Whoo hoo! A friend from  Nogales brought me one of these tortas 4 years ago & I've been hooked since.  Gustavo (the owner) & his lovely wife and their 2 cute kids are the beginning of this great experience.  EVERYTHING here is good and a whole lot cheaper than many bona fide Mexican places.  My favorite is the Pollo Ahogado, aka Drowned Chicken Torta.  It has avocado,just a few jalapenos (and is the only way I've ever been able to eat those), and the most amazing red sauce. I ask for the salsa INSIDE the sandwich just to be sure.  You will need 15-20 napkins and may not be able to conquer the whole thing if you're a chica like me.  By the way.....if you go in here twice, you get treated like a friend. They are awesome.  Oh! And the \""Boing\"" juices are from one of the only union-run beverage cooperatives in Mexico.  :)  They 're good, too.