What Pawley proposed to transform into a residential building material was the packaging of large-scale consumption products especially solid foods and drinks, a container that simultaneously wears its promotional image in its lonely confrontation with the consumer in the supermarket aisles Fig.
Lo que Pawley proponía transformar en material constructivo para residencias era el contenedor de productos de consumo masivo, especialmente alimentos sólidos y bebidas; un contenedor que porta su imagen promocional en la solitaria confrontación del consumidor con los anaqueles abarrotados del supermercado Fig.