It would thus appear that the networks contribute to establish a competitive social mark, characterized by the need for a positioning of the real I among the tangle of digital I's that want to be made visible online.
Pareciera entonces que las redes contribuyen a asentar un marco social competitivo, caracterizado por la necesidad de un posicionamiento del yo real entre la maraña de yoes digitales que quieren ser visibilizados online.