Understanding SEO Salt Lake City

The many loyal readers of the IT Interactive Services Blog have come to understand the usefulness of SEO Salt Lake City as a means of increasing the traffic to their business’ website. The purpose of search engine optimization is to increase the position that your business’ website will appear in a list generated by the use of specific key words in the search engine. Logically, the higher up on a list of websites a website appears the more likely it is that the website will be visited when those particular key words are searched for.


The list of websites is ordered in order of relevance as determined by the search engine’s algorithm. This algorithm looks for specific qualities in the content of each website about which it has information. To gather this information the search engines employ web bots (a. k. a. spiders or web crawlers) which are automated programs designed to view millions of websites. The search engine then uses this information to determine the relevance of the website relative to the particular key words. Obviously, the appearance of the key words within the content is a major factor a search engine algorithm uses to measure relevance.

The are other factors that the search engine algorithms use to determine relevance. These factors include but are not limited to the following. The search engines look to see what percentage of the content is occupied by the key words. Generally search engine algorithms like it when the key word or words appear twice in a piece of content that is three hundred words. Perhaps if the key word appears less frequently than this it makes the content seem less relevant. However, if the key word appears more frequently than this it makes the content appear like spam.