Social Publishing

Social publishing is concerned with everything that happens around a book after it has been sold; it considers the business of the book and encompasses the Web and all new digital distribution platforms, including the way people read and discover on them. It requires a deep interest and study of what happens to a text after it is disseminated, including how readers interact with it, how they share it, how they copy it, how they talk about it – and it requires action arising from that deep study.