Three words: SIN FREE FOOD.  Deli and grocery, plus they cater.  I review from the perspective of a meat-eating dessertaholic, although I enjoy great vegetarian food and try to limit meat to a couple meals a week.  They do sell some meat, but most sandwiches in the deli are great and meatless.  Wonderful, beautiful, delicious, locally-grown organic produce.  They also carry eco-friendly cleaning products.  It's like a tiny Whole Foods, only better.