The scaling awareness about this circumstance has triggered movements like "salaries for Facebook", which not only symbolically demand payment for their job, but also analyze the transfiguration of elements of friendship or familial love into commodities.
De ahí la naciente protesta de movimientos como "salarios para Facebook" que no sólo reclaman estratégicamente un pago por su trabajo, sino que analizan la mercantilización de la amistad.