It is now time after a few visits to chat up the new Vig Uptown for a bit.  It is my belief that this concept, which I call for lack of a better phrase \""the tavern concept\"" is the all the rage in the Phoenix (surrounding) F & B scene.  To the credit of the vigsters they sort of started this wave.  I have heard so many times about new places, that are \""Viglike\"" or \""A cross between the Vig and something else.\"".  So kudos to the Vig for creating a new genre in our AZ scene. The question remains, How did they do at re-creating their own thing?\n\nAs is so often the case I wish I had a 1/2 star at my disposal.  I would like to go 31/2.   This is only because as nice as I have found The Vig to be 4 stars just sounds lofty to me for what they are.  Having said that, I choose to round up because they do what they do well and I do not want to knock them down to the blase 3.  \n\nThe Vig is definatley that good looking girl with nice style and a little edge, that you onlly hope that has a little substance.  The refurbed old bank has clean lines, a great mix and use of materials, a nice flow, and a nice airy feel.  The place is a perect balance of hip and sceney, yet comfortable and the kind of place you want to make a night of, yet a chill place to drop in and have a bite with shorts and flip-flops.  I do wish they would have paid a bit more homage to the bank that they used, but that is just a personal opinion.\n\nI don't know if it is expectation or what but I always expect the food to be a little better than it is.  The menu always has me torn between several enticing and well-described items, which always makes me excited.  The results are a resounding \""fine\"".   From the steak sandwich, to the wings, to the chocolate brownie for dessert, they have all been perfectly OK.  I keep going back and I won't stop but it is the atmosphere that drives me. The food somehow seems to lack flavor.  Even when that seems impossible, such as the carne asada over a potato pancake.  Howver, it is good enough to keep coming back.\n\nThe service can be a little slow and dis-interested, but I do find the friendliness and attitude to be better at this location, than the original.  \n\nSo in the end The Vig Uptown is that pretty girl with a lot of style that is nice to have on your arm.  Is she the best cook?  No, but she at least gives it a try.  Will she blow you away with deep conversation about the secrets of the world?  No, but she definatley has something to say.  Is she cool and nice and fun to hang out with?  Heck Yes, I think we will go out again.