For this they had hired the English cybernetic engineer Stafford Beer, who had participated with Cedric Price and Gordon Pask in the cybernetic development of the Fun Palace. Beer had promoted the idea of the ‘second cybernetic’: a process that was no longer unidirectional meaning that the control of the productive processes could include biological, social and economic factors, allowing the receptors take on a crucial role in generating the process, or giving them the ability to reformulate the information received Beer, 1981. In this way the ideas of Beer were different to the original idea of cybernetics from the start of the 40s when it referred to a control of productive and even biological processes through technology.
Para esto se había contratado al ingeniero cibernético inglés Stafford Beer quien había participado junto a Cedric Price y Gordon Pask en el desarrollo cibernético del Fun Palace que era un promotor de la idea de ‘segunda cibernética’: un proceso que dejaba de ser unidireccional, permitiendo que los receptores fueran protagonistas de la generación del proceso o que bien pudieran reformular lo que recibían Beer, 1981; de este modo, las ideas de Beer se diferenciaban de la idea original de cibernética de fines de los años cuarenta que se refería a un control de los procesos productivos, incluso biológicos, a través de la tecnología.