Government and industry regulations may prevent a company from selling their product in a particular market.  Even certain areas within a market may develop their own guidelines of what they consider a banned ingredient or product.  A prime example of this is the State of California. 
California’s proposition 65 and a collection of other regulations specific to the state identify various rules that apply to products sold their.  While geographically California only makes up a small part of the United States, its residents account for a large market share within the consumer product industry.  This reason influences many companies to have their products reformulated in order to remove the banned ingredients so they can be sold there.
Other common reasons a manufacture would have a product reformulated include:

·         Wanting to target a new niche market such as the eco-friendly products market
·         Key ingredients in their formulation becoming harder to source
·         Reduce production costs by using alternative lower cost ingredients
·         Keep up with their competitors’ product innovations.  This is becoming more common due to the expanded use of utilizing next-gen technology within new products.
The right chemical analysis laboratory can perform a deformulation analysis on a product in order to identify and quantify the components within the product’s formulation.  Once the analytical laboratory identifies all of the ingredients and compares them to lists of known banned or obsolete components, they can determine which ingredients will have to be swapped out.  Alternatives for these removed components are then researched and tested in order to insert into the formulation.
Once the new formulation is complete further testing is performed to ensure that the new formulation behaves in the same way as the previous formulation and to ensure that all of the product’s specifications are still met.  If an error is found further reformulation services are performed until it is corrected.
These services allow the manufacture to develop a more innovative product while eliminating banned or obsolete components.  The new product formulation will now meet the requirements of new markets which allows for manufactures to potentially expand their customer base.