Public Relations

1. The Public Relations Speech
Time: 5-7 minutes
2. Resources for Goodwill
Time: 8-10 minutes
  • Research the operation and benefits of an organization or company.
  • Prepare a talk designed to build goodwill toward it by presenting factual information.
  • Analyze the common interests of your audience and focus your presentation on those interests.
3. The Persuasive Approach
Time: 8-10 minutes
  • Direct a persuasive appeal to the audience's self-interests using combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

4. Speaking Under Fire

Time: 6-8 minutes
  • Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
  • Conduct a question-and-answer period on the speech subject.

5. The Media Speech

Time: 8-10 minutes
  • Write a speech script behalf of a social cause.
  • Using the script, present the speech to persuade a general television audience.

Note: For some speech projects, the presentation time may also include additional segments for such activities as question-and-answer periods, depending on the project.