Earth Day: eat at New York restaurant “il Buco” and protect the Amazon Rainforest

To honour Earth Day (April 22), New York restaurant “il Buco” will reduce customers total lunch bill by 15%. In turn, il Buco will donate, out of its pocket, the 15% saved by its guests. All proceeds will go to the International Union for Conservation of Nature (IUCN), the world’s oldest and largest global environmental network, to protect the Amazon Rainforest.

The reflection of the rainforest in the black waters of the Amazon, Brazil Photo: Julie Griffin, November 2003

il Buco is a strong supporter of the sustainable agriculture movement and is highly committed to environmental initiatives and creating awareness.

The Earth Day lunch fund-raiser is il Buco’s way of raising awareness of how the destruction of the world’s forests contribute to climate change: Thirty percent of the world’s carbon emissions come from burning and clearing of forests and from agriculture. Almost the same amount is produced by the transport and industry sectors. Forest can be part of the solution to mitigate climate change; however, they are being destroyed at high rates.

The Amazon Rainforest is considered the “lung of the earth”; however estimations indicate that tropical forests are disappearing at a rate of about 14 million hectares per year. Forests represent a massive carbon reservoir conserving 4,500 Gigatonnes. This is more than the carbon remaining in all oil stocks (2,400 Gt) and more than the carbon already in the atmosphere (3,000 Gt). Promoting sustainable forestry, restoring the forest and reducing deforestation, can increase the carbon that forest conserve or sink, contributing in this way to mitigate climate.

How it Works:
If someone spends $100 at lunch, they will only pay $85 and "il Buco" will donate $15.

The “il Buco” Earth Day lunch fund-raiser takes place from Tuesday, April 21 through Saturday, April 25, 2009

47 Bond Street (between Bowery and Lafayette)
New York, NY 10012 212.533.1932

For more information, please contact:
Jamie Kohen
Kohen Media

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