He sarcastically dubbed Time magazine "The Ballet Luce" and compared the cartoons in the New Yorker unfavorably to Al Capp in a book subtitled "folklore of industrial man." 25 years later, he collaborated on (*) City as Classroom. He also coined the 
He sarcastically dubbed Time magazine "The Ballet Luce" and compared the cartoons in the New Yorker unfavorably to Al Capp in a book subtitled "folklore of industrial man." 25 years later, he collaborated on (*) City as Classroom. He also coined the term "global village" in his Gutenberg Galaxy.  For 10 points— name this communications theorist who posited that "the medium is the message."
He sarcastically dubbed Time magazine "The Ballet Luce" and compared the cartoons in the New Yorker unfavorably to Al Capp in a book subtitled "folklore of industrial man.
Marshall McLuhan