Thursday, July 12, 2007

Context affects opinion about novel energy sources

...People frequently form opinions about new technologies, such as novel energy options, despite having a very limited knowledge of the subject concerned. The subject is often complex and people are either not particularly interested or have limited time. Wouter van den Hoogen’s research indicates that the opinions people form about various energy sources are related to each other. The researcher argues that an integrated communication strategy should be used for the acceptance of each type of sustainable energy source introduced to the Dutch market. Promoting one specific energy source can adversely affect the acceptance of other new energy sources.

From the Netherlands Organisation for Scientific Research