Information of news
 (Votes #: 0)

TTC Video - Behavioral Economics: When Psychology and Economics Collide [Reduced]

Category: Tutorial

Download Now

TTC Video - Behavioral Economics: When Psychology and Economics Collide
Course No. 5532 | .MKV, AVC, 672 kbps, 1024x576 | English, AAC, 96 kbps, 2 Ch | 24x30 mins | + PDF Guidebook | 3.7 GB
Lecturer: Scott Huettel, Ph.D.


From the moment we wake in the morning, we are confronted with decisions-from what to buy at the supermarket or how to spend the weekend to which career path to pursue, which car to buy, or how to invest our money. Most of the time we make good decisions. But some of the time we don't. Whether our decisions are successful or less than optimal influences how our lives unfold.
Paradoxically, although we are constantly making decisions, we rarely reflect on the actual process of decision making itself. Making decisions can seem largely intuitive-and intuitions don't always lead to happy outcomes. But what if you could be fully aware of the process? What might life be like if you could put your hands on the gears of decision making-the specific patterns of perception and cognition that shape your choices-and turn the process to your advantage?
As a case in point, behavioral economics identifies many human biases or behavioral tendencies that influence our decisions, sometimes outside of our awareness. Behavioral economists show, for example, that our brains predispose us to see things that are familiar as being better or more valuable-making name-brand merchandise or stocks of familiar companies seem desirable. This innate human tendency can lead to bad economic decisions.
Uncover the Hidden Structures in Decision Making
Simple rules: "heuristics": Study the common internal guidelines people use to streamline decision making, or "heuristics"; observe four of the most prevalent ones, using real-life examples; and identify where heuristics are helpful and where they fail.
Decisions regarding probability: Learn how human beings convert objective information about probability into a subjective sense of what may happen-an approach filled with error-and grasp two methods for improving probability-based decisions.
Behavioral Biases: Turning Limitations into Strengths
As a central element of these lectures, Professor Huettel highlights cognitive patterns that influence our behavior, pushing us toward safety, temptation, or immediate rewards. Among these is what behavioral economists call confirmation bias-the tendency, in decision making, to intuitively seek evidence that confirms our existing beliefs, or to reinterpret evidence that argues against existing beliefs. Using clear-cut examples, you'll learn how you can counteract or minimize this bias, leading to better-informed and wiser choices.
The course concludes with an in-depth look at two highly effective approaches to shaping decisions. "Precommitment" to a course of action involves making a binding decision in the present for benefits that will occur in the future. "Reframing" strategies alter how the facts of a decision are evaluated against some reference point, allowing critical new insights to appear. You'll explore the powerful effects of precommitment and reframing in examples ranging from economic transactions and consumer choices to decisions regarding investment and retirement.
Practical Leverage for Empowering Choices
In Behavioral Economics: When Psychology and Economics Collide, you'll gain a much deeper awareness of how you make decisions, and what steps you can take to make better ones. Professor Huettel illustrates each concept with meaningful stories, analogies, and case studies, relating the material directly to the decisions all of us make as a central part of living. This unique inquiry offers you important knowledge and insights for one of life's most essential skills.


Download link:


Links are Interchangeable - Single Extraction - Premium is support resumable
Direct Download

Tags: Behavioral, Economics, Psychology, Economics, Collide, Reduced

TTC Video - Behavioral Economics: When Psychology and Economics Collide [Reduced] Fast Download via Rapidshare Hotfile Fileserve Filesonic Megaupload, TTC Video - Behavioral Economics: When Psychology and Economics Collide [Reduced] Torrents and Emule Download or anything related.
Dear visitor, you went to website as unregistered user.

Add comments

Enter Code: *