• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Marketing Techniques of Mcdonalds and Manchester Library

Extracts from this document...


Marketing Techniques I'm going to talk about how two different organisations use marketing techniques on market products. I'm also going to define concept of marketing and give my meaning of what definition means. Mc Donald's originally opened as a Bar - B - Que restaurant in 1940. It shut down for a three months in 1948 only to reopen as a self service drive thru with a menu only including nine items. In 1954 they were a offered a chance to franchise and took it. In 1955 they opened another restaurant. From this they have spread globally. The foundation stone was put down for the central library in 1930 by prime-minister Ramsay MacDonald. The central library officially opened in 1934. The library was opened by King George V. Loads of people came to this event and was overjoyed by it. I am going to explain about the main objective of Mc Donald's and the influence over the marketing objectives. Marketing objectives are goals that need to be completed to complete and aim or an objective. The marketing objective is set by the marketing department. ...read more.


This is because they keep the price low so lots of people eat there. The Manchester library has neither concept because they do not sell anything. In Marketing, Third European Edition, Concepts + Strategies by Dibb Simkin and Pride Ferrell it gives its own definition of marketing. The definition is 'Individual and organisational activities that facilitate and expedite satisfying exchange in relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas'. Each business has a growth strategy. There are four growth strategies', they are market penetration, market development, product development and diversification. These strategies were thought up by Igor Ansoff in 1957. Market penetration is when a business try's to promote a business further in the same market. They may try to offer existing customers a deal or reduce the price of the product. Market development is when a business try's to sell an existing product in a new market. For example a market varying different age groups. Like have a kid's size version of the product or a family size. Product development is creating a new product but using the existing market in the company. ...read more.


The Manchester library uses the Manchester council's logo. This is because the Manchester council are in charge of the library. They put the logo on the books and the cards that people use to take books out. Mc Donald's logo is a big yellow M. The M is a really useful branding as everyone remembers it, this helps out the business. If they remember the logo they are sure to remember the business. Another branding technique that Mc Donald use's is the Mc in front of certain product's, for example Mc Flurry. Relationship marketing is when a business is focusing on long term customers. If a customer likes something they will come again or if they have a card to the store where they get points if they shop there again. They could also use email marketing and SMS marketing. The Manchester library has a card to take books out and with that card you can reserve books online. With a card customers get more out of the trip to the library. Also the library sends an email when the book is back at the library. Mc Donald's hands out vouchers which will get more customers to come. If they like the meal they will come back again. This will get a repeat purchase. ...read more.

The above preview is unformatted text


Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays


    Employers in McDonald's all treat their employees with respect and provide them with all the necessities which they are in need of. Employers are willing to help all their employees as this is a part of their job role. They should ensure that the employees are working in a safe, secure and clean environment.

  2. Applied Business Unit 2 Coursework

    * Tells the candidate the time and date * Tells the candidate the location * Inform the candidate of what to do if they cannot attend. * Must be formal and polite * Must say that you look forward to seeing the candidate must thank the candidate for applying.

  1. Marketing Research

    E.g When I choose my airline the most important consideration in my decision is ______________________________________. c) Story completion : An incomplete story is presented and the respondents are asked to complete it d) Picture completion : A picture of two characters is presented , each one making a statement .

  2. Promotional Activities

    clinics, phone lines, and walk-in clinics. The brochures and leaflets will be both handed out in the local high street of Sutton to young people, as well as to Sutton schools in order to gain awareness of young people to both Mind charity and mental health issues.


    Reasons for people buying Coca Cola in large bottles is mainly for people that buy for their family and friends. 6. How often do you drink Coca Cola? By looking at this chart I can see that out of 72 people 4 person drinks Coca Cola once a month, 13


    The production of sponge iron (Direct Reduced Iron DRI) during the period 1991-92 to 2002-03 was as under: As per the International Iron and Steel Institute, India has emerged as the largest producer of sponge iron in the world in 2001.

  1. Applied Business Studies

    All businesses need to ensure that they manage their money well, keep track of their profit/loss accounts, and their cash flow forecasts, and see where the floors are appearing in their business, and what needs to be improved. I have chosen this objective for my business as I do not

  2. Research into Business Plans

    them, which they think is a good idea and will be successful, but the only thing that is holding them back is the source of finance and so therefore without the money they can?t set up their business. The different parts of a business plan (section ? ?Information within a business plan?)

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work