Bishop et al. 2008, based on an ethnographic study done in England, proposes four ways in which people use CAM: "Pleasurable experience" treat, alternative use, complementary or conventional.
Bishop et al. 2008, a partir de un estudio etnográfico realizado en Inglaterra, plantea cuatro maneras en que la población utiliza las CAM: "experiencia placentera" treat, uso alternativo, complementario o convencional.