Besides What Social Classes Owe to Each Other and The Forgotten Man, his best known work features the subtitle a study of the sociological importance of usages, manners, customs, mores, and morals and describes the title behavioral norms.
This author wrote an essay attacking the German railroad industry, noting that a Vanderbilt should step in and reform the system. That essay ends by saying "it is the greatest folly of which a man can be capable, to sit down with a slate and pencil to plan out a new social world." Besides The Absurd Effort to Make the World Over, one of his essays attacks the "ecclesiastical prejudice in favor of the poor and against the rich," while another essay urges that attention be turned away from the poor "goodfornothing" and instead towards the "productive force." That essay describes the namesake individual as a commonplace man who carries society's burdens. Besides What Social Classes Owe to Each Other and The Forgotten Man, his best known work features the subtitle a study of the sociological importance of usages, manners, customs, mores, and morals and describes the title behavioral norms. For 10 points, name this American sociologist, the author of Folkways. 
This author wrote an essay attacking the German railroad industry, noting that a Vanderbilt should step in and reform the system.
William Graham {Sumner}