the aim of the initiative is to encourage communities to help protect unborn babies by educating people, especially women of childbearing age, about the dangers of drinking alcohol while pregnant or breastfeeding.

inhloso yalomkhankhaso kugcugcutela imimango kutsi isite kuvikela bantfwana lebasengakabelekwa ngekufundzisa bantfu, kakhulu bomake labasakhona kubeleka, mayelana nebu ngoti bekunatsa tjwala ube ukhulelwe noma usamu nyisa.
