Austin's terminology to conclude this concept is analogic and could easily be identified as an illocutionary act; that essay is named for the "form and meaning" of this concept. Another work discussing this concept opens a section about an "ethnographic theory" of it by examining "the meaning of meaningless words" and later looks at coefficients of intelligibility. That work recounts how Bagido'u inherited authority over a system of towosi called Kaylu'ebila that exists in Omarakana and discusses the formulae related to this concept in its last part. It also examines a version of this concept related to "growth" and the stimulation of shoots and leaves. For 10 points, name this concept, whose relation to coral gardens is the subject of a Bronislaw Malinowski work. 
Tanya Luhrmann has written about this concept in  "modern culture" in a work titled after the persuasions of one variety of it.  
{Magic} [accept {words} forms like "{Magical}"; accept "{witchcraft}" until {Siegel}; accept {sorcery}]