This includes social and opinion research and it is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.




Determining your objective should be accomplished after the analysis has been performed. This allows achievable goals or objectives to be set for the organization.

  • Opportunities: elements that the project could exploit to its advantage

A written analysis of the Strengths, Weaknesses, Opportunities and Threats to a business entity not only should be used in the creation stage of the company, but could also be used throughout the life of the company. This information is essential to the success of a business.

Market Research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once the research is completed, it can be used to determine how to market your product.


