What is cross platform software?

A great advantage of using cross-platform software based on the cloud or SaaS is access to services on almost any device, at any time , as long as you have Internet access. This ensures the instant availability of services and information anytime, anywhere, ultimately increasing productivity and efficiency.

Software as a Service known as SaaS, is a model in which an external provider hosts applications and makes them available to customers over the Internet. Cloud services ensure that your organization no longer needs to purchase bulk licenses, but can pay for services through a subscription fee, such as services and support.

From the point of view of consumers, since smartphones or gadgets became popular, in a short time they dominated the market and in 2011, for the first time in history, the sale of these devices surpassed the sale of computers ( desktop and laptops). The trend of this difference between smartphones and computers only increases with the years.

Additionally, users who work remotely while traveling, from home, or across multiple sites find this extremely beneficial and profitable. This also helps increase the ability to update information, respond to customers, and increase communication between colleagues when necessary.

What is cross-platform software?

The cross-platform or multiplatform software is a type of application / program / software that works on various operating systems or devices, which are often called platforms. A platform means an operating system such as Windows, Mac OS, Android, or iOS. When an application runs on more than one platform, the user can use the software on a wider variety of devices and computers.

The benefit of cross-platform software

The benefit of a cross-platform software is that you can use the same program whether you are on a Windows / Mac, as if you are logging in from your laptop or smartphone. For example, the Microsoft Office suite of applications, which includes Word, Excel and PowerPoint, Outlook, etc., are available on Windows, Mac OS, iOS (iPhone / iPad) and Android. While there are differences based on how the platforms work, you will have a similar in-app experience across all of your devices.

User experience

With a similar user experience, you will have a much smaller learning curve, if there is one, so you will be more productive and will be able to use software that you are familiar with regardless of the operating system you use. In addition, your files can be moved much more easily through the cross-platform, synchronizing all your work with different devices through the use of the cloud.

Importance of the cloud

The Cloud or Cloud with the delivery of on-demand services (on demand) can include applications, networks, servers, where companies instead of having their own data centers, can rent access to cloud solutions, such as applications or storage.

Cloud platforms and applications are proliferating in enterprises today, serving as the infrastructure that is shaping digital businesses today. Microsoft is the growth leader in the SaaS market worldwide with a share of over 17% and is now the leading SaaS provider primarily due to its leadership in the collaboration segment.

The Cloud supports a wide range of services, consumer services such as backups, Email services (Outlook, Gmail, etc.) or access to online shopping applications such as Amazon, eBay or your own ecommerce.

Today, software vendors increasingly host their services through applications that can be accessed online and purchased through a subscription model rather than a standalone option.

The rise of subscription services

The rise of SaaS is more prevalent than before, consumers are using subscription-based services, for example via Netflix, Spotify and Amazon video, as well as online shopping subscriptions for e-commerce.

This suggests that access to technology is available to both those looking for business software and others for personal use. Subscription-based services are driven by the adoption of SaaS and cloud computing solutions that are used regularly on a day-to-day basis, such as Office 365, Gmail, and Dropbox.

But what is driving the shift to these services? Having instant access and updated information through different platforms. Users are kept in touch with the latest developments.

Consumers no longer need to wait for a particular update to be released for their purchase, instead they can get it automatically. Furthermore, users can access such services through a variety of devices anytime, anywhere.

Multiplatform: the digital and cultural challenge

In a world where the mobile is the main device, language must adapt to users, to the way they absorb and view content, particularly the measurements of smartphones and tablets.

Understanding the essence of each channel and its audience on the different platforms, which are increasingly fast and instantaneous, puts media companies on the path of rapid production.

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