Overall, BBP offers extremely tasty food at a reasonable price. The wonderful food, ambiance, and wide variety of burgers leaves me wanting to come back. \n\nPrice - $9.50 for all burger styles and no extra cost for turkey burger or chicken breast and you can get the burger \""crunchified\"" for no extra cost. The shakes are pricier at $6.50 and seemed slightly smaller than normal shake sizes. Sweet potato fries are $4, but feed two people. We got 2 burgers, 2 shakes, and 1 fry for $38, plus a small optional tip at the counter and table. \n\nFood - BBP offers a wide variety of burger options. The two we tried (Carolina and the classic) were amazing. What was most notable was how ideally cooked they were. They allow you to select from rare to well done. The sesame buns held the burgers and toppings together making it very easy to eat without the loss of any toppings. The  shakes were some of the most flavorful we've had. It is apparent that BBP is using the $6.50 to invest in quality ingredients and not skimping on them. Our coconut shake and pistachio malt were achievements in subtlety and over the top flavor, respectively. You could chew the flakes of coconut...mmmm. The sweet potato fries served two people and came with horseradish based dipping sauces. The fries were crisp on the outside and soft on the inside and had flakes of mild salt coating them. \n\nAmbiance - There is both indoor and outdoor seating. The indoor dining area is large and very modern and funky. There is S-shaped counter-style seating that zig zags across one side of the room. You can see through a wide openings to where they are preparing the good. The vibe is casual, but is fun to look. \n\nService - The service was efficient and friendly. The person who took our order at the counter made sure to guide us through our order and offered complementary water cups. The food was brought to us quite quickly. For being informal, fast-service dining, the service was very attentive checking in on us and the food.\n\nIt's clear that the sincerity of this place goes far beyond slapping a celebrity chef's name on the shingle.