Working closely with CBS Sports, Troika created a brand platform and identity rooted in the concept that CBS Sports is a unified force delivering the biggest sports stories in the world. The all-encompassing effort included a new hero logo, a unified logo system, the CBS Sports presentation of Super Bowl 50, and dynamic new packaging for CBS Football, Golf and College Basketball. The new brand establishes CBS Sports as the premier authority of sports storytelling, amplifying authentic action and meaningful moments with an unmatched legacy of sports excellence.