More famous coaches that use it include Mike Leach, Rich Rodriguez, and Urban Meyer.  
Among the first teams to run this type of scheme was the Houston Oilers with Warren Moon, who ran the run and shoot.  A pass-first version was put in by LaVell Edwards at BYU and was quickly emulated across the WAC; run-first relatives of this formation include the Pistol currently used at Nevada.  More famous coaches that use it include Mike Leach, Rich Rodriguez, and Urban Meyer.  For ten points, name this football offense, which uses multiple receivers to stretch the defense and make it defend horizontal space.
Among the first teams to run this type of scheme was the Houston Oilers with Warren Moon, who ran the run and shoot.  
{Spread} offense (accept run and shoot before it is mentioned)