Spring roll factory is the first fast casual Vietnamese Restaurant I've been to in Arizona. The concept reminds me of Chipotle. Their menu is very small and a lot of the same ingredients can be made in different ways depending on your preference: spring roll, rice bowl, sandwich, or noodle bowl. The concept is nice especially if you're in the mood for something fresh, quick and easy without being overwhelmed with too many choices. The food is also very good. I've had the pork sandwich, the fish spring rolls and the mussels. Everything is made to order. All of the dishes I've tried so far have been great, but my favorite item on the menu has to be the Iced Coffee. In my opinion, it's just as good, if not better than Lee's iced coffee. As if the food and coffee weren't enough, the owners of this restaurant are so kind and welcoming. You won't regret giving them your business.