MRK108 - Introduction To Marketing

Outline information
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Last revision date Sep 23, 2014 6:08:08 AM
Last review date Dec 1, 2014 12:15:41 AM

Subject Title
Introduction To Marketing

Subject Description
Curriculum under development.

Credit Status
One credit.

Learning Outcomes

1. Assess a marketing situation and develop appropriate recommendations.
2. Consider the marketing environment, market segmentation, and the roles of product, price, and promotion.
3. Participate in the development of an environmental scan.
4. Apply the fundamental concepts of marketing.
5. Apply knowledge of client behaviour in the design of a marketing plan or strategy.
6. Develop strategies to manage market variables (e.g. culture, religion, environment, education, economics, politics).
7. Take into account the impact of economic, technological, competitive, environmental, social, political, cultural aspects of society, and sustainability on marketing initiatives.
8. Demonstrate an understanding of how the role of marketing drives the strategic direction of a business.
9. Develop strategies to work with other functional areas in creating a marketing plan.

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