It shows the importance given social responsibility varies according to size, country and sector in which the company operates, raising doubts about the efficacy of the same reports. "The value of CSR for the consumer and measuring its effect on purchasing: The effect on their purchasing behavior is a different study with obvious academic and practical purposes: provide tools to companies so they can indicate which corporate social responsibility actions are better perceived by consumers for improving the company's reputations."
"Valoración de la RSC por el consumidor y medición de su efecto sobre las compras El efecto sobre su comportamiento de compra trata de un estudio diferente, con fines académicos y prácticos obvios: proporcionar herramientas a las empresas para que sean capaces de indicar qué acciones de responsabilidad social de las empresas son mejor percibidas por los consumidores, para la ampliación de la reputación de la empresa".