Elliot Aronson researched this phenomenon, which was first propounded by a study of "Marian Keech" and her followers.
One experiment demonstrating this phenomenon was conducted by Brehm and allowed women to rate a number of different appliances. Another experiment involving this was the "Forbidden Toy Experiment" and was conducted by Carlsmith and another man. Carlsmith was also involved in an experiment demonstrating this by having students perform a monotonous task and then paying those students either $1 or $20. Elliot Aronson researched this phenomenon, which was first propounded by a study of "Marian Keech" and her followers. That study was detailed in When Prophecy Fails by Leon Festinger. For 10 points, name this phenomenon in psychology where somebody reconciles two seemingly contradictory beliefs.
One experiment demonstrating this phenomenon was conducted by Brehm and allowed women to rate a number of different appliances.
cognitive dissonance