Simultaneously, they have publicly pledged to limit advertising aimed at children and assured customers that their products are in fact good and even better if accompanied by physical activity. To this end, the multinational beverage corporations have invested large amounts in support of physical activity programs, as well as studies and initiatives in Latin America.
Paralelamente, prometen limitar su publicidad dirigida a niños y reaseguran a sus consumidores que sus productos son buenos y aun mejores si se acompañan de movimiento corporal, para lo cual destinan millonarias sumas a programas, estudios e iniciativas en el área de la actividad física en América Latina.