In a poem by C. K. Williams, this man appears reincarnated as a fly.  
In a poem by C. K. Williams, this man appears reincarnated as a fly.  He examined the way commercials help define our concept of "masculine" and "feminine behavior" in the work Gender Advertisements.  His essays "Where the Action Is" and "On Face-Work" appear in Interaction Ritual, which followed his Behavior in Public Places.  In a more interesting tale, he spent months in mental institutions in order to write Asylums.  For 10 points - name this sociologist who wrote Stigma and The Presentation of Self in Everyday Life.
In a poem by C. K. Williams, this man appears reincarnated as a fly.  
Erving Goffman