The money involved in sporting victory is numbered in millions and is frequently a calculated product of commercial enterprises in which the athlete is just one element among many, almost always replaceable: the fall of a sporting idol is always the prelude to the rise of another who it is assumed will pass all previous landmarks for the glory of being Citius, Altius, Fortius .
Millonarias cifras de la victoria deportiva son frecuentemente un producto calculado de emporios comerciales en los que el deportista es sólo un elemento más, casi siempre, sustituible: la caída de un ídolo deportivo es siempre el anticipo del ascenso de otro del que se presume batirá todas las marcas para gloria del Citius, Altius, Fortius .