Wowoweewow.\n\nI've never been so fascinated and grossed out in a sneaker store before. \n\nLet me explain, feet aren't really my thing. They're pretty nasty, if you ask me. So the idea of spending like 10-15 minutes talking to someone about mine specifically and then watching a SLOW MOTION video of them is just way too much. \n\nBut it was pretty awesome. I learned I have really high arches, and too much ankle flexibility and tend to keep my weight all on my heels. Fascinating. \n\nSo they mold a pair of insoles specifically for your foot and then recommend a pair of sneaks that compliment your needs as a runner. I ended up with a sweet pair of Nikes. And with the VIP membership, it took about $30 off the total bill.\n\nAll of the associates are friendly, knowledgable and down to earth. I never got the 'holier than thou' runners attitude from any of them. \n\nNow I've been running on my new kicks for a few days and I actually do see a big difference in the way I run. And that's the biggest return, actual results.\n\nHappy trails.