It's been nearly forever since I've been in a Hallmark.  Very nice store and helpful staff but I was surprised to see a small section of the store for greeting cards and a whole lot of other stuff.  Fortunately, I was looking for \""other stuff\""   Found some beautiful packages of not cards although not the traditionally embossed kind I wanted but still cool.  \n\nI was kind of in a rush so didn't look around but really want a new fountain pen!  (yup, I still use them when I actually write!)