Despite living near Fair Trade Cafe for 2 years, this has become MY coffee shop.  \n\nCoffee:\nThe Matador is a great \""signature\"" drink.  Their lattes are pretty good, if not typically as memorable as Giant Coffee's.  The Americano here is much better than other places nearby, in my experience.\n\nFood:\nHoly cow!  The baked goods are Lola are enough to make me skip breakfast and just head here.  I really dig the randomness of never knowing what they will make, and have never been disappointed when I've tried a new variation on something.  \n\nAtmosphere & Service:\nThe atmosphere and the service are what makes me come here over any other coffee shop near Roosevelt.  Lisa and the rest of the staff have always given me excellent service, even when I show up at the last minute.  Great service, a greeting when I show up, and a personal touch make me feel much more welcome here than at other nearby places.  Plus, the lighting is great; I love to start my day off by grabbing coffee and catching up on the news/twitter from here, and I really dig the \""refurbished\"" or \""repurposed\"" feel to the furnishing here.  The school chairs, the well-worked white table, the door-as-a-menu, the exposed brick, and the great speakers in the corner all give the place a great, lived in, texture.\n\nShoot, I've mentioned this place 6 times on my blog in the last year (http://www.relevantwit.com/?s=lola).  I'm pretty clear I'm addicted.