The importance of the proper management of these relationships cannot be ignored, as to improve consumer loyalty. That said I would like to note the results do not imply that it can convert all followers into loyal customers, but at least to strengthen ties with them, and aspire greater faith and trust in the organization.
Los usuarios que siguen a las marcas en redes sociales, en un mayor porcentaje, compran sus productos alguna vez lo que muestra, la importancia de gestionar correctamente esas relaciones para fidelizarlos mejor, ya que los resultados no aportan un buen dato en convertir esos seguidores en compradores fieles.