Good downtown location and open late during winter months, but that's about it.   I know a little about the bike shops in Madison as I bike EVERYWHERE or use the bus when desperate and I would have to say that this is my least favorite.\n\nNew Bike: Decent selection, not a big store and they stock a lot of snow boarding items.  A friend of mine bought a new bike there and about a week later he wanted me to take a look at it as \""something was rattling\"". After I checked it I found a lot of problems like the reflector not being fastened tight (thus the rattle),three spokes that were loose, the front wheel wasn't fastened down tight enough, the seat was loose and sliding around and they didn't put cable crimps at the end of any of the cables to stop them from fraying. I even adjusted the brakes. The upsell of a LBS(local bike shop) is supposed to be, in theory, they assemble the bike professionally rather than a Walmart or Target where a stock person does it when they have the time and with little knowledge.\n\nService: This place is fairly close to my home so I'll go there for parts if I'm in a pinch. Twice I've called down to see if they have a part in stock and when I get there 20 minutes later and I get the old \""we must have just sold it, but we DO have this OTHER part which...\"" Really? you just sold that specific part at 7pm on a winters night? Stop wasting my time.\n\nPrice: In my experience, the parts are generally higher t than other local stores but since they are open later than others  you might have to sometimes suck it up. New bike prices are fairly competitive and the sales they have are ok,\n\nAll in all, I stay clear of Eric's on University unless I'm desperate for a part on a winter's night. Madison has too many other options.