The goal was to restore economic activity in Tijuana, rebuild the city's public image, open new business opportunities for the youth, and prevent young men from continuing to join the gangs that were eventually absorbed by DTOs to fight turf wars.
El objetivo era restaurar la actividad económica en Tijuana, reconstruir la imagen pública de la ciudad, abrir nuevas oportunidades de negocio para los jóvenes y prevenir que continuaran uniéndose a las pandillas que terminaban por incorporarse a los cárteles.