Rita's reminds me of my visits to New York and New Jersey. I love frozen custard. This location has been around for some time but I barely discovered them about a month ago! Now I don't have to wait til I visit Jersey or New York again to have Rita's. The staff is very friendly and informative. They will let you try flavors until you are sure of your choice! Also ordered a pretzel at my last visit with my ice and I was very pleased. I believe they are even open late til 10pm or so. I will update this review when I confirm their hours.