I have shopped at ULTA many times and usually have a decent experience. Not since moving to Henderson though. I use the ULTA rewards and back in California the points accumulate and you may use them towards anything in the store that your little heart desires. That is not the case here, you can only get certain items that you could purchase at target or walmart for cheaper than ULTA offers anyways. Also, the coupons that are frequently in my mailbox offering great savings do NOT work on any of the nice cosmetics I go there to buy, in fact you can't use the coupon on any thing \""high end\"" because they limit the \""Prestige cosmetics and skincare.\""  Its funny because the coupon says prestige then lists some brands but they mean all brands except what you can find at target and walmart as well as ULTA brand you are also not allowed to use the coupon on fragrances. The ULTAs in CA let you use the coupon on most makeup brands and fragrance among many other items in the store that the Henderson stores do not. I'm not really sure why there is such a difference, but my trips to ULTA are limited to what is actually on sale in the ad because the coupons are a joke and the staff is less than pleasant.