The concept that ideas spread simply because they’re good is completely false.
Note: the concept that ideas spread because...
His point was that ideas evolve like genes do, and their success is based on their ability to spread, not on the benefit they provide to their hosts.
The history of human culture is the history of memes. Politics, religion, wars, literature, and art are all built from building blocks of ideas that succeed in replicating themselves because of their ability to reproduce. Not because they’re “good.”
Note: this wonderful ability to reproduce
stamps. Brands that provide their users with a vocabulary and tools that allow them to play with and remix their own ideas succeed because these brands step back and let evolution do what it does best.
Note: blog post