For 10 points, name this phenomenon studied by James Carlsmith and Leon Festinger, in which an individual's actions and attitudes are at odds with each other.
The "Forbidden Toy" experiment demonstrated that this effect depends on the severity of punishment. Elliot Aronson earlier found that it was stronger when an individual expended more effort joining a group. The first theorists of this phenomenon used applied it to the results of an experiment in which subjects placed and removed spools from a tray and turned square pegs ninety degrees. This phenomenon arose when subjects were paid one or twenty dollars to enthusiastically describe boring tasks. For 10 points, name this phenomenon studied by James Carlsmith and Leon Festinger, in which an individual's actions and attitudes are at odds with each other.
The "Forbidden Toy" experiment demonstrated that this effect depends on the severity of punishment.
{cognitive dissonance}