However, although research shows that youth consumers have enough critical judgment as to understand the degree of truth Vera, 2005, "there is no guarantee whatsoever that they will still enjoy seeing unnecessary advertisements or content" Buckingham, 2002, p.
No obstante, aunque las investigaciones demuestran que los consumidores juveniles disponen de suficiente juicio crítico como para comprender el grado de verdad Vera, 2005, "ello no garantiza en absoluto que vayan a dejar de disfrutar viendo anuncios o contenidos superfluos" Buckingham, 2002, p. 171.