For 10 points, name this concept in which a person holds two conflicting opinions.
The universality of this concept was questioned by Kitayama, which led to a study by Heine and Lehman that involved the ranking of ten CDs. Merrill Carlsmith was involved in a study of it in which participants performed monotonous tasks and were paid either one dollar or twenty dollars. Self-perception theory is an alternative explanation of this concept. It was used to explain the behavior of members of a doomsday cult, and was discussed in When Prophecy Fails by Leon Festinger. For 10 points, name this concept in which a person holds two conflicting opinions.
The universality of this concept was questioned by Kitayama, which led to a study by Heine and Lehman that involved the ranking of ten CDs.
{cognitive dissonance}