Monday, October 08, 2007

Be your Biofuel and Biotech superhero

This AD caught my attention. I don't have a clue about the company. I'll write more when I've visited their site.

It resembles me about a new venture. It's referring to cartoon images. The super heroe's are needed when start-ups go from pilot units to big business.

2007.04.30 21.20
Bio-Economy in Europe

When you walk the streets of San Fransisco, you're quite likely going to hear people talking about biofuels and biodiesel. The same goes for Helsinki or Paris, and Berlin or London. The interest for a bio based economy is increasing all over the world. There is a clear trend: We want to decrease our dependence of crude oil.

"The importance for a Knowledge-Based Bio-Economy in Europe is that through these technologies the EU will become less dependent on fossil fuel, which is of both economic and environmental importance." Explains Dirk Carrez, Public Policy Director for EuropaBio. "Industrial or white Biotechnology is the use of biotechnology for the processing and production of chemicals, bioplastics and biofuels."

Biotechnology has the potential to form the basis of a future EU Knowledge-Based Bio-Economy (KBBE) and make European society both more sustainable and more competitive.

The Knowledge-Based Bio-Economy’s aim is to use more biomass as a renewable resource and to be less dependent on fossil fuel, says Mr. Carrez. "We therefore need all the technologies, biotechnology being one, to be used to transform biomass into a range of different products."

These products range from:

  1. fuels,
  2. chemical applications,
  3. energy,
  4. pulp and paper,
  5. detergents,
  6. plastics,
  7. clothing,
  8. textiles and so on

Biotechnology and biomass derived products already touch our every day lives. For example biofuel such as bioethanol, enzymes in detergents which mean effective washing can take place at 30°C instead of 60°C , biodegradable plastics for packaging, wrap and drinking cups, fibres for clothing and carpets, vitamins and dyes to name a few.

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