These technologies make it easy to reach people through various media means according to the targeted group, i.e. personal computers, tablets, cell phones, television, radio, etc. as well as using various communicational mechanisms, such as websites, social networks, or others.
Los mensajes sobre salud-padecimiento-atención son presentados como mandatos morales, planteando que, si los individuos no controlan proactivamente su salud, los resultados de sus conductas crean un peso económico al resto de la sociedad.