Really not seeing the draw to this place. Visited yesterday on a recommendation from one of their staff members I met who seemed to have nothing but wonderful things to say about his employer's restaurant. Needless to say his opinion failed to meet my expectations. \n\nFirst impressions are not everything. Make no mistake, the building itself is impeccably decorated. Inside and out are both done up really well. The place was absolutely jam packed with people too. At least 150 people were crammed into the premises, all seemingly enjoying the rush of the fast paced ordering service. And it's here that I have to hand it to them. With lines nearly out the door (and it's a long way from the registers to the exit), employees handled the crowd with ease. No hiccups. No rudeness. Perfect service. At this point it's safe to say I was impressed and excited to eat!\n \nUnfortunately you just cannot rely on first impressions. The decor is a facade for what really is going on here. Only one word comes to mind when I now think of Portillo's: GIMMICK. The food here is nothing to write home about at all, or maybe it is, just not in the way you might think. The hot dogs I ordered were served in your typical Chicago style. Sesame seed bun, pickle, hot peppers, tomatoes, onions, and mustard. How could you go wrong? Right? Well they managed to... The bun was straight out of a cheap grocery brand bag. The hotdog tasted like an undercooked Bar S hotdog glazed with the dirty dollar bills Dick Portillo managed to swindle out of me. I could have easily made this at home for a fraction of the price and effort. Even the onion rings were from a low grade frozen grocery store brand. I know this because I often buy the exact same ones to eat at home, they are indistinguishable in both looks and taste. Terribly mediocre and good only for a quick frozen home meal. \n\nSome people will gawk at my review and say \""Try the Italian beef. You'll change your mind.\"" And to that I say \""My friend ordered the 'Italian' beef and cheese croissant with gravy. I took one bite and found myself only pushed further to disgust by this rip off of an establishment.\"" \n\nWhat a waste of time and money. I think it's safe to say Portillo's failed to gain a regular customer yesterday. I also think it's safe to say I won't be recommending this pace to anyone any time soon. \n\nThe only thing saving it from receiving a one star review is it's visual appeal and perfectly managed staff. So... kudos to you Dick Portillo for creating one of the largest privately owned food brands around! What a business plan you've crafted here too! Incredibly cheap ingredients and components sold at a premium... Wow... Can you say profits?! I'd love to own the place for a week. A privately owned chain with an owner who's story defines the \""American Dream\"" and basing out of a city famous for this style of food... Sounds good on paper but ,take heed, only one word can describe Portillo's: gimmick.