If only we could send messages to the past: Skip the play, Mr. Lincoln; double check your navigation, Amelia Earhart; Elvis, dump the pills; Luther Burbank, beware the men running operations in your name because they are about to destroy your reputation.

Burbank drifted through the years 1913-1915 unaware, for the most part, the people he trusted were undoing everything he had struggled to build for over thirty years. The root of the problem was the same weakness Burbank had shown before; he wasn't paying attention because he just wanted to work with his plants (his similar tribulations with the Carnegie Institution and the years 1905-1910 are covered in the four part "BURBANK FOLLIES" series). "I have no time to make money," he told the Press Democrat in 1912. "I've more important work to do." Add in his complete lack of any executive management skills and it's no great surprise that things went so wrong.

(RIGHT: Color photograph of Luther Burbank, 1913. Frontpiece for volume 1, "Luther Burbank: His Methods and Discoveries")

This article covers just 1913, the year Burbank turned 64, and the issues with the Luther Burbank Society and Burbank Press. The problems of the Burbank Company - which sold seeds and live plants - first became apparent in 1914 and will be covered in a following essay. The 1915-1916 crash of the entire empire will be the final part of this series.

First, a note on sources: The most common reference about Burbank is Peter Dreyer's 1985 biography, "A Gardener Touched With Genius" (sold at the Luther Burbank Home & Gardens). Dreyer drew upon unpublished correspondence, the manuscript of a critical biography which never made it to print and Walter L. Howard's book-length 1945 monograph, "Luther Burbank A Victim of Hero Worship." A professor of botany at UC/Davis, Dr. Howard knew Burbank (who respected him as a colleague) and also interviewed many in Burbank's sphere. After reading "Victim" front-to-back this week, I came to realize Howard's research - and often his exact words - can probably be found on every page of Dreyer's book.

I am not starting a bonfire and calling out Dreyer for plagiarism, but he should have identified Howard as a primary source in the text and footnotes to a far greater degree. This is not simply a matter of academic etiquette; Dreyer's work also mirrors those parts of Howard's book which were weak. For example, both authors dismissively called Oscar Binner a "professional promoter," unaware he had a storied career as a top Madison Avenue ad man. It was Binner who transformed "Luther Burbank" into a nationally-known brand name, an important part of the Burbank story glossed over in Howard's work and an omission inherited by Dreyer. (For more on Binner and Burbank, read "SELLING LUTHER BURBANK.")

Binner and Burbank had a fractious relationship stretching back to 1908. Burbank loathed the grubby chore of making money; a profile in "The County Gentleman" magazine said his friends agreed he was "simple as a child" when it came to business affairs and was resigned to depending on others to market his name and works for him.1 Binner believed Burbank was a genius in need of the kind of handling he could uniquely provide. In a private letter to Nellie Comstock, he wrote: "I do not misunderstand L. B. not a bit of it. L. B. misunderstands himself. When he finds himself, then he will see what is best for him and best for all time and all the world."2


"From the beginning everything was planned on a grand scale," Walter Howard wrote. "The essential advertising of Burbank had already been done, for he had been publicized as few men have been during their lifetime. He had a legion of followers whose admiration was based on sentiment, and his name already was becoming a legend. The time seemed to be ripe for cashing-in on his popularity."3


"Advertise before you start to manufacture your article," Robert John, one of the three directors of the Society told the San Francisco Advertising Association that August. "I am of the opinion that goods may be sold much easier before manufacture than after."

In a few short months, the Society/Press ramped up a massive direct mail marketing campaign sending out 170,000 advertisements, making it the largest operation of its kind on the West Coast. Taking over the old Odd Fellows' building on Courthouse Square, they had 75 employees, mainly young women, typing and filing and mailing correspondence and the Santa Rosa post office had to be upgraded to handle the volume. For more, see the Press Democrat articles transcribed below and read "LET'S ALL WORK FOR LUTHER BURBANK."

While the PD was thrilled about all those envelopes being mailed, some recipients were less than happy about the junk mail. A magazine for southwestern ranchers commented, "The Luther Burbank Society has been conducting a campaign for funds and membership throughout the United States for a number of months in a manner which has placed Mr. Burbank in a very equivocal position and has as a matter of act made his name largely a joke throughout the country."4

(RIGHT: "One End of the Correspondence Room" Press Democrat, November 2, 1913)



The Burbank Press dismissed him, refusing to pay or even acknowledge his contributions - while still using his name in advertising literature. Wickson begged Burbank for help in resolve these affronts but Burbank demurred, telling his old friend he didn't want to get involved. This incident did much to sour Burbank's relationship with any remaining sympathetic academics. When Howard stopped by to Santa Rosa in 1915, Burbank seemed puzzled by his isolation. "Why is it you people don't vist me oftener? Professor Wickson used to come to see me and now even he doesn't come any more. What have I done[?]"5

In Prof. Wickson's place they hired Dr. Henry Smith Williams, a prolific author of popular science magazine articles and books. His most prominent work to that date was a five-volume series, "A History of Science" which reviewers found heavy on imaginative writing concerning the discovery of fire and smelting but quickly skating past events like Lavoisier's development of modern chemistry.

On the Burbank project Williams continued to embellish and play fast and loose with facts. "Even though Burbank furnished him with tens of thousands of words - in answer to questions - the insatiable editor did not find this enough for his purposes. In discussing the scientific aspects of plant breeding he interpolated paragraphs and sometimes whole pages of his own ideas, palpably not Burbank's," Howard remarked, adding Williams would also fluff up descriptions so "the most commonplace incidents in a gardener's life, such as budding and grafting, were made to appear marvelous." And here's the worst of it: Since the entire set was supposedly written by Luther Burbank in first person, the result was that Burbank came off as an idiot to educated readers. But hey, at least Dr. Williams worked fast and the first volume was ready for the printers before the end of 1913.

Until those books started selling - and in great quantity - Burbank Press needed income; its payroll was $6,000 per month (about $150k today) and Luther had been promised an advance of $30,000 plus royalties on every book.


The bond advertisement mentioned Burbank as often as possible, trying to make appealing the sizzle of his name instead of the financially risky steak. To Burbank followers this pitch was familiar; almost exactly a year before, the Oscar E. Binner Co. had tried to sell stock in exactly the same way, right down to the 7% return. (Copies of both ads are shown below.) Binner's stock offer has a strong whiff of fraud; we now know even the writing was far from finished at the time, but his ad promised the books would be available for sale by May 1912. There's even correspondence between himself and editor Wickson from that January showing the work was mired in delays because Burbank was "in conflict with himself."6


The Luther Burbank biographers are almost completely silent on the managers of the Burbank Press. President Robert John - the sell'em before you make'em speech guy - was mentioned elsewhere as a former New York reporter. He was working with Binner in 1912 and was apparently the creator of the impressive color photographs which appeared in the complete "Methods & Discoveries" set (an article about that work is still being researched). After Burbank Press crashed he became involved with motion pictures.

It's very doubtful anyone involved with Burbank - with the possible exception of Oscar Binner or Robert John - knew much of John Whitson's past. He was a Russian originally named Mark David Kopeliovich who went by the aliases of Whitson and Edmund Kopple. Starting in 1905, ads began appearing in New York City newspapers advertising shares in the "Whitson Autopress Company," which supposedly had developed a revolutionary new kind of printing press capable of printing up to 5,000 sheets an hour with no human operator. It looked like a Sure Thing and stock was being sold direct to the public with a promised return of - wait for it - seven percent.

From sources currently available online we only know that in 1906 investors lost their money and Kopeliovich-Whitson walked away with an estimated $200,000. The company may have failed because he couldn't deliver real, working machines - or maybe it fell apart because he went on the lam with his girlfriend, having abandoned his wife and two children.

In January 1906, Dr. Dicran Dadirrian, an Armenian-born pharmacist, sued John Whitson AKA "Edward R. Copple" for alienation of his wife's affections, asking the court for $50,000 in damages. The chemist said that a "stout dark man" started popping up every time he and his wife were in public. Sometimes she and the man would steal away for hours in his automobile. Meanwhile, Mrs. Copple finds a note in her husband's pocket from Mrs. Dadirrian and discovers the pair were about to flee to Europe.

A few weeks later, a Reno, NV paper reported Mr. Kopeliovich showed up and asked to change his name to John G. Whitson. He told the court he had been using that name since 1900 and had also used "Kopple" as a shortened form of his Russian original. But now he had decided Kopeliovich was just too lengthy and there was "a notorious or reputed crook" using the name "E. A. Kopple" (without mentioning it was himself). The name change to Whitson was granted because, you know, Reno.

After the pair spent most of the rest of 1906 in California, Whitson returned to Reno just before Christmas to seek a divorce from the wife he abandoned. He claimed she had deserted him and her whereabouts were unknown; their children were not mentioned. A notice of divorce was published in a Nevada weekly paper. Whitson and his fiancee - who may or may not still have been married to Dr. Dadirrian - were off to London for their nuptials. Not to get too far ahead of the story, but it turned out the Reno divorce wasn't valid and Whitson was finally arrested shortly after Burbank Press collapsed.


November 9, 1911 Chicago Tribune -  November 2, 1912 Santa Rosa Republican

1 "Luther Burbank--Limited" by Barton Currie in "The County Gentleman", reprinted in the Press Democrat, July 26, 1913
3pg 388, "Luther Burbank A Victim of Hero Worship" by Walter L. Howard, Chronica Botanica ,1945-6
4pg 390, ibid
5pg 316, ibid
6pg 185, "A Gardener Touched With Genius" by Peter Dreyer, 1985

First Consignment of 20,000 Mailed at Santa Rosa Postoffice on Wednesday Night


This means that 20,000 letters per day for fifteen days will have to be handled by the postoffice employees. A force of seven men was put at work at 7 o'clock Wednesday night and with the assistance of Postmaster H. L. Tripp and Assistant John Pursell, themselves, the entire batch will be worked up and sent off in the Thursday morning main at 5:50 over the Southern Pacific.



- Press Democrat, September 11, 1913



Dr. Williams, perhaps better than any other living author, is known as foremost in the field of popular science writing. Almost every issue of such magazines as Cosmopolitan, Everybody's and the other standard high class periodicals contains something from his pen, as well as the scientific journals which are eager for his lucid and interesting presentations of scientific and technical subjects.


In addition to his voluminous current writing, he numbers among his books such works as "The Historian's History of the World", in 25 volumes, of which he was the author, "The Story of the Nineteenth Century Science", "The History of the Art of Writing", "The Effects of Alcohol", "A History of Science", "The Science of Happiness", "Race Conquest", "Every Day Science", and many other single volumes and sets of which he has been the author, which give him unmistakable range among the great educators of the generation.




- Press Democrat, October 16, 1913


"Here," said the General Manager of the Luther Burbank Press, to a Press Democrat writer, as he picked up a letter which had just been opened, "is an order for a set of the Burbank Books in the $81.00 edition.

"It comes, as you see, from a small town in Iowa, and is but one of something over one hundred orders in this day's mail, the average volume of the present business being about $5,000 per day.


"In the next room," he continued, handing the order to a young woman, "we have more than a million separate cards, filed alphabetically by state, each card bearing the name, address and correspondence record of some inquirer after the Burbank Books--more than a million names of interested prospective purchasers who have been attracted by the advertising which the Burbank Press has sent out from Santa Rosa."

Almost as the manager had finished speaking, the young woman returned with the original inquiry card of the purchaser, together with all of the correspondence in the case--giving not only the full name and address, but the occupation of the inquirer and the source through which the inquiry was received, and a complete record of all letters and printed matter which had been sent.

[...description of the bookkeeping and inventory systems...]





- Press Democrat, November 2, 1913


The Press Democrat could barely contain its excitement over the musical comedy. "The mere announcement of this sterling piece of laughter and mirth should occasion considerable pleasure," gushed the PD, "for it is a rarity nowadays to witness a play that can really tickle one's risibilties." After readers paused to consult a dictionary and check if risibilties were something you would want strangers messing with, the article continued by promising the audience "infinite joy...'Mutt and Jeff' were created to make this gloomy mundane sphere of ours happy and contented."

Well, golly. Although this was the most expensive theatrical event in Santa Rosa for the year - with best seats going for the equivalent of forty bucks now - it was still a bargain price for the promise of infinite joy.

The show had been a broadway hit a couple of years earlier, but it wasn't that reputation which drew the Sonoma county crowd: It was the excitement of seeing Mutt and Jeff - or at least a couple of guys who looked and acted like the pair.

For around a quarter century (roughly 1910-1935) Mutt and Jeff enjoyed an unprecedented popularity we probably can't imagine today. Besides the daily comic strip and Sunday funnies, their animated cartoons were big hits at the movies. They were the first characters to have a line of spinoff merchandise - toys, games, dolls, figurines, playing cards, cigars, golf balls, and lord help them, Mutt brand oranges.



The Santa Rosa performance bombed. "All who attended the performance of 'Mutt and Jeff' at the Columbia theater Sunday evening and paid a dollar and a half for a seat, or even a dollar, to use a slang phase, not elegant, but expressive, were 'stung,'" The Santa Rosa Republican complained the next day. Never before in the old papers have I seen a negative review like that.

"[A]ll the members of the company evidently thought they were performing in a fifty acre field and were required to yell as loud as they could in order to be heard," the Republican continued, and "all of them talked so fast that nobody could understand what they said." The review also said the curtain didn't go up until 9:45 and by then the audience's patience was worn out. "There were some good musical numbers, and if everybody had not been tired out, they probably would have been enjoyed." Had the theater manager been smart, he could have killed time during the long wait by calling Jacques Fehr to the stage. He must have been in the audience that evening, and it was common knowledge around Sonoma county (although possibly not as early as 1913) that the Jeff character was based on him.

Jacques, or Jacob, or "Jakie" Fehr ran a bodega in Occidental with his wife, Tillie. They sold the whatnot such stores always sold - things like soda pop, candy, tobacco, magazines and newspapers. Jakie picked up the San Francisco papers when they arrived on the train that came up the valley from the Sausalito ferry. As the often-told story goes, one morning in 1908 a passenger en route to Bohemian Grove stepped off the train to stretch his legs when the train stopped in the village. San Francisco Chronicle cartoonist Bud Fisher watched as Jakie bantered or argued with the railroad's "candy butcher" (the person who walked the aisles selling snacks and smokes) and was amused by the contrast between the tall and lanky salesman and the four-foot-nine storekeeper. Thus sprang in his mind the inspiration for Mutt and Jeff.

(RIGHT: Tille and "Jakie" Fehr in front of their store, c. 1914. Photo courtesy Sonoma County Library)

Harry Lapham grew up in Occidental in the 1930s and memorialized Jakie in a 1991 profile for The Sonoma Historian. By trade Fehr was a Swiss-born watchmaker and still did repairs; half the front window displayed watches and clocks for sale. He was actually four-foot-eight according to Lapham, and a hunchback - apparently the kids in town had "animated conversations" worrying whether his condition might be contagious, as he always licked the ice cream scoop before putting it back in the water.

It's not known when or how Fehr learned he was the model for the cartoon character, but Lapham quotes an Occidental old-timer as recalling Jakie say, "I think I will sue this man Fisher. He has put me in his comic strip as this man, Jeff." When Fehr died in 1938, the Press Democrat headline was, "'Jeff' of Famous Comic Strip Dies In S. R. Hospital" and the obituary rehashes the origin story. "From that scene," the PD wrote, "Fisher is quoted as having said the idea of creating the strip that brought him fame and wealth was born."

There's only one problem with the story: I can find no proof it's true - but lots of evidence that it isn't. And I'm very sorry to write that; originally this article was going to be another celebration of the little storekeep with the big claim to fame.


More significant is that Bud Fisher repeatedly insisted both Jeff and Mutt were invented out of whole cloth. Interviewed by a Duluth paper in 1912 and asked if they were based on two characters he knew in San Francisco, he replied: "Nothing to that. Mutt and Jeff are no one in particular except themselves. They were merely created for amusement purposes and in time came to be fixtures. They 'growed' in other words." Asked a similar question in 1915 by the Washington DC Star he said of Jeff: "It is always a small 'nut' who believes he can whip any one in the world. The little filbert is constantly getting into musses [sic] and receiving the worst of it. To make him look more foolish I put whiskers on him."

But that's not quite true either - although he deserves full credit for developing two of the most memorable characters in comic history, he sure as hell didn't invent them.

Before Jeff appeared, Fisher had a very popular strip in the San Francisco Chronicle called "A. Mutt" which appeared on the sports page. The comic had a gimmick: Every strip ended showing Mutt placing a bet on a real horse running that same day at a Bay Area racetrack. The concept wasn't original; even back then people noticed this was exactly the same gimmick from an earlier comic strip, "A. Piker Clerk," which had appeared in a paper in Chicago, Fisher's hometown. The Clerk character could have been Mutt's older brother - he likewise had a long nose, bushy moustache, no chin, and was string bean skinny.

A. Mutt was an instant hit and three weeks later Hearst hired him away to continue the comic for the San Francisco Examiner. Here the comic began turning political and moved away from being just a rip-off of the older cartoon. A story arc in early 1908 has Mutt sent to an asylum ("bughouse," in slang) where he meets delusional patients who believe they are Napoleon, Shakespeare (etc.) and one says he is boxer Jim Jeffries. This was soon shortened to just "Jeff" and once Mutt is released, Jeff joined the strip's cast of characters.

(LEFT: The "Jeffries" character drawn by Bud Fisher in March, 1908. RIGHT: Mr. Proones drawn by George Herriman in December, 1907. Other views of Mr. Proones can be seen here and here)

The original gag was that the guy who thought he was heavyweight champ Jeffries wore glasses and was probably an academic. In no way did he resemble the later Jeff character - he was slightly built but not extremely short. He did not have the top hat or formal suitcoat and shirt collar. All those elements, however, exactly match a character that appeared in Hearst's Los Angeles paper at the exact same time Fisher began working for Hearst. The cartoon was "Mr. Proones the Plunger" drawn by George Herriman, who later created the acclaimed "Krazy Kat" comic stip. Like Mutt, Proones was also a racetrack gambler ("plunger" was slang for someone who lost on big wagers).

Today this would be called plagiarism - the equivalent of drawing Superman but replacing the "S" on his chest with a "Z" and writing he came from the planet "Clypton." But in the day, comic artists did not own their own work, with the notable exception of Bud Fisher. Publisher Hearst owned A. Piker Clerk and Mr. Proones and was not about to sue his star cartoonist over a little matter of intellectual property theft. Still, Herriman and others knew what Fisher had done, as reported in a 1919 item in the Los Angeles Graphic, reprinted elsewhere as "The Inside on Mutt and Jeff:"


We've now probably wandered farther into the weeds of golden age comics than interests most Sonoma county history fans, but it's all to make a point. Yes, Jakie Fehr looked just like comic strip Jeff. Most likely everyone passing through the village in those years commented on that. And the notion that Bud Fisher was only inspired by the confrontation between the shopkeeper and the trainman is a good GREAT story, which is why it's repeated endlessly in writings about Occidental's past as well as a multitude of comic history resources on the internet. But it's going to take damn compelling evidence to show that all this "growed" out of a scene on a train platform in Occidental.

Promotional photo for "Mutt and Jeff." February 15, 1913 Santa Rosa Republican


Before getting into that, some bookkeeping is in order. The unofficial death toll for that disaster now stands at 82, with 85 being a reasonable bet. Although the full count can never be known, it's still likely to fall in the 100-120 range.

This new total of 82 represents two asylum discoveries and an upgrade of three victims to "certain" status. A full list is available as a PDF or a spreadsheet, and a single-page 1906 Santa Rosa Earthquake fact sheet can also be downloaded.

Briefly: The upgrades are thanks to clearing up confusion dating back to the time of the disaster. There were four death certificates for "unknown" persons and the monument over the earthquake victim's mass grave specifies “FOUR PERSONS UNKNOWN." Rural Cemetery Archivist Sandy Frary uncovered the original death certificate for unknown #1 and found it was for three unknown persons, not a single individual. The monument also lists the unknown as "NOS. 1-4-6-7” which implied seven burials, so this now synchs up with a newspaper story at the time describing a coroner's inquest of seven unknowns. All this is hashed out in greater detail in a previous article, "WHO LIES BENEATH?" which has been slightly updated to include the new confirmations.


Mrs. L. W. Stebbins, who died in Ukiah, was buried here Monday from the Christian Church, the Rev. Peter Colvin conducting the services. Mrs. Stebbins' death was directly due to the great disaster of last year. Her awful experiences in those April days racked and wrecked her mind and body. Her reason failed, and she was taken to the state hospital for treatment, but steadily declined in health...


Emma Stebbins, a 40 year-old housewife who lived on Ripley street, had died at the Mendocino State Hospital at Talmage, near Ukiah. She had been there almost exactly a year, her mind gone because of "earthquake of [April] 18th and death of father," according to her commitment record. She spent her days staring into space and answering questions incoherently. Then she stopped eating and died.

The Mendocino hospital was the only place in the North Bay for regular people who lost their wits; the asylum in Napa was then used for the criminally insane, and Eldridge (Glen Ellen) was mostly for those deemed "feeble-minded" - for more background on these mental hospitals, read "THE ASYLUMS NEXT DOOR". Those admitted to Mendocino were usually alcoholics/drug addicts who cleaned up and went home or those with senile dementia who died there. In the wake of the great 1906 earthquake, there was a surge of people whose cause of mental illness was deemed to be the disaster.

Between the April 18 quake and the end of 1906, fifteen people from Sonoma county were sent to that hospital, almost half of them for reasons apparently linked to the quake. Of those six whose sanity was shaken by the shaking earth, three died. Besides Emma Stebbins, Jacob H. Schlotterback of Santa Rosa also was sent there (cause: "earthquake of April 18, 1906") and was dead in less than a month. Like Emma, he refused to eat. Emma and Jacob count as Santa Rosa earthquake victims #81 and 82. Here we're only collecting names of people whose deaths were attributed to being caught in Santa Rosa's disaster, but another local who later died at the asylum was William Newcom/Newcome of Healdsburg, committed because of the "shock of earthquake." Should it be determined he was in Santa Rosa that morning he'll be added to the list.

Not everyone with earthquake madness went to the asylum. America Thomas died at home about ten weeks later from "general disability following general neurosis caused by shock" according to her death certificate, and Elwin Hutchinson, a 15 year-old schoolboy who died at the end of 1906, suffered from "partial paralysis and nervous prostration" (Hutchinson's death certificate did not specify the earthquake, so he is among the three unconfirmed disaster victims). Nor did everyone with serious mental problems die; Hattie Runyon's family kept her breakdown secret for two years.

But there was a Santa Rosan who died during the quake at an asylum: 26 year-old Annie Leete, who was working as a waitress at Agnews State Hospital in Santa Clara. Agnews was the other general population asylum in the area - the South Bay equivalent of the Mendocino hospital.


Helen Warwick, a writer for the Oakland Tribune who was in quake-ravaged San Francisco just a few days before, wrote "never, in all my life, had I dreamed or imagine anything so totally and absolutely demolished as the Agnew Asylum." The roof of the administration building pancaked, all five stories of it. Some brick walls fell exposing the infirmaries and some floors collapsed.


Dr. Stocking later wrote a report where he claimed "very few wandered away," but that was putting the best face on it. The Santa Cruz Sentinel wrote, "Scores of the demented escaped from the boundaries of the institution and are wandering, many half clad, about the surrounding country." The San Francisco Chronicle reported "200 inmates of the asylum escaped and are roaming over the countryside," although most newspapers were printing 40-50 had escaped.



For months, papers were describing deranged people arrested around the state as being allegedly Agnews escapees. A man in Los Angeles who attacked a woman at the train station and tried to drag her away; a guy "in a demented condition" found near Fremont; someone in San Francisco who threatened his mother and others with a pistol.

Fortunately, few from the "ward of the desperately insane" seemed to have escaped. Their housing was on the top floor of one of the buildings most damaged, and seven died. Deputies from the Santa Clara Sheriff were quickly on the scene and followed by other officers - by remarkable good luck there was a state sheriff convention underway in San Jose. The most violent 99 patients were sent to the Central Valley asylum in Stockton by train, according to a wire service story, "crowded into two [rail] cars and were raving and yelling. Many of them attempted to jump from the cars and the attendants had great difficulty in restraining them."

Volunteer doctors and nurses also poured into the grounds of the wrecked hospital, where medical care was provided under the trees to the approx. 180 patients injured. By nightfall a tent city had arisen. Dr. Stocking's report described it in glowing terms: "..so comfortable and contented are they that many, both employees and patients, ask to be allowed to camp all summer." But reporter Helen Warwick painted a different picture: "Some were chatting rationally enough, wandering about from one place to another, others stood and gazed, wild-eyed and dumb--an awful rigidity in face and figure arguing desperate insanity. Some were strapped to benches; some threw their hands in the air and grappled with some imaginary foe, while one woman shrieked and screamed, that the walls were falling, falling, and cowered to the ground begging the others to keep them off."

Should anyone write a book on the bootlegging era in Sonoma there should be a fat chapter on El Verano - while there are plenty of other stories to tell about those days, there are probably none better. Federal District Judge William C. Van Fleet said in 1923 that Sonoma County was "the worst county in the state, population considered, for persistent violations of this law [Prohibition]" and made that comment when passing sentence on the owners of an El Verano resort found to have a stash of over 800 gallons of wine.

That resort wasn't a big-time speakeasy; it was just another of the little mom 'n' pop places that dotted the Valley of the Moon around "the Springs," offering a few cabins for rent and a restaurant serving Italian dinners. Other bootlegging arrests in the area were for making hooch, often in very creative ways - in 1921, El Verano firemen were called to put out a burning outhouse which the owner was using to distill "jackass brandy" from fermenting raisins. But one factor that set El Verano apart was Louie Parente's joint; by 1923, he had been raided by prohibition officers ten times, each arrest typically punished by thirty days or a $300 fine.

Parente was the big fish in El Verano's little pond. He was from San Francisco, where he continued to run a dive saloon in the district infamous for prostitution. In his early years he was in the newspapers after being convicted for petty crimes of gambling and receiving stolen goods. From 1912 onwards, however, he was reborn as a respectable man; he bought ten acres just west of El Verano which he first setup as a training camp for boxers. As that era was cuckoo for fisticuffs, his name would appear regularly in the sporting pages for the next 25 years as the trainer or manager for myriad young contenders, as a fight promoter and general boxing know-it-all.

(RIGHT: Louis Parente, "Proprietor dive frequented by Barbary coast women, Pacific and Kearny" San Francisco Call, October 30, 1908)

In 1994 a little book came out: "Secrets of El Verano in the Valley of the Moon" by Sue Baker and Audrey B. Forrest. Readily confessing their work is "anecdotal and folkloric" and never identifying sources, it's a fun read even if some of it is provably hogwash. But we know for a fact Parente built a large hotel in 1922, and SoEV quotes an eyewitness saying there was a "brothel secreted behind trick walls, next to Parente's downstairs casino." Their book also says "Parente's Villa had a reputation as a hangout for undesirables long before Prohibition" and to ensure no eavesdropping, hired as waiters only young men from Italy who spoke no English.

There's no doubt Parente's really was a favorite hangout for underworld characters; co-owner of the place was his cousin Joe Parente, the Bay Area's top bootlegger who was once called the "king of the Pacific Coast rumrunners." It was a remarkably humdrum rum and whiskey import business (except for being completely illegal) with partners in Vancouver to supply the product and a fleet of boats to deliver the goods to market. Sonoma County beaches were favorite transfer points, particularly Salt Point and Pebble Beach at Sea Ranch.

So smooth running was the operation that police interceptions were few (although there was a shootout at Salt Point in October, 1932 that led to four arrests, including a 75 year-old shepherd from a nearby ranch). The greatest risk was from other crooks trying to hijack the trucks en route to San Francisco, so there were a few cars full of gunmen following every convoy as it bumped along Sonoma and Marin backroads in the dead of night. From various trials over the years we know a little about those thugs, who usually claimed to be boxing promoters with Runyonesque nicknames such as "Fatso," "Soapy," "Doc Bones," and my personal favorite, "Scabootch." A new guy working for Joe Parente in 1932 went by the name "Jimmie Johnson", although he was better known by another alias: Baby Face Nelson.

Unlike the other goombahs, Nelson - real name, Lester Gillis - wasn't a posturing tough guy; he was a true psychopath who didn't hesitate to shoot innocents in the course of a bank holdup or home burglary. Convicted of jewel robberies in 1932, he was on a train to Illinois state prison when he used a smuggled gun to force his guard to release him. He and his wife fled to California where he worked security for Parente's bootlegging operation while living a quiet middle class family life in Sausalito. He was out here for at least six months, then his mugshot appeared in "True Detective Line-Up" magazine and alerted Sausalito police. A biography of him by Steven Nickel and William J. Helmer, by the way, provides an almost day-to-day account of his whereabouts and there are gangsterphile blogs and web sites which further detail his movements with maps and travel guides (obsessions I find difficult to fathom, but whatever).

He returned to the Midwest where there were more bank robberies, cold-blooded murders and a partnership with John Dillinger's gang. When Dillinger was killed by FBI agents on July 22, 1934, Nelson headed west with his mother, wife, son, a sidekick and a small arsenal of guns. A few days later he was at Lou Parente's place in El Verano where Nelson and his family stuck around for three weeks.

We have a good idea of what happened there because twelve accomplices were later indicted for conspiring to hide Nelson in El Verano and the Reno area. (Louis Parente was subpoenaed to testify, but not indicted.) At Parente's "windows had been fitted with machine gun saddles enabling 'trigger men' to cover all approaches to the place," according to the wire service account. Nelson also hung out at Parente's San Francisco saloon, still at its old location.

After Baby Face Nelson moved on to Nevada, police received a tip that he had been in El Verano and was expected back. According to the Oakland Tribune on Nov. 30, 1934,

Three automobile loads of Federal men, and the four officers went to El Verano one night on a tip that Nelson would appear. He didn't show up. They were armed with machine guns and sawed off shotguns, prepared to "shoot it out" for Nelson had boasted that he would never be taken alive.

One of the most popular myths is that Nelson was surrounded at "Spanish Kitty's" brothel on the outskirts of the village and this incident has to be the genesis of that story; the appearance of cars packed with heavily armed G-Men is just the sort of story folks love to pass on. And as her brothel is the only El Verano den of vice much mentioned since WWII, it makes sense storytellers would set the stage there and not at Parente's long forgotten joint.

As a Baby Face Nelson footnote, it was unlikely he ever visited Kitty's girls; he might be unique among the big name gangsters in not associating with prostitutes. His powers of disassociation were remarkable. He could spray a crowd with bullets to create a diversion for a getaway yet was a doting father and husband, turning his escapes from the law into family vacations. A practicing Catholic, he regularly attended Mass with his wife when he was living in Sausalito and working as a bodyguard for Joe Parente. Oh, to have been a fly on the wall in those Confessionals.

Better known today as the stoplight on highway 12 just before Sonoma city limits, at the turn of the century, El Verano was really no more than a whistle stop in the unincorporated county. Louis Parente came there around 1909, the same year a pair of “brothel agents” were arrested, apparently planning to setup a bordello. It's tempting to presume all that criminal activity was trailing behind him but it's probably not so simple. Also that year Santa Rosa finally cracked down on its downtown red light district (somewhat) and not long afterwards a roadhouse scene exploded along the whole stretch of the Sonoma Valley road - see ALL ROADS ALWAYS LEAD TO THE ROADHOUSE for more on all that.

It's a pretty safe bet, however, that he brought Spanish Kitty to El Verano. They certainly must have known each other well; their San Francisco places on Kearny street were only a few doors apart, his saloon at the corner of Pacific avenue and her Strassburg Music Hall at the other end of the block by Jackson street. Together, they were at the very center of the criminal ghetto known as the Barbary Coast.

San Francisco's Barbary Coast was nowhere near the waterfront; it was roughly three square blocks near the intersection of Kearny with Pacific and Columbus Ave. It was called that because the Barbary Coast in Africa, famous for pirates and slave trading, was the roughest and most lawless place on Earth known during the Gold Rush days. It was shoulder-to-shoulder saloons, dance halls and brothels (with no curtains on the windows, all the better to advertise), a place where a miner or sailor might pay for his good times by being robbed, murdered or shanghaied (that term was invented there, as was the word "hoodlum"). In 1933 Herbert Asbury wrote a history of it that has never been out of print - read an excerpt here. Asbury wrote this of Spanish Kitty:

...The Strassburg was operated for some twenty years before the fire of 1906 by Spanish Kitty, a tall, dark, strikingly handsome woman who was also known as Kate Lombard and Kate Edington. Although her place provided liquor, dancing, and bawdy shows, much of its fame was founded on the proficiency of Spanish Kitty at fifteen-ball pool, at which she was the recognized champion of the Barbary Coast. After the great conflagration, in which the Strassburg Music Hall was destroyed, Spanish Kitty retired with a fortune. She resumed her real name, which was neither Lombard nor Edington, and built an imposing home in an exclusive residential section. Her old haunts knew her no more.

Asbury's book is a good read, but it's almost entirely a rehash of what appeared in the newspapers at the time, so he didn't know about El Verano. But thanks to all that's now available on the internet combined with unusually thorough details found on her death certificate, we can puzzle together much of the story of Spanish Kitty.

She was born on Christmas Day, 1863 and was named Soledad Martinez Smith. Her father was from Indiana and apparently she got her "Spanish" looks from her mother who came from the mountains of northern Chile. They were a farming family outside of Laytonville in Mendocino county who were neither very successful nor happy. When dad died in 1902, three of the seven children inherited only one dollar each, and Soledad - who was entirely left out of the original will - was bequeathed five dollars. What drama that must lurk behind such stinginess.

In the 1880 census "Solez" was still at home, but the rest of that decade is a mystery. When she was 25 her son Claude Lombard was born, but nothing can be found about the father. (Claude's obituary mentions a brother or half-brother Joseph J. Lombard who is also an unknown.)

The next year, 1889, she makes her first appearance in the newspapers as "Katie Eddington, otherwise known as 'Spanish Kitty,' who is well known on the Barbary Coast," according to the San Francisco Chronicle. She was accused of threatening a bartender and breaking glassware. "A number of police officers were sworn and testified to the good character of Walker [the bartender] and the bad character of Kitty. She has been in trouble for other assaults and has an unenviable reputation."

From then until the great 1906 earthquake, a handful of mentions can be found in the papers. She was arrested as a "dive waitress," which is to say a common prostitute; she was quoted at length as the proprietress of the Straasburg who witnessed events leading to a murder. Another time she stopped a man from committing suicide when she saw him pour a vial of strychnine into his beer and knocked it out of his hand. We see her through a glass darkly, unsure of her status in that underworld and mostly notable for being noticed at all.

In the wake of the earthquake, however, she was singled out as one of the most scandalous characters of the Barbary Coast. When San Francisco allowed applications for liquor licenses after the quake, 200 places filed requests and the Call newspaper story led with news about her: "Kate Edington, known as 'Spanish Kitty,' who conducted a notorious dance hall on Barbary Coast before the fire, applied for permission to open at Kearny and California streets. Upon her promise that she would conduct a straight saloon the application was granted." The Chronicle complained, "The entire Barbary Coast is being rebuilt and such characters as Lew Pursell [owner of an African-American saloon], Spanish Kitty and others are having no trouble to obtain dance halls or saloons."

When she simply tried to rent an apartment in the upscale Pacific Heights neighborhood that year, the Call ran a major story headlined, "Barbary Coast Harpies Seek to Settle Among Homes of Pacific Heights:

The news that 'Spanish Kitty,' who for twenty years conducted the dive and dance hall at the corner of Kearny and Jackson streets, had rented a flat over 2206 Fillmore street, has been the signal for a general uprising of the residents of that section..."Spanish Kitty," one of the most persistent violators of the moral code, will be given a battle in the courts before she is allowed to gain a foothold in the section she has selected. The woman came to San Francisco many years ago from Healdsburg. She has been married several times and is known to the police under the names of Kate Lombard and Kate Edington. The Straasburg music hail on the old Barbary Coast was owned by her until the fire. By a thriftiness unusual In her class she has succeeded in accumulating a considerable fortune, a part of which she is now using to re-establish herself in her nefarious calling.

The storm quickly passed. Kitty/Kate got her license and ran the saloon at California and Kearny streets, which apparently was merely a place that sold booze. The only time she was in the news was when "Spanish Kate, a stalwart brunette" beat up a janitor who came at her with butcher knife. She lived nearby with son Claude, who was a bartender as well as a scab during a 1907 transit worker strike - he went to jail for ninety days after he stopped the cable car he was operating in order to club a guy who yelled at him. What a family.

Although the post-quake Barbary Coast was a shadow of its former bawdy self, there were reformers who wanted it closed altogether. There was a Catholic priest (of course) who railed that it was a "menace to society" and soon Hearst's Examiner - always on the side of decency (of course) - was also calling for it to be wiped out. Among those speaking in its defense was Louis Parente, saying the scene was no worse now than 25 years ago and that it was a "necessity," apparently clueless he was giving the crusaders more ammo.

Kate apparently lost her saloon; by 1912 she was "conducting a house" on Jackson street, which is where the janitor attacked her. The next year Kate Eddington was convicted of selling liquor there without a license. But it was just a short time after that she could not have gotten a license if she tried - the crusaders won passage of a new law in San Francisco barring women from entering saloons even if they owned the place. Sometime after that she moved to El Verano.

Her place was at 400 Solano Avenue and "Secrets of El Verano" says there were five cottages constructed in the back along with "a disguised gambling den," which might be the pump house/granny unit that still exists. She kept the operation low key; the book stated she was a pleasant, frumpy lady who swapped her garden vegetables for pound cakes with a neighbor over the fence.

There are still mysteries about her late years. She married and divorced a man named George Thomas, who is also an unknown. She officially used the name Mrs. Kate Lombard Thomas from at least 1928 on. And she never really separated herself from San Francisco; she was listed for years as the proprietor of the Mendocino Hotel on Kearny street and was arrested in 1929 for conducting a "gambling resort" at 1436 Post. Still, she might have been all but forgotten had it not been for the scandal of 1940.

That January 28, the Press Democrat ran a screamer headline: "FIVE TRAPPED IN NARCOTIC SMUGGLING!" Among those arrested was the "79-year-old brothel keeper once known as 'Spanish Kate, Queen of the Barbary Coast.'" The PD continued, "Miss Lombard, once the toast of San Francisco's underworld, was charged with vagrancy and suspicion of transporting narcotics."

The story - which made the Bay Area newspapers - came out that a woman in San Francisco was sending Kate a daily shipment of morphine via the Greyhound bus. The drugs were for one of the prostitutes working at "Lombard's Ranch" resort. Also arrested was another woman working there, the woman who sent the package (one of Kate's former workers) and a Sonoma garage owner who did errands for Kate.

Kate pled guilty to operating a house of prostitution and received a suspended six-month sentence, conditional upon her giving up "the illicit traffic in which she had admittedly been engaged most of her life," according to the PD.

When she died in 1946 at age 82, she was the last living link to El Verano's wilder days, but she was still remembered, according to SoEV, by the Sonoma County Bar Association, who initiated new members by requiring them to "masquerade as Spanish Kitty." Louie Parente's place went through a string of owners and would be torn down but Kate's old bordello is still there, now used as a B&B called Sonoma Rose Villa. As of this writing it's even for sale, for anyone who wants an authentic piece of Sonoma County history. Oh, if those walls could talk, moan and holler.

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