In 1954, Pike suggested the existence of two points of view when examining how this social reality is shaped and the way in which the researcher must access this reality; these two stances are referred to as etic and emic.
En 1954 Pike planteó la existencia de dos puntos de vista al abordar cómo se conforma esa realidad social y la forma en que el investigador debe acceder a dicha realidad. Estas dos posturas se denominan etic y emic.