A collaborator with Paul Lazarsfeld, FTP, identify this sociologist who utilized the concept of anomie.
He was born Meyer Schkolnick, though he Americanized his name after winning a scholarship to Temple University.  Works by this social scientist include Social Theory and Social Structure and On Theoretical Sociology.  He and his most famous colleague postulated ideas on mass media in "Mass Communication, Popular Taste, and Organized Social Action," as well as 1946's Mass Persuasion: The Social Psychology of a War Bond Drive.  He revealed the inefficiency of bureaucracies and coined the phrase "goal displacement."  A collaborator with Paul Lazarsfeld, FTP, identify this sociologist who utilized the concept of anomie.
He was born Meyer Schkolnick, though he Americanized his name after winning a scholarship to Temple University.  
Robert K. Merton