Why Time Management is Important Image

Of all the currency and commodities in this world, the only one that is universally shared is time.

Everyone has time, but simultaneously everyone’s time is running out.

The answer to why time tracking is important comes from an understanding that time is finite and that only a maximization of time can lead to greater use of it in order to expand.

Want to get better at what you do? Try doing it faster.

Managing Time Like a Boss

I’m gonna mention Cake Boss’ Buddy Valastro again, as he’s a perfect example of moving production along and excelling at accelerating his work.

He’s done several challenges on his show demonstrating his expert technique and speed. On one occasion, he decorated 20 cupcakes in 53 seconds. Here, he’s shown blindfolded while speed decorating an entire cake.

Of course, this is a fever pace that can’t be sustained, but the principle of the hustle is something every sports team knows a lot about.

You only have 24 hours in a day, and only 16 of those are efficiently workable, unless you run a 24-hour shop. What can you get done with those hours?

Your team should be able to blow through their work, blindfolded, and with time and energy to spare. We shouldn’t expect them to be superhuman, but the goal should be to train experts to do master work.

This is where time management comes in. It’s your opportunity to survey and improve.


First step in time management is the examination. You have to observe your current time usage and get concrete numbers on the hours spent for each task and type of job.

This is your baseline, and you need it to be as accurate, complete, and honest as possible. There’s no shame in the current times, but this will give you a baseline to improve upon.

If you haven’t already tracked this information, you can start time tracking in JobNimbus.

You can add time estimates to tasks and the owners of those tasks can add time against that estimate until completion.

Having both those numbers gives you a 20/20 vision of how you think you’re doing over how you’re actually doing.


Chances are, your estimates are lower than your actual time spent, sometimes much lower. That’s normal, and it’s what helps us see how to improve.

Then comes experimentation. This is where you plan methods and strategies for improving your time spent on tasks and jobs.

Get personal with your team. Do one-on-one interviews, no pressure, not angrily, but with a sincere desire to discover weaknesses and to remediate them.

Brainstorm and ask for ideas on how you can all improve together. Come up with several techniques or training sessions that might help you improve productivity each day.


As you implement these ideas and re-enforce them daily, be sure to keep tracking your estimates and actual hours. Build custom time reports that will give you visibility on job types, task types, users, and more.

Try to see trends of improvement, and any holes you’ve yet to plug up. Your reports will be almost as important as the work itself at this stage, because they’ll let you know how you’re doing and if you need to head back to the drawing board for more ideas.


As you continue improving on your time estimates and actual work time, you’ll find that you get more work done in less time.

This leaves schedules open for more jobs, more outreach, more diversification, and more growth.

Your business growth depends on how good you become with time management. As you use every minute you have more efficiently, your company will find more opportunities and more power to grow.

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