He was frequently photographed by national and international newspapers; he appeared in numerous TV shows and is featured prominently in the photo gallery on INMEGEN's webpage where he is seen wearing a hard hat or a lab coat inaugurating buildings, as well as in a suit and tie receiving prizes or giving lectures; and his face became the image of Mexican genomic medicine.
Posando frecuentemente para los periódicos nacionales e internacionales, apareciendo en numerosos programas televisivos y protagonizando la galería de fotos del portal de INMEGEN donde se le podía apreciar con casco de obrero o bata de laboratorio inaugurando instalaciones, de traje y corbata recibiendo premios o dictando conferencias, su rostro se convirtió en la imagen de la medicina genómica mexicana.