Job Descriptions for Entertainer Promoters

by Nathan McGinty

Performers live to perform before audiences. The person responsible for getting that audience together is known as an entertainment promoter. Promoters could work strictly for one client or may work in an agency that handles a number of different performers. A promoter could work for a singer, a band, a stage production or even a professional wrestler.

Primary Job Duties

The main task of entertainment promoters is to publicize appearances or performances by their clients. This includes contacting local media such as newpapers, websites or TV stations to publish stories relating to their clients' appearance. In the age of the Internet and digital media, this may also include running social media campaigns, such as a Twitter or Facebook account, to reach out and connect with fans and supporters.

Secondary Skills

Depending on the size of the promotion agency, the agent may also perform secondary tasks such as negotiating appearance contracts and fees. When performing or making a personal appearance, many performers have what is called a "rider." This dictates the performer's requirements for the coming show, such as a dressing room of a certain size and the type and number of refreshments required backstage.

Skills Needed

Above all else, an entertainment promoter needs to be an outgoing individual who can get along with all types of people. A good entertainment promoter also needs to have sharp negotiating skills in order to negotiate on behalf of clients. The entertainment promoter needs to keep clients' needs in mind first and foremost.


The educational requirements for an entertainment promoter can vary widely. Smaller, independent promoters generally have no requirements. The promoter simply incorporates or starts a business, sets up shop and begins looking for clients. Entertainment promoters in a large agency, on the other hand, may be required to have at least a high school education or GED as well as a college degree or college courses in theater, film, television or business.

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