Title Nine is a clothing store for active women.  The branch at Hilldale is the newest of 14 from this California company.  I've bought from their catalog for years, and was thrilled to see them open a shop in Madison.  And after my first visit, it looks like they've done it right.\n\nThe retail store has limited space, so this fall they've concentrated on their basic and cold weather items.  The space is no-frills attractive, the layout more browsable than tightly organized.  Staff were friendly and helpful, but didn't hover.  The woman who waited on me showed up every so often to put my stuff in a fitting room and answer questions; other than that, she let me do my thing.  Both clerks present that day knew the merchandise.\n\nThis is not a cheap place to shop.  A top may cost $50, a pair of pants or sweatshirt $75, and outerwear more like $100.  What you get for that is a well-made item that's both functional and attractive, made for movement, and in many cases suitable for athletic, outdoor use.  They're well-sewn, using technical fabrics and other synthetics, as well as some cotton and wool.\n\nThey will also help you with items from the mail-order catalog, if you want to order something that's not in the store, or have a problem or return.  I have been happy with 95% of what I've ordered from them for the past five years or so.  Having the store is even better, because it takes out the guesswork.