For 10 points, name this social theorist who wrote The Mechanical Bride and The Gutenberg Galaxy and stated that "the medium is the message".
In one work, this thinker advocated a view of ideas as tools for apprehending reality and lacking in any self-arising value. That work was organized in terms of observations he called "probes" from which lines of thought could be drawn. He also wrote a work which uses King Lear as a lone example of three-dimensional perspective and the process of "denudation" between separate worlds of "roles" and "jobs". That work also analyzes Finnegan's Wake as a history of human writing and speech and theorizes that geographical culture imbalances will disappear with the formation of a "global village". For 10 points, name this social theorist who wrote The Mechanical Bride and The Gutenberg Galaxy and stated that "the medium is the message".
In one work, this thinker advocated a view of ideas as tools for apprehending reality and lacking in any self-arising value.
Herbert Marshall {McLuhan}