It is known that "during the last few years, the relation between organizations and costumers has been developed quickly, as well there are certain types of costumers who are prepared for the personalisation, they can offer a high potencial of capitalization if we know how to seize it" , p.1, our translation.
Se sabe que "la relación cliente-organización ha evolucionado rápidamente en los últimos años y cómo existen tipos de clientes que, preparados inherentemente para la personalización, nos ofrecen un gran potencial de capitalización si somos conscientes de cómo aprovecharlo" , p.1.