In works like Laws of Media, he contrasted different forms of communication as "hot" and "cold" based on whether they target a single sense and as high or low based on how much viewer-participation is required.
His son recently compiled a volume of his aphorisms, including, "obsolescence is the moment of superabundance" in The Book of Probes. His PhD thesis described the role of grammar, logic and rhetoric in the work of Thomas Nashe, while in later work with Wilfred Watson he examined the interrelationship of clich? and archetypes more broadly. In one of his works, he enumerated the ten thunders of Finnegans Wake to outline a cyclical history with touchstones like "clothing as weaponry." In The Global Village, he categorized technological effects into the "tetrad" of enhancement, obsolescence, retrieval, and reversal. In works like Laws of Media, he contrasted different forms of communication as "hot" and "cold" based on whether they target a single sense and as high or low based on how much viewer-participation is required. For 10 points, name this Canadian who wrote The Gutenberg Galaxy and conceived of how "the medium is the message."
His son recently compiled a volume of his aphorisms, including, "obsolescence is the moment of superabundance" in The Book of Probes.
Marshall McLuhan