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Posts Tagged ‘Umair Haque

Social Media Fatigue


What is social media exactly?



In plain language, this means.
  • Our connection online allows us to work on projects together.
  • We can remix our communication for other purposes.

Why I am fascinated by social media









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Subprime crises ~ again?

Umair Haque‘s article in the Harvard Business blog of yesterday nudged me to think through Donella Meadows 12 levers to change a system.

Umair thinks a lot of activity in Web2.0, or social media, is little more than a “sub-prime crisis”.  And implicitly, he argues that we will continue to have sub-prime crises until we improve our moral and ethic act.

I think we will continue to have sub-prime crises because it is possible for sub-prime crises to happen. What is possible is possible. We don’t control everything!

But we also don’t have to lurch from crisis to crisis.

Managing systems is a little more than just managing

My argument though is that we have to think more clearly.

  • We can think about systems as systems.
  • We can watch that we don’t confuse our individual behavior with system behavior.
  • We can understand the linkages between our individual behavior and system behavior ~ and work clearly on the linkages without confusing these with our emotional reactions to changes in system behavior.

Sadly, few of us are educated in systems thinking. Even fewer are fluent.

In the management world, we have long separated the work of the line (the people who do work) – from managers (the people who make the system) – from staff (the people who manage the managers).

  • It is very necessary for managers to think clearly about systems without  muddle the overall effect with what any one of us does. The art of management is also leveraging without exaggerating or underestimating any of levers.
  • And the staff – the managers of the managers – have their role in training managers and holding up a mirror of their behavior so they have accurate and timely feedback.

Next step in clarifying my thinking about systems

My next step is to review my current think with what Donella Meadows wrote on managing systems.

The subprime crisis is a good impetus to check the quality of our systems thinking!

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10 Sun Tzu rules for the networked world


For HR too


Well there is.

HR in the Recession Stressed World of 2009

First, promote positive psychology.



Second, read the 10 Sun Tzu rules for the networked world



The job of corporate HR in a networked world

Why do we need an organization anyway?






Just how lightweight can the organization be?



Take the initiative to lead us into the networked world


This is our task as HR managers of the 21st century


2.  Organize the corporate office to add that value.



And if you are not in corporate HR?

Start learning.

You can activate positive psychology in the workplace without anyone’s permission.



And activate social media for the functions you do control.



To recap: HR in the Networked World

1.  Positive psychology

2.  Social media






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On Saturday, Umair Haque published the ‘Sun Tzu’ rules for the networked world.  It is an important list.  I am sure people who need to defend themselves against networked attacks will study the rules closely.

I wondered, if the rules could also tell us something about social media strategy in non-crisis situations.

So I’ve re-written the rules for normal engagement.

What do you think?

The rules are in very straightforward language – I hope. I say this to alert you that in each rule is a critical point that must not be lost. In the first, for example, the issue is speed. If you can reach every one faster by sending out runners, then do that. Don’t use social media for the sake of seeming modern!

Sun Tzu rules for the networked world

1  Who and where are our fans? How quickly can we reach our most remote “fan”? Could we reach them faster through Facebook, Twitter or any other social media channel?

2  What is the smallest chunk of information that makes sense? Can we break up our information into sensible small chunks preferably less 140 characters of a text message?

3  How can we send one message about what is happening and why it is important to the fans?

4  How can we break up our communication into cells so that if anyone part goes down, other parts are unaffected?

(Test: is there any one break that would crash the whole communication system?)

5  Can our fans quickly access resources and tools for them to respond to any meaningful scenario without referring back to us?

6  How do we monitor trending topics and join in relevant conversations?

7  What do we think are the appropriate ways for us to behave online and do we explain to our fans why we choose to behave as we do?

8  How do we help off-line groups and what resources do give them to help them organize themselves?

9  How do our fans remix our resources creatively and which formats help them do this?

10  What confuses our fans and where does confusing information emanate from? How can we counter the confusion at the source?

My first test of the Sun Tzu rules for the networked world

My first attempt to use the rules tells me that startups feel stressed on the first point. Startups understand too well the gap between their actual customers and the customers they desire.

The solution I will try is to help them draw their graph. I am going to write out a scenario for them (write out not just imagine) describing an existing customer or prospect.

  • How does the startup contact the startup and how does the customer or prospect talk to other people?
  • How does the customer or prospect reply to the startup?
  • Should someone hear a good word through word-of-mouth, how would a new prospect ask existing customers about the startup?
  • And what would they approach the startup about?

I will keep it concrete to avoid panic.  Write, write, write will be my plan because activity relieves anxiety.

Any comment about the rewrite?

Have you been able to use the list?  I’d be be interested in your experience.

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