This Is Your Brain On Trump

Donald Trump is a clever guy and so is Daniel Kahneman, a psychologist known for his work on judgment and decision-making who won the Nobel Prize in economics in 2002. According to Kahneman, when we know a little bit about a topic, our brains tend to create a coherent pattern. Coherent patterns and simple stories, especially when they are connected to emotional preferences, "trump" details, complexity and facts.

These simplistic narratives help our emotions trump logic. So the next time you hear a simple story such as "building a wall" to deal with a societal issue ... ask a detailed and more complex question. In other words, don't get "trumped."

Mike Rollins, Avon

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