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Elders become marginalised and excluded from not only the economic system after retirement and the loss of earnings but socially excluded from services. In addition the lack of access to information and public services can result in older people from black and minority ethnic groups being socially isolated from their peers.


If we take the example of travel in London where the Mayor promises free travel for the elderly on all modes of transport, though this is a great benefit, many elders cannot gain from this offer due to the lack of adaptation and ease of use for the elderly and disabled of transport infrastructure.

Stereotypes & Labels

PRIAE aims to reconceptualise age away from stagnation and decline and into one of opportunity and experience. Social activities and the inclusiveness of the elderly help not only improve their wellbeing but the well-being of dependent elderly. PRIAE continues to challenge any myths, generalizations and stereotypes BME elders face by understanding each 'individual's real experiences to represent their case from a perspective of knowledge and understanding. Myths instigate stereotypical attitudes and influence they way in which people acknowledge and treat BME elders.

Below are a few examples, PRIAE works hard to dispel in our research and communication with key players in policy and practice:

"They prefer to look after their own"

"Mental health problems are the same in every culture"

"No one is asking for a service, so there isn't a need for it"

"'Theyve lived here so long, they must understand English'