Unethical Pricing Practices

  1. Price fixing - an agreement between business competitors to sell the same product or service at the same price.
  2. Price skimming - a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price.
  3. Price discrimination - exists when sales of identical goods or services are transacted at different prices from the same provider.
  4. Bid rigging - an agreement between two or more competitors. It is a form of collusion, which is illegal in most countries. It is a form of price fixing and market allocation, and it involves an agreement in which one party of a group of bidders will be designated to win the bid. It is often practised where contracts are determined by a call for bids, for example in the case of government construction contracts.
  5. Price war - is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions. One competitor will lower its price, then others will lower their prices to match. If one of the reactors reduces their price below the original price cut, then a new round of reductions is initiated. In the short-term, price wars are good for consumers who are able to take advantage of lower prices. Typically they are not good for the companies involved. The lower prices reduce profit margins and can threaten survival. etc....

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