For 10 points, identify this psychologist who studied conformity.
One of his experiments demonstrated that the meaning of a single character trait changed with the attribution of new traits like "warm" or "cold," which reversed the traditional behaviorist view of impression formation. This psychologist discovered that American students agreed more with a quote attributed to Jefferson than the same quote attributed to Lenin in his experiment on "prestige suggestion." In another of his experiments, 123 subjects were asked to participate in a vision test; only 29 percent of subjects gave a correct answer after a series of confederates deliberately lied about the length of a line. For 10 points, identify this psychologist who studied conformity.
One of his experiments demonstrated that the meaning of a single character trait changed with the attribution of new traits like "warm" or "cold," which reversed the traditional behaviorist view of impression formation.
Solomon Asch