Brewing Industry Pestle Analysis

Essay by ankaa5University, Bachelor'sB-, July 2009

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POLITICAL1.Government campaigning against drinking and drivingHard-hitting campaigns and stiffer penalties have helped to reduce the number of roads accidents, deaths, injuries and damage. Campaigns have aimed to raise awareness of the legal situation and the dangers of driving while intoxicated. In most international jurisdictions, anyone who is convicted of injuring or killing someone while under the influence of alcohol or drugs can be heavily fined, as in France, in addition to being given a lengthy prison sentence.

Sometimes those campaigns make the brewery industry looking very bad since usually the blame is laid exclusively on them for making alcohol so easily available.

Threat, with the government heavily expending money in such campaigns the consumption of alcohol tends to decrease with people scare of the consequences.

Threat, any further reduction in the limit would stop people visiting rural pubs altogether if having one drink meant their licence2. World Health Organization policies on drinking.

Alcohol policyThis Alcohol Policy is designed for use by Companies to highlight the dangers of alcohol abuse and to make it clear that it will not be tolerated at work, or allowed to affect performance.

WHO focuses on a combination of targeted measures aimed at limiting the availability of alcohol especially to young people and at reducing their exposure to commercial communications, drink-driving countermeasures as well as improving education and information.

The goal is to reduce alcohol consumption and alcohol-related harm and give advice on implementing an alcohol and drug policy in Member States.

Threat, another policy with the main goal to reduce alcohol consumption.

3. EU rules on excise taxesTaxation is levied irrespective of distribution and excise duties have not increased very quickly recently. This is due partly to the need to move towards in Europe, the UK's taxes on alcohol are much higher than most...