I am by no means an Italian Ice connoisseur, but I do know what I like and I like Rita's. \n\nI was in the area during lunch and thought this was a good alternative to a big heavy meal, since it's so warm. I stopped by and they were pretty busy for lunch. I sampled the watermelon and the Sour Patch Kids flavors. I had had my heart set on a sugar free option, but they only had tangerine and I don't really like that flavor in dessert form typically, so I steered clear. I went with the Sour Patch Kids, which had a nice fruity and tangy flavor. I ordered the regular size, but the girl behind the counter recommended I go with the large for only 50 cents more. How can I argue with that? Haha.\n\nIt definitely hit the spot on this hot and humid (yah, humidity in Vegas!) day. If I lived closer, I would probably be a regular, so I'll probably still make CJ's my dessert place of choice for now, but this place is a great option on the East side of town!