Beyond the couscous row: Why the Palestinian narrative must be embraced


Beyond the couscous row: Why the Palestinian narrative must be embraced

As soon as Virgin Atlantic introduced a couscous-style salad “inspired by the flavors of Palestine,” a controversy took off. Israel’s supporters ignited a social media storm and sent many complaints to the company, obliging the airline to remove the reference to Palestine. In the Zionist narrative, Palestine does not exist — nor is it allowed to exist — even if merely as a cultural concept.
The sad irony is that, while Israel appropriated Palestinian-Arabic couscous (the Palestinian dish, in particular, is known as “maftoul”), branding and marketing it in Western countries as “Israeli couscous,” its supporters go to every extent possible to erase any reference that may validate Palestinian Arab culture, whether Muslim or Christian.
This is an old habit, an endemic practice that dates back to the destruction of nearly 600 Palestinian villages and localities in 1947-48. Palestinians refer to these earth-shattering events as the “Nakba,” or catastrophe. Tellingly, Israel outlaws the use of the term or the commemoration of the tragic event in any way.
From claiming Palestinian Arab culinary culture as their own to “Judaized” Arabic street names and rewriting history, Israel and its supporters are relentless. Israel fears a Palestinian narrative because the Israeli government understands, and rightly so, that it is the collective Palestinian narrative that has compelled resistance in all of its forms for over 70 years. All attempts have failed, until recently.
In the absence of a Palestinian leadership populated by the Palestinian people themselves, intellectuals must safeguard and present the Palestinian story to the world with authenticity and balance. The clarity and integrity of the Palestinian story has been damaged and divided by Palestinian Authority (PA) tactics, which remove Palestinian refugees’ right of return from their political platform.
Essentially, the story of Palestine is the story of the Palestinian people, for they are the victims of oppression and the main channel of resistance, starting with the creation of Israel on the ruins of Palestinian villages. If Palestinians had not resisted, their story would have concluded right there and then and they too would have disappeared.

From the Zionist point of view, Palestinian existence is an inconvenience that was meant to be only temporary, but our resistance is an unremitting example of the strength and resilience of the people.

 Ramzy Baroud


Those who admonish Palestinian resistance, armed or otherwise, have little understanding of the psychological ramifications of resistance, such as a sense of collective empowerment and hope amongst the people. For seven decades, Palestinians have embarked on a journey of the recreation of the “self.” They have resisted, and their resistance in all forms has molded a sense of collective unity, despite the numerous divisions that have been erected amongst them.
A new articulation of the Palestinian narrative is necessary, now more than ever before. The elitist interpretation of Palestine has failed, and is as worthless as the Oslo Accords. It is no more than a tired exercise in empty cliches aimed at sustaining American political dominance in Palestine as well as in the rest of the Middle East.
The peace process is dead, but the Palestinian people are still resisting; unsurprisingly, the people are mightier than a group of self-centered individuals. Grassroots resistance is not constrained by the frivolous politicking of PA leader Mahmoud Abbas or any other actors.
It is only when the Palestinian intellectual is able to repossess that collective narrative that the confines placed on the Palestinian voice can be finally broken. Only then can Palestinians truly confront the Israeli hasbara and US-Western corporate media propaganda and, at long last, speak unhindered. 

In the Zionist Israeli narrative, Palestinians, if relevant at all, are depicted as drifting nomads without a culture or tradition of their own, an inconvenience that hinders the path of progress. This is a duplicate narrative to the one that defined the relationship between every Western colonial power and the resisting natives, always.
Yes, the fight has been an arduous one. Between the rock of Israeli occupation and hasbara and the hard place of Palestinian leadership acquiescence and failure, Palestine, Palestinians and their story have been trapped and misconstrued.
It is time for us to step up. We, as Palestinian writers, historians and journalists, assume the responsibility of reinterpreting Palestinian history and internalizing and communicating Palestinian voices so that the rest of the world can, for once, appreciate the story as told by wounded, but tenacious, victors.
Twitter: @RamzyBaroud
