Acidity is a word used to describe not only the strength but also the basic taste of the coffee, and is an important factor to consider when purchasing coffee.

Acidity can be described as the sensation on the tongue experienced with each sip of coffee. Though the term contains the word ‘acid’, a coffee’s ‘acidity’ refers to the depth of flavour and not necessarily the acid content. All fine coffee has some degree of acidity, which results in a well-rounded, crisp, and bright flavour. Each region’s beans deliver a different intensity, but as a general rule, one can say that the lighter the roast, the higher the acidity. The beans must be roasted to perfection in order for the acidity to shine through.
The most popular coffee bean in the world is the Arabica bean, accounting for about 70% of the coffee grown and consumed.

Also referred to as "mountain coffee", Arabica is considered to be the first coffee bean to be grown and consumed by humans. The plant originally hails from Ethiopia, though today it is primarily grown in South America. Arabica coffee thrives in high altitudes and tends to be rather sensitive towards humidity, making cultivation of the plant the true work of experts.
Due to these unique and very specific growing conditions, Arabica beans have a fine acidity, indulgent aroma and well-balanced flavour. Arabica beans tend to have a sweet, rounded taste with hints of fruits and berries.
A coffee's aroma is more than an indulgence; it is the centre of flavour.

Not only is the aroma of coffee warm and inviting, but it also tells volumes about the quality and eventual taste of the coffee. Many of the fine nuances of a coffee can be discovered via the nose. The subtle flavours and notes of a coffee are what one discovers when smelling the aroma, and depending on the type of coffee bean these notes can range anywhere from floral to spicy, chocolate or tobacco-like, or even earthy and fruity. Aroma is at its peak directly after roasting and declines very quickly. With proper storage, however, a coffee's freshness and aroma is easily maintained for months.
Two or more coffee bean types are often mixed together to create a high-quality blend. Experts choose beans that compliment each other to ensure a delicious experience.

A coffee blend is when two or more coffee varieties are mixed together. Every type of coffee has it's own strengths and weaknesses, and the art of blending can enhance or reduce those. Coffee sommeliers and expert roasters select quality beans with complementary aromas, flavours, and acidities to construct a full balanced product. Blending beans creates a whole new sensation that differs from drinking coffee made with a single type of bean, and the possibilities are endless. The coffee beans can be blended before the roasting process or after to create a mix of light and dark roasts.
Region, roast degree, and brewing process determine whether a coffee will be heavy or light in body.

When talking about coffee, the term 'body' is used to describe the physical characteristics of a brewed cup once it has been sipped. A coffee's body depends on the amount of sediment and oil present in the coffee. The origin of the beans can be a major factor, though quality as well as how the beans are first roasted and subsequently brewed have the most effect on its body. Medium-dark roasts have the most body, and body will decrease the longer the beans are roasted. Typically coffees with a full body have a lower acidity and more complex flavour.
The caffeine content in a cup of coffee primarily depends on three factors: the type of bean, the roast, and the method of preparation.

Of the two popular bean varieties, Arabica coffees contain less caffeine than Robusta beans, but even beans from the same bush can vary slightly in caffeine content!
Contrary to popular belief, dark roast coffee contains less caffeine than lighter roasts. The caffeine content decreases as more time is spent in the roaster. Here is another surprising fact: a shot of espresso has less caffeine than a cup of drip coffee. Choosing the correct roast and quality preparation ensure the correct caffeine jolt for each connoisseur.
With a thick and rich brown crema, it is no wonder that the café crème method of brewing is popular among coffee connoisseurs.

Café Crème is a popular preparation method popular Switzerland. In many ways, café crème is very much like espresso. Both preparation methods use the same about of ground coffee and require the same amount of brew time. Café crème preparation, however, uses almost four times as much water and requires a coarser ground. Light to medium roasted beans are preferable for café crème; a very dark or espresso roast is too intense for this preparation method. The result is a cup of coffee with a luxurious light coloured crema on top.
Few things can perk up a day like a delicious cup of coffee. High-quality beans roasted to perfection ensure that this treat is perfection every day.

It is important to take a few things into consideration when purchasing coffee beans. Perhaps the most important factor is how the coffee beans are roasted. For luxury coffee with bright acidic notes, a lighter roasted bean is ideal. French roast is the best option for those who prefer coffee a bit more bitter and rich. Coffee beans have to be properly ground in order to produce the best, most indulgent cup of coffee with the machine used to prepare it. Purchasing coffee beans online is a nice alternative and an easy way to get any variety of quality beans.
There are hundreds if not thousands of coffee brands available, but not all can promise a perfect cup of coffee. Demand quality and get the best.

With so many coffee brands on the market, it can be tough to figure out which one to purchase. When looking to buy coffee, it is important to bear in mind quality. Not all beans are created - or treated - equally. Only those handled by experts can guarantee the utmost quality and luxury. From harvest to roasting, coffee sommeliers can control, check, and ensure that only the finest product is on the shelves. Davidoff is one such coffee brand. It stands for quality, luxury, and indulgence.
Indulge in perfect espresso, well-rounded drip coffee, or a luscious latte. Choose a preparation for coffee and let your imagination soar.

One of the wonderful things about coffee is that is can be prepared in so many ways. Each and every connoisseur can create his or her own coffee experience. The first step in making a luxury cup of coffee is purchasing high-quality, perfectly roasted beans. Each type of preparation method requires a different grade of coffee ground: espresso or high-pressure systems require a fine grind, whereas French press needs a coarse ground. Once brewed and if desired, frothed milk, sugar, or even flavoured syrups can be added. One can indulge in any number of exquisite tastes; the sky is the limit.
Whether it be the perfect cafe latte, an exquisite cappuccino, or the best macchiato in the land, a coffee recipe is the key to creating it.

The recipe for a perfect cup of coffee can vary from country to country. However, over the years a general set of coffee recipes has emerged, making it easier to always get a delicious drink. For example, the recipe for a cafe latte is the same worldwide: espresso plus steamed milk and a dollop of foam. Of course, connoisseurs and enthusiasts all have their own personal preferences and are encouraged to create their own coffee recipes. No matter how one chooses to prepare coffee, it should always be an indulgent and delicious experience.
Many underestimate the importance of proper coffee bean storage. When stored correctly, coffee beans can stay fresh significantly longer.

Coffee storage is an important yet often overlooked part of the coffee enjoyment process. Proper coffee storage allows for the most delicious and luxurious coffee pleasure every day. To ensure the utmost freshness, beans should be purchased whole and as soon after roasting as possible. A supply for approximately two weeks is ideal, and whole beans should be placed in an airtight container. Contrary to what many people believe, storing beans in the freezer is not ideal. Condensation greatly deteriorates the flavour quality by deteriorating the essential oils. If coffee is purchased pre-ground, it should be stored in an airtight container and used within one to two weeks.
A true coffee connoisseur knows that a cup of coffee is more than a beverage; it is a sensory experience.

Those with a discerning taste and regard for the finer things in life are dubbed 'connoisseurs'. Coffee connoisseurs have a true passion for not only the taste of a fine cup of coffee but also for the entire process, from production to roasting, from preparation to that first delicious sip. The journey to becoming a coffee connoisseur starts from a place of enjoyment. They know that high-quality coffee is an experience for the eyes and ears as well as the taste buds. These passionate and well-informed individuals appreciate and demand the best the market has to offer.
Coffee connoisseurs know: a rich brown crema is the ultimate sign of quality.

The golden brown foam seen on the top of a shot of espresso that has been freshly brewed is called Crema. A perfect crema is the result of several factors, most importantly the quality of the beans and the pressure under which the shot is brewed. A coffee's crema does not factor into the taste of the coffee per se, but it speaks volumes about the quality of the coffee and how it was prepared. All conditions must be perfect to create the perfect golden crema, from the grind of the beans to the coffee's freshness and water temperature. It is the true mark of a fine espresso.
Everyday luxury is just a sip away with the fine coffees from Davidoff.

A coffee's composition is the true mark of its quality. Expert care, precision and know-how need to go into every bean in order to ensure a superior cup of coffee, day in and day out. Only the finest beans from across the globe are selected to be part of Davidoff coffee blends. These premier beans are then roasted to perfection; master roasters know exactly which roast suits each bean. No matter how one chooses to prepare his or her coffee, the result of such care and precision is an irresistible aroma, a rich body, and a luxurious and indulgent experience.
The term 'degustation' refers to the careful, attentive, and appreciative tasting of food and drink.

Taking part in a degustation involves the sampling of small portions. These portions are carefully planned by experts to perfectly compliment one another. Tasters can expect a divine and luxurious experience. A coffee degustation may involve trying three or more different types of coffee preparation methods. For example, a short espresso shot followed by a cappuccino made with a short espresso shot, then that same type of shot with a dash of sugar. These events are a true highlight for connoisseurs and help all involved gain a deeper understanding of the finer points in coffee preparation.
Rich body, intense flavour, and seductive aroma: a perfect shot of indulgent espresso coffee is an everyday luxury.

Contrary to popular thought, the term 'espresso' does not refer to a particular type of bean. Any type of bean can be used for espresso. What turns those beans into an espresso is how they are roasted and ultimately prepared. Beans fated for espresso are roasted longer, which results in a darker colour and that signature intense flavour. The next step is preparation. A perfect espresso shot requires a high concentration of ground beans brewed using high pressure and little water. The result is a rich texture, a bittersweet taste, and a golden brown crema.
Coffee experts monitor beans every step of the way, from berry to freshly roasted bean. Fermentation is a vital process to creating the perfect cup of coffee.

When coffee berries are harvested, the seeds or beans inside must be removed. In the aptly named 'ferment and wash method' the fruit's pulp is removed via fermentation of the beans followed by a healthy washing with water. Some manufacturers then use extra water to finish the process - a so-called 'wet fermentation' - while others prefer a 'dry fermentation' where the coffee berries' own juices are utilised. A proper fermentation process is essential in assuring a high-quality coffee without an undesirable sour flavour.
A coffee's flavour is its identity.

A coffee's flavour is comprised of numerous different factors. When it comes to taste, every little detail counts. Beans from different regions will have an inherently different taste, so connoisseurs are encouraged to try varieties from all around the world. The roasting process is what truly brings out those hidden flavours, and a master roaster chooses the correct degree of roast to maximise a bean's potential. The same bean can be roasted lighter or darker, depending on taste. Once the coffee is ground and prepared, its aroma is the first step in enjoying its flavour. A deep whiff followed by a sip is the perfect way to indulge in a fine cup in luxury.
Named after fine wine, Davidoff Grande Cuvée blend is a taste sensation like none other.

The term 'Grande Cuvée' is used within the wine world to describe the process of blending various and different vintages to create a truly exquisite end result. The coffee sommeliers at Davidoff Café have chosen to use this term to describe the finest blend of coffee available on the market; Davidoff Grande Cuvée is a superior coffee blend that is perfectly balanced. With a delicious aroma, full body, and delicate acidity, this coffee is unlike any other. Only the highest quality blend can be called Grande Cuvée, and it is sure to meet the expectations of the most discerning connoisseur.
Whether done at home or purchased pre-ground, the grind of a coffee is a vital part of the taste experience.

How coffee beans are ground is an important part of the coffee enjoyment process. Always choose high-quality beans for your coffee indulgence, and make sure they are properly ground for the machine they will be prepared in. A finer grind is ideal for espresso or other high-pressure type preparation methods such as cafe crema. Drip coffee requires a medium grind, and French press machines produce the best coffee when a coarse grind is used. When grinding beans at home, be sure the grinder does not become too hot. This can ruin the taste of the coffee.
Each year thousands of bright red coffee cherries are harvested worldwide to later be enjoyed as a quality cup of coffee.

Harvesting coffee beans is a rather uncomplicated process. Each year coffee farmers monitor their plants, and harvesting can begin once the coffee berries are glossy and bright red. The majority of the coffee cherries on each plant must be ripe, and though some plantations still harvest by hand, most larger companies favour the use of a machine. There the few unripe berries are removed by hand or machine sorting, and the beautiful red berries move on to the next step in the process of making a cup of luxury and high-quality coffee.
For those who want big flavour but are short on time, instant coffee has become a great solution.

Instant coffee is also commonly referred to as coffee powder or soluble coffee, and is a bi-product of brewed coffee beans. High-quality beans are roasted, ground, and brewed. These brewed beans are then quickly either freeze- or spray-dried. The end result is a brown, light powder that dissolves instantly in hot water to allow the drinker instant indulgence. Due to the ease of preparation and a long shelf-life, instant coffee is a convenient solution when travelling, camping, or otherwise on the go; just be sure to keep it dry as it can spoil quickly when exposed to moisture.
Kopi Luwak is a rare form of beans found exclusively in the excrement of the Asian civet cat. It has been deemed the most expensive in the world.

Indonesia's palm civet cat has become the ultimate coffee connoisseur. These cats pick and choose the best berries on a coffee plant, eat the pulpy fruit, and days later the beans from the berries can be found in the cat's excrement. The faeces are then collected by farmers and gatherers, and the beans are thoroughly washed before being sold. Fermentation occurs inside the cat's digestive tract, and experts believe that the digestive enzymes may improve the flavour and acidity of the beans. True Kopi Luwak beans can fetch up to $700 per kilogram, making it a true luxury item.
Roasting is a process that brings out the flavour in coffee beans.

The sugars found within the beans caramelise when beans are roasted, resulting in the luxurious brown colour of roasted beans. The longer a bean roasts, the more caramelisation occurs and the darker the roast. French and espresso roasts are typically dark brown and a tad oily, whereas full-city or light roasts are not. Roasting is an essential and important part of the coffee making process. Master roasters are trained to know which type of beans benefit from which degree of roasting and also know precisely how long beans need to roast and cool. Once the beans have cooled, they are ready to be ground and enjoyed.
Robusta coffee bean add body to any blend, particularly espresso due to the thick, luxurious crema these beans produce.

Robusta coffee accounts for approximately 30% of the world's coffee production. As the name would suggest, Robusta coffee plants are strong and stable. They are able to grow in harsh climates and are fairly resistant to the most common diseases. Beans harvested from these robust plants tend to be more full-bodied and have more of an earthy flavour than that of the more commonly consumed Arabica coffee. However, Robusta beans are responsible for the thick, luxurious crema every coffee lover craves and are therefore often found in luxury espresso blends.
Silverskin refers to a paper-thin shell that surrounds a coffee bean after the pulp has been removed

Each and every coffee bean was once encapsulated within a berry. When the berries are picked, the pulp is mashed then rinsed away. Once the bean has been 'freed', a paper-thin layer of parchment paper-like material remains. This layer, known as silverskin, is there to protect and seal in the beans' quality. The silverskin must be removed before roasting in order to reduce the unnecessary build up of chaff in the roaster, and many believe that if not removed, silverskin can compromise the taste of the bean due to the extra friction, which raises the temperature of the bean itself.
A coffee sommelier is one who has dedicated his or her life to creating and crafting the ultimate coffee.

Sommelier is a word traditionally associated with wine; its literal translation is 'wine steward'. However, the term has now bled into other disciplines including the world of coffee. Sommeliers are the ultimate connoisseurs and understand the importance of quality. A coffee sommelier is one who is highly educated in all things coffee and uses that extensive knowledge to find, foster, or even create the finest coffee compositions in the world. Every step of the coffee process must be understood and taken into account, including the coffee's origin, its inherent flavours, and how to best display those qualities through roasting and preparation.
A true treat year after year: Suprême Réserve coffee from Davidoff.

Every year the coffee sommeliers at Davidoff search the world over to find the most exciting coffee on the planet. They leave no stone unturned until they discover the very best. When something truly remarkable stands out, these experts create the highly sought after annual Suprême Réserve. These special and rare beans are then masterfully roasted, and this process is what makes the beans' own special taste and aroma stand out. Only a limited quantity of this exquisite coffee is produced, making each year's Davidoff Suprême Réserve coffee a sought after luxury item of the utmost quality.
Zino Davidoff, the founder of Davidoff, was a respected businessman a true passion for the finer things in life.

Born in Kiev and relocated to Geneva, Switzerland, Zino Davidoff established himself at a young age as a powerful businessman and connoisseur. He took over management of his parents' tobacco business after World War II and quickly turned it into an international name for quality and luxury items. Today, the Davidoff company continues on in the legacy of Zino's vision; luxury, indulgence, and quality are the key components to any Davidoff product. The company creates some of the finest coffees available with consistently outstanding taste and aroma.