Introduction to Entrepreneurship


Course Description:


Unit 1: Becoming an Entrepreneur
Learning Objectives:

* Define and understand the role of small business in the economy.

* Compare different types of business ownership.

* Explain why someone would want to be an entrepreneur.

* Evaluate economic measures used to calculate the growth of entrepreneurship.

* Identify different companies and basic principles of risk management.

Unit 2: Options Starting Out
Learning Objectives:

* Explain what a franchise is and the process involved in acquiring one.

* Evaluate the different ways to acquire a business.

* Identify basic risks in business and how to reduce them.

* Define the elements of a business philosophy.

* Develop and recognize the importance of an exit strategy.

Unit 3: Regulation and Global Concerns
Learning Objectives:

* Explain the different types of regulations that apply to businesses.

* Demonstrate an understanding of legal responsibilities of businesses.

* Identify key concepts and relationships in a business environment.

* Describe business considerations when entering the global market.

* Recognize and describe the value of cultural differences in local and global business.

Unit 4: Creating a Business Plan
Learning Objectives:

* Define the elements of a business plan.

* Create a basic business plan.

* Recognize and describe the role marketing plays in business.

* Explain a marketing plan.

* Explain the considerations in the purchasing cycle.

Unit 5: Accounting Basics
Learning Objectives:

* Define types of business funding and assets.

* Explain financial terms and forms.

* Evaluate a profit and loss statement.

* Understand and explain financial reports and projections.

* Project income and expenses.


Unit 6: Getting and Keeping Customers
Learning Objectives:

* Describe the importance of responsible environmental practices.

* Discuss the importance of ethical behavior in the workplace.

* Determine an employer's obligation to create a safe workplace and the agencies that define the standards.

* Explain the many aspects of privacy businesses need to consider.

* Explain the role of human resources.


Unit 7: Pricing and Products
Learning Objectives:

* Describe what customers want in a business.

* Construct a promotional plan.

* Demonstrate basic market-researching skills.

* Evaluate the success of a promotional plan.

* Explain the role of technology in promotions and customer relations management.

Unit 8: Innovation and Growth
Learning Objectives:

* Calculate prices, markup, and discounts.

* Analyze and formulate pricing strategies.

* Recognize and discuss pricing concerns specific to small businesses.

* Develop a credit policy for a business.

* Explain the costs and risks of customers' use of credit.

Unit 9: Business Leadership
Learning Objectives:

* Analyze the factors to consider when planning growth.

* Employ the creative process in formulating business strategies.

* Demonstrate how to meet the needs of a growing organization.

* Identify issues associated with transportation and distribution.

* Defend why failure is an opportunity to learn.

Unit 10: Finding Employment in Entrepreneurship
Learning Objectives:

* Describe the elements and process of product planning.

* Evaluate leadership styles and characteristics.

* Deconstruct the reasons for success of key entrepreneurs.

* Explain why the United States produces so many entrepreneurial leaders.

* Understand how products and services are conceived, planned, maintained, and improved.
