For 10 points, name this
 psychologist who ran the Stanford Prison Experiment.
This psychologist did an experiment in which participants were asked to sign up for additional trials after
 trying to memorize a list of words and were shocked regardless of performance. He described a process in
 which groups provide an environment where individuals lose self-awareness, which he called
 "deindividuation." This psychologist worked with Lynne Henderson to create the Shyness Clinic. His most
 famous experiment, run at Jordan Hall, saw a subject adopt a fake Southern accent from Cool Hand Luke
 and call himself "John Wayne" before the study was shut down after just six days. For 10 points, name this
 psychologist who ran the Stanford Prison Experiment.
This psychologist did an experiment in which participants were asked to sign up for additional trials after
 trying to memorize a list of words and were shocked regardless of performance.
Philip {Zimbardo}