For 10 points, name this Canadian author of The Gutenberg Galaxy and Understanding Media who wrote "the medium is the message."
This man took a central motif of his first book from Poe's story "Descent into the Maelstrom," arguing his readers should calmly evaluate their situation to escape the onslaught. He noted that "we look at the present through a rear-view mirror" in a later book. Another of his books is structured around the ten "thunders" of Finnegan's Wake. He argued that the concepts of "author," "public," and even "nation" were created by the uniformity of moveable type in a book subtitled "The Making of Typographic Man." This author of War and Peace in the Global Village distinguished between two forms of media based on their level of involvement, his "hot" and "cool" media. For 10 points, name this Canadian author of The Gutenberg Galaxy and Understanding Media who wrote "the medium is the message."
This man took a central motif of his first book from Poe's story "Descent into the Maelstrom," arguing his readers should calmly evaluate their situation to escape the onslaught.
Marshall McLuhan