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Ecofriendly shirts and jeans to wear stylishly and proudly.


Materials grown organically or made from organic products. This means that there were no growth stimulants, antibiotics, or pesticides used in the making or growing of these materials.

Upcycled + Recycled

Materials reused to create a new product or a product of higher quality or value than the original; also to convert waste / wasted material into reusable material.

Fair Trade

Farmers are properly compensated and, child and forced labor are prohibited. This certification ensures that the utmost equality between workers in developing countries and industrialized countries.

Essential Reading

Sustainable fashion is the opposite of fast, cheap fashion buying. Instead, it is the practice of creating, designing, manufacturing, and selling clothing in a way that doesn’t harm the planet or the people making the clothes. 

We should all work to minimize any undesirable environmental effect during a product’s life cycle. This means: (a) ensuring efficient and careful use of natural resources (water, energy, land, soil, animals, plants, biodiversity, ecosystems, etc); (b) selecting renewable energy sources (wind, solar, etc) at every stage, and (c) maximizing repair, remake, reuse, and upcycling of the product and its components. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.

Sustainable fashion also means we work to improve working conditions for workers in the factories, transportation chain, and stores.  Learn more with our This for That Guide: Fashion

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