Today was my first time in the store and I was truly impressed with how professional and knowledgeable Scott was the entire time. As you would expect when you walk into one of the specialty stores for running shoes (Berkeley Running, Fleet Feet and the likes), Scott started off by asking me about my running frequency, distances, goals etc. Next he had me do a test run on a treadmill to determine pronation and a foot scan to look at my arches and weight distribution. He would explain the results to you so you gain a little more understanding into your own unique running style. \n\nNext he would bring out 4 - 5 pairs of shoes he thinks would fit you best. And he has a pretty good idea of what would be a good fit. My second pair of shoes fit like a glove. The staff there are very patient, staying with you as long as it takes for you to find your fit. If your first impression is anything less than perfect, they would discourage you from continuing, and give you another pair. Really awesome level of customer service. \n\nOnce you have found your match, you hop back onto the treadmill for another test run. Just to make sure that everything is still as great as it started out to be!! They were out of the shoes in the color I wanted, but Scott placed an order for me from the warehouse instead of pushing me to get it in another color which was in stock. \n\nAs you can probably sense by now I am super impressed and happy with what I got. I would recommend this store for running, swimming and biking needs. You will walk away with merchandize that will truly help your goals positively. As in other running stores around town they do offer discounts for various affiliations so just ask the friendly staff.