For 10 points name this designer label popular among preppy college students for its stylish outerwear and Shetland sweaters.
Launched in 1983 and opening its first store in New York's South Street Seaport, this label's catalog features innovative still photography and has been called the vanguard of the now popular direct mail industry.  They revolutionized casual dress in America by designing the first stone-washed chino, the roll neck sweater, and the solid cotton pocket-T in unusual colors.  For 10 points name this designer label popular among preppy college students for its stylish outerwear and Shetland sweaters.
Launched in 1983 and opening its first store in New York's South Street Seaport, this label's catalog features innovative still photography and has been called the vanguard of the now popular direct mail industry.  
J. Crew