In Cuba only few organizations have lead this way, however, the ones that have, today show outstanding results that place them among the most advanced in their market specialty in the world. Cuba, also involved in the present and turbulent global environment, has been affected by events such as the socialism fall down, the globalization process of international economy, the reinforcement of North American blockade together with a growing role of technology and services sectors, which have forced Cuba to develop an economical restructuration policy, where the assimilation of modern management methods and techniques becomes a must.
Cuba, inmersa también en el entorno turbulento actual ha recibido el efecto de acontecimientos como la caída del campo socialista, el proceso de globalización de la economía internacional, el recrudecimiento del bloque norteamericano lo que unido al creciente papel de la tecnología y del sector de servicios, la han obligado a una política de reestructuración económica en la que la asimilación de los modernos métodos y técnicas de dirección pasa a ser una necesidad.