Have you often wondered why so many middle-aged  Japanese people here in Las Vegas always tell you that they go to SUSHI ON RAINBOW for sushi instead of the multi-million dollar bankrolled sushi restaurants like Kabuto or Goyemon? Why do these former or current Japanese nationals prefer to eat at an older sushi bar that doesn't have fancy or exciting d\u00e9cor? The answer is that SUSHI ON RAINBOW to MANY of us people of Japanese descent is actually a symbol of pride for our community. And, the owner is a very respected man to us Japanese-Americans.\n\nWhen I was a little kid in Southern California, I first heard about Shogo-san and the famous sushi restaurant in Newport Beach. Sushi just did not exist in the area. Everytime a sushi restaurant poped up, it would quickly go out of business. Remember that sushi, and the idea of eating raw fish was not accepted by the American mainstream back then. The sushi bar that Shogo worked at was the only sushi bar in the area that had made it. Japanese people would drive 50+ miles just to eat there. Shogo-San was one of the 1st generation sushi chefs, along with the famous Ichiro Mashita who came to America from Japan with a dream to one day popularize sushi in America. They had to endure so much hardships during those days, but like most Japanese and Asian-Americans during that era, they fought hard to find success in the land of opportunity. Today, there is a Sushi bar on every street due to their labor. So, when I found out that Shogo had purchased SUSHI ON RAINBOW from the original owner, I was ecstatic! A great legend of California Sushi was now here in Las Vegas! This was a dream come true. \n\nShogo-san has over 40 years of Sushi experience. During his youth in Kyushu, he was a very respected edo style sushi chef. Went through years of apprenticeship before he even get the opportunity to the touch the actual fish. Today, his years of experience really shows. Though the majority of his day revolves around making California Rolls for westerners, there is also a \""secret menu\"" for those who appreciate real sushi. What I love is how every week they got something different. I've had an Edo Chirashizushi, Shinko, Engawa, a Uni-Ika mix, Maguro no Zuke, Yamaimo, and many other traditional Japanese dishes that aren't in any other J-restaurant in town. Every time I eat here I feel even more proud to have Japanese blood in my veins. \n\nUnlike most sushi bars in LV, SUSHI ON RAINBOW get's all it's items from true Japanese and Japanese-American distributors. The fish is from a real Japanese seafood distributor(not a Korean distributor), that get's their fish from cold waters such as Canada, and Alaska. Fish from colder waters will have meat that has more of that fatty marbling that we enjoy so much. Even the Japanese ice creams(plum wine, green tea) come from a famous Japanese ice cream company in Torrance.  \n\nIf you are a true sushi lover, the 1st thing you will notice is how Shogo's nigiri technique is unrealistically perfect compared to the other Sushi joints in town. Remember that he has had over 40 years experience. You will see immediately that even the chefs at Kabuto don't have his precision. And the funniest thing is that Shogo is very humble + modest and doesn't even brag about how great he is.\n\nThere used to be a guy named Hiro-san who worked here who was also a former edomaezushi chef from Japan.  Holy crap, that guy was like the best chef I had ever seen. But, he retired a few months ago. That totally depressed the hell out of me. \n\nKyuu-chan is their new apprentice sushi chef. He is of Chinese descent but he makes a lot of Japanese chefs look like amateurs due to his amazing talent. Shogo is such a a hardcore Japanese man, that he made Kyuu learn how to speak Japanese to be a chef here. He also made the Latino cooks in the back learn Japanese, or they couldn't work. It's the coolest thing ever! There is so much old school Japanese discipline in this kitchen. But, Shogo himself is such a friendly and positive guy. You can talk to him for hours. And the coolest thing about him is that he knows everything about Japanese history and pop culture! I've had the most fascinating conversations with him.\n\nI love coming to SUSHI ON RAINBOW and showing my respect to these great Japanese heroes. Also, every time I come here it's like that scene in \""Goodfellas\"" when Robert DeNiro walks into the club and everyone knows his name, they get him whatever he wants, and they even got a spot saved for him. I NEVER order here, all I say is \""Omakase\"" and they take care of everything for me. \n\nI've written 100s of Yelp reviews, but SUSHI ON RAINBOW is my absolute favorite restaurant in not just Las Vegas, but the whole world.