Traffic sign + RFID = Security + Information + Advertisement

Short description

The idea is:

  1. to equip traffic signs with RFID tags (one or more per sign).
  2. to equip vehicles with a special computer, which can read the RFID tags of the signs and automatically load a database with voice and text messages matching the RFID tags in its memory using a WIFI interface.

Let's consider a typical scenario of how the system works:

At the beginning of the route, at the entrance to a road (charging fees or free) the database with messages corresponding to certain RFIID tags will be loaded into the computer through WIFI. These will be mostly messages of informational and advertising character. Each message has a certain lifetime, after which it will be deleted from the computer's memory automatically. And there is also an irreversible database (read only) in the computer containing data corresponding to certain TAG RFID - traffic signs.

The driver, passing RFID tags (embedded in the traffic signs), will receive information about the road situation. The computer will report on the sign, and if there is an information tag, it will voice the message from the database.

The implementation of this idea will improve traffic safety, which is particularly important in bad weather conditions and in case of limited visibility.



What is your idea of the problem can be solved?
Author Cisco Author Cisco


  1. It will improve traffic safety.
  2. It can reduce the number of visual advertisements on the highways.
  3. The drivers will be better informed about the situation on the road. Niels Gossen Niels Gossen


Who will be the first customers of your ideas?
Author Cisco Author Cisco


The clients will be:

  1. Ordinary drivers, as the audio information about the road signs is very convenient, especially in bad weather and in poor visibility.
  2. Advertising agencies. There will be a new effective way of targeting advertising.
  3. News agencies. It is a new means of transmitting information. Anna Gossen Anna Gossen


Who are the major competitors? What are the main benefits of your ideas before the competition?
Author Cisco Author Cisco


The competitors are the companies promoting traditional advertising technology. It seems to me that the main advantage is that the idea can meet the needs of the different categories of clients (drivers, road service, advertising agents, small businesses with services the route) due to its simplicity and low cost of implementation. If I am not mistaken, there are no implementations of ideas like this. There is a good chance of being the first on the market, who will produce such devices. Sergey Bessonnitsyn Sergey Bessonnitsyn
"The good ideas will survive."

Quentin Tarantino

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